JP7377423B2 - Electronic flyer management device, electronic flyer system, electronic flyer management method - Google Patents

Description

The present invention relates to an electronic flyer management device, an electronic flyer system, and an electronic flyer management method.

BACKGROUND ART There is known an electronic flyer distribution system that can distribute an electronic flyer from a server to a terminal device and view the electronic flyer on the terminal device (for example, see Patent Document 1).
Flyers are generally distributed by folding them into newspapers, or are delivered to terminal devices as electronic flyers from a server depending on the user's address and attributes.

Japanese Patent Application Publication No. 2013-109771

However, after an electronic flyer is created by an advertiser, it is distributed to the user's terminal device taking into account the intentions of the advertiser and user attributes, but the user does not want to see the product he/she wants in the distributed electronic flyer. If you try to find out whether something exists or not, you won't necessarily find it. Some users purchase products because the price is low, but there are also users whose motivation for purchasing is not the low price. In this case, it is considered that the customer is looking for the product not only from the viewpoint of low price but also from other viewpoints.
On the other hand, smartphones and tablet terminals have become popular in recent years, and an increasing number of users have become accustomed to using the Internet to search for the information they want. Therefore, in addition to the flow of distributing electronic flyers to users and having them search for desired products from there, it is desirable to prepare a flow of allowing users to easily search for electronic flyers corresponding to desired products.

The present invention has been made in view of the above circumstances, and its purpose is to provide an electronic flyer management device, an electronic flyer system, and an electronic flyer that allow a user to easily search for an electronic flyer corresponding to a desired product. The purpose is to provide a management method.

In order to solve the above-mentioned problems, one aspect of the present invention provides an electronic flyer and tag information that is added to the electronic flyer and includes specific characters and a character string indicating that the electronic flyer is a hashtag. an acquisition unit that reads out an electronic flyer corresponding to a keyword transmitted from a terminal device from the storage unit; and a transmitter that transmits tag information to a terminal device that is a transmitter.
Further, one aspect of the present invention is an electronic flyer system including a terminal device and an electronic flyer management device, wherein the electronic flyer management device includes an electronic flyer and tag information added to the electronic flyer. a storage unit that stores tag information including specific characters and character strings indicating that the hashtag is a hashtag; an acquisition unit that reads out an electronic flyer from the storage unit according to a keyword transmitted from a terminal device; a transmitter that transmits the issued electronic flyer together with tag information attached to the electronic flyer to a terminal device that is a source of the tag information, and the terminal device receives the electronic flyer from the electronic flyer management device. and tag information, displays the electronic flyer in the electronic flyer display area of the display screen, displays the specific character and the character string in the tag area of the display screen based on the tag information, and displays the electronic flyer in the tag area of the display screen based on the tag information. When an operation is input to any of the tag information displayed in the tag area, the input tag information is transmitted to the electronic flyer management device.

Further, in one aspect of the present invention, the storage unit stores an electronic flyer and tag information that is added to the electronic flyer and includes specific characters and a character string indicating that the electronic flyer is a hashtag. The acquisition unit reads out an electronic flyer corresponding to the keyword transmitted from the terminal device from the storage unit, and the transmission unit transmits the read electronic flyer to the tag information along with the tag information attached to the electronic flyer. This is a method of managing electronic flyers in which information is sent to a terminal device that is a sender.
Further, one aspect of the present invention is an electronic flyer management method in an electronic flyer system including a terminal device and an electronic flyer management device, wherein a storage unit of the electronic flyer management device stores an electronic flyer and the electronic flyer. The acquisition unit stores the tag information that is given to the tag and includes specific characters and character strings indicating that it is a hash tag, and the acquisition unit retrieves the electronic flyer according to the keyword transmitted from the terminal device. The transmission unit reads the electronic flyer from the storage unit, and transmits the read electronic flyer together with the tag information attached to the electronic flyer to a terminal device that is the source of the tag information, and the terminal device transmits the electronic flyer to the electronic flyer management device. When an electronic flyer and tag information are received from the display screen, the electronic flyer is displayed in the electronic flyer display area of the display screen, and the specific character and the character string are displayed in the tag area of the display screen based on the tag information. In this electronic flyer management method, the tag information displayed in the tag area is displayed, and when an operation is input to any of the tag information displayed in the tag area, the input tag information is transmitted to the electronic flyer management device.

As explained above, according to the present invention, it becomes possible for the user to easily search for an electronic flyer corresponding to the desired product.

1 is a schematic system configuration diagram showing the configuration of an electronic flyer system 1. FIG. 1 is a schematic block diagram illustrating the functions of an electronic flyer management device 10. FIG. FIG. 2 is a sequence diagram illustrating the operation of the electronic flyer system. FIG. 2 is a sequence diagram illustrating the operation of the electronic flyer system. It is a diagram showing an example of an electronic flyer to which a hashtag has been added. FIG. 2 is a diagram illustrating an example of a case where an electronic flyer to which a hashtag has been added is printed as a printed matter. It is a diagram showing an example of a personal electronic flyer. It is a diagram showing an example of product information to be planned. It is a figure which shows an example of tag consideration information. It is a schematic system configuration diagram showing the configuration of a flyer system 1A including an electronic flyer management device 10A. It is a schematic block diagram explaining the function of electronic flyer management device 10 of electronic flyer management device 10A. 3 is a diagram illustrating an example of a product master stored in an electronic flyer storage unit 157. FIG. It is a sequence diagram explaining operation of a flyer system. 7 is a diagram illustrating a display example of an electronic flyer that allows participation in a campaign using an electronic ticket, which is displayed on the display screen of the user terminal 70. FIG. 7 is a diagram illustrating a display example in which an electronic ticket functioning as a coupon is displayed on the display screen of the user terminal 70 together with an electronic flyer. FIG. 7 is a diagram illustrating a display example in which an electronic ticket functioning as a coupon is displayed on the display screen of the user terminal 70 together with an electronic flyer. FIG. It is a sequence diagram explaining operation of a flyer system. It is a sequence diagram explaining operation of a flyer system. 7 is a diagram showing an example of a display screen displayed on a user terminal 70. FIG. 7 is a diagram showing an example of a screen of an attribute selection page displayed on the user terminal 70. FIG. 7 is a diagram showing an example of an answer input screen for a question displayed on the user terminal 70. FIG. 7 is a diagram showing an example of a display screen displayed on the user terminal 70 after attributes and persona data are selected. FIG. It is a sequence diagram explaining operation of a flyer system. It is a sequence diagram explaining operation of a flyer system. 7 is a diagram illustrating a case where appeal content data is displayed on a display screen of a user terminal 70. FIG. FIG. 7 is a diagram illustrating a case where products are displayed on the display screen of the user terminal 70 based on the bundle function. FIG. 7 is a diagram illustrating a case where products are displayed on the display screen of the user terminal 70 based on the bundle function. FIG. 7 is a diagram illustrating a case where a product is displayed on the display screen of the user terminal 70 based on an external link function. FIG. 7 is a diagram illustrating a case where products are displayed on the display screen of the user terminal 70 based on EC site cooperation.

Hereinafter, an electronic flyer system 1 according to an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a schematic system configuration diagram showing the configuration of an electronic flyer system 1 according to an embodiment of the present invention.
The electronic flyer system 1 includes an electronic flyer management device 10, an advertiser terminal 20, a material management device 30, a content generation device 40, an SNS server 50, a search engine 60, a plurality of user terminals 70, and a network N. communicably connected via.

The electronic flyer management device 10 performs various information processing related to electronic flyers. The functions of the electronic flyer management device 10 can be roughly divided into the following three functions. By using at least one of these three functions, a new mechanism for distributing electronic flyers is provided.

(1) Tagging function The electronic flyer management device 10 has a function of attaching tag information to electronic flyers. There are various types of electronic flyers, but tag information is attached to electronic flyers posted about products that will be sold at a special price for a certain period of time, such as "Product A is on sale for month X", for example. The tag information is, for example, a hashtag. A hash tag includes a specific character (for example, "#") and a character string indicating that it is a hash tag. Hashtags can be added to messages, images, and the like, and users can use these hashtags to collect information. In this embodiment, a character string indicating the theme of the product or service included in the electronic flyer is added as a hashtag to the electronic flyer, thereby making it easier to collect electronic flyers based on the theme. be able to. When selling products, flyers are mainly used to explain the price of the product. However, in this embodiment, by adding a hashtag indicating the theme, it is possible to appeal to users (consumers) what kind of theme the product lineup is based on, in addition to the price point. It is now possible to do so. In recent years, the number of users using SNS has been increasing, and usage is especially expanding among generations such as teenagers and 20s. People can view it and feel closer to it. This makes it possible to improve the appeal of products based on themes, in addition to methods that focus on price appeal. In addition, by expressing a theme as a hashtag, it is possible to understand the direction of the product.
In recent years, there have been an increasing number of cases in which low prices are set continuously over a certain period of time, such as monthly special sales, so that users' visits to stores are not concentrated over time. In this case, even if you try to appeal on price, it may be difficult to differentiate your product from other products, so it tends to be difficult to appeal from a price standpoint. Further, although there are cases in which a user is motivated to purchase a product based on the price, there are also cases in which the user purchases the product from a viewpoint other than the price. For example, some users browse or listen to information that is a hot topic on SNS, etc., and make use of their own experiences to purchase products. It can be said that the motive for such a user to purchase a product is to perform a certain action. For such users, we provide a system that allows users to easily search for electronic flyers that match the products they want by providing them with electronic flyers that have hashtags attached to themes related to their actions. can.

(2) Video adding function Generally, electronic flyers use character strings or still images, but the electronic flyer management device 10 can generate electronic flyers that include videos, while also having the video viewed. You can promote your product and deepen your understanding of the product.

(3) Personal electronic flyer generation function This is a function that generates an electronic flyer that includes themes and products that take into consideration the user's individual hobbies and preferences. For example, a user can obtain a personalized electronic flyer.

The advertiser terminal 20 is a terminal device used by an advertiser of electronic flyers. The advertiser may be a distributor or a store that sells products.

The material management device 30 stores basic product information, which is basic information regarding products. The product basic information can include material data that can be used in common even by different advertisers, and material data that can be used in common even for different products. The product basic information may be material data (photo data, illustration data, video data, text data, etc.) in accordance with the business type and purpose of the product, template data for laying out the material data, etc.

