JPWO2017090094A1 - INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND INFORMATION PROCESSING PROGRAM - Google Patents

Abstract

The system control unit 4 includes a plurality of reference information associated with the user ID of the same user Un, the reference information of the first reference target product provided by the specific seller SHm, and the specific seller SHm. The second reference target product provided by the seller SHm different from the first reference target product and the reference information of the comparison target product to be compared are acquired, and the predetermined item of the first reference target product And the second reference target product has an item value superior to the first reference target product when the item value is compared with the item value of the predetermined item of the comparison target product that is the second reference target product The first reference target product is determined as a promotion target for the specific seller SHm.

Description

  The present invention relates to a technical field such as a system for determining a product to be promoted from among products sold by a seller such as a store.

  2. Description of the Related Art Conventionally, there is known a technique for providing information of a product according to the interest of a user who is an advertisement target, from among products registered as an advertisement target by a seller. For example, in Patent Document 1, the word of the upper concept of the feature word of the page information of the browsing request target is determined as the personality of the browsing request source of the page information, and the advertisement information corresponding to the personality is the page information of the browsing request target And a technique for transmitting to a browsing request source in addition to the above. Further, Patent Document 2 discloses a technology for causing a user browsing a blog site different from the auction site to display banner information of the product registered in the watch list by the user on the blog site. It is done.

JP, 2012-138046, A JP, 2014-157560, A

  However, in the prior art, the presence or absence of competitiveness between the product sold by a certain seller and the product of the other seller to be compared (for example, whether the price is higher than the product of the other seller to be compared) It was difficult to flexibly decide which product to be promoted by the seller according to the situation in which the product is placed.

  Therefore, the present invention has been made in view of the above-mentioned point, and an information processing apparatus and an information processing method capable of flexibly determining a product to be promoted by a seller according to a situation where the product is placed. , And providing an information processing program.

  In order to solve the above-mentioned subject, the invention according to claim 1 is from the storage means which matches and memorizes the reference information of the goods registered as the reference object of a user, and the user identification information of the user concerned for every user. A plurality of the reference information associated with user identification information of the same user, the first reference information of a first product provided by a specific seller, and a seller different from the specific seller A reference information acquisition unit for acquiring the second commodity of the first commodity and the second commodity of the second commodity to be compared, and a first information indicated by the first reference information The item value of the predetermined item of the item of goods is compared with the item value of the predetermined item of the second item of goods indicated in the second reference information, and the item value of the second item is superior to the item of the first item If the first item is the specific item Characterized in that it and a product determination means for determining as the main promotional target.

  According to the present invention, it is possible to flexibly determine the product to be promoted by the seller according to the situation in which the product is placed.

  The invention according to claim 2 is the information processing apparatus according to claim 1, wherein the product determination means is an item value of a predetermined item of the first product based on a user's operation history for the first product. , And the item value of the predetermined item of the second item is obtained based on the user's operation history for the second item, and the obtained item values are compared, and the second item In the case of having an item value superior to the first product, the first product is determined as a promotion target of the specific seller.

  According to the present invention, it is possible to promote a product having low competitiveness with respect to a predetermined item based on the user's operation history for the first product provided by a specific seller.

  The invention according to claim 3 is the information processing apparatus according to claim 1 or 2, wherein the predetermined items are attribute items of the first product and the second product, and the product determination unit The attribute value of the attribute item of the first product is compared with the attribute value of the attribute item of the second product, and the second product has an attribute value superior to the first product, A first product is determined as a target of promotion of the specific seller.

  According to the present invention, a product with low competitiveness can be promoted as a predetermined attribute item of the first product provided by a specific seller.

  The invention according to claim 4 is the information processing apparatus according to claim 3, wherein the product determination means includes, among a plurality of types of attribute items, an attribute value of an attribute item of the first product and the second one. The attribute item whose difference between the attribute value of the attribute item of the item is equal to or less than the threshold value is specified, the attribute value of the specified attribute item is compared, and the second item is superior to the first item If it has a value, it is characterized in that the first product is determined as a promotion object of the specific seller.

  According to the present invention, it is possible to promote a product having low competitiveness for the attribute item that the user emphasizes.

  The invention according to claim 5 is the information processing apparatus according to any one of claims 1 to 4, wherein, for each seller who provides a product registered as a reference target of the user, an operation of the user with respect to the product is performed. The seller specifying means further acquires the item value of the predetermined item of the product based on the history, and specifies the specific seller as the seller who provides the product corresponding to the relatively small item value among the acquired item values. It is characterized by having.

  According to the present invention, among the products provided by a specific seller, a seller who offers a product with low competitiveness can be promoted.

  In the invention according to claim 6, in the information processing apparatus according to claim 5, the seller specifying means adds up the item values acquired for each seller for each product category to obtain a plurality of sellers as a whole. Calculating the total item value of each item category, and identifying the seller who provides the item corresponding to the item value in which the ratio of the specific item category to the total item value is relatively small as the specific seller. It is characterized by

  According to the present invention, among the products provided by a specific seller, it is possible to promote a seller who offers low competitive products only in a specific product category.

  In the invention according to claim 7, in the information processing apparatus according to claim 5, the seller specifying means adds up the item values acquired for each seller for each product category to obtain a plurality of sellers as a whole. Is calculated for each product category, and a seller who provides a product corresponding to an item value smaller than the total item value of a specific product category is specified as the specific seller.

  According to the present invention, among the products provided by a specific seller, it is possible to promote a seller who offers low competitive products only in a specific product category.

  The invention according to claim 8 is the information processing apparatus according to any one of claims 1 to 7, wherein the browsing time or the number of browsing times specified by the browsing history of the product browsed by the browsing operation of the user is predetermined. And a registration unit that registers, as a reference target of the user corresponding to the browsing history, a product that satisfies the browsing condition.

  According to the present invention, it is possible to save the trouble of the registration operation by the user.

  The invention according to claim 9 is the information processing apparatus according to any one of claims 1 to 8, for promoting to a user the first commodity determined as a promotion target by the commodity determination means. The display device further comprises display data generation means for generating display data.

  According to the present invention, it is possible to promote a product having low competitiveness among the products provided by a specific seller to the user.

  The invention according to claim 10 is characterized in that, in the information processing apparatus according to claim 9, the display data generation means includes a plurality of types of attribute items of the first goods determined as promotion targets by the goods determination means. Among them, an attribute item superior to the second product is identified, and the display data is generated in which the attribute value of the identified attribute item is set as an appeal point so as to be identifiable.

  According to the present invention, even if the product provided by a specific seller is a product with low competitiveness, a more effective promotion can be performed for the user.

  The invention according to claim 11 is the information processing apparatus according to claim 9, wherein any one of attribute values of a plurality of types of attribute items of the first product determined as the promotion target by the product determining means The display data generating means generates the display data in which the attribute value changed by the attribute value changing means is set to be distinguishable as an appeal point. It is characterized by

  According to the present invention, even if the product provided by a specific seller is a product with low competitiveness, a more effective promotion can be performed for the user.

  The invention according to claim 12 is the information processing apparatus according to claim 10, wherein the purchase expectation value of each of the plurality of first products determined as the promotion target by the product determination means is the first expected value. The apparatus further comprises purchase expected value determination means for determining based on the browsing history or sales results of each of the products, wherein the display data generation means comprises the first product for which the purchase expectation value determined by the purchase expectation value determination means is large. The present invention is characterized in that the display data in which the degree of exposure in a specific display area is set high is generated.

  According to the present invention, among products with low competitiveness provided by a specific seller, products with large purchase expectation values can be effectively promoted to the user.

  The invention according to claim 13 is an information processing method executed by a computer, which stores reference information of a product registered as a reference target of a user and user identification information of the user in association with each user. A plurality of the reference information associated with the user identification information of the same user from the storing means, the first reference information of the first product provided by the specific seller, and the specific seller Is a product provided by a different seller, and the step of acquiring the second reference information of the second product to be compared with the first product and the second reference information of the first reference information The item value of the predetermined item of the item 1 and the item value of the predetermined item of the second item indicated in the second reference information are compared, and the item in which the second item is superior to the first item If it has a value, Characterized in that it comprises the steps of determining a product as the specific seller promotion subject to.

  According to the invention as set forth in claim 14, the storage means for storing the computer in association with the reference information of the product registered as the reference target of the user and the user identification information of the user for each user A plurality of the reference information associated with the user identification information, the first reference information of the first product provided by a specific seller, and the goods provided by the seller different from the specific seller Reference information acquiring means for acquiring the second commodity and the second reference information of the second commodity to be compared, and a predetermined item of the first commodity indicated in the first reference information And the item value of the predetermined item of the second item indicated in the second reference information, and the second item has an item value superior to the first item, The first item of the particular seller Characterized in that to function as a product determination means for determining as a motion object.

  According to the present invention, it is possible to flexibly determine the product to be promoted by the seller according to the situation in which the product is placed.

