JP7244817B1 - Point sales promotion circulation method, program and system - Google Patents

Abstract

The present invention provides a point sales promotion circulation method, a point sales promotion circulation program, and a point sales promotion circulation system that improve fairness among business operators while enabling mutual use of points between different business operators. A point promotion circulation method implemented by a computer system includes the following steps. The point issuance step performs an issuance process for generating data of points in which the "point number" and the "issuer ID" are managed for the user's payment. The point clearing step performs a clearing process regarding the number of points used between the user of the points and the issuer indicated by the issuer ID of the points. The remuneration circulation step performs a receiving process for receiving a success fee for the sales promotion using the points from the destination where the points are used, and distributes the success fee for the sales promotion using the points to the issuer indicated by the issuer ID of the used points. process part or all of the benefits. [Selection drawing] Fig. 1

Description

Application of Article 30, Paragraph 2 of the Patent Act [Date of publication] August 8, 2022 [Address of publication] https://business. nifty. com/cs/catalog/business_release/catalog_atp320876_1. [Posted date] August 11, 2022 [Posted address] https://youtu. be/rA-fnuxpEYI [Date of publication] August 12, 2022 [Address of publication] https://news. infoseek. co. jp/article/atpress_321680/ [Date of publication] October 5, 2022 [Address of publication] https://point-kikou.jp/ co. jp/

The present invention relates to a point sales promotion circulation method, a point sales promotion circulation program, and a point sales promotion circulation system.

2. Description of the Related Art Conventionally, there has been known a point service in which points are given to a purchaser according to the purchase amount of goods or services. The purchaser can use the collected points to purchase new products and services.

In addition, it is known that dealers provide unique point services that can be used only within the company or group for the purpose of sales promotion by retaining customers.

Furthermore, in Patent Document 1, a business model to the effect that "by transferring points issued between different business operators based on transfer conditions (conversion rate, etc.), it is possible for different business operators to use points mutually." is disclosed.

JP 2010-262566 A

With the technique of Patent Literature 1, individually issued points can be mutually used between different business operators. Therefore, on the user side, there is an advantage that the degree of freedom in using the points increases and the convenience of the points increases.

However, this technology does not provide sufficient business advantages for the point issuing company for the following reasons.

First, if the degree of freedom in the use of points increases, it will become impossible to retain customers through points, which will lead to the problem of lower earnings.

In addition, if points issued by a business operator are used by another business operator, they will have to pay for the issuance of points for the promotion of sales by the other business operator, which impairs business fairness. occurs.

Note that Patent Document 1 does not sufficiently disclose the above-described problem, and neither describes nor suggests technical means for solving the problem.

Therefore, in order to solve at least one of the above-mentioned problems, the present invention provides a technical means capable of enhancing fairness between business operators while enabling mutual use of points between different business operators. intended to

The present invention is a point sales promotion circulation method implemented by a computer system, comprising the following steps.

The point issuance step performs an issuance process of generating point data in which "points" and "issuer ID unique to the issuer of said points" are managed for user's payment, and issuing the points to said user. conduct.

The point clearing step performs a clearing process regarding the number of points used by the user between the user where the points are used and the issuer indicated by the issuer ID of the points. conduct.

In the remuneration circulation step, receipt processing is performed to receive a success remuneration for sales promotion using the points (hereinafter referred to as "sales promotion remuneration") from the destination where the points are used. to process part or all of the sales promotion remuneration.

According to the technology of point sales promotion circulation according to the present invention, a sales promotion reward is paid from a point-using business operator to a point-issuing business operator. By continuing the exchange of this sales promotion fee, the sales promotion fee will circulate between the businesses. As a result, it is technically possible to improve the fairness of the business side by circulating sales promotion rewards, while improving user convenience by enabling mutual use of points between different business operators.

Detailed contents of problems, configurations, and effects other than those described above will be described in embodiments described later.

FIG. 1 is a block diagram illustrating the overall configuration of Example 1. FIG. FIG. 2 is a diagram illustrating the data structure of the database 140. As shown in FIG. FIG. 3 is a flow chart illustrating the operation of issuing points in the point sales promotion circulation method. FIG. 4 is a flowchart (first half) illustrating the operation at the time of point settlement in the point sales promotion circulation method. FIG. 5 is a flowchart (second half) illustrating the operation at the time of point settlement in the point sales promotion circulation method.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
In addition, in the description here, in order to clarify the subject of each action, the action corresponding to the "○△ step" in the claims will be described as the action based on the "○△ part".

