JP7369259B1 - Information synchronization system, information synchronization program and information synchronization method - Google Patents

Abstract

An information synchronization system, program, and method for synchronizing information in a real space and a virtual space are provided. [Solution] In an information synchronization system in which an information synchronization device, a terminal device, a web server, and a user terminal can communicate via a network, a generation means 11 of an information synchronization device 1 is configured to generate a real image that indicates coordinates in the real space. Acquire the coordinate information, store the virtual coordinate information that uniquely specifies the position in the virtual space in the database 20 in association with the real coordinate information and the position identification information associated with the address information indicating the address in the real space, and further Advertising content information linked to location identification information of a place in real space is stored. The display means 18 acquires the real coordinate information or the virtual coordinate information, displays the advertising content based on the real coordinate information or the virtual coordinate information, and the position identification information linked to the advertising content information, so that the user can A virtual space including advertising content is displayed on a user terminal to be used. [Selection diagram] Figure 3

Description

The present invention relates to an information synchronization system, an information synchronization program, and an information synchronization method.

2. Description of the Related Art Users have traditionally interacted in virtual spaces built on computers and computer networks. An example of a technology that provides a service that enables information sharing among users during activities in a virtual space is proposed in, for example, Patent Document 1.

For example, as disclosed in Patent Document 1, out of a plurality of sections defined in the virtual space, a section in the virtual space that corresponds to the real position information is displayed in association with the user's avatar, based on the user's life log information. There are known techniques for causing some kind of change in virtual space.

Japanese Patent Application Publication No. 2014-199607

However, in the conventional technology, since multiple sections defined in the virtual space are associated with position information in the real world space (real space), at least the relationship between the virtual space and the real space diverges. There was a problem. Due to such problems, the sense of reality has faded, and activities in the virtual space have become bland.

The present invention has been made in view of the above-mentioned circumstances, and an object to be solved is to provide a novel technique that can synchronize information in real space and virtual space.

In order to solve the above problems, the present invention
An information synchronization system that enables synchronization of information between virtual space and real space,
The information synchronization system includes a generation means, a storage section, and a display means,
The generating means acquires real coordinate information indicating coordinates in the real space in the real space,
The storage unit stores virtual coordinate information indicating coordinates in virtual space in association with position identification information associated with the real coordinate information and address information indicating an address in real space,
further storing information regarding advertising content linked to a location in real space, the advertising content information linked to the location identification information;
The display means acquires the real coordinate information or the virtual coordinate information, and displays the advertising content based on the real coordinate information or the virtual coordinate information and the position identification information linked to the advertising content information. Then, a virtual space including the advertising content is displayed on a user terminal used by the user.

In order to solve the above problems, the present invention is an information synchronization program that enables synchronization of information in a virtual space and a real space,
The information synchronization program causes the computer to function as a generation means, a storage section, and a display means,
The generating means acquires real coordinate information indicating coordinates in the real space in the real space,
The storage unit stores virtual coordinate information indicating coordinates in virtual space in association with position identification information associated with the real coordinate information and address information indicating an address in real space,
further storing information regarding advertising content linked to a location in real space, the advertising content information linked to the location identification information;
The display means acquires the real coordinate information or the virtual coordinate information, and displays the advertising content based on the real coordinate information or the virtual coordinate information and the position identification information linked to the advertising content information. Then, a virtual space including the advertising content is displayed on a user terminal used by the user.

In order to solve the above problems, the present invention provides an information synchronization method using a computer that enables synchronization of information between a virtual space and a real space, comprising:
The computer,
In real space, obtain real coordinate information indicating coordinates in real space,
storing virtual coordinate information indicating coordinates in virtual space in association with position identification information in which the real coordinate information and address information indicating an address in real space are associated;
further storing information regarding advertising content linked to a location in real space, the advertising content information linked to the location identification information;
The display means acquires the real coordinate information or the virtual coordinate information, and displays the advertising content based on the real coordinate information or the virtual coordinate information and the position identification information linked to the advertising content information. Then, a virtual space including the advertising content is displayed on a user terminal used by the user.
With such a configuration, it is possible to associate information regarding a position in real space with information regarding a position in virtual space, and a position in virtual space corresponding to a position in real space associated with advertising content can be associated with information regarding a position in virtual space. Information can be displayed. Thereby, advertisements related to the real world can be displayed even in virtual space.

In a more preferred form, the calculation means displays the advertising content based on a position indicated by the position identification information and a position indicated by the position identification information linked to the advertising content information.
With such a configuration, advertising content can be displayed according to a position in virtual space or a position in real space, and a position associated with advertising content. This can prevent the number of displayed advertising contents from increasing too much.

In a more preferred form, the information synchronization system further includes an analysis means and a registration means,
The analysis means acquires the advertising content information and the location identification information from the website to be collected,
The registration means associates the advertising content information with the position identification information and registers it in the storage unit.
With this configuration, advertising content published on websites can be collected and the collected information can be displayed in virtual space.

