KR100432365B1 - A marketing method by the recommendation - Google Patents

Abstract

The present invention relates to a method of introducing a buyer through a recommendation and paying a certain reward point to the corresponding recommender according to the purchase activity of the buyer.

The recommendation marketing method of the present invention is a marketing method using a computer for selling tangible and intangible goods or services to a plurality of potential buyers through the introduction of recommenders, wherein the recommender registers recommender registration information including a payment identifier. Inputting to; Generating an identification code unique to the recommender and outputting the identification code; Inputting, by the recommender, introduction information including a mobile communication number and a recommender identification code of a specific buyer into the computer; Creating an introduction message based on the introduction information, and sending a short message to the mobile terminal having the mobile communication number by attaching a callback URL to the introduction message; Identifying the short message and accessing the computer using a callback URL on the short message; Extracting the identification code of the recommender corresponding to the connected buyer, and paying the first reward point for the identification code.

Description

Recommended marketing method {A MARKETING METHOD BY THE RECOMMENDATION}

The present invention relates to a marketing method for inducing a purchase of a new product using a wired or wireless data communication network such as the Internet. Particularly, the present invention relates to a recommender who is introduced to a buyer through a recommendation and responds according to the purchaser's activity. It is about how to pay points.

With the development of the Internet, the exchange of information between at least two computer systems in remote locations is possible. The emergence of such a network not only activates electronic commerce which closes the trade of goods through the exchange of electronic documents, but is also used as a new marketing means and advertising means.

New products or products arrive at the end consumer through various marketing channels. Consumers encounter new products and make purchases through advertisements or introductions around them.

However, today's reality is that products or software programs displayed in online shopping malls do not have a proper marketing path. In particular, software programs are delivered to the end consumer as they are loaded into the computer or to the buyer through the computer peripherals store. Therefore, a buyer purchases a program at the same time as purchasing a computer device or is introduced to a software through a cashier of a store.

However, if the software being sold is a new product, it is not easy to expand the sales network unless the store clerk actively introduces the software to the buyer. It is also possible for a software developer to build their own dealership network and sell directly, but for a small developer this is no easy task.

In particular, in the case of software developed exclusively for mobile devices such as cellular phones, smart phones, PDAs, etc., it is virtually impossible to market its own program to end consumers without the active cooperation of a backbone network operator such as a mobile carrier.

It is an object of the present invention to provide a new marketing method that can facilitate the sale of new programs, particularly software programs newly developed for mobile communication devices.

It is also an object of the present invention to provide a method of enhancing 1: 1 marketing to a consumer by paying a certain reward point to a referrer who introduced a potential buyer.

Other objects and advantages of the invention will be described below and will be appreciated by the practice of the invention. Furthermore, the objects and advantages of the present invention can be realized by means and combinations indicated in the appended claims.

The following drawings attached to this specification are illustrative of preferred embodiments of the present invention, and together with the detailed description of the invention to serve to further understand the technical spirit of the present invention, the present invention is a matter described in such drawings It should not be construed as limited to.

1 is a block diagram of a network system to which the lottery marketing method of the present invention is applied.

2 is a functional block diagram of a computer system that automates the marketing method of the present invention online.

3 is a process flow diagram of a registration process for recommendation of a preferred embodiment according to the present invention.

4 is a flow diagram of a process for sending an introduction message of a preferred embodiment according to the present invention to a potential buyer as a Short Message Service (SMS).

5 is a flowchart illustrating a reward point payment process of a preferred embodiment according to the present invention.

6 is a block diagram of an introducer registration screen of a preferred embodiment according to the present invention.

7 is a functional explanatory diagram for explaining a first reward point payment process as an embodiment according to the present invention.

8 is a functional explanatory diagram for explaining a second reward point payment process as an embodiment according to the present invention.

9 is a functional explanatory diagram for explaining a second reward point payment process according to another embodiment according to the present invention.

<Description of Symbols for Main Parts of Drawings>

100: data communication network 200: recommender terminal

300: buyer terminal 400: service server

450: database system

Recommended marketing method according to an embodiment of the present invention for achieving the above object is a marketing method using a computer for selling tangible, intangible goods or services to a plurality of potential buyers through the introduction of the recommender,

Inputting, by the recommender, recommender registration information including a payment identifier into the computer;

Generating an identification code unique to the recommender and outputting the identification code;

Inputting, by the recommender, introduction information including a mobile communication number and a recommender identification code of a specific buyer into the computer;

Creating an introduction message based on the introduction information, and sending a short message to the mobile terminal having the mobile communication number by attaching a callback URL to the introduction message; Identifying the short message and accessing the computer using a callback URL on the short message;

Extracting the identification code of the recommender corresponding to the connected buyer, and paying the first reward point for the identification code.

