JP7223060B2 - Information processing device, information processing method and information processing program - Google Patents

Description

The present invention relates to an information processing device, an information processing method, and an information processing program.

2. Description of the Related Art Conventionally, techniques for suggesting objects such as clothing to a user are known. For example, there is known a technique for proposing an object that matches the user's body type based on the user's physical information.

JP 2020-144503 A

However, the conventional technology has not been able to promote service improvement in response to changes in the user's body shape.

The present application has been made in view of the above, and aims to promote improvement of services according to changes in the user's body shape.

An information processing apparatus according to the present application includes an acquisition unit that acquires information related to a user's purchase history, and based on the information related to the user's purchase history acquired by the acquisition unit, determines whether or not the body shape has changed by a predetermined threshold or more. and a providing unit for providing information for proposing registration of body type information when the body type is determined by the determining unit to have changed by a predetermined threshold value or more. .

According to one aspect of the embodiment, there is an effect that it is possible to promote service improvement according to changes in the user's body type.

FIG. 1 is a diagram illustrating a configuration example of an information processing system according to an embodiment. FIG. 2 is a diagram illustrating an example of information processing according to the embodiment; FIG. 3 is a diagram illustrating a configuration example of a terminal device according to the embodiment; FIG. 4 is a diagram illustrating a configuration example of an information processing apparatus according to the embodiment; FIG. 5 is a diagram illustrating an example of a purchase history storage unit according to the embodiment; 6 is a diagram illustrating an example of a user information storage unit according to the embodiment; FIG. FIG. 7 is a diagram illustrating a configuration example of a management server according to the embodiment; 8 is a diagram illustrating an example of a product information storage unit according to the embodiment; FIG. FIG. 9 is a flowchart illustrating an example of information processing according to the embodiment; FIG. 10 is a diagram illustrating an example of information processing according to the modification. FIG. 11 is a hardware configuration diagram showing an example of a computer that implements the functions of the information processing apparatus.

Embodiments for implementing an information processing apparatus, an information processing method, and an information processing program according to the present application (hereinafter referred to as "embodiments") will be described in detail below with reference to the drawings. The information processing apparatus, information processing method, and information processing program according to the present application are not limited to this embodiment. Also, in each of the following embodiments, the same parts are denoted by the same reference numerals, and overlapping descriptions are omitted.

(embodiment)
[1. Configuration of information processing system]
An information processing system 1 shown in FIG. 1 will be described. As shown in FIG. 1 , the information processing system 1 includes a terminal device 10 , an information processing device 100 and a management server 200 . The terminal device 10, the information processing device 100, and the management server 200 are communicably connected by wire or wirelessly via a predetermined communication network (network N). FIG. 1 is a diagram showing a configuration example of an information processing system 1 according to an embodiment. The information processing system 1 shown in FIG. 1 may include a plurality of terminal devices 10, a plurality of information processing devices 100, and a plurality of management servers 200. FIG.

The terminal device 10 is an information processing device used by a user. The terminal device 10 may be any device as long as it can implement the processing in the embodiments. Also, the terminal device 10 may be a device such as a smart phone, a tablet terminal, a notebook PC, a desktop PC, a mobile phone, or a PDA. The example shown in FIG. 2 shows a case where the terminal device 10 is a smart phone.

The terminal device 10 is, for example, a smart device such as a smartphone or a tablet, and is a mobile terminal device capable of communicating with an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). is. The terminal device 10 has a screen such as a liquid crystal display, which has a touch panel function. operation may be accepted.

In the example of FIG. 2, the terminal device 10 is used by user U11. Below, the terminal device 10 may be described as the user U11. That is, the user U11 can be read as the terminal device 10 below.

The information processing device 100 is an information processing device for realizing service improvement according to changes in the user's body shape, and is realized by, for example, a server device, a cloud system, or the like. For example, the information processing apparatus 100 has a function of determining changes in body shape based on information about the user's purchase history and providing information proposing registration (input) of body shape information. The information processing apparatus 100 is, for example, an information processing apparatus such as a PC or a WS (Work Station), and performs processing based on information transmitted via the network N from the management server 200 or the like.

The management server 200 is an information processing device that manages the online shopping mall, and is realized by, for example, a server device, a cloud system, or the like. For example, the management server 200 has a function of providing information on the user's purchase history in the electronic shopping mall (for example, items and sizes of purchased items). The management server 200 is, for example, an information processing device such as a PC or WS, and performs processing based on information transmitted via the network N from the terminal device 10 or the like.

Note that FIG. 1 shows a case where the terminal device 10, the information processing device 100, and the management server 200 are separate devices, but the terminal device 10, the information processing device 100, and the management server 200 may be integrated. . Any two of the terminal device 10, the information processing device 100, and the management server 200 may be integrated.

[2. Example of information processing]
In the following embodiments, for convenience of explanation, clothing will be described as an example of items purchased by the user, but the present invention is not limited to this example. As long as it is worn by the user and changes in size according to the body shape of the user, it is not limited to clothing, and may be of any type. For example, it may be jewelry such as a ring. Further, in the following embodiment, it is assumed that one user is associated with one registered account in a predetermined online shopping mall managed by the management server 200, but the present invention is not limited to this example. Processing when multiple users are associated with one registered account will be described later in a modified example.

FIG. 2 is a diagram showing an example of information processing of the information processing system 1 according to the embodiment. In FIG. 2, it is assumed that a proposal is made to the user U11 via the terminal device 10. In FIG.

