JPH0820180A - Housing medium and manufacturing device thereof - Google Patents

Abstract

PURPOSE:To obtain a housing medium unnecessary to reprint at each area or at each time when fluctuation data is changed and capable of housing a premium such as pocket tissue paper to deliver the same. CONSTITUTION:Character data and graphic image data are drawn respectively out of a print image tape(PIT) and a fixed magnetic memory device in matching relationship and a sheet consisting of three continuous form pieces 1-3 on which predetermined character data and image data are simultaneously printed by a data processing system printed by the same printer is folded to form a housing part E and an air vent hole is provided in the housing part E.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a storage medium used as a distribution advertisement medium and its manufacturing system.

[0002]

2. Description of the Related Art Conventionally, advertisement media distributed to an unspecified number of potential customers include leaflets, pamphlets, and tri-fold mail with reply postcards. Furthermore, advertising media with premiums, cards, or actual samples attached is used. The information posted on them varies depending on the product name, product characteristics, price, campaign information, etc. Generally, when the information is distributed slightly depending on the distribution period and region according to the advertiser's sales strategy. There are many.

Currently, printing is separately performed as a method of changing the information posted on the advertising medium for each distribution area and whenever the variation information changes. Therefore, every time the variation information changes for each region, it is necessary to make a printing block, plate making, and printing.
This is a typical high-mix low-volume production, which results in high total cost, and there are cases where the delivery time cannot meet the advertiser's request. On the other hand, in the case of general leaflets, pamphlets, booklet-shaped media, and even tri-fold mail-type media, each has its own merits, but it is not possible to add a premium such as pocket tissue, and impact and service points. There is a problem that it is inferior. In addition, when distributing only the current pocket tissue, the printing paper inserted inside is too small to transmit sufficient information, and it is impossible to attach a reply postcard, of course, and it is an information medium for distribution. There is a problem that the posting space is insufficient. The present invention has been made in view of the above problems, and prints advertisement information that changes at each time for each region by a printer that simultaneously outputs and prints characters and graphic patterns on a form or output paper,
It is an object of the present invention to provide a storage medium that can be processed and processed to store and distribute an appropriate premium, and a manufacturing system for the storage medium.

[0004]

The present invention made to solve the above problems has the following points. (1) Of the first, second, and third form pieces that are connected through the fold line, the second and third form pieces are folded along the fold line so that they face each other, and are orthogonal to the fold line. A storage medium, characterized in that two sides are adhered to each other in a non-separable manner to form a storage section, and an air vent hole is formed near a folding line in which the storage section is folded. (2) The first form piece constitutes a reply postcard. (3) The storage medium according to claim 1, wherein at least a printer prints character information and graphic image information on the surface of the storage section as an advertisement information posting surface. (4) In the printing by the printer, the character information from the print image tape (PIT) and the graphic image information from the fixed magnetic storage device are extracted by the information processing unit with consistency and are printed by the same printer. (5) Two printers are installed in series, and the front and back sides of the above-mentioned connected form sheet are continuously printed. (6) A serial number is output for each storage medium,
Be printed.

[0005]

According to the present invention, the variable information and the fixed information are simultaneously printed by the printer by the character and the graphic image pattern, so that it is not necessary to separate the printed information every time the posted information is changed. It can be distributed with a premium such as tissue paper, etc. to enhance the impression and impact on the recipient. Further, since the serial number can be printed at the same time, the advertisement effect analysis can be performed, which facilitates delivery management and the like.

[0006]

DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will be described in detail below with reference to the drawings. FIG. 1 is a perspective view of the storage medium 10. FIG. 1A shows a storage portion E of the storage medium 10 and a tissue paper T attached as a premium thereto. Storage medium 1
As shown in FIG. 5, 0 is composed of first, second, and third form pieces connected by folding lines m2 and m3 as shown by 1 to 3,
Opposing form pieces 2 and 3 are folded at a folding line m3 and both sides are strongly adhered at an adhesive portion B1 to form a storage portion E, and the first form piece forming a reply postcard is folded back at a folding line m2 to be adhered. It is designed to be weakly adhered to the storage portion E by B2 so as to be peelable. FIG. 1B is a perspective view of the storage medium viewed from the back side. Storage section E shown in FIGS. 1 (a) and 1 (b)
Character information M and image information I such as maps and specially designed characters are printed on the surface of the.

