KR100379611B1 - Advertizing System Using Skin Image Applied to Window of Client Terminal and Advertizing Method thereof, and Computer Readable Media for Recording Advertizing Method Program - Google Patents

Abstract

According to the present invention, a general skin image or an advertisement skin image can be applied to a menu portion of a window shell window to satisfy a user's aesthetic needs. In the case of an advertisement skin image, the target skin is dynamically generated according to a target marketing on a network based on a client / server system. An advertisement system capable of providing an advertisement skin, a method thereof, and a computer-readable recording medium recording the advertisement method.

The present invention includes a plurality of user terminals each capable of accessing the Internet using a web browser; It consists of a system server that downloads the skin image controller when the user accesses the server's home page from the user terminal. The system server includes a web server for downloading a skin image controller and various skin image files when the user terminal accesses the homepage of the system server, and a window window of the terminal connected to the server when the user selects an advertisement menu. A program server for providing advertisement skin image information and managing advertisement access time for user compensation, and a database server for storing and managing various data including member information, advertisement usage information, and a plurality of skin image information. Characterized in that consists of.

Description

Advertizing System Using Skin Image Applied to Window of Client Terminal and Advertizing Method about, and Computer Readable Media for Recording Advertizing Method Program}

The present invention relates to an advertisement system using a skin image coated on a window window, and a method thereof, and more particularly, to satisfy aesthetic needs of a user in a menu portion of a window-shell window on a window-type operating system (OS). You can apply normal skin images or ad skin images, and in the case of ad skin images, you can apply a skin image to a window window that can provide an ad skin image according to target marketing dynamically on the network based on the client / server system. And an advertisement system using the same and a method thereof.

Recently, as the Internet has been combined with the development and dissemination of information and communication networks and PCs, various information providing services and commerce activities that have been processed offline have been made available online regardless of time and place.

Moreover, in the early days of the Internet, only Internet experts were able to use the Internet properly, but with the advent of the World Wide Web and the development of web browser programs that make it easy to use, With the Internet available, Internet users are exploding day by day. In particular, the number of Internet users in Korea, which showed a slow growth until 1998, has entered the era of 10 million in 2000.

The most widely used and used web browser program for accessing the Internet is Microsoft's Internet Explorer. In this case, Windows-based operating systems such as Windows 95, Windows 98, Windows 2000, and Windows NT (for example, Windows Explorer, My Computer window, folder window, etc.) are based on Internet Explorer. .

Recently, many Internet users have built their own unique browser environment by installing the desired skin image in the menu bar or tool bar of their dedicated browser, such as Winamp or J-audio.

Currently, these skin images can be categorized by using a plug-in method provided by www.hotbar.com and a homegrown web browser provided by www.solipistic.com, UniWin 2000 or Netsgo. have.

First of all, the Hotbar method that provides the skin image by plug-in method cannot change the skin dynamically. In other words, in the case of Hotbar, if you want to change the skin image, you must change it manually. Also, when changing a skin image, Hotbar has a problem in that it is necessary to register his skin image file after registering it on the Hotbar site.

In the hotbar method, it takes up a certain portion of the explorer, which is similar to a program that has other advertising techniques that apply banner ads, and thus causes inconvenience to general users.

In addition, the Hotbar method takes up extra screen space, although it is skinned, and also provides additional links, like bookmarks, specified by the Hotbar that are not required by the end user. This is contrary to the idea of optimizing the environment for general users.

On the other hand, in a method of applying a skin image to a proprietary browser, the skin can be applied after downloading a separate browser. Therefore, there is an inconvenience of the user that a separate dedicated browser must be used for the skin.

In addition, in the case of a proprietary dedicated browser, there is a problem of forcing the user to change the existing browser to a browser of its own product.

On the other hand, in terms of advertising, the existing banner ads are inserted and displayed on the specific page, so when the user leaves the page, the banner ads do not appear. However, banner advertisements actually have a clickthrough rate of only 1-2%, and the general user passes by with little recognition. In addition, banner advertisements are too short to meet the aesthetic needs of users.

Moreover, in banner advertisements, it is impossible to circulate, repeat, or change the advertisement, and it is impossible to give various stories about an advertisement or to create a series of images to induce users to collect them and enjoy the effects of the advertisement. Do.

As described above, all of the methods of providing the skin image have not been attempted to deliver the advertisement image, and moreover, it is impossible to dynamically provide the advertisement information in real time. Therefore, the target marketing (TargetMarketting) through the analysis of the user from the advertiser could not be implemented.

Accordingly, the present invention has been made in view of the problems of the prior art, and its object is to provide a general skin image or an advertisement skin image that can satisfy aesthetic needs of a user in a menu portion of a window shell window on a Windows-based operating system (OS). Ad skin image is an advertisement system using a skin image that is dynamically coated on a window window that can increase advertisement efficiency by providing an advertisement skin image according to target marketing dynamically on a network based on a client / server system. And a computer readable recording medium recording the method and the advertising method.

