KR100392178B1 - Apparatus for self-delivery electronic commerce and computer using method for the same - Google Patents

Abstract

The present invention provides a direct logistics electronic commerce device and a computer therefor for directly controlling, selecting and tracking a mobile terminal to deliver goods and / or services ordered online to a customer, and directly delivering the order to a selected mobile terminal. The present invention relates to a usage method, comprising: a web server for receiving and processing online order data and delivery option selection data of a customer, a plurality of mobile terminals, position data of a acquired customer included in the order data; And a mobile terminal selection and location tracking engine that directly selects and tracks a delivery mobile terminal among the plurality of mobile terminals based on the delivery option selection data, and a computer-using method includes location data of a product taking customer. Receiving the customer's product order data and selecting the customer's shipping options Accepting data, selecting a mobile terminal that delivers the ordered product directly to the acquired customer based on the positional data of the acquired customer and the delivery option selection data for the product ordered by the customer; Tracking the location, sending customer order data to the mobile terminal, and confirming delivery of the goods.

Description

Apparatus for self-delivery electronic commerce and computer using method for the same}

The present invention relates to a direct logistics electronic commerce device and a computer using method therefor. More specifically, the present invention provides a mobile terminal that provides an ordered product and / or service to a customer who receives an ordered product and / or service online by directly controlling the mobile terminal and directly delivering the customer order. The present invention relates to a direct logistics type electronic commerce device for selecting the most suitable for an order, tracking the location of a mobile terminal in real time, and enabling a customer's approval / change request to the mobile terminal and a method of using the same.

In e-commerce, the role of logistics and delivery becomes more important because remote customers order goods through computer networks such as the Internet, and suppliers have to deliver the goods to customers through multiple delivery routes from multiple warehouses. have. With the recent widespread use of e-commerce, the logistics and delivery sectors have been developed to reduce time and costs while increasing customer satisfaction. This allows the current logistics operations to be reassessed in terms of reconstructing and reengineering. To increase corporate flexibility and reduce fixed costs, many e-commerce companies are adopting out-sourcing techniques in logistics and delivery. There are many reasons why e-commerce companies make outsourcing decisions for the logistics and delivery sectors: capacity limitations, lack of logistics expertise, organizational change, labor, mergers and acquisitions, new products and markets, quality control, and changing customer needs. For example, third-party logistics providers can benefit from reduced operating costs, improved services, more core capacity, reduced workforce, and lower capital costs.

However, this third-party logistics method is a limiting factor in the price reduction of goods distributed through electronic commerce. In other words, the company-customer (B2C) e-commerce sector, which has grown rapidly in size and diversified types of trading products, has been channel friction with the existing market, despite the initial intention, despite the exclusion of intermediate wholesalers. Because of channel conflict, we have a pricing policy that equalizes the price applied to online commerce with the price applied to offline commerce. Therefore, it can be said that there is not much price merit from the customer's point of view. In addition, in some cases, the cost is higher than existing offline sales due to incurred delivery costs through third parties such as courier companies that exceed 20% of the sales price.

Therefore, in a cyber shop such as a shopping mall, if a customer's purchase amount is a certain amount or less as a slogan to break down the delivery cost, a part of the delivery cost is borne by the customer, and when the purchase amount is a reference amount or more. Only shipping costs are free. As a buyer, unless you buy more than a certain price in bulk, it's much cheaper to buy through your existing distribution network, and your expectations for online cyber stores are getting lower.

In the third-party logistics type e-commerce using the existing courier or logistics network, the delivery of the goods has to go through several delivery steps, leading to a long lead time of goods delivery until the goods are delivered directly to the buyer's hands. In the existing electronic commerce, the cyber shop receives the customer's order and passes the order information to the third party courier through the general operation processed at the head office of the e-commerce operating company. The courier who received the order information and customer information takes the product from the warehouse of the commodity supplier according to the courier's delivery schedule, and temporarily receives the product into the cooperative warehouse of the courier company. It is virtually impossible for a product to be shipped to a buyer immediately. Most couriers choose a third warehouse close to the buyer's home (which may be a courier's warehouse or another third warehouse) to issue and receive goods. Thus, in practice, the running time for a buyer to order and receive the goods takes from at least three days to a week or more.