It is a figure showing an example of outline composition of information offer system S concerning this embodiment. (A) is a block diagram showing an example of a schematic configuration of an information providing server SA according to the present embodiment. (B) is a figure which shows an example of the functional block in the system control part 4. FIG. (A) is a figure showing an example of the contents of reference information database 24. (B) is a figure showing an example of the contents of total information database 25. It is a flowchart which shows an example of the information provision process performed by the system control part 4 of information provision server SA. (A) is a figure showing an example of a display of advertising information displayed on a screen based on display data for advertising. (B) is a figure which shows the example of a display of the advertisement information displayed on the web page based on the display data for advertisements based on the display data for advertisements in which the attribute value of the attribute item superior to comparison object goods was set as an appeal point. (A) is a figure which shows the example of a display of the advertisement information displayed on the web page based on the display data for advertisements by which the attribute value of the attribute item inferior to comparison object goods was changed and set. (B) is a figure which shows the example of a display of the advertisement information displayed on the web page based on the display data for advertisements based on the display data for advertisements which high exposure set so that PM target goods with a large purchase expectation value.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. The embodiment described below is an embodiment in which the present invention is applied to an information providing system.

[1. Configuration and Function of Information Providing System]
First, with reference to FIG. 1 etc., a structure and outline function of the information-provision system S which concern on this embodiment are demonstrated. FIG. 1 is a diagram showing an example of a schematic configuration of an information providing system S according to the present embodiment. As shown in FIG. 1, the information providing system S includes a plurality of seller terminals STm (m = 1, 2, 3...), A plurality of user terminals UTn (n = 1, 2, 3...), It comprises information provision server SA etc. The seller terminal STm, the user terminal UTn, and the information providing server SA are each connected to the network NW. The network NW is constructed by, for example, the Internet, a dedicated communication line (for example, a CATV (Community Antenna Television) line), a mobile communication network (including a base station or the like), a gateway, and the like.

  The seller terminal STm is a terminal device used by a seller SHm (m = 1, 2, 3...) Who sells (provides) goods. The seller SHm is a provider that sells products through the information provider system S. In the present embodiment, as the seller SHm, a store (including various facilities) operated by an individual, a corporation, or a group will be described as an example. The goods in the present embodiment are items to be traded. Examples of such product categories (product categories) include household appliances (eg, TV, audio, personal computer, camera etc.), food, fashion, interior, books, sundries, cars, digital content, tickets etc. It is not limited. For example, the product corresponds to an accommodation plan or a travel plan sold by an accommodation facility, a travel agent or the like, and further, a usage plan sold by a golf facility, a play facility or the like. The user terminal UTn is a terminal device used by a user Un (n = 1, 2, 3,...) Who considers purchase of a product (or purchases a product).

  The seller terminal STm and the user terminal UTn each include an operation / display unit, a communication unit, a storage unit, a control unit, and the like. The operation / display unit includes, for example, a touch panel having an input function of receiving an operation (a user operation) by a human finger, a pen or the like, and a display function of displaying information on a display screen. As types of user operation, there are search operation, browsing operation, bookmark registration operation, shopping cart registration operation, and the like. The communication unit has a function of connecting to the network NW to perform communication. The storage unit stores an operating system (OS), an application program, a web browser program, and the like. The control unit includes a central processing unit (CPU), a read only memory (ROM), a random access memory (RAM), and the like, and executes an application program, a web browser program, and the like on the OS. The seller terminal STm and the user terminal UTn may be, for example, a personal computer (PC), a portable telephone, a portable information terminal (PDA: Personal Digital Assistant), a portable terminal (Smartphone) in which a portable telephone and a portable information terminal are integrated. Or a portable game machine etc. is applicable. The seller terminal STm and the user terminal UTn respectively access the information providing server SA via the communication unit and the network NW, and can communicate with the information providing server SA. The seller terminal STm and the user terminal UTn each display, for example, a Web page transmitted from the information providing server SA in response to a request to the information providing server SA, for example, in a window of the Web browser.

  The information providing server SA is an example of the information processing apparatus of the present invention, and is a server that provides a website such as a shopping site, an auction site, a travel reservation site, an accommodation reservation site, and a facility usage reservation site. FIG. 2A is a block diagram showing an example of a schematic configuration of the information providing server SA according to the present embodiment. As shown in FIG. 2A, the information providing server SA includes a communication unit 1, a storage unit 2 (an example of a storage unit), an input / output interface unit 3, a system control unit 4, and the like. The system control unit 4 and the input / output interface unit 3 are connected via the system bus 5. The communication unit 1 has a function of connecting to the network NW and performing communication. The storage unit 2 includes, for example, a hard disk drive, and stores an operating system (OS), a server program (including an information processing program of the present invention), and the like. The server program is downloaded to the information providing server SA from a predetermined server. Alternatively, the server program may be recorded (readably recorded by a computer) on a recording medium such as a CD or a DVD, and read from the recording medium and stored in the storage unit 2. The storage unit 2 also stores, for example, electronic data and the like that constitute a web page and the like. Furthermore, the storage unit 2 includes a seller information database (DB) 21, a user information database (DB) 22, a product information database (DB) 23, a reference information database (DB) 24, and a total information database (DB) 25 etc. Be built.

  The seller information database 21 is a database for storing information on the seller SHm who has become a member of the information providing system S. The seller information database 21 stores, for example, a seller ID, a password, a seller name, and seller commodity information of the seller SHm in association with each seller SHm. The seller ID is identification information unique to each seller SHm. The seller ID and password are authentication information necessary for the seller SHm to log in to the system. The seller product information includes, for example, a product ID of a product that can be sold by the seller SHm, a common product code of the product, a name of the product, attribute information of the product (for example, sales price, specifications, etc.), inventory of the product The amount (for example, the number of pieces), the advertising budget amount of the product, the sales target amount of the product, the sales performance (sales performance) of the product, and the like are included. The product ID is, for example, identification information unique to a product of the same specification (the same model type) by each seller SHm, and is a code that does not overlap in the system S. Further, even if the products have the same specifications, the product ID will be different if the seller SHm to be sold is different. For example, even if the product is a compact camera (model: C-123) of the same specification produced by a certain manufacturer, the product ID differs if the seller SHm to be sold is different, and the sales price of the product is also different depending on the seller SHm. It is various because it sets it.

 The common product code is a code unique to each product (for example, a model of the product or a product number unique to the model), and a code common to a plurality of sellers SHm (a code applicable to sellers) It is. For example, in the case where a store sells a product (for example, a home appliance) produced by a certain maker (that is, a case where the producer and seller of the product are not the same entity), the specification of the product and the manufacturer price (fixed price) The same common commodity code is assigned to the same commodity. Also, in the case where the store sells a product (for example, an accommodation plan) generated by a store such as an accommodation facility (that is, a case where a producer and a seller of the product are the same entity) May not be given a common commodity code. Further, the attribute information of the product is divided into a plurality of types of attribute items (an example of a predetermined item), and includes attribute values (an example of an item value) of the respective attribute items. The type of attribute item may differ depending on the product category. For example, in the attribute information of the compact camera, an attribute value is set for each attribute item such as the sales price, the number of pixels, the zoom magnification, the dimension, and the mass. The number of pixels, zoom magnification, dimensions, and mass are specifications of the product. Further, in the attribute information of the accommodation plan, an attribute value is set for each attribute item such as sales price, meal, bath, and option. Here, examples of options that are attribute items include all-you-can-drink specific beverages, all-you-can-eat specific foods (for example, crabs), massage, etc. These attribute values are present (1) or absent (0 ). The seller product information is stored, for example, in response to a storage request from the seller terminal STm that has accessed the information providing server SA. The stock amount of the product included in the seller product information and the sales performance of the product are updated, for example, each time a transaction of the product is concluded (that is, the sale of the product is completed) or at predetermined time intervals. When one seller SHm sells a plurality of types of products having different product attribute information, the seller information database 21 stores seller product information of the plurality of types of products.

  Next, the user information database 22 is a database for storing information of the user Un who has become a use member of the information providing system S. The user information database 22 includes, for example, the user ID, password, gender, age, e-mail address, bookmark list, shopping cart list, search history, browsing history, purchase history, etc. Are stored in association with The search history, the browsing history, and the purchase history are each an example of the operation history (action history) of the user Un with respect to the product. The operation history of the user Un may be stored in a history information database provided separately from the user information database 22 in association with the user ID for each user Un. The user ID is user identification information unique to each user Un. The user ID and password are authentication information necessary for the user Un to log in to the system.

  The bookmark list is a list for registering a product designated by the bookmark registration operation of the user Un (also referred to as a favorite list). The product designated by the bookmark registration operation of the user Un can be said to be a product to be referred to later as a product to which the user Un has an interest (interest). That is, the product registered in the bookmark list (hereinafter referred to as “bookmark registration”) is a product registered as a reference target. The bookmark list includes, for example, a bookmark registration time, a product ID of a product designated by the bookmark registration operation, a common product code of the product, a seller ID and a seller name of a seller SHm selling the product, and a product category to which the product belongs. And the information such as the name of the product and the attribute information of the product are included in association with each other. Here, the bookmark registration time is, for example, the time when a bookmark registration request (including the product ID or the like of the product) of the product designated by the bookmark registration operation is received by the information providing server SA, or the bookmark registration request It is the time when the product is registered in the bookmark list. The bookmark registration time may be represented by date + time, may be represented by month / day + time, or may be represented by date + time (the shopping cart registration time described later, search time, The same applies to browsing time and purchasing time). For the bookmark registration operation, for example, a bookmark registration button provided on a screen (for example, a web page or application screen) displaying product information may be designated (for example, a mouse click or a finger tap). Applicable Note that bookmark registration means that product information is stored in a memory area for storing a bookmark list. Further, the bookmark registration can be canceled by the bookmark registration cancellation operation of the user Un. For the bookmark registration release operation, for example, designating a product delete button provided on the screen for displaying the information of the product registered for bookmark corresponds. For example, when a bookmark registration cancellation request for a product designated by the bookmark registration cancellation operation is received by the information providing server SA, information on the product for which the bookmark registration cancellation is targeted is deleted from the bookmark list.

