KR100481038B1 - Method for providing goods information of home shopping and embodied system thereof - Google Patents

Abstract

The present invention relates to a method for providing home shopping product information and a system implementing the same. In the method of transmitting a broadcast source transmitted through a plurality of broadcast channels through a local operator (SO) local channel according to broadcast schedule information, at least one Extracting the broadcast source from the broadcast channel to create broadcast schedule information for the broadcast source; Transmitting the broadcast source through the SO local channel according to the broadcast schedule information; Retrieving information about a product included in the broadcast source while monitoring a broadcast source transmitted through the SO local channel; By providing the searched information through the SO local channel in real time with the broadcast source being transmitted, by providing a home shopping product information providing method and a system for implementing the same, a cable TV subscriber with home shopping broadcast contents By viewing the additional information about the product appearing on the broadcast, there is an effect that can determine in real time the authenticity of the product information, such as the price and performance of the product provided on the home shopping broadcast.

Description

Home shopping product information providing method and system implementing the same {METHOD FOR PROVIDING GOODS INFORMATION OF HOME SHOPPING AND EMBODIED SYSTEM THEREOF}

The present invention relates to a method for providing home shopping product information and a system implementing the same. More particularly, when a broadcasting source transmitted to a plurality of broadcasting channels is transmitted through a local operator (SO) local channel according to the broadcasting schedule information, monitoring is performed. The present invention relates to a method for providing home shopping product information and a system implementing the same, by searching for information on a product included in a broadcast source and transmitting the retrieved information in real time with the broadcast source. Here, the SO local channel is a channel allocated by the SO for transmitting a specific broadcast source in the SO and is one of a plurality of channels operated by the SO.

In general, home shopping is a general selling method in which a seller provides goods and services information through various advertising media, the buyer makes a purchase decision based on the advertisement contents, orders through a communication medium, and the seller delivers the goods to a place designated by the buyer. do.

CATV, among the leading media for home shopping, can produce dramatic products with superior reproducibility, realism, realization, and playfulness in product advertisements compared to other advertisement media. Also, CATV supports wide frequency bandwidth. It is attracting attention as a next-generation medium for advertisement of various merchandise sales because it can secure more broadcasting channels than the airwaves limited to radio frequency resources.

On the other hand, general subscribers of CATV can access various information transmitted through CATV, thereby widening the choice of broadcast contents to watch, while sequentially accessing a plurality of channels in order to obtain the information they need in the selected channel. You should watch the broadcast contents for a certain time.

In order to solve this problem, broadcast sources transmitted from a plurality of channels are extracted to create broadcast schedule information, and broadcast sources transmitted from a plurality of channels through a specific channel, for example, an SO local channel, to the general subscriber according to the prepared broadcast schedule information. By providing the information, the general subscriber can easily obtain necessary information within a limited time.

However, even when the broadcast sources transmitted from the plurality of channels are provided through the SO local channel according to the broadcasting schedule information, the general subscriber watching the broadcast sources is provided only by unilaterally watching the broadcast contents broadcast through the CATV. There is a problem that can not actively determine the authenticity of the information.

Therefore, when a broadcast source of a plurality of channels through the SO local channel is transmitted in accordance with the broadcast schedule information, a new method for providing additional information that can determine the authenticity of the information about the product advertised in the broadcast of each channel and There is a need for a system that implements this.

The present invention has been made to solve the above-mentioned problems, the method for transmitting the information along with the broadcast content transmitted by searching for additional information on the product advertised in the broadcast while monitoring the broadcast home shopping broadcast content and the same; The purpose is to provide a system to implement.

In order to achieve the above object, the home shopping product information providing method according to the preferred embodiment of the present invention is a method for transmitting a broadcast source transmitted to a plurality of broadcast channels through a SO (System Operator) local channel according to the broadcast schedule information. (A) extracting the broadcast source from at least one broadcast channel to create broadcast schedule information for the broadcast source; (b) transmitting the broadcast source through the SO local channel according to the broadcast schedule information; (c) retrieving information about a product advertised in the broadcast while monitoring the broadcast transmitted through the SO local channel; and (d) transmitting the retrieved information through the SO local channel in real time together with the broadcasting source being transmitted.

