JP7204972B1 - Information providing device, information providing method, and information providing program - Google Patents

Abstract

An object of the present invention is to improve convenience when a user selects a transaction target from among a plurality of transaction targets. An information providing device according to the present application includes a selecting section and a providing section. The selection unit selects two or more evaluation axes from among a plurality of evaluation axes based on information about users to whom content is to be provided. The providing unit provides the user with content in which a plurality of pieces of transaction target information are arranged at positions within an area in which two or more evaluation axes are indicated and in accordance with evaluation values based on user reviews. [Selection drawing] Fig. 1

Description

The present invention relates to an information providing device, an information providing method, and an information providing program.

2. Description of the Related Art Conventionally, various techniques have been provided for providing information to users using information related to user interests. For example, in Patent Document 1, among a plurality of quadrants in which categories in which the user is interested are classified based on elements related to commercial transactions, based on the quadrant to which the category in which the user is interested belongs , a technique for distributing advertisements for trade targets corresponding to quadrants has been proposed.

JP 2021-099631 A

However, the above conventional techniques have room for improvement. For example, in the conventional technology described above, advertisements are distributed according to the quadrant to which the category in which the user is interested belongs. There is room for improvement in terms of improving convenience.

The present application has been made in view of the above, and provides an information providing device, an information providing method, and an information providing program that can improve convenience when a user selects a transaction target from a plurality of transaction targets. intended to provide

An information provision device according to the present application includes a selection unit and a provision unit. The selection unit selects two or more evaluation axes from among a plurality of evaluation axes based on information about users to whom content is to be provided. The providing unit provides the user with content in which a plurality of transaction target information are arranged at positions within an area in which two or more evaluation axes are indicated and in accordance with evaluation values based on user reviews.

According to one aspect of the embodiment, it is possible to improve convenience when a user selects a transaction target from among a plurality of transaction targets.

FIG. 1 is a diagram for explaining an information providing method performed by an information providing apparatus according to an embodiment. FIG. 2 is a diagram illustrating an example of the configuration of the information providing system according to the embodiment; FIG. 3 is a diagram illustrating an example of a user information table stored in the user information storage unit of the information providing device according to the embodiment; FIG. 4 is a diagram showing an example of a transaction target information table stored in the transaction target information storage unit of the information providing device according to the embodiment. FIG. 5 is a diagram illustrating an example of a user review posting screen provided by the information providing device according to the embodiment and displayed on the terminal device. FIG. 6 is a diagram illustrating an example of content provided by the information providing device according to the embodiment and displayed on the terminal device. FIG. 7 is a diagram showing an example of a state when the content shown in FIG. 6 is enlarged. 8 is a flowchart illustrating an example of the flow of information processing by the processing unit of the information providing device according to the embodiment; FIG. FIG. 9 is a hardware configuration diagram showing an example of a computer that implements the functions of the information providing device according to the embodiment.

Embodiments for implementing an information providing apparatus, an information providing method, and an information providing program (hereinafter referred to as "embodiments") according to the present application will be described in detail below with reference to the drawings. Note that the information providing apparatus, information providing method, and information providing program according to the present application are not limited to this embodiment. Further, each embodiment can be appropriately combined within a range that does not contradict the processing contents. Also, in each of the following embodiments, the same parts are denoted by the same reference numerals, and overlapping descriptions are omitted.

[1. An example of information provision processing]
First, referring to FIG. 1, an information providing method performed by the information providing apparatus according to the embodiment will be described. FIG. 1 is a diagram for explaining an information providing method performed by an information providing apparatus according to an embodiment.

The information providing device 1 provides an electronic commerce (EC) service. For example, the information providing device 1 executes information provision processing related to transaction objects, or executes transaction processing for transaction objects. Here, the transaction object is a product or service. Transaction objects traded in electronic commerce services include transaction objects traded in various forms such as electronic shopping malls (online malls), online shopping sites, auction sites, and flea market sites.

The information providing device 1 stores transaction target information, which is information related to the transaction target, user information, which is information related to the user U of the terminal device 2, and the like. The transaction object information includes various information related to the transaction object. For example, the transaction target information includes various information used to provide information on the transaction target.

The transaction target information includes, for example, a variety of information such as the distributor, sale price, image of the transaction target, category, title, description, payment method, sales period, and number of sales. The transaction target information includes, for example, information such as the transaction target's sales history, browsing history, and user review history. In addition, the transaction target information includes, for example, the number of reservations for the transaction target, the number of orders, the number of sales, the order amount (sales), the sales start date and time, the number of views of information indicating the transaction target (PV (page view) number), the number of transaction Contains information such as user reviews for the subject.

The user information also includes, for example, attribute information of the user U, action history in the electronic commerce service, and the like. The attribute information includes, for example, information indicating demographic attributes such as age, gender, area of residence, and occupation, and information indicating psychographic attributes such as interests and lifestyles. The action history includes, for example, a viewing history of transaction target information in an electronic commerce service, a transaction target purchase history, and the like.

The information providing device 1 receives from each user U a contribution of a user review of a transaction target purchased by each user U (step S1). For example, the user U operates the terminal device 2 to input review information regarding the evaluation of the transaction target purchased by the user U to the user review posting screen provided by the information providing device 1, and provides the review information on the user review posting screen. Select the send button, etc. As a result, the user review information input by the user U is transmitted from the terminal device 2 to the information providing device 1 .

The user review posting screen includes, for example, an overall evaluation value input area for inputting an overall evaluation value, a comment input area for inputting a comment of the user U, an itemized evaluation selection area for inputting an itemized evaluation, and the like. It is included.

In the total evaluation value input area, for example, a total evaluation value for the transaction object by the user U is set. The overall evaluation score can be set up to the first decimal place, for example, on a maximum of 5 points. The comment input area includes an input frame for inputting the user U's comment.

The items shown in the item-by-item evaluation selection area are, for example, usability, hair finish, foamability, creaminess, moisturizing property, fragrance, etc. when the transaction object is shampoo. In this case, the itemized evaluation of the item "usability" is selected by the user U from five options, for example, very bad, bad, normal, good, and very good. In addition, the itemized evaluation of the item “finish of hair” is selected by the user U from five options, for example, moist, slightly moist, normal, slightly refreshing, and refreshing.

Also, the itemized evaluation of the item “foaming” is selected by the user U from among five options, for example, very bad, bad, normal, good, and very good. Also, the itemized evaluation of the item “creamyness” is selected by the user U from among five options, for example, not at all, not at all, normal, at all, and very at all.

Also, the item-by-item evaluation of the item “moisture retention” is selected by the user U from among five options, for example, very bad, bad, normal, good, and very good. Also, the itemized evaluation of the item "fragrance" is selected by the user U from among five options, for example, very absent, absent, normal, present, and very present.

The information providing device 1 calculates an evaluation value of each transaction target based on user reviews posted by each user U (step S2). In the processing of step S2, the information providing device 1 calculates the overall evaluation value and the evaluation value for each item of each transaction target. A comprehensive evaluation value is, for example, an average value of comprehensive evaluation values included in user reviews for the same transaction object. Each itemized evaluation value is, for example, an average value of corresponding itemized evaluation values among a plurality of itemized evaluation values included in user reviews for the same transaction object.

For example, if the transaction object is shampoo and the item is "comfort", the evaluation value by item is 1 point if "very bad" is selected, 2 points if "bad" is selected, 3 points if "normal" is selected, 4 points if "good" is selected, and 5 points if "very good" is selected. Assume that three users U post user reviews on the transaction target, and the itemized evaluation values of the three users U for the item "comfort" are 4 points, 4 points, and 5 points. . In this case, the information providing apparatus 1 sets the itemized evaluation value of the item "comfort in use" for the transaction object to 4.33 points (=(4 points+4 points+5 points)/3).

When the transaction target is shampoo, for example, the evaluation axis of the item "comfort in use", the evaluation axis of the item "hair finish", the evaluation axis of the item "foaming", and the item "creaminess". A plurality of evaluation axes are set, including the evaluation axis. The evaluation axis for the item "finish of hair" may be divided into two evaluation axes for the item "light" and "moist". The information providing device 1 identifies the position of each transaction object with respect to each of the plurality of evaluation axes by calculating the evaluation value for each item of each transaction object.

In addition, when the itemized evaluation is not set for the user U in the itemized evaluation input area, the information providing apparatus 1 can calculate each itemized evaluation value from the user U's comment input in the comment input area. can. For example, the information providing apparatus 1 morphologically analyzes the user U's comment, extracts information indicating the user U's evaluation of the item, and calculates an item-by-item evaluation value from the information indicating the extracted evaluation.

After that, the information providing device 1 receives an information providing request from the terminal device 2 of the user U (step S3). The information provision request is, for example, a search query including a search keyword, an information provision request, a query including a URL (Uniform Resource Locator) specifying a specific category or transaction target, or a content serving as the top page of a site such as a shopping site. A request that includes a URL, but is not limited to these examples.

Upon receiving the information provision request from the terminal device 2, the information provision device 1 selects a plurality of evaluation axes to be included in the content provided to the user U based on the user information of the user U (step S4). For example, the information providing device 1 selects a plurality of evaluation axes as evaluation axes to be included in the content based on the user information of the user U from among the plurality of evaluation axes set for the transaction object group in response to the information provision request. .

When the category to be traded specified by the search keyword included in the search query is shampoo, the target category is shampoo, and the information providing device 1 selects content from among the plurality of evaluation axes set for the shampoo group. Select multiple evaluation dimensions to include. Hereinafter, the category of the transaction target may be referred to as the target category, and the user U of the terminal device 2 who sent the information provision request may be referred to as the content provision target user.

The information providing device 1 selects a plurality of evaluation axes to be included in the content based on the user information of the content provision target user from among the plurality of evaluation axes set for the transaction target group of the target category.

