JPWO2015097817A1 - Sales promotion system - Google Patents

Abstract

The purpose is to provide a sales promotion system that can convey functional product information to a large number of specific customers in a simple, short and accurate manner and listen to specific customer requests in a timely manner. The present invention is a system in which a host computer HC of a supplier selling functional products, a terminal TC of a specified number of customers, and a terminal TS of a supplier are connected via the Internet or the like, and the HC can transmit and receive with the TC. A transmission / reception unit, a transmission / reception unit capable of transmitting / receiving to / from the TS, and a data storage unit capable of storing information data relating to a specific number of customers; means a for transmitting functional product information to TC; Means c for transmitting additional information, means d for receiving additional information on functional products, request information requesting an answer to a sample or question from TC, means e for transmitting request information received by receiving means d to TS, etc. It is a sales promotion system provided with the storage means which stores the information etc. which were transmitted / received by means ae in a data storage part.

Description

  The present invention relates to a sales promotion system. More particularly, the present invention relates to a sales promotion system suitable as a sales promotion means for quickly and accurately transmitting information on functional products to a number of specific customers and accelerating sales and profits.

  Unlike consumer goods that can be purchased simply by reading the product description, functional products are products that cannot be judged whether they should be purchased without actually trying even after carefully reading the product description. It is. Such functional products include cosmetics, industrial chemicals, and health foods. In the present invention, such products are called functional products.

  Traditionally, in order to introduce such functional products to customers, sales representatives etc. meet with specific customers to explain functional products, provide free samples to try free samples, It is necessary for the person in charge etc. to hear the evaluation result of the free sample by interviewing the customer again. Further, introduction to a customer other than this customer further requires similar labor and time, and as the number of customers increases, these labor and time are doubled.

  On the other hand, as a product ordering system using the Internet or the like, “a purchase request including user information, product ordering information and / or support request information transmitted from a user by facsimile, telephone, or e-mail” An order receiving system for receiving information, a business management system in which the price of the product determined by the user and the seller or the price of the product and support is registered together with the user's personal information, and the purchase request information received by the order receiving system O / E system (0 / E system = order entry system) that performs order processing based on the purchase request information, and registered in the business management system based on order processing in the O / E system A product delivery system for delivering and / or supporting products with reference to information. And an order receiving and delivery method in the delivery system, wherein the order receiving system sends the received purchase request information to the product delivery system via the O / E system, and delivers the product included in the purchase request information. And providing the support and confirming the delivery of the product and the support included in the purchase request information, and then based on the price of the product or the price of the product and support in the business management system and the personal information of the user Billing the user and / or the seller for the price of the product included in the purchase request information or the price of the product and support, and the product delivery system arranges delivery based on the purchase request information, When the support request information is included in the purchase request information, the support included in the support request information is transferred at the time of product delivery. Goods order and delivery method characterized in that it directs the delivery of skill to row. "(Patent Document 1) is known.

  Similarly, as a conventional ordering / ordering system, “a host and a mobile terminal are connected on a network, the host manages inventory product data and estimate data in an ordering information database, and responds to an inquiry request from a mobile terminal. A simple order processing method characterized in that inventory product data or related estimate data of commercial flow is sent to a mobile terminal and displayed on a screen, and the mobile terminal places an order from the screen of the inquired inventory product data. 2) is known.

JP 2002-175453 A (corresponding US patent application: US 2002/72994 A1) Japanese Patent Application Laid-Open No. 2002-279244 (Application for US Patent to Europe: US2002 / 133411A1)

  Traditional sales representatives, etc., have individual interviews with specific customers. Information on functional products is communicated to many specific customers in a very short time and accurately, and specific customer requests are timed. It is possible to listen to Lee if the number of sales representatives is increased significantly, but there is a problem that labor costs (fixed costs) and variable costs become enormous and are extremely difficult in practice.

  On the other hand, conventional ordering systems for products using the Internet, etc. are intended for products that can be purchased simply by reading the product manual, such as consumer goods. Because it is not intended for functional products that cannot be determined whether they should be products, the conventional ordering and receiving system quickly and accurately conveys information on functional products to a number of specific customers. There is a problem that the request cannot be heard in a timely manner.

  An object of the present invention is to provide a sales promotion system that can easily and accurately convey information about functional products to a large number of specific customers in a very short time and listen to specific customer requests in a timely manner. And

The sales promotion system according to the first aspect of the present invention is characterized by a host computer (HC) owned and managed by a supplier who sells functional products, and a terminal device (TC) owned and managed by a large number of customers. A system in which a terminal device (TS) owned and managed by a supplier is connected via the Internet or an intranet,
A transmission / reception unit (1) that allows a host computer (HC) to transmit / receive to / from a terminal device (TC) owned and managed by a customer,
A transmission / reception unit (3) capable of transmitting and receiving via the Internet or an intranet with a terminal device (TS) owned and managed by a supplier;
A data storage unit (4) capable of storing information data regarding a specific number of customers and transmission / reception date and time data;

A means for the host computer (HC) to send and receive via the transceiver (1),
A transmission means (a) for transmitting information relating to a functional product to a terminal device (TC) owned and managed by the customer;
Receiving means (b) for receiving request information for requesting additional information related to the functional product from a terminal device (TC) owned and managed by the customer;
Transmission means (c) for transmitting additional information related to the functional product to a terminal device (TC) owned and managed by the customer;

A means for the host computer (HC) to send and receive via the transceiver (1) and the transceiver (3),
Receiving means (d) for receiving from the terminal device (TC) owned and managed by the customer request information for requesting either additional information related to the functional product, a free sample of the functional product or an answer to the question regarding the functional product;
A transmission means (e) for transmitting the request information received by the reception means (d) and the reception date and time to a terminal device (TS) owned and managed by the supplier;

  Information and transmission date and time related to the functional product transmitted by the transmission means (a), request information and reception date and time received by the reception means (b), additional information and transmission date and time related to the functional product transmitted by the transmission means (c), and reception means ( The gist of the present invention is that the storage unit (s) stores the request information and the reception date and time received by d) and the transmission information and transmission date and time transmitted by the transmission unit (e) in the data storage unit (4).

