KR100360017B1 - a method for working the shopping mall to reflect the customer opinions of goods - Google Patents

Abstract

The present invention relates to a method of operating a shopping mall, and in particular, when a customer accesses a shopping mall and selects a specific product, the main server 31 of the shopping mall manager calculates an evaluation score calculated by reflecting the customer's opinion along with information on the corresponding product. If you apply to participate in the first step (ST101 to ST103) and the opinion survey on the product selected in the first step to provide the main server 31 for the items, such as the function, design, performance, service, etc. of the product The second step (ST104 to ST105) for presenting the questionnaire contents for evaluation, and when responding to the questionnaire information presented in the second step, the main server 31 updates the evaluation score for the corresponding product by reflecting the response result and conducts an opinion survey. And a third step (ST106 to ST109) of providing mileage points that can be used when purchasing a product to the customer who participated in the. As described above, the present invention collects the opinions of the customers on the products handled in the shopping mall and calculates the objective evaluation score using the same, thereby providing the customers with improved customer reliability, thereby promoting the sale of the goods. In addition, the manufacturer can reflect the customer's opinion on the product in the product development or can be used in marketing strategies.

Description

How to operate a shopping mall that reflects customer opinions on goods {a method for working the shopping mall to reflect the customer opinions of goods}

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic commerce method, and in particular, after collecting customer opinions about a product handled by a shopping mall, an objective evaluation score of the product is calculated and provided to improve a consumer's reliability and promote a sale of the product. It is about how to operate.

In general, the manufacturer receives customer opinions on the quality and service of the product through the customer card provided with the product and uses it for product development and marketing. However, as the opinions of the customers gathered in this way are exclusive to the manufacturer, the actual buyer who wants to purchase the product cannot properly evaluate the product due to lack of information. That is, there is a problem in that the consumer should determine the purchase of the corresponding product by referring only to the opinions of those around him who have experience using the advertisement or the manufacturer's advertisement.

Therefore, in recent years, a website where consumers can exchange their opinions about a specific product has been established and used, and the website has been introduced through the consumer's testimonials including advantages and disadvantages of the specific product. Provides purchasing information about the product.

However, in order to examine consumers' reactions to a particular product on such websites, it is not only inconvenient to read a lot of consumer's testimonials, but only the subjective use testimonials of each consumer are simply intervened. Therefore, there is a problem that the objective evaluation of the product is difficult.

Accordingly, the present invention has been invented to solve the above problems, reflecting the customer's opinion to calculate the objective evaluation score for the product handled in the shopping mall and provide it to the actual consumer to improve the consumer's reliability and sell the product The purpose is to provide a method of operation of the shopping mall to promote the.

In order to achieve the above object, the present invention provides a method of operating a shopping mall that sells products through the Internet. When a customer accesses a shopping mall and selects a specific product, the main server of the shopping mall manager is provided with information on the corresponding product. The first server provides an evaluation score calculated by reflecting the opinion of the user, and if the user requests to participate in the opinion survey on the product selected in the first step, the main server receives items such as the function, design, performance, and service of the product. In the second step of presenting the questionnaire content to evaluate the questionnaire, and in response to the questionnaire information presented in the second step, the main server updates the evaluation score for the product and reflects the result of the questionnaire. The method may further include a third step of providing mileage points that can be used at the time of purchase.

1 is a view showing an electronic commerce system to which the present invention is applied;

2 is a view showing an example of a product information data table;

3 is a view showing an example of a member information data table;

4 is a view showing an example of an evaluation information data table;

5 is a flowchart illustrating a method of operating a shopping mall according to the present invention;

6 is a diagram illustrating an example of an output screen of a shopping mall to which the present invention is applied.

Explanation of symbols for main parts of the drawings

11,12: user computer 20: Internet network

31: main server 32: database

Hereinafter, a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram schematically illustrating an electronic commerce system to which the present invention is applied. A plurality of user computers 11 to 12 are connected to a main server 31 of a shopping mall operator through an internet network 20. The server 31 is connected to a database 32 that manages product information, member information, and opinion information on handling products.

