JPWO2009028069A6 - Content provision control method, apparatus, and system - Google Patents

Abstract

A content holder can secure the display location, display position, and playback order of his / her content on the screen of a content viewer terminal by himself / herself.
A content sharing service in which content uploaded by a content owner via a network from a content owner terminal is published to the content viewer terminal with an advertisement, and a part of the advertising fee is distributed as a share of the content owner. The content owner can set a distribution rate indicating a ratio of distributing the share of the content owner to the content viewer. When the content viewer terminal is accessed, the viewer distribution value obtained by multiplying the value related to the advertising fee by the value of the distribution rate is calculated for each content, and represents the image of each content and the viewer distribution value corresponding to the content. According to the priority based on the viewer distribution value, the display is displayed at different coordinate positions or different time frames on the screen.

Description

  The present invention relates to a content providing control method, apparatus, and system, and in particular, the content uploaded by a content owner via a network is disclosed to the content viewer with an advertisement, and a part of the advertising fee is provided to the content owner. The present invention relates to a content provision control method, apparatus, and system in a content sharing service that is distributed as a share.

  There is known a content sharing service that allows a user, that is, a content viewer, to reproduce or share content such as a moving image, a still image, or audio uploaded by a content owner via a network such as the Internet. Such services are generally provided through a specific website on the Internet called a content posting site, a content sharing site, or a video posting site (hereinafter collectively referred to as “content posting site”) (for example, (There are YouTube and LLC websites and Japanese websites identified by the URLs of http://www.youtube.com/ and http://jp.youtube.com/).

  In a content posting site, a thumbnail of a predetermined number of contents is displayed in a predetermined condition, for example, by category, new arrival order, and in the order of higher user evaluation so that the user can easily find specific content desired from a large number of contents. Various web pages listed according to the above conditions are prepared. For example, when there is a user who wants to search for content in the order of new arrival, the user sends a predetermined request to the content posting site, so that the content selection screen web page listing the content in order of new arrival is displayed on the user terminal together with the advertisement. Can be made.

  By the way, since the conventional content sharing service is operated using the advertising fee paid by the advertiser as a source of income, the user can often view the content free of charge, but as an example of improving it, the content owner, that is, the content A service for distributing a part of the advertising fee to a contributor has been proposed (for example, Patent Document 1 and Patent Document 2). On the other hand, a service that returns a part of the advertising fee paid by the advertiser to users who access the content has also been proposed (for example, Patent Document 3).

JP 2002-92347 A JP 2002-183354 A JP 2002-329131 A

  In the content publishing method disclosed in Patent Document 1, the content creator can only publish the content, and since the copyright usage fee that should be generated when using the content cannot be obtained, the willingness to create the content is long-lasting. In order to solve the problem that the quality and quantity of registered content will decrease with the passage of time, the number of users will be reduced, and advertisement will be difficult to be attached. The department is credited to the content creator's account as a royalty fee.

  In the content distribution method disclosed in Patent Document 2, a community space is provided to allow general users to freely publish and browse content without various troublesome processes related to the rights related to the content. As a problem, a part of the advertising fee received from the advertiser is distributed to the content owner.

  In the content distribution method disclosed in Patent Document 3, when the content requested for access includes an advertisement that is not related to the original purpose, if the user is charged up to the communication fee for the advertisement, the use of the user is promoted. However, in order to solve the problem that the service is delayed, a part of the advertising fee is returned to the user who accesses the content with the advertisement.

  Distributing a portion of the advertising fee to content owners as in Patent Documents 1 and 2, increasing content owners' willingness to create content and improving both the quality and quantity of content posted on conventional content posting sites The effect that it can be expected can be expected. Moreover, when returning to the user who watched the content as in Patent Document 3, a privilege (acquisition of points worth exchanged for products, etc.) by free viewing becomes one of the attractions of the service, increasing the number of users, In addition, it is possible to expect an effect that the number of content viewing times per user can be increased. Therefore, if there is a site that offers such an improved content sharing service, the advertisements there are considered more efficient and effective than the advertisements on the traditional content posting sites and attract more ads As a result, the content owner, the user, the advertiser, and the service provider may be profitable as a result.

  However, even with this improved service, it can be said that the essential problems of this type of content sharing service have not been solved from the viewpoint of content owners. That is, even if the content owner expects many users to see the content and uploads it, the number of content that has been posted and will be posted later is enormous. There was a problem of being buried in the content. Fortunately, certain content will not be visible to the user unless there is a circumstance such as the service operator's eyes being caught, an unexpected title attracting the user's interest, or rumors on the Internet spreading its presence. It is not specially treated to give you more opportunities to touch. In addition, even though content owners can easily search for some users by carefully considering and entering keywords to be included in content titles and tag information when posting content, In the end, I had to rely on luck to decide if it would be received or buried.

  Therefore, the present invention provides a content providing control method, device, and the like that enable a content owner to secure the display location and display position of the content on the screen of the content viewer terminal and the playback order by itself. And to provide a system.

  In order to achieve the above-described object, the present invention publishes content uploaded by a content owner from a content owner terminal via a network to the content viewer terminal with an advertisement, and a part of the advertising fee is included in the content owner. In the content sharing service that distributes as a share of content, the content holder can set a distribution rate that represents the proportion of the content owner's share distributed to content viewers. A viewer distribution value obtained by multiplying the value by the distribution rate is calculated for each content, and an image of each content and a display indicating the viewer distribution value corresponding to the content are based on the viewer distribution value. Displayed at different coordinate positions on the screen or in different time frames according to the specified priority A.

More specifically, according to the present invention, the content uploaded by the content owner via the network from the content owner terminal is disclosed to the content viewer terminal with an advertisement, and a part of the advertising fee is shared with the content owner. A content providing control method in a content sharing service to be distributed as follows, including the following processing steps executed by a computer.
(A) Register content information including a content ID of each content and a distribution ratio value indicating a ratio of distributing the share of the content owner to the content viewer set by the content owner in the content information database. ,
(B) register advertising information including the advertising ID of each advertisement and the value related to the advertising fee set by the advertiser or advertising agency in the advertising information database;
(C) When the content viewer terminal is accessed, the distribution rate data is acquired from the content information database, the data related to the advertising fee is acquired from the advertising information database, and the value of the distribution rate is set as the value related to the advertising fee. Calculate the audience distribution value multiplied for each content,
(D) Screen information for displaying the content with the advertisement on the display unit of the content viewer terminal is created based on the calculated viewer distribution value, the content information, and the advertisement information. In the screen information creation step, an image of each content and a display indicating a viewer distribution value corresponding to the content are displayed at different coordinate positions or different time frames on the screen according to the priority based on the viewer distribution value. As described above, the screen information incorporating the content ID and the advertisement ID is created, and (e) the created screen information is provided to the content viewer terminal.

According to one embodiment of the present invention, the content provision control method of the present invention comprises:
(F) A storage unit having a first storage area and a second storage area is provided, and content information extracted from the content information database in descending order of distribution rate is temporarily stored in the first storage area. Temporarily storing the advertisement information extracted from the advertisement information database in the second storage area;
The screen information creation step (d) includes, as the screen information, a description for displaying a Web page in which thumbnails of a predetermined number of contents are listed according to the priority on the display unit of the content viewer terminal. The screen information file is created, and the calculation step (c) is performed from the first storage area of the storage unit each time the first display of the Web page or the update of the Web page is requested. Acquire distribution ratio data for a predetermined number or less, and calculate the audience distribution value of each content by multiplying the value of each acquired distribution ratio by the value related to the advertising fee acquired from the second storage area of the storage unit. To do,
It is characterized by.

According to another embodiment of the present invention, a content provision control method of the present invention includes:
(G) providing a storage unit having a first storage area and a second storage area, temporarily storing content information extracted from the content information database in descending order of distribution rate in the first storage area; A step of temporarily storing, in the second storage area, the advertisement information having the highest value related to the advertisement fee extracted from the advertisement information database,
The screen information creation step (d) includes, as the screen information, a description for displaying a Web page in which thumbnails of a predetermined number of contents are listed according to the priority on the display unit of the content viewer terminal. The screen information file is created, and the calculation step (c) is performed from the first storage area of the storage unit each time the first display of the Web page or the update of the Web page is requested. Acquire distribution ratio data for a predetermined number or less, and calculate the audience distribution value of each content by multiplying the value of each acquired distribution ratio by the value related to the advertising fee acquired from the second storage area of the storage unit. To do,
It is characterized by.

According to another embodiment of the present invention, a content provision control method of the present invention includes:
(H) further including a step of providing a storage unit and temporarily storing information necessary for creating the screen information in the storage unit;
The screen information creation step (d) includes, as the screen information, a screen information file including a description for causing a display screen of the content viewer terminal to display a playback screen on which a content video is played according to the priority. Is to create
The calculation step (c) obtains distribution rate data from the content information extracted in descending order of distribution rate from the content information database when at least the first playback screen is requested, and each of the acquired distribution rates Is multiplied by the value related to the advertising fee of the advertising information obtained from the advertising information database to calculate the viewer distribution value of each content,
Associating the viewer distribution value with the content information and the advertisement information, temporarily storing in the storage unit in descending order of the viewer distribution value,
The screen information creation step (d) obtains the associated information from the storage unit in descending order of viewer distribution values and creates the screen information file;
It is characterized by.

