JPWO2017094177A1 - Information processing server, information processing server control method, and information processing program - Google Patents

Abstract

Provided are an information processing server capable of delivering an advertisement (content) suitable for a user's action history, a method for controlling the information processing server, and an information processing program. The information processing server according to the present invention is connected via a network to a user terminal that can continuously acquire biological information related to the user's biological state. An information processing server, a storage unit that stores a predetermined process whose firing condition is that a specific biological state has continued, and a determination unit that determines whether the user satisfies the firing condition by communicating with the user terminal And an execution unit that executes the predetermined process based on the result of the determination.

Description

  The present invention relates to an information processing server, an information processing server control method, and an information processing program, and more particularly, to distribution of content personalized based on user biometric information.

  There are known examples in which a user's web action history (browsing page, search keyword, etc.) is analyzed and used for various marketing. Patent Document 1 proposes a technique related to so-called targeting advertisement in which an advertisement suitable for a user's behavior history is selected and displayed.

JP 2011-39760 A

  However, even with the technique described in Patent Document 1, since the same advertisement is distributed to users belonging to the same category, an advertisement that matches the user's behavior history is not always selected. Absent.

  Therefore, an object of the present invention is to provide an information processing server, an information processing server control method, and an information processing program capable of distributing an advertisement (content) suitable for a user's action history.

One aspect of the present invention is an information processing server connected via a network to a user terminal capable of continuously acquiring biological information relating to a user's biological state, and the firing condition is that a specific biological state has continued. A storage unit that stores the predetermined process, a determination unit that determines whether the user satisfies the firing condition by communicating with the user terminal, and an execution that executes the predetermined process based on the determination result An information processing server comprising: a unit.

  ADVANTAGE OF THE INVENTION According to this invention, the information processing server which can deliver the advertisement (content) suitable for a user's action history, the control method of an information processing server, and an information processing program can be provided.

It is a figure which shows the structure of the content delivery system by embodiment of this invention. It is a block diagram which shows the function structure of the server of FIG. It is a conceptual diagram of management DB. It is a block diagram which shows the function structure of the user terminal 200 of FIG. It is a block diagram which shows the function structure of the user terminal 300 of FIG. It is a figure which shows the communication process of the server of FIG. 1, and a user terminal. It is the image figure which visualized a user's biometric information. It is an example of a display of the question message displayed on a user terminal. It is an example of other ignition conditions.

  The present invention can be realized in various modifications and various forms. As an example, specific embodiments as shown in the drawings will be described in detail below. The drawings and the embodiments are not intended to limit the invention to the specific forms disclosed herein, but to all modifications, equivalents, alternatives made within the scope of the appended claims. It shall be included in the object.

The configurations of the present invention are listed as follows.
(Item 1)
An information processing server connected via a network to a user terminal capable of continuously acquiring biological information related to a user's biological state,
A storage unit for storing a predetermined process whose firing condition is that a specific biological state has continued;
A determination unit that determines whether the user satisfies the firing condition by communicating with the user terminal;
An execution unit that executes the predetermined process based on the result of the determination,
Information processing server.
(Item 2)
The information processing server according to item 1, wherein
An acquisition unit for acquiring basic information of the user;
Based on the basic information, further comprises a correction unit that individually corrects the ignition condition for the user,
The determination unit is an information processing server that determines whether the user satisfies the corrected ignition condition.
(Item 3)
The information processing server according to item 1 or item 2,
A content management unit for managing one or more contents;
An association unit associating the firing condition with each of the contents,
The execution unit distributes the content associated with the ignition condition based on the determination result to the user terminal.
Information processing server.
(Item 4)
The information processing server according to item 3, wherein
The association unit associates a plurality of the firing conditions with one content.
Information processing server.
(Item 5)
The information processing server according to item 3 or item 4,
The associating unit further includes a generation notifying unit that performs notification for prompting generation of a new firing condition when there is no firing condition to be associated with the content.
Information processing server (Item 6)
The information processing server according to any one of items 3 to 5,
The association unit further includes an addition notification unit for notifying the user to add new content when content to be associated with the firing condition does not exist.
Information processing server (Item 7)
The information processing server according to any one of items 1 to 6,
The determination unit determines whether the user satisfies the firing condition by referring only to the biological information stored in the user terminal.
Information processing server.
(Item 8)
The information processing server according to item 7, wherein
When the determination unit cannot determine whether the user satisfies the ignition condition by referring to biometric information stored in the user terminal, the determination unit determines whether the ignition condition is satisfied by inquiring to the user. ,
Information processing server.
(Item 9)
The information processing server according to any one of items 1 to 8,
The determination unit determines whether the ignition condition is satisfied by referring to the biometric information stored in the user terminal and inquiring the user.
Information processing server.
(Item 10)
An application program having a function of communicating with the information processing server according to any one of items 1 to 9 via the network.
(Item 11)
Storing a predetermined process in which a specific biological state of the user is set as an ignition condition;
Determining whether the user satisfies the ignition condition by communicating with a user terminal capable of continuously acquiring the user's biometric information;
Executing the predetermined process based on the result of the determination,
Control method of information processing server.
(Item 12)
A storage unit for storing a predetermined process in which a computer is set to fire a specific biological state of the user;
A determination unit configured to determine whether the user satisfies the ignition condition by communicating with a user terminal capable of continuously acquiring the user's biological information;
Function as an execution unit that executes the predetermined process based on the result of the determination;
Information processing program.