The information processing device 100 acquires information on the purchase history of the user U11 (step S101). Note that the information processing apparatus 100 may acquire information regarding the purchase history of the user U11 in any manner. FIG. 2 shows a case where the information processing apparatus 100 acquires information on the purchase history of the user U11 from the management server 200, but the present invention is not limited to this example.

In FIG. 2, the information processing apparatus 100 acquires purchase history information KRD11, which is information related to the purchase history of purchases made by the user U11 at a predetermined online shopping mall. Here, the purchased item identified by the purchase history ID “KR11” is “AA1 T-shirt”, the size is “M”, and the purchase time is “15:00 on August 30, 2020”. , and the target user attributes are "adult" and "male".

The information processing device 100 determines changes in the body shape of the user U11 from changes in the information on purchased items based on the purchase history information KRD11 (step S102). In FIG. 2, since the size of the item purchased by user U11 has changed from 'M' to 'L', information processing apparatus 100 determines that the change in size from 'M' to 'L' is predetermined. It is determined whether or not it is equal to or greater than a predetermined threshold value. The information processing apparatus 100 determines that the body shape of the user U11 has changed when it is determined that the difference is equal to or greater than a predetermined threshold. Of course, the information processing apparatus 100 may determine the body shape change based on a comparison with the size of the product estimated to be purchased by the user U11. FIG. 2 illustrates the process when the size of the product estimated to be purchased by the user U11 is different from the size of the product purchased most recently by the user U11.

Based on the purchase history information KRD11, the information processing apparatus 100 determines whether or not the body shape has changed by a predetermined threshold value or more based on comparison with past body shape information. The information processing apparatus 100 determines whether or not the body shape has changed by a predetermined threshold or more, based on the information regarding the change in the size of the purchased item. For example, when "M" changes to "L", the information processing apparatus 100 determines that the change is less than a predetermined threshold, and when "M" changes to "XL", determines that the change is greater than or equal to the predetermined threshold. You may In FIG. 2, processing described later will be described assuming that the information processing apparatus 100 determines that the change has occurred by a predetermined threshold or more.

The information processing apparatus 100 provides information for proposing registration of body type information when it is determined that the body type has changed by a predetermined threshold or more (step S103). Note that the information processing apparatus 100 accesses the management server 200 to acquire information about the items and sizes of items purchased by the user U11 in the online shopping mall, and compares the sizes of the items. , the size information may be corrected to determine body shape change. For example, the information processing apparatus 100 may correct the information regarding the size to information based on a predetermined standard, and determine the body shape change.

The screen UI11 is an example of a UI screen that proposes registration of body type information. The screen UI 11 is displayed based on information provided from the information processing device 100 . The screen UI11 includes an image PI11. The image PI11 is an image of a product IT11 that is estimated to be purchased by the user U11 at a predetermined online shopping mall. The image PI11 is, for example, an image provided from the management server 200 that manages a predetermined electronic shopping mall.

Here, the information processing apparatus 100 presumes that the user U11 is going to purchase the product IT11 in the M size. On the screen UI11, while displaying the image PI11, based on the purchase history information KRD11, since the size is different from the size of the item recently purchased by the user U11 (for example, the item is "AA4 T-shirt"), the message "Purchase M size now" is displayed. I'm trying to, but the L size fits better." is displayed. In this way, when it is estimated that the user intends to purchase an item of a size different from the size corresponding to the size of the item to be purchased, the information processing apparatus 100 proposes purchase of a size corresponding to the size of the item to be purchased. may be processed. It should be noted that the items and sizes that the user U11 is considering purchasing may be estimated in any way. It may be performed based on search information or the like.

The screen UI11 has a registration item RT11 for the user U11 to register body type information. On the screen UI11, since the size is different from the size of the item recently purchased by the user U11, based on the determination result of the information processing apparatus 100, a suggestion such as "Would you like to register your current body type information?" is displayed. Then, it is assumed that user U11's body type information is registered by inputting to registration item RT11. The body type information to be input in the registration item RT11 is not limited to detailed information indicated by numerical values such as height and weight. .

When user U11 registers body type information in registration item RT11, information processing apparatus 100 may provide information for proposing products and services suitable for the registered body type information. In this way, the information processing apparatus 100 can prompt the user U11 to register body type information according to changes in the information regarding the product that the user U11 intends to purchase, so that the product or service to be proposed can be changed dynamically. . In other words, the information processing apparatus 100 proposes registration of body type information in order to improve the accuracy of dynamically proposed changes in products and services. Note that the information processing apparatus 100 is not limited to being applied to a service that proposes purchase of products or the like provided in an electronic shopping mall, and may be applied to a service that proposes purchase of used clothes or the like, for example.

In the above-described embodiment, the information processing apparatus 100 may determine a change in body shape in consideration of user U11's preference information. For example, a user may have preferences such as tight-fitting sweatshirts, loose-fitting sweatshirts, or normal sweatshirts. In this way, the user may have a preference type (for example, size preferences) for each piece of clothing. In order to take into consideration the preference information of user U11, information processing apparatus 100 estimates preference information of user U11 based on user U11's evaluation of the size of the purchased item, and selects a size different from the size based on the estimated preference information. If it is presumed that the user has attempted to purchase a product, a change in body shape may be determined. Note that the user U11's evaluation of the size of the purchased product may be obtained in any way. may be obtained. Also, the evaluation may be for each piece of clothing, or may be for each part of the clothing (for example, in the case of pants, the waist circumference is tight).