According to still another embodiment of the present invention, a content provision control method of the present invention includes:
(H) further including a step of providing a storage unit and temporarily storing information necessary for creating the screen information in the storage unit;
The screen information creation step (d) includes, as the screen information, a screen information file including a description for causing a display screen of the content viewer terminal to display a playback screen on which a content video is played according to the priority. Is to create
The calculation step (c)
When at least the first playback screen is requested, the distribution rate data is acquired from the content information extracted from the content information database in descending order of the distribution rate, and is extracted from the advertising information database in descending order of the data related to the advertising fee. Get data on advertising charges from the advertising information
The obtained distribution rate data and the data related to the advertising fee are associated in descending order and multiplied by these values to calculate the viewer distribution value of each content,
The viewer distribution value is associated with the content information and the advertisement information, temporarily stored in the storage unit in descending order of the viewer distribution value, and the screen information creation step (d) Obtaining the attached information in descending order of viewer distribution values and creating the screen information file,
It is characterized by.

Furthermore, the present invention provides a content that is uploaded by a content owner via a network from a content owner terminal to the content viewer terminal with an advertisement, and distributes a part of the advertising fee as a share of the content owner. A content provision control device in a shared service,
A content information database in which content information including a content ID of each content and a distribution rate value representing a ratio of distributing the share of the content owner to the content viewer set by the content owner is registered;
An advertisement information database in which advertisement information including an advertisement ID of each advertisement and a value related to an advertisement fee set by an advertiser or an advertisement agency is registered;
When the content viewer terminal is accessed, the distribution rate data is acquired from the content information database, the advertisement fee data is acquired from the advertisement information database, and the value related to the advertisement fee is multiplied by the distribution rate value. A calculation unit that calculates a user distribution value for each content;
Screen information for displaying content with an advertisement on the display unit of the content viewer terminal is created based on the viewer distribution value calculated by the calculation unit, the content information, and the advertisement information, and the content viewing Screen information creation unit to be provided to the user terminal,
Including
In the display unit of the content viewer terminal, the screen information creation unit is configured such that an image of each content and a display representing a viewer distribution value corresponding to the content are in accordance with a priority based on the viewer distribution value. Creating screen information incorporating the content ID and advertisement ID to be displayed at different coordinate positions or different time frames of the screen;
It is characterized by.

Furthermore, the present invention provides a content that is uploaded by a content owner via a network from a content owner terminal to the content viewer terminal with an advertisement, and distributes a part of the advertising fee as a share of the content owner. A content provision control system in a shared service,
When a content owner uploads content, the content owner manipulates the content to set information that includes at least a distribution ratio value that represents the proportion of the content owner's share to the content viewers. Content owner terminal to be
When requesting an advertisement, an advertiser terminal operated by an advertiser or an agency to set information including the value related to the advertisement fee for the advertisement,
A content viewer terminal that is operated by the content viewer from time to time in order to view content with advertisements,
A content provision control device in which the content owner terminal, the advertiser terminal, and the content viewer terminal are connected via a network;
Including
The content provision control device includes:
A content information database in which content information including a content ID of each content and a distribution rate value set by the content owner is registered;
An advertisement information database in which advertisement information including an advertisement ID of each advertisement and a value related to an advertisement fee set by the advertiser or an agency is registered;
When the content viewer terminal is accessed, the distribution rate data is acquired from the content information database, the advertisement fee data is acquired from the advertisement information database, and the value related to the advertisement fee is multiplied by the distribution rate value. A calculation unit that calculates a user distribution value for each content;
Screen information for displaying the content with advertisement on the display unit of the content viewer terminal is created based on the viewer distribution value calculated by the calculation unit, the content information and the advertisement information, and the content viewing Screen information creation unit to be provided to the user terminal,
Including
In the display unit of the content viewer terminal, the screen information creation unit is configured such that an image of each content and a display indicating a viewer distribution value corresponding to the content are in accordance with a priority based on the viewer distribution value. Create screen information incorporating the content ID and advertisement ID so that they are displayed at different coordinate positions or different time frames of the screen,
The content viewer terminal receives the created screen information, and uses the content ID and the advertisement ID to display an image representing each content image and a viewer distribution value corresponding to the content. Displayed on the display of
It is characterized by.

  According to the present invention, a function value obtained by multiplying the value related to the advertising fee set by the advertiser and the value of the distribution rate set by the content owner is obtained as the viewer distribution value for each content. Content owners will reduce their share of advertising fees the higher the distribution rate is set, but based on the high viewer distribution value, the display position and display time frame on the screen Higher priority can be secured. In other words, according to the present invention, the content owner can control the ratio of distribution from his share to the content viewer to a desired value, so that his / her content can be seen by the content viewer. It becomes possible to set independently whether to become.

  Today, in various service industries, it is no longer common to provide benefits such as the acquisition of points according to the purchase amount of a product or the use amount of a service and the return of the points. According to the present invention, since the content viewer is provided with a privilege that a part of the share of the content owner is distributed to the content viewer, if the content viewer is oriented to this privilege, the share of the self is as large as possible The user should act with the intention of acquiring more benefits by viewing the content, that is, the content having a large audience distribution value. However, according to the present invention, the image of each content and the display indicating the viewer distribution value corresponding to the content are displayed at different coordinate positions or different time frames on the screen according to the priority based on the viewer distribution value. Therefore, there is a need for content owners who want to increase the opportunities for content viewers to see even if they reduce their share, and a need for privilege-oriented content viewers who want to acquire more benefits. Are satisfied at the same time. As a result, in the content sharing service to which the present invention is applied, the use of the content owner and the content viewer is further promoted, and the advertiser can obtain high advertising efficiency or advertising effect by placing an advertisement in the service. Become.

  Consider the economic advantage that the present invention brings to content owners by taking as an example a billing model in which the advertising fee is calculated based on the advertising unit price per impression (impression) and the number of exposures. In this billing model, if content owners want to increase their revenue, many viewers must see their content. However, even if the content owner sets the distribution rate low so as to increase his share of the advertising fee, it does not necessarily increase the income. This is because there are too few opportunities for viewers to see (or too short a period of time) to increase the number of exposures of the advertisement. According to the present invention, if the content owner sets the distribution rate high, the proportion of his share in the advertising fee may be small, and thus income may decrease. However, in this setting, since the viewer distribution value is high, the display priority is also high, and the opportunity for the content to be seen by the viewer can be increased. In other words, even if the distribution ratio is set high and the share per exposure is reduced, the display priority is high, and as a result, more viewers can see the content. It becomes possible.

  The above objects and advantages of the present invention and other objects and advantages will be more clearly understood through the following description of embodiments. However, the embodiments described below are merely examples, and the present invention is not limited to these.

It is a figure which shows schematic structure about one embodiment of the content sharing system 1 to which this invention is applied. It is a figure explaining the relationship between an advertising unit price, the share of a content owner, and a viewer distribution value in the case of a predetermined distribution rate. It is a figure explaining the relationship between an advertisement unit price, a content owner's share, and a viewer distribution value in the case of a predetermined distribution rate, considering each share of a site operator and a service provider. It is a block diagram which shows the functional structure of the content sharing system 1 which concerns on 1st Embodiment. It is a figure which shows an example of the record format of content information DB213 and advertisement information DB217. 3 is a flowchart showing an example of the operation of the content sharing system 1. It is a flowchart which shows the continuation of the flowchart of FIG. It is a flowchart which shows the detail of the content display priority control process performed in step S104 of FIG. FIG. 8 is a conceptual diagram drawn with particular attention to acquisition of predetermined information from a database and screen display among the processing from step S101 to step S109 shown in FIGS. It is a flowchart which shows another example of a content display priority control process. It is another example of a content selection screen. It is a block diagram which shows the functional structure of the content sharing system 2 which concerns on 2nd Embodiment. 5 is a flowchart showing an example of the operation of the content sharing system 2. It is a flowchart which shows the detail of the content reproduction priority control process performed in FIG.13 S304. It is a flowchart which shows another example of a content reproduction priority control process. FIG. 13 is a conceptual diagram similar to FIG. 9 of the first embodiment, drawn with particular attention to the acquisition of predetermined information from the database and the screen display among the processing from step S301 to step S306 shown in FIG. is there. It is a figure which shows the detailed example of the content continuous viewing-and-listening screen 157. FIG.

Explanation of symbols

1 Content Sharing System 11 Content Owner Terminal 13 Advertiser Terminal 15 Content Viewer Terminal 20 Service Provider Device 21 Content Sharing Management Server 23 Content Server 25 Advertising Server 30 Network

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings.
FIG. 1 is a diagram showing a schematic configuration of one embodiment of a content sharing system 1 to which the present invention is applied. As shown in FIG. 1, the content sharing system 1 includes a content owner terminal 11, an advertiser terminal 13, a content viewer terminal 15, and a service provider device 20, and is connected to each other via a network 30.

  The content owner terminal 11 (hereinafter sometimes simply referred to as “owner terminal”) is a variety of contents such as video and audio recorded by a digital camera, video camera, mobile phone or other device, or such device. Is a terminal device installed at the content owner's home or the like for uploading the content produced by editing, processing, etc. to the service provider device 20, specifically a personal computer, Various devices such as a PDA, a mobile phone, a television receiver having a communication function (bidirectional communication function), and a television broadcast receiver. The owner terminal 11 is preferably equipped with a web browser capable of browsing a web page, and receives the information of the web page and displays it on the display unit by the function of the web browser. Registration data and content data can be transferred to the service provider device 20. In the present invention, “content owner” means strictly limiting to a copyright holder who has a legal right (typically a copy right, a public transmission right, etc. under the Copyright Act). It is understood to include those who post or upload content in order to publish or share content.

