KR100503633B1 - Method and system for providing advertisements by using a terminal in a car - Google Patents

Abstract

The present invention relates to an advertisement providing method using an in-vehicle advertisement terminal, and more particularly, to an in-vehicle advertisement terminal in which an advertisement terminal mounted on a vehicle obtains location information, progress information, and time from a GPS satellite and provides an advertisement corresponding thereto. It relates to an advertisement providing method and apparatus used. According to the present invention, a location information receiver for receiving a location information and time from a GPS satellite from a GPS satellite in a state in which a vehicle is mounted on a vehicle to show an advertisement to a passenger and stores a plurality of advertisement information in a memory. A progress direction calculator configured to calculate a travel direction of the vehicle using the location information and time, an advertisement information extractor to extract advertisement information corresponding to the location information and the travel direction from a memory, and an advertisement information display unit to display the advertisement information; A vehicle advertising terminal can be provided.

Description

Method and system for providing advertisements using in-vehicle advertising terminal {Method and system for providing advertisements by using a terminal in a car}

The present invention relates to an advertisement providing method using an in-vehicle advertisement terminal, and more particularly, to an in-vehicle advertisement terminal in which an advertisement terminal mounted on a vehicle obtains location information, progress information, and time from a GPS satellite and provides an advertisement corresponding thereto. It relates to an advertisement providing method and apparatus used.

Taxi, bus, or subway (hereinafter referred to as 'vehicle'), which is a public transportation, is used by many people, so if you use it, you can expect a significant advertising effect. As a method of advertising on a vehicle, a method of printing and attaching advertising text to an interior wall or an exterior wall is used, but there is a disadvantage of transmitting a static message in a limited plane space.

Recently, a method of delivering an advertisement to a passenger by installing a video display monitor inside a vehicle passenger compartment and displaying a video advertisement has been introduced. However, this advertising method is still insufficient to achieve a significant advertising effect by providing the advertisement content indiscriminately regardless of the current position of the vehicle.

In order to compensate for this, an advertisement method using a GPS satellite to enhance an advertisement effect is provided by receiving location information such as latitude and longitude coordinates of a vehicle from a GPS satellite and extracting and displaying an advertisement corresponding to the location.

GPS (Global Positioning System) is a system that knows exactly where you are using satellites anywhere in the world, as well as in airplanes, ships and cars. Position information can be accurately calculated the current position by the triangulation method of three different distances by measuring the exact time and distance from three or more GPS satellites with a GPS receiver. Unlike compasses, satellite navigation systems can get accurate time with latitude, longitude, and altitude, as well as three-dimensional velocity information.

In addition, GPS satellites are equipped with three atomic clocks to provide time information with an error of only one second in 36,000 years.

The GPS satellite navigation system was developed by the US Department of Defense, and consists of a satellite group, a ground control group that monitors and controls satellites, and a user group. GPS is currently applied in a wide range of applications, from simple location information to automatic navigation and traffic control of aircraft, ships and cars, to collision avoidance of oil tankers, precise surveying of large-scale civil engineering works, and mapping. It is developed variously to dragon.

However, the advertisement method using the GPS satellite does not consider the traveling direction of the vehicle, and thus there is a problem of providing an advertisement located in a direction opposite to the driving direction of the vehicle. That is, when the passenger who listens to the advertisement gets out of the vehicle, the vehicle has already passed through several stops, and thus the passenger is not allowed to consume.

Accordingly, an object of the present invention is to provide a method and apparatus for providing an advertisement using an advertisement terminal for a vehicle in which an advertisement terminal mounted in a vehicle obtains position information, progress information, and time from a GPS satellite and provides an advertisement corresponding thereto.

Another object of the present invention is to provide an advertisement providing method and apparatus using an advertisement terminal for a vehicle that can maximize an advertisement effect by providing a passenger with an optimum advertisement corresponding to the vehicle's position information, direction of travel, and time.

