JP7347917B2 - Distribution device, distribution method and distribution program - Google Patents

Description

The present invention relates to a distribution device, a distribution method, and a distribution program.

In recent years, with the rapid spread of the Internet, advertising content has been distributed via networks. For example, there is a known technology for advertising companies to make it easier for users who are thought to be interested in the advertising company's advertising content to view it.

Japanese Patent Application Publication No. 2011-28645

However, with the above-mentioned conventional technology, it is not always possible to provide highly appealing content. For example, with the above-mentioned conventional technology, an advertising company only makes it easier for users who are thought to be interested in the advertising company's advertising content to view it, but it is possible to provide content with a high appeal effect. is not limited.

The present application has been made in view of the above, and aims to provide a distribution device, a distribution method, and a distribution program that can provide highly appealing content.

A distribution device according to the present application includes a reception unit that receives a query from a terminal device, and a content related to an advertiser indicated by the query received by the reception unit, the content in which advertising content of the advertiser is displayed to the terminal device. A distribution unit that distributes data to the device.

According to one aspect of the embodiment, it is possible to provide highly appealing content.

FIG. 1 is a diagram illustrating an example of a distribution process according to an embodiment. FIG. 2 is a conceptual diagram showing an example of advertiser-specific content in the distribution process according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of a distribution device according to an embodiment. FIG. 4 is a diagram illustrating an example of a content storage unit according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of an advertising device according to an embodiment. FIG. 6 is a flowchart showing a distribution processing procedure by the distribution device according to the embodiment. FIG. 7 is a diagram illustrating an example of a distribution process according to a modification. FIG. 8 is a hardware configuration diagram showing an example of a computer that implements the functions of the distribution device.

Embodiments of a distribution device, a distribution method, and a distribution program according to the present application will be described in detail below with reference to the drawings. Note that this embodiment does not limit the distribution device, distribution method, and distribution program according to the present application.

[1. Example of information processing of distribution device]
An example of the distribution process according to the embodiment will be described using FIG. 1. FIG. 1 is a diagram illustrating an example of a distribution process according to an embodiment. FIG. 1 shows an example in which distribution processing is executed by the distribution device 100.

As shown in FIG. 1, the distribution system 1 includes a terminal device 10, an advertising device 20, and a distribution device 100. The terminal device 10, advertising device 20, and distribution device 100 are communicably connected via a predetermined communication network (not shown) by wire or wirelessly. Note that the distribution system 1 shown in FIG. 1 may include a plurality of terminal devices 10, a plurality of advertising devices 20, and a plurality of distribution devices 100.

The terminal device 10 is an information processing device used by a user who accesses web content such as a web page displayed on a browser or content displayed on an application. For example, the terminal device 10 is a desktop PC (Personal Computer), a notebook PC, a tablet terminal, a mobile phone, a PDA (Personal Digital Assistant), or the like.

Advertising device 20 is a server device that distributes advertising content. For example, the advertising device 20 receives a query sent from the distribution device 100, and selects advertising content corresponding to the query received by the distribution device 100. The advertising device 20 then distributes the advertising content to the distribution device 100. Further, in the following description, it is assumed that the advertiser has already submitted advertising content to the advertising device 20.

The distribution device 100 is a web server or the like that distributes content such as web pages to the terminal device 10. Specifically, the distribution device 100 receives a query from the terminal device 10, and distributes content specialized for an advertiser (hereinafter referred to as advertiser-specific content) indicated by the received query to the terminal device 10 as a search result. do. For example, the distribution device 100 generates advertiser-specific content including location information of a store owned by the advertiser, etc., based on content provided by the advertiser. Note that the distribution device 100 sends advertisers information based on news sites, auction sites, weather forecast sites, shopping sites, finance (stock price) sites, route search sites, map providing sites, travel sites, restaurant introduction sites, web blogs, etc. Dedicated content may also be generated.

Hereinafter, an example of a process of distributing advertiser-specific content by the distributing device 100 will be explained along the flow using FIG.