In a more preferred form, the analysis means acquires the advertising content information and advertising release period information indicating a period for displaying the advertising content,
The registration means registers the advertisement content information in the storage unit in association with the advertisement release period information,
The display means displays the advertising content based on the advertising release period.
With such a configuration, advertising content can be displayed according to the release time. This allows real-time advertising content to be displayed in virtual space.

In a more preferred form, the analysis means performs analysis processing on the advertising content information to generate a type score indicating the degree of type of information included in the advertising content information and/or a type score indicating the degree of the type of information included in the advertising content information. Obtain a field score indicating the degree of field of information,
The registration means registers the type score and/or field score in the storage unit in association with each piece of the advertising content information.
With such a configuration, it is possible to grasp how much type and field information is included for each piece of advertising content information.

In a more preferable form, the display means acquires the address information corresponding to the virtual coordinate information using a function that acquires the address information linked to the virtual coordinate information from the virtual coordinate information, and displays the address information. The advertising content information associated with the location identification information corresponding to the advertising content information is displayed.
With such a configuration, the position in the real space can be specified from the position in the virtual space.

In a more preferred form, the storage unit stores virtual space data for displaying the plurality of virtual spaces for each virtual space, and further stores the function for each virtual space,
The display means uses the function corresponding to the virtual space to obtain the address information corresponding to the virtual coordinate information linked to the virtual space.
With such a configuration, the position in the real space can be specified from the position in the virtual space for each virtual space.

According to the present invention, it is possible to provide a novel technique that can synchronize information in real space and virtual space.

1 is a diagram showing a system configuration of an invention according to an embodiment of the invention. FIG. 1 is a hardware configuration diagram according to an embodiment of the present invention. FIG. 2 is a functional block diagram according to an embodiment of the present invention. It is a processing flowchart related to synchronization of location information according to an embodiment of the present invention. 3 is a processing flowchart according to an embodiment of the present invention. 3 is a processing flowchart related to information processing according to an embodiment of the present invention. FIG. 3 is a diagram showing an example of website classification result data according to an embodiment of the present invention. It is a processing flowchart concerning classification processing and display processing concerning an embodiment of the present invention. It is a figure showing an example of classification result data of advertising content information concerning an embodiment of the present invention.

DESCRIPTION OF THE PREFERRED EMBODIMENTS An information synchronization system according to an embodiment of the present invention will be described below with reference to the drawings. Note that the embodiment shown below is an example of the present invention, and the present invention is not limited to the following embodiment, and various configurations can be adopted.

For example, in this embodiment, the configuration, operation, etc. of an information synchronization system will be described, but methods, devices, computer programs, etc. with similar configurations can also produce similar effects. Further, the program may be stored in a recording medium. Using this recording medium, for example, a program can be installed on a computer, thereby making it possible to configure an information synchronization device or an information synchronization system. Here, the recording medium storing the program may be a non-transitory recording medium such as a CD-ROM.

The present invention synchronizes information regarding the position of the real space with a virtual space that reproduces the same environment as the real space, so that advertisement content in the real space can be displayed in the virtual space based on the position information of the real space and the virtual space. Relating to a system that displays information about. In the present invention, the virtual space is a three-dimensional virtual space constructed on a computer or network. In this embodiment, the virtual spaces are augmented reality (AR) and virtual reality (VR), but may also be mixed reality (MR). Furthermore, in the present invention, a virtual space that reproduces the same environment refers to a virtual space that reproduces the same cityscape, landscape, etc. as the real world by using data collected from objects and environments in the real world (so-called digital twin).

In the present invention, the information regarding the position in real space uses real coordinate information indicating coordinates in real space and address information indicating an address in real space. In this embodiment, the actual coordinate information is a latitude and longitude coordinate system (spherical coordinate system), but may be an XY coordinate system (plane rectangular coordinate system, UTM coordinate system, etc.). Further, in the present invention, virtual coordinate information indicating coordinates in the virtual space is used as information regarding the position in the virtual space. Note that in this embodiment, the virtual coordinate information is the coordinates of the world coordinate system of the virtual space, but it may be the coordinates of the local coordinate system. Here, the world coordinate system is a coordinate system for defining the entire virtual space on the computer. Furthermore, the local coordinate system is a coordinate system that an object in a virtual space has, and in this embodiment, it is a coordinate system for each avatar of the user that the user operates in the VR space.

Furthermore, in this embodiment, the advertising content in real space is information published on a website, such as advertisements for individual events, information regarding events, etc. The system according to the present invention collects advertising content information regarding these advertising contents from a website to be analyzed, and performs classification and analysis. Then, a virtual space containing the analysis results is displayed. The detailed functions will be explained below.

In this embodiment, information regarding advertising content is displayed in one virtual space that is synchronized with information regarding the position in the real space, but in a more preferable form, information regarding the position in the real space is synchronized for each of a plurality of virtual spaces. information about the corresponding advertising content can be displayed in each virtual space. That is, a user can view advertising content across multiple virtual spaces.

