JP2005346574A - Link generation method and link generation system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To perform a unitary management from a link of commercial sites to application of remuneration. <P>SOLUTION: A Web log site 2 transmits an editting screen 10 of web log to a manager terminal 4. A button 15 is provided to the editting screen 10. When a web manager selects a button 15, the link display screen 20 is displayed. The link display screen 20 is provided with a name, URL, remuneration form and remuneration results of a commercial site, and name, contents and general outline of products. Looking these information items, a web log manager selects a commercial site 6 to be linked with the own web log to click a selective button 72. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a link generation method and a link generation system for linking content published on the web and a commercial site.

  In recent years, there is a system called a content management system that automates the process from creation of content used in the World Wide Web (WWW) to updating of the created content. The content management system publishes a template for inputting content, converts the content described according to the template into a file in HTML format or XML format that can be transmitted / received via the WWW, and stores it in a specific directory. The content management system organizes the content by category or update date and time, stores a link between the content, and performs processing of removing the link embedded in the link source file when the link destination file is deleted.

  As one of content management systems, there is one that manages content called a web log. A web log is like an introductory article about a site on the Internet, and you can write links to the introduced site and articles about the site.

  The web log can be edited and viewed with a web browser on a PC. The content management system returns a web page for browsing the web log and a web page for editing the web log in response to an instruction from the web browser. The web page for weblog editing is provided with an input area for inputting a weblog article. An article input in this input area is uploaded to a weblog site and converted into an HTML file.

  Thus, since the web log is an HTML format file, a link can be inserted into a specific word / phrase of the article. The web log manager can obtain advertising revenue from the advertiser by linking the advertisement page to the web log. A company that manages such advertisements is called an affiliate provider.

  Conventionally, in the case of an HTML editor application that displays and selects an affiliate link, it is necessary to start the HTML editor application separately from the web browser. Then, it is necessary to select the HTML generated by the HTML editor application and copy and paste it into a specific word / phrase of the web log.

  Conventionally, when the administrator of the weblog has contracted with a plurality of affiliate providers, it has been difficult to collectively view rewards obtained from the plurality of affiliate providers. In addition, if you have contracts with multiple affiliate providers, the income of the affiliates varies from securities that can be exchanged, such as gift certificates and checks, to points that can be used for shopping, and these cannot be handled centrally. . Further, when paying a reward by check or bank transfer, the payment is generally reserved until the reward amount reaches a certain amount.

  An object of this invention is to provide the link production | generation method and link production | generation system which manage collectively from the link of a commercial site to grant of a reward.

  The link generation method according to the present invention includes an edit screen display step for displaying an edit screen for editing content, a commercial site display step for displaying a list of commercial sites related to the content edited on the edit screen, and a list. A link generating step for linking the commercial site displayed on the content with the content, and a format converting step for converting the content input on the editing screen into a public content that can be published on the web.

  In addition, the link generation system according to the present invention can publish an editing screen transmitting means for transmitting an editing screen for editing content to the terminal, and contents edited using the editing screen on the terminal on the web. A content management device comprising a format conversion means for converting into a format, a commercial site information storage means for storing information relating to a commercial site, and a commercial linked to content edited using an editing screen based on information relating to the commercial site A site management device comprising: a commercial site search means for searching for a site; and a search result transmission means for transmitting the search result of the commercial site search means to the content management device. The content management device searches with the commercial site search means. A list display screen that displays a list of commercial sites that have been created is generated and sent to the terminal. .

  In the link generation method of the present invention, an edit screen for editing content and a list of commercial sites related to the content edited on the edit screen are displayed simultaneously. As a result, the manager of the commercial site can link while confirming the contents of the commercial sites listed. In addition, the content manager can obtain information on a plurality of commercial sites at once, and does not need to search for commercial sites.

  In the link generation system according to the present invention, a content manager simultaneously displays an edit screen for editing a plurality of commercial site contents and a list of commercial sites related to the content edited on the edit screen. As a result, the manager of the commercial site can link while confirming the contents of the commercial sites listed. In addition, the content manager can obtain information on a plurality of commercial sites at once, and does not need to search for commercial sites.