It is another object of the present invention to provide a convenient interface for the individual user, and does not eat a separate space for advertising, and provides a skin-only skin image to be applied to the window window that can meet the user's collection needs The present invention provides an advertisement system using the image and a method thereof.

1 is a schematic block diagram of an advertisement system using a skin coated on a window window of a user terminal according to the present invention;

2 is a DB structure diagram of the DB server of FIG.

3A to 3D are flowcharts illustrating a method of applying a skin image to a window window of a user terminal according to the present invention and an advertisement method using the same;

4 is a view showing a state of a skin image controller registered as a tray icon;

5 shows the structure of a main menu interface for a skin image controller;

6 is a diagram illustrating a main menu of a skin image controller;

7 is a screen example showing a classification structure of skin images and skin file information of a selected skin folder when a general picture menu and a skinbook organizer menu are selected in a main menu interface;

8 is a screen example showing detailed information of a corresponding file when a specific skin file is clicked in FIG.

9 is a screen example showing a sub menu for a main menu;

10 is a GUI provided to a user when converting a picture file into a skin file;

11A is a screen example of Internet Explorer in a state before a skin image is applied;

11B to 11C are screens showing an example in which a skin image is coated according to the present invention;

12A is a screen example in which a general skin image is applied;

12B illustrates an example of a screen on which an advertisement skin image is applied.

13 is a screen example of inserting an advertisement sponsor's logo into a web browser while connecting / connecting to the Internet.

* Explanation of Signs of Major Parts of Drawings *

One ; User terminal 3; Internet

5; Web browser 7; System server

7a; Web server 7b; Program server

7c; DB server 9; Information server

20; Skin image controller 20a; Main menu interface

40; Advertising skin 45; General Skin

71; Homepage 9a; notice board

In order to achieve the above object, the present invention in the advertising system using a skin coated on the window window of the user terminal, each of the user terminal having a web browser and a plurality of user terminals that can be connected to the Internet using a web browser Wow; And a system server that allows a user to download a skin image controller when the user accesses the homepage of the server from the user terminal through the Internet.

The system server includes at least one web server that allows a plurality of user terminals to download the skin image controller and various skin image files according to a user's request when a plurality of user terminals access the homepage of the system server, and a skin image installed in the user terminal. When the user selects the advertisement menu by the controller, it provides the advertisement skin image information based on the user analysis to the window window of the user terminal while maintaining the connection state through the internet, and manages the user's advertisement access time to compensate for the user. And a database server configured to store and manage various data including member information, advertisement usage information, and a plurality of skin image information.

The apparatus may further include at least one information providing server that enables the user to download the skin image controller when the user accesses a bulletin board of various servers from the user terminal through the Internet.

The database provided in the database server includes a member information DB containing information of each member, a member usage information DB containing information on each member using an advertisement of a homepage site and a skin image controller of the system server; It is a skin DB containing information of each skin image, a collection skin DB containing each piece of collection skins issued for a limited number of collections, and a bulletin board other DB that stores various bulletin boards and other information necessary to operate the homepage. It is composed.

When executing the skin image controller provides a main menu interface for interfacing between the user terminal and the user, the main menu interface is located at the top and a plurality of main menu is provided with an icon, the main menu display unit, A skin selector for providing an interface for selecting one of a plurality of stored skin files, a skin information display for displaying detailed information of the selected skin file, a submenu display for displaying a submenu of the main menu, and the skin It consists of a skin file display unit that helps to select a skin file by displaying a picture of the selected skin file smaller than it actually is.

The main menu includes an advertisement skin menu for receiving an advertisement skin from a system server in real time and displaying the skin in a window window of the terminal, a general painting menu for selecting a system server and a general picture skin made by the system server; Collection book menu connected to the system server to manage its own collection skin, conversion menu for converting a picture file produced by the user into a skin file, and skin book organizer for managing own skin stored in the terminal A menu, and an exit menu for performing a procedure necessary for terminating the skin image controller.

According to another aspect of the present invention, the present invention is connected to any one of the homepage of the system server connected to the Internet and the bulletin board of the information providing server from the user terminal to download the skin image controller program therefrom to the start program of the terminal Displaying a main menu interface on a display screen of the terminal including a registration / installation step and a main menu display unit having a plurality of main menus including an advertisement skin menu in response to the user executing a skin image controller program; When the user selects the advertisement skin menu from the main menu interface, the skin image controller automatically connects to the program server of the system server through the Internet, and the member registration procedure and login authentication are performed according to the access to the server. Procedure and membership etc. Performing preference analysis according to the information and comparing the advertisement file list of the server with the advertisement file list information of the user terminal to determine whether there are already files to be advertised on the user terminal; If there is no file, the program server transmits skin picture files to be advertised to the user terminal, and the skin image controller of the user terminal sprays the advertisement skin picture file received from the program server as a skin on the window of the user terminal. And a step of coating an advertisement skin, and periodically replacing the currently displayed advertisement skin with another advertisement skin.

