KR100502086B1 - electronic shopping mall cooperating method through online catalog - Google Patents

Abstract

The present invention provides an online catalog provider by linking an online catalog constructed by an online catalog provider with an electronic shopping mall established by an electronic shopping mall company, and sharing the sales result data to distribute the profit objectively. The present invention relates to a method for collaborating with an electronic shopping mall through an online catalog that allows a voluntary participation in the electronic shopping mall.

The present invention relates to an electronic shopping mall server that stores product information and sales records, a catalog server for providing an online catalog for the product, and an online shopping mall through an online catalog in which a buyer client is connected through the Internet. At the request of the buyer's client, the catalog server provides the online catalog to the buyer's client in the form of a high resolution split image, and when the online catalog is provided and made a purchase, the purchase history is stored in the electronic shopping mall server and the online catalog providing server, respectively. It features.

Description

Electronic shopping mall cooperating method through online catalog}

The present invention relates to a method for collaborating with an electronic shopping mall through an online catalog. In particular, the online catalog provided by the online catalog providing server is linked with the electronic shopping mall built in the electronic shopping mall server to perform a sale, and accordingly, a profit is generated according to the sales result. The present invention relates to an electronic shopping mall collaboration method through an online catalog for distributing.

Recently, the home shopping industry has been developed to receive orders through various methods using wired / wireless communication, and to deliver the ordered items by mail or by courier service due to traffic and lack of time. . Representatives of product introduction media in such a home shopping industry include a home shopping channel of cable TV and an electronic shopping mall established through the Internet, and a home shopping channel operator of a cable TV usually operates an electronic shopping mall together. In addition, these home shopping companies are regularly or irregularly issuing offline catalogs to guide the products they handle more consistently and systematically. Therefore, the buyer may select a desired product from such an offline catalog and call the home shopping company to order the desired product.

On the other hand, the electronic shopping mall has built a web page that contains detailed product information, whereas the offline catalog stores a large number of product information on the same page due to space constraints. There is a problem of poor linkage operability.

On the other hand, the present applicant filed a method for providing an image of an online publication for fast access to an online publication such as an offline catalog under application number 74266 (hereinafter referred to as 'priority invention') on November 27, 2001. have.

However, if the provider of an online publication restricts its role to merely constructing an online publication and delivering it to an electronic shopping mall, it is difficult to expect voluntary and creative participation of the online catalog provider as well as to contribute to sales growth. There is a problem that it is difficult to accurately calculate the online catalog construction cost, etc. because it can not be objectively confirmed.

The present invention has been made in order to solve the above-described problems, by linking the online catalog provider built on the catalog server online catalog provider with the electronic shopping mall established in the electronic shopping mall server to perform the sale, through the sales results The purpose of this study is to provide a method for collaborating with an electronic shopping mall through an online catalog that enables online catalog providers to voluntarily participate in the electronic shopping mall by sharing data and objectively distributing profits.

Yet another object of the present invention is to design and produce various and clear images desired by the buyer for various kinds of products in an online catalog maker and store them in a catalog server, and in connection with the product information of the existing electronic shopping mall server, the buyer To increase its purchasing power.

The present invention for achieving the above object is an electronic shopping mall server that stores the information and sales records of the product, an online catalog server for providing an online catalog for the product, and an online catalog that the buyer client is connected by the Internet In the electronic shopping mall collaboration method, the online catalog providing server provides the online catalog to the buyer client in the form of a high resolution split image at the request of the buyer client, and when the online catalog is provided and made a purchase, the purchase history is connected with the electronic shopping mall server. It is characterized in that it is stored in each of the online catalog providing server. Hereinafter, the electronic shopping mall collaboration method through the online catalog of the present invention will be described in detail with reference to the accompanying drawings.

1 is a flowchart illustrating a method for collaborating with an electronic shopping mall through an online catalog of the present invention. As shown in FIG. 1, the electronic shopping mall collaboration method through the online catalog according to the present invention is largely classified into an electronic shopping mall server 20 operated by an online catalog provider 30, a catalog server and a buyer client 10 connected to the Internet 40. Is made by connecting. The purchaser client 10 may be formed of a general personal PC or the like, provided by the web server data provided by the electronic shopping mall server 22 of the electronic shopping mall company 20 or the catalog server 32 of the online catalog provider 30. It should have a built-in web browser that processes and displays online catalogs.