The reason for this to happen is simple. No courier will jump into a customer's area with only one item in order to hold one small item as small as the palm of his hand.

In addition, in the conventional electronic commerce, the goods were delivered after the payment of the customer for the ordered goods, which is a risk of leaking customer payment information caused by the payment process online. In addition, the order customer can return the delivered goods if the actual delivered goods do not meet the expectations at the time of order or damaged during the delivery, there is also the inconvenience of canceling the payment already paid. In addition, even though the payment was made, the ordered product is not actually delivered, and the customer may suffer financial and mental damage. To solve this problem, payment must be made after delivery of goods, which is difficult to apply to third-party logistics type e-commerce.

In addition, in traditional e-commerce, delivery simply ends all the roles by delivering the ordered product to the buyer. Therefore, the supplier is obliged to provide the customer with goods in physical form, except for the provision of goods that can be transmitted in digital form, such as software or computer-writable programs online. It was difficult to provide services to customers.

Accordingly, the present invention is to solve the problems of the conventional third-party logistics electronic commerce.

Another object of the present invention is to reduce the customer burden of logistics costs, and to shorten the delivery time of goods by realizing direct logistics type e-commerce.

Another object of the present invention is to provide a customer-satisfied goods and / or services by integrated management of the data of the logistics terminal and the customer order data of the e-commerce.

Still another object of the present invention is to minimize customer exposure of payment information and to eliminate consumer damage due to product delivery accidents.

It is yet another object of the present invention to provide services in addition to goods in physical form ordered online.

1 is an overall configuration diagram of a system including a direct logistics electronic commerce device according to the present invention.

Figure 2 is a block diagram showing a schematic configuration of a central controller applied to the direct logistics electronic commerce apparatus according to the present invention.

3 is a general flow diagram of a method of using a computer for direct logistics electronic commerce according to the present invention.

4 is an exemplary flow chart of a method of using a computer according to an embodiment of the present invention.

5 is a flow diagram illustrating a process of selecting the most suitable product and / or service providing mobile terminal for a buyer order.

6 is a schematic flowchart of an additional service selection process according to the present invention;

7 is a flowchart of a fixed logistics terminal automatic selection and additional service providing mobile terminal selection process according to another embodiment of the present invention.

<Description of Major Symbols in Drawing>

10: customer computer system

20: mobile terminal

30: computer network

40: network

100: central controller

110: web server

120: web page

130: mobile terminal selection and location tracking engine

An electronic commerce apparatus according to the present invention includes a web server for receiving and processing online order data and delivery option selection data of a customer, a plurality of mobile terminals, position data of a customer who is included in the order data, and the delivery option selection data. And a mobile terminal selection and location tracking engine that directly selects and tracks a mobile terminal to provide the ordered goods and / or services from among the plurality of mobile terminals.

The computer-assisted method for direct logistics electronic commerce according to the present invention comprises the steps of: receiving product order data of a customer including location data of a product acquiring customer; accepting customer delivery option selection data; Selecting a mobile terminal that delivered an ordered product directly to the acquired customer based on the position data of the acquired customer and the delivery option selection data for the ordered product, tracking the location of the selected mobile terminal, and And transmitting customer order data to the client, and confirming completion of delivery of the goods.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

1 is a block diagram of an entire system using a direct logistics electronic commerce device according to the present invention. The central controller 100 is an electronic commerce device according to the present invention and is connected to the customer 10 and the mobile terminal or the mobile terminal 20 through a communication interface (not shown). The central controller 100 may be implemented as a server computer system, a detailed configuration of which will be described later with reference to FIG. 2.

In one embodiment of the present invention, the central controller 100 may send information in the form of a graphical web page to a client computer system (customer's computer system) 10 remotely via a web service. The World Wide Web is a technology that makes it easy for users to find the information they need by connecting information on the Internet through a method called hypermedia. Information provided by the central controller 100 is communicated to the customer computer system 10 via the interface 12, the browser 14 of the customer computer system 10 (eg, Netscape Navigator, Microsoft Explorer (Microsoft Explorer).

