KR20220138462A - Digital leaflet matching system through big data-based consumer interest targeting analysis - Google Patents

Abstract

The present invention relates to a digital leaflet matching system and, more specifically, to a digital leaflet matching system through big data-based consumer interest targeting analysis that is made as one intuitive system capable of providing customized marketing information on nearby stores according to the contents and time set by a corresponding consumer rather than directly searching for information by a customer beyond human-to-human connections made offline as a convergence of information and communications technology (ICR) and Fintech, in which marketing using a smartphone is linked. To this end, the present invention comprises: a leaflet request terminal for requesting at least one of store information and sales information possessed by a store; a digital leaflet matching server for managing the information requested from the leaflet request terminal and generating and matching digital leaflets for distributing the information in a customized manner to a specific consumer; and a consumer terminal connected to the digital leaflet matching server to receive the distributed information and to check the information.

Description

Digital flyer matching system through big data-based consumer interest targeting analysis {DIGITAL LEAFLET MATCHING SYSTEM THROUGH BIG DATA-BASED CONSUMER INTEREST TARGETING ANALYSIS}

The present invention relates to a digital flyer matching system, and more specifically, a convergence of ICT (Information and Communications Technologies) technology and Fintech, which is linked to marketing using a smartphone, beyond the human-human connection made offline. A so-called big data-based consumer interest targeting analysis that enables customers to provide customized marketing information about nearby stores according to the content and time set by the consumer, rather than directly looking for information, as an intuitive system. It is about a digital flyer matching system through.

In the existing Internet environment, the platform was able to find necessary information and data only by accessing and searching by a searcher or user. As an example of this environment, what to eat even in the case of lunch time menu? What menu would you like? It has also been used as a means to find answers to simple problems.

Also, when it is cumbersome to go out or the weather is bad, you have to access the Internet and access a platform that offers delivery services, then go into categories and choose the menu that suits your taste.

Chicken? pizza? Or Chinese? There are often times when you can't come up with a menu that suits your taste. At times like this, everyone has their own way of thinking.

"Can someone recommend a menu for me?"

“Is there a gym near my neighborhood?” Try a search.

"Is there any cheap jeonseok in my neighborhood?" Try a search.

Also, while walking down the street at lunchtime, if you receive a flyer from the ladies who distribute flyers in front of the restaurant to promote the restaurant, you may ask, "Shall we just eat this today?"

Also, as mentioned above, I will introduce flyers distributed on the street to promote restaurants as an example.

First of all, it can be said that flyer distribution is the method most used as a means of publicity for small business owners or local merchants. Flyers appear every time you open a store or promote an event. Flyers on the street There are flyers distributed by part-timers to passersby, and flyers affixed to the front door of the residence are included.

However, I will explain the case of the existing flyer distribution method.

1. Design work for leaflet printing should be carried out.

2. Design work must be done with a computer program called [Illustration].

3. [Illustration] The work file must be submitted to the print shop.

4. The printing house uses large-size paper for basic printing, so 4,000 sheets of A4 size are the default.

5. It takes at least 3 days for it to be printed and delivered to small business owners by courier.

6. Small business owners should consult a distribution schedule and distribution location after hiring a flyer distribution company.

7. Small business owners pay the cost according to the number of flyers distributed to the flyer distribution agency.

8. Distribution of flyers Part-time workers distribute flyers to unspecified people at the location and time desired by small business owners.

Let's find out how much money is spent from the point of view of small business owners requesting distribution from flyer design when proceeding in the above order.

1. In order to design and print flyers, there are cases where small business owners do it themselves, but design requests are made based on the technology according to the program work.

2. The cost of a design request is set differently for each individual, but it can be viewed as around 50,000 to 100,000 won.

3. It costs about 100,000 won to print 4,000 sheets of A4 paper at a print shop.

4. Flyers A part-time job distributes an average of 500 leaflets per day, and the labor cost is set at 35,000 won.

In addition, on average, if you design, print, and distribute a total of 4,000 leaflets, design cost 100,000 won + printing cost 100,000 won + distribution labor cost 280,000 won = a total of 480,000 won, that is, for one leaflet The required cost will be 120 won.

However, most small business owners know this.

When 4,000 flyers are distributed, the promotional effect of the flyer is not 100%, so it can be seen that most small business owners dream and promote 5% or 3% of their expected customers. If we assume a 5% expectation, we are working with the expectation of success of 200 flyers (i.e., 200 customers). In that case, the expected cost of one leaflet would be 2,400 won compared to the total investment cost. In fact, if you can have that much publicity effect by investing the expected cost of 2,400 won, it will be a worthwhile publicity and investment for small business owners.

However, if you consider the 95% sweat and effort, and the paper that is actually made and thrown away for the 5% expectation, it will inevitably cause inconvenience even in the living environment. After I've been given flyers with information I don't even need, anyone can find a place to dispose of them. It is the act of crumpling or tearing and throwing away.

Also, with the development of TV media and Internet media, countless advertisements are mass-produced, and everyone is struggling in the flood of advertisements they do not need. Many imaginations and fantasies have come true, and with the development of the Internet today, we are living in a world we have only ever imagined.

However, even in the advanced Internet world, everything is available only when the user first approaches the Internet environment. For example, it is designed so that you can find the answer you want only if you proceed like "Mobile ON > Internet connection > Portal site connection > restaurant search".

In order to solve the above problem, an environment such as "Mobile ON > Acquire digital flyer (information and content of this digital flyer is acquired according to the content that is suitable for the user set first by the user)" is required, and the advertisement and If the marketing environment was mostly B2B or B2C, the newly required marketing environment can be said to be SB2C. In other words, the purpose is to further expand the area where small businesses and consumers can directly communicate.

In addition, while a service environment that matches small business owners with a specific small number of customers, not an unspecified majority, is required today, while most environments are exposed to most unspecified people such as TV, radio, Internet, and newspapers. It was marketing. In addition, flyers that are easily encountered in the vicinity are also targeted at unspecified people.

For example, assuming that a new car is released by Hyundai Motor Company, the Hyundai Motor Company headquarters will run a nationwide advertisement. Image advertisements for new cars will be conducted on TV, radio, and the Internet.

However, when a consumer visits a car dealership, the first people they meet are the dealership and its employees. In terms of customer management, these dealers often manage customers by sending direct DMs to customers who are first-time customers or who have previously purchased vehicles from the dealership.