The sales promotion system according to the second aspect of the present invention is characterized in that a host computer (HC), a terminal device (TA) owned and managed by an agent representing a supplier, a terminal device (TC), and a terminal device (TS) is a system connected via the Internet or an intranet,
The host computer (HC) is connected to the transmission / reception unit (1),
A transmission / reception unit (2) capable of transmitting / receiving via the Internet to / from a terminal device (TA) owned and managed by the agency;
A transceiver (3);
A data storage unit (4) capable of storing information data relating to a specific number of customers, information data relating to an agent, customer / agent data relating a specific customer and an agent, and transmission / reception date / time data;

  Means for the host computer (HC) to transmit and receive via the transmission / reception unit (1), comprising transmission means (a), reception means (b), and transmission means (c);

The host computer (HC) is a means for transmitting and receiving via the transmission / reception unit (1), the transmission / reception unit (2), and the transmission / reception unit (3), the reception unit (d), the transmission unit (e),
A terminal device (TA) owned and managed by an agency associated with a specific customer based on "customer / agency data associating a specific customer with an agency" stored in the data storage unit (4) A transmission means (f) for transmitting the request information received by the reception means (d) and the reception date and time;

  Information and transmission date and time related to the functional product transmitted by the transmission means (a), request information and reception date and time received by the reception means (b), additional information and transmission date and time related to the functional product transmitted by the transmission means (c), and reception means ( The storage storing the request information and the reception date and time received by d), the transmission information and the transmission date and time transmitted by the transmission means (e), and the transmission information and the transmission date and time transmitted by the transmission means (f) in the data storage unit (4) The point provided with the means (s) is summarized.

The sales promotion system of the present invention can easily and accurately convey information on functional products to a large number of specific customers, and can listen to specific customer requests in a timely manner.
Therefore, the sales promotion system of the present invention is suitable as a sales promotion means that quickly and accurately conveys information on functional products to a number of specific customers and accelerates sales and profits.

An example of the relationship between a customer and an agency or a supplier is shown for "customer / agency data associating a specific customer with an agency" stored in the data storage unit (4) of the host computer (HC). It is a related diagram. It is an information figure which illustrates one mode of information about functional goods in transmitting means (a) which transmits information about functional goods to a terminal unit (TC) which a customer owns and manages. In the receiving means (d) for receiving from the terminal device (TC) owned and managed by the customer the request information requesting either additional information regarding the functional product, a sample of the functional product or an answer to the question regarding the functional product, the customer It is an information diagram which illustrates one mode of selection information for transmitting request information. In the receiving means (d) for receiving from the terminal device (TC) that the customer owns and manages the request information requesting either additional information about the functional product, a sample of the functional product or an answer to the question about the functional product, the functional product It is an information diagram which illustrates one mode of information contained in request information which requests free samples. When request information requesting a free sample of a functional product is received from the terminal device (TC) owned and managed by the customer by the receiving means (d), based on the evaluation completion time of the free sample by the customer included in the request information FIG. 5 is an information diagram illustrating an example of request information for requesting a reply of an evaluation status to a terminal device (TC) owned and managed by a customer.

In the present invention, a specific number of customers means a number of specific customers, that is, a large number of customers with known features {address, name, affiliation (company name, research institution name, etc.)} Used as a term for many customers.
Moreover, a specific customer means one specific customer among many specific customers.
In the present invention, the transmission means and the reception means include transmission / reception means by electronic mail or hyperlink.

  A sales promotion system according to a first aspect of the present invention includes a host computer (HC) owned and managed by a supplier who sells functional products, a terminal device (TC) owned and managed by a large number of customers, This is a system in which a terminal device (TS) owned and managed is connected via the Internet or an intranet.

  The sales promotion system according to the second aspect of the present invention includes a host computer (HC) owned and managed by a supplier who sells functional products, a terminal device (TA) owned and managed by an agent representing the supplier, A terminal device (TC) owned and managed by a specific number of customers and a terminal device (TS) owned and managed by a supplier are connected via the Internet or an intranet.

  If these host computers (HC) and each terminal device are connected via the Internet or an intranet, the connection method is not limited at all, and wired connection (connection using a power line, telephone line, optical cable, coaxial cable, etc.) or wireless Connection (wireless LAN, mobile phone wireless, satellite wireless, other mobile communication wireless connection, etc.), broadband connection (ADSL, FTTH, xDSL, CATV modem connection, etc.) or narrowband connection (dial) Up connection, PHS, etc.) or a combination thereof.

  A host computer (HC) owned and managed by a supplier that sells functional products is a host computer that can be owned and managed by the supplier, can communicate via the Internet or an intranet, has a large capacity, and is responsible for main computation and control. Can be used without restrictions.

  In the sales promotion system according to the first aspect of the present invention, the host computer (HC) includes a transmission / reception unit (1) capable of transmitting and receiving via the Internet with a terminal device (TC) owned and managed by a customer, and a supplier. A transmission / reception unit (3) capable of transmitting / receiving via the Internet or an intranet to / from a terminal device (TS) owned and managed by the customer, and a data storage unit (4) capable of storing information data and transmission / reception date / time data regarding a specific number of customers It has.

  The sales promotion system according to the second aspect of the present invention includes a transmission / reception unit (2) that can transmit and receive via the Internet to and from a terminal device (TA) owned and managed by an agency, In 4), information data relating to an agent and customer / agent data relating a specific customer and the agent can be stored.

  The host computer (HC) includes the transmission / reception unit (1) and the transmission / reception unit (3) <first mode>, or the transmission / reception unit (1), transmission / reception unit (2) and transmission / reception unit (3) <second mode>. Each may be provided individually, or one transmission / reception unit may serve as both transmission / reception.

  The data storage unit (4) associates information data regarding a specified number of customers and transmission / reception date / time data <first mode>, or information data regarding a specified number of customers, information data regarding an agent, and a specific customer and an agent. If the customer / agent data and the transmission / reception date / time data <second mode> can be stored, the form and capacity are not limited.

The customer / agent data in which a specific customer is associated with an agent is data in which a specific customer is associated with a specific agent in advance according to a certain arrangement. Certain arrangements include assigning specific customers to specific agents by region (including countries and regions), fields (including technical fields), and the like. For example, as shown in FIG. 1, a particular customer a ¹ -a ⁴ , b ¹ , c ¹ -c ³ is assigned to an agency A-C, and a particular customer d ¹ has no associated agency , Associated with the supplier (Z).