Still another object of the present invention is to obtain location information, progress information and time from the GPS satellite, and correspondingly advertising using a vehicle advertising terminal that provides information such as dangerous area, steep slope area, accident area, surveillance camera installation area, etc. It is to provide a method and apparatus.

Still another object of the present invention is to calculate an operating distance of a vehicle using location information received from a GPS satellite, and to use an advertisement for a vehicle advertisement terminal for notifying consumables and inspection items necessary for driving the vehicle by text, voice, and video. It is to provide a method and apparatus.

According to an aspect of the present invention for achieving the above objects, in the state that is mounted on a vehicle to show an advertisement to the passenger and stores a plurality of advertisement information in the memory, receiving the position information and time of the vehicle from the GPS satellites A location information receiver, a travel direction calculator configured to calculate a travel direction of the vehicle using the location information and the time received every predetermined time, and extract the location information and advertisement information corresponding to the travel direction from the memory; A vehicle advertisement terminal including an advertisement information extracting unit and an advertisement information display unit displaying the advertisement information may be provided.

The vehicle advertisement terminal may further include a search condition extracting unit which extracts at least one search condition which is a criterion for extracting the advertisement information.

The vehicle advertisement terminal may further include an advertisement ranking determiner configured to determine an advertisement ranking of the advertisement information when the advertisement information is plural.

The vehicle advertisement terminal may further include an advertisement information storage unit which receives the advertisement information from a vehicle information center and stores the advertisement information in the memory.

According to another aspect of the present invention for achieving the above objects, the position information and time of the vehicle from the GPS satellites in a state in which the vehicle is mounted on the vehicle showing the driving related information and storing a plurality of driving related information in the memory Position information receiving unit for receiving a; a traveling direction calculating unit for calculating the traveling direction of the vehicle using the position information and the time received every predetermined time, the driving corresponding to the position information and the traveling direction from the memory A driving related information extraction unit for extracting relevant information and a driving related information display unit for displaying the driving related information, wherein the driving related information includes at least one of a dangerous area, a steep slope area, an accident-prone area, and a surveillance camera installation area; It provides a vehicle advertising terminal, characterized in that Can.

The vehicle advertisement terminal may further include a driving related information storage unit which receives the driving related information from a vehicle information center and stores the driving related information in the memory.

According to another aspect of the present invention for achieving the above objects, in the state that is mounted on the vehicle to show the vehicle-related information to the passenger and stores a plurality of vehicle-related information in the memory, the position information of the vehicle from the GPS satellite and Location information receiving unit for receiving a time, a driving distance calculation unit for calculating the driving distance of the vehicle using the position information and the time received every predetermined time, cumulative to calculate the cumulative driving distance by adding the driving distance A vehicle related information extracting unit for extracting vehicle related information corresponding to the accumulated driving distance from the memory, and a vehicle related information display unit for displaying the vehicle related information, wherein the vehicle related information includes vehicle consumables; At least one of the vehicle inspection items A vehicle advertising terminal can be provided.

Next, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of an advertising system using a vehicle advertising terminal of a commercial vehicle according to the present invention.

Referring to FIG. 1, the advertisement system may include a commercial vehicle 101, a global positioning system satellite (GPS) 105, a base station 107, a mobile communication system 109, a vehicle information center 113, and the like. have.

The commercial vehicle 101 (hereinafter referred to as a “vehicle”) is a means of transportation such as a bus or a taxi, and the vehicle advertisement terminal 103 is provided in the vehicle 101.

The vehicle advertisement terminal 103 receives position information and time such as latitude and longitude coordinates from a GPS positioning (Global Positioning System Satellite) 105.

In addition, the vehicle advertisement terminal 103 may calculate the traveling direction of the vehicle 101 by using the location information and the time received from the GPS satellite 105 every predetermined time (for example, 1 second).

The vehicle information center 113 may include an advertisement information database 115 and a driving related information database 117.

The advertisement information database 115 stores advertisement information to be provided through the vehicle advertisement terminal 103, and the driving related information database 117 includes a dangerous area, a steep slope area, and an accident-prone area to be provided through the vehicle advertisement terminal 103. , Surveillance camera installation area, etc. (hereinafter referred to as 'operation related information') are stored.

