KR20040102787A - Method for T-cash service using data broadcasting - Google Patents

Abstract

PURPOSE: A method for offering a service to buy/present/exchange the T-cash through data broadcasting is provided to offer simple carrying and convenient purchase by storing the T-cash transmitted through broadcasting in a PVR(Personal Video Recorder) when a user views digital data broadcasting and, at the same time, buys goods. CONSTITUTION: A broadcasting station receives the T-cash PR(Public Relation) contents applied from an enterprise(200). The T-cash PR contents are received/displayed to viewers(208). Viewing the displayed T-cash, the viewer requests purchase of the desired contents to the broadcasting station(212). After receiving/approving the T-cash, expense payment request and payment are completed(216). The received T-cash is transmitted from a transmitting end of the broadcasting station and the T-cash is received to a receiver of a requestor(222). The received T-cash is stored in the PVR(224). The requestor buys articles by using the T-cash, and receives the articles if the T-cash is approved in a site of the enterprises(232).

Description

T-cash service method using data broadcasting {Method for T-cash service using data broadcasting}

The present invention relates to a tee-cache service method using data broadcasting, and more particularly, in a data broadcasting environment, a service that can purchase tee-cache through data broadcasting and give or exchange gifts or gifts to friends or friends in the concept of cash. It is about giving.

Recently, due to the proliferation of digital data broadcasting and the improvement of technology, the general consumer's sentiment to watch the advertisement of data broadcasting and to purchase the product is increasing. However, in the related art, these products can be purchased only by cash or credit card, and this payment method has a problem of the inconvenience of using a telephone, inconvenience of possession of cash or card, and risk of loss.

In addition, the payment method of the concept of a gift certificate does not exist in a product purchase method through digital data broadcasting, there is a problem that there is no way to present a gift certificate to an acquaintance or a friend to buy the desired product.

Accordingly, the present invention is to solve the above-mentioned disadvantages and problems of the prior art, the PVR (Personal Video) is a T-Cache transmitted by broadcasting rather than paper or card when purchasing goods while watching digital data broadcasting It is an object of the present invention to store in a storage medium (Recorder) to facilitate the portability and purchase convenience.

For the above reasons, the broadcasting station should first solve the technical problem of supporting the function of the T-Cache related server of the home shopping, and secure the security when the viewer uses the cash or credit card to purchase the T-Cache through the return channel. Technical / certification technologies should be supported. In addition, when a viewer wants to purchase an item through the tee cache, the tee-cache related server should provide technical support for purchasing the item through the tee cache. In particular, since the T-Cash service is used similarly to cash, the security-related part is an important part that must be solved first. In addition, since a T-cache file is transmitted through a broadcasting network in a broadcasting station, a broadcasting transmission technology for adding and transmitting a T-cache to a broadcasting network should also be supported. In this case, since the T-cache is transmitted through the broadcasting network, the T-Cache should be provided only to the viewer who applied for the T-Cache among the viewers. Therefore, there is a need for technical support to receive only those who have applied for a T-cache that transmits using a MPE (Multi Protocol Encapsulation) transmission scheme among data broadcast protocols.

Next, we will look at the technical support required for the viewer or receiver. First, there is a need for a technology capable of displaying the presence or absence of a tee-cache and related information to a viewer through a display of a television during data broadcasting received through a home receiver. In addition, there is a need for a related technology of storing a desired T-cache in a PVR attached to a user's receiver and extracting and using a file if necessary. In particular, there is a need for a security technique that prevents the tee-cache from being hacked. There is a need for technical support to successfully purchase and use the tee cache from the return channel manager of the receiver. The user should be able to support the technology and security technology to make the T-Cache purchased or exchange the T-Cache to friends and friends via the Internet. In addition, the technology for distinguishing between the tee-cache already used and the unused tee-cache should be supported.

1 is a block diagram showing a T-cache service according to the present invention.

2 is a block diagram illustrating a T-cache service according to the present invention.