In addition, the present invention, the terminal is connected to the system server to receive a plurality of advertisement skin files at once, and a random number to which to start advertising first to the target of the plurality of advertisement skin files received at the same time (Random) The step of designating, and the step of spraying on the window window by periodically replacing the advertising skin every set time in a set order.

According to another aspect of the present invention, the present invention provides a computer-readable recording medium in which a program for executing an advertisement using a dynamic window skin is recorded on a user terminal, when a user is registered / installed in a start program of the user terminal. Displaying a main menu interface on a display screen of the terminal, the main menu interface including a main menu display having a plurality of main menus including an advertisement skin menu in response to executing the skin image controller program; When the skin menu is selected, the skin image controller automatically connects to the program server of the system server through the Internet, and according to the member registration procedure, login authentication procedure, and member registration information according to the access to the server. Perform analysis Comparing the advertisement file list of the server and the advertisement file list information of the user terminal to determine whether there are already files to be advertised on the user terminal, and if there is no skin picture file to be advertised on the user terminal, the program server Transmitting the skin picture files to be advertised to the user terminal, and the skin image controller of the user terminal applying the skin to the window window of the user terminal by spraying the advertisement skin picture file received from the program server as a skin. And periodically replacing the advertisement skin that is currently displayed with another advertisement skin. The computer-readable recording medium recording the advertisement method using the dynamic window skin is provided.

As described above, the present invention can satisfy the user's convenience and aesthetic needs, and additionally, the collection needs and provide fun. In addition, the advertiser's position can maximize the advertising effect while satisfying the user's aesthetic needs from the active position by escaping the existing banner advertisement or one-shot advertisement. In addition, the operator operating the present invention system can promote the overall profitability in addition to the user's membership and advertising costs.

(Example)

Hereinafter, the present invention will be described in more detail with reference to the accompanying drawings.

1 is a schematic block diagram of an advertisement system using a skin coated on a window window of a user terminal according to the present invention, FIG. 2 is a DB structure diagram of the DB server of FIG. 1, and FIGS. A flowchart illustrating a method of applying a skin image to a window window of a user terminal and an advertisement method using the same.

First, a network of an advertisement system using a skin coated on a window of a user terminal according to the present invention is provided with a web browser 5a-5n, such as an Internet explorer, on its own terminal and the internet (3) using a web browser 5. A plurality of user terminals (PCs) 1a-1n capable of accessing the < RTI ID = 0.0 >) < / RTI > and a home page 71 or various information providing servers 9 of the system server 7 from the user terminal 1 via the Internet 3; It consists of a system server (7) and information providing server (9) which enables to download the skin image controller to be described later when connecting to the bulletin board (9a).

The connection between the user terminal 1 and the system server 7 and the information providing server 9 is an internet connection through a modem and a PSTN, or a dedicated line, a wired method using ISDN, cellular, PCS, microwave or satellite. It can accept all wireless Internet access through the network. Each user terminal 1 may be any as long as it can be connected to the Internet using any of the above-described schemes.

Preferably, each terminal 1 is, for example, a personal computer (PC) based on a Windows-based operating system (OS) equipped with a Pentium class microprocessor, a hard disk driver, a communication modem, and the like. Any type of PC or terminal can be used as long as it is equipped with a web browser 5 composed of Internet Explorer supporting Internet access.

Furthermore, each terminal 1 is a terminal capable of internet access, in addition to a PC, a workstation, a general portable communication terminal (PCS, PHS), a portable information terminal (PDA), a settop box, a digital TV and Web phones can also be used.

In addition, the system server 7 may be configured according to the skin image controller 20 and the user's request when a plurality of user terminals 1 access the homepage 71 of the system server 7 using the web browser 5. When a user selects an advertisement menu by a plurality of web servers 7a which allow various skin image files to be downloaded from the database server 7c and the skin image controller 20 installed in the user terminal 1, 3) a program server 7b for providing advertisement skin image information based on the user analysis to the user terminal 1 and managing the user's advertisement access time while maintaining the access state through the user, and the member's information and advertisement usage information. And a database (DB) server 7c for storing and managing various data such as skin image information, and a plurality of LAN cars provided in the plurality of web servers 7a, program servers 7b, and DB servers 7c. The via includes a router (7e) and a switching hub (7d) for distributing the received packets through the Internet (3).

The number of web servers 14 will depend on how many user terminals 1a-1n are connected to the system server 7, and the number of web servers and the system server ( Depending on how the security system (Firewall) of 7) is configured, the network inside the system server 1 can be configured in other well-known ways.

The DB server 7c may be configured using, for example, a well-known relational database management system (RDBMS) such as an Oracle, a Structured Query Language (SQL) server, an Informix, or the like.

