KR100600563B1 - Method for T-cash service using data broadcasting - Google Patents

Abstract

The present invention relates to a T-cash service method using data broadcasting, and in a data broadcasting environment, purchases a T-cash via data broadcasting and gives or exchanges a gift or cash to a friend or a friend as a gift or cash concept. It is about providing possible services. This relates to a system for providing a more advanced gift certificate service by adding the concept of broadcasting and the Internet to the existing concept of gift certificate.

In the T-Cache service method using the data broadcasting of the present invention, the T-Cache promotional content application is received from the corporate server of the company to the server in the T-Cache related department of the broadcasting station, and the T-Cache promotional content for the company is the enterprise. Transmitting from the server to a server in the T-cache related department, the server in the T-cache related department adding and transmitting the T-cache promotional content to the broadcast; A second step of determining whether a user purchases through a tee-cache related server of a broadcasting station if the tee-cache promotional content transmitted through the data broadcast is received at a receiver in the home and displayed on a TV screen; A third step of requesting a user's purchase acceptance, approval, and payment from a tee-cache related server of the broadcasting station; A fourth step of the user paying the tee-cache related server; A fifth step of requesting transmission of a T-cache promotional content from a server in the T-cache related department to a transmitting end of a broadcasting station; The technical features of the present invention include a sixth step of receiving the tee-cache promotional content at a user's home receiver and storing it in a storage medium and a seventh step of using the tee-cache promotional content stored in the storage medium.

Therefore, the tee-cache service method using the data broadcasting of the present invention has the effect that the real-time purchase is made during the viewing while being provided with a wealth of related information because the voucher-related information is provided through broadcast.

T-Cache File, T-Cache Advertising Content, Return Channel, PVR, MPE Protocol, STB, Internet, Viewer Program, Application Manager

Description

T-cash service method using data broadcasting {Method for T-cash service using data broadcasting}             

1 is a block diagram showing a T-cache service according to the present invention.

2 is a block diagram illustrating a T-cache service according to the present invention.

         <Description of Symbols for Main Parts of Drawings>

         70: Family / Relatives / Friends 80: Related Stores

         90: enterprise server 100: broadcasting station

         101: T-cache-related server 102: T-cache-related department server

         103: transmitter 110: home

         111: PVR 112: TV screen

         113: STB receiving end 114: Application Manager

         115: return channel department 120: return channel

The present invention relates to a tee-cache service method using data broadcasting, and more particularly, in a data broadcasting environment, a service that can purchase tee-cache through data broadcasting and give or exchange gifts or gifts to friends or friends in the concept of cash. It is about giving.

Recently, due to the proliferation of digital data broadcasting and the improvement of technology, the general consumer's sentiment to watch the advertisement of data broadcasting and to purchase the product is increasing. However, in the related art, these products can be purchased only by cash or credit card, and this payment method has a problem of the inconvenience of using a telephone, inconvenience of possession of cash or card, and risk of loss.

In addition, the payment method of the concept of a gift certificate does not exist in a product purchase method through digital data broadcasting, there is a problem that there is no way to present a gift certificate to an acquaintance or a friend to buy the desired product.

Accordingly, the present invention is to solve the above-mentioned disadvantages and problems of the prior art, the PVR (Personal Video) is a T-Cache transmitted by broadcasting rather than paper or card when purchasing goods while watching digital data broadcasting It is an object of the present invention to store in a storage medium (Recorder) to facilitate the portability and purchase convenience.                         

For the above reasons, the broadcasting station should first solve the technical problem of supporting the function of the T-Cache related server of the home shopping, and secure the security when the viewer uses the cash or credit card to purchase the T-Cache through the return channel. Technical / certification technologies should be supported. In addition, when a viewer wants to purchase an item through the tee cache, the tee-cache related server should provide technical support for purchasing the item through the tee cache. In particular, since the T-Cash service is used similarly to cash, the security-related part is an important part that must be solved first. In addition, since a T-cache file is transmitted through a broadcasting network in a broadcasting station, a broadcasting transmission technology for adding and transmitting a T-cache to a broadcasting network should also be supported. In this case, since the T-cache is transmitted through the broadcasting network, the T-Cache should be provided only to the viewer who applied for the T-Cache among the viewers. Therefore, there is a need for technical support to receive only those who have applied for a T-cache that transmits using a MPE (Multi Protocol Encapsulation) transmission scheme among data broadcast protocols.