<Description of the symbols for the main parts of the drawings>

70: Family / Relatives / Friends 80: Related Stores

90: Enterprise 100: Broadcasting Station

101: T-Cache related server 102: T-Cache related department

103: transmitter 110: home

111: PVR 112: TV screen

113: STB receiving end 114: Application Manager

115: return channel department 120: return channel

The above object of the present invention is the first step in which a company applies for a T-cache promotional content to a broadcasting station and the broadcasting station receives it; A second step of receiving and displaying the tee-cache promotion content to a viewer; A third step of viewing the T-cache promotional contents displayed in the second step and applying to purchase a desired content to a broadcasting station; A fourth step of receiving and approving the T-Cache applied for in the third step, requesting payment and completing payment; Requesting transmission to the broadcasting station of the T-Cache received in the fourth step, and transmitting the T-Cache to the receiver of the applicant; A sixth step of storing the tee-cache transmitted in the fifth step in a storage medium; And if the purchase of the goods using the purchased tee-cache and confirmed in the relevant site of the enterprise is achieved by the tee-cache service method using a data broadcast consisting of the seventh step of receiving the goods.

Details of the above object and technical configuration of the present invention and the effects thereof according to the present invention will be more clearly understood by the following detailed description with reference to the drawings showing preferred embodiments of the present invention.

First, Figure 1 is a block diagram showing a tee cache service according to the present invention. Referring to FIG. 1, first, in a broadcasting station, when a company 90 applies for a tee-cache service to a broadcasting station 100, the broadcaster receives the tee-cache promotion content, and adds the tee-cache promotional content to the broadcast and transmits the data through data broadcasting. The data broadcast protocol used herein transmits using a piping protocol, a streaming protocol, and an object carousel protocol.

The T-cache promotional content transmitted from the broadcasting station is received through the receiver 113 and displayed on the screen 112 of the TV. The display program for displaying the T-cache promotional content is also transmitted through the data broadcasting protocol and installed in the receiver to display the T-cache promotional content transmitted from the broadcasting station.

The viewer sees the received tee-cache promotional content and requests a purchase of the desired content. This request is made through the return channel manager 115 of the receiver, and is connected to the T-cache related server 101 in the home shopping of the broadcasting station through the return channel 120. The T-cache related server 101 of the broadcasting station accepts the purchase of the viewer, and after approval of the reception, requests the viewer to pay for the T-cache purchase.

The viewer selects a means to pay the tee-cache related server 101 during the tee-cache purchase. Means used for this method include a method of depositing a bank account, a credit card method, and a mobile phone cash payment method. If the payment is smoothly authenticated, the tee-cache related department 102 receives the tee-cache purchase request from the viewer and requests the tee-cache transmission to the transmitter 103 of the broadcasting station. Accordingly, the transmitting end of the broadcasting station transmits the T-cache through MPE (Multi Protocol Encapsulation), which is one of data broadcasting protocols. Since the MPE method can transmit the relevant data broadcast only to the corresponding receiver, only the T-cache purchase applicant can transmit the requested T-cache.

As such, the tee-cache received through the receiver 113 is stored in the PVR 111 in the viewer's receiver. According to the user's choice, when the user wants to purchase the goods appearing during the broadcast (home shopping), the user can use the tee-cache purchased through the data broadcast as a means for purchasing the corresponding goods. The paid T-Cash is confirmed through the approval system at the relevant site of the company 90, and when there is no abnormality in the payment, the viewer can receive related goods from the company 90.

When the user does not use the T-Cache purchased through the data broadcasting network in the broadcasting, such as home shopping, and wants to give a gift or exchange to an acquaintance or a friend 70, the viewer sends the T-Cache to an acquaintance or a friend 70 through the Internet. Can be sent and received in the form of a file via mail. Therefore, after exchanging the tee-cache with a file, the user can use the tee-cache at his own discretion.