The content generation device 40 generates various types of content. The content generation device 40 is used by a production company that creates content.

The SNS server 50 is a server that provides SNS (Social networking service). The SNS used here may be one in which a user makes a comment (posts) using a terminal device, and the comment is published so that it can be viewed by other users. The SNS may be, for example, Twitter (registered trademark), Facebook (registered trademark), or Instagram (registered trademark). When the SNS services are different, the SNS server 50 is also provided separately for each service.
The operator who operates the SNS server 50 and the operator who operates the electronic flyer management device 10 may be different operators.

The search engine 60 searches for referenceable information (web pages, websites, image files, electronic leaflets, etc.) on the network N (for example, the Internet) based on a search request from the user terminal 70, and provides the search results to the user. It is transmitted to the terminal 70.

The plurality of user terminals 70 are terminal devices used by users. This user can view the electronic flyer using the user terminal 70. Users can also post and view comments using SNS. Further, in this embodiment, a case will be described in which the electronic flyer is outputted from the user terminal 70, but the electronic flyer is not limited to the user terminal 70 and can be outputted from any device having a display screen, speakers, etc. For example, it may be output on a display device or terminal device installed in a store, public facility, etc.
The user terminal 70 may display an electronic flyer on a display screen by running application software (hereinafter referred to as an application), which is a program for displaying an electronic flyer, or may display an electronic flyer on a display screen using a function of a web browser. It may also be displayed in .

FIG. 2 is a schematic block diagram illustrating the functions of the electronic flyer management device 10.
The electronic flyer management device 10 includes a collection section 100, a statement element extraction section 101, a manufacturer data storage section 102, a keyword extraction section 103, a tag generation section 104, a tagging section 105, an electronic flyer storage section 106, a viewing information reception section 107, The acquisition section 108, the transmission section 110, the data processing section 111, the purchase request reception section 112, the sales management section 113, the payment section 114, the sales site cooperation section 115, the history management section 116, the access history storage section 117, and the history output section 118. include.
The collection unit 100 collects comments sent from users' terminal devices. The collection unit 100 collects, for example, comments made on SNS or comments made about evaluations of products from the SNS server 50 and the search engine 60.
If the information collected by the collection unit 100 is a comment itself (text), the comment element extraction unit 101 extracts keywords from the comment. When the information collected by the collection unit 100 is a keyword or a hash tag, the comment element extraction unit 101 may output the information as is to the tag generation unit 104 without extracting the keyword.

The manufacturer data storage unit 102 stores explanatory text for products created by the product provider (manufacturer).
The keyword extraction unit 103 extracts a plurality of different keywords from a description of a product created by a product provider.

The tag generation unit 104 generates tag information based on the collected comments.
The tag generation unit 104 can also determine the priority order of the plurality of keywords collected by the keyword extraction unit 103 based on the comments, and generate tag information from at least one keyword according to the determined priority order. .

The tagging unit 105 adds the generated tag information to the product data. The tag information provided here is, for example, a hashtag. As the product data to which tag information is added, product data stored in a product data storage section provided outside the electronic flyer management device 10 can be used.
The tagging unit 105 can also add multiple hashtags to one product.

The electronic flyer storage unit 106 stores product data and tag information assigned to the product data.
The viewing information receiving unit 107 receives keywords for searching electronic leaflets transmitted from the user terminal 70 . This keyword may be text data, or may be tag information transmitted when a hashtag is clicked or tapped.
The acquisition unit 108 reads product data corresponding to the tag information transmitted from the user terminal 70 from the electronic flyer storage unit 106.

The transmitter 110 transmits the read product data to the user terminal 70 that is the source of the tag information.
The data processing unit 111 adds video data related to the product to the product data. Further, the data processing unit 111 can also generate a personal electronic flyer based on the data stored in the electronic flyer storage unit 106.

The purchase request receiving unit 112 receives an electronic flyer displayed on the user terminal 70 and a purchase instruction input from the user for the product listed on the electronic flyer. In this embodiment, the user can purchase the products posted on the electronic flyer at an actual store, but it is also possible to purchase the products at a virtual store set up as an EC (electronic commerce) site.
The sales management unit 113 executes processing related to product sales according to the received purchase instruction. The sales management section 113 functions as a virtual store provided on the network and has a function of realizing electronic commerce.
The payment unit 114 performs payment processing for purchased products in electronic commerce conducted by the sales management unit 113.
The sales site cooperation unit 115 has a function of causing a transition from the sales management unit 113 to a page of another virtual store. For example, since there are cases where products that are not sold by the sales management department 113 are posted on electronic flyers, the sales site cooperation department 115 may display such products on the sales page displayed on the user terminal 70. Display the page of the virtual store that handles the product.

The history management unit 116 receives data from the user terminal 70 that allows the user terminal 70 to understand behavior related to viewing of electronic flyers. For example, the history management unit 116 receives log information from the user terminal 70 indicating which pages making up the electronic flyer were displayed and in what order.
Further, the history management unit 116 stores, in the access history storage unit 117, the keyword for which the electronic leaflet is searched and the user identification information for identifying the accessing user, which is received by the viewing information receiving unit 107.
The access history storage unit 117 stores log information regarding viewing of electronic flyers, which the history management unit 116 has received.
History output unit 118 outputs log information stored in access history storage unit 117. The history output unit 118 can output the log information itself, but it can also perform statistical processing on the log information and output the results of the statistical processing.

Each of the above-mentioned storage units includes a storage medium such as a hard disk drive (HDD), a flash memory, an electrically erasable programmable read only memory (EEPROM), and a random access read/write memory (RAM). rite Memory), ROM (Read Only Memory), or It is configured by any combination of these storage media. For example, nonvolatile memory can be used as these storage units.

Moreover, each of the above-described functions may be realized by a CPU (central processing unit) executing a software program that realizes each of the above-described functions.

3 and 4 are sequence diagrams illustrating the operation of the electronic flyer system.
The electronic flyer management device 10 acquires product information, product images, and planning information from the material management device 30 (step S101). The product information is information representing a product that is the subject of a special sale. The image information may be any image related to the product, such as an image showing the appearance of the product or an image explaining how to use the product. The project information is information regarding a plan to distribute electronic flyers.

The electronic flyer management device 10 acquires electronic flyer planning request information from the advertiser terminal 20 (step S102). The plan creation request information includes information regarding a plan to distribute electronic flyers. For example, the planning request information includes information for requesting when and with what plan the electronic flyer for the product should be distributed.
Based on the planning request information, the electronic flyer management device 10 transmits a product information inquiry request regarding the product targeted for planning to the material management device 30 (step S103), and acquires the product information (step S104). ). Furthermore, based on the planning request information, the electronic flyer management device 10 transmits an inquiry request for image information regarding the product targeted for planning to the material management device 30 (step S105), and acquires the image information ( Step S106). Thereby, the electronic flyer management device 10 can obtain general information regarding the product.

Next, the electronic flyer management device 10 accesses the SNS server 50 (step S107) and collects information based on comments posted by users (step S108). For example, by crawling the information stored in the SNS server 50 using the crawler function, the electronic flyer management device 10 can collect comments about the product, comments that are not directly related to the product but are frequently posted, and reviews of the product. Collect data such as keywords included in comments, hashtags set when posting comments, etc. More specifically, the electronic flyer management device 10 collects comments on topics that have become popular in the recent short period of time, comments on topics that are becoming widely known due to their appearance in the comments of many people, or hashes for these comments. Tags are collected by crawling SNS. As a result, it is possible to obtain keywords, hashtags, etc. based on comments based on what is currently being tweeted on the street. That is, instead of simply collecting keywords, it is possible to collect keywords related to popular topics. Here, the electronic flyer management device 10 may collect the entire text that constitutes the comment, and the electronic flyer management device 10 may collect keywords from the text.

Further, the electronic flyer management device 10 accesses the search engine 60 (step S109) and collects comments posted by users (step S110). For example, the electronic flyer management device 10 may crawl the search engine 60 for reviews (evaluation) comments about the product posted on the product's EC site and hashtags that have been recently used for searching. Get keywords included in product reviews and frequently used hashtags.

Next, the electronic flyer management device 10 performs natural language processing using product information, information obtained from the SNS server 50, search engine 60, etc. Keywords and hashtags are selected, focusing on words that are often tweeted during this period (step S111). This selection may be performed by clustering character strings (or morphemes) included in keywords and hashtags for each product using machine learning to extract characteristic character strings. The keywords and hashtags selected here can be used as theme candidates for electronic flyers.
After selecting a keyword or a hashtag, the electronic flyer management device 10 stores the selected keyword or hashtag in the material management device 30 (step S112).

Next, the electronic flyer management device 10 generates hashtag candidates or theme candidates corresponding to the planning request information received from the advertiser terminal 20 based on the selected keywords and hashtags, and 20 (step S113). This makes it possible to suggest hashtags and theme candidates to advertisers when distributing electronic flyers.
Based on operational input from the advertiser, the advertiser terminal 20 requests the production of an electronic flyer along with information indicating whether hashtag candidates or theme candidates are acceptable, or which of these candidates to use. An instruction to do so is transmitted (step S114).
When the electronic flyer management device 10 receives a production request together with hashtag or theme information from the advertiser terminal 20, it adds the hash tag received from the advertiser terminal 20 to the electronic flyer requested by the advertiser. When the electronic flyer management device 10 receives a character string indicating a theme from an advertiser, it generates a hash tag by adding "#" to the beginning of the character string indicating the theme, and attaches it to the electronic flyer. Here, the hashtag can be added to the electronic flyer by attaching the hashtag to the electronic flyer itself, or by associating the hashtag with the electronic flyer identification information that identifies the electronic flyer. Alternatively, a hashtag may be attached by associating it with product identification information that identifies the product.