<<Overall Configuration of Embodiment 1>>
FIG. 1 is a block diagram illustrating the overall configuration of Example 1. FIG.
The overall configuration of FIG. 1 is roughly composed of a point sales promotion circulation system 100 and a business operator system 200 in addition to users (customers).

Of these, the business operator system 200 shares the issuance and settlement of points for users on the business operator side. Such a business operator system 200 includes, for example, a business operator's point-of-sale computer (POS, etc.), a point service information terminal, or a computer system used for business operator's electronic commerce (online shopping, etc.). .

In order to make the following description easier to understand, the portion of the business operator system 200 that issues points will be referred to as a point issuer system 200α, and the portion that will account for point settlement will be referred to as a point use destination system 200β.

On the other hand, the point sales promotion circulation system 100 communicates with the business operator system 200 via a communication line such as the Internet, and controls the point service as a whole.

This point sales promotion circulation system 100 includes a point issuing section 110 , a point settlement section 120 , a reward circulation section 130 and a database 140 . Further, the reward circulation unit 130 includes an ownership ratio distribution unit 131 a , an appropriateness ratio distribution unit 131 b , a history management unit 132 and an exception processing unit 133 .

Of these configurations, the point issuing unit 110 generates point data in which the "number of points" and the "point issuer ID" are managed when the user performs payment processing to the point issuing system 200α. The point issuing unit 110 notifies (issues) the generated point issuing information to the user via the point issuing system 200α.

In addition, in order to prepare for future point settlement, the point issuing unit 110 holds an underwriting amount corresponding to the number of points through acceptance processing or prepayment processing from the point issuing system 200α.

When issuing points, the point issuing unit 110 may set all of the points to be issued as unique points (points for which the issuing party specifies a range of points to be used), or determine the issuing ratio of normal points and unique points by the point issuing party. It can also be made selectable for each system 200α.

When the user applies the points to the payment processing of the point use destination system 200β, the point clearing unit 120 converts the points corresponding to the applied points from the underwriting amount held from the point issuer system 200α indicated by the issuer ID. Compensation processing of the point is performed by compensating the user system 200β.

The remuneration circulating unit 130 performs a reception process for receiving success remuneration (hereinafter referred to as "sales promotion remuneration") for sales promotion using points from the point usage destination system 200β. Further, the remuneration circulation unit 130 performs a payment process of distributing part or all of the sales promotion remuneration to the point issuer system 200α indicated by the issuer ID of the used points.

The database 140 holds a group of data regarding the operation of point services. Note that this database 140 may not be provided inside the point sales promotion circulation system 100, but may use an external data server or the like.

When the user uses the points, the ownership ratio distribution unit 131a obtains the ownership ratio of the points owned by the user for each issuer. The ownership ratio distribution unit 131a performs a process of distributing and paying the sales promotion reward to the issuers at the ratio of the obtained ownership ratio.

Note that the ownership ratio distribution unit 131a excludes unique points from the calculation of the ownership ratio when obtaining the ownership ratio for each issuer.

The appropriation rate distribution unit 131b obtains an appropriation rate of points to be used for point settlement for each issuer. The appropriation rate distribution unit 131b performs payment processing for distributing the payment amount of the sales promotion reward to the issuer at the ratio of the obtained appropriation rate.

The history management unit 132 manages the point possession history for each user.

The exception processing unit 133 refers to the ownership history managed by the history management unit 132 to obtain a repeat history in which the user owns points whose issuer is the destination where the points are used. Based on this repeat history, the exception processing unit 133 estimates whether or not the user can be said to be a repeat customer of the place of use. The exception processing unit 133 performs exception processing that does not perform processing for receiving and providing sales promotion rewards when the customer is estimated to be a repeat customer.

<<Data structure of database 140>>
FIG. 2 is a diagram illustrating the data structure of the database 140. As shown in FIG.
The data group used by the point sales promotion circulation system 100 will be described below with reference to FIG. Note that, among the configurations shown in FIG. 2, the same configurations as those in FIG. 1 will not be redundantly explained here.

In FIG. 2, database 140 comprises user database 141 , history database 142 , promotional reward database 143 , and settlement database 144 .