Next, FIG. 2 is a block diagram illustrating a T-cache service according to the present invention. Referring to FIG. 2, first, a broadcasting station receives an application for a company's T-Cache business (200), adds T-Cache advertising content to the broadcast (202), and transmits the T-Cache advertising content through a data broadcasting network. (204). The tee-cache advertisement content is received 206 through the in-house receiver and displayed 208 on the TV screen. The viewer determines 210 whether to purchase the tee-cache promotion content, and makes a purchase request 212 to the tee-cache related server of the broadcasting station through the return channel. When the T-cache purchase request is received from the tee-cache related server of the broadcasting station, after the user's authentication (214) of the purchase is completed, the tee-cache related server pays 216 for the viewer's tee-cache. Requesting and sending the tee-cache content to the cache-related department's tee-cache purchase reception and sending end 218. Accordingly, the broadcasting station selectively transmits the t-cache to the corresponding receiver 220 by the MPE method. As such, the tee-cache normally received 222 through the receiver at home is stored 224 in the PVR in the receiver of the viewer. A user who decides to use the tee-cache (226) may purchase (228) an item using the tee-cache when purchasing the product on the corresponding site of the enterprise. The T-Cash paid as described above is confirmed and authenticated 230 in the enterprise, the viewer can receive the goods (232). On the other hand, if the user wants to exchange the T-Cache with a friend or friend (234), the viewer can exchange the T-Cache with an acquaintance or friend via the Internet (236).

Although the viewer may receive the T-Cache through the broadcasting network, in order to maintain the convenience of using the existing gift certificate, when the T-Cash purchase is completed through the return channel, the T-Cache is mailed at the viewer's option. It is also supported for delivery via e-mail and use in the same way as existing vouchers.

Tea-cache service method using the data broadcasting of the present invention, from the user's point of view, the person who wants to purchase a gift certificate can be provided with the convenience that does not have to visit the store directly, and should meet the person who wants to present the gift certificate directly The hassle is solved over the Internet, so it can be more convenient. The problem of exchange can also be easily exchanged for the less needed tee cache than the more necessary tee cache. In addition, since information on the related gift certificate is provided through a broadcast, a variety of choices for the gift certificate may be provided, so that a more appropriate purchase may be made. In addition, when making a purchase through T-commerce, it is necessary to provide proper personal information or credit card information from time to time through proper use through the purchased T-Cache to solve problems related to storage and use. There are advantages to it.

The T-Cache application service through such data broadcasting can activate the new form of T-Commerce at the national level to secure vitality of the market, and can expect the effect of sound T-Commerce, and the data that is not supporting It contributes greatly to the activation of broadcasting, which has a positive effect on the digital data broadcasting industry.

Claims (6)

In the T-cache service method using digital data broadcasting, A first step in which a company applies for a T-cache promotional content to a broadcasting station and the broadcasting station receives it; A second step of receiving and displaying the tee-cache promotion content to a viewer; A third step of viewing the T-cache promotional content displayed in the second step and applying to purchase a desired content to a broadcasting station; A fourth step of receiving and approving the T-Cache applied for in the third step, requesting payment and completing payment; A fifth step of transmitting the tee-cache received in the fourth step by a broadcasting station transmitter and transmitting the tee-cache to the receiver of the applicant; A sixth step of storing the tee-cache transmitted in the fifth step in a storage medium; And The seventh step of purchasing goods using the purchased T-Cache and delivering the goods when approved by the company's site Tea cache service method using a data broadcast, characterized in that comprises a. The method of claim 1, Tea-Cash service method using a data broadcast, characterized in that further comprising the step of making a gift or exchange to the acquaintances or friends when the goods are not purchased. The method of claim 1, The T-cache transmits the data using any one of an object carousel protocol, a piping protocol, and a streaming protocol. The method of claim 1, The tee-cache service transmitted from the broadcasting station transmitting end through the MPE method, characterized in that the tee-cache service method using the data broadcast. The method of claim 1, The storage medium for storing the T-coupon includes a T-coupon service method using a data broadcast, characterized in that the PVR. In the T-cache service method using digital data broadcasting, A first step in which a company applies for a T-cache promotion content to a broadcasting station and the broadcasting station receives it; A second step of receiving and displaying the tee-cache promotion content to a viewer; A third step of viewing the T-cache promotional content displayed in the second step and applying to purchase a desired content to a broadcasting station; A fourth step of receiving and approving the T-Cache applied for in the third step, requesting payment and completing payment; A fifth step of receiving the T-cache received in the fourth step by mail; And The sixth step of purchasing goods using the T-Cache delivered in the fifth step and receiving the goods if the approval is confirmed at the corresponding site of the company Tea cache service method using a data broadcast, characterized in that comprises a.