In the above-described embodiment, the information processing apparatus 100 may determine a change in body shape in consideration of attribute information (for example, age and gender) of the user U11. The information processing apparatus 100 specifies the attribute information of the user U11 in order to take into consideration the attribute information of the user U11, and when it is estimated that the user intends to purchase a product having a size different from the size based on the specified attribute information. may determine body shape change. Note that the attribute of the user U11 may be specified in any manner, for example, it may be specified based on registration information registered by the user U11 with respect to a predetermined electronic shopping mall.

In the above-described embodiment, the information processing apparatus 100 may determine a change in body shape in consideration of physical information of the current user U11. The information processing apparatus 100 acquires the physical information measurement result of the user U11 in order to take into account the current physical information of the user U11, and attempts to purchase a product with a size different from the size based on the acquired physical information measurement result. If it is estimated that the body shape has changed, the body shape change may be determined. The physical information measurement result of the user U11 may be obtained in any way, for example, the user U11 wears a physical information measurement unit that can measure the details of the physical information of the user U11. be good.

The information processing apparatus 100 is related to proposals for products that the user U11 is presumed to be considering purchasing, based on the purchase history and evaluation information held by the online shopping mall, and the current physical information of the user U11. It can help improve the solution.

In the above-described embodiment, when it is determined that the user U11 has registered the body type information as a result of the response to the proposal to register the body type information to the user U11, the information processing apparatus 100 can be used in the predetermined online shopping mall. Processing may be performed to award possible points. For example, the information processing apparatus 100 may provide the management server 200 with information indicating that the user U11 has registered body type information, and the management server 200 may perform a process of giving points that can be used in a predetermined online shopping mall. good. In addition, when the user U11 has registered a target body shape on a predetermined online shopping mall, the information processing apparatus 100 performs processing for preferentially giving points as the user U11 approaches the target body shape. may be performed. It should be noted that the body shape targeted by user U11 is not limited to one registered on a predetermined online shopping mall. Further, the information processing apparatus 100 may provide the user U11 with information regarding the privilege of points that are given when body type information is registered. For example, the screen UI 11 may include information about the benefits of points given when body type information is registered. In this way, the information processing apparatus 100 may perform processing for giving points that can be used on the electronic shopping mall, which are given by the user U11 periodically inputting body type information, for example.

In the above-described embodiment, the information processing apparatus 100 may determine a change in body shape of the user U11 based on a tendency of change in information regarding purchased items. For example, the information processing apparatus 100 may determine a change in body shape based on a comparison between the size of the product estimated to be purchased by the user U11 and the tendency of the size of the product purchased by the user U11. At this time, the information processing apparatus 100 may identify the tendency of the sizes of the most recently purchased items of the user U11 based on the information regarding the purchased items purchased during a predetermined period such as this year or last month. For example, if the average size of items purchased last year is M and the average size of items purchased this year is L, the information processing apparatus 100 changes the size from M to L from last year to this year. has changed, and it may be specified that the current tendency of the size of purchases by the user U11 is L.

[3. Configuration of terminal device]
Next, the configuration of the terminal device 10 according to the embodiment will be described using FIG. FIG. 3 is a diagram showing a configuration example of the terminal device 10 according to the embodiment. As shown in FIG. 3 , the terminal device 10 has a communication section 11 , an input section 12 , an output section 13 and a control section 14 .

(Communication unit 11)
The communication unit 11 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 11 is connected to a predetermined network N by wire or wirelessly, and transmits and receives information to and from the information processing apparatus 100 and the like via the predetermined network N.

(Input unit 12)
The input unit 12 receives various operations from the user. In the example shown in FIG. 2, various operations from user U11 are accepted. For example, the input unit 12 may receive various operations from the user through the display surface using a touch panel function. The input unit 12 may also receive various operations from buttons provided on the terminal device 10 or from a keyboard or mouse connected to the terminal device 10 .

(Output unit 13)
The output unit 13 is a display screen of a tablet terminal realized by, for example, a liquid crystal display or an organic EL (Electro-Luminescence) display, and is a display device for displaying various information. For example, the output unit 13 displays information transmitted from the information processing device 100 .

(control unit 14)
The control unit 14 is, for example, a controller, and a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like stores various programs stored in a storage device inside the terminal device 10 into a RAM (Random Access Memory). ) as a work area. For example, the various programs include application programs installed in the terminal device 10 . For example, the various programs include an application program for displaying information transmitted from the information processing apparatus 100 . Also, the control unit 14 is implemented by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 3, the control unit 14 has a receiving unit 141 and a transmitting unit 142, and implements or executes the information processing operation described below.

(Receiver 141)
The receiving unit 141 receives various information. The receiving unit 141 receives various information from an external information processing device. The receiving unit 141 receives various information from other information processing devices such as the information processing device 100 . For example, the receiving unit 141 receives information for proposing registration of body type information.

(Sending unit 142)
The transmission unit 142 transmits various types of information to an external information processing device. The transmission unit 142 transmits various types of information to other information processing devices such as the information processing device 100 . For example, the transmission unit 142 transmits body type information input by the user.

[4. Configuration of Information Processing Device]
Next, the configuration of the information processing apparatus 100 according to the embodiment will be described using FIG. FIG. 4 is a diagram illustrating a configuration example of the information processing apparatus 100 according to the embodiment. As shown in FIG. 4, the information processing apparatus 100 has a communication section 110, a storage section 120, and a control section . The information processing apparatus 100 has an input unit (for example, a keyboard, a mouse, etc.) that receives various operations from the administrator of the information processing apparatus 100, and a display unit (for example, a liquid crystal display, etc.) for displaying various information. You may

(Communication unit 110)
The communication unit 110 is implemented by, for example, a NIC. The communication unit 110 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the terminal device 10 and the like via the network N.

(storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM or flash memory, or a storage device such as a hard disk or an optical disk. As shown in FIG. 4 , storage unit 120 has purchase history storage unit 121 and user information storage unit 122 .

The purchase history storage unit 121 stores information on the purchase history of the user. For example, the purchase history storage unit 121 stores information about the purchase history of purchases made at a predetermined online shopping mall managed by the management server 200 . Here, FIG. 5 shows an example of the purchase history storage unit 121 according to the embodiment. As shown in FIG. 5, the purchase history storage unit 121 has items such as "purchase history ID", "user ID", "item", "size", "purchase time", and "target attribute".

"Purchase history ID" indicates identification information for identifying a purchase history. "User ID" indicates identification information for identifying a user. "Item" indicates the item of the purchased item. "Size" indicates the size of the purchased item. "Purchase time" indicates the time when the purchase item was purchased. "Target attribute" indicates a user attribute targeted by the purchased item.

That is, in FIG. 5, the user who made the purchase identified by the purchase history ID "KR11" is "U11", the item purchased is "AA1 T-shirt", the size is "M", An example in which the purchase time is “15:00 on August 30, 2020” and the target attribute is “adult/male” is shown.

The user information storage unit 122 stores user information. For example, the user information storage unit 122 stores evaluation information of the purchased item evaluated by the user, attribute information of the user, and information on the physical information measurement result of the user. Here, FIG. 6 shows an example of the user information storage unit 122 according to the embodiment. As shown in FIG. 6, the user information storage unit 122 has items such as "user ID", "user information 1", "user information 2", and "user information 3".

"User ID" indicates identification information for identifying a user. “User information 1” indicates user evaluation information. In the example shown in FIG. 6, conceptual information such as "user information 1#11" and "user information 1#12" is stored in "user information 1". Information on combinations with evaluations (for example, purchased item A/evaluation 5) and the like are stored. "User information 2" indicates user attribute information. In the example shown in FIG. 6, conceptual information such as "user information 2 #11" and "user information 2 #12" is stored in "user information 2". and information about preferences (for example, age 40/male/likes loose-fitting sweatshirts). "User information 3" indicates the physical information measurement result of the user. In the example shown in FIG. 6, conceptual information such as "user information 3 #11" and "user information 3 #12" is stored in "user information 3", but in reality, shoulder width, waist width, and so on are stored. Information about is stored.

That is, in FIG. 6, the evaluation information of the user identified by the user ID "U11" is "user information 1#11", the attribute information is "user information 2#11", and the physical information measurement result is "user Information 3#11” is shown.

(control unit 130)
The control unit 130 is a controller, and is realized by, for example, executing various programs stored in a storage device inside the information processing apparatus 100 using a RAM as a work area by a CPU, MPU, or the like. Also, the control unit 130 is a controller, and is implemented by an integrated circuit such as an ASIC or FPGA, for example.

As shown in FIG. 4, the control unit 130 includes an acquisition unit 131, an estimation unit 132, a determination unit 133, a specification unit 134, and a provision unit 135, and implements the information processing operation described below. or run. Note that the internal configuration of the control unit 130 is not limited to the configuration shown in FIG. 4, and may be another configuration as long as it performs information processing to be described later.

(Acquisition unit 131)
Acquisition unit 131 acquires various types of information. Acquisition unit 131 acquires various types of information from an external information processing device. The acquisition unit 131 acquires various types of information from other information processing devices such as the management server 200 .

Acquisition unit 131 acquires various types of information from storage unit 120 . Acquisition unit 131 acquires various types of information from purchase history storage unit 121 and user information storage unit 122 . The acquisition unit 131 also stores the acquired various information in the storage unit 120 . Acquisition unit 131 stores various information in purchase history storage unit 121 and user information storage unit 122 .

Acquisition unit 131 acquires information about a user's purchase history. For example, the acquisition unit 131 acquires information related to a purchase history of purchases made at a predetermined online shopping mall.

The acquisition unit 131 acquires user evaluation information. For example, the acquisition unit 131 acquires evaluation information for a purchase item purchased at a predetermined online shopping mall.

The acquisition unit 131 acquires user attribute information. For example, the acquisition unit 131 acquires attribute information registered on a predetermined online shopping mall.

Acquisition unit 131 acquires the physical information of the user. For example, the acquisition unit 131 acquires physical information measurement results actually measured via the physical information measuring means.

When multiple users are associated with one account, the acquisition unit 131 acquires information related to purchase histories for multiple users associated with one account. In addition, the acquisition unit 131 acquires, for each user of the plurality of users, information related to the purchase history of purchases made for one of the plurality of users.

(Estimation unit 132)
The estimation unit 132 estimates a product that the user is considering purchasing on a predetermined online shopping mall, based on predetermined information such as user operation information, browsing information, and search information.

The estimation unit 132 estimates the user's preference information based on the user's evaluation information on the purchased item.

The estimating unit 132 estimates a change or a tendency of change in the information about the user's purchases based on the information about the purchase history.

When multiple users are associated with one account, the estimation unit 132 may estimate a user attribute for each of the multiple users. In addition, the estimation unit 132 may estimate relationships among multiple users, such as family composition, based on the estimation results.