  Hereinafter, a content distribution system embodied by an information processing server, an information processing server control method, and an information processing program according to an embodiment of the present invention will be described with reference to the drawings.

<Overview>
FIG. 1 is a diagram showing a system configuration of a content distribution system 1 according to the first embodiment. The content distribution system 1 includes a content distribution server (information processing server) 100, a user terminal (smart phone terminal) 200, and a user terminal (wearable terminal) 300. The content distribution server 100 is connected to the smartphone terminal 200 and the wearable terminal 300 via the network 400. In FIG. 1, for simplicity of explanation, only two user terminals are shown, but more user terminals may exist.

  The user terminals 200 and 300 have a function of continuously acquiring biometric information by continuously measuring at least the heart rate and pulse of the user, blood pressure, number of steps and activity, posture, position and movement, and position information. ing. In the figure, a user terminal 200 is a smartphone terminal, and a user terminal 300 is a wristwatch-type wearable device. However, it is not limited to these as long as it has the functions described above, and may be, for example, a tablet terminal, a personal computer, or other electronic devices, and may be various types regardless of contact or non-contact with the user's body. It may be a wearable terminal.

  The content distribution system 1 continuously obtains biometric information from the user terminals 200 and 300, and distributes optimal content based on the biometric information. Thereby, the content suitable for each user's lifestyle can be distributed.

<Configuration>
Hereinafter, configurations of the server 100, the user terminal 200, and the user terminal 300 will be described.

<Server>
As illustrated in FIG. 2, the server 100 includes a transmission / reception unit 110, an acquisition unit 115, a storage unit 130, a content management unit 135, a determination unit 140, a correction unit 145, an association unit 150, and a generation notification. Unit 160, addition notification unit 170, and execution unit 200.

  The transmission / reception unit 110 transmits / receives information to / from the user terminal 200 or 300 via the network 400. Communication in the transmission / reception may be either wired or wireless, and any communication protocol may be used as long as mutual communication can be performed.

  The acquisition unit 115 acquires basic information about the user from the user terminal 200 or 300. In the present embodiment, acquisition of basic information is performed by communicating with the user terminals 200 and 300 via the transmission / reception unit 110, but other methods may be used.

  The storage unit 130 stores a management database (DB) including an ignition condition, a process to be performed when the ignition condition is satisfied, and a flag indicating whether or not the user satisfies the ignition condition. The storage unit 130 is typically realized by various recording media such as an HDD (Hard Disc Drive), an SSD (Solid State Drive), and a flash memory.

  As shown in FIG. 3, the management DB has at least a user identification number, firing conditions, processing contents, and flags.

  The user identification number is an identification number associated with each user (user terminal). When a user has a plurality of terminals, all terminals held by the same user are associated with each other.