  The shopping cart list is a list for registering the product designated by the shopping cart registration operation of the user Un (also referred to as a shopping cart list). The product designated by the user Un's shopping cart registration operation can be said to be a product to be referred to later as a product intended to be purchased by the user Un or a product for which purchase is considered. That is, a product registered in the shopping cart list (hereinafter referred to as “shopping cart registration”) can be said to be a product registered as a reference target. In the shopping cart list, for example, the shopping cart registration time, the product ID of the product designated by the shopping cart registration operation, the common product code of the product, the seller ID and seller name of the seller SHm who sells the product, the product Information such as the item category to which the item belongs, the name of the item, and the attribute information of the item is associated and included. Here, the shopping cart registration time is, for example, the time at which the shopping cart registration request for the product designated by the shopping cart registration operation (including the product ID or the like of the product) is received by the information providing server SA, or the shopping cart It is the time when the product requested to be registered is registered in the shopping cart list. The shopping cart registration operation corresponds to, for example, designating a shopping cart registration button provided on a screen for displaying product information. In addition, shopping cart registration means that the information of goods is stored in the memory area which stores a shopping cart list. Further, the shopping cart registration can be canceled by the user Un's shopping cart registration cancellation operation. The shopping cart registration cancellation operation corresponds to, for example, designating a product deletion button provided on a screen displaying information on a commodity registered for the shopping cart. For example, when the shopping cart registration cancellation request of the product designated by the shopping cart registration cancellation operation is received by the information providing server SA, the information of the product targeted for the shopping cart registration cancellation is deleted from the shopping cart list.

  The search history includes the search time, the search query, the session ID, the search result, and the like in association with each other. Here, the search time is, for example, the time when a search request including a search query is received by the information providing server SA, or the time when a search is performed by the information providing server SA. The search query is a narrowing-down condition of a product, and is composed of search terms (for example, one or more parts of speech). The search term is designated by the search operation of the user Un. For the search operation, for example, after the search term is input in the search term input field provided on the product search screen (or after the search term is selected from the list of product categories), the search button is displayed. It is appropriate to specify. The session ID is an identification code unique to each session. One session is, for example, from access to the information providing server SA from the web browser of the user terminal UTn to closing of the web browser (or until the application is terminated). In the search result, the product ID of the product hit by the search based on the search query, the common product code of the product, the seller name of the seller SHm selling the product, the product category to which the product belongs, the name of the product, and the product Information such as attribute information of a product is associated and included. The product hit by the search based on the search query is a product satisfying the search query (for example, “camera & compact”) (here, “&” is usually designated by a space (blank)). Such search history is composed of, for example, records distinguished for each search request including a search query from the user terminal UTn. By counting the number of records for each product ID, the number of searches for each product ID (an example of the total item) is calculated. When the product is not hit by the search based on the search query, the search result includes information (NULL) indicating that the product is not hit.

  The browsing history includes browsing time, session ID, browsing time (length), product ID of product browsed by user Un's browsing operation, common product code of the product, and seller ID of the seller SHm that sells the product. A seller name, a product category to which the product belongs, a name of the product, attribute information of the product, and the like are included in association with each other. Here, the browsing time is, for example, the time when a request for browsing detailed information on a product designated by the browsing operation (including the product ID and the like of the product) is received by the information providing server SA or the product for which browsing is requested It is the time when the detailed information of was transmitted from the information providing server SA to the user terminal UTn. The browsing time may be the time when the product detail display page for displaying the detailed information of the product requested to be browsed on the screen or the detailed information of the product is displayed on the Web browser window. For the browsing operation, for example, designating a product link set as a name of a product or an image of a product on a screen (for example, a search result display page) displaying a search result by a search query, and, for example, a web page For example, designating a product link set in the banner advertisement area provided above corresponds. The product link (hyperlink) includes a URL (Uniform Resource Locator) indicating the location of the detailed information of the product. The browsing time is, for example, a display end time from a display start time of the product (the above-mentioned browsing time), and is an example of a tabulation item. The display end time is, for example, the time when the screen transition (for example, page transition) is performed, or the time when the display of the screen is ended. Such browsing history is composed of, for example, records distinguished for each browsing request from the user terminal UTn. By counting the number of records for each product ID, the number of browsing times for each product ID (an example of an aggregation item) is calculated.

  In addition, the number of browsing times for each product ID may be calculated by counting the number of records including the browsing time equal to or more than a threshold (for example, 10 seconds) for each product ID. Further, the browsing history may include the type of product link that is the target of the browsing operation. The product link type is either the product link set in the product name or product image on the screen (for example, search result display page) displaying the search results, or the product link set in the banner advertisement area. Indicates one or the other. When a product link set in the banner advertisement area is indicated as the type of product link, an ID for identifying the banner advertisement is included in the browsing history. As the type of product link, the number of records including the browsing history in which the product link set in the banner advertisement area is displayed is counted for each product ID, whereby the specified number for each product ID (the number of clicks and the number of taps correspond Is calculated. The designation ratio is calculated by dividing the designated number by the number of times of display of the item link set in the banner advertisement area for each item ID. The designated number and the designated rate (an example of the total item) can be used for the advertisement effect measurement.

  The purchase history includes purchase time, session ID, purchase amount, product ID of the purchased product, common product code of the product, seller ID and seller name of the seller SHm that sells the product, product category to which the product belongs, Information such as the name of the product and attribute information of the product are included in association with each other. Here, the purchase time is, for example, the time when a purchase request for a product (including the product ID of the product) specified by the purchase operation is received by the information providing server SA, or the settlement process of the product for which the purchase request is made. Is the time when it was completed. The purchase operation corresponds to, for example, designating a purchase button provided on a screen (for example, a purchase procedure page) for displaying information on the product registered in the shopping cart list. Such purchase history is composed of, for example, records distinguished for each purchase request from the user terminal UTn. Further, when the product link designated in the banner advertisement area leads to the purchase of the product (this is referred to as conversion), the purchase history of the product includes a flag indicating conversion. The number of records including the purchase history including the flag indicating conversion is counted for each product ID, whereby the number of conversions (conversion number) for each product ID is calculated. This number of transitions can be used to measure advertising effectiveness.

  Next, the product information database (item database) 23 is a database for storing information of the products exhibited as a transaction object from the seller SHm among the products shown in the seller product information stored in the seller information database 21. In the product information database 23, for example, the product ID of the product exhibited as a transaction object from the seller SHm, the common product code of the product, the product category to which the product belongs, the name of the product, attribute information of the product, the product The stock amount of (the stock amount of the product in the seller SHm that has made an exhibition), the seller ID of the seller SHm, the seller name, and the like are stored in association with each product. The item information database 23 may store an attribute item for which change is permitted and an attribute value after change in association with the item ID of the item for sale. For example, when the product is a compact camera, the sales price is stored as an attribute item for which change is permitted, and \ 7,450 (initial setting is \ 8,000) is stored as an attribute value after change. Further, for example, when the product is an accommodation plan, an all-you-can-eat (option) of a specific food is stored as an attribute item for which change is permitted, and presence (initial setting is absent) is stored as an attribute value after change. Note that the attribute item for which the change is permitted and the attribute value after the change are arbitrarily set, for example, by the seller SHm of the product.

  Next, the reference information database 24 is a database for storing reference information of products registered as reference targets of the user Un. FIG. 3A shows an example of the content of the reference information database 24. As shown in FIG. In the reference information database 24, for example, as shown in FIG. 3A, reference information of a product registered as a reference target of the user Un, the registration time of the product, and the user ID of the user Un for each user Un. Are stored in association with The reference information includes, for example, a product ID of a product registered in at least one of a bookmark list and a shopping cart list, a common product code of the product, a seller ID and a seller name of a seller SHm who sells the product, the product Information such as the product category to which the product belongs, the name of the product, the attribute information of the product, and the stock amount of the product are included in association with each other.

  The common product code of the product, the seller ID and the seller name of the seller SHm selling the product, the product category to which the product belongs, the name of the product, the attribute information of the product, and the stock amount of the product Since the product ID of the product ID can be acquired from the product information database 23 or the like using the key as a key, the reference information may be configured to include only the product ID. The registration time of the item is the time when the item is registered in the bookmark list or the shopping cart list. The reference information of the item and the registration time of the item are stored, for example, in the reference information database 24 each time the item is registered in the bookmark list or shopping cart list, and the degree of deregistration of the item from the bookmark list or shopping cart list The reference information database 24 is deleted. Alternatively, the contents of the bookmark list and the shopping cart list may be confirmed for each user ID at predetermined time (for example, 12 hours) intervals, and the confirmation result may be reflected in the reference information database 24. Further, even if the product is not registered in the bookmark list and the shopping cart list, as described later, the browsing time or the number of browsing times specified by the browsing history of the product browsed by the browsing operation of the user Un The goods which satisfy the conditions are registered (automatically registered) as reference objects of the user Un corresponding to the browsing history. In this case, the reference information of the automatically registered product, the registration time of the product, and the user ID of the user Un are stored in the reference information database 24.

