KR100445970B1 - System and method for advertising on Internet - Google Patents

Abstract

There is provided an advertisement method and system for displaying a predetermined advertisement only when the content or form of a web page of a site accessed by a user meets certain conditions. The advertisement executor, the condition table and the advertisement data are installed in the user's computer. While the user is surfing the web using the web browser, if the content or format of the web page that the user accesses matches the condition specified in the condition table, the advertisement specified in the condition is executed. The advertisement data may be stored in the user's computer or may be installed in another site. The advertisement launcher generates a log file of the executed advertisement. The number of logs is more than a certain number or every time the advertisement executor uploads a log file to the advertisement management server. In addition, the latest version of the advertisement executor, condition table, and advertisement data are downloaded from the advertisement management server. It is also possible to receive an ID for each user and to compensate according to the number of times of viewing the advertisement. The advertisement management server may create statistical data about advertisement execution from log files received from the advertisement executor and use it as marketing data.

Description

Internet advertising method and system {System and method for advertising on Internet}

The present invention relates to a method and system for advertising on the Internet, and more particularly, to a method and system for advertising so that a predetermined advertisement appears only when the content or form of a web page of a site accessed by a user meets certain conditions.

With the development of the Internet, it has emerged as one of the major advertising media. In addition, various advertising methods have been proposed or used according to the characteristics of the Internet different from the existing advertising media.

Examples of how a user may advertise while web browsing on the Internet include banner advertisements that provide advertisements in the form of images or text on portions of the page; A pop-up advertisement for generating a new window for advertisement at the step of downloading the web page; A compulsory advertising method (see Japanese Patent Application Laid-Open No. 1999-0081831) and the like that provide an advertisement window together with a document file window while the user uses the communication network and always display the advertisement window.

Regardless of the characteristics of the Internet users, these advertisement methods have a problem in that advertisements are not only deteriorated in efficiency, but also may provide an unpleasant effect to the user and thus have an adverse effect.

In order to solve this problem, a database of relevant advertisement screens and related sites is constructed according to a search keyword inputted by a user. Intermediate-type advertisement consisting of temporarily outputting the advertisement screen by matching the relevant advertisement screen from the database built in the web, and outputting the web page of the relevant site corresponding to the search keyword after the temporary advertisement screen is completed (Public Publication 1999-0078982) ; When a user accesses a web server and registers with a user's unique information such as region, age, gender, ID, job, hobby, etc., the web server outputs the selected advertisement to the user's browser according to the user's access information. Advertisement method has been proposed to show the advertisement according to the user's profile or propensity, such as (Patent Publication 2000-0007842).

According to this method, since an advertisement of a field that a user is interested in appears, the utility of the advertisement is increased, and the advertisement serves as useful information from the user's point of view.

However, these methods are inconvenient because the user must enter a search word or input his or her interests. In addition, these methods have the disadvantage that they only work at the specific site that implements the method and do not work at other sites in general.

SUMMARY OF THE INVENTION The present invention has been made in view of this point, and an object of the present invention is to provide an internet advertising method and system for displaying an advertisement only when a web page viewed by a user meets certain conditions.

Another object of the present invention is to provide an Internet advertising method and system that can operate on any website as long as it meets certain conditions.

Another object of the present invention is to provide an Internet advertising method and system that can display an advertisement to a desired class of users without the user's special operation.

1 is a block diagram showing the configuration of an advertising system according to the present invention.

2 is a flowchart illustrating an operation of an advertisement executor for executing an advertisement when a predetermined condition is satisfied while the user surfs the web.

3 is a flowchart illustrating a process in which the advertisement executor accesses the advertisement management server every predetermined time, uploads an advertisement execution log file, and downloads new versions of files.

4 is another embodiment of FIG. 2 and FIG. 3, when the user executes the web surfing and uploads an advertisement execution log file by accessing the advertisement management server when the predetermined number of advertisement execution logs is executed. And, it is a flowchart showing the operation of the advertisement executor when downloading a new version of the file.

