KR100614277B1 - Method Of Address Input Area Advertising Using Sub Domain Name And System Implementing The Same - Google Patents

Abstract

The present invention provides a method and system for advertising a web browser address bar using a sub domain name. The system according to the present invention includes a DB server that is subject to an advertisement request for an address bar and receives Internet address information according to a subdomain name including an advertisement string on the left side from an advertiser and stores the information in a database; And an address bar advertisement plug-in installed to communicate with the DB server via a communication network to receive the Internet address information and to add it to a connection address information storage unit referred to by a web browser. It characterized in that it comprises a user terminal.

According to the present invention, sub-domain names can be used to effectively target advertisements at the client level. In the address bar advertisement, the user is immediately exposed to the advertisement in the address bar of the web browser, and since the advertisement is relevant to the user's interest, there is a high probability of attracting access to the advertiser's site.

Description

Method of Address Input Area Advertising Using Sub Domain Name And System Implementing The Same}

The following drawings attached to this specification are illustrative of preferred embodiments of the present invention, and together with the detailed description of the invention to serve to further understand the technical spirit of the present invention, the present invention is a matter described in such drawings It should not be construed as limited to

1 is a screen example showing an address automatic listing function of a conventional web browser.

2 is a screen example showing a process of selecting a connection target address when an address is automatically listed in a conventional web browser.

3 is a conceptual diagram schematically illustrating a process of obtaining an IP address for a domain name and communicating with a remote computer or a server using a domain name server in the related art.

4 and 5 are screen examples of a web browser in which an address bar advertisement is output according to an exemplary embodiment of the present invention.

6 is a system configuration diagram of a web browser address bar advertisement method using a sub domain name according to an embodiment of the present invention.

The present invention relates to an advertisement method and system associated with a web browser, and more specifically, to an advertisement method for providing an effective access to an advertiser's website at a client level by using an automatic address listing function of a web browser and communication with the same. It is about a system for implementing on a network.

Recently, with the development of information and communication technology, wired / wireless internet services are becoming a part of life, and the onlineization of the paradigm of the industrial economy as a whole is rapidly progressing. Accordingly, the formation of efficient communication channels with customers through online and the maximization of corporate value through the organic combination of online and offline are expected to be the biggest issue in the knowledge economy society now and in the coming years.

In general, most communications on the Internet are through websites. Accordingly, most companies and government offices, as well as individuals, operate a website for the purpose of promoting a product or service, selling a product, introducing a company, or providing an Internet supplementary service. In particular, in the case of a company that implements various e-commerce and content-added services online, the operation of the website may be more essential.

It is no exaggeration to say that, for a website that operates online, site traffic from loyal netizens of any kind is directly linked to the successful operation of the website. As a result, the website owners will take various marketing measures to increase the traffic of the site. For example, on-line and off-line advertisements and continuous web promotion to maintain the rank of the website rank in various search sites. Strategy. However, in the former case, a significant amount of advertising expenses are required, which is a burden for the small and medium website owner. In the latter case, a professional manpower for continuous management of web promotion is required. Even if the website has been registered, there is a limit that the ranking falls to the lower rank when the relevant search website is registered continuously. In addition, in recent years, various search site operators have used advertising policies such as sponsored advertisements in order to strengthen their profit models, and have provided fixed rank rankings to expensive paid sponsor ad sponsors. There is also a limitation that the frequency of exposure is lower than that of their site. As a result, without much cost, time, and professional management personnel, it is difficult to generate effective and continuous traffic of a loyal netizen by the conventional advertising method according to the prior art.

Recently, the Korean keyword link service, which can be accessed even if only Korean is inputted into an address input window of a web browser such as Microsoft's Internet Explorer, has been commercialized (Netpia, Inc.). Accordingly, a large number of netizens immediately enter a keyword of interest in Korean in the address input window without having to surf the website to be accessed via the search site, and go to the website linked with the Korean keyword. have.

With the commercialization of the Hangul keyword link service as described above, attempts to randomly attract a large number of netizens to the website by preempting high frequency super Hangul keywords (eg, shopping, cosmetics, sex, diet, etc.) have been made throughout the industry. ought. However, in the case of the conventional Korean keyword link service, there is a burden of paying a predetermined cost for the keyword link service every year separately from the maintenance cost of the link target domain in order to maintain the service. In addition, once a super keyword is preoccupied by an individual or a company, the meaning of a link service is lost in the case of various types of keywords that are modified from super keywords or sentence-type keywords that are not words of just a few syllables.