For example, assume that the transaction target group of the target category is the shampoo group. In this case, the information providing apparatus 1 sets the evaluation axis for the item "comfort in use", the evaluation axis for the item "hair finish", the evaluation axis for the item "foaming", the evaluation axis for the item "creaminess", and the item "moisture retention". and the evaluation axis of the item "fragrance" to be included in the content.

For example, the information providing apparatus 1 selects, from among these evaluation axes, a plurality of evaluation axes that are estimated to have a high degree of interest of the content provision target user based on the user information of the content provision target user.

Here, the degree of interest of the content provision target user is, in order, the item "hair finish", the item "foaming", the item "creaminess", the item "comfort", the item "fragrance", and the item "moisture retention". Suppose it becomes lower. In this case, the information providing device 1 selects, for example, the top three evaluation axes, that is, the evaluation axis for the item "hair finish", the evaluation axis for the item "foaming", and the evaluation axis for the item "creaminess". . Further, when the evaluation axis of the item "finish of hair" is divided into two, the information providing apparatus 1, for example, divides the evaluation axis into the top four evaluation axes, that is, the evaluation axis of the item "light", the evaluation axis of the item "moisturized", Select the evaluation axis for the item "foaming" and the evaluation axis for the item "creaminess".

The degree of interest of the content provision target user is, for example, the attribute information of the content provision target user, the purchase history of the transaction target by the content provision target user, the browsing history of the transaction target by the content provision target user, and the evaluation by item based on user reviews. estimated by the information providing device 1 based on at least one of the values. The item-by-item evaluation value based on user reviews is, for example, an item-by-item evaluation value based on user reviews of the content target user or past user reviews by other users U who have similar attributes to the content target user.

The information providing apparatus 1 can also select at least one of the plurality of evaluation axes as the evaluation axis to be included in the content based on the distribution of the itemized evaluation values. For example, the information providing apparatus 1 preferentially selects an evaluation axis with a wide distribution range of the itemized evaluation values as an evaluation axis to be included in the content, or preferentially includes an evaluation axis with a high degree of dispersion of the itemized evaluation values in the content. It can be selected as an evaluation axis.

Next, the information providing device 1 selects a plurality of trading objects to be placed in the evaluation axis area indicated by the evaluation axes selected in step S4 (step S5). For example, the information providing device 1 selects each of the plurality of transaction objects with the highest ranking among the plurality of transaction objects included in the target category as a selected transaction object candidate, which is a candidate for the selected transaction object. Then, the information providing device 1 selects a plurality of selected transaction object candidates that can be distributed and arranged in the evaluation axis area as a plurality of selected transaction object candidates from among the selected plurality of selected transaction object candidates.

Further, based on the user information of the content provision target user, the information providing apparatus 1 selects one or more transaction targets purchased in the past by the content provision target user from among the plurality of transaction targets included in the target category. .

Further, the information providing device 1 selects a reference transaction object, which is a reference transaction object. The reference transaction object is, for example, a transaction object arranged at the center position of the evaluation axis area or a transaction object highlighted as a reference transaction object in the evaluation axis area. The information providing apparatus 1 selects a reference transaction target based on, for example, the purchase history of the transaction target by the content target user, the viewing history of the transaction target by the content target user, or the user review history of the content target user. can do. The reference trading object is one of the selected trading objects.

Next, the information providing apparatus 1 generates content to be provided to the content target user based on the plurality of evaluation criteria selected in step S4 and the plurality of transaction targets selected in step S5 (step S6).

In the content generated in step S6, the information of each of the plurality of transaction targets is arranged at positions within the evaluation axis area in which the evaluation axes are indicated and in accordance with the evaluation values based on the user reviews. In such content, information on each of the plurality of transaction objects is arranged with reference to the reference transaction object selected in step S6.

The information providing device 1 provides the content generated in step S6 to the terminal device 2 (step S7). The terminal device 2 displays content provided by the information providing device 1 . As a result, the content provision target user can select from the content in which information on multiple transaction targets is arranged at positions corresponding to the evaluation values based on user reviews in the area where multiple evaluation axes are indicated, and on each evaluation axis of each transaction target The position can be easily grasped. Therefore, it is possible to improve convenience when the content provision target user selects a transaction target from among a plurality of transaction targets.

The content shown in FIG. 1 includes an evaluation axis for the item "hair finish", an evaluation axis for the item "foaming", and an evaluation axis for the item "creaminess". The end of the evaluation axis of the item "foaming" and the end of the item "creaminess" are connected to the middle position of the evaluation axis of the item "hair finish". If the evaluation axis of the item "finish of hair" is divided into the evaluation axis of the item "light" and the evaluation axis of the item "moist", the evaluation axis of the item "light" and the evaluation axis of the item The ends of the evaluation axis for "moistness", the evaluation axis for the item "foaming", and the evaluation axis for the item "creaminess" are connected.

Also, the plurality of evaluation axes forming the evaluation axis area included in the content are selected based on the user information of the user to whom the content is provided. Therefore, it is possible to provide a content target user with content including a plurality of evaluation axes suitable for the content target user. As a result, it is possible to improve convenience when the content provision target user selects a transaction target from among a plurality of transaction targets.

The information of the trading object included in the content includes, for example, information indicating the name and identification code of the trading object, image information of the trading object, information indicating the price of the trading object, information indicating the user U's evaluation of the trading object, and including at least some information, such as information about the characteristics of the traded object; When the transaction object is a product, the identification code is the model number of the product. The information indicating the evaluation of the transaction target by the user U is, for example, the average value of the comprehensive evaluation values of the transaction target, and may include the average value of the item-by-item evaluation values of the transaction target.

The information providing device 1 can accept an operation of enlarging the evaluation axis area by the content providing target user. When the information providing apparatus 1 receives an operation for enlarging the evaluation axis area by the user to whom the content is provided, the information providing apparatus 1 reselects a plurality of transaction targets according to the enlarging operation. The information providing device 1 causes the terminal device 2 to display information on a plurality of transaction targets reselected according to the enlargement operation. As a result, the information providing apparatus 1 can provide the content provision target user with information on a plurality of transaction targets according to the enlargement operation, and when the content provision target user selects a transaction target from among the plurality of transaction targets, can improve the convenience of

In addition, the information providing device 1 can reselect a number of transaction objects that is greater than the number of the plurality of transaction objects whose information was included in the content provided in step S7 as the plurality of transaction objects according to the enlargement operation. can. For example, the information providing device 1 can select more transaction objects as a plurality of transaction objects according to the enlargement operation as the area to be enlarged and displayed is larger. As a result, the content-provided user can know more information about the transaction object by the enlargement operation, and convenience is improved when the content-provided user selects a transaction object from a plurality of transaction objects. can be done.

Hereinafter, the configuration of the information providing system including the information providing device 1 and the terminal device 2 that perform such processing will be described in detail. In the following description, the processing related to the electronic commerce service provided by the information providing apparatus 1 is omitted.

[2. Configuration of Information Providing System 100]
FIG. 2 is a diagram illustrating an example of the configuration of the information providing system according to the embodiment; As shown in FIG. 2 , an information providing system 100 according to the embodiment includes an information providing device 1 and multiple terminal devices 2 .

The information providing device 1 and the plurality of terminal devices 2 are connected via a network N by wire or wirelessly so as to be able to communicate with each other. Note that the information providing system 100 shown in FIG. 2 may include a plurality of information providing apparatuses 1 .

Each terminal device 2 according to the embodiment is an information processing device used by the user U. As shown in FIG. For example, the terminal device 2 is a desktop PC (Personal Computer), a notebook PC, a tablet terminal, a mobile phone, or a PDA (Personal Digital Assistant). Note that the terminal device 2 is not limited to the above example, and may be, for example, a smart watch or a wearable device.

The information providing device 1 according to the embodiment is an information processing device capable of communicating with various devices via a predetermined network N such as the Internet, and provides various types of information. The information providing device 1 is implemented by, for example, a server device or a cloud system.

[3. Configuration of Information Providing Device 1]
An example of the functional configuration of the information providing apparatus 1 will be described below. As shown in FIG. 2 , the information providing device 1 has a communication section 10 , a storage section 11 and a processing section 12 .

[3.1. Communication unit 10]
The communication unit 10 is implemented by, for example, a NIC (Network Interface Card). The communication unit 10 is connected to the network N by wire or wirelessly, and transmits and receives information to and from other various devices. For example, the communication unit 10 transmits and receives information via the network N to and from each of the plurality of terminal devices 2 .

[3.2. Storage unit 11]
The storage unit 11 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 11 also has a user information storage unit 20 and a transaction target information storage unit 21 .

[3.2.1. User information storage unit 20]
The user information storage unit 20 stores various user information regarding the user U. FIG. FIG. 3 is a diagram showing an example of a user information table stored in the user information storage unit 20 of the information providing device 1 according to the embodiment.

In the example shown in FIG. 3, the user information table stored in the user information storage unit 20 has items such as "user ID" and "user information." For example, "user information" includes items such as "attribute information", "purchase history", and "browsing history".

“User ID” is an identifier that identifies the user U. The "attribute information" is attribute information relating to attributes of the user U associated with the "user ID". For example, the attribute information includes user U's age, gender, phone number, address, and the like. In addition, the attribute information described above is only an example, and various information other than age, gender, etc., such as information indicating demographic attributes such as occupation, and information indicating psychographic attributes such as interests and lifestyles. is included.

“Purchase history” is the purchase history of transaction objects purchased by the user U associated with the “user ID”. For example, the purchase history includes information about the transaction object purchased by the user U, the type of the transaction object, the number of times the transaction object was purchased, the date and time when the transaction object was purchased, and the like.

