KR100584254B1 - Multimedia recording medium, multimedia system using of network and online advertisement, public information, customer management method using of it - Google Patents

Abstract

The present invention relates to a multimedia recording medium having an internet access item that automatically connects to the Internet when certain conditions are satisfied, a multimedia system using a network, and an online advertisement, promotion, and customer care method using the same. Generating a target condition value based on a value for a playback environment currently operating according to the operation, and checking the generated target condition value on a recording medium or a player or a server connected to the player with the Internet; (b) comparing the identified target condition value with a specific condition value recorded in advance in a recording medium or a player or a server connected to the Internet by the player; (c) generating an internet access item if the target condition value satisfies a specific condition value; And (d) allow the user to automatically access a specific homepage or to access a specific homepage using the generated internet access item for hosting an event or awarding an advertisement for the user or advertising and promoting the same. And displaying advertisement information on a playback screen; and thus, the user can easily participate in the event or receive a benefit without any cumbersome application process, thereby improving event participation and reliability. It has the effect of satisfying the various needs of advertisers.

Description

Multimedia recording medium, multimedia system using network and online advertising, promotion, customer management method using multimedia recording medium, multimedia system using of network and online advertisement, public information, customer management method using of it}

1 is a conceptual diagram illustrating a multimedia recording medium having an internet access item and a multimedia system using a network according to an exemplary embodiment of the present invention.

FIG. 2 is a flowchart illustrating an Internet access method using a multimedia recording medium having an Internet access item according to an exemplary embodiment of the present invention.

FIG. 3 is a flowchart illustrating an example of the Internet access method of FIG. 2 in more detail.

4 is a structural diagram showing the structure of a multimedia recording medium having the Internet-connected item of FIG.

5 to 8 are diagrams exemplarily illustrating respective screens of FIG. 4.

The present invention relates to a multimedia recording medium having an internet access item, a multimedia system using a network, and an online advertisement, promotion, and customer care method using the same. More specifically, the present invention relates to a specific condition in a playback screen menu of a multimedia recording medium such as a DVD. Multimedia recording media with Internet-connected items that allow users to obtain advertising and promotion effects by acquiring items by automatically accessing the Internet when the user's operation satisfies certain conditions. The present invention relates to a multimedia system and an online advertisement, promotion, and customer management method using the same.

 Marketing methods using existing multimedia recording media such as DVDs usually include a serial number displayed on a DVD box, or a coupon, etc., when a buyer who purchases a DVD participates in a prize draw or purchases a coupon by viewing the serial number written in the box. It was a way to induce a cumbersome participatory behavior for users, such as re-sending the serial number or prize entry ticket received by the buyer or re-sending it by mail.

In other words, existing marketing methods such as serial number display and coupon enclosing are required to apply online or offline, which is cumbersome for DVD buyers. Therefore, most buyers give up participation in events such as using serial numbers or giving up coupons. There was a problem that the reliability is very poor.

In addition, the existing serial number use, coupon use, or advertisement leaflet insertion method, which can be recognized by the user as soon as the contents of the coupon are immediately included in a specific DVD or purchased and unpacked, can increase the incentive for DVD buyers to participate. Because there is no separate device and there is no special entertainment element, the interest in participating in the event can be reduced, so the product advertisement or promotional effect cannot be seen, and the participants' efforts to participate in the event are not reflected in the prizes. There was a problem that caused the willingness to participate.

In addition, the promotion or sales method using the advertisement leaflets included in the existing DVD, etc., advertisers can not measure the advertising effect due to the exposure of the advertisement, and can not target targeted advertising to specific buyers by the age limit method, etc. There was a problem in that it could not satisfy the various demands of the advertiser, such as not being able to immediately grasp the purchase pattern of the buyer.