First, as shown in FIG. 1, the distribution device 100 receives a query input by a user from the terminal device 10 (step S1). For example, the distribution device 100 provides the terminal device 10 with a search screen for inputting a query, and receives the query input on the search screen. The distribution device 100 according to the embodiment receives, as a query, the name of a company or organization that conducts business or activities in a place or building that is linked to geographical location information such as a business office or store. The distribution device 100 then distributes search results specialized in information regarding locations and buildings where companies and organizations corresponding to the query conduct business and activities. For example, the distribution device 100 accepts a company name such as AA Bank, a department store name, a restaurant name, a supermarket name, etc. as a query. The distribution device 100 then sends information regarding the advertiser corresponding to the query, such as information regarding the location of the store, information regarding access to the store, information regarding the appearance of the store, information regarding the services provided by the advertiser, and information regarding the store location. Provides information on usable coupons, user evaluations of each store, etc.

Then, the distribution device 100 transmits the query input by the user to the advertising device 20 (step S2). Subsequently, the advertising device 20 selects advertising content corresponding to the query received from the distribution device 100 (step S3). Specifically, advertising device 20 selects advertising content submitted by an advertiser, which is a company indicated by the query received from distribution device 100. The advertising device 20 then distributes the advertising content to the distribution device 100 (step S4). Next, the distribution device 100 generates advertiser-specific content for the advertiser indicated by the query based on the content provided by the advertiser (step S5). Then, the distribution device 100 incorporates the advertising content distributed from the advertising device 20 into a predetermined display frame of the advertiser-specific content, and distributes the advertiser-specific content to the terminal device 10 (step S6).

Here, the advertiser-only content W1 will be explained using FIG. 2. FIG. 2 is a conceptual diagram showing an example of advertiser-only content according to the embodiment. As shown in FIG. 2, the advertiser-only content W1 includes contents C1 and C2 provided by advertisers. In the example of FIG. 2, content C1 is arranged at the upper part of the center of the advertiser-only content W1, and content C2 is arranged at the lower part of the center of the advertiser-only content W1. Content C1 indicates information regarding the appearance of a store owned by an advertiser. In the example of FIG. 2, content C1 shows image information regarding the appearance of the XXXX branch of AA Bank, which is the advertiser. Content C2 shows information regarding the location of a store owned by an advertiser, and when the user clicks content C2, the user is transferred to a map providing site. In the example of FIG. 2, content C2 shows information regarding the location of the XXXX branch of AA Bank, which is the advertiser.

Further, as shown in FIG. 2, the advertiser-only content W1 includes advertising contents A1 and A2 distributed by the advertising device 20. In the example of FIG. 2, advertising content A1 is arranged above the advertiser-only content W1, and advertising content A2 is arranged below the advertiser-only content W1. Advertising content A1 indicates information regarding services and campaigns provided by advertisers. In the example of FIG. 2, advertising content A1 indicates information regarding an application service provided by AA Bank, which is an advertiser. Advertising content A2 indicates information regarding the provider of advertising content. In the example of FIG. 2, advertising content A2 indicates that the advertiser, AA Bank, is the provider of the advertising content.

Note that the distribution device 100 may have dictionary data related to the name of the advertiser. Further, the distribution device 100 may receive dictionary data related to the advertiser's name from the advertiser. Then, when the dictionary data includes a query received from the terminal device 10, the distribution device 100 may distribute to the terminal device 10 the advertiser-specific content including the advertiser's advertising content corresponding to the query.

The distribution device 100 also learns historical information about queries input by the user and contents (web pages, etc.) accessed after the query is input by the user. May also generate data. Then, when the query received from the terminal device 10 is included in the dictionary data generated by learning, the distribution device 100 transmits advertiser-specific content including the advertiser's advertising content corresponding to the query to the terminal device 10. It may be distributed.

In this way, the distribution device 100 according to the embodiment incorporates the advertising content distributed by the advertising device 20 into a predetermined display frame of the advertiser-specific content, and distributes the advertiser-specific content to the terminal device 10. As a result, the distribution device 100 according to the embodiment can occupy the entire page of the web content dedicated to the advertiser corresponding to the query with advertising content related to the advertiser, thereby increasing the appeal effect. This point will be explained. The distribution device 100 distributes content (corresponding to advertiser-specific content) that is generated based on content provided by an advertiser. At this time, the advertising device 20 selects the advertising content corresponding to the query and provides the advertising content in a predetermined display frame provided for the advertiser-only content. As a result, an entire page of the web content can be occupied by advertising content related to a specific advertiser, thereby increasing the appeal effect. Further, it is possible to provide advertiser-specific content including advertising content corresponding to the congestion status of the advertiser's store and advertising content related to a campaign provided by the advertiser. As a result, it is possible to provide advertiser-specific content including advertising content with a high degree of freedom for advertisers. Therefore, the distribution device 100 can provide the user with advertiser-specific content including advertising content that provides a high degree of freedom for advertisers.