The electronic flyer management device 10 transmits electronic flyer production request information to the content generation device 40. The production request information may be an electronic flyer with a hashtag attached, or may be information in which product identification information and a hashtag are associated.
The content generation device 40 processes the electronic flyer with the hashtag into a state that can be viewed on the user terminal 70 based on the operation input from the production company's creator. Generate processing data. The content generation device 40 transmits the generated processed data to the electronic flyer management device 10 (step S117). Thereby, the content generation device 40 can electronically deliver the production to the electronic flyer management device 10.
When the electronic flyer management device 10 receives the electronic delivery of the product from the content generation device 40, it transmits the product to the advertiser terminal 20 (step S118).
The advertiser terminal 20 displays the electronically delivered product (here, an electronic flyer with a hashtag) based on an operational input from the advertiser. After confirming the electronic flyer, the advertiser transmits video flyer production request information to the electronic flyer management device 10 if a video is also to be added to the delivered electronic flyer (step S119). Here, the advertiser terminal 20 may transmit an instruction to the electronic flyer management device 10 to the effect that the electronic flyer to which the hashtag has been added may be made public based on an instruction from the advertiser. Thereby, the electronic flyer management device 10 makes the electronic flyer to which the hash tag has been added available for viewing from the user terminal 70.

The electronic flyer management device 10 transmits video flyer production request information to the content generation device 40 (step S120).
The content generation device 40 generates processed data by adding video data to an electronic flyer based on an operation input from a production person at a production company. Here, processed data may be generated by further adding video data to the processed data transmitted in step S117.
The content generation device 40 electronically delivers the product by transmitting the processed data to which the video data has been added to the electronic flyer management device 10 (step S121).

When the electronic flyer management device 10 receives the electronic delivery of the product from the content generation device 40, it transmits the product to the advertiser terminal 20 (step S122).
The advertiser terminal 20 displays an electronically delivered product (in this case, an electronic flyer to which video data and a hashtag have been added) based on operational input from the advertiser. After confirming the electronic flyer, the advertiser transmits personal electronic flyer production request information to the electronic flyer management device 10 if a personal electronic flyer is also produced for the delivered electronic flyer (step S123). The personal electronic flyer production request information may include an instruction to permit publication of the personal electronic flyer.
Further, here, the advertiser terminal 20 may send an instruction to the electronic flyer management device 10 to the effect that the electronic flyer to which the video data and the hash have been added may be published based on an instruction from the advertiser. good. Thereby, the electronic flyer management device 10 makes the electronic flyer to which the video data and the hash tag have been added publicly viewable from the user terminal 70.

Upon receiving the personal electronic flyer production request information, the electronic flyer management device 10 generates personal electronic flyer data (step S124). When the electronic flyer management device 10 receives a request to view the electronic flyer from the user terminal 70, the electronic flyer management device 10 transmits the electronic flyer to which the hash tag has been added by controlling the display on the terminal (step S125). . Here, when a hash tag is clicked (or touch input) on the user terminal 70, an electronic flyer to which a hash tag that is the same as or corresponding to the hash tag is added is transmitted to the user terminal 70. Thereby, the user terminal 70 can display an electronic flyer corresponding to the hashtag to be searched. This allows users to search and view electronic flyers using hashtags. Hashtags given to electronic flyers are based on the theme of the product, so when a user wants to take some action, he or she searches for a hashtag that uses a theme related to the action. This allows users to easily search for electronic flyers based on theme rather than price.
Further, the electronic flyer management device 10 can also transmit a personal electronic flyer to the user terminal 70.

When an electronic flyer is displayed by the user terminal 70 in response to an operation input from a user, the electronic flyer management device 10 generates log information indicating which pages making up the electronic flyer were displayed and in what order. The information is collected by the history management unit 116 and stored in the access history storage unit 117. The history output unit 118 transmits the collection results stored in the access history storage unit 117 to the advertiser terminal 20. Here, the history output unit 118 can also display the collection results on the display screen of the electronic flyer management device 10. The collected results output here may be the log information itself, or the history output unit 118 may perform statistical processing based on the log information and output the results of the statistical processing.

FIG. 5 is a diagram showing an example of an electronic flyer to which a hashtag has been added.
In this figure, an electronic flyer with a hashtag attached has a tag area R1 where the hashtag is displayed, a product area R2 where product information is displayed, and an image where a still image or video representing the theme is displayed. A case where region R3 is included is illustrated.

In the tag area R1, a hashtag assigned to a product is displayed. Here, two hashtags are displayed side by side. By clicking or touching this hashtag, the user can also search for and display other electronic flyers based on this hashtag. Additionally, by using the search function to perform a keyword search, you can collect and display electronic flyers with hashtags that correspond to the keyword.

The product area R2 is an area where exterior photos of a plurality of products are displayed side by side. These products are products corresponding to the keyword (theme) included in the hashtag displayed in the tag area R1. For example, products that fall under the theme of "goodbye fatigue" included in the hashtag, such as energy drinks and vitamin supplements, are displayed that can be expected to alleviate or reduce fatigue.

The image area R3 is an area where a still image or a moving image representative of the theme, which is assigned to the product displayed in the product area R2, is displayed. By displaying video data that corresponds to the theme of the product, it is possible to increase the appeal of the product.

FIG. 6 is a diagram illustrating an example of a case where an electronic flyer to which a hash tag is attached is printed as a printed matter.
Electronic flyers with hashtags can also be printed on print media and distributed to users. For example, it can be installed near the entrance of a store or near a product shelf, and users who visit the store can take it home.
The content printed on the printed material is generally the same as an electronic flyer with a hashtag attached, but a two-dimensional barcode is added to the printed material. One two-dimensional barcode may be printed on the print medium, or a different two-dimensional barcode may be printed for each theme. The two-dimensional barcode includes URL (uniform resource locator) data for accessing the electronic flyer on which this two-dimensional barcode is printed.
When the user activates the camera function of the user terminal 70 and photographs a two-dimensional barcode, the user terminal 70 extracts the URL included in the two-dimensional barcode, and the electronic flyer management device 10 publishes the URL based on the URL. Access the electronic flyer page and display the electronic flyer. At this time, the electronic flyer management device 10 can obtain user identification information from the user terminal 70 that is accessed. The user identification information may be a user ID when the user is registered for an application that displays electronic flyers, or may be identification information that identifies the user terminal 70.
Here, if a user only receives a printed material on which an electronic flyer is printed, it is impossible to know which user has received a printed material corresponding to which electronic flyer, but the electronic flyer management device 10 By using barcodes, it is possible to obtain user identification information based on access history, so it is possible to know which users have viewed which electronic flyers and which themes they are interested in via printed materials. can be grasped. By understanding the user identification information, it becomes possible to analyze the relationship between the user's attributes (address, gender, age, etc.) and the theme of interest.

FIG. 7 is a diagram showing an example of a personal electronic flyer.
In this figure, the personal electronic flyer includes a tag area R21 where a hashtag is displayed, a product area R22 where product information is displayed, and an image area R23 where a still image or video representative of the theme is displayed. Examples are given for cases in which
Here, a plurality of products corresponding to the hashtag included in the tag region R21 are displayed in the product region R22. In the personal electronic flyer, the combination and arrangement order of products displayed in this product area R22 differ depending on the user. By combining the products and arranging the products according to the user, it is possible to increase the appeal of the product to the user. For example, if the hashtag is a theme related to hay fever countermeasures, the products listed on the electronic flyer may include eye drops for hay fever countermeasures, oral medicine for hay fever countermeasures, masks, etc. For users who purchase oral medicines more often than eye drops, the oral medicine products are laid out and displayed above the eye drop products.

The electronic flyer management device 10 also has a function for appropriately associating products with hashtags. Although the electronic flyer management device 10 can generate hashtags according to a theme without human intervention, the electronic flyer management device 10 can also generate hashtags according to a theme according to instructions from an advertiser or the administrator of the electronic flyer management device 10. We can help you generate hashtags if you want to.

FIG. 8 is a diagram showing an example of product information to be planned based on electronic flyer planning request information transmitted from the advertiser terminal 20. The product information to be planned includes a product code for identifying the product, a product name that is the name of the product, a price of the product, a plurality of keywords, and a group. Products are arranged according to products handled by advertisers. Therefore, products in the same or similar product category are arranged in order. The keywords used are those obtained from SNS or search engines. Group indicates the group to which the product belongs.

FIG. 9 is a diagram illustrating an example of tag consideration information.
The tag consideration information includes a hashtag assigned to a product and information regarding the product. Here, the hashtags include a first hashtag, a second hashtag, and a third hashtag, and information related to the product is associated with the product code, product name, price, etc. In the tag consideration information, information about products is arranged using hashtags as keys.

The electronic flyer management device 10 displays planned product information and tag consideration information on a display screen. Here, by displaying the hashtag on the display screen of the electronic flyer management device 10, the operator of the electronic flyer management device 10 can edit the hashtag, and by displaying it on the display screen of the advertiser terminal 20, the can edit hashtags.
The person in charge of editing considers the relationship between the product and keyword in the product information to be planned and the relationship between the hashtag and the product in the tag consideration information, and changes the hashtag for the product as necessary. do. For example, in product information for planning, keywords obtained from SNS etc. are displayed, so it is possible to grasp the latest topics related to the product, and take this theme into consideration when designing the product. You can change the hashtag to be appropriate.

According to the embodiment described above, comments posted on SNS and data obtained from search engines are collected, and a hashtag is assigned to a product based on the collected data. Flyers are generally created weekly or depending on the season. In this case, when increasing the appeal to users, it is easier to get people interested in the product if it is popular or talked about at that time. Therefore, by utilizing information posted on SNS and product reviews, it is possible to make it easier for people to find electronic flyers that are in line with trends and topics. In addition, it is possible to generate hashtags based not only on trends and topics at that time, but also on comments posted at the same time last year, etc. In this case, hashtags can be generated according to the time. . For example, if the product is coffee, the trends of comments posted on SNS regarding coffee in the summer may differ from the trends of comments posted on SNS regarding coffee in the winter, so the content posted during that period may differ. By following these lines, it becomes possible to assign hashtags that are closer to the user's psychology.

In addition, in the embodiment described above, when a user attempts to view an electronic flyer, by using a hashtag attached to the electronic flyer, the user can find the electronic flyer that he or she wants from a theme that interests him/her. It will be easier to receive it. Therefore, compared to the case where electronic flyers are extracted only according to attributes such as address, gender, age, etc., it is possible to more easily deliver electronic flyers that match the user's feelings and intentions of "I want to do this."