(Determination unit 133)
The determination unit 133 determines whether or not the body shape has changed by a predetermined threshold value or more, based on the purchase history information acquired by the acquisition unit 131 . For example, the determination unit 133 determines a change in the user's body shape from a change or a tendency of change in information on purchased items. To give a specific example, the determination unit 133 determines that when the size of the purchased item included in the purchase history has increased by two ranks (for example, from M to XL size, from S to L size), the body shape is a predetermined size. It is determined that the change is greater than or equal to the threshold. Further, when it is determined that the body type has changed by a predetermined threshold or more, the determination unit 133 determines to provide information for proposing registration of body type information.

The determination unit 133 may determine whether or not multiple users are associated with one account. Further, when a plurality of users are associated with one account, the determination unit 133 may determine body shape change for each of the plurality of users.

(Specifying unit 134)
The identifying unit 134 identifies products and services that match the current user's body type. For example, when the determining unit 133 determines that the body shape has changed by a predetermined threshold or more, the specifying unit 134 specifies a product or service suitable for the current user's body shape. Also, for example, the identifying unit 134 identifies products and services that match the current user's body type based on the response to the suggestion of body type information provided by the providing unit 135, which will be described later.

The identifying unit 134 identifies user attribute information based on attribute information registered on a predetermined online shopping mall.

When multiple users are associated with one account, the identifying unit 134 selects one of the multiple users to be determined by the determining unit 133 based on the attribute of purchased items included in the purchase history associated with one account. user may be identified.

(Providing unit 135)
The provision unit 135 provides information for proposing registration of body type information when it is determined that the body shape has changed by a predetermined threshold value or more based on the determination result of the determination unit 133 . Also, the providing unit 135 provides information on the product or service specified by the specifying unit 134 .

[5. Management server configuration]
Next, the configuration of the management server 200 according to the embodiment will be described using FIG. FIG. 7 is a diagram showing a configuration example of the management server 200 according to the embodiment. As shown in FIG. 7 , the management server 200 has a communication section 210 , a storage section 220 and a control section 230 . The management server 200 has an input unit (for example, keyboard, mouse, etc.) for receiving various operations from the administrator of the management server 200, and a display unit (for example, liquid crystal display, etc.) for displaying various information. good too.

(Communication unit 210)
The communication unit 210 is implemented by, for example, a NIC. The communication unit 210 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the information processing apparatus 100 and the like via the network N.

(storage unit 220)
The storage unit 220 is realized by, for example, a semiconductor memory device such as a RAM or flash memory, or a storage device such as a hard disk or an optical disk. As shown in FIG. 7 , the storage unit 120 has a purchase history storage unit 221 , a user information storage unit 222 and a product information storage unit 223 .

Purchase history storage unit 221 stores the same information as purchase history storage unit 121 . Therefore, the description is omitted.

User information storage unit 222 stores the same information as user information storage unit 122 . Therefore, the description is omitted.

The product information storage unit 223 stores product information. For example, the merchandise information storage unit 223 stores information about merchandise that can be purchased at a predetermined online shopping mall managed by the management server 200 . Here, FIG. 8 shows an example of the product information storage unit 223 according to the embodiment. As shown in FIG. 8, the product information storage unit 223 has items such as "product ID", "item", "size", and "target attribute".

"Product ID" indicates identification information for identifying the product. "Item" indicates the item of the product. "Size" indicates the size of the product. "Target attribute" indicates a user attribute targeted by the product.

That is, FIG. 8 shows an example in which the item of the product identified by the product ID "IT11" is "AA1 T-shirt", the size is "M", and the target attribute is "adult/male".

(control unit 230)
The control unit 230 is a controller, and is realized by, for example, executing various programs stored in a storage device inside the management server 200 using a RAM as a work area by a CPU, MPU, or the like. Also, the control unit 230 is a controller, and is implemented by an integrated circuit such as an ASIC or FPGA, for example.

As shown in FIG. 8, the control unit 230 has an acquisition unit 231 and a provision unit 232, and implements or executes the information processing operation described below. Note that the internal configuration of the control unit 230 is not limited to the configuration shown in FIG. 8, and may be another configuration as long as it performs information processing described later.

(Acquisition unit 231)
The acquisition unit 231 acquires information about a user's purchase history in a predetermined online shopping mall managed by the management server 200 . For example, when it is estimated that the user is considering purchasing an item in a predetermined online shopping mall, the acquiring unit 231 acquires information related to a product purchased in the past.

(Providing unit 232)
The providing unit 232 provides information on the purchase history of the user. Also, the providing unit 232 provides user information. In addition, the providing unit 232 provides information on products that the user is presumed to be considering purchasing.

[6. Information processing flow]
Next, the procedure of information processing by the information processing system 1 according to the embodiment will be described with reference to FIG. 9 . FIG. 9 is a flow chart showing the procedure of information processing by the information processing system 1 according to the embodiment.

As shown in FIG. 9, the information processing device 100 acquires information on the purchase history of the user (step S201).

The information processing apparatus 100 determines whether or not the body shape has changed by a predetermined threshold or more based on the acquired information on the purchase history of the user (step S202).

When the information processing apparatus 100 determines that the body shape has changed by a predetermined threshold or more (step S202; YES), the information processing apparatus 100 provides information for proposing registration of body shape information (step S203).

On the other hand, when it is determined that the body shape has not changed by the predetermined threshold or more (step S202; NO), the information processing apparatus 100 ends the information processing.

[7. Modification]
The information processing system 1 according to the above-described embodiments may be implemented in various different forms other than the above-described embodiments. Therefore, other embodiments of the information processing system 1 will be described below.