[2. Distribution device configuration]
Next, the configuration of the distribution device 100 according to the embodiment will be described using FIG. 3. FIG. 3 is a diagram illustrating a configuration example of the distribution device 100 according to the embodiment. As shown in FIG. 3, the distribution device 100 includes a communication section 110, a content storage section 120, and a control section 130.

(About communication department 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card). The communication unit 110 is connected to the network N by wire or wirelessly, and transmits and receives information between the terminal device 10 and the advertising device 20.

(About content storage unit 120)
The content storage unit 120 according to the embodiment stores content provided by advertisers. For example, the content storage unit 120 stores, as content provided by the advertiser, information regarding the location of the store, information regarding access to the store, information regarding the appearance of the store, and services provided by the advertiser. information about coupons that can be used at stores, information about user evaluations of each store, etc. The content storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. Here, FIG. 4 shows an example of the content storage unit 120 according to the embodiment. In the example shown in FIG. 4, the content storage unit 120 has items such as "advertiser ID" and "content provided by advertiser."

"Advertiser ID" indicates identification information for identifying an advertiser. "Content provided by the advertiser" is content provided by the advertiser, and indicates content that is the basis for generating advertiser-specific content. For example, FIG. 4 shows content "C1" provided by advertiser CL1. Note that the content storage unit 120 is periodically updated based on content acquired by a traveling robot called a crawler.

(About the control unit 130)
The control unit 130 is a controller, and for example, uses a CPU (Central Processing Unit), an MPU (Micro Processing Unit), etc. to process various programs (an example of a distribution program) stored in a storage device inside the distribution device 100. (equivalent) is realized by executing the RAM as a work area. Further, the control unit 130 is a controller, and is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 3, the control unit 130 includes a query reception unit 131, an advertising content reception unit 132, a generation unit 133, and a distribution unit 134, and implements or implements information processing functions and operations described below. Execute. Note that the internal configuration of the control unit 130 is not limited to the configuration shown in FIG. 3, and may be any other configuration as long as it performs information processing to be described later. Further, the connection relationship between the respective processing units included in the control unit 130 is not limited to the connection relationship shown in FIG. 3, and may be other connection relationships.

(About the query reception unit 131)
The query reception unit 131 receives a query input by a user. For example, the query reception unit 131 provides the terminal device 10 with a search screen for inputting a query, and receives the query input on the search screen from the terminal device 10. In this case, the query accepting unit 131 accepts, for example, a company name such as AA Bank, a department store name, a restaurant name, a supermarket name, etc. as a query.

(About advertising content reception unit 132)
The advertising content reception unit 132 transmits the query accepted by the query reception unit 131 to the advertising device 20, and receives advertising content from the advertiser corresponding to the query from the advertising device 20. Specifically, the advertising content reception unit 132 transmits the query accepted by the query reception unit 131 to the advertising device 20. In this case, since the query indicates an advertiser, the advertising content receiving unit 132 receives the advertising content of the advertiser indicated by the query from the advertising device 20.

(About the generation unit 133)
The generation unit 133 generates advertiser-specific content based on content provided by the advertiser. For example, the generation unit 133 generates content provided by the advertiser corresponding to the query received by the query reception unit 131, including information regarding the location of the store, which is information regarding the advertiser, information regarding access to the store, and information regarding access to the store. Information regarding appearance, information regarding services provided by advertisers, etc. are referenced from the content storage unit 120. Then, based on the content provided by the advertiser, the generation unit 133 aggregates map information of the advertiser's store, information regarding access, information regarding appearance, information regarding services provided by the advertiser, etc. for each store. Generate advertiser-specific content.