For example, in an industry related to 'diet', many obese women are expected to enter the keyword 'diet' in the address bar, while 'diet-friendly hospitals', 'diet and skin' Hospitals that can manage at the same time is not. Therefore, once a super keyword is preoccupied, even if a related keyword or sentence type keyword is provided with a Korean keyword link service, it is difficult to obtain a substantial effect of increasing website traffic.

Meanwhile, web surfing browsers such as Internet Explorer and Netscape, which are used by most netizens, are becoming more diversified as the version of the program increases. If one of the characters enters a certain letter in the Internet address input window, the internet access address including the currently entered character is automatically listed among the addresses of sites that netizens have accessed in the past.

For example, as shown in FIG. 1, in order for a netizen to access the web site 'www.yahoo.co.kr' of Yahoo Korea Co., Ltd., the web browser 10 is run on the user terminal and ' Entering the letters www.y '(20) automatically displays the Internet website addresses that include' www.y 'at that address among the websites that netizens have visited in the past (30). Then, the netizens need to enter 'www.y' followed by 'ahoo.co.kr' as shown in Fig. 2, and then use the arrow keys on the keyboard or the mouse in the address list box to access the website at the present time. By selecting the address (40) it is possible to move to the website conveniently. When the web browser 10 is installed to implement such a function, a storage address (hard drive) of the user terminal is allocated an access address information storing unit that stores the address of the website or web page visited by the netizen, and the netizen website When the web page is loaded and the webpage is loaded, the address of the web site or webpage visited by the netizen is recorded and stored in the access address information storage unit.

The above-described functions of the web browser and the problems of the prior art described above have provided the applicant with the motivation to devise the present invention, and the applicant can use the automatic address listing function of the web browser to effectively advertise at the client level. To provide technology

Accordingly, a technical problem to be achieved by the present invention is to implement an advertisement method for effectively exposing an advertiser's website in a web browser itself using a subdomain name including various character strings such as an advertisement keyword, and to implement the same on a communication network. To provide a system.

Web browser address bar advertising system using the sub-domain name according to the present invention for achieving the above technical problem, the address bar ad request target, the Internet address information according to the sub-domain name that includes the advertising string on the left input from the advertiser DB server to receive and store as a database; And an address bar advertisement plug-in installed to communicate with the DB server via a communication network to receive the Internet address information and to add it to a connection address information storage unit referred to by a web browser. It characterized in that it comprises a user terminal.

The system according to the present invention comprises: a domain name server in which IP address information of the sub domain name is stored; A basic domain name server that outputs an address bar advertisement from the web browser and responds the IP address to the web browser by referring to the domain name server when the user selects an Internet address according to a predetermined sub domain name; And a web server that provides the requested web page in response to the web page requesting the web page according to the sub domain name based on the response to the IP address.

In the system according to the present invention, the address bar advertisement plug-in is connected to the DB server via a communication network when the web browser is driven in a user terminal, and is newly registered. The information is further added to the access address information storage unit.

The system according to the present invention further includes an advertisement analysis server for analyzing the effect of the address bar advertisement, wherein the database linked to the DB server is an advertisement analysis information storage unit accumulatively stored the number of ad hits for each sub-domain name that is the address bar advertisement target The address bar advertisement plug-in is configured to transmit the selected sub domain name information to the advertisement analysis server through a communication network when an internet address corresponding to a predetermined sub domain name advertised in the web browser is selected by the user. The analysis server may determine that an advertisement hit occurs once in the transmitted subdomain name, and update the cumulative advertisement hit number of the corresponding subdomain name in the advertisement analysis information storage unit in association with the DB server.

The system according to the present invention may further include a web server that provides a web interface for requesting an address bar advertisement to an address bar advertiser. Herein, the web interface is an interface through which an advertiser inputs Internet address information and advertiser personal information according to a sub domain name that is the target of an address bar advertisement and transmits the same to the web server through a communication network.

In the system according to the present invention, the advertising character string may be made of Korean, English, special symbols or a combination thereof.