FIG. 2 shows an information processing system according to the present invention. As shown in FIG. 2, the character information M and the image information I printed on the storage medium are the print image tape (PIT) 11 and the fixed magnetic storage device 1, respectively.
It is stored in the character information file and the image information file in 2. The information processing unit 13 pulls out predetermined information required from the PIT 11 and the fixed magnetic storage device 12 for each region and each time the information changes, with consistency, and the printing unit 14
To print all the information from one printer at the same time. In this case, the character information M is the character output of the font provided in the printer to be used, but the graphic image information I is read by the image scanner and temporarily stored in the fixed magnetic storage device having a large storage capacity. Because it is done, maps, illustrations,
It is possible to print various graphic image information such as special design processed characters. With the above information processing system, it is possible to deal with detailed advertisement contents. For example, taking a financial institution as an example, the description of a general financial product is printed as character information M in an advertising medium distributed by a financial institution to potential customers in the region. Newly developed financial product name,
The variable interest rate% is printed using special characters that have an eye-catching effect, such as "Walrito interest rate ○○%", and the nearest branch office in each region is easily accessible by the recipient of the advertising medium. , A special illustration, a sales mark of a financial institution, etc. must be printed as the graphic information I at the same time. For this purpose, character information such as general product description is stored in the PIT 11, and
A map of each branch, a copy of special characters, etc. is read by an image scanner, and fixed magnetic storage device 12 is used as image information.
The two types of information are read from the two types of storage media in a consistent manner under the control of the information processing unit 13 and output to the printer to be printed simultaneously at the determined positions. It should be noted that the PIT is also recorded with an editing program necessary for screen editing such as the position where characters and patterns are printed. Therefore, according to the information processing system of the present invention, it is only necessary to classify and input the new information necessary for both of the storage media each time the information content to be posted on the advertising medium changes. There is no need for separate printing, there is no need to repeat plate making, plate making, and printing, and it is possible to provide a variety of finely tuned advertising media at an economical cost.

Next, the overall flow of the storage medium manufacturing system according to the present invention will be described with reference to the storage medium manufacturing system process chart of FIG. First, in the first step, the horizontal continuous form 20 is manufactured. This manufacturing method is almost the same as the conventional business form. Continuous form 2 for storage medium 10
No. 0 is a horizontal double row having sprocket holes S on the left and right as shown in FIG. 4, three form pieces are connected in the vertical direction through folding lines m2 and m3, and a perforation m6 is provided in the center. ing. FIG. 4A shows the surface of the continuous form 20,
As shown in the figure, the second and third form pieces form an advertisement information printing section, and the first form piece forms a reply postcard section. Also,
On the back surface shown in FIG. 4B, the diagonally opposite sides of the second and third form pieces form the adhesive portion B1, and the spot-like adhesive portion B2 is formed on a part of the reply postcard of the first form piece. Are formed. In the above-described adhesive portion, an adhesive layer is provided at the same time during the processing of the first step so that the adhesive portions are pressure-bonded to each other so as not to be peelable and the adhesive portion and the paper surface are pressure-bonded to be capable of being peelable. Further, an air vent hole 4 is provided in a portion of the third form piece near the folding line m3. This role is to hold the bulging storage medium lightly to deaerate it when the pocket tissue paper is finally enclosed in the storage portion E to make a flat and compact form. Continuous form 20
The printing in the processing is common to the advertiser name, business mark, common format, etc., and it is limited to fixed information that does not change, and at least the variable information is printed in the next step. Further, when the number of distributed copies of the storage medium is small, there may be a case where a plain output paper without any printing is used and all information is recorded only by printing. Furthermore, the continuous form 20 does not necessarily have to have two horizontal rows, and may have three horizontal rows as long as it is within the allowable range of business form printing and processing machines. May be

Next, regarding the printer output in the second step, the front and back sides are printed simultaneously by passing the continuous forms 20 processed as described above through two printers placed in series. The content of the printed information is as described in the information processing system described above. Regarding the postcard H for reply using the first form piece, it seems that only the fixed information is sufficient for both the front and back sides, and the fixed information for this part may be printed from the beginning of the first step. If the destination of the reply postcard, the specifications of the format entered by the customer, etc. are changed for each region and time, the first form piece may be processed by printing with a printer. Further, under the control of the information processing unit 13, the serial number can be output and printed on the reply postcard unit for each region or each distribution lot. How to use this, for example, distribution date and time, time zone,
If there is a record of the distribution number (○ to ○○○), etc., it is possible to collate it with the actual results of the response and develop a more effective tactic such as a distribution method. Also, sorting the finished storage media,
It can be useful for management of delivery and distribution.