  As will be described later, the advertiser terminal 13 is a terminal device used by an advertiser who requests an advertisement in a service in which content with advertisement is provided from the service provider device 20 to the viewer terminal 15, and is a personal computer. Preferably, a web browser capable of browsing web pages is installed. In addition, the person who operates the advertiser terminal 13 is not limited to the advertiser himself who orders the advertisement, and a contractor or an individual who performs various kinds of mediation business related to advertisement production, advertisement agency, or advertisement on behalf of the advertiser. It is of course possible to operate the advertiser terminal 13. In the present invention, “advertiser or advertising agency” (these may be collectively referred to simply as “advertiser”) is understood to include all of these persons.

  The content viewer terminal 15 (hereinafter simply referred to as “viewer terminal”) is a terminal device installed at the home or the like of a user who views various contents, and specifically includes a personal computer, a PDA, Various devices such as a mobile phone, a television receiver having a communication function (bidirectional communication function), and a television broadcast receiver. The viewer terminal 15 is preferably equipped with a web browser capable of browsing web pages, and displays web pages such as a content display request screen, a content selection screen, and a content viewing screen described later by the function of the web browser. In addition, according to an operation for selecting content on the content selection screen, the content data can be streamed or downloaded for playback.

  Although not shown here, each of the owner terminal 11, the advertiser terminal 13, and the viewer terminal 15 includes a CPU, a storage device such as a ROM or a hard disk, an I / F unit such as a RAM and a USB (Universal Serial Bus), A communication control unit, an input device such as a keyboard and a mouse, and a display unit can be included. The CPU provided in each terminal reads out the program stored in the storage device, develops and executes it in the work area of the RAM, and controls each part of the I / F unit, communication control unit, input device, and display unit. .

The service provider device 20 includes a content sharing management server 21, a content server 23, and an advertisement server 25, which are connected to each other via a network 30.
The service providing device 20 publishes the content uploaded by the content owner from the owner terminal 11 via the network 30 to the viewer terminal 15 with an advertisement, and distributes a part of the advertising fee as a share of the content owner. Provide content sharing services.

  The content sharing management server 21 (hereinafter, also simply referred to as “management server”) is a server that performs basic processing necessary for the content sharing service described later. In particular, when the viewer terminal 15 is accessed, A process for calculating a viewer distribution value to be described later for each content, and a screen information file for displaying the content with advertisement on the display unit of the viewer terminal 15, more specifically, a web page file is created to create a viewer Processing to transmit to the terminal 15 is performed.

  The content server 23 stores the content data uploaded by the content owner by operating the owner terminal 11, specifically, the moving image data of the content and the corresponding thumbnail data in association with the content ID unique to each content. Server. Further, the advertisement server 25 stores advertisement data provided from the advertiser side, specifically, moving image data for advertisement, still image data, text data, or the like in association with the advertisement ID of each advertisement. It is a server. As will be described later, when the content server 23 and the advertisement server 25 receive a request using these IDs from the viewer terminal 15 that has received the screen information file incorporating the content ID and the advertisement ID, the content server 23 and the advertisement server 25 store the data corresponding to the ID. A process of distributing to the viewer terminal 15 is performed.

  The content data is preferably stored in the content server 23 as a video data file compliant with various standards such as MPEG (Moving Picture Experts Group), AVI (Audio-Video Interleaved format), etc., but is not limited thereto. Image data files compliant with various standards such as GIF (Graphics Interchange Format), JPEG (Joint Photographic Experts Group), TIFF (Tagged Image File Format), BMP (bitmap), etc. A combination of these may be used. On the other hand, the advertisement data can also be stored in the advertisement server 25 as a data file similar to the content data.

  The network 30 is configured to include various communication lines such as a dedicated line, a public telephone line, a satellite communication line, and various servers (not shown), and the specific mode is not particularly limited. Between the owner terminal 11, the advertiser terminal 13, the viewer terminal 15, the management server 21, the content server 23, and the advertisement server 25 and the network 30, an ISP (Internet Service Provider) or NSP (Network Service Provider) is provided. ), Various devices such as a server, a firewall, and a gateway device provided by a mobile phone provider may be interposed, but they are not shown here. A typical example of the network 30 is the Internet, but it may be a LAN (Local Area Network) or another network.

Next, the meaning of the “distribution rate” inherent in the present invention (in the following description, “viewer distribution rate” will be used for the sake of clarity) and “viewer distribution value” will be described with reference to FIG. This will be described with reference to FIG.
In order to apply the present invention to a content sharing service, first, a part of the advertising fee is distributed as a share of the content holder, and secondly, a part of the share of the content holder is further viewed The distribution of the advertising fee that satisfies the two requirements of distribution to the user must be performed. Assuming that the content sharing service satisfies these two requirements, the proportion of content owners distributed to content viewers is defined as the viewer distribution rate, and the value related to advertising fees is multiplied by the viewer distribution rate Is defined as the viewer distribution value.

FIG. 2 shows an example of a billing model in which an advertising fee is calculated based on an advertising unit price per impression (impression) and the number of views, and an advertising unit price (x) in the case of a predetermined audience distribution ratio (r). FIG. 6 is a diagram for explaining a relationship between a content owner share (a) and a viewer distribution value (d). As shown as an example in FIG. 2, assuming that the advertising unit price (x) is equal to the share (a) of the content owner, the viewer distribution value (d) is obtained as follows.
Viewer share value (d) = advertising unit price (x) x audience share (r)
On the other hand, the final share (a ′) of the content owner is as follows.
-Final share of content owner (a ') = advertising unit price (x)-audience distribution value (d)
Or
-Final share of content owner (a ') = advertising unit price (x) x (1-viewer share (r))

  For example, when the viewer distribution rate is set to 40% for an advertising unit price of 10 yen, the viewer distribution value per exposure is 4 (= 10 × 0.4). Each time the viewer views the content, the viewer acquires the viewer distribution value assigned to the content. On the other hand, the final share of content holders per exposure is 6 yen.

  In the example shown in FIG. 2, it is assumed that the advertising unit price is equal to the share of the content owner. However, in reality, a part of the advertising fee is managed by the service provider who manages the service and the media management site. It is thought that it is often distributed to operators. In this case, the viewer distribution value may be calculated using a modified advertisement unit price obtained by subtracting the share of the service provider and the share of the site operator from the advertisement unit price.

FIG. 3 shows the relationship between the advertising unit price (x), the content owner share (a), and the viewer share value (d) in the case of a predetermined audience share (r). It is a figure explaining considering the share (b) and the share (c) of a service provider. In this example, since the breakdown of the advertising unit price (x) is the content owner share (a), the publisher share (b), and the service provider share (c), the viewer share value (d) is It is obtained as follows.
Viewer share value (d) = (Ad unit price (x) -Share of publisher (b) -Share of service provider (c)) x Viewer share (r)
On the other hand, the final share (a ′) of the content owner is as follows.
-Final share of content owner (a ') = advertising unit price (x)-share of publisher (b)-share of service provider (c)-audience distribution value (d)
Or
-Final share of content owners (a ') = (Ad unit price (x)-Publisher share (b)-Service provider share (c)) x (1-Viewer share (r) )

  For example, for an advertising unit price of 10 yen, the share of the site operator is 20%, the share of the service provider is 20%, and the share of viewers is 60% (6 yen) of the remaining content owner. When 40% is set, the viewer distribution value per exposure is 2.4 (= 6 × 0.4). On the other hand, the final share of content holders per exposure is 3.6 yen.

  The viewer distribution rate in the present invention needs to be set by the content owner by operating the owner terminal 11, and this setting is performed by the content owner by the viewer distribution rate ( (For example, 40%) may be directly input, or when the final share (for example, 60%) of the content owner itself is input, the viewer distribution ratio may be automatically calculated from the ratio.

Next, a first embodiment of a content sharing system to which the present invention is applied will be described.
FIG. 4 is a block diagram showing a functional configuration of the content sharing system 1 according to the first embodiment. Among the functional blocks shown in FIG. 4, content information registration / update unit 211, content information DB 213, advertisement information registration / update unit 215, advertisement information DB 217, content display priority control unit 219, working memory 221, content selection screen information creation The unit 223 and the content viewing screen information creation unit 225 are included in the management server 21.

  The management server 21 naturally includes a processor and a storage device connected to a bus (not shown). A storage device such as a hard disk (HDD) or a memory (RAM) includes an OS (Operating System), a presentation software program described later, and a main part of processing on the content sharing site side in the content provision control system of the present invention. A program to be executed by the management server 21 (hereinafter sometimes referred to as “management server program”) is stored, and by executing this program, the content information registration / update unit 211 performs the content viewing screen information creation unit. The operation of each unit including 225 is controlled.

  The content information registration / update unit 211 receives the viewer distribution from the communication terminal (not shown) and the owner terminal 11 connected via the network 30 when the content is uploaded by the content owner. Content information including the rate is registered in the content information DB 213. In addition, the content information registration / update unit 211 attaches a content ID described later to the content data received from the owner terminal 11 and transfers the content data to the content server 23 via the communication control unit (not shown) and the network 30. .

  Similarly, the advertisement information registration / update unit 215 receives the advertisement information including the value related to the advertisement fee received from the communication control unit (not shown) and the advertiser terminal 13 connected via the network 30 as the advertisement information. Register in DB217. Further, the advertisement information registration / update unit 215 attaches an advertisement ID described later to the advertisement data received from the advertiser terminal 13 and transfers the advertisement data to the advertisement server 25 via the communication control unit (not shown) and the network 30. .