The object of the present invention for solving the above problems is that the user is automatically connected to the Internet when the operation to meet the specific conditions can be given a benefit, the user is very easy to enter the event without a separate cumbersome application process It helps to improve the participation or credibility of the event, such as participating or receiving a profit, and can increase the user's or buyer's motivation to participate because the user receives the item after several trials and errors according to the effort, and special entertainment called navigation Internet, which can increase the interest in participating in the event, promote the product advertisement and promotion, and win prizes according to the participants' efforts to participate in the event. Multimedia with connection item Is the recording media, and network-based multimedia systems and online advertising, public relations with them, how to provide customer care.

In addition, another object of the present invention, the advertiser can immediately measure the effectiveness of the advertising due to the exposure of the ads, by using a method such as age restrictions can be targeted to a specific buyer only, and the buyer's purchase patterns can be immediately identified The present invention provides a multimedia recording medium having an internet access item to satisfy various needs of an advertiser, a multimedia system using a network, and an online advertisement, promotion, and customer management method using the same.

In order to achieve the above object, a multimedia recording medium having an Internet-connected item of the present invention includes a CD, VCD, DVD, recorded with various multimedia information reproduced by a player and selectively reproduced in a menu on a screen by a user's operation. In constructing a multimedia recording medium such as an MD, (a) generating a target condition value based on a value for a playback environment that is currently operating according to a user's operation, and generating the target condition value into a recording medium or a player or the Checking on a server connected to the player and the Internet; (b) comparing the identified target condition value with a specific condition value recorded in advance in a recording medium or a player or a server connected to the Internet by the player; (c) generating an internet access item if the target condition value satisfies a specific condition value; And (d) the user is automatically connected to a specific homepage using the generated internet connection item, if the Internet connection through the player is available for holding an event for the user, awarding an advertisement, or advertising and promoting the user. And if it is impossible to access the Internet through the player, displaying advertisement information such as a specific homepage address necessary for accessing the Internet on a playback screen.

On the other hand, the multimedia system having an Internet-connected item of the present invention for achieving the above object is a multimedia recording of CD, VCD, DVD, MD, etc. in which various multimedia information to be selectively reproduced from the menu on the screen by the user's operation is recorded. In constructing a multimedia system comprising a player for playing a medium, the recording medium, and a server connected to the player via a network, the server checks a target condition value stored in the player after checking a target condition value generated by the player. A program, a comparison program for comparing the target condition value with a specific condition value, an item generating program for generating an item that can be connected to the Internet, an Internet access program for enabling the user to access the Internet according to the item, and a user authenticating the connected user. Certification program, above A condition value information database for storing condition values and information on specific condition values, and a user information database for storing information about a user connected to the Internet, and currently operating according to a user's operation of reproducing the recording medium. The target condition value is generated based on the value for the reproduction environment, the generated target condition value is stored and confirmed in the server, the confirmed target condition value is compared with a specific condition value previously recorded in the server, and the target condition If the value satisfies a specific condition value, an internet connection item is generated, and the user is automatically connected to a specific homepage in the server by using the generated internet connection item, and the user is informed about an event or a benefit. It includes a control unit programmed to transmit information or information about advertisements and promotions. It is characterized by losing.

On the other hand, the online advertising, promotion, customer management method using a multimedia system having an Internet connection item of the present invention for achieving the above object is a CD on which various multimedia information is selectively reproduced from the menu on the screen by the user's operation is recorded. In the online advertising, promotion, customer management method using a multimedia system comprising a multimedia recording medium, such as VCD, DVD, MD, a player for playing the recording medium, a server connected to the player via a network and an advertiser computer A target condition value checking program for checking and storing a target condition value generated in the player, a comparison program for comparing the target condition value with a specific condition value, an item generating program for generating an item with internet access, and an item According to your internet access Internet access program to enable the user, a user authentication program to authenticate the connected user, an advertising program for advertising to the user connected to the Internet, a condition value information database for storing information about the target condition value and a specific condition value, A user information database storing information about a connected user; an advertisement information database storing information about an advertisement; and (a) a value for a playback environment currently operating according to a user's operation of playing the recording medium. Generating a target condition value based on the reference value, and storing the generated target condition value in the server; (b) comparing the identified target condition value with a specific condition value previously recorded in the server; (c) generating an internet access item if the target condition value satisfies a specific condition value; (d) allowing a user to automatically access a specific homepage in the server by using the generated Internet connection item, and transmitting information about an event or information about a profit or information about an advertisement and a promotion to the user; And (e) transmitting the information on the advertisement, and transmitting the notification of the advertisement transmission to the advertiser computer.