The advertisement executor, the condition table and the advertisement data are installed in the user's computer. While the user is surfing the web using the web browser, if the content or format of the web page that the user accesses matches the condition specified in the condition table, the advertisement specified in the condition is executed. The advertisement data may be stored in the user's computer or may be installed in another site. The advertisement launcher generates a log file of the executed advertisement. The number of logs is more than a certain number or every time the advertisement executor uploads a log file to the advertisement management server. In addition, the latest version of the advertisement executor, condition table, and advertisement data are downloaded from the advertisement management server. It is also possible to receive an ID for each user and to compensate according to the number of times of viewing the advertisement. The advertisement management server may create statistical data about advertisement execution from log files received from the advertisement executor and use it as marketing data.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing the configuration of an advertising system according to the present invention.

The user computer 100 is provided with a web browser 110 for viewing web documents. The user surfs the websites 400a..400n on the Internet using the web browser 110. The user computer 100 is also provided with an advertisement executor 120 for capturing the contents when the web browser 110 reads the web document and confirming that certain conditions are satisfied to execute the advertisement. The advertisement launcher 120 can be downloaded by accessing the advertisement management site 200. When the advertisement launcher 120 is installed, the advertisement launcher is executed in the background and the user uses the web browser 110 to install the web. When you read a document, you capture its contents. When the advertisement launcher 120 is downloaded, the ID 130 for distinguishing each advertisement executor, the condition table 140 defining the conditions under which the advertisement is to be operated, and the advertisement data 150 storing the contents of the advertisement are also downloaded. Will be.

The ID 130 is unique to each advertisement executor and is given when the user downloads the advertisement executor. The ID 130 for identifying the advertisement executor is not necessarily required, and it is of course possible to execute the advertisement without distinguishing the ID. However, in the case of using the ID 130, it is possible to accumulate cyber money in proportion to the number of times the user views the advertisement, or to analyze how many times the advertisement is viewed by the user's personality such as gender, age, and occupation. .

The condition table 140 is a document that defines which advertisement is to be executed according to the content or format of the web document. The condition table 140 may be changed from time to time at the request of the advertiser in the advertisement management site 200. The advertisement executor 120 accesses the advertisement management site 200 to download the latest condition table 250 every predetermined time or when certain conditions are met. In addition, when using the ID 130, it is also possible to use a different condition table 140 according to each ID. For example, it is possible to classify the adult ID table and the minor ID table to provide an adult condition table and a minor condition table. The configuration of the condition table 140 will be described later.

The advertisement data 150 has contents of an advertisement executed when a web document read by a user satisfies a predetermined condition. The advertisement data 150 does not necessarily need to be installed in the user's computer 100, and may exist as an advertisement DB 310 in a separate advertisement server 300, or the user computer 100 and the advertisement DB 310 may be provided. Can be present in both. Since the advertisement data 150 installed in the user computer 100 has a high execution speed, it is preferable to include the advertisement data 150 in the advertisement data 150.

In the user's computer 100, or preferably, a log file 160 for recording the fact that the advertisement executor 120 executes the advertisement is provided. The log file 160 records the name, date and time of the advertisement executed by the advertisement executor 120. The advertisement executor 120 transmits the log file 160 to the advertisement management site 200 when a predetermined condition is satisfied.

The advertisement management site 200 transmits the advertisement executor 120 and necessary files to the user computer 100, receives the advertisement execution log files from the advertisement executors 120, and outputs statistics related to the executed advertisement. The advertisement management server 210, the advertisement executor 240 for transmitting to the user computer 100, the condition table 250, and the advertisement data 260, and the condition editor 270 for editing the condition table 250. ), An advertisement viewing DB 220 for storing statistical data related to the advertisement viewing of the user, and a member information DB 230 having personal information of members.

The advertisement reading DB 220 receives the information about the advertisement executed from the advertisement executors 120 installed in the user computer 100 and makes a database. The content that can be stored in the advertisement view DB 220 includes the type and number of advertisements executed, the statistic of the members who viewed the advertisement (for example, the ratio of male to female, the ratio of age group, occupation ratio, etc.). There is this. The advertisement reading DB 220 can also be used as a material for marketing and can also be used to determine advertising costs.