Among these, the user database 141 holds a data group for managing the points owned by the user. For example, this data group includes the following data.
・User ID (ID information unique to the user)
・Issuer ID (ID information unique to the business that issues points)
・Points (Points awarded according to payment by the user, disappears when payment is made)
・Point issue date (date and time when points were issued)
・Whether or not it is an original point (flag information indicating whether or not it was issued as an original point)

The history database 142 holds a group of data relating to points ownership history. For example, this data group includes the following data.
・User ID
・Issuer ID
・Point ownership history (history data of points owned by the user)

The sales promotion reward database 143 holds a group of data relating to processing for receipt and payment of sales promotion rewards. For example, this data group includes the following data.
・Issuer ID
・Sales promotion fee (amount of compensation received as sales promotion fee from point users)
・ Benefits (benefits paid to point issuers)
・ Distribution details (distribution details of sales promotion rewards)

The settlement database 144 holds a group of data relating to balance processing at the time points are issued and at the time of settlement. For example, this data group includes the following data.
・Issuer ID
・Prepaid amount (amount prepaid by the point issuer in preparation for future point issuance)
・Subscription amount (amount to be subscribed and retained in preparation for future point settlement at the time points are issued)

Note that the point sales promotion circulation system 100 described above may be configured as a computer system including a CPU (Central Processing Unit), a memory, and the like as hardware. By executing the "point sales promotion circulation program" stored in the computer-readable medium by this hardware, the function of each part of the point sales promotion circulation system 100 described above is realized.

Part or all of such hardware includes dedicated devices, machine learning machines, DSPs (Digital Signal Processors), FPGAs (Field-Programmable Gate Arrays), GPUs (Graphics Processing Units), PLDs (Programmable Logic Devices). etc. can be substituted.

In addition, by configuring a cloud system by concentrating or distributing part or all of hardware and programs on a server on the cloud, a service of "point sales promotion circulation method" for multiple client terminals that provide point services may be provided.

《Processing point issuance》
Next, the operation when points are issued according to the first embodiment will be described.
FIG. 3 is a flowchart for explaining the operation of issuing points in the point sales promotion circulation method.
Hereinafter, the steps will be described in the order of the step numbers shown in FIG.

Step S101: When a user (customer) pays for shopping at a point service provider (enterprise), the point issuer system 200α of the operator sends the user's payment information (issuer ID, User ID, payment amount, points, etc.) are transmitted. The point issuing unit 110 accepts this payment information.

Step S102: The point issuing unit 110 determines the points based on the payment information with the point issuing system 200α. The point issuer 110 calculates the cost (acceptance amount) necessary for the future settlement of the points, and charges the point issuer system 200α. The point issuer system 200α electronically pays the underwriting amount to the point sales promotion circulation system 100 . The point issuing unit 110 records in the settlement database 144 that the underwriting amount is held.

Note that the point issuer system 200α can also electronically prepay a predetermined amount to the point sales promotion circulation system 100 . In that case, the point issuing unit 110 may hold the underwriting amount by electronically subtracting an amount equivalent to the underwriting amount from the prepayment.

Step S103: The point issuer 110 confirms with the point issuer system 200α whether or not the points to be issued this time are to be used within the issuer or its group (whether or not it is an original point).

Step S104: Based on the information obtained in steps S101 to S103, the point issuing unit 110 issues point data (user ID, issuer ID, number of points, date of issue of points, whether original points, etc.). ) is generated and recorded in the user database 141 .

Step S105: The point issuing unit 110 notifies the point issuing system 200α of the point issuing information recorded in step S104.

Step S106: The point issuer system 200α notifies the user of point issue information by means of a receipt or the like.

Step S107: The history management unit 132 records the data of the point issued this time in the history database 142 in order to add it to the user's point ownership history.

Through the series of operations described above, the operation of issuing points in the point sales promotion circulation method is completed.

《Point settlement and processing of sales promotion rewards》
Next, point settlement and sales promotion reward processing in the first embodiment will be described.
4 and 5 are flow charts for explaining the operation at the time of point settlement in the point sales promotion circulation method.
Hereinafter, the steps will be described in the order of the step numbers shown in FIGS. 4 and 5. FIG.

Step S201: When a user (customer) uses points for payment at a point service provider (enterprise), point usage notification (user ID, ID, etc.) is sent. The destination ID used here is ID information unique to the company that uses the points. The point clearing unit 120 receives this point usage notification.

Step S202: The point clearing unit 120 refers to the user ID in the user database 141, and removes the unique points that cannot be used for the destination ID from the points owned by the user, Get the point score information.

Step S203: The point clearing unit 120 notifies the point usage destination system 200β of the number of points that can be allocated. The point usage destination system 200β determines the number of points to be used for payment, and notifies the point settlement section 120 of the determined number of points.

