KR20010108563A - An Internet Bi-direction Public Relations System and Method Therefor - Google Patents

Abstract

The present invention relates to an internet-based two-way promotional system and a method for promoting the same, which can exchange opinions and viewers in real time between the presenter and viewers on the Internet, and includes a plurality of clients equipped with an Internet browser and obtaining information on the Internet. ; Promotional data production means for producing and transmitting promotional data; A public relations server providing the public relations data transmitted from the public relations data production means to the plurality of clients through the Internet and vice versa; A plurality of respondents that provide answers to questions about the promotional data provided by the promotional server; It consists of a plurality of panels that provide analytical data on the promotional data provided by the publicity server; by implementing a public relations activity through the Internet not only can deliver the publicity broadcasts of companies or organizations to many people in real time, but also spatial In addition, public relations can be carried out without time constraints, and it is characterized by a dialogue between the presenter, the panelists and the general users so that accurate judgment and evaluation of the company can be made.

Description

An Internet Bi-direction Public Relations System and Method Therefor}

The present invention relates to an internet-based interactive public relations system and a method for promoting the same, and more particularly, to an internet-based interactive public relations system and a public relations method capable of promoting and exchanging opinions between presenters and viewers in real time on the Internet.

Typically, a major activity in a company's business activities is Investor Relations (IR), which provides the shareholders and investors with accurate information about the company's business activities, financial position, and management policies. In other words, it means business activities for the purpose of increasing the value of the company by increasing the understanding and trust of the company, securing a friendly shareholder base, and smooth funding. The term IR (Investor Relations) activity used in the following specification It should be interpreted as meaning corporate PR activity.

Such IR activities may include forms through general shareholders' meetings, investment briefing sessions, corporate briefing sessions, on-site activities of corporate visits and industrial visits, public announcements through press conferences and business reports, and other telephone, Internet, newspaper, magazine or TV presentations. There are various forms of corporate public relations through various forms of mass media, such as the fact that most of the IR activities are actively conducted around investment presentations and corporate presentations.

IR activities such as investment briefings and corporate briefings will be announced in advance of the scheduled date and time of the event, and the attendees will present the company's greetings, the company's introduction, and the theme of the event through the presenter's presentation. Listening and answering questions by experts such as panels or questions of the general public by answerers.

In the past, IR activities of companies such as conference halls and conference rooms of hotels are notified to shareholders and investors of the schedule and contents, and the presenters announce to the shareholders and investors who participated in the promotion. After it's over, most of the time, it takes the form of an off-line way to promote what you want to know by answering questions from analysts and fund managers.

On the other hand, in the form of an online method, some internet sites are promoting online, but the description data of the offline is moved online, the contents are text-based, and the videos are provided on a limited basis. In addition, in the case of broadcasting, the presenter was a unidirectional form in which the presenter unilaterally provided the contents to the viewer in the form of a service based on Video On Demand (VOD).

This traditional method of public relations has had to provide a large space to accommodate a large audience, in the case of the off-line approach, and to schedule and confirm the meeting schedule to analysts, fund managers, and relevant participants a few weeks ago.

In addition, since a large number of audiences have to move to participate in the meeting, the traveling time is increased due to traffic congestion, which is a wasteful factor.

In addition, due to space and time constraints, only a limited number of public relations can be promoted, and companies are judged by evaluation data of analysts and fund managers. Therefore, there is no direct evaluation opportunity for the public.

On the other hand, in the case of the online method, only a limited number of promotional materials of selected companies were provided, and text-based brief contents were provided.

In the case of evaluators' evaluation data and companies, short information was provided, and in the case of broadcasting, there was no timeliness with VOD.

In addition, there was almost no user participation in one-way broadcasting, and most of the contents provided were mostly timeless data such as old business reports, financial statements, and audit reports.

The present invention was devised to solve the above problems, and an object of the present invention is to provide an Internet-based two-way public relations system that can provide publicity information to a large number of people in a timely manner in real time using the Internet of the company's public relations To provide a way to promote.