Web browser address bar advertising method using the N-th sub-domain name according to the present invention for achieving the above another technical problem, (a) the sub-domain of the operator's web server to be advertised from the address bar advertiser and the advertising string on the left Receiving name information through a communication network and interworking with a DB server and storing the name information in a database; (b) By installing the address bar advertisement plug-in in a web browser installed and driven in a user terminal, the Internet address information according to the address domain sub-domain name included in the database is added to the access address information storage unit referred to by the web browser. Making; (c) When the user enters a character in the address input window of the web browser, if the sub domain name that is the target of the address window advertisement including the character is included in the access address information storage unit, the sub corresponding to the bottom of the address input window Outputting a list of domain names as an address bar advertisement; And (d) if an internet address according to a predetermined subdomain name is selected in the address bar advertisement displayed in the address bar of the web browser, providing a web page to the web browser according to the selected web address of the advertiser; Characterized in that it comprises a.

According to the method of the present invention, whenever the web browser is run on the user terminal, the address bar advertisement plug-in communicates with the DB server through a communication network to access the address bar advertisement target sub domain name information newly added to the database. The method may further include reflecting the address information storage unit.

According to the present invention, if a predetermined subdomain name is selected in the address bar advertisement displayed on the web browser, the address bar advertisement plug-in transmits the selected subdomain name information to an advertisement analysis server; And continuously accumulating and managing the number of advertisement hits for the sub domain name information in which the advertisement hit has occurred.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, terms or words used in the specification and claims should not be construed as having a conventional or dictionary meaning, and the inventors should properly explain the concept of terms in order to best explain their own invention. Based on the principle that can be defined, it should be interpreted as meaning and concept corresponding to the technical idea of the present invention. Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiment of the present invention and do not represent all of the technical idea of the present invention, various modifications that can be replaced at the time of the present application It should be understood that there may be equivalents and variations.

First, to facilitate understanding of the present invention, a process of communicating with a remote computer using a parent domain name and a secondary subdomain name subordinate thereto is described. Hereinafter, the term domain name without limitation by sub shall refer to the above-mentioned parent domain name.

A domain name refers to a characterized internet address such as 'kipo.go.kr' or 'yahoo.co.kr' that corresponds to an IP address, which is a numeric address assigned to various computers connected to the Internet, in a 1: 1 manner. Domain names are represented by the letters of a computer's address in real life, making it easier for Internet users to remember and communicate with other computers.

By the way, the communication with the actual computer is performed using two types of addresses, namely, IP addresses represented by numbers among IP addresses and domain names. Therefore, the domain name represented by the letter must be converted into the address represented by the number used by the actual computer to communicate, which is implemented by a so-called domain name server.

The domain name server constructs a database by matching domain names and IP addresses with each other. If a query of a corresponding IP address for a domain name is received from a predetermined computer, the domain name server reads the database to read an IP address and responds to the query. Perform the action.

Figure 3 shows how to communicate with a counterpart computer via a domain name server via a domain name server when communicating with a computer on the Internet.

Referring to FIG. 3, when a general user inputs a domain name (www.kipo.go.kr) in a web browser driven on the user terminal 50, the web browser firstly assigns the domain name server 60 to the domain name. Query the IP address for Then, the domain name server 60 searches the database and reads the corresponding IP address of the queried domain name from the database and transmits it to the web browser running in the user terminal 50. At this time, the domain name server 60 may repeatedly perform a process of querying another domain name server (not shown) such as a root name server and receiving a result to return an IP address corresponding to the queried domain name. Can be. This will be described in detail with reference to an embodiment of the present invention.

When the IP address is transmitted from the domain name server 60 to the web browser, the web browser communicates with the corresponding computer or server 70 using the received IP address to exchange necessary data. Therefore, in order to make a predetermined domain name available to other people on the Internet, the domain name must be registered in the domain name server 60. A domain not registered in the domain name server 60 must be registered by another person using the Internet. If you try to use it, you cannot use it because it cannot be converted to an IP address.