The “browsing history” is a history of browsing of transaction targets by the user U associated with the “user ID”. For example, the “browsing history” may be a history in which the information of the transaction target was displayed on the terminal device 2 of the user U. The browsing history is, for example, information about the transaction objects browsed (displayed) by the user U, the type of the transaction object, the number of times the transaction object was displayed, the date and time when the transaction object was displayed, and the like. In addition, although the information of the transaction object that the user U actively causes the terminal device 2 to display the information of the transaction object is added to the browsing history, the information is not limited to such an example.

For example, in FIG. 3, "U1" identified by the user ID has attribute information "CH1", purchase history "PH1", display history "WA1", and point information "PA1". . In the example shown in FIG. 3, the attribute information and the like are represented by abstract codes such as "CH1", but the attribute information and the like are represented by specific numerical values, specific character strings, or files containing various information. It may be a format or the like. In addition, the user information storage unit 20 may store various types of information depending on the purpose, not limited to the above.

[3.2.2. Transaction target information storage unit 21]
The transaction target information storage unit 21 stores various transaction target information related to the transaction target. FIG. 4 is a diagram showing an example of a transaction target information table stored in the transaction target information storage unit 21 of the information providing device 1 according to the embodiment.

In the example shown in FIG. 4, the transaction target information table stored in the transaction target information storage unit 21 includes "transaction target ID", "transaction target information", "category", "product specific information", and "user review information". Includes items such as In FIG. 4, in order to explain "category", "product specific information", and "user review information", they are described as separate items from "transaction target information", but category information and product information are , may be included in the transaction object information.

"Transaction object ID" is an identifier for identifying a transaction object. The “transaction object information” is transaction object information that is information on the transaction object identified by the “transaction object ID”. "Category" is information on the category to which the transaction object identified by the "transaction object ID" corresponds. The “product identification information” is information related to the product to which the transaction object identified by the “transaction object ID” corresponds.

"User review information" is information on user reviews on the transaction object, and includes information on a plurality of user reviews on the transaction object when multiple user reviews are posted on the same transaction object. The user review information includes, for example, information such as the overall evaluation value, title, comment, and evaluation value for each item input by the user U for each user review, but is not limited to these examples. User review information for the object may be used. The item-by-item evaluation value may include an evaluation value for an item newly set by the user U. In this case, an evaluation axis corresponding to the itemized evaluation value is newly added.

For example, in FIG. 4, the transaction object with the transaction object ID "U1" has the transaction object information "MA1", the category "CT1", and the specific product information "PD1". In the example shown in FIG. 4, the transaction target information and the like are represented by abstract codes such as "MA1", but the transaction target information and the like are represented by specific character strings, specific numerical values, or various types of information. It may be a file format including

[3.3. processing unit 12]
The processing unit 12 is a controller, and is stored in a storage device (eg, storage unit 11) inside the information providing device 1 by a processor such as a CPU (Central Processing Unit) or MPU (Micro Processing Unit). It is implemented by executing various programs (an example of an information providing program) using the RAM as a work area. Also, the processing unit 12 is a controller, and is implemented by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 2, the processing unit 12 includes an acquisition unit 30, a reception unit 31, a specification unit 32, a selection unit 33, and a provision unit 34, and has information processing functions and actions described below. realize or perform The internal configuration of the processing unit 12 is not limited to the configuration shown in FIG. 2, and may be another configuration as long as it performs information processing described later.

[3.3.1. Acquisition unit 30]
The acquisition unit 30 acquires various types of information. The acquisition unit 30 acquires various types of information from the storage unit 11 . The acquisition unit 30 acquires various types of information from the user information storage unit 20, the transaction target information storage unit 21, and the like.

The acquisition unit 30 also receives various types of information from an external information processing device via the communication unit 10 . The acquisition unit 30 can acquire information about the transaction target from an external information processing device. For example, the acquisition unit 30 can acquire transaction target information from an external information processing device and store the acquired transaction target information in the transaction target information storage unit 21 . The acquisition unit 30 can also acquire user information, which is information about the user U, from an external information processing device, and store the acquired user information in the user information storage unit 20 .

[3.3.2. reception unit 31]
The reception unit 31 receives various requests. The reception unit 31 receives information indicating various requests from an external information processing device via the communication unit 10 . For example, the receiving unit 31 receives requests from the terminal device 2 .

For example, the reception unit 31 receives an information provision request from the terminal device 2 . The information provision request is, for example, a search query including a search keyword, a query including a URL designating a specific category or transaction target, or a request including a URL of a content serving as the top page of a site such as a shopping site. Yes, but not limited to these examples. The user U of the terminal device 2 that has transmitted the content provision request is the content provision target user to whom the content is to be provided.

The reception unit 31 also receives a user review contribution from the user U. FIG. For example, the reception unit 31 transmits information on the user review posting screen to the terminal device 2 via the communication unit 10 and the network N in response to a request from the terminal device 2 . The terminal device 2 displays the user review posting screen based on the information of the user review posting screen provided from the reception unit 31 .

FIG. 5 is a diagram showing an example of a user review posting screen provided by the information providing device 1 according to the embodiment and displayed on the terminal device 2. As shown in FIG. A user review posting screen 50 shown in FIG. 56 are included.

The transaction object information display area 51 is an area for displaying information on the transaction object, and includes the information on the transaction object. In the example shown in FIG. 5, the transaction target is product A with a price of 2,088 yen, and image information and feature information of product A are included. The feature information is information indicated by a character string of "volume up".

A total evaluation value input area 52 is an area for inputting a total evaluation value by the user U, and five star marks are shown. The user U can input a comprehensive evaluation value by operating the terminal device 2 and selecting a star mark. By selecting the star mark, the user U can set the upper limit to 5 points, for example, up to the first decimal place. The comprehensive evaluation value input area 52 may be configured, for example, so that the comprehensive evaluation value can be input numerically.

The comment input area 53 includes an input frame 53a in which the user U inputs a comment on the transaction target. The user U can operate the terminal device 2 to input a comment on the transaction target in the input frame 53a.

The title input area 54 includes an input frame 54a in which the user U inputs the title of the comment on the transaction target. The user U can operate the terminal device 2 to input the title of the comment on the transaction target in the input frame 54a.

The itemized evaluation input area 55 is an area for inputting an itemized evaluation, which is an itemized evaluation, for each item. The itemized evaluation input area 55 shown in FIG. 5 includes six itemized evaluation selection areas 551a to 551f. The itemized evaluation selection area 551a is an area for inputting the itemized evaluation of the item "moisturizing". In the item-by-item evaluation selection area 551a, five options of very bad, bad, normal, good, and very good are shown as the item-by-item evaluation of the item "moist". You can choose one option.

The item-by-item evaluation selection area 551b is an area for inputting the item-by-item evaluation of the item "finish of hair". In the item-by-item evaluation selection area 551b, five options of moist, slightly moist, normal, slightly light, and light are shown as the item-by-item evaluation of the item "finish of hair". You can select one option from

The itemized evaluation selection area 551c is an area for inputting the itemized evaluation of the item "foaming". In the item-by-item evaluation selection area 551c, five options of very bad, bad, normal, good, and very good are shown as the item-by-item evaluation of the item "foaming". You can choose one option.

The itemized evaluation selection area 551d is an area for inputting the itemized evaluation of the item "creaminess". In the item-by-item evaluation selection area 551d, five options are displayed as the item-by-item evaluation of the item "foaming": not at all, not at all, normal, at all, and very at all. You can choose one option.

The item-by-item evaluation selection area 551e is an area for inputting the item-by-item evaluation of the item "moisture retention". In the item-by-item evaluation selection area 551e, five options of very bad, bad, normal, good, and very good are shown as the item-by-item evaluation of the item "foaming". You can choose one option.

The itemized evaluation selection area 551f is an area for inputting the itemized evaluation of the item "scent". In the item-by-item evaluation selection area 551f, as the item-by-item evaluation of the item "foaming", five options of "very bad", "not good", "normal", "yes", and "very good" are shown. You can choose one option.

The user U operates the terminal device 2, inputs a comprehensive evaluation value in the comprehensive evaluation value input area 52, inputs comments and titles in the comment input area 53 and the title input area 54, and selects itemized evaluation selection areas 551a to 551f. After selecting an option for each item with , the send button 56 is pressed.

As a result, the terminal device 2 transmits the user review information including the comprehensive evaluation value, the comment, the title, and the information of the options of each item input by the user U to the information providing device 1, and the user review is posted for the transaction object. is done. User review information transmitted from the terminal device 2 is received by the receiving unit 31 . The accepting unit 31 causes the transaction object information storage unit 21 to store user review information, which is user review information transmitted from the terminal device 2 .

In the example described above, each item has five options and is evaluated on a scale of five, but the number of options may be four or less, or six or more. That is, the evaluation of each item may be an evaluation of four or less grades, or may be an evaluation of six or more grades. In the above example, the total evaluation value is 5 points, but may be 10 points or 100 points. In the following description, the itemized evaluation selection areas 551a to 551f may be referred to as an itemized evaluation selection area 551 when they are shown without being individually distinguished.

The receiving unit 31 also receives an operation by the user U to enlarge the evaluation axis area. The operation of enlarging the evaluation axis area by the user U is, for example, an operation of enlarging the evaluation axis area centering on the portion corresponding to the user U's operation in the evaluation axis area.

For example, if the operation unit of the terminal device 2 is a mouse, the point corresponding to the operation by the user U is the point specified by the user U's click operation. It is the position between the two fingers by the pinch out operation of U.

Further, the enlargement ratio of the evaluation axis area by the enlargement operation is, for example, the rotation amount of the wheel by the user U when the operation unit of the terminal device 2 is a mouse, and the user U when the operation unit of the terminal device 2 is a touch panel. This is the amount of change in the distance between the two fingers due to the U pinch-out operation.