In addition, in the embodiment described above, a case has been described in which a hashtag is generated using keywords obtained from SNS or a search engine and added to an electronic flyer. In addition to the keywords obtained from , keywords included in the explanatory text of the product prepared by the manufacturer may be used. For example, the keyword extraction unit 103 extracts keywords from the explanatory text stored in the manufacturer data storage unit 102, and the tag generation unit 104 selects keywords among the extracted keywords based on information obtained from SNS or search engines. It is also possible to decide which one to use preferentially. In this case, hashtags can be determined by considering whether or not the explanatory text created by the manufacturer will be of interest to users. Appropriate hashtags may change depending on the time and trends, so which elements (keywords) should be used in the description provided by the manufacturer should be changed depending on the situation at that time. be able to.

Next, an electronic flyer management device 10A, which is another embodiment of the above-mentioned electronic flyer management device 10, will be described.
FIG. 10 is a schematic system configuration diagram showing the configuration of a flyer system 1A including an electronic flyer management device 10A.
In the flyer system 1A, a promotion server 45, an analysis information server 48, a manufacturer server 80, and an EC site server 85 are added to the electronic flyer system 1.
The promotion server 45 performs various types of management for providing advertisements (flyers) to users using a medium other than electronic flyers. Another medium is, for example, a paper medium. The promotion server 45 stores data for printing paper flyers, product data, data representing the content of plans for issuing paper flyers, etc., and uses these to manage promotions. Promotion includes content that informs consumers (users) about stores or products sold at stores. Examples of promotion formats include flyers printed on print media such as paper, pop-up displays placed inside stores, and posters introducing stores.

The analysis information server 48 stores marketing information regarding products. For example, the analysis information server 48 stores information that links products and customers, such as IDPOS (ID-Point of Sales) information and customer analysis information for products. IDPOS information is information in which products and user identification information are associated with each other. POS information generally allows you to know which products have been sold, but it is not necessarily possible to know which users have purchased them.However, by using IDPOS information, you can know what kind of products the users have purchased. can be understood.

The manufacturer server 80 is a server operated by a manufacturer that provides products. The manufacturer server 80 provides various information regarding products from manufacturers to consumers, advertisers, and the like. For example, the manufacturer server 80 can provide content that can provide the user terminal 70 used by the consumer with a web page with a detailed explanation of the product, or if the product is a food, a recipe using the product. Stores content etc. that can be provided with a web page to introduce.

The EC site server 85 provides a web page serving as a virtual store that sells products. This EC site server 85 may be operated by an advertiser of electronic flyers or paper flyers. Further, the EC site server 85 may be operated by a business other than the advertiser of the electronic flyer or the paper flyer, and may be operated by a business that has a partnership with the advertiser. Furthermore, although the EC site server 85 is provided separately from the electronic flyer management device 10A, it may be installed in the electronic flyer management device 10A as one function of the electronic flyer management device 10A.

In this way, the flyer system 1A not only provides users with electronic flyers, but also has a mechanism for promoting promotions using paper flyers and a mechanism for promoting electronic flyers by cooperating with the electronic flyer management device 10A and the promotion server 45. It is now possible to link with the distribution mechanism. This also makes it possible to share marketing information for conducting promotions using paper flyers and marketing information for distributing electronic flyers.
Further, in the flyer system 1A, the electronic flyers can be roughly divided into three types: (1) to (3) below.
(1) Hashtag flyer This is an electronic flyer that allows products to be grouped by theme based on the hashtag by assigning a hashtag according to the theme to the product. For example, in FIGS. 1 to 9, electronic flyers using hashtags correspond to hashtag flyers. Such a hashtag flyer can be created on the web from the advertiser terminal 20 or a management terminal device used by an administrator, and the created hashtag flyer can be created using a smartphone, PC, etc. It can be viewed via the web. In the following description, this will also be referred to as the hashtag flyer web version.
(2) Video flyer This is an electronic flyer that uses a video with a relatively short playback time. For example, the video flyer is an electronic flyer added using the video adding function in FIGS. 1 to 9 described above.
(3) Personal DB flyer In the above-mentioned hashtag flyer, this is an electronic flyer that allows you to access a theme you want to view using a hashtag and display products that correspond to the theme.
In the following embodiments, the production and publication of a web version of a hashtag flyer and the production and publication of a personal DB flyer will be mainly described.

FIG. 11 is a schematic block diagram illustrating the functions of the electronic flyer management device 10 of the electronic flyer management device 10A. In this figure, the electronic flyer management device 10A has each function of the electronic flyer management device 10, although illustration as a functional block is omitted. In this embodiment, functions of the electronic flyer management device 10A that are different from those of the electronic flyer management device 10 will be mainly explained.
The electronic ticket generation unit 151 generates an electronic ticket and issues it to the user terminal 70 so that it can be used. For example, the electronic ticket generation unit 151 generates an electronic ticket URL that is a URL from which an electronic ticket can be obtained. When the electronic ticket URL is accessed by the user terminal 70, display data representing the contents of the electronic ticket is transmitted to the user terminal 70 from the electronic flyer management device 10A. This allows the user terminal 70 to use the electronic ticket. The electronic ticket is, for example, a privilege given to the consumer, and may be a coupon, a discount ticket, or the like. The electronic ticket generation unit 151 stores the generated electronic ticket in the electronic ticket storage unit 160.

The electronic ticket usage management unit 152 performs a process of determining the validity of an electronic ticket, whether or not it can be used, and a process of erasing whether or not the electronic ticket has already been used.
When using electronic tickets, a stamp-shaped authentication device (electronic stamp device) is placed in advance at a store or facility where electronic tickets can be used. The consumer brings the user terminal 70 on which the electronic ticket is stored, and presents the electronic ticket displayed on the screen to the store clerk when using the electronic ticket. The clerk brings the electronic stamp device close to the screen of the user terminal 70 by performing an intuitive operation such as pressing a stamp. Thereby, authentication processing is performed by performing contactless communication between the user terminal 70 and the electronic stamp device, and based on the authentication result, it is possible to erase the digital stamp by writing it on the electronic ticket.

When the authentication process is performed, the electronic stamp device acquires the identification information of the electronic ticket for which the authentication process has been performed, and notifies it to the electronic flyer management device 10A, so that the electronic ticket is erased in the electronic flyer management device 10A. Processing takes place. Furthermore, when the electronic stamp device performs authentication processing, the user terminal 70 displays a character string such as "USED" on the screen indicating that the electronic ticket has been used. This allows consumers to receive services and benefits (discounts, use of electronic coupons) associated with the use of electronic tickets. Additionally, it is possible to know whether the electronic ticket has been used or not.

In addition to using an electronic stamp device, an electronic ticket can be erased by a consumer inputting an operation such as a touch input to use the electronic ticket on the user terminal 70 where the electronic ticket is stored at the store. If the electronic ticket has been used, the user terminal 70 may notify the electronic flyer management device 10A that the electronic ticket has been used, so that the electronic flyer management device 10A performs erasing processing. Here, when an instruction to use an electronic ticket is input, identification information of the electronic ticket and information identifying the consumer of the user terminal 70 are transmitted from the user terminal 70 to the electronic flyer management device 10A. , it is possible to collect the history of who used which electronic tickets.
By collecting the usage history of electronic tickets, it is possible to understand the implementation status of promotions, understand the store visit status of consumers who received electronic tickets, and use it for marketing.

The flyer management unit 153 generates rules for generating electronic flyers according to consumer attributes and persona data of the user terminal 70. The flyer management unit 153 stores and analyzes the relationship between the products to be posted on the electronic flyer and the user information (attributes, persona data, etc.) of the consumers who view the electronic flyer, thereby responding to consumers' preferences and interests. Generate a rule to generate an electronic flyer that includes the corresponding products.
Further, the flyer management unit 153 also performs cooperation processing with the promotion server 45 and instructs the flyer display control unit 154 to control display.

The flyer display control unit 154 extracts product data from the electronic flyer storage unit 157 according to at least one of the attributes and persona data acquired from the user terminal 70 . The user terminal 70 may transmit either one or both of the attribute and persona data.
When extracting product data, the flyer display control unit 154 displays an electronic flyer on the user terminal 70 that includes products according to the attributes, persona, etc. of the consumer using the user terminal 70, in accordance with the rules generated by the flyer management unit 153. Control the display on the screen.

The user information storage unit 155 stores information regarding users. For example, user attributes, persona data, etc. are stored.

The electronic flyer storage unit 157 stores a product master. The electronic flyer storage section 157 can also acquire and store product data from the product data storage section 150 provided outside the electronic flyer management device 10A. The product data storage unit 150 stores product data. This product data storage section 150 is provided outside the electronic flyer management device 10A. The product data storage unit 150 stores data for providing advertisements (for example, paper flyers, etc.) to users using a medium other than electronic flyers.

FIG. 12 is a diagram showing an example of a product master stored in the electronic flyer storage unit 157. The product master includes the following items: product data, tag information, connection destination information, appeal content data, bundle data, distribution condition data, attributes, and persona data.

The product data stores various information regarding the product. The product data includes images representing the appearance of the product, product name, price, specifications, product description, and the like.
Tag information represents tag information given to product data.
The connection destination information includes EC site connection destination information and external link information. The connection destination information may be stored (registered) in response to a registration request from the advertiser terminal 20. Further, the connection destination information may be stored in the electronic flyer storage unit 157 by extracting the connection destination information stored in the promotion server 45 in association with the product. By collaborating with the promotion server 45, even if connection destination information has not been registered for electronic flyers, it is possible to utilize and register the information registered for paper flyers. As a result, even advertisers who use an electronic flyer distribution service but do not use a paper flyer production service can use data registered for paper flyers, improving convenience.
The EC site connection destination information indicates a connection destination that can be connected to a sales site where the product indicated by the product data can be purchased when an operation is input from the terminal device. The EC site connection destination information may be, for example, the URL of an EC site operated by an advertiser requesting distribution of electronic flyers, or an EC site operated by a business other than the advertiser requesting distribution of electronic flyers. It may be the URL of the site. The EC site connection destination information may be, for example, a URL for accessing the EC site server 85.

The external link information indicates, for example, a connection destination that can be connected to an external site that provides information related to the product indicated by the product data when an operation input is performed on the product data from a terminal device (user terminal). The external link information may be, for example, a URL that allows access to a web page with a detailed explanation of the product, or if the product is food, it may introduce recipes using the food. It may be a URL that allows access to a web page. The recipe site may be a URL for accessing a manufacturer server 80 established by a product provider (for example, a manufacturer).