The information on the product is characterized in that the information that can determine the authenticity of at least one of the price of the product or the performance of the product advertised in the broadcast over the SO local channel.

In a home shopping product information providing system according to a preferred embodiment of the present invention, a system for transmitting a broadcast source transmitted through a plurality of broadcast channels through an SO local channel according to broadcast schedule information, wherein the broadcast source is transmitted in at least one broadcast channel. And a scheduling unit for extracting the information about the broadcast source, a monitoring unit for monitoring the broadcast transmitted through the SO local channel according to the broadcast schedule information, and transmitting information about a product advertised in the broadcast. At least one client that transmits a broadcast according to a server configured to include an information providing unit and broadcast information received from the server, and transmits information about the product through the SO local channel in real time together with the broadcasting source being sent. It is configured to include.

Hereinafter, with reference to the accompanying drawings for the embodiment of the present invention will be described.

1 is a block diagram of a home shopping product information providing system according to the present invention. According to FIG. 1, the home shopping product information providing system according to the present invention includes a server 100 and one or more clients 200.

The server 100 includes a scheduling unit 110 that edits and configures broadcast schedule information, a monitoring and control unit 120 that monitors and controls a broadcast situation, and an information transmitter 130 that transmits broadcast schedule information and information about a product. It is configured to include).

The client 200 is configured to include a play unit 210 for transmitting a broadcast according to the broadcast schedule information transmitted from the server 100.

The server 100 and the client 200 constituting the home shopping product information providing system according to the present invention can be implemented as a personal computer or workstation, the personal computer or workstation is mounted according to a preferred embodiment of the present invention Specified by S / W. The functions of the S / W mounted on the server 100 and the client 200 will be described in brief.

2 is a flowchart schematically showing an implementation process of a method for providing home shopping product information according to the present invention. According to FIG. 2, the server 100 extracts a home shopping broadcast source from a home shopping broadcast channel transmitted from an SO (system operator) (hereinafter, described by exemplifying four home shopping broadcast channels of CH 1, CH 3, CH 5, and CH 7). By scheduling (S210), the broadcast scheduling information generated in the scheduling process is transmitted to the client 200 via the transmission network (S220).

After receiving the broadcasting schedule information, the client 200 mixes subtitles and image information with the home shopping broadcasting source for each channel transmitted from the SO (S230), and then mixes the mixed home shopping broadcasting according to the broadcasting schedule information with the SO local channel (hereinafter, referred to as a broadcasting schedule). Allocating CH 9 to the SO local channel will be described. The user of the server 100 monitors the broadcast contents transmitted through the SO local channel (S250) and searches for additional information on the products appearing on the broadcast in real time on a website (S260) and transmits them to the client 200 in real time. (S270).

The client 200 renders additional information on the product received from the server 100 in real time to the broadcast source currently being broadcast (S280) and sends it to the general subscriber (S290), so that the cable subscriber is advertised through the home shopping broadcast. It is possible to determine the authenticity of the price or performance of the goods.

When the server 100 organizes broadcast programming information of local channels of a plurality of SOs and retrieves additional information of goods appearing on a broadcast, the server 100 is provided to a central station that manages a plurality of SOs according to the present invention. Although it is preferable to install the server, the server 100 may be installed in a program provider (PP) in the case of providing the homecoming broadcasting source directly configuring the PP and the additional information of the goods appearing on the broadcast. Hereinafter, a case where the server 100 is installed in a central station that manages a plurality of SOs will be described.

Next, the configuration and function of each module of the S / W will be described in detail below.

3 is a flow chart for explaining the operation of the scheduling unit of the home shopping product information providing system according to the present invention. According to FIG. 3, the scheduling unit 110 performs a video advertisement encoding step S310, a schedule preparation step S320, and a schedule transmission step S330.

In the video advertisement encoding step (S310), a home shopping broadcast source is extracted from a home shopping channel (CH 1, CH 3, CH 5, CH 7) transmitted by a system operator (SO), and an image is obtained and encoded in the form of MPEG 2.

The schedule preparation step (S320) refers to the extracted broadcast source type and source file information to generate broadcast schedule information that schedules subtitles and transmission types to be attached to the source file and the source file. The broadcast source may be a home shopping live input for product advertisement, an MPEG video, and a subtitle cut.