Another preferred marketing method according to the present invention is a marketing method using a computer for selling tangible and intangible goods or services to a plurality of potential buyers through the introduction of the recommender,

Inputting, by the recommender, recommender registration information including a payment identifier and a unique identification code into the computer;

Inputting, by the recommender, introduction information including a mobile communication number and a recommender identification code of a specific buyer into the computer;

Creating an introduction message based on the introduction information, and attaching a callback URL to the introduction message, and sending a short message to the mobile terminal having the mobile communication number;

Identifying the short message and accessing the computer using a callback URL on the short message;

Extracting the identification code of the recommender corresponding to the connected buyer, and paying the first reward point for the identification code.

In this case, the introduction information includes an introduction message for a specific product or service.

The recommended marketing method of the present invention comprises the steps of: the purchaser inputting purchase subscription information including payment acceptance information into the computer; Extracting an identification code of the recommender corresponding to the purchaser who has completed the payment; The method may further include paying a second reward point for the identification code.

In addition, when the marketing target of the present invention is a software program, the recommended marketing method of the present invention includes the steps of requesting, by the buyer, the computer to download a specific software program together with the payment acceptance; Downloading the program from the computer by the purchaser's terminal; Extracting an identification code of the recommender corresponding to the purchaser who has completed the download; The method may further include providing a second reward point for the identification code.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Prior to this, terms or words used in the specification and claims should not be construed as having a conventional or dictionary meaning, and the inventors should properly explain the concept of terms in order to best explain their own invention. Based on the principle that can be defined, it should be interpreted as meaning and concept corresponding to the technical idea of the present invention.

Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiment of the present invention, and do not represent all of the technical idea of the present invention, which can be replaced at the time of the present application It should be understood that there may be various equivalents and variations.

First, FIG. 1 shows a network system in which the marketing method of the present invention is realized.

As shown, the system comprises a recommender terminal 200, a purchaser terminal 300, a service server 400 and a data communication network 100 interconnecting them.

The recommendation terminal 200 is a fixed information communication terminal 200a, such as a desktop computer or a laptop computer equipped with a wired modem, or a mobile communication terminal such as a cellular phone equipped with a wireless browser, a laptop computer equipped with a wireless modem, a PDA. All of the mobile information communication terminals 200b and the like can be employed.

The recommender terminal 200 exchanges information with the service server computer 400 via a data communication network 100 such as a wired or wireless Internet network.

The purchaser terminal 300 is a potential purchaser's information communication terminal introduced to the service server 400 by the recommender, and a cellular phone, PDA, etc. capable of wireless Internet and SMS (Short Message Service) service may be employed. .

The service server 400 executes a recommender registration process, sends a short message with a callback URL attached to a plurality of potential buyers, analyzes the buyer's access behavior and purchase behavior, and provides a step-by-step recommender corresponding to the buyer. A computer system at the service provider that rewards reward points.

The service server 400 is a high-capacity computer system including a central processing unit, RAM, ROM, network interface, data storage device, and the like. Traditional personal computers or workstations with significant amounts of memory and processing power can be used as service servers.

The service server 400 can perform a large amount of work by executing a huge amount of mathematical calculations in information processing or database search. Pentium microprocessors, mainly from Intel, can be used as central processing units.

The functional configuration of this service server will be described later in detail with reference to FIG.

The data communication network 100 includes both a wired internet network using a main telephone network as well as a wireless internet network using a telecommunication network. That is, the data communication network 100 according to the present invention may adopt any form as long as it can transmit and receive data using a communication network regardless of wired or wireless.

Next, a functional configuration of the service server system will be described in detail with reference to FIG. 2.

The service server 400 is largely comprised of a server engine 410, a plurality of program modules 420 to 434, and a data storage device 450.

The program module is again a recommendation registration module 420, serial code generation module 422, introducer receiving module 424, SMS sending module 426, the first point payment module 428, the second point payment module ( 430, a payment processing module 432, and an order processing module 434.

The data store 450 also includes a number of database systems, such as the recommender database 452, the referral database 454, the order database 456, and the point database 458.