As such, through this digital flyer, not only information about newly launched cars but also introductions to dealers can be naturally exposed to customers who are interested in automobiles, and dealership dealers can continuously collect data on new customers. From the consumer's point of view, they can receive information and data about newly launched cars without any hassle.

Accordingly, as the convergence of ICT (Information and Communications Technologies) technology and fintech, which is linked to marketing using smartphones, it goes beyond the offline human-human connection and the consumer does not search for information directly, but sets A situation in which development as a digital flyer matching system through big data-based consumer interest targeting analysis is required so that information on nearby stores can be provided as an intuitive system that can provide customized marketing for one content and time to be.

Republic of Korea Patent Publication No. 10-0432365 Republic of Korea Patent Publication No. 10-2020-0114474

The present invention has been devised to solve the problems of the prior art, and it is out of the inefficient and simple marketing environment using the conventional offline flyer, and according to the content and time set by the consumer, rather than directly looking for information by the consumer. The purpose of this is to provide a digital flyer matching system through so-called big data-based consumer interest targeting analysis that enables information about nearby stores to be provided as an intuitive system that can provide customized marketing to consumers.

In order to achieve the above object, the present invention, a leaflet request terminal for requesting at least any one or more of store information and sales information owned by the store; a digital leaflet matching server that manages the information requested from the leaflet request terminal and generates and matches a digital leaflet for distributing the information to a specific consumer in a customized way; and a consumer terminal connected to the digital flyer matching server to receive the distributed information and to check the corresponding information.

In addition, the digital leaflet matching server, leaflet request terminal, digital leaflet matching server, and characterized in that it is provided with a digital currency module for supporting the mutual payment for at least any one or more of the consumer terminal.

In addition, the digital leaflet matching server is characterized in that it is provided with a point management module for receiving the request history through the leaflet request terminal to support the digital point accumulation corresponding to the request history.

In addition, the point management module, after receiving the information distributed by the consumer terminal, receives a history of in-store payment made through the information, characterized in that it supports the digital point accumulation corresponding to the history.

In addition, the digital leaflet matching server is characterized in that it is provided with a store event guide module for supporting the event setting of the store corresponding to the request by the leaflet request terminal.

In addition, the store event guide module provides information on at least any one of the location of the store, contact information, new sales list, applied discount rate, and price when guiding the event separately for each store to the consumer terminal. It is characterized by transmitting.

In addition, the digital flyer matching server, characterized in that it is provided with a consumer information module for storing and managing the consumer information selected by the consumer terminal.

In addition, the digital leaflet matching server is characterized in that it comprises a digital leaflet management module for classifying and managing the digital leaflet generated based on at least any one or more of store information and sales information possessed by the store.

In addition, the digital leaflet matching server, characterized in that it is provided with a data pre-processing module for pre-processing the information data managed by the digital leaflet matching server.

In addition, the digital flyer matching server, based on the pre-processed data, the distribution of the customized digital flyer through at least any one or more of the consumer's region, gender, age, marital status targeting to target a plurality of consumer terminals and a distribution targeting module for generating data.

The digital leaflet matching system through big data-based consumer interest targeting analysis according to the present invention enables the consumer to provide customized marketing information about nearby stores according to the content and time set by the consumer, rather than directly looking for information by the consumer. It provides an intuitive system.

In addition, based on the above effect, it is possible to escape from the inefficient and simple marketing environment using the conventional offline flyer.

However, the effects of the present invention are not limited to the above-described effects, and the effects not mentioned will be clearly understood by those of ordinary skill in the art to which the present invention belongs from the present specification and accompanying drawings.

1 is a diagram schematically illustrating a digital flyer matching system through big data-based consumer interest targeting analysis according to the present invention;
2 is a diagram schematically illustrating a digital flyer matching server in a digital flyer matching system through big data-based consumer interest targeting analysis according to the present invention;

The terms or words used in the present specification and claims should not be construed as being limited to their ordinary or dictionary meanings, and the inventor may properly define the concept of the term in order to best describe his invention. Based on the principle that there is, it should be interpreted as meaning and concept consistent with the technical idea of the present invention.

Accordingly, the configuration shown in the embodiments and drawings described in the present specification is only one of the most preferred embodiments of the present invention, and does not represent all of the technical spirit of the present invention. It should be understood that various equivalents and modifications may be made.

Hereinafter, a digital flyer matching system through big data-based consumer interest targeting analysis according to the present invention will be described with reference to the drawings.

1 is a diagram schematically illustrating a digital flyer matching system through big data-based consumer interest targeting analysis according to the present invention.

The digital leaflet matching system through big data-based consumer interest targeting analysis according to the present invention basically includes a leaflet request terminal, a digital leaflet matching server, and a consumer terminal.

Referring to Figure 1, more specifically, the present invention is a leaflet requesting terminal for requesting at least any one or more of store information and sales information possessed by the store, and managing information requested from the leaflet requesting terminal, A digital leaflet matching server that generates and matches a digital flyer for distributing the corresponding information to a specific consumer in a customized manner, and a consumer terminal for receiving the distributed information in connection with the digital leaflet matching server, and checking the information is done by

Each of the flyer requesting terminal and consumer terminal accesses the digital flyer matching server through an online network, and stores information (eg, store location, history, goods/materials handled, industry type, last order time, business hours, etc.) and stores To register the product information you have (e.g., price, goods/services handled, origin, expiration date and type of food ingredients, etc.) This is for sending and receiving digital flyers, etc.) or by selecting and ordering a specific product or service in a store based on the digital flyer, tablet, netbook, PDA (personal digital assistant), PMP (portable multimedia player), smart It should be interpreted as including various communication means such as a phone, a wearable smart device, a point of sales (POS), and the like, and may include software for executing various functions provided by the manufacturer's server and the cloud server.

The digital flyer matching server can be built to serve as a kind of web server, database server, or mobile server, for example, to display the processed result on a web page through an online network or receive necessary input data to be transmitted through the web page. Here, the web page should be interpreted as including software for performing a specific task, and may also be built to provide an interface with an application installed on a desktop, laptop, smart phone, tablet PC, POS, and the like.

In addition, the online network referred to in the present invention may be a core network integrated with a wired public network, a wireless mobile communication network, or the portable Internet, and various services existing in the TCP/IP protocol and its upper layers, that is, Hyper Text Transfer (HTTP). Protocol), HTTPS (Hyper Text Transfer Protocol Secure), Telnet, FTP (File Transfer Protocol), DNS (Domain Name System), SMTP (Simple Mail Transfer Protocol), etc. , which is not limited to these examples, and refers to a data communication network capable of transmitting and receiving data in various forms comprehensively.