Another object of the present invention is an Internet-based two-way public relations system that allows accurate judgment and evaluation of a company to be made by communicating with each other to exchange opinions among presenters, experts and viewers, such as during a public broadcast over the Internet. And to provide a method for promoting the same.

Another object of the present invention is to implement a corporate public relations activity without restriction of time and space through the Internet to prevent waste of travel time due to the preparation of promotional activities and the participation of a large number of people, and also in accordance with the distribution of data and secure space The present invention provides an internet-based two-way promotion system and a method for promoting the same, which greatly reduce costs.

1 is an explanatory diagram showing a configuration of an embodiment in which an Internet-based interactive promotion system according to the present invention is realized.

Figure 2 is a block diagram showing the configuration of a promotional server and promotional data production means according to the present invention

3 is a flowchart illustrating a method of receiving an Internet promotion broadcast by a user according to the present invention.

4 is an example of a broadcast window provided in a promotional broadcast room according to the present invention.

5A is an example of a panel asking window provided for a panel by the present invention.

5B is an example of a question view window provided to a panel or general user by the present invention.

6 is an example of the question view window displayed on the presenter's computer according to the present invention;

7 is an example of a chat window provided by the present invention.

8 is a flowchart illustrating a method in which a public relations server services a promotional broadcast according to the present invention.

<Explanation of symbols for the main parts of the drawings>

11-1, 11-2, ..., 11-n: Client 12: Internet

13: PR server 14-1, 14-2, ..., 14-n: Answerer

15: PR data production means 16-1, 16-2, ..., 16-n: panel

22: Panel Information Database 23: Member Information Database

24: VOD Database

In order to achieve the above object, the Internet-based interactive promotion system according to the present invention includes a plurality of clients equipped with an Internet browser and obtaining information on the Internet; Promotional data production means for producing and transmitting promotional data; A public relations server providing the public relations data transmitted from the public relations data production means to the plurality of clients through the Internet and in the opposite direction; A plurality of respondents providing answers to questions about the promotional data provided by the promotional server; And a plurality of panels providing analysis data about the promotional data provided by the promotional server.

Internet-based two-way promotion method according to the present invention comprises the steps of being connected to the public relations server to enter the identification information to log in; Checking whether the program is being broadcast, and executing the promotion broadcast player to enter the promotion broadcasting room; Viewing a promotion broadcast through a broadcast window provided by the promotion server; Asking a question in the question window and the question view window of the broadcast window; Informing the presenter of the question; Providing the question to an answerer and providing an answer to the question via the Internet; And providing a chat window between the panel, the answerer, and the general accessor.

Public information server according to the present invention comprises a panel information database for storing information about the panel and the data asked by the panel; A member information database for storing personal information and identification information of a person who has registered as a member in the public relations server; It is composed of a VOD database for storing VOD data.

Promotion data production means according to the present invention includes multimedia data generating means for producing a video and audio data of the presenter to announce the contents of the promotion; Means for providing a presentation material for providing the publicity content to the presenter: consists of.

An embodiment of the present invention configured as described above will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing the configuration of an embodiment in which the Internet-based interactive promotion system according to the present invention is realized.

A plurality of clients 11-1, 11-2, ..., 11-n mount an Internet browser and obtain information through the Internet 12.

The Internet 12 connects networks installed around the world to provide a communication network.

The promotional broadcast data production means 15 produces the promotional data and provides it to the promotional server 13.

The publicity server 13 transmits the publicity data transmitted from the publicity broadcast data production means 15 to the plurality of clients 11-1, 11-2, ..., 11-n through the Internet 12. Data in the opposite direction, and vice versa.

Multiple respondents 14-1, 14-2, ..., 14-n receive questions about promotional data from the client or multiple panels and provide answers.

A number of panels 16-1, 16-2, ..., 16-n analyze the promotional data and ask questions.

2 is a block diagram showing the configuration of a promotional server and promotional data production means according to the present invention.