In this case, the server engine 410 is in charge of system operation, and in particular, receives a HyperText Transfer Protocol (HTTP) request for accessing a web page 411 identified by a Uniform Resource Locator (URL). A firmware program for providing a web page 411 to the 200 or the purchaser terminal 300. In particular, if the recommender terminal 200 and the purchaser terminal 300 is a mobile information communication device, the server engine 410 may use WML (Wireless Markup Language), XHTML (Extend HyperText Markup Language), CHTML ( A web document written in a wireless markup language such as Compact HyperText Markup Language) is provided to the client.

The recommender registration module 420 is a program module for building the recommender database 452 by executing the process routine of FIG. 3 described later.

The serial code generation module 422 is a random number generator that randomly generates a random number in order to provide a unique identification number to a qualified recommender. When the recommender directly enters his identification code, the serial code generation module 422 is omitted.

The introducer accepting module 424 is a program module for constructing the referral database 454 by executing the process routines of steps S405 to S410 of FIG. 4 described later.

The SMS sending module 426 is for sending a short message with an introduction message and a callback URL attached to the purchaser's mobile information communication device recommended by a specific recommender.

The first point payment module 428 extracts the corresponding recommender unique code from the mobile communication number of the buyer connected to the service server according to the link of the callback URL attached to the short message, and then introduces the recommender having the unique code to the recommender having the unique code. Program module that pays reward points.

The second point payment module 430 is a program module that pays reward points for purchases to recommenders who recommend the buyer when the recommended buyer purchases a specific product or downloads a software program from the corresponding service site.

The payment processing module 432 is a program module that charges the buyer and executes payment according to the buyer's order command.

The order processing module 434 is a program module for outputting an electronic order form to a corresponding buyer terminal in response to a purchaser's order request, receiving an electronic order including a purchase subscription, and building an order database.

In addition, the recommender database 452 stores and manages personal information information such as a recommender's name, social security number, address, etc., account information such as a bank account number, and a unique identification code.

The referral database 454 stores a plurality of buyer information that matches a particular recommender. That is, the introduction DB 454 stores the personal information (name, resident registration number, mobile communication number, payment identifier, etc.) of a plurality of buyers and the unique identification code of a specific recommender to correspond to each other.

The order database 456 stores and manages order information, shipping information, and payment information of a plurality of buyers input through the electronic order.

The point database 458 accumulates and manages the first reward point and the second reward point for each recommender. This reward point can be converted into cash and deposited into the recommender's account or converted into a specific prize.

Hereinafter, the recommendation marketing method according to the present invention will be described in detail with reference to FIGS. 3 to 9.

First, FIG. 3 illustrates a flow of a user performing a recommender registration through a service site.

A user who wants to become a recommender accesses the service server 400 using his or her information communication terminal (a personal computer or a mobile information terminal).

When the user requests the recommender registration in the state of accessing the service server 400 (S310), the service server transmits the recommender registration document to the corresponding user terminal (S320).

Receiving the recommender registration document transmitted from the service server, the browser of the recommender terminal interprets the HTML code of the registration document and displays it on the browser screen (S330).

While displaying the recommender registration document, the recommender inputs his / her personal information such as a name, social security number, and a bank account number such as a bank account on the registration document by using an input device such as a keyboard or a mouse. To the service server. (S340)

At this time, the recommender can also enter their own identification code on the registration document. In this case, the process of S370 to S380 of FIG. 3 is omitted.

The recommender registration module 420 of the service server, which has received the recommender registration information from the recommender, determines whether the corresponding user is qualified as a recommender (S350), and if not, outputs a message of non-registration (S360).

Here, the qualification of the recommender is arbitrarily determined by the service provider, and it is possible to set qualification conditions by setting limits such as age and occupation.

On the other hand, if the user is qualified as a recommender, the serial code generation module 422 generates a unique identification code for the recommender, and stores the identification code and the recommender registration information in the recommender database 452. (S370)

The unique identification code automatically generated by the serial code generation module 422 is output to the recommender terminal 200, and the recommender confirms and understands the recommender registration process.

Next, referring to FIGS. 4 and 5, a recommender introduces a plurality of purchase customers to a service site, and describes a process of receiving first and second reward points in return.

After completing the registration of the recommender, the recommender accesses the service server 400 to introduce a plurality of potential buyers to the service site.

