KR100488407B1 - Method for IR, PR and product-publicity of a business using open studio and the operating system thereof - Google Patents

Abstract

The present invention relates to a method and system for performing IR, PR and product promotion of an enterprise using Open Studio and providing the same on the Internet.

Corporate IR, PR and product promotion method using the open studio according to the present invention comprises the steps of: (a) receiving an IR, PR and product promotion request from the enterprise; (b) multimedia-saving text data for IR and PR of the company which received the public relations request and storing it in a database; (c) proceeding through the open studio IR, PR and product promotion of the company received the publicity request; (d) photographing the IR, PR, and product promotion process of the company proceeding through the open studio to make a video and storing it in a database; (e) storing the video and multimedia data in a database; And (f) providing the video and multimedia data to a desired company.

Description

Method for IR, PR and product-publicity of a business using open studio and the operating system

The present invention relates to a corporate advertising method through the Internet, and more particularly to an IR, PR and product promotion method and its operating system of the enterprise using Open Studio.

The technical problem to be achieved by the present invention is to provide a method and system for IR, PR and product promotion of the enterprise by using Open Studio and providing it on the Internet.

IR, PR and product promotion method of the company using the open studio according to the present invention for solving the technical problem comprises the steps of (a) receiving the IR, PR and product promotion requests from the enterprise; (b) multimedia-saving text data for IR and PR of the company which received the public relations request and storing it in a database; (c) proceeding through the open studio IR, PR and product promotion of the company received the publicity request; (d) photographing the IR, PR, and product promotion process of the company proceeding through the open studio to make a video and storing it in a database; (e) storing the video and multimedia data in a database; And (f) providing the video and multimedia data to a desired company.

IR, PR and product promotion operating system of the company using the open studio according to the present invention for solving the technical problem is to open the outside of the studio to a transparent wall, such as company product information, news, etc. An open studio that is equipped with a billboard for public relations, utilizes the inside of the studio as an exhibition space for new corporate products, and conducts corporate IR, PR and product presentations; And an operator who photographs the IR, PR, and product presentation process of the company conducted through the open studio, the photographed data and the IR, PR data are converted into video and multimedia data, stored in a database, and the content is provided. It includes a server.

In addition, the operator server is a web server for receiving a request for IR, PR and product promotion of the enterprise, to provide the desired information to the computer of the enterprise to provide information; An encoding server that encodes images of IR and PR texts of companies that have received a public relations request and IR, PR, and product promotion processes of the companies conducted through the Open Studio; An editing server for databaseting the encoded company's IR, PR, and product promotion videos; A multimedia server to database multimedia data for IR, PR and product promotion of the encoded company; An enterprise information video database storing data of the encoded IR, PR and product promotion videos; And an enterprise information multimedia database storing multimedia data for IR, PR, and product promotion of the encoded company.

In addition, the web server interlocked with the corporate information video database and the corporate information multimedia database to provide the IR, PR and product promotional video data of the company and the multimedia data for the IR, PR and product promotion of the company do.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 illustrates an operating system for IR, PR, and product promotion of an enterprise using an open studio according to the present invention, an open studio 10, an operator server 20, a corresponding enterprise server 30, and an information provider company. Computer 40.

Open studio 10 is basically a studio that allows a viewer to directly view a broadcast production process, and partly, the viewer may directly participate in the broadcast production process.

The operator server 20 photographs the IR, PR, and product presentation process of the company conducted through the open studio 10, and the photographed data and the IR and PR data are converted into video and multimedia data and stored in a database. , A server for providing the contents, comprising a web server 21, an encoding server 22, an editing server 23, a multimedia server 24, a corporate information video database 25, and a corporate information multimedia database 26. do.

The web server 21 receives the IR, PR and product promotion of the company from the enterprise server 30, and provides the desired information to the information providing enterprise computer (40). At this time, the web server 21 is linked with the corporate information video database 25 and the corporate information multimedia database 26, the IR, PR and product promotion video data of the company and the multimedia data for IR, PR and product promotion of the company Will be provided.