The plurality of customers 10A to 10N are connected to the computer network 30 through the communication interface 12, and may exchange information with the central controller 100 through the web browser 14. Computer network 30 may exchange information using a variety of services such as, for example, electronic mail, gopher, world wide web (also referred to simply as “web”) as the Internet.

The mobile terminal 20 is directly connected to the central controller 100 by the communication network 40, which may be a computer network or a wireless telephone network. Among the plurality of mobile terminals 20A to 20N, the central controller 100 selects the mobile terminal 20 most suitable for the request of the customer 10, and the selected mobile terminal 20C may, for example, follow the route 50. And / or deliver the service to the customer 10N and transmit the customer's information to the central controller 100.

In the present invention, the mobile terminal 20 is selected based on the data requested by the customer, the location of the mobile terminal, and additional service data held by the mobile terminal. A fixed logistics terminal may be included between the central controller 100 and the mobile terminal 20 shown in FIG. The fixed logistics terminal holds the inventory of goods supplied to the customer and functions as a platform for the mobile terminal. The central controller 100 may directly select and control a fixed logistics terminal as well as a mobile terminal.

Figure 2 is a block diagram showing the configuration according to an embodiment of a central controller that can be used in the direct logistics electronic commerce device according to the present invention.

The central controller 100 includes a web server 110 and a web page 120 that provide a web service to a customer 10. In a preferred embodiment of the present invention, a web service is provided by implementing a document on the Internet by using a HyperText Markup Language (HTML), and provides a transmission medium between the central controller 100 and the customer 10. Use a secure communication protocol together. HTML is a very simple data format used to create hypertext documents that can be moved from one platform to another. Meanwhile, Sun Microsystem's Java can be used to create dynamic and real-time web applications, providing a wide variety of user interfaces to generate dynamic web pages. In addition, interactive content may be added to a web document by using a common gateway interface (CGI) or by using a special application that is compatible with Sun Microsystems' Java application programming interface (API).

The customer 10 may request a desired product and / or service through the web page 120. The mobile terminal selection and location tracking engine 130 is based on data stored in the customer database 140, the order database 150, the inventory database 160, the additional service database 170, and the current location data of the mobile terminal. The mobile terminal best suits the customer's request, and the location of the mobile terminal is tracked in real time. The mobile terminal selection and location tracking engine 130 may select a fixed logistics terminal. In this case, the engine 130 may be interpreted as the logistics terminal selection and tracking engine 130.

Figure 3 schematically shows the overall flow of a computer-based method for enabling direct logistics electronic commerce according to the present invention.

A user or customer connects to the central controller via a computer network (210). The access step 210 of the user includes a membership verification process, and a membership registration process applied when the user is not a member. Member information includes your name, address and telephone number.

The connected user confirms membership through the customer database 140, and the product order data of the customer is received by the central controller (220). Customer order data is stored in the order database 150. The customer's order may be made, for example, by selecting a product subject, searching for a product appearing on the selected subject and selecting a particular product. The customer's order data may consist of data identifying the ordered customer, such as the customer's name, phone number, address and ordered product data. In addition, the order data of the customer may include data identifying a product acquirer, that is, a receiving customer, to receive the ordered product, such as the name, telephone number, and address of the acquired customer.

The customer placing the order selects a delivery option and this delivery option data is received 230 by the central controller. Delivery options include delivery times and additional service selection. The delivery time designation designates the time when the ordered product should reach the takeover customer, and the supplementary service refers to a service that the service provider wants to serve from the product deliverer to the takeover customer in addition to the ordered product. The ordering customer and the acquiring customer may be the same or different. Additional services will be described later.

The delivery time designation of the customer can be divided into three types, for example, there are cases in which the option of receiving an immediate delivery, specifying a delivery date, and specifying a delivery date is not selected. Such a delivery time designation may be made by providing a selection option button on the order registration screen of the web page, or may be made through a separate interactive web page.

When the customer's order data and delivery option selection data are received, the mobile terminal most suitable for the customer's request is selected by the mobile terminal selection and location tracking engine 130 of the central controller (240), and the position of the selected mobile terminal is selected. To track (250). Location tracking of the mobile terminal may use, for example, a Global Information System (GIS). Customer order data or the like is transmitted to the mobile terminal whose location has been tracked (260), and the mobile terminal delivers or provides goods and / or services. The mobile terminal and / or takeover customer sends the delivery completion confirmation data to the central controller (270).

