KR20030094710A - Method for commercial transaction on digital broadcasting - Google Patents

Abstract

PURPOSE: A commercial transaction method on digital broadcasting is provided to receive only the information needed for the commercial transaction provided from a communication provider while the communication provider processes all processes generated from the commercial transaction. CONSTITUTION: The goods provider provides the goods information related to a broadcasting program to a broadcaster(S101). The broadcaster transmits the broadcasting program including the goods information(S102). The broadcasting program is received and displayed by a TV(S103). A buyer inputs a buying decision to the TV(S104). The TV generates and sends the order information to an EC relay(S105). The commercial transaction relay sends the order information to the goods provider(S106). The goods provider generates and sends an approval information to the commercial transaction relay(S107). The commercial transaction relay sends the approval information to the buyer(S108). The buyer pays a goods price to a financial organization(S109).

Description

Commerce for digital broadcasting {Method for commercial transaction on digital broadcasting}

The present invention relates to a commerce system and a method thereof in digital broadcasting.

Unlike analog broadcasting, digital broadcasting can transmit not only video or audio but also various information related to a broadcast program. This is possible because digitized radio waves are transmitted to viewers instead of analogue radio waves by digital modulation. If a viewer has a digital television capable of receiving the digitized radio waves, only the existing video and audio signals constituting the broadcast program may be used. In addition, it is possible to receive a variety of information related to the broadcast program, it is possible to directly retrieve, store, and edit the received information. In addition, the viewer can transmit his / her opinion to the broadcaster in real time while watching the broadcast by a simple operation of the remote controller, thereby enabling bidirectional information transfer between the viewer and the broadcaster.

There are two types of digital broadcasting services. The first is the Audio / Video Enhanced TV Data Broading Service, which is used for various programs related to audio and video data. By supporting the information data, the viewer can view the desired information by selecting the above information data with the remote control while watching the broadcast program. For example, while watching a movie or drama, information about the place that is the background of the screen or the personal information of the main character can be immediately identified by simply operating a switch on the remote control, and the viewer can directly perform the quiz while watching the quiz program. Can be. Therefore, even a simple operation through the remote control can lead to a much higher level of viewer participation than the conventional ARS or the Internet.

The second is a virtual channel data broadcasting service, which is a data broadcasting service that mainly displays text-based information on a screen regardless of a video, and viewers can select information by using the remote control. can do. Such a service is used as a data broadcasting service that delivers the stock market or traffic conditions to viewers in real time.

Among the above digital broadcasting services, in particular, the above-mentioned audio and video linked data broadcasting service is a so-called T-T, which allows a viewer to directly purchase various items shown on the broadcasting program while using the remote control while watching the broadcasting program, such as Internet e-commerce. Commerce in digital broadcasting called commerce (Television Commerce, TV commerce) is possible, and the following problems arise in such commerce on digital broadcasting.

First, the authentication of a supplier of goods, goods or services, that is, a seller of goods, which is a supplier of commerce on digital broadcasting is not easy.

Second, even if the seller of the object seller is completed, the viewers who watch the broadcast program, that is, how the buyer of the product to buy and pay the product, and the financial institution is not easy to authenticate.

Third, the biggest problem is that the broadcasters and suppliers of the above items that actually transmit digital broadcasts to the viewers must provide additional services for commerce rather than their own main tasks. Occurs.

Therefore, there is an urgent need for a solution to the above problems in commerce using digital broadcasting.

The present invention was devised to solve the above problems, by allowing the telecommunications operator operating the existing communication network to handle all processing procedures arising in the commerce such as ordering the goods, authentication of the buyer and payment of the goods. Therefore, broadcasters and suppliers of goods are not directly exposed to commerce information generated from viewers, so they can receive commerce information provided by telcos and perform commerce activities without being burdened with all transactions for commerce. To provide a commercial system and a method therefor in digital broadcasting.

1 is a block diagram for implementing a commerce method of a first embodiment of the present invention,

1A is a flowchart showing a commerce method of the first embodiment of the present invention;

2 is a block diagram for implementing a commerce method of a second embodiment of the present invention;

2A is a flowchart showing a commerce method of a second embodiment of the present invention;

3 is a block diagram for implementing a commerce method of a third embodiment of the present invention;

3A is a flowchart showing a commerce method of a third embodiment of the present invention;

4 is a block diagram for implementing a commerce method according to a fourth embodiment of the present invention;

4A is a flowchart showing a commerce method of a fourth embodiment of the present invention;

5 is a block diagram for implementing a commerce method of a fifth embodiment of the present invention.

Explanation of symbols on the main parts of the drawings

10; Commodity supplier 20; Broadcaster

30; A television receiver 31; remote

32; Buyer authentication card 33; Authentication card reader

40; Goods buyers 50; communications network

60; Commerce repeater 61; Certificate Information Database

62; Billing server 63; Product information database

64; Information conversion server 70; Airwave

80; Financial institution 90; Logistics Institution

100; A mobile phone 200; PDA

300; computer

The configuration of the present invention for achieving the above object,

A commercial transaction method on digital broadcasting, comprising: providing, by a product supplier, at least one product purchase information related to a broadcast program to a broadcast sender; Transmitting, by a broadcast sender, a broadcast program including the product purchase information provided by the product provider through an air network; Receiving and playing the broadcast program by a television receiver; Displaying a purchase intention of the product according to the product purchase information included in the broadcast program, and inputting the purchase intention to the television receiver by a product purchaser who watches the broadcast program being reproduced; Generating, by the television receiver, product order information for ordering the corresponding product according to the purchase intention, and transmitting the product order information to a commerce repeater through a communication network; Delivering the goods order information received by the commerce repeater to the goods supplier; Generating, by the goods supplier, order approval information corresponding to the goods order information received from the commerce repeater, and delivering the order approval information to the commerce repeater; Delivering the order approval information received by the commerce repeater to the product buyer through a communication network; The purchaser of the product paying the corresponding product to a financial institution according to the order approval information; When the product provider checks whether the payment of the product is paid to the financial institution and makes a payment, requesting the delivery of the product to a logistics institution; Delivering the goods to the goods purchaser by a logistics agency that has been requested to deliver the goods; Characterized in that consists of.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred configuration of the present invention.