  A terminal device (TA) owned and managed by an agent acting on behalf of a supplier, a terminal device (TC) owned and managed by a specific number of customers, and a terminal device (TS) owned and managed by a supplier are either agents, customers or There is no limitation as long as each supplier can own and manage and can communicate via the Internet or an intranet. For example, in addition to personal computers, mobile devices such as mobile phones, media players, tablet terminals, and smartphones are also included. In addition, each terminal device may not be one terminal per company, for example, a plurality of sales departments and research and development departments belonging to suppliers, distributors or customers, and a plurality of terminals managed by each of those persons in charge. Device included.

The sales promotion system of the present invention (first and second aspects) is a means for the host computer (HC) to transmit and receive via the transmission / reception unit (1),
A transmission means (a) for transmitting information relating to a functional product to a terminal device (TC) owned and managed by the customer;
Receiving means (b) for receiving request information for requesting additional information related to the functional product from a terminal device (TC) owned and managed by the customer;
Transmission means (c) for transmitting additional information related to the functional product to the terminal device (TC) owned and managed by the customer.

  In the transmission means (a) for transmitting information related to the functional product to the terminal device (TC) owned and managed by the customer, the information related to the functional product is not limited as long as it is information related to the functional product. It is preferable that the first information includes a simple outline. As such first information, for example, as illustrated in FIG. 2, it is a functional product called an antifoaming agent (type of functional product), and what is significantly different from the conventional product (features of the functional product) ) Is included. Although FIG. 2 is expressed in Japanese, it may be expressed in a foreign language (English, Chinese, Korean, etc.), or may be expressed in both Japanese and a foreign language.

  In the transmission means (a) for transmitting information on functional products, the information transmitted at a time is preferably information on 1 to 10 types of functional products, more preferably information on 1 to 5 types of functional products. Especially preferably, it is information on 1 to 3 types of functional products, and most preferably information on 1 type of functional products. Even if a large amount of information is transmitted, it is often impossible to expect the customer to confirm all the information, and the aim is to ensure that the customer's eyes are touched by transmitting a small amount of elite information. Therefore, the information (particularly the first information) related to the functional product transmitted by the transmitting means (a) does not sucrose the screen greatly on the information display device (liquid crystal display etc.) of the terminal device (TC) owned and managed by the customer. However, it is preferable that the amount of information is such that the whole can be displayed. Further, the frequency of transmission by the transmission means (a) is preferably about 1 to 3 times in 1 to 3 months, and more preferably about 1 time in 1 month. Moreover, it is preferable that the information (especially 1st information) regarding the functional product transmitted by the transmission means (a) does not include the selling price of the functional product. In the transmission means (a), transmission may be performed according to a supplier's instruction (manual transmission), or a transmission date / time and transmission contents are reserved in advance by the supplier, and the transmission is automatically performed at the transmission date / time. You may make it (automatic transmission).

  In the receiving means (b) for receiving the request information for requesting additional information related to the functional product from the terminal device (TC) owned and managed by the customer, as the request information for requesting additional information related to the functional product, the transmitting means (a) Accordingly, the customer who has received the information (first information) regarding the functional product further includes information for requesting additional information (second information) regarding the functional product. For example, the request information is automatically transmitted from the terminal device (TC) owned and managed by the customer by selecting, for example, by clicking the “details here” portion of the information illustrated in FIG. (HC) receives this information.

  In the transmission means (c) for transmitting the additional information regarding the functional product to the terminal device (TC) owned and managed by the customer, the additional information regarding the functional product is based on the request information received by the receiving means (b). , Additional information regarding the functional product to be transmitted to the terminal device (TC) owned and managed by the customer is included. As such additional information, for example, in FIG. 2, as exemplified by “Link to video” in association with “Click here for details”, video information (an example of evaluating defoaming performance and repelling) Recorded video information, etc.), physical properties related to functional products (solid / liquid state, viscosity, hue, ph, specific gravity, melting point, boiling point, flash point), approximate composition and safety (MSDS information) (Material Safety Data Sheet) etc.).

The sales promotion system according to the first aspect of the present invention is a means for the host computer (HC) to transmit and receive via the transmission / reception unit (1) and the transmission / reception unit (3),
Receiving means (d) for receiving from the terminal device (TC) owned and managed by the customer request information for requesting either additional information related to the functional product, a free sample of the functional product or an answer to the question regarding the functional product;
The terminal device (TS) owned and managed by the supplier is provided with transmission means (e) for transmitting the request information received by the reception means (d) and the reception date and time.

The sales promotion system according to the second aspect of the present invention is a means for the host computer (HC) to transmit and receive via the transmission / reception unit (1), the transmission / reception unit (2), and the transmission / reception unit (3). d), transmission means (e),
A terminal device (TA) owned and managed by an agency associated with a specific customer based on "customer / agency data associating a specific customer with an agency" stored in the data storage unit (4) On the other hand, it comprises transmission means (f) for transmitting the request information and the reception date and time received by the reception means (d).

  In the receiving means (d) for receiving from the terminal device (TC) that the customer owns and manages the request information requesting either additional information about the functional product, a sample of the functional product or an answer to the question about the functional product, the functional product The request information for requesting either the additional information regarding, the free sample of the functional product or the answer to the question regarding the functional product includes request information that can be selected by the customer who has received the additional information transmitted by the transmission means (c). .

  Among the request information, the additional information related to the functional product is information different from the additional information (second information) related to the functional product transmitted by the transmission unit (c), and is detailed information related to the functional product (second information). 3 information), physical properties related to functional products (solid / liquid state, viscosity, hue, ph, specific gravity, melting point, boiling point, flash point), approximate composition and safety (MSDS information (Material Safety Data Sheet) Etc.) and various evaluation data information.

Among the request information, the sample of the functional product includes a sample for actually trying the functional product. The customer can decide whether or not to actually try this sample and consider purchasing. It is preferable that the content of the free sample can be requested by the customer from options set by the supplier in advance. If the customer can freely determine the content of the free sample, it is necessary to prepare a free sample of that content each time, but if you select the content from the selected options, Free samples of the contents can be prepared in advance, and free samples can be provided in a timely manner.
It is preferable that the request information for requesting the free sample includes the evaluation completion time and the address to which the free sample is sent (for example, when the department to be actually evaluated is different).

  Of the requirement information, questions regarding functional products include questions that customers make as suppliers.