<System configuration>
FIG. 1 is a block diagram showing the configuration of a system according to an embodiment. As shown in FIG. 1, the information synchronization system 0 includes an information synchronization device 1, a terminal device 2, a web server 3, and a user terminal 4.

In this embodiment, the information synchronization device 1, the terminal device 2, the web server 3, and the user terminal 4 are configured to be able to communicate via the communication network NW. Although the communication network NW is an IP (Internet Protocol) network in this embodiment, there is no restriction on the type of communication protocol, and there is also no restriction on the type or size of the network.

The information synchronization device 1 cooperates with a terminal device 2 via a communication network NW, and is configured to be able to register settings for information collection, input data, view collected information, etc. via the terminal device 2. Ru. Then, the collected information is analyzed and the analysis result is sent to the user terminal 4. In this embodiment, the information synchronization device 1 is configured using one computer, but it can also be configured using a plurality of computers.

Further, the information synchronization device 1 cooperates with the web server 3 via the communication network NW. The web server 3 stores electronic texts such as HTML (HyperText Markup Language) and PDF (Portable Document Format) for a website consisting of one or more web pages, and the information synchronization device 1 stores electronic texts such as HTML (HyperText Markup Language) and PDF (Portable Document Format). 3, and receives the electronic text related to the requested web page as an analysis target.

In this embodiment, the terminal device 2 can be a general computer such as a smartphone, a tablet terminal, a personal computer, or a wearable device.

In this embodiment, the user terminal 4 displays information analyzed by the information synchronization device 1 in the virtual space by starting the application according to the present invention. As the user terminal 4, a general computer such as a smartphone, a tablet terminal, a personal computer, or a wearable device can be used.

<Hardware configuration>
FIG. 2 shows the hardware configuration in this embodiment. FIG. 2A is a diagram showing an example of the hardware configuration of the server 100 (information synchronization device 1, web server 3). The server 100 includes a processing section 101, a storage section 102, and a communication section 103 as a hardware configuration.

The processing unit 101 includes one or more processors such as a CPU (Cental Processing Unit), and executes the information synchronization program according to the present invention, the OS, browser software, and other applications to perform the entire operation processing of the server 100. Control.

The storage unit 102 is a HDD (Hard Disk Drive), a ROM (Read Only Memory), a RAM (Random Access Memory), etc., and is used to store the information synchronization program according to the present invention when the processing unit 101 executes processing based on the program. Stores data, etc. used for. The processing unit 101 executes processing based on the information synchronization program stored in the storage unit 102, thereby realizing the functional configuration described below.

The communication unit 103 executes communication control with the communication network NW, and performs inputs necessary for operating the server 100 and outputs related to operation results.

FIG. 2(b) is a diagram showing an example of the hardware configuration of the terminal 9 (the terminal of the terminal device 2, the user terminal 4). Similarly, the terminal 9 includes a processing section 91, a storage section 92, a communication section 93, an input section 94, and an output section 95 as a hardware configuration.

The processing unit 91 of the terminal 9 includes one or more processors such as a CPU, and controls the entire operation processing of the terminal 9. The storage unit 92 of the terminal 9 is an HDD, ROM, RAM, etc., and stores applications and the like for operating the information synchronization device 1. The communication unit 93 of the terminal 9 controls communication with the communication network NW. The input unit 94 of the terminal 9 is a touch panel, a camera, a mouse, a keyboard, etc., and inputs an operation request from the user to the processing unit 91. The output unit 95 of the terminal 9 is a display or the like, and displays the results of processing by the processing unit 91 and the like. Note that the hardware configuration of these terminals 9 will be omitted below to the extent that it does not become unclear.

<System functional configuration>
FIG. 3 is a diagram showing the functional configuration of the information synchronization device 1 of this embodiment. The information synchronization device 1 of this embodiment includes a database 10 inside or outside the device so as to be able to communicate via wire or wireless such as a communication network. The information synchronization device 1 further includes a generation means 11, a setting means 12, a collection means 13, a collection target determination means 14, an analysis means 15, a classification means 16, a registration means 17, a display means 18, and a calculation means 19. The database 20 also includes a location information DB 201, a website DB 202, an analysis result DB 203, a classification result DB 204, and a learning DB 205. Further, the display means 18 includes an AR display means 181 and a VR display means 182. Note that one computer forming the information synchronization device 1 may be provided with the AR display means 181 and the VR display means 182, or separate computers forming the information synchronization device 1 may be provided with the AR display means 181 and the VR display means 182.

Below, using Figures 4 to 10, information regarding the position of the real space is synchronized with a virtual space that reproduces the same environment as the real space, and based on the position information of the real space and the virtual space, the information about the position of the real space is A process for displaying information regarding advertising content in a space will be described.

<Synchronization of location information>
First, the information synchronization device 1 in this embodiment performs synchronization of information regarding the position in the real space and information regarding the position in the virtual space by linking the information.