The appeal content data represents the appeal content for the product indicated by the product data, and is data that can be displayed together with the product. For example, the promotion content data may be a character string "on sale until 30 days," which is a character string that indicates how long the sale will last, or a product that offers discounts when multiple eligible products are purchased together. "Set product," which is a character string that indicates that the product is purchased, and "double points," which is a character string that indicates that the consumer will receive more points than usual (for example, double) when purchasing the product. etc. The appeal content data may be a figure or an illustration instead of a character string, as long as it can express the appeal content for the product.

Bundle data is data that associates multiple products, and is used to display related products together with the display target product when the display target product is displayed on the display screen of the terminal device. It is data. The bundle data may be, for example, data that is associated with other products in order to recommend that the product be considered together when considering the purchase of a certain product. In this case, if bundle data is set for a certain food, by opening the details page of the product displayed in the electronic flyer, other products associated with that product will also be displayed on the user terminal. can be displayed on the screen. This allows products of the same type but different tastes (salty, soy sauce, etc.) to be displayed together. Consumers can browse multiple related products and consider purchasing without having to search for related products themselves.

Further, the bundle data may be data that associates products that can obtain benefits (discounts, increased points, etc.) by purchasing a plurality of target products together. This allows consumers to check all the products and consider purchasing them without having to search for products individually that would be advantageous if purchased as a set.
Such bundle data may be input from the advertiser terminal 20 to the electronic flyer management device 10A, or if there are associated products in the promotion server 45, the associated data may be input to the electronic flyer management device 10A. The data may be acquired by the device 10A and registered as bundle data. Furthermore, if an associated period is defined in the promotion server 45, the period may also be imported as bundle data.

The distribution condition data represents conditions for distributing electronic flyers. The distribution condition data may include, for example, at least one of the region to be distributed and the time to be distributed.

The attribute represents the attribute of the target for distributing the electronic flyer. The attributes include, for example, gender, age group (or date of birth), and the like.

The persona data is persona data that represents the image of the user to whom the electronic flyer is distributed. The user image referred to here is a persona representing a typical user image who is expected to purchase a product in marketing. Examples of persona data include "living alone," "living with family," "indoors," "outdoors," "waking up early," "likes baseball," and "likes playing musical instruments."

Next, the operation of the flyer system 1A will be explained.
FIG. 13 is a sequence diagram illustrating the operation of the flyer system. Here, we will explain the production and publication of the web version of the hashtag flyer. Furthermore, distribution of electronic tickets in the web version of the hashtag flyer will also be explained here.
The electronic ticket generation unit 151 acquires electronic ticket plan data indicating the content of the plan for distributing electronic tickets from the advertiser terminal 20, and registers it by storing it in the electronic ticket storage unit 160 (step S201).
The flyer display control unit 154 acquires the flyer data on which the hashtag flyer was created from the advertiser terminal 20, and registers it by storing it in the electronic flyer storage unit 157 (step S202).
Upon acquiring the campaign sales information from the advertiser terminal 20, the electronic ticket generation unit 151 transfers it to the flyer management unit 153 (step S203). The electronic ticket generation unit 151 may transmit a registration screen for registering campaign promotion information to the advertiser terminal 20, and may obtain campaign promotion information input from the advertiser terminal 20 on the registration screen. , may be obtained by receiving it from the advertiser terminal 20 by e-mail.

The flyer management section 153 acquires the campaign sales information transferred from the electronic ticket generation section 151, associates the campaign sales information with the company and the project, and stores it in the electronic ticket storage section 160. The companies mentioned here are stores or advertisers that can use electronic tickets. The plan includes various information related to the use of electronic tickets, such as the product for which the electronic ticket is issued (or electronic flyer), the period of use of the electronic ticket, and the details of the benefits granted by using the electronic ticket. including.
The flyer management unit 153 supplies campaign sales promotion information to the flyer display control unit 154 (step S205). The flyer display control unit 154 is supplied with campaign sales promotion information from the flyer management unit 153, and when receiving a request to view an electronic flyer from the user terminal 70, the flyer display control unit 154 displays the requested electronic flyer based on the campaign sales promotion information. Display control can be performed such that the information is transmitted to the user terminal 70 and displayed on the display screen of the user terminal 70. As a result, when an electronic flyer (hashtag flyer web version) is displayed on the display screen of the user terminal 70 based on the campaign sales promotion information, the consumer can use the electronic ticket function by using the user terminal 70. You will be able to participate in (use) the campaign. Further, here, a banner button is displayed together with the electronic flyer. This banner button is a GUI (Graphical User Interface) button that can send a message to the electronic flyer management device 10A to participate in a campaign using the electronic ticket function.

By executing the processes from step S201 to step S205, preparations for using the electronic ticket are completed. Once the preparations are complete, the consumer can obtain the electronic ticket and receive benefits using the electronic ticket.

When the user terminal 70 receives an instruction to view the electronic flyer from the consumer via an input device such as a mouse, it transmits a request to view the electronic flyer to the electronic flyer management device 10A (step S206). In response to this transmission request, the flyer display control unit 154 transmits an electronic flyer corresponding to the transmission request to the user terminal 70. As a result, the electronic flyer is displayed on the display screen of the user terminal 70. The electronic flyer displayed here is a web version of a hashtag flyer, but it may also be a personal DB flyer.

《About the operation of the electronic ticket function》
Next, the operation of the electronic ticket function will be explained.
FIG. 14 is a diagram showing an example of a display screen displayed on the display screen of the user terminal 70. FIG. 14A is a diagram showing a display example of an electronic flyer that is displayed on the display screen of the user terminal 70 and allows participation in a campaign using an electronic ticket.
In this figure, an electronic flyer is displayed on the display screen R140A of the user terminal 70. Furthermore, a banner button R141 and a banner button R142 are displayed on the screen of the electronic flyer. Here, if there are multiple types of campaigns using electronic tickets, different banner buttons are arranged on the screen for each campaign. Since two banner buttons are arranged here, it is possible to understand that there are two types of campaigns.
Furthermore, an image set in the electronic flyer is displayed in the image area R143. This image is an image representing the content according to the theme of the electronic flyer, and may be a moving image or a still image. Further, in the product area R144, product images, prices, explanatory text, etc. included in the electronic flyer are arranged for each product.

Here, when the consumer inputs an operation to press the banner button R141, for example, the user terminal 70 transmits a notification indicating that the banner button R141 has been pressed to the electronic flyer management device 10A (step S207).
When the flyer display control unit 154 of the electronic flyer management device 10A obtains the notification that the banner button has been pressed from the user terminal 70, it notifies the flyer management unit 153 that there has been a click operation (step S208).
When the leaflet management unit 153 receives the notification of the click operation, it transmits an API (Application Programming Interface) request to the electronic ticket generation unit 151 to launch a campaign promotion site. Here, information that can identify which banner button was clicked is also transmitted.
The electronic ticket generation unit 151 generates an electronic ticket URL indicating the electronic ticket usage screen (step S210), and transmits the generated electronic ticket URL to the flyer management unit 153 as an API response of the campaign sales promotion page (step S211). This electronic ticket URL may be a one-time URL issued individually to consumers. By issuing the electronic ticket URL, a web page where the electronic ticket can be used is prepared. For example, in the case of a campaign that provides a coupon that allows you to receive a discount when purchasing a certain product, a site is launched where you can use electronic tickets that function as coupons.
Here, FIGS. 14B and 14C are diagrams showing display examples in which an electronic ticket functioning as a coupon is displayed on the display screen of the user terminal 70 together with an electronic flyer.
In FIG. 14B, an electronic flyer is displayed on the display screen R140B of the user terminal 70. Furthermore, a discount coupon (symbol R145), which is an example of an electronic ticket, is displayed in the electronic ticket display area at the top of the screen of the electronic flyer. Further, when multiple types of electronic tickets are issued, as shown in FIG. 14C, by scrolling the electronic ticket in the electronic ticket display area in the horizontal direction, different electronic tickets can be sequentially displayed. Here, in the electronic ticket display area of the display screen R140C of the user terminal 70, a 100 yen coupon (symbol R146) that can be used as a payment amount of 100 yen is displayed as another electronic ticket.

The flyer management unit 153 links the URL pages by transmitting the URL transmitted through the API to the electronic ticket usage management unit 152 (step S212). Thereby, the electronic ticket usage management unit 152 can associate the contents of the electronic ticket with the URL, and when the user terminal 70 accesses the URL, issues an electronic ticket according to the URL. It becomes possible to do so. Additionally, association is made as to which product the electronic ticket is a benefit (discount) for. In this way, the electronic ticket functioning as a coupon becomes usable. In addition, such a URL is placed as a pressable electronic ticket usage button on the display screen of the electronic flyer, and is also displayed on the display screen of the user terminal 70 along with explanatory text explaining how to use the electronic ticket, usage period, etc. will be displayed.

Consumers check how to use electronic tickets and use them in accordance with the instructions. For example, when purchasing a target product for which an electronic ticket can be used at a store, the user presents the user terminal 70 with the electronic ticket displayed on the screen to the store clerk. The store clerk brings the electronic stamp device close to the display screen of the user terminal 70 so as to stamp a stamp thereon. Thereby, authentication processing is performed by performing contactless communication between the user terminal 70 and the electronic stamp device, and the digital stamp is written on the electronic ticket. As a result, the electronic ticket is rewritten as already used. Based on the result of the authentication process, the electronic stamp device transmits information identifying the electronic ticket for which the authentication process was performed and user identification information assigned to the consumer to the electronic ticket usage management unit 152. do. The store clerk inputs contents corresponding to services or discounts based on the contents of the electronic ticket into a POS (Point of Sale) terminal. As a result, services and the like are provided according to the contents of the electronic ticket.
In addition, as another form of using electronic tickets, by pressing the electronic ticket use button displayed on the display screen of the user terminal 70 and presenting it to the cashier, you can receive benefits (for example, discounts) according to the electronic ticket. You may choose to accept it. Here, when the electronic ticket usage button is pressed, a barcode is displayed on the user terminal 70, and the barcode is read by the barcode reader of the store's POS terminal, thereby deducting the discount amount from the payment amount at the cash register. Subtracted.

When the electronic ticket is changed to already used, the user terminal 70 notifies the electronic ticket usage management unit 152 that the electronic ticket has been used (step S213). Here, the user terminal 70 transmits information identifying which electronic ticket it is and user identification information assigned to the consumer to the electronic ticket usage management unit 152.