That is, in the database 32, as shown in FIG. 2, a product information data table for handling products such as a product name, a price, a sales company, a manufacturer, a country of origin, a delivery method, and the like is provided. , Member information data table such as resident registration number, address, telephone number, mileage point, etc. are configured as shown in FIG.

In addition, the opinion information data table of the database 32 includes a product name handled by a shopping mall, a function, a design, a price, an evaluation score for each service, a comprehensive evaluation score, and the like, as shown in FIG. 4. Is calculated by collecting customer opinions.

Next, a method of operating a shopping mall according to the present invention applied to the electronic commerce system configured as described above will be described in detail with reference to FIGS. 5 and 6.

First, when a customer selects a product he or she wants to purchase or wants to purchase by connecting to the main server 31 of the shopping mall manager through the Internet network 20 using his computer 11 to 12, the main server 31 ) Outputs an introduction screen for the corresponding product selected by the user as shown in FIG. 6 (ST101 to ST103). At this time, the main server 31 provides the product information together with the evaluation score of the corresponding product reflecting the customer's opinion.

On the other hand, when a customer requests to participate in a survey on the product, the main server 31 checks whether the customer who applied for the product has already purchased the product or a preliminary buyer who wants to purchase the product. The questionnaire is presented to evaluate items such as function, design, performance, and service of the product, and guides to describe personal use and reason for purchase (ST104 ~ ST105).

When the user evaluates the function, design, performance, service, etc. of the product according to the questionnaire presented above, the main server 31 applies the weight according to the predetermined customer classification to calculate the objective evaluation score. We reflect our rating on the evaluation score (ST106). For example, a more objective valuation score is calculated by varying the weight depending on whether the customer who participated in the opinion survey is an appliance buyer who has already purchased the product or a prospective buyer who wants to purchase the product.

In addition, the main server 31 provides a mileage point to the customer participating in the opinion survey can be used at the time of purchase of the product or a purchase of other products, the mileage point provided in this way can be used at any time It is accumulated and managed in the data table (ST107).

On the other hand, if you do not participate in the opinion survey or participate in the opinion survey and answer the questionnaire, the main server 31 performs an e-commerce routine that can purchase the product when the customer requests a purchase according to the normal shopping mall operation method (ST108 to ST109).

As described above, when evaluation data is accumulated through opinion research on products handled by a shopping mall, a more objective evaluation score may be calculated and provided for the corresponding product. Therefore, the consumer can grasp the quality of the product only by the evaluation score, and the manufacturer can immediately confirm the consumer's reaction to the product.

As described above, the present invention collects the opinions of the customers on the products handled in the shopping mall and calculates the objective evaluation score using the same, thereby providing the customers with improved customer reliability, thereby promoting the sale of the goods. In addition, the manufacturer can reflect the customer's opinion on the product in the product development or can be used in marketing strategies.

Although the present invention has been described with reference to one embodiment shown in the drawings, this is merely exemplary, and those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. Therefore, the true technical protection scope of the present invention should be defined only by the appended claims.

Claims (2)

delete A first step (ST101 to ST103) of providing product information on the product selected by the customer and an evaluation score for the product; A second step (ST104 to ST105) of presenting a predetermined questionnaire for the customer to request to participate in the opinion survey on the product selected in the first step; A third step of calculating and updating the evaluation score for the corresponding product according to the response information on the questionnaire presented in the second step received from the customer, and providing a predetermined mileage point to the customer who participated in the opinion survey (ST106 ~ In the operation method of the shopping mall further comprising: In calculating the evaluation score in the third step, weights for calculating the evaluation score of the corresponding product are differently applied depending on whether the customer who participated in the opinion survey is a purchaser of the product or a prospective purchaser who wants to purchase the product. Operating method of the shopping mall reflecting the customer's opinion on the product, characterized in that.