JPH0619397A - Advertisement field and advertisement relative information display system - Google Patents

Abstract

PURPOSE:To obtain the advertisement relative information display system which makes advertisement messages in advertisement field of newspaper, etc. easy to read, facilitates system structuring with a display device for relative information on the advertisement messages, and easily obtain the relative information on the advertisement messages. CONSTITUTION:The advertisement messages 5 are displayed in advertisement sections 4 partitioned with lateral lines 2 and longitudinal lines 3 and different codes 8 as to the respective advertisement messages 5 are displayed in blanks 7 formed to width (w) so that at least one character of at least the advertisement messages 5 can be put in among the lateral lines 2, longitudinal lines 3, and advertisement messages 5. In addition to the element, the system consists of the advertisement fields wherein a 1st code for input to a terminal device is displayed, the terminal device on which the 1st code and code 8 can be inputted, and a speech information storage device equipped with a processing program for speech data and data regarding a speech guidance and advertisement relative speech information to be sent corresponding to the 1st code and code 8.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement-related information providing system for outputting, to a terminal device, an advertisement section in a newspaper or other paper medium and voice information related to an advertisement article displayed in the advertisement section. .

[0002]

2. Description of the Related Art When an advertisement such as a job offer or entertainment guide is made on a newspaper, for example, the advertisement column is usually a ruled line drawn vertically and horizontally on the paper of the newspaper, and a plurality of advertisement sections are arranged vertically and horizontally. The advertisement article provided by the advertiser is placed in each advertisement section.

[0003] A subscriber to a newspaper interested in or interested in such an advertisement column makes a phone call to the advertiser by using the telephone number of the advertiser displayed as a part of the advertisement article or addresses the advertiser. For example, in the case of a job advertisement, make an inquiry or a meeting necessary for an interview.

[0004]

However, in such a conventional advertisement section, since the advertisement space is used as effectively as possible, the character groups for displaying the advertisement article in the advertisement section are filled up to the limit of the ruled lines both vertically and horizontally. The plates are assembled in a state of being brought close to each other.

Therefore, there is a problem in that the advertisement articles in adjacent advertisement sections are also close to each other, making it difficult to read each advertisement article.

[0006] In addition, when the related information corresponding to the advertisement article is to be obtained by making a call or sending a letter as described above based on the newspaper advertisement that has been generally performed in this way, the advertiser side There is also a problem that it takes time and labor because the person in charge is absent and writing the reply letter is delayed.

Furthermore, when reading an advertisement article and then inquiring by telephone in order to obtain related information, for example, when the advertisement article is a job advertisement, hesitate to make a call depending on the mind of the job seeker. However, there is also a problem that as a result, the advertisement section often ends up not being effectively used.

The present invention has been made in view of the conventional problems as described above, and makes it easy to read an advertisement article in an advertisement section provided on a newspaper or other paper medium, and also an advertisement prepared separately from the advertisement section. To facilitate the construction of a system with a related information providing device, and to provide an advertisement related information providing system capable of easily and easily obtaining information related to posted advertisement articles. It is intended.

[0009]

Therefore, firstly, the present invention displays an advertisement article in an advertisement section defined by horizontal and vertical lines in an advertisement section provided on a newspaper or other paper medium. At the same time, a space is formed between the horizontal line and the vertical line and the advertisement article with a width capable of incorporating at least one character of the minimum character that constitutes the advertisement article,
In the margin, a different code is displayed for each of the advertising articles.

Secondly, the advertisement-related information providing system of the present invention comprises an advertisement section provided on a newspaper or other paper medium, a terminal device, and a voice information storage device connected to the terminal device. In the advertisement section, a first code input for connecting the terminal device and the voice information storage device is displayed, and an advertisement article is displayed in an advertisement section defined by horizontal lines and vertical lines. , And differently for each of the advertising articles in a space formed with a width that can incorporate at least one character of the minimum character that constitutes the advertising article between the horizontal and vertical lines and the advertising article. A second code that is set and that is input to the terminal device after the input of the first code is displayed, and the terminal device has an operation unit for inputting the first code and the second code. And before The voice information storage device is a voice guidance for instructing the input of the second code after the first code is input to the terminal device, and the advertisement related search and extraction corresponding to the advertisement article by the input of the second code. The configuration includes a voice data processing program for transmitting voice information, and the voice guidance and advertisement-related voice information to the terminal device.