When the electronic ticket usage management unit 152 receives information identifying which electronic ticket it is and user identification information assigned to the consumer from the user terminal 70, the electronic ticket usage management unit 152 identifies the product corresponding to the electronic ticket. , information specifying the product for which the electronic coupon was used, user identification information, date and time of use, and information specifying the store where the electronic ticket was used (store ID, etc.) are transmitted to the electronic ticket generation unit 151 as usage information (step S214). .
After acquiring the usage information from the electronic ticket usage management unit 152, the electronic ticket generation unit 151 transmits the usage information to the flyer management unit 153 (step S215). Thereby, the flyer management unit 153 can collect information regarding the product for which the electronic ticket was used, user identification information of the consumer who purchased the product, date and time of use, and information about the store used.
After acquiring the usage information, the flyer management unit 153 tallies the relationship between the purchased product and the user (step S216). For example, the flyer management unit 153 reads the attributes of the user according to the user identification information from the user information storage unit 155, and aggregates the relationship between the purchased product and the attributes, thereby determining the age group and gender of the product. It becomes possible to analyze whether users have a tendency to purchase. It is also possible to analyze when and in which store the product was purchased. This kind of analysis not only measures the effectiveness of electronic flyers, which show that products are purchased in response to consumers viewing the electronic flyers, but also measures the effectiveness of electronic flyers, which show that products are purchased in response to consumers viewing them. , it is possible to collect relationships with consumers who have purchased products.

The flyer management unit 153 transmits the usage information to the promotion server 45 (step S217). When the promotion server 45 receives the usage information transmitted from the flyer management unit 153, the promotion server 45 aggregates the relationship between the purchased product and the user (step S218). Here, the promotion server 45 cannot obtain information about which paper flyers were viewed and which users purchased which products simply by distributing paper flyers to consumers; By linking with the management device 10A, it is possible to collect the relationship between purchased products and users (for example, user attributes) according to the use of electronic tickets, analyze product purchase trends, and collect marketing information. It can be used as Based on this analysis result, it can be used when creating future promotion plans (step S219).

《About the operation of the personal DB flyer function》
Next, the operation of the personal DB flyer function will be explained. Here, the production and publication of a personal DB flyer will be explained.
FIG. 15 is a sequence diagram illustrating the operation of the flyer system.
The flyer management unit 153 acquires data indicating the planned content of the electronic flyer from the advertiser terminal 20 (step S301). The content of the plan for the electronic flyer includes information regarding the plan for distributing the electronic flyer. For example, the content of the plan includes information indicating at what time and under what plan the electronic flyer for the product is to be distributed.
Further, the flyer management unit 153 may acquire the planned content of the electronic flyer from the promotion server 45 instead of the advertiser terminal 20 (step S302).

Based on the content of the plan, the flyer management unit 153 transmits a request to inquire about product information regarding the product targeted for the plan to the promotion server 45 (step S303), and acquires the product information (step S304). Further, based on the content of the plan, the flyer management unit 153 transmits an inquiry request for image information regarding the product targeted for the plan to the promotion server 45 (step S305), and acquires the image information (step S306). Thereby, the electronic flyer management device 10A can obtain general information regarding the product.

Next, the flyer management unit 153 selects a theme for the project from calendar data including 52 weeks' worth of schedules, marketing information, SNS trend information, etc. (step S307), and performs a process of associating the theme with the product (step S307). S308). The flyer management unit 153 performs linguistic analysis on the character strings uttered via SNS, calculates a distance indicating the degree of association between the product and the theme based on the analysis result, and performs linking processing according to the distance. For example, products and themes that are close to each other are linked.
Here, the theme is a subject for classifying multiple products included in the promotion. Themes include, for example, camping specials, spring cleaning specials, seasonal vegetable festivals, easy cooking specials, daily specials, regular products (products that are continuously sold at lower prices than usual during the advertising period), and the like. Products associated with a theme are also called theme products.

Next, the flyer management unit 153 accesses the SNS server 50 (step S309) and collects information based on comments posted by users (step S310). This collection process may be similar to step S110 described above.

Next, the leaflet management unit 153 performs natural language processing using product information, information obtained from the SNS server 50, search engine 60, etc. Keywords and hashtags are selected, focusing on words that are often tweeted during the period (step S311). This selection may be performed by clustering character strings (or morphemes) included in keywords and hashtags for each product using machine learning to extract characteristic character strings. The keywords and hashtags selected here can be used as theme candidates for electronic flyers.
The flyer management unit 153 transmits keyword tags and hashtags indicating keywords for the product to the promotion server 45 (step S312).

When the promotion server 45 receives the keyword tag or hash tag for the product from the electronic flyer management device 10A, the promotion server 45 stores the received keyword or hash tag for the product in the database within the promotion server 45 (step S313). Here, the products stored in the promotion server 45 and keyword tags and hashtags for the products can be stored in association with each other. This allows the promotion server 45 to create a promotion plan using not only the theme but also keyword tags and hashtags when carrying out promotion using paper flyers.

FIG. 16 is a sequence diagram illustrating the operation of the flyer system. The process in FIG. 16 is executed subsequent to the process in FIG. 15.
The flyer management unit 153 transmits the JAN code assigned to the product to the analysis information server 48 (step S314). The JAN code is a product identification code. The leaflet management unit 153 may transmit one JAN code, or if there are multiple products to be analyzed, it can also transmit multiple JAN codes of the products to be analyzed.
When the analysis information server 48 receives the JAN code from the electronic flyer management device 10A, it transmits marketing information regarding the product corresponding to the JAN code to the electronic flyer management device 10A (step S315). Here, the analysis information server 48 collects information that links products and customers, such as IDPOS information and customer analysis information for products, and stores the collected information in association with JAN codes. Based on the JAN code received from the electronic flyer management device 10A, the analysis information server 48 reads information such as IDPOS information and customer analysis information for the product (for example, customer attributes), and transmits it to the electronic flyer management device 10A.

When the flyer management unit 153 of the electronic flyer management device 10A receives various information from the analysis information server 48, it associates the registered product of the electronic flyer with customer attribute information and stores it in the electronic flyer storage unit 157 (step S316 ).
The flyer management unit 153 then transmits the product and the customer's attribute information to the promotion server 45 (step S317). Here, the relationship between the product and the customer's attributes is calculated by aggregating the relationship between the product and the customer's attributes obtained from the analysis information server 48 and the relationship between the user who viewed the electronic flyer and the product. The analyzed customer marketing information may be sent to the promotion server 45. In this case, the analysis can be performed using information obtained from an external server (analysis information server 48) and the history of viewing electronic flyers, so that a more accurate analysis can be performed.

When the marketing information is obtained from the electronic flyer management device 10A, the promotion server 45 stores the marketing information in association with the product in the database within the promotion server 45 (step S318).

The flyer management unit 153 publishes the electronic flyer so that it can be viewed on the Web based on the collected marketing information (step S319). Here, if there are requests to register electronic flyers from a plurality of advertisers, a different web page is created and published for each advertiser.

When a consumer inputs an operation requesting to view a web page of an electronic flyer published by a certain store (for example, store A), the user terminal 70 displays the web page of the advertiser to be viewed according to the operation input. Visit the page. Here, a request to view an electronic flyer is made when a store's web page is searched by a web search engine, and when an electronic flyer web page is selected from the search results, the selected web page is displayed on the user terminal 70. It is displayed on the display screen (step S320). Further, when an instruction to start an application program for viewing electronic flyers is input to the user terminal 70, the user terminal 70 executes the application program to access a web page, thereby allowing the user to A web page is displayed on the display screen of the terminal 70. In addition, a link button to the website for viewing the electronic flyer is provided on the web page published by the advertiser, and when the link button is clicked, the web page of the electronic flyer is displayed. You can also do that. In addition, a two-dimensional barcode representing the URL for accessing the web page of the electronic flyer is posted on a paper flyer or an in-store poster, and this two-dimensional barcode is photographed by the user terminal 70, and the two-dimensional barcode is read from the two-dimensional barcode. When the URL is extracted, the web page of the electronic flyer may be accessed.
The electronic flyer displayed as an electronic flyer Web page at this stage is, for example, a hashtag flyer Web version.

When displaying the web page of the electronic flyer, the user terminal 70 displays an input field into which customer attributes and persona data can be input. The consumer inputs information regarding his or her own attributes and persona along this input field (step S321).
Here, FIG. 17 is a diagram showing an example of a display screen displayed on the user terminal 70. This figure shows a display screen when the top screen of the electronic flyer web page is displayed. The consumer can input operations such as scrolling on the top screen.
Each product included in the electronic flyer is displayed as a list on the top page. When the consumer clicks on the image or name of the product he/she wishes to refer to from this list, a detailed page for that product will be displayed on the display screen of the user terminal 70. Here, consumers can view information related to a product by displaying a detailed screen for the product they are interested in.

Further, on the top page, an attribute selection button R171 that transitions to an attribute selection page where the consumer's attributes can be selected is arranged, and when the consumer presses this attribute selection button R171, the user terminal 70 displays an attribute selection page.
FIG. 18 is a diagram showing an example of a screen of an attribute selection page displayed on the user terminal 70. Here, the consumer can input attributes such as his or her gender and date of birth from the input field R181 on the attribute selection page. The user terminal 70 accepts input of attributes in response to operation input from the consumer, and when the "Next" button is pressed, the screen transitions to a persona data input screen.

FIG. 19 is a diagram showing an example of an answer input screen for a question displayed on the user terminal 70. Here, the consumer can select and input his or her own persona data from the options in the input field R191. Furthermore, the consumer can select from among the tag options R192, tags and keywords that interest him, and input the operation. When the "Next" button is pressed, the user terminal 70 transmits the selected attribute and persona data as response information to the flyer display control unit 154 of the electronic flyer management device 10A (step S321).

Here, you can input answer information to questions, but you can also register as a member. If you register as a member, the answer information to this question will be associated with the consumer and registered in the electronic flyer management device 10A, so you will not need to input the answer information when viewing the electronic flyer next time. can do. Note that even if you have not registered as a member, after you access the electronic flyer web page and input attributes and persona data, the input attributes and persona data will be retained on the user terminal 70 for a certain period of time. , the input effort can be reduced.