In the state of accessing the service server, the recommender inputs an introducer acceptance request, and in response, the service server outputs an introducer acceptance document 500 of the form shown in FIG. 6 to the recommender.

The introducer acceptance document 500 of FIG. 6 is largely composed of an introduction message input field 502, an introducer identification information input field 504, and a recommender unique identification code input field 506.

Here, the introduction message input field 502 is a phrase that the recommender introduces a particular product or service to the buyer. Since the introduction message is later transmitted to the buyer's mobile communication terminal 300 via SMS, it is preferable that the introduction message be composed of a brief short message.

In the introducer identification information input field 504, a mobile communication number and personal information of a potential buyer to be introduced is posted.

In addition, the recommender unique identification code input field 506 is a unique identification code received from the service server or an identification code directly determined by the recommender is input.

As such, when the recommender creates an introducer reception document 500 and transmits it to the service server, the introducer reception module 424 of the service server extracts the introduced mobile communication number of the potential buyer and the unique identification code of the recommender. Store in the introductory database 454. Of course, the introducer reception module 424 stores the introduction message and the personal information of potential buyers as well as the mobile communication number and the unique identification code from the introducer reception document 500 in the introduction database 454. S410)

As such, when an introduction database 454 matching a number of buyers is established for a particular recommender, the SMS sending module 426 of the service server receives the buyer mobile communication number, the introduction message, and the recommender unique identification code from the introduction database 454. Extract. The SMS sending module 426 generates an SMS message by attaching a callback URL and a recommendation unique identification code to the extracted introduction message.

When the SMS message with the callback URL and the recommender's unique identification code is generated, the SMS server (not shown) requests the sending of the short message by transmitting the buyer mobile communication number together with the SMS message.

The SMS server connects to the transmitted mobile communication number, and then sends the SMS message to the corresponding mobile communication number.

The purchaser receives the SMS message, checks the introduction message (S430), and then accesses the service server (a web document or a swap document indicated by the linked URL) by selecting a link URL in the SMS message (S435).

When the buyer selects the link URL (S440), the CGI program in the service server 400 is driven (S445), and this server side program is unique to the buyer's mobile communication number and the recommender corresponding to the number from the introduction database 454. Extract the identification code (S450).

When the unique identification code of the recommender is extracted, the first reward point payment module 428 of the service server pays a certain reward point for the referral in return for the recommender, and the point is stored in the corresponding recommender storage area of the point database 458. Save to (S500).

The process of steps S435 to S500 will be described in more detail with reference to FIG. 7. When the buyer selects the URL link unit of the SMS message 320 displayed on the screen 310 of his mobile communication terminal, the service server ( 400) transmits the document corresponding to the URL to the buyer's mobile information and communication device, the first point payment module 428 extracts the buyer's mobile phone number from the SMS message, and introduces using the mobile phone number The corresponding recommendation identification code is extracted from the database 454.

When the recommender identification code is extracted in this way, the first point payment module 428 stores points generated by calculating points for the recommender in the point database 458.

In addition, the first point payment module 428 of the present invention may directly extract the recommender identification code attached to the SMS message and pay the first point for the recommender identification code.

As such, the purchaser who accesses the service server using the callback URL attached to the SMS message checks the electronic catalog provided by the service server, or browses digital content such as music files, software programs, image files, etc. (S510)

In this case, when the purchaser inputs a purchase request intention to the service server 400, the order processing module 434 of the service server transmits the electronic order form 460 to the corresponding purchaser (S520).

The purchaser who receives the electronic order form from the service server creates an electronic order by inputting necessary information in the electronic order form (S530), inserts a payment identifier such as a credit card number into the electronic order document, and retransmits the electronic order document to the service server. do.

At this time, if the payment identifier is not included in the electronic order, the service server outputs a payment request message to the buyer (S550), and if the payment identifier is included, the payment processing module 432 orders the payment using this payment identifier. To perform a payment corresponding to.

Hereinafter, embodiments of the second point payment process corresponding to steps S560 to S570 will be described with reference to FIGS. 8 and 9.

First, in the second point payment process according to the embodiment of the present invention shown in FIG. 8, the purchaser enters purchase order data 461 and payment information 462 into the electronic order form 460 received from the service server. When the electronic order is input again to the service server 400, the second point payment module 430 of the service server extracts the mobile phone number of the buyer from the IP address of the corresponding mobile information communication device.