Hereinafter, specific details related to the leaflet request terminal and the consumer terminal will be described.

<Main components, functions and effects of leaflet request terminals and consumer terminals>

* Input module

- The leaflet request terminal and the consumer terminal may input contents and information corresponding to the process desired in the matching system through at least one of a text input method, a touch input method, and a voice input method.

- The input module may include a plurality of input keys and function keys for receiving numeric or character information and setting various functions, and the function keys include direction keys, side keys and shortcut keys set to perform a specific function, etc. , the input module may generate a key signal related to the function control of the leaflet request terminal and the consumer terminal and transmit it to the leaflet request terminal and the consumer terminal

- QWERTY keypad, 3*4 keypad, 4*3 keypad, Ball Joystick, Optical Joystick, Wheel Key, Touch key, Touch Pad and Touch It may be formed by any one or a combination of input means such as a screen (Touch-screen)

- For example, if the leaflet request terminal and the consumer terminal support the full touch screen, only the volume key for volume control formed on the side of the case of the terminal, the power key for screen on/off, and the mobile terminal on/off are included. In particular, various input signals such as an input signal instructing access to the digital flyer matching server, an input signal corresponding to authentication information input, an input signal instructing the selection of a specific sandbox, an input signal instructing to change the color and transparency of content, etc. It is also possible to generate an input signal, etc. and deliver it to the digital flyer matching server.

* Terminal control module

- It is also possible to control the overall operation of the digital leaflet matching system to be transmitted by the leaflet request terminal and the consumer terminal, as well as the signal flow between the inner blocks of the leaflet request terminal and the consumer terminal, and perform a data processing function to process data

- For example, the terminal control module is based on a Global Positioning System (GPS) for generating real-time location information of a central processing unit (CPU), an application processor, etc., and a leaflet requesting terminal and a consumer terminal. May be equipped with a measuring sensor

2 is a diagram illustrating a digital flyer matching server in a digital flyer matching system through big data-based consumer interest targeting analysis according to the present invention.

Hereinafter, we will look at specific details related to the digital flyer matching server.

<Main components, functions and effects of digital flyer matching server>

* Digital currency module

- Supports mutual payment for at least one of leaflet request terminal, digital flyer matching server, and consumer terminal

- For example, in digital flyer distribution, at least any one or more methods of a pre-charge method of the amount to be distributed and a method of recharging the amount to be distributed may be applied. In the pre-charge method, for example, 100,000 won can be charged in advance and flyers can be distributed as needed, so the module may provide a discount service.

- In addition, the discount service does not apply as the amount to be distributed is set at the distribution amount per leaflet.

- In addition, it may be supported to select a charging method after confirming whether the design work for distribution of digital flyers has been completed or whether distribution will be made with the basic design provided by the module.

- In addition, after selecting a charging method, it is supported to set the distribution quantity.

- In addition, the number of distributions can be set as the daily distribution limit, or by other methods, until the total number of leaflets to be requested is exhausted, etc.

- For example, if you set it to 1,000 copies per day, more than 1,000 copies will not be distributed. In some cases, it may be distributed over a long period of time.

* Point management module

- Supports the accumulation of digital points corresponding to the request history by receiving the request history through the leaflet request terminal

- After receiving the information distributed by the consumer terminal, it receives the history of in-store payment through the information to support the accumulation of digital points corresponding to the history.

- In addition, by supporting the use of points between multiple stores, it is possible to share points between small stores, encourage consumers to use points without restrictions and increase sales of the entire shared store.

- In addition, the accumulated points can be used in a variety of ways by enabling the consumer or client's points to be converted into at least one of cash and mobile coupons at the request of the terminal based on the accumulated point information.

- For example, when a leaflet request and a consumer terminal requests to convert accumulated points into cash, the bank account is received from the flyer request and the consumer terminal, and then the cash is transferred to the client/consumer bank account through the client/consumer authentication process and may deduct accumulated points compared to cash conversion.

- In addition, it is possible to support flyer requests and consumer terminals to convert only some of the accumulated points into cash.

- For example, the accumulated points can be donated according to the request of flyers and consumer terminals, so that when flyers and consumer terminals request donation of accumulated points, the points themselves are accumulated under the name of a specific donation organization, and then the donation organization You can also make it available for purchase in the store

* Store event information module

- Support for event setting of stores corresponding to the request by the flyer request terminal

- Informing the consumer terminal of events operated separately for each store, the location of the store, contact information, new sales list, and store information of at least any one or more of the applicable discount rate and price are transmitted together when the event is announced.

- For example, Seodaemun-gu, Eunpyeong-gu, Mapo-gu, Yongsan-gu, Jongno-gu, Namdaemun Market, Dongdaemun Market, Gwangjang Market, etc. Support for setting the region, setting the period for the event, such as time, day, month, etc., or setting the event as a store for the event if a specific store among the stores registered as a member requests to proceed with the event.

- In addition, a limited event can be held in detail through region, period, and store settings, so that consumers who meet the set conditions are interested in the event.

* Consumer information module

- Storing and managing consumer information selected by the consumer terminal

- As consumer terminals may be supported to apply for basic membership, region (enter residence address), gender selection (male or female), age selection (enter date of birth), marital status selection (married or single), contact information ( It is also possible to make it possible to select the communication company certification), the time available for leaflet issuance (make it possible to select by the time unit), and the choice of interests.

- In addition, in the area of interest, it may be supported to set in detail such as Real Estate > Apartment > Flatbed > (Sale, Jeonse, Monthly Rent, etc.)

- In addition, it may be supported to set up your favorite foods in detail such as Real Estate > Apartment > Flatbed > (Sale, Jeonse, Monthly Rent, etc.) in the area of interest.

- You can also choose your favorite food according to your taste.

- Also, in the case of meat, it can be subdivided into beef, pork, chicken, etc.

- Also, the exercise area can be divided into home fit, fitness, Pilates, yoga, etc.

- In addition, digital flyers can be issued only in the selected area of interest 7, and for digital flyers, the previously issued data is destroyed 24 hours after issuance. Consumer terminals that have not been issued may be supported for reissuance 24 hours after issuance.

- In addition, if it is determined that the issued consumer terminal is not necessary information, if you choose to reject the delivery of the information and digital leaflet in the "Modify member information" section, reissuance will not be made to the consumer terminal.