Next, we will look at the technical support required for the viewer or receiver. First, there is a need for a technology capable of displaying the presence or absence of a tee-cache and related information to a viewer through a display of a television during data broadcasting received through a home receiver. In addition, there is a need for a related technology of storing a desired T-cache in a PVR attached to a user's receiver and extracting and using a file if necessary. In particular, there is a need for a security technique that prevents the tee-cache from being hacked. There is a need for technical support to successfully purchase and use the tee cache from the return channel manager of the receiver. The user should be able to support the technology and security technology that allows the user to present or exchange the T-Cache to friends or friends through the Internet. In addition, the technology for distinguishing between the tee-cache already used and the unused tee-cache should be supported.

The object of the present invention is that the application of the T-cache promotional content is received from the corporate server of the company in the T-Cache related department of the broadcasting station, and the corporate promotional T-cache promotional content is transmitted from the corporate server to the A first step of the server in the tee-cache related department adding and transmitting the tee-cache promotion content to the broadcast when stored in the server in the cache related department; A second step of determining whether a user purchases through a tee-cache related server of a broadcasting station if the tee-cache promotional content transmitted through the data broadcast is received at a receiver in the home and displayed on a TV screen; A third step of requesting a user's purchase acceptance, approval, and payment from a tee-cache related server of the broadcasting station; A fourth step of the user paying the tee-cache related server; A fifth step of requesting transmission of a T-cache promotional content from a server in the T-cache related department to a transmitting end of a broadcasting station; A tee using data broadcasting comprising a sixth step of receiving the tee-cache promotional content at a user's home receiver and storing it in a storage medium and a seventh step of using the tee-cache promotional content stored in the storage medium. This is achieved by the cache service method.

Details of the above object and technical configuration of the present invention and the effects thereof according to the present invention will be more clearly understood by the following detailed description with reference to the drawings showing preferred embodiments of the present invention.

First, Figure 1 is a block diagram showing a tee cache service according to the present invention. Referring to FIG. 1, first, when a company applies for a T-Cache service to the broadcasting station 100, the broadcast station receives the T-Cache service and adds the T-Cache promotion content of the corresponding company to the broadcast and transmits the data through the data broadcast. The data broadcast protocol used herein transmits using a piping protocol, a streaming protocol, and an object carousel protocol.

The T-cache promotional content transmitted from the broadcasting station is received through the receiver 113 and displayed on the screen 112 of the TV. The display program for displaying the T-cache promotional content is also transmitted through the data broadcasting protocol and installed in the receiver to display the T-cache promotional content transmitted from the broadcasting station.

The viewer sees the received tee-cache promotional content and requests a purchase of the desired content. This request is made through the return channel manager 115 of the receiver, and is connected to the T-cache related server 101 in the home shopping of the broadcasting station through the return channel 120. The T-cache related server 101 of the broadcasting station accepts the purchase of the viewer, and after approval of the reception, requests the viewer to pay for the T-cache purchase.

    The viewer selects a means to pay the tee-cache related server 101 during the tee-cache purchase. Means used for this method include a method of depositing a bank account, a credit card method, and a mobile phone cash payment method. When the authentication for payment is smoothly performed, the server 102 in the T-cache related department receives the viewer's request for purchasing the T-Cache and requests the T-Cache transmission from the broadcasting station 103 of the broadcasting station. Accordingly, the transmitting end of the broadcasting station transmits the T-cache through MPE (Multi Protocol Encapsulation), which is one of data broadcasting protocols. Since the MPE method can transmit the relevant data broadcast only to the corresponding receiver, only the T-cache purchase applicant can transmit the requested T-cache.

As such, the tee-cache received through the receiver 113 is stored in the PVR 111 in the viewer's receiver. According to the user's choice, when the user wants to purchase the goods appearing during the broadcast (home shopping), the user can use the tee-cache purchased through the data broadcast as a means for purchasing the corresponding goods. The paid T-cache is confirmed through the approval system at the corresponding site of the enterprise server 90, and when there is no abnormality in the payment, the viewer can receive related goods from the company.

When the user does not use the T-Cache purchased through the data broadcasting network in the broadcasting, such as home shopping, and wants to give a gift or exchange to an acquaintance or a friend 70, the viewer sends the T-Cache to an acquaintance or a friend 70 through the Internet. Can be sent and received in the form of a file via mail. Therefore, after exchanging the tee-cache with a file, the user can use the tee-cache at his own discretion.