  This request information includes information selected and transmitted by the customer who has received the selection information transmitted together with the additional information (second information) transmitted by the transmission means (c). As selection information, for example, as shown in FIG. 3, each request information is automatically transmitted by clicking any of the “Product details”, “Sample request”, and “Inquiry” icons. You may be made to do. In this case, after clicking the “sample request” icon, as request information for requesting a sample, select the sample content, evaluation completion time, and the sample delivery address as shown in FIG. Alternatively, the request information may be transmitted by inputting and clicking the “Request Sample” icon. In FIG. 4, ▼ indicates that selection can be made by pull-down (the same applies hereinafter. For example, the quantity column indicates a state where the pull-down is expanded). In addition, customer information can be changed by clicking "Change". In addition, by clicking “Request Sample”, this information is transmitted and received by the receiving means (d) by the host computer (HC). 3 and 4 are expressed in Japanese, they may be expressed in a foreign language (English, Chinese, Korean, etc.), or may be expressed in both Japanese and a foreign language.

  In the transmission means (e) for transmitting the request information received by the reception means (d) and the reception date and time to the terminal equipment (TS) owned and managed by the supplier, the terminal equipment (TS) owned and managed by the supplier is It is preferable that the terminal device belongs to the supplier and is managed by the department or person in charge who is in charge of the customer (the same applies to other transmission / reception means hereinafter). Then, by sending the request information and the reception date and time received by the receiving means (d) to the responsible department or the person in charge, the responsible department or the person in charge can quickly grasp the customer trend.

A terminal device (TA) owned and managed by an agency associated with a specific customer based on "customer / agency data associating a specific customer with an agency" stored in the data storage unit (4) On the other hand, in the transmission means (f) for transmitting the request information and the reception date and time received by the reception means (d), by transmitting the request information and the reception date and time received by the reception means (d) to this agency , Agents can quickly understand customer trends. If the agent associated with the specific customer is not in the “customer / agent data”, this request information is not transmitted to any agent (in this case, it is directly associated with the supplier).
In addition, the transmission means (e) and the transmission means (f) allow the supplier and the agent to grasp information related to customer trends in common.

  The sales promotion system according to the first aspect of the present invention includes the information related to the functional product transmitted by the transmission means (a) and the transmission date and time, the request information and reception date and time received by the reception means (b), and the transmission means (c). Storage means (s) for storing in the data storage unit (4) the additional information and the transmission date and time related to the transmitted functional product, the request information and reception date and time received by the receiving means (d), and the transmission date and time transmitted by the transmitting means (e). ).

  In the sales promotion system according to the second aspect of the present invention, the storage means (s) stored in the storage section (4) further includes means for storing the transmission date and time transmitted by the transmission means (f). Yes.

  The storage means (s) includes information related to the functional product transmitted by the transmission means (a) and the transmission date and time, request information received by the reception means (b), reception date and time, and additional information related to the functional product transmitted by the transmission means (c). And transmission date and time, request information and reception date and time received by the receiving means (d), transmission information and transmission date and time transmitted by the transmission means (e) <first mode>; or these information and date and time and transmission means (f If the transmission information and the transmission date and time <second mode> transmitted by (1) can be stored in the data storage unit (4), there is no limitation, but these pieces of information are stored in the data storage unit (4) in association with each specific customer. It is preferable.

The sales promotion system according to the first aspect of the present invention is a means for the host computer (HC) to transmit and receive via the transmission / reception unit (1) and the transmission / reception unit (3),
Transmission means (g) for transmitting additional information related to the functional product to the terminal device (TC) owned and managed by the customer;
A transmission means (h) for transmitting instruction information for instructing shipping of a functional product free sample to a terminal device (TS) owned and managed by the supplier; or
A transmission means (i) for transmitting instruction information for instructing an answer to a question about a functional product to a terminal device (TS) owned and managed by a supplier;
The additional information and the transmission date and time transmitted by the transmission unit (g), the instruction information and the transmission date and time transmitted by the transmission unit (h), or the instruction information and the transmission date and time transmitted by the transmission unit (i) are stored in the data storage unit (4). Preferably, storage means (t) for storing is provided.

The sales promotion system according to the second aspect of the present invention is a means for the host computer (HC) to transmit / receive via the transmission / reception unit (1), the transmission / reception unit (2), and the transmission / reception unit (3). );
Terminal device (TA) owned and managed by the agency associated with the specific customer based on the “customer / agency data associating the specific customer with the agency” stored in the data storage unit (4) Alternatively, it is preferable to provide a transmission means (h); or a transmission means (i) for transmitting instruction information for instructing shipping of a functional product sample to a terminal device (TS) owned and managed by the supplier.

  In the transmission means (g) for transmitting the additional information regarding the functional product to the terminal device (TC) owned and managed by the customer, the additional information regarding the functional product is based on the request information received by the receiving means (d). Detailed information (third information) about the functional product to be provided is included.

  The transmission unit (h) is a transmission unit that transmits instruction information for instructing the shipping of the functional product free sample, and <first mode>; or data to the terminal device (TS) owned and managed by the supplier Based on the “customer / agent data relating a specific customer and an agent” stored in the storage section (4), the terminal device (TA) owned or managed by the agent associated with the specific customer or <Second mode>, instruction information is transmitted to the terminal device (TS). In other words, in the second aspect, it can also be transmitted to the terminal devices (TS) owned and managed by the supplier when the agent has not yet been determined for the customer, This is because there are desired customers. The reason why the instruction information for shipping the sample is sent to the agent is that the sample can be sent in a timely manner from the agent near the customer's address. For example, in the case where the supplier's free sample stock points are only in Tokyo and Osaka Prefectures, sending instruction information for free sample shipments to distributors in Hokkaido, Okinawa Prefecture, the Philippines, and India will lead to a reduction in time.

  The terminal means (TS) that received the instruction information in the transmission means (i) that sends the instruction information for instructing the answer to the question about the functional product to the terminal equipment (TS) owned and managed by the supplier -The supplier (department in charge or person in charge) to manage may reply via the sales promotion system of the present invention, or reply by another means of communication (telephone, postal mail, facsimile, e-mail, interview, message, etc.). May be.

  The storage means (t) stores the additional information and the transmission date and time transmitted by the transmission means (g), the instruction information and the transmission date and time transmitted by the transmission means (h), or the instruction information and the transmission date and time transmitted by the transmission means (i). Although it will not restrict | limit if it can be stored in a data storage part (4), It is preferable to associate these information with each specific customer and to store in a data storage part (4).