In one embodiment of the present invention, payment of the customer is made after the delivery / provision of goods and / or services by the mobile terminal is completed. When the ordering customer and the acquiring customer are the same, payment is made between the mobile terminal and the acquiring customer, and when the ordering customer and the acquiring customer are different, the payment is made between the ordering customer and the mobile terminal. Payment between the ordering customer and the mobile terminal may be made regularly or irregularly after a certain number of times of delivery / provision. Therefore, in the embodiment of the present invention using this payment method, since the customer does not have to expose the payment information (eg, credit card number, bank account number) online, the customer's personal information is protected and secure e-commerce. Is possible. Therefore, the delivery confirmation data may include payment confirmation data.

4 is an exemplary flow chart of a method of using a computer according to an embodiment of the present invention. The customer 310 may place an order via the Internet (315), telephone 320 or the mail 325 and the call center 330. In the case of an order by phone or the like, the call center 330 inputs order information and customer information of the corresponding customer to interface with the order processing system. The customer may further select a delivery option (335). When the selection of the delivery option is finished, it is checked whether the customer who placed the order and the product buyer who receives the ordered product, that is, the acquired customer, are the same (340). If the order customer and the acquired customer are not the same, the location information of the acquired customer is registered (345), and it is determined whether the customer's order is the first order (350). If the ordering customer and the acquired customer are the same, the process proceeds directly to the first order determination 350. If the customer's order is not the initial purchase, the historical data ordered in the past is referenced (355). Reference 355 of the historical data includes a process of re-determining the option data of the order customer selected in the past as described below with reference to FIG. And / or approval or approval of the ordering customer.

If the customer's order is the first purchase, the process proceeds directly to the mobile terminal selection process 360. If the customer's order is not the first order, the mobile terminal selects the reference data (355) and then proceeds to the mobile terminal selection process (360). do. The mobile terminal selection process 360 will be described later. Once the mobile terminal is selected, the confirmation information of the customer order is provided online so that the ordering customer can check how his order has been processed. Provision of the information may be via an Internet web service or via e-mail. Providing order confirmation information includes a description of the buyer ordered product, an identifier (eg, name) and phone number of the mobile terminal and data on the primary deliverable date and time.

When the mobile terminal is selected, the location of the selected mobile terminal is tracked (370). The order data of the customer and the delivery option data selected by the customer are transmitted to the tracked mobile terminal (380). When the goods and / or services are delivered to the receiving customer, the delivery completion confirmation data is transmitted 390. The delivery completion confirmation data may include customer payment confirmation data.

5 is a flow diagram illustrating the process of selecting the most suitable mobile terminal for a buyer order.

If it is determined in step 350 that the customer's order is the first purchase, the first purchase, as described above, proceeds to refer to the historical data. The historical data reference step begins with step 410 of re-determining a customer's past options. The step of re-determining the options that were selected in the past may be done by the ordering customer or by the person who is designated by the ordering customer as the consignee of the product.

Re-determining past selection options 410 proceeds to step 412 to determine if the ordering customer focuses on the delivery time of the product, proceeding to step 420 if focusing on the delivery time, otherwise Proceed to step 414 to confirm the additional service only. The additional service confirmation step 414 is a step of obtaining approval from the customer whether the customer will be provided with the service provided to the customer in the past. If the customer approves the past additional service, the process proceeds to step 416 of identifying the mobile terminal, and if not, proceeds to step 422 of selecting the additional service type. The mobile terminal identification step 416 is a step of approving the customer for the mobile terminal that has provided the goods and / or services in the past. When the customer approves the mobile terminal in the past, the mobile terminal is transferred to the mobile terminal for providing the goods and / or services. If it is confirmed (418), otherwise, proceed to the additional service possession mobile terminal inquiry step 428.