The member information DB 230 is required when installing the advertisement launcher 120 to the member subscribers, and does not need to be provided when the information on the user who installed the advertisement launcher 120 is not necessary. In the member information DB 230, information about the ID 130, gender, age, occupation, residence, etc. of the installed advertisement launcher 120 is recorded. In addition, in the case of rewarding the user for advertisement execution, information such as the user's name, address, social security number, and the like is also stored.

The advertisement executor 240, the condition table 250, and the advertisement data 260 are transmitted to the user when the user accesses the advertisement management site 200. Even if a user who has already downloaded the advertisement executor 240, the condition table 250, and the advertisement data 260 has a new version of the files 240, 250, and 260, the new version of the file is downloaded again.

Condition editor 270 is a tool that helps the administrator to easily edit the condition, but does not necessarily exist in the advertisement management site (200). It is also possible to edit the condition table using a general text editor without using the dedicated condition editor 270.

Next, the configuration of the condition tables 140 and 250 will be described. The condition table stores at least content about a condition under which an advertisement is to be executed and an action to be executed when the condition is satisfied. It may also contain information about the event that triggers the conditional search.

Examples of conditions under which an advertisement should be executed include the following.

-A particular word appears more than a certain number of times

Ex) if (Is_word_found (video, 3) == 1) action (); // execute action () if the word "video" appears more than 3 times in a web document.

-When the background color of a web document is a specific color

Ex) if (Is_background (black) == 1) action (); // Execute action () when the web document's background color is black.

-When a certain date is reached while searching web documents

Ex) if (check_date (1, 10, 2001) == 1)

if (check_time (12,30) == 1) action (); // Run action () at 12:30 on October 1, 2001.

Examples of the operation to be performed include the following.

-Display specific web pages in a new window

Ex) Show_web_page ("http://www.nuridata.com/advertisement/ad0123.html"); // Open a new window and display the web document http://www.nuridata.com/advertisement/ad0123.html.

-Change desktop image of user desktop to specific image

Ex) Change_wallpaper ("adimg.jpg"); // change desktop image of user's desktop to adimg.jpg

-Display flying text on your screen protection screen

Ex) Run_text_screen_saver ("cheap mall hit event"); // Display "cheap mall hit event" on user's screen saver screen

-Display of translucent characters moving on the user's screen

Ex) Show_transparent_text ("Cheap Shopping Mall Jackpot Event", 10, 300); // Display the translucent text of "cheap shopping mall jackpot" on the user's screen at speed of 10 300 msec.

-Display moving picture on user's screen

Ex) Animate_desktop_icon ("icon1.jpg", 10, 300); // Display icon1.jpg as 300 msec at 10 speed on user's screen

On the other hand, it is preferable to appropriately select the advertisement data to be executed in accordance with the conditions. For example, a user accessing a website where the word "video" appears three or more times may be considered interested in a video or a movie. Therefore, it is preferable that the condition table 140 includes various conditions and an instruction to execute an advertisement suitable for each condition.

It is also possible that the ad executor does not always capture the web document, but only captures the web document when certain events occur, such as when a user visits a new site. Examples of such events include the following.

-When capturing web documents only if the URL has changed

Ex) if (New_web_page_opened () == 1) conditional statement; // Capture web documents only if the URL has changed to see if they meet the conditions.

-Capture only when instructed by ad management server

Ex) if (Command_received () == 1) conditional statement; // Capture web documents only if instructed by the ad management server to see if they meet the conditions.

Next, the operation in the advertisement executor 120 will be described in detail with reference to FIGS. 2 to 4.

2 is a flowchart illustrating the operation of the advertisement executor 120 to execute an advertisement when a certain condition is satisfied while the user surfs the web.

When the user reads the web document using the web browser 110, the advertisement launcher 120 captures and reads the web document (S210). On the other hand, if an event is described in the condition table, the web document is captured only when the event occurs, for example, when the command is received from the advertisement management server or the URL is changed.

The advertisement executor 120 reading the web document compares this with the conditions of the condition table 140. That is, if the condition of the condition table 140 is a condition in which the word "video" appears three or more times, it is checked whether the word "video" appears three or more times in the read web document (S220).