The base station 107 and the mobile communication system 109 receive advertisement information, driving related information, and the like from the vehicle information center 113 through the network 111 and transmit them to the vehicle advertisement terminal 103. The vehicle advertisement terminal 103 stores the advertisement information and the driving related information in a memory in the terminal 103.

When the vehicle advertising terminal 103 is used, the GPS latitude 105 receives information such as latitude, longitude coordinates, time, etc. of the vehicle 101 currently operating, and calculates a traveling direction of the vehicle 101 using the information. can do.

When the vehicle 101 is close to the coordinates with the coordinates of the government office, a hospital, a shop, and other facilities located in the direction of the vehicle 101 and the corresponding advertisement stored in the vehicle advertisement terminal 103. The vehicle advertisement terminal 103 extracts an advertisement corresponding to the coordinate and displays the image and sound. Since the passenger (target advertisement target person) boarding the vehicle 101 receives the advertisement and gets off to use the service or consumes the advertisement, the advertisement effect is increased. For example, an advertisement called “XX Department Store Regular Sale” is implemented in front of the 500m (the advertising implementation distance is adjustable) of the department store to be advertised, and the passenger who listens to the advertisement gets off and consumes it.

In addition, when driving-related information such as a dangerous area, a steep slope area, an accident-prone area, and a surveillance camera installation area is stored in the vehicle advertisement terminal 103, when the vehicle 101 is close to a corresponding coordinate, the vehicle advertisement terminal 103 receives information such as latitude, longitude coordinates, time, etc. from the GPS satellite 105 and calculates a heading direction. In addition, the vehicle advertisement terminal 103 provides a warning function for safe driving with a buzzer, text, voice, video, etc. by extracting driving related information corresponding to the coordinates. For example, while the vehicle 101 is running, “the intersection is 500 meters ahead. Please drive safely ”.

In addition, the vehicle advertisement terminal 103 may implement a precise distance integration function. That is, the driving distance may be calculated by using variation of the vehicle location and time received every predetermined time (for example, 1 second). Calculate the cumulative travel distance by summing the travel distances every second, and store the consumables and inspection items (hereinafter referred to as 'vehicle related information') necessary for the vehicle's operation while driving in memory in preparation for the cumulative travel distance. . If the cumulative driving distance during the operation of the vehicle 101 corresponds to a predetermined distance, vehicle-related information corresponding thereto may be extracted and provided as text, voice, video, and the like. For example, if the cumulative running distance reaches 5000 km, you can provide the message "It is time to replace the engine oil."

2 is an internal configuration diagram of a vehicle advertising terminal according to the present invention.

Referring to FIG. 2, the vehicle advertisement terminal 103 may include a memory 201, a GPS receiver 203, a controller 205, a display unit 207, an interface unit 209, a voice signal processor 211, and a power input unit ( 213, a transceiver 215, a key input unit 217, a GPS antenna 219, a speaker 221, and the like.

The power input unit 213 is a power input terminal for supplying power to the vehicle advertising terminal 103 and performs a function of maintaining a constant power in the vehicle advertising terminal 103.

The GPS antenna 219 is installed on the roof of the vehicle 101, coupled to the vehicle advertisement terminal 103 via a cable, and performs a function of tracking a GPS satellite signal with an algorithm built therein. The GPS antenna 219 can obtain information about the relative position of other satellites from the satellite 105 by tracking only one GPS satellite 105 signal and can track all visible satellite signals within a short time. .

The GPS receiver 203 calculates the position of the vehicle 101 using the navigation data received through the GPS antenna 219 from the GPS satellite 105.

The advertisement information transmitted from the vehicle information center 113 may be stored in the memory 201. In addition, the memory 201 may store driving related information transmitted from the vehicle information center 113.

The control unit 205 calculates the travel direction of the vehicle 101 by using the location information and time of the vehicle 101 received from the GPS satellite 105, and the location information and the travel direction from the memory 201. Extract at least one advertisement information corresponding to the.

