JPWO2015151176A1 - Information processing apparatus, information processing method, and information processing program - Google Patents

Abstract

The information processing apparatus acquires information on the advertising product displayed in the advertisement display area on the display screen of the client terminal 1, acquires information on the comparative product to be compared with the advertising product, the advertising product information, and the comparison Based on the comparison result with the product information, the feature information indicating the feature of the advertisement product is determined, and the determined feature information is displayed on the display screen of the client terminal 1.

Description

  The present invention relates to a technical field such as a device for effectively displaying information to be advertised on a terminal.

  2. Description of the Related Art Conventionally, an advertisement distribution system that can provide an advertisement linked to the content registered on a website is known (for example, Patent Document 1). In this system, the advertisement distribution server extracts keywords and topics from the contents of advertisement insertion target contents on the advertisement insertion website. Then, the advertisement distribution server searches the advertisement by the extracted keyword or topic in response to a content request from the browser terminal, and provides the content with the advertisement to the browser terminal. Thereby, the advertiser can present an advertisement related to the content of the requested content to the viewer.

JP 2007-286833 A

  However, with the conventional technology as described above, it is difficult to effectively and effectively show the viewer what is characteristic of the product to be advertised, for example, compared to other products. It was.

  The present invention has been made in view of the above points and the like, and is an information processing apparatus, an information processing method, and information capable of effectively appealing the features of an advertisement target to a viewer without excess or deficiency. It is an object to provide a processing program.

  In order to solve the above-mentioned problem, the invention according to claim 1 is characterized in that a first acquisition means for acquiring information on an advertising target displayed in an advertising display area on a display screen, and a comparison target compared with the advertising target. A second acquisition unit configured to acquire information; a determination unit configured to compare the advertisement target information and the comparison target information; and to determine feature information indicating characteristics of the advertisement target based on the comparison result; Control means for displaying the feature information determined by the determination means on the display screen.

  According to the first aspect of the present invention, the feature information is determined based on the comparison result between the information to be advertised and the information to be compared. You can appeal to.

  According to a second aspect of the present invention, in the information processing apparatus according to the first aspect, the determining means includes an item value of an item set for the advertisement target and an item that is the same as the item, Comparing the item value of the item set for the comparison target and determining the feature information based on the item value superior to the item value of the comparison target among the item values of the advertising target It is characterized by.

  According to the second aspect of the present invention, it is possible to effectively appeal to the viewer the features based on the superior item value of the advertising target with respect to the comparison target without excess or deficiency.

  According to a third aspect of the present invention, in the information processing apparatus according to the first aspect, the determination means includes an item value of an item set for the advertisement target and an item set for the comparison target If the item value superior to the item value of the comparison target is not among the item values of the advertisement target, the item value of the same level as the item value of the comparison target The feature information is determined based on the above.

  According to the invention described in claim 3, even if there is no item value superior to the item value of the comparison target, the feature based on the item value of the same level of the advertisement target with respect to the comparison target can be effectively achieved. Appeal to viewers.

  According to a fourth aspect of the present invention, in the information processing apparatus according to any one of the first to third aspects, the information processing apparatus has been browsed or designated in the past by a user who is a viewer of the advertisement target. Based on history information including target information, the information processing apparatus further includes a specifying unit that specifies an item emphasized by the user from items set for the advertisement target, and the determining unit is specified by the specifying unit. The item value of the item to be compared is compared with the item value of the item that is the same as the item and set for the comparison target.

  According to the fourth aspect of the present invention, it is possible to effectively appeal to the viewer the features of the advertisement target with respect to the comparison target and the features based on the item values of the items emphasized by the user.

  According to a fifth aspect of the present invention, in the information processing apparatus according to the fourth aspect of the invention, the specifying unit has an item value superior to a reference item value among items set in the target indicated by the history information. An item is specified as an item which the user attaches importance to.

  According to the fifth aspect of the present invention, it is possible to appropriately specify an item that the user attaches importance to by comparing with an arbitrarily set reference item value.

  According to a sixth aspect of the present invention, in the information processing apparatus according to the fifth aspect, the information processing apparatus is browsed or designated by the user within a predetermined past period among objects belonging to the category to which the advertising object belongs. It further comprises first setting means for setting, as the reference item value, an average item value that is an average of item values of items set as targets.

  According to the sixth aspect of the present invention, it is possible to appropriately set the reference item value based on the item value of the item that has been set as a target in which the user has recently been interested (interested).

  According to a seventh aspect of the present invention, in the information processing apparatus according to the sixth aspect, the first setting means is an average of item values of items set as targets belonging to the category to which the advertising target belongs. For each item, the average item value is compared with the second average item value, which is the average of items set in the target that has been viewed or specified by the user within a predetermined period in the past that belongs to the category to which the advertising target belongs. The apparatus further comprises first setting means for setting the second average item value superior to the first average item value as the reference item value.

  According to the invention described in claim 7, the reference item value can be set more appropriately based on the item value that is more dominant among the item values of the item that the user has recently been interested in. it can.

  According to an eighth aspect of the present invention, in the information processing apparatus according to any one of the first to seventh aspects, the second acquisition unit is browsed or designated in the past by a user who is a viewer of the advertisement target. The information of the comparison target is acquired from the information of the target belonging to the category to which the target browsed or designated by the user in the past predetermined period belongs based on the history information including the target target information. And

  According to the eighth aspect of the present invention, it is possible to acquire information on a target that the user has recently been interested in (interested) as information to be compared.

  According to a ninth aspect of the present invention, in the information processing apparatus according to the eighth aspect, the information processing apparatus sets a longer period as the number of history information for a target belonging to the category increases for each category. A second setting means is further provided.

  According to the ninth aspect of the present invention, by comparing the category for which the user is interested (interested) with a longer period for extracting the comparison target for a category having a larger number of browsing times or a specified number of times, a wider range of information is compared. It can be acquired as target information.

  The invention according to claim 10 is the information processing apparatus according to any one of claims 1 to 9, wherein the determination unit includes an item value of an item set for the advertisement target, the item, The information processing apparatus compares the item value of the item that is the same item and set for the comparison target, and the information processing device is superior to the item value of the comparison target among the item values of the advertising target. When the item value or the item value at the same level as the item value to be compared does not exist, the item value further includes third acquisition means for acquiring information on a new advertisement object different from the advertisement object, and the determination means , The item value of the item set for the new advertisement target acquired by the third acquisition means, and the item value of the item that is the same item as the item and set for the comparison target Compare the new advertising target item Among the values, and determines the characteristic information based on the item value of the said item value the same level field values than dominant the field values or the comparison of the comparison.

  According to the invention of claim 10, at least the item value of the advertisement target identified first is an item value superior to the item value to be compared or an item value at the same level as the item value to be compared. Even if there is no item, it is possible to display the feature information of a new advertisement target that has an item value that is superior to or equal to the item value of the item to be compared.

  According to an eleventh aspect of the present invention, in the information processing apparatus according to the second or third aspect, the control means includes the item value to be compared and an item value that is superior to the item value and the advertising target. The display mode of the feature information is changed according to the difference from the item value.

  According to the eleventh aspect, the feature information can be more effectively appealed to the viewer according to the difference between the item value to be advertised and the item value to be compared.

  According to a twelfth aspect of the present invention, in the information processing apparatus according to the eleventh aspect, the control means displays the feature information in a conspicuous display mode when the difference is larger than a threshold value.

  According to invention of Claim 12, according to the difference between the item value of advertising object and the item value of comparison object, the said characteristic information can be appealed to a viewer with the display mode which is easier to see.

  According to a thirteenth aspect of the present invention, in the information processing apparatus according to the twelfth aspect, the information processing apparatus sets the threshold value for each category based on an item value of an item set as a target belonging to the category. A third setting means is further provided.

  According to the thirteenth aspect of the present invention, the threshold value for displaying the feature information in a conspicuous display mode can be set more appropriately.

  The invention according to claim 14 is an information processing method executed by a computer, the step of obtaining information on an advertising target displayed in an advertising display area on a display screen, and a comparison target compared with the advertising target The information to be advertised, the information to be advertised and the information to be compared are compared, the feature information indicating the characteristics of the advertised object is determined based on the comparison result, and the determining means Displaying the determined characteristic information on the display screen.

  According to the fifteenth aspect of the present invention, there is provided a first acquisition unit for acquiring information on an advertising target displayed in an advertising display area on a display screen, and information on a comparison target to be compared with the advertising target. 2 determining means, comparing the advertisement target information with the comparison target information, and determining the feature information indicating the characteristics of the advertisement target based on the comparison result; and the determination means An information processing program that functions as control means for displaying the feature information on the display screen.

  According to the present invention, the feature information is determined based on the comparison result between the information to be advertised and the information to be compared. Therefore, the feature of the advertised target with respect to the comparison target can be effectively appealed to the viewer without excess or deficiency. it can.

It is a figure showing an example of outline composition of information service system S concerning this embodiment. FIG. 2A is a block diagram illustrating a schematic configuration example of a client terminal 1 according to the present embodiment. (B) is a block diagram showing a schematic configuration example of the information providing server 2 according to the present embodiment. (C) is a diagram illustrating an example of functional blocks in the system control unit 16 or the system control unit 24. (A) is a figure which shows the example of the comparison of the item value of each item of C-01 and N-99, and an example of feature information, (B) is an example of the display mode of the feature information shown in (A) FIG. (A) is a figure which shows the example of the comparison of the item value of each item of C-01 and S-123, and an example of feature information, (B) is an example of the display mode of the feature information shown in (A) FIG. (A) is a figure which shows the example of the comparison of the item value of each item of C-01 and N-99, and an example of feature information, (B) is other than the display mode of the feature information shown in (A) It is a figure which shows the example of. (A) is a figure which shows the example of the comparison of the item value of each item of C-01 and S-123, and an example of feature information, (B) is another example of the display mode of feature information shown in (A) It is a figure which shows the example of. It is a figure which shows the example from which the display mode of the said feature information changes according to the difference of the item value of comparative goods, and the item value of comparative goods. In Example 1, it is a sequence diagram which shows an example of the flow of a process in the client terminal 1 and the information provision server 2. FIG. In Example 1 and Example 2, it is a figure which shows the example of a display screen in the display part 12 of the client terminal 1. FIG. In Example 2, it is a sequence diagram which shows an example of the flow of a process in the client terminal 1 and the information provision server 2. FIG. In Example 3, it is a sequence diagram which shows an example of the flow of a process in the client terminal 1 and the information provision server 2. FIG. In Example 3, it is a figure which shows the example of a display screen in the display part 12 of the client terminal 1. FIG. In Example 4, it is a sequence diagram which shows an example of the flow of a process in the client terminal 1 and the information provision server 2. FIG. In Example 4, it is a figure which shows the example of a display screen in the display part 12 of the client terminal 1. FIG. In Example 5, it is a sequence diagram which shows an example of the flow of a process in the client terminal 1 and the information provision server 2. FIG. In Example 5, it is a figure which shows the example of a display screen in the display part 12 of the client terminal. In Example 6, it is a sequence diagram which shows an example of the flow of a process in the client terminal 1 and the information provision server 2. FIG.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. The embodiment described below is an embodiment when the present invention is applied to an information providing system.