  Next, the totalized information database 25 is a database that stores totalized information based on the operation history of the user Un with respect to the product registered as the reference target of the user Un. The aggregated information includes search information, browsing information, designated information, and conversion information. FIG. 3B is a diagram showing an example of the content of the totalized information database 25. As shown in FIG. In the totalized information database 25, for example, as shown in FIG. 3 (B), search information, browsing information, designation information, conversion information, product ID of a product, and seller ID of a seller SHm that sells the product for each product Are stored in association with Here, the search information includes the number of times the product has been searched. The number of times of search is calculated by totaling the number of searches specified from the search histories of a plurality of users Un. The browse information includes the number of times the item has been browsed and the browsed time. The browsed number is calculated by totaling the browsed number specified from the browsing histories of a plurality of users Un. The browsed time is calculated by summing the browsing times specified from the browsing histories of a plurality of users Un. The designation information includes a designated number (CT) and a designated ratio (CTR) in which a product link set in the banner advertisement area is designated. The designated number is calculated by adding the designated number specified from the browsing histories of the plurality of users Un. The designated ratio is calculated by dividing the designated number by the number of display of the product link set in the banner advertisement area for each product ID (designated ratio = designated number / display count). The conversion information includes the number of product conversions (CV) and the conversion rate (CVR). The number of conversions is calculated by summing the number of conversions specified from the purchase histories of a plurality of users Un. The conversion rate is calculated by dividing the number of conversions by the specified number for each product ID (conversion rate = number of conversions / specified number). The information providing server SA may count the product link set in the banner advertisement area every time it is specified, calculate the specified number, and further, specify the specified rate and store it in the aggregation information database 25. Also, the information providing server SA counts the number of product links set in the banner advertisement area every time it is designated and converted, calculates the number of conversions, and further calculates the conversion ratio and stores it in the totalized information database 25. Good.

  The system control unit 4 as a computer includes a CPU 41 (processor), a ROM 42, and a RAM 43 (an example of a storage unit) and the like, and executes a server program and the like on the OS. FIG. 2B is a diagram showing an example of functional blocks in the system control unit 4. As shown in FIG. 2B, the system control unit 4 (processor in the system control unit 4) executes a server program or the like to identify a seller specifying unit 41a, a reference target product specifying unit 41b, and a comparison target product specifying unit 41c. It functions as a reference information acquisition unit 41d, a PM (promotion) target product determination unit 41e, a display data generation unit 41f, a user providing unit 41g, and a product registration unit 41h. The seller specifying unit 41a is an example of a seller specifying unit. The reference information acquisition unit 41 d is an example of a reference information acquisition unit. The PM (promotion) target commodity determination unit 41e is an example of a commodity determination unit. The display data generation unit 41 f is an example of a display data generation unit, a purchase expected value determination unit, and an attribute value change unit. The commodity registration unit 41 h is an example of a registration unit.

  For each seller SHm that sells a product registered as a reference target of user Un (hereinafter referred to as “reference target product”), seller specifying unit 41a refers to the reference based on the operation history of user Un with respect to the reference target product. The item value of the aggregation item (an example of the predetermined item) of the target product is acquired. Here, as an example of the total items, the number of times of viewing, the time of viewing, the number of designations, the designation rate, the number of conversions, the conversion rate, and the like can be given. Which aggregation item is used can be arbitrarily set. For example, the seller specifying unit 41a acquires item values of tally items set by a system administrator or the like from the tally information database 25 for each seller SHm (that is, seller ID). For example, when the aggregation item is the designated number, “90”, “70”, “140”, “80”, and “95” are acquired in the example of FIG. 3B. In addition, when the item values of the aggregation items of the plurality of reference target products are stored in the aggregation information database 25 in association with one seller ID, for example, the average value of the item values of the aggregation items of the plurality of reference objects (It may be a standard deviation value or a median value) is acquired as the item value of the aggregation item. Then, the seller specifying unit 41a selects a reference target product corresponding to a relatively small item value among the item values acquired for each seller SHm (for example, a reference target product within a predetermined order from the smallest item value). The seller SHm who sells) is specified as a PM (promotion) target seller SHm (an example of a specific seller). This makes it possible to promote the seller SHm that sells products with low competitiveness. The seller specifying unit 41a may specify the seller SHm whose item value is relatively lower than a preset reference as the PM target seller SHm. Alternatively, the seller specifying unit 41a may specify in preference to all sellers SHm in which the item value does not meet the standard. Here, the standard (hurdle) specified by the seller may be configured to be different for each seller SHm.

  Next, the reference target product specifying unit 41b specifies a reference target product (first product) to be sold by the PM target seller SHm specified by the seller specifying unit 41a. For example, in FIG. 3A, when the seller SH1 of the seller ID "S001" is specified as the PM target seller SH1, the product sold by the PM target seller SH1 (the product of the product ID "Item001") is the reference target Identified as a product. When there are a plurality of reference target products sold by the PM target seller SHm, for example, an item value of a predetermined count item (for example, a count item used at the time of specifying the PM target seller SHm) among a plurality of reference target products. A reference target product having the smallest value or a reference target product within a predetermined number (for example, 10) counted from the smallest item value is identified. Alternatively, in this case, the item value of, for example, a predetermined aggregation item (for example, the aggregation item used at the time of specification for the PM target seller SHm) among the plurality of reference target commodities is the entire item value (the entire seller SHm) A plurality of reference target products that are equal to or less than the average value, the standard deviation value, or the median value of the item values may be identified.

  Next, the comparison target product specifying unit 41c is a reference target product sold by a seller SHm different from the PM target seller SHm specified by the seller specifying unit 41a, and the reference specified by the reference target product specifying unit 41b. A reference target product (second product, hereinafter referred to as “comparison target product”) to be compared with the target product is specified. Here, the product ID of the reference target product specified by the reference target product specifying unit 41 b and the product ID of the comparison target product need to be associated with the same user ID in the reference information database 24. That is, the reference target product and the comparison target product are products registered as the reference target by the same user U1. The comparison target product corresponds to a related product related to the reference target product specified by the reference target product specifying unit 41b. For example, the related product related to the reference target product is a product belonging to the same product category as the reference target product, and is a product including a part of the name of the reference target product (for example, a compact camera). Alternatively, the related product related to the reference target product may be a product registered in advance in the database as a product competing with the reference target product (eg, registered by the registration operation of the seller SHm that sells the reference target product). . Alternatively, the related product related to the reference target product may be a product to which the same common product code as the common product code of the reference target product is given.

  For example, in FIG. 3A, when the reference target product of the product ID "Item001" is specified by the reference target product specifying unit 41b, a comparison target product to be compared with the reference target product (the same as the common product code) As the product), the reference target product of the product ID “Item 002” and the reference target product of the product ID “Item 003” associated with the same user ID “U0001” are specified. Furthermore, in this case, the same user ID as a comparison target product to be compared with the reference target product (a product belonging to the same product category but having a different common product code but having a part of the name overlapping) The reference target product of the product ID “Item 005” associated with “U0002” is specified. As described above, the combination of the reference target product specified by the reference target product specifying unit 41 b and the comparison target product is specified for each user Un (user ID), and as described later, each combination Item value comparison will be performed.

  Next, the reference information acquisition unit 41d is a plurality of reference information items associated with the user ID of the same user Un, and is a reference information item of the reference target product specified by the reference target product specification unit 41b (first Reference information) and reference information (second reference information) of the comparison target product specified by the comparison target product specifying unit 41c are acquired from the reference information database 24. That is, each reference information in the combination of the reference target product specified by the reference target product specifying unit 41b and the comparison target product is acquired for each user Un (user ID).

  Next, the PM target product determination unit 41 e is an item of a predetermined item (for example, an attribute item or total item) of the reference target product indicated in the reference information (first reference information) acquired by the reference information acquisition unit 41 d. Value and the item value of a predetermined item (for example, an attribute item or total item) of the comparison target product indicated in the reference information (second reference information) acquired by the reference information acquisition unit 41d, as a user Un (user ID) is compared for each combination identified. Here, the predetermined item is arbitrarily set by, for example, a system administrator or the like. Then, when the comparison target product has an item value superior to the reference target product, the PM target product determining unit 41 e determines the reference target product as a promotion target of the PM target seller SHm (determined as a promotion target Products are called PM target products). As a result, among the products sold by the PM target seller SHm, products with low competitiveness can be promoted.

