JPH08160896A - Advertisement method by leaflets - Google Patents

Abstract

PURPOSE: To surely deliver advertisement leaflets to each home and to obtain an inexpensive method by storing several kinds of advertisement leaflets which are classified for every advertisement content, attached covers and threaded, into a storage bag on provided with blanks of advertisement information, area news, information paper, date, distribution areas and contact address, and distributing them to each home and office in the distribution area. CONSTITUTION: A storage bag 1 and classified leaflets advertisement 2.3 stored in a bag 1 show real estate advertisement leaflets 2 and shopping advertisement leaflets 3 and consists of threaded amusement leaflets, beauty parlor advertisement, employment guide leaflets, sales guide and other leaflets. It is recommended to classify these advertisement into five to seven kinds. It is also recommended to limit the distribution area of these leaflets to approximately 5,000 families.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an improvement of a method of leaflet advertisement which is sandwiched between daily newspapers and distributed to households.

[0002]

2. Description of the Related Art Conventionally, the current state of leaflet advertisements has been and has been delivered to homes with newspapers that are delivered every morning in the state of being folded into a daily newspaper and sandwiched between newspapers. The leaflet advertisement, whether it is a large leaflet advertisement or a small leaflet advertisement randomly on a daily newspaper, is not divided into large and small leaflet advertisements, and is not classified according to the type of leaflet advertisement. It is delivered separately to each family together with the newspaper, being sandwiched between newspapers in a mixed state.

However, as described above, the leaflets are not classified according to the leaflet advertisement, and even if they are delivered to each home, the person who reads the newspaper is in a mixed state and is sandwiched between the newspapers. There is a drawback that it takes time to distinguish whether a required leaflet advertisement is an unnecessary advertisement, and the leaflet advertisement is left as it is without seeing it. In addition, there is a drawback that when the rain is heavy, the leaflet advertisement sandwiched together with the newspaper gets wet and the entire leaflet advertisement is discarded. In this way, if the leaflet advertisement was left or discarded, the intention of the advertiser who advertised the leaflet advertisement was trampled, and the meaning of paying the expensive advertisement fee to the leaflet advertiser was lost. Therefore, there is no effective advertisement.

[0004]

SUMMARY OF THE INVENTION The leaflet advertisement method of the present invention provides a leaflet advertisement that is easy for a person who views the leaflet advertisement to see, and the leaflet advertisement does not get wet and gets dirty in each home even in rainy weather. It is intended to provide an inexpensive leaflet advertising method that is surely delivered to.

[0005]

[Means for Solving the Problems] The present invention provides a storage bag provided with an advertisement information name entry column, a regional news entry column, an information paper, a date entry column, a distribution region entry column, and a contact entry column. , The advertisement leaflet advertising method is characterized in that the advertisement leaflets are classified according to the content of the advertisement, attached with a cover, and several kinds of thread-bound leaflet advertisements are stored and distributed to each home or office in the distribution area.

[0006]

Next, the present invention will be described with reference to the drawings. FIG. 1 is an overall view showing the entire leaflet advertisement method according to the present invention. Reference numeral 1 is a transparent bag, reference numeral 2 is a real estate leaflet advertisement in which a leaflet advertisement relating to a real estate advertisement is bound with a thread, and reference numeral 3 is It is a leaflet advertisement that contains information about shopping. As described above, according to the present invention, the storage bag 1 (which may be an opaque plastic bag or a transparent plastic bag) and the classified and classified leaflet advertisement spelling 2 stored in the storage bag 1
3, a real estate leaflet advertisement 2 and a shopping leaflet advertisement 3 are displayed, which consist of entertainment leaflet advertisement spelling, beauty leaflet advertisement spelling, recruitment guide leaflet advertisement spelling, business guide spelling, and other leaflet advertisements. 5 for leaflet ads
It is appropriate to classify into 7 types. Further, it is preferable to divide the distribution area and the number of units of the leaflet advertisement into about 5000 houses.

