JP7196232B2 - Display control method, display control program, and display control system - Google Patents

Description

The present invention relates to a display control method, a display control program, and a display control system for an image object attached to a chargeable medium.

2. Description of the Related Art Conventionally, providers of applications, which are software to be installed in terminals such as smartphones, earn revenues by charging users and by advertising. For example, users are charged for downloading applications, and for acquiring currency, items, and the like that are distributed in the world constructed by the applications. In addition, as an advertisement income, an advertisement is displayed while an application is running, and compensation is obtained from the advertiser (see, for example, Patent Document 1).

JP-A-2002-258785

However, if you try to display images such as advertisements that are not directly related to the function of the application so as not to impair the world view and convenience built by the application, there is a limit to the number and size of images that can be displayed. Therefore, there is a problem that it is difficult to expand earnings.
An object of the present invention is to provide a display control method, a display control program, and a display control system that can generate new revenue.

A display control method for solving the above problems is a method in which a computer connected to a display terminal equipped with an application via a network controls the display of the display terminal, wherein the computer controls the display of an item for which consideration is required. a receiving step of receiving from the display terminal a bid for the right to attach an image object designated by a user to the display terminal; a first determining step of determining a winning bidder from among the users who have made the bid; a display control step of displaying an image object of the item as an object on the purchase screen of the item on the display terminal; and a step of displaying the item to be displayed within.

According to the above method, the right to make the image object attached to the medium to be charged a desired image object is bought and sold by bidding. According to this, it is possible to generate new profit while suppressing the deterioration of the world view and convenience built by the application.

In the above display method, it is preferable that the computer executes a second determination step of determining the billing amount of the item according to the successful bid amount of the image object.

With respect to the display method, it is preferable that, in the second determination step, the billing amount of the item is set lower as the successful bid price is larger.

With respect to the display method, it is preferable that the computer executes a third determination step of determining a usable period of the item according to a successful bid price of the image object.

With respect to the display method, it is preferable that, in the third determination step, the available period of the item is set longer as the successful bid price is larger.

With regard to the display method, the computer causes the image object specified by the successful bidder to be displayed on the purchase screen on the display terminal as the image object of the item, and the name specified by the successful bidder as the name of the item. It is preferable that the purchase screen is displayed on the display terminal.

Regarding the display method, it is preferable that the computer causes the display terminal to display information indicating that the moving image specified by the successful bidder is reproducible on the purchase screen.

With respect to the display method, it is preferable that the computer sets a privilege related to the use of the medium when the item is purchased through the purchase screen and the moving image is reproduced on the display terminal.

With regard to the above display method, it is preferable that the benefit include at least one of enhancement of the effect of the item and extension of the period during which the medium can be used after the purchase of the item.

With respect to the display method, the computer displays on the purchase screen of the display terminal a first item that is the item corresponding to the image object that the successful bidder has made a bid for, and the same effect as that of the first item. and displaying a second item attached with an image object that is not subject to bidding, and the amount charged for the first item and the second item, and At least one of the periods during which the medium can be used after the purchase of the medium is preferably different.

Regarding the display method, it is preferable that the computer changes the sales period of the item corresponding to the image object on the purchase screen according to the successful bid price of the image object by the successful bidder.
With respect to the above display method, it is preferable that the item to be bid is an item that is consumed by one use.

A display control program for solving the above-mentioned problems causes a control unit of a computer connected via a network to a display terminal equipped with an application to bid for the right to attach an image object specified by the user to an item requiring consideration. a receiving step of receiving from the display terminal; a first determining step of determining a winning bidder from among the users who have made bids; and an item display step of displaying the item selected on the purchase screen within the application of the display terminal of the user who selected the item.

According to the above program, the right to make the image object attached to the medium to be charged a desired image object is bought and sold by bidding. According to this, it is possible to generate new profit while suppressing the deterioration of the world view and convenience built by the application.

A display control system for solving the above problems is a system connected via a network to a display terminal having an application, the system comprising a control unit, the control unit providing a user with an item requiring payment. accepts a bid for the right to attach the image object specified by from the display terminal, determines a successful bidder from among the users who have made the bids, sets the image object specified by the determined successful bidder as an image object of the item, and Information about the image object is transmitted to the display terminal, and the display terminal displays the image object on the item purchase screen based on the information received from the control unit, and displays the item selected on the purchase screen. , to be displayed within said application.

According to the above system, the right to make an image object attached to a medium to be charged a desired image object is bought and sold by bidding. According to this, it is possible to generate new profit while suppressing the deterioration of the world view and convenience built by the application.

In addition, in the above method, the computer is an image object displayed on the display terminal by the application, and is attached to an item to be charged that exhibits an effect related to a character when used while the application is running. Bids for advertising display on the image object are received from each bidding terminal to determine a successful bidder, and the image object designated by the determined successful bidder is used as an image object of the item on the display terminal. It may be displayed on the item purchase screen.

In addition, the display control program is attached to an item to be charged, which is an image object displayed on the display terminal by the application and which exhibits an effect related to a character when used while the application is running. bids for displaying an advertisement for the image object are accepted from each bidding terminal, a successful bidder is determined, and an image object designated by the determined successful bidder is sent to the display terminal as an image object of the item. may be displayed on the item purchase screen.
Further, in the above display control system, the control unit is an image object displayed on the display terminal by the application, and is an item to be charged that exhibits an effect related to a character when used while the application is running. bids for advertisement display for the image object are accepted from each bidding terminal, a successful bidder is determined, and the image object designated by the determined successful bidder is used as an image object of the item, and the display terminal determines a successful bidder; may be displayed on the purchase screen of the item.

According to the present invention, new revenue can be generated through applications.

1 is a diagram showing the configuration of a device used in a display control method according to a first embodiment of the display control method; FIG. The figure which shows an example of the data structure of the bid management data in 1st Embodiment. The figure which shows an example of the data structure of the item data in 1st Embodiment. 4 is a sequence chart showing the procedure of processing by the display control method of the first embodiment; The figure which shows an example of the purchase screen displayed by the display control method of 1st Embodiment. FIG. 4 is a diagram conceptually showing an example of the flow of information and money in the display control method of the first embodiment; The figure which shows notionally an example of the flow of information and money about 2nd Embodiment of the display control method. The figure which shows an example of the purchase screen displayed by the display control method of 2nd Embodiment. The figure which shows conceptually an example of the flow of information about 3rd Embodiment of the display control method.

(First embodiment)
A first embodiment of a display control method, a display control program, and a display control system will be described with reference to FIGS. 1 to 4. FIG.

[Device configuration]
The configuration of the device used in the display control method of the first embodiment will be described with reference to FIG.
As shown in FIG. 1, a user terminal 10, which is an example of a display terminal, is a computer terminal operated by a user, and is embodied in a smart phone, a tablet terminal, or the like. The user terminal 10 includes a communication unit that controls communication, a display unit that displays images, an operation unit that receives user operations, a storage unit that stores programs and data, and control and arithmetic processing of these units are stored in the storage unit. It is equipped with a control unit that operates based on the programs and data provided.