On the other hand, a sub domain name such as a secondary domain name refers to an extended domain name in which a predetermined string is added with a dot in front of the parent domain name. For example, '111.kipo.go.kr' with a dot in front of the domain name 'kipo.go.kr' followed by one string such as '111', 'Gagaga', 'mail', 'ftp', etc. ',' Kagaga.kipo.go.kr ',' mail.kipo.go.kr ', and' ftp.kipo.go.kr 'are secondary subdomain names. In this case, a string including a dot separator added to the left of the parent domain name is called a host name, and the string added to the left of the host name may include Korean characters or special characters.

In the case of the secondary sub-domain name also matches the corresponding IP address and registered in the domain name server 60, the web browser running on the user terminal 50 queries the sub-domain name to the domain name server 60 As described above, the domain name server 60 returns the IP address information of the queried domain name to the web browser.
Hereinafter, the technical spirit of the present invention will be described in detail with reference to the above-described drawings.

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First, the meaning of the 'address bar advertisement' used in the detailed description of the present invention will be described with reference to FIG.

'Address bar advertisement' is effective when a user enters a keyword of interest in the address input window of the web browser 10 in order to use the currently available Korean keyword link service. However, the present invention is not limited thereto, and therefore, the present invention can be applied to a general website address input process by a user.

'Address bar advertisement' is a subdomain name that includes advertisement incentive phrases (Korean, English, special characters, or a combination thereof) that is directly related to a user's typing a certain character in the address input window of the web browser 10. Internet address is listed automatically according to the advertising effect is triggered. For example, when the user inputs 'diet' into the address input box in the web browser 10, as shown in FIG. 4, the list of sub domain names including the diet advertisement text is the address of the web browser 10. It is listed in the input box (see 80). Even if the user enters a predetermined word, such as 'diet' using English in the address input window of the web browser 10, the list of the sub domain names including the advertising phrase in English as shown in FIG. 5 is displayed in the web browser. If it is listed in the address input window of (10) this is also regarded as 'address bar advertisement' in the present invention (see 90).

The technical idea for the 'address bar advertisement' as shown in FIGS. 4 and 5 to be implemented at the client level, that is, the web browser 10 will be described in more detail with reference to FIG. 6.

 Figure 6 is a schematic system diagram for implementing a web browser address bar advertising method using a sub-domain name in accordance with the present invention.

Referring to FIG. 6 from the operator system 100 to implement the present invention in detail, the operator system 100 is the operator web server 110, advertising analysis server 120, download server 130 and DB server 140.

The operator web server 110 provides the operator's website through the communication network 160. The operator website provides an advertisement request web interface that receives an address request advertisement from an advertiser online.

The advertiser to request the address window advertisement by the sub-domain name to the operator system 100 accesses the operator web server 110 through the communication network 160, registers and logs in, and then uses the address request web interface. The advertisement request is received by the operator system 100. The information provided by the advertiser at the request of the address bar advertisement includes at least address information according to the subdomain name that is the address bar advertisement target and advertiser personal information (advertiser name, contact information, location, contact information). The sub-domain name that is targeted for advertisement in the address bar is 'diet world.dietgood.co.kr', 'diet_1 month_ can be reduced by 10kg.dietgood.co.kr', 'diet without yo-yo' Helpers to help you, such as 'dietgood.com', 'dietworld.dietgood.com', 'diet_of_10kg_is_possibe.dietgood.com' and 'diet_assistant_food.dietgood.com'.

The download server 130 may request a web browser 180 running on the user terminal 170, for example, an address bar advertisement plug-in 190 to be plugged into the Internet Explorer through the communication network 160. Download to (170). There may be various ways for a user to download the address bar advertisement plug-in 190. For example, the user may download from a website operated by the operator web server 110, or the user may download from another website affiliated with the operator. In some cases, the address bar advertisement plug-in 190 is distributed to users offline through a separate CD ROM package, and the user directly installs the address bar advertisement plug-in 190 in the web browser 180 from the user terminal 170. It is also possible.

The address bar advertisement plug-in 190 is plugged into the web browser 180 according to a conventional method. When the address bar advertisement plug-in 190 is installed in the web browser 180, the access address information storage unit referred to by the web browser 180 is updated. Here, the access address information storage unit refers to a data storage area referred to by the web browser 180 to implement the automatic address listing function as shown in FIGS. 1 and 2. When the web browser 180 is installed in the user terminal 170, the access address information storage unit exists in a predetermined area of a hard drive provided in the user terminal 170 in the form of a file.

