TWM644986U - An advertisement slotting management system - Google Patents

Abstract

This invention creates an advertising shelf management system, including a management server and a consumer display The control device and a manager terminal display the control device. The management server includes a processing server-side transmission component, a product display interface, a background processing interface and a database. The product display interface includes a product graphic and text advertisement display module and a product video advertisement display module. The consumer-side display control device is signal-connected to the processing server-side transmission component and is used to display and control a product video and a product advertisement on the product display interface. The manager-side display control device is signal-connected to the processing server-side transmission component and processes the product videos and product advertisements on the shelves through the background processing interface.

Description

An advertising shelf management system

This creation is about an advertising shelf management system, involving an advertising shelf management system that effectively integrates social networking sites with product advertising links.

Modern Internet information is very developed. There are many marketing methods to promote products through advertising and marketing web platforms, and even promote videos through social networks to increase the exposure of products.

However, this type of online marketing only shares product-related information through videos on social networks. For consumers, no matter how attractive the product presentation is, social networks only have image data. Consumers need to enter the keywords of the relevant products in the search engine to find the official website of the product for purchase.

However, this kind of advertising method is quite inconvenient for consumers. If the keywords are entered incorrectly and the original social network webpage is accidentally closed, it will be difficult to find the original webpage again, which will cause consumers to miss the purchase. opportunity.

Therefore, how to provide a network management platform that can integrate social networks with product advertising links, increase user convenience in purchasing, and effectively increase product exposure, will be the issues and focus of this case.

One of the purposes of this creation is to provide an advertising shelf management system that can integrate social networking sites with product advertising links.

Another purpose of this invention is to provide an advertising shelf management system that can increase user convenience in purchasing.

This invention creates an advertising shelf management system for displaying multiple product graphic and text advertising materials and at least one product video advertising data corresponding to the product advertisements. The advertising shelf management system includes a management server and a consumer-side display The control device and a manager terminal display the control device. The management server includes a processing server-side transmission component, a product display interface, a background processing interface and a database. The product display interface includes a product graphic and text advertisement display module and a product video advertisement display module. The product graphic and text advertisement display module is used to display the information of the product graphic and text advertisement data. The product video advertisement display module is on the same display screen as the product graphic and text advertisement display module and is used to play the product video advertisement material. The background processing interface includes a product graphic and text advertising management module and a product video advertising management module. The product graphic and text advertising management module is for selecting the product graphic and text advertising materials for listing. The product video advertisement management module is used to select and put on the shelves the product video advertisement materials corresponding to the product advertisement. The database is used to store the product graphic advertising data and the product video advertising data that are respectively put on the shelf in the product graphic advertising management module and the product advertising shelf area. The consumer-side display control device is a signal connected to the processing server-side transmission component and is used to display and control the product graphic and text advertisement display module and the product video advertisement display module of the product display interface. The administrator-side display control device is a signal connected to the processing server-side transmission component and is used to display and control the product graphic and text advertisement management module and the product video advertisement management module of the background processing interface.

In the above-mentioned advertising shelf management system, the product graphic advertising management module includes an image upload unit, a title unit and a link URL unit. The picture uploading unit is used for uploading each picture of the graphic advertisement of the product. The title unit is used to input each name information of the product graphic advertisement. The link URL unit is used to input each link URL information of the product graphic advertisement.

In the above advertisement shelf management system, the product graphic advertisement management module further includes a display status unit, a button text menu unit, a display time unit and a display sorting unit. The display state unit is used to switch the display state or the hidden state of the product graphic advertisement. The button text menu unit is a hyperlink text for selecting the link URL information. The display time unit is a date information for selecting the product graphic advertisement to display, so that the product graphic advertisement display module displays and ends the display of the product graphic advertisement according to the date information. The display sorting unit is for selecting sorting weight information of the product graphic advertisement, so that the product graphic advertisement display module displays and sorts the product graphic advertisement according to the sorting weight information.