Furthermore, when attributes and persona data are selected, the user terminal 70 displays an electronic flyer corresponding to the selected content on the display screen. Here, products corresponding to attributes and persona data are extracted from a large number of products registered as targets for electronic flyer distribution and displayed on the display screen.
The electronic flyer displayed as the electronic flyer Web page at this stage is, for example, a personal DB flyer.

FIG. 20 is a diagram showing an example of a display screen (personal DB flyer) displayed on the user terminal 70 after attributes and persona data are selected. In this figure, products according to attributes and tags are displayed in a recommendation display column R201. Here, if the user's region and time can also be obtained from the consumer, it is possible to narrow down products according to the region and time. Furthermore, the selected tag is displayed in the tag display field R202. By reselecting a tag, you can re-narrow down the list of products that correspond to the reselected tag. Furthermore, an explanatory text regarding the theme is displayed in the display field R203. In addition, products that are common to each consumer but are not related to attributes or persona data are displayed in the display field R193.

When the flyer display control unit 154 of the electronic flyer management device 10A receives the response information transmitted from the user terminal 70, the flyer display control unit 154 associates attributes, persona data, keywords, etc. for each consumer with the user information storage unit 155 and displays the user information. It is stored as information. In addition, attributes, persona data, etc. are stored in correspondence here, but if the consumer has accessed the product details screen, the browsing history for the product for which the details screen was displayed is stored. It is associated with the consumer and stored as user information. By aggregating the relationship between this browsing history, consumer attributes, and persona data, it is possible to analyze the relationship between products and attributes, and the relationship between products and personas.

FIG. 21 is a sequence diagram illustrating the operation of the flyer system. The process in FIG. 21 is executed subsequent to the process in FIG. 16.
When an electronic flyer is viewed by a consumer, the flyer display control unit 154 accumulates the product whose details screen was accessed, consumer attributes, persona data, and hashtag information as history data. Then, the flyer display control unit 154 transmits the history data to the flyer management unit 153 and instructs the aggregation process (step S323).
The flyer management unit 153 aggregates the received history data, the relationship between the product and the customer's attributes obtained from the analysis information server 48, the history data of other consumers viewing the electronic flyer, and so on. Product marketing information that analyzes the relationship with customer attributes is generated and transmitted to the flyer display control section 154. Here, since it is possible to collect the relationship between actually viewed products and attributes, etc., it is possible to analyze the relationship between products and consumer attributes in more detail. Here, since the analysis information server 48 can obtain the attributes of the product, for example, an analysis result in which the attributes of "30s" and "female" are associated with the product can be obtained, but the flyer management department 153 can also collect persona data and tags from consumers, allowing for more detailed analysis.
Further, the relationship between tags and products can also be obtained from the promotion server 45. Here, the validity of the correspondence between the tag and the product is also confirmed by comparing the relationship between the tag and the product obtained from the promotion server 45 with the relationship between the product and the tag obtained from the viewing history of the electronic flyer. I can do it.
Moreover, by utilizing this product marketing information, the flyer management unit 153 can generate a product recommendation according to the customer, and transmits this to the flyer display control unit 154 (step S324).
By acquiring this product marketing information, the flyer display control unit 154 can improve the accuracy of recommended products to the user terminal 70 according to consumer attributes, persona data, hashtag information, and the like.

The flyer management unit 153 transmits a request to the promotion server 45 to compile products based on customer input information (step S325). Here, the flyer management unit 153 transmits to the promotion server 45 information about what products have been viewed from among the electronic flyers, along with information about consumers (attributes, persona data, etc.) as history data. Thereby, the history of viewing electronic flyers can be linked with product data stored in the promotion server 45.
As a result, the promotion server 45 can import the history of viewing electronic flyers. Even advertisers (who do not use 10A) can use history data of electronic flyers to understand which products to recommend for which attributes when planning the distribution of paper flyers. It becomes possible.

The promotion server 45 also takes in historical data, generates product list information according to the customer input information, and transfers it to the flyer management unit 153 (step S326). Here, there are approximately several hundred types of products registered in the electronic flyer management device 10A for distribution of electronic flyers, but the number of products registered in the promotion server 45 for distribution of paper flyers ranges from tens of thousands to several. There are about 100,000 points. Here, the promotion server 45 associates products registered for paper flyers that match products registered for electronic flyers, and for products that can be associated, requests from the flyer management unit 153 Generates product list information according to the information and sends it to the electronic flyer management device 10A, and also generates a list of products that can be displayed according to the display rules for the remaining products that are not associated, and sends it to the flyer management unit 153. .
This allows products other than those registered for electronic flyers (products registered only for paper flyers) to be handled as products to be posted on electronic flyers.

The flyer management unit 153 transfers product marketing information that can display electronic flyers including products registered for paper flyers to the flyer display control unit 154 (step S327). Thereby, recommendations tailored to the consumer, including products registered for paper flyers but not for electronic flyers, can be generated and sent to the flyer display control unit 154.

When there is an electronic flyer display request from the user terminal 70, the flyer display control unit 154 displays the consumer's attributes and information, including products registered for paper flyers but not for electronic flyers. A recommendation is generated according to the persona data and displayed as an electronic flyer on the user terminal 70 (step S328). As a result, an electronic flyer containing products according to the attributes and persona data of the consumer using the user terminal 70 is displayed on the display screen. Consumers can view a detailed screen by clicking on the product they are interested in from the electronic flyer. At this time, which product was clicked is collected as history data by the flyer display control unit 154 along with consumer attributes and persona data.

The flyer display control unit 154 transfers the history data to the flyer management unit 153 (step S329).
The flyer management unit 153 performs analysis based on external marketing information and history data of viewing electronic flyers (step S330).
Further, the flyer management unit 153 transmits history data of viewing electronic flyers to the promotion server 45 (step S331).

The promotion server 45 takes in the history data of viewing electronic flyers and aggregates customer information based on the viewing of electronic flyers (step S332).

The advertiser terminal 20 transmits a request to create a plan for creating a paper flyer to the promotion server 45, and also transmits a request to search and refer to a customer target product to the promotion server 45 (step S334). Here, what kind of attributes and persona data of consumers are to be targeted for promotion, and the target is specified as the consumer target and sent.

The promotion server 45 extracts the products listed on the paper flyer according to the consumer specified from the advertiser terminal 20 as recommended products (step S335). The promotion server 45 then displays the extraction results on the display screen of the advertiser terminal 20 in response to the access from the advertiser terminal 20 (step S336). You can also download the extraction results here.

The advertiser terminal 20 selects products to be published on the paper flyer based on the extraction results, and transmits the selection results to the promotion server 45 (step S337). Thereby, it is possible to create a promotion that also takes into consideration the results of viewing the electronic flyer. For example, if an advertiser wants to know what kind of products men in their 20s are interested in, they can specify the attributes of "20s" and "male" on the promotion server 45 and search. You can get search results for products targeted at people in their 20s and men. Therefore, when planning a paper flyer targeting ``20s'' and ``men,'' it becomes easier to consider what products should be featured.
According to this embodiment, advertisers can use not only the relationship between attributes and products, but also persona data, tags, and the like, so they can understand consumers' interests and preferences in more detail. Furthermore, by registering their attributes, persona data, tags, etc., consumers can have products recommended according to their interests and preferences.

FIG. 22 is a sequence diagram illustrating the operation of the flyer system. The process in FIG. 22 is executed subsequent to the process in FIG.
When a consumer inputs an operation requesting to view the web page of an electronic flyer published by a certain store (for example, store B), the user terminal 70 displays the web page of the advertiser to be viewed according to the operation input. Visit the page. Here, if there are multiple advertisers (stores) publishing electronic flyers, the consumer selects one of the stores he or she wishes to view and views the electronic flyers. Here, for example, it is possible to view an electronic flyer from an advertiser different from that used in step S320 described above (step S338).

If consumer attributes and persona data have already been registered in the past, the user terminal 70 can use that information to display an electronic flyer containing recommended products on the user terminal 70. Furthermore, the consumer can modify the hashtags selected in the past, such as adding or deleting them, as needed. The flyer display control unit 154 generates a personal electronic flyer according to the corrected hashtag and displays it on the user terminal 70.
The subsequent steps S340 to S345 are performed in the same manner as steps S323 to S328 described above.
Here, data compiled using history data of browsing electronic flyers at store A can also be utilized when browsing electronic flyers at store B.

《About product promotion function》
Next, a product promotion function in the electronic flyer management device 10A will be explained.
The product data includes appeal content data, and when there is a request to view an electronic flyer from the user terminal 70, the transmitter 156 of the electronic flyer management device 10A sends the appeal content data to the user terminal 70 along with the product data. Send.
FIG. 23 is a diagram illustrating a case where the appeal content data is displayed on the display screen of the user terminal 70.
The display screen R230 is a display screen of an electronic flyer in which no appeal content data is displayed. Here, in the product image R231A and product image 231B of a certain product, image data representing the appearance of the product is displayed. On the other hand, a display screen R232 shows a display screen when the appeal content data is displayed for the product image R231A. On this display screen R232, the character string "March 6th to March 10th" as the appeal content data R233 is displayed in a superimposed manner on the product image. Although a case is shown in which the appeal content data R233 is synthesized so as to overlap the product image, the appeal content data may be placed adjacent to the product image so as not to overlap. Further, the appeal content data may be arranged adjacent to the product name and price.
Furthermore, the display screen R234 shows a case where a plurality of pieces of appeal content data are set for the product image 231B. Here, the character string "March 1st to 5th" as appeal content data R235 and the character string "March 6th to 10th" as appeal content data R236 are applied to the product image. are displayed overlapping each other. When there is a plurality of pieces of appeal content data, the pieces of appeal content data may be arranged adjacent to each other, or may be arranged apart from each other. Alternatively, it may be placed near the product name or price.