  The ignition condition is a specific state of the user, such as “today's sleep time is less than 4 hours”, “not having today's breakfast”, “pulse exceeds 100 / min”, etc. It is a certain condition regarding the user's behavior and the living body. For example, heart rate / pulse rate, blood pressure, number of steps, amount of activity, meal time / content, sleep / bedtime, physical condition / mood, chat content, support inquiry presence / content, purchase history, login time, usage Although frequency etc. are mentioned, it is not limited to this.

  In the present invention, since the user terminal 200 or 300 can acquire continuous biological information, the ignition condition may be that the specific state continues for a predetermined period. For example, firing conditions such as “less than 6 hours of sleep for the last 3 days”, “no breakfast for one week in a row”, “pulse over 100 / min for a predetermined time or more” Also good. According to such firing conditions, more optimal content can be distributed in accordance with the user's behavior history.

  Examples of processing contents include, but are not limited to, distribution of contents (messages, news articles, etc.), automatic reservation for services, proxy for purchasing products, display of advertisements, contact with doctors, etc. . The flag is associated with “T” when the ignition condition is satisfied, and “F” when it is not satisfied.

  The content management unit 135 manages the above-described content. The content itself may be directly managed, or the URI (Uniform Resource Identifier) of the content may be managed.

  The determination unit 140 determines whether or not the user satisfies the ignition condition by communicating with the user terminal 200 or 300. Communication with the user terminal is performed via the transmission / reception unit 110, but may be performed by other methods. Explaining an example, whether an ignition condition is presented to the user terminal 200 or 300, and the user terminal satisfies the ignition condition presented by referring to biological information stored in a biological information storage unit (described later). It is good also as determining whether or not and notifying the server 100 of the result. Any method may be used as long as it includes a step of determining whether or not the firing condition is satisfied with reference to at least the biological information in the biological information storage unit.

  The determination unit 140 determines whether or not the ignition condition is satisfied by referring to the basic information of the user or inquiring directly to the user when the determination cannot be made only by the biometric information stored in the biometric information storage unit. It is good also as performing.

  The correction unit 145 corrects the firing condition for each user based on the basic information of the user. For example, when a user answers in advance questionnaire or the like that “the usual sleeping time is about 6 hours”, the firing condition “the sleeping time of the last 3 days is less than 6 hours” is always satisfied. . Therefore, it cannot be estimated under this ignition condition whether the user will fall short of sleep. Therefore, based on the answer to the questionnaire, the ignition condition is corrected as “the sleep time of the last three days is less than 5 hours”. The correction is performed if necessary, and is corrected to an ignition condition suitable for each user. In this case, the determination unit 140 described above determines whether or not the corrected ignition condition is satisfied.

  The associating unit 150 associates the content with the firing condition. The association may be performed manually, or may automatically generate an ignition condition estimated to be correlated with the content by data mining or the like. The content may be distributed from a content provider, or may cite a WEB service.

  The associating unit may associate a plurality of contents with one firing condition, or associate one content with a plurality of firing conditions. In the former case, a plurality of contents are distributed when the user satisfies a certain ignition condition, but the distribution order of the plurality of contents can be performed based on various criteria. On the other hand, in the latter case, one content is distributed when the user satisfies all of the plurality of firing conditions.

  If the content exists but there is no ignition condition to be associated with the content, the generation notification unit 160 notifies the user to generate a new ignition condition. The notification may be notified to the service provider of the server 100. On the other hand, when the ignition condition exists but the content to be associated with the ignition condition does not exist, the addition notification unit 170 notifies the user to add new content. The notification may be made to a content provider or the like.

  The execution unit 200 executes processing associated with the firing condition based on the result of determination by the determination unit 140.

<User terminal>
As illustrated in FIG. 4, the user terminal 200 includes a transmission / reception unit 210, a biological information acquisition unit 220, a biological information storage unit 230, and an interface unit 240.

  The transmission / reception unit 210 transmits / receives information to / from the server 100 via the network 400. Communication in the transmission / reception may be either wired or wireless, and any communication protocol may be used as long as mutual communication can be performed.