* Digital flyer management module

- Classify and manage digital flyers created based on at least one of store information and sales information owned by the store

- As the flyer client terminal may be supported to apply for basic membership registration, enter the name, business registration number (search), contact information, business location address, business type and business type, service product items and menus , member authentication (communication company authentication), etc. may be made possible

- In addition, the module can provide various design formats to an unspecified plurality of leaflet request terminals for free in a design format based on the preference of a digital leaflet selected by a large number based on the accumulated request history or distribution history of a plurality of leaflet requesting terminals. has exist

- In addition, create a client management page for a specified flyer request terminal, and the client management page provides a kind of MY page-like function and setting function. based on making

* Deployment targeting module

- Based on the pre-processed data, targeting data is generated to target the distribution of customized digital flyers through at least any one or more of the consumer's region, gender, age, and marital status to a plurality of consumer terminals.

In addition, looking more specifically at the digital flyer matching server in the present invention, various information data managed by the server (eg, store information (eg, store location, history, goods/materials handled, industry type, last order time) , business hours, etc.), product information owned by the store (e.g. price, goods/services handled, origin, expiration date and type of ingredients used in food, etc.), store information (e.g. product/service of the specified store) digital leaflet described about the service), information ordered by selecting a specific product or service in the store based on the digital leaflet, etc.) to obtain statistical data based on the pre-processed data, , it may include a mining analysis module for performing mining analysis based on at least any one or more of the pre-processed data and the obtained statistical data.

Additionally, looking at the digital flyer matching server in the present invention in more detail, the mining analysis performed by the mining analysis module among the digital flyer matching servers is time-series short-term analysis, that is, the concept of real-time data analysis, as well as management. It may include data analysis from a microscopic point of view for each data to be processed.

Here, the data pre-processing performed by the mining analysis module as a pre-step of mining analysis is processing various information data managed by the digital leaflet matching server to derive more helpful information for analysis, and more specifically, the processed data The process of reflecting trends and changes based on In addition, the data pre-processing performed by the data pre-processing module includes, in more detail, smoothing to remove noise from the corresponding data, normalization to refine the data to fit into a smaller range, and the corresponding data value. It may include discretization, etc., which replaces .

Looking at the mining analysis performed in the mining analysis module in detail, based on the pre-processed data, order history statistical data classified by the consumer's objective factors such as the consumer's residence region, age, gender, etc. is obtained, and the pre-processed data And based on a decision tree, a single analysis algorithm, through at least any one or more of the obtained statistical data, A model for generating “targeting data for targeting distribution to a plurality of consumer terminals” and “data of at least any one of preferred product data for each store according to each consumer, store data preferred by each consumer, and product data” After constructing or analyzing elements such as evaluation or emotion from data to cluster the distribution of opinions on related topics, or to quantify evaluations and provide statistical data, a model is constructed, and then different single analysis algorithms are placed in parallel to create a plurality of single analysis algorithms. It is also possible to update the analysis model in the form of a boosted tree by using the boosting technique, which is a combination/combination of analysis algorithms. Furthermore, the single defective analysis algorithm may be excluded when the analysis model is updated in the form of a plurality of single analysis algorithms by analyzing a pattern generated by repeating the single defective analysis algorithm among the single analysis algorithms.

In addition, looking at the mining performed in the mining analysis module, various information data managed by the digital flyer matching server are generally stored in the form of text data, and simple text data is unstructured data (unstructured data). ), making automated analysis difficult by itself. Therefore, in order to analyze text data, a process of formalizing (pre-processing) is performed to enable automated analysis.

Also, based on text mining, there is an opinion mining process that finds not only meaning from text but also emotional information about recorded text. The distribution of opinions on related topics can be clustered by analyzing factors such as, or evaluation, etc. can be quantified and provided statistically.

More specifically, if opinion mining is introduced into the mining analysis module, the information contained in the data classified by the consumer's objective factors such as the consumer's residence region, age, gender, etc., information data transmitted from flyer requests and consumer terminals, and overall digital You can easily check what kind of evaluation or emotion you have (eg, correlation with store preference corresponding to each data) for the data managed by the leaflet matching server, and what kind of evaluation (e.g.: It can be checked whether all data is related to store preference, etc.), so it can be helpful in making decisions through related algorithms.

In addition, based on the pre-processed data, any evaluation (e.g., consumer’s store preference by region, consumer’s store preference by gender, It is easy to check whether the customer has a store preference according to age, It can be checked whether the store preference according to age/gender, etc.) is being lowered, so it can be helpful in analyzing the classified and statistical data.

In addition, the digital flyer matching server uses a machine learning method based on at least one of preprocessed data and mining analyzed data to obtain at least any one or more information of the consumer's region, gender, age, and marital status. It may include a distribution targeting module that generates targeting data for targeting distribution of a customized digital flyer through a plurality of consumer terminals.

In addition, the digital flyer matching server uses a machine learning method based on at least one of preprocessed data and mining analyzed data to store preferred product data for each consumer and preferred store data for each consumer. and a preference generating module for generating at least any one or more data among product data.

More specifically, the distribution targeting module and the preference generating module are based on at least one of the data analyzed by the mining analysis module and the preprocessed data, Gradient Descent, which is one of the Machine Learning methods. “Targeting data for targeting the distribution of customized digital flyers to multiple consumer terminals through at least one information of the consumer’s region, gender, age, and marital status” and “Preference for each store by each consumer” using At least any one or more of product data, store data preferred by each consumer, and product data” is created. , It is a type of machine learning that learns while determining and executing an action according to a set policy and modifying the action policy based on the reward obtained according to the action.

Specifically, if we look at gradient descent, gradient descent is preferentially used in machine learning regression analysis to infer a 'function relationship' that finds out what function the given data is generated from, that is, from the data set (x, y). It can be said to be a process of generating a hypothesis using a learning algorithm, inputting data into the generated hypothesis, obtaining predicted value data, and finding out which equation is the equation corresponding to the hypothesis and what the coefficient means.

In addition, in machine learning regression analysis, when the coefficients of the equation are linear, it is called Linear Regression Analysis, and when there are several coefficients of the equation, it is called Multiple Linear Regression Analysis, and the test data is y= It is data created by mixing some errors in the x graph, and it shows the results of finding and performing weight values (w) and bias values (b) that fit the data through training. A suitable function can be found through gradient descent.

In addition, when learning a hypothesis about data, the difference between the drawn line and the distribution of each data is calculated, and it can be seen that the line with the smallest difference is the line suitable for this model. This is called the cost function, and the cost function is It can be used to infer how different the values indicated are from the hypotheses actually established.

