JP2587314Y2 - Catalog booklet - Google Patents

Description

[Detailed description of the invention]

[0001]

[Industrial application field] The present invention relates to a catalog booklet,
In particular, the present invention relates to a catalog booklet including a cover piece obtained by folding one sheet of paper into two, and a catalog sheet piece bound inside the two-folded cover piece.

[0002]

2. Description of the Related Art In a conventional catalog booklet of this type, a title and guidance of a target product are displayed on the front side of a cover piece, while various guides including product information are displayed on a non-front side of the cover piece. Although the text and explanation are displayed, all of this information is general information common to many recipients of the catalog booklet.

[0003]

[Problems to be Solved by the Invention] For this reason, in the past, since the contents of the catalog booklet were limited to general product information, the effect was merely a direct mail effect. Is difficult to differentiate, and there is an inconvenience that the customer lacks an appeal that increases the willingness to purchase. The purpose of the present invention is to provide a catalog booklet that has solved such inconveniences.

[0004]

In order to achieve the above-mentioned object, a catalog booklet according to the present invention is composed of a cover sheet obtained by folding one sheet of paper into two, and bound inside the two-folded cover sheet. The cover sheet has information on the recipient such as the address of the recipient and the name of the recipient in a proper place on the surface of the cover, and includes at least an information display surface on the recipient of the cover sheet. Individual information related to the information on the recipient, such as a greeting sentence to the recipient, a thank-you sentence for the previous purchase, etc., are printed on the appropriate place on one side.

[0005]

[Function] Information on the recipient is printed at the appropriate place on the front side of the cover sheet.
If the name is included, there is no need to separately display the destination by using the window envelope at the time of mailing. In addition, in addition to the information on the recipient, individual information related to the information on the recipient is printed at an appropriate place on the cover sheet, so that the recipient can have a sense of being a catalog booklet peculiar to the recipient. it can.

[0006]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Preferred embodiments of the present invention will be described below in detail with reference to the accompanying drawings. Here, FIG. 1 is a plan view on the front cover side of the catalog booklet, FIG. 2 is a plan view of the front cover with the cover opened, FIG. It is a top view of the state which opened.

As shown in FIG. 3, a catalog booklet 1 includes a cover sheet 2 folded in two at a center folding section and a cover sheet 2.
And a plurality of catalog sheets 3 bound inside. As shown in FIG. 1, a title 5 and an issue month display 6 are printed on the surface 4a of the cover 4 of the cover piece 2 in advance, and the recipient is made up of the recipient's postal code, address, and name. Information 7 and the member number 8 of the recipient are printed. As shown in FIG. 2, a greeting 9 for the recipient, which is individual information related to the information 7 on the recipient, is printed on the back surface 4b of the front cover 4.

Further, as shown in FIG. 4, the back side 10b of the back cover 10 of the cover piece 2 becomes an order form, and an order entry field 1
In addition to 1, a designated delivery date entry field 12 is printed in advance, and a recipient member number 8 and a recipient name 13 which are individual information related to the information 7 on the recipient are printed. Part of these printed individual information unique to the recipient is also shown in FIG.

As shown in FIGS. 2 and 4, each catalog piece 3 includes a product description section 14 on which a photograph and description of the product are printed, and a product application information on which the application number and size of each product are printed. At least one of a display unit 15 and a guidance display unit 16 that prints various guidance texts and advertisement texts is provided.

Next, a method of creating the catalog booklet 1 will be described. Title 5, issue month display 6, order entry column 11, delivery designation date entry column 12, a direction orthogonal to a folded portion for folding the cover piece 2 in a state of being opened in a state where it is opened in advance, In other words, while the front cover 4 and the back cover 10 are transported in a continuous direction, the two printers, which are output devices of a computer (not shown), are arranged side by side at a predetermined interval in the transport direction. The printing direction is changed by 90 degrees from the normal direction, and the information 7 about the recipient, the member number 8, the greeting 9, and the name 13 of the recipient who are related thereto are printed at predetermined positions. This printing operation is performed for each side by reversing the front and back of the cover sheet 2 to obtain the cover sheet 2 having the above-described configuration. On the other hand, each catalog sheet 3 is printed with a product explanation section 14, a product application information display section 15, and a guidance display section 16 at predetermined positions in advance, and then collated in a predetermined order. Then, when the catalog sheet 3 is bound inside the cover sheet 2 and folded in two, the catalog booklet 1 having the above-described configuration is obtained.

Since the present embodiment is configured as described above, when mailing it, it is necessary to enclose it in an envelope so that information 7 on the recipient including the address and name of the recipient corresponds to the window of the window opening envelope. Therefore, there is an advantage that it is not necessary to separately display the destination, and the shipping operation is simplified.

Note that the present invention is not limited to the above-described embodiment. For example, the catalog sheet 3 may be a single sheet rather than a plurality of sheets. In addition, the information 7 about the recipient to be printed on the cover sheet 2 may be any information as long as it is the surface of the cover sheet 2.
The printing position of the individual information related to the information 7 about the recipient may be printed on any surface as long as it is the front and back surfaces of the front cover 4 and the back cover 10 of the cover piece 2, and various changes are possible. is there. Furthermore, the contents of the information 7 on the recipient and the individual information related thereto are not limited to those described above. For example, the information on the recipient may be only the name of the recipient or only the member number.

[0013]

[Effect of the invention] As is clear from the above explanation,
According to the present invention, the individual information of the recipient is printed on the catalog booklet, so that unique information is transmitted to each recipient, and the catalog booklet can be differentiated, and the recipient's willingness to purchase with the individual information can be obtained. It has the effect of being able to evoke.

[Brief description of the drawings]

FIG. 1 is a plan view on the front cover side of a catalog booklet.

FIG. 2 is a plan view showing a state where a cover is opened.

FIG. 3 is a schematic sectional view taken along line AA of FIG. 1;

FIG. 4 is a plan view showing a state where a back cover is opened.

[Explanation of symbols]

 REFERENCE SIGNS LIST 1 catalog booklet 2 cover sheet 3 catalog sheet 4 cover 7 information about recipient 9 greeting 10 back cover

Claims (1)

(57) [Scope of request for utility model registration] 1. A cover sheet which is obtained by folding one sheet of paper into two, and a catalog sheet which is bound to the inside of the two-folded cover sheet. A catalog booklet printed with information on a recipient, and printed with individual information related to the information on the recipient in at least one appropriate place including an information display surface on the recipient.