JPH08207473A - Illustration printing form and reference method thereof - Google Patents

Abstract

PURPOSE: To obtain an envelope and a seal form with information corresponding to the property of a customer printed and to strengthen impact given to the customer by synthesizing character information extracted from a character information file and image information extracted from an image information file or an overlay and printing the synthesized information. CONSTITUTION: In a preparatory stage, customer property items are combined to be classified, an optimum illustration in each class is selected and determined, and customers A, B,... are made to correspond to respective illustrations determined by class. Next, the selected illustrations are registered in an information processor 4 so that registered illustration image data are taken out from an external image data file 3 to be transmitted to an printer 6. Customer data are read out from a customer data file 1 stored in an external information storage means, and printing data corresponding to the customer data are prepared. Information combined for each customer is printed on a envelope paper sheet and a seal form by the printer 6.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an envelope and an encapsulation form in which an image such as an illustration is printed at the same time as characters and a collating method therefor.

[0002]

2. Description of the Related Art Conventionally, in the case of mail order DM shipping, event and enrollment guidance, etc., usage tickets and complimentary tickets, the customer's address and contact details are printed at the same time on the same continuous form. It is common to enclose this continuous form and other printed matter printed in advance in a windowed envelope, and mail it so that the address field printed on the continuous form can be seen through the window of the envelope. . When sending image information such as illustrations and maps to customers, it is printed in advance on an envelope, a mail form, or an enclosed printed matter by a printing machine. In addition, as in the case of a tri-fold mail form, the mail form may be folded back for each unit form and a part of the form may be peelably adhered, and then mailed in a form similar to a postcard.

[0003]

However, windowed envelopes have a higher cost than windowless envelopes, and there is a problem in that the address printing page of continuous forms does not have the degree of freedom in layout. Also, when mailing image information together, mail forms, envelopes, and printed materials for enclosing the image information must be prepared in advance, and printed materials that differ according to customer attributes such as gender, age group, region, etc. However, there is a problem that the cost generally increases although it depends on the printing lot. Furthermore, when the amount of mail increases, an envelope with only text information cannot be differentiated from other direct mails, and there are many cases in which they are discarded without breaking the seal. In the case of direct mails, DM efficiency becomes poor. There is a problem of doing. If you switch from envelopes to postcards, the shipping cost will be lower, but the amount of information to be transmitted, the impact, and the lack of security are inevitable. The present invention has been made in view of the above-mentioned problems, and an illustration printing form including an envelope and an encapsulation form in which address information and image information of each customer are printed out at the same time, and moreover, it is necessary to maintain the consistency between them. The purpose is to provide a verification method that enables enclosing and sealing.

[0004]

SUMMARY OF THE INVENTION The present invention, which has been made to solve the above-mentioned problems, provides character information extracted from a character information file based on a customer data file and image information extracted from an image information file or an overlay. Print data to be sent to a printing device that outputs and prints the character information and the image information. A serial number is generated at the time of creation, the serial number is used as a customer code corresponding to an individual customer, and a bar code is output and printed at the same time as the character information and the image information by the printing device. Illumination of an illustration print form, which is characterized by ensuring consistency in time. How to the gist.

[0005]

According to the present invention, it is possible to provide an envelope and an encapsulation form in which character information and image information corresponding to the customer's attributes are printed at the same time, so that the customer's interest in mail can be increased.
Moreover, the impact on the customer can be strengthened. Further, the collating method using the bar code which is output and printed at the same time as the character information and the image information enables the enclosing and sealing with high reliability and consistency. Furthermore, since there is no need for a windowed envelope and the address is printed on the envelope, the space for the address print field is not needed for the enclosed form, increasing the flexibility of the form layout and increasing the envelope cost. Can be reduced.

[0006]

The present invention will be described in more detail with reference to the drawings. FIG. 1 is a plan view of an envelope of an illustration printing form according to the present invention, showing an example of a windowless envelope in which an illustration is simultaneously printed out as a customer's address and image information. It is sufficient to determine in advance how many types of illustrations will be printed out at the same time as the addressee according to the combination of customer attributes. Customer attributes include gender, married and unmarried,
Alternatives such as students and working people, age, income amount,
There are analog things such as areas. By combining these attributes into several groups, selecting and deciding the best illustration for each group, adding the corresponding illustration of each customer and mailing it to each customer, the degree of interest in the mail is completely illustration. It will be more expensive than conventional mail without mail.

An illustration that can be output to an envelope or a form may be a gradation image or a multicolor image depending on the capacity of the image information storage device and the printer capability. By preparing various types of objects and using them according to the attributes, it is possible to transmit more sophisticated image information. Furthermore, if a sentence that matches the customer name of the recipient or the attribute of the customer is included in the "balloon" that indicates the content of the main character of the manga, it is possible to further increase the degree of interest in this mail.

FIG. 2 is an explanatory view of an illustration print form and its matching method according to the present invention. The entire matching method will be described step by step with reference to FIG. First of all, as a preparation stage,
Create several categories by combining customer attribute items, and select and decide the most suitable illustration for each category. Therefore, each customer A, B, C --- will correspond to one of the illustrations determined for each category. Next, when the selected and determined illustration is registered in the information processing device 4, the information processing device 4 takes out the registered illustration image data from the external image data file 3 and transmits it to the printing device 6.
Receiving this, the printing device 6 receives OV11, OV1 so that the image data can be taken out as an overlay according to the instruction.
2, OV21 ---, etc. are sequentially numbered and stored in the information storage means 61 of the printer 6.