FIG. 5 is a diagram illustrating an example of the record format of the content information DB 213 and the advertisement information DB 217.
The content information DB 213 stores a viewer distribution rate, tag information, posting date / time, number of reproductions, evaluation information, and URL (Uniform Resource Locator) in association with the content ID and the content owner ID. The content ID is identification information that is always given for each content upload. For example, when one content owner uploads three contents, an individual content ID is assigned for each upload. Accordingly, in the content information DB 213, one record is created and information is stored for each content upload. Note that the number of times of reproduction and the evaluation information are items that are particularly provided for recording the viewing status of the content by the viewer and providing it for list processing by the viewer's evaluation. The URL indicates the source information of the uploaded content data, specifically where the thumbnail data corresponding to the moving image data of the content transferred from the management server 21 to the content server 23 at the time of uploading is stored in the management server 21. This is information indicating whether or not it is stored.

  Next, the advertisement information DB 217 stores an advertisement unit price, tag information, scheduled delivery count, delivery record count, and URL in association with the advertisement ID and advertiser ID. The advertisement ID is identification information given to one advertisement request. For example, when one advertiser requests three advertisements, an individual advertisement ID is assigned for each request. Therefore, in the advertisement information DB 217, one record is created for each advertisement request and information is stored. Note that the scheduled number of distributions and the actual number of distributions are items that are particularly provided for recording the viewing status of advertisements by viewers and using them for advertisement distribution control and the like. The URL is information indicating where in the advertisement server 23 the source information of the advertisement data provided by the advertiser, specifically, the moving image data, still image data, text data, etc. of the advertisement is stored. .

Returning to FIG. 4, the functions of the content display priority control unit 219, the working memory 221, the content selection screen information creation unit 223, and the content viewing screen information creation unit 225 will be schematically described.
When the viewer terminal 15 accesses the content display priority control unit 219, the content display priority control unit 219 acquires distribution rate data from the content information DB 213, acquires data related to the advertising fee from the advertising information DB 217, and sets the distribution rate data to the value related to the advertising fee. The viewer distribution value multiplied by the value is calculated for each content.
The content selection screen information creation unit 223 displays the screen information for displaying the content with the advertisement on the display unit of the viewer terminal 15, the viewer distribution value calculated by the content display priority control unit 219, the content information, and the advertising information. And is provided to the viewer terminal 15. In particular, the content selection screen information creation unit 223 in the present embodiment displays a thumbnail of each content and a display representing a viewer distribution value corresponding to the content on a display unit (not shown) of the viewer terminal 15. In accordance with the priority based on the viewer distribution value, screen information incorporating a content ID and an advertisement ID is created so as to be arranged and displayed at different coordinate positions on the screen.
The content viewing screen information creation unit 225 creates screen information for reproducing the content data and the advertisement data received from the content server 23 and the advertisement server 25 on the display unit of the viewer terminal 15, respectively.
The working memory 221 provides a storage area for temporarily storing information acquired from the content information DB 213 and the advertisement information DB 217 by the content display priority control unit 219. Details of processing in these components will be described later.

  The screen information created by the content selection screen information creation unit 223 and the content viewing screen information creation unit 225 includes HTML (HyperText Markup Language), XML (eXtensible Markup Language), Compact HTML, DHTML (Dynamic HTML), and WML (Wireless Markup Language). A file described in a markup language such as HDML (Handheld Device Markup Language) or a language expanded from these can be used, but the present invention is not limited thereto. It should be noted that the various standards described above are merely examples, and the scope of application of the present invention naturally includes standards compliant with standards other than the above and standards that are expanded from the above standards in the present and future.

  The viewer terminal 15 can access the management server 21 and request the display of the content selection screen 153 through the content display request screen 151, and can request the display of the content viewing screen 155 through the displayed content selection screen 153. be able to. An example of the layout of the content selection screen 153 and the content selection screen 153 is shown in FIGS.

  The viewing history DB 157 is preferably a database provided in the viewer terminal 15, and stores the viewing status of content and advertisements by the viewer. The content information registration / update unit 211 of the management server 21 acquires information about the viewing status from the viewing history DB 157 every time the viewing of content and advertisements on the viewer terminal 15 is finished, and the number of times of reproduction and evaluation information are obtained in the content information DB 213. Update. Similarly, the advertisement information registration / update unit 215 acquires information related to the viewing status from the viewing history DB 157 and updates the number of distribution results in the advertisement information DB 217.

  Next, the operation of the content sharing system 1 shown in FIG. 4 will be described with reference to FIG. 6, FIG. 7, and FIG. 6 and 7 are flowcharts showing an example of the operation of the content sharing system 1. In particular, an example in which a content selection screen in which content is listed in descending order of the viewer distribution value is displayed on the viewer terminal is shown. Yes.

  Referring to FIG. 6, first, in step S <b> 101, content information including a viewer distribution rate is registered in content information DB 213 by holder terminal 11. This step is preferably performed when the content owner uploads content from the owner terminal 11 via the network 30. More specifically, first, the content owner operates the owner terminal 11 to access the management server 21 and starts uploading the content. A predetermined upload form (not shown) is provided from the management server 21 to the owner terminal 11, and the content owner operates the owner terminal 11 to set the viewer distribution ratio to a desired value in the form. At the same time, information is entered in an essential or optional entry column (for example, entry column for content title, description, category, etc.), and content data to be posted is attached and transmitted to the management server 21. The content information registration / update unit 211 of the management server 21 registers the content information including the viewer distribution rate received via the network 30 and the communication control unit (not shown) in the content information DB 213. As described above, the content information registration / update unit 211 attaches a content ID to the received content data and transfers the content data to the content server 23 via the communication control unit (not shown) and the network 30. Thereby, content data is stored in the content server 23 in association with the content ID.

  This step S101 includes a case where information registered in the content information DB 213 is updated as needed for content that has already been uploaded. In the case of such an update instruction, the registered information is overwritten as needed.

  On the other hand, in step S102, the advertiser terminal 13 registers the advertising information including the advertising unit price in the advertising information DB 217. This step is preferably performed when the advertiser provides advertising data. More specifically, first, the advertiser operates the advertiser terminal 13 to access the management server 21 and starts registration of advertisement information. In the form for a predetermined advertiser (not shown) provided from the management server 21 to the advertiser terminal 13, a column for entering the advertisement unit price and other essential or optional information (for example, description of the advertisement, category, etc.) Field), and further attached with advertisement data and transmitted to the management server 21. The advertisement information registration / update unit 215 of the management server 21 registers the advertisement information including the advertisement unit price received via the network 30 and the communication control unit (not shown) in the advertisement information DB 217. As already described, the advertisement information registration / update unit 215 attaches an advertisement ID to the received advertisement data and transfers the advertisement data to the advertisement server 25 via the communication control unit (not shown) and the network 30. Thereby, the advertisement data is stored in the advertisement server 25 in association with the advertisement ID.

  Step S102 also includes a case where information registered in the advertisement information DB 217 is updated as needed for an already registered advertisement. In the case of such an update instruction, the registered information is overwritten as needed.

  With the processing of steps S101 and S102, the content information, content data, advertisement information, and advertisement data are made available to the content viewer, the process proceeds to the next step S103, where the content viewer 15, a content selection screen display request (new display) is sent from the viewer terminal 15 to the content display priority control unit 219. That is, the content viewer operates the viewer terminal 15 to access the management server 21, and sends a content selection screen display request to the content display priority control unit 219 of the management server 21.

  In step S104, the content display priority control unit 219 of the management server 21 executes content display priority control processing in response to a display request for the content selection screen.

FIG. 8 is a flowchart showing details of the content display priority control process executed in step S104.
First, in step S201, the content display priority control unit 219 determines whether the request for the content selection screen is a request for new display (including refresh, that is, update display).
In the case of a request for new display (step S201: Yes), the process proceeds to step S202, and the content display priority control unit 219 extracts content information from the content information DB 213 in descending order of the viewer distribution rate. In step S203, the content display priority control unit 219 temporarily stores the content information extracted in step S202 in the working memory in descending order of the viewer distribution rate. In the working memory 221, a storage area [1] and a storage area [2] are prepared, and the extracted content information is temporarily stored in the storage area [1].

  Next, in step S204, the content display priority control unit 219 extracts one piece of advertisement information from the advertisement information DB 217. In this example, which advertisement information is extracted when a plurality of advertisement information is already stored in the advertisement information DB is arbitrary. For example, the advertisement information may be randomly extracted from advertisements within the advertisement period.

  In subsequent step S205, the content display priority control unit 219 temporarily stores the advertisement information extracted in step S204 in the storage area [2] of the working memory.

  In step S206, the content display priority control unit 219 extracts content information for one screen (one window) from the top of the storage area [1] of the working memory, and distributes viewers for each content (= advertisement unit price × viewing). Shareholder distribution rate). More specifically, content information related to the number of contents corresponding to one screen of the content selection screen (for example, 20) is extracted from the top of the storage area [1] of the working memory, and corresponds to the one screen. The distribution rate data of the number is acquired, one advertisement unit price is acquired from the storage area [2] of the working memory, the former value is multiplied by the latter value, and the content corresponding to the one screen is obtained. The corresponding audience distribution value is calculated. Note that “one screen (one window)” means one page of the Web page when it is a scrollable Web page.

  In step S207, the content display priority control unit 219 displays the content information related to the number of contents corresponding to one screen, the viewer distribution value, and the advertisement information in descending order of the viewer distribution value calculated in step S206. The content selection screen information creation unit 223 is sent to finish the process.