In the above advertisement shelf management system, the product video advertisement management module includes a new video advertisement unit and a video advertisement list unit. The new video advertising unit is used to add and store the product video advertising data, so that the product video advertising display module performs rotation based on the stored product video advertising data. The video advertisement list unit is used for displaying the stored product video advertisement data.

Please use the above-mentioned wafer processing machine, wherein the product video advertising data is an online video link, and the new video advertising unit is for adding and storing the online video link, so that the The product video advertisement display module performs rotation based on the stored online video link.

In the above-mentioned advertising shelf management system, the background processing interface further includes a store management module, including a store name unit and a keyword unit. The store name unit is used to fill in the name of a store and manage the activation status of the store. The keyword unit is for inputting at least one keyword corresponding to the store.

In the advertising shelf management system shown above, the store management module further includes a platform unit, a main classification unit and a primary classification unit. The site unit is one of a plurality of network sites of different theme types for selection, wherein the network site has a plurality of main categories, and the main category has a plurality of sub-categories. The main category unit is one of the main categories for selecting the network site. A sub-category unit is one of the sub-categories for selecting the website.

As mentioned above, the advertising shelf management system, wherein the product video advertising data corresponds to each of the web sites of different theme types and the extended main categories and sub-categories, wherein the product display interface further includes a video The list module displays the product video advertising materials corresponding to the theme type when the website corresponding to each theme type and the extended main category and sub-category are selected.

In the above advertisement shelf management system, the product display interface further includes a search video module for inputting a query string to search for the product video advertising data corresponding to the query string.

This creative advertising management system creates exclusive graphic and text advertising materials through the advertising backend, and combines them with product videos on social networking sites, so that consumers can also see corresponding products while watching videos on social networking sites. Graphic and text advertising links enable social networking sites to be integrated with product advertising links. At this time, if consumers are interested, they can click on the graphic advertisement to go directly to the web page of the corresponding product, which can increase the convenience of users' purchase and achieve the above purpose.

1:Manage server

10: Processing server-side transmission components

11: Product display interface

111: Product graphic and text advertising display module

112: Product video advertising display module

113:Video list module

114:Search for video modules

12:Background processing interface

121: Product graphic advertising management module

1211: Image upload unit

1212:Title unit

1213:Destination URL unit

1214: Display status unit

1215: Button text menu unit

1216: Display time unit

1217: Display sorting unit

122: Product video advertising management module

1221: Add video ad unit

1222:Video advertising list unit

123: Product video advertising management module

1231: Store name unit

1232:Keyword unit

1233: Platform unit

1234:Main taxon

1235: Subtaxon

2: Consumer display control device

3: Manager side display control device

13:Database

Figure 1 is a block diagram of an advertising shelf management system according to an embodiment of this case; Figure 2 is a block diagram of a product graphic and text advertisement management module of the advertising shelf management system of Figure 1; Figure 3 is a block diagram of the advertising shelf management system of Figure 1 A block diagram of a product video advertising management module; and Figure 4 is a block diagram of an advertising shelf management system of Figure 1 , another embodiment of the present case; and Figure 5 is a product graphic and text advertising management module of the advertising shelf management system of Figure 4 Set of block diagram.

This invention creates an advertising shelf management system for displaying multiple product graphic and text advertising materials and at least one product video advertising material corresponding to the product advertisement. As shown in Figure 1, the advertising shelf management system includes a management server 1, a consumer-side display control device 2 and an administrator-side display control device 3. In this example, the consumer-side display control device 2 and management The client display control device 3 may be a smart phone, tablet or computer. The management server 1 includes a processing server-side transmission component 10 , a product display interface 11 , a background processing interface 12 and a database 13 . The product display interface 11 includes a product graphic and text advertisement display module 111 and a product video advertisement display module 112. The background processing interface 12 includes a product graphic and text advertisement management module 121 and a product video advertisement management module 122.