The user terminal 10 is installed with an application that operates based on instructions from a management server 20 that constitutes a display control system. In the first embodiment, the application provided in the user terminal 10 is a game application that causes the user terminal 10 to run a game, and the user operating the user terminal 10 is a player of the game. In the first embodiment, as a game implemented by an application, a player acquires items, which are game media that exert a predetermined effect by using them during the progress of the game, and uses the items to play battles, puzzles, and the like. It is assumed that the game advances. For example, the game includes quests, missions, mini-games, development, enhancement, and synthesis of game media, game media acquisition events, virtual space exploration events, and opponents (e.g., other players, enemy characters, and enemy characters). (Buildings, etc.). For example, when it is determined that one or more predetermined conditions (game tasks) set for each game content have been successfully achieved, game media or the like may be awarded to the player.

The management server 20 provides, by auction, the right to change the item image, which is the image of the item, and the item name, which is the name of the item, to the desired image and name of the item displayed on the user terminal 10 . Specifically, in the first embodiment, the management server 20 provides the right to display an advertisement for the item image and item name through an auction by setting the item image and item name to desired images and names. do.

An item whose item image and item name are bid targets, in other words, a bid target item is a chargeable medium, that is, an item that the player can obtain in the game by paying a consideration. The item to be bid on is, for example, an item that is consumed one by one use, and has the effect of improving the effect of the game medium in the game. A game medium is electronic data used in a game, and can be acquired, owned, used, managed, exchanged, combined, enhanced, sold, discarded, gifted, etc. by a player in the game. For example, game media include cards, items, virtual currency, tickets, characters, avatars, level information, status information, parameter information (physical strength, attack power, etc.), ability information (skills, abilities, spells, jobs, etc.), etc. Including any medium. The mode of use of the game media is not limited to what is specified in this specification. In this embodiment, the item to be bid on has the effect of restoring or increasing various parameters set for the character operated by the player, for example. Such parameters may include, for example, numerical values indicating abilities such as physical strength, and points consumed when participating in battles and the like.

In addition, there are two types of billing targets: those that can be acquired by paying with real currency, which is the currency that is circulated in the real world, and those that can be acquired by exchanging in-game currency acquired by paying with real currency. is included. In-game currency is currency that circulates within the game, that is, in the world built by the application. Items obtained by paying a price may be items obtained by consuming parameters associated with the player instead of items obtained by consuming in-game currency.

The management server 20 is connected to each of the user terminals 10 and the bid terminals 30 via a network such as the Internet. The management server 20 includes a communication section 21 , a control section 22 and a storage section 23 .
The communication unit 21 executes connection processing between the management server 20 and each of the user terminals 10 and the bidding terminals 30 via the network, and transmits and receives data between the management server 20 and each terminal.

The control unit 22 has a configuration including a CPU and a volatile memory such as a RAM. , writing, various kinds of arithmetic processing, etc., and controls each part of the management server 20 . By executing the display control program stored in the storage unit 23, the control unit 22 functions as a bid management unit 22a, an item management unit 22b, and a display management unit 22c.
Based on the bid information transmitted from the bid terminal 30 to the management server 20, the bid management unit 22a accepts bids for the items to be bid and determines the winning bidder.

The item management unit 22b determines a billing amount for a successful bid item, which is a successful bid item of the item image and the item name, by discounting an amount calculated based on the successful bid amount from the planned billing amount of the item.

In addition, the item management unit 22b sets a use condition, which is a condition for restricting use by the player, for the successful bid item. The usage conditions include, for example, a usage period during which the item can be used in the game from the time the item is purchased on the user terminal 10 . Also, for example, the terms of use include a setting that prohibits the player who purchased the item from transferring the item to another player. Initial conditions indicating standard terms of use are set in advance for items to be bid on.

The display management unit 22c generates data for displaying on the user terminal 10 the item image based on the image provided by the successful bidder as the item image of the successful bid item. The display management unit 22c also generates data for displaying the name specified by the successful bidder on the user terminal 10 as the item name of the successful bid item.

The storage unit 23 has a configuration including a nonvolatile memory, and stores programs and data necessary for processing executed by the control unit 22 . In addition to the display control program described above, the storage unit 23 stores bidding management data 23a, item data 23b, and player data 23c.

The bid management data 23a includes information acquired by the management server 20 in the process from bidding to successful bid and information required for processing by the control unit 22 in the process from bid to successful bid. The information included in the bid management data 23a may be appropriately set as necessary. For example, bid information received by the management server 20 from the bid terminal 30 at the time of bidding, information necessary for determining the winning bidder and determining the billing amount. and successful bid information such as the successful bidder and the successful bid price for the successful bid item. FIG. 2 shows an example of the data configuration of the bid management data 23a.

The item data 23b includes information on the item to be bid on and the successful bid item. The information included in the item data 23b may be appropriately set as necessary. For example, the bidding period, minimum bid amount, planned billing amount, initial conditions, item image and item name of the successful bid item for the item to be bid on. , billing amount, terms of use, sales period, etc. FIG. 3 shows an example of the data configuration of the item data 23b.

The player data 23c includes information about the content of the game played by the player. Information included in the player data 23c may be appropriately set as necessary, and includes, for example, the number of purchases of each item by the player.

Note that the management server 20 may perform various controls for the player to advance the game, and may store various data required for such controls. Alternatively, such control may be performed by a device different from management server 20 . Also, the function of each part of the management server 20 may be realized by a plurality of servers. A display control system composed of one or more computers may include functional units that function as the communication unit 21, the control unit 22, and the storage unit 23 described above.

The bid terminal 30 is a computer terminal operated by a bidder, and is embodied in a personal computer, a smart phone, a tablet terminal, or the like. The bidding terminal 30 has a communication unit that controls communication, a display unit that displays images, an operation unit that receives operations from bidders, a storage unit that stores programs and data, and stores control and arithmetic processing of these units in the storage unit. It is equipped with a control unit that operates based on the programs and data that have been written.

The bidder is a company or organization that wishes to display an advertisement for the item image and item name. For example, by using the item image as the image of the company's product and the item name as the name of the product, the product is advertised. We are a company that wants to

[Item display processing]
Processing until a successful bid item is displayed on the user terminal 10 will be described with reference to FIGS. 4 and 5. FIG.
As shown in FIG. 4, first, bid information including information input to the bid terminal 30 is transmitted from the bid terminal 30 to the management server 20 (step S10).
Specifically, for example, when the bidding terminal 30 accesses the management server 20 , a bidding screen, which is a screen for bidding, is displayed on the bidding terminal 30 . Information necessary for a bidder to decide to place a bid, such as a description of the effect of the item to be bid on, a bidding period during which bidding is possible, and a minimum bid amount, is displayed on the bidding screen. is displayed.

The bid information includes information used by the management server 20 to determine a successful bidder, and includes, for example, the bid price and information on bidders. The bid amount is an amount set by the bidder, and when the bidder wins the bid for the item image and the item name, the acquisition of the item based on the billing at the user terminal 10, that is, one purchase of the item. is the amount that the bidder will be charged for each bid. The bid amount is set to an amount equal to or greater than the minimum bid amount. The bid information also includes an image designated by the bidder as the item image and a name designated by the bidder as the item name.