  Furthermore, in the link generation system, when the content created by the same administrator is linked to multiple commercial sites, the rewards of the multiple commercial sites are managed in a lump. Even if it is, the reward is likely to reach a certain amount.

  A content management system to which the present invention is applied will be described below with reference to the drawings. A content management system to which the present invention is applied manages content called a web log. A web log is a web page that introduces a site on the Internet, and describes a link to the site and a comment about the site.

  The web log collection and management is executed by the web log site 2 shown in FIG. The weblog site 2 transmits a weblog editing screen to the weblog administrator's terminal (administrator terminal 4), and transmits a weblog viewing screen to the weblog viewer's terminal (viewer terminal 5). To do. The administrator terminal 4 and the browser terminal 5 are PCs provided with web browsers 41 and 51, and are physically the same although they have different names. A weblog administrator can link an ad page to a weblog to generate advertising revenue. The web log manager makes a contract with a site (commercial site 6) for storing an advertisement page and receives a reward determined by the contract. The affiliate provider makes a contract with the web log manager on behalf of the commercial site 6 and pays the web log manager a reward.

  In order to attach the link of the commercial site 6 to the web log, the URL generated by the affiliate provider 3 is necessary. The content management system 1 to which the present invention is applied is characterized in that the affiliate provider 3 is accessed from a web log editing screen and a list of commercial sites 6 is displayed simultaneously with the web log editing screen.

  As shown in FIG. 1, the content management system 1 includes a weblog site 2 that manages weblogs, an affiliate provider 3 that manages advertisement income of the weblog administrator, an administrator terminal 4 that is operated by the weblog administrator, A browser terminal 5 operated by a blog viewer is provided.

  The web log site 2 includes a CMS application 22 that manages web logs, a web server 21 that transmits web pages in response to requests from clients, a web database 23 that stores web pages, and a web log input template. Is stored in the template database 24.

  As shown in FIG. 2, the CMS application 22 provides a web log editing screen to the web log manager and converts the web log input to the editing screen into an HTML file. A web page management unit 72 for managing the web log for each date and time or a category of the web log, a commercial site acquisition unit 73 for acquiring the URL of the commercial site 6 related to the web log, and a link display screen for displaying a list of the commercial sites 6 A link display screen generation unit 74 for generation.

  When the template processing unit 71 receives a transmission request for the web log editing screen from the administrator terminal 4, the template processing unit 71 reads the web log editing screen from the template database 24 and outputs it to the administrator terminal 4. The web log editing screen is described in the HTML format. FIG. 3 shows an example of a web log editing screen. The web log editing screen 10 includes an editing button group 10a provided on the left side of the screen and an input area group 10b provided in the center of the screen. The edit button group 10a includes a button 11 for calling a web log edit screen to be newly created, a button 12 for calling a web log edit screen already created, a button 13 for finishing editing, and a button for rebuilding (rebuilding) a web log. 14 and a button 15 for instructing to display a list of commercial sites 6 related to a specific phrase described in the web log. The input area group 10b includes a title input area 16 for inputting the title of the weblog, a category input area 17 for inputting the category of the weblog, an article input area 18 for inputting the article of the weblog, and an article input area. And an additional writing input area 19 for additionally writing a sentence that cannot be written.

  When the web page management unit 72 receives a transmission request for the web log browsing page from the browser terminal 5, the web page management unit 72 reads the web log stored in the web database 23 and outputs the web log to the browser terminal 5. The category and date of the page to be browsed can be selected on the browser terminal 5.

  The commercial site acquisition unit 73 requests the affiliate provider 3 to search for the commercial site 6. The request information of the commercial site 6 includes a specific phrase specified by the web log manager, the ID of the web log site 2, the ID of the web log manager, and the like. The specific phrase becomes a search key or a search query when searching the commercial site 6.