Hereinafter, a multimedia recording medium having an internet access item, a multimedia system using a network, and an online advertisement, promotion, and customer management method using the same will be described in detail with reference to the accompanying drawings.

First, as shown in FIG. 1, in a multimedia system using a multimedia recording medium and a network having an Internet access item according to an exemplary embodiment of the present invention, a specific condition is written in a playback screen menu of a multimedia recording medium such as a DVD. When the user's operation satisfies the specific condition, the user can be automatically connected to the Internet to obtain the advertisement and promotion effect by acquiring the item. CD, VCD, DVD, MD with various multimedia information recorded Multimedia recording medium 1 (in particular, a hybrid DVD-ROM including computer-readable data information in addition to video and audio information), a player 2 for playing the recording medium 1, and the player It is a structure comprised with the server 4 connected via network, such as (2) and the Internet (3).

In particular, the standard DVD standard of the recording medium is divided into DVD-Video, DVD-Audio. In addition to the video and audio information, a hybrid DVD-ROM containing computer-readable data information is used for the CPU of the computer. FILE SYSTEM is supported. The file directory used in the file system is based on ISO9660 and the micro universal disk format specification (M-UDF).

That is, the file system of such a hybrid DVD-ROM can be used as a storage space of a program in each OS (OPERATING SYSTEM), and the main purpose is to control data of a DVD video standard and to store and use data other than a DVD standard. have.

As described above, the DVD video can also represent the data quantitatively, and the recording medium can be represented as data having a file system while supporting the DVD video and the DVD video standard.

Here, the value (variable) for the playback environment currently operating according to the user's operation is different from the system parameter registers (SPRM) and the state of the system where the change of the registry can be known to store the state of the currently operating system environment. It includes GPRM (General Parameter Registers) used as a counting variable or a register variable that reads a stored value of the SPRM during authoring.

In addition, the player 2 includes not only a player of various recording media for reproducing the recording medium, but also a home DVD player, a PC DVD driver housed in a computer, various information terminals such as a mobile phone, a personal PC, and a mobile information terminal. All kinds of multimedia players are possible.

In addition, the server 4 is composed of a control unit for applying a control signal to the playback screen of the player 2 via the Internet (3) and various databases necessary for the control, the control unit for controlling various programs The main program 41, a target condition value checking program 42 for checking and storing a target condition value generated in the player 2, a comparison program 43 for comparing the target condition value with a specific condition value, and the Internet ( 3) an item generating program 44 for generating an accessible item, an internet access program 45 for enabling the user to access the Internet 3 according to the item, a user authentication program 46 for authenticating the connected user, And an advertising program 47 for advertising to a user connected to the Internet 3.

In addition, the database includes a condition value information database 49 for storing information about the target condition value and a specific condition value, a user information database 50 for storing information about a user connected to the Internet 3, an advertisement. And an advertisement information database 51 for storing information about.