[1. Overview of information provision system and functions]

  First, the configuration and outline function of the information providing system S according to the present embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating a schematic configuration example of an information providing system S according to the present embodiment. As shown in FIG. 1, the information providing system S includes a client terminal 1, an information providing server 2, an advertisement database server 3, a history database server 4, a product database server 5, and the like. The client terminal 1 or the information providing server 2 is an example of an information processing apparatus according to the present invention. The client terminal 1, the information providing server 2, the advertisement database server 3, the history database server 4, and the product database server 5 are connected to the network NW. The network NW is constructed by, for example, the Internet, a dedicated communication line (for example, CATV (Community Antenna Television) line), a mobile communication network (including a base station), a gateway, and the like. The client terminal 1 may be, for example, a personal computer (PC), a mobile phone, a personal digital assistant (PDA), a mobile terminal (Smartphone) that combines a mobile phone and a mobile information terminal, or a mobile game machine. Such terminal devices can be applied. The advertisement database server 3, the history database server 4, and the product database server 5 may be configured by a single server. Further, the advertisement database B server 3, the history database server 4, and the product database server 5 may be incorporated in the information providing server 2.

  The information providing server 2 is a server that provides a Web site such as a blog site or an SNS (Social Networking Service) site. A Web site is assigned to each of a plurality of users, and a unique URL (Uniform Resource Locator) is assigned. Articles that can be displayed on a Web page provided to the client terminal 1 are registered in the Web site. A user to whom a website is assigned becomes an administrator (hereinafter referred to as “page manager”) who manages a web page provided from the website. The page manager corresponds to, for example, an opener who opened a Web site by performing a predetermined procedure through the client terminal 1. In addition to the website creator, for example, a user of a blog service provided by a blog site operator corresponds to a page manager.

  The Web page provided from the Web site is composed of a structured document such as an HTML (Hyper Text Markup Language) document or an XHTML document, and image data. Some Web pages have tags (described in an HTML document) embedded in the Web page for tagging or searching for information handled on the Web page. This tag indicates, for example, an attribute (smooth, smart, etc.) such as a product or a category such as a product. The client terminal 1 displays a Web page provided from the Web site on a display screen (window screen) displayed on the display by designating the URL of the Web site using a Web browser. Accordingly, a page manager of the website or a viewer other than the page manager of the website can browse the information displayed on the web page. Such a web page is provided with, for example, an advertisement display area for displaying advertisement target information. The advertisement target corresponds to a product or service to be traded. Services include various services such as accommodation services and usage services. The advertisement target may be a facility such as an accommodation facility or a play facility that provides a transaction target. In the following description, a product is taken as an example of the advertisement target. In addition, the Web page may be provided with an article display area for displaying (description) an article registered by the page manager of the Web site. The article includes, for example, product specification information (for example, product ID and product code) that can uniquely specify the product desired by the page manager, and reviews (for example, impressions, opinions, reviews, evaluations, etc.) on the product. Includes review information.

  In the advertisement display area on the Web page, an advertisement target transmission request is sent to the information providing server 2 to acquire information on the advertisement product (an example of the advertisement target) from the information providing server 2 and embed it in the advertisement display area. Script is set. This script is configured by a predetermined script language (for example, JavaScript (registered trademark)), and is described in a structured document that configures a Web page. The advertisement target transmission request may include, for example, advertisement selection conditions. The advertisement selection condition is a condition for selecting an advertisement product, and corresponds to, for example, a keyword or a category related to the product. Keywords and categories are included in tags embedded in Web pages, for example. Or a keyword and a category are contained in the cookie preserve | saved by the web browser of the client terminal 1, for example. In other words, the cookie includes a keyword or category input by a user who is a viewer of the advertisement product. The advertisement display area may be displayed as a pop-up on the display screen based on a command described in a structured document such as an HTML document. The information on the advertising product provided from the information providing server 2 in response to the advertisement target transmission request includes, for example, product image data. In addition, the advertisement product information may include product identification information, for example. In addition, in the image data displayed in the advertisement display area, for example, a link (hyperlink) to a Web site that provides detailed information on a product or a Web site that performs a transaction ordering procedure may be set.

  The advertisement database server 3 includes an advertisement database that registers advertisement product information, advertiser information, advertisement bid amounts, and advertisement IDs for each advertisement product. Here, the advertisement ID may be product specifying information. For example, the product information, product category, product image data, product price (price value), product attribute, attribute value, and the like correspond to the advertisement product information. Examples of product categories include “camera”, “TV”, “washing machine”, “refrigerator”, and the like. Further, the product category may be configured to be divided into a plurality of hierarchies from an upper hierarchy (upper level) to a lower hierarchy (lower level). For example, the category has a hierarchy in which level 1 (highest level) is “home appliance”, level 2 is “camera”, level 3 is “digital camera”, and level 4 (lowest level) is “single-lens reflex digital camera”. It is divided. Note that the product category is closer to the product name (for example, an ABC single-lens reflex digital camera) as it goes down the hierarchy. The product price and the product attribute are examples of product items. In addition, the actual value (price value) of the price of the product and the actual value (attribute value) of the attribute of the product are examples of item values. The product attributes include, for example, product specifications and properties. For example, when the product is a single-lens reflex digital camera, the attributes (that is, items) of the product correspond to the number of points / point magnification, pixels, zoom magnification, weight, ISO sensitivity, body width, body height, and the like. These items are items set for the product.

  The history database server 4 stores history information including information on a product (an example of a target) browsed or designated in the past by a user (user of the client terminal 1) who is a viewer of the advertisement product, and the user ID of the user. A history database is provided for each registration. Examples of history information include a search history, a browsing history, a bookmark registration history, and a purchase history. The search history includes information on the product specified by the user, the search time of the product by the user, and the like. The browsing history includes information on the product browsed by the user, the browsing time of the product by the user, and the like. The bookmark registration history includes information on the product registered by the user, the registration time of the product by the user, and the like. The purchase history includes information on the product purchased by the user, the purchase time of the product by the user, and the like. The product information includes, for example, product names, product categories, product prices (price values), product attributes and attribute values, product review information, and the like.

  The history information described above is acquired at a predetermined timing from various websites such as a shopping site, an auction site, a service reservation site, and a blog site using, for example, a user ID of a user who is a viewer of an advertisement product as a key. Accumulated in the database.

  The product database server 5 includes a product database for registering product information and product specifying information for each product. The product database is a database for providing product information using product specifying information as a key.

  FIG. 2A is a block diagram illustrating a schematic configuration example of the client terminal 1 according to the present embodiment. FIG. 2A is a block diagram illustrating a schematic configuration example of the client terminal 1. As shown in FIG. 2A, the client terminal 1 includes an operation unit 11, a display unit 12, a communication unit 13, a storage unit 14, an input / output interface unit 15, a system control unit 16, and the like. The system control unit 16 and the input / output interface unit 15 are connected via a system bus 17. The operation unit 11 includes, for example, a keyboard and a mouse. The display unit 12 has a display screen for displaying a web page or the like. A touch panel that doubles as the operation unit 11 and the display unit 12 may be applied. The communication unit 13 is connected to the network NW and controls the communication state with the information providing server 1 and the like. The storage unit 14 includes, for example, a hard disk drive and stores an operating system (O / S), application programs, Web browser programs, and the like. The system control unit 16 includes a CPU 16a (processor), a ROM 16b, a RAM 16c, and the like, and executes processing to be described later.

  FIG. 2B is a block diagram illustrating a schematic configuration example of the information providing server 2 according to the present embodiment. As shown in FIG. 2B, the information providing server 2 includes a communication unit 21, a storage unit 22, an input / output interface unit 23, a system control unit 24, and the like. The system control unit 24 and the input / output interface unit 23 are connected via a system bus 25. The communication unit 21 is connected to the network NW and controls the communication state. The storage unit 22 includes, for example, a hard disk drive and stores an operating system (O / S), a server program, and the like. The system control unit 24 includes a CPU 24 (processor), a ROM 24b, a RAM 24c, and the like, and executes processing to be described later.

  In the above configuration, the system control unit 16 or the system control unit 24 as a computer executes a feature information display process to be described later according to the information processing program of the present invention. The information processing program is downloaded from a predetermined server or the like via the network NW and stored in the storage unit 14 or the storage unit 22. Alternatively, the information processing program is recorded on a recording medium such as a CD (Compact Disc) or a DVD (Digital Versatile Disc) (recorded so as to be readable by a computer), read from the recording medium, and the storage unit 14 or the storage unit 22 may be stored.

  FIG. 2C is a diagram illustrating an example of functional blocks in the system control unit 16 or the system control unit 24. In the feature information display process, the system control unit 16 (the processor in the system control unit 16) or the system control unit 24 (the processor in the system control unit 24), as shown in FIG. 31, a comparison target acquisition unit 32, a feature determination unit 33, an item specification unit 34, a setting unit 35, a display control unit 36, and the like. The advertisement target acquisition unit 31 is an example of a first acquisition unit and a third acquisition unit in the present invention. The comparison target acquisition unit 32 is an example of a second acquisition unit in the present invention. The feature determination unit 33 is an example of a determination unit in the present invention. The item specifying unit 34 is an example of specifying means in the present invention. The setting unit 35 is an example of a first setting unit, a second setting unit, and a third setting unit in the present invention. The display control unit 36 is an example of a control unit in the present invention.