The buyer client 10 may provide the information requested by the buyer client 10 to the buyer client 10, and store various product information displayed on a web page, for example, product images and other product details, prices, and other sales conditions. The electronic shopping mall company 20 operates an electronic shopping mall server 22 having an electronic shopping mall database 24 such as a product information DB 24a and a sales record DB 24b in which various records related to product sales are stored. In addition, it provides a web page (used as a concept including an online catalog) requested by the buyer client 10 to the buyer client 10, and stores the low-resolution and medium-resolution integrated image of the online catalog and the high resolution split image. A database such as a sales record DB 34b that shares the sales record through the catalog DB 34a and the online catalog with the electronic shopping mall server 22. The catalog includes a server (32) operates an online catalog providers (30).

The electronic shopping mall collaboration method of the present invention based on the above-described network configuration is first started by the purchaser client 10 requesting an online catalog (step S10), which operates a website of the electronic shopping mall company 20. The request is made to the catalog server that operates the website of the electronic shopping mall server 22 or the online catalog provider 30. To this end, the website of the electronic shopping mall company 20 and the website of the online catalog provider 30 are properly linked to each other. In this embodiment, the purchaser client 10 requests an online catalog through the electronic shopping mall server 22 of the electronic shopping mall company 20.

2 is an exemplary diagram of a web page containing online catalog information provided by the electronic shopping mall server 22 in the electronic shopping mall collaboration method through the online catalog of the present invention. As shown in FIG. 2, the electronic shopping mall server 22 provides a web page including an online catalog list, etc. The buyer can perform step S10 by clicking the 'view catalog' button on the web page. . In addition, the 'view catalog' button links the location information of the online catalog that the online catalog provider 30 has built in the catalog server. Therefore, the electronic shopping mall server 22 that receives the request of the online catalog in step S10 transfers the request to the catalog server 32 (step S12). Through this step S12, the buyer client 10 receives the online catalog from the catalog server 32. (Step S14) The buyer can turn over the online catalog as quickly as turning the bookshelf of the offline catalog. You will be able to browse the page containing the product information you want.

3 is a photograph capturing a low resolution integrated image displayed when any page of an online catalog is displayed for the first time on a monitor of a buyer client in the electronic shopping mall collaboration method of the present invention, and FIG. 4 is an electronic shopping mall through the online catalog of the present invention. In the collaborative method, when the buyer stays at any page of the online catalog transmitted through the catalog server for more than a predetermined time, the buyer captures the medium resolution integrated image displayed on the monitor of the client 10.

Detailed description of the online catalog on which the present invention is based prior to the detailed description of the present invention, at the moment of receiving a request for an arbitrary page from the buyer client 10, the catalog server 32 first displays the low resolution integrated image to the buyer client. 10, the buyer client 10 enlarges the low resolution integrated image by a stretching technique and outputs it to the monitor.

However, since such low resolution integrated images typically have a small amount of data of several hundreds [byte] to several [Kb] or less, when the online catalog provider 30 transmits data for any page requested by the purchaser client 10, the adjacent catalog image is adjacent to the neighboring image. A low resolution integrated image of the page can also be sent. The low resolution integrated image of the neighboring page thus transmitted is quickly stored when the buyer client 10 requests the low resolution integrated image of the adjacent page while temporarily stored in the memory or storage of the buyer client 10. It can be output to the monitor of the buyer client (10). As can be seen in FIG. 3, in the case of a low resolution integrated image, an image having a small amount of data is enlarged and output by a stretching technique, so that the color or the contour degree can be grasped like a mosaic image.

On the other hand, in this state, when a buyer is interested in a product contained in an arbitrary page and fixes a gaze, that is, when the user stays at a certain time for a certain time or more, the online catalog server 32 displays the medium resolution integrated image built for the page. It is transmitted to the buyer client 10 server and displayed on the low resolution integrated image which is currently output. As a result, as shown in FIG. 4, a more detailed image of a degree that can reliably grasp the contents of the image is output to the monitor of the buyer client 10. However, such a medium resolution integrated image has only a few [Kb] to several tens [Kb] of data, which is less than enough to allow the buyer client 10 to recognize, for example, textual information. In order to obtain the information, the purchaser client 10 must further request a high resolution split image.