In addition, the reception unit 31 receives the selection of the category of the transaction target by the user U. For example, the reception unit 31 provides the terminal device 2 with content indicating a category list, which is a list of categories to be traded. The terminal device 2 displays the content indicating the category list provided from the reception unit 31, and when a category is selected by the operation of the user U from among a plurality of categories included in the category list, the information of the selected category is displayed. to the information providing device 1. The information providing device 1 receives category information from the terminal device 2, thereby accepting the user U's selection of a transaction target category.

[3.3.3. Identification unit 32]
The specifying unit 32 specifies the position of each of the plurality of transaction targets with respect to each of the plurality of evaluation axes based on the user review of each of the plurality of transaction targets. An evaluation axis for each item described above is set for each transaction target.

For example, the identification unit 32 performs a process of calculating an itemized evaluation value for each transaction object based on user review information for the same transaction object stored in the transaction object information storage unit 21 . Then, the specifying unit 32 specifies a position corresponding to the calculated itemized evaluation value as a position corresponding to the evaluation axis. For example, when the item-by-item evaluation value is "3", the identifying unit 32 identifies the position indicated by the evaluation value "3" on the evaluation axis as the transaction target position.

The item-by-item evaluation value of each transaction object is the average value of the item-by-item evaluation values included in the user review information for the same transaction object, and is hereinafter sometimes referred to as the item-by-item overall evaluation value. The specifying unit 32 calculates an item-by-item overall evaluation value for each transaction object and for each item. Note that the specifying unit 32 reduces the weight of the itemized evaluation values included in the user review information posted by the specific user U from the weight of the itemized evaluation values included in the user review information posted by the other users U. can also be increased to calculate the average value of the evaluation values for each item.

Further, when the itemized evaluation is not set for the user U in the itemized evaluation selection area 551, the specifying unit 32 calculates each itemized evaluation value from the user U's comment input to the comment input area 53. can also For example, the identifying unit 32 morphologically analyzes the comment of the user U, extracts information indicating the user U's evaluation of the item, and calculates an item-by-item evaluation value from the information indicating the extracted evaluation.

In addition, the specifying unit 32 determines, based on the itemized evaluation value input to the itemized evaluation selection area 551 and the itemized evaluation value calculated from the user U's comment input to the comment input area 53, It is also possible to calculate an item-by-item overall evaluation value for each item. For example, the specifying unit 32 weights and adds the itemized evaluation value input in the itemized evaluation selection area 551 and the itemized evaluation value calculated from the user U's comment input in the comment input area 53, thereby It is also possible to calculate an item-by-item overall evaluation value for each object and each item.

In addition, the specifying unit 32 similarly determines the evaluation value for each item from the comment of the user U input in the comment input area 53 for the transaction target for which the itemized evaluation selection area 551 is not set on the user review posting screen 50. can be calculated.

In addition, the specifying unit 32 can also determine an individual evaluation value for each item, which is an evaluation value for each item based on past user reviews by other users U whose attributes are similar to those of the user to whom the content is to be provided. The item-by-item individual evaluation value is, for example, an item-by-item evaluation value for each item included in past user reviews by other users U who have similar attributes to the content provision target user.

The identifying unit 32 can also identify the position corresponding to the individual evaluation value for each item as the position corresponding to the evaluation axis. For example, when the item-by-item individual evaluation value is 3, the identifying unit 32 identifies the position indicated by the evaluation value of 3 on the evaluation axis as the transaction target position.

The method of specifying the position of the transaction target on the evaluation axis by the specifying unit 32 is not limited to the example described above, and the specifying unit 32 can specify the position of the transaction target on the evaluation axis by various methods.

Further, the identification unit 32 calculates a comprehensive evaluation value of each transaction target based on the user review information stored in the transaction target information storage unit 21 . A comprehensive evaluation value is, for example, an average value of comprehensive evaluation values included in user reviews for the same transaction object.

[3.3.4. selection unit 33]
The selection unit 33 selects a plurality of evaluation axes and a plurality of transaction targets to be included in the content to be provided to the user U when the information provision request is received by the reception unit 31 . For example, the selection unit 33 selects a category of transaction objects to be included in the content, and selects two or more evaluation axes from a plurality of evaluation axes set for the transaction object group of the selected category based on the user information. Also, the selection unit 33 selects a plurality of transaction objects to be included in the content from the transaction object group of the selected category. Each selection method by the selection unit 33 will be described below.

[3.3.4.1. Select the category of the transaction target to be included in the content]
Based on the information included in the information provision request accepted by the accepting unit 31 and the user information of the content provision target user, the selection unit 33 selects the category of the transaction target to be included in the content, which is the content to be provided to the content provision target user. Select a target category.

For example, when the information provision request accepted by the reception unit 31 specifies a category to be traded, the selection unit 33 selects the category specified by the information provision request as the target category. For example, when the transaction target category specified by the search keyword included in the search query is shampoo, the selection unit 33 selects shampoo as the target category.

Further, when the information provision request accepted by the accepting unit 31 does not specify a transaction target category, the selecting unit 33 selects a target category based on the user information of the content providing target user. For example, the selection unit 33 selects a category in which the content target user is interested as the target category based on the user information of the content target user. The category in which the content target user is interested is specified, for example, from the content target user's attribute information, purchase history, browsing history, and the like.

Further, if there is a category obtained by subdividing the category of the group of transaction objects specified in the information provision request received by the reception unit 31, the selection unit 33 selects the information provision request based on the user information of the content provision target user. A narrowing process can be performed to select a category of a group of transaction objects to be included in the content from among a plurality of categories included in the category specified by .

It should be noted that the method of selecting the category of the transaction target group to be included in the content is not limited to the example described above. For example, even when a transaction target category is specified in the information provision request, the selection unit 33 can select the target category based on the user information of the content provision target user. The selection unit 33 can also select, for example, a randomly selected category as the target category regardless of whether or not the transaction target category is specified in the information provision request. Below, the category selected as the target category by the selection unit 33 may be referred to as the target category.

[3.3.4.2. Selection of evaluation axis to be included in the content]
The selection unit 33 selects an evaluation axis to be included in the content from a plurality of evaluation axes set for the transaction object group of the target category. For example, when the target category is shampoo, the selection unit 33 selects the evaluation axis for the item "comfort", the evaluation axis for the item "hair finish", the evaluation axis for the item "foaming", and the evaluation axis for the item "creaminess". , the evaluation axis of the item "moisture retention", and the evaluation axis of the item "fragrance" to be included in the content.

For example, when the number of evaluation axes set in the transaction target group of the target category exceeds the number that can be arranged in the content, the selection unit 33 narrows down the evaluation axes and selects a plurality of evaluation axes to be included in the content. Even if the number of evaluation axes set for the transaction object group of the target category does not exceed the number that can be arranged in the content, the selection unit 33 narrows down the evaluation axes and selects a plurality of evaluation axes to be included in the content. can be selected. Note that the number of evaluation axes that can be arranged in the content is four, but may be five or more, or may be three or less.

The selection unit 33 selects a plurality of evaluation axes to be included in the content from among the plurality of evaluation axes set for the transaction target group of the target category, based on user information, which is information about the user to whom the content is provided, for example. I do.

For example, the selection unit 33 calculates the interest score of the content provision target user for each of the plurality of evaluation axes set for the transaction target group of the target category, and based on the calculated interest score, the plurality of Evaluation axis can be selected. The interest score is calculated, for example, based on the user information of the content provision target user. The interest score of the content provision target user is calculated such that, for example, the transaction target that the content provision target user browses more frequently, and the transaction target that the content provision target user has purchased more times, the higher the interest score.

The selection unit 33 can select a plurality of evaluation axes to be included in the content, for example, by selecting a predetermined number of evaluation axes in descending order of interest score. The selection unit 33 can also select a plurality of evaluation axes to be included in the content by selecting evaluation axes whose interest score is equal to or greater than a predetermined value.

Further, the selection unit 33 selects a plurality of evaluation axes set for the transaction target group of the target category based on, for example, the attribute of the content provision target user or the purchase history of the transaction target by the user U, and user review information. It is also possible to select at least one evaluation axis from among them.

For example, the selection unit 33 uses, as evaluation values for determination, item-specific evaluation values based on past user reviews by other users U whose attributes are similar to those of the content provision target user, and is set to the transaction object group of the target category. Narrowing processing can be performed to select at least one evaluation axis from a plurality of evaluation axes. For example, the selection unit 33 can perform a narrowing process of preferentially selecting an evaluation axis with a high item-by-item evaluation value based on past user reviews by other users U whose attributes are similar to those of the content provision target user.

In addition, the selection unit 33 uses, as evaluation values for judgment, item-by-item evaluation values based on user reviews of transaction objects purchased in the past by other users U having attributes similar to those of the content provision target user, and selects transaction objects in the target category. Narrowing processing can be performed to select at least one evaluation axis from among the plurality of evaluation axes set for the group. For example, the selection unit 33 performs a narrowing process of preferentially selecting an evaluation axis with a high itemized evaluation value based on user reviews of transaction targets purchased in the past by another user U who has similar attributes to the content provision target user. be able to.

In addition, the selection unit 33 uses, as evaluation values for determination, itemized evaluation values based on user reviews of transaction objects purchased by the content provision target user in the past, and a plurality of evaluation axes set for the transaction object group of the target category. Narrowing processing can be performed to select at least one evaluation axis from among. The selection unit 33 can perform, for example, a narrowing process of preferentially selecting an evaluation axis with a high itemized evaluation value based on user reviews of transaction targets purchased in the past by the content provision target user.

In addition, the selection unit 33 selects at least one of the plurality of evaluation axes set for the transaction target group of the target category using the itemized evaluation value based on the user review of the transaction target of the target category as the judgment evaluation value. Narrowing processing for selecting an evaluation axis can be performed. The selection unit 33 can perform, for example, a narrowing process of preferentially selecting an evaluation axis with a high item-by-item evaluation value based on user reviews of transaction targets in a specific category.