The product graphic and text advertisement display module 111 is used to display information of product graphic and text advertisement materials. The product video advertisement display module 112 is on the same display screen as the product graphic and text advertisement display module 111 and is used to play product video advertisement materials. The product graphic and text advertisement management module 121 is a product graphic and text advertisement material for selection and listing. The product video advertisement management module 122 is for selecting product video advertising materials for corresponding product advertisements to be put on the shelves. The database 13 is used to store the product graphic and text advertisement management module 121 and the product advertisement shelf area 122 respectively. Display product graphic and text advertising materials and product video advertising materials. The consumer-side display control device 2 is signal-connected to the processing server-side transmission component 10 and is used to display and control the product graphic and text advertisement display module 111 and the product video advertisement display module 112 of the product display interface 11 . The administrator-side display control device 3 is signal-connected to the processing server-side transmission component 10 and is used to display and control the product graphic and text advertisement management module 121 and the product video advertisement management module 122 of the background processing interface 12 .

Referring to Figure 2, the product graphic advertising management module 121 includes a picture upload unit 1211, a title unit 1212, a link URL unit 1213, a display status unit 1214, a button text menu unit 1215, and a display time. unit 1216 and a display sorting unit 1217. The picture uploading unit 1211 is for uploading a picture of a product graphic advertisement. The title unit 1212 is for inputting each name information of the product graphic advertisement. The link URL unit 1213 is for inputting each link URL information of the product graphic advertisement. The display state unit 1214 is used to switch the display state or the hidden state of the product graphic advertisement. The button text menu unit 1215 is a hyperlink text for selecting link URL information. The display time unit 1216 is a date information for selecting a product graphic advertisement to display, so that the product graphic advertisement display module 111 displays and ends displaying the product graphic advertisement according to the date information. Sorting unit 1217 is displayed. It is a sorting weight information for selecting product graphic advertisements, so that the product graphic advertisement display module 111 displays and sorts product graphic advertisements according to the sorting weight information.

Referring to FIG. 3 , the product video advertisement management module 122 includes a new video advertisement unit 1221 and a video advertisement list unit 1222. The new video advertising unit 1221 is used to add and store product video advertising data, so that the product video advertising display module 112 performs rotation based on the stored product video advertising data. The video advertisement list unit 1222 is for displaying stored product video advertisement data. In this example, the product video advertising data is an online video link (such as YouTube video, FB video... etc.), in which the new video advertising unit 1221 is used to add and store online video links, so that the product video advertisement display module 112 performs rotation according to the stored online video links.

This invention creates another implementation of an advertising shelf management system, as shown in Figures 4 and 5. The background processing interface 12 further includes a store management module 123. The store management module 123 includes a store name unit 1231, a key Word unit 1232, a station unit 1233, a main classification unit 1234 and a primary classification unit 1235. The store name unit 1231 is used to fill in the name of a store and manage the activation status of the store. The keyword unit 1232 is for inputting at least one keyword corresponding to the store. The website unit 1233 is one of a plurality of online websites of different theme types for selection, wherein the online website has multiple main categories, and the main category has multiple sub-categories. The main category unit 1234 is one of the main categories for selecting a website. Sub-category unit 1235 is one of the sub-categories for selecting a website.

The product video advertising data corresponds to each website of different theme types and extended main categories and sub-categories. The product display interface 11 further includes a video list module 113. When selecting the website and website corresponding to each theme type, When extending each main category and sub-category, product video advertising materials corresponding to the theme type are presented. In addition, the product display interface 11 in this example further includes a search video module 114 for inputting a query string to search for product video advertising data corresponding to the query string.

This creative advertising management system creates exclusive graphic and text advertising materials through the advertising backend, and combines them with product videos on social networking sites, so that consumers can also see corresponding products while watching videos on social networking sites. graphic ad link. Since the social networking website combines and integrates product advertising links, if consumers are interested, they can click on the graphic advertisement to directly go to the web page of the corresponding product, which can increase the convenience of users to purchase and achieve the above purpose.