FIG. 4 is a processing flowchart related to synchronization of position information in real space and virtual space. First, in step S1 (hereinafter, "step SXX" is simply abbreviated as "SXX"), the generating means 11 acquires real coordinate information indicating coordinates in real space and address information indicating an address in real space. In this embodiment, the generating means 11 acquires latitude and longitude as coordinates in real space, and acquires an address corresponding to the latitude and longitude as address information. Specifically, the generation unit 11 obtains latitude/longitude and address information by accessing a database (not shown) that stores latitude/longitude and address information (text data) in association with each virtual space.

Next, in S2, the generating means 11 generates real area identification information that specifies an area in real space based on the real coordinate information. In this embodiment, the generating means 11 generates a hash value as the real area identification information by inputting and encoding the latitude and longitude indicated by the acquired real coordinate information. Note that the hash value in this embodiment is a hash value generated by a geohash function, and the hash value and input information are interchangeable. That is, by decoding a hash value as input, real coordinate information and address information can be obtained as output.

Then, in S3, the generating means 11 stores the virtual coordinate information indicating the coordinates in the virtual space in the position information DB 201 in association with the position identification information associated with the real coordinate information and the address information. In this embodiment, the generating means 11 stores virtual coordinate information indicating the world coordinates of the virtual space, address information, and position identification information that is associated with the real area identification information generated in S2 in the position information DB 201.

Specifically, the generating means 11 associates and stores an area specified by at least three coordinates in the virtual space, real area identification information, and address information. For example, an area specified by coordinates (0,0), (0,1), (1,1), (1,0) in virtual space, “xn76urx” as real area identification information, and “Tokyo The station ``Chiyoda-ku Marunouchi 1-chome'' will be linked and stored. In other words, coordinates in virtual space are associated with areas and addresses in real space on a one-to-one basis, and the virtual space has location information corresponding to that in real space, and is divided into regions (mesh). Space is constructed. Note that in this embodiment, information regarding the position in the real space is synchronized with the virtual space by linking the area specified by the coordinates of the virtual space, the real area identification information, and the address information. On the other hand, synchronization may be performed by calculating a geohash from coordinates in the virtual space and linking the geohash, real area identification information, and address information.

In this embodiment, the world coordinates of the virtual coordinate information are set in advance, and the generating means 11 stores the position identification information in the position information DB 201 in association with the virtual coordinate information, thereby generating information regarding the position. synchronize. On the other hand, the generating means 11 may synchronize the information regarding the position by generating virtual coordinate information from the real coordinate information using a function that converts the coordinates indicated by the real coordinate information into world coordinates in the virtual space. . Further, information regarding the position may be synchronized by using virtual coordinate information having the same coordinates (latitude and longitude) as indicated by the real coordinate information.

Furthermore, the generating means 11 stores the real coordinate information converted into coordinates corresponding to the virtual coordinate information, the virtual coordinate information, and the address information in a linked manner, so that the coordinate information of the virtual space and the real space can be combined. Address information may also be associated. Furthermore, the generating means 11 creates a virtual space by linking the hash generated as the real area identification information based on the real coordinate information, the virtual coordinate information converted into coordinates corresponding to the real coordinate information, and the address information. Information regarding the position in real space and address information may be associated with each other.

Through steps S1 to S3 above, information regarding the positions of the real space and the virtual space are synchronized. On the other hand, in this embodiment, information to be displayed on the virtual space and published on a website set as a collection target is collected. Then, by analyzing and classifying the collected information, information corresponding to the specified type/field is displayed on the user terminal 4.

<Display processing flow of advertising content in real space>
5 to 6 and 8 are display processing flowcharts for displaying advertising content in real space. In this embodiment, the display processing flowchart is roughly divided into an information collection stage (FIG. 6) in which information published on the website is collected as SA, and an information classification stage (FIG. 8) in which information collected as SB is classified. (a)), and an information display stage (FIG. 8(b)) in which the SC displays information in response to a request from the user terminal 4.

<Information gathering stage SA>
First, in SA1 of the information collection stage SA, a user who wishes to collect specific information first registers the conditions necessary for information collection as setting information.

<Registering setting information>
The setting means 12 receives registration of setting information from the user via the terminal device 2. In the present embodiment, the setting means 12 registers, as setting information, one or more domains of websites where desired information can be made public, as information regarding the publishers of web pages that can be analyzed. In addition to the domain, we also accept settings for the prefecture, city, ward, town, or village that you wish to collect. That is, it accepts settings for information regarding the website to be analyzed.

<Acquisition of analysis target>
Next, in SA2, the collecting means 13 collects addresses related to the analysis target. In the present embodiment, the collection means 13 uses the search conditions and the setting information registered by the setting means 12 to perform a keyword search for the analysis target, and collects an address for downloading the electronic text as the analysis target. Here, the search conditions are conditions for collecting information from the web server 3, and when collecting information about individual events as collection targets, for example, "festival", "flea market", "live '' is set as a search condition.