The source file information includes communication related information of the SO providing the source file, that is, IP address or channel information of the SO uniquely specifying the SO in the communication network, and the server 100 uses the communication related information of the SO. Data can be exchanged with the client 200 on the SO side.

The transmission form is information for setting a form of transmitting a plurality of home shopping channel broadcasts through a local channel, and may be set in the form of a full screen, a two-split, a three-split, a four-split, and various broadcast screens according to the user's intention. Can be set.

The caption cut to be attached to the source file means additional information for more effectively advertising a product appearing in a home shopping broadcast, and may be a combination of text and images. The information on the subtitle cut is preferably specified in advance in the schedule preparation step and included in the broadcast schedule information.

The duration of the broadcast source means a broadcast time for each of a live input source, an MPEG video, and a subtitle cut. In the case of a live video source or a subtitle cut, the transmission time is directly set according to a broadcast schedule by a user who edits a schedule. In the case of an MPEG video, the transmission time may be automatically calculated through parsing an MPEG file. The transmission time for the broadcasting source is included in the broadcasting schedule information together with the broadcasting mode information of the broadcasting source.

To this end, in the schedule preparation step (S320), it is desirable to provide a separate interface for the user to set the transmission type, broadcast source transmission time, and broadcast programming information.

The schedule transmission step (S330) transmits the broadcast programming information generated in the scheduling process to the client through a transmission network. Preferably, the transmission network utilizes a general public data network capable of transmitting data at high speed, but more preferably, a dedicated network and a CATV network established between the server 100 and the client 200.

 Since the broadcast programming information is transmitted in real time through the transmission network, a separate broadcast programming information storage step is not required, but it is preferably stored as a separate file in order to immediately deal with an emergency situation. An urgent situation may include a communication network failure, a server system down, etc. In this case, the stored broadcast programming information may be loaded to provide the broadcast programming information to the client 200 on the recovery and offline of the system.

Figure 4 is a flow chart for explaining the operation of the play unit of the home shopping product information providing system according to the present invention. Referring to FIG. 4, the play unit 210 of the client 200 includes a broadcast programming information loading step S410, a broadcast source selection step S420 and S430, a rendering and mixing step S440, a time checking step S450, and the like. The play time determination step S455 and the play step S460 are performed.

In the broadcasting programming information loading step (S410), the broadcasting programming information is received from the server 100 and loaded into the client 200.

In the broadcast source selection step (S420, S430) to determine the broadcast order and transmission type for the broadcast source by selecting the advertising video and the live video source according to the broadcast schedule information. The selected broadcast source becomes a home shopping broadcast source for each channel transmitted from the SO.

In the rendering and mixing step (S440), the image merged by rendering or mixing subtitle cut information including text, image, etc., to enhance the advertising effect of the product appearing in the selected broadcast source to the broadcast source. Create

Here, rendering refers to a process of inserting additional information related to an image, such as subtitle cut information, into the image. When the image is a subtitle cut, the image may further include meta information other than the image to give a dynamic effect of the image. .

In addition, the mixing may be performed using a separate external mixing equipment, but it is preferable to use an internal mixing method that does not use a separate external mixing equipment.

In this case, internal mixing refers to a video signal being merged into a single video signal without using an external device such as a mixer or a switcher. It is applied to the input signal of the system that provides the video signal, and thus obtains the mixed video output. In other words, the home shopping broadcast source may be applied as an input to a subtitle system to perform a mixing function in the subtitle system itself.

In the time check (S450) and the play time determination step (S455), the transmission time allocated to the broadcast source is periodically checked to determine that transmission to the broadcast source should continue if the allocated time has not elapsed.

The play step (S460) transmits the rendered and mixed video information through the SO local channel (hereinafter referred to as CH 9) according to the broadcast schedule information when it is determined that the broadcast source is in the broadcast source transmission time.

Figure 5 is a flow chart for explaining the operation of the information providing unit and the play unit of the home shopping product information providing system according to the present invention. According to FIG. 5, the real-time information providing unit 130 performs a product information retrieval step S510 and a real time transmission step S520, and the play unit 210 of the client performs real-time mixing S530, S540, and S550. The play step S560 is performed.