In addition, the database provided in the DB server 7c is a DB containing information of each member as shown in FIG. 2, and includes a member's ID, password, name, gender, social security number, E-mail, telephone number, A member information DB 11 that stores an address, a job, and the like, and a DB containing information about each member using the advertisement of the homepage 71 site of the server 7 and the skin image controller 20. Member's use information DB (12) which has cyber money, collection_skin's information, member's marketing information (region, age, gender, occupation) and DB of information of each skin image. Information about which category each skin image belongs to, including the name and description of the skin, the registrant of the skin, the date the skin was registered, the skin DB 13 having the number of downloads of the skin, and the collection skin information. DB that has a collection In order to manage the number of skins separately, it is managed separately from the general skin information, and the collection skin DB 14 which stores the collection skin type information, the owner of each collection skin, the number of remaining collection skins, and various bulletin boards (free) Bulletin board, QA bulletin board, announcements) and other bulletin board DB (15) that stores other information necessary for homepage operation.

In the case where the advertisement view menu is selected in the skin image controller 20, the member use information DB 12 and the member information DB 11 should be accessed simultaneously. In this case, the two DBs (11, 12) overlap the region, age, gender, and occupation, but operate the skin image controller 20 and the homepage site by inserting frequently used parts in the program and the site into the member usage information. In order to be efficient, they are superimposed.

Hereinafter, a method of installing and using the skin image controller 20 according to the present invention will be described in detail with reference to FIGS. 3A to 3D.

First, the user drives the web browser 5 in the user terminal 1 to provide information such as the homepage 71 provided in the web server 7a of the system server 7 connected to the Internet 3 or a hightel, tianrian, or the like. It connects to the bulletin board 9a of the server 9 and downloads the skin image controller 20 program therefrom and installs it in the terminal 1 (S1, S2).

Then, when the user installs the skin image controller 20 program in the terminal, it is automatically registered in the start program of the terminal 1. Therefore, from now on, even if the user does not click on the icon of the skin image controller 20, the terminal is automatically executed when the OS boots up.

However, when the user wants to execute the skin image controller 20 manually, the skin image controller 20 is executed by double-clicking the skin image controller 20 icon (S3). At this time, if the skin image controller 20 is already executed in the user terminal 1, when the skin image controller 20 is repeatedly executed by double-clicking the skin image controller 20, the skin image controller 20 automatically determines that the duplicate execution is performed. Do not

Thereafter, when the skin image controller 20 is executed, an initial screen interface (interface) as shown in FIG. 5, that is, a main menu interface 20a is displayed on the monitor or display screen of the terminal (S4).

The main menu interface 20a is located at the top of the main menu display unit 21, in which the main menus 26-31 are represented by an icon, and a skin selection for providing an interface for selecting one of a plurality of stored skin files. Section 22, a skin information display section 23 for displaying detailed information of a selected skin file, a submenu display section 24 for displaying a submenu of a main menu, and a picture of the skin file selected when the skin file is selected. It is made up of a skin file display section 25 that displays smaller and helps the selection of a skin file.

The present invention has six main menus, and the user can perform various operations through this main menu. For example, you can switch to normal skin mode or ad skin mode, organize skinbooks, and so on.

In the main menus 26 to 31, the menus are icon-like, as shown in the main menu display unit 21 of FIG. 6. When the user clicks the corresponding menus, the corresponding menu is executed, and each menu is a general picture menu 26 and an advertisement picture menu. (27), the collection book menu 28, the conversion menu 29, the skin book arrangement menu 30, and the end menu 31, and the like.

As shown in FIG. 7, the skin selector 22 basically stores each skin file in which the user structured the skin and stores the skin like a window explorer when selecting the skin book cleanup menu 30 or the general picture menu 26. It consists of a skin folder structure section 22a showing a structure and a skin list section 22b showing a list of corresponding skin files for the selected folder, so that it is convenient for organizing skin files or selecting skin files. Do it.

FIG. 7 shows a list of skin files belonging to the MySkin folder 22c in the Skin List 22B when the MySkin folder 22c is selected in the Skin Folder Structure 22a.

In addition, when the skin information display unit 23 clicks a single skin file 22d on the skin list unit 22b with a mouse once, the file name 23a and the number of bytes ( 23b) and last modified date (23c).

For example, FIG. 7 illustrates that the skin file 22d is displayed when the user clicks once on the skin file 22d called 'my face enlargement skin' with the mouse.

The submenu display unit 24 is a place where an icon is sprayed when the main menu is clicked, and the corresponding submenu is iconized as in the main menu when another submenu exists. In this case, the user can operate the corresponding function by clicking the submenu as in the main menu 26-31.

Currently, the main menu in which the submenu exists includes only the skin book organizer menu 30.

On the other hand, a user may want to add or remove a folder, or may want to move or delete a skin file to another folder.

The part performing such a function is the "skin book organizer menu 30" of the main menu.

When the user clicks the skinbook cleanup menu 30 on the main menu with a mouse, a submenu of the skinbook cleanup menu 30 is displayed as shown in FIG.

The submenu includes a folder add menu 30a for adding a new folder, a folder delete menu 30b, a skin file move menu 30c used to move the selected skin file 22d to another folder, and a skin file delete. The menu 30d, the skin file search menu 30e, and the skin book end menu 30f are included.