Specifically, since the cost function (error function) consists of two parameters (w, b), it can be expressed in a two-dimensional space, so the height of the error function at each point is the error with respect to a straight line, and some straight lines It has a smaller error than other straight lines, and when performing gradient descent algorithm in Tensor Flow, for example, it starts at a point on this plane and moves to find a straight line with a smaller error.

In addition, in order to calculate the slope of the error function, a process of differentiating the error function is performed, and it is necessary to calculate the partial differential equations for w and b in order to know the direction of movement whenever the process of finding a straight line is repeated.

Multiple regression analysis is defined as y = w1*x1 + x2*x2 + b for multiple regression analysis with two or more input data x used in single regression analysis, for example, two variables (x1, x2) And through learning, it is possible to find a plane that fits the data.

It can be seen that the function representing the data can be learned if there is any data through single and multiple linear regression analysis as above.

In addition, gradient descent is an optimization algorithm to minimize cost. Optimization is to select the one that best satisfies a given criterion among various allowed values. It can be said that it is a process of finding the optimal parameter by moving little by little with the step size defined by

Additionally, the digital flyer matching server is a deep learning method based on at least any one or more of preprocessed data, mining analyzed data, data generated by the distribution targeting module, and data generated by the preference generating module. It may be provided with a preference prediction module for predicting the preference of existing consumers for newly launched products for each store using network) algorithm, and the convolutional neural network algorithm may include one or more convolutional layers, one or more active functions, and one or more pooling layers, wherein each convolutional layer is composed of one or more convolutional filters. may be The structure of such a convolutional neural network may vary according to a specific embodiment of the present invention.

Hereinafter, a detailed example related to the digital flyer matching system through the big data-based consumer interest targeting analysis will be described.

The matching system proceeds in a digital flyer distribution method distributed to a smartphone or PC,

1. Small business owners, that is, flyer distribution requesters (flyer request terminals) are called “clients”.

2. The organizer (digital flyer matching server) that conducts services through this digital flyer matching system is called "organizer".

3. The consumer (consumer terminal) to which the leaflet is issued is called a "consumer".

4. Flyers delivered to smartphones or PCs are referred to as “digital flyers”.

5. The currency used in the environment serviced by the organizer (digital flyer matching server) is called "digital currency".

* Sign Up

In order to use the digital flyer service (the matching system) provided by the organizer, the client must apply for a basic membership registration provided by the organizer.

Item 5 of this client's membership registration applies to all Korean businesses and handles all industries and businesses that are applicable to the issuance of Korean business registration certificates.

1. Enter your name

2. Enter business registration number (search)

3. Fill in your contact information

4. Enter the address of the business location

5. Enter the type of industry and business type

6. Fill in the items and menus of the products to be serviced

7. Member authentication (telecommunications company authentication)

After filling in all the contents according to the above procedure, and completing the communication company authentication, all membership registration procedures are terminated.

In addition, in order to use the digital flyer service provided by the organizer, the consumer must apply for a basic membership registration provided by the organizer.

In addition, consumers are supported so that they can receive digital flyers issued by the organizer after registering as a member according to their individual tastes.

1. Region (Enter your residential address)

2. Choose your gender (male or female)

3. Choose your age (enter your date of birth)

4. Choice of Marital Status (Married or Single)

5. Contact (Certified by carrier)

6. Select the available time for leaflet issuance (make it possible to select by hour)

7. Choose your interests

In addition, in the area of interest, it can be supported to set in detail such as real estate > apartment > flatbed > (sales, jeonse, monthly rent, etc.).

You can also choose your favorite foods to suit your taste.

In addition, in the case of meat, it may be subdivided into beef, pork, chicken, and the like.

In addition, the exercise area is divided into home fit, fitness, Pilates, yoga, and the like.

In addition, digital flyers can be issued only in the selected area of interest 7 only.

In addition, the digital leaflet is based on the fact that 24 hours after issuance, the previously issued data is destroyed, and consumers can store it.

In addition, re-issuance is possible 24 hours after issuance to consumers who have not stored it.

In addition, if it is determined that the provided information is not necessary, if the consumer chooses to reject the delivery of the information and digital leaflets in the "Modify Member Information" section, it will not be re-issued to the consumer.

* Digital flyer request

As described above, it can be said that it is a method of moving in the structure of the client, the organizer and the consumer. First, the client must request the flyer to the organizer.

In addition, there is a method of producing while paying a separate cost to the organizer, such as the production of the existing analog flyer design.

Also, secondarily, there is a method in which a client directly composes a digital flyer using a design format distributed free of charge.

In addition, the organizer can provide various design formats free of charge to many clients based on the design format and content according to the preference of digital flyers accumulated by the clients' usage records (history).

This order below is the order of the free distribution method provided as a secondary.

1. Select digital flyer format

2. Choose your digital flyer configuration

3. Digital flyer color selection

4. Attach and fill in images

5. Select font and enter text

6. Fill in the link address, etc.

The above process is related to the form and design of the digital flyer that the client wants to distribute.

* Distribution of digital flyers

Based on the distribution method, it proceeds in two ways.

1. Pre-charge method for the amount of the grant

2. Charging method for the quantity to be distributed

In addition, if the process is carried out in the same way as above, there will be a difference in the amount. As a pre-charge method for the amount of issuance, for example, 100,000 won can be charged in advance and flyers can be distributed as needed, so the organizer can provide a discount service. can

In addition, the discount service is not applied as the amount to be distributed is set at the distribution amount per leaflet.

In addition, after confirming whether the design work for distribution of digital flyers has been completed or whether to distribute with the basic design provided by the organizer, the charging method is selected.

Also, after selecting a charging method, you can set the distribution quantity.

In addition, the number of distributions can be set as the daily distribution limit, or by another method, until the total number of leaflets to request is exhausted, etc.

For example, if 1,000 copies are distributed per day, more than 1,000 copies will not be distributed.

In addition, if it is set until all the requested leaflets are exhausted, there is no limit on the amount of the daily issuance. In this case, it may be exhausted in one day, and in some cases, it may be distributed for a long period of time.

In addition, a requester management page is provided to the requester who has completed the distribution request.

In addition, the client management page provides functions and setting functions like a kind of MY page, and it is based on allowing you to check the distributed leaflets and also check the responses to the distributed leaflets.

In addition, it is possible to set up the event of the digital flyer that the client wants to provide.