Step S204: The ownership rate distribution unit 131a classifies the points owned by the user at the present time (excluding unique points that cannot be used by the destination) by issuer, and divides the points owned by the user by issuer. The occupancy rate of the number of points is calculated as the ownership ratio.

Step S205: The appropriation rate distribution unit 131b determines, for each issuer, the points allocated for the current payment from the points owned by the user at the present time (excluding unique points that cannot be used by the destination). For example, for this allocation, the "points for each issuer" classified in step S204 are assigned according to a predetermined allocation method (proportional allocation, don't method, sun-lag method, maximum remainder method, highest average method, hair method, droop method, etc.). method, Hagen-Bishop method, etc.).
The appropriation rate distribution unit 131b obtains, as an appropriation rate, the share of the points to be appropriated by the "points for each issuer" allocated in this way.

Step S206: The point clearing unit 120 subtracts the number of points to be used for payment from the number of points owned by the user in the user database 141 for each issuer.

Step S207: The point settlement unit 120 subtracts the settlement amount corresponding to the number of points used for payment from the underwriting amount in the settlement database 144 for each issuer.

Step S208: The point clearing section 120 electronically compensates the point usage destination system 200β with the underwriting amount corresponding to the points to be used for the payment as the settlement amount, thereby completing the point clearing.

Step S211: The exception processing unit 133 refers to the history database 142 by the user ID, goes back a predetermined period of time, and determines whether or not the user has a history of possession of points issued at a place where the points are used. For example, this predetermined period is set to a period corresponding to a purchase interval that can be statistically estimated as a repeat customer to which the points are used, depending on the occupation, purchased items, payment size, and the like.

Step S212: When it is estimated that the user is not a repeat customer, the exception handling section 133 moves the operation to step S213.

On the other hand, if the user is determined to be a repeat customer, it is determined that the user chose to purchase at the place of purchase at his/her own will. . Therefore, the exception processing unit 133 does not perform subsequent processing for receipt and payment of the sales promotion reward (exception processing), and completes the operation at the time of settlement.

Step S213: The remuneration circulation unit 130 calculates a sales promotion remuneration in terms of points according to the user's payment amount and the like. The sales promotion fee here is a kind of success fee that evaluates the extent to which the mutual use of points system has led to sales promotion. As an example, the sales promotion fee is calculated based on the standard increase in sales before and after the introduction of the mutual use of points system. From the perspective of the business operator, this sales promotion fee is an expense for sales promotion, and corresponds to a consulting fee for increasing or maintaining sales.

Step S214: The remuneration circulating unit 130 performs a receiving process of electronically receiving the calculated sales promotion remuneration as a consulting fee from the point usage destination system 200β. The remuneration circulation unit 130 records this receipt processing in the sales promotion remuneration database 143 .

Step S215: The remuneration circulation unit 130 calculates the system expenses that account for the sales promotion remuneration. This system expense is an expense required to operate the point sales promotion circulation system 100 permanently. The remuneration circulation unit 130 determines the amount obtained by subtracting the system cost from the success remuneration as the amount to be paid to the issuer of the points. This benefit is a cyclical performance reward for evaluating the contribution of the issued points to the sales promotion of other business operators, and enhances fairness in business.

Step S216: The reward circulation unit 130 selectively uses either the ownership ratio distribution unit 131a or the appropriation ratio distribution unit 131b based on the presetting of the point sales promotion circulation system 100 or the like. When the ownership ratio distribution unit 131a is selected, the reward circulation unit 130 proceeds to step S217. Also, when the allocation rate distribution unit 131b is selected, the reward circulation unit 130 moves the operation to step S218.

Step S217: The ownership ratio distribution unit 131a distributes the benefit to each issuer at the ratio of the ownership ratio, and electronically distributes it to each issuer (point issuer system 200α) as a cyclical success fee for sales promotion. . After this process, the ownership ratio distribution unit 131a proceeds to step S219.

Step S218: The allocation rate distribution unit 131b distributes the benefit to each issuer at the rate of the allocation rate, and electronically distributes it to each issuer (point issuer system 200α) as a cyclical success fee for the sales promotion. . After this process, the allocation rate distribution unit 131b advances the operation to step S219.

Step S219: The remuneration circulation unit 130 records distribution details of the sales promotion remuneration in the sales promotion remuneration database 143.

By the series of operations described above, the point settlement and sales promotion reward operations in the point sales promotion circulation method are completed.