  For example, when the aggregation item is used as the predetermined item, the PM target product determination unit 41e determines the number of times of search, the number of times of browsing, the number of times of browsing, the number of times of specification, the number of designations corresponding to the product ID of the reference target product. At least one item value of the rate, the number of conversions, and the conversion rate is acquired from the totalized information database 25 as the item value to be compared. These item values are item values acquired based on the operation history of the user Un for the reference target product. Alternatively, for each user ID associated with the acquired reference information, the PM target product determination unit 41e searches the number of times, the number of browsing times, and the browsing time associated with the product ID of the reference object product indicated in the reference information. At least one item value out of the designated number and the designated ratio may be acquired from the user information database 22 as the item value to be compared (calculated and acquired as appropriate). In addition, the PM target product determination unit 41e selects the search frequency, the viewing frequency, the viewing time, the specified number, the specified rate, the conversion rate, and the conversion rate, which are associated with the product ID of the comparison target product. At least one item value (the item value corresponding to the item value of the comparison object of the reference target product) is acquired from the totalized information database 25. These item values are item values acquired based on the operation history of the user Un with respect to the comparison target product. Alternatively, for each user ID associated with the acquired reference information, the PM target product determination unit 41e searches the number of times, the number of browsing times, and the browsing time associated with the product ID of the comparison target product indicated in the reference information. At least any one item value (the item value corresponding to the comparison target item value of the reference target product) of the designated number and the designated ratio is acquired from the user information database 22 (as appropriate calculated and acquired). It is also good. Then, the PM target product determination unit 41e compares the acquired item values with each other, and when the comparison target product has an item value superior to the reference target product, the reference target product is used as the PM target seller SHm. Decide to be promoted. As a result, it is possible to promote a product having low competitiveness with respect to the tally items aggregated based on the operation history of the user Un for the reference target product sold by the PM target seller SHm.

  Here, whether or not there is a superior item value depends on the type of aggregation item. For example, when the aggregation item is the number of times to be searched, it is determined that the product having the larger number of times to be searched (that is, the value indicated by the number of times to be searched) has an item value that is more advantageous (the number of times of search associated with the user ID Also in the case of). If the tally item is the number of browsed times, it is determined that the product having a large number of browsed times (that is, the value indicated by the number of browsed times) has a superior item value (in the case of the number of browsing times associated with the user ID) The same is true). Further, for example, when the tally item is the browsed time, it is determined that the item for which the browsed time is long has a superior item value (the same applies to the browsing time associated with the user ID). Further, for example, when the total number of items is the designated number, it is determined that the product having the greater number of designated numbers has a superior item value (the same applies to the designated number associated with the user ID). Further, for example, when the total item is the designated rate, it is determined that the product having the high designated rate has the superior item value (the same applies to the designated rate associated with the user ID). Also, for example, when the aggregation item is the number of conversions, it is determined that a product with a large number of conversions has a superior item value. Also, for example, when the aggregation item is the conversion rate, it is determined that the product with the higher conversion rate has the more advantageous item value. For example, in FIG. 3A, the conversion rate of the reference target product of the product ID “Item 001” associated with the user ID “U0001” (see FIG. 3B) and the user ID “U0001” When the conversion rate of the comparison target product of the product ID "Item003" is compared, the conversion rate of the comparison target product is 71% higher than the conversion rate of the reference target product of 44%. It has more dominant item values. In this case, for the user U1 of the user ID "U0001", the reference target product is determined as a promotion target.

  Further, for example, when an attribute item is used as the predetermined item, the PM target product determination unit 41e selects at least one attribute value of the sales price, the mass, and the like associated with the product ID of the reference target product. , It acquires from the product information database 23 or the reference information database 24 as an attribute value to be compared. Further, the PM target product determination unit 41e corresponds to at least one of the attribute value of the sales price, the mass, and the like associated with the product ID of the comparison target product (corresponding to the attribute value of the comparison target product Attribute value) is acquired from the product information database 23 or the reference information database 24. Then, the PM target product determination unit 41 e compares the acquired attribute values with each other, and when the comparison target product has an attribute value superior to the reference target product, the reference target product is the PM target seller SHm. Decide to be promoted. As a result, a product with low competitiveness can be promoted as a predetermined attribute item of the reference target product sold by the PM target seller SHm.

  Here, whether or not there is a superior attribute value depends on the type of attribute item. For example, when the attribute item is a sales price, it is determined that a product having a lower sales price (that is, the value indicated by the sales price) has a superior item value. If the attribute item is a mass, it is determined that the (light) goods having a smaller mass (that is, the value indicated by the mass) have a more significant item value. For example, in FIG. 3A, the sales price of the reference target product of the product ID "Item001" associated with the user ID "U0001" is compared with the product ID "Item003" associated with the user ID "U0001". When the sales price of the target product is compared, the sales price \ 7,500 of the comparison target product is lower than the sales price \ 8,000 of the reference target product, so the comparison target product has an item value superior to the reference target product. In this case, for the user U1 of the user ID "U0001", the reference target product is determined as a promotion target.

  By the way, it is preferable that the attribute item used by the PM target product determination unit 41e be an attribute item to which the user Un emphasizes. In this case, for example, the PM target product determination unit 41e specifies the attribute value of the attribute item of the reference target product specified by the reference target product specification unit 41b among the plurality of types of attribute items and the comparison target product specification unit 41c. An attribute item for which the difference between the calculated comparison target product and the attribute value of the attribute item of the comparison target product is equal to or less than the threshold is specified as the attribute item to which the user Un emphasizes. Here, the threshold varies depending on the attribute item. For example, in the case of the selling price, for example, the threshold is set to about 5% to 10% of the value indicated by the selling price. An attribute item whose difference between attribute values is equal to or less than a threshold is an attribute item having a small variation in attribute value, and it can be said that the user Un pays attention. Then, the PM target product determination unit 41e compares the attribute values of the specified attribute item (attribute item emphasized by the user Un), and when the comparison target product has an item value superior to the reference target product, The reference target product is determined as the promotion target of the PM target seller SHm. As a result, among the reference target products sold by the PM target seller SHm, it is possible to set a product that is less competitive with respect to the attribute item to which the user Un emphasizes as the promotion target. The attribute items that the user Un emphasizes may be specified, for example, from a search query included in the search history of the user Un. For example, if the frequency at which the user Un designates the sale price as a search term is high, the attribute item to which the user Un emphasizes is determined as the sale price.

  Next, the display data generation unit 41f uses the user Un (for example, the user Un indicated by the user ID associated with the product ID of the PM target product) for the PM target product determined as the promotion target by the PM target product determination unit 41e. The display data for advertisement (an example of display data) for promotion (sales promotion) is generated using, for example, reference information of a PM target product. As a result, among the products sold by the PM target seller SHm, products with low competitiveness can be promoted to the user Un. Here, the display data for advertisement includes, for example, at least one of text data and image data. For example, the display data for advertisement may be data of a structured document (structured document (for example, Hyper Text Markup Language (HTML) document, XHTML document, etc.) document constituting the Web page, or an advertisement provided on the Web page). It is comprised from the data which comprises the advertisement information displayed on a display area, or the data which comprise the advertisement information displayed in the text of e-mail.

  Next, the user providing unit 41 g transmits the display data for advertisement generated by the display data generation unit 41 f to the user terminal UTn of the user Un indicated by the user ID associated with the product ID of the PM target product. . As a result, among the products sold by the PM target seller SHm, products with low competitiveness can be quickly promoted to the user Un. For example, the user providing unit 41g sends the advertisement generated by the display data generation unit 41f to the user terminal UTn of the user Un (the user terminal UTn during the session continues) indicated by the user ID associated with the product ID of the PM target product. Display data (for example, data constituting the advertisement information to be displayed later in the advertisement display area provided on the Web page being displayed) is transmitted. Alternatively, for example, the user providing unit 41g is a user in which the e-mail in which the advertisement information is displayed in the text based on the display data for advertisement generated by the display data generation unit 41f is associated with the product ID of the PM target product It may be sent to an e-mail address associated with the ID.

  Next, the product registration unit 41h acquires the browsing history of the product browsed by the browsing operation of the user Un, and whether the browsing time or the number of browsing times specified by the acquired browsing history satisfies a predetermined browsing condition or not , It determines for every goods (except the goods already registered as reference object) shown by the browsing history. Here, as the viewing condition, for example, a reference value (for example, maximum value, average value, standard deviation value, or median value) calculated from the browsing time or the number of browsing times of the product bookmarked by bookmark operation of the user Un. ) Is set. Alternatively, the viewing condition is a reference value (for example, maximum value, average value, standard deviation value, or median value) calculated from the browsing time or the number of browsing times of the product purchased by the user Un's purchase operation. Is set. When the browsing time or the number of browsing times specified by the browsing history of the user Un is equal to or more than the reference value, the product registration unit 41 h determines that the browsing condition is satisfied. Then, the product registration unit 41 h performs processing for registering (automatically registering) a product that satisfies the above-mentioned browsing condition as a reference target of the user Un (that is, the user Un corresponding to the above-mentioned operation history), thereby the browsing condition. The reference information of the satisfied product is stored in the reference information database 24 in association with the user ID of the user Un. Thereby, the trouble of the registration operation by the user Un can be saved.

[2. Operation of Information Providing System S]
Next, the operation of the information providing system S according to the present embodiment will be described with reference to FIG. FIG. 4 is a flowchart showing an example of the information providing process performed by the system control unit 4 of the information providing server SA. In addition, as a premise of the information provision process, reference information of a product registered as a reference target of the user Un is assumed to be stored in the reference information database 24 as shown in FIG. 3 (A). The information provision process shown in FIG. 4 is executed, for example, at predetermined time intervals.