  The advertisement target acquisition unit 31 acquires information on the advertisement product (hereinafter referred to as “advertisement product information”) displayed in the advertisement display area on the display screen of the client terminal 1 from, for example, the advertisement database server 3 or the product database server 5. . Here, the acquisition timing of the advertisement product information may be before, for example, an image of the advertisement product is displayed in the advertisement display area, or after it is displayed in the advertisement display area.

  The comparison target acquisition unit 32 acquires information on a comparison product (an example of comparison target) to be compared with the advertising product (hereinafter referred to as “comparison product information”) from the history database server 4 or the product database server 5, for example. For example, the comparison target acquisition unit 32 specifies a product having the same product name (may be the same product code) as the advertisement product as a comparison product, and acquires the comparison product information. Alternatively, the comparison target acquisition unit 32 compares products (for example, single-lens reflex digital cameras) belonging to a category (for example, home appliances, cameras, digital cameras, single-lens reflex digital cameras) to which the advertising products (for example, single-lens reflex digital cameras) belong. It is specified as a product, and its comparative product information is acquired. Here, the comparison target acquisition unit 32 is browsed or designated by the user within a predetermined period in the past based on historical information including information on a product browsed or designated in the past by a user who is a viewer of the advertisement product. The comparative product information may be acquired from the product information. Thereby, the information of the product with which the user has recently been interested (interested) can be acquired as the comparison product information. Alternatively, the comparison target acquisition unit 32 has been browsed or designated by the user within a predetermined period in the past based on historical information including information on the product browsed or designated in the past by a user who is a viewer of the advertisement product. The comparative product information may be acquired from information on products belonging to the category to which the product belongs. As a result, it is possible to acquire a wide range of information related to products that the user has recently been interested in (interest) as comparative product information.

  Here, the history information is acquired from the history database server 4 using the user ID of the user as a key. This user ID is acquired from, for example, a login request transmitted from the client terminal 1 or acquired from a cookie saved by the Web browser of the client terminal 1. In addition, the past predetermined period means, for example, a period retroactive from the processing time of the comparison target acquisition unit 32. It is determined whether or not the above-described search time, browsing time, registration time, or purchase time is included in this period, for example. This period is set by the setting unit 35, for example, for one week to several months. Or the setting part 35 is good to set the said period long, so that there are many log | history information with respect to the goods which belong to the said category for every category. By extending the period for extracting the comparative product for a category having a larger number of browsing times, designated times, etc., a wider range of information can be acquired as comparative product information for the category in which the user is interested.

  The feature determination unit 33 compares the advertisement product information with the comparison product information, and determines the feature information indicating the feature of the advertisement product based on the comparison result. That is, the feature information indicating the feature that can appeal the advertisement product to the viewer is determined based on the comparison result. For example, the feature information indicates items such as price and specifications and item values thereof. It is desirable that the characteristic information indicates an item superior to the comparison product and the item value of the advertisement product. In this case, the feature determination unit 33 compares the item value of the item set for the advertisement product with the item value of the item that is the same item as the item and set for the comparison product, and The feature information is determined based on an item value superior to the item value of the comparative product among the item values of the product. Thereby, the feature based on the superior item value of the advertising product with respect to the comparative product can be effectively appealed to the viewer without excess or deficiency. For example, when the price value of the advertising product is “500 yen” and the price value of the comparative product is “1,000 yen”, the price value “500 yen” is an item value superior to the item value of the comparative product. is there. In this case, feature information such as “500 yen” or “500 yen discount” is determined based on the price value “500 yen”. In this case, “discount” may be determined as the feature information. That is, it is not always necessary to include the above-described superior item value in the feature information (as long as it indicates a price corresponding to the superior item value). Note that the feature determination unit 33 may compare the advertisement product information with the comparison product information, and may determine a tag or the like included only in the advertisement product information as the feature information.

  The feature determination unit 33 compares the item value of the item set for the advertising product with the item value of the item set for the comparison product, and includes the item value of the item of the advertising product, If there is no item value superior to the item value of the item of the comparison product, the feature information may be determined based on the item value of the same level as the item value of the item of the comparison product. As a result, even if there is no item value superior to the item value of the item of the comparison product, the feature based on the item value of the same level of the advertising product is effectively appealed to the viewer with respect to the comparison product. can do. For example, when the price value of the advertising product is “1,000 yen” and the price value of the comparative product is “1,000 yen”, the price value “1,000 yen” is the item value of the item of the comparative product It is the item value of the same level. Note that the same level does not have to be the same, and may be the same level band. For example, when the price value of the advertising product is “1,000 yen”, the price value in the same level band is a price value within ± 20% of the price value of the advertising product.

  Items to be compared by the feature determination unit 33 are specified from items set in advance for each advertising product. For example, items set by the advertiser, or items (for example, price, pixels, zoom magnification) that are important to the user who is a viewer of the advertising product (for example, a single-lens reflex digital camera) are compared (comparison items). ). For example, the item specifying unit 34, based on the history information including information on products that have been browsed or designated in the past by a user who is a viewer of the advertising products, from among items preset for the advertising products, Identify items that the user places importance on. Thereby, it is possible to effectively appeal to the viewer the features of the advertising product with respect to the comparative product, which are based on the item values of the items emphasized by the user, without excess or deficiency. For example, the item specifying unit 34 has an item value superior to a reference item value (for example, a pixel value: 9.6 million or a price value: 10,000 yen) among items set in the product indicated by the history information ( For example, an item (for example, pixel) of pixel value: 10 million or price value: 8,000 yen is specified as an item that the user attaches importance to. Thereby, the item which a user attaches importance to can be specified appropriately by comparison with a reference item value that can be arbitrarily set.

  Here, the reference item value can be arbitrarily set by the setting unit 35. For example, among the products (for example, single-lens reflex digital cameras) belonging to the category (for example, home appliances, cameras, digital cameras, single-lens reflex digital cameras) to which the advertising products (for example, single-lens reflex digital cameras) belong, the setting unit 35 The average item value that is the average of the item values of items set in the product viewed or specified by the user within a predetermined period (for example, as in the case of obtaining the comparison product information as described above) is the reference item value. Set as. Thereby, the reference item value can be appropriately set based on the item value of the item set for the product that the user is recently interested in. For example, when the number of products viewed or designated by the user in the past predetermined period is 20, an average item value (for example, an average price value) obtained by averaging the item values of the items of the 20 products. Set as the reference item value.

  Alternatively, the setting unit 35 may include the first average item value that is an average of the item values set for the products that belong to the category to which the advertising product belongs, and the above-mentioned items within the past predetermined period among the products that belong to the category to which the advertising product belongs. You may calculate the 2nd average item value which is the average of the item set to the goods browsed or designated by the user for every item. In this case, the setting unit 35 compares the calculated first average item value and the second average item value for each item, and sets the second average item value superior to the first average item value as the reference item value. . Accordingly, the reference item value can be set more appropriately based on the item value that is more dominant among the item values of items that have been recently set in a product that the user is interested in. For example, when the number of products belonging to the category to which the advertising product belongs is 100, for each item, a first average item value (for example, average price value: 300 yen, (Average pixel value: 20 million) is calculated. Further, for example, when the number of products browsed or designated by the user in the past predetermined period is 20, a second average item value (average value of item values of 20 items for each item) For example, an average price value: 200 yen and an average pixel value: 11 million are calculated. In this case, a second average item value (for example, average price value: 200 yen) that is more advantageous than the first average item value (for example, average price value: 300 yen) is set as the reference item value. That is, in this case, it is based on the criterion that a lower price is more advantageous for the user.

  The item specifying unit 34 includes a first average item value that is an average of item values set for products belonging to the category to which the advertising product belongs, and a product belonging to the category to which the advertising product belongs within a predetermined period in the past. You may calculate the 2nd average item value which is the average of the item set to the goods browsed or designated by the said user for every item. In this case, the item specifying unit 34 compares the calculated first average item value and the second average item value for each item, and selects only items corresponding to the second average item value superior to the first average item value. Identified as a comparison item. Also with this configuration, it is possible to set items that are emphasized by the user as items to be compared. Also, since only the items that are important to the user are compared, the processing load can be reduced compared to the case where all items are compared.

  As described above, when the comparison item to be compared is determined by the item specifying unit 34, the feature determination unit 33 is the same as the item value of the comparison item (for example, the item emphasized by the user) and the item. Thus, the item value of the item set for the comparison product is compared, and the feature information indicating the feature of the advertisement product is determined based on the comparison result.

  The display control unit 34 causes the feature information determined by the feature determination unit 33 to be displayed on the display screen of the display unit 12 of the client terminal 1. When the display control unit 34 is in the information providing server 2, the display control unit 34 outputs (transmits) the feature information to the client terminal 1 via the network NW to display the feature information on the display screen. Here, a specific example of the display mode of feature information will be described with reference to FIGS. In the description of this specific example, the advertising product is C-01 (single-lens reflex digital camera), the comparative product 1 is N-99 (single-lens reflex digital camera), and the comparative product 2 is S-123 (single-lens reflex digital camera). ). C-01, N-99, and S-123 indicate product IDs, for example. The category “Single-lens reflex digital camera” includes the following items: (1) Price, (2) Number of points / Point magnification, (3) Pixel, (4) Zoom magnification, (5) Weight, (6) ISO sensitivity, ( 7) Body width, (8) Body height.