On the other hand, when the customer's order is the first order in the first purchase determination step 350, it is determined whether the customer focuses on the delivery time of the product (420). If the customer focuses on the delivery time of the product, the process proceeds along the paths A1, A2, A3, A4 to confirm the product providing mobile terminal (450), and the customer does not focus on the delivery time of the product. In the case of focusing on an additional service, a product providing mobile terminal is determined 450 along the paths B1, B2, B3, B4, and B5. Accordingly, in the present invention, it is possible to provide goods and / or services that best suit the needs of the customer.

Along the route A1, a fixed logistics terminal is automatically selected (426). The automatic selection of the fixed logistics terminal 426 is performed by the mobile terminal selection and location tracking engine 130, and uses location information, for example, postal code and address data, of the customer who has been specified by the ordering customer. The fixed logistics terminal located at the shortest distance from the position of the acquired customer is selected, and the inventory of the fixed logistics terminal and / or the product availability of a plurality of mobile terminals belonging to the fixed terminal is inquired (432). The presence or absence of a product stock may be determined using, for example, data stored in the inventory database 160 of the central controller 100. If the mobile terminal belonging to the delivery fixed logistics terminal selected in the fixed logistics terminal automatic selection step 426 is out of stock of the ordered goods, the fixed logistics terminal located next to the position of the goods takeover is delivered to the fixed logistics terminal. In operation 432, the user checks whether there is a product stock of a plurality of mobile terminals belonging to the fixed logistics terminal. In step 434, the mobile terminal capable of delivering the shortest distance among the plurality of mobile terminals having the ordered goods is inquired.

The shortest delivery inquiry step 434 may use Geographic Information System (GIS) technology. The geographic information system refers to an information system that inputs location information and attribute information about various natural objects and artificial objects (buildings, roads, etc.) existing on the surface and ground space into a computer and links them. In addition, the Plug-in (GGI) -based Internet Geographic Information System, which enables search and analysis of spatial data through the Web, and implements a dynamic client / server computing environment. in) and ActiveX based Internet geographic information systems, or Java based Internet geographic information systems.

The shortest delivery inquiry 434 and the automatic fixed delivery terminal automatic selection step 426 may be processed in connection with each other by the inventory emergency procurement process. That is, when it is determined that the inventory of the fixed logistics terminal at the shortest distance is insufficient in the product inventory holding inquiry step 432, the fixed logistics terminal at the shortest distance among the inventory holding fixed terminals within a certain distance range is selected as the delivery fixed terminal. If there is no inventory within the predetermined distance range, the ordered goods are received in the fixed terminal which is the shortest distance from the acquired customer. In this case, you can reconfirm and change the delivery date to the ordering customer. The predetermined distance range may be determined by comparing the time it takes to procure the shortage of goods to the shortest distance fixed logistics terminal and the time it takes to deliver the goods to the customer in the fixed terminal exceeding the predetermined distance range.

On the other hand, if it is determined in the step of determining whether the delivery time is focused on the delivery time in step 420, the order customer can select the additional service type (422). This additional service type selection can be made in an interactive and interactive manner with the customer via a web page.

The selection of the additional service type may include the provision of customer specific service proposal information 470. The customized service proposal for each customer may use data stored in the customer database 140 and the additional service database 170. The selection of the additional service type and the selection of the additional service will be described in detail with reference to FIG. 6.

A desired additional service is selected from the plurality of additional services included in the selected additional service type (424). The selection of the supplementary service may be made through the offer service inquiry 474 through the customer-specific service proposal information 470 and the customer event (eg, birthday, anniversary, etc.) information registration 472. If the additional service is selected, the delivery fixed logistics terminal automatic selection step 426 is performed. Selection of the fixed fixed logistics terminal selects the fixed logistics terminal closest to the product taker using, for example, the address and postal code data of the product takeover stored in the customer database 140 and the additional service database 170. . The fixed logistics terminal has a mobile terminal capable of providing all additional services.

A mobile terminal having an additional service selected by a customer is selected from among mobile terminals belonging to the selected fixed logistics terminal (430), and the selected mobile terminal is determined as a mobile terminal providing goods and / or services (450). In the case where there are a plurality of selected mobile terminals, the mobile terminal at the closest distance is determined as the mobile terminal by comparing the position of the current mobile terminal with the position of the product taker.