1 is a block diagram for implementing the commerce method of the first embodiment of the present invention, hereinafter will be described by modifying the components constituting the first embodiment of the present invention.

1-1) Commodity Supplier (10)

In digital broadcasting, it is a subject that provides the broadcast sender with at least one or more product purchase information related to the corresponding broadcast program transmitted through the airwave network (70). In this case, the product supplier 10 may provide product purchase information for a broadcast program that has already been produced, or may provide product purchase information for a broadcast program produced by the product provider 10 itself.

In this case, the method for providing product purchase information by the product provider 10 may include audio and video data forming a broadcast program using a digital broadcasting authoring tool that includes product purchase information in a broadcast program that has already been produced or is being produced. The product purchase information is included and edited. The editing method by the authoring tool or the authoring tool for the above data editing process may use a well-known technology, so a detailed description thereof will be omitted.

On the other hand, although not shown in the drawings, the product provider 10 may request a separate editor (not shown) to complete the editing work for including the product purchase information in the broadcast program, but embodiments according to the present invention In the first to fifth embodiments, the product provider 10 sets the editing to include the product purchase information in the broadcast program before the broadcast program is sent by the broadcast sender 20, which will be described later. .

1-2) Broadcast Sender (20)

The broadcast program including the product purchase information provided by the product provider 10 is a subject that transmits the broadcast program including the product purchase information to the viewer's television receiver 30 through the airwave network 70. It is formatted and modulated by a known digital modulation scheme and sent to the viewer's television receiver 30.

1-3) TV Receiver (30)

Receives and plays the broadcast program transmitted by the broadcast sender 20, and demodulates the broadcast program modulated by the digital modulation method by a known digital demodulation method to play audio and video data through a display screen. At the same time, the information data linked thereto, in particular, the product purchase information is displayed and displayed to the viewer. The television receiver 30 includes a remote control 31 for facilitating the display and the selection of the linked information data, in particular the product purchase information, and a digital broadcast set-top box for modulation and demodulation of the information data. It is preferable that the 32 be provided separately or embedded in the television receiver 30.

1-4) Buyer of Goods (40)

The intention is to display a purchase intention of a product he / she wants to purchase while watching a program broadcast from the television receiver 30, and input the purchase intention to the television receiver. In the present invention, a viewer performs a purchase in commerce. The term "buyer" is used instead of "viewer."

The generation and input of the intention to purchase the product are displayed on the television receiver by menuizing the contents of the information data by an EPG (Electronic Program Guide) which displays the information data included in the broadcast program. In this case, the intention to purchase a product is indicated by clicking and selecting menus related to the product purchase information by using the remote controller 31, and the product purchase intention is installed in the television receiver 30, preferably the television receiver 30. The memory is input to a memory (not shown) of the set top box 32. The input product purchase intention is converted into the product order information by the built-in control program of the television receiver 30 or the digital broadcasting set-top box 32, and then transmitted to the commerce repeater 60 through the communication network 50. . The product order information may include the name of the product, the price of the product, the quantity, etc. displayed in the product purchase information.

1-5) Commerce Repeater (60)

Receives the goods order information transmitted through the communication network 50 and delivers it to the goods supplier 10, the goods supplier generates order approval information corresponding to the goods order information received by the communication network 10 When transmitting to the commerce repeater 60 through, the commerce repeater 60 performs the function of delivering the order approval information back to the product buyer 40 through the communication network 50. The order approval information may be obtained by verifying the personal information of the goods buyer about the goods ordered by the goods buyer 40, the confirmed goods price and order quantity, the payment method of the goods price, the method of shipping the goods and the place of delivery ( 40) contains the information needed to purchase the product.

According to the first embodiment of the present invention, the operating entity of the commerce repeater 60 is an existing communication operator operating a wired / wireless telephone network, and the product buyer 40 and the product provider 10 are operated by the commerce repeater 60. As the relay of goods order information and order approval information is performed, the commerce repeater 60 performs a kind of transaction gateway or hub function, and the product order information and the order approval information It only guarantees that the relay is in an error-free security state. Therefore, in addition to the generation of the order approval information and the generation of other necessary information generated in addition to the order approval information, and all procedures for transmitting such information to the product buyer 40, and linked with the financial institution and logistics agency 90 to be described later Confirmation of payment and delivery of goods are all dedicated to the goods supplier 10.

On the other hand, the commerce repeater 60 is a middleware or the like used in the communication network 50 to smooth the traffic of data between the communication network 50 and the television receiver 30 or the digital broadcast set-top box 32 It is preferable to add a repeater or set the format used for data transmission and reception and demodulation in advance. In addition, a protocol for exchanging data with the broadcast sender 20 may be set in advance in order to exchange information between the commerce repeater 60 and the broadcast sender 20. Since a data format for data transmission and reception between the components may adopt a well-known digital broadcast data format, a detailed description thereof will be omitted.