Collection of addresses in SA3 is performed periodically. Here, if a new address is discovered (YES in SA3), the address data for the discovered address is stored in the address list of the website DB 202, and the process proceeds to SA4. If no new address is found (NO in SA3), the process ends.

At SA4, the collection means 13 downloads the analysis target using the address data included in the collected address list.

In this embodiment, address data is stored in the address list when a new address is discovered in step SA3, but a configuration may also be adopted in which some or all of the known addresses are stored in the address list. The part of the known address is, for example, a known address and an analysis target that is presumed to have been updated.

<Classification processing of analysis target>
The collection target determining means 14 performs a classification process on the analysis target and determines whether it should be collected. The collection target determining means 14 executes a classification process on the analysis target (electronic text) downloaded by the collecting means 13, and determines whether it is a collection target, not a collection target, or unclassifiable (unclassifiable data) (step SA6) ).

The classification process is performed using machine learning such as neural networks and deep learning, for example. More specifically, a classification step using an unsupervised classifier model is performed on the analysis target, and a classification step using a supervised classifier model is further performed on the analysis target that cannot be classified, and the classification results are output.

Here, the collection target determining means 14 is equipped with means for classifying one or more file formats as a classification means, and in this embodiment, as a classification means for HTML files, an unsupervised classification means (unsupervised classifier model) and supervised classification means (supervised classifier model). )including.

As input values and training data for machine learning, for example, perform morphological analysis on the analysis target to generate a corpus that meets the purpose of classification, and then perform natural language processing to analyze the number of occurrences of words in the analysis target. , frequency of appearance, etc.

If the classification by the collection target determination means 14 is successful (YES in SA6), that is, if it is determined that the collection target is collected or if it is determined that it is not a collection target, the classification result data is stored in the classification result list of the website DB 202. (SA7). If it is determined that the data cannot be classified (NO in step SA6), the unclassifiable data is added to the unclassifiable list of the learning DB 205 (SA8).

FIG. 7 is a diagram showing an example of classification result data. The classification result data stores an address for downloading the analysis target ("URL" in the illustrated example) and the classification result ("classification number" in the illustrated example). As a result of the classification, a classification number 1 is assigned to URLs that are estimated to have a high possibility of containing information related to "festivals" or "lives," and URLs that are estimated to be not subject to collection are assigned a classification number 1. A classification number of 0 is assigned to .

<Use of unclassifiable data>
The display unit 18 displays unclassifiable data (unclassifiable list) based on a display processing request from the terminal device 2 operated by the user, and returns the display processing result to the terminal device 2, thereby displaying unclassifiable data. The data (unclassifiable list) is displayed on the terminal device 2. Further, the terminal device 2 receives an input of a classification result regarding whether or not an analysis target related to unclassifiable data (unclassifiable list) is a collection target.

In this embodiment, the classification results are accepted from the terminal device 2 for analysis targets that are determined to be unclassifiable; For objects, input of classification results may also be accepted.

The address of the unclassifiable data to which the classification result has been set is stored in the learning DB 205 as classification result data associated with the classification result. Here, the analysis target obtained from the address where the classification result is set and the combination of the classification result are used for learning as training data of the classification means (supervised classification means (supervised classifier model)) in the collection target determination means 14. You may use it. Here, the data of the combination of the analysis target and its classification result is either a supervised classification means (supervised classifier model) for html files or a supervised classification method for PDF files, based on the extension of the file to be analyzed. It is used as training data for the method (supervised classifier model).

<Information classification stage SB>
After the information gathering stage SA is completed, the information classifying stage SB acquires the advertising content information included in the website to be analyzed that was collected in the information gathering stage SA, and performs classification processing.

<Obtaining the address to be analyzed>
First, at SB1, the analysis means 15 obtains an address assigned classification number 1 as classification result data.

If the acquired address is valid (YES in SB2), the process proceeds to SB3, and the analysis means 15 downloads the analysis target using the address. If the address is invalid (NO in SB2), such as when an error is returned from the acquired address, the process ends.

<Analysis processing>
Then, the analysis means 15 executes analysis processing on the analysis target downloaded at SB3 (SB4). In this embodiment, the analysis means 15 analyzes the analysis target and acquires feature amounts of advertising content information corresponding to a plurality of items that correspond to the setting items. Specifically, the analysis means 15 performs natural language processing, for example, by analyzing character strings for each analysis target and digitizing each obtained word by assigning a plurality of features to each word (so-called distributed representation). . Furthermore, as a condition, the analysis means 15 discards words (for example, particles and interjections) that do not correspond to the plurality of setting items a0 to ai set in advance among the acquired words, and ends the process (in SB5). NO). If the acquired word corresponds to the setting item (YES at SB5), the process proceeds to the next step (SB6).

When collecting information related to events and events (advertisement content information), for example, the event schedule and event time (advertisement content period), event information publisher ID, event location (advertisement content information), etc. (location information), event organizer ID, event details, information regarding event participation fees, etc. are set as setting items.