The display unit 207 displays the extracted advertisement information.

The transceiver 215 is responsible for transmitting and receiving data with the base station 107.

The interface unit 209 is responsible for interfacing between the control unit 205, the power input unit 213, and the transceiver unit 215.

The voice signal processor 211 decodes the digital voice data included in the advertisement information and outputs the same through the speaker 221.

The key input unit 217 includes a plurality of function buttons for inputting information to be transmitted to the vehicle information center 113.

3 is a functional block diagram of a vehicle advertising terminal according to the present invention.

Looking at the vehicle advertising terminal 103 in terms of functionality with reference to Figure 3, the vehicle advertising terminal 103 is GPS information module 301, advertising information providing module 303, vehicle-related information providing module 305, running The information may be divided into the providing module 307.

The GPS information module 301 may include a location information receiver 309 and a travel direction calculator 311.

The location information receiver 309 receives location information and time such as latitude and longitude coordinates from the GPS satellite 105.

When the location information receiver 309 receives the location information and the time, the travel direction calculator 311 calculates the travel direction of the vehicle 101 using the location information and the time.

The location information receiver 309 may calculate the traveling direction of the vehicle 101 by using the location information and the time received every predetermined time (for example, 1 second).

Alternatively, the location information receiving unit 309 obtains the latitude and longitude coordinates of the vehicle 101 from the GPS satellites 105, and in which direction of the road the vehicle 101 is located using the latitude and longitude coordinates. The driving direction of the vehicle 101 may be calculated by determining.

The advertisement information providing module 303 may include a search condition extractor 313, an advertisement information extractor 315, an advertisement ranking determiner 317, an advertisement information display 319, and the like.

When the location information, time, and direction of travel are determined by the GPS information module 301, the search condition extractor 313 extracts a search condition for the advertisement information. The search condition may be differently selected according to the region where the vehicle 101 is located, and the search condition is previously transmitted from the vehicle information center 113 and stored in the memory 201. For example, if the search condition is set to time in the area A, when the vehicle 101 passes the area A, different advertisements are extracted and displayed according to time. In other words, when the time is low, the advertisement of the department store may be advertised, and the advertisement may be advertised in the evening to further enhance the advertising effect.

The advertisement information extractor 315 extracts advertisement information corresponding to the positional information and the moving direction of the vehicle 101 according to the search condition extracted by the search condition extractor 313.

When the advertisement information extracted by the advertisement information extracting unit 315 has a plurality of advertisement information determiner 317, the advertisement ranking determiner 317 determines the advertisement display rank according to the advertisement effect, the advertisement cost, and the response of the advertisement target.

The advertisement information display unit 319 displays advertisement information selected by the advertisement information extraction unit 315 and the advertisement ranking determiner 317 through a display device such as an LCD.

The vehicle related information providing module 305 may include a travel distance calculator 321, a cumulative travel distance calculator 323, a vehicle related information extractor 325, and a vehicle related information display unit 327.

When the location information and time of the vehicle 101 are determined from the GPS satellite 105 at a predetermined time (for example, one second) by the location information receiving unit 309, the travel distance calculation unit 321 may determine the location information. And the travel distance of the vehicle 101 using the time.

The cumulative travel distance calculator 323 calculates the cumulative travel distance by summing the travel distances for each predetermined time calculated by the travel distance calculator 321.

The vehicle-related information extraction unit 325 extracts vehicle-related information (consumables, inspection items, etc.) corresponding to the accumulated travel distance calculated by the cumulative travel distance calculation unit 323 from the memory 201.

The vehicle related information display unit 327 provides the vehicle related information extracted by the vehicle related information extraction unit 325 as text, voice, video, and the like. For example, if the cumulative travel distance reaches 8000 km, you can provide the message "It's time to change tires."

The driving related information providing module 307 may include a driving related information extracting unit 329 and a driving related information display unit 331.