In order to update the access address information storage unit, the address bar advertisement plug-in 190 is connected to the DB server 140 of the business company system 100 through the communication network 160 during the installation process, and is an address bar advertisement target. Download the address information according to the sub domain name of and store in the access address information storage unit.

After the access address information storage unit is updated in the installation process of the address bar advertisement plug-in 190, if the web browser 180 is subsequently driven in the user terminal 170, the Internet address previously stored in the access address information storage unit And Internet addresses based on the newly added advertiser's subdomain name are also loaded into memory. Accordingly, when the user inputs the characters included in the subdomain name of the advertiser in the address input window of the web browser 180, the Internet address according to the subdomain name of the advertiser including the corresponding characters is shown in FIGS. 4 and 5. As shown in the web browser 180 is automatically listed in the address input window.

The internet address according to the subdomain name includes a string that can induce access to the advertiser site on the left side. Therefore, when the Internet address according to the advertiser's subdomain name is listed in the address input window of the web browser 180, the user receives the incentive to access the advertiser site, thereby implementing the address bar advertisement intended by the present invention.

For example, if the advertiser sells a diet product and the subdomain name 'http: // diet_3 months' can reduce_10 kilograms.dietgood.com/ 'and' http Let's assume a case where an advertisement of 'diet.diet.co.kr' is requested through the web server 110 of an operator. The operator web server 110 stores the two sub-domain name information requested by the advertiser in the address bar advertisement in association with the DB server 140 in the advertisement target domain name storage unit of the database 150. This process is repeated every time a given advertiser requests the address book advertisement based on its subdomain name to the operator system 100. The advertisement domain name storage unit of the database 150 accumulates and stores the sub domain names to be advertised in the address bar.

At some point, when the user obtains the address bar advertising plug-in 190 through the communication network 160 or offline through the CD ROM package, and installs the address bar advertising plug-in 190 in the web browser 180, the web browser ( The address information of the address bar advertisement subdomain name stored in the advertisement target domain name storage in the access address information storage referred to by 180 is downloaded from the operator system 100 through the communication network 160, and the access is performed. Reflected in the address information storage. When the Internet access address according to the sub domain name of the advertiser is reflected in the access address information storage, the address bar advertisement is implemented as described above.

Meanwhile, the address bar advertisement plug-in 190 is newly registered by accessing the DB server 140 of the operator system 100 through the communication network 160 whenever the web browser 180 is newly driven. The Internet address corresponding to the target subdomain name is downloaded and the access address information storage unit is updated.

The advertisement analysis server 120 performs an address bar advertisement as shown in FIG. 4 or FIG. 5 in the web browser 180, and when an address based on a sub domain name that is automatically listed is selected by a user, an advertisement effect is applied. See if it is present and analyze the ad. To this end, when the user selects an address according to a predetermined subdomain name in the state where the address bar advertisement plug-in is made, the address bar advertisement plug-in 190 transmits subdomain name information of the selected address through the communication network 160. Send to the advertisement analysis server 120 of the system 100. Then, the advertisement analysis server 120 assumes that the advertisement exposure (hit) has been made once for the transmitted subdomain name, and the advertisement analysis data is stored in the advertisement analysis information storage unit of the database 150 by the DB server 140. Ask to save. Then, the DB server 140 stores the requested address bar advertisement analysis data in the advertisement analysis information storage unit of the database 150. The advertisement analysis information storage unit stores and manages information including the time of advertisement exposure (hit), the cumulative number of advertisement exposure (hit), and the like for each sub domain name targeted for advertisement in the address bar.

On the other hand, according to the present invention, the IP address of the sub-domain name that is the address bar advertisement target is preferably registered in the database 220 of the domain name server 210 in order for the address bar advertisement to be effectively and properly performed. In addition, the web server 200 of the advertiser is preferably set to respond to a request for a web page having a web path by the sub-domain name according to the address bar advertisement made in the web browser 180.

For example, the advertiser's web server 200 is a website 'http://dietgood.co.kr' for selling products related to a diet, and the advertiser is 'http: // die_3', which is a secondary subdomain name. You can lose 10 kilograms in just one month. Let's say you're asking us to advertise diegood.com/ and http://diet.diet.com. In this case, the IP address information for each of the secondary subdomain names is registered in the database 220 of the domain name server 210, and the web server 200 of the advertiser may also be root web by the secondary subdomain name. Index pages in the directory, such as 'INDEX.HTML', can be set to be called. However, the present invention is not limited thereto and various modifications and applications are possible.