  FIG. 3A is a diagram showing a comparison example of item values of each item of C-01 and N-99 and an example of feature information, and FIG. 3B is a feature shown in FIG. It is a figure which shows an example of the display mode of information. Note that “>” and “<” shown in the comparison results of FIG. 3A and the like are symbols representing which is superior (advantageous for the user (in other words, convenient)) in this specification. . For example, “A> B” indicates that A is superior to B. On the other hand, “A <B” indicates that B is superior to A. In the example of FIG. 3 (A), “10,000 yen> 12,000 yen”, which means that 10,000 yen is superior to 12,000 yen. In addition, it is assumed that the symbol “=” shown in the comparison result of FIG. 3A or the like is a symbol representing the same level. For example, when A = B, it means that A and B are at the same level. In the example of FIG. 3A, the item values of the item value that C-01 is superior to N-99 are “(1) price” and “(6) ISO sensitivity”. In this case, the display control unit 34 includes the feature information indicating only the items “(1) price” and “(6) ISO sensitivity” among the information related to C-01, or the feature information indicating only the item value of the item. Or, feature information indicating only the item and the item value is displayed. In the example of FIG. 3B, feature information 101 indicating only the items “(1) price” and “(6) ISO sensitivity” and the respective item values (10,000 yen, 25600) is displayed from the advertisement display area 100. It is displayed as a speech bubble.

  FIG. 4A is a diagram showing a comparison example of item values of C-01 and S-123 and an example of feature information, and FIG. 4B is a feature shown in FIG. 4A. It is a figure which shows an example of the display mode of information. In the example of FIG. 4A, the item value item that is superior to C-01 over S-123 is “(3) pixel”. In this case, the display control unit 34 includes the feature information indicating only the item “(3) pixel”, the feature information indicating only the item value of the item, or the item and the item value among the information related to C-01. The feature information indicating only is displayed. In the example of FIG. 4B, feature information 101 indicating only the item “(3) pixel” and its item value (15 million pixels) is displayed as a balloon from the advertisement display area 100.

  FIG. 5A is a diagram showing a comparison example of item values of C-01 and N-99 and an example of feature information, and FIG. 5B is a feature shown in FIG. It is a figure which shows the other example of the display mode of information. In the example of Fig. 5 (A) as well, as in Fig. 3 (A), the item values of C-01 superior to N-99 are "(1) price" and "(6) ISO sensitivity". It is. In the example of FIG. 5B, the display control unit 34 displays the item values of all items (1) to (8) related to C-01, and then displays the items “(1) Price” and “( The item value of “6) ISO sensitivity” is displayed as a feature information 101 in a conspicuous manner (for example, highlighted display).

  FIG. 6A is a diagram illustrating a comparison example of item values of C-01 and S-123 and an example of feature information, and FIG. 6B is a feature illustrated in FIG. It is a figure which shows the other example of the display mode of information. In the example of FIG. 6A as well, as in FIG. 4A, the item value item C-01 is superior to S-123 is “(3) pixel”. In the example of FIG. 6B, the display control unit 34 displays the item values of all items (1) to (8) related to C-01, and then displays the item “(3) pixel”. The value is displayed as feature information 101 in a conspicuous manner (for example, highlighted display).

  Note that the conspicuous display mode is a display mode in which, for example, characters included in the feature information are highlighted or highlighted. Highlighting includes increasing the character size compared to other characters, making the character color brighter than other character colors, changing the character font to another font, etc. To do.

  Further, when the display control unit 34 is configured to change the display mode of the feature information according to the difference between the item value of the comparison product and the item value superior to the item value and the item value of the advertising product. Good. FIG. 7 is a diagram illustrating an example in which the display mode of the feature information changes according to the difference between the item value of the comparative product and the item value of the comparative product. As shown in FIGS. 7A to 7C, as the difference between the pixel value of the advertising product and the pixel value of the comparative product increases, the display mode of the feature information 101 changes stepwise (for example, gradually becomes more conspicuous). Change as you go). Thereby, according to the difference between the item value of advertisement goods and the item value of comparison goods, the said feature information can be appealed to a viewer more effectively. For example, the display control unit 34 displays the feature information in a conspicuous display mode when the difference is larger than the threshold value. Thereby, according to the difference, the feature information can be appealed to the viewer in a display mode that is easier to see. The threshold value is set by the setting unit 35 based on the item value of the item set for the product belonging to the category for each category. Thereby, the threshold value for displaying the feature information in a conspicuous display mode can be set more appropriately. For example, an average item value obtained by averaging item values of items set in products belonging to the category to which the advertising product belongs is set as the threshold value. For example, in the case where the item set in the product belonging to the category is a pixel, two products with a pixel value of “15 million”, four products with a pixel value of “10 million”, and a pixel value of It is assumed that there are two products with “8 million” and two products with a pixel value of “5 million”. In this case, since the total pixel value of the ten products in total is “96 million”, the average pixel value is “9.6 million”. Therefore, the average pixel value “9.6 million” is set as the threshold value, and the display control unit 34 displays the characteristic information in a conspicuous display mode when there is a difference of 9.6 million pixels or more. Or, for example, when the item set for the product belonging to the category is a zoom magnification, two products with a zoom magnification of “20 times”, two products with a zoom magnification of “10 times”, Assume that there are four products with a zoom magnification of “5 times” and two products with a zoom magnification of “2 times”. In this case, since the total zoom magnification of the ten products in total is “84 times”, the average zoom magnification is “8.4 times”. For this reason, the average zoom magnification “8.4 times” is set as a threshold value, and the display control unit 34 displays the characteristic information in a conspicuous display mode when there is a difference of 8.4 times or more.

In addition, the setting unit 35 sets a plurality of threshold values, so that the display control unit 34 displays the display mode so that the display mode gradually changes as the difference between the item value of the comparative product and the item value of the advertising product increases. Also good. For example, products belonging to the category to which the advertising product belongs include a group (cluster) of pixel values “15 million”, a group of pixel values “10 million”, a group of pixel values “8 million”, and a pixel value “5 million”. ”. In this case, there are four threshold values: a pixel value “15 million”, a pixel value “10 million”, a pixel value “8 million”, and a pixel value “5 million”. The pixel value of the advertising product is between the threshold value “5 million” and the threshold value “8 million”, the case where the pixel value is between the threshold value “8 million” and the threshold value “10 million”, and the threshold value “10 million”. The display mode of the feature information is changed in a stepwise manner (for example, gradually changing so as to be noticeable) depending on whether it is between the threshold value “15 million” and the threshold value “1500” or more. Is done. Alternatively, for example, products belonging to the category to which the advertising product belongs include a group with a zoom magnification “20 times”, a group with a zoom magnification “10 times”, a group with a zoom magnification “5 times”, and a zoom magnification “2 times”. Suppose we are divided into groups. In this case, there are four threshold values: zoom magnification “20 times”, zoom magnification “10 times”, zoom magnification “5 times”, and zoom magnification “2 times”. The zoom magnification of the advertisement product is between the threshold “2 times” and the threshold “5 times”, the case where the zoom magnification is between the threshold “5 times” and the threshold “10 times”, and the threshold “10 times”. The display mode of the feature information is displayed so as to change stepwise depending on whether it is between the threshold value “20 times” and the threshold value “20 times” or more.
[2. Operation of information providing system S]

Next, operation | movement of the information provision system S which concerns on this embodiment is divided and demonstrated to Example 1-Example 6. FIG.
Example 1

  First, Example 1 will be described with reference to FIGS. The first embodiment is an example in which feature information is determined by the information providing server 2 using the advertisement database server 3 and the history database server 4. FIG. 8 is a sequence diagram illustrating an example of a process flow between the client terminal 1 and the information providing server 2 in the first embodiment. FIG. 9 is a diagram illustrating an example of a display screen on the display unit 12 of the client terminal 1 in the first and second embodiments.

  In the example of FIG. 8, the system control unit 16 in the client terminal 1 accesses the information providing server 2 using a Web browser according to a URL specified by the user, for example. Then, the system control unit 16 acquires a Web page by transmitting a Web page request through the Web browser, and displays it on the display screen as shown in FIG. 9A (step S1). In the example of FIG. 9A, an advertisement display area 100 and a content display area 200 are provided on the Web page. For example, content such as a moving image is displayed in the content display area 200.

  Next, the system control unit 16 in the client terminal 1 transmits the advertisement target transmission request to the information providing server 2 by executing the script embedded in the advertisement display area 100 in the Web page by the Web browser (Step S2). This advertisement target transmission request includes advertisement selection conditions. For example, before transmitting the advertisement target transmission request, the system control unit 16 may include information embedded in a tag embedded in the web page or information stored in the cookie stored in the client terminal 1 (a keyword about the product (for example, a product). Name) and product category) are set in the advertisement target transmission request as advertisement selection conditions.

  On the other hand, when receiving the advertisement target transmission request from the client terminal 1, the system control unit 24 in the information providing server 2 acquires an advertisement selection condition from the advertisement target transmission request (step S3). Next, the advertisement target acquisition unit 31 of the system control unit 24 acquires the advertisement product information from the advertisement database server 3 based on the advertisement selection condition acquired in step S3 (step S4). For example, the advertisement product information specified based on the advertisement selection condition is acquired by transmitting the advertisement selection condition to the advertisement database server 3. For example, the advertisement product information associated with the keyword or category indicated by the advertisement selection condition or the advertisement product information including the keyword or category indicated by the advertisement selection condition is acquired. An advertisement selection condition may include an abstract word. In this case, the advertisement target acquisition unit 31 extracts positive words such as “smooth” and “smart” from the abstract words (for example, using a dictionary in which positive words are registered), and the positive words It is desirable to specify a product corresponding to the above as an advertising product and acquire the advertising product information. When a plurality of products are applicable, for example, one product is specified as an advertising product in a random or registered order. In addition, when a plurality of pieces of advertisement product information are switched and displayed in the advertisement display area 100, a plurality of corresponding products may be identified as advertisement products. In this case, the process described later is performed for each of a plurality of pieces of advertising product information.

  Next, the comparison target acquisition unit 32 of the system control unit 24 records the history based on the advertisement selection condition acquired in step S3 or the product name (or product category) in the advertisement product information acquired in step S4. Comparison product information is acquired from the database server 4 (step S5). For example, by transmitting the advertisement selection condition or the product name (or product category) included in the advertisement product information to the history database server 4, the advertisement selection condition or the product name (or product category) is used. The comparison product information specified in the above is acquired. For example, it corresponds to the comparison product information associated with the keyword or category indicated by the advertisement selection condition, the comparison product information including the keyword or category indicated by the advertisement selection condition, the product name (or product category) included in the advertisement product information, etc. The comparison product information including the attached advertisement product information or the product name (or product category) included in the advertisement product information is acquired. Note that the processing when an abstract word is included in the advertisement selection condition is the same as the processing in step S4. In addition, as described above, the comparison target acquisition unit 32 is based on history information including information on products that have been browsed or designated in the past by a user who is a viewer of the advertising products, and the user within a predetermined period in the past. The comparative product information may be acquired from the information of the product that has been browsed or specified. Alternatively, the comparison target acquisition unit 32 has been browsed or designated by the user within a predetermined period in the past based on historical information including information on the product browsed or designated in the past by a user who is a viewer of the advertisement product. Information on the comparative product may be acquired from information on products belonging to the category to which the product belongs.