When the location information, the time, and the moving direction are determined by the GPS information module 301, the driving related information extracting unit 329 extracts driving related information corresponding to the location information and the moving direction of the vehicle 101.

The driving related information display unit 331 displays the driving related information extracted by the driving related information extracting unit 329 as a buzzer, a text, a voice, a video, and the like.

Figure 4 is an illustration of an advertising area according to the progress direction of the commercial vehicle according to the present invention.

4, two vehicles 401 and 403 equipped with the vehicle advertisement terminal 103 according to the present invention are located in substantially the same area.

The vehicle 401 may receive location information (latitude and longitude coordinates), time, and the like from the GPS satellite 105. The vehicle advertisement terminal 103 of the vehicle 401 determines that the traveling direction of the vehicle 101 is from west to east through a change in location information that is changed every second.

The vehicle advertisement terminal 103 of the vehicle 401 calculates a point at which the vehicle 401 is to be positioned after a predetermined time (for example, 10 seconds) by using the location information and the direction of travel, and within a predetermined radius 405 of the point. It extracts advertisements of public offices, hospitals, shops, and other facilities located in the city and displays them in video and audio.

In the same manner, the vehicle advertisement terminal 103 of the vehicle 403 grasps the position information and the traveling direction (moves east to west) of the vehicle 403. The location information and the direction of travel are used to calculate a point at which the vehicle 403 is to be located after a predetermined time (for example, 10 seconds), and a government office, a hospital, a shop, and other facilities located within a predetermined radius 407 of the point. Extracts the advertisements and displays them in video and audio.

That is, the vehicle advertisement terminal 103 according to the present invention provides different advertisement information according to the moving directions of the vehicles 401 and 403 located in substantially the same area.

5 is a flowchart illustrating a process of providing an advertisement by the vehicle advertisement terminal according to the present invention.

Referring to FIG. 5, the vehicle advertisement terminal 105 mounted on the vehicle 101 requests location information and time to the GPS satellite 105 through the GPS antenna 219 (S501).

In addition, the vehicle advertisement terminal 105 receives location information such as latitude and longitude coordinates and time from the GPS satellite 105 through the GPS antenna 219 (S503), and is received every predetermined time (for example, 1 second). The traveling direction of the vehicle 101 is calculated using the location information and the time (S504).

When the vehicle advertisement terminal 105 grasps the location information, the time and the direction of travel, the search condition for the advertisement information is extracted (S505). The search condition may be differently selected according to the region where the vehicle 101 is located, and the search condition is previously transmitted from the vehicle information center 113 and stored in the memory 201.

The vehicle advertisement terminal 105 extracts advertisement information corresponding to the position information and the moving direction of the vehicle 101 according to the extracted search condition (S507). When there is a plurality of advertisement information extracted by the vehicle advertisement terminal 105, the advertisement display rank is determined according to the advertisement effect, the advertisement cost, and the advertisement target response of the advertisement information (S509).

When the advertisement information and the advertisement display order are determined, the vehicle advertisement terminal 105 provides advertisement information through a display device such as an LCD and a speaker (S511).

6 is a flowchart illustrating a process of storing a new advertisement in a vehicle advertisement terminal according to the present invention.

The vehicle information center 113 receives location information from a plurality of advertisers (not shown) and provides location information to the vehicle advertisement terminal 103 mounted on the vehicle 101 to provide advertisements according to the location of the vehicle 101. And the advertisement information is transmitted to update the advertisement information.

Referring to FIG. 6, the vehicle information center 113 receives an advertisement from a plurality of advertisers (not shown) and stores the advertisement in the advertisement information database 115 (S601). The advertisement information to be updated corresponding to the vehicle 101 managed by the vehicle information center 113 is extracted (S603). For example, if the vehicle information center 113 manages a plurality of buses, advertisement information may be extracted according to the bus route.

When the advertisement information is extracted, the advertisement information is transmitted to the mobile communication service system 109 (S605). At this time, the identification information of the vehicle advertisement terminal 103 mounted on the vehicle 101 is included in the advertisement information so that the advertisement information can be correctly transmitted.