1-6) Financial Institutions (80)

The goods purchaser 40 becomes an object of processing for the goods purchaser 40 to pay the goods by the payment method of goods included in the order approval information. In addition, the product provider 10 is an element that becomes an object of processing for confirming whether or not the product is paid for by the product buyer 40.

In order to confirm whether the payment is made, the product provider 10 directly requests the financial institution 80 for confirmation using wired / wireless or other communication means, or the financial institution 80 pays the payment account of the product provider 10. There may be a method of notifying the product supplier 10 of information or the like regularly or irregularly.

1-7) Logistics Institutions (90)

When the product provider 10 checks whether the payment is made for the corresponding product to the financial institution, and the payment is made, the product provider 10 becomes an object that requests the delivery of the corresponding product by the product provider 10. The request for delivery of the goods is basically included in the order approval information delivered by the goods supplier 10 to the goods buyer 40, that is, the personal information of the goods buyer 40 included in the order approval information described above, the goods. The name, quantity, the method of delivery of goods and the place to be delivered, etc. can be made by using the wired or wireless or other communication means to the logistics agency 90. Thereafter, the logistics agency 90 delivers the corresponding goods to the goods buyer 40 according to the above delivery information included in the received order approval information.

Here, according to an embodiment of the present invention, the product provider 10 is to deliver only the order approval information to the logistics agency 90, the logistics agency 90 is to perform the delivery of the goods, but another method As a product supplier 10 directly delivers the goods and the order approval information to the logistics agency 90, the logistics agency 90 delivers the goods delivered in accordance with the order approval information delivered from the goods supplier (10) It is also desirable to deliver to the goods buyer 40.

Next, the commerce method of the first embodiment of the present invention configured as described above will be described in detail with reference to FIG. 1A.

1) the product provider 10 providing at least one or more product purchase information related to the broadcast program to the broadcast sender 20 (step S101);

2) a broadcast sender transmitting a broadcast program including the product purchase information provided by the product provider through an over-the-air network (step S102);

3) receiving and playing the broadcast program by the television receiver (step S103);

4) a product purchaser who watches the broadcast program being reproduced, displays the intention to purchase the corresponding product according to the product purchase information included in the broadcast program, and inputs the purchase intention to the television receiver (step S104);

5) generating, by the television receiver, product order information for ordering the corresponding product according to the purchase intention, and transmitting the product order information to a commerce repeater through a communication network (step S105);

6) transmitting the product order information received by the commerce repeater to the product supplier (step S106);

7) generating, by the goods supplier, order approval information corresponding to the goods order information received from the commerce repeater, and delivering the order approval information to the commerce repeater (step S107);

8) transmitting the order approval information received by the commerce repeater to the product purchaser through a communication network (step S108);

9) the purchaser of the goods to the financial institution according to the order approval information (step S109);

10) when the product provider checks whether the price of the product is settled to the financial institution and makes a payment, requesting the delivery of the product to the logistics institution (step S110);

11) a step in which the logistics agency that has requested the delivery of the goods delivers the goods to the buyer of the goods (step S111); The commercial broadcast method according to the first embodiment of the present invention is implemented.

Next, a second embodiment according to the present invention will be described with reference to FIGS. 2 to 2A. FIG. 2 is a block diagram for implementing a commerce system according to a second embodiment of the present invention. FIG. 2A is a flowchart showing a commerce method according to a second embodiment of the present invention, and like reference numerals refer to like elements. .

The configuration of the second embodiment according to the present invention includes, in addition to the above-described invention of the first embodiment, confirmation means for confirming the goods purchaser authentication information for the payment of the goods of the goods buyer 40 and the buyer authentication information. By adding the database means, the goods supplier 10 does not authenticate the personal information of the goods buyer included in the order approval information generated by the goods supplier 10 in the first embodiment, but the present invention commerce When the repeater 60 authenticates the goods buyer 40 from the authentication information database 61 linked thereto, the goods supplier 10 receives the goods buyer of the goods with respect to the goods order information transmitted from the commerce repeater 60. Since there is no need to check the authentication of the personal information of (40) in full, the tradeoff between the goods supplier 10 and the goods buyer 40 It will increase the ease of use.

Hereinafter, the components constituting the second embodiment of the present invention will be described in a modified manner, and descriptions of the components overlapping with the above-described first embodiment will be omitted.

2-1) Buyer Authentication Card (32)

The purchaser authentication card 32 displays the intention to purchase the corresponding product by using a selection means such as a remote controller 31 according to the product order information reproduced by the product purchaser 40 by the television receiver 30, and indicates the purchase intention. Input to the television receiver 30, and after the television receiver 30 generates goods order information for ordering the goods according to the purchase intention, the goods buyer 40 needs to pay for the goods. As a means for delivering authentication information (hereinafter referred to as 'buyer authentication information') for the personal information to the commerce repeater 60, preferably an authentication card separately to the television receiver 30 as shown in FIG. The reader 33 is provided, and the purchaser authentication card 32 is read by the authentication card reader 33, and the read buyer authentication information is read by the authentication card reader 33 by a communication network ( 50) may be transmitted to the commerce repeater (60).