In addition, the selecting unit 33 preferentially selects an evaluation axis with a high evaluation value for determination from among the plurality of evaluation axes set for the transaction target group of the target category, using the average value of the evaluation values for each item as the evaluation value for determination. It is also possible to perform a narrowing down process.

Further, the selection unit 33 can select at least one evaluation axis from a plurality of evaluation axes set for the transaction target group of the target category based on the distribution of the itemized evaluation values. For example, the selection unit 33 can preferentially select an evaluation axis having a wide distribution range of item-by-item evaluation values among the plurality of evaluation axes set for the target category. In addition, the selection unit 33 can perform a narrowing process of preferentially selecting an evaluation axis having a high degree of dispersion of evaluation values for each item among the plurality of evaluation axes set for the transaction object group of the target category.

In addition, the selection unit 33 can select a plurality of evaluation axes including two evaluation axes having a predetermined relationship between evaluation criteria. The predetermined relationship is a relationship in which mutual evaluation criteria are contradictory or a relationship in which mutual evaluation criteria are related. For example, when the transaction target group of the target category is shampoo, the evaluation criteria of the item "foaming" and the evaluation axis of the item "creamy" are related to each other. The relationship in which the mutual evaluation criteria are conflicting is not limited to the relationship in which the mutual evaluation criteria are conflicting with each other, but includes a relationship in which the degree of conflict in the mutual evaluation criteria is equal to or greater than a predetermined value. The selection unit 33 divides the evaluation axis of the item "finish of hair" into two evaluation axes of the item "light" and the evaluation axis of the item "moisturized", and the mutual evaluation criteria have a predetermined relationship 2. can also be selected as one evaluation axis. The evaluation criteria for the item "moist" and the evaluation axis for the item "light" are contradictory to each other.

For example, when there are three or more sets of two evaluation axes having a predetermined relationship between evaluation criteria, the selection unit 33 can preferentially select two evaluation axes with higher evaluation values for judgment. Hereinafter, an evaluation axis selected from a plurality of evaluation axes set for the target category may be referred to as a target evaluation axis.

The selection unit 33 selects, for example, two evaluation axes in which the vectors of the terms corresponding to the evaluation axes are opposite to each other as the evaluation axes having mutually opposite evaluation criteria. Two evaluation axes having similar vectors can be selected as evaluation axes having a relationship of mutual evaluation criteria.

The selection unit 33 generates a vector of terms corresponding to the evaluation axis by natural language processing using, for example, W2V (Word2Vec). For example, the selection unit 33 uses two or more terms that satisfy a predetermined condition as learning data, performs learning such that the vectors of the two or more terms are similar to each other, and generates an interest model. Two or more terms that satisfy a predetermined condition are, for example, a plurality of search keywords included in the same search query, or a plurality of search queries transmitted from the terminal device 2 by the same user U within a predetermined period of time. is a search keyword included in

The selection unit 33 inputs a term corresponding to the evaluation axis to the generated interest model and acquires a vector output from the interest model as a vector of the term corresponding to the evaluation axis for each evaluation axis. , to get a vector of terms corresponding to each evaluation axis. For example, when the transaction target is shampoo, the terms corresponding to the evaluation axis include "comfort", "hair finish", "foaming", "creaminess", "moisturizing", and "aroma". is.

The selection unit 33 uses, for example, a DSSM (Deep Structured Memory) using an LSTM (Long Short-Term Memory), which is a type of RNN (Recurrent Neural Network) also called a recursive neural network, for vector generation (for example, distributed representation generation). Semantic Model) technology is used to generate an interest model that outputs a vector (for example, a distributed representation) from information indicating a target such as a search keyword. Note that the method of generating an interest model that outputs a vector from information indicating an object is not limited to the example described above.

Note that two evaluation axes having a predetermined relationship between evaluation criteria may be set in advance without using a vector of terms corresponding to the evaluation axes.

[3.3.4.3. Selection of transaction targets to be included in the content]
The selection unit 33 selects a plurality of transaction targets to be placed in an evaluation axis area that is indicated by a plurality of target evaluation axes. In the following, a transaction target selected as a transaction target arranged in the evaluation axis area may be referred to as a selected transaction target.

For example, the selection unit 33 selects each of the plurality of transaction objects with the highest ranking among the plurality of transaction objects included in the transaction object group of the target category as the selected transaction object candidate. The selection unit 33 is calculated by scoring using at least one or more of information such as the degree of interest of the content provision target user, the number of sales per unit period, the total evaluation value per unit period, and the price, for example. A preset number of transaction objects in descending order of the score obtained is set as a selection transaction object candidate.

Then, the selection unit 33 can select a plurality of selected transaction target candidates that are dispersedly arranged in the evaluation axis area as a plurality of selected transaction target candidates from among the selected plurality of selected transaction target candidates.

For example, the selection unit 33 divides the evaluation axis area into a plurality of areas, and determines a plurality of selected transaction objects so that each of the plurality of divided areas includes at most one selected transaction object. If two or more selected transaction target candidates are included in one divided area, the selection unit 33 selects the selected transaction target candidate with the highest score as the selected transaction target. Note that the selection unit 33 does not determine a selected transaction object in a divided area that does not include even one selected transaction object.

In addition, the selection unit 33 selects the selected transaction target candidates in descending order of score, and if the selected transaction target candidate is not located within a preset range including the position of the selected selected transaction target candidate within the evaluation axis area, The selected transaction target candidate can also be determined as the selected transaction target.

In addition, the selection unit 33 divides the evaluation axis area into a plurality of areas, and randomly selects transaction targets without using the above-described scores so that each of the plurality of divided areas includes one selected transaction target. can also be determined.

In addition, the evaluation axis included in the evaluation axis area is four, the item-by-item evaluation value is any one of 1, 2, 3, 4, and 5, and the position of the transaction target is (v1, v2, v3, v4). is indicated by In (v1, v2, v3, v4), v1, v2, v3, and v4 are evaluation values by item on the four evaluation axes of the transaction object. In this case, for example, the selection unit 33 may determine a transaction target at a specific position in the evaluation axis area such as (5, 0, 0, 1), (4, 3, 2, 1) as the selected transaction target. can also

Further, the selection unit 33 selects the selected transaction objects so that the number of selected transaction objects is a predetermined number or less than the predetermined number. As a result, it is possible to prevent the amount of transaction target information placed in the content from becoming too large.

Further, based on the user information of the content target user, the selection unit 33 selects one or more transaction targets purchased by the content target user in the past among the plurality of transaction targets included in the target category.

Further, the selection unit 33 selects a reference transaction object, which is a reference transaction object. The reference transaction object is, for example, a transaction object arranged at the center position of the evaluation axis area or a transaction object highlighted as a reference transaction object in the evaluation axis area.

The selection unit 33 can select a reference transaction target based on the purchase history of the content provision target user. For example, the selection unit 33 can preferentially select a transaction object having a higher number of purchases or a higher purchase frequency among a plurality of transaction objects purchased by a content provision target user as a reference transaction object. In addition, the selection unit 33 can preferentially select, as a reference transaction object, a transaction object that was purchased more recently among the plurality of transaction objects purchased by the content provision target user.

The selection unit 33 can also select a reference transaction target based on the browsing history of the content provision target user. For example, the selection unit 33 can preferentially select a transaction object having a higher number of selections or a higher selection frequency among a plurality of transaction objects selected by a content provision target user as a reference transaction object. In addition, the selection unit 33 can preferentially select, as a reference transaction object, a transaction object that is selected more recently among the plurality of transaction objects selected by the content provision target user.

The selection unit 33 can also select a reference transaction target based on the user review history of the content provision target user. For example, the selection unit 33 can select, as a reference transaction object, a transaction object whose evaluation value according to the user review by the content provision target user is the evaluation value in the center of the area.

Further, the selection unit 33 selects, for example, a transaction target whose item-by-item overall evaluation value on each of a plurality of evaluation axes among a plurality of transaction targets purchased or browsed by the content provision target user in the past is a reference transaction. It can also be selected as a target. The item-by-item overall evaluation value is moderate, for example, when the item-by-item overall evaluation value is a five-level evaluation from 1 to 5, for example, a value within the range of 2.5 to 3.5. is not limited to, and may be a value within the range of 2.8 to 3.2, or may be 3.

[3.3.4.4. Re-selection of transaction target according to enlargement operation]
When the accepting unit 31 accepts an enlargement operation of the evaluation axis area, the selection unit 33 reselects a plurality of transaction targets according to the enlargement operation.

For example, the selection unit 33 can reselect a number of transaction objects that is greater than the number of transaction objects whose information was included in the content before the enlarging operation, as the plurality of transaction objects according to the enlarging operation. For example, the selection unit 33 can select more transaction objects as a plurality of transaction objects according to the enlargement operation as the enlargement ratio of the area to be enlarged and displayed is larger.

In addition, when re-selecting transaction objects, the selection unit 33 can preferentially select a transaction object with a high ranking or preferentially select a transaction object purchased in the past by the content provision target user. .

Note that, when the receiving unit 31 receives an information provision request, the selection unit 33 selects transaction target candidates, which are transaction target candidates to be arranged in the evaluation axis area, by a selection method similar to the selection method of the selected transaction target. can be selected multiple times.

The selection unit 33 ranks each of the transaction object candidates according to the enlargement rate of the evaluation axis area, and selects a plurality of transaction object candidates having ranks higher than or equal to the enlargement rate of the evaluation axis area among the plurality of transaction object candidates. can also be selected as a transaction target.