The mobile communication service system 109 receives the advertisement information and transmits the advertisement information to the vehicle advertisement terminal 103 via the base station 107 (S607 and S609).

When the vehicle advertisement terminal 103 receives the advertisement information, the advertisement information is stored in the memory 201 (S611), and the storage confirmation information indicating that the advertisement information has been received and stored is transmitted to the base station 107 (S613).

The storage confirmation information is transmitted to the vehicle information center 113 through the base station 107 and the mobile communication service system 109 (S615 and S617). The vehicle information center 113 receives the storage confirmation information and stores it as advertisement update information of the vehicle advertisement terminal 103 (S619).

7 is a flowchart illustrating a process of providing driving related information by a vehicle advertising terminal according to the present invention.

Referring to FIG. 7, the vehicle advertisement terminal 105 mounted on the vehicle 101 requests location information and time to the GPS satellite 105 through the GPS antenna 219 (S701).

In addition, the vehicle advertisement terminal 105 receives location information such as latitude and longitude coordinates and time from the GPS satellite 105 through the GPS antenna 219 (S703), and is received every predetermined time (for example, 1 second). The traveling direction of the vehicle 101 is calculated using the location information and the time (S704).

When the vehicle advertising terminal 105 grasps the location information, the time, and the direction of travel, it extracts driving-related information such as an accident-prone region, a surveillance camera installation region, and the like stored in the memory (S705).

When there is a plurality of driving related information extracted by the vehicle advertisement terminal 105, the driving related information display order is determined according to the distance from the vehicle (S707).

When the driving related information and the display order are determined, the vehicle advertisement terminal 105 provides driving related information through a display device such as an LCD and a speaker (S709).

8 is a flowchart illustrating a process of providing vehicle related information using a distance integration function by a vehicle advertisement terminal according to the present invention.

Referring to FIG. 8, the vehicle advertisement terminal 105 mounted on the vehicle 101 requests location information and time to the GPS satellite 105 through the GPS antenna 219 (S801).

The GPS satellite 105 detects location information and time such as latitude and longitude coordinates of the vehicle 101 in response to the request (S803), and transmits it to the GPS antenna 219 of the vehicle advertisement terminal 105 (S805). do.

The vehicle advertisement terminal 105 receives location information and time such as latitude and longitude coordinates through the GPS antenna 219 and uses the received location information and time every predetermined time (for example, 1 second). Calculate the travel distance (S807).

In addition, the vehicle advertisement terminal 105 calculates a cumulative driving distance by summing driving distances for each predetermined time (S809), and extracts vehicle-related information (consumables, inspection items, etc.) corresponding to the cumulative driving distances from the memory 201. (S811).

It is determined whether there is vehicle related information corresponding to the cumulative driving distance (S813), and if there is vehicle related information, it is displayed as text, voice, video, etc. (S815).

The present invention is not limited to the above embodiments, and many variations are possible by those skilled in the art within the spirit of the present invention.

As described above, according to the present invention, an advertisement terminal mounted on a vehicle may provide a method and apparatus for providing an advertisement using an advertisement terminal for a vehicle that obtains location information, progress information, and time from a GPS satellite and provides an advertisement corresponding thereto. have.

In addition, according to the present invention, it is possible to provide a method and apparatus for providing an advertisement using an advertisement terminal for a vehicle that can maximize the advertisement effect by providing the passenger with an optimal advertisement corresponding to the vehicle's position information, direction of travel and time.

In addition, according to the present invention, by obtaining the position information, the progress information and the time from the GPS satellite, and correspondingly to provide information such as dangerous area, steep slope area, accident area, surveillance camera installation area, etc. It is possible to provide an advertisement providing method and apparatus using a vehicle advertisement terminal.

In addition, according to the present invention, using the position information received from the GPS satellites to calculate the driving distance of the vehicle and correspondingly provide an advertisement using a vehicle advertising terminal for informing the consumables and inspection items necessary for driving the vehicle by text, voice, video, etc. A method and apparatus can be provided.