  The link display screen generation unit 74 generates a link display screen that displays a list of information acquired by the commercial site acquisition unit 73. The link display screen displays the name of the commercial site 6, the name of the product handled by the commercial site 6, the content of the product, the outline of the product, the URL of the commercial site 6, the reward form of the commercial site 6, and the like. The link display screen describes a script program for pasting a link to a specific word / phrase in the weblog. The web browser of the administrator terminal analyzes and links the script program.

  In FIG. 3, an example of the link display screen 20 is drawn. The link display screen 20 of FIG. 3 displays a list of commercial sites 6 related to the specific phrase 18a “plasma television” input in the article input area 18. The display item 71 of the link display screen 20 includes the name of the commercial site 6, the name of the product, the content of the product, the outline of the product, the URL of the commercial site 6, and the reward form. On the right hand side of the display item, a selection button 72 for selecting whether or not to link the commercial site 6 to the web log is provided.

  When the web log manager selects the selection button 72, the web browser 41 executes the script program and inserts a link in the specific phrase. A <a href> tag representing a link is inserted into the specific phrase “plasma television” 18a in FIG. Information such as the identification information of the web log site, the identification information of the web log manager, the identification information of the product, etc. is added to the part of the URL after “?”. The URL additional information is used when calculating a reward and paying the reward.

  The display item is linked with the URL of the commercial site 6. When the display item is clicked, the web page of the site indicated by the URL is displayed. In the lower right of FIG. 3, a web page for advertising “product a” is drawn.

  As shown in FIG. 4, the affiliate provider 3 includes an index database 85 that stores keywords indicating the contents of the commercial site 6, a commercial site search unit 81 that searches the commercial site 6 related to the search key, and a URL that is pasted on the web log A link information generating unit 82 for generating a web page, a mediating unit 83 for mediating the browser terminal 5 and the commercial site 6, and a reward granting unit 84 for rewarding the weblog administrator.

  The commercial site search unit 81 searches the index database 85 using a specific phrase as a search key or a search query. In addition to the information on the URL of the commercial site 6 and the merchandise, the index database 85 records information on the form of compensation for each commercial site 6. Reward forms include click-through rewards and performance rewards. The click-through reward is a reward that occurs when the weblog viewer clicks on a specific phrase, and the reward price varies depending on the commercial site 6 and the type of product. The performance reward is a reward obtained when the weblog viewer visits the commercial site 6 and then takes some action on the commercial site 6. Depending on the content of the action, the rewards obtained by “member registration”, “email magazine subscription application”, etc. can be obtained when there is a “lead-type success fee”, “buy things”, or “application for paid service”. It is classified as “sales-type success fee” and is divided into “fixed rate type” and “fixed amount type” depending on the calculation method of the amount.

  The link information generation unit 82 generates the URL of the link to be inserted into the web log. Information such as the identification information of the web log site 2, the identification information of the web log manager, the URL of the commercial site 6, the identification information of the product, the reward form, the reward record, etc. are added to this URL. There is QueryString as a method for adding information to a URL. The identification information of the web log site 2 and the identification information of the web log manager are received from the web log site 2.

  It is assumed that the administrator of the web log site 2 has a contract with the affiliate provider 3 in advance in order to acquire the identification information of the web log site 2 and the identification information of the administrator. In this contract, the destination of remuneration is determined.

  The mediation unit 83 mediates the browser 51 of the browser terminal 5 with the commercial site 6. When the specific phrase is selected in the browser terminal 5, the web browser 51 of the browser terminal 5 reads the advertisement page from the commercial site 6 and transmits additional information of the URL to the affiliate provider 3. The URL additional information includes the identification information of the web log site 2, the identification information of the web log manager, the URL of the commercial site 6, and the identification information of the product. The additional information is used for calculation and payment of a reward.

  The reward granting unit 84 calculates a reward and gives it to the weblog manager. The form of reward varies depending on the type of commercial site 6 and the type of product. The reward form is stored in the index database 85. The reward granting unit 84 calculates a reward according to the reward form and pays the weblog administrator. Methods for paying rewards include points that can be used for shopping from convertible securities such as money transfers, gift certificates, and checks.