  As described above, when the content display priority control process in step S104 is completed, in the next step S105, the content selection screen information creation unit 223 determines that the thumbnail and the viewer distribution value of each content are based on the viewer distribution value. Content selection screen information is created and sent to the viewer terminal 15 so that it is displayed at a predetermined coordinate position corresponding to the priority. More specifically, the content selection screen information creation unit 223 according to the present embodiment has the number of content thumbnails corresponding to one screen and the viewer distribution value of the content in descending order of the viewer distribution value. In accordance with the priority, a screen information file including a description for displaying the Web pages listed in the horizontal direction (like Z) in order on the display unit of the viewer terminal 15 is created.

  The screen information file created by the content selection screen information creation unit 223 basically includes data that defines the layout of the Web page. In the present embodiment, the viewer terminal 15 should display on the content selection screen. It is assumed that a URL indicating the storage location of the thumbnail data is included in the screen information file so that thumbnail data for one screen can be correctly received from the content server 23. In this URL, a content ID of each content can be incorporated in order to identify thumbnail data. In addition, the content selection screen information creation unit 223 includes the value of the viewer distribution value of the content in the screen information file so that the content selection screen information creation unit 223 is displayed near the thumbnail of each content on the content selection screen. Further, in step S109 described later, an advertisement ID for identifying advertisement data is displayed in the screen information file so that the viewer terminal 15 can correctly receive advertisement data of the advertisement to be displayed on the content viewing screen from the advertisement server 25. And sent to the viewer terminal 15 in advance.

  In step S106, when the viewer terminal 15 receives the screen information file, the viewer terminal 15 receives thumbnail data from the content server 23 based on the content ID (or the URL incorporating the content ID) included in the file. Then, the content viewing screen defined by the screen information file is displayed on the display unit of the viewer terminal 15. Specifically, this step interprets the screen information file received by the web browser of the viewer terminal 15 and reads the data to the content server 23 in accordance with the instructions of the web program or the like described therein. This is done by receiving thumbnail data and displaying an image at a predetermined coordinate position on the screen.

  According to the first embodiment, on the content selection screen, the thumbnails of the content for one screen listed in descending order of the viewer distribution value and the viewer distribution value of the content displayed in the vicinity of each thumbnail are displayed. Is displayed. Note that the content selection screen information creation unit 223 can be configured to include additional information such as the posting date and the number of playbacks of each content in the screen information file and send it to the viewer terminal 15, thereby It is possible to display the posting date and the number of playbacks together with the thumbnail.

  With reference to the flowchart of FIG. 7 showing the continuation of the flowchart of FIG. 6, in step S107, the content viewer who viewed the content information and the viewer distribution value displayed on the content selection screen performs a content selection operation ( For example, when the thumbnail of the desired content is clicked), the content information, the advertisement information, and the viewer distribution value of the selected content are transmitted from the viewer terminal 15 to the content viewing screen creation unit of the management server 21. Send to 225.

  In step S108, the content viewing screen creation unit 225 of the management server 21 creates content viewing screen information based on the received information and sends the content viewing screen information to the viewer terminal 15. The content viewing screen information created by the content viewing screen creation unit 225 is, for example, a screen information file for causing the viewer terminal 15 to display a playback screen that plays back the selected content with an advertisement. In the present embodiment, a URL indicating the storage location of the content data is included in the screen information file so that the viewer terminal 15 can correctly receive the content data of the content to be displayed on the content viewing screen from the content server 23. It is assumed that a content ID for identifying content data is incorporated in this URL. In addition, the viewer distribution value of the content is included in the screen information file so that it is displayed in the vicinity of the content image. Further, an advertisement ID for identifying the advertisement data is included in the screen information file so that the viewer terminal 15 can correctly receive the advertisement data of the advertisement to be displayed on the content viewing screen from the advertisement server 25.

  In step S109, when the viewer terminal 15 receives the screen information file, the viewer terminal 15 receives the content data from the content server 23 based on the content ID (or the URL incorporating the content ID) included in the file. Then, the advertisement data is received from the advertisement server 25 based on the advertisement ID (or URL incorporating the advertisement ID), the content and the advertisement are reproduced, and displayed on the display unit of the viewer terminal 15. Specifically, this reproduction operation interprets the screen information file received by the Web browser of the viewer terminal 15 and follows the instructions of the Web program or the like described therein to install the player installed in the viewer terminal 15 This is done by activating the application and reading data to be reproduced by the player application to the content server 23 and the advertisement server 25.

In this example, when the content viewing screen is completed in step S109, the process returns to step S104, and a request for display after content viewing is sent from the viewer terminal 15 to the content display priority control unit 219 of the management server 21. . Details of this processing will be described later.
In addition, in step S109, viewing status data is appropriately sent to the viewing history DB 157. As described above, this is for obtaining information about the viewing status from the viewing history DB 157 and updating the number of times of reproduction and evaluation information in the content information DB 213, and for the other, viewing and listening. This is for acquiring information related to the viewing situation from the history DB 157 and updating the number of distribution results in the advertisement information DB 217.

  With reference to the flowchart shown in FIG. 8 again, the operation in the display after content viewing will be described. Content viewing post-processing refers to the content selection screen newly displayed by the content viewer, and after playing and viewing the first content with advertisement, the content with the next advertisement continues from the content listed on that selection screen. This is a process of selecting and reproducing the content of the file, and playing it with another advertisement attached at that time.

  If the request for the content selection screen is a display after viewing the content after the determination in step S201 and step S212 (step S212: Yes), the process proceeds to step S213, and the content display priority control unit 219 receives the advertisement information from the advertisement information DB 217. A new case is extracted.

  In subsequent step S214, the content display priority control unit 219 overwrites and temporarily stores the advertisement information extracted in step S213 over the storage area [2] of the working memory. Through the steps S213 and S214, the advertisement information combined with the content information is rewritten.

  The next step S215 is similar to step S206, but here, the content display priority control unit 219 takes the content information of the current (one screen being displayed) from the storage area [1] of the working memory, and the content A viewer distribution value (= advertising unit price × viewer distribution ratio) is calculated for each. Here, the advertising unit price to be multiplied by the viewer distribution rate is acquired from the rewritten advertising information in the storage area [2] of the working memory.

  When step S215 is completed, the process proceeds to step S207. Since the processing after this step is the same as that for the new display, detailed description thereof is omitted.

  The flowcharts shown in FIGS. 6, 7, and 8 include an operation when the content selection screen is configured to be capable of switching pages, and will be briefly described here.

  After the content viewing screen in step S106 is displayed on the display unit of the viewer terminal 15, when the content viewer operates the viewer terminal 15 to select the page switching function included in the content selection screen, the process returns to step S104. Then, a request for page switching display in the content selection screen is sent from the viewer terminal 15 to the content display priority control unit 219 of the management server 21.

  If the request for the content selection screen is a page switching display after the determination in step S201, step S212, and step S222 (step S222: Yes), the process proceeds to step S223, and the content display priority control unit 219 stores the storage area of the working memory. [2] Get advertisement information from. That is, at the time of page switching, unlike new display or display after content viewing, new advertisement information is not acquired from the advertisement information DB 217. This is because the advertisement has not been reproduced or viewed through the content viewing screen.

  Subsequent step S224 is similar to step S206 and step S215, but here, the content display priority control unit 219 uses the storage area [1] of the working memory to relate to the content corresponding to the number of one screen after the switching. Information is taken out and a viewer distribution value (= advertising unit price × viewer distribution ratio) is calculated for each content. Here, when, for example, 20 content thumbnails are displayed on the first page of the new display and the second and subsequent pages after switching, when switching to the second page is requested, the working memory It goes without saying that the 21st to 40th records are taken out from the top of the storage area [1].

  When step S224 ends, the process proceeds to step S207. Since the processing after this step is the same as that for the new display and the display after the content viewing, detailed description is omitted.

FIG. 9 is a conceptual diagram drawn with particular attention to the acquisition of predetermined information from the database and the screen display in the processing from step S101 to step S109.
The content information DB 213 stores content information for each of content [a], content [b], content [c]... Content [p], and the content information is set by the content owner. Viewer distribution ratio values of 90%, 80%, 70%... 6% are included.
In this example, the advertisement information DB 217 stores advertisement information regarding the advertisement [A], and this advertisement information includes an advertisement unit price of 10 yen per exposure as a value related to the advertisement fee.

  By the content display priority control process (step S104), the viewer selects the content [a], content [b], content [c]... Content [i] corresponding to the number of content selection screens (9). The distribution values are calculated as 9p, 8p, 7p... 4p (where “p” is an abbreviation for point), respectively. On the content selection screen 153 displayed on the display unit of the viewer terminal 15, the combination of the thumbnail of the content and the value of the viewer distribution value is set in the horizontal direction in the descending order of the viewer distribution value (like Z). The array is displayed.

  Here, when the thumbnail of the content [a] is selected, the content viewing screen 155 is displayed on the display unit of the viewer terminal 15, and the moving image of the content [a] and the moving image of the advertisement [A] are reproduced. Note that the viewer distribution value “9p” is displayed at the lower part of the viewing screen, so that the viewer can know how much the viewer distribution value is acquired by viewing the content.

  In the first embodiment described above, in the content display priority control process (step S104), as shown in FIG. 8, any one piece of advertisement information is extracted from the advertisement information accumulated in the advertisement information DB. However, specific advertisement information may be extracted according to a certain standard as shown in FIG.