The bidder operates the bid terminal 30 to enter required information into a predetermined form on the bid screen for the item for which the bidder wishes to make a successful bid. Thereby, information constituting the bid information is input to the user terminal 10 . It should be noted that such functions of the bidding terminal 30 may be realized by the operation of an application installed in the bidding terminal 30 or a web application.

When the bid information is received from the bid terminal 30, the bid management unit 22a of the management server 20 records the bid information in the storage unit 23 by including the bid information in the bid management data 23a. Thereby, a bid is accepted (step S11).

A bidding period is set for the item to be bid, and bids received within this period are subject to the determination of the winning bidder. When the bidding period has passed, the bid management unit 22a of the management server 20 refers to the bid information of each bid for the target item to determine the successful bidder (step S12). The bid management unit 22a, for example, determines the bidder with the highest bid as the winning bidder. In addition to the bid amount, the bid management unit 22a may determine the successful bidder by using other information such as the order of bids and the past bidding history of the bidder. may be set as appropriate. Also, the bid management unit 22a records in the storage unit 23 the successful bid information, such as the successful bid price of the successful bidder and information about the successful bidder, in the bid management data 23a. Information including the successful bid information may be appropriately set as necessary.

When the successful bidder is determined, the item management unit 22b of the management server 20 determines the billing amount for the successful bid item (step S13). A scheduled billing amount is set for the item to be bid, and the item management unit 22b determines the billing amount for the item by subtracting an amount calculated based on the successful bid price from the scheduled billing amount for the successful bid item. do. Specifically, the item management unit 22b sets a larger discount amount as the winning bid amount increases. That is, the higher the successful bid price, the smaller the billing amount. If the item is acquired by the player by exchanging it for in-game currency, the billing amount is represented by the in-game currency.

For example, the item management unit 22b sets the discount rate to a predetermined minimum value when the successful bid price is within a predetermined range from the minimum bid price, and sets the discount rate to a predetermined minimum value when the successful bid price exceeds the predetermined range. The discount rate is the ratio of the difference to the minimum bid amount. Further, for example, the item management unit 22b may determine the charge amount based on a table, map, or the like that defines the relationship between the successful bid amount and the charge amount.

In addition, the item management unit 22b sets usage conditions for the successful bid item (step S14). For example, the item management unit 22b changes the available period, which is set as an initial condition for the successful bid item, to a period corresponding to the successful bid price and sets it as a usage condition. Specifically, the higher the successful bid price, the longer the available period than the initial condition. The item management unit 22b may change the initial conditions and set the usage conditions according to the type of the successful bid item, the successful bid price, and the successful bidder, or may set the usage conditions without changing the initial conditions.

Note that the order of the process of determining the charge amount in step S13 and the process of setting the usage conditions in step S14 is not particularly limited. The determined billing amount and usage conditions are included in the item data 23b and recorded in the storage unit 23 .

Subsequently, the display management unit 22c of the management server 20 generates display data to be transmitted to the user terminal 10 (step S15). The display data includes data for displaying the image provided by the successful bidder on the user terminal 10 as the item image of the successful bid item. The display data also includes data for displaying the name specified by the successful bidder on the user terminal 10 as the item name of the successful bid item. Furthermore, the display data includes data for displaying the billing amount and usage conditions on the user terminal 10 .

The generated display data is transmitted from the management server 20 to the user terminal 10 via the communication unit 21 (step S16). When the item purchase screen is displayed on the user terminal 10 according to the user's operation, the user terminal 10 uses the display data received from the management server 20 to display the purchase screen. For example, by setting a tag functioning as an identifier in the data constituting the application, the item image and item name included in the display data received from the management server 20 can be displayed at a predetermined location on the purchase screen. can be done. As a result, on the purchase screen, the image specified by the successful bidder is displayed as the item image of the successful bid item, and the name specified by the successful bidder is displayed as the name of the successful bid item (step S17).

A sales period is set for a successful bid item, an item image and an item name designated by a successful bidder are displayed on the purchase screen during the sales period, and are no longer displayed on the purchase screen when the sales period ends. In other words, the successful bidder has the right to display the desired image and name on the purchase screen as the item image and item name for a predetermined period, which is the sales period, by bidding on the item image and item name. The sales period may be changed according to the successful bid price. That is, the item management unit 22b may set a sales period for a successful bid item according to the successful bid price, in addition to determining the billing amount and setting the terms of use. For example, the item management unit 22b sets the sales period to a period longer than the preset scheduled sales period as the successful bid price increases.

In the processing procedure described with reference to FIG. 4, the image specified as the item image and the name specified as the item name are included in the bid information together with the bid amount, etc. For example, it may be transmitted to the management server 20 before acceptance of a bid, or may be transmitted to the management server 20 after a successful bidder is determined. The point is that these images and names can be used by the management server 20 when generating display data.

FIG. 5 shows an example of an item purchase screen displayed on the user terminal 10 . In FIG. 5, an item that has the effect of recovering 100 HP, which indicates the physical strength value of the player, is the object of bidding. It is assumed that the bidder wins the bid. Items that restore 100 HP include normal items that are not subject to bidding, that is, normal items that are represented by a bottle-shaped item image and the item name "recovery medicine".

In FIG. 5, the item Ia displayed on the purchase screen D is a normal item that restores 100 HP, and is represented by the bottle-shaped item image Ma and the item name Na "recovery medicine" as described above. It is The billing amount for the item Ia is 100C, and no use condition is set for the item Ia. That is, item Ia is available indefinitely. Note that the currency unit "C" is the unit of in-game currency.

On the other hand, the item Ib is a successful bid item and is represented by an item image Mb of a chocolate candy and an item name Nb of "ABC chocolate". The item image Mb is the item image specified by the successful bidder, and the item name Nb is the item name specified by the successful bidder. Also, the billing amount of the item Ib is 80C, and the item Ib is set with terms of use including a usable period of three days and prohibition of transfer to other players.

Item Ia and item Ib have the same effect, and when the player wants to purchase an item that restores 100 HP, the player can select an item to purchase from item Ia and item Ib. Then, if the item Ib, which is the successful bid item, is selected, an item that recovers 100 HP can be purchased at a lower price than the item Ia, which is the normal item. It should be noted that the billing amount for the normal item corresponds to, for example, the planned billing amount for the successful bid item.

Also, for the successful bidder, by specifying the image of the product as the item image and the name of the product as the item name, the product will be displayed as the item in the game, so that the company's product can be advertised. . In addition, since elements with advertising functions are displayed as items, compared to the case where advertisements are displayed in a form unrelated to the game at the top or bottom of the screen, the world view and convenience of the game will be impaired. It is difficult to damage the impression of the user who is a player. In this way, by displaying advertisements for item images and item names, it is possible to increase opportunities for displaying advertisements while preventing spoiling of the world view and convenience of the game.

In addition, since items to be charged often exhibit highly important effects in the game, they tend to attract the interest of users who are players. When purchasing an item on the purchase screen, the user pays attention to the item image and the item name in order to select the item to purchase. Therefore, the advertisement effect can be enhanced by displaying the advertisement on the item image or the item name.