The primary domain name server 230 first receives an IP address return request for the sub domain name from the web browser 180. Then, although not shown in the figure, the base domain name server 230 may be a root domain name server (not shown) based on the first level domain name of the requested subdomain name, or the first level domain name and the second level domain name. Send an IP address return request for the domain name queried. For example, if the web browser 180 requests an IP address for 'http://diet.dietgood.co.kr' after the address bar advertisement is made in the web browser 180, the basic domain name server 230 is a 'co. Inquire about the IP address of 'dietgood.co.kr' in 'kr root domain name server'.

The root domain name server responds with the corresponding information if it stores an IP address for the queried domain name. If not, the root domain name server responds with the IP address of the sub domain name server (not shown) to the underlying domain name server 230. For example, when 'dietgood.co.kr' is queried, the subdomain name server stores the IP address information in the root domain name server and the IP address for 'dietgood.co.kr' Name server that can respond to information. To this end, the root domain name server stores and manages IP address information of the sub domain name server. Accordingly, the primary domain name server 230 inquires again about the subdomain name requested by the web browser 180 to the subdomain name server. The subdomain name server then responds with an IP address for the queried domain name. This process is performed when the underlying domain name server 230 acquires IP address information of a domain name server managed by storing IP address information about a subdomain name requested by the web browser 180 regardless of the type of domain name. Continue until. Therefore, a second sub domain name server may be interposed between the primary domain name server 230 and the root domain server.

When the basic domain name server 230 acquires an IP address for a predetermined subdomain name selected in the address bar advertisement according to the above procedure, the obtained IP address information is provided to the web browser 180. Then, the web browser 180 establishes a communication path through the web server 200 of the advertiser and the communication network 160 with reference to the IP address responded by the basic domain name server 230 and the web path according to the sub domain name. Request the provision of a web page with. Then, the advertiser's web server 200 reads the requested web page from the corresponding web directory and transmits it again through the communication network 160. Since the setting of the web server 200 to enable such a web page transmission can be easily made in the art to which the present invention pertains, a detailed description thereof will be omitted. In order to improve the efficiency of the address bar advertisement, it is preferable that the content or additional service provided by the web page matches the advertisement content by the domain name exposed during the address bar advertisement.

As described above, an operator providing an address bar advertising service may earn money by receiving advertising costs from advertisers, and the advertising policy may be applied differently according to the length of the advertising string included in the subdomain name or the degree of inclusion of the keyword with many hits. Could be The address bar advertisement according to the present invention is preferably operated in a large portal site or a site that secures a large number of community members. However, the present invention is not limited thereto.

Although the present invention has been described above by means of limited embodiments and drawings, the present invention is not limited thereto and will be described below by the person skilled in the art to which the present invention pertains. Of course, various modifications and variations are possible within the scope of the claims.

Since the address bar advertisement according to the present invention is implemented in the address input window of the web browser, it is possible to achieve the advertisement effect at the client level. In addition, the subdomain name that is the target of the address bar advertisement may include advertising keywords or phrases that can induce access to the target site. In this case, a user exposed to the address bar advertisement may not be able to access the website according to the subdomain name. You will receive a strong incentive. This allows clients to implement advertisements in a manner similar to sponsored advertisements of Korean Internet search engines and Korean link keyword advertisements. In particular, the present invention enables the conventional Hangul keyword link service to overcome the disadvantage that it is difficult to expect the advertising effect other than the super keyword. Since the present invention is not limited to the language used, if the website is operated in an English-speaking country, English rather than Korean will be preferable when the subdomain name includes a string related to the site or a string including an advertisement copy.