  When the information providing process shown in FIG. 4 is started, the system control unit 4 specifies the seller IDs of the plurality of sellers SHm from the seller information database 21, and the product ID associated with the specified seller ID (that is, The product ID of the reference target product sold by the seller SHm is specified for each seller ID from the reference information database 24 (step S1). The seller ID to which the product ID of the reference target product is not associated is excluded at this point. Further, in the configuration in which the seller ID is not stored in the reference information database 24, the system control unit 4 identifies the product ID associated with the seller ID identified from the seller information database 21 from the product information database 23 for each seller ID. Among the product IDs specified for each seller ID, the product ID of the reference target product registered as the reference target of the user Un is specified from the reference information database 24 for each seller ID.

  Next, the system control unit 4 (seller specifying unit 41a) adds up the item values of the total item associated with the item ID identified in step S1 (that is, the item value associated with the item ID of the reference target item). It acquires for every seller ID from the information database 25 (step S2). As described above, when the item values of the aggregation items of the plurality of reference target products are stored in the aggregation information database 25 for one seller ID, for example, the item values of the aggregation items of the plurality of reference objects The average value (standard deviation value or median value) of is acquired as the item value of the total item.

  Next, the system control unit 4 (seller identification unit 41a) selects a product ID corresponding to a relatively small item value among the item values acquired for each seller ID in step S2 (for example, a reference target with a small number of browsing times) The seller ID associated with the product ID of the product is specified as the seller ID of the PM target seller SHm (step S3). Here, the system control unit 4 (seller identification unit 41a) totals the item values acquired for each seller ID for each product category, and the overall item values for the plurality of seller SHm as a whole (average value of item values , Standard deviation value, or median value is calculated for each product category, and is associated with a product ID corresponding to an item value smaller than the entire item value of a specific product category (for example, a product category set by a system administrator or the like) The specified seller ID may be specified as the seller ID of the PM target seller SHm (that is, the seller SHm that sells the reference target item of the item value smaller than the total item value of the product category may be specified as the PM target seller SHm). As a result, it is possible to promote a seller SHm that sells a product with low competitiveness only in a specific product category. Alternatively, the system control unit 4 (seller identification unit 41a) adds up the item values calculated for each seller ID for each product category, and obtains an overall item value as a whole of the plurality of sellers SHm (total value of item values) Is calculated for each product category, and the seller ID associated with the product ID corresponding to the item value having a relatively small proportion of the total item value of the specific product category is the seller ID of the PM target seller SHm. It may be specified. This also makes it possible to promote the seller SHm, which sells less competitive products, to a specific product category. The system control unit 4 (seller identification unit 41a) refers to the seller information database 21, and the advertisement budget amount of the reference target product is equal to or more than a predetermined amount, and the seller SHm does not reach the sales target amount of the reference target product. The seller ID of may be specified as the seller ID of the PM target seller SHm.

  Next, the system control unit 4 selects one seller ID (seller ID of the PM target seller SHm) specified in step S3 (step S4). Next, as described above, the system control unit 4 (reference target product specifying unit 41b) sets the product ID (product ID of the reference target product) associated with the seller ID selected in step S4 to the reference information database 24. One is selected from (step S5). Next, the system control unit 4 selects one user ID associated with the product ID (product ID of the reference target product sold by the PM target seller SHm) selected in step S5 from the reference information database 24 ((1) Step S6). For example, in the loop from step S6 to step S20, for example, user IDs "U0001", "U0002", "U0003", and "U0004" shown in FIG. 3A are selected in order.

  Next, the system control unit 4 (comparison target product specifying unit 41c) sells the product ID associated with the seller ID different from the seller ID selected in step 4 (that is, the seller SHm different from the PM target seller SHm The product ID associated with the user ID selected in step S6 is specified from the reference information database 24 (the product ID of the product to be referred) (step S7). Next, the system control unit 4 (comparison target product specifying unit 41c) selects the reference target product (that is, the PM target) indicated by the product ID selected in step S5 among the reference target products indicated by the product ID specified in step S7. The product ID of the comparison target product (for example, the related product described above) to be compared with the reference target product sold by the seller SHm is specified (step S8). If there is no corresponding product ID in step S7 or step S8, the process proceeds to step S21.

  Next, the system control unit 4 (reference information acquisition unit 41d) is a plurality of pieces of reference information associated with the user ID selected in step S6, and the reference information including the product ID selected in step S5, The reference information including the product ID identified in step S8 is acquired from the reference information database 24 (step S9). Next, the system control unit 4 (PM target product determination unit 41e) determines the item value of the predetermined item of the reference target product indicated by the product ID selected in step S5 based on the plurality of reference information acquired in step S9. The item value of the predetermined item of the comparison target product indicated by the product ID specified in step S8 is compared (step S10). Thereby, for example, a value obtained by subtracting the item value of the predetermined item of the comparison target product from the item value of the predetermined item of the reference target product is obtained as the comparison result for each predetermined item.

  Next, the system control unit 4 (PM target product determination unit 41e) determines whether the comparison target product has an item value superior to the reference target product based on the comparison result in step S10 (step S11). ). For example, it is determined for each predetermined item whether the value obtained as the comparison result of step S10 is a positive value or a negative value. For example, in the case where the predetermined item to be determined is the sales price, if the value obtained as the comparison result is a positive value, it is determined that the comparison target product has an item value superior to the reference target product. In addition, when the predetermined item to be determined is the number of times of browsing, if the value obtained as the comparison result is a negative value, it is determined that the comparison target product has an item value superior to the reference target product. . Here, items to be determined are, for example, predetermined. In the above example, the process of step S10 and the process of step S11 are divided, but the process of step S10 and the process of step S11 may be integrated. When the system control unit 4 (PM target product determination unit 41e) determines that the comparison target product has an item value superior to the reference target product (step S11: YES), the product ID selected in step S5 is The reference target product shown is determined as the PM target product to be promoted by the PM target seller SHm indicated by the seller ID selected in step S4 (step S12), and the process proceeds to step S13. On the other hand, when the system control unit 4 (PM target product determining unit 41e) determines that the comparison target product does not have an item value superior to the reference target product (step S11: NO), the process proceeds to step S21. .

  In step S13, the system control unit 4 determines whether there is an attribute item superior to the comparison target product compared in step S9 among the plurality of types of attribute items of the PM target product determined in step S12. . If the system control unit 4 determines that there is no attribute item superior to the comparison target product among the plurality of types of attribute items of the PM target product (step S13: NO), the system control unit 4 advances the process to step S14. On the other hand, if the system control unit 4 determines that there is an attribute item superior to the comparison target product among the plurality of types of attribute items of the PM target product (step S13: YES), the system control unit 4 proceeds

  In step S14, the system control unit 4 (display data generation unit 41f) determines whether or not the attribute value of any of the attribute items of the PM target product determined in step S12 can be changed. . For example, if the system control unit 4 (display data generation unit 41f) stores the attribute item whose change is permitted in the product information database 23 in association with the product ID of the PM target product, the system control unit 4 It determines that the attribute value can be changed. Note that the system control unit 4 (display data generation unit 41f) is capable of changing the attribute value of the attribute item inferior to the comparison target product among the attribute items of the PM target product determined in step S12. You may judge.

  If the system control unit 4 (display data generation unit 41f) determines that the attribute value of any of the plurality of attribute items of the PM target product can not be changed (step S14: NO), the system control unit 4 (step S12) The advertisement display data for promoting the determined PM target product to the user Un indicated by the user ID selected in step S6 is generated using, for example, reference information of the PM target product (step S15), and the process is performed. Proceed to step S20.

  On the other hand, when the system control unit 4 (display data generation unit 41f) determines that the attribute value of any of the plurality of attribute items of the PM target product can be changed (step S14: YES) The attribute value of the attribute item for which the change of the PM target product is permitted is changed (step S16). For example, the current attribute value (for example, \ 8,000) of an attribute item (for example, sales price) inferior to the comparison target product is changed to the changed attribute value (for example, \ 7,450) stored in the product information database 23 Ru. In addition, deletion of an attribute value and addition of an attribute value may also correspond to the change of an attribute value. For example, if the product is an accommodation plan, adding an option (for example, all-you-can-eat crab) to the accommodation plan corresponds to the change of the attribute value. In this case, the attribute value of the attribute item (sales price) inferior to the comparison target product remains unchanged, and the attribute value of the other attribute item (option) is changed. Also, for example, if the product is an accommodation plan, it may be a change in which both deletion of the option included in the accommodation plan and reduction of the sales price are performed. Next, the system control unit 4 (display data generation unit 41f) generates the advertisement display data in which the attribute value changed in step S16 is set to be distinguishable (eg, highlightable) as an appeal point (step S17). ), The process proceeds to step S20. Thus, even if the product sold by the PM target seller SHm is a product with low competitiveness, a more effective promotion can be performed on the user Un.

  In step S18, the system control unit 4 (display data generation unit 41f) specifies an attribute item superior to the comparison target product among the plurality of types of attribute items of the PM target product. Next, the system control unit 4 (display data generation unit 41f) generates the above-mentioned advertisement display data in which the attribute value of the attribute item identified in step S18 can be identified as an appeal point (for example, highlightable). (Step S19) The process proceeds to step S20. Thus, even if the product sold by the PM target seller SHm is a product with low competitiveness, a more effective promotion can be performed on the user Un. For example, in FIG. 3A, when the reference target product of the product ID “Item001” associated with the user ID “U0002” is the PM target product, the sales price of the PM target product is the product ID “Item005”. Since the mass of the reference item of the item ID “Item 001” is lighter than the mass of the comparison item of the item ID “Item 005” although the item price is higher than the sale price of the comparison item of item As an attribute value of the specified attribute item, 127 g is set to be identifiable as an appeal point.