The item image and item name specified by the successful bidder are displayed as the image and name of the successful bid item not only on the purchase screen, but also on the list screen of items owned by the player after the successful bid item is purchased. .

When a usable period is set as a condition of use, if the player does not use the item within the usable period after purchasing the item, the item disappears from the items owned by the player. do.

This prevents the successful bid item from being displayed on the item list screen or the like for a long period of time. Therefore, for example, an image that no longer functions as an advertisement, such as an image of a product that is an old product, is prevented from being displayed as an item image.
Here, for example, if multiple companies selling competing products become successful bidders for different items at the same time, it is possible that the images of the competing products will be displayed as item images of different items on the purchase screen. . Such a phenomenon can be avoided by adjusting the number of items for which bids are accepted and the sales period of the winning bid items. However, even if multiple items with item images of competing products are not sold at the same time, if the player continues to own the purchased successful bid item, the competing product will be displayed on the item list screen, etc. It may happen that the item images are lined up. Therefore, by setting a predetermined usable period for a successful bid item and eliminating the successful bid item that has not been used within the usable period, it is possible to suppress the occurrence of a phenomenon in which item images of competing products are arranged side by side.

If the available period is changed from the initial condition according to the winning bid price, etc., the available period will not be excessively long. The available period is changed within a range set so that simultaneous possession does not occur.

As described above, the item image and item name specified by the successful bidder are displayed on the item list screen of the user terminal 10, and the item that has not been used within the available period after purchase is displayed on the user terminal. 10 is also realized by the user terminal 10 in accordance with instructions from the management server 20 through the exchange of information between the management server 20 and the user terminal 10 .

In addition, as a condition of use, the player who purchased the item is prohibited from transferring the item to another player. Players can be controlled to benefit from advertised items.

Images and names that can be designated by the successful bidder as item images and item names are not particularly limited, and at least the designated item image may include an element having an advertising function. The target of the advertisement may be a target related to the successful bidder, such as a product or service produced or sold by the successful bidder, the activities of the successful bidder, or the successful bidder himself/herself. However, the management server 20 may set conditions for images and names that can be specified by the successful bidder as item images and item names according to the effect of the item. For example, images that can be specified as item images of items that exert the effect of recovering parameters may be limited to images of food or beverages. According to such a configuration, images and names that match the effects of items are displayed as item images and item names, so that the world view of the game is less likely to be spoiled.

[Revenue Distribution]
An example of revenue distribution obtained by using the display control method of the first embodiment will be described with reference to FIG.
As shown in FIG. 6, the profit obtained by operating the game on the user terminal 10 while implementing the display control method of the first embodiment includes the consideration paid by the successful bidder according to the successful bid price and the amount charged by the user. Consideration to be paid according to the amount is included. Such profits are distributed, for example, to the application developer and the administrator of the management server 20, that is, the operator of the display control system.

An example of revenue distribution will be described. For each purchase of the successful bid item at the user terminal 10, the successful bidder is charged the winning bid amount and the user is charged the billing amount. A predetermined percentage of the winning bidder's payment amount is distributed to the operator of the display control system as a system usage fee, and the remaining amount is distributed to the application developer as an advertisement display fee. Also, the user's payment amount goes to the developer of the application.

Here, the billing amount of the successful bid item is lower than the billing amount of the normal item having the same effect as the successful bid item. The revenue coming into the developer from is small. However, the billing amount for a successful bid item is set smaller than the planned billing amount as the successful bid amount is greater than the minimum bid amount. will be compensated by the difference between Since both the successful bid price and the billing amount are set as the amount per item, it is easy to set the discount rate according to the successful bid price based on such compensation calculation. That is, the control unit 22 of the management server 20 may specify the successful bid price that is equal to or higher than the minimum bid price, and calculate the billing amount for the successful bid item based on the expected billing amount and the successful bid price for the item. Then, the developer can obtain the amount of the winning bid amount excluding the compensation amount as a profit that cannot be obtained from the sale of the normal item.
In this way, a new profit can be generated by the mechanism of displaying item images and item names using bidding.

In addition, since the billing amount for successful bid items is lower than the billing amount for normal items, it is possible to promote the purchase of items compared to the case where only normal items can be purchased, and this also increases profits. It is possible.

It should be noted that the calculation of the profit generated by the purchase of the successful bid item and its distribution may be performed by the control unit 22 of the management server 20 or by a device different from the management server 20 . When the control unit 22 of the management server 20 performs the above calculation process, the control unit 22 may perform the above calculation process each time a successful bid item is purchased, or each time a predetermined period elapses. The above calculation may be performed by referring to the number of successful bid items purchased during the period.

In the first embodiment, by using the image and name provided by the successful bidder as the item image and item name, it is possible to increase the variety of items compared to the case where only the image and name devised by the application provider are used. display is possible. In the first embodiment, by using items for displaying advertisements, it is possible to increase opportunities for displaying advertisements and, in turn, to expand earnings.

As described above, according to the first embodiment, the following effects are obtained.
(1) The management server 20 accepts bids for displaying an advertisement for an item image of an item to be charged from the bidding terminal 30, determines the successful bidder, and uses the item image specified by the determined successful bidder as the item image of the item. The item is displayed on the purchase screen of the user terminal 10.例文帳に追加According to such a configuration, since the advertisement is displayed for the item image, it is possible to increase opportunities for advertisement display while suppressing deterioration of the world view and convenience of the game, thereby generating new revenue. can produce

(2) The management server 20 determines the billing amount for the successful bid item by discounting the amount calculated based on the successful bid amount from the planned billing amount for the successful bid item. According to such a configuration, the user can purchase the successful bid item at a discounted price. In addition, by discounting the billing amount of the successful bid item, it is possible to promote the purchase of the successful bid item, and based on this, an increase in profit can be expected.

(3) The management server 20 causes the user terminal 10 to display the name specified by the successful bidder as the name of the successful bid item on the item purchase screen. According to such a configuration, in addition to the item image, the item name can also include an element having an advertising function, so that it is possible to further increase the chances of advertising display, and the image and the name are displayed together. By doing so, the advertising effectiveness will be enhanced.

(4) If the management server 20 is configured to change the period during which the successful bid item can be used after purchase of the successful bid item according to the successful bid price, the successful bidder adjusts the period during which the user can see the advertisement according to the successful bid price. can do. Therefore, the intention of the successful bidder can be reflected in the advertisement display period.

(5) The management server 20 attaches to the item purchase screen of the user terminal 10, together with the successful bid item, an item image that exhibits the same effects as the successful bid item and is not targeted for advertisement display. to display the normal items that have been added. The billing amount and the period during which the item can be used are different between the successful bid item and the normal item. According to this configuration, when the user purchases an item that exhibits a desired effect, the user can select the item to be purchased from the successful bid items characterized by the difference in billing amount and usage period and normal items. can. In particular, since the billing amount differs between the successful bid item and the normal item, it is possible to increase the user's interest in the successful bid item with the lower billing amount, that is, the discounted billing amount, and promote the purchase of the successful bid item. . As a result, the effectiveness of advertising can be enhanced, and an increase in earnings can be expected.