In the product information retrieval step (S510), the user of the server 100 determines whether to provide additional information on a product advertised on the broadcast while monitoring the broadcast contents transmitted through a local channel, and the necessity of providing additional information is required. If possible, conduct a real-time search for additional information on the website. The additional information about the product may be information to help determine whether the information about the product included in the broadcast content is authentic, such as the price of the product and the performance of the product.

In the product information transmission step (S520), the additional information about the product searched by the user is transmitted to the client 200 in real time.

Accordingly, the real-time information providing unit 130 of the server 100 preferably provides a user interface for monitoring home shopping broadcasting contents transmitted from the SO and transmitting the retrieved additional information to the client 200.

The play unit 100 of the client 200 is received from the server 100 in the process (S530, S540) of performing the rendering step (S440) and the broadcast source selection step (S420, S430) described in FIG. The additional information about the product is mixed in real time with the broadcast source currently transmitted through the SO local channel (S550) to transmit the merged output image. As a result, the cable subscriber can effectively watch home shopping broadcasted through the SO local channel through a single channel, and can verify the authenticity of the price or performance of the product using additional information of the product advertised through the home shopping broadcast. You can judge.

On the other hand, the present invention is not limited to the above-described typical preferred embodiments, but can be carried out in various ways without departing from the gist of the present invention, various modifications, alterations, substitutions or additions are common in the art Those who have knowledge will easily understand. If the implementation by such improvement, change, replacement or addition falls within the scope of the appended claims, the technical idea should also be regarded as belonging to the present invention.

As described in detail above, according to the present invention, the cable TV subscriber may watch additional information on the product appearing on the broadcast along with the contents of the home shopping broadcast, and thus, product information such as price and performance of the product provided on the home shopping broadcast. It is effective to determine the authenticity of the real-time.

1 is a block diagram of a home shopping product information providing system according to the present invention.

Figure 2 is a flow chart schematically showing the implementation process of the home shopping product information providing method according to the present invention.

Figure 3 is a flow chart for explaining the operation of the scheduling unit of the home shopping product information providing system according to the present invention.

Figure 4 is a flow chart for explaining the operation of the play unit of the home shopping product information providing system according to the present invention.

Figure 5 is a flow chart for explaining the operation of the information providing unit and the play unit of the home shopping product information providing system according to the present invention.

<Explanation of Signs of Major Parts of Drawings>

100 ... Server 110 ... Scheduling

120 Monitoring and control unit 130 Information transfer unit

200.Client 210 ... Play

Claims (5)

In the method for transmitting a broadcast source transmitted to a plurality of broadcast channels through a local channel according to the broadcast schedule information, (a) extracting the broadcast source from at least one broadcast channel to create broadcast schedule information for the broadcast source; (b) transmitting the broadcast source through the local channel according to the broadcast schedule information; (c) retrieving information about a product advertised in the broadcast while monitoring the broadcast transmitted through the local channel; and (d) transmitting the searched information through the local channel in real time together with the broadcasting source being transmitted. The method of claim 1, wherein in step (a), The broadcasting source is a home shopping product information providing method characterized in that it comprises at least one of a commercial program, video and text of the product. The method of claim 1, wherein in step (a), The broadcast channel is plural and the broadcast schedule information includes a broadcast source and broadcast transmission type information transmitted from the broadcast channel. The broadcasting transmission form information is home shopping product information providing method characterized in that it comprises a screen splitting information for simultaneously representing the broadcast source. The method of claim 1, wherein in step (c), The information on the product is a method of providing home shopping product information, characterized in that it is possible to determine the authenticity of at least one of the price of the product or the performance of the product advertised in the broadcast through the local channel. In a system for transmitting a broadcast source transmitted to a plurality of broadcast channels through a local channel according to the broadcast schedule information, A scheduling unit which extracts the broadcast source from at least one broadcast channel to create broadcast schedule information for the broadcast source, and a monitoring unit that monitors the broadcast transmitted through the local channel according to the broadcast schedule information and the broadcast A server including an information providing unit configured to transmit organization information and information about a product advertised in the broadcast; And at least one client that transmits a broadcast according to the broadcasting schedule information received from the server, and transmits information about the product through the local channel in real time together with the broadcasting source being transmitted.