The purchaser clicks on the corresponding part to obtain detailed information about the desired part on the low resolution or medium resolution integrated image screen. By this click, the purchaser client 10 sends the high resolution split image to the catalog server 32. Request (step S16). In response to this request, the catalog server 32 provides the high resolution segmented image to the purchaser client 10 (step S18).

5 is a photograph capturing a high resolution split image displayed on the monitor of the buyer client 10 in the electronic shopping mall collaboration method of the present invention. As shown in FIG. 5, it can be seen that the high-resolution segmented image is large and clear enough to recognize price or other information in text on the monitor of the buyer client 10.

On the other hand, a predetermined portion of such a high resolution split image, for example, a price display portion (hereinafter referred to as a link button LB) is provided with identification information (which may be a unique product code) of the corresponding product. . Therefore, when the buyer clicks the link button LB and the buyer client 10 requests detailed information of the product (step S20), the unique product code assigned thereto is transmitted to the electronic shopping mall server 22. Electronic shopping mall with information confirming that the request is made through the on-catalog server 32 (hereinafter referred to as 'e-catalog transit confirmation information' (ssid) and may be an online catalog unique number). Will be automatically sent to the server 22.

For reference, the link button LB may be displayed in a color different from the background color of the online catalog so that the buyer can easily identify it. Further, when the buyer moves the mouse over the link button LB, the color is changed It is preferable to configure it to be inverted. Although the online catalog has been described above, more detailed and detailed description is disclosed in the specification of the preceding invention, and thus, further description thereof will be omitted.

Next, the electronic shopping mall server 22 inquires its own product information DB 24a by the unique product code accompanying this request (step S22), and then displays a web page containing detailed information about the corresponding product. 10) (step S24), in this process, e-catalogue pass-through confirmation information (ssid) is also transmitted.

6 is a photograph capturing a web page containing the product details in the electronic shopping mall collaboration method through the online catalog of the present invention. As shown in FIG. 6, the web page provided to the buyer client 10 in the electronic shopping mall server 22 is provided with information related to the purchase, for example, price or financial information and purchase related information, in addition to the product detailed information. In addition, a purchase execution button such as a 'buy now' button is provided. Next, when the buyer client 10 sees such a web page and requests the purchase of the corresponding product (step S26), that is, the buyer clicks the 'buy now' button, the purchase request and the e-catalog via confirmation information Ssid is transmitted to the electronic shopping mall server 22.

In response, the electronic shopping mall server 22 transmits a product purchase confirmation page (not shown) requesting confirmation of the purchase history to the buyer client 10 (step S28), in which the electronic shopping mall server 22 performs the step. Only in the case of receiving e-catalogue passing confirmation information (ssid) in S26, the script program is executed by the purchaser client 10 and generates a purchase history report to be delivered to the catalog server 32 side.

Here, the product purchase confirmation page contains information such as the unique code of the product, the order number, price and quantity, the purchase history report script program for the purchase history generated through the catalog server 32 catalog server ( It is not necessary to send it to the purchaser client 10 server because it is required to notify 32). On the other hand, in this state, when the buyer clicks the purchase history confirmation button provided on the product purchase confirmation page, the buyer client 10 transmits the purchase history confirmation information to the electronic shopping mall server 22 (step S30), and also the buyer client ( In 10), a purchase program for creating a purchase report is executed, and the purchase history is transmitted to the catalog server 32 in a predetermined report form (step S34).

Then, the electronic shopping mall server 22 and the catalog server 32 which has received such information store their product purchase information in their sales records DB 24b, 34b (step S32; S36). Accordingly, the merchandise is sold with no room for the electronic shopping mall company 20 or the online catalog provider 30 to arbitrarily manipulate the sales record without significantly changing the product detail information page stored in the electronic shopping mall server 22. Information will be shared.

Below is an example of a document used in the product purchase confirmation page in the electronic shopping mall collaboration method of the present invention.