  In step S20, the system control unit 4 (user providing unit 41g) receives the user terminal UTn of the user Un indicated by the user ID selected in step S6 (for example, in the first process, the user terminal of user U1 with user ID "U0001" The display data for advertisement generated in step S15 or step S17 or step S19 is transmitted to UT1) as described above.

  FIG. 5A is a view showing a display example of advertisement information displayed on the screen based on the display data for advertisement. In the screen shown in FIG. 5A, a toolbar 51 and a window 52 of a web browser are provided, and a web page is displayed on the window 52. The web page is provided with a content display area 52a and an advertisement display area 52b. The Web page scrolls on the window 52 in accordance with the movement of the scroll bar 53 by the scroll operation of the user Un. The content displayed in the content display area 52a differs depending on the type of web page. For example, in the content display area 52a, blog articles, product search results, news, etc. are displayed. In the advertisement display area 52b, advertisement information of a PM target product is displayed based on display data for advertisement. The advertisement information includes the name of the PM target product, the common product code, the seller name (here, the store name), the sales price, the number of pixels, the mass, and the product image. Further, in the advertisement display area 52b, a product link to a product detail display page of the PM target product is set. Note that the display data for advertisement may be data incorporated into the toolbar 51 plugged into the web browser by being transmitted to the user terminal UTn during the session.

  FIG. 5B is a view showing a display example of the advertisement information displayed on the Web page based on the display data for advertisement in which the attribute value of the attribute item superior to the comparison target product is set as the appeal point. The basic configuration of the screen shown in FIG. 5 (B) is the same as the screen shown in FIG. 5 (A). In the advertisement display area 52b shown in FIG. 5B, the name of the PM target product, the common product code, the seller name, the sales price, the number of pixels, the mass, and the product image are displayed as advertisement information. Here, an attribute value 127g of mass which is a superior attribute item of the PM target product as compared with the comparison target product among the sales price, the number of pixels, and the mass attribute item (multiple types of attribute items) It is highlighted greatly compared with the character size of the attribute value of other attribute items.

  On the other hand, FIG. 6A is a view showing a display example of the advertisement information displayed on the Web page based on the advertisement display data in which the attribute value of the attribute item inferior to the comparison target product is changed and set. The basic configuration of the screen shown in FIG. 6 (A) is the same as the screen shown in FIG. 5 (A). In the advertisement display area 52b shown in FIG. 6A, the name of the PM target product, the common product code, the seller name, the sales price, the number of pixels, the mass, and the product image are displayed as the advertisement information. Here, among the attribute items of the sales price, the number of pixels, and the mass (multiple attribute items), the attribute value \ 8,000 of the sales price, which is an inferior attribute item of the PM target product compared to the comparison target product, is \ 7,450 The change is displayed.

  In step S21, the system control unit 4 determines whether or not there is a user ID not selected yet from the reference information database 24 among the user IDs associated with the product ID selected in step S5. If the system control unit 4 determines that there is a user ID not selected yet from the reference information database 24 (step S21: YES), the process returns to step S6 to select one user ID not yet selected. Then, the processes after step S7 are executed. As a result, advertisement display data for promoting the PM target product to the user Un is provided for each user Un. On the other hand, when it is determined that there is no user ID not selected yet from the reference information database 24 (step S21: NO), the system control unit 4 advances the process to step S22.

  In step S22, the system control unit 4 determines from the reference information database 24 among the product IDs (product ID of the reference target product) associated with the seller ID (seller ID of the PM target seller SHm) selected in step S4. It is determined whether there is a product ID that has not been selected yet. If the system control unit 4 determines that there is a product ID not selected yet from the reference information database 24 (step S22: YES), the process returns to step S5, and one product ID not selected yet is selected Then, the process of step S6 and subsequent steps is performed. On the other hand, when the system control unit 4 determines that there is no product ID not selected yet from the reference information database 24 (step S22: NO), the system control unit 4 advances the process to step S23.

  In step S23, the system control unit 4 determines whether or not there is a seller ID that has not been selected yet among the seller IDs (seller IDs of the PM target seller SHm) specified in step S3. If the system control unit 4 determines that there is a seller ID not selected (step S23: YES), the process returns to step S4, selects one seller ID not selected yet, and proceeds to step S5 and subsequent steps. Execute the process On the other hand, when the system control unit 4 determines that there is no seller ID not selected yet (step S23: NO), the process ends.

  As described above, according to the above-described embodiment, the system control unit 4 is a plurality of pieces of reference information associated with the user ID of the same user Un, and the first provided by the specific seller SHm. Reference information of a reference target product, and reference information of a comparison target product which is a second reference target product provided by a seller SHm different from the specific seller SHm and is to be compared with the first reference target product. Is acquired, and the item value of the predetermined item of the first reference target item is compared with the item value of the predetermined item of the comparison target item which is the second reference target item, and the second reference object item is the second item. Since the first reference target product is determined as the promotion target of the specific seller SHm when it has an item value superior to the reference target product of 1, it is flexible according to the situation where the product is placed. On It is possible to determine the goods to be the promotion qualify for the specific seller SHm.

  When a plurality of PM target products (for example, PM target products to be sold by the same PM target seller SHm) are determined as promotion targets by the system control unit 4 (PM target product determination unit 41e), the system control unit 4 ( The display data generation unit 41 f) displays, among the plurality of PM target products, an advertisement display area (a specific display area) as the PM target product has a larger purchase expectation value (that is, a value quantitatively representing that the purchase is expected). It is preferable to generate advertisement display data in which the degree of exposure in one example) is set high. As a result, among the products with low competitiveness, which are sold by the PM target seller SHm, it is possible to effectively promote (sale) the PM target products having a large purchase expectation value to the user Un.

  Here, the system control unit 4 (display data generation unit 41f) determines the purchase expectation value of each PM target product based on the browsing history or sales results of each PM target product. For example, the system control unit 4 (display data generation unit 41f) acquires the browsed number (or browsed time) associated with the product ID of the PM target product from the totalized information database 25, and the more the browsed number is It is determined that the purchase expectation value is larger (or as the viewing time is longer). Alternatively, the system control unit 4 (display data generation unit 41f) determines the number of browsing times specified from the browsing history associated with the product ID of the PM target product and the user ID selected in step S6 (or The browsing time is acquired from the user information database 22, and the purchase expectation value is determined to increase as the number of browsing times increases (or as the browsing time increases). Alternatively, for example, the system control unit 4 (display data generation unit 41f) acquires the sales record associated with the product ID of the PM target product from the seller information database 21, and the purchase expectation is increased as the sales amount indicated by the sales record is larger. Decide to increase the value.

  In order to set the exposure degree in the advertisement display area to be higher as the PM target product having a larger purchase expectation value, for example, the display area in the advertisement display area may be set wider as the PM target product having a larger purchase expectation value It corresponds to setting the display continuation time in the advertisement display area to be longer as the PM target product having a larger expected value. Here, the display continuation time is a time continuously displayed in one display. For example, in the advertisement display area, when the advertisement information of a plurality of PM target products is sequentially switched and displayed at predetermined time intervals, the display continuation time is set to be longer as the PM target products having larger purchase expectation values.

  FIG. 6B is a view showing a display example of the advertisement information displayed on the Web page based on the advertisement display data in which the degree of exposure is set higher as the PM target product having the larger purchase expectation value. The basic configuration of the screen shown in FIG. 6 (B) is the same as the screen shown in FIG. 5 (A). The advertisement display area 52b shown in FIG. 6A is divided into three advertisement display areas 521 to 523. The advertisement display area 521 having the largest display area (that is, the high degree of exposure) of the advertisement display areas 521 to 523 displays advertisement information of the PM target product having the largest purchase expectation value among the three PM target products. ing. The advertisement display area 52b shown in FIG. 6B may be displayed such that the degree of exposure becomes higher as the PM target product has a larger purchase expectation value, without being divided. In this case, for example, in the advertisement display area 52b, the advertisement information of the three PM target products is switched and displayed at predetermined time intervals, and the display continuation of the advertisement information of the PM target products having the largest purchase expectation value is continued. The time is set to be the longest.

Reference Signs List 1 communication unit 2 storage unit 3 input / output interface unit 4 system control unit STm vendor terminal UTn user terminal SA information provision server

In order to solve the above problems, the invention according to claim 1 is characterized in that, for each seller who provides a product registered as a reference object of the user, the predetermined item of the product is selected based on the user's operation history for the product. The seller specifying means for acquiring an item value and specifying a seller who provides an item corresponding to a relatively small item value among the acquired item values as a specific seller as a reference for the item registered as a reference object of the user information, provides the user identification information of the user from the storage means for storing in association with each user, a plurality of the reference information associated with the user identification information of the same user, by the specific seller The first reference information of the first item to be sold and the second item of the second item of the second item to be compared with the first item, the item being provided by a seller different from the specific seller three Reference information acquiring means for acquiring information, item values of predetermined items of the first item indicated in the first reference information, and items of predetermined item of the second item indicated in the second reference information Product determination means for comparing the value with the value and determining the first product as a promotion target of the specific seller if the second product has an item value superior to the first product. It is characterized by

According to the present invention, it is possible to flexibly determine the product to be promoted by the seller according to the situation in which the product is placed, and to provide the product having low competitiveness among the products provided by a specific seller. Can be targeted for promotion.