In addition, you can set the amount of digital currency exclusively for digital flyers by default.

In addition, the requester can provide a certain amount of digital currency to the consumer whenever the consumer checks and reads the digital flyer.

In addition, it is based on the fact that digital money is accumulated in the consumer's electronic wallet (digital money module) on the digital flyer matching system provided by the organizer.

In addition, digital currency is basically used as electronic money or virtual currency, and the digital currency can be used in stores designated by the organizer.

In addition, the requester may pay all consumers the same amount of digital currency, but in some cases, it may be set to enable differential payment.

In addition, the standard for digital currency payment to consumers should not exceed 10% of the total distribution cost requested by the organizer.

For example, if you apply for distribution of 2 million won to the organizer, a total of 200,000 won can be distributed to consumers in digital currency.

In addition, when a consumer makes a payment with digital currency at a store affiliated with the organizer for the use of accumulated digital currency, the store affiliated with the organizer may submit the payment details to the organizer to cash in digital currency.

* Digital flyer distribution request

Once the standards for the completed digital flyer and digital currency have been prepared through the above process, you can formally apply for distribution after depositing the distribution amount to the organizer.

In addition, when the cost of distributing flyers is deposited to the organizer, the e-wallet of the client is charged with digital currency.

In addition, whenever a digital flyer is distributed thereafter, the digital currency held in the electronic wallet is deducted in real time.

In addition, the digital leaflet produced by the requester is basically stored in the server (digital leaflet matching server) of the organizer, and may be stored in the storage device of the requester (flyer request terminal) by the selection of the requester.

In order to issue the completed leaflet after going through these procedures, the basic procedure below should be followed.

1. Region (Enter the client's base address)

Distribution can be centered on the base station of the telecommunication company based on the client's base address. The client's store is near Gangnam Station, because there is no need to distribute it to people in Uijeongbu.

2. Choose your gender (male or female, both male and female)

It is to make distribution possible by separating gender according to product groups and store characteristics. There is no need to distribute cosmetics or women's products to men, and there is no need to distribute men's clothing products to women.

3. Age selection (selectable for all age groups from teenagers)

Since all preferences are different according to age, we will proceed with the separation service.

4. Marital status (married or single)

This is because the products preferred by singles and those preferred by married people may be different.

5. Choose your interests (exercise, restaurants, movies, etc.)

6. Select a distribution schedule (for example, set a specific date and time to enable simultaneous distribution on that date and time)

Also, in the case of No. 5 interest item, since each individual's taste and interests are diverse, the corresponding area has no choice but to proceed in the form of large category > medium category > small category.

For example, if it is assumed that food, real estate, fashion, home appliance, exercise, education, children, etc. are classified in the large category, food in the medium category can be divided into Korean, Chinese, Western, and snack foods.

In this case, if Korean food is set, among the small business owners operating nearby restaurants, Korean food-related small business owners can issue digital flyers to consumers who have selected the relevant area.

In addition, it is based on enabling direct order after reading and checking the digital flyer, and opening a communication window between the client and the consumer by making it possible to make inquiries by phone.

Also, even in the case of real estate information, for example, if a job seeker in their early 20s is looking for a studio, the current method is that the job seeker directly accesses the real estate platform, fills in the real estate information they want to find, and then searches and looks around. In this digital flyer system, if you set the criteria for the things you want to find from the perspective of job seekers, consumers can receive the data provided by nearby real estate companies in real time.

As such, it is not a blind leaflet issue, but a customized leaflet issuer, so consumers will be able to receive the information they need in a customized way.

In addition, as it is possible to collect information as needed due to the location-based service, it is not information such as unnecessary information on the street or irrelevant information on the front door of the apartment, but the information I need. It is to set up the information to collect and use it in a customized way.

For example, assuming that an office worker living in Ilsan, Gyeonggi-do commutes to Yeoksam Station, there may be clients in the middle who have requested distribution of digital flyers on every street the office worker passes.

In addition, if “Haemultang” is set in the interest of the office worker, a digital flyer will be issued at the time set by the clients in the area the consumer passes.

However, based on the location of the same communication area, it is supported so that it is not possible to receive more than 3 leaflets in relation to “Haemultang”.

* Digital flyers shown to consumers

1. Digital Flyer Arrival Notification

The method of sending the flyer is so that you can choose to receive it either through the telecommunication company system or the KakaoTalk system. “For example, you receive a message using a simple message method such as [00 Haemultang].” After checking the arrival notification message, click the message to switch to the digital flyer page created by the client or organizer.

2. Digital flyer

After checking this digital flyer, the consumer can receive digital currency payment only by clicking the read or confirm button. In addition, when the consumer clicks the view or confirm button, the requester's flyer manager page notifies that the consumer has confirmed it.

3. Purchase and order

Direct orders and purchases are possible through the corresponding digital flyer. In this case, the customer can expose the contact information or map of the business site through this digital flyer, and when clicking on the contact information, the customer and the customer can be in direct contact.

4. Reviews and Comments

In addition to this digital flyer, it is possible to write reviews and comments only on the product product or service content provided by the requester, and the requester is provided with a management function for the review and comments from the organizer. Through this, the requester can facilitate events and events related to reviews and comments.

In addition, as the digital currency collection, digital currency provided by the client can be collected just by checking and reading the digital leaflet generated by the client.

Taking the case of an office worker commuting from Ilsan to Yeoksam Station as an example as described above, assuming that the collection of flyers related to “Haemultang” is approximately 10 during the commute time, 10 cases * 20 Even if converted into won, digital currency of about 200 won is created. Even if it is collected for one month, about 6,000 won of digital currency is collected.

In addition, if you expand your field of interest to 5, you can collect more than 10,000 won in digital currency per month.

You can also expand the collection of digital flyers in a way that is like a cryptocurrency mining system. Current cryptocurrencies are unclear where they will be used. However, since the digital currency serviced by the organizer is the currency issued by the clients, it has scalability with no restrictions on usage.

In addition, by using digital currency, the client may set the value of digital currency to 20 won in cash, but may be paid up to 1,000 won by setting the number of cases.

In addition, the requester can set the price differentially, such as 1/1000 or 1/100, rather than setting the payment of the same amount of digital currency to all consumers.

Also, for example, the average value is set as 10 cash and 1,000 won can be set for a specific consumer corresponding to 1/1000. make it usable.

In addition, it is possible to purchase the digital currency exclusive lottery provided by the organizer.