The order data of the customer and the position data of the product acceptor are transmitted to the determined mobile terminal to instruct delivery (452). The ordering customer and / or the acquiring customer is notified of the delivery date and the delivery person of the mobile terminal (454), and the mobile terminal delivers the goods corresponding to the customer order to the product consignor to complete the delivery (456). The mobile terminal prepares the delivery satisfaction and the customer evaluation of the product acquisition customer (460) and this data is stored in the additional service database 170 again.

6 is a schematic flowchart of an additional service selection process according to the present invention.

The additional service type information is provided based on the data stored in the additional service database 170 (510). Types of supplementary services include providing information on skin care and health (532), providing various promotional information (534), pilot service providing information (536) on skin care methods, and customized service providing information (538). . Before the customer selects the additional service type, the customer is referred to the additional service utilization history information (530). In order to query the history information, reference satisfaction information information for each user using additional service stored in the customer database 140 is referred to (520).

The customer's selection of additional service type 530 may begin, for example, with the selection of informational presentation 532 about skin care and health. Providing Information on Skin Care and Health Selecting an add-on service provides an interactive web page with questions and answers about health and the condition of the customer's skin and registers the customer's response as customer health care information (550) The customer's skin care information is also registered (552). Customer-specific information is generated based on the health information of the customer, the skin information of the customer, and data stored in the additional service database 170 (560). Providing customer-specific information 562 may be, for example, in the case of dry skin, providing information on what skin care method is necessary for each season and place. The provision of such information may be online information through a web page, or may be provided as a physical delivery form through a fixed logistics terminal or a mobile terminal by outputting information in printed form.

Selecting a promotional material providing service as an additional service (534), a web page for selecting a desired promotional material is provided to the customer (554) and searching for promotional material information that can be provided based on data stored in the additional service database 170. 570. If it is determined that the desired promotional material to be provided is found (572), this promotional data is transmitted to the fixed logistics terminal, and the promotional material is released (574) and delivered by the mobile terminal (576). The fixed logistics terminal delivery 574 and the mobile terminal delivery 576 may go through the same procedure as the mobile terminal selection process for providing goods and / or services according to the present invention described above with reference to FIG. 5.

When the customer selects an add-on service type for a skin care trial model (536), an interactive web page is provided to enter the customer's skin problems and concerns, allowing the customer's skin information to be registered and the appropriate pack method, Information such as nail care, facial massage, and bridal makeup is provided (556). When the skin care trial item is selected, the mobile terminal having the service of the item is notified (580), and the additional service is performed through the mobile terminal (582). The selection of the skin care demonstration item is made based on the skin information registered by the customer and the data stored in the additional service database 170. Mobile terminal notification and additional service implementation may go through the same procedure as the mobile terminal selection process for providing goods and / or services according to the present invention described above with reference to FIG. 5.

When the customer selects an add-on service for a personalized service (538), an interactive web page is provided for the customer to select the type of event (e.g., birthday, promotion, anniversary, etc.) that suits him / her. It is registered 558. If an event that can be provided is proposed based on the registered event information and data stored in the additional service database 170 (590), the customer selects a customized service based on this (592). For example, information is provided to a partner company that can provide a personalized service (594) and a personalized service is performed (596). The provision of the supplier information 594 and the implementation of the customized service 596 may go through a process similar to the process of selecting a mobile terminal for providing goods and / or services according to the present invention described above with reference to FIG. 5.

7 is a flowchart illustrating a process of automatically selecting a fixed logistics terminal and providing a mobile terminal according to another embodiment of the present invention. In this embodiment, the mobile terminal to provide the service is selected based on the evaluation information of the customer for the service providing mobile terminal for each service item. This embodiment may be combined with the mobile terminal selection process described with reference to FIG. 5.