Note that in this embodiment, the analysis means 15 acquires advertising content location information by acquiring advertising content location information (location identification information) included in the URL of a website; Advertising content location information may be acquired by performing analysis processing on HTML etc. that are displayed.

Further, in this embodiment, words corresponding to the setting items are digitized using distributed representation as natural language processing, but natural language processing is not limited to this.

<Classification processing of advertising content information>
At SB6, the classification means 16 performs classification processing on the words that correspond to the setting items. The classification means 16 classifies the advertising content information based on the feature amount acquired by the analysis means 15. Specifically, the classification means 16 classifies the advertising content information based on the advertising type and the feature amount of the advertising field of the advertising content information. Here, the advertisement type is information indicating the type of advertisement content, and includes, for example, "concert" and "department store/mall". On the other hand, the advertisement field indicates a broader category than the advertisement type, and includes, for example, "event" and "sale information" for the above-mentioned advertisement type.

The classification process is performed using machine learning such as neural networks and deep learning, for example. More specifically, by performing clustering on the calculated feature values using a classifier model, such as LSTM (or BERT), the advertisement type and advertising field of the advertisement content information can be estimated, thereby classifying the advertisement content information. conduct.

Then, in SB7, the registration means 17 associates the plurality of acquired setting items based on the classification results, and stores the advertising content information in the classification result DB 204 as classification result data. In this embodiment, the registration means 17 stores advertisement content information in the classification result DB 204 for each advertisement type and/or each advertisement field by the classification means 16.

FIG. 9 is an illustrated example of a classification result screen that displays classification results of advertising content information on the terminal device 2. As shown in FIG. The classification result screen displays, for each advertising content, the type of advertising content estimated by the classification means 16, the field of advertising content, the feature amount of the advertising type calculated by the analysis means 15 (type score in the illustrated example), and the advertising field. (in the illustrated example, the field score) and public information indicating whether the advertising content information has been published. For example, FIG. 9 displays the classification results of advertising content information regarding "today's dinner information" as target information.

In a more preferable form, the registration means 17 classifies the degree of classification for each type indicated by the feature amount of the type calculated by the analysis means 15 and/or the degree of field for each field indicated by the feature amount of the field, and the classification means 16. Advertising content information is registered in the classification result DB 204 based on the advertising type and/or advertising field. In the present embodiment, the registration means 17 sets the condition that, in certain advertising content information, the degree of classification of the type corresponding to the classified advertising type is equal to or higher than a predetermined value, and the registration means 17 registers the field corresponding to the classified advertising field. If the field level of is equal to or higher than a predetermined value, the advertisement content information is registered in the classification result DB 204. Then, if a certain advertisement content information does not satisfy the condition, the registration means 17 registers the advertisement content in the learning DB 205.

In the present embodiment, the registration means 17 registers the advertising content information when the conditions regarding the degree of type and the degree of field are satisfied, but the registration means 17 registers the advertising content information when the conditions regarding the degree of type and the degree of field are satisfied. You may register.

<Information display stage SC>
When the information classification stage SB is completed, the information display stage SC then executes a process of displaying the advertising content information stored in the classification result DB 204 in the information classification stage SB on the user terminal 4.

<Virtual space display processing>
In SC1, upon receiving a virtual space display processing request from the user terminal 4, the display means 18 displays the virtual space and causes the user terminal 4 to display the virtual space. In this embodiment, the display unit 18 displays the virtual space based on virtual coordinate information indicating the coordinates of the virtual space and position information of the user in the virtual space or the real space (virtual coordinate information or real coordinate information). .

Specifically, in this embodiment, a database (not shown) stores virtual space data for displaying a virtual space. Here, the virtual space data includes coordinates of virtual coordinate information, information associated with objects placed at the coordinates, and information regarding still images and moving images in the real space used as the background of the virtual space. The display means 18 (AR display means 181) displays an object placed at the coordinates of the virtual coordinate information corresponding to the coordinates of the real coordinate information to the user terminal 4 using AR. When the object enters the field of view, the object is displayed with the scenery of the real space as the background, and the virtual space is displayed on the user terminal 4. In addition, the display means 18 (VR display means 182) displays the object and the scenery in the real space linked to the real coordinate information corresponding to the coordinates of the virtual coordinate information where the object is placed, to the user terminal 4 using VR. A still image or a moving image is displayed, and the virtual space is displayed on the user terminal 4.

<Search processing>
Then, when the virtual space is displayed on the user terminal 4, the user performs a condition search to narrow down the advertising content information to be displayed on the virtual space.

At SC2, the display means 18 receives search conditions for advertising content information. In this embodiment, the display means 18 uses, as search conditions, an advertising content period, location information in virtual space (address information, real coordinate information, position identification information, or virtual coordinate information), content of advertising content, and keywords related to advertising content. Accept one or more of the following.