Accordingly, in the multimedia system using the multimedia recording medium and the network having the Internet access item of the present invention, as shown in FIG. 1 using a server having the above configuration, Title Entry Program Chains (PGCs) are provided. ), The "Chapter 1" program is executed, and if the value for the playback environment (eg the value of GPRM0 in "Precommand 1") is the target condition value (eg "2"), then run the "Chapter 2" program. If the value for the playback environment (for example the value of GPRM0 in "Precommand 2") is the target condition value (for example "3"), run the "Chapter 3" program. For example, if the value of GPRM0 in " Precommand 3 " is the target condition value (for example, " 5 "), it is confirmed by the target condition value checking program 42, and the comparison program 43 causes the The target condition value is the condition value information database ( 49) and compares with a predetermined condition value (for example, " 5 ") previously inputted, and then generates an internet connection item by using the item generating program 44. It can automatically connect to the Internet.

Thereafter, the authentication program 46 authenticates the user connected to the Internet 3 through the user information stored in the user information database 50, and the advertisement information database 51 by the advertisement program 47. By displaying the advertisement information stored in the screen 5 (television or computer monitor, etc.) connected to the player 2, it is possible to provide a variety of services, such as to benefit the user, to perform an advertisement or to execute an event. .

As a result, the player 2 (including a personal information terminal such as a PC) and the server 4 controlled by the control unit are connected to each other through the Internet 3. That is, the user computers connected to the network have an Internet browser (Netscape, Internet Explorer, etc.) capable of displaying web content in the form of HTML, XML, and the like, and are displayed in the form of a homepage 48.

Therefore, the multimedia recording medium having the Internet access item of the present invention and the online advertisement, promotion, and customer management method using the multimedia system using the network, as shown in FIG. The target condition value is generated based on the value of the currently operating playback environment according to the operation of the DVD playback step (S1) for storing and confirming the generated target condition value in the server, and the confirmed target condition value. A comparison step (S2) of comparing with a specific condition value previously recorded in the server, and if the target condition value satisfies a specific condition value, an Internet connection item is generated, and the user uses the generated Internet connection item to generate the Internet connection item. Step (S3) of automatically accessing a specific homepage in the network, authenticating whether the user is a member (S4), and separating conditions By transmitting the information about the event or information about the profits or information about the advertisement and promotion (S5) and item ranking information and the like (S6), after transmitting the information about the advertisement, Sending the notification to the advertiser computer (S7).

Here, in step S1, the target condition value is generated by counting a change of a specific menu or video title set (VTS) or generating a random number during the DVD authoring process, and generating the target condition value in step S3. The value is transmitted to the server via the Internet, and the ranking and selectors are determined by determining the importance or order of finding the items, which may be represented in the form of an application program interface (API) according to the user's OS environment.

Among the methods of online advertisement, promotion, and customer management using the multimedia system using the network of the present invention, the specific condition value may cause interest of the user, and the difficulty may be found so that users who do not know the specific condition value can find it by themselves. As adjustable, for example, as shown in condition 1, condition 2 of FIG.

Condition 1)

VIDEO TITLE SET 01 During playback, returns to the ROOT MENU.

When moving the MENU, random number (1 ~ 100) is generated and the number is 7

If it is the same, JUMP it with MAIN MENU-02.

Then set BIT to GPRM7 and connect to INTERNET.

After checking the user by logging in to the server, read the value of GPRM7.

Register a user on the DATA server.

Condition 2)

VIDEO TITLE SET 01 When playing, set BIT of GPRM1 to 01.

When playing VTS-02, set GPRM2 to 02 if BIT of GPRM1 is 01.

Set GRRM02 to 0 if GPRM1 is not 01

.

Connect to INTERNET when you finish playing in the predefined path.

After confirming the user by logging in to the server, register the user in the DATA server.

That is, it is possible to generate a random number to determine whether "GPRM7 is 7?" (A) to be directly connected to the Internet, or to recognize VTS more complicatedly so that "GPRM01 is 1" (B). At the same time, it is possible to connect to the Internet only when the value of "GPRM03 is 3" (C) so that the user can find it through various attempts.

In addition, by generating various random numbers every time, even if the user performs the same operation, the generated random numbers may be corrected to be connected to the Internet, such as contingency.