In addition, the digital currency-only lottery borrows the system of scratching lottery tickets and is based on allowing customers to enjoy the events provided by the lottery ticket.

In addition, it is expected that digital currency will be able to go against the interests of consumers through the listing of virtual currency if the use of digital currency continues to expand by introducing blockchain technology.

In addition, the consumer's digital flyer reception area is based on the telecommunication company's base station and location, and even if the consumer moves to another area, he or she will receive the digital leaflet based on the telecommunication company's base station in another area.

In this case, it can be assumed that three chicken-related digital flyers have been issued from area A, and if you move to area B, you can also receive chicken-related digital flyers from area B.

In addition, it is impossible to select more than 5 areas according to the consumer's interest and preference selection.

For example, if you choose chicken, job search, part-time job, chicken, indoor exercise, etc., you cannot choose any more.

In addition, if interest in chicken decreases after having a chicken delivery service delivered by a nearby chicken house, it is possible to cancel the selection button in the chicken area and select another area of interest.

In addition, consumers can receive up to digital flyers of 3 stores (businesses or clients) per area of interest, centering on the location-based telecommunication company where the consumer is currently located.

In addition, as the scalability of the digital flyer, the digital flyer can also contain information of nearby stores (business or customer), but consumers can order or make phone inquiries through the flyer.

In addition, the contents that can be included in the digital flyer include 1) promotional contents of the store (business or customer) 2) contact information or order button 3) map (designate as a button type on the leaflet and click to move to the map of the portal site when clicked) 4 ) Late registration and reading (make it possible to register leaflets on their own.) 5) Preference reading (make it possible to read the preferences of people around the store)

In addition, when using an online game or a mobile game that the organizer wants to provide, it may be possible to purchase items using digital currency while using the game.

In addition, even if the game is not provided by the organizer, it can be used in a place that is affiliated with a digital related service that is affiliated with the organizer.

In the following, we will look at the contents of services provided to general consumers who use digital flyers according to the digital flyer matching system through the big data-based consumer interest targeting analysis, and to clients who request distribution of digital flyers, that is, small business owners. do it with

* Consumer service among the main services of digital flyers

1. Digital wallet: This is a space to store digital currency exclusively for digital flyers, which are basically provided by the service manager.

2. Payment-only barcode: This is a personal wallet code that stores a certain amount of personal information for the use of digital currency.

3. Digital currency gift: It is possible to gift accumulated digital currency to nearby people (ID search) (such as bank transfer), and it is to enable gift purchase and delivery of goods and products using nearby small business stores of the gift recipient. .

4. Receiving and blocking digital flyers: You can check personal interests in the personal information section to suit individual preferences, receive digital flyers that match those interests, and block digital flyers in areas not of interest. .

5. Digital flyer storage: This is a space to store digital flyers that correspond to personal interests or information suitable for individuals.

6. Real-time popular flyers and advertisement exposure: This is a space that exposes the contents of flyers with good responses from consumers among digital flyers distributed in real time.

7. Exposure of popular stores around me: This is a space to introduce stores that have obtained high ratings in the ratings written after using the stores of small business owners using digital flyers.

8. Digital currency cumulative ranking exposure: Real-time personal cumulative amount of digital currency acquired through digital flyer member recruitment and digital flyer receipt is exposed to ID and cumulative amount, not the individual's real name, to utilize competitive psychology.

9. Real-time ordering and inquiry: Upon receipt of the digital flyer, inquiries and answers can be resolved online or over the phone with the digital flyer distribution requester. The current order quantity is also displayed for each menu.

10. Delivery inquiry: Even at a local small business store, detailed information such as order reception, packaging, and delivery departure can be inquired from the consumer's point of view.

* Intermediate path for digital flyers

Although there may be cases where orders and inquiries are received directly from digital flyers to help users with convenience and aggressive marketing of small businesses (clients), it is possible to expose more information by supplying mobile pages to mobile small businesses in a more effective way.

In addition, in the case of digital flyers, it is difficult to send more information because it is the content that is sent through the base station of the telecommunication company.

In addition, as the contents of the digital flyer, information on events, store introductions, menu guides, etc. in progress at the small business store are introduced, and interested consumers click the click button of the flyer to open the mini mobile page of the store operated by the small business owner. It can be browsed, and more detailed introductions, locations, menus, etc. can be provided.

* Dynamic digital flyers and mobile pages

By grafting the compressed video service that is popular among young people to this digital flyer, you can lead the differentiation of digital flyers that small business owners want to expose. By subdividing the videos such as 3-second cuts, 5-second cuts, and 10-second cuts, general consumers can feel the products serviced in stores run by small business owners more dynamically.

In addition, in the case of dealerships announcing the release of new cars, when consumers read the digital flyers they receive, the car is driven right away, or the dealer directly appears in the video and introduces the car to the mobile page. can

In addition, regular restaurants can stimulate consumers' appetite even more by showing really delicious stews or steaming chicken just before delivery.

In addition, this compressed video service can also be used in digital flyers, and the charge for sending compressed video is basically borne by the leaflet requester.

* Customer service among the main services of this digital flyer

1. Digital wallet: This is a space to store digital currency exclusively for digital flyers, which are basically provided by the service manager. A digital flyer requester can request a digital flyer after converting and charging digital currency to this digital wallet.

2. Digital charging station: This service is not provided to general consumers. This charging station is a cash charging station for distributing digital flyers.

3. Digital Flyer Factory: In this factory, you can request a design directly from the organizer, and you can create a digital flyer that suits your taste by using a separate skin service and text format. In addition, this digital flyer is stored in the client's cloud storage space and can be applied and reused at the next event.

4. Distribution of digital flyers: This is a space to apply for distribution so that it can be distributed to a designated age group within a designated time zone within a designated radius distance based on the criteria desired by the requester. The distribution quantity can be adjusted based on the pre-charged amount at this distribution center. You can also reserve by specific date, and you can reserve the quantity for distribution.

5. Distribution Manager: In this administrator service area, you can check the status of receipt of digital flyers being distributed in real time. For example, when distributing a total of 500 digital flyers, you can check the reception status according to the reception status, such as distributing a total of 500 sheets, currently rejecting reception of 27 sheets, retransmitting 38 sheets, and currently receiving 435 sheets.

6. Review window management function: A review window management function is provided that allows the client to manage the flyers being served or the products and product reviews of the store.

7. Order and Reception Status: You can utilize the status of orders placed by consumers using digital flyers in real time, and the process from receipt of an order to delivery of the product to the consumer can be classified by area and guided to the consumer.