<<Effect of Example 1>>
The effects of the first embodiment will be described below.

(1) As explained in the prior art (Patent Document 1), if it becomes possible to mutually use points between business operators, user convenience will increase, but on the other hand, business operators will not be able to retain customers. There is a problem of declining profits. Furthermore, if the points issued by a business operator are used by another business operator, they will have to pay for the issuance of the points to promote sales by the other business operator, which impairs business fairness. occur.

Therefore, in the first embodiment, when the user uses the points, the contribution to the sales promotion is returned as a sales promotion reward from the place where the points are used to the issuer of the points, thereby continuing the sales promotion reward between the business operators. circulate throughout. As a result, the present embodiment 1 technically realizes a mechanism for maintaining fairness by improving profit balance among business operators by circulating sales promotion rewards while improving convenience for users through mutual use of points.

(2) In the first embodiment, the point ownership history is managed for each user, and based on the ownership history, it is estimated whether or not the user is a repeat customer for the current destination. If the customer is presumed to be a repeat customer of the user, it is difficult to say that the point issuance by other businesses has contributed to the sales promotion of the user. Therefore, in the first embodiment, when the customer is presumed to be a repeat customer, the receipt processing and payment processing of the sales promotion reward are exceptionally not performed. Therefore, the present embodiment 1 technically realizes a mechanism for fair circulation of sales promotion rewards by excluding repeat customers whose points of other businesses do not substantially contribute to sales promotion as exceptions.

(3) In the first embodiment, the ownership ratio of the points owned by the user is obtained for each issuer, and the sales promotion reward is distributed to the issuers at the ratio of the ownership ratio. Therefore, a business operator that has issued more points to the user is evaluated as having contributed to the sales promotion of other business operators, and more sales promotion rewards are distributed. As a result, the first embodiment technically realizes a mechanism for more fairly circulating sales promotion rewards.

(4) In addition, since the original points cannot be used by other business operators, they do not substantially contribute to the sales promotion of other business operators. Therefore, in the first embodiment, the ownership ratio of the points owned by the user is obtained except for the unique points. By allocating the sales promotion rewards to the business operators according to the ownership ratio, the present embodiment 1 technically realizes a mechanism that circulates the sales promotion rewards more fairly.

(5) Furthermore, in the present embodiment 1, an appropriation ratio of points to be used for settlement of user points is obtained for each issuer, and sales promotion rewards are distributed to the issuers at the ratio of the appropriation ratio. Therefore, a business operator that is allocated more points to other business operators is evaluated as having contributed to the sales promotion of the other business operator, and a larger amount of the sales promotion reward is distributed. As a result, the first embodiment technically realizes a mechanism for more fairly circulating sales promotion rewards.

《Other Supplementary Matters》
In the above-described embodiment, a case has been described in which the underwriting amount and settlement amount of points, and the receipt processing and payment processing of sales promotion rewards are sequentially performed. However, the invention is not so limited. For example, the number of balances may be reduced by performing these balances at regular intervals (daily, monthly, yearly, etc.) with the pluses and minuses offset.

Further, in the above-described embodiment, these balances are made by exchanging money electronically. However, the invention is not so limited. For example, points may be exchanged in place of the amount of points accepted and settled, as well as the amount of sales promotion rewards received and paid.

Furthermore, in the above-described embodiment, the point issuing process (see FIG. 3) and the point settlement process (FIGS. 4 and 5) have been separately described for the sake of simplicity. However, the invention is not so limited. For example, if a payment cannot be settled in full due to a lack of points, points will accrue for the remaining payment portion. At this time, the point settlement process and the point issuance process are executed at the same time.

Furthermore, in the above-described embodiment, it is determined whether or not the user who used the points is a repeat customer of the destination, based on whether or not the user possessed the points issued by the destination for a predetermined period of time. I'm guessing. However, the invention is not so limited.

For example, without setting a predetermined period, it may be directly estimated whether or not the user who used the points is a repeat customer based on whether or not the user used the points in the past possessed points issued by the place of use. According to this straightforward estimation, when there is even the slightest possibility that the customer is a repeat customer, the customer is always estimated as a repeat customer, so the ambiguity of the estimation process as to whether or not the customer is a repeat customer can be eliminated.

Also, for example, a repeat history in which the user possesses points issued by the place of use is obtained as a history pattern on the time axis. An estimator for whether or not a customer is a repeat customer is created by performing machine learning of a learning model using this history pattern and a teacher value indicating whether or not the customer is a repeat customer as learning data. It may be estimated whether or not the user is a repeat customer of the place of use by inputting "history pattern in which the user owns points issued by the place of use" into this estimator.