Meanwhile, the multimedia recording medium having the Internet-connected item of the present invention, which can be stored in a storage space using the file system, is reproduced by a player and selectively reproduced in a menu on a screen by a user's operation. Internet access is possible with multimedia recording media such as CD, VCD, DVD, MD, hybrid DVD-ROM, etc., on which multimedia information is recorded.

That is, the recording medium of the present invention (a) generates a target condition value based on a value for a playback environment that is currently operating according to a user's operation, and generates the target condition value from the recording medium or the player or the player. Checking on a server connected to the Internet, (b) comparing the identified target condition value with a specific condition value recorded in advance on a recording medium or player or a server connected to the internet with the player, and (c) the target condition. If the value satisfies a specific condition value, generating an internet connection item; and (d) if it is possible to connect to the internet through the player, to host an event for a user, to give a benefit, or to advertise and promote it. Allow the user to automatically access a specific homepage using the generated internet connection item, and If it is impossible to access the Internet through the information, the information programmed to be made including the step of displaying the advertising information, such as a specific homepage address required for the Internet connection on the playback screen can be stored.

Here, the information structure of the multimedia recording medium having the Internet-connected item of the present invention is, as shown in Figure 4, Audio (Video), Video (Menu Graphics), Subpicture (Subpicture), Elements including still images, advertiser demand data, etc. are included in the video tracks, menus, slide shows, and still shows. Each program is stored in the form of program chains in a Video Manager in a DVD Disc Image and a Video Title Sets (VTS).

Thus, for example, considering the number of various cases manipulated by the user, as shown in FIG. 5, when starting from the screen of the First Play PGS, that is, "A", respectively (1), The paths of (2) and (3) can be selected, and as shown in Fig. 6, when starting from the screen of a Video Manager Domain (VMG), that is, "B", respectively (4), ( 5), the paths of (6) can be selected, and as shown in FIG. 7, when starting from the Title Set (VTS) Menu Domain, that is, the screen of " C " , (7), (9) can be selected, and as shown in FIG. 8, when starting from the title set Title Domain (VTS) Title Domain, i. The paths of 10), (11), (12) and (13) can be selected.

This path change uses a data area other than the DVD video area to monitor and manipulate variable changes in each register in addition to the normal control of the DVD in the set-top box and OS environment.

The software in this data area may then attempt to connect to the Internet in a manner appropriate to each OS to continue the conversation with the user.

At this time, the connection method of the Internet uses a standard protocol commonly used and can be connected using TCP / IP. Of course, the set-top box, etc. can also be connected to the Internet using the TCP / IP protocol through its own wired or wireless.

After the connection, the changes of the registers in the current DVD are kept and observed. When an event occurs, the server is automatically notified to the server through the Internet to inform the user of the event and at the same time, to notify the user to take an appropriate action.

In this example, the above method assumes that the Internet is connected, but in case the connection is not established or communication is not possible, the user may be notified of data that can be notified.

Such an application can be used as an Internet navigator that implements hypertext using XML technology and can be used for two-way information transmission through a separate window.

That is, an example of such Internet communication information may be contents of advertisements, announcements, promotions, and responses to a user's query in the case of an operator, and may include general web surfing behavior such as a query and an application in the case of a user. have.

In addition, the navigation cursor may be directly connected to the Internet through the navigation of the currently activated menu.

This method can be controlled by using the numbers and addresses of SPRM and PGC, which can be attached when creating a separate application without defining a target link in the authoring process. The disadvantage of being dependent on the authoring tool, which is a disadvantage, can be eliminated.

On the other hand, it is possible to facilitate the production by removing the dependency of the operation of the DVD video and the application, the information stored in the case of DVD video, as shown in Figures 5 to 8, video manager and video title set Information about.