  The reward granting unit 84 stores the reward record in the reward record database 86. In the case of payment by transfer or check, payment is generally reserved until a certain amount is reached. The reward record database 86 stores both the reward record that has already reached a certain amount and the unpaid record that has not yet reached a certain amount.

  When the web log manager contracts with a plurality of commercial sites 6, the reward granting unit 84 manages the rewards given from the plurality of commercial sites 6 in a lump. Thereby, even if the results of the web log are dispersed, the effect that the reward easily reaches a certain amount can be obtained.

  Hereinafter, the operation of the above-described content distribution system will be described. FIG. 5 is a flowchart for explaining the flow of processing for linking to the commercial site 6. The administrator terminal 4 first accesses the top page of the web log provided by the CMS application 22 in order to edit the web log (step S11). The CMS application 22 returns the top page of the web log to the administrator terminal 4 (step S12). The top page is provided with a button 11 for calling a new weblog creation screen as shown in FIG. 3 and a button 12 for calling a weblog editing screen that has already been created. When any of these buttons 11 and 12 is selected (step S13), the template processing unit 71 returns an editing screen as shown in FIG. 3 to the administrator terminal 4 (step S14). The administrator terminal 4 displays the editing screen 10 received from the weblog site 22 (step S15). When the user selects the specific word / phrase 18a of the article described in the article input area 18 of the editing screen 10 and the button 15 for instructing to display a list of commercial sites 6 related to the specific word / phrase 18a (step S16), The site acquisition unit 73 requests the affiliate provider 3 to search for a site related to the specific phrase (step S17). The affiliate provider 3 searches the commercial site 6 related to the specific phrase using the specific phrase as a search key (step S18), and generates a URL for linking to the commercial site 6. In this URL, as additional information, the identification information of the web log site 2, the identification information of the web log manager, the URL of the commercial site 6, the product identification information, the reward form, and the reward record are incorporated. The identification information of the web log site 2, the identification information of the web log manager, the URL of the commercial site 6, the product identification information, and the reward form are information read from the index database 85, and the reward record is from the reward record database 86. This is the read information (step S19). The affiliate provider 3 transmits these pieces of information to the weblog site 2 (step S20). The link display screen generation unit 74 generates a link display screen that displays a list of commercial sites 6 searched by the affiliate provider 3 (step S21), and transmits the link display screen to the administrator terminal 4 (step S22). The web browser 41 of the administrator terminal 4 displays the link display screen 20 received from the web log site 2 (step S23). When the button 72 for instructing the insertion of the link is selected, the web browser 41 inserts the link of the commercial site into the specific word / phrase 18a of the editing screen 10 (step S24).

  The web browser 41 repeats the processing from step S16 to step S25 while the user is not instructed to end editing of the web log (step S25; NO). On the other hand, when the end of web log editing is instructed by the user on the web browser 41 (step S25; YES) and the user is instructed to rebuild the web database 23 (step S26; YES), the web log site 2 reconstructs the web log site 2 and reflects the edited contents in the entire site (step S27). On the other hand, when the web log site 2 is instructed to end editing of the web log (step S25; YES) and the user does not instruct to reconstruct the web database 23 (step S26; NO), the entire site is reconstructed. Not performed.

  As described above, when the commercial site 6 is linked to the web log, a reward is paid to the administrator of the web log. FIG. 6 is a flowchart for explaining the flow of the reward payment process. When the browser terminal 5 accesses the web log site 2 and requests transmission of the web log (step S31), the web log site 2 transmits the web log to the browser terminal 5 (step S32). The web browser 51 of the browser terminal 5 displays the received web log (step S33). A link to the commercial site 6 is pasted on the displayed web log. When the weblog viewer selects a specific word / phrase (step S34), the reader terminal 5 reads the advertisement page linked to the specific word / phrase and transmits additional information of the URL to the affiliate provider 3 (step S35). ).