In addition, the second point payment module 430 extracts the corresponding recommender identification code from the introduction database 454 based on the extracted mobile phone number.

The second point payment module 430 calculates a reward point corresponding to the purchase amount of the buyer, and stores the calculated point in the point database 458. At this time, the reward points are stored to match the extracted recommendation identification code.

Next, a second point payment process as another embodiment according to the present invention will be described with reference to FIG. 9.

In the present embodiment, the mobile telephone number input box 464 is provided in the electronic order form 460 separately.

Accordingly, the purchaser must enter his mobile phone number 464 together with the purchase order data 461 and payment information 462 when ordering a specific product or digital content. When the preparation of the electronic order in which the mobile phone number is input is completed, the purchaser transmits the electronic order to the service server 400 by selecting the transmission button 463 in the order.

The second point payment module 430 of the service server receiving the electronic order form 460 extracts a mobile phone number from the electronic order document, and extracts a recommender identification code from the introduction database 454 based on the mobile phone number. .

The second point payment module 430 calculates a reward point corresponding to the purchase amount of the buyer, and stores the calculated point in the point database 458. At this time, the reward points are stored to match the extracted recommendation identification code.

In addition, when the product of the present invention is a software program, after the download of the program is completed from the service server, the second reward point payment process corresponding to the above steps S560 to S570 may be executed.

As described above, the present invention is not limited to the above-described embodiments, and various changes within the equivalent scope of the technical concept of the present invention and the claims to be described below by those skilled in the art to which the present invention pertains. Of course, modifications and variations are possible.

The present invention can activate a recommendation by receiving a plurality of potential buyers from registered recommenders, and paying reward points for introduction and reward points for purchase for the recommenders who introduced the buyer.

In addition, the present invention can be usefully used for the promotion and marketing of early launch products or programs with low awareness of consumers by using a registered recommender as a marketing hub and introducing a plurality of potential buyers.

Claims (5)

As a computer-based marketing method to sell tangible and intangible goods or services to a large number of potential buyers through referrals. Inputting, by the recommender, recommender registration information into the computer; Generating an identification code unique to the recommender and outputting the identification code; Inputting, by the recommender, the introduction information including the mobile communication number and the recommender identification code of the potential specific buyer into the computer; Creating an introduction message based on the introduction information, and attaching a callback URL to the introduction message and sending a short message to a mobile terminal having the mobile communication number; Identifying the short message and accessing the computer using a callback URL on the short message; Extracting the corresponding recommender identification code based on the mobile terminal number of the connected buyer using the callback URL and paying the first reward point for the identification code; Inputting, by the buyer, purchase subscription information including payment acceptance information into the computer; And And extracting a corresponding recommender identification code based on the mobile terminal number of the purchaser who has completed the payment, and paying a second reward point for the identification code. As a computer-based marketing method to sell tangible and intangible goods or services to a large number of potential buyers through referrals. Inputting, by the recommender, recommender registration information including a unique identification code into the computer; Inputting, by the recommender, the introduction information including the mobile communication number and the unique identification code of the potential specific buyer into the computer; Creating an introduction message based on the introduction information, and attaching a callback URL to the introduction message and sending a short message to a mobile terminal having the mobile communication number; Identifying the short message and accessing the computer using a callback URL on the short message; Extracting the corresponding recommender identification code based on the mobile terminal number of the connected buyer using the callback URL and paying the first reward point for the identification code; Inputting, by the buyer, purchase subscription information including payment acceptance information into the computer; And And extracting a corresponding recommender identification code based on the mobile terminal number of the purchaser who has completed the payment, and paying a second reward point for the identification code. A computer-based marketing method for selling software programs to a large number of potential buyers through referrals. A registered recommender inputting introduction information including a mobile communication number and a recommender identification code of a potential specific buyer into the computer; Creating an introduction message based on the introduction information, and attaching a callback URL to the introduction message and sending a short message to a mobile terminal having the mobile communication number; Identifying the short message and accessing the computer using a callback URL on the short message; Extracting the corresponding recommender identification code based on the mobile terminal number of the connected buyer using the callback URL and paying the first reward point for the identification code; Requesting the computer to download a specific software program along with the payment acceptance; Downloading the program from the computer by the purchaser's terminal; Extracting the identification code of the corresponding recommender based on the mobile terminal number of the purchaser who has completed the download; And Recommend marketing method comprising the step of paying a second reward point for the identification code. delete delete