The process of FIG. 7 may begin with identifying 610 the location information of the acquiring customer. Next, the positional information of the fixed logistics terminal is retrieved (612), and the fixed logistics terminal at the closest distance to the position of the acquired customer is determined as the fixed terminal in charge of delivery (620). In operation 630, it is determined whether the additional service is held for each mobile terminal of the delivery terminal fixed terminal. In this case, the customer additional service information 625 created based on the data stored in the additional service database 170 may be referred to. The performance of each additional service and each mobile terminal is compared (640), and the evaluation information of the customer is searched for each service item (650). The number of mobile terminals having passed all the above steps is determined (660). If there is only one mobile terminal, the mobile terminal is selected as a product and / or service providing mobile terminal. If there are two or more mobile terminals in the determination step 660, the mobile terminal searches for active zone information of each mobile terminal (665), searches for a mobile terminal located at the shortest distance from the acquired customer address (670), and searches the searched mobile terminal for products and And / or selects a service providing mobile terminal (680).

It is determined whether the selected mobile terminal has a stock (685), if the mobile terminal has a product ordered by the customer immediately delivers (694), if the stock is not enough inventory is automatically released (690) ), It is automatically received (692) in the inventory of the mobile terminal and then shipped (694).

Order Progress Feedback Process

According to the present invention, the customer's order information continuously provides the buyer with the process of processing the order online after the order is received until the product is delivered to the buyer. The customer confirms the order confirmation information about the customer's order information, and provides information on the status of the goods being delivered through the delivery tracking service in real time. In addition, by providing a goods and / or service mobile terminal with wire or other means of confirming to the goods receiving customer prior to departure for product delivery, the delivery and service options selected by the ordering customer and / or the receiving customer are finalized. You can confirm / return with.

Payment process

In the present invention, payment is made after the goods and / or services have been delivered and / or provided to the takeover customer. In this case, the payment confirmation data is included in the delivery confirmation data. However, in the event of a customer's request or selection, payment can be made online after the customer's purchase order is received. In this case, payment data is also stored in the customer's order database.

Customer Care Methods and Sales Performance Process

Customer's claim information is received by electronic bulletin boards, call centers, fixed logistics terminals, mobile terminals and the like on the Internet. If the customer is not satisfied with the product delivered by the mobile terminal and / or the service provided by the mobile terminal, the customer can immediately return the product to the fixed logistics terminal through the customer's return signature. In addition, when a customer requests a return through the Internet or a call center after a certain period of time after receiving a product, the mobile terminal in charge directly visits the exchange / refund process. At this time, the inventory for claim exchange is pre-processed as a fixed logistics terminal inventory when there is a fixed logistics terminal inventory, and is exchanged for the stock received after receiving from the logistics through a separate order process if there is no inventory. The claimed product must be returned to the fixed logistics terminal, then approved and processed into the warehouse for distribution. If the customer claim information is received at the mobile terminal or call center, the claim information is integrated management in the central controller according to the present invention. In the present invention, the customer management through the customer's purchase information, claim information, etc. based on the accurate understanding of the customer by continuously providing the products and services desired by the customer to maintain a relationship with the customer for a long time and ultimately maximize the customer lifetime value It will be promoted as a strategy to increase profitability and customer satisfaction.

In the present invention, purchase history management, claim information, preferred service management, designated delivery person management, etc., are made for each customer individually. Customers who purchase products online can operate a mileage score system to receive special event services and promotional activities according to the accumulated points as the purchase history is accumulated. The initial mileage is given and the mileage score is given according to the purchase amount and the number of purchases from the time of repurchase. After analyzing the purchase history information of the customer, the purchase propensity of the customer is analyzed, and the repurchase time is suggested, and the method of using differentiated services and events according to the accumulated mileage points is proposed. In addition, according to the client's disposition to send a beauty information sheet and provides information, such as makeup for the customer. All information is sent regularly through the mailing service, and when a customer ID is entered on the Internet site, it is designed and displayed as a page for the customer.

The distribution of sales results is attributed to the performance of the mobile terminal and the fixed logistics terminal in charge of delivery, and is added to the existing offline performance and reflected in the evaluation / compensation for the fixed logistics terminal and the mobile terminal. Separately, when the first online purchaser requests a replacement of the mobile terminal, the performance based on the repurchase rate is transferred to the mobile terminal to provide an incentive. In this case, incentives will be granted only for orders received through the Internet. This is to enable continuous customer management and service online even when the internet ordering customer becomes the main customer after only one internet ordering.In order to repurchase, an incentive to the customer or the mobile terminal must be made. It is to provide.