The encoding server 22 encodes the photographed image of the IR, PR and product promotion process of the company proceeded through the open studio 10 and the text material for the IR, PR of the company received the public relations request. In the encoding operation, multimedia synchronization is processed in parallel.

The editing server 23 makes a database of IR, PR, and product promotion videos of the encoded company.

The multimedia server 24 makes a database of multimedia data for IR, PR, and product promotion of the encoded company.

The company information video database 25 stores IR, PR, and product promotion videos of the encoded company.

The enterprise information multimedia database 26 stores multimedia data for IR, PR, and product promotion of the encoded company.

The company server 30 is a server of the company requesting the IR, PR and product promotion of the company, and requests the company's IR, PR and product promotion through the web server 21 of the operator server 20, IR of the company It provides textual data for public relations.

The information providing company computer 40 accesses the web server 21 of the operator server 20 and requests data on IR, PR, and product promotion of the company, and receives the data.

Figure 2 shows an embodiment of an open studio used in the present invention.

The open studio 10 is composed of a corporate IR, PR, product information and news display board 210, a product exhibition space 220 for displaying a new product of the company and the open studio glass wall 230.

The open studio 10 is basically a studio that allows a viewer to directly view a broadcast production process, and partly, the viewer may directly participate in the broadcast production process.

In addition, by opening the outside of the studio 10 to the glass wall 230 that communicates with the outside world, and utilizing the streets and the procession of people passing by as part of the studio set, the viewers are separated from the broadcast and broadcast to the viewers. Instead, you can give yourself the awareness that you can be part of the broadcast at any moment.

From this point of view, Open Studio (10) can serve as a connection between the Internet and the real world, and can convey the image that it is a broadcast that exists next to us, rather than an Internet broadcast where no one knows where.

3 is a flowchart illustrating a method of IR, PR and product promotion of an enterprise using an open studio according to the present invention.

First, accept the IR, PR and product promotion requests from the company (S310).

At this time, the company presents the best places and conditions for open studios as corporate IR and PR venues, and provides corporate IR and PR requests by providing price, infrastructure and location recognition and promotion effects as open studios.

Second, the text data for the IR, PR of the company received the promotional request is multimedia and stored in the database (S320).

We receive various materials necessary for presentation of IR and PR of the company in advance and proceed with multimedia work.

Third, the IR, PR and product promotion of the company that received the publicity request is carried out through the open studio (S330).

As shown in FIG. 2, the open studio 10 is installed at an adjacent road, a place such as a street that can be seen by a vehicle driving the road.

Expected effects through the open studio are as follows.

1. Word of mouth and existing outdoor billboards are transmitted not only inside the studio where the IR and PR of companies are closed, but also to the actual outside (open studio viewing space and adjacent roads, vehicles driving on the road .....) At the same time, it has the effect of publicizing by the back.

2. A separate company new product technology exhibition space serves as a permanent exhibition hall and serves as a signboard promoting corporate products and technologies in the heart of the city.

3. Company information and technical information is frequently exposed on the promotional billboards, which can maximize corporate image and promote publicity.

Fourth, the IR, PR and product promotion process of the company going through the open studio to take a video and store it in the database (S340).

The video recording of the company's IR, PR, and product promotion process is broadcast live to the Open Studio external monitor, and the multimedia syncing (streaming service) of the video, IR, PR, and product data is provided via the Internet. At this time, corporate IR, PR, and product presentation relay fees will be generated.

VOD of event status videos conducted after corporate IR, PR, and product briefing sessions will be made into VOD, and VODized corporate IR, PR, and product description related materials will be incorporated into the company information video DB.

Fifth, the video and multimedia materials are provided to the desired company (S350).

In the future, we provide the company information video DB contents to major target companies. In other words, commission revenue is generated by providing investment-related companies, general financial institutions, institutional investors and technology information demand companies, and providing corporate information videos DB.