(About the distribution unit 134)
The distribution unit 134 distributes to the terminal device 10 content related to the advertiser indicated by the query accepted by the query reception unit 131, in which the advertisement content of the advertiser is displayed. Specifically, the distribution unit 134 distributes the advertiser-specific content of the advertiser corresponding to the query accepted by the query reception unit 131 to the terminal device 10 . For example, the distribution unit 134 incorporates the advertising content accepted by the advertising content reception unit 132 into the advertiser-specific content generated by the generation unit 133, and distributes the advertiser-specific content to the terminal device 10.

[3. Advertising device configuration]
Next, the configuration of the advertising device 20 according to the embodiment will be described using FIG. 5. FIG. 5 is a diagram showing a configuration example of the advertising device 20 according to the embodiment. As shown in FIG. 5, the advertising device 20 includes a communication section 21, an advertising content storage section 22, and a control section 23.

The communication unit 21 is realized by, for example, a NIC or the like. The communication unit 21 is connected to the network N by wire or wirelessly, and transmits and receives information between the terminal device 10 and the distribution device 100.

The advertising content storage unit 22 according to the embodiment stores advertising content submitted by advertisers. The advertising content storage unit 22 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk.

The control unit 23 is a controller, and, for example, various programs (corresponding to an example of an advertisement distribution program) stored in a storage device inside the advertising device 20 are executed by a CPU, an MPU, etc. using the RAM as a work area. This is realized by Further, the control unit 23 is a controller, and is realized by, for example, an integrated circuit such as an ASIC or an FPGA.

As shown in FIG. 5, the control unit 23 includes a manuscript reception unit 24, a request reception unit 25, a selection unit 26, and a distribution unit 27, and realizes information processing functions and operations described below. Or run. Note that the internal configuration of the control unit 23 is not limited to the configuration shown in FIG. 5, and may be any other configuration as long as it performs information processing to be described later. Furthermore, the connection relationship between the respective processing units included in the control unit 23 is not limited to the connection relationship shown in FIG. 5, and may be other connection relationships.

The submission reception unit 24 accepts submissions of advertising content from advertisers. Then, the submission reception unit 24 stores the advertising content in the advertising content storage unit 22.

The request accepting unit 25 accepts a query sent by the advertising content accepting unit 132 of the distribution device 100. For example, the advertising content accepting unit 132 of the distribution device 100 transmits the query accepted by the query accepting unit 131 to the request accepting unit 25. The request receiving unit 25 then receives the query sent by the advertising content receiving unit 132 of the distribution device 100.

The selection unit 26 selects advertising content of an advertiser corresponding to the query accepted by the request reception unit 25. For example, when the request receiving section 25 receives a query, the selecting section 26 selects the advertising content of the advertiser indicated by the query accepted by the request receiving section 25 from the advertising content storage section 22 .

The distribution unit 27 distributes the advertising content selected by the selection unit 26 to the distribution device 100. For example, the distribution unit 27 distributes the advertising content selected by the selection unit 26 to the distribution device 100.

[4. Flowchart showing an example of the distribution processing procedure by the distribution device]
Next, the procedure of distribution processing by the distribution device 100 according to the embodiment will be described using FIG. 6. FIG. 6 is a flowchart showing a distribution processing procedure by the distribution device 100 according to the embodiment.

As shown in FIG. 6, the query reception unit 131 determines whether or not a query input by the user from the terminal device 10 has been received (step S101). Then, if the query receiving unit 131 has not received a query input by the user (step S101; No), it waits until the query is received.

On the other hand, when the query reception unit 131 receives a query input by the user (step S101; Yes), the query reception unit 131 transmits the query to the advertising device 20 (step S102). Then, the advertising content receiving unit 132 receives advertising content distributed from the advertising device 20 (step S103).

The generation unit 133 then generates advertiser-specific content based on the content provided by the advertiser (step S104). Then, the distribution unit 134 incorporates the advertising content received by the advertising content reception unit 132 into the advertiser-specific content generated by the generation unit 133, and distributes it to the terminal device 10 (step S105).

[5. Modified example]
The distribution device 100 described above may be implemented in various different forms other than the embodiments described above. Therefore, other embodiments of the distribution device 100 will be described below.

[5-1. Advertising content (1)]
In the above embodiments, any content provided by an advertiser may be used as the advertising content. For example, the distribution device 100 may use content that cannot be determined to be advertising content when the user views the advertising content. Further, the distribution device 100 may use content that does not directly remind the advertiser as advertising content, as long as the content is provided by an advertiser.