Here, the issuance of the purchaser authentication card 32 allows the telecommunications operator operating the commerce repeater 60 to issue the product purchaser 40 to the product purchaser 40 before the commerce activity according to the present invention, and the purchaser authentication card 32. By storing the buyer authentication information of the person who is issued during the initial issuance of the authentication information database 61 to be described later, the authentication information stored in the database and the buyer authentication information passed to the commerce relay 60 through the authentication card reader 33 The personal information of the product buyer 40 is authenticated by comparing with the buyer authentication information.

2-2) Authentication Information Database (61)

It is a database linked with the commerce repeater 60, a database that stores the buyer personal information of the people who issued the buyer authentication card (32). The purchaser authentication information of the goods buyer 40 is read out from the database 61 by the command of the commerce relay 60, and authentication with the buyer authentication information transmitted to the commerce relay 60 through the authentication card reader 33 is performed. Will perform.

Next, the commerce method of the second embodiment of the present invention configured as described above will be described in detail with reference to FIG. 2A.

1) the product provider 10 providing at least one or more product purchase information related to the broadcast program to the broadcast sender 20 (step S201);

2) transmitting, by the broadcast sender 20, the broadcast program including the product purchase information provided by the product provider 10 through the airwave network (step S202);

3) receiving and playing the broadcast program by the television receiver 30 (step S203);

4) the purchaser of the product watching the reproduced broadcast program displays the intention to purchase the corresponding product according to the product purchase information included in the broadcast program, and inputs the purchase intention to the television receiver 30 (step S204);

5) the product buyer 40 reads the buyer authentication card 32 into the authentication card reader 33 and inputs the buyer authentication information into the authentication card reader 33 (step S205);

6) According to the purchase intention, the TV receiver 30 generates product order information for ordering the corresponding product and transmits it to the commerce relay through the communication network 50 (step S206), and the authentication card reader 33 Step (S207) of delivering the inputted buyer authentication information of the commodity buyer 40 to the commerce relay 60 via the communication network 50;

7) the commerce repeater 60 compares the purchaser authentication information of the product buyer 40 received from the authentication card reader 33 with the buyer authentication information of the corresponding product buyer 40 stored in the authentication information database 61. Step (step S208);

8) As a result of the comparison, if the buyer authentication information of the product buyer 40 received from the authentication card reader 33 and the buyer authentication information of the corresponding product buyer 40 stored in the authentication information database 61 match, the commercial repeater ( 60 generates the authenticated buyer authentication information of the product buyer 40 (step S209), and passes the authenticated buyer authentication information and the product order information from the product buyer 40 to the product supplier 10. Step (step S210);

9) If the comparison result, the buyer authentication information of the product buyer 40 received from the authentication card reader 33 and the buyer authentication information of the corresponding product buyer 40 stored in the authentication information database 61 does not match, 60, the notification of the failure of the buyer authentication to the television receiver 30 via the communication network 50 (step S211);

10) the product supplier 10, which has received the authenticated buyer authentication information and the product order information of the product buyer 40, generates order approval information corresponding to the product order information and transmits the order approval information to the commerce repeater 60. Step (step S212);

11) transmitting the order approval information received by the commerce repeater 60 to the product purchaser 40 through a communication network 50 (step S213);

12) the purchaser of the product 40 pays the price of the corresponding product to the financial institution 80 according to the order approval information (step S214);

13) when the product provider 10 checks whether the payment is made for the corresponding product to the financial institution 80 and requests payment of the corresponding product to the logistics institution 90 (step S215);

14) a step in which the logistics agency 90, which has been requested to deliver the goods, delivers the goods to the goods buyer 40 (step S216); and the commerce method according to the second embodiment of the present invention is implemented. .

Next, a third embodiment according to the present invention will be described with reference to FIGS. 3 to 3A. 3 is a configuration diagram for implementing the commerce method of the third embodiment of the present invention, and FIG. 3A is a flowchart showing the commerce method of the third embodiment of the present invention, and the same components will be described with the same reference numerals. .

The configuration of the third embodiment according to the present invention is the addition of the billing and settlement of the product price by the billing server 62 to the method of the second embodiment described above. Since it is not necessary to perform a procedure for checking whether the payment is made to the financial institution 80, the ease of commerce between the product supplier 10 and the product buyer 40 is further enhanced.

Hereinafter, the components constituting the third embodiment of the present invention will be described in terms of modifications, and descriptions of components overlapping with the above-described first and second embodiments will be omitted.

3-1) Billing Server (62)

The billing server 62 is linked to the commerce repeater 60, and the product order information delivered from the product buyer 40 to the commerce repeater 60 and the order delivered from the product provider 10 to the commerce repeater 60. After receiving the approval information, the product buyer 40 is charged, and when the product buyer 40 pays the billed amount, the product buyer 40 pays the goods payment information paid by the commerce relay 60 Do this. Thereafter, the commerce repeater 60 notifies the goods supplier 10 of the payment information of the goods price charged to the goods buyer 40, and the goods supplier 10, which has been notified of this, delivers the goods to the logistics agency 90. To be commissioned.

Next, the commerce method of the third embodiment of the present invention configured as described above will be described in detail with reference to FIG. 3A.