Although the present invention has been described above with reference to the drawings, the contents described in the drawings and the description of the embodiments are merely exemplary and are not intended to limit the scope of the present invention. Therefore, those skilled in the art to which the present invention pertains can easily understand that the specific embodiments described herein can be modified or modified without departing from the spirit and scope of the present invention. will be.

As described above, according to the present invention, a direct logistics type electronic commerce that can supply goods and / or services most suitable for a customer's request is implemented. In addition, in the present invention, the central controller directly selects, controls, and tracks a mobile terminal that delivers a product directly to a customer, thereby eliminating customer burden of logistics costs and shortening delivery time of the product. In addition, in the present invention, the exposure of the customer's payment information is minimized, there is no consumer damage due to the product delivery accident, and the service may be provided as well as the physical type of goods ordered online.

Claims (18)

Receiving customer order data including the customer's location data, tracking the location of the mobile terminal to provide the ordered product directly to the acquired customer, and transmitting customer location and order data to the mobile terminal In the computer-based method for realizing a direct logistics type electronic commerce in which the delivery of goods directly between the seller and the customer, including the steps of: Receiving delivery option selection data including delivery time specification data and additional service selection data of the customer; Checking the location data and delivery option selection data of the customer receiving the goods ordered by the customer, and if the customer focuses on the delivery time, look up the shortest distance mobile terminal, and additional services if the customer does not focus on the delivery time Inquiring a mobile terminal possessed, selecting a fixed logistics terminal serving as a platform function for the mobile terminal, and inquiring a product inventory of the fixed logistics terminal and the mobile terminal; Selecting a mobile terminal to provide an ordered product or additional service directly to the acquired customer based on location data of the acquired customer and the delivery option selection data for the mobile terminal; And Receiving delivery completion data of the product or additional service; Method for using a computer for direct logistics electronic commerce comprising a. delete 2. The method of claim 1, wherein the customer product order data includes acquisition customer identification data, address data of the acquisition customer, and postal code data of the acquisition customer. The method of claim 1, wherein the delivery completion data of the product or the additional service includes payment confirmation data of a customer about the ordered product. delete 2. The method of claim 1, comprising re-determining a shipping option the customer has previously selected and determining if the customer's order is an initial purchase. delete The computer-assisted method of claim 1, wherein an emergency procurement process is included after the product inventory inquiry step. [Claim 2] The method of claim 1, wherein the additional service selection step includes an additional service type providing step, an additional service utilization history information inquiry step, and an additional service use satisfaction evaluation data inquiry step. Way. The method of claim 1, wherein the additional service includes providing personalized information for each customer. The method of claim 1, wherein the selecting of the mobile terminal comprises: inquiring of an additional service possession state for each mobile terminal, inquiring of a performance of each of the mobile terminals for each additional service, retrieving evaluation information of a customer, and a shortest distance mobile terminal. And tracing, specifying a product delivery mobile terminal. 12. The method of claim 11, further comprising: searching for a location of a fixed logistics terminal and selecting a fixed logistics terminal. The method of claim 1, wherein the delivery time designation data includes immediate delivery, delivery date specification, and no delivery time designation data. The method of claim 1, wherein the location tracking of the mobile terminal uses a geographic information system technology. Direct logistics including a web server for receiving and processing customer online product order data and delivery option selection data, and a mobile terminal selection and location tracking engine that directly selects and tracks a mobile terminal to directly provide the ordered product. An electronic commerce device comprising: an additional service database storing a plurality of mobile terminal data and additional service data that a mobile terminal can provide, and a plurality of fixed logistics terminals serving as platform functions for the mobile terminal and the mobile terminal. A stock database in which the stock data of the product is stored, the web server accepts and processes the delivery time specifying data and additional service selection data, and the mobile terminal selection and location tracking engine includes the arguments included in the order data. Customer's location data and the additional services and inventory data Direct distribution type electronic commerce device, characterized in that directly select the mobile terminal to provide the order or the additional services and location tracking based on. delete delete 16. The direct logistics electronic commerce device of claim 15, further comprising a customer database in which customer name, address, and phone number data are stored, and an order database in which customer order data is stored.