[5-2. Advertising content (2)]
In the above embodiment, it has been explained that the distribution unit 134 of the distribution device 100 distributes advertiser-specific content including advertising content corresponding to the query input by the user. If the requested query includes information regarding the advertiser and information regarding the region, advertiser-specific content including advertising content including information regarding the region may be delivered to the terminal device 10. Specifically, when the query input by the user includes an advertiser such as AA Bank and an actual place name such as Okinawa, the distribution device 100 delivers advertiser-specific content that includes advertising content that includes information about the place name. is distributed to the terminal device 10. For example, assume that the user inputs a query for AA Bank and Okinawa. In this case, the distribution unit 134 distributes to the terminal device 10 advertiser-specific content including advertising content including information on campaigns being conducted in Okinawa, information on souvenirs unique to Okinawa, and the like. As a result, the distribution unit 134 of the distribution device 100 according to the modification can provide advertiser-dedicated content including advertising content with a high degree of freedom according to information regarding the area corresponding to the query. It is possible to enhance the appeal effect of

[5-3. Advertising content (3)]
In the above embodiment, it has been explained that the distribution unit 134 of the distribution device 100 distributes advertiser-specific content including advertising content corresponding to the query input by the user. When the requested query includes information regarding the facility, advertiser-specific content including advertising content corresponding to the facility determined based on the location information held by the terminal device 10 may be distributed to the terminal device 10. Specifically, when the query input by the user includes a noun indicating a category such as convenience store, the distribution device 100 searches for a store corresponding to the category closest to the location information held by the terminal device 10, Advertiser-dedicated content including advertising content including information about the nearest store is distributed. For example, assume that the user inputs a query for convenience store. In this case, the distribution device 100 searches for a store corresponding to the convenience store closest to the location information held by the terminal device 10, and provides information regarding the closest convenience store and location information regarding the location of the closest convenience store. Deliver advertiser-specific content, including advertising content. As a result, the distribution unit 134 of the distribution device 100 according to the modification can provide advertiser-only content that includes location information about the location of the nearest store corresponding to the query, so that the advertiser-only content can be appealing. The effect can be increased.

[5-4. Advertising content (4)]
In the above embodiment, it has been explained that the distribution unit 134 of the distribution device 100 distributes advertiser-specific content including advertising content corresponding to the query input by the user. When the requested query includes information regarding a facility owned by the advertiser, advertiser-specific content including advertising content depending on the status of the facility owned by the advertiser may be delivered to the terminal device 10. Specifically, when a store name such as AA Bank BB Branch is included in the query input by the user, the distribution device 100 distributes advertiser-specific content including advertising content including recent status information of the store. For example, assume that the user inputs a query of AA Bank BB Branch. In this case, the distribution unit 134 distributes to the terminal device 10 advertiser-specific content including advertising content including congestion information of the BB branch of AA Bank. As a result, the distribution unit 134 of the distribution device 100 according to the modification can provide advertiser-specific content including highly flexible advertisement content according to the store information held by the advertiser corresponding to the query. The appeal effect of main-only content can be enhanced.

[5-5. Advertising content (5)]
In the above embodiment, it has been explained that the distribution unit 134 of the distribution device 100 distributes advertiser-specific content including advertising content corresponding to the query input by the user. Advertiser-specific content may be delivered to the terminal device 10, including advertising content that includes information regarding internet services provided by the advertiser that corresponds to the received query. Specifically, when the query input by the user includes the name of an advertiser such as AA Bank, the distribution device 100 distributes advertiser-specific content including advertising content including internet services provided by the advertiser. do. For example, assume that the user inputs a query called AA Bank. In this case, the distribution unit 134 distributes, to the terminal device 10, advertiser-specific content including advertising content including campaign information and information regarding application services, which are internet services provided by AA Bank. Thereby, the distribution unit 134 of the distribution device 100 according to the modification can provide advertiser-specific content including highly flexible advertising content according to the internet service provided by the advertiser corresponding to the query. The appeal effect of advertiser-specific content can be enhanced.