[0011]

In the advertisement section having the above-described structure, the presence of a margin having a width capable of incorporating at least one character of the minimum character forming the advertisement article as described above causes an advertisement article in an adjacent advertisement section. The distance between them increases and it becomes easy to identify each other, and the code displayed as described above is used for inputting the advertisement-related information prepared separately from the advertisement section to the providing device.

Further, in the advertisement-related information providing system having the above configuration, after the first code is input to the terminal device, the second code set for the advertisement article is set in accordance with the voice guidance from the voice information storage device. By inputting, voice information related to the advertisement article is retrieved and extracted from the voice information storage device, and output to the terminal device.

[0013]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will be described in detail below with reference to the attached FIGS. 1 to 5 by taking an advertisement section in which a job advertisement is posted as an example.

FIG. 1 is an enlarged conceptual view showing an advertisement section according to the first invention, and FIG. 2 is a view showing a newspaper page provided with the advertisement section. In the figure, reference numeral A1 is an advertisement section, and a plurality of rectangular advertisement sections are drawn by drawing a horizontal line 2 that vertically divides the newspaper surface 1 to form a step and a vertical line 3 that horizontally divides to form a row. 4 are arranged in the vertical direction and the horizontal direction, and the advertisement article 5 provided by the advertiser is displayed in each advertisement section 4. The advertisement article 5 usually consists of a headline part, a content part, an advertiser's name, its address, and a telephone number. Items such as conditions, work place, salary, etc., and the name of the company that is recruiting are displayed in the advertiser name.

Further, a margin 7 as a code display column is provided above the advertisement article 5. Each margin 7 has a width w in which at least one character having the smallest number among the characters forming the advertisement article 5 can be incorporated.

At the center of the margin 7, a code 8 set separately for each advertisement article 5 is displayed. The code 8 is composed of, for example, three-digit Arabic numerals, and each advertisement article 5 is displayed as a different number, such as “112”, “125”, and “133”.

Further, a wording 9 such as "Job offer guide" is appropriately displayed above the uppermost advertisement section 4.

When the advertisement section A1 is configured in this way, the space between each advertisement article 5 and the advertisement article 5 adjacent in the vertical direction is widened due to the presence of the margin 7, so that it is very easy to read. Further, the code 8 displayed in the margin 7 can be made to function as an index of the related information of each advertisement article 5 accumulated in the separately prepared related information providing device or an input code to the related information providing device. By constructing an advertisement related information providing system by combining such an advertisement section A1 and a related information storage device, the usage of the advertisement section A1 is expanded,
Relevant information can be easily obtained. In that case,
Since the code 8 as the input code is displayed in the margin 7, it can be easily distinguished from another code 8 corresponding to the adjacent advertisement article 5 and is not mistakenly recognized.

FIG. 3 conceptually shows an embodiment of the advertisement-related information providing system according to the second invention. As shown in the figure, the advertisement-related information providing system S is
2, a telephone device 10 as a terminal device, and a host computer 11 as a voice information storage device.

That is, in the advertisement-related information providing system S, the advertisement section A2 is, as shown in FIG. 4, an advertisement section in which the advertisement article 5 is displayed in addition to the elements described with reference to FIGS. A suitable portion other than 4, for example, above the advertisement section 4 in the uppermost row, the first portion for input to the terminal device
For example, in the case of the telephone 10 in which the terminal device inputs and operates a number as in this embodiment, the telephone number 12 consisting of Arabic numerals is displayed.

Further, in the vicinity of the telephone number 12, the telephone number 12 is a line for obtaining information about the posted advertisement article, and a second code is displayed corresponding to each advertisement article 5. The wording 13 explaining that the code 8 is an inquiry code for obtaining the related information of the advertisement article 5 is described.