  Next, the feature determination unit 33 of the system control unit 24 compares the advertisement product information acquired in step S4 with the comparison product information acquired in step S5, and as described above, based on the comparison result, the advertisement is determined. Feature information indicating the feature of the product is determined (step S6). In step S6, the item specifying unit 34 described above may determine items that the user places importance on. In this case, the feature determination unit 33 compares the item value of the item that the user attaches importance with the item value of the item that is the same item as the item and is set for the comparison product, and based on the comparison result Thus, the feature information indicating the feature of the advertising product is determined.

  Next, the display control unit 34 of the system control unit 24 transmits a part of the advertising product information (for example, product image data) acquired in step S4 and the feature information determined in step S6 via the network NW. By transmitting to the client terminal 1, a part of the advertisement product information and the feature information are displayed on the Web page as shown in FIG. 9B on the Web browser of the client terminal 1 (step S7, step S7). S8). In the example of FIG. 9B, the price value of the advertising product C-01 (single-lens reflex digital camera) is superior to the price value of the comparative product, for example, at a position adjacent to the advertising product image displayed in the advertising display area 100. Characteristic information 101 including a pixel value (for example, a pixel value superior to the pixel value of the comparison product). The display position of the feature information 101 may be any position on the Web page, but the one closer to the advertisement display area 100 is more easily recognized by the viewer. In addition, the feature information 101 may be displayed superimposed on the advertisement display area 100. As described above, the display control unit 34 changes the display mode of the feature information in accordance with the difference between the item value of the comparison product and the item value superior to the item value and the item value of the advertising product. It is good to comprise so that it may. In addition, in the above processing, when a plurality of pieces of advertising product information are acquired and the characteristic information is determined for each advertising product, the advertisement is displayed every time the display of the advertising product image is switched in the advertising display area 100 shown in FIG. The display of the feature information 101 corresponding to the product is also switched.

(Example 2)
Next, Example 2 will be described with reference to FIGS. The second embodiment is an example in which feature information is determined by the client terminal 1 using the advertisement database server 3 and the history database server 4. FIG. 10 is a sequence diagram illustrating an example of a process flow in the client terminal 1 and the information providing server 2 in the second embodiment. The process of step S11 illustrated in FIG. 10 is the same as the process of step S1 in the first embodiment.

  Next, the advertisement target acquisition unit 31 of the system control unit 16 in the client terminal 1 executes the script embedded in the advertisement display area 100 in the Web page by the Web browser, thereby the advertisement database server 3 via the information providing server 2. An advertisement target transmission request is transmitted to (step S12). The advertisement target transmission request includes an advertisement selection condition as in the first embodiment. Then, the advertisement target acquisition unit 31 acquires the advertisement product information transmitted from the advertisement database server 3 via the information providing server 2 (step S13). This advertisement product information is the advertisement product information specified based on the advertisement selection condition as in the first embodiment. Note that the processing when an abstract word is included in the advertisement selection condition and the processing when a plurality of products are applicable are the same as those in the first embodiment.

  Next, the comparison target acquisition unit 32 of the system control unit 16 transmits a comparison target transmission request to the history database server 4 via the information providing server 2 (step S14). The comparison target transmission request includes the advertisement selection condition or the product name (or product category) in the advertisement product information acquired in step S13. And the comparison object acquisition part 32 acquires the comparison goods information transmitted via the information provision server 2 from the history database server 4 (step S15). This comparative product information is comparative product information specified based on the advertisement selection condition, the product name (or product category), etc., as in the first embodiment. Note that the processing in the case where an advertisement selection condition includes an abstract word is the same as that in the first embodiment. Further, the process for acquiring the comparison product information from the information of the product (or the product belonging to the category to which the product belongs) browsed or designated by the user within the past predetermined period is the same as in the first embodiment.

  Next, the feature determination unit 33 of the system control unit 16 compares the advertisement product information acquired in step S13 with the comparison product information acquired in step S15, and in the comparison result as in step S6 of the first embodiment. Based on the feature information, the feature information indicating the feature of the advertisement product is determined (step S16). Note that the processing when the item specified by the user is determined by the item specifying unit 34 is the same as in the first embodiment.

Next, the display control unit 34 of the system control unit 16 sends a part of the advertising product information (for example, product image data) acquired in step S13 and the feature information determined in step S16 to the Web browser. As shown in FIG. 9B, it is displayed on the Web page (step S17). In the example of FIG. 9B, the feature information 101 is displayed in a pop-up by positioning the mouse pointer P on the advertisement display area 100. As in the first embodiment, the display control unit 34 changes the display mode of the feature information according to the difference between the item value of the comparative product and the item value superior to the item value and the item value of the advertising product. It may be configured to change.
(Example 3)

  Next, Example 3 will be described with reference to FIGS. 11 and 12. The third embodiment is an example in which feature information is determined by the information providing server 2 using the product database server 5 and the history database server 4. FIG. 11 is a sequence diagram illustrating an example of a process flow between the client terminal 1 and the information providing server 2 in the third embodiment. FIG. 12 is a diagram illustrating a display screen example on the display unit 12 of the client terminal 1 in the third embodiment.

  In the example of FIG. 11, the system control unit 16 in the client terminal 1 accesses the information providing server 2 according to a URL specified by the user, for example, using a Web browser. Then, the system control unit 16 acquires a Web page by transmitting a Web page request using a Web browser, and further transmits an advertisement target transmission request including the above-described advertisement selection condition, thereby obtaining one of the advertisement product information. A part (for example, product image data and product specifying information α that can specify an advertising product) is acquired and displayed on the display screen as shown in FIG. 12A (step S21). In the example of FIG. 12A, the advertisement product image is displayed in the advertisement display area 100. The advertisement target transmission request may not include the advertisement selection condition. In this case, for example, the advertisement product is determined by the advertisement database server 3 based on a predetermined condition such as a bid amount. Next, the system control unit 16 acquires, for example, product specifying information α (for example, “C-01” shown in FIG. 12A) from a part of the advertising product information acquired in step S21, and the product specifying information α Is transmitted to the information providing server 2 (step S22).

  On the other hand, the system control unit 24 in the information providing server 2 acquires the product specifying information α from the client terminal 1 (step S23). Next, the advertisement target acquisition unit 31 of the system control unit 24 acquires product information as advertisement product information from the product database server 5 based on the product identification information α acquired in step S23 (step S24). For example, by transmitting the product specifying information α to the product database server 5, information on the product specified based on the product specifying information α is acquired as the advertising product information. For example, information on a product associated with the product identification information α or information on a product including the product identification information α is acquired.

  Next, the comparison target acquisition unit 32 of the system control unit 24 acquires the comparison product information from the history database server 4 based on the product name (or product category) or the like in the advertisement product information acquired in step S24 ( Step S25). This comparison product information is comparison product information specified based on the product name (or product category) in the advertisement product information. Note that the processing in the case where an advertisement selection condition includes an abstract word is the same as that in the first embodiment. Further, the process for acquiring the comparison product information from the information of the product (or the product belonging to the category to which the product belongs) browsed or designated by the user within the past predetermined period is the same as in the first embodiment.

Next, the feature determination unit 33 of the system control unit 24 compares the advertising product information acquired in step S24 with the comparison product information acquired in step S25, and similarly to the process in step S6 of the first embodiment, Based on the comparison result, feature information indicating the feature of the advertising product is determined (step S26). Next, the display control unit 34 of the system control unit 24 transmits the feature information determined in step S26 (that is, the feature information corresponding to the product specifying information α) to the client terminal 1, whereby the Web browser of the client terminal 1 The feature information is displayed on the Web page as shown in FIG. 12B (step S27, step S28). In addition, you may comprise so that the process of said step S24-28 may be performed by the system control part 16 in the client terminal 1 similarly to Example 2. FIG.
Example 4

  Next, Example 4 will be described with reference to FIGS. The fourth embodiment is an example in which feature information is determined by the information providing server 2 using the advertisement database server 3 and the product database server 5. FIG. 13 is a sequence diagram illustrating an example of a process flow between the client terminal 1 and the information providing server 2 in the fourth embodiment. FIG. 14 is a diagram illustrating a display screen example on the display unit 12 of the client terminal 1 in the fourth embodiment. The process of step S31 illustrated in FIG. 13 is the same as the process of step S1 in the first embodiment. The Web page displayed on the display screen by the process of step S31 is provided with an advertisement display area 100 and an article display area 201 as shown in FIG. In this article display area 201, review information indicating a review of the product is displayed together with product specifying information β of the product desired by the page manager.

  Next, the system control unit 16 in the client terminal 1 transmits the advertisement target transmission request to the information providing server 2 by executing the script embedded in the advertisement display area 100 in the Web page by the Web browser (Step S32). This advertisement target transmission request includes advertisement selection conditions and product specifying information β. For example, before transmitting the advertisement target transmission request, the system control unit 16 transmits the advertisement target using the information embedded in the tag embedded in the web page or the cookie stored in the client terminal 1 as the advertisement selection condition. In addition to being set in the request, the product specifying information β displayed in the article display area 201 is set in the advertisement target transmission request. The product specifying information β is acquired from the article display area 201 by a Web browser (for example, a character string having a predetermined digit numbering system is specified as the product specifying information β from a portion excluding the advertisement display area 100 of the Web page. )

  On the other hand, when receiving the advertisement target transmission request from the client terminal 1, the system control unit 24 in the information providing server 2 acquires the advertisement selection condition and the product specifying information β from the advertisement target transmission request (step S33). Next, the advertising target acquisition unit 31 of the system control unit 24 acquires the advertising product information from the advertising database server 3 based on the advertising selection conditions acquired in step S33, as in the process of step S4 of the first embodiment ( Step S34).