[5-6. Information processing of distribution device]
In the above embodiment, an example of the distribution process in which the distribution device 100 receives advertisement content from the advertising device 20 has been described. However, the distribution device 100 distributes advertiser-specific content to the terminal device 10, and The content may be distributed to the terminal device 10. For example, the distribution device 100 receives a query input by a user from the terminal device 10, and generates advertiser-specific content based on content provided by the advertiser corresponding to the query. The distribution device 100 then distributes the advertiser-specific content to the terminal device 10.

Note that the advertiser-specific content distributed by the distribution device 100 includes an advertising content acquisition command. For example, in an HTML file written in HTML (HyperText Markup Language) that forms web content, a URL (Uniform Resource Locator) of the advertising device 20, etc. is written as an advertising content acquisition command. In this case, the terminal device 10 acquires advertising content from the advertising device 20 by accessing a URL written in an HTML file or the like.

Hereinafter, an example of a distribution process for distributing advertiser-specific content to the terminal device 10 by the distribution device 100 will be explained along the flow using FIG. 7 .

First, as shown in FIG. 7, the distribution device 100 receives a query input by a user from the terminal device 10 (step S21). The distribution device 100 then generates advertiser-specific content based on the content provided by the advertiser corresponding to the query received from the terminal device 10 (step S22). Subsequently, the distribution device 100 distributes the advertiser-specific content to the terminal device 10 (step S23). Then, the terminal device 10 transmits an advertising content distribution request to the advertising device 20 (step S24). For example, a predetermined display frame of advertiser-specific content distributed by the distribution device 100 includes an advertisement content acquisition command and information regarding a company that is an advertiser. In this case, the terminal device 10 transmits an advertising content distribution request to the advertising device 20 based on the advertising content acquisition command and information regarding the company that is the advertiser.

Subsequently, the advertising device 20 selects advertising content corresponding to the advertiser-only content based on the advertising content distribution request received from the terminal device 10 (step S25). For example, the advertising device 20 selects advertising content corresponding to advertiser-only content based on the advertising content acquisition command and information regarding the company. Subsequently, the advertising device 20 distributes advertising content to the terminal device 10 (step S26).

In this way, the distribution device 100 distributes to the terminal device 10 the advertiser-specific content related to the advertiser corresponding to the query input by the user from the terminal device 10 . Then, the advertising device 20 selects advertising content corresponding to the advertiser-specific content distributed by the distribution device 100, and distributes the advertising content to the terminal device 10. Thereby, the distribution device 100 according to the modified example can occupy the entire page of the web content dedicated to the advertiser corresponding to the query with the advertising content related to the advertiser, thereby increasing the appeal effect.

[6. Hardware configuration]
Furthermore, the terminal device 10, advertising device 20, and distribution device 100 according to the embodiments described above are realized by, for example, a computer 1000 configured as shown in FIG. The distribution device 100 will be described below as an example. FIG. 8 is a hardware configuration diagram showing an example of a computer 1000 that implements the functions of the distribution device 100. The computer 1000 includes a CPU 1100, a RAM 1200, a ROM (Read Only Memory) 1300, an HDD (Hard Disk Drive) 1400, a communication interface (I/F) 1500, an input/output interface (I/F) 1600, and a media interface (I/F). ) has 1700.

CPU 1100 operates based on a program stored in ROM 1300 or HDD 1400, and controls each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, programs depending on the hardware of the computer 1000, and the like.

The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. Communication interface 1500 receives data from other devices via network N and sends it to CPU 1100, and sends data generated by CPU 1100 to other devices via network N.

The CPU 1100 controls output devices such as a display and a printer, and input devices such as a keyboard and mouse via an input/output interface 1600. CPU 1100 obtains data from an input device via input/output interface 1600. Further, CPU 1100 outputs the generated data to an output device via input/output interface 1600.

Media interface 1700 reads programs or data stored in recording medium 1800 and provides them to CPU 1100 via RAM 1200. CPU 1100 loads this program from recording medium 1800 onto RAM 1200 via media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or a PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. etc.

For example, when the computer 1000 functions as the distribution device 100 according to the embodiment, the CPU 1100 of the computer 1000 realizes the functions of the control unit 130 by executing a program loaded onto the RAM 1200. Furthermore, data in the content storage section 120 is stored in the HDD 1400. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from another device via the network N.