(When multiple users are associated with one account)
In the above embodiment, one user is associated with one registered account in a predetermined online shopping mall managed by the management server 200, but the present invention is not limited to this example. Specifically, in the above embodiment, multiple users may be associated with one registered account. For example, when a user has a family, it is assumed that the user purchases products for the family (for example, the user's children). In the following, a description will be given of processing when multiple users are associated with one registered account in a predetermined online shopping mall managed by the management server 200. FIG. Note that descriptions similar to those in FIG. 2 will be omitted as appropriate.

In FIG. 10, a proposal is made to user U11 via terminal device 10. User U11 who has an account has family FA11 of user U12 and user U13, and user U11's account includes user U12 and user U13. It is assumed that the user U13 is also linked. User U12 is the spouse of user U11, and user U13 is the child of user U11. In the following, for convenience of explanation, a case where one account is associated with three users will be explained, but the number of users is not limited to this example, and the number of multiple users is not particularly limited.

The information processing apparatus 100 acquires information on purchase histories for multiple users (U11 to U13) associated with one account (step S301). In FIG. 10, the information processing apparatus 100 acquires purchase history information KRD12, which is information related to the purchase history of purchases made by the user U11 at a predetermined online shopping mall. The purchase history information KRD12 includes the purchase history of purchases made by the user U11 for the users U12 and U13.

The information processing apparatus 100 determines a change in body shape of the users U11 to U13 based on the purchase history information KRD12 based on the change in the size of the purchased item. Specifically, the identification unit 134 identifies a user among the users U11 to U13 who is subject to body shape change determination based on the attributes of purchased items included in the purchase history information KRD12 (step S302). . For example, among the users U11 to U13, only the user U12 is female, and therefore, the specifying unit 134 specifies the user U12 as the determination target when a product for women is purchased. Further, for example, the specifying unit 134 specifies the user U13 as a determination target when a product for children is purchased because only the user U13 is a child among the users U11 to U13.

The identifying unit 134 identifies, from the purchase history information KRD12, purchased items corresponding to the attribute of the user identified as the body shape change determination target (step S303). For example, when the user identified as the object of body shape change determination is the user U13, the identification unit 134 identifies products for children from the purchase history information KRD12.

The determining unit 133 determines whether or not the body shape of the identified user has changed by a predetermined threshold value or more, based on the purchase history information for the user identified by the identifying unit 134 (step S304). For example, when a product for children is purchased, the determination unit 133 compares the information regarding the size of the product with the information regarding the size of the previously purchased product presumed to have been purchased for the user U13. Based on this, a change in body shape of the user U13 is determined.

To give a specific example, the identifying unit 134 identifies, from the purchase history information KRD12, purchase items for children with purchase history IDs “KR22” and “KR28”. Then, the estimation unit 132 estimates that the items purchased with the purchase history IDs “KR22” and “KR28” are items purchased for the user U13. Then, the determination unit 133 compares the information about the size of the purchased items with the purchase history IDs “KR22” and “KR28”, and determines whether or not the physical shape of the user U13 has changed by a predetermined threshold or more. In FIG. 10, since the size of the item purchased by the user U13 has changed from "130" to "140", the determination unit 133 determines that the size of the item purchased by the user U13 has changed from "130" to "140". It is determined that the body shape of U13 has increased.

The providing unit 135 provides information for proposing registration of the body type information of the user U13 based on the determination result by the determining unit 133 (step S305).

The screen UI12 is an example of a UI screen that proposes registration of the body type information of the user U13. The screen UI 12 is displayed based on information provided from the information processing device 100 . The screen UI21 includes an image PI21. The image PI21 is an image of a product IT21 that is estimated to be purchased by the user U11 for the user U13 at a predetermined online shopping mall. The image PI21 is, for example, an image provided from the management server 200 that manages a predetermined electronic shopping mall.

Here, the information processing apparatus 100 presumes that the user U11 is going to purchase the product IT21 in size 150. FIG. On the screen UI12, while displaying the image PI21, based on the purchase history information KRD12, since the size is different from the size of the item purchased by the user U11 for the user U13 most recently (for example, the item is "BB4 T-shirt"), " I'm about to buy size 150, but size 140 fits your child's body better."

The screen UI12 has a registration item RT21 for the user U11 to register the body type information of the user U13. On the screen UI12, since the size is different from the size of the most recently purchased item for the user U13 of the user U11, based on the determination result of the information processing device 100, the user may ask, "Would you like to register your child's current body type information?" View suggestions. Then, it is assumed that user U11 makes an input in registration item RT21 to register the body type information of user U13.

When user U11 registers body type information of user U13 in registration item RT21, information processing apparatus 100 provides information for proposing products and services suitable for the registered body type information of user U13. may

In the modified example above, for convenience of explanation, the case where the family FA11 of the user U11 has only one child has been explained, but a case where the family FA11 has a plurality of children is also assumed. For example, when there are two or more children who are close in age and of the same sex. In this case, the identifying unit 134 may identify the user whose body shape change is to be determined based on information (for example, registration) received in advance from the user U11, for example. For example, the user U11 associates the purchase item included in the purchase history with the user who is the subject of the purchase item in advance. You may specify the user who becomes. Note that the association is not limited to being defined by the user U11, and may be defined in any way.

Note that in the above modified example, multiple users may be linked to one account based on information received from user U11, but this is not the only example. For example, the estimating unit 132 estimates the family structure of the user U11 based on the information about purchased items included in the purchase history information KRD12, and estimates the user attributes of the estimated multiple users. You may also associate with Specifically, when the user U11 has purchased three products with different target attributes, the estimating unit 132 estimates that the user U11 has a family of three people, and based on each target attribute, , and by estimating the attributes of the three estimated users, the estimated three users and the three products may be associated with each other.