1) the product provider 10 providing at least one or more product purchase information related to the broadcast program to the broadcast sender 20 (step S301);

2) the broadcast sender 20 transmitting the broadcast program including the product purchase information provided by the product provider 10 through the airwave network (step S302);

3) the broadcast program is received and reproduced by the television receiver 30 (step S303);

4) the purchaser of the product watching the reproduced broadcast program displays the intention to purchase the corresponding product according to the product purchase information included in the broadcast program, and inputs the purchase intention to the television receiver 30 (step S304);

5) the product buyer 40 reads the buyer authentication card 32 into the authentication card reader 33 and inputs the buyer authentication information into the authentication card reader 33 (step S305);

6) According to the purchase intention, the television receiver 30 generates product order information for ordering the corresponding product and transmits it to the commerce relay through the communication network 50 (step S306), and the authentication card reader 33 Step (S307) of delivering the inputted buyer authentication information of the goods buyer 40 to the commerce relay 60 through the communication network 50;

7) comparing the purchaser authentication information of the product purchaser 40 received from the authentication card reader 33 with the purchaser authentication information of the corresponding product buyer 40 stored in the authentication information database 61 by the commerce relay 60. Step (step S308);

8) As a result of the comparison, if the buyer authentication information of the product buyer 40 received from the authentication card reader 33 and the buyer authentication information of the corresponding product buyer 40 stored in the authentication information database 61 match, the commercial repeater ( 60 generates the authenticated buyer authentication information of the product buyer 40 (step S309), and passes the authenticated buyer authentication information and product order information from the product buyer 40 to the product supplier 10. Step (step S310);

9) If the comparison result, the buyer authentication information of the product buyer 40 received from the authentication card reader 33 and the buyer authentication information of the corresponding product buyer 40 stored in the authentication information database 61 does not match, Step 60, the notification 60 of the buyer authentication failure is transmitted to the television receiver 30 via the communication network 50 (step S311);

10) the product supplier 10, which has received the authenticated buyer authentication information and the product order information of the product buyer 40, generates order approval information corresponding to the product order information and transmits the order approval information to the commerce repeater 60. Step (step S312);

11) transmitting, by the commerce repeater 60, the order approval information delivered to the billing server 62 linked thereto (step S313);

12) charging the product buyer 40 by the billing server 62 according to the order approval information received (step S314); Here, the billing method may be a general postal bill, an online payment method through the Internet, or a PAY PER VIEW (digital broadcasting service for paying a predetermined fee and watching a broadcasting program) of digital broadcasting services. The payment method for the interactive television may be used, and since the operation of the commerce repeater 60 is a communication operator operating a wired / wireless communication network, the bill may be charged by adding the price of the product to the wire / wireless telephone bill. The method is sufficient as long as it is any means for receiving the price of the product from the product buyer 40, and does not limit the method of charging in the embodiment of the present invention.

13) when the product purchaser 40 pays for the charged product, the charging server 62 confirming whether the payment is normal (step S315); Here, the operator of the billing server 62 transmits the settlement of the bill of the goods announced by the various billing methods to the billing server 62 to allow the billing server 62 to accept the order of the goods delivered from the commerce relay 60. It is desirable to ensure that it matches the billing amount included in the information.

14) If it is confirmed that the payment of the product price is normal, the billing server 62 generates payment success information confirming that the payment of the product price, and the payment success information and the product price paid by the product buyer 40 Transmitting to the commerce repeater 60 (step S316);

15) transmitting the payment success information and the product price received by the commerce repeater 60 to the product provider 10 (step S317);

16) requesting the delivery of the corresponding goods ordered by the goods purchaser 40 to the logistics agency 90 by the goods supplier 10 having received the payment success information and the goods price (step S318);

17) the logistics agency 90 has been requested to deliver the goods to the goods purchaser 40 to deliver the goods (step S319); and the commerce method according to the third embodiment of the present invention is implemented. .

Next, a fourth embodiment according to the present invention will be described with reference to FIGS. 4 to 4A. 4 is a configuration diagram for implementing the commerce method of the fourth embodiment of the present invention, and FIG. 4A is a flowchart showing the commerce method of the fourth embodiment of the present invention, and the same components will be described with the same reference numerals. .

The configuration of the fourth embodiment according to the present invention is a method of providing order approval information to the product purchaser 40 by the product information database 63 to the method of the third embodiment described above. When the product order information is delivered to the commerce repeater 60, the commerce repeater 60 retrieves the order approval information stored in the linked product information database 63, and reads out the order approval information corresponding to the delivered product order information. By transmitting the information to the television receiver 30 of the product buyer 40, the product supplier 10 may write the product order information of the product buyer 40 on at least one product purchase information included in the broadcast program. Since there is no need to convey the order approval information, the ease of commerce between the product supplier 10 and the product buyer 40 is further enhanced.

Hereinafter, the components constituting the fourth embodiment of the present invention will be described in terms of modifications, and descriptions of components overlapping with the first to third embodiments will be omitted.

4-1) Product Information Database (63)

The product information database 63 includes the overall information of the corresponding product corresponding to the product order information requested by the product buyer 40, that is, the overall information about the product, such as the quantity and the specification, as well as the price as described above. A database storing order approval information, which is linked to the commerce repeater 60 and managed by a database management program. At this time, the provision of the order approval information stored in the product information database 63 is provided by the product provider 10 side, the communication operator operating the commerce repeater 60 is responsible for maintenance of the product information database. .

Next, the commerce method of the fourth embodiment of the present invention configured as described above will be described in detail with reference to FIG. 4A.