In the present invention, the skin image controller 20 may be operated by clicking the corresponding icon in the main menu interface 20a with the mouse, and the function may be sufficiently performed through the pop-on menu generated by pressing the right button of the mouse.

For example, if a user selects a folder in the skin folder structure 22a and presses the right mouse button, a menu 30a, 30b of "add folder" or "delete folder" will appear, and the skin list 22b Select one skin file (22d) and click the right mouse button to display the menu (30d) of "Delete Skin File" and "Register as Skin" and drag and drop the mouse with the DragDrop. You can also move 22d to another folder.

The skin file display unit 25 is a portion which shows a picture of the skin file smaller than the actual size when the user clicks on one of the skin files 22d of the skin list unit 22b with a mouse.

If there are many saved skin files, the user may not know what picture the skin file is based only on the name or description of the skin file. Therefore, if the skin selector 22 lists names and descriptions of the skin files, the skin file display unit 25 performs a function of briefly showing the skin file picture when the user selects one skin file.

If the user now likes the skin selector 22 and the skin file display 25, and wants to register the selected picture as his own explorer skin, the skin list of the skin selector 22 ( You can double click the file in 22b) or click the right mouse button and click "Register as Skin" from the right-click menu.

When the user presses the minimize button of the interface window in the initial screen interface 20a, the skin image controller 20 is basically registered as a tray icon at the bottom of the monitor as shown in FIG. 4 (S5).

Thereafter, when the tray icon of the registered skin image controller 20 is double-clicked, a main menu such as "initial screen interface 20a" is displayed again on the monitor screen.

If the user has not selected any skin picture in the initial screen interface 20a, the skin image controller 20 automatically skins the previously selected general skin picture file (S6). This previously selected general skin file is referred to as a default skin, which automatically turns off the terminal 1 and reboots to automatically save the default skin stored on the program even when the skin image controller 20 is re-executed. It will float.

However, if the previously selected skin picture was an "advertisement", the skin image controller 20 does not automatically display the advertisement, but again the "general skin file" that was selected before the advertisement. In other words, the advertisement skin file cannot be the default file.

Now, if the process goes through the "designated default skin output" procedure, the skin image controller 20 quietly waits for the user's event (S7). Here, the event refers to an event in which the user double-clicks the tray icon of the skin image controller 20. This is called a main menu selection event, and when a main menu selection event occurs, the main menu interface 20a, which has been seen in the "initial screen interface" procedure, appears on the monitor.

As above, the main menu is divided into the following six parts.

A. Exit Menu

When the user clicks the end menu 31 on the main menu (S9), this means that the skin image controller 20 is to be exited.

When the user clicks the end button, the current advertisement selection state is determined (S10), and it is determined whether the advertisement has been viewed or the general skin is selected according to the immediately preceding selection.

If the advertisement was selected just before, the user stores the changed information such as cyber money corresponding to the time when the user viewed the advertisement in the member usage information database 12 of the system server 7 (S11).

After that, the user outputs a message regarding the usage history of the changed user, such as, "Because you watched the advertisement for 00 minutes, the money of the money × × circle has been accumulated" (S12).

Now, the tray icon is removed and the skin image controller 20 program is terminated after the termination of various system aspects (S13).

B. General Picture Menu

When the user clicks on the "general picture menu 26" button (S14), the situation can be divided into two cases: the advertisement is being viewed according to the immediately preceding option, or the general skin is selected.

If the general skin was selected immediately before, it would be the case that the general skin picture registered in the explorer of the user was changed to another by the skin image controller 20 just before. If the ad skin 40 as shown in Figure 12b was selected just before, the advertisement will now be when you want to stop.

When the user selects the general picture menu 26, the current advertisement selection state is determined (S15) to determine whether the advertisement skin 40 or the general skin 45 has been selected according to the immediately preceding selection. do.

If the advertisement skin 40 has been selected immediately before, it is stored in the member usage information database 12 of the system server 7 about various changed details such as cyber money corresponding to the time when the user viewed the advertisement. (S16).

After that, the user outputs a message about the changed usage history of the user, such as "because you watched the advertisement 00 minutes cyber money has been accumulated × ×" (S17).

Subsequently, after the skin image controller 20 acquires the structure information of the skin folder list of the user, which is stored by itself (S18), the skin selector 22 of the main menu interface 20a based on the obtained skin folder tree structure information. The above-mentioned skin list is displayed at the corresponding place (S19).

Thereafter, the user selects one skin file in the skin selector 22 and double-clicks it, or selects "register as a skin" from the pop-up menu that appears by pressing the right mouse button (S20).

Accordingly, the default skin value is changed to the general skin file name selected by the user (S21), and the general skin 45 file picture selected by the user is replaced with the user's explorer skin as shown in FIG. 12A (S22).

After that, the user waits for an event of selecting one of the main menus (S30).