  Next, the comparison target acquisition unit 32 of the system control unit 24 acquires product information as comparison product information from the product database server 5 based on the product identification information β acquired in step S33 (step S35). For example, by transmitting the product specifying information β to the product database server 5, information on the product specified based on the product specifying information β is acquired as comparison product information. For example, information on a product associated with the product identification information β or information on a product including the product identification information β is acquired.

Next, the feature determination unit 33 of the system control unit 24 compares the advertisement product information acquired in step S34 with the comparison product information acquired in step S35, and the comparison result is the same as in step S6 of the first embodiment. The feature information indicating the feature of the advertising product is determined based on (Step S36). Next, the display control unit 34 of the system control unit 24 transmits a part of the advertising product information (for example, product image data) acquired in step S34 and the feature information determined in step S36 to the client terminal 1. As a result, a part of the advertisement product information and the feature information are displayed on the Web page as shown in FIG. 14B on the Web browser of the client terminal 1 (Step S37, Step S38). In addition, you may comprise so that the process of the said steps S33-38 may be performed by the system control part 16 in the client terminal 1 similarly to Example 2. FIG.
(Example 5)

  Next, Example 5 will be described with reference to FIGS. 15 and 16. In the fifth embodiment, feature information is determined by the information providing server 2 using the product database server 5. FIG. 15 is a sequence diagram illustrating an example of a process flow between the client terminal 1 and the information providing server 2 in the fifth embodiment. FIG. 16 is a diagram illustrating a display screen example on the display unit 12 of the client terminal 1 in the fifth embodiment. The process of step S41 illustrated in FIG. 15 is the same as the process of step S21 in the third embodiment. The Web page displayed on the display screen by the process of step S41 is provided with an advertisement display area 100 and an article display area 201 as shown in FIG. In this advertisement display area 100, an advertisement product image is displayed. Also, in this article display area 201, review information indicating a review for the product is displayed together with the product specifying information β of the product desired by the page manager.

  Next, the system control unit 16 acquires, for example, product specifying information α from a part of the advertising product information acquired in step S41, acquires product specifying information β from the article display area 201, and acquires the acquired product specifying information α. The product specifying information β is transmitted to the information providing server 2 (step S42).

  On the other hand, the system control unit 24 in the information providing server 2 acquires the product specifying information α and the product specifying information β from the client terminal 1 (step S43). Next, the advertising target acquisition unit 31 of the system control unit 24 obtains product information from the product database server 5 based on the product identification information α acquired in step S43, as in the process of step S24 of the third embodiment. Obtained as information (step S44). Next, the comparison target acquisition unit 32 of the system control unit 24 compares the product information from the product database server 5 based on the product specifying information β acquired in step S43, as in the process of step S35 of the fourth embodiment. Obtained as information (step S45).

  Next, the feature determination unit 33 of the system control unit 24 compares the advertisement product information acquired in step S44 with the comparison product information acquired in step S45, and the comparison result is the same as in step S6 of the first embodiment. The feature information indicating the feature of the advertising product is determined based on (Step S46). Next, the display control unit 34 of the system control unit 24 transmits the feature information determined in step S46 to the client terminal 1 so that the feature information is displayed on the Web browser of the client terminal 1 as shown in FIG. Display on the Web page (step S47, step S48). In the example of FIG. 16B, the feature information 101 is displayed in the advertisement display area 100 whose area is enlarged. In addition, you may comprise so that the process of the said steps S43-48 may be performed by the system control part 16 in the client terminal 1 similarly to Example 2. FIG.

In the fifth embodiment, product information is acquired from the product database server 5 using the product specification information α and the product specification information β as keys. However, part of the advertising product information acquired in step S41 includes, for example, the product name (or product category), the item and item value of the advertising product, and the article display area 201 is the same as the advertising product. There may be a case where the item and the item value of the comparison product of the product name (or the product name of the product belonging to the product category to which the advertising product belongs) are included. In this case, the feature determination unit 33 of the system control unit 16 in the client terminal 1 may be configured to compare these item values and determine feature information indicating the feature of the advertising product based on the comparison result. . For example, the feature determination unit 33 of the system control unit 16 obtains the item value of the item set for the advertising product and the item value of the item that is the same item as the item and set for the comparison product. The feature information is determined based on an item value superior to the item value of the comparison product among the item values of the advertisement product. Then, the display control unit 34 of the system control unit 16 displays the feature information determined by the feature determination unit 33 on the display screen. According to this configuration, the feature information of the advertisement product can be displayed on the display screen without using the history database server 4 and the product database server 5.
(Example 6)

  Next, Example 6 will be described with reference to FIG. Example 6 is a modification of Example 1, and when there is no item value superior to the item value of the item of the comparison product among the item values of the item of the advertisement product, the information is replaced with the information of the advertisement product. This is an example in which information on a simple advertisement product (that is, another advertisement product) is acquired. FIG. 17 is a sequence diagram illustrating an example of a process flow between the client terminal 1 and the information providing server 2 in the sixth embodiment. Note that the processing in steps S51 to S55 shown in FIG. 17 is the same as the processing in steps S1 to S5 in the first embodiment.

  In step S56, the feature determination unit 33 of the system control unit 24 includes the item value of the item included in the advertisement product information acquired in step S54 and the item value of the item included in the comparison product information acquired in step S55. And whether there is an item value superior to the item value of the item of the comparison product or the item value of the same level as the item value of the item of the comparison product based on the comparison result Determine whether or not. Then, the feature determination unit 33 of the system control unit 24 determines that there is an item value superior to the item value of the item for comparison product or an item value of the same level as the item value of the item for comparison product (step S56: YES). ), Go to step S58. On the other hand, the feature determination unit 33 of the system control unit 24 does not have both an item value superior to the item value of the item of comparison product and an item value of the same level as the item value of the item of comparison product (that is, an inferior item value). If it is determined that there is only (no), the process proceeds to step S57.

  In step S57, the advertisement target acquisition unit 31 of the system control unit 24 uses the advertisement selection condition acquired in step S53 to obtain information about the new advertisement product different from the advertisement product corresponding to the advertisement product information acquired in step S54. Is acquired from the advertisement database server 3, and the process returns to step S56. When returning to step S56, the feature determination unit 33 of the system control unit 24 performs the same process as described above using the information of the new advertising product. Such a process is repeated until it is determined that there is an item value superior to the item value of the item of the comparison product or an item value of the same level as the item value of the item of the comparison product (or is executed a predetermined number of times).

  In step S58, the feature determination unit 33 of the system control unit 24 determines the feature information as described above based on the comparison result in step S56. As a result, there is no item value superior to the item value of the comparison product item or item value of the same level as the item value of the comparison product among the item values of the item of the advertising product identified at the beginning. In addition, it is possible to more reliably display the feature information of a new advertising product that has an item value that is superior to or equal to the item value of the item of the comparison product. Note that the processing in steps S59 and S60 shown in FIG. 17 is the same as the processing in steps S7 and S8 in the first embodiment.

  As described above, according to the above-described embodiment, the information on the advertising product displayed in the advertising display area on the display screen of the client terminal 1 is acquired, the information on the comparative product to be compared with the advertising product is acquired, Since the feature information indicating the feature of the advertisement product is determined based on the comparison result between the advertisement product information and the comparison product information, and the determined feature information is displayed on the display screen of the client terminal 1, The feature of the advertising target with respect to the comparison target can be effectively appealed to the viewer without excess or deficiency.

  In the above embodiment, the product is described as an example of the target, but the present invention can be applied to services and facilities other than the product.

DESCRIPTION OF SYMBOLS 1 Client terminal 2 Information provision server 3 Advertising database server 4 History database server 5 Goods database server 11 Operation part 12 Display part 13 Communication part 14 Storage part 15 Input / output interface part 16 System control part 21 Communication part 22 Storage part 23 Input / output interface Unit 24 system control unit 31 advertisement target acquisition unit 32 comparison target acquisition unit 33 feature determination unit 34 item identification unit 35 setting unit 36 display control unit NW network S information providing system

In order to solve the above-mentioned problem, the invention according to claim 1 is characterized in that a first acquisition means for acquiring information on an advertising target displayed in an advertising display area on a display screen, and a comparison target compared with the advertising target. A second acquisition unit configured to acquire information; an item value of an item set for the advertisement target; and an item value of the item set for the comparison target; and the item value of the advertisement target If there is no item value superior to the item value of the comparison target, the feature information indicating the feature of the advertisement target is determined based on the item value of the same level as the item value of the comparison target And a control unit for displaying the feature information determined by the determination unit on the display screen.

According to the first aspect of the present invention, even if there is no item value superior to the item value of the comparison target, the feature based on the item value of the same level of the advertising target is effectively applied to the comparison target. Appeal to viewers.

The invention according to claim 2 is a first acquisition unit that acquires information on an advertising target displayed in an advertisement display area on a display screen , and a second acquisition unit that acquires information on a comparison target compared with the advertising target. And an average item that is an average of item values of items set as targets viewed or designated by a user who is a viewer of the advertisement target within a predetermined period in the past among objects belonging to the category to which the advertisement target belongs A first setting means for setting a value as a reference item value, and among items set in the target indicated by history information including information on a target that has been browsed or specified in the past by the user, it is superior to the reference item value A specifying unit that specifies an item with a specific item value as an item emphasized by the user, an item value of the item specified by the specifying unit, and the same item as the item, the comparison Comparing the item value of the item set for the elephant and determining the feature information indicating the feature of the advertisement object based on the comparison result; and the feature information determined by the determining unit And a control means for displaying on the display screen .

According to the second aspect of the present invention, it is possible to appropriately set the reference item value based on the item value of the item that has been set as a target in which the user has recently been interested (interested).

According to a third aspect of the present invention, in the information processing apparatus according to the second aspect , the first setting means is an average of item values of items set as targets belonging to a category to which the advertising target belongs. the average item value, the in the target belonging to the category advertising target belongs past a second average item value is the average of the items set in the object being viewed or specified by the user within a predetermined time period for each item comparison, and wherein the benzalkonium set the dominant second average item value than the first average item value as the criterion value.