1) the product provider 10 providing at least one or more product purchase information related to the broadcast program to the broadcast sender 20 (step S401);

2) transmitting, by the broadcast sender 20, the broadcast program including the product purchase information provided by the product provider 10 through the airwave network (step S402);

3) receiving and playing the broadcast program by the television receiver 30 (step S403);

4) the purchaser of the product watching the reproduced broadcast program displays the intention to purchase the corresponding product according to the product purchase information included in the broadcast program, and inputs the purchase intention to the television receiver 30 (step S404);

5) the product buyer 40 reads the buyer authentication card 32 into the authentication card reader 33 and inputs the buyer authentication information into the authentication card reader 33 (step S405);

6) According to the purchase intention, the television receiver 30 generates product order information for ordering the corresponding product and transmits it to the commerce relay through the communication network 50 (step S406), and the authentication card reader 33 Step (S407) of transmitting the buyer authentication information of the input product buyer 40 to the commerce relay 60 through the communication network 50;

7) the commerce repeater 60 compares the purchaser authentication information of the product buyer 40 received from the authentication card reader 33 with the buyer authentication information of the corresponding product buyer 40 stored in the authentication information database 61. Step (step S408);

8) As a result of the comparison, if the buyer authentication information of the product buyer 40 received from the authentication card reader 33 and the buyer authentication information of the corresponding product buyer 40 stored in the authentication information database 61 match, the commercial repeater ( 60 generates the authenticated buyer authentication information of the product buyer 40 (step S409), and delivers the authenticated buyer authentication information to the product supplier 10 (step S410), the commercial repeater 60 is a product Search the information database 63 to read the order approval information of the goods corresponding to the received product order information (step S411), and the read order approval information through the communication network 50 of the television of the goods buyer 40 Transmitting to the receiver 30 (step S412);

9) If the comparison result, the buyer authentication information of the product buyer 40 received from the authentication card reader 33 and the buyer authentication information of the corresponding product buyer 40 stored in the authentication information database 61 does not match, 60, the notification of the failure of the buyer authentication to the television receiver 30 via the communication network 50 (step S413);

10) transmitting, by the commerce repeater 60, the order approval information to the billing server 62 linked thereto (step S414);

11) charging the price of the product to the corresponding product buyer 40 according to the order approval information received by the charging server 62 (step S415);

12) when the product purchaser 40 pays for the charged product, the charging server 62 checking whether the payment is normal (step S416);

13) If it is confirmed that the payment of the product price is normal, the billing server 62 generates payment success information confirming that the payment of the product price, and the payment success information and the product price paid by the product buyer 40 Transmitting to the commerce repeater 60 (step S417);

14) transmitting the payment success information and the product price received by the commerce repeater 60 to the product provider 10 (step S418);

15) requesting the delivery of the corresponding goods ordered by the goods purchaser 40 to the logistics agency 90 by the goods supplier 10 having received the payment success information and the goods price (step S419);

16) the logistics agency 90 has been requested to deliver the goods to deliver the goods to the goods buyer (40) (step S420); The digital broadcast transaction method according to the fourth embodiment of the present invention is implemented.

Next, a fifth embodiment according to the present invention will be described with reference to FIG. 5. 5 is a block diagram for implementing the commerce method of the fifth embodiment of the present invention, the fifth embodiment of the present invention by the information conversion server 64 in conjunction with the commerce relay 60 of the fourth embodiment of the present invention The product purchaser 40 proceeds to purchase a product ordered through the television receiver 30 as well as the television receiver 30 as well as the mobile phone 100, the PDA 200, and the computer 300 connected to the Internet. The information conversion server 64 is a product order information generated by the product buyer 40, the authenticated buyer authentication information and the product information database 63 generated by the commerce repeater 60. Receive the order approval information read from the) from the commerce repeater 60 and the data in a format suitable for transmission and reception with the mobile phone 100, PDA 200, the computer 300 connected to the Internet By converting the data, and transmitting the same to the devices 100, 200, and 300, the product purchaser 40 may continue to purchase the ordered product through the television receiver 30. Since the data conversion method of the information conversion server 64 may use a known method corresponding to the device to which data is to be transmitted, detailed description thereof will be omitted.

As described above, the configuration and method of the preferred embodiments of the present invention have been described in detail with reference to the drawings, but these configurations and methods are only for carrying out the present invention, and should be understood by those skilled in the art. It is obvious that various modifications can be made, and such implementations fall within the scope of the claims of the present invention. As such an example, a communication operator operating a commerce repeater of the present invention may establish a commerce repeater capable of performing all of the commerce methods of Embodiments 1 to 5 according to the present invention, and may be performed through the commerce repeater. According to each embodiment, the commerce solutions of Embodiments 1 to 5 can be constructed, and these solutions can be sold to a commodity supplier as a commerce service product, and the commerce service product and the polling service are provided. It can sell service products for complex commerce combining a lottery business service, home shopping service, performance reservation service, advertisement service, and email service.

The effect of the present invention having the above-described configuration is that the communication service provider collects the intention of purchasing a product from a viewer watching a broadcast program in association with a communication service operator operating an existing communication network, and purchases or authenticates the information to the supplier of the product. By relaying, the existing broadcasters and suppliers of goods can easily build a commerce model based only on the purchase and authentication information delivered from the carrier, regardless of the authentication and payment confirmation of the order information from the listener. It is a very advanced invention that works.