In addition, the present invention is not limited to the contents of the above-described embodiments, and various modifications are possible.

For example, the above-described embodiments have been described in detail in order to facilitate understanding of the present invention, and the present invention is not necessarily limited to those having all the configurations and all the steps described.

Also, individual elements of the embodiments may be combined as appropriate. Further, other configurations and other steps may be added, deleted, or substituted for the embodiments.

100... Point sales promotion circulation system, 110... Point issuing unit, 120... Point clearing unit, 130... Remuneration circulation unit, 131a... Ownership ratio distribution unit, 131b... Appropriation ratio distribution unit , 132... History management unit, 133... Exception processing unit, 140... Database, 141... User database, 142... History database, 143... Sales promotion reward database, 144... Clearing Database, 200...Business operator system, 200α...Point issuer system, 200β...Point user system

Claims (8)

A point sales promotion circulation method implemented by a computer system,
a point issuance step of performing an issuance process of generating and issuing points to the user for payment by the user, in which point data is generated in which "point points" and "issuer ID unique to the issuer of said point points" are managed; ,
a point settlement step of performing settlement processing regarding the number of points used by the user between the user where the points are used and the issuer indicated by the issuer ID of the points; ,
Receipt processing is performed to receive a sales promotion success fee (hereinafter referred to as a "sales promotion fee") using the points from the destination where the points are used, and the sales promotion fee is sent to the issuer indicated by the issuer ID of the used points. a reward cycle step for partial or full benefit processing;
A point sales promotion circulation method comprising: The point sales promotion circulation method according to claim 1,
The reward cycling step includes:
a history management step of managing an ownership history of the points for each of the users;
Based on the possession history, a repeat history in which the user possessed the points issued by the use destination is obtained, and based on the repeat history, it is estimated whether or not the user is a repeat customer of the use destination. and an exception handling step of performing exception handling not to carry out the receipt processing of the sales promotion reward and the payment processing when the customer is presumed to be a repeat customer. The point sales promotion circulation method according to claim 1,
The reward cycling step includes:
When the user uses the points, the ownership ratio of the points owned by the user is obtained for each issuer, and the payment of the sales promotion reward is distributed to the issuers at the ratio of the ownership ratio, and the payment processing is performed. A point sales promotion circulation method characterized by comprising a ownership rate distribution step of performing The point sales promotion circulation method according to claim 3,
The point issuance step is capable of selecting, for each issuer, the issuance process of the points (hereinafter referred to as "individual points") whose use destination is specified to the issuer,
The point sales promotion circulation method, wherein the ownership ratio distribution step excludes the unique points from the calculation of the ownership ratio when the ownership ratio is calculated for each of the issuers. The point sales promotion circulation method according to claim 1,
The reward cycling step includes:
An appropriation ratio distribution step of obtaining an appropriation ratio of the points to be used for settlement of the points for each issuer, distributing the payment of the sales promotion reward to the issuer at the ratio of the appropriation ratio, and performing the payment processing. A point sales promotion circulation method characterized by comprising: The point sales promotion circulation method according to claim 1,
In the point issuing step, when the user performs payment processing to a business system (hereinafter referred to as "point issuing system"), an amount equivalent to the point points is received from the point issuing system. Holding by processing or prepayment processing, performing said issuing processing of said points to said user,
In the point settlement step, when the user applies the points to the payment processing of the business operator's system (hereinafter referred to as "point use destination system"), the equivalent of the applied point points is A point sales promotion circulation method, wherein the settlement processing of the points is performed by compensating the point usage destination system from the underwriting amount held from the point issuer system shown in FIG. A point sales promotion circulation program characterized by causing a computer system to execute the point sales promotion circulation method according to any one of claims 1 to 6. a point issuing unit that generates point data in which "point points" and "issuer ID unique to the issuer of said point points" are managed in response to payment by a user, and performs issuing processing to issue the points to said user; ,
a point settlement unit that performs settlement processing regarding the number of points used by the user, between the user where the points are used and the issuer indicated by the issuer ID of the points; ,
Receipt processing is performed to receive a sales promotion success fee (hereinafter referred to as a "sales promotion fee") using the points from the destination where the points are used, and the sales promotion fee is sent to the issuer indicated by the issuer ID of the used points. a reward circulation unit that performs partial or full benefit processing;
A point sales promotion circulation system comprising:

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