For example, information about the menu can be obtained through the VIDEO TITLE SET MENU CELL ADDRESS TABLE variable called VTSM_C_ADT. The meaning of this variable is

Offset 0 One 2 3 4 5 6 7 0 number of cells reserved end address (last byte of last entry) 8... 12-byte entries

Each entry

Offset fsize iContents o0 2 VOB ID O2 One CELL ID E3 One 4 4 Starting sector in VOB O8 4 Last sector in VOB

Here, the unique number of each menu can be known through the VOB ID.

Example of menu)                                           Play Movie Scene Selection www.intdvd.co.kr

Once you know the VOB ID of the menu, you can see the order of the currently selected buttons via SPRM8. In this case, www.intdvd.co.kr is selected.

In this case, for example, (3072) is stored in the SPRM8, and by reading the variable (3072) of the SPRM8 and dividing by (1024), the order of the currently selected button can be known. In this case, the application stores the URL to be accessed according to the VOB ID and SPRM8 variables, and then connects to the Internet using the TCT / IP protocol.

Normally, SPRM (System Parameter Registers) is composed of 24 units, and each register stores a state of an environment in which it is currently operating. In addition, each SPRM is composed of 16bits so that it can be read or written during DVD operation.

You can use this to see the behavior of the user as a change in each registry, and read this value to see if it matches a specific condition.

These conditions can also create more diverse conditions in combination with GRPM. GPRM is a variable that can be fully manipulated through authoring programs in addition to the status of SYSTEM.

Here, GPRM can be used as a register variable that reads the COUNT variable or the stored value of SPRM. In other words, during the DVD authoring process, counting changes in a specific menu or video title set, or creating a condition using random number generation, and when the condition is satisfied, GPRM value is transmitted through the Internet to determine the importance or order of finding items. It can be crafted to determine rankings and selectors.

Meanwhile, the marketing target of the user may be selected using the PARENTAL LOCK OUT SYSTEM, which is a characteristic of the DVD standard.

Therefore, the present invention induces the purchase of a product, and after the purchase of the product, the user directly finds the item through navigation, or stores the data in a database of the server in the order of finding the two-way decision through the participation of the user It can be done smoothly. In addition, the result can be immediately known online, and the data of the server can be replaced and continuous two-way communication is possible, and the result can be immediately notified to the server to use accurate data as the data.

Therefore, any one of a myriad of cases selected by the user is conditioned by at least one or more singular or plural specific conditions, and the user is automatically connected to the Internet only when the user meets all of these specific conditions, thereby benefiting the user. Like a treasure hunt, it can stimulate user interest.

The present invention is not limited to the above-described embodiments, and of course, modifications may be made by those skilled in the art without departing from the spirit of the present invention.

For example, in the exemplary embodiment of the present invention, the present invention is limited to a DVD, but may be applied to all multimedia recording media developed in the future.

Therefore, the scope of the claims in the present invention will not be defined within the scope of the detailed description, but will be defined by the following claims and the technical spirit thereof.

As described above, according to the multimedia recording medium having the Internet-connected item of the present invention, the multimedia system using the network, and the online advertisement, promotion, and customer management method using the same, the user participates in the event very easily without a separate cumbersome application process. To increase the participation or credibility of the event, such as receiving or receiving profits, to increase the willingness of users or buyers to participate, to increase the interest in participating in the event, the effect of advertising and promoting the product, and to meet the various needs of advertisers. It is to have an effect that can be satisfied.