Claims (7)

In the normal commerce method on digital broadcasting, Providing, by the product provider 10, the broadcast sender 20 with at least one product purchase information related to the broadcast program (step S101); Transmitting, by a broadcast sender (20), a broadcast program including the product purchase information provided by the product provider (10) through an air network (step S102); Receiving and playing the broadcast program by the television receiver 30 (step S103); Displaying a purchase intention of the product according to the product purchase information included in the broadcast program and inputting the purchase intention to the television receiver 30 by the product purchaser 40 watching the reproduced broadcast program ( Step S104); Generating, by the television receiver 30, product order information for ordering the corresponding product according to the purchase intention, and transmitting the product order information to the commerce repeater 60 through the communication network 50 (step S105); Delivering the product order information received by the commerce repeater 60 to the product provider 10 (step S106); Commodity supplier 10 generates order approval information corresponding to the commodity order information received from commerce repeater 60 and transmits it to the commerce repeater 60 (step S107); Transmitting the order approval information received by the commerce repeater 60 to the product purchaser 40 through a communication network 50 (step S108); The purchaser of the product 40 paying the price of the corresponding product to the financial institution 80 according to the order approval information (step S109); When the product provider checks whether the price of the product is settled to the financial institution 80, and requests payment of the product to the logistics institution 90 (step S110); The logistics agency 90 has been requested to deliver the goods to deliver the goods to the goods buyer (40) (step S111); Commerce method on a digital broadcast comprising a. In the normal commerce method on digital broadcasting, Providing, by the product provider 10, the broadcast sender 20 with at least one product purchase information related to the broadcast program (step S201); Transmitting, by a broadcast sender (20), a broadcast program including the product purchase information provided by the product provider (10) through an airwave network (step S202); Receiving and playing the broadcast program by the television receiver 30 (step S203); Displaying a purchase intention of the product according to the product purchase information included in the broadcast program, and inputting the purchase intention to the television receiver 30 by the product purchaser who watches the broadcast program being reproduced (step S204) ; The goods purchaser 40 reads the buyer authentication card 32 into the authentication card reader 33 and inputs the buyer authentication information into the authentication card reader 33 (step S205); According to the purchase intention, the television receiver 30 generates product order information for ordering the corresponding product and transmits it to the commerce relay through the communication network 50 (step S206), and the authentication card reader 33 inputs Transmitting the buyer authentication information of the commodity buyer 40 to the commerce repeater 60 through the communication network 50 (step S207); Comparing the buyer authentication information of the goods buyer 40 received from the authentication card reader 33 and the buyer authentication information of the corresponding goods buyer 40 stored in the authentication information database 61, the commerce repeater 60 ( Step S208); As a result of the comparison, if the buyer authentication information of the product buyer 40 received from the authentication card reader 33 and the buyer authentication information of the corresponding product buyer 40 stored in the authentication information database 61 match, the commercial relay 60 Generates certified buyer authentication information of the corresponding product buyer 40 (step S209), and passes the authenticated buyer authentication information and product order information from the corresponding product buyer 40 to the product supplier 10 ( Step S210); As a result of the comparison, if the buyer authentication information of the product buyer 40 received from the authentication card reader 33 and the buyer authentication information of the corresponding product buyer 40 stored in the authentication information database 61 do not match, the commercial relay 60 Transmitting a notification of failure to purchaser authentication to the television receiver 30 via the communication network 50 (step S211); The product supplier 10 receiving the authenticated buyer authentication information and product order information of the product buyer 40 generates order approval information corresponding to the product order information and transmits the order approval information to the commerce repeater 60. (Step S212); Transmitting the order approval information received by the commerce repeater 60 to the product purchaser 40 through a communication network 50 (step S213); The purchaser of the product 40 paying the price of the corresponding product to the financial institution 80 according to the order approval information (step S214); When the product provider 10 checks whether the payment is made for the corresponding product to the financial institution 80, and requests payment of the corresponding product to the logistics institution 90 (step S215); The logistics agency 90 has been requested to deliver the goods to deliver the goods to the goods buyer (40) (step S216); Commerce method on a digital broadcast comprising a. In the normal commerce method on digital broadcasting, Providing, by the product provider 10, the broadcast sender 20 with at least one product purchase information related to the broadcast program (step S301); Transmitting, by a broadcast sender (20), a broadcast program including the product purchase information provided by the product provider (10) through an airwave network (step S302); Receiving and playing the broadcast program by the television receiver 30 (step S303); Displaying a purchase intention of the product according to the product purchase information included in the broadcast program, and inputting the purchase intention to the television receiver 30 by the product purchaser who watches the broadcast program being reproduced (step S304). ; Commodity buyer 40 reads the purchaser authentication card 32 into the authentication card reader 33 and inputs the buyer authentication information into the authentication card reader 33 (step S305); According to the purchase intention, the television receiver 30 generates product order information for ordering the corresponding product, and transmits the product order information to the commerce relay through the communication network 50 (step S306), and the authentication card reader 33 inputs the product order information. Transmitting the buyer authentication information of the purchased product buyer 40 to the commerce repeater 60 through the communication network 50 (step S307); Comparing the buyer authentication information of the goods buyer 40 received from the authentication card reader 33 and the buyer authentication information of the corresponding goods buyer 40 stored in the authentication information database 61, the commerce repeater 60 ( Step S308); As a result of the comparison, if the buyer authentication information of the product buyer 40 received from the authentication card reader 33 and the buyer authentication information of the corresponding product buyer 40 stored in the authentication information database 61 match, the commerce repeater 60 Generates certified buyer authentication information of the corresponding product buyer 40 (step S309), and passes the authenticated buyer authentication information and