The sales promotion system according to the first aspect of the present invention is a means for the host computer (HC) to transmit and receive via the transmission / reception unit (1) and the transmission / reception unit (3),
When request information for requesting a trial product of a functional product is received from the terminal device (TC) owned / managed by the customer by the receiving means (d), the trial product of the functional product is received from the terminal device (TS) owned / managed by the supplier. Transmission for transmitting report information notifying that the free sample of the functional product has been shipped to the receiving means (j) for receiving the report information indicating that the product has been shipped and the terminal device (TC) owned and managed by the customer. Means (k); or terminal device (TC) owned and managed by the customer when the request information requesting an answer to the question about the functional product is received from the terminal device (TC) owned and managed by the customer by the receiving means (d) ) With a transmission means (m) for transmitting response information to questions regarding functional products,
The report information and the reception date and time received by the receiving means (j) and the report information and the transmission date and time transmitted by the transmission means (m); or the reply information and the transmission date and time transmitted by the transmission means (k) are stored in the data storage section (4). Preferably, storage means (u) for storing is provided.

  In the above-mentioned preferable aspect of the sales promotion system according to the first aspect of the present invention, the transmission means (k) is notified that the free sample of the functional product has been shipped to the terminal device (TS) owned and managed by the supplier. Preferably, the method includes transmitting report information, and transmitting to the transmission means (m), the terminal device (TS) owned and managed by the supplier, the response information to the question regarding the functional product.

The sales promotion system according to the second aspect of the present invention is a means for the host computer (HC) to transmit and receive via the transmission / reception unit (1), the transmission / reception unit (2) and the transmission / reception unit (3),
When request information requesting a free sample of a functional product is received by the receiving means (d) from a terminal device (TC) owned and managed by the customer, the terminal device (TA) or supplier owned and managed by the agency A function product sample is received from the terminal device (TS) to be managed by the receiving means (j) for receiving the report information indicating that the sample of the functional product has been shipped and the terminal device (TC) owned and managed by the customer. Transmitting means (k) for transmitting report information notifying that the product has been shipped; or receiving means (d) from the terminal device (TC) owned and managed by the customer for requesting an answer to a question regarding a functional product In this case, the terminal device (TC) owned and managed by the customer and “customer / agency data associating a specific customer with the agency” stored in the data storage unit (4) are specified. A transmission means (m) for transmitting answer information about a question about a functional product to a terminal device (TA) owned and managed by an agent associated with the customer of
The report information and the reception date and time received by the receiving means (j) and the report information and the transmission date and time transmitted by the transmission means (m); or the reply information and the transmission date and time transmitted by the transmission means (k) are stored in the data storage section (4). Preferably, storage means (u) for storing is provided.

  In the above preferred embodiment of the promotional system in the second aspect of the present invention, the transmitting means (k) is owned by a terminal device (TA) and / or supplier owned and managed by an agent associated with a particular customer. Including transmitting report information notifying that the trial product of the functional product has been shipped to the terminal device (TS) to be managed, and sending to the terminal device (TS) owned and managed by the supplier On the other hand, it is preferable to include sending reply information to the question regarding the functional product.

  The receiving means (j) for receiving report information indicating that the sample of the functional product has been shipped from the terminal device (TA) owned / managed by the agency or the terminal device (TS) owned / managed by the supplier is the functional product. The fact that the sample was sent from the terminal device (TA or TS) owned and managed by each of the agents or suppliers that sent the sample by the transmission means (h) for sending the instruction information instructing the shipment of the sample, and Report information relating to the shipping date and time is transmitted, and this information is received by the host computer (HC).

  The transmission means (k) for transmitting the report information notifying that the free sample of the functional product has been shipped is the terminal device (TC) owned and managed by the customer and the terminal device owned and managed by the supplier. (TS) <Terminal 1>, or terminal device (TC), and terminal device (TA) and / or terminal device (TS) owned and managed by an agent associated with a specific customer On the other hand, the <second mode> is to transmit this report information. Even if the supplier sends a free sample, if the supplier has multiple terminal devices (TS), the terminal device (TS) of the department or person in charge who did not ship the free sample This report information will be sent to the customer (the same applies if the sample is sent by the agent, not the supplier). On the other hand, when an agent having only one terminal device (TA) ships a sample, this report information does not necessarily have to be transmitted to this terminal device (TA). This is because the transmission of this report information allows the customer to predict the approximate arrival date and time of the free sample, and the agent and the supplier can confirm that the free sample has been shipped.

  The transmission means (m) for transmitting the response information is a terminal device (TS) owned and managed by the supplier who has answered the question by the transmission means (i) for transmitting the instruction information for instructing an answer to the question regarding the functional product. The fact that the answer to the question was answered and the reply information regarding the date and time is sent to the host computer (HC), and the host computer (HC) owns and manages the terminal device (TC) owned by the customer and the terminal device owned and managed by the supplier (TS) <first mode>, or terminal device (TC), terminal device (TA) and terminal device (TS) owned and managed by an agent associated with a specific customer Second aspect>, the answer information is transmitted. By transmitting this response information, the customer can reconfirm the response, and the agent and the supplier can confirm that the response has been received. In addition, you may reply with respect to a question with this transmission means (i) not only the answered fact.

  The storage means (u) includes the report information and the reception date and time received by the reception means (j), the report information and the transmission date and time transmitted by the transmission means (k), or the reply information and the transmission date and time transmitted by the transmission means (m). Although it will not restrict | limit if it can be stored in a data storage part (4), It is preferable to associate these information with each specific customer and to store in a data storage part (4).

The sales promotion system according to the first aspect of the present invention is a means for the host computer (HC) to transmit and receive via the transmission / reception unit (1) and the transmission / reception unit (3),
When request information requesting a free sample of a functional product is received from the terminal device (TC) owned and managed by the customer by the receiving means (d), based on the evaluation completion time of the free sample by the customer included in the request information A transmission means (n) for transmitting request information for requesting a reply of the evaluation status to the terminal device (TC) owned and managed by the customer;
Receiving means (o) for receiving evaluation status reply information from a terminal device (TC) owned and managed by the customer;
A transmission means (p) for transmitting the evaluation status reply information and the reception date and time received by the reception means (o) to the terminal device (TS) owned and managed by the supplier;
The request information and transmission date and time transmitted by the transmission means (n), the reply information and reception date and time received by the reception means (o), and the transmission information and transmission date and time transmitted by the transmission means (p) are stored in the data storage unit (4). Preferably, storage means (v) for storing is provided.