Claims (5)

In constructing a multimedia recording medium such as a CD, VCD, DVD, MD, hybrid DVD-ROM, which is reproduced by a player and selectively reproduced in a menu on a screen by a user's operation, (a) generating a target condition value based on a value for a playback environment currently operating according to a user's operation, and checking the generated target condition value on a recording medium or a player or a server connected to the player with the Internet; (b) comparing the identified target condition value with a specific condition value recorded in advance in a recording medium or a player or a server connected to the Internet by the player; (c) generating an internet access item if the target condition value satisfies a specific condition value; And (d) If a connection to the Internet through the player is possible, for example, to hold an event for a user, to give a benefit, or to advertise and promote it, the user automatically accesses a specific homepage using the generated Internet connection item. And if it is impossible to access the Internet through the player, displaying advertisement information such as a specific homepage address necessary for accessing the Internet on a playback screen. In step (a), the value (variable) for the playback environment currently operating according to the user's operation is System Parameter Registers (SPRMs) that are aware of changes in the registry to remember the state of the currently operating system environment; And In addition to the state of the system (Authoring) during the process (Authoring) counting variables or GPRM (General Parameter Registers) used as a register variable to read the stored value of the SPRM; In step (a), And generating a target number by counting a change of a specific menu or a video title set (VTS) during the DVD authoring process or generating a random number. delete The method of claim 1, In step (d), The value of the GPRM is transmitted to the server via the Internet, and the ranking and the selector are determined by determining the importance or order of finding the item, which is represented in the form of an application program interface (API) according to the OS environment of the user. Multimedia recording medium with internet access items. A multimedia recording medium such as CD, VCD, DVD, MD, hybrid DVD-ROM, which records various multimedia information selectively reproduced in a menu on the screen by a user's operation, a player that plays the recording medium, and the player and the network. In constructing a multimedia system comprising a server connected through, The server checks and stores a target condition value generated by the player in a target condition value checking program, a comparison program for comparing the target condition value with a specific condition value, an item generating program for generating an item that can be connected to the Internet, and an item. Internet access program for enabling a user to access the Internet, a user authentication program for authenticating a connected user, a condition value information database for storing information about the target condition value and a specific condition value, and information about a user connected to the Internet. Includes a user information database for storing the, According to a value of a playback environment currently operating according to a user's operation of playing the recording medium, a change of a specific menu or a video title set (VTS) is counted or a random number is generated during the DVD authoring process. When the target condition value is generated, the generated target condition value is stored in the server for confirmation, and the checked target condition value is compared with the specific condition value previously recorded in the server, and the target condition value satisfies the specific condition value. Generate an internet connection item, and use the generated internet connection item to automatically connect a user to a specific homepage in the server, and provide the user with information about an event, information about a profit, information about an advertisement, and a promotion. Programmed to transmit, Multimedia system having an Internet connection item using a network, characterized in that it comprises a control unit. A multimedia recording medium such as CD, VCD, DVD, MD, hybrid DVD-ROM, which records various multimedia information selectively reproduced from a menu on the screen by a user's operation, and a player that plays the recording medium, and the player and the network. In the online advertising, promotion, customer management method using a multimedia system comprising a server and an advertiser computer connected through, The server checks and stores a target condition value generated by the player in a target condition value checking program, a comparison program for comparing the target condition value with a specific condition value, an item generating program for generating an item that can be connected to the Internet, and an item. Internet access program for enabling a user to access the Internet, a user authentication program for authenticating the connected user, an advertisement program for advertising to a user connected to the Internet, and stores information about the target condition value and a specific condition value A condition value information database, a user information database storing information about a user connected to the Internet, an advertisement information database storing information about an advertisement, (a) Counting changes in a particular menu or video title set (VTS) or random number during the DVD authoring process based on the value of the playback environment currently operating according to the user's operation of playing the recording medium. Generating the target condition value by generating the target condition value and storing the generated target condition value in the server; (b) comparing the identified target condition value with a specific condition value previously recorded in the server; (c) generating an internet access item if the target condition value satisfies a specific condition value; (d) allowing a user to automatically access a specific homepage in the server by using the generated Internet connection item, and transmitting information about an event or information about a profit or information about an advertisement and a promotion to the user; And (e) after transmitting the information about the advertisement, transmitting a notification of the advertisement transmission to the advertiser computer; Online advertising, promotion, customer care method using a multimedia system having an Internet connection item, characterized in that comprises a.

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