Next, in the third step, both ends of the continuous form 20 on which the sprocket S has been printed are cut off at the perforation m5 and slit at the central perforation m6 to form the slit left and right continuous forms. By stacking two sheets and performing a burst process at perforations m1 and m4, a storage medium sheet blank 30 shown in FIG. 5 is obtained. Subsequently, in the folding process of the fourth step, as shown in FIG. 1A, the storage medium sheet blank 30 is folded and pressed with the second and third form pieces, and is strongly bonded at the bonding portions B1 on both sides. Then, the enclosed portion E is formed, and the storage medium 10 is finished. A premium such as a tissue paper T prepared in advance in the final fifth step is enclosed in the storage medium 10. At this time, the first form piece constituting the postcard portion H is folded back and weakly adhered to the storage portion E at the spot adhering portion B2, and finally the sealed form as shown in FIG. 1B is finished. On the back side of the enclosed storage medium 10, a catch copy that keeps the customer's attention, in the above example, "Walrito interest rate ○○
"%" Is printed, and the advertisement effect is exhibited. The enclosed storage medium is sorted and shipped for each region. In this case, if the serial number printed on the reply postcard portion H is used, the management becomes easy.

[0011]

The storage medium and its manufacturing system according to the present invention have the following effects. (1) Every time the fluctuation information such as interest rate is changed, and the advertising medium printed by each region is printed by the PIT with the fluctuation information as text information, and by the map of each branch or special characters. Graphic image information such as a catch phrase can be read from the fixed magnetic storage device with consistency, and can be immediately obtained by printing the required number of copies with a printer, so that the advertising medium can be supplied at an economical cost. Furthermore, since the number of prospective productions for enlarging the printing lot is reduced, there is no waste of leftover use. (2) In some cases, after the change information is fixed, if only that part is replaced on the stored data, it can be printed out immediately, which leads to quick and shortened delivery time. (3) Since the regions to be distributed and the information to be published for each region are accurately matched, there is no fear of mismatching. (4) Since the serial number for each area is printed on the reply postcard, it is effective for the response effect analysis. It also facilitates management work. (5) By attaching a premium, the impression can be improved and the impact can be strengthened unlike a leaflet. (6) An air vent hole is formed in the storage part, and if the pocket tissue paper is sealed and then lightly pressed, it is degassed to obtain a flat and compact final form.

[Brief description of drawings]

FIG. 1 is a perspective view of a storage medium.

FIG. 2 Storage medium information processing system

[Figure 3] Storage medium manufacturing system process diagram

FIG. 4 is a plan view of a storage medium continuous form.

FIG. 5: Storage medium sheet blank

[Explanation of symbols]

 1-3 1st, 2nd, 3rd form piece 4 Air vent hole 10 Storage medium 11 PIT (Print image tape) 12 Fixed magnetic storage device 13 Information processing part 14 Printing part 20 Continuous form for storage medium 30 Storage medium sheet blank m2 , M3 Fold line m1, m4 Fold perforation m5-m7 Cut perforation B1, B2 Adhesive part E Storage part H Reply postcard I Image information M Character information S Sprocket hole T Pocket tissue

Claims (6)

[Claims] 1. A first, a second, and a third connected to each other through a fold line.
Among the three form pieces, the second and third form pieces are folded along the fold line so as to face each other, and two sides orthogonal to the fold line are non-separablely bonded to each other to form a storage portion. A storage medium, characterized in that an air vent hole is formed near a fold line in which the storage section is folded. 2. The storage medium according to claim 1, wherein the first form piece constitutes a reply postcard. 3. The storage medium according to claim 1, wherein at least a printer prints character information and graphic image information on the surface of the storage portion as an advertisement information posting surface. 4. In the printing of the printer, character information from a print image tape (PIT) and graphic image information from a fixed magnetic storage device are extracted by an information processing unit with consistency, and printed by the same printer. A storage medium manufacturing system characterized by the above. 5. The storage medium manufacturing system according to claim 4, wherein two printers are installed in series and the front and back sides of the form piece connected to each other are continuously printed. 6. The storage medium manufacturing system according to claim 4, wherein a serial number is output and printed for each storage medium.