  FIG. 10 is a flowchart illustrating another example of the content display priority control process. The difference from the example of the content display priority control process shown in FIG. 8 is that the advertising unit price is the highest in step S204 ′ in the case of new display and in step S213 ′ in the case of display after content viewing. One point is that one piece of advertisement information is extracted.

  According to this example, since the advertisement with the highest advertisement unit price can be displayed on the content viewing screen, for example, it is advantageous to apply the advertisement display priority to an advertisement service that determines the advertisement unit price bid system. In addition, since the viewer share value is calculated based on the highest advertising unit price at that time, the viewer share value of each content listed on the content selection screen can always be increased, and for the content viewer. It is possible to provide a service that facilitates obtaining more benefits.

  In the first embodiment described above, the reception of the advertisement data from the advertisement server 25 and the display of the advertisement by the viewer terminal 15 are performed on the content viewing screen. However, the present invention is not limited to this. These may be performed on the content selection screen. In addition, the example in which the content selection screen is a web page that is listed in the horizontal direction (Z-like) in order according to the priority of descending order of the viewer distribution value has been described, but the present invention is not limited to this. Examples that are listed in a single vertical column in order according to priority, and examples in which the thumbnail size of content is ordered from large to small according to the priority, and placed appropriately at different coordinate positions on the screen, etc. It should be understood that various thumbnail display modes that appeal to the visual perception of the content viewer can be changed.

  FIG. 11 is another specific example of the content selection screen. In the example shown in FIG. 11A, the advertisement [A] is displayed on the right side of the content selection screen 1531. In the example shown in FIG. 11B, on the right side of the content selection screen 1533, in accordance with the priority of the descending order of the viewer distribution value, the thumbnails of the content and the display of the viewer distribution value are listed in a vertical sequence in order, The advertisement [A] is displayed on the screen.

Next, a second embodiment of the content sharing system to which the present invention is applied will be described.
FIG. 12 is a block diagram showing a functional configuration of the content sharing system 2 according to the second embodiment, and the same reference numerals are used for the same components as those in the block diagram shown in FIG. Among the functional blocks shown in FIG. 12, the content information registration / update unit 211, content information DB 213, advertisement information registration / update unit 215, advertisement information DB 217, content playback priority control unit 220, working memory 222, and content continuous viewing screen The information creation unit 224 is included in the management server 21.

  When the viewer terminal 15 accesses the content reproduction priority control unit 220, the content reproduction priority control unit 220 acquires distribution rate data from the content information DB 213, acquires data related to the advertising fee from the advertising information DB 215, and sets the distribution rate data to the value related to the advertising fee. The viewer distribution value multiplied by the value is calculated for each content. The content continuous screen information creation unit 224 displays the screen information for displaying the content with the advertisement on the display unit of the viewer terminal 15, the viewer distribution value calculated by the content playback priority control unit 220, the content information, and the advertising information. And is provided to the viewer terminal 15. In particular, the content continuous screen information creation unit 224 according to the present embodiment displays, on the display unit (not shown) of the viewer terminal 15, the video of the content and the display representing the viewer distribution value corresponding to the content. The screen information incorporating the content ID and the advertisement ID is created so that it is displayed in different time frames according to the priority based on the viewer distribution value. The working memory 222 provides a storage area for temporarily storing information acquired by the content playback priority control unit 220 from the content information DB 213 and the advertisement information DB 217 and information generated by the content playback priority control unit 220 itself.

  The viewer terminal 15 can access the management server 21 and request display of the content continuous viewing screen 156 through the content request screen 152. A layout example of the content continuous viewing screen 156 is shown in FIGS.

  The functions of the viewing history DB 157, the content information registration / update unit 211, the content information DB 213, the advertisement information registration / update unit 215, and the advertisement information DB 217 are the same as those of the corresponding components in the first embodiment, and thus description thereof is omitted. To do.

  Next, the operation of the content sharing system 2 shown in FIG. 12 will be described with reference to FIGS. FIG. 13 is a flowchart showing an example of the operation of the content sharing system 2, and particularly shows an example in which a content continuous viewing screen on which content is reproduced in descending order of the viewer distribution value is displayed on the viewer terminal.

  Referring to FIG. 13, first, in step S <b> 301, content information including a viewer distribution rate is registered in content information DB 213 by holder terminal 11. On the other hand, in step S302, the advertiser terminal 13 registers advertising information including the advertising unit price in the advertising information DB 217. These steps are the same as steps S101 and S102 in the first embodiment.

  In the state in which the content information, the content data, the advertisement information, and the advertisement data are made available to the content viewer by the processing in steps S301 and S302, the process proceeds to the next step S303, where the content viewer 15, a content continuous viewing request (new playback) is sent from the viewer terminal 15 to the content playback priority control unit 220 in order to display the content continuous viewing screen on the screen 15. That is, the content viewer operates the viewer terminal 15 to access the management server 21 and sends a request for continuous viewing of content to the content playback priority control unit 220 of the management server 21.

  In step S304, the content playback priority control unit 220 of the management server 21 executes content playback priority control processing in response to a request for continuous content viewing.

FIG. 14 is a flowchart showing details of the content reproduction priority control process executed in step S304.
First, in step S401, the content playback priority control unit 220 determines whether the request for continuous content viewing is a request for new playback. Here, the new reproduction means that the content continuous viewing screen (to be described later) is displayed on the display unit of the viewer terminal 15 for the first time and the content with advertisement is reproduced.
In the case of a request for new reproduction (step S401: Yes), the process proceeds to step S402, and the content reproduction priority control unit 220 extracts content information from the content information DB 213 in descending order of the viewer distribution rate. In the working memory 222, storage areas [1] to [3] are prepared, and the extracted content information is temporarily stored in the storage area [1].

  Next, in step S403, the content playback priority control unit 220 extracts advertisement information from the advertisement information DB 217. In this example, which advertisement information is extracted when a plurality of advertisement information is already stored in the advertisement information DB is arbitrary. For example, the advertisement information may be randomly extracted from advertisements within the advertisement period. Further, the extraction of advertisement information is not limited to one advertisement, and several advertisements having the same unit price may be extracted. The former is suitable for reproducing only one advertisement during continuous viewing, and the latter is effective when replacing an advertisement every time one content is reproduced during continuous viewing. The content reproduction priority control unit 220 temporarily stores the advertisement information extracted in step S403 in the storage area [2] of the working memory.

  In subsequent step S404, the content reproduction priority control unit 220 associates the content information extracted in step S402 with the advertisement information extracted in step S403, and distributes viewer distribution values (= advertisement unit price × viewer) for each content. Distribution ratio).

  In subsequent step S405, the content reproduction priority control unit 220 uses the information indicating the association between the content information and the advertisement information (hereinafter referred to as “association information”) and the viewer distribution value calculated in step S404 as the viewer. Temporarily store in the storage area [3] of the working memory in descending order of the distribution value.

  In step S 406, the content reproduction priority control unit 220 determines the content information, the viewer distribution value, and the advertisement from the working memory 222 based on the association information located at the head in the storage area [3] of the working memory 222. The information is extracted and sent to the content continuous viewing screen information creation unit 224, and the process is terminated.

  Returning to FIG. 13, when the content playback priority control process in step S304 is completed as described above, in the next step S305, the content continuous viewing screen information creation unit 224 receives the content information and advertisement received from the content playback priority control unit 220. Content continuous viewing screen information is generated and sent to the viewer terminal 15 so that the content, advertisement, and viewer distribution value are displayed in a predetermined playback time frame based on the information and the viewer distribution value. More specifically, in the case of new playback, the content continuous viewing screen information creation unit 224 has the top information, that is, the viewer distribution value (viewer) among the information temporarily stored in descending order of the viewer distribution value. Using the information related to the content (having the highest priority based on the distribution value), a screen information file including a description for displaying a playback screen for reproducing the content and the moving image of the advertisement is created.

  The screen information file created by the content continuous viewing screen information creation unit 224 basically includes an instruction for starting the player application installed in the viewer terminal 15, but in the present embodiment, In step S306, the content data and the advertisement data are displayed so that the content data to be displayed by the viewer terminal 15 can be correctly received from the content server 23 and the advertisement data of the corresponding advertisement can be correctly received from the advertisement server 25. A URL representing the storage location is included in the screen information file. Further, a content ID and an advertisement ID for data identification are incorporated in these URLs or separately from the URLs. Furthermore, the content continuous viewing screen information creation unit 224 includes the value in the screen information file so that the viewer distribution value of the content is displayed in the vicinity of the content image.

  In step S306, when the viewer terminal 15 receives the screen information file, the viewer terminal 15 receives the content data from the content server 23 based on the content ID (or the URL incorporating the content ID) included in the file. Then, the advertisement data is received from the advertisement server 25 based on the advertisement ID (or URL incorporating the advertisement ID), the content and the advertisement are reproduced, and displayed on the display unit of the viewer terminal 15. Since this reproduction operation is the same as the operation in step S109 in the first embodiment, a detailed description thereof will be omitted.

  In step S306, when the new reproduction ends, the process returns to step S304, and a request for reproduction of the next content is sent from the viewer terminal 15 to the content reproduction priority control unit 220 of the management server 21. In step S306, the viewing status data is appropriately sent to the viewing history DB 157, but since this is the same as the operation in step S109 in the first embodiment described above, detailed description is omitted.

  Next, the operation in the next content reproduction will be described with reference to the flowchart shown in FIG. 14 again. If the next content reproduction request is made through the determinations in steps S401 and S411 (step S411: Yes), the process proceeds to step S412.