If the read web document does not match the condition defined in the condition table 140 (NO in step S230), the user exits without performing any operation and matches (YES in step S230). To execute the specified operation (S240). For example, if the condition is satisfied,

Show_web_page ("http://www.nuridata.com/advertisement/ad0123.html");

, The advertisement data is read through the Internet and displayed in the user's web browser. Such advertisement data may be advertisement data 150 stored in a user's computer, or may be advertisement DB 310 stored in an advertisement server 300 connected on the Internet.

The advertisement executor 120 records the fact in the log file 160 after executing the advertisement (S250). The recorded advertisement execution log data includes an executed advertisement, an executed date and time, and the like. If an ID is assigned to each user, the ID of the user may also be stored. The log file 160 stored as described above is transmitted to the advertisement management server 210 later.

FIG. 3 is a flowchart illustrating a process in which the advertisement executor 120 accesses the advertisement management server 210 to receive updated files and uploads the advertisement execution log file 160 at a predetermined time or when a predetermined condition is satisfied.

Whenever a predetermined time or a predetermined condition, for example, an update command from the ad management server 210 or a condition that the log file size is larger than a predetermined size is satisfied, the advertisement executor 120 transmits to the ad management server 210. Connect (S310). When the advertisement executor 120 accesses the advertisement management server, the advertisement executor 120 may automatically enter a user ID and password assigned to each of the advertisement executors 120.

The advertisement executor 120 connected to the advertisement management server 210 is more than the file owned by the advertisement executor 240, the condition table 250, or the advertisement data 260 stored in the advertisement management site 200. Check whether there is a new version of the file (S320).

If there is a new version of the file, the file is downloaded (S330), and the user's computer is updated with the new version of the file (S340). If there is no new version of the file, steps S330 and S340 are omitted.

The advertisement launcher 120 connected to the advertisement management server 210 also uploads the advertisement execution log file 160 recorded by the advertisement management server 210 to the advertisement management server 210 and deletes the uploaded advertisement execution log file 160. To create a log file from the beginning again (S350).

The ad executor 120 uploading the log file 160 ends the file update and log file upload process by terminating the connection with the ad management server 210 (S360).

By the above procedure, the advertisement executor 120 downloads a new version of the file and uploads the advertisement execution log file recorded therein. The advertisement management server 120 receiving the advertisement execution log file creates the advertisement reading DB 220 by making it into a database. The created advertisement reading DB 220 can be utilized as various marketing materials. In particular, when the member information DB 230 includes demographic data such as a user's gender, age, and occupation, and the user's ID is included in the advertisement execution log file 160, demographic advertisement statistics are displayed. You can get it.

Briefly, from the user's advertisement launcher 120, information such as A executed by a person 10 times, b person 5 times, and c person 15 times is executed. This can be seen from the received log file 160. In addition, it can be seen from the member information DB 230 that a person is a man in his 20s, a man b is a woman in his 30s, and a woman in his 20s. Accordingly, the advertisement management server 210 calculates the statistics that a man in his 20s executes an advertisement 10 times, a woman in his 20s executes 15 times and a woman in his 30s executes 5 times. You can write

2 and 3 illustrate an example in which the advertisement executor 120 connects to the advertisement management server every predetermined time or when a predetermined condition is satisfied, but FIG. 4 executes the advertisement in accordance with the condition and logs file 160. ) Shows the operation flow of the advertisement executor 120 when accessing the advertisement management server 210 when the number of advertisement execution logs is greater than a predetermined number when the advertisement execution fact is stored.

In FIG. 4, steps S410 to S450 are the same as steps S210 to S250 in FIG. 2, and thus a detailed description thereof will be omitted.

The advertisement launcher 120 executing the advertisement and storing the advertisement execution fact in the log file 160 checks whether the number of advertisement execution logs recorded in the log file 160 is a predetermined number, for example, 100 or more (S460). . At this time, instead of checking whether the number of logs is above a certain number, it is also possible to check whether the size of the log file is above a certain size.

If the number of the advertisement execution log is more than the specified number, the advertisement executor 120 accesses the advertisement management server 210 (S470). When the advertisement executor 120 accesses the advertisement management server 210, the advertisement executor 120 may automatically input a user ID and password assigned to each of the advertisement executors 120.

Since the procedure (steps S480 to S499) after accessing the advertisement management server 210 is the same as the procedure from steps S320 to S360 described with reference to FIG. 3, a detailed description thereof will be omitted.