Public information server 13 according to the present invention includes a panel information database 22 for storing information about the panel; A member information database 23 for storing personal information and identification information about a person who has registered as a member in the publicity server 13; A VOD database 24 for storing VOD data output from the encoder 25; An encoder 25 for receiving and encoding promotional broadcast data transmitted from the promotional broadcast data producing means 15; A chat room server 21-1 for providing chat rooms to the panel and the general user; A web server 21-2 for accessing the public information server 13 and providing data to a panel for requesting data; An FTP server 21-3 for providing the public relations data to the chat room server 21-1 and the web server 21-2; A first media server 21-4 for providing VOD data stored in the VOD database 24 to the chat room server 21-1 and the web server 21-2; The second media server 21-5 provides a real time broadcast provided by the encoder 25 to the chat room server 21-1.

The chat room server 21-1, the web server 21-2, the FTP server 21-3, the first media server 21-4, and the second media server 21-5 are central processing means. (21);

The promotional broadcast data production means 15 includes a presenter 15-1 for presenting contents to be promoted; A presenter computer 15-2 which communicates with the public relations server 13 and provides the presenter 15-1 with a panel question, a question view window for a broadcaster, and the like; Multimedia means (15-3) comprising a camera, a microphone, and the like for converting the video, the presentation material, and the voice of the presenter (15-1) into electrical signals; It consists of a presentation material providing means (15-4) for displaying the presentation to the presenter (15-1).

3 is a flowchart illustrating a method of receiving an Internet promotion broadcast by a user according to the present invention.

Multiple clients 11-1, 11-2, ..., 11-n or multiple panels 16-1, 16-2, ... 16-n have a promotional broadcast IR mounted therein. The browser is connected to the promotion server 13 through the Internet 12 (step S31).

Clients (for example, 11-2) or panels (for example, 16-1) subscribed to the member input identification information (for example, ID numbers, passwords, etc.) to request login.

The promotion server 13 searches for the identification information input by the client 11-2 in the member information database 22 and approves login (step S32).

If it is broadcasting by checking whether it is being broadcasted, after executing the promotional broadcast IR player (step S34), it enters the promotional broadcast IR room, and if not, immediately enters the promotional broadcast IR room (step S35).

When the client 11-2 or panel 16-1 enters the promotional broadcast IR room, a broadcast window 41 is provided as shown in Fig. 4 (step S36).

The broadcast window 41 includes a broadcast display area 42 in which a broadcast is displayed; And a video / audio adjustment button 43 that can adjust the video and audio displayed on the broadcast window.

When the broadcast start signal is transmitted from the promotional broadcast data production means 15 while the broadcast window 41 is displayed, the promotional broadcast provided by the promotional server 13 is activated by starting the promotional broadcast IR player. (Step S37).

In the case of determining whether the panel is a panel, as shown in Fig. 7, when the panel 16-1 selects the question button 78 that there is a question, the panel 16-1 is shown in Figs. 5A and 5B. A question window 51 and a question view window 55 are provided as shown.

The question window 51 includes a question input area 52 for inputting a question; A cancel button 53 for canceling the content entered in the question input area 52; Send button 54 for transmitting the content entered in the question input area 52 to the promotion server 13;

The question view window 55 includes an interrogator information display area 56 for the questioner so far, and a question content display area 57 for displaying the content of the question; A cancellation button 58 for transmitting to the public relations server 13 that the question doctor has disappeared; The application button 59 for transmitting a message indicating that there is a question to the public relations server 13;

The panel 16-1, which has sent the questioning intention, inputs a question to the question window 51 when the question request signal is received from the host, and selects the send button 54 to send the question to the public relations server 13. Inform.

The promotional server 13 displays the question from the panel 16-1 on the presenter computer 15-2 of the promotional broadcast data producing means 15 and informs the presenter 15-1 (step S38).

As shown in Fig. 6, the presenter computer 15-2 is provided with a question view window 61 to indicate that there is a question from the panel.

The question view window 61 is similar to the question view window 55 provided to the panel or the client, but has a questioner information display area 62 for the questioner so far; A question request button 64 for receiving a question of a questioner displayed in the questioner information display area 62; And a question content display area 63 for displaying the question content of the selected questioner by clicking on the question request button 64.