  In step S412, the content reproduction priority control unit 220 determines the content information, the viewer distribution value from the working memory 222 based on the second (second) association information in the storage area [3] of the working memory 222. Then, the advertisement information is taken out and sent to the content continuous viewing screen information creation unit 224, and the process ends.

  Returning to FIG. 13 again, when the content reproduction priority control process for reproducing the next content is completed in step S304, the process proceeds to the next step S305. In this step, the information used for creating the content continuous viewing screen information is replaced with the set of content information and advertisement information having the second highest viewer distribution value and the viewer distribution value. In step S306, the content and advertisement with the second highest viewer distribution value are reproduced by the viewer terminal 15. When the second reproduction ends, the process returns to step S304 again.

  As described above, every time one reproduction is completed, the content reproduction priority control process for the next content reproduction in step S304 and the subsequent content continuous viewing screen information creation process in step S305 are performed. Thereby, in the viewer terminal 15, following the reproduction (new reproduction) of the combination of the content and advertisement with the highest viewer distribution value, the viewer distribution value is the second highest and the third highest. Thus, the content with the advertisement is reproduced in descending order of the viewer distribution value. This is because, when viewed from the content viewer, the content with advertisements follows the priority based on the viewer distribution value (here, in descending order of the viewer distribution value), and programs assigned to different time frames are continuously displayed. It means that you are watching.

  In the second embodiment described above, in the content reproduction priority control process (step S304), as shown in FIG. 14, arbitrary advertisement information is extracted from the advertisement information accumulated in the advertisement information DB. As shown in FIG. 15, specific advertisement information may be extracted according to a certain standard.

  FIG. 15 is a flowchart showing another example of the content reproduction priority control process. The difference from the content reproduction priority control process example shown in FIG. 14 is that the advertisement information is extracted from the advertisement information DB in descending order of the advertisement unit price in step S403 ′ in the case of new reproduction, and the following steps In S404 ′, the content information extracted in Step 402 and the advertisement information extracted in Step S403 ′ are associated with each other in descending order of viewer distribution value and descending order of advertisement unit price, and the viewer distribution value (= (Advertising unit price × viewer distribution ratio) is calculated.

  According to this example, we start with a set of content with the highest audience share and an ad with the highest unit price, and then create such a matching set in descending order. Since it can be displayed on the content continuous viewing screen viewing screen, it is effective when replacing an advertisement every time one content is reproduced during continuous viewing.

FIG. 16 is the same as FIG. 9 for the first embodiment drawn with particular attention to the acquisition of predetermined information from the database and the screen display among the processing from step S301 to step S306 shown in FIG. FIG.
The content information DB 213 stores content information for each of content [a], content [b], content [c]... Content [p], and the content information includes a viewer set by the content owner. Distribution ratio values of 90%, 80%, 70%... 6% are included.
The advertisement information DB 217 stores advertisement information for each of the advertisement [A], the advertisement [B], the advertisement [C]... The advertisement [P]. The advertising unit prices are 10 yen, 9 yen, 8 yen, ... 1 yen.

  By the content reproduction priority process (step S304, FIG. 15), the viewer distribution value is 9p (= 10 × 90%) and 7 for content [a], content [b], content [c]. .2p (= 9 × 80%), 5.6p (= 8 × 70%)... Then, according to the priority based on the calculated viewer distribution value, the allocation of the playback time frame of the content with advertisement, that is, the playback order on the content continuous viewing screen is content [a] + advertisement [A], content [B] + advertisement [B], content [c] + advertisement [C].

  FIG. 17 is a diagram showing a detailed example of the content continuous viewing screen 156. The viewer distribution value “10p”... Is displayed in the lower right portion of the viewing screen, thereby viewing and acquiring the content. The audience distribution value is made known to the viewer. In addition, a button for inputting content evaluation (any one of A, B, C, and D in descending order) and transmitting it to the management server 21 is disposed at the bottom of the viewing screen.

In FIG. 16 and FIG. 17, a plurality of content continuous viewing screens 156 are drawn so as to be stacked in the order of playback. This is to show how the content with advertisements is displayed in different time frames. Naturally, this includes a mode in which content with advertisement is sequentially switched and reproduced on one content continuous viewing screen.
In FIG. 16 and FIG. 17, the playback order of one content and advertisement combination is as follows: pre-roll (advertise before content), post-roll (advertise after content), middle roll (while content is being played) Or an overlay (an advertisement is displayed on a part of the screen during content playback).

  As described above, in order to apply the present invention to a content sharing service, firstly, a part of the advertising fee is distributed as a share of the content owner, and secondly, one share of the content owner. The distribution of advertising fees that satisfy the two requirements must be performed, but the specific methods required for the distribution processing, such as the advertiser account, The exchange of distribution between the content owner account and the content viewer account, the algorithm for conversion of distribution and points, etc. are not essential parts of the present invention, and include the technical field or advertising service to which the present invention belongs. Since those skilled in the art can appropriately design based on existing technology in the field of electronic commerce, detailed description is omitted.

  As described above, the embodiments have been illustrated with reference to the drawings. However, the present invention is not limited to these examples. For example, the content information, the number and contents of items included in the advertisement information, the advertisement fee (advertisement billing) Details such as the calculation method, content selection screen, content viewing screen, content continuous viewing screen layout, number of thumbnails, position and arrangement in the content selection screen can be changed as appropriate without departing from the spirit of the present invention. is there.

  INDUSTRIAL APPLICABILITY The present invention is suitable for application to a content sharing service in which content viewers can play back or share content such as moving images, still images, or audio uploaded by a content owner via a network such as the Internet. is there.

Claims (13)