A telephone 10 as a terminal device which constitutes an advertisement-related information providing system S together with such an advertisement section A2.
Has a key button (not shown) as an operating means for inputting the telephone number 12 and the code 8, which is connected to a general telephone line 15, for example.

The telephone 10 is connected to the telephone line 15
It can be connected to the host computer 11 via the. The host computer 11 stores the voice guidance corresponding to the telephone number 12 and the voice information related to each advertisement article 5 displayed in each advertisement section 4, and the voice guidance and the voice information are stored in the telephone 10. And a voice data processing program to be transmitted. When the telephone number 12 is input to the telephone 10, voice guidance for instructing to input the code 8 of the advertisement article 5 is given to the telephone 10 via the telephone line 15. When the code 8 is output in response to the voice guidance and the code 8 is input in accordance with the voice guidance, voice data including information related to the advertisement article 5 is similarly transmitted through the telephone line 15 to the telephone 1
It outputs to 0.

In order to operate the advertisement-related information providing system S configured as described above and retrieve and extract the advertisement-related information, first, the telephone number 1 is pressed by the key button of the telephone 10.
Input 2 to connect the telephone 10 and the host computer 11. Then, the voice guidance for the operation command built in the host computer 11 is output from the host computer 11, and the telephone 10 is connected through the telephone line 15.
A message such as "Please press the button according to the code number of the desired advertisement article" is issued from the voice output section. Next, when the code 8 of the desired advertisement article 5 is entered by the key button of the telephone 10 in accordance with the voice guidance with the telephone line 15 still connected, the voice data corresponding to the code 8, that is, the advertisement article 5 is related. The voice information to be searched is retrieved and extracted, transmitted to the telephone 10, and emitted from the voice output unit.

The related information of other advertisement articles 5 can be searched and extracted by the same method, but the host computer 1
By appropriately setting a program for retrieval and extraction of voice guidance and voice information in 1, the telephone number 12 is once input to the telephone 10, and then the voice guidance is alternately followed by a plurality of codes 8 only in accordance with the voice guidance. Alternatively, the voice information of a plurality of advertisement articles 5 can be extracted by inputting.

According to the advertisement-related information providing system S as described above, the user can easily obtain the advertisement-related information by the voice stored in the host computer 11 regardless of his / her emotions and feelings, which is very convenient. Is.

Further, as in the first aspect of the present invention, the advertisement article 5 which constitutes the advertisement-related information providing system S has one advertisement section due to the presence of the margin 7 having the width w of at least one character of the minimum type. 4, the space between the upper part of the advertising article 5 and the advertising article 5 in the advertising section 4 above it becomes wider,
It goes without saying that it is easy to see and read.

Further, since the code 8 corresponding to each advertising article 5 is displayed in the margin 7, it can be input to the telephone 10 without being mistaken for another code 8 corresponding to the adjacent advertising article 5. .

FIG. 5 shows an advertisement section A according to another aspect as one element of the advertisement-related information providing system S according to the second invention.
3 is shown. The advertisement section A3 displays the advertisement article 20 inside the rectangular advertisement section 19 composed of the horizontal line 17 and the vertical line 18 as in the case of the above-mentioned embodiment.
Similar to the above-described embodiment, a blank 21 having a width w is provided above 0, and a code 23 set separately for each advertising article 20 is displayed in the center thereof. In addition, blank portions 24 are formed between the advertising articles 20 in the upper and lower sides. Reference numerals 1, 9, 12, and 13 are the same elements as those described in the above embodiment.

The advertisement section A3, the telephone 10 as a terminal device, and the host computer 11 as a voice information storage device constitute an advertisement-related information providing system S.

The method of retrieving and extracting the voice information related to each advertisement article 20 in the advertisement-related information providing system S and outputting the voice information to the telephone 10 is the same as that described in the above-mentioned embodiment. According to this, since the respective advertisement articles 20 have a larger distance between them due to the presence of the blank portions 24 provided in the upper and lower four sides between the respective advertisement sections 19, they are easier to read than in the case of the above embodiment.