[7. others〕
Furthermore, among the processes described in the above embodiments and modified examples, all or part of the processes described as being performed automatically can be performed manually, or may be described as being performed manually. All or part of this processing can also be performed automatically using known methods. In addition, information including the processing procedures, specific names, and various data and parameters shown in the above documents and drawings may be changed arbitrarily, unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

Furthermore, each component of each device shown in the drawings is functionally conceptual, and does not necessarily need to be physically configured as shown in the drawings. In other words, the specific form of distributing and integrating each device is not limited to what is shown in the diagram, and all or part of the devices can be functionally or physically distributed or integrated in arbitrary units depending on various loads and usage conditions. Can be integrated and configured.

Furthermore, the above-described embodiments and modifications can be combined as appropriate within a range that does not conflict with the processing contents.

Further, the above-mentioned "section, module, unit" can be read as "means", "circuit", etc. For example, the distribution unit can be read as a distribution means or a distribution circuit.

[8. effect〕
As described above, the distribution device 100 according to the embodiment includes the query reception section 131 and the distribution section 134. The query reception unit 131 receives queries from the terminal device 10. The distribution unit 134 distributes to the terminal device 10 content related to the advertiser indicated by the query accepted by the query reception unit 131 (corresponding to advertiser-specific content), in which the advertiser's advertising content is displayed. .

Thereby, the distribution device 100 according to the embodiment can occupy one page of the web content with advertising content related to a specific advertiser, and therefore can increase the appeal effect.

Furthermore, in the distribution device 100 according to the embodiment, the distribution unit 134 distributes advertiser-specific content including information regarding the advertiser to the terminal device 10 as the content.

Thereby, the distribution device 100 according to the embodiment can occupy one page of the web content with advertising content related to a specific advertiser, and therefore can increase the appeal effect.

Furthermore, in the distribution device 100 according to the embodiment, the distribution unit 134 distributes advertiser-specific content including information regarding the advertiser's base to the terminal device 10.

As a result, the distribution device 100 according to the embodiment occupies one page of the web content with advertising content related to a specific advertiser, and also includes information regarding the advertiser's base, thereby increasing the appeal effect.

In addition, in the distribution device 100 according to the embodiment, the distribution unit 134 provides content in which, when the query received by the query receiving unit 131 includes information regarding the area, the advertisement content of the advertiser including the information regarding the area is displayed. is distributed to the terminal device 10.

Thereby, the distribution device 100 according to the embodiment can provide advertiser-specific content that selectively includes advertising content that is related to information about the region and has a high advertising effect.

Furthermore, in the distribution device 100 according to the embodiment, when the query received by the query reception unit 131 includes information regarding the facility, the distribution unit 134 determines the location based on the location information regarding the location of the terminal device 10. Content in which advertising content corresponding to a facility is displayed is distributed to the terminal device 10.

Furthermore, in the distribution device 100 according to the embodiment, when the query received by the query reception unit 131 includes information regarding a facility, the distribution unit 134 sends a message to the facility closest to the location information regarding the location of the terminal device 10. Content in which the corresponding advertising content is displayed is distributed to the terminal device 10.

Thereby, the distribution device 100 according to the embodiment provides advertiser-dedicated content that selectively includes advertising content with high advertising effectiveness that corresponds to the facility determined based on the location information regarding the location of the terminal device 10. be able to.

Furthermore, in the distribution device 100 according to the embodiment, when the query received by the query reception unit 131 includes information regarding the facility owned by the advertiser, the distribution unit 134 sends an advertisement according to the status of the facility owned by the advertiser. The content on which the content is displayed is distributed to the terminal device 10.

Furthermore, in the distribution device 100 according to the embodiment, when the query received by the query reception unit 131 includes information regarding the facility owned by the advertiser, the distribution unit 134 transmits a message according to the congestion status of the facility owned by the advertiser. Content in which advertising content is displayed is distributed to a terminal device 10.

Thereby, the distribution device 100 according to the embodiment can provide advertiser-specific content that selectively includes advertising content according to the congestion status of the advertiser's store.

Furthermore, in the distribution device 100 according to the embodiment, the distribution unit 134 displays advertisement content that is related to the advertiser indicated by the query accepted by the query reception unit 131 and that corresponds to a network service owned by the advertiser. The content is distributed to the terminal device 10.