As shown in FIGS. 1 and 2, the storage bag 1 constituting the present invention has an advertisement information name entry column 1b on the upper surface 1a and a region below the advertisement information name entry column 1b. There is a news description column 1c, below the regional news description column 1c is a date description column 1d, and below the date description column 1d is a distribution region description column 1e that describes the distribution region. Yes, there is a contact description field 1f at the bottom of the cover 1a. The advertisement information name entry column 1b is a column for entering a trademark or the like, which is a source indication for distinguishing the service of the leaflet advertisement stored in the storage bag 1 from other leaflet advertisements, and is a regional news item. The news entry column 1c is a column for briefly describing news that occurred in the distribution area and closely related to the area. The date when the leaflet advertisement was distributed to the distribution area is described in the date entry field 1d, the area where the leaflet advertisement is distributed is described in the distribution area entry field 1e, and the contact entry field 1f is described. When a consumer who sees a leaflet advertisement wants to inquire about the content of the leaflet advertisement stored in the storage bag 1, it is a column to be described to explain to the consumer. In this column, the leaflet advertisement provider Enter the telephone number or fax number of. As a material of the storage bag 1, it is preferable to use a flexible material and a transparent material. Each description field 1b ・ 1c ・ 1d ・ 1 provided on the front side 1a on the back side
You may provide the same description column as e-1f.

In FIG. 1, reference numerals 2 and 3 are leaflet advertisement bindings for each content of the leaflet advertisement. As shown in FIG. 3, the leaflet advertisement spellings 2 and 3 are the same type of leaflet advertisements 2b, 2b, 2b, 2b, 2b, 2b ...
After gathering and bundling multiple (for example, leaflet advertisements related to real estate), there is an industry-specific entry column 2c for clearly indicating what kind of leaflet advertisement is in the upper part, and a transmission item in which the communication item is written in the center part. Cover 2 provided with item description column 2g
Place a, and left and right binding holes 2d on the entry field 2c for each advertisement content
Forming 2e and binding a plurality of leaflet advertisements through the binding thread 2f.

FIG. 4 is a vertical cross-sectional view of the storage bag in the storage bag used in the leaflet advertisement method according to the present invention, where each leaflet advertisement having the same content is bound in the storage bag 1k. Store the existing leaflet advertisement spelling 2.3, and cover it.
Do 1m. In this way, a leaflet advertisement spelled for each advertisement content is delivered to each home. By distributing the leaflet advertisement to each home or office by such a method, it is sandwiched between newspapers and delivered to each home or office together with the newspaper as in the conventional case. You can deliver leaflet advertisements for about half the price.

[0010] The advertisement delivery fee for placing a leaflet advertisement by the method of the present invention and the advertisement fee for placing a leaflet advertisement by sandwiching it in a newspaper as in the conventional case are classified according to the size of the leaflet advertisement and will be compared and examined below. (Example in Chiba City) Delivery fee x number of houses (1) B4 size printing fee + 3.75 x 300,000 = 1,125,000 Conventional cost printing fee + 1.85 x 300,000 = 555,000 New cost 570,000 difference (2) B3 size printing fee + 4. 80 × 300,000 = 1,440,000 Conventional cost + 2.40 × 300,000 = 720,000 New cost 720,000 Difference (3) B2 size printing fee + 8.40 × 300,000 = 2,520,000 Conventional cost + 4.20 × 300,000 = 1,260,000 New cost 1,260,000 difference

FIGS. 5 and 6 are diagrams showing another embodiment of the method for binding a plurality of leaflet advertisements. In FIG. 5, this is an embodiment in which the upper left side is bound with one thread. Is an embodiment in which the center of the upper part of the cover 2a is bound by the clip 4 having no unevenness.