  The biometric information acquisition unit 220 acquires the biometric information of the user directly or indirectly. For example, an action history can be acquired by GPS (Global Positioning System), or the number of steps can be acquired by an acceleration sensor. The biological information acquisition unit 220 may be not only a device built in the user terminal 200 but also an electronic device attached as an option.

  The biometric information storage unit 230 is a part that stores biometric information acquired from the biometric information 220. The biological information storage unit 230 is typically realized by various recording media such as an SSD (Solid State Drive) and a flash memory.

  The interface unit 240 is used when a user gives an instruction to the user terminal 200 or browses information from the server 100. For example, a monitor, a keyboard, a mouse, and other input / output devices. In the user terminal 200 shown in FIG. 1, a touch panel typically corresponds to the interface unit 240.

  Application software for communicating with the server 100 is stored in the user terminal 200 in advance.

  As illustrated in FIG. 5, the user terminal 300 includes a transmission / reception unit 310, a biological information acquisition unit 320, a biological information storage unit 330, and an interface unit 340.

  The transmission / reception unit 310 transmits / receives information to / from the server 100 via the network 400. The user terminal 300 in FIG. 1 typically communicates with the server 100 by wireless communication based on a wireless LAN, NFC (Near Field Communication), or other standards.

  The biometric information acquisition unit 320 acquires the biometric information of the user directly or indirectly. For example, an action history can be acquired by GPS (Global Positioning System), or the number of steps can be acquired by an acceleration sensor. Further, the user terminal 300 has a function of measuring a pulse and measuring a blood pressure. The biometric information acquisition unit 320 may be not only a device built in the user terminal 300 but also an electronic device attached as an option.

  The biometric information storage unit 330 is a part that stores biometric information acquired from the biometric information 320. The biological information storage unit 330 is typically realized by various recording media such as a flash memory.

  The interface unit 340 is used when the user gives an instruction to the user terminal 300 or browses information from the information processing server 100. In the user terminal 300 shown in FIG. 1, a touch panel typically corresponds to the interface unit 340.

  Application software for communicating with the server 100 is stored in the user terminal 300 in advance.

  This completes the description of the functional configurations of the server 100, the user terminal 200, and the user terminal 300.

<Data>
The data configuration held by the storage unit 130 and the content management unit 135 and the data configuration held by the biometric information storage units 240 and 340 of the user terminals 200 and 300 in the present embodiment will be described.

<Basic information>
Basic information is stored in the storage unit 130. For example, the basic information is the health of both the subjectivity and objectives of health management subjects such as age, sex, height, weight, genetic information, blood information, screening information, medical history, family information, lifestyle questionnaire information, etc. It is comprised from the information regarding a management subject, and the basic information and invariant information can be included among the information regarding a user's biological body. Further, it may include attribute information such as curriculum information and receipt information of a health program implemented by the user.

<Content information>
The content information is stored in the content management unit 135. For example, content information includes movies, music, plays, literary works, photographs, comics, animations, computer games and other characters, figures, colors, sounds, actions or videos, or a combination of these, or information related to them. It is a program for providing via a computer. The contents mainly distributed by the server 100 according to the present embodiment are news articles, advertisements, media information, and the like, but are not limited thereto.

<Biological information>
The biological information is stored in the biological information storage unit 230 or 330. In addition to the raw data acquired by the biological information acquisition unit 220 or 320, the biological information includes secondary data obtained by processing them according to a predetermined rule. For example, biological information can be broadly classified into action log information and biological log information.

  The action log information includes meal information (meal time and meal content), position information and movement information, and login information (login time and login frequency). The behavior information is information related to the daily activities of the health management target person acquired by the user terminal 200, and includes text data and image data indicating the contents of the meal received from the user terminal 200, and time associated therewith. The meal information is included in the stamp, or the current position information obtained from the GPS data recorded in the user terminal 200 and the movement information obtained from the position information measured at a certain time and the position information measured at the next time. And information such as the login time of the service provided by the health management server 100 and the login frequency within a certain period (one day, week, month, etc.) can be included. Furthermore, the behavior information can include a login access history obtained from the user terminal 200 or the information site of the login destination, and a purchase history in which a health care target person has purchased health foods such as supplements, health appliances, training machines, and the like. Further, the behavior information can include login information and logout information on the user terminal 200 that informs selection or completion of a task on an application for health management such as a diet. The action log information is information on the user terminal 200 or login destination of the health management target person such as purchase history of health foods such as supplements, health appliances, training machines, login time, click rate (CTR) to advertisement / information website, etc. It is a concept that can widely include information obtained from sites.