While the invention has been described using some preferred embodiments, these embodiments are illustrative and not restrictive. Those skilled in the art will appreciate that various changes and modifications can be made without departing from the spirit of the invention and the scope of the rights set forth in the appended claims.

As described above, according to the present invention, since the advertisement is displayed only when the web page viewed by the user meets a predetermined condition, the advertisement can be displayed in the field of interest to the user, thereby increasing the advertising effect.

In addition, since any website can be operated as long as it meets certain conditions, the user can advertise regardless of the site to which the user is connected, thereby increasing the advertising effect.

In addition, since the advertisement can be sent according to the content of the web page that the user is connected, there is an effect that the advertiser can show the advertisement to the desired class of users.

Claims (15)

Capturing the content of web pages that users access using a web browser, Comparing the contents of the captured web page with the conditions described in the conditions table, As a result of the comparison, if the content of the web page matches any one or more of the conditions described in the condition table, executing the advertisement specified in the condition Internet advertising method comprising a. The internet advertisement method of claim 1, further comprising: creating and storing a record of an advertisement executed after the advertisement execution step. The Internet advertisement method according to claim 2, wherein the record relating to the advertisement includes an executed advertisement, an executed time, and a user ID. The Internet advertisement method of claim 2, further comprising transmitting a record of the executed advertisement to a specific site through the Internet and deleting the record of the executed advertisement every predetermined time. The Internet advertisement of claim 2, further comprising: transmitting a record of the executed advertisement to a specific site through the Internet and deleting the record of the executed advertisement if the record of the executed advertisement is equal to or greater than a predetermined amount. Way. The internet advertisement method according to claim 2, further comprising accessing a site storing the condition table and downloading an updated condition table if the record of the executed advertisement is equal to or larger than a predetermined amount. The internet advertisement method of claim 1, further comprising accessing a site storing the condition table and downloading an updated condition table every predetermined time. The method according to any one of claims 1 to 7, The condition table further includes an event to capture a web page, Internet advertising method characterized in that to capture the web page only when the event is satisfied. A condition table that records the conditions that the webpage must satisfy and information about the advertisement to run when each condition is met, A log file that records information about the ads that ran under conditions A process of capturing the contents of a web page that a user accesses using a web browser, comparing the contents of the captured web page with the conditions described in the condition table, and as a result of the comparison, the contents of the web page A program for executing the procedure of executing the advertisement specified in the relevant condition and storing the record of the executed advertisement in the log file in the log file when one or more of the conditions described in the condition table match. A computer-readable recording medium that records the data. 10. The computer program product of claim 9, wherein the program further includes an ID for identifying each program. A condition table that records the conditions that the webpage must satisfy and information about the advertisement to run when each condition is met, Capturing the contents of a web page that a user accesses using a web browser, comparing the contents of the captured web page with the conditions described in the condition table, and as a result of the comparison, the contents of the web page An advertisement executor that executes the advertisement specified in the condition when one or more of the conditions described in the condition table match. A number of user computers with An advertisement management site including a condition table and an advertisement launcher for downloading to each user's computer, Ad server that stores data about the ads to run Internet advertising system comprising a. 12. The Internet advertisement system according to claim 11, wherein the user computer further includes advertisement data for executing an advertisement. 12. The method of claim 11, wherein the advertisement executor records the facts in a log file after executing an advertisement, and accesses the log file to the advertisement management site when the log file satisfies a predetermined condition. Uploading to the management site and the Internet advertising system, characterized in that further performing the step of deleting the log file. The method according to claim 13, wherein, when the advertisement executor accesses the advertisement management site, the version of the condition table or the advertisement executor stored in the advertisement management site is higher than the version of the condition table that it has or its version. In the case of the Internet advertising system, characterized in that it further comprises the step of downloading a file of the version. The method of claim 13, The advertisement management site further includes a member DB that stores demographic data of the user who downloaded the advertisement executor. The ad launcher is given a unique ID, The ID of the ad launcher is recorded in the log file. The advertisement management site, the Internet advertising system, characterized in that for creating demographic statistics on the advertisements run from the demographic data recorded in the log file and the member DB received from the advertisement executor.