Note that in this embodiment, the display means 18 narrows down the advertising content information by accepting search condition input from the user terminal 4, but it narrows down the advertising content information by accepting search condition input from the user terminal 4. Based on this, advertising content information may be narrowed down.

Then, in SC3, the display means 18 displays the advertising content indicated by the advertising content information matching the search condition received in SC2, and causes the user terminal 4 to display the virtual space including the advertising content. In this embodiment, the display means 18 acquires real coordinate information or virtual coordinate information, and based on the position identification information linked to the real coordinate information or the virtual coordinate information and the position identification information linked to the advertising content information. The advertisement content is displayed and displayed on the user terminal 4, and a virtual space including the advertisement content is displayed on the user terminal 4.

In this embodiment, the display means 18 uses a geohash function to acquire virtual coordinate information, acquire address information linked to the virtual coordinate information, and display advertising content information linked to the address information. Process. On the other hand, the display means 18 uses a geohash function to acquire address information from the location identification information linked to the advertising content information, and the address information and the address information of the location identification information linked to the virtual coordinate information. Display processing may be performed on advertising content information that matches the advertising content information. Furthermore, when a geohash is generated from coordinates of virtual coordinate information using a geohash function, the display means 18 displays a geohash generated from coordinates in the virtual space and a geohash generated from coordinates in the real space (real real area identification information is obtained from the coordinates of the virtual space using a function that converts the real area identification information into (area identification information), and the real area identification information matches the real area identification information of the position identification information linked to the advertising content information. The advertising content information may be displayed.

Furthermore, the display means 18 displays advertising content placed around the user's location information based on the user's location information and the location information of the advertising content information, and causes the user terminal 4 to display the advertising content. In the present embodiment, the display unit 18 displays the advertising content based on the distance between the user's location information and the advertising content information, which is calculated by the calculation unit 19, and causes the user terminal 4 to display the advertising content.

In this embodiment, the calculating means 19 calculates the distance between the position indicated by the real coordinate information or the virtual coordinate information and the position indicated by the position identification information linked to the advertising content information. Specifically, for the user terminal 4 using AR, the calculation means 19 calculates the calculation result from the address information of the position identification information corresponding to the real coordinate information of the user terminal 4 and the address information of the position identification information linked to the advertising content information. Calculate distance. Further, the calculation means 19 calculates the distance for the user terminal 4 using VR from the address information linked to the virtual coordinate information where the user's avatar is placed and the address information linked to the advertising content information.

Note that in this embodiment, the display means 18 displays the virtual space including the advertising content based on the distance calculated by the calculation means 19. On the other hand, when the display means 18 receives a search condition for displaying advertising content located in a place (area) near the user, the display means 18 displays the user's location information, the location information of the advertising content information, and the location information regardless of the distance. Advertising content may be displayed and processed.

In this embodiment, the calculation means 19 calculates the distance based on the address information where the user is located and the address information linked to the advertising content information, but the distance is calculated based on the address information where the user is located and the address information linked to the advertising content information. The distance may be calculated using the actual coordinate information of the location identification information. Furthermore, the calculation means 19 may calculate the distance from virtual coordinate information linked to the advertising content information and virtual coordinate information where the user is located.

Then, when the distance calculated by the calculation means 19 is within a predetermined value, the display means 18 displays the advertising content based on the position identification information linked to the advertising content information.

Furthermore, the display unit 18 displays the advertising content based on advertising release period information stored in the database 20 and indicating the period during which the advertising content is displayed. In this embodiment, the display means 18 displays each advertisement content within the period indicated by the advertisement release period information linked to each advertisement content information, and causes the user terminal 4 to display the advertisement content. Thereby, it is possible to display the advertising content for each advertising content from a predetermined period before the advertising content period to the advertising content period, and to not display the advertising content after the display period has passed.

As described above, through the processes SA to SC, advertising content published on a website can be displayed at a position in the virtual space that corresponds to position information in the real space. As a result, by using the virtual space, it is possible to check information on various advertising contents without viewing a website.

In a more preferable form, the display means 18 can switch and display a plurality of virtual spaces, and display advertising content corresponding to the virtual spaces and the position information of the virtual spaces on the user terminal 4. That is, position identification information is stored in association with virtual coordinate information for each virtual space, and in a certain virtual space, advertising content associated with position identification information linked to the virtual space is displayed. Then, by switching the virtual space to be displayed in response to a user's request, advertising content corresponding to each virtual space is displayed.

In this embodiment, a function for acquiring address information from virtual coordinate information is stored in a database (not shown) for each virtual space. Then, the display means 18 uses the function to display the corresponding advertising content for each virtual space.

In this embodiment, the display means 18 receives search conditions for narrowing down the virtual space to be displayed. Specifically, the display means 18 receives one or more of the content of the advertising content, information for identifying the virtual space (virtual space name, address, etc.), advertising content period, and keywords related to the advertising content as search conditions.