Catalogs for advertisement of each company, free samples, information paper (weather forecast paper, TV program guide, radio program guide, etc.), municipal bulletins and municipal notices, etc. are divided into a plastic bag 1 for storage. You may put it together with the leaflet advertisement that you have and distribute it. In the present invention, the advertising information name entry column 1b, the area news entry column 1c, the date entry column 1d, the distribution area entry column 1e, the contact entry column 1f, etc. are not printed on the surface 1a of the storage bag 1, You may store the leaflet advertisement, municipal bulletin, weather forecast paper, and TV program guide in the plain storage bag 1 without dividing them and deliver them to each household in a specific administrative area. Further, in the present invention, the advertising information name entry field 1b, the area news entry field 1c, the date entry field 1d, the distribution area entry field 1e, the contact address entry field 1f, etc. are printed on the surface 1a of the storage bag 1. A leaflet advertisement that is not divided into the storage bag 1
Municipal bulletins, weather forecast papers, and TV program guides may be stored and delivered to each household within a specific administrative area.

[0013]

Since the present invention has the above-described structure, the following effects can be obtained. First, there is an effect that when the leaflet advertisement is distributed by the leaflet advertisement method of the present invention, the distribution cost is half the cost when distributed in a newspaper as in the conventional case. Second, there is an effect that all the households in the distribution area can be delivered to each home or office in the early morning in the same way as newspapers without omission. Thirdly, since the distribution area of the leaflet advertisement is divided into about 5000 houses, it is possible to distribute the distribution in a limited area. Fourth, unlike the conventional leaflet advertisements that are folded into newspapers, the same leaflet advertisements are not delivered twice (using multiple newspapers), and leaflet advertisements are reliably delivered to non-subscribers of newspapers. It has the effect of being able to. Fifth, according to the method for advertising leaflets according to the present invention, the advertisement is put in a storage bag (polybag).
Since it is delivered with a cover for each of the genres of ~ 7, there is an effect that the reader can select the necessary information very easily. Sixth, since the leaflet advertisements are allotted collectively at a predetermined factory, there is an effect that the leaflet advertisements are not delivered to all newspaper delivery stores by being sandwiched between conventional newspapers, and labor costs can be significantly saved. Seventh, by delivering to the relatively depopulated areas excluding urban areas in the daytime instead of early morning, many old households can be supplemented with lack of local news and new information, and information on old households can be promptly delivered. There is an effect that can be obtained.

[Brief description of drawings]

FIG. 1 is an overall view of bags and leaflet advertisements used in a leaflet advertisement method according to the present invention.

FIG. 2 is a front view of a bag used in the leaflet advertising method of the present invention.

FIG. 3 is a perspective view of a leaflet advertisement in a bundle used for the leaflet advertisement method according to the present invention.

FIG. 4 is a vertical cross-sectional view of a storage bag stored in a bag used in the leaflet advertising method of the present invention.

FIG. 5 is a perspective view showing another embodiment of binding a leaflet advertisement distributed to the leaflet advertisement method according to the present invention.

FIG. 6 is a perspective view showing another embodiment of binding a leaflet advertisement distributed to the leaflet advertisement method according to the present invention.

[Explanation of symbols]

 1 Storage bag (polybag) 1a Front surface 1b Advertising information name entry column 1c Area news entry column 1d Date entry column 1e Distribution area entry column 1f Contact information entry column 2.3 Leaflet advertisement spelling 2a ・ 3a Cover 2b ・3b Leaflet advertisement splicing 2c / 3c Entry field for each advertisement content 2d / 3d Left binding hole 2e / 3e Right binding hole 2f / 3f Binding thread 2g / 3g Transmission item entry field 4 clips

Claims (4)

[Claims] [Claim 1] A leaflet advertisement method comprising storing a leaflet advertisement, information paper, etc. in a storage bag and distributing it to each household in a specific distribution area. [Claim 2] A storage bag provided with a column for advertising information name, a column for regional news, a column for date, a region for distribution area, and a column for contact information is classified according to advertisement content and attached with a cover. A leaflet advertisement method, which stores several types of thread-stitched leaflet advertisements and distributes them to each household in a specific distribution area. [Claim 3] The back of the storage bag is provided with an advertisement information name entry column, a region news entry column, a date entry column, a distribution region entry column, and a contact entry column. Advertising method of leaflets. 4. The leaflet advertisement method according to claim 2 or 3, wherein a column for describing an advertisement content is provided on a cover of the leaflet advertisement spelling.