C. Collection Menu

The fact that the user clicks on the collection book menu 28 (S23) is that he wants to see the list of collection skins he has collected.

Information about the collection book collected by the user is located on the home page 71 of the system server 7. Therefore, the explorer automatically launches and moves to the homepage address of the corresponding system server for the collection skin (S24, S25).

The user can see the list of collection skins he has collected so far in the collection of homepage 71. Then wait until the user performs another main menu selection operation (S30).

Therefore, you can check how many collection skins you have collected so far using the collection menu (28). Collection skins can be divided into series and books. On the homepage of the system server, rewards for collecting collection skins can be provided by providing prizes or prizes to users who collect certain series of collection skins.

In addition to satisfying the aesthetic desire to spray skins on their explorers, general users can meet the desire to collect skin picture files like stamp collection. Add to the fun factor, if you create a series, etc., there is also a user who tries to collect all the series.

Of course, on the server's homepage, there are also event events that give prizes or prizes to users who collect all the specified collection skins.In addition, you can also collect skins of these themes such as Pokémon skin pictures for personal taste.

Also, by default, the collection skin picture file itself can be copied to others. Therefore, if a general user copies his collection skin picture file to others, it is difficult to determine who owns the original skin picture file.

To do this, the database of the system server maintains the serial number and owner ID of the collection skin picture file. Therefore, even if an individual user copies the collection skin picture file he has collected to others, only one person can be the owner of the collection skin picture file in the database server information.

On the other hand, the collection skin also provides the following puzzle-type advertising techniques.

① Provide a limited amount of separate advertising skin pictures as a giveaway to users who have seen advertising skins in the skin collection menu.

② The advertising skin picture is to complete a single advertising picture when a certain amount (10-12).

③ When the user completes the advertisement picture, the product is paid.

For example, if you look at the collection skin picture, you can maximize the advertising effect from the advertiser's point of view through a puzzle-type collection skin that consists of 10 skins. It will be fun to collect one.

D. Convert Picture File to Skin File Menu

When the user clicks on converting a picture file to a skin file (S26), the user wants to convert a picture file such as JPG, GIF, or BMP created by Photoshop or another drawing tool into a skin file of the present invention. to be.

When the picture file is converted into a skin file menu 29 is clicked, the skin selector 22 part is changed as shown in FIG.

In FIG. 10, the left part 33a shows the structure information of the skin folder, and the right part 33b shows a screen as if clicking "My Computer" in Windows.

Here, the user selects a picture file he or she has made in the right part (S27), clicks the arrow 33c to the left, and the picture file is automatically converted into a MSK file type which is a skin-only file, The selected folder is moved to (S28).

E. Skinbook Cleanup Menu

Since the skin book arrangement menu 30 will be described in detail above according to the procedures S46 and S47 shown in FIG. 3D with reference to FIGS. 6 to 9, it will not be described herein.

F. Advertising Picture Menu

When the user selects the advertisement picture menu 27 in the main menu interface 20a, the skin image controller 20 automatically connects to the program server 7b of the system server 7 via the Internet 3 (S32). ).

When connected to the server 7b, it is determined whether the user has registered as a member, and in the case of a non-member, the user presses the new member button to request membership and performs the member registration procedure. Perform procedure and preference analysis (S33-S35).

That is, when the user enters the ID (ID) and password (PW), this data is transmitted to the program server 7b, the server 7b is the residence / gender / age / age of the corresponding member from the member DB (11) Analyze preferences such as occupation.

Subsequently, by comparing the advertisement file list of the server with the advertisement file list information of the user, it is determined whether there are already files to be advertised on the user terminal 1 (S36). If there is already a file to be advertised on the user's terminal, it is necessary because the server does not need to resend the advertisement skin picture.

Then, it is determined whether or not there is a skin picture file to be advertised on the user terminal 1.

If there is no skin picture file to be advertised in the user's terminal, the program server 7b transmits skin picture files to be advertised to the user's terminal. If it is assumed that there are 10 advertisement skins to be advertised in the day, 10 advertisement skin files are transmitted at this time (S38).

However, in the present invention, it is also possible to download all the advertisement skins of the day as described above or sequentially update the advertisement skins being displayed by downloading the advertisement skins at regular intervals from the server 7b.

The skin image controller 20 in the user terminal 1 randomly specifies a sequence number from which to start advertising first with respect to the advertisement skin picture files transmitted from the program server 7b at once (S39).

Subsequently, if the number is assigned to the advertising skins, the timer is now turned on to measure the time (S40), and at the same time, the advertising skin corresponding to the current order is sprinkled with the skin of the explorer of the user terminal (S41).

Accordingly, the skin 35 of the explorer is changed from the advertisement skin 36 of FIG. 11A to FIG. 11B, and the computer window screen 37 is also changed to the same skin as shown in FIG. 11C in conjunction with the change of the explorer skin. .

Thereafter, the skin image controller 20 installed in the user terminal quietly waits for an event (S42). In this case, the event can be divided into two events, when the timer is timed out and the user needs to spray the next sequence of advertisements, or the user opens the main menu by double-clicking the tray icon. have.