According to the third aspect of the present invention, it is possible to more appropriately set the reference item value based on the item value that is more dominant among the item values of the item that the user has recently been interested in. it can.

According to a fourth aspect of the present invention, there is provided first acquisition means for acquiring information on an advertising target displayed in an advertising display area on a display screen , and an object browsed or designated in the past by a user who is a viewer of the advertising target. Based on the history information including the information, the target belonging to the category to which the target browsed or specified by the user within the predetermined period in the past is specified as the comparison target to be compared with the advertising target, and the information of the comparison target A second acquisition unit that acquires the advertisement target information, the comparison target information, and the comparison target information; and a determination unit that determines feature information indicating characteristics of the advertising target based on the comparison result; and the determination Control means for displaying the characteristic information determined by the means on the display screen .

According to the fourth aspect of the present invention, it is possible to acquire information on an object that the user has recently been interested in (interested) as information to be compared.

According to a fifth aspect of the present invention, in the information processing device according to the fourth aspect , the information processing device sets the longer period as the number of history information for the target belonging to the category increases for each category. A second setting means is further provided.

According to the fifth aspect of the present invention, the category for which the user is interested (interested) is compared by broadening the period for extracting the comparison target for the category having a larger number of browsing times or the specified number of times. It can be acquired as target information.

The invention according to claim 6 is a first acquisition unit that acquires information on an advertising target displayed in an advertisement display area on a display screen , and a second acquisition unit that acquires information on a comparison target compared with the advertising target. And the item value of the item set for the advertisement target, the item value superior to the item value of the item set for the comparison target, or the same level as the item value of the comparison target When there is no item value, a third acquisition unit that acquires information about a new advertising target different from the advertising target, the item value of the item set for the new advertising target, and the same item as the item The item value of the item set for the comparison target is compared, and the item value superior to the item value of the comparison target among the item values of the new advertisement target or the comparison target Of the same level as the above item value Characterized by comprising determination means for determining the characteristic information indicating characteristics of the new advertisement object based on serial item value, and a control means for displaying the feature information determined on the display screen by said determining means And

According to the sixth aspect of the invention, at least the item value of the advertisement target specified first is an item value superior to the item value to be compared or an item value at the same level as the item value to be compared. Even if there is no item, it is possible to display the feature information of a new advertisement target that has an item value that is superior to or equal to the item value of the item to be compared.

The invention according to claim 7 is a first acquisition unit that acquires information on an advertisement target displayed in an advertisement display area on a display screen , and a second acquisition unit that acquires information on a comparison target compared with the advertisement target. The item value of the item set for the advertisement target and the item value of the item that is the same item as the item and set for the comparison target, and the item of the advertisement target Determining means for determining feature information indicating a feature of the advertising target based on the item value superior to the item value of the comparison target, and the feature information determined by the determining means on the display screen And the item value of the item set for the comparison target and the item value superior to the item value and the difference between the item value of the advertisement target and the feature information Change the display mode Characterized in that it comprises a control means.

According to the seventh aspect of the present invention, the feature information can be more effectively appealed to the viewer in accordance with the difference between the item value to be advertised and the item value to be compared.

The invention according to claim 8 is the information processing apparatus according to claim 7 , wherein the control means displays the feature information in a conspicuous display mode when the difference is larger than a threshold value.

According to the invention described in claim 8 , the feature information can be appealed to the viewer in a display mode that is easier to see according to the difference between the item value to be advertised and the item value to be compared.

The invention according to claim 9 is the information processing apparatus according to claim 7 , wherein the information processing apparatus sets the threshold value for each category based on an item value of an item set as a target belonging to the category. A third setting means is further provided.

According to the ninth aspect of the present invention, the threshold value for displaying the feature information in a conspicuous display mode can be set more appropriately.

The invention according to claim 10 is an information processing method executed by a computer, the step of obtaining information of an advertising target displayed in an advertising display area on a display screen, and a comparison target compared with the advertising target Obtaining the information of the item, comparing the item value of the item set for the advertisement target with the item value of the item set for the comparison target, in the comparison of the case where there is no advantage the item value than field value, decision for determining the characteristic information indicating characteristics of the advertisement object on the basis of the item value of the item value of the same level of the comparison And displaying the feature information determined by the determining step on the display screen. The invention according to claim 11 is an information processing method executed by a computer, the step of obtaining information of an advertising target displayed in an advertising display area on a display screen, and a comparison target compared with the advertising target And an item value of an item set as a target viewed or designated by a user who is a viewer of the advertising target within a predetermined period in the past among the objects belonging to the category to which the advertising target belongs Among the items set for the target indicated by the history information including the target information that has been browsed or specified in the past by the user. A step of specifying an item having an item value superior to a value as an item to be emphasized by the user, and an item specified by the specifying step A determination that compares the item value with the item value of the item that is the same as the item and set for the comparison target, and determines feature information that indicates the feature of the advertising target based on the comparison result And displaying the feature information determined by the determining step on the display screen. The invention according to claim 12 is an information processing method executed by a computer, the step of obtaining information on an advertisement target displayed in an advertisement display area on a display screen, and a user who is a viewer of the advertisement target Based on historical information that includes information on targets that have been browsed or specified in the past, a comparison target in which a target belonging to the category to which the target that has been browsed or specified by the user in the past predetermined period belongs is compared with the advertising target Identifying the comparison target information, comparing the advertisement target information with the comparison target information, and determining feature information indicating the characteristics of the advertisement target based on the comparison result And a step of displaying the feature information determined by the determination step on the display screen. The invention according to claim 13 is an information processing method executed by a computer, the step of obtaining information on an advertising target displayed in an advertising display area on a display screen, and a comparison target compared with the advertising target The item value of the item set for the advertisement target, the item value superior to the item value of the item set for the comparison target, or the item of the comparison target If there is no item value at the same level as the value, a step of acquiring information on a new advertising target different from the advertising target, an item value of an item set for the new advertising target, The item value of the same item and the item set for the comparison target is compared, and the item value superior to the item value of the comparison target among the item values of the new advertising target Alternatively, a determination step for determining feature information indicating a feature of the new advertisement target based on the item value at the same level as the item value of the comparison target, and the display of the feature information determined by the determination step And displaying on the screen. The invention according to claim 14 is an information processing method executed by a computer, the step of obtaining information on an advertising target displayed in an advertising display area on a display screen, and a comparison target compared with the advertising target The step of obtaining the information, and comparing the item value of the item set for the advertising target with the item value of the item that is the same item and set for the comparison target, A determination step of determining feature information indicating characteristics of the advertising target based on the item value superior to the item value of the comparison target among the item values of the advertising target; and The item value of the item that is displayed on the display screen and has the feature value set for the comparison target, and the item value that is superior to the item value and is the advertising target item Characterized in that it comprises the steps of: changing the display mode of the feature information in accordance with the difference between.

According to the fifteenth aspect of the present invention, there is provided a first acquisition unit for acquiring information on an advertising target displayed in an advertising display area on a display screen, and information on a comparison target to be compared with the advertising target. 2 acquisition means, the item value of the item set for the advertising target is compared with the item value of the item set for the comparison target, the item value of the advertising target, Determining means for determining feature information indicating characteristics of the advertising target based on the item value at the same level as the item value of the comparison target when there is no item value superior to the item value of the comparison target ; It is an information processing program that functions as a control unit that displays the feature information determined by the determination unit on the display screen. According to the sixteenth aspect of the present invention, there is provided a first acquisition means for acquiring information on an advertising target displayed in an advertising display area on a display screen, and information on a comparison target to be compared with the advertising target. 2 acquisition means and an average of item values of items set as targets viewed or designated by a user who is a viewer of the advertisement target within a predetermined period in the past among objects belonging to the category to which the advertisement target belongs Of the items set for the target indicated by the history information including first target means for setting a certain average item value as the reference item value and information of the target browsed or designated in the past by the user, the reference item A specifying means for specifying an item having an item value superior to a value as an item emphasized by the user, an item value of the item specified by the specifying means, and the same item as the item A determination unit that compares item values of items set for the comparison target and determines feature information indicating characteristics of the advertisement target based on the comparison result; It is an information processing program for functioning as control means for displaying the feature information on the display screen. In the invention described in claim 17, the computer is browsed or designated in the past by the first acquisition means for acquiring the information of the advertisement target displayed in the advertisement display area on the display screen and the user who is the viewer of the advertisement target. Based on the history information including the information of the target that has been specified, the target belonging to the category to which the target viewed or specified by the user within a predetermined period in the past belongs is specified as a comparison target to be compared with the advertising target, and the comparison A second acquisition unit configured to acquire target information; a determination unit configured to compare the advertisement target information with the comparison target information and determine feature information indicating the feature of the advertisement target based on the comparison result; The characteristic information determined by the determining means is made to function as a control means for displaying on the display screen. The invention according to claim 18 is the first acquisition means for acquiring the information of the advertisement target displayed in the advertisement display area on the display screen, and the information of the comparison target compared with the advertisement target. 2 acquisition means, among the item values of the item set for the advertising target, the item value superior to the item value of the item set for the comparison target or the item value of the comparison target If there is no level of the item value, third acquisition means for acquiring new advertising target information different from the advertising target, the item value of the item set for the new advertising target, the item, The item value of the same item and the item set for the comparison target is compared, and the item value superior to the item value of the comparison target among the item values of the new advertising target or Before the comparison target Determining means for determining feature information indicating the characteristics of the new advertising target based on the item value at the same level as the item value; and control means for displaying the feature information determined by the determining means on the display screen It is made to function. According to a nineteenth aspect of the present invention, there is provided a first acquisition means for acquiring information on an advertisement target displayed in an advertisement display area on a display screen, and information on a comparison target to be compared with the advertisement target. 2 acquisition means, the item value of the item set for the advertising target is compared with the item value of the item that is the same item and set for the comparison target, and the advertising target Determining means for determining feature information indicating the feature of the advertisement target based on the item value superior to the item value of the comparison target, and the feature information determined by the determination means The item value of the item displayed on the display screen and set for the comparison target, and the item value superior to the item value and the item value of the advertisement target according to the difference Feature information table Characterized in that to function as a control means for changing the mode.