8. Popular store exposure: Use of digital flyers and consumer reviews are combined to make it a popular store by area. This area is exposed based on the number of leaflets distributed and the sum of the star ratings of the reviews. The customer can immediately check the ranking of the customer's store and specifies the criteria for the higher rank.

In addition, the screen configuration of the general consumer and the requester who wishes to distribute the flyer proceeds in the same manner as described above.

In addition, since the digital flyer of the present invention is a service equipped with the SB2C concept, it is based on connecting the store and general consumer based on the base station of most telecommunication companies. Accordingly, the concept of order delivery is also based on a direct connection between ordinary consumers and small business owners, so that delivery costs do not occur only for a certain distance, thereby reducing the burden of delivery costs on general consumers.

* Order and delivery

1. When a general consumer places an order using this digital flyer or the mobile page of a small business, the management page of the small business provided by this digital flyer matching system service provides voice guidance about order acceptance.

2. When receiving an order, it is possible to check which menu and address of which customer (phone number is exposed) on the manager page of the small business owner. In this case, the basic rule is that the number of orders is also indicated on the manager page of the small business so that customers can check whether they are new or regular customers.

3. When ordering by general consumers, mobile micropayment, credit card payment, digital currency payment, etc. can be selected in advance.

4. For general consumers, the order button and the order cancel button are basically displayed on the screen. The order cancellation function allows the small business owner to directly set that the order cannot be canceled after a few minutes after the order is placed by the small business owner in charge of the service. For example, suppose a general consumer orders seasoned chicken from a nearby store of a specific brand. At this time, the small business owner will take out the chicken stored in the refrigerator and start cooking in response to the order. However, in order to prevent the case of canceling the order due to the simple change of mind of the general consumer, the order cancellation button of the general consumer is activated at the same time as the order is placed, and the order cancellation button is deactivated when the time period set by the small business owner is reached.

Alternatively, the order cancellation button may be expressed as counting time, and the color of the order cancellation button may be discolored by time.

5. Now, this is a case where an order has been completed without canceling the order by the general consumer, and the mobile screen of the general consumer shows the process of delivery to general consumers by small businesses in a simplified manner, such as the delivery process provided by most internet shopping malls. do. At this time, it is based on the fact that the expected delivery completion time of the ordered product is exposed to the general consumer at the same time as the order is placed.

In addition, when calculating the expected delivery completion time, we will guide small business owners who provide this service to general consumers so as not to set the estimated time too tight.

6. When the process of "Order > Cooking > Packing > Delivery > Complete" proceeds, the digital flyer page of general consumers is to make it easy to check which area the small business is currently in. For general consumers who are tired of waiting for such a process, games for general consumers can be provided to help collect digital currency. It can also help small business owners to offer games to appease consumers' boring time waiting for delivery after ordering.

In addition, various simple game tools are provided to small business owners, and the small business owners can select the game provided by the service provider so that the consumer (orderer) can enjoy the waiting time for the game. In this case, prizes through the game can be selected and serviced within the range that small business owners can provide.

7. After ordering and tasting the food delivered to you, you can directly share your experience with other customers by leaving a review on the mobile page of the small business store. This applies to products and services provided by all small businesses other than food.

8. This also applies to all areas that provide intangible services such as real estate, part-time jobs, and daycare centers.

9. Services for job openings and services for job search are also applicable.

A number of the above-described embodiments are made in the digital flyer matching system through the present invention big data-based consumer interest targeting analysis, and it should be interpreted that the content of the action is not limited by the name of the module.

In the above description of the present invention with reference to the accompanying drawings, a specific shape and direction have been mainly described, but the present invention is capable of various modifications and changes by those of ordinary skill in the art to which the invention pertains. Modifications and changes should be construed as being included in the scope of the present invention.

Claims (10)

a leaflet requesting terminal for requesting at least any one of store information and sales information possessed by the store;
a digital leaflet matching server that manages the information requested from the leaflet request terminal and generates and matches a digital leaflet for distributing the information to a specific consumer in a customized way;
A consumer terminal connected to the digital flyer matching server to receive the distributed information and to check the corresponding information; characterized in that it comprises a,
Digital flyer matching system through big data-based consumer interest targeting analysis.
The method according to claim 1,
The digital flyer matching server,
A leaflet request terminal, a digital leaflet matching server, and a digital currency module for supporting mutual payment for at least any one or more of a consumer terminal,
Digital flyer matching system through big data-based consumer interest targeting analysis.
The method according to claim 1,
The digital flyer matching server,
A point management module for receiving a request history through a leaflet request terminal and supporting digital point accumulation corresponding to the request history,
Digital flyer matching system through big data-based consumer interest targeting analysis.
4. The method of claim 3,
The point management module,
Characterized in that the consumer terminal receives the information distributed and then receives the history of the store payment made through the information to support the accumulation of digital points corresponding to the history,
Digital flyer matching system through big data-based consumer interest targeting analysis.
The method according to claim 1,
The digital flyer matching server,
A store event guide module for supporting the event setting of the store corresponding to the request by the leaflet request terminal,
Digital flyer matching system through big data-based consumer interest targeting analysis.
6. The method of claim 5,
The store event guide module,
Informing the consumer terminal of an event operated separately for each store, and transmitting at least one or more store information of the store's location, contact information, new sales list, applied discount rate and price together when the event is announced,
Digital flyer matching system through big data-based consumer interest targeting analysis.
The method according to claim 1,
The digital flyer matching server,
characterized in that it comprises a consumer information module for storing and managing consumer information selected by the consumer terminal,
Digital flyer matching system through big data-based consumer interest targeting analysis.
The method according to claim 1,
The digital flyer matching server,
A digital flyer management module for classifying and managing digital flyers generated based on at least any one or more of store information and sales information possessed by the store,
Digital flyer matching system through big data-based consumer interest targeting analysis.
The method according to claim 1,
The digital flyer matching server,
Characterized in that it comprises a data pre-processing module for pre-processing the information data managed by the digital flyer matching server,
Digital flyer matching system through big data-based consumer interest targeting analysis.
10. The method of claim 9,
The digital flyer matching server,
Based on the pre-processed data, a distribution targeting module that generates targeting data for targeting the distribution of a customized digital flyer through at least any one or more of the consumer's region, gender, age, and marital status to a plurality of consumer terminals is provided characterized in that
Digital flyer matching system through big data-based consumer interest targeting analysis.

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