The rank corresponding to the enlargement ratio of the evaluation axis area is, for example, 1 when the enlargement ratio of the evaluation axis area is the initial value (1 time), and 2 when the enlargement ratio of the evaluation axis area is 2 times. For example, if the enlargement ratio of the evaluation axis area is 2 times, it is set to 3. The rank according to the enlargement ratio of the evaluation axis area is, for example, higher as the value is smaller.

[3.3.5. providing unit 34]
The providing unit 34 selects the position specified by the specifying unit 32 according to the evaluation value based on the user review, which is the position within the area where the two or more evaluation axes selected by the selecting unit 33 are indicated, by the selecting unit 33. Generate content that arranges the information of multiple transaction targets.

The information of the trading object included in the content includes, for example, information indicating the name and identification code of the trading object, image information of the trading object, information indicating the price of the trading object, and the like. When the transaction object is a product, the identification code is the model number of the product.

When the selecting unit 33 selects two evaluation axes having a predetermined relationship between evaluation criteria, the providing unit 34 selects these two evaluation axes in the evaluation axis area so that the evaluation values based on the user reviews are high. are arranged in opposite directions to each other.

Further, the providing unit 34 highlights the information of the transaction target purchased in the past by the content provision target user and the information of the reference transaction target among the information of the plurality of transaction targets included in the content. For example, highlighting can be achieved by increasing the size of the transaction target information compared to other transaction target information, thickening the thickness of the frame surrounding the transaction target information, or changing the color of the frame surrounding the transaction target information. Alternatively, it is done by making the color inside the frame stand out. Note that the highlighting may be performed by blinking the information of the transaction target.

The providing unit 34 provides the generated content to the content provision target user by transmitting the generated content to the terminal device 2 of the content provision target user. The terminal device 2 displays content provided by the information providing device 1 . Such content is content in which information on a plurality of transaction targets is arranged in an area showing a plurality of evaluation axes at positions corresponding to evaluation values based on user reviews. Thereby, the content provision target user can easily grasp the position of each transaction target on each evaluation axis. Therefore, the information providing device 1 can improve the convenience when the content provision target user selects a transaction target from among a plurality of transaction targets.

Also, the plurality of evaluation axes forming the evaluation axis area included in the content are selected based on the user information of the content providing target user, as described above. Therefore, it is possible to provide a content target user with content including a plurality of evaluation axes suitable for the content target user. As a result, the information providing apparatus 1 can improve the convenience when the content provision target user selects a transaction target from among a plurality of transaction targets.

FIG. 6 is a diagram showing an example of content provided by the information providing device 1 according to the embodiment and displayed on the terminal device 2. As shown in FIG. In the content 60 shown in FIG. 6, an evaluation axis area 61 is formed by the evaluation axis of the item "moist", the evaluation axis of the item "light", the evaluation axis of the item "frothy", and the evaluation axis of the item "creamy". .

The evaluation criteria for the item "moist" and the evaluation axis for the item "light" are in a mutually contradictory relationship. These evaluation axes have high evaluation values based on user reviews in the evaluation axis area 61. are arranged so that their directions are opposite to each other. Further, the evaluation axis of the item "foaming" and the evaluation axis of the item "creamy" have a relationship of mutual evaluation criteria, and in the evaluation axis area 61, these evaluation axes have high evaluation values based on user reviews. are arranged so that their directions are opposite to each other.

In the content 60 shown in FIG. 6, information on each of product A, product B, product C, product D, product E, product F, product G, product H, and product I is used as information on a plurality of transaction targets in evaluation axis areas 61. are placed in

The product F is a transaction target that the content provision target user has purchased in the past, and the product H is a reference transaction target. The information for product F and the information for product H are highlighted. The information on product F and the information on product H are highlighted in different manners. In the example shown in FIG. 6, the information on product F is highlighted with hatching, and the information on product H is highlighted with a thicker frame. Note that the information on the product F and the information on the product H need only be highlighted in different manners, and are not limited to the example shown in FIG. Note that the information of the reference transaction target may not be highlighted.

Product H is a reference transaction object as described above, and is arranged in the central area of the evaluation axis area 61 . In the example shown in FIG. 6, the product H is a transaction object whose reference transaction object is a transaction object whose evaluation value according to user reviews by content provision target users is the evaluation value in the middle of the area.

The base point, which is the point at which each evaluation axis is connected to each other, is, for example, the end or center of the evaluation axis. The end of the evaluation axis where the end is connected to the base point is the position where the evaluation value is the lowest on the evaluation axis, for example, the median value of the evaluation values or the average value of the evaluation values. Also, the central portion of the evaluation axis to which the central portions are connected is a position where the evaluation value is intermediate on the evaluation axis, for example, the median value of the evaluation values or the average value of the evaluation values. That is, the reference point, which is the point where each evaluation axis intersects, is a position where each evaluation value is intermediate.

As a result, the information providing device 1 can set the middle evaluation position on each of the plurality of evaluation axes as the center position of the evaluation axis area 61 . In this case, the evaluation axis area 61 is a middle or higher evaluation area on each evaluation axis. It is an evaluation value area, and does not include areas with evaluation values for each item less than 3.

The evaluation values at the end points of the evaluation axis of the item "moisturized" and the evaluation axis of the item "light", which are obtained by dividing the evaluation axis of the item "finish of hair" into two, are the evaluation values on the evaluation axis of the item "finish of hair". Median of values, but not limited to such examples.

Also, the reference point at which the evaluation axes intersect may be the evaluation value of the reference transaction object on each evaluation axis. Thereby, in the information providing device 1 , the reference transaction object can be positioned at the center of the evaluation axis area 61 .

The base point, which is the point where each evaluation axis is connected, may be the position where the evaluation value for each item is the lowest. The position with the lowest evaluation value for each item is 1 when each evaluation value for each item is on a scale of 1 to 5. Also, the base point at which the evaluation axes intersect may be the position of the evaluation value that differs for each evaluation axis.

Further, the providing unit 34 may use, for example, an item evaluation value according to a user review of a reference transaction object by a content provision target user or an item evaluation value according to a plurality of users U's user reviews of a reference transaction object as a base point. can.

In addition, when the number of evaluation axes shown in the evaluation axis area 61 is two, the providing unit 34 can arrange the contents 60 in a state in which these two evaluation axes are orthogonal to each other. For example, the providing unit 34 can arrange the content 60 in such a manner that the two evaluation axes are orthogonal to each other at the central portion of the two evaluation axes.

Also, the position of the reference transaction object may be a position shifted from the center area of the evaluation axis area 61 . In this case, the providing unit 34 can, for example, place the position of the reference transaction object in the central area of the content 60 instead of the position of the base point.

In the example shown in FIG. 6 , each trading object is arranged at one position within the evaluation axis area 61 , but the same trading object may be arranged at multiple positions within the evaluation axis area 61 . For example, the information of a product that foams very well and is very creamy is placed at the position with the highest evaluation value on the evaluation axis of the item "foaming" and the position with the highest evaluation value on the evaluation axis of the item "creaminess". placed.

When the enlarging operation is accepted by the accepting unit 31, the providing unit 34 enlarges and displays the information of the plurality of transaction targets according to the enlarging operation selected by the selecting unit 33 in the evaluation axis area 61 according to the enlarging operation. A content 60 arranged in an area is generated. The providing unit 34 then transmits the generated content 60 to the terminal device 2 . As a result, the providing unit 34 can provide the content providing target user with the content 60 in which the information of the plurality of transaction targets corresponding to the enlargement operation is arranged in the area enlarged and displayed according to the enlargement operation.

FIG. 7 is a diagram showing an example of a state when the content 60 shown in FIG. 6 is enlarged. The example shown in FIG. 7 shows that the evaluation axis area 61 has been expanded with the information on product F at the center. Compared to the state shown in FIG. information, product K information, product L information, and product M information are added.

In this way, the information of the plurality of transaction targets corresponding to the enlargement operation selected by the selection unit 33 is, for example, the information of the plurality of transaction targets whose information was included in the content 60 before the enlargement operation in the area after the enlargement operation. This is information on a larger number of transaction objects than the number. As a result, the content provision target user can know the information of the transaction target in more detail by the enlargement operation, and the convenience when the content provision target user selects the transaction target from a plurality of transaction targets can be improved. can.

Further, the providing unit 34 can increase the number of types of information of a plurality of transaction targets arranged in the evaluation axis area 61, for example, compared to the content 60 before the enlargement operation. The types of information on the transaction target include, for example, specific information indicating the name and identification code of the transaction target, image information of the transaction target, price information indicating the price of the transaction target, evaluation information indicating the evaluation by the user U of the transaction target, There is feature information about the feature of the transaction object. The evaluation information includes, for example, information on at least one of the information on the overall evaluation value and the evaluation value for each item of the transaction target.

For example, assume that the information to be traded in the content 60 before the enlarging operation is specific information, image information, and price information. In this case, the providing unit 34 adds evaluation information, characteristic information, etc., in addition to specific information, image information, and price information, for example, as the types of information of the plurality of reselected transaction targets. In other words, the providing unit 34 makes the content 60 after the enlarging operation have a larger amount of information on the transaction target than the content 60 before the enlarging operation. As a result, the content provision target user can know the information of the transaction target in more detail by the enlargement operation, and the convenience when the content provision target user selects the transaction target from a plurality of transaction targets can be improved. can.

[4. Processing procedure]
Next, the procedure of information processing by the processing unit 12 of the information providing device 1 according to the embodiment will be described. FIG. 8 is a flowchart showing an example of the flow of information processing by the processing unit 12 of the information providing device 1 according to the embodiment.

As shown in FIG. 8, the processing unit 12 determines whether or not it is time to determine the position (step S10). For example, the processing unit 12 determines that the position determination timing has come when the timing arrives at a preset cycle or when the number of new user reviews reaches a predetermined number or more.