If the timer timeout event occurs, the sequence number of the advertisement skin to be advertised is passed to the next (S43, S44), and if the main menu is selected, the process proceeds to the step S8 (S45).

As described above, the present invention can basically designate a picture suited to a personal taste and apply it, and in the case of an advertisement skin picture, a picture (image) is dynamically displayed on a network based on a client / server system as well as an explorer window. All skins are covered, including the Windows default shell window.

When the user selects an advertisement from the main menu, the advertisement skin specified by the server is skinned. This is done while the skin image controller 20 communicates with the server 7b in real time, and automatically switches to the next advertisement after one advertisement for a certain period of time.

In this case, the user is rewarded with a predetermined amount of cyber money in proportion to the time when the advertisement is skinned. In addition, the company operating the system server 7 may perform target marketing according to the user's propensity in addition to the general advertisement cost. That is, the advertisement skin picture emitted from the server may not be the same for all users, and different advertisement skins may be shot according to various factors such as age, occupation, and region of the user.

Skins coated according to the invention have the following characteristics.

1. Aesthetic needs of individual users can be satisfied. By breaking away from the existing gray explorer menu, you can decorate the explorer beautifully with your own picture or with an advertisement skin picture.

2. The advertisement skin picture can also maximize the advertising effect while satisfying the aesthetic needs of individual users. Existing banner advertisements and various Internet advertising techniques using them do not satisfy the aesthetic needs of users, but merely emphasize cyber money. However, in the present invention, there is an advantage in that it can be advertised while satisfying the aesthetic needs of individual users.

3. Don't eat extra space for advertising. Existing banner ads or various toolbar-type advertising techniques have limitations in that they consume a certain amount of space on a user's computer screen. On the contrary, the skin provided by the skin image controller 20 minimizes inconvenience of the individual user by advertising using the menu space occupied by the explorer without using a separate space for advertisement.

4. From the advertiser's point of view, the target marketing as described above can be performed to increase the efficiency of the advertisement.

5. From an individual user's point of view, a user-friendly interface is provided. The skin image controller 20 of the present invention provides an interface that is easy to manage and use skin picture files collected by individual users because it is an Explorer skin specialized program.

6. Collection Skin-In other words, it provides collection picture skin picture file to satisfy collection needs of individual users. This is also a unique part of the present invention, not only to collect, but also to release a limited collection skin, so that it can be collected as if collecting stamps.

7. The logo of the Internet Explorer, which is displayed as an animation while connecting or connecting to the Internet, can be changed to the advertiser's logo 50 as shown in FIG. 13 to maximize the advertisement effect. In FIG. 13, it can be seen that the upper right logo has been changed to, for example, a modern logo.

As described above, the present invention can satisfy the user's convenience and aesthetic needs, in addition to collecting needs, and can also provide fun. In addition, the advertiser's position can maximize the advertising effect while satisfying the user's aesthetic needs from the active position by escaping the existing banner advertisement or one-shot advertisement. In addition, the operator operating the present invention system can promote the overall profitability in addition to the user's membership and advertising costs.

In the above, the present invention has been illustrated and described with reference to specific preferred embodiments, but the present invention is not limited to the above-described embodiments and is not limited to the spirit of the present invention. Various changes and modifications can be made by those who have

Claims (14)