The sales promotion system according to the second aspect of the present invention is a means for the host computer (HC) to send and receive via the transceiver (1), the transceiver (2) and the transceiver (3),
When request information requesting a free sample of a functional product is received from the terminal device (TC) owned and managed by the customer by the receiving means (d), based on the evaluation completion time of the free sample by the customer included in the request information A transmission means (n) for transmitting request information for requesting a reply of the evaluation status to the terminal device (TC) owned and managed by the customer;
Receiving means (o) for receiving evaluation status reply information from a terminal device (TC) owned and managed by the customer;
A terminal device (TA) owned and managed by an agency associated with a specific customer based on "customer / agency data associating a specific customer with an agency" stored in the data storage unit (4) And a transmission means (p) for transmitting the evaluation status reply information and the reception date and time received by the reception means (o) to the terminal device (TS) owned and managed by the supplier,
The request information and transmission date and time transmitted by the transmission means (n), the reply information and reception date and time received by the reception means (o), and the transmission information and transmission date and time transmitted by the transmission means (p) are stored in the data storage unit (4). Preferably, storage means (v) for storing is provided.

  When the receiving means (d) receives the request information for requesting a sample of the functional product from the terminal device (TC) owned and managed by the customer, the transmitting means (n) receives the sample by the customer included in the request information. Based on the evaluation completion time of the product, request information requesting a reply of the evaluation status is transmitted to the terminal device (TC) owned and managed by the customer. This request information includes question information asking whether the evaluation has been completed, question information asking when the evaluation is complete if the evaluation has not been completed, and whether to request contact or interview with the supplier representative. Includes question information and other question information that asks for other requests. An example of the request information is request information as shown in FIG. This transmission means (n) is transmitted on the date and time preset by the supplier based on the evaluation completion time, but is repeatedly transmitted until the reply information of the evaluation status from the customer is received. This repeat period can be freely set by the supplier.

  The receiving means (o) receives the evaluation status reply information from the terminal device (TC) owned and managed by the customer based on the transmitting means (n).

  The sending means (p) is the <first mode> or specific customer for the terminal device (TS) owned and managed by the supplier with respect to the evaluation status reply information and the reception date and time received by the receiving means (o). <Second mode> is transmitted to the terminal device (TA) and the terminal device (TS) owned and managed by the agency associated with. Based on this information, the agent or supplier (department or person in charge) can know the evaluation status of the customer's free sample, and the agent and / or the person in charge can contact or interview to discuss the business (further evaluation Whether or not required, purchase quantity, purchase frequency, selling price, etc.) can be advanced.

  The storage means (v) stores the request information and transmission date and time transmitted by the transmission means (n), the reply information and reception date and time received by the reception means (o), and the transmission information and transmission date and time transmitted by the transmission means (p). Although it will not restrict | limit if it can be stored in a data storage part (4), It is preferable to associate these information with each specific customer and to store in a data storage part (4).

  In the sales promotion system of the present invention, the terminal device (TS) owned and managed by the supplier is the terminal device (TSS) owned and managed by the department in charge of shipping the trial product of the functional product. It is preferably at least one selected from the group consisting of a terminal device (TSQ) owned and managed by the responding department and a department (TSP) in charge of sales promotion.

In the sales promotion system of the present invention, it is preferable that a terminal device (TSS) owned and managed by a department in charge of shipping a free sample of a functional product is connected to the free shipping system of the free sample.
The automatic sample shipping system preferably includes automatic sample filling means, shipping label printing means, sample container packing means, and shipping label sticking means on the packing material.
The automatic filling means for free samples is dedicated to functional products based on information (type of functional products, content, number, etc.) from the terminal equipment (TSS) owned and managed by the department in charge of shipping the free samples of functional products The container is automatically filled, and a known automatic filling machine or the like can be applied. This automatic filling means preferably includes printing the name of the functional product on a label and sticking it on a dedicated container. The shipping label printing means automatically prints the shipping label based on information from the terminal device (TSS) (shipping address, telephone number, recipient name, etc.). Machine can be applied. In addition, according to the information from the terminal device (TSS), a special container filled with the free sample is automatically put in the packing material, and the cushioning material is used if necessary. Is inserted and sealed, and then a shipping label is affixed, and a known packing and pasting machine can be applied.

Information and transmission date and time related to the functional product transmitted by the transmission unit (a), request information and reception date and time received by the reception unit (b), additional information and transmission date and time related to the functional product transmitted by the transmission unit (c), and reception unit Comprising storage means (s) for storing in the data storage part (4) the request information and the reception date and time received by (d), the transmission information and the transmission date and time transmitted by the transmission means (e) ;
Functional products is to actually try can not be determined whether it is really goods to be purchased must try industrial chemicals der Ru gist points.

Information and transmission date and time related to the functional product transmitted by the transmission means (a), request information and reception date and time received by the reception means (b), additional information and transmission date and time related to the functional product transmitted by the transmission means (c), and reception means ( The storage storing the request information and the reception date and time received by d), the transmission information and the transmission date and time transmitted by the transmission means (e), and the transmission information and the transmission date and time transmitted by the transmission means (f) in the data storage unit (4) Means (s) ;
Functional products is to actually try can not be determined whether it is really goods to be purchased must try industrial chemicals der Ru gist points.