(6) If the management server 20 is configured to change the sales period of the successful bid item on the purchase screen according to the successful bid price, the successful bidder can adjust the period during which the user can see the advertisement according to the successful bid price. can. Therefore, the intention of the successful bidder can be reflected in the advertisement display period.

(7) The bid amount for the item image and item name is the amount charged to the winning bidder each time the item is purchased through the purchase screen. According to such a configuration, since the successful bidder is charged an amount corresponding to the number of times the advertisement display in the item image and item name is recognized by the user, it is possible to set an appropriate advertisement fee. Also, it is easy to set a discount for the billing amount according to the successful bid amount.

(8) Items to be bid on are items that, when consumed in a game, have the effect of advancing the game in an advantageous manner. Since such items are frequently purchased and consumed by users, there are many opportunities for users to pay attention to them. Therefore, by displaying an advertisement for the item image and item name of such an item, the advertisement effect can be enhanced.

(9) Since the item image specified by the successful bidder is displayed on the item purchase screen on the user terminal 10 as the item image of the successful bid item, only the image devised by the application provider is used to display the item. A variety of display of items is possible compared to the case.

(Second embodiment)
A second embodiment of a display control method, a display control program, and a display control system will be described with reference to FIGS. 7 and 8. FIG. In the following, the differences between the second embodiment and the first embodiment will be mainly described, and the same reference numerals will be given to the same configurations as in the first embodiment, and the description thereof will be omitted.

As shown in FIG. 7, in the second embodiment, the successful bidder designates an item image and an item name for the item for which the bid was made, and also designates a video. This moving image is, for example, a moving image advertising a product corresponding to the specified item image and item name, and is included in the bid information together with the image specified as the item image and the name specified as the item name. It is transmitted from the bidding terminal 30 to the management server 20 . Alternatively, the moving image may be transmitted to the management server 20 before accepting bids or after determining a successful bidder. In short, it is sufficient that the moving image can be used by the management server 20 when generating the display data.

The display management unit 22c of the management server 20 displays, on the user terminal 10, video information indicating that the video specified by the successful bidder can be played back when generating the display data in step S15 shown in FIG. data to be included in the display data.

The moving image information may be, for example, a link to a website page where the moving image is played, or may be a display showing a replayable embedded moving image in the purchase screen together with a replay icon. In addition, when the video information is a link to a video, the link may be displayed as a description of the product corresponding to the item image and the item name. Such a description is also provided from the winning bidder to the management server 20 together with the video.

As in step S16 shown in FIG. 4, the display data is transmitted from the management server 20 to the user terminal 10, so that the item image and item name specified by the successful bidder are displayed on the purchase screen of the user terminal 10. Then, the video information corresponding to the video specified by the successful bidder is displayed.

In addition, the item management unit 22b of the management server 20 sets two conditions for the successful bid item: that the item has been purchased through the purchase screen, and that the video corresponding to the item has been reproduced on the user terminal 10. is established, a privilege for using the item is set. This privilege includes, for example, at least one of enhancing the effect of the item and extending the usable period of the item. It should be noted that the item management unit 22b determines whether the above conditions are established based on the exchange of information between the user terminal 10 and the management server 20. FIG.

FIG. 8 shows an example of an item purchase screen displayed on the user terminal 10 . In the purchase screen D shown in FIG. 8, the item Ib, which is the successful bid item, has the effect of restoring 100 HP, and is represented by the item image Mb of chocolate candy and the item name Nb "ABC chocolate". . Furthermore, as the moving image information of the moving image corresponding to the item Ib, moving image information Vb, which is a link to the promotional moving image of the chocolate confectionery corresponding to the item image Mb, is displayed.

When the player reproduces the moving image based on the moving image information Vb after purchasing the item Ib through the purchase screen D, or purchases the item Ib after reproducing the moving image based on the moving image information Vb, the management server 20 purchases the item Ib. and reproduction of the moving image corresponding to the moving image information Vb.

As a result, for example, the in-game effects of the item Ib acquired by the player are improved. For example, the effect of item Ib is enhanced from the effect of recovering 100 HP to the effect of recovering 200 HP. Alternatively, the availability period of item Ib may be extended from 3 days to 5 days. Alternatively, both the enhancement of the effect of the item Ib and the extension of the usable period may be implemented by purchasing the item and playing the moving image. Note that the benefits set by purchasing an item and playing a video are not limited to enhancing the effect of an item or extending the usable period, and any privilege that benefits the player regarding the use of the item may be used.

According to the second embodiment, the winning bidder can specify a moving image in addition to the item image and item name to display the moving image information of the moving image on the purchase screen of the successful bid item. Therefore, since advertisements can be displayed using moving images, it is possible to increase the chances of displaying advertisements, and to increase the degree of freedom in the expression of advertisements.

In addition, playback of the video, ie, viewing of the video by the player, is promoted because the player receives benefits related to the purchased item by playing the video. Therefore, the advertising effect of moving images is enhanced.

In addition, in the second embodiment, as shown in FIG. 7, for example, the winning bidder is required to pay a predetermined amount of money each time the user terminal 10 reproduces the moving image. , paid to the developer of the application as a display fee for advertisements. Therefore, it is possible to further increase earnings, and further increase earnings by promoting the reproduction of moving images.

As described above, according to the second embodiment, the following effects can be obtained in addition to the effects (1) to (9) of the first embodiment.
(10) The management server 20 causes the user terminal 10 to display information indicating that the video specified by the successful bidder can be played back on the item purchase screen. According to such a configuration, it is possible to display advertisements using moving images, so that it is possible to increase the opportunities for displaying advertisements, and to increase the degree of freedom in the expression of advertisements. Therefore, an increase in earnings can also be expected.

(11) The management server 20 sets a privilege related to the use of the successful bid item when the successful bid item is purchased through the purchase screen and the moving image is reproduced on the user terminal 10 . According to such a configuration, the user can benefit from watching moving images. In addition, since the reproduction of moving images is promoted, the advertising effect is enhanced and an increase in profits can be expected.

(12) The privilege includes at least one of enhancing the effect of the item and extending the period during which the item can be used after the item is purchased. According to such a configuration, since a privilege that is highly useful for the user is set as the privilege relating to the use of the item, reproduction of the moving image is further promoted.

(Third embodiment)
A third embodiment of a display control method, a display control program, and a display control system will be described with reference to FIG. In the following, differences between the third embodiment and the first embodiment will be mainly described, and configurations similar to those of the first embodiment will be assigned the same reference numerals, and descriptions thereof will be omitted.

Conventionally, media such as characters and items used in the world constructed by applications such as games are attached with image objects having various designs. recognizes the medium. Materials created by the application provider are usually used for the design of the image object. Here, if the materials used for the design of this image object are diversified, it becomes possible to increase the degree of freedom of expression of the medium, and the diversification of the expression is possible. As a result, for example, it is possible to use the medium for advertisement display, or to increase the interest of the user by representing the medium with an image object that suits the user's taste.