In the advertising system using the skin coated on the window window of the user terminal, A plurality of user terminals each having a web browser on its own terminal and capable of accessing the Internet using the web browser; A system server that allows a user to download a skin image controller when the user accesses the homepage of the server from the user terminal via the Internet; The system server may include at least one web server that allows a plurality of user terminals to download the skin image controller and various skin image files according to a user's request when a plurality of user terminals access the homepage of the system server; When the user selects the advertisement menu by the skin image controller installed in the user terminal, the advertisement skin image information based on the user analysis is provided to the window window of the user terminal while the user is connected through the Internet and the user is compensated for the user. A program server for managing ad access time for Advertising system using a dynamic window skin, characterized in that consisting of a database (DB) server for storing and managing a variety of data including member information, advertisement usage information and a plurality of skin image information. 2. The dynamic window skin as claimed in claim 1, further comprising at least one information providing server which enables the user to download the skin image controller when the user accesses the bulletin board of the various servers from the user terminal via the Internet. Used advertising system. The database of claim 1, wherein the database provided in the database server is Member information DB containing the information of each member, Member usage information DB containing information on each member using the advertisement of the skin image controller and the homepage site of the system server, Skin DB containing information of each skin image, A collection skin DB having each piece of information of a collection skin issued for a limited number of collections, Advertisement system using dynamic window skins, which consists of bulletin boards and other DBs that store various bulletin boards and other information necessary for website operation. The advertisement system using a dynamic window skin according to claim 3, wherein the member usage information DB has information on cyber money, collection skin information, residence area, age, gender, and occupation of each member. . The method of claim 1, further comprising: providing a main menu interface for interfacing between the user terminal and the user when executing the skin image controller; The main menu interface is located at the top of the main menu display unit is provided by displaying a plurality of main menu as an icon, A skin selector which provides an interface for the user to select one of a plurality of stored skin files; Skin information display unit for displaying the detailed information of the selected skin file, A submenu display unit which displays a submenu of the main menu; Advertisement system using a dynamic window skin, characterized in that consisting of a skin file display unit that helps to select a skin file by displaying a picture of the selected skin file smaller than the actual when selecting the skin file. The mobile terminal of claim 5, wherein the plurality of main menus include an advertisement skin menu for receiving an advertisement skin from a system server in real time and displaying the skin on a window window of the terminal; A general picture menu for selecting the system server and the general picture skin you have created, Collection book menu connected to the system server for managing its own collection skin, A conversion menu for converting a picture file created by the user into a skin file, A skin book organizer menu for managing own skins stored in the terminal; And an end menu for performing a procedure necessary for terminating the skin image controller. The user accessing any one of the homepage of the system server connected to the Internet and the bulletin board of the information providing server from the user terminal, downloading the skin image controller program therefrom, and registering / installing it in the startup program of the terminal; Displaying a main menu interface on a display screen of a terminal, the main menu interface including a main menu display having a plurality of main menus including an advertisement skin menu in response to the user executing a skin image controller program; When the user selects the advertisement skin menu in the main menu interface, the skin image controller automatically connects to the program server of the system server through the Internet; Upon accessing the server, preference analysis is performed according to the member registration procedure, login authentication procedure, and member registration information, and the advertisement file list information of the server is compared with the advertisement file list information of the user terminal. Determining whether there are files to do, If there is no skin picture file to be advertised on the user terminal, the program server transmits the skin picture files to be advertised to the user terminal; The skin image controller of the user terminal to apply an advertising skin by spraying the advertisement skin picture file received from the program server as a skin on the window window of the user terminal, And periodically replacing the currently displayed advertisement skin with another advertisement skin. The method of claim 7, wherein the terminal accesses a system server and receives a plurality of advertisement skin files at one time; Randomly designating a sequence number of the advertisement skin files to be started first from the advertisement; The advertising method using a dynamic window skin, characterized in that it further comprises the step of spraying on the window window by periodically replacing the advertising skin every set time in a set order. 8. The method of claim 7, further comprising: determining whether the user was currently selecting an advertisement in response to clicking the end menu on the main menu; As a result of the determination, if the advertisement was selected just before, the user stores the message of the changed usage history to the user in the member usage information database of the system server about the compensation contents corresponding to the time when the user viewed the advertisement so far. Steps, And removing the tray icon generated according to the installation of the skin image controller and terminating the skin image controller program after the system side termination process. The method of claim 7, wherein the main menu includes a general picture menu for selecting a system server and a general picture skin created by the user, a collection menu menu for managing a collection skin connected to the system server, It further includes a conversion menu for converting the created picture file into a skin file, and a skin book organizer menu for managing its own skin stored in the terminal, In response to selecting one of the main menus, stopping the display procedure of the advertisement skin and providing a user interface of the selected menu to the main menu interface. 11. The method of claim 10, further comprising: providing a limited amount of advertisement skin pictures to a user who has viewed an advertisement skin when connecting to a system server in response to selecting the handbook menu; The advertisement skin picture further comprises the step of performing a predetermined compensation in response to the completion of one advertisement picture by collecting a certain amount. The method of claim 10, further comprising: displaying a list of skin folders and a list of skin files corresponding to the selected skin folder in a main menu interface in response to selecting the general picture menu; And in response to selecting the skin file, replacing the skin for the window window with an image of the selected skin file. The method as claimed in claim 10, further comprising: selecting a picture file produced by the user in the skin selector of the main menu interface to convert the file into a skin-only file after selecting the conversion menu; And moving the converted skin file in response to the conversion to a selected skin folder and storing the converted skin file. A computer-readable recording medium having recorded thereon a program for executing an advertisement using a dynamic window skin on a user terminal, A main menu interface including a main menu display unit having a plurality of main menus including an advertisement skin menu in response to the user executing a skin image controller program when the user is registered / installed in the start program of the user terminal; Marking step, When the user selects the advertisement skin menu in the main menu interface, the skin image controller automatically connects to the program server of the system server through the Internet; Upon accessing the server, preference analysis is performed according to the member registration procedure, login authentication procedure, and member registration information, and the advertisement file list information of the server is compared with the advertisement file list information of the user terminal. Determining whether there are files to do, If there is no skin picture file to be advertised on the user terminal, the program server transmits the skin picture files to be advertised to the user terminal; The skin image controller of the user terminal to apply an advertising skin by spraying the advertisement skin picture file received from the program server as a skin on the window window of the user terminal, And periodically replacing the advertisement skin currently being displayed with another advertisement skin, wherein the advertisement method using the dynamic window skin is recorded.