Characterized promotional system of the present invention includes a host computer (HC) that supplier to sell functional products owned and managed, the terminal device specific agency on behalf of the supplier owned and managed and (TA), the specific number A terminal device (TC) owned and managed by a customer and a terminal device (TS) owned and managed by a supplier , connected via the Internet or an intranet,
A transmission / reception unit (1) that allows a host computer (HC) to transmit / receive to / from a terminal device (TC) owned and managed by a customer via the Internet, and a terminal device (TA) owned and managed by a specific agent A transmission / reception unit (2) that can transmit and receive via the Internet, a transmission / reception unit (3) that can transmit and receive via the Internet or intranet to and from a terminal device (TS) owned and managed by the supplier, and a number of specific customers information data, information data relating to a particular agency, and a data storage unit that can store customer and agents data and reception date and time data associated with the specific agency with a particular customer (4) relates;

A means for the host computer (HC) to send and receive via the transceiver (1),
A transmission means (a) for transmitting information relating to a functional product to a terminal device (TC) owned and managed by the customer ;
Receiving means (b) for receiving request information for requesting additional information related to the functional product from a terminal device (TC) owned and managed by the customer ;
Transmission means (c) for transmitting additional information related to the functional product to a terminal device (TC) owned and managed by the customer ;

The host computer (HC) is means for transmitting and receiving through the transmission / reception unit (1), transmission / reception unit (2) and transmission / reception unit (3),
Receiving means (d) for receiving from the terminal device (TC) owned and managed by the customer request information for requesting either additional information related to the functional product, a free sample of the functional product or an answer to the question regarding the functional product ;
A transmission means (e) for transmitting the request information received by the reception means (d) and the reception date and time to the terminal device (TS) owned and managed by the supplier ;
A terminal owned and managed by a specific agency associated with a specific customer based on “customer / agency data associating a specific customer with a specific agency” stored in the data storage unit (4) Transmission means (f) for transmitting the request information received by the reception means (d) and the reception date and time to the apparatus (TA);

Claims (14)

A host computer (HC) owned and managed by a supplier selling functional products, a terminal device (TC) owned and managed by a specific number of customers, and a terminal device (TS) owned and managed by a supplier are the Internet or an intranet. A system connected via
Between the transmission / reception unit (1) that allows the host computer (HC) to transmit / receive to / from the terminal device (TC) owned and managed by the customer via the Internet, and the terminal device (TS) owned and managed by the supplier A transmission / reception unit (3) that can transmit and receive via the Internet or an intranet, and a data storage unit (4) that can store information data and transmission / reception date / time data regarding a specific number of customers;

A means for the host computer (HC) to send and receive via the transceiver (1),
A transmission means (a) for transmitting information relating to a functional product to a terminal device (TC) owned and managed by the customer;
Receiving means (b) for receiving request information for requesting additional information related to the functional product from a terminal device (TC) owned and managed by the customer;
Transmission means (c) for transmitting additional information related to the functional product to a terminal device (TC) owned and managed by the customer;

A means for the host computer (HC) to send and receive via the transceiver (1) and the transceiver (3),
Receiving means (d) for receiving from the terminal device (TC) owned and managed by the customer request information for requesting either additional information related to the functional product, a free sample of the functional product or an answer to the question regarding the functional product;
A transmission means (e) for transmitting the request information received by the reception means (d) and the reception date and time to a terminal device (TS) owned and managed by the supplier;

Information and transmission date and time related to the functional product transmitted by the transmission unit (a), request information and reception date and time received by the reception unit (b), additional information and transmission date and time related to the functional product transmitted by the transmission unit (c), and reception unit A sales promotion system comprising storage means (s) for storing the request information and the reception date and time received by (d), the transmission information and the transmission date and time transmitted by the transmission means (e) in the data storage section (4). . A means for the host computer (HC) to send and receive via the transceiver (1) and the transceiver (3),
Transmission means (g) for transmitting additional information related to the functional product to the terminal device (TC) owned and managed by the customer;
A transmission means (h) for transmitting instruction information for instructing shipping of a functional product free sample to a terminal device (TS) owned and managed by the supplier; or
A transmission means (i) for transmitting instruction information for instructing an answer to a question about a functional product to a terminal device (TS) owned and managed by a supplier;

The additional information and the transmission date and time transmitted by the transmission unit (g), the instruction information and the transmission date and time transmitted by the transmission unit (h), or the instruction information and the transmission date and time transmitted by the transmission unit (i) are stored in the data storage unit (4). The sales promotion system according to claim 1, further comprising storage means (t) for storing. A means for the host computer (HC) to send and receive via the transceiver (1) and the transceiver (3),
When request information for requesting a trial product of a functional product is received from the terminal device (TC) owned / managed by the customer by the receiving means (d), the trial product of the functional product is received from the terminal device (TS) owned / managed by the supplier. Transmission for transmitting report information notifying that the free sample of the functional product has been shipped to the receiving means (j) for receiving the report information indicating that the product has been shipped and the terminal device (TC) owned and managed by the customer. Means (k); or terminal device (TC) owned and managed by the customer when the request information requesting an answer to the question about the functional product is received from the terminal device (TC) owned and managed by the customer by the receiving means (d) ) With a transmission means (m) for transmitting response information to questions regarding functional products,
Report information and reception date and time received by the receiving means (j) and report information and transmission date and time sent by the sending means (k), or reply information and transmission date and time sent by the sending means (m) are stored in the data storage section (4). The sales promotion system according to claim 1 or 2, further comprising storage means (u) for storing. Including transmitting to the transmission means (k) report information informing the terminal device (TS) owned and managed by the supplier that the sample of the functional product has been shipped;
4. The sales promotion system according to claim 3, further comprising transmitting to the transmission means (m) response information to the question about the functional product to the terminal device (TS) owned and managed by the supplier. A means for the host computer (HC) to send and receive via the transceiver (1) and the transceiver (3),
When request information requesting a free sample of a functional product is received from the terminal device (TC) owned and managed by the customer by the receiving means (d), based on the evaluation completion time of the free sample by the customer included in the request information A transmission means (n) for transmitting request information for requesting a reply of the evaluation status to the terminal device (TC) owned and managed by the customer;
Receiving means (o) for receiving evaluation status reply information from a terminal device (TC) owned and managed by the customer;
A transmission means (p) for transmitting the evaluation status reply information and the reception date and time received by the reception means (o) to the terminal device (TS) owned and managed by the supplier;
The request information and transmission date and time transmitted by the transmission means (n), the reply information and reception date and time received by the reception means (o), and the transmission information and transmission date and time transmitted by the transmission means (p) are stored in the data storage unit (4). The sales promotion system according to any one of claims 1 to 4, further comprising storage means (v) for storing. The terminal device (TS) owned and managed by the supplier is owned and managed by the department responsible for shipping functional product free samples. The sales promotion system according to any one of claims 1 to 5, which is at least one selected from the group consisting of a terminal device (TSQ) and a department (TSP) in charge of sales promotion. Host computers (HC) owned and managed by suppliers selling functional products, terminal devices (TA) owned and managed by agents acting on behalf of suppliers, and terminal devices (TC) owned and managed by a large number of customers And a terminal device (TS) owned and managed by the supplier connected via the Internet or an intranet,
Between the terminal device (TA) owned and managed by the agency and the transmission / reception unit (1) that can be transmitted and received via the Internet between the host computer (HC) and the terminal device (TC) owned and managed by the customer Information on a large number of customers, and a transmission / reception unit (2) that can be transmitted / received via the Internet and a terminal device (TS) owned and managed by the supplier via the Internet or intranet A data storage unit (4) capable of storing data, information data on agents, customer / agent data relating a specific customer and agent, and transmission / reception date / time data;