The first to third embodiments are intended to increase the diversity of media expressions, and among them, the first and second embodiments use media for advertising display. On the other hand, the third embodiment described below aims to increase the chances of obtaining items by increasing user interest, or to increase the number of users who participate in the game or continue to play the game. there is

As shown in FIG. 9, in the third embodiment, a user who is a game player is a bidder, and an item image and an item name specified by the user who is the successful bidder are displayed on the item purchase screen. That is, the user terminal 10 also serves as the bidding terminal 30 .
The image and name specified by the user as the item image and item name are, for example, the image of the item designed by the user and the name of the item devised by the user.

In the third embodiment, the information used by the bid management unit 22a of the management server 20 to determine the successful bidder in step S12 shown in FIG. is not limited to For example, the number of collection targets, which are elements that can be collected in the game, such as the number of enemies defeated by the player corresponding to the bidder user, the number of battles won, the number of items collected, etc. may be used to determine who In other words, the condition for determining the successful bidder may be that the number of collections of a predetermined collection target is the largest. In this case, in the bid information acquired by the management server 20 in step S11 shown in FIG. number included. It should be noted that at least information indicating a bid application should be sent from the user terminal 10, which is the bidding terminal 30, to the management server 20, and the management server 20 may obtain the number of collection targets from the player data 23c. .

Also, if the winning bidder is determined based on a bid amount expressed in currency, the bid amount need not be the amount charged to be paid each time the winning item is purchased, e.g. Any amount may be set as compensation for displaying the item image and item name specified in the period.

Bids may be made on a player-by-player basis, or may be made on a team-by-game basis. The item image and item name specified by the winning bidder are displayed on the user terminals 10 of all users including users who are winning bidders and users who are not winning bidders.

According to the third embodiment, the item image and item name specified by the user who is the player of the game are displayed on the purchase screen or the like of the user terminal 10 as the image and name representing the successful bid item. Therefore, the material provided by the user is used to configure the item image, and the name specified by the user is used as the item name, so that the item can be displayed in a variety of ways. In particular, since the user is the provider of the material and the name, the item is represented by the image and the name according to the user's preference, which enhances the interest of the user. In addition, since the right to specify the item image and the item name can be obtained by bidding, it is possible to increase the user's interest by such a right acquisition mechanism. As a result, it is possible to increase the chances of items being acquired. Furthermore, it is possible to increase the number of users participating in the game or users continuing the game.

In the third embodiment, as in the first and second embodiments, the item management unit 22b may discount the billing amount, or may not discount the billing amount. That is, the billing amount for the successful bid item and the normal item displayed on the purchase screen may be the same.

Also, instead of discounting the billing amount, the difference between the successful bid item and the normal item may be clarified by differentiating the effects of the successful bid item and the normal item. That is, the item management unit 22b may set, as the effect of the item, an effect obtained by enhancing a preset effect of the item for which a successful bid has been made.

In the third embodiment, the application developer or the like obtains revenue as a charge to the user when bidding is based on in-game currency or real currency. In addition, when bidding is conducted based on the number of collection objects to be collected, it is possible to expect an increase in profits by promoting the collection of collection objects by the player.

In the third embodiment, as in the second embodiment, the video information indicating that the video specified by the winning bidder can be reproduced is displayed on the purchase screen of the user terminal 10 together with the item image and item name specified by the winning bidder. may be displayed.

As described above, according to the third embodiment, the following effects are obtained.
(13) Since the item image specified by the successful bidder is displayed on the item purchase screen on the user terminal 10 as the item image of the successful bid item, only the image created by the application provider is used to display the item. A variety of display of items is possible compared to the case. Since the winning bidder is the user who is the player of the game, the item is represented by an image that suits the user's taste, thereby enhancing the interest of the user.

(14) Since the name specified by the successful bidder is displayed on the item purchase screen on the user terminal 10 as the name of the successful bid item, more diverse display of the item is possible. In addition, since the items are represented by names that match the user's preferences, the user's interests are further heightened.

(15) If the management server 20 is configured to change the period during which the successful bid item can be used after purchase of the successful bid item or the sales period according to the successful bid price, the successful bidder will The period displayed on the user terminal 10 of each user can be adjusted. Therefore, the intention of the successful bidder can be reflected in the display period of the item image and item name specified by the successful bidder.

(16) If the information indicating that the video specified by the winning bidder is reproducible is displayed on the item purchase screen on the user terminal 10, the diversity of item-related displays can be further enhanced.

(17) Items to be bid on are items that, when consumed in a game, have the effect of advancing the game in an advantageous manner. Since such items are frequently purchased and consumed by users, there are many opportunities for users to pay attention to them. Therefore, by making it possible to specify the item image and item name of such an item by bidding, the interest of the user is heightened.

Means for solving the problem of the display control method of the third embodiment includes the following notes as technical ideas derived from the third embodiment.
[Appendix]
A method in which a computer connected via a network to a plurality of display terminals equipped with applications controls the display of said display terminals, wherein said computer is an image object displayed on said display terminals by said application. and receiving a bid for the image object from each display terminal and determining a successful bidder, targeting the image object attached to the medium to be charged, which is effective when the application is in operation. a display control method for displaying an image object specified by a winning bidder as an image object of the medium on the purchase screen of the medium on the display terminal.

According to the above method, the image object specified by the successful bidder is displayed on the medium purchase screen on the display terminal as the image object attached to the medium to be charged. A variety of representations of the medium are possible compared to the case used for the representation of . Since the successful bidder is the user who uses the application, the medium is represented by an image that suits the user's taste, and the interest of the user is heightened.

(Modification)
Each of the above embodiments can be modified and implemented as follows.
- The display management unit 22c of the management server 20 may process the image provided by the successful bidder, that is, the image received from the bid terminal 30 to generate the item image. For example, when the item image of the normal item is the image of a bottle, the item image of the successful bid item may be an image obtained by incorporating the image provided by the successful bidder into the label portion of the bottle. In this case, part of the item image differs between the successful bid item and the normal item, and the image provided by the successful bidder is incorporated in this part of the successful bid item.

That is, the item image of the successful bid item may be an image using the image provided by the successful bidder, and the successful bidder designates the final item image through the provision of the image. Furthermore, the item image of the successful bid item may be the item image specified by the successful bidder, and the specification of the item image may not be accompanied by the provision of the image by the successful bidder.

The successful bid item displayed on the purchase screen and the normal item may differ only in the amount charged, or may differ only in the period during which the item can be used. For example, the winning bid item may not be discounted in the billing amount, or the winning bid item may be available indefinitely. Moreover, both the billing amount and the period during which the item can be used may be the same between the successful bid item and the normal item. Also, other items having the same effect as the successful bid item may not be displayed on the purchase screen.

- Any form of bidding and bidding can be adopted. For example, instead of setting the item image and item name of the successful bid item to the desired image and name during a predetermined sales period, the item image and item name of the successful bid item are set to the desired image and item name until a predetermined number of the successful bid items are sold. The image and name of the Further, when receiving a bid with a bid amount equal to or greater than a predetermined amount, the management server 20 may determine the bidder of this bid as the successful bidder without waiting for the bidding period to elapse.