[8. effect〕
As described above, the information processing apparatus 100 according to the embodiment has the acquisition unit 131 , the determination unit 133 and the provision unit 135 . Acquisition unit 131 acquires information about a user's purchase history. The determination unit 133 determines whether or not the body shape has changed by a predetermined threshold value or more, based on the information on the purchase history of the user acquired by the acquisition unit 131 . The provision unit 135 provides information for proposing registration of body type information when the determination unit 133 determines that the body type has changed by a predetermined threshold or more.

As a result, the information processing apparatus 100 according to the embodiment can prompt the user to register body type information in accordance with changes in the information regarding the product the user is about to purchase, thereby promoting the improvement of services according to changes in the user's body type. be able to. In addition, the information processing apparatus 100 according to the embodiment can thereby promote improvement in accuracy regarding changes in dynamically proposed products and services.

In addition, the determination unit 133 determines changes in body shape based on the user's purchase history provided by a server that manages a predetermined online shopping mall. The providing unit 135 also provides information for proposing registration of body type information based on the body type change determination, which is information for providing the body type information to the server.

As a result, the information processing apparatus 100 according to the embodiment can appropriately manage information related to the user's purchase history, and thus can promote service improvement according to changes in the user's body shape.

Further, the determination unit 133 determines whether or not the body shape has changed by a predetermined threshold value or more based on the comparison with the size of the purchased product purchased by the user in the past.

As a result, the information processing apparatus 100 according to the embodiment can appropriately determine a change in body shape, and thus can promote improvement of services according to the change in the user's body shape.

Further, when it is estimated that the user tried to purchase a size different from the size based on the user's preference information estimated based on the user's evaluation of the size of the purchased item, the determination unit 133 determines that the body shape is equal to or greater than a predetermined threshold. determine that it has changed.

As a result, the information processing apparatus 100 according to the embodiment can determine a change in body shape by taking into account the preference information, and thus can promote improvement of the service according to the change in the user's body shape.

Further, when it is estimated that the user tried to purchase a size different from the size based on the user's attribute information, the determination unit 133 determines that the body shape has changed by a predetermined threshold or more.

As a result, the information processing apparatus 100 according to the embodiment can determine a change in body shape by taking attribute information into consideration, thereby promoting improvement of services according to changes in the user's body shape.

In addition, the providing unit 135 purchases a product having a size different from the size corresponding to the size of the purchased product based on the information regarding the size of the purchased product and the information regarding the size of the product that the user is presumed to purchase. When it is presumed that the customer tried to purchase the item, information is provided for suggesting purchase of a size corresponding to the size of the item to be purchased.

As a result, the information processing apparatus 100 according to the embodiment can correct the sizes of the products and appropriately perform the comparison, thereby promoting the improvement of the service according to the change of the user's physical shape.

In addition, the providing unit 135 provides, as a result of a response to the proposal, information related to points that are awarded when the user registers body type information and that can be used in a predetermined online shopping mall.

As a result, the information processing apparatus 100 according to the embodiment can obtain points by registering the body type information, thereby promoting an improvement in motivation for registering the body type information.

The providing unit 135 also provides, based on the registration of the user's body type information, information relating to a benefit in which points are increased as the user approaches a predetermined target body type.

As a result, the information processing apparatus 100 according to the embodiment can obtain more points as the body shape becomes closer to the target. Therefore, the information processing apparatus 100 according to the embodiment can increase the motivation for registering the body shape information such as regularly registering the body shape information. can be promoted.

In addition, the acquisition unit 131 acquires information on purchase histories for multiple users associated with one account. Further, the information processing apparatus 100 according to the embodiment identifies one user to be judged by the judgment unit 133 among the plurality of users based on the attribute of purchased items included in the purchase history associated with one account. It further has a specific part. Further, the determination unit 133 determines whether or not the body shape of the one user has changed by a predetermined threshold value or more, based on the information regarding the purchase history for the one user identified by the identification unit 134 . Further, the providing unit 135 provides information for proposing registration of body type information of one user based on the determination result of the determination unit 133 .

As a result, the information processing apparatus 100 according to the embodiment can determine changes in body shape of each user without having an account for all users. Service improvement can be promoted.

In addition, the identifying unit 134 identifies one user to be determined based on a comparison between the attribute of multiple users estimated based on the purchase history associated with one account and the attribute of the purchased item.

As a result, the information processing apparatus 100 according to the embodiment can improve the accuracy of specifying a user whose body shape change is to be determined, so that the service for each user included in the account can be improved according to the user's body shape change. can promote

[9. Hardware configuration]
Also, the terminal device 10, the information processing device 100, and the management server 200 according to the embodiments described above are implemented by, for example, a computer 1000 configured as shown in FIG. FIG. 11 is a hardware configuration diagram showing an example of a computer that implements the functions of the terminal device 10, the information processing device 100, and the management server 200. As shown in FIG. Computer 1000 has CPU 1100 , RAM 1200 , ROM 1300 , HDD 1400 , communication interface (I/F) 1500 , input/output interface (I/F) 1600 and media interface (I/F) 1700 .

The CPU 1100 operates based on programs stored in the ROM 1300 or HDD 1400 and controls each section. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. Communication interface 1500 receives data from another device via a predetermined communication network, sends the data to CPU 1100, and transmits data generated by CPU 1100 to another device via a predetermined communication network.

The CPU 1100 controls output devices such as displays and printers, and input devices such as keyboards and mice, through an input/output interface 1600 . CPU 1100 acquires data from an input device via input/output interface 1600 . CPU 1100 also outputs the generated data to an output device via input/output interface 1600 .