4 is a diagram illustrating a content production and profit concept through an overseas branch and an independent production base according to an embodiment of the present invention.

Receives the information provided from the corresponding country through each overseas branch and independent production base to be converted into a content, stored in a database through the web server 21, and provides the content to the company in need.

For example, in the United States, text information about a new technology is collected and transmitted to a web server. In Japan, new technology multimedia information is transmitted to a web server 21. In the UK, information such as a new technology video seminar or video education is transmitted to a web server ( 21, the web server 21 converts the information into a database, stores the information, and provides the content to a desired company. At this time, a fee is charged when the content is provided.

5 is a diagram illustrating a content production and profit conceptual diagram through a technology DB according to another embodiment of the present invention.

The present invention relates to a method of providing a service for searching and inquiring technology information provided by the DB by being connected to a DB providing a technology for the entire industry.

For example, the high-tech database DB, ie IT, collected through the Korea Industrial Technology Association DB (510), the Korea Technology Exchange Industrial Technology DB (520), and the Korea Institute of Science and Technology Information Industrial Technology DB (530). If you build a database of technologies such as BIO, NANO, ECO, etc., you will be asked to provide high-tech information from companies, research institutes and universities.

The present invention is not limited to the above-described embodiments, and of course, modifications may be made by those skilled in the art without departing from the spirit of the present invention. Therefore, the scope of the claims in the present invention will not be defined within the scope of the detailed description, but will be limited to the claims below.

According to the present invention, it maximizes the publicity effect through a large number of floating populations and constant exposure, attracting future investment presentations, corporate IR, PR, etc. can be broadcast live, convenient accessibility and various event events are possible.

In addition, by collecting information on new technologies and providing them to companies and research institutes that require them, a predetermined fee for content provision can be received.

1 illustrates an operating system for corporate IR, PR, and product promotion using an open studio according to the present invention.

Figure 2 illustrates an embodiment of an open studio used in the present invention.

3 is a flowchart illustrating a method of corporate IR, PR and product promotion using open studio according to the present invention.

4 is a diagram illustrating a content production and profit concept through an overseas branch and an independent production base according to an embodiment of the present invention.

5 is a diagram illustrating a content production and profit conceptual diagram through a technology DB according to another embodiment of the present invention.

Claims (6)

delete delete delete Open the outside of the studio with transparent walls so that the inside of the studio can be seen from the outside, and the outside of the studio can be used as part of the studio set, and the external transparent walls can be used to promote the company's product information and news. Open studios, which are equipped with electronic signboards, which utilize the inside of the studios as exhibition spaces for new corporate products, and conduct corporate IR, PR and product presentations; And Operator server that shoots the IR, PR and product presentation process of the company going through the open studio, the photographed data and the IR, PR materials are converted into video and multimedia data and stored in a database, and provide the contents Corporate IR, PR and product promotion operating system using an open studio, characterized in that it comprises a. The method of claim 4, wherein the operator server A web server that is requested for IR, PR and product promotion of a company and provides desired information to a computer of a company that wants to provide information; An encoding server that encodes images of IR and PR texts of companies that have received a public relations request and IR, PR, and product promotion processes of the companies conducted through the Open Studio; An editing server for databaseting the encoded company's IR, PR, and product promotion videos; A multimedia server to database multimedia data for IR, PR and product promotion of the encoded company; An enterprise information video database storing data of the encoded IR, PR and product promotion videos; And Corporate IR, PR and product promotion operating system using an open studio, characterized in that it comprises a corporate information multimedia database for storing the multimedia data for IR, PR and product promotion of the encoded enterprise. The method of claim 5, wherein the web server An enterprise using an open studio, which is linked with the enterprise information video database and the company information multimedia database to provide IR, PR and product promotion video data of the company and multimedia data for IR, PR and product promotion of the company. IR, PR and product promotion operating systems.