product order information from the corresponding product buyer 40 to the product supplier 10 ( Step S310); As a result of the comparison, if the buyer authentication information of the product buyer 40 received from the authentication card reader 33 and the buyer authentication information of the corresponding product buyer 40 stored in the authentication information database 61 do not match, the commercial relay 60 Transmitting the notification of the buyer authentication failure to the television receiver 30 via the communication network 50 (step S311); The product supplier 10 receiving the authenticated buyer authentication information and product order information of the product buyer 40 generates order approval information corresponding to the product order information and transmits the order approval information to the commerce repeater 60. (Step S312); Transmitting, by the commerce repeater (60), the order approval information delivered to the billing server (62) linked thereto (step S313); Charging the price of the product to the corresponding product purchaser 40 according to the order approval information received by the charging server 62 (step S314); When the product purchaser 40 pays for the charged product, the charging server 62 confirming whether the payment is normal (step S315); As a result of the check, if the payment of the product price is normal, the billing server 62 generates payment success information confirming that the payment of the product price is made, and the payment success information and the product price paid by the product purchaser 40 are the commerce. Transmitting to the repeater 60 (step S316); Transmitting the payment success information and the product price received by the commerce repeater 60 to the product provider 10 (step S317); Requesting the delivery of the corresponding goods ordered by the goods purchaser 40 to the logistics agency 90 by the goods supplier 10 receiving the payment success information and the goods price (step S318); The logistics agency 90 has been requested to deliver the goods to deliver the goods to the goods buyer (40) (step S319); Commerce method on a digital broadcast comprising a. In the normal commerce method on digital broadcasting, Providing, by the product provider 10, at least one or more product purchase information related to the broadcast program to the broadcast sender 20 (step S401); Transmitting, by a broadcast sender (20), a broadcast program including the product purchase information provided by the product provider (10) through an airwave network (step S402); Receiving and playing the broadcast program by the television receiver 30 (step S403); Displaying a purchase intention of the product according to the product purchase information included in the broadcast program, and inputting the purchase intention to the television receiver 30 by the product purchaser who watches the broadcast program being reproduced (step S404). ; Commodity purchaser 40 reads the purchaser authentication card 32 into the authentication card reader 33 and inputs the buyer authentication information into the authentication card reader 33 (step S405); According to the purchase intention, the television receiver 30 generates product order information for ordering the corresponding product and transmits it to the commerce relay through the communication network 50 (step S406), and the authentication card reader 33 inputs Transmitting the buyer authentication information of the purchased product buyer 40 to the commerce repeater 60 through the communication network 50 (step S407); Comparing the buyer authentication information of the goods buyer 40 received from the authentication card reader 33 and the buyer authentication information of the corresponding goods buyer 40 stored in the authentication information database 61, the commerce repeater 60 ( Step S408); As a result of the comparison, if the buyer authentication information of the product buyer 40 received from the authentication card reader 33 and the buyer authentication information of the corresponding product buyer 40 stored in the authentication information database 61 match, the commercial relay 60 Generates the authenticated buyer authentication information of the product buyer 40 (step S409), passes the authenticated buyer authentication information to the goods supplier 10 (step S410), and the commerce relay 60 makes a product information database. (63) and read out the order approval information of the goods corresponding to the received product order information (step S411), the television receiver of the goods purchaser 40 through the read order approval information (50) 30) (step S412); As a result of the comparison, if the buyer authentication information of the product buyer 40 received from the authentication card reader 33 and the buyer authentication information of the corresponding product buyer 40 stored in the authentication information database 61 do not match, the commercial relay 60 Transmitting the notification of the buyer authentication failure to the television receiver 30 via the communication network 50 (step S413); Transmitting, by the commerce repeater, the order approval information to the billing server 62 linked thereto (step S414); Billing the price of the product to the corresponding product purchaser 40 according to the order approval information received by the charging server 62 (step S415); When the product purchaser 40 pays for the charged product, the charging server 62 confirming whether the payment is normal (step S416); As a result of the check, if the payment of the product price is normal, the billing server 62 generates payment success information confirming that the payment of the product price is made, and the payment success information and the product price paid by the product purchaser 40 are the commerce. Transmitting to the repeater 60 (step S417); Transmitting the payment success information and the product price received by the commerce repeater 60 to the product provider 10 (step S418); Requesting the delivery of the corresponding goods ordered by the goods purchaser 40 to the logistics agency 90 by the goods supplier 10 receiving the payment success information and the goods price (step S419); The logistics agency 90 has been requested to deliver the goods to deliver the goods to the goods buyer (40) (step S420); Commerce method on a digital broadcast comprising a. The method of claim 4, wherein Commodity order information generated by the commodity buyer 40 by the information conversion server 64 interworking with the commerce repeater 60, authenticated buyer authentication information and commodity information database 63 generated by the commerce repeater 60 Receives the order approval information read from the commerce relay 60 and converts the data into a format suitable for transmission and reception with the mobile phone 100, PDA 200, the computer 300 is connected to the Internet, the above devices And (100,200,300) to allow the product purchaser (40) to continue the purchase of the ordered product via the television receiver (30). The method according to any one of claims 1 to 5, wherein the order approval information is authenticated on the personal information of the goods buyer for the goods ordered by the goods buyer 40, the confirmed goods price and the order quantity, and the payment method of the goods price. And information necessary for the product buyer 40 to purchase the product, such as a product delivery method and a place to be delivered. Embodiment 1 to Embodiment 5, a communication operator operating a commerce repeater establishes a commerce repeater capable of performing all the commerce methods of Embodiments 1 to 5 according to the present invention, and may be performed through the commerce repeater. Commerce solutions in which the commerce method is leveled according to each embodiment, and the solutions are sold to a goods supplier as a commerce service product.