Here, a case has been described in which the appeal content data is a display format in which the appeal content is arranged within a band-shaped (rectangular) graphic area, but it may also include only marks, graphics, or illustrations without including a character string. Further, the appeal content data may be displayed in various display formats such as letters, marks, figures, illustrations, etc., as long as consumers can understand the difference from general products. In this way, since the appeal content data is displayed with respect to the product data, it is possible to appeal to the desired product in the electronic flyer in a way that stands out compared to other products. In addition, since it is possible to give each product an appealing content, it becomes easier to distinguish it from regular sale products.
Furthermore, the color of the rectangle in which the character strings of the appeal content data are arranged may be specified and displayed. Furthermore, by setting a period for displaying the appeal content data, the appeal content data can be displayed only during the predetermined period.
Here, by registering as appeal content data, it can be displayed together with the product, so there is no need to change the product data itself. Therefore, you can flexibly change the content of your appeal at any time you want to change it.

《About the bundle function》
Next, the bundle function in the electronic flyer management device 10A will be explained.
The product data can include bundle data, and when there is a request to view an electronic flyer from the user terminal 70, the transmitter 156 of the electronic flyer management device 10A sends the product data and bundle data to the user terminal 70. Send to.
FIG. 24 is a diagram illustrating a case where products are displayed on the display screen of the user terminal 70 based on the bundle function.
In FIG. 24A, a display screen R240 is a part of the display screen of an electronic flyer on which a plurality of products are arranged. Here, three of the four products are displayed using appeal content data R241A, appeal content data R241B, and appeal content data R241C consisting of the character string "Yoridori", and related products are displayed. It shows that there is. Based on this appeal content data, consumers can understand that there are other related products.
When a consumer clicks on an area of these products where the "Yoridori" appeal content data is displayed (for example, the area of a product for which the appeal content data R241B is set), the product details are displayed. Screen R242 is displayed.
FIG. 24B is a diagram showing an example when the product details screen R242 is displayed. In this figure, a product screen R243 whose details are to be displayed is displayed, and another product screen R244 associated with the bundle data is displayed. Related products include, for example, a group of products that a store recommends to purchase together, products of the same type but with different flavors, and products that are more convenient to purchase together (such as spray-type products). There are detergents and refillable detergents).

Further, here, as bundle data, products that can receive benefits (discounts) when multiple products are purchased together may be associated. In this case, the user can easily confirm which products are required to receive the benefit.
Moreover, although the case where there are two related other products is illustrated here, there may be three or more. In this case, related products may be displayed in a scrollable manner.

《About external link function》
Next, the external link function in the electronic flyer management device 10A will be explained.
The product data can include external link information as connection destination information, and when there is a request to view an electronic flyer from the user terminal 70, the transmitter 156 of the electronic flyer management device 10A sends the product data and the external link. The information is sent to the user terminal 70.
FIG. 25 is a diagram illustrating a case where a product is displayed on the display screen of the user terminal 70 based on the external link function.
The product details screen R250 displays a product image, product name, price, explanatory text, and the like. Furthermore, if external link information is set for the product, a link button R251 that allows transition to an external website is displayed. Here, the character string "product site" is set in the link button R251, indicating that it is possible to transition to a website published by the manufacturer of the product. If the user wants more information on the product details screen, he or she can transition to the manufacturer's website by clicking the link button R251. For example, it is possible to obtain more detailed information regarding product specifications and the type of company that provides the product. Moreover, although the case where the transition destination of the link button R251 is a manufacturer's website has been described, it may be a recipe site. As a result, the user can determine whether or not to purchase the product after understanding how the product can be used if the product is purchased.

《About EC site linkage function》
Next, the EC site cooperation function in the electronic flyer management device 10A will be explained.
The product data can include EC site connection destination information as connection destination information, and when there is a request to view an electronic flyer from the user terminal 70, the transmitter 156 of the electronic flyer management device 10A transmits the product data and The EC site connection destination information is transmitted to the user terminal 70.
FIG. 26 is a diagram illustrating a case where products are displayed on the display screen of the user terminal 70 based on EC site cooperation.
The electronic flyer display screen R260 includes a plurality of products. Among the multiple products, EC site connection destination information is set for products sold on the EC site. Here, EC site connection information is set for a certain product R261, and a link button R262 with the character string "Purchase online" is displayed near this product R261. It is indicated that the product is available for purchase online through .
When the link button R262 is clicked by the consumer, a transition can be made to the link destination set in the link button R262. This transition destination is an EC site that includes this product as a product to be sold. A consumer can transition to an EC site and purchase products on the EC site.
In this way, it is possible to provide a flow line that allows the transition from an electronic flyer to an EC site, making it difficult for customers to purchase products at a time when their desire to purchase has increased, or to go to a physical store to make a purchase. Consumers can smoothly purchase products. This can improve the purchase rate.

Furthermore, a "purchase online" button may be displayed as a link button R264 on the product details screen R263 instead of the electronic flyer display screen R260. Further, here, a "recipe" button can also be displayed as the link button R265. The "recipe" button is a button that allows access to a web page that introduces recipes using the product. Consumers can purchase products online or check recipes from the product details screen.

Note that for products that are not handled on the EC site, a link button to the EC site is not set, so consumers can use the link button as a clue to consider whether or not to proceed to the EC site and make a purchase. can.

Each function of the electronic flyer management device 10 in the embodiment described above may be realized by a computer. In that case, a program for realizing this function may be recorded on a computer-readable recording medium, and the program recorded on the recording medium may be read into a computer system and executed. Note that the "computer system" herein includes hardware such as an OS and peripheral devices. Furthermore, the term "computer-readable recording medium" refers to portable media such as flexible disks, magneto-optical disks, ROMs, and CD-ROMs, and storage devices such as hard disks built into computer systems. Furthermore, a "computer-readable recording medium" refers to a storage medium that dynamically stores a program for a short period of time, such as a communication line when transmitting a program via a network such as the Internet or a communication line such as a telephone line. It may also include a device that retains a program for a certain period of time, such as a volatile memory inside a computer system that is a server or client in that case. Further, the above-mentioned program may be one for realizing a part of the above-mentioned functions, or may be one that can realize the above-mentioned functions in combination with a program already recorded in the computer system. It may be realized using a programmable logic device such as an FPGA (Field Programmable Gate Array).

Although the embodiments of the present invention have been described above in detail with reference to the drawings, the specific configuration is not limited to these embodiments, and includes designs within the scope of the gist of the present invention.

1... Electronic flyer system, 10... Electronic flyer management device, 20... Advertiser terminal, 30... Material management device, 40... Content generation device, 50... SNS server, 60... Search engine, 70... User terminal, 100... Collection unit , 101... Comment element extraction section, 102... Manufacturer data storage section, 103... Keyword extraction section, 104... Tag generation section, 105... Tag attaching section, 106... Electronic flyer storage section, 107... Viewing information receiving section, 108... Acquisition Department, 110... Transmission Department, 111... Data Processing Department, 112... Purchase Request Receiving Department, 113... Sales Management Department, 114... Payment Department, 115... Sales Site Cooperation Department, 116... History Management Department, 117... Access History Storage Department , 118...history output section

Claims (8)

a storage unit that stores an electronic flyer and tag information that is assigned to the electronic flyer and includes specific characters and a character string indicating that the electronic flyer is a hash tag;
an acquisition unit that reads an electronic flyer from the storage unit according to a keyword transmitted from a terminal device;
a transmitting unit that transmits the read electronic flyer together with tag information attached to the electronic flyer to a terminal device that is a source of the tag information;
An electronic flyer management device having The acquisition unit acquires the operationally input tag information in response to being transmitted from the terminal device by inputting an operation to any of the tag information displayed on the terminal device,
The electronic flyer management device according to claim 1, wherein the electronic flyer management device transmits, to the terminal device, an electronic flyer to which tag information that is the same as or corresponds to the input tag information is attached. a tag generation unit that generates tag information based on comments sent from a user's terminal device;
a tagging unit that adds the generated tag information to the electronic flyer;
The electronic flyer management device according to claim 1 or 2, comprising: a tag generation unit that collects keywords obtained from search engines and generates tag information based on the collected keywords;
a tagging unit that adds the generated tag information to the electronic flyer;
The electronic flyer management device according to claim 1 or 2, wherein the tag generation unit collects the keywords from the search engine by crawling the search engine for keywords used for searching. a tag generation unit that collects keywords obtained from search engines and generates tag information based on the collected keywords;
a tagging unit that adds the generated tag information to the electronic flyer;
The electronic device according to claim 1 or 2, wherein the tag generation unit generates keywords based on comments made on SNS or comments made about evaluations of products as tag information by crawling the search engine. Flyer management device. An electronic flyer system including a terminal device and an electronic flyer management device,
The electronic flyer management device includes:
a storage unit that stores an electronic flyer and tag information that is assigned to the electronic flyer and includes specific characters and a character string indicating that the electronic flyer is a hash tag;
an acquisition unit that reads an electronic flyer from the storage unit according to a keyword transmitted from a terminal device;
a transmitting unit that transmits the read electronic flyer together with tag information attached to the electronic flyer to a terminal device that is a source of the tag information;
has
The terminal device is
Upon receiving the electronic flyer and tag information from the electronic flyer management device,
Displaying the electronic flyer in an electronic flyer display area of a display screen,
Displaying the specific character and the character string in the tag area of the display screen based on the tag information,
An electronic flyer system that transmits the input tag information to the electronic flyer management device when an operation is input to any of the tag information displayed in the tag area. a storage unit stores an electronic flyer and tag information that is tag information given to the electronic flyer and includes specific characters and a character string indicating that it is a hashtag;
an acquisition unit reads an electronic flyer corresponding to a keyword transmitted from a terminal device from the storage unit;
An electronic flyer management method, wherein a transmitter transmits the read electronic flyer together with tag information attached to the electronic flyer to a terminal device that is a source of the tag information. An electronic flyer management method in an electronic flyer system including a terminal device and an electronic flyer management device,
The electronic flyer management device includes:
a storage unit stores an electronic flyer and tag information that is tag information given to the electronic flyer and includes specific characters and a character string indicating that it is a hashtag;
an acquisition unit reads an electronic flyer corresponding to a keyword transmitted from a terminal device from the storage unit;
a transmitting unit transmits the read electronic flyer together with tag information attached to the electronic flyer to a terminal device that is a source of the tag information;
The terminal device is
Upon receiving the electronic flyer and tag information from the electronic flyer management device,
Displaying the electronic flyer in an electronic flyer display area of a display screen,
displaying the specific character and the character string in a tag area of the display screen based on the tag information;
An electronic flyer management method, wherein when an operation is input to any of the tag information displayed in the tag area, the input tag information is transmitted to the electronic flyer management device.

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