As can be seen from the above document, the electronic shopping mall collaboration method of the present invention can use a Post method that can be easily implemented in the <Form> tag of the HTML (Hyper-Text Markup Language) in notification of the purchase, <Form> The URL (Uniform Resource Locater) to be used for the action attribute of the tag is shown in bold.

The electronic shopping mall collaborative method through the online catalog of the present invention is not limited to the above-described embodiments, and various modifications can be made within the scope of the technical idea of the present invention.

According to the method for collaborating with the electronic shopping mall through the online catalog of the present invention as described above, both the electronic shopping mall company and the online catalog provider can be trusted without changing the product detail information page already established in the electronic shopping mall server. Since it is possible to share the sales record, the online catalog provider can participate in the electronic shopping mall from the collaborator's point of view. Online catalog makers design images, store them in a catalog server's database, and operate them in conjunction with a database of existing electronic shopping mall servers to increase buyers' purchasing power.

1 is a flowchart illustrating a method for collaborating with an electronic shopping mall through an online catalog of the present invention;

2 is an exemplary photo of a web page containing online catalog information provided by an electronic shopping mall company in an electronic shopping mall collaboration method of the present invention;

3 is a capture picture of a low resolution integrated image at the moment when a buyer client first encounters an arbitrary page of an online catalog in the electronic shopping mall collaboration method of the present invention;

4 is a capture picture of a medium-resolution integrated image of a buyer client in a method of collaborating an electronic shopping mall of the present invention while a predetermined time of staying in an arbitrary page of an online catalog is maintained;

5 is a photograph capturing a high resolution split image in a state where a buyer client stays for a predetermined time or more in the electronic shopping mall collaboration method of the present invention;

6 is a photograph capturing a web page containing the product details in the electronic shopping mall collaboration method through the online catalog of the present invention.

*** Explanation of symbols for the main parts of the drawing ***

10: Buyer Client, 20: Electronic Shopping Mall Supplier,

22: electronic shopping mall server, 24: database,

24a: product information DB, 24b: sales record DB,

30: online catalog provider, 32: catalog server,

34a: catalog DB 34b: sales history DB,

40: Internet

Claims (2)

delete In an electronic shopping mall server, which stores information of a product and a sales record, a catalog server for providing an online catalog of the product, and an online shopping mall through an online catalog in which a buyer client is connected through the Internet, Requesting the online catalog to the electronic shopping mall server 22 by the purchaser client 10 (step S10); Transmitting the request of step S10 to the catalog server 32 by the electronic shopping mall server (step S12); The buyer client 10 receiving the online catalog from the catalog server 32 (step S14); Requesting, by the purchaser client 10 to the catalog server 32, a high resolution split image (step S16); The catalog server 32 provides the buyer client 10 with a high resolution split image in response to the request of step S16 (step S18); Requesting the detailed information of the goods to the electronic shopping mall server 22 by the purchaser client 10, and transmitting the e-catalog via confirmation information (ssid) rule together (step S20); The electronic shopping mall server 22 inquiring of its own product information DB 24a by a unique product code accompanying the request of step S20 (step S22); Transmitting, by the electronic shopping mall server 22, the purchaser client 10, the webpage and e-catalogue via confirmation information (ssid) containing detailed information about the product (step S24); The purchaser client 10 transmits the e-catalog route confirmation information ssid to the electronic shopping mall server 22 together with the purchase request for the corresponding product (step S26). Transmitting, by the electronic shopping mall server 22, a purchase program confirmation page for requesting confirmation of purchase history and a script program for preparing a purchase history report to the purchaser client 10 (step S28); The purchaser client 10 transmitting the purchase confirmation information to the electronic shopping mall server 22 (step S30); The electronic shopping mall server 22 stores the product purchase information according to the purchase history confirmation information in the sales record DB 24b (step S32); A script program for creating a purchase history report is executed in the buyer client 10, and the purchase history is transmitted to the catalog server 32 in a predetermined report form (step S34); Storing, by the catalog server 32, the purchase history of step S34 in the sales record DB 34b (step S36); Electronic shopping mall collaboration method through an online catalog comprising the.