Thereby, the distribution device 100 according to the embodiment can provide advertiser-specific content that selectively includes advertising content corresponding to the internet service owned by the advertiser.

Some of the embodiments of the present application have been described above in detail based on the drawings, but these are merely examples, and various modifications and variations may be made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure section of the invention. It is possible to carry out the invention in other forms with modifications.

1 Distribution system 10 Terminal device 20 Advertising device 21 Communication unit 22 Advertising content storage unit 23 Control unit 24 Submission reception unit 25 Request reception unit 26 Selection unit 27 Distribution unit 100 Distribution device 110 Communication unit 120 Content storage unit 130 Control unit 131 Query Reception section 132 Advertising content reception section 133 Generation section 134 Distribution section

Claims (10)

a query reception unit that receives a predetermined query from a terminal device;
an advertising content reception unit that transmits a predetermined query accepted by the query reception unit to an advertising device and receives advertising content corresponding to the predetermined query from the advertising device;
a generation unit that generates advertiser-specific content based on content stored in a predetermined storage unit, which is content provided by an advertiser corresponding to the advertising content accepted by the advertising content reception unit;
a distribution unit that distributes to the terminal device an advertiser-dedicated content in which the advertising content received by the advertising content reception unit is incorporated into the advertiser-dedicated content generated by the generation unit;
A distribution device comprising: The distribution department is
delivering the advertiser exclusive content including information regarding the advertiser's base as the content stored in the predetermined storage unit to the terminal device;
The distribution device according to claim 1, characterized in that: The distribution department is
If the predetermined query received by the query reception unit includes information regarding the region, delivering the advertiser-specific content incorporating advertising content including the information regarding the region to the terminal device;
The distribution device according to claim 1 or 2, characterized in that: The distribution department is
If the predetermined query received by the query receiving unit includes information regarding the facility, the advertisement content exclusively for the advertiser incorporates advertising content that includes information regarding the facility determined based on location information regarding the location of the terminal device. delivering content to the terminal device;
The distribution device according to any one of claims 1 to 3, characterized in that: The distribution department is
When the predetermined query received by the query reception unit includes information regarding a facility, the advertiser-specific content incorporating advertising content including information regarding the facility closest to the location information regarding the location of the terminal device. delivering to the terminal device;
The distribution device according to claim 4, characterized in that: The distribution department is
When the predetermined query received by the query reception unit includes information regarding a facility owned by the advertiser, the terminal receives the advertiser-specific content incorporating advertising content according to the status of the facility owned by the advertiser. deliver to the device,
The distribution device according to any one of claims 1 to 5. The distribution department is
When the predetermined query received by the query receiving unit includes information regarding a facility owned by the advertiser, the advertiser-specific content incorporating advertising content according to the congestion status of the facility owned by the advertiser is sent to the client. Deliver to terminal device,
The distribution device according to claim 6, characterized in that: The distribution department is
delivering to the terminal device the advertiser-specific content incorporating advertising content corresponding to an internet service provided by the advertiser;
The distribution device according to any one of claims 1 to 7, characterized in that: A computer-implemented delivery method, comprising:
a query reception step of accepting a predetermined query from a terminal device;
an advertising content receiving step of transmitting the predetermined query received in the query receiving step to an advertising device and receiving advertising content corresponding to the predetermined query from the advertising device;
a generation step of generating advertiser-specific content based on content stored in a predetermined storage unit, which is content provided by an advertiser corresponding to the advertising content accepted in the advertising content receiving step;
a distributing step of distributing to the terminal device an advertiser-dedicated content in which the advertising content accepted in the advertising content receiving step is incorporated into the advertiser-dedicated content generated in the generating step;
A delivery method characterized by comprising: a query reception procedure for accepting a predetermined query from a terminal device;
an advertising content receiving procedure of transmitting a predetermined query accepted by the query receiving procedure to an advertising device and receiving advertising content corresponding to the predetermined query from the advertising device;
a generation step of generating advertiser-specific content based on content stored in a predetermined storage unit, which is content provided by an advertiser corresponding to the advertising content accepted in the advertising content reception procedure;
a distribution step of distributing to the terminal device an advertiser-dedicated content that incorporates the advertising content accepted in the advertising content reception procedure into the advertiser-dedicated content generated in the generation procedure;
A distribution program that causes a computer to execute.

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