A means for the host computer (HC) to send and receive via the transceiver (1),
A transmission means (a) for transmitting information relating to a functional product to a terminal device (TC) owned and managed by the customer;
Receiving means (b) for receiving request information for requesting additional information related to the functional product from a terminal device (TC) owned and managed by the customer;
Transmission means (c) for transmitting additional information related to the functional product to a terminal device (TC) owned and managed by the customer;

The host computer (HC) is means for transmitting and receiving through the transmission / reception unit (1), transmission / reception unit (2) and transmission / reception unit (3),
Receiving means (d) for receiving from the terminal device (TC) owned and managed by the customer request information for requesting either additional information related to the functional product, a free sample of the functional product or an answer to the question regarding the functional product;
A transmission means (e) for transmitting the request information received by the reception means (d) and the reception date and time to the terminal device (TS) owned and managed by the supplier;
A terminal device (TA) owned and managed by an agency associated with a specific customer based on "customer / agency data associating a specific customer with an agency" stored in the data storage unit (4) A transmission means (f) for transmitting the request information received by the reception means (d) and the reception date and time;

Information and transmission date and time related to the functional product transmitted by the transmission means (a), request information and reception date and time received by the reception means (b), additional information and transmission date and time related to the functional product transmitted by the transmission means (c), and reception means ( The storage storing the request information and the reception date and time received by d), the transmission information and the transmission date and time transmitted by the transmission means (e), and the transmission information and the transmission date and time transmitted by the transmission means (f) in the data storage unit (4) A sales promotion system comprising means (s). The host computer (HC) is means for transmitting and receiving through the transmission / reception unit (1), transmission / reception unit (2) and transmission / reception unit (3),
Transmission means (g) for transmitting additional information related to the functional product to the terminal device (TC) owned and managed by the customer;
Terminal device (TA) owned and managed by the agency associated with the specific customer based on the “customer / agency data associating the specific customer with the agency” stored in the data storage unit (4) Or a transmission means (h) for transmitting instruction information for instructing shipping of a functional product sample to a terminal device (TS) owned and managed by the supplier; or
A transmission means (i) for transmitting instruction information for instructing an answer to a question about a functional product to a terminal device (TS) owned and managed by a supplier;
The additional information and the transmission date and time transmitted by the transmission unit (g), the instruction information and the transmission date and time transmitted by the transmission unit (h), or the instruction information and the transmission date and time transmitted by the transmission unit (i) are stored in the data storage unit (4). The sales promotion system according to claim 7, further comprising storage means (t) for storing. The host computer (HC) is means for transmitting and receiving through the transmission / reception unit (1), transmission / reception unit (2) and transmission / reception unit (3),
When request information requesting a free sample of a functional product is received by the receiving means (d) from a terminal device (TC) owned and managed by the customer, the terminal device (TA) or supplier owned and managed by the agency A function product sample is received from the terminal device (TS) to be managed by the receiving means (j) for receiving the report information indicating that the sample of the functional product has been shipped and the terminal device (TC) owned and managed by the customer. Transmitting means (k) for transmitting report information notifying that the product has been shipped; or receiving means (d) from the terminal device (TC) owned and managed by the customer for requesting an answer to a question regarding a functional product In this case, the terminal device (TC) owned and managed by the customer and “customer / agency data associating a specific customer with the agency” stored in the data storage unit (4) are specified. A transmission means (m) for transmitting answer information about a question about a functional product to a terminal device (TA) owned and managed by an agent associated with the customer of
Report information and reception date and time received by the receiving means (j) and report information and transmission date and time sent by the sending means (k), or reply information and transmission date and time sent by the sending means (m) are stored in the data storage section (4). The sales promotion system according to claim 7 or 8, comprising storage means (u) for storing. A functional product sample is sent to the terminal device (TA) owned and managed by the agent associated with a specific customer and / or the terminal device (TS) owned and managed by the supplier. Including sending report information to inform you that
The sales promotion system according to claim 9, further comprising: transmitting, to the transmission means (m), response information regarding the question regarding the functional product to the terminal device (TS) owned and managed by the supplier. The host computer (HC) is means for transmitting and receiving through the transmission / reception unit (1), transmission / reception unit (2) and transmission / reception unit (3),
When request information requesting a free sample of a functional product is received from the terminal device (TC) owned and managed by the customer by the receiving means (d), based on the evaluation completion time of the free sample by the customer included in the request information A transmission means (n) for transmitting request information for requesting a reply of the evaluation status to the terminal device (TC) owned and managed by the customer;
Receiving means (o) for receiving evaluation status reply information from a terminal device (TC) owned and managed by the customer;
A terminal device (TA) owned and managed by an agency associated with a specific customer based on "customer / agency data associating a specific customer with an agency" stored in the data storage unit (4) And a transmission means (p) for transmitting the evaluation status reply information and the reception date and time received by the reception means (o) to the terminal device (TS) owned and managed by the supplier,
The request information and transmission date and time transmitted by the transmission means (n), the reply information and reception date and time received by the reception means (o), and the transmission information and transmission date and time transmitted by the transmission means (p) are stored in the data storage unit (4). The sales promotion system according to any one of claims 7 to 10, further comprising storage means (v) for storing. The terminal device (TS) owned and managed by the supplier is owned and managed by the department responsible for shipping functional product free samples. The sales promotion system according to any one of claims 7 to 11, which is at least one selected from the group consisting of a terminal device (TSQ) and a department (TSP) in charge of sales promotion. The sales promotion system according to claim 6 or 12, wherein a terminal device (TSS) owned and managed by a department in charge of shipping a functional product free sample is connected to a free sample automatic shipping system. 14. The sales promotion system according to claim 13, wherein the automatic sample shipping system includes automatic sample filling means, shipping label printing means, sample container packing means, and shipping label sticking means on the packing material.

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