Claims (12)

(a) a DB server which is subject to an advertisement request for an address bar and receives internet address information according to a subdomain name including an advertisement string on the left side from an advertiser, and stores and manages it in a database; And (b) an address bar advertisement plug-in for receiving the Internet address information through a communication network and receiving the Internet address information and adding it to a connection address information storage unit referred to by a web browser is plugged in, and a web browser capable of advertising an address bar is mounted. Including a user terminal; The address bar advertisement plug-in adds the Internet address information to the access address information storage unit in a plug-in process to a web browser, The web browser refers to the advertisement request target Internet address including the typed word in the Internet address bar when the word included in the address bar advertisement request target Internet address is typed when a user inputs an Internet address. Web browser address bar advertising system using a sub-domain name, characterized in that automatically listed at the bottom of the address input window to the user. The method of claim 1, A domain name server in which IP address information of the sub domain name is stored; A basic domain name server that outputs an address bar advertisement from the web browser and responds the IP address to the web browser by referring to the domain name server when the user selects an Internet address according to a predetermined sub domain name; And When the web browser requests a web page according to the sub domain name on the basis of the response IP address, the web server for providing the requested web page in response thereto; further comprising a web browser using a sub domain name Address bar advertising system. The method of claim 1, The address bar advertisement plug-in is connected to the DB server via a communication network when a web browser is driven in a user terminal. The access address information storage unit receives Internet address information according to a sub-domain name that is newly registered. Web browser address bar advertising system using a sub-domain name, characterized in that the addition of a new addition. The method of claim 1, Further includes an ad analysis server for analyzing the effect of the address bar ads, The database linked with the DB server includes an advertisement analysis information storage unit for accumulating and storing the number of advertisement hits for each sub-domain name that is the target of the address bar advertising, The address bar advertisement plug-in transmits the selected sub domain name information to the advertisement analysis server through a communication network when an internet address corresponding to a predetermined sub domain name advertised in the web browser is selected by the user. The advertisement analysis server determines that an advertisement hit occurs once in the transmitted sub domain name, and updates the cumulative advertisement hit number of the corresponding sub domain name in the advertisement analysis information storage unit in association with the DB server. Web browser address bar advertising system using a sub-domain name. The method of claim 1, Web browser address bar advertising system using a sub-domain name, characterized in that it further comprises a web server for providing a web interface for address bar advertisement request to the address bar advertiser. The method of claim 5, The web interface is a web browser using a sub-domain name, which is an interface for an advertiser to input Internet address information and advertiser personal information according to a sub-domain name that is the target of an address bar advertisement, and transmit the same to the web server through a communication network. Address bar advertising system. The method of claim 6, The web server web browser address bar advertisement system using the sub-domain name, characterized in that for storing the information received via the web interface in conjunction with the DB server and stored in the advertising target domain name storage of the database. The method of claim 1, The advertisement string is a web browser address bar advertising system using a sub-domain name, characterized in that consisting of Korean, English, special symbols or a combination thereof. The method of claim 8, The advertisement string is a web browser address bar advertising system using a sub domain name, characterized in that consisting of Korean, English, special symbols or a combination thereof. (a) receiving the sub-domain name information including the advertisement string on the left by the operator's web server from the address bar advertiser through the communication network and interworking with the DB server to store in the database; (b) By installing the address bar advertisement plug-in in a web browser installed and driven in a user terminal, the Internet address information according to the address domain sub-domain name included in the database is added to the access address information storage unit referred to by the web browser. Making; (c) When the user enters a character in the address input window of the web browser, if the sub domain name that is the target of the address window advertisement including the character is included in the access address information storage unit, the sub corresponding to the bottom of the address input window Outputting a list of domain names as an address bar advertisement; And (d) if an internet address corresponding to a predetermined subdomain name is selected in the address bar advertisement displayed in the address bar of the web browser, providing a web page to the web browser according to the selected web address of the advertiser; Web browser address bar advertising method using a sub-domain name, characterized in that it comprises a. The method of claim 10, Whenever the web browser is run on the user terminal, the address bar advertisement plug-in communicates with the DB server via a communication network to reflect the address domain advertisement target subdomain name information newly added to the database to the access address information storage unit. Web browser address bar advertising method using the sub-domain name, characterized in that it further comprises a step. The method of claim 10, If a predetermined subdomain name is selected in the address bar advertisement displayed on the web browser, transmitting the selected subdomain name information to the advertisement analysis server by the address bar advertisement plug-in; And The advertisement analysis server continuously accumulate and manage the number of advertisement hits for the sub-domain name information generated an advertisement hit; Web browser address bar advertising method using a sub-domain name further comprising.

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