  The reward granting unit 84 of the affiliate provider 3 reads the reward form of the commercial site 6 from the index database 85, and calculates the reward according to the reward form of the commercial site 6 (step S36). The reward granting unit 84 stores the results of the weblog site 2 in the reward results database 86 (step S37), and performs a process of paying the reward to the weblog manager (step S38). In general, the payment of the reward is entrusted to a card company or a bank.

  As described above, in the content management system 1 to which the present invention is applied, the affiliate site 3 is provided with the commercial site search unit 81 to search the commercial site 6 related to the web log. The manager terminal 4 displays a link display screen that is a list of commercial sites 6 related to the web log. In addition to the URL of the commercial site 6, the link display screen displays the name of the commercial site 6, the contents of the product, the results of the weblog site 2, and the like. The user can select which commercial site 6 to link with confirming the link display screen.

  In addition, the reward granting unit of the affiliate site collectively manages the results of web logs at a plurality of commercial sites with which the web log manager has a contract. Therefore, even if the results of web logs are dispersed, an effect such that the reward easily reaches a certain amount can be obtained.

  In the present invention, the affiliate provider 3 is accessed from the web log editing screen and the list of the commercial sites 6 is displayed simultaneously with the web log editing screen, and the rewards obtained from a plurality of commercial sites are collectively displayed. The present invention is characterized in that modifications and improvements including the gist of the present invention are included in the present invention.

It is a block diagram which shows the structure of a content management system. It is a block diagram which shows the software structure of a CMS application. It is a figure which shows an example of the edit page of a web log, and a link display screen. It is a block diagram which shows the software structure of an affiliate site. It is a flowchart explaining the flow of the process which links a commercial site to a web log. It is a flowchart explaining the flow of the process which provides a reward to a web log manager.

Explanation of symbols

1 Content management system, 2 Weblog site, 3 Affiliate provider, 4 Administrator terminal, 5 Browser terminal, 6 Commercial site, 10 Editing screen, 20 Link display screen, 21 Web server, 22 CMS application, 23 Web database, 24 template database, 41 web browser, 51 web browser, 71 template processing unit, 72 web page management unit, 73 commercial site acquisition unit, 74 link display screen generation unit, 81 commercial site search unit, 82 link information search unit, 83 mediation Department, 84 reward granting section, 85 index database, 86 reward achievement database

Claims (8)

An edit screen display process for displaying an edit screen for editing content;
A commercial site display process for displaying a list of commercial sites related to the content to be edited on the editing screen;
A link generation step for linking the commercial site displayed in the list with content;
A format conversion step of converting the content input on the editing screen into a content for publication that can be published on the web.   2. The reward granting step of granting a reward to a manager of the content when the viewer terminal of the public content accesses the commercial site via the public content. The link generation method described.   2. The link generation method according to claim 1, wherein at least one of a commercial site name, a product name, and a product summary is displayed in the list of commercial sites.   The link generation method according to claim 2, wherein the list of the commercial sites includes a method for calculating a reward to be paid in the reward granting step.   3. The link generation method according to claim 2, wherein the list of commercial sites includes a record of rewards paid in the reward granting step. A link generation system comprising a content management device that manages content published to the Internet and a commercial site management device that manages a commercial site linked to the content,
The content management device converts an edit screen transmission means for editing an edit screen for editing content to a terminal, and converts the content edited using the edit screen on the terminal into a format that can be published on the web. And a format conversion means for
The commercial site management device includes a commercial site information storage unit that stores information related to a commercial site, and a commercial site that searches for a commercial site linked to content edited using the editing screen based on the information related to the commercial site. Search means, and search result transmission means for transmitting the search result of the commercial site search means to the content management device,
The content management device generates a list display screen for displaying a list of commercial sites searched by the commercial site search means, and transmits the list display screen to the terminal.   The link generation according to claim 6, wherein the commercial site management device includes reward granting means for giving a reward to the content manager when a viewer of the content visits the commercial site. system.   8. The reward granting means, when content created by the same administrator is linked to a plurality of commercial sites, collectively manages the rewards of the plurality of commercial sites. Link generation system.

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