Next, FIG. 2 is a block diagram illustrating a T-cache service according to the present invention. Referring to FIG. 2, first, a broadcasting station receives an application for a company's T-Cache business (200), adds T-Cache advertising content to the broadcast (202), and transmits the T-Cache advertising content through a data broadcasting network. (204). The tee-cache advertisement content is received 206 through the in-house receiver and displayed 208 on the TV screen. The viewer decides whether to purchase the tee-cache promotional content (210), which terminates if the user does not purchase the tee-cache promotional content, and returns to the station via the return channel if the user purchases the tee-cache promotional content. Make a purchase request 212 to the T-cache related server. When the T-cache purchase request is received from the tee-cache related server of the broadcasting station, after the user's authentication (214) of the purchase is completed, the tee-cache related server pays 216 for the viewer's tee-cache. Requesting and transmitting the tee-cache content to the tee-cache purchase reception and transmission end of the server in the cache-related department 218. Accordingly, the broadcasting station selectively transmits the t-cache to the corresponding receiver 220 by the MPE method. As such, the tee-cache normally received 222 through the receiver at home is stored 224 in the PVR in the receiver of the viewer. The user who decides to use the T-Cache (226) purchases the item using the T-Cache (228) when the product is purchased from the corresponding site of the enterprise server. The T-cache paid as described above is confirmed and authenticated in the enterprise server 230, the viewer can receive the goods (232). On the other hand, if the user wants to exchange the T-Cache with a friend or friend (234), the viewer can exchange the T-Cache with an acquaintance or friend via the Internet (236).

Although the viewer may receive the T-Cache through the broadcasting network, in order to maintain the convenience of using the existing gift certificate, when the T-Cash purchase is completed through the return channel, the T-Cache is mailed at the viewer's option. It is also supported for delivery via e-mail and use in the same way as existing vouchers.

Tea-cache service method using the data broadcasting of the present invention, from the user's point of view, the person who wants to purchase a gift certificate can be provided with the convenience that does not have to visit the store directly, and should meet the person who wants to present the gift certificate directly The hassle is solved over the Internet, so it can be more convenient. The problem of exchange can also be easily exchanged for the less needed tee cache than the more necessary tee cache. In addition, since information on the related gift certificate is provided through a broadcast, a variety of choices for the gift certificate may be provided, so that a more appropriate purchase may be made. In addition, when making a purchase through T-commerce, it is necessary to provide proper personal information or credit card information from time to time through proper use through the purchased T-Cache to solve problems related to storage and use. There are advantages to it.

The T-Cache application service through such data broadcasting can activate the new form of T-Commerce at the national level to secure vitality of the market, and can expect the effect of sound T-Commerce, and the data that is not supporting It contributes greatly to the activation of broadcasting, which has a positive effect on the digital data broadcasting industry.

Claims (7)

In the T-cache service method using digital data broadcasting, When the reception signal including the tee-cache promotional content is transmitted from the corporate server of the company to the tee-cache related server of the broadcasting station, the stored tee-cache promotional content is added to the broadcast through the tee-cache related server and transmitted. The first step; If the T-cache promotional content transmitted through the data broadcast is received at the user's receiver and displayed on a TV screen, the user's T-Cash purchase or not signal is transmitted to the T-Cache related server of the broadcasting station through the return channel manager in the receiver. A second step transmitted to; A third step of transmitting a payment request signal to the receiver after receiving or approving according to a user's purchase signal in the T-cache related server of the broadcasting station; A fourth step of transmitting a payment signal to the tee-cache related server through the user's payment means in response to the payment request signal; A fifth step of transmitting, by the tee-cache related server, a request signal for requesting transmission of a tee cache to a transmitting end of a broadcasting station; A sixth step of receiving the tee-cache at a home receiver of a user and storing the tee-cache in a storage medium of the receiver; And A seventh step in which the T-cache stored in the storage medium is used according to an external purchase signal Tea-cache service method using a data broadcast comprising a. The method of claim 1, In the second step, when the T-cache promotional content is received, a display program for displaying the T-cache promotional content is transmitted through a data broadcasting protocol, and then the T-cache promotional content is installed in the receiver and transmitted from a broadcasting station. Tea-cache service method using the data broadcast to display. The method of claim 2, The T-cache promotional content is a tea-cache service method using a data broadcast is transmitted using any one of the object carousel protocol, piping protocol and streaming protocol. The method of claim 1, The T-cache transmitted from the broadcast station transmitting end is a T-cache service method using a data broadcast transmitted through the MPE method. The method of claim 1, The storage medium for storing the T-cache is a P-VR service method using a data broadcast PVR. delete The method of claim 1, The stored tee-cache of the seventh step is used for the purchase of goods in the enterprise server, or a tea-cache service method using a data broadcast transmitted to another user in the file format.

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