Content sharing services that allow content owners to upload content from content owner terminals over the network to the content viewer terminals with advertisements and distribute a portion of the advertising fees as a share of the content owners. A providing control method comprising the following processing steps to be executed by a computer.
(A) Register content information including a content ID of each content and a distribution ratio value indicating a ratio of distributing the share of the content owner to the content viewer set by the content owner in the content information database. ,
(B) register advertising information including the advertising ID of each advertisement and the value related to the advertising fee set by the advertiser or advertising agency in the advertising information database;
(C) When the content viewer terminal is accessed, the distribution rate data is acquired from the content information database, the data related to the advertising fee is acquired from the advertising information database, and the value of the distribution rate is set as the value related to the advertising fee. Calculate the audience distribution value multiplied for each content,
(D) Screen information for displaying the content with the advertisement on the display unit of the content viewer terminal is created based on the calculated viewer distribution value, the content information, and the advertisement information. In the screen information creation step, an image of each content and a display indicating a viewer distribution value corresponding to the content are displayed at different coordinate positions or different time frames on the screen according to the priority based on the viewer distribution value. As described above, the screen information incorporating the content ID and the advertisement ID is created, and (e) the created screen information is provided to the content viewer terminal. (F) A storage unit having a first storage area and a second storage area is provided, and content information extracted from the content information database in descending order of distribution rate is temporarily stored in the first storage area. Temporarily storing the advertisement information extracted from the advertisement information database in the second storage area;
The screen information creation step (d) includes, as the screen information, a description for displaying a Web page in which thumbnails of a predetermined number of contents are listed according to the priority on the display unit of the content viewer terminal. The screen information file is created, and the calculation step (c) is performed from the first storage area of the storage unit each time the first display of the Web page or the update of the Web page is requested. Acquire distribution ratio data for a predetermined number or less, and calculate the audience distribution value of each content by multiplying the value of each acquired distribution ratio by the value related to the advertising fee acquired from the second storage area of the storage unit. To do,
The content provision control method according to claim 1. (G) providing a storage unit having a first storage area and a second storage area, temporarily storing content information extracted from the content information database in descending order of distribution rate in the first storage area; A step of temporarily storing, in the second storage area, the advertisement information having the highest value related to the advertisement fee extracted from the advertisement information database,
The screen information creation step (d) includes, as the screen information, a description for displaying a Web page in which thumbnails of a predetermined number of contents are listed according to the priority on the display unit of the content viewer terminal. The screen information file is created, and the calculation step (c) is performed from the first storage area of the storage unit each time the first display of the Web page or the update of the Web page is requested. Acquire distribution ratio data for a predetermined number or less, and calculate the audience distribution value of each content by multiplying the value of each acquired distribution ratio by the value related to the advertising fee acquired from the second storage area of the storage unit. To do,
The content provision control method according to claim 1. (H) further including a step of providing a storage unit and temporarily storing information necessary for creating the screen information in the storage unit;
The screen information creation step (d) includes, as the screen information, a screen information file including a description for causing a display screen of the content viewer terminal to display a playback screen on which a content video is played according to the priority. Is to create
The calculation step (c) obtains distribution rate data from the content information extracted in descending order of distribution rate from the content information database when at least the first playback screen is requested, and each of the acquired distribution rates Is multiplied by the value related to the advertising fee of the advertising information obtained from the advertising information database to calculate the viewer distribution value of each content,
Associating the viewer distribution value with the content information and the advertisement information, temporarily storing in the storage unit in descending order of the viewer distribution value,
The screen information creation step (d) obtains the associated information from the storage unit in descending order of viewer distribution values and creates the screen information file;
The content provision control method according to claim 1. (H) further including a step of providing a storage unit and temporarily storing information necessary for creating the screen information in the storage unit;
The screen information creation step (d) includes, as the screen information, a screen information file including a description for causing a display screen of the content viewer terminal to display a playback screen on which a content video is played according to the priority. Is to create
The calculation step (c)
When at least the first playback screen is requested, the distribution rate data is acquired from the content information extracted from the content information database in descending order of the distribution rate, and is extracted from the advertising information database in descending order of the data related to the advertising fee. Get data on advertising charges from the advertising information
The obtained distribution rate data and the data related to the advertising fee are correlated in descending order and multiplied by these values to calculate the viewer distribution value of each content.
The viewer distribution value is associated with the content information and the advertisement information, temporarily stored in the storage unit in descending order of the viewer distribution value, and the screen information creation step (d) Obtaining the attached information in descending order of viewer distribution values and creating the screen information file,
The content provision control method according to claim 1. Providing content for content sharing services in which content holders upload content from content owner terminals via the network to the content viewer terminals with advertisements and distribute a portion of the advertising fee as a share of the content owners A control device,
A content information database in which content information including a content ID of each content and a distribution rate value representing a ratio of distributing the share of the content owner to the content viewer set by the content owner is registered;
An advertisement information database in which advertisement information including an advertisement ID of each advertisement and a value related to an advertisement fee set by an advertiser or an advertisement agency is registered;
When the content viewer terminal is accessed, the distribution rate data is acquired from the content information database, the advertisement fee data is acquired from the advertisement information database, and the value related to the advertisement fee is multiplied by the distribution rate value. A calculation unit that calculates a user distribution value for each content;
Screen information for displaying content with an advertisement on the display unit of the content viewer terminal is created based on the viewer distribution value calculated by the calculation unit, the content information, and the advertisement information, and the content viewing Screen information creation unit to be provided to the user terminal,
Including
In the display unit of the content viewer terminal, the screen information creation unit is configured such that an image of each content and a display representing a viewer distribution value corresponding to the content are in accordance with a priority based on the viewer distribution value. Creating screen information incorporating the content ID and advertisement ID to be displayed at different coordinate positions or different time frames of the screen;
A content provision control apparatus characterized by the above. The content provision control apparatus includes a first storage area in which content information extracted from the content information database in descending order of distribution rate is temporarily stored, and advertisement information extracted from the advertisement information database is temporarily stored. And a storage unit having two storage areas,
The screen information creation unit includes, as the screen information, a screen information file including a description for causing a display unit of the content viewer terminal to display a Web page in which thumbnails of a predetermined number of contents are listed according to the priority. And each time the first display of the Web page or the update of the Web page is requested, the calculation unit has a number equal to or less than the predetermined number from the first storage area of the storage unit. Acquiring distribution rate data, and multiplying the value of each acquired distribution rate by a value related to the advertising fee acquired from the second storage area of the storage unit to calculate a viewer distribution value of each content;
The content provision control apparatus according to claim 6. The content provision control device includes a first storage area in which content information extracted from the content information database in descending order of distribution rate is temporarily stored, and a value related to the advertisement fee extracted from the advertisement information database is the highest value. A storage unit having a second storage area in which advertisement information is temporarily stored;
The screen information creation unit includes, as the screen information, a screen information file including a description for causing a display unit of the content viewer terminal to display a Web page in which thumbnails of a predetermined number of contents are listed according to the priority. And each time the first display of the Web page or the update of the Web page is requested, the calculation unit has a number equal to or less than the predetermined number from the first storage area of the storage unit. Acquiring distribution rate data, and multiplying the value of each acquired distribution rate by a value related to the advertising fee acquired from the second storage area of the storage unit to calculate a viewer distribution value of each content;
The content provision control apparatus according to claim 6. The content provision control device further includes a storage unit that temporarily stores information necessary for creating the screen information,
The screen information creation unit creates, as the screen information, a screen information file including a description for causing a display screen of the content viewer terminal to display a playback screen on which a content video is played according to the priority. And
The calculation unit acquires distribution rate data from the content information extracted in descending order of distribution rate data from the content information database at least when a request for the first playback screen is made, and for each of the acquired distribution rates By multiplying the value by the value related to the advertising fee of the advertising information obtained from the advertising information database, the viewer distribution value of each content is calculated,
Associating the viewer distribution value with the content information and the advertisement information, temporarily storing in the storage unit in descending order of the viewer distribution value,
The screen information creation unit obtains the associated information from the storage unit in descending order of viewer distribution values and creates the screen information file;
The content provision control apparatus according to claim 6. The content provision control device further includes a storage unit that temporarily stores information necessary for creating the screen information,
The screen information creation unit creates, as the screen information, a screen information file including a description for causing a display screen of the content viewer terminal to display a playback screen on which a content video is played according to the priority. And
The calculation unit
When at least the first playback screen is requested, the distribution rate data is acquired from the content information extracted from the content information database in the descending order of the distribution rate data, and the descending order of the data related to the advertisement fee from the advertisement information database. Obtain data related to advertising charges from the advertising information extracted in
The obtained distribution rate data and the data related to the advertising fee are correlated in descending order and multiplied by these values to calculate the viewer distribution value of each content.
The viewer distribution value is associated with the content information and the advertisement information, temporarily stored in the storage unit in descending order of the viewer distribution value, and the screen information creation unit is associated with the storage unit from the storage unit. Obtaining the information in descending order of viewer distribution values and creating the screen information file;
The content provision control apparatus according to claim 6. Content sharing services that allow content owners to upload content from content owner terminals over the network to the content viewer terminals with advertisements and distribute a portion of the advertising fees as a share of the content owners. A computer-readable recording medium recording a program for causing a computer to execute the provision control method, wherein the recorded program includes the following processing steps to be executed by the computer .
(A) Register content information including a content ID of each content and a distribution ratio value indicating a ratio of distributing the share of the content owner to the content viewer set by the content owner in the content information database. ,
(B) register advertising information including the advertising ID of each advertisement and the value related to the advertising fee set by the advertiser or advertising agency in the advertising information database;
(C) When the content viewer terminal is accessed, the distribution rate data is acquired from the content information database, the data related to the advertising fee is acquired from the advertising information database, and the value of the distribution rate is included in the value related to the advertising fee. The viewer share value multiplied by is calculated for each content,
(D) Screen information for displaying the content with the advertisement on the display unit of the content viewer terminal is created based on the calculated viewer distribution value, the content information, and the advertisement information. In the screen information creation step, an image of each content and a display indicating a viewer distribution value corresponding to the content are displayed at different coordinate positions or different time frames on the screen according to the priority based on the viewer distribution value. As described above, the screen information incorporating the content ID and the advertisement ID is created, and (e) the created screen information is provided to the content viewer terminal. Content sharing services that allow content owners to upload content from content owner terminals over the network to the content viewer terminals with advertisements and distribute a portion of the advertising fees as a share of the content owners. A content provision control program comprising the following processing steps executed by a computer for provision control.
(A) Register content information including a content ID of each content and a distribution ratio value indicating a ratio of distributing the share of the content owner to the content viewer set by the content owner in the content information database. ,
(B) register advertising information including the advertising ID of each advertisement and the value related to the advertising fee set by the advertiser or advertising agency in the advertising information database;
(C) When the content viewer terminal is accessed, the distribution rate data is acquired from the content information database, the data related to the advertising fee is acquired from the advertising information database, and the value of the distribution rate is set as the value related to the advertising fee. Calculate the audience distribution value multiplied for each content,
(D) Screen information for displaying the content with the advertisement on the display unit of the content viewer terminal is created based on the calculated viewer distribution value, the content information, and the advertisement information. In the screen information creation step, an image of each content and a display indicating a viewer distribution value corresponding to the content are displayed at different coordinate positions or different time frames on the screen according to the priority based on the viewer distribution value. As described above, the screen information incorporating the content ID and the advertisement ID is created, and (e) the created screen information is provided to the content viewer terminal. Content sharing services that allow content owners to upload content from content owner terminals over the network to the content viewer terminals with advertisements and distribute a portion of the advertising fees as a share of the content owners. Providing control system,
When a content owner uploads content, the content owner manipulates the content to set information that includes at least a distribution ratio value that represents the proportion of the content owner's share to the content viewers. Content owner terminal to be
When requesting an advertisement, an advertiser terminal operated by an advertiser or an agency to set information including the value related to the advertisement fee for the advertisement,
A content viewer terminal that is operated by the content viewer from time to time in order to view content with advertisements,
A content provision control device in which the content owner terminal, the advertiser terminal, and the content viewer terminal are connected via a network;
Including
The content provision control device includes:
A content information database in which content information including a content ID of each content and a distribution rate value set by the content owner is registered;
An advertisement information database in which advertisement information including an advertisement ID of each advertisement and a value related to an advertisement fee set by the advertiser or an agency is registered;
When the content viewer terminal is accessed, the distribution rate data is acquired from the content information database, the advertisement fee data is acquired from the advertisement information database, and the value related to the advertisement fee is multiplied by the distribution rate value. A calculation unit that calculates a user distribution value for each content;
Screen information for displaying content with an advertisement on the display unit of the content viewer terminal is created based on the viewer distribution value calculated by the calculation unit, the content information, and the advertisement information, and the content viewing Screen information creation unit to be provided to the user terminal,
Including
In the display unit of the content viewer terminal, the screen information creation unit is configured such that an image of each content and a display representing a viewer distribution value corresponding to the content are in accordance with a priority based on the viewer distribution value. Create screen information incorporating the content ID and advertisement ID so that they are displayed at different coordinate positions or different time frames on the screen,
The content viewer terminal receives the created screen information, and uses the content ID and the advertisement ID to display an image representing each content image and a viewer distribution value corresponding to the content. Displayed on the display of
Content provision control system characterized by

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