When the presenter 15-1 selects a question request button 64 and requests a question, the public relation server 13 sends a questionable signal to the panel 16-1 (step S39).

The panel 16-1 receiving the questionable signal selects the send button 54 of the question asking window 51 and transmits the question content input to the question input area 52 to the public relations server 13 (step). S40).

The promotional server 13 displays the question contents on the presenter computer 15-2.

In addition, the public relations server 13 provides a panel of questions to the plurality of responders 14-1, 14-2, ..., 14-n.

One of the respondents (for example, 14-2) sends an answer to the question to the public information server (13).

The public relations server 13 receives the response data and displays the announcement data providing means 15-4.

The presenter 15-1 announces the answer data displayed on the presentation data providing means 15-4 to provide data on questions and answers through the Internet 12.

In this way, when the publicity broadcast proceeds and the planned program is completed, the public information server 13 stores the broadcast data in the VOD database 24 and transmits the broadcast end signal to all the connected computers (step S41).

When the broadcast termination signal is received from the public relations server 13, each client and panel who have connected to the public relations server 13 terminate the public relations IR player (step S42).

As illustrated in FIG. 7, the client (eg, 11-2) who listened to the promotion broadcast, through the selection of the chat room list button 77 of the chat window 71, to solve the question arising from the promotion broadcast. You can join any chat room you want.

The chat window 71 includes a participant roster area 72 displaying a chat participant; A conversation preparation area 73 for preparing a conversation to be inputted; A conversation content display area 74 in which the conversation content is displayed; A broadcast view button 75 for selecting a broadcast window 41; A broadcast data download button 76 for downloading broadcast data; A chat room list button 77 for displaying a list of chat rooms currently opened; Consists of a question button 78 to provide a question viewing window 55.

The chat windows provided in this way are currently displayed chat rooms, and one of them can be selected to join the chat room or a new chat room can be opened to participate in the chat room (steps S43 and S44).

In the chat room attribute data, it is determined whether the client participating in the chat room is the owner (step S45). If the owner is the owner, the chat room property is designated and the attribute is stored in the chat room property data and the user participates in the conversation (step S46).

If not, the prepared conversation is displayed in the conversation contents display area 74 by preparing the conversation in the conversation preparation area 73 and pressing the enter key (step S47).

The conversation about the contents of the promotional broadcast is ended and the conversation ends (step S48).

To download the promotional broadcast data during or after the conversation, the broadcast data is downloaded by clicking the download broadcast data button 76 (step S49).

8 is a flowchart illustrating a method in which a public relations server services a promotional broadcast according to the present invention.

The promotional server 13 creates a promotional broadcast chat room (step S81) and waits for a connection (step S82).

A client (for example, 11-2) or a panel (for example, 16-2) connects and inputs identification information to log in (step S83).

The successful client 11-2 or panel 16-2 is registered in the promotional broadcast chat room, and the broadcast window 41 shown in Fig. 4 is provided (step S84).

If a signal for requesting confirmation during broadcasting is input from the client 11-2 or the panel 16-2 (step S85), it is determined whether it is on the air (step S86). The Internet address of the server) is transmitted to the client 11-2 or panel 16-2 (step S87).

If not, the scheduled broadcast time is transmitted to the client 11-2 or the panel 16-2 (step S88).

When the broadcast stop request signal is input (step S89), the broadcasting ends (step S90).

When the room join signal is input from the client 11-2 or the panel 16-2 (step S91), the chat window 71 and the chat room list shown in FIG. 7 are transmitted (step S92), and the chat room selection signal is transmitted. If it is input (step S93), the client 11-2 or the panel 16-2 is connected to the chat room to provide a conversation (step S94), and when all participants leave, the chat room is closed (step S95).

When a room open request signal is input from the client 11-2 or the panel 16-2 (step S96), the room list request signal is placed on the room list, the room is created and provided (step S97), and the conversation proceeds.

When a data down request signal is input from the client 11-2 or panel 16-2 (step S98), the Internet address of the Internet site where the data is located is transmitted (step S99).