Media interface 1700 reads programs or data stored in recording medium 1800 and provides them to CPU 1100 via RAM 1200 . CPU 1100 loads such a program from recording medium 1800 onto RAM 1200 via media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or a PD (Phase change rewritable disc), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. etc.

For example, when the computer 1000 functions as the terminal device 10, the information processing device 100, and the management server 200 according to the embodiment, the CPU 1100 of the computer 1000 executes a program loaded on the RAM 1200 to control the control units 14 and 130. and 230 functions. CPU 1100 of computer 1000 reads these programs from recording medium 1800 and executes them, but as another example, these programs may be obtained from another device via a predetermined communication network.

[10. others〕
Further, among the processes described in the above embodiments, all or part of the processes described as being automatically performed can be manually performed, or the processes described as being performed manually can be performed manually. All or part of this can also be done automatically by known methods. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

Also, each component of each device illustrated is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution and integration of each device is not limited to the one shown in the figure, and all or part of them can be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

Further, the embodiments described above can be appropriately combined within a range that does not contradict the processing contents.

As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to carry out the invention in other forms with modifications.

Also, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit can be read as acquisition means or an acquisition circuit.

1 information processing system 10 terminal device 11 communication unit 12 input unit 13 output unit 14 control unit 100 information processing device 110 communication unit 120 storage unit 121 purchase history storage unit 122 user information storage unit 130 control unit 131 acquisition unit 132 estimation unit 133 determination Part 134 Identification Part 135 Provision Part 141 Reception Part 142 Transmission Part 200 Management Server 210 Communication Part 220 Storage Part 221 Purchase History Storage Part 222 User Information Storage Part 223 Merchandise Information Storage Part 230 Control Part 231 Acquisition Part 232 Provision Part N Network

Claims (12)

an acquisition unit that acquires information about a user's purchase history;
a determination unit that determines whether or not the body shape has changed by a predetermined threshold or more based on the information on the purchase history of the user acquired by the acquisition unit;
a provision unit that provides information for proposing registration of body type information when the determination unit determines that the body type has changed by a predetermined threshold or more;
An information processing device comprising: The determination unit is
determining changes in body shape based on the purchase history of the user provided from a server that manages a predetermined online shopping mall;
The providing unit
2. The apparatus according to claim 1, wherein information for proposing registration of said body type information, said information for providing said body type information to said server, is provided based on said body type change determination. Information processing equipment. The determination unit is
3. The information processing apparatus according to claim 1, wherein it is determined whether or not the body shape has changed by a predetermined threshold value or more, based on a comparison with the size of an item purchased by the user in the past. The determination unit is
If it is estimated that the user tried to purchase a size different from the size based on the user's preference information estimated based on the user's evaluation of the size of the purchased item, it is determined that the body shape has changed by a predetermined threshold or more. The information processing apparatus according to claim 3, characterized in that: The determination unit is
An attempt is made to purchase a size different from the size estimated to be appropriate for the user based on the attribute information of the user and information in which the correspondence between attributes and sizes estimated to be appropriate for the attribute is predetermined. 5. The information processing apparatus according to claim 3, wherein, when it is estimated, it is determined that the body shape has changed by a predetermined threshold or more. The providing unit
An attempt was made to purchase a product of a size different from the size corresponding to the size of the purchased product based on information on the size of the purchased product and information on the size of the product estimated to be purchased by the user. 6. The information processing apparatus according to any one of claims 3 to 5, wherein when it is presumed that the size of the item to be purchased is estimated to be, information for proposing purchase of a size corresponding to the size of the item to be purchased is provided. The providing unit
2. As a result of the response to the proposal, information relating to benefits of points that can be used in a predetermined online shopping mall, which is points given when the user registers body type information, is provided. 7. The information processing device according to any one of 1 to 6. The providing unit
8. The method according to claim 7, wherein, based on the registration of the body type information of the user, the information regarding the benefit is provided in which the points are increased as the user approaches a predetermined target body type. Information processing equipment. The acquisition unit
Acquire information on purchase history for multiple users associated with one account,
further comprising a specifying unit that specifies one of the plurality of users to be judged by the judging unit based on attributes of purchased items included in the purchase history associated with the one account;
The determination unit
Determining whether or not the body shape of the one user has changed by a predetermined threshold or more based on the information related to the purchase history for the one user specified by the specifying unit;
The providing unit
The information processing apparatus according to any one of claims 1 to 8, wherein information for proposing registration of the one user's body type information is provided based on the determination result of the determination unit. The identification unit
The one user to be judged is specified based on a comparison between the attribute of the plurality of users estimated based on the purchase history associated with the one account and the attribute of the purchased item. 10. The information processing device according to 9. A computer-executed information processing method comprising:
an obtaining step of obtaining information about the purchase history of the user;
a determination step of determining whether or not the body shape has changed by a predetermined threshold value or more based on the information about the purchase history of the user acquired by the acquisition step;
a providing step of providing information for proposing registration of body type information when the determination step determines that the body type has changed by a predetermined threshold or more;
An information processing method comprising: an acquisition procedure for acquiring information about a user's purchase history;
a determination procedure for determining whether or not the body shape has changed by a predetermined threshold or more based on the information about the purchase history of the user acquired by the acquisition procedure;
a provision step of providing information for proposing registration of body type information when it is determined by the determination step that the body shape has changed by a predetermined threshold or more;
An information processing program characterized by causing a computer to execute

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