The display means 18 specifies the virtual space based on the received search conditions. Then, the display means 18 uses the virtual coordinate information linked to the specified virtual space and the function linked to the virtual space to obtain address information from the virtual coordinate information. Then, the display means 18 displays the advertising content information associated with the address information, and causes the user terminal 4 to display the virtual space including the advertising content information.

With the above, advertising content corresponding to each virtual space can be displayed. Thereby, advertising content corresponding to various positions in real space can be displayed without constructing a wide virtual space. That is, it is possible to reduce the burden of processing for constructing a virtual space.

0: Information synchronization system 1: Information synchronization device 2: Terminal device 3: Web server 4: User terminal 100: Server 101: Processing section 102: Storage section 103: Communication section 91: Processing section 92: Storage section 93: Communication section 94 : Input part 95 : Output part NW : Communication network 11 : Generation means 12 : Setting means 13 : Collection means 14 : Collection target determination means 15 : Analysis means 16 : Classification means 17 : Registration means 18 : Display means 181 : AR display means 182: VR display means 19: Calculation means 20: Database 201: Position information DB
202: Website DB
203: Analysis result DB
204: Classification result DB
205: Learning DB
a0 to ai: Setting items

Claims (8)

An information synchronization system that enables synchronization of information between virtual space and real space,
The information synchronization system includes a generation means, a storage section, an analysis means, a registration means, and a display means,
The generating means acquires real coordinate information indicating coordinates in the real space in the real space,
The storage unit stores virtual coordinate information indicating coordinates in virtual space in association with position identification information associated with the real coordinate information and address information indicating an address in real space,
The analysis means acquires advertising content information related to advertising content linked to a location in real space and the position identification information from the website to be collected,
The registration means associates the advertising content information with the location identification information and registers it in the storage unit,
The display means acquires the real coordinate information or the virtual coordinate information, and displays the advertising content based on the real coordinate information or the virtual coordinate information and the position identification information linked to the advertising content information. An information synchronization system that processes and displays a virtual space including the advertising content on a user terminal used by a user.
The display means displays the advertising content based on the position indicated by the position identification information corresponding to the virtual coordinate information or the real coordinate information of the user , and the position indicated by the position identification information linked to the advertising content information. The information synchronization system according to claim 1, which performs display processing. The analysis means acquires the advertising content information and advertising release period information indicating a period for displaying the advertising content,
The registration means registers the advertisement content information in the storage unit in association with the advertisement release period information,
The information synchronization system according to claim 1 , wherein the display means displays the advertising content based on the advertising release period information . The analysis means analyzes the website to generate a type score indicating the degree of the type of information included in the advertisement content information and/or a field indicating the degree of the category of information included in the advertisement content information. get the score,
The information synchronization system according to claim 1 , wherein the registration means registers a type score and/or field score in the storage unit in association with each of the advertising content information. The display means acquires the address information corresponding to the virtual coordinate information using the virtual coordinate information and a function that acquires the address information linked to the virtual coordinate information from the virtual coordinate information, and displays the address. The information synchronization system according to claim 1 or 2, wherein the information synchronization system displays the advertising content information associated with position identification information corresponding to the information. The storage unit stores virtual space data for displaying the plurality of virtual spaces for each virtual space, and further stores the function for each virtual space,
The information synchronization system according to claim 5 , wherein the display means uses the function corresponding to the virtual space to obtain the address information corresponding to the virtual coordinate information linked to the virtual space. An information synchronization program that enables synchronization of information between virtual space and real space,
The information synchronization program causes the computer to function as a generation means, a storage section, an analysis means, a registration means, and a display means,
The generating means acquires real coordinate information indicating coordinates in the real space in the real space,
The storage unit stores virtual coordinate information that uniquely identifies a position in the virtual space in association with the real coordinate information and position identification information that is associated with address information indicating an address in the real space;
The analysis means acquires advertising content information related to advertising content linked to a location in real space and the position identification information from the website to be collected,
The registration means associates the advertising content information with the location identification information and registers it in the storage unit,
The display means acquires the real coordinate information or the virtual coordinate information, and displays the advertising content based on the real coordinate information or the virtual coordinate information and the position identification information linked to the advertising content information. An information synchronization program that processes and displays a virtual space including the advertising content on a user terminal used by a user. An information synchronization method using a computer that enables information synchronization between a virtual space and a real space,
The computer,
In real space, obtain real coordinate information indicating coordinates in real space,
storing virtual coordinate information indicating coordinates in virtual space in association with position identification information in which the real coordinate information and address information indicating an address in real space are associated;
Obtaining advertising content information related to advertising content linked to a location in real space and the position identification information from the website to be collected;
registering the advertising content information in association with the location identification information;
Acquire the real coordinate information or the virtual coordinate information, display the advertising content based on the virtual coordinate information or the virtual coordinate information, and the position identification information linked to the advertising content information, and display the advertising content to the user. An information synchronization method that displays a virtual space including the advertising content on a user terminal used by the user.