The embodiments of this invention are described above, but they are not intended to limit the scope of the patent rights claimed by this invention. The scope of patent protection shall depend on the appended patent application scope and its equivalent fields. Any changes or modifications made by those with ordinary knowledge in the art without departing from the spirit or scope of this patent shall be equivalent changes or designs completed within the spirit disclosed in this invention, and shall be included in the following patent application scope. within.

1:Manage server

10: Processing server-side transmission components

11: Product display interface

111: Product graphic and text advertising display module

112: Product video advertising display module

12:Background processing interface

121: Product graphic advertising management module

122: Product video advertising management module

2: Consumer display control device

3: Manager side display control device

13:Database

Claims (9)

An advertising shelf management system is used to display multiple product graphic and text advertising data and at least one product video advertising data corresponding to the multiple product advertisements. The advertising shelf management system includes: a management server, including: a processing server Transmission component; a product display interface, including: a product graphic and text advertising display module for displaying information of the product graphic and text advertising data; and a product video advertising display module for the product graphic and text advertising display module Group the product video advertising data on the same display screen for playing; a background processing interface includes: a product graphic and text advertising management module for selecting the product graphic and text advertising data to be put on the shelves; and a product video advertising management module A group is used to select and put on the shelves the product video advertising materials corresponding to the product advertisements; and a database is used to store the product image and text advertisement management module and the product images that are put on the shelf in the product advertising shelf area. text advertising data and these product video advertising data; a consumer-side display control device is a signal connected to the processing server-side transmission component and is used to display and control the product graphic advertising display module of the product display interface and the product video advertisement display module; and an administrator-side display control device, which is a signal connected to the processing server-side transmission component and used to display and control the product graphic advertisement management module and the background processing interface Product video advertising management module. The advertising shelf management system as described in request item 1, wherein the product graphic advertisement management module includes: a picture upload unit for uploading a picture of each of the product graphic advertisements; a title unit for inputting the Each name information of these product graphic advertisements; and a link URL unit is used to input each link URL information of these product graphic advertisements. The advertising shelf management system described in request item 2, wherein the product graphic advertisement management module further includes: a display state unit for switching the display state or hidden state of the product graphic advertisements; a button text menu unit , is a hyperlink text for selecting the link URL information; a display time unit is for selecting a date information for displaying the product graphic advertisements, so that the product graphic advertisement display module displays and ends based on the date information Display the product graphic advertisements; and a display sorting unit is used to select a sorting weight information of the product graphic advertisements, so that the product graphic advertisement display module displays and sorts the product images according to the sorting weight information. Text advertisement. The advertising shelf management system described in request item 1, wherein the product video advertising management module includes: a new video advertising unit for adding and storing the product video advertising data, so that the product video advertising display module Carousel based on the stored product video advertising data; and a video advertising list unit for displaying the stored product video advertising data. The advertising shelf management system described in request item 4, wherein the product video advertising data is an online video link respectively, and the new video advertising unit is used to add and store the online video links, so that the product The video advertisement display module performs rotation based on the stored online video links. The advertisement placement management system as described in request item 1, wherein the backend processing interface further includes a store management module, including: a store name unit for filling in the name of a store and managing the activation status of the store; and A keyword unit is used to input at least one pair of keywords for the store. As shown in request item 6, the advertising shelf management system, wherein the store management module further includes: a website unit, which is one of a plurality of online websites with different theme types for selection, wherein the online website has multiple main themes. Categories, the main categories have multiple sub-categories; a main category unit is one of the main categories for selecting the website; and a primary category unit is the sub-categories for selecting the website one of them. The advertising shelf management system as described in request item 7, wherein the product video advertising data corresponds to different theme types, the website and the extended main categories and sub-categories, and the product display interface further includes a video List module, when selecting the corresponding theme type These product video advertising materials corresponding to the theme type will be displayed on these online websites and the extended main categories and sub-categories. In the advertising shelf management system described in request item 8, the product display interface further includes a search video module for inputting a query string to search for the product video advertising data corresponding to the query string.

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