  The biometric log information includes heartbeat and pulse information, blood pressure information, the number of steps, the amount of activity, and posture information. The biometric log information is information that records the biological status and changes of the health management subject. When the user terminal 200 is a wearable device or a terminal that cooperates with the wearable device, the wearable device Information can be measured and recorded information can be included. For example, the biological log information includes sleep (such as REM sleep or non-REM sleep) information that is determined by sensing the movement of the health care target person based on an acceleration sensor built in the user terminal 200.

  The above is an example of the data configuration used in this embodiment.

<Operation>
The operation of the server 100 according to the present embodiment will be described with reference to FIG. Hereinafter, in order to simplify the description, it is assumed that communication is performed between the server 100 and the user terminal 200.

  First, a start request is transmitted from the user terminal 200 (SQ100). The start request may be performed alone, but may be performed together with, for example, login to the WEB page of the service provider managing the server 100, activation of the application, regular processing in the background, and the like. The start request includes the identification number of the user (user terminal).

  The server 100 refers to the management DB (not shown), identifies the user who has transmitted the start request, and transmits the firing condition list to the user terminal (SQ102). The server 100 may send all the firing conditions, or may send only the firing conditions that do not satisfy the firing conditions (that is, the firing conditions in which the “flag” of the management DB is “F”). Which firing condition is transmitted at which timing can be individually changed.

  The user terminal 200 refers to the biological information storage unit and determines whether or not the received ignition condition is satisfied. For example, when the ignition condition is “sleep for 6 hours or more but not in a good sleep state”, the user terminal 200 refers to the biological information storage unit and extracts the sleep time of yesterday To do.

  FIG. 7 is an example in which data of the biological information storage unit is visualized. By measuring the “activity amount” of the user, the arousal state and the sleep state are estimated. The amount of activity may be, for example, using an acceleration sensor of the terminal. As shown in FIG. 7, the sleep time of the user yesterday is 8 hours. However, the condition “whether it was good sleep” cannot be determined only by the data. Therefore, when the user is in an awake state (7:00 in FIG. 7), as shown in FIG. 8, the user terminal asks, “Mr. X, good morning. Did you sleep well yesterday?” Four options 1002 of “well sleepy”, “so-so”, “no sleep”, and “no sleep” are presented together with 1000. The display timing of the question message 1000 is when the user is awakened. As shown in FIG. 8, when the user selects “I could not sleep”, the above-mentioned ignition condition “I took sleep for 6 hours or more but is not in a good sleep state” is satisfied.

  The ignition condition of the present invention may be a condition that can be determined based only on data in the biological information storage unit. For example, the condition of “sleeping for 6 hours or more” can be exemplified. In this case, when the data does not exist, the server 100 may determine whether the firing condition is satisfied by displaying a question message “Did you sleep for 6 hours or more?” On the user terminal 200.

  Further, the firing condition may be a condition that can be determined based only on the subjective evaluation of the user. For example, the condition “Is my foot tired?” Can be exemplified. In this case, the server 100 displays the question message “Are you tired?” On the user terminal 200 without referring to the data in the biometric information storage unit, and determines whether the firing condition is satisfied. Good. When there is no answer to the question message for a certain period of time, the server 100 refers to the data (position information, travel distance information, step count information) in the biometric information storage unit and automatically selects content for relieving foot fatigue. You may distribute.

  Furthermore, the ignition condition may be determined by referring to data in the biological information storage unit and inquiring to the user. For example, “I took a sleep of 6 hours or more, but it is not a good sleep state” can be exemplified. In this case, the server 100 determines whether the firing condition is satisfied by referring to the data in the biometric information storage unit and displaying a question message to the user.