If the client 11-2 or panel 16-2 is found to be a panel (step S100), if a question request signal is input from the panel 16-2 (step S101), it is stored in the interrogator queue. (Step 102), if a question cancel signal is input (step 103), the panel 16-2 is deleted from the questioner queue.

When a question is input from the panel 16-2 (step S105), the question is transmitted to all clients or panels connected (step 106).

The panel 16-2 questions entered into the interrogator queue are sent to the presenter computer 15-2 to await permission.

If the presenter 15-1 accepts the question (step S107), the questioner, that is, the panel 16-2, is selected from the questioner queue to transmit the questionable signal (step S108).

As described above, according to the present invention, by implementing the corporate publicity activities through the Internet not only can deliver the publicity broadcasts of companies or organizations to a large number of people in real time, but also can provide publicity activities without spatial and time constraints. In addition, it is effective to allow the presenter to communicate with the panelists or the general users so that accurate judgment and evaluation of the company can be made and also the public opinion can be reflected in the public relations activities. .

It is a useful invention that prevents wasted travel time due to the preparation of other public relations activities and the participation of a large number of people, and also greatly reduces the occurrence of all costs due to distribution of data and securing space.

On the other hand, by applying this it can be similarly applied to general conferences, seminars or symposiums based on the Internet, and in addition, various modifications, changes, additions, etc. within the spirit and scope of the present invention, such modifications, etc. Should be considered to be within the scope of the following claims.

Claims (7)

A plurality of clients equipped with an Internet browser and obtaining information on the Internet; Promotional data production means for producing and transmitting promotional data; A public relations server providing the public relations data transmitted from the public relations data production means to the plurality of clients through the Internet and vice versa; A plurality of respondents that provide answers to questions about the promotional data provided by the promotional server; And a plurality of panels providing analysis data on the promotional data provided by the promotional server. The system of claim 1, wherein the promotion server comprises: a panel information database storing information about the panel; A member information database for storing personal information and identification information of a person who has registered as a member in the public relations server; A VOD database for storing VOD data; An encoder for receiving and encoding promotional broadcast data transmitted from the promotional broadcast data production means; A VOD database storing VOD image data output from the encoder; A chat room server providing chat rooms to the panel and the end user; A web server for accessing the public relations server and providing data to a panel requesting data and a general user; An FTP server for providing the promotional material to the chat room server and the web server; A first media server providing VOD data stored in the VOD database to a chat room server and a web server; And a second media server configured to provide the chat room server and the web server with the real time broadcast provided by the encoder. The broadcast window of claim 1, wherein the broadcast window provided by the promotion server comprises: a broadcast display area in which a broadcast is displayed; Internet-based two-way promotion system, characterized in that consisting of; video / audio adjustment buttons that can adjust the video and audio displayed on the broadcast window. The method of claim 1, wherein the promotional data producing means comprises: multimedia data generating means for producing a video and audio data of a presenter who announces the contents of the promotion; Internet-based two-way promotion system, characterized in that consisting of; presentation material providing means for providing the public information to the presenter. Connecting to the promotion server and logging in by inputting identification information; Checking whether the program is being broadcast, and if the program is being broadcast, entering a public relations broadcasting room by executing a promotional broadcast player; Viewing a promotion broadcast through a broadcast window provided by the promotion server; Asking a question in the question window and the question view window of the broadcast window; Informing the presenter of the question; Displaying to the presenter by a question request of the presenter; Providing the question to an answerer and providing an answer to the question via the Internet; And providing a chat window between the panel, the answerer, and the general accessor. The display apparatus of claim 5, wherein the broadcast window comprises: a broadcast display area in which a broadcast is displayed; Internet / interactive promotion method comprising a; video / audio control button for adjusting the video and audio displayed on the broadcast window. The apparatus of claim 5, wherein the chat window comprises: a waiter area displaying a waiter; A conversation preparation area for preparing a conversation to be input; A chat contents display area in which chat contents are displayed; A broadcast view button for selecting a broadcast window; A broadcast data download button for downloading broadcast data; A chat room list button displaying a list of currently opened chat rooms; Question button to provide a question view window; Internet-based two-way promotion method comprising a.