Next, the information processing apparatus reads from the customer data file 1 stored in the external information storage means such as a magnetic tape,
Necessary customer data is read and print data 5 corresponding to each customer data is created. In addition to common character information, instruction information for instructing an illustration to be used for each customer is added to the print data. The character information is not limited to the common original issue data, but character information classified in advance according to the attribute, for example, X, Y, Z is stored in the character information file, and the character information is stored according to the customer data. In addition to the original issue data, character data of such categories may be added with instruction data for instructing whether to print. This is because it is preferable to send a message that is most suitable for the customer's attributes together with the image information, rather than sending uniform character information. Furthermore, when creating this print data, a serial number corresponding to each customer is generated and used as a bar code for each customer. Therefore, in addition to the original issue data, the instruction data as shown in Table 50 of FIG. 2 is added to the print data sent to the printer 6. It is the bar code number 52 corresponding to each customer 51, the overlay number 53 used for envelopes, the overlay number 54 used for inclusion forms, the character information classification symbol 55 output printed on the inclusion forms, etc. If there is something to do, it may be added as instruction data at this stage.

Upon receipt of the above print data transmission, the printing device 6 outputs and prints the various information combined for each customer by a print control means 62 on a predetermined envelope sheet and a form sheet as an enclosed form. In this case, it is preferable to use a high-speed printer as the printing device because it is necessary to print an image. The output to the envelope and the form paper may be performed using the same printer or different printers. Further, the information processing device 4 may directly send the print data 5 to the printing device for each customer,
A plurality of people are collectively stored as a print data file in an information storage means such as a magnetic tape, and then read again into an information processing device (same information processing device or another printing device dedicated information processing device). Alternatively, the data may be transmitted to the printing apparatus in units of one person.

Generally, since image information requires a large storage capacity, the overlay information storage device 6 of the printing device 6 is required.
If the storage capacity of 1 is insufficient and many overlays cannot be stored at one time, one kind of overlay is stored first and the customer data, bar code and character information corresponding to this overlay are transmitted and printed. After the processing is completed, the same processing may be repeated for the next overlay.

As shown in FIG. 2, the output envelope printed sheet 7 has a bar code and an illustration printed in addition to the customer's address. On the other hand, in addition to the character information, the enclosed foam paper 8 is also printed with a barcode and an illustration. Lastly, the envelope paper 7 is formed into an envelope 9 by envelope processing, while for the enclosed foam paper, name identification (collecting unit forms of the same addressee) is performed by collating the bar code, and the required number of sheets is obtained. Unit forms are stacked in one set to form the enclosed form 10, and the barcode printed on the envelope 9 and the enclosed form 10 is read by a barcode reader and collated, as shown in the combination of FIG. Complete enclosing and sealing while collating each customer A, B, C. In this case, a common printed matter that has been printed in advance may be enclosed together with the enclosing foam. As described above, the barcode is output and printed on both the envelope and the enclosed form, and the envelope is sealed while the envelope 9 and the enclosed form 10 are collated by the barcode reader. 1
It is no longer necessary to print on the same printer in one machine, and it is possible to keep the consistency with each other even if the envelope and the encapsulation form are printed out by different printing devices or at different times.

[0013]

According to the present invention, the print data sent to the printing device is combined with the instruction data and the bar code, and the envelope and the enclosing form are combined with the image information such as illustrations and maps suitable for the attributes of the customer together with the character information. By printing the output, the recipient's interest in the mail is increased, the impact of the mail on the recipient is increased, and the message can be transmitted more effectively. As a result, response efficiency can be improved in the case of direct mail.
Further, since the envelope and the encapsulation foam printed and printed for each customer are collated and sealed by the bar code, mis-matching is eliminated, and the reliability of the consistency is extremely high. Further, since it is not necessary to use the window-opened envelope, the envelope cost can be reduced, and the layout of the form page which conventionally prints the address column at a predetermined position becomes free, and more messages can be included.

[Brief description of drawings]

FIG. 1 is a plan view of an envelope of an illustration printing form according to the present invention.

FIG. 2 is an explanatory diagram of a method for collating an illustration print form according to the present invention.

[Explanation of symbols]

1 Customer data file 2 Character information file 3 Image data file 4 Information processing device 5 Printing data 6 Printing device 7 Envelope paper 8 Form paper 9 Envelope 10 Encapsulation form 50 Instruction data table 51 Individual customer 52 Bar code number 53 Used for envelopes Overlay number 54 Overlay number used for encapsulation form 55 Text information classification symbol

Claims (3)

[Claims] 1. An envelope and a form for encapsulation, in which character information extracted from a character information file based on a customer data file and image information extracted from an image information file or an overlay are combined and printed. And an illustration print form. 2. The illustration print form according to claim 1, wherein the character information and the image information are determined in advance according to a customer attribute. 3. A serial number is generated at the time of creating print data to be sent to a printing device that outputs and prints the character information and the image information, and the serial number is used as a customer code corresponding to each customer by the printing device. A collating method for an illustration print form, characterized in that a bar code is output and printed at the same time as the information and the image information, and the name is identified by the bar code so as to achieve consistency at the time of enclosing and sealing.