1 is a block diagram of an advertising system using a vehicle advertising terminal of a commercial vehicle according to the present invention.

Figure 2 is an internal configuration of a vehicle advertising terminal according to the present invention.

Figure 3 is a functional block diagram of a vehicle advertising terminal according to the present invention.

Figure 4 is an illustration of an advertising area according to the progress direction of the commercial vehicle according to the present invention.

5 is a flowchart illustrating a process of providing an advertisement in a vehicle advertisement terminal according to the present invention.

6 is a flowchart illustrating a process of storing a new advertisement in a vehicle advertisement terminal according to the present invention.

7 is a flowchart illustrating a process of providing driving related information by a vehicle advertising terminal according to the present invention.

8 is a flowchart illustrating a process of providing vehicle related information by using a distance integration function in a vehicle advertisement terminal according to the present invention.

<Explanation of symbols for the main parts of the drawings>

101: commercial vehicle 103: vehicle advertising terminal

105: GPS satellite 107: base station

109: mobile communication system 111: network

113: Vehicle Information Center 115: Advertising Information Database

117: driving information database 201: memory

203: GPS receiver 205: control unit

207: display unit 209: interface unit

211: voice signal processor 213: power input unit

215: transceiver unit 217: key input unit

219: GPS antenna 221: speaker

Claims (7)

 In a vehicle advertising terminal mounted on a vehicle to show an advertisement to a passenger and stores a plurality of advertisement information in a memory, A location information receiver configured to receive current location information and time of the vehicle from a GPS satellite in a predetermined time unit; A traveling direction calculator configured to calculate a traveling direction of the vehicle by using the current location information and the time received every predetermined time unit; An advertisement information extracting unit which extracts advertisement information corresponding to the current position information and the advancing direction from the memory; And Vehicle advertisement terminal comprising an advertisement information display unit for displaying the advertisement information. The method of claim 1, The vehicle advertisement terminal further includes a search condition extraction unit for extracting at least one search condition which is a criterion for extracting the advertisement information. Vehicle advertising terminal characterized in that. The method of claim 1, The vehicle advertisement terminal further includes an advertisement ranking determiner for determining an advertisement ranking of the advertisement information when the advertisement information is plural. Vehicle advertising terminal characterized in that. The method of claim 1, The vehicle advertising terminal And an advertisement information storage unit which receives the advertisement information from a vehicle information center and stores the advertisement information in the memory. Vehicle advertising terminal characterized in that.  In a vehicle advertising terminal mounted on a vehicle to show the driving information to the passenger and stores a plurality of driving information in the memory, A location information receiver configured to receive current location information and time of the vehicle from a GPS satellite in a predetermined time unit; A traveling direction calculator configured to calculate a traveling direction of the vehicle by using the current location information and the time received every predetermined time unit; A driving related information extraction unit for extracting driving related information corresponding to the current location information and the traveling direction from the memory; And Including a driving-related information display unit for displaying the driving-related information, The driving-related information includes at least one of a dangerous area, a steep slope area, an accident-prone area, a surveillance camera installation area. The method of claim 5, The vehicle advertising terminal And a driving related information storage unit which receives the driving related information from a vehicle information center and stores the driving related information in the memory. Vehicle advertising terminal characterized in that.  In a vehicle advertisement terminal mounted on a vehicle to show vehicle-related information to a passenger and store a plurality of vehicle-related information in a memory, A location information receiver configured to receive location information and time of the vehicle at predetermined time units from a GPS satellite; A travel distance calculator configured to calculate a travel distance of the vehicle using the location information and the time received for each predetermined time unit; A cumulative travel distance calculator configured to calculate the cumulative travel distance by summing the travel distances; A vehicle related information extraction unit configured to extract vehicle related information corresponding to the cumulative traveling distance from the memory; And Including a vehicle-related information display unit for displaying the vehicle-related information, The vehicle-related information includes at least one of a vehicle consumable and a vehicle inspection item.