According to a fourth aspect of the present invention, there is provided first acquisition means for acquiring advertisement target information displayed in an advertisement display area on a display screen , and search history, browsing history, or bookmark of a user who is a viewer of the advertisement target. Based on the registration history , a target that belongs to a category to which a target that has been searched, browsed, or bookmarked by the user within a predetermined past period belongs, and a target that belongs to the category to which the advertising target belongs is compared with the advertising target. The second acquisition means for acquiring the information to be compared, the information to be advertised, and the information to be compared are compared, and the characteristics of the advertised object are determined based on the comparison result. Determining means for determining feature information to be displayed; and control means for displaying the feature information determined by the determining means on the display screen. To.

The invention according to claim 7 is an information processing method executed by a computer, the step of obtaining information of an advertising target displayed in an advertising display area on a display screen, and a comparison target compared with the advertising target Obtaining the information of the item, comparing the item value of the item set for the advertisement target with the item value of the item set for the comparison target, And determining the feature information indicating the feature of the advertising target based on the item value at the same level as the item value of the comparison target when there is no item value superior to the item value of the comparison target. And displaying the feature information determined in the determining step on the display screen. The invention according to claim 8 is an information processing method executed by a computer, the step of obtaining information on an advertising target displayed in an advertising display area on a display screen, and a comparison target compared with the advertising target And an item value of an item set as a target viewed or designated by a user who is a viewer of the advertising target within a predetermined period in the past among the objects belonging to the category to which the advertising target belongs Among the items set for the target indicated by the history information including the target information that has been browsed or specified in the past by the user. A step of specifying an item value that is superior to the value as an item that the user attaches importance to, and an item specified by the specifying step A determination that compares an eye value with an item value of an item that is the same as the item and set for the comparison target, and determines feature information that indicates the feature of the advertising target based on the comparison result And displaying the feature information determined by the determining step on the display screen. The invention according to claim 9 is an information processing method executed by a computer, the step of obtaining information on an advertising target displayed in an advertising display area on a display screen, and a user who is a viewer of the advertising target Based on the search history, browsing history, or bookmark registration history , a target belonging to a category to which the target searched, browsed, or bookmark registered by the user within a predetermined period in the past belongs to a category to which the advertising target belongs. identify the belonging object as a comparison object to be compared with the advertising target, and obtaining the information of the comparison, compares the advertised information, and the comparison target information, based on the comparison result A determination step for determining feature information indicating the feature of the advertising target, and the feature information determined by the determination step It characterized in that it comprises a step of displaying on 示画 surface. The invention according to claim 10 is an information processing method executed by a computer, the step of obtaining information of an advertising target displayed in an advertising display area on a display screen, and a comparison target compared with the advertising target The item value of the item set for the advertisement target, the item value superior to the item value of the item set for the comparison target, or the item of the comparison target If there is no item value at the same level as the value, a step of acquiring information on a new advertising target different from the advertising target, an item value of an item set for the new advertising target, The item value of the same item and the item set for the comparison target is compared, and the item value superior to the item value of the comparison target among the item values of the new advertising target Alternatively, a determination step for determining feature information indicating a feature of the new advertisement target based on the item value at the same level as the item value of the comparison target, and the display of the feature information determined by the determination step And displaying on the screen .

According to the eleventh aspect of the present invention, there is provided a first acquisition means for acquiring information on an advertising target displayed in an advertisement display area on a display screen, and information on a comparison target to be compared with the advertising target. 2 acquisition means, the item value of the item set for the advertising target is compared with the item value of the item set for the comparison target, the item value of the advertising target, Determining means for determining feature information indicating characteristics of the advertising target based on the item value at the same level as the item value of the comparison target when there is no item value superior to the item value of the comparison target; It is an information processing program that functions as a control unit that displays the feature information determined by the determination unit on the display screen. The invention according to claim 12 is the first acquisition means for acquiring information on the advertising target displayed in the advertising display area on the display screen, and information on the comparison target compared with the advertising target. 2 acquisition means and an average of item values of items set as targets viewed or designated by a user who is a viewer of the advertisement target within a predetermined period in the past among objects belonging to the category to which the advertisement target belongs Of the items set for the target indicated by the history information including first target means for setting a certain average item value as the reference item value and information of the target browsed or designated in the past by the user, the reference item A specifying means for specifying an item having an item value superior to a value as an item emphasized by the user, an item value of the item specified by the specifying means, and the same item as the item A determination unit that compares item values of items set for the comparison target and determines feature information indicating characteristics of the advertisement target based on the comparison result; It is an information processing program for functioning as control means for displaying the feature information on the display screen. The invention according to claim 13 is a first acquisition means for acquiring information on an advertising target displayed in an advertising display area on a display screen, and a search history and browsing history of a user who is a viewer of the advertising target. Or a target belonging to a category to which a target searched, browsed or bookmarked by the user within a predetermined period in the past based on a bookmark registration history and a target belonging to the category to which the advertising target belongs is the advertising target The second acquisition means for acquiring the information to be compared, the information to be compared with the information to be compared, and the information to be compared based on the comparison result. Determining means for determining feature information indicating the characteristics of the display; and control means for displaying the feature information determined by the determining means on the display screen. Characterized in that to function. According to the fourteenth aspect of the present invention, the computer acquires a first acquisition unit that acquires information on an advertising target displayed in an advertising display area on a display screen, and a first target that acquires information on a comparison target compared with the advertising target. 2 acquisition means, among the item values of the item set for the advertising target, the item value superior to the item value of the item set for the comparison target or the item value of the comparison target If there is no level of the item value, third acquisition means for acquiring new advertising target information different from the advertising target, the item value of the item set for the new advertising target, the item, The item value of the same item and the item set for the comparison target is compared, and the item value superior to the item value of the comparison target among the item values of the new advertising target or Before the comparison target Determining means for determining feature information indicating the characteristics of the new advertising target based on the item value at the same level as the item value; and control means for displaying the feature information determined by the determining means on the display screen It is made to function .

Claims (15)

First acquisition means for acquiring information about an advertisement displayed in the advertisement display area on the display screen;
Second acquisition means for acquiring information to be compared with the advertising target;
Determining means for comparing the information of the advertisement target with the information of the comparison target, and determining feature information indicating the feature of the advertisement target based on the comparison result;
Control means for displaying the feature information determined by the determination means on the display screen;
An information processing apparatus comprising:   The determining means compares the item value of the item set for the advertisement target with the item value of the item that is the same item as the item and set for the comparison target, and The information processing apparatus according to claim 1, wherein the feature information is determined based on the item value superior to the item value to be compared among the item values.   The determining means compares the item value of the item set for the advertising target with the item value of the item set for the comparing target, and the item value of the advertising target includes the item value The feature information is determined based on the item value at the same level as the item value to be compared when there is no item value superior to the item value to be compared. Information processing device. The information processing device is configured to select the user from among items set for the advertisement target based on history information including information on a target browsed or designated in the past by a user who is a viewer of the advertisement target. Further comprising a specifying means for specifying items to be emphasized,
The determining means compares an item value of an item specified by the specifying means with an item value of an item that is the same as the item and is set for the comparison target. Item 4. The information processing device according to any one of Items 1 to 3.   5. The specifying unit specifies an item having an item value superior to a reference item value among items set for the target indicated by the history information as an item emphasized by the user. The information processing apparatus described in 1.   The information processing device uses an average item value that is an average of item values of items set as targets viewed or designated by the user within a predetermined period in the past among targets belonging to the category to which the advertising target belongs. The information processing apparatus according to claim 5, further comprising first setting means for setting as an item value.   The first setting means includes a first average item value that is an average of item values of items set as a target belonging to the category to which the advertising target belongs, and a target belonging to the category to which the advertising target belongs within a past predetermined period. The second average item value that is the average of the items set in the target viewed or specified by the user is compared for each item, and the second average item value superior to the first average item value is The information processing apparatus according to claim 6, further comprising first setting means for setting as a reference item value.   The second acquisition means is a target browsed or designated by the user within a predetermined period in the past based on historical information including information of a target browsed or designated in the past by a user who is a viewer of the advertising target. The information processing apparatus according to claim 1, wherein the information to be compared is acquired from information on a target belonging to a category to which the data belongs.   The information processing apparatus according to claim 8, further comprising a second setting unit configured to set a longer period as the number of history information for a target belonging to the category increases for each category. apparatus. The determining means compares the item value of the item set for the advertisement target with the item value of the item that is the same item as the item and set for the comparison target,
When there is no item value superior to the item value of the comparison target among the item values of the advertisement target or the item value of the same level as the item value of the comparison target, the information processing apparatus, A third acquisition unit that acquires information about a new advertising target different from the advertising target;
The determination means includes an item value of an item set for the new advertisement object acquired by the third acquisition means, and an item that is the same as the item and set for the comparison object. Compared with an item value, out of the item values of the new advertisement target, based on the item value superior to the item value of the comparison target or the item value of the same level as the item value of the comparison target The information processing apparatus according to claim 1, wherein the characteristic information is determined.   The control means is characterized in that the display mode of the feature information is changed according to a difference between the item value to be compared and an item value superior to the item value and the item value to be advertised. The information processing apparatus according to claim 2 or 3.   The information processing apparatus according to claim 11, wherein the control unit displays the feature information in a conspicuous display mode when the difference is larger than a threshold value.   The information processing apparatus according to claim 12, further comprising a third setting unit configured to set the threshold based on an item value of an item set as an object belonging to the category for each category. apparatus. An information processing method executed by a computer,
Obtaining information about the advertising target displayed in the advertising display area on the display screen;
Obtaining information of a comparison target to be compared with the advertising target;
Comparing the advertisement target information with the comparison target information, and determining feature information indicating characteristics of the advertisement target based on the comparison result;
Displaying the characteristic information determined by the determining means on the display screen;
An information processing method comprising: Computer
First acquisition means for acquiring information about an advertisement displayed in the advertisement display area on the display screen;
Second acquisition means for acquiring information to be compared with the advertising target;
Determining means for comparing the information of the advertisement target with the information of the comparison target, and determining feature information indicating the feature of the advertisement target based on the comparison result;
An information processing program that functions as a control unit that causes the display unit to display the feature information determined by the determination unit.

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