When the processing unit 12 determines that the position determination timing has come (step S10: Yes), the processing unit 12 performs processing for specifying the position of the transaction object on each evaluation axis for each transaction object (step S11). In step S11, the processing unit 12 identifies the position of the transaction target on the evaluation axis by, for example, calculating an item-by-item overall evaluation value or an item-by-item evaluation value.

When the processing of step S11 is completed, or when it is determined that the position determination timing has not come (step S10: No), the processing unit 12 determines whether or not there is an information provision request from the terminal device 2 (step S12). When determining that there is an information provision request (step S12: Yes), the processing unit 12 selects a plurality of evaluation axes to be included in the content 60 based on the user information of the content providing target user (step S13).

Next, the processing unit 12 selects a plurality of trading objects to be placed in the evaluation axis area 61 indicating the evaluation axes selected in step S13 (step S14). The plurality of transaction objects selected in step S14 include a transaction object with a high ranking, one or more transaction objects purchased in the past by the content provision target user, a reference transaction object, and the like.

Next, the processing unit 12 generates content 60 in which the plurality of transaction targets selected in step S14 are arranged at positions according to user reviews in the evaluation axis area 61 indicated by the plurality of evaluation axes selected in step S13. (step S15). Then, the processing unit 12 transmits the content 60 generated in step S15 to the terminal device 2, thereby providing the content 60 generated in step S15 to the content target user (step S16).

When the processing of step S16 is completed, or when it is determined that there is no web content provision request (step S12: No), the processing unit 12 determines whether the content provision target user has performed an operation to enlarge the evaluation axis area 61. is determined (step S17). If the processing unit 12 determines that there is an enlargement operation (step S17: Yes), it reselects a plurality of transaction objects to be placed in the enlargement area, which is an area enlarged by the enlargement operation, and reselects the plurality of transaction objects. to the terminal device 2 (step S18).

When the processing of step S18 is finished, or when it is determined that there is no enlarging operation (step S17: No), the processing unit 12 determines whether or not the operation end timing has come (step S19). For example, when the power of the information providing apparatus 1 is turned off, or when it is determined that an end operation has been performed by operating an operation unit (not shown) of the information providing apparatus 1, the processing unit 12 performs the operation end timing. determine that it has happened.

If the processing unit 12 determines that the operation end timing has not come (step S19: No), the process proceeds to step S10, and if it determines that the operation end timing has come (step S19: Yes), a Terminate the indicated process.

[5. Modification]
In the example described above, the processing unit 12 provides the user U with the content 60 in which a plurality of transaction targets are arranged in the evaluation axis region 61, but the provision unit It is also possible to provide the user U with content that is composed of a plurality of pieces of content including the content 60 that has been created.

In addition, the processing unit 12 can also provide the user U with content composed of a plurality of contents 60 in which a plurality of transaction targets are arranged in evaluation axis areas 61 indicated by a plurality of evaluation axes in different combinations. .

The processing unit 12 can also provide the user U with the content 60 in which the information on the plurality of transaction targets shown in the evaluation axis area 61 is changed at predetermined time intervals or at each specific operation by the user U. As a result, the processing unit 12 can provide the user U with information on more transaction targets, and can further improve convenience when the user U selects a transaction target from a plurality of transaction targets. can.

In this case, for example, the processing unit 12 changes the transaction object other than the transaction object purchased by the user U in the past and the reference transaction object so that the information of the transaction object that serves as a guideline for selection is included in the content 60. maintain. Thereby, the processing unit 12 can further improve convenience when the user U selects a transaction target from among a plurality of transaction targets.

In addition, the processing unit 12 provides the user U with the content 60 in which the information on the plurality of evaluation axes and the plurality of transaction targets shown in the evaluation axis area 61 is changed for each predetermined time period or for each specific operation by the user U. You can also

In the above example, the selection unit 33 has explained an example in which the evaluation axis for the item “finish of hair” can be divided into the evaluation axis for the item “light” and the evaluation axis for the item “moist”. The item “light” and the item “moist” may be evaluated by the user U in separate itemized evaluation selection areas.

[6. Hardware configuration]
The information providing device 1 or terminal device 2 according to the above-described embodiments is implemented by a computer 80 configured as shown in FIG. 9, for example. The information providing device 1 will be described below as an example. FIG. 9 is a hardware configuration diagram showing an example of a computer 80 that implements the functions of the information providing device 1 according to the embodiment. The computer 80 includes a CPU 81, a RAM 82, a ROM (Read Only Memory) 83, a HDD (Hard Disk Drive) 84, a communication interface (I/F) 85, an input/output interface (I/F) 86, and a media interface (I/F). ) 87.

The CPU 81 operates based on programs stored in the ROM 83 or HDD 84 and controls each section. The ROM 83 stores a boot program executed by the CPU 81 when the computer 80 is started, a program depending on the hardware of the computer 80, and the like.

The HDD 84 stores programs executed by the CPU 81, data used by these programs, and the like. The communication interface 85 receives data from other devices via the network N (see FIG. 2), sends the data to the CPU 81, and transmits data generated by the CPU 81 to other devices via the network N. FIG.

The CPU 81 controls output devices such as a display and a printer and input devices such as a keyboard and a mouse through an input/output interface 86 . The CPU 81 acquires data from the input device via the input/output interface 86 . The CPU 81 also outputs the generated data to the output device via the input/output interface 86 .

The media interface 87 reads programs or data stored in the recording medium 88 and provides them to the CPU 81 via the RAM 82 . The CPU 81 loads the program from the recording medium 88 onto the RAM 82 via the media interface 87 and executes the loaded program. The recording medium 88 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or a PD (Phase change rewritable disc), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. and so on.

For example, when the computer 80 functions as the information providing apparatus 1 according to the embodiment, the CPU 81 of the computer 80 implements the functions of the processing section 12 by executing programs loaded on the RAM 82 . Further, the data in the storage unit 11 is stored in the HDD 84 . The CPU 81 of the computer 80 reads these programs from the recording medium 88 and executes them, but as another example, these programs may be acquired via the network N from another device.

[7. others〕
Further, among the processes described in the above embodiments, all or part of the processes described as being automatically performed can be manually performed, or the processes described as being performed manually can be performed manually. All or part of this can also be done automatically by known methods. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

Also, each component of each device illustrated is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution and integration of each device is not limited to the one shown in the figure, and all or part of them can be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

For example, the information providing apparatus 1 described above may be implemented by a plurality of server computers, and depending on the function, may be implemented by calling an external platform using an API (Application Programming Interface) or network computing. can be changed flexibly.

Also, the above-described embodiments and modifications can be appropriately combined within a range that does not contradict the processing content.

[8. effect〕
As described above, the information providing device 1 according to the embodiment includes the selecting section 33 and the providing section 34 . The selection unit 33 selects two or more evaluation axes from a plurality of evaluation axes based on the information of the content provision target user who is the content provision target. The providing unit 34 provides the content target user with the content 60 in which a plurality of transaction target information are arranged at positions within an area where two or more evaluation axes are indicated and in accordance with evaluation values based on user reviews. As a result, the information providing apparatus 1 provides the content target user with the content 60 in which a plurality of transaction targets are arranged in the evaluation axis area 61 including two or more evaluation axes suitable for the content target user. It is possible to improve the convenience when the content provision target user selects a transaction target from among the transaction targets.

Further, the selection unit 33 selects at least one of the two or more evaluation axes based on the attribute of the content provision target user. As a result, the information providing apparatus 1 provides the content target user with the content 60 in which a plurality of transaction targets are arranged in the evaluation axis area 61 including two or more evaluation axes suitable for the content target user. It is possible to further improve the convenience when the content provision target user selects a transaction target from among the transaction targets.

Further, the selection unit 33 selects at least one of the two or more evaluation axes using evaluation values based on past user reviews by other users U who have similar attributes to the content provision target user. As a result, the information providing apparatus 1 provides the content target user with the content 60 in which a plurality of transaction targets are arranged in the evaluation axis area 61 including two or more evaluation axes suitable for the content target user. It is possible to further improve the convenience when the content provision target user selects a transaction target from among the transaction targets.

In addition, the selection unit 33 selects at least one of the two or more evaluation axes using evaluation values based on user reviews of transaction objects purchased in the past by other users U having attributes similar to those of the content provision target user. select. As a result, the information providing apparatus 1 provides the content target user with the content 60 in which a plurality of transaction targets are arranged in the evaluation axis area 61 including two or more evaluation axes suitable for the content target user. It is possible to further improve the convenience when the content provision target user selects a transaction target from among the transaction targets.

The selection unit 33 selects at least one of two or more evaluation axes based on the purchase history of the transaction target by the content provision target user. As a result, the information providing apparatus 1 provides the content target user with the content 60 in which a plurality of transaction targets are arranged in the evaluation axis area 61 including two or more evaluation axes suitable for the content target user. It is possible to further improve the convenience when the content provision target user selects a transaction target from among the transaction targets.

Further, the selection unit 33 selects at least one of the two or more evaluation axes using evaluation values based on user reviews of transaction objects purchased in the past by the content provision target user. As a result, the information providing apparatus 1 provides the content target user with the content 60 in which a plurality of transaction targets are arranged in the evaluation axis area 61 including two or more evaluation axes suitable for the content target user. It is possible to further improve the convenience when the content provision target user selects a transaction target from among the transaction targets.

The information providing apparatus 1 also includes a reception unit 31 that receives selection of a category of transaction target by the content provision target user. The selection unit 33 selects at least one of the two or more evaluation axes using evaluation values based on user reviews of the transaction objects of the category received by the reception unit 31 . As a result, the information providing apparatus 1 provides the content target user with the content 60 in which a plurality of transaction targets are arranged in the evaluation axis area 61 including two or more evaluation axes of the category desired by the content target user. , it is possible to further improve the convenience when the content provision target user selects a transaction target from among a plurality of transaction targets.