The invention described in claim 5 is the information processing apparatus according to any one of claims 1 to 4 , wherein the seller specifying unit adds up the item values acquired for each seller for each product category. The seller is provided with a product corresponding to an item value in which the total item value of the plurality of sellers as a whole is calculated for each product category, and the ratio of the specific product category to the total item value is relatively small. It is characterized by specifying a specific seller.

A sixth aspect of the invention is the information processing apparatus according to any one of the first to fourth aspects, wherein the seller specifying unit adds up the item values acquired for each seller for each product category. Calculating the total item value of the plurality of sellers as a whole for each product category, and specifying the specific seller as the seller who provides the product corresponding to the item value smaller than the total item value of the specific product category It features.

The invention according to claim 7 is the information processing apparatus according to any one of claims 1 to 6 , wherein the browsing time or the number of browsing times specified by the browsing history of the product browsed by the browsing operation of the user is predetermined. And a registration unit that registers, as a reference target of the user corresponding to the browsing history, a product that satisfies the browsing condition.

The invention according to claim 8 is the information processing apparatus according to any one of claims 1 to 7 , for promoting to a user the first product determined as a promotion target by the product determining means. The display device further comprises display data generation means for generating display data.

The invention according to claim 9 is the information processing apparatus according to claim 8 , wherein the display data generation unit is configured to select one of a plurality of types of attribute items of the first product determined as a promotion target by the product determination unit. Among them, an attribute item superior to the second product is identified, and the display data is generated in which the attribute value of the identified attribute item is set as an appeal point so as to be identifiable.

The invention according to claim 10 is the information processing apparatus according to claim 8 , wherein any one of attribute values of a plurality of types of attribute items of the first product determined as a promotion target by the product determination means The display data generating means generates the display data in which the attribute value changed by the attribute value changing means is set to be distinguishable as an appeal point. It is characterized by

The invention according to claim 11 is the information processing apparatus according to claim 9 or 10 , wherein the purchase expectation value of each of the plurality of first products determined as the promotion target by the product determination means is the first expected value. The apparatus further comprises purchase expected value determination means for determining based on the browsing history or sales results of each of the products, wherein the display data generation means comprises the first product for which the purchase expectation value determined by the purchase expectation value determination means is large. The present invention is characterized in that the display data in which the degree of exposure in a specific display area is set high is generated.

The invention according to claim 12 is an information processing method executed by a computer , wherein, for each seller who provides a product registered as a reference object of the user, the product based on the operation history of the user for the product. Acquiring the item value of the predetermined item of the item, and identifying a seller who provides the item corresponding to the relatively small item value among the acquired item values as a specific seller as the item registered as the reference object of the user of the reference information, from the storage means for storing in association with each user and the user identification information of the user, a plurality of the reference information associated with the user identification information of the same user, the specific seller First reference information of a first product provided by the second product, and a product provided by a seller different from the specific seller, which is to be compared with the first product Obtaining the second reference information of the item, item values of predetermined items of the first item indicated in the first reference information, and a second item indicated in the second reference information Comparing the item value of the predetermined item and, if the second item has an item value superior to the first item, determining the first item as a promotion object of the particular seller; It is characterized by including.

The invention according to claim 13 acquires, for each seller who provides a product registered as a reference target of the user, the item value of the predetermined item of the product based on the user's operation history for the product. A seller specifying unit that specifies a seller who provides a product corresponding to a relatively small item value among the acquired item values as a specific seller , reference information of the product registered as a reference target of the user, and the user of the user identification information from the storage means for storing in association with each user, a plurality of the reference information associated with the user identification information of the same user, first provided by the specific seller A first said reference information of a product, and a second said reference information of a second product which is a product provided by a different seller from the particular seller and is to be compared with the first product The reference information acquisition means to acquire, the item value of the predetermined item of the first item shown in the first reference information, and the item value of the predetermined item of the second item shown in the second reference information In comparison, when the second product has an item value superior to the first product, the first product is caused to function as a product determination unit that determines the first seller as a promotion target of the specific seller. .

Claims (14)

A plurality of the references associated with the user identification information of the same user from storage means for storing the reference information of the product registered as the reference object of the user and the user identification information of the user in association with each user Information, a first said reference information of a first product provided by a specific seller, and a product provided by a seller different from said specific seller, and compared with said first product Reference information acquisition means for acquiring the second reference information of the second product to be
The item value of the predetermined item of the first item shown in the first reference information is compared with the item value of the predetermined item of the second item shown in the second reference information, and the second item Product determination means for determining the first product as a promotion target of the particular seller if the item value has an item value superior to the first product;
An information processing apparatus comprising:   The item determination means acquires an item value of a predetermined item of the first item based on the operation history of the user on the first item, and the item determination means determines the item based on the operation history of the user on the second item. The item value of the predetermined item of the second item is acquired, and the acquired item values are compared, and when the second item has an item value superior to the first item, the first item is selected. The information processing apparatus according to claim 1, wherein the information processing apparatus is determined as a promotion target of the specific seller. The predetermined item is an attribute item of the first product and the second product,
The product determination means compares the attribute value of the attribute item of the first product with the attribute value of the attribute item of the second product, and the second product has an attribute superior to the first product. The information processing apparatus according to claim 1, wherein the first product is determined as a promotion target of the specific seller if it has a value.   The product determination means determines an attribute item in which a difference between an attribute value of the attribute item of the first product and an attribute value of the attribute item of the second product is equal to or less than a threshold among a plurality of types of attribute items. The attribute value of the specified attribute item is specified and compared, and when the second product has an attribute value superior to the first product, the first product is determined as a promotion target of the specific seller. An information processing apparatus according to claim 3, wherein:   For each seller who provides a product registered as a reference target of the user, the item value of the predetermined item of the product is acquired based on the operation history of the user for the product, and among the acquired item values, the value is relatively small. The information processing apparatus according to any one of claims 1 to 4, further comprising a seller specifying unit that specifies a seller who provides a product corresponding to the item value as the specific seller.   The seller specifying unit adds up the item values acquired for each seller for each product category, calculates the entire item value of the plurality of sellers as a whole for each product category, and selects the entire item of the specific product category The information processing apparatus according to claim 5, wherein a seller who provides a product corresponding to an item value having a relatively small ratio to a value is specified as the specific seller.   The seller specifying unit adds up the item values acquired for each seller for each product category, calculates the entire item value of the plurality of sellers as a whole for each product category, and selects the entire item of the specific product category The information processing apparatus according to claim 5, wherein a seller who provides a product corresponding to an item value smaller than the value is specified as the specific seller.   A registration unit is further provided for registering, as a reference target of the user corresponding to the browsing history, a product whose browsing time or browsing frequency specified by the browsing history of the product browsed by the browsing operation of the user satisfies a predetermined browsing condition. The information processing apparatus according to any one of claims 1 to 7, characterized in that:   9. The display apparatus according to any one of claims 1 to 8, further comprising display data generation means for generating display data for promoting to the user the first goods determined to be promoted by the goods determination means. The information processing apparatus according to claim 1.   The display data generation means identifies an attribute item superior to the second item among the plurality of types of attribute items of the first item determined to be promoted by the item determination means, and identifies the identified item 10. The information processing apparatus according to claim 9, generating the display data in which the attribute value of is set as an appeal point so as to be identifiable. Among the attribute values of the plurality of types of attribute items of the first product determined as the promotion target by the product determining unit, the method further includes attribute value changing means for changing the attribute value of any attribute item.
10. The information processing apparatus according to claim 9, wherein the display data generation unit generates the display data in which the attribute value changed by the attribute value change unit is set to be distinguishable as an appeal point. It further comprises purchase expected value determination means for determining purchase expectation values of each of the plurality of first products determined as promotion targets by the product determination means based on the browsing history or sales results of the respective first products. ,
The display data generation means generates the display data in which the degree of exposure in a specific display area is set higher as the first product having a larger purchase expectation value determined by the purchase expectation value determination means. The information processing apparatus according to claim 10. An information processing method executed by a computer, comprising
A plurality of the references associated with the user identification information of the same user from storage means for storing the reference information of the product registered as the reference object of the user and the user identification information of the user in association with each user Information, a first said reference information of a first product provided by a specific seller, and a product provided by a seller different from said specific seller, and compared with said first product Acquiring the second reference information of the second product to be
The item value of the predetermined item of the first item shown in the first reference information is compared with the item value of the predetermined item of the second item shown in the second reference information, and the second item If the item has an item value superior to the first item, determining the first item as a promotion target of the particular seller;
An information processing method comprising: Computer,
A plurality of the references associated with the user identification information of the same user from storage means for storing the reference information of the product registered as the reference object of the user and the user identification information of the user in association with each user Information, a first said reference information of a first product provided by a specific seller, and a product provided by a seller different from said specific seller, and compared with said first product Reference information acquisition means for acquiring the second reference information of the second product to be
The item value of the predetermined item of the first item shown in the first reference information is compared with the item value of the predetermined item of the second item shown in the second reference information, and the second item An information processing program characterized by causing the first product to be determined as a promotion target of the specific seller when the item value has an item value superior to the first product;

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