- In the first and second embodiments, the bid amount and the successful bid amount are amounts different from the amount charged to the successful bidder each time the item is purchased. It may be an amount set as consideration for displaying the name.

- A limit on the number of sales or the total amount of sales may be provided for a successful bid item. If the number of sales is limited, the winning bid items are sold on the purchase screen until the total number of sales, or total number of purchases, reaches the upper limit. Also, when the total sales amount is limited, the successful bid item is sold on the purchase screen until the total sales amount, that is, the amount obtained by multiplying the total sales amount by the billing amount of the successful bid item reaches the upper limit. According to such a configuration, when the successful bid price is set as an amount charged to the successful bidder each time an item is purchased, the final amount paid by the successful bidder can be controlled in advance.

- A limit on the number of purchases per user may be set for a successful bid item. According to such a configuration, more users can purchase the successful bid item, so that more users can recognize the item image and the item name of the successful bid item. Therefore, advertising effectiveness is enhanced.

- Targets that can be specified by a successful bidder are not limited to item images, item names, and videos. The winning bidder may, for example, specify music, and the specified music may be playably incorporated into the purchase screen. Alternatively, the available period, sales period, number of sales, billing amount, which is the amount of sales, etc. of the successful bid item may be specified by the successful bidder. Also, whether or not such an object can be specified may be changed according to the successful bid price.

- In each of the above-described embodiments, both the item image and the item name are specified by the successful bidder. should be displayed in

・In each of the above-described embodiments, the medium to be billed as a bidding target is an item that is consumed in one use, and is an item that exerts the effect of advancing the game advantageously by being consumed in the game. exemplified. Without being limited to this, when the application is a game application, the billable medium to be bid for may be a game medium to which an image object is attached. Game media are media that are composed of electronic data and are effective when used in a game, and are acquired, owned, used, managed, exchanged, synthesized, enhanced, sold, disposed of, or donated by the user within the game. obtain. Game media include, for example, cards, items, virtual currency, tickets, characters, avatars, level information, status information, parameter information (physical strength, attack power, etc.), ability information (skills, abilities, spells, jobs, etc.). . When the game media is information consisting of numerical values, the image object attached to the game media is displayed together with the numerical values to conceptually represent the meaning indicated by the numerical values. The game content to be bid on is purchased based on charging to increase the numerical value attached to the game content or to increase the numerical value of the game content itself.

- Applications provided in the user terminal 10 are not limited to game applications. The functions realized by the application in the user terminal 10 are arbitrary. The object of bidding may be an image object attached to a chargeable medium that exerts a predetermined effect when used in an environment constructed by the application, in other words, during the operation of the application.

Next, technical ideas that can be grasped from the above embodiments and modifications will be added below.
[1] A method in which a computer connected via a network to a display terminal equipped with an application and a plurality of bid terminals controls the display of the display terminals, comprising:
the computer
Advertisement for the image object, which is displayed on the display terminal by the application and which is attached to a chargeable medium that is effective when used while the application is running. Accepting displayed bids from each bidding terminal and determining the successful bidder,
A display control method for displaying an image object designated by a determined successful bidder as an image object of the medium on the purchase screen of the medium on the display terminal.
[2]
The computer is
The display control method according to [1], wherein the charge amount for the medium is determined by discounting the amount calculated based on the successful bid price of the image object by the successful bidder from the planned charge amount for the medium.
[3]
The computer is
The image object specified by the successful bidder is displayed on the purchase screen by the display terminal as the image object of the medium, and the name specified by the successful bidder is displayed on the purchase screen by the display terminal as the name of the medium. Display control method according to [1] or [2].
[4]
The computer is
The display control method according to any one of [1] to [3], wherein information indicating that the moving image specified by the successful bidder is reproducible is displayed on the purchase screen on the display terminal.
[5]
The computer is
The display control method according to [4], wherein when the medium is purchased through the purchase screen and the moving image is reproduced on the display terminal, a privilege relating to use of the medium is set.
[6]
The display control method according to [5], wherein the privilege includes at least one of enhancing the effect of the medium and extending the period during which the medium can be used after purchase of the medium.
[7]
The computer is
The display according to any one of [1] to [6], wherein the period during which the medium corresponding to the image object can be used after the medium corresponding to the image object is purchased is changed according to the successful bid price of the image object by the successful bidder. control method.
[8]
The computer is
On the purchase screen on the display terminal,
Together with the first medium, which is the medium corresponding to the image object won by the successful bidder, the medium is a chargeable medium that exhibits the same effects as the first medium, and is the target of advertisement display. displaying a second medium with an image object that has not been printed;
The first medium and the second medium according to any one of [1] to [7], in which at least one of the charge amount and the period during which the medium can be used after the purchase of the medium is different. Display control method.
[9]
The computer is
The display control method according to any one of [1] to [8], wherein the sales period of the medium corresponding to the image object on the purchase screen is changed according to the successful bid price of the image object by the successful bidder. .
[10]
The bid amount for the image object according to any one of [1] to [9], which is an amount charged to a successful bidder of the image object each time the medium is purchased through the purchase screen. Display control method.
[11]
the application is a game application;
The display control method according to any one of [1] to [10], wherein the medium is consumed in the game to exert an effect of advancing the game in an advantageous manner.
[12]
A control unit of a computer connected via a network to a display terminal equipped with an application and a plurality of bidding terminals,
Advertisement for the image object, which is displayed on the display terminal by the application and which is attached to a chargeable medium that is effective when used while the application is running. Accepting displayed bids from each bidding terminal and determining the successful bidder,
A display control program that functions as means for displaying an image object specified by a determined successful bidder as an image object of the medium on the purchase screen of the medium on the display terminal.
[13]
A system connected via a network to a display terminal equipped with an application and a plurality of bidding terminals,
The system comprises a controller,
The control unit
Advertisement for the image object, which is displayed on the display terminal by the application and which is attached to a chargeable medium that is effective when used while the application is running. Accepting displayed bids from each bidding terminal and determining the successful bidder,
A display control system for displaying an image object specified by a determined successful bidder as an image object of the medium on the purchase screen of the medium on the display terminal.
[14]
A method in which a computer connected via a network to a display terminal equipped with a game application and a plurality of bidding terminals controls the display of the display terminals, comprising:
the computer
Bidding for display of the image object is received from each bidding terminal, and a successful bidder is selected for the image object displayed on the display terminal by the game application and attached to a game medium requiring consideration. a first determining step of determining
and a display control step of displaying an image object designated by a successful bidder as an image object of the game medium on the purchase screen of the game medium on the display terminal.
[15]
A control unit of a computer connected via a network to a display terminal equipped with a game application and a plurality of bidding terminals,
Bidding for display of the image object is received from each bidding terminal, and a successful bidder is selected for the image object displayed on the display terminal by the game application and attached to a game medium requiring consideration. a first determining step of determining
A display control program for executing a step of displaying an image object designated by a determined successful bidder as an image object of the game medium on the purchase screen of the game medium on the display terminal.
[16]
A system connected via a network to a display terminal equipped with a game application and a plurality of bidding terminals,
The system comprises a controller,
The control unit
Bidding for display of the image object is received from each bidding terminal, and a successful bidder is selected for the image object displayed on the display terminal by the game application and attached to a game medium requiring consideration. to determine
setting an image object specified by the successful bidder as the image object of the game medium, and transmitting information of the image object to the display terminal;
The display terminal is
A display control system for displaying the image object on the purchase screen of the game medium based on the information received from the control unit.