In addition, the selection unit 33 preferentially selects an evaluation axis having a high average evaluation value as at least one of the two or more evaluation axes. As a result, since the content 60 includes the evaluation axis with a high evaluation, the information providing apparatus 1 can provide the content provision target user with the content 60 including the transaction target that is likely to be selected by the content provision target user. It is possible to further improve convenience when the target user selects a transaction target.

Further, the selection unit 33 selects at least one of the two or more evaluation axes based on the evaluation value distribution. As a result, the information providing apparatus 1 provides the content target user with the content 60 in which a plurality of transaction targets are arranged in the evaluation axis region 61 including two or more evaluation axes more suitable for the content target user. It is possible to further improve the convenience when the content provision target user selects a transaction target from among the transaction targets.

In addition, the selection unit 33 preferentially selects an evaluation axis having a wide distribution range of evaluation values as at least one of the two or more evaluation axes. As a result, the information providing apparatus 1 provides the content provision target user with the content 60 in which a plurality of transaction targets having a large difference in evaluation values are arranged. It is possible to further improve convenience when selecting a transaction target.

In addition, the selection unit 33 preferentially selects an evaluation axis having a high degree of dispersion of evaluation values as at least one of the two or more evaluation axes. As a result, the information providing apparatus 1 provides the content provision target user with the content 60 in which a plurality of transaction targets having a large difference in evaluation values are arranged. It is possible to further improve convenience when selecting a transaction target.

As described above, the embodiments of the present application have been described in detail with reference to the drawings, but these are examples, and various modifications and improvements, including the aspects described in the section of the disclosure of the invention, can be made based on the knowledge of those skilled in the art. It is possible to implement the invention in other forms.

Also, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit can be read as acquisition means or an acquisition circuit.

1 information providing device 2 terminal device 10 communication unit 11 storage unit 12 processing unit 20 user information storage unit 21 transaction target information storage unit 30 acquisition unit 31 reception unit 32 identification unit 33 selection unit 34 provision unit 50 user review posting screen 51 transaction target Information display area 52 Comprehensive evaluation value input area 53 Comment input area 53a, 54a Input frame 54 Title input area 55 Itemized evaluation input area 56 Send button 60 Contents 61 Evaluation axis area 100 Information providing system 551, 551a, 551b, 551c, 551d , 551e, 551f Itemized evaluation selection area N network

Claims (20)

a selection unit that selects two or more evaluation axes from among a plurality of evaluation axes based on information about a user to whom content is provided;
a providing unit that provides the user with content in which a plurality of transaction target information are arranged at positions within the area where the two or more evaluation axes are indicated and in accordance with evaluation values based on user reviews;
The selection unit
An information providing device, wherein at least one of the two or more evaluation axes is selected based on the attributes of the user. The selection unit
The information according to claim 1 , wherein at least one of the two or more evaluation axes is selected using an evaluation value based on past user reviews by other users having attributes similar to those of the user. delivery device. The selection unit
At least one of the two or more evaluation axes is selected using evaluation values based on user reviews of transaction objects purchased in the past by other users having similar attributes to the user. The information providing device described in . a selection unit that selects two or more evaluation axes from among a plurality of evaluation axes based on information about a user to whom content is provided;
a providing unit that provides the user with content in which a plurality of transaction target information are arranged at positions within the area where the two or more evaluation axes are indicated and in accordance with evaluation values based on user reviews;
The selection unit
The information providing device, wherein at least one of the two or more evaluation axes is selected based on the purchase history of the transaction target by the user. The selection unit
5. The information providing apparatus according to claim 4 , wherein at least one of the two or more evaluation axes is selected using evaluation values based on user reviews of transaction objects purchased by the user in the past. a selection unit that selects two or more evaluation axes from among a plurality of evaluation axes based on information about a user to whom content is provided;
a provision unit that provides the user with content in which a plurality of transaction target information are arranged at positions within the area where the two or more evaluation axes are indicated and in accordance with evaluation values based on user reviews;
a receiving unit that receives selection of a transaction target category by the user;
The selection unit
At least one of the two or more evaluation axes is selected using an evaluation value based on user reviews of the transaction object of the category received by the reception unit. a selection unit that selects two or more evaluation axes from among a plurality of evaluation axes based on information about a user to whom content is provided;
a providing unit that provides the user with content in which a plurality of transaction target information are arranged at positions within the area where the two or more evaluation axes are indicated and in accordance with evaluation values based on user reviews;
The selection unit
An information providing device, wherein an evaluation axis having a high average value of the evaluation values is preferentially selected as at least one of the two or more evaluation axes. a selection unit that selects two or more evaluation axes from among a plurality of evaluation axes based on information about a user to whom content is provided;
a providing unit that provides the user with content in which a plurality of transaction target information are arranged at positions within the area where the two or more evaluation axes are indicated and in accordance with evaluation values based on user reviews;
The selection unit
An information providing device, wherein at least one of the two or more evaluation axes is selected based on the distribution of the evaluation values. The selection unit
9. The information providing apparatus according to claim 8 , wherein an evaluation axis having a wide distribution range of said evaluation values is preferentially selected as at least one of said two or more evaluation axes. The selection unit
10. The information providing apparatus according to claim 8 , wherein an evaluation axis having a high dispersion of the evaluation values is preferentially selected as at least one of the two or more evaluation axes. A computer-executed information provision method comprising:
a selection step of selecting two or more evaluation axes from a plurality of evaluation axes based on information about a user to whom content is to be provided;
a provision step of providing the user with content in which a plurality of transaction target information are arranged at positions within the area where the two or more evaluation axes are indicated and in accordance with evaluation values based on user reviews ;
The selection step includes
selecting at least one of the two or more evaluation axes based on the attributes of the user
An information providing method characterized by: A computer-executed information provision method comprising:
a selection step of selecting two or more evaluation axes from a plurality of evaluation axes based on information about a user to whom content is to be provided;
a provision step of providing the user with content in which a plurality of transaction target information are arranged at positions within the area where the two or more evaluation axes are indicated and in accordance with evaluation values based on user reviews;
The selection step includes
selecting at least one of the two or more evaluation axes based on a purchase history of the transaction target by the user;
An information providing method characterized by: A computer-executed information provision method comprising:
a selection step of selecting two or more evaluation axes from a plurality of evaluation axes based on information about a user to whom content is to be provided;
a providing step of providing the user with content in which a plurality of transaction target information are arranged at positions within the area where the two or more evaluation axes are indicated and in accordance with evaluation values based on user reviews;
a receiving step of receiving selection of a transaction target category by the user;
The selection step includes
At least one of the two or more evaluation axes is selected using evaluation values based on user reviews of the transaction objects of the category received by the receiving step.
An information providing method characterized by: A computer-executed information provision method comprising:
a selection step of selecting two or more evaluation axes from a plurality of evaluation axes based on information about a user to whom content is to be provided;
a provision step of providing the user with content in which a plurality of transaction target information are arranged at positions within the area where the two or more evaluation axes are indicated and in accordance with evaluation values based on user reviews;
The selection step includes
preferentially selecting an evaluation axis having a high average value of the evaluation values as at least one of the two or more evaluation axes
An information providing method characterized by: A computer-executed information provision method comprising:
a selection step of selecting two or more evaluation axes from a plurality of evaluation axes based on information about a user to whom content is to be provided;
a provision step of providing the user with content in which a plurality of transaction target information are arranged at positions within the area where the two or more evaluation axes are indicated and in accordance with evaluation values based on user reviews;
The selection step includes
selecting at least one of the two or more evaluation axes based on the distribution of the evaluation values
An information providing method characterized by: a selection procedure for selecting two or more evaluation axes from among a plurality of evaluation axes based on information about a user to whom content is provided;
a providing procedure for providing the user with content in which a plurality of transaction target information are arranged at positions within the area where the two or more evaluation axes are indicated and in accordance with evaluation values based on user reviews; let
The selection procedure includes:
selecting at least one of the two or more evaluation axes based on the attributes of the user
An information providing program characterized by: a selection procedure for selecting two or more evaluation axes from among a plurality of evaluation axes based on information about a user to whom content is provided;
a providing procedure for providing the user with content in which a plurality of transaction target information are arranged at positions within the area where the two or more evaluation axes are indicated and in accordance with evaluation values based on user reviews; let
The selection procedure includes:
selecting at least one of the two or more evaluation axes based on a purchase history of the transaction target by the user;
An information providing program characterized by: a selection procedure for selecting two or more evaluation axes from among a plurality of evaluation axes based on information about a user to whom content is provided;
a provision step of providing the user with content in which a plurality of transaction target information are arranged at positions within the area where the two or more evaluation axes are indicated and in accordance with evaluation values based on user reviews;
causing a computer to execute a receiving procedure for receiving a selection of a transaction target category by the user;
The selection procedure includes:
At least one of the two or more evaluation axes is selected using evaluation values based on user reviews of the transaction objects of the category received by the receiving procedure.
An information providing program characterized by: a selection procedure for selecting two or more evaluation axes from among a plurality of evaluation axes based on information about a user to whom content is provided;
a providing procedure for providing the user with content in which a plurality of transaction target information are arranged at positions within the area where the two or more evaluation axes are indicated and in accordance with evaluation values based on user reviews; let
The selection procedure includes:
preferentially selecting an evaluation axis having a high average value of the evaluation values as at least one of the two or more evaluation axes
An information providing program characterized by: a selection procedure for selecting two or more evaluation axes from among a plurality of evaluation axes based on information about a user to whom content is provided;
a providing procedure for providing the user with content in which a plurality of transaction target information are arranged at positions within the area where the two or more evaluation axes are indicated and in accordance with evaluation values based on user reviews; let
The selection procedure includes:
selecting at least one of the two or more evaluation axes based on the distribution of the evaluation values
An information providing program characterized by:

Images