Although the present invention has been described with reference to the specific embodiments as described above, the present invention is not limited to this, and those skilled in the art can claim the invention. It goes without saying that various changes and modifications can be made without departing from the above.

For example, in the above-mentioned embodiment, although the advertisement section for the job advertisement in the newspaper has been described, the present invention is applicable not only to newspapers as paper media but also to magazines, insert leaflets, etc., and advertisement articles. , Product sales,
It can also be widely applied to special events, entertainment information, etc. Furthermore, each of the advertising sections 4 and 19 in the above embodiment
In FIG. 3, the margins 7 and 21 for displaying the code 8 are not limited to the upper side of each advertising article 5 and 20, but any of the left side, the right side or the lower side thereof, or a combination thereof, or the entire outside of each advertising article 5 and 20. It may be provided over the circumference. Further, the code 8 may be displayed near either end of the margin instead of the center. Furthermore, the code 8 may be displayed thicker than the characters that make up the advertising articles 5 and 20 for easy identification, or may be made up of alphabets, Braille, etc. instead of numbers depending on the operating means in the terminal device. it can.

Also, the advertisement section A shown in FIGS.
It goes without saying that both 2 and A3 can be handled as the embodiments of the first invention.

[0035]

As described above, the advertisement section according to the first aspect of the present invention is easy to read, and also makes it easy to construct an advertisement-related information providing system in combination with a storage device for storing information related to advertisements. As a result, the degree of use of the advertisement field can be increased.

Further, according to the advertisement-related information providing system of the second invention, information related to advertisement articles can be easily
It has the advantage that it can be obtained easily and quickly, it is extremely convenient, and that the advertisement section is easy to read and read, so that the effective use of the advertisement section is further promoted, and the advertisement provider and user. It is extremely meaningful for both parties.

[Brief description of drawings]

FIG. 1 is an enlarged conceptual diagram showing an embodiment of an advertisement section according to the first invention.

FIG. 2 is a diagram showing a newspaper surface provided with the advertisement section.

FIG. 3 is a conceptual diagram showing an embodiment of an advertisement related information providing system according to a second invention.

FIG. 4 is a conceptual diagram of an advertisement section in the system.

FIG. 5 is a conceptual diagram showing another example of an advertisement section that constitutes the system.

[Explanation of symbols]

1 ・ ・ ・ Newspaper surface 2,17 ・ ・ ・ Horizontal line 3,18
・ ・ ・ Vertical line 4, 19 ・ ・ ・ Advertising section 5, 20 ・
..Advertising articles 7,21 ... Margins 8,23 ...
-Code 10 ... Telephone 11 ... Host computer 12 ... Telephone number 15 ... Telephone line A1,
A2, A3 ・ ・ ・ Advertising column S ・ ・ ・ Advertising related information providing system w ・ ・ ・ Width

Claims (2)

[Claims] 1. In an advertisement section provided on a newspaper or other paper medium, an advertisement article is displayed in an advertisement section defined by horizontal lines and vertical lines, and between the horizontal lines and vertical lines and the advertisement article. , An advertisement characterized in that a margin is formed with a width that can accommodate at least one character of the minimum character that constitutes the advertisement article, and a different code is displayed for each of the advertisement articles in the margin. Column. 2. An advertisement section provided on a newspaper or other paper medium,
It comprises a terminal device and a voice information storage device connected to the terminal device, and the advertisement field displays a first code input for connection between the terminal device and the voice information storage device. , Displaying an advertisement article in an advertisement section defined by horizontal lines and vertical lines, and incorporating at least one character of the minimum character forming the advertisement article between the horizontal lines and vertical lines and the advertisement article. A second code that is set differently for each of the advertising articles and that is input to the terminal device after the input of the first code is displayed in a margin formed with a width that can be Voice guidance having an operation means for inputting the first code and the second code, wherein the voice information storage device commands the input of the second code after the input of the first code to the terminal device. The search by inputting the response to advertising article said second code, extracted the advertisement-related voice information,
Also, an advertisement related information providing system comprising a voice data processing program for transmitting the voice guidance and the advertisement related voice information to the terminal device.