D... purchase screen, Ia, Ib... item, Ma, Mb... item image, Na, Nb... item name, Vb... video information, 10... user terminal, 20... management server, 21... communication unit, 22... control unit, 22a... Bid management part, 22b... Item management part, 22c... Display management part, 23... Storage part, 23a... Bid management data, 23b... Item data, 23c... Player data, 30... Bid terminal.

Claims (15)

A method in which a computer connected via a network to a display terminal equipped with an application controls display on the display terminal, comprising:
the computer
a receiving step of receiving, from the display terminal, a bid for the right to attach an image object designated by a user to an item requiring consideration;
a first determination step of determining a successful bidder from among the users who submitted the bids;
a display control step of setting the image object specified by the determined successful bidder as the image object of the item and displaying it on the purchase screen of the item on the display terminal;
an item display step of displaying the item selected on the purchase screen within the application of the display terminal of the user who selected the item;
and a third determining step of determining the usable period of the item according to the successful bid price of the image object . 2. The display control method according to claim 1 , wherein said third determining step sets said available period of said item to be longer as said successful bid price is larger. A method in which a computer connected via a network to a display terminal equipped with an application controls display on the display terminal, comprising:
the computer
a receiving step of receiving, from the display terminal, a bid for the right to attach an image object designated by a user to an item requiring consideration;
a first determination step of determining a successful bidder from among the users who submitted the bids;
a display control step of setting the image object specified by the determined successful bidder as the image object of the item and displaying it on the purchase screen of the item on the display terminal;
an item display step of displaying the item selected on the purchase screen within the application of the display terminal of the user who selected the item ;
In the display control step, information indicating that the video specified by the successful bidder is reproducible is displayed on the purchase screen on the display terminal.
Display control method. The computer is
4. The display control method according to claim 3 , wherein when the item is purchased through the purchase screen and the moving image is reproduced on the display terminal, a privilege relating to use of the item is set. A method in which a computer connected via a network to a display terminal equipped with an application controls display on the display terminal, comprising:
the computer
a receiving step of receiving, from the display terminal, a bid for the right to attach an image object designated by a user to an item requiring consideration;
a first determination step of determining a successful bidder from among the users who submitted the bids;
a display control step of setting the image object specified by the determined successful bidder as the image object of the item and displaying it on the purchase screen of the item on the display terminal;
an item display step of displaying the item selected on the purchase screen within the application of the display terminal of the user who selected the item;
changing a sales period of the item corresponding to the image object on the purchase screen according to the successful bid price of the image object by the successful bidder . the computer
6. The display control method according to any one of claims 1 to 5, further comprising: determining a billing amount for said item according to a successful bid amount for said image object. 7. The display control method according to claim 6 , wherein, in said second determination step, said billing amount for said item is set lower as said winning bid amount increases. The computer is
The image object specified by the successful bidder is displayed on the purchase screen on the display terminal as the image object of the item, and the name specified by the successful bidder is displayed on the purchase screen on the display terminal as the name of the item. The display control method according to any one of claims 1 to 7 , wherein the display is performed. The display control method according to any one of claims 1 to 8 , wherein the item to be bid on is an item that is consumed one by one use. A control unit of a computer connected via a network to a display terminal equipped with an application,
a receiving step of receiving, from the display terminal, a bid for the right to attach an image object designated by a user to an item requiring consideration;
a first determination step of determining a successful bidder from among the users who submitted the bids;
a display control step of setting the image object specified by the determined successful bidder as the image object of the item and displaying it on the purchase screen of the item on the display terminal;
an item display step of displaying the item selected on the purchase screen within the application of the display terminal of the user who selected the item;
A display control program for executing a third determination step of determining the usable period of the item according to the successful bid price of the image object . A control unit of a computer connected via a network to a display terminal equipped with an application,
a receiving step of receiving, from the display terminal, a bid for the right to attach an image object designated by a user to an item requiring consideration;
a first determination step of determining a successful bidder from among the users who submitted the bids;
a display control step of setting the image object specified by the determined successful bidder as the image object of the item and displaying it on the purchase screen of the item on the display terminal;
an item display step of displaying the item selected on the purchase screen within the application of the display terminal of the user who selected the item, and
In the display control step, information indicating that the video specified by the successful bidder is reproducible is displayed on the purchase screen on the display terminal.
Display control program. A control unit of a computer connected via a network to a display terminal equipped with an application,
a receiving step of receiving, from the display terminal, a bid for the right to attach an image object designated by a user to an item requiring consideration;
a first determination step of determining a successful bidder from among the users who submitted the bids;
a display control step of setting the image object specified by the determined successful bidder as the image object of the item and displaying it on the purchase screen of the item on the display terminal;
an item display step of displaying the item selected on the purchase screen within the application of the display terminal of the user who selected the item;
changing the sales period of the item corresponding to the image object on the purchase screen according to the successful bid price of the image object by the successful bidder.
Display control program. A system connected via a network to a display terminal equipped with an application,
The system comprises a controller,
The control unit
receiving from the display terminal a bid for the right to attach an image object specified by the user to an item requiring consideration;
determining a successful bidder from among the users who made the bids;
setting an image object specified by the determined successful bidder as an image object of the item, and transmitting information of the image object to the display terminal;
The display terminal is
displaying the image object on the item purchase screen based on the information received from the control unit;
displaying the item selected on the purchase screen within the application ;
The control unit determines a usable period of the item according to a successful bid price of the image object.
Display control system. A system connected via a network to a display terminal equipped with an application,
The system comprises a controller,
The control unit
receiving from the display terminal a bid for the right to attach an image object specified by the user to an item requiring consideration;
determining a successful bidder from among the users who made the bids;
setting an image object specified by the determined successful bidder as an image object of the item, and transmitting information of the image object to the display terminal;
The display terminal is
displaying the image object on the item purchase screen based on the information received from the control unit;
displaying the item selected on the purchase screen within the application;
Displaying information indicating that the video specified by the successful bidder is reproducible on the purchase screen
Display control system. A system connected via a network to a display terminal equipped with an application,
The system comprises a controller,
The control unit
receiving from the display terminal a bid for the right to attach an image object specified by the user to an item requiring consideration;
determining a successful bidder from among the users who made the bids;
setting an image object specified by the determined successful bidder as an image object of the item, and transmitting information of the image object to the display terminal;
The display terminal is
displaying the image object on the item purchase screen based on the information received from the control unit;
displaying the item selected on the purchase screen within the application;
The control unit changes a sales period of the item corresponding to the image object on the purchase screen according to the successful bid price of the image object by the successful bidder.
Display control system.

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