  Referring to FIG. 6 again, user terminal 200 that has determined whether or not the firing condition is satisfied transmits the determination result to server 100 (SQ108). In the present embodiment, the user terminal 200 interprets the contents of the ignition condition, refers to the biometric information storage unit, inquires the user, and determines whether the ignition condition is satisfied. . However, only information necessary for determining the firing condition (that is, the biometric information in the biometric information storage unit and the result of the inquiry) may be transmitted to the server 100 to determine whether the server 100 satisfies the firing condition. Good.

  The server 100 updates the management DB of the user based on the received result (SQ110), and distributes the content associated with the firing condition (SQ112).

  The above is the description of the operation of the server 100.

  Although the ignition conditions described above relate to sleep time, various ignition conditions may be provided as shown in FIG.

As described above, according to the present invention, in order to provide the user with the most suitable content and service based on the biometric information that is automatically and continuously acquired, information that is more suitable for the user's life is provided. be able to.
<Others>
Although the health guidance service is taken up as a service according to the present invention, the present invention can also be used in other businesses. In particular, businesses that use people's psychology and spiritual actions (for example, businesses that give advice to increase human motivation), welfare (for example, when specialists provide remote advice on the welfare of local communities, etc.) ), Can be used in business such as education. In addition, for example, in a case where “the body temperature can be detected in the wearable terminal but the pulse rate cannot be acquired for a certain period of time”, it is possible to save lives by making an emergency call.

  Although the best embodiment of the present invention has been described, it will be apparent to those skilled in the art that the embodiment can be modified without departing from the spirit of the present invention. It belongs to the scope of the present invention.

1 Content distribution system 100 Server 200 User terminal (smart phone terminal)
300 User terminal (wearable terminal)
400 network

Claims (12)

An information processing server connected via a network to a user terminal capable of continuously acquiring biological information related to a user's biological state,
A storage unit for storing a predetermined process whose firing condition is that a specific biological state has continued;
A determination unit that determines whether the user satisfies the firing condition by communicating with the user terminal;
An execution unit that executes the predetermined process based on the result of the determination,
Information processing server. The information processing server according to claim 1,
An acquisition unit for acquiring basic information of the user;
Based on the basic information, further comprises a correction unit that individually corrects the ignition condition for the user,
The determination unit is an information processing server that determines whether the user satisfies the corrected ignition condition. The information processing server according to claim 1 or 2,
A content management unit for managing one or more contents;
An association unit associating the firing condition with each of the contents,
The execution unit distributes the content associated with the ignition condition based on the determination result to the user terminal.
Information processing server. An information processing server according to claim 3,
The association unit associates a plurality of the firing conditions with one content.
Information processing server. The information processing server according to claim 3 or 4,
The associating unit further includes a generation notifying unit that performs notification for prompting generation of a new firing condition when there is no firing condition to be associated with the content.
Information processing server An information processing server according to any one of claims 3 to 5,
The association unit further includes an addition notification unit for notifying the user to add new content when content to be associated with the firing condition does not exist.
Information processing server An information processing server according to any one of claims 1 to 6,
The determination unit determines whether the user satisfies the firing condition by referring only to the biological information stored in the user terminal.
Information processing server. The information processing server according to claim 7,
When the determination unit cannot determine whether the user satisfies the ignition condition by referring to biometric information stored in the user terminal, the determination unit determines whether the ignition condition is satisfied by inquiring to the user. ,
Information processing server. An information processing server according to any one of claims 1 to 8,
The determination unit determines whether the ignition condition is satisfied by referring to the biometric information stored in the user terminal and inquiring the user.
Information processing server.   An application program having a function of performing communication with the information processing server according to claim 1 through the network. Storing a predetermined process in which a specific biological state of the user is set as an ignition condition;
Determining whether the user satisfies the ignition condition by communicating with a user terminal capable of continuously acquiring the user's biometric information;
Performing the predetermined process based on the result of the determination,
Control method of information processing server. A storage unit for storing a predetermined process in which a computer is set to fire a specific biological state of the user;
A determination unit configured to determine whether the user satisfies the ignition condition by communicating with a user terminal capable of continuously acquiring the user's biological information;
Function as an execution unit that executes the predetermined process based on the result of the determination;
Information processing program.

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