JP7176066B2 - Server, communication terminal and advertisement providing method - Google Patents

Description

The present invention relates to a server, a communication terminal, and an advertisement providing method.

In recent years, affiliate programs have been widely used as a means of providing advertisements relating to commercial products or services (hereinafter referred to as "products, etc.") traded on commercial websites on the Internet. By using the affiliate program, individuals or companies that provide products and services on commercial websites (hereinafter referred to as "advertisers") can advertise the channels of users who are interested in the products through the website of the advertiser. It can be scaled up and is cost-effective because advertising fees are usually determined according to performance. A conventional affiliate program providing system is described in Patent Document 1, for example.

On the other hand, there is a social networking service (SNS) as a member service for constructing a social network on the Internet. In SNS, a social network is usually formed by members' profiles and the like being posted on the SNS site and members registering each other as friends or the like. In addition, in SNS, a unique web page is assigned to each member, and a comment function on the web page allows users to display comments posted by themselves and their friends, thereby facilitating communication between members. If internet advertisements such as the above-mentioned affiliate program can be spread among SNS members by utilizing the comment function of SNS, a high advertising effect can be expected.

JP 2007-193613

However, when trying to spread Internet advertisements such as affiliate advertisements among members of the SNS by utilizing the comment function of the SNS, conventionally, member users themselves have to individually create and post comments such as advertisements, which is troublesome. Therefore, it was difficult to create advertisements with customer attraction power.

The present invention is intended to solve such conventional problems. It provides a terminal and an advertisement providing method.

A server according to an embodiment of the present invention includes a user management database that associates and stores a first user identifier assigned to a first user and a second user identifier assigned to a second user; to the first communication terminal used by the first user to display the content data on a display provided in the first communication terminal; and provided by an external server a receiving unit for receiving a result notification including the second user identifier when the reward target process is executed by the second user in a predetermined service; and receiving the result notification by the receiving unit. and a performance reward control unit that grants a first performance reward to the second user in response. In one embodiment, when the receiving unit receives the result notification, the control unit generates comment data including user information related to the second user identifier and link information connecting to the predetermined service. do. In one embodiment, the comment data is displayed as the content data in a comment display area of the page assigned to the first user. Also, the comment data is displayed in the comment display area of the page assigned to the second user.

With the above configuration, the server, communication terminal, and advertisement providing method of the present invention utilizes the comment function of SNS, and the SNS site control unit automatically creates comments of member users, so that member users can enter advertising phrases by themselves. Advertisements with customer appeal can be provided without the need to do so.

1 is a block diagram showing a configuration according to Embodiment 1 of the present invention; FIG. 4 is a diagram showing the contents of a user management table according to Embodiment 1 of the present invention; FIG. It is a figure showing operation|movement of comment contribution based on Embodiment 1 of this invention. It is a figure showing the content of the comment management table which concerns on Embodiment 1 of this invention. FIG. 10 is a diagram showing the operation of comment display according to Embodiment 1 of the present invention; It is a figure showing the example of a my page display which concerns on Embodiment 1 of this invention. It is a figure showing the example of a related user's my page display which concerns on Embodiment 1 of this invention. It is a flowchart showing operation|movement of the advertisement provision system which concerns on Embodiment 1 of this invention. It is a figure showing the content of the remuneration object process management table which concerns on Embodiment 1 of this invention. It is a figure showing the content of the performance reward management table which concerns on Embodiment 1 of this invention. It is a figure showing the content of the advertisement management table which concerns on Embodiment 1 of this invention. It is a figure showing the content of the updated comment management table which concerns on Embodiment 1 of this invention. It is a figure showing the example of an updated my page display which concerns on Embodiment 1 of this invention. It is a figure showing the example of a related user's my page display updated which concerns on Embodiment 1 of this invention. It is a block diagram showing the structure which concerns on Embodiment 2 of this invention. It is a figure showing the content of the performance reward management table which concerns on Embodiment 2 of this invention. It is a figure showing the content of the advertisement management table which concerns on Embodiment 2 of this invention. It is a figure showing the content of the participating user management table which concerns on Embodiment 2 of this invention. 9 is a flow chart showing operations according to Embodiment 2 of the present invention. FIG. 10 is a diagram showing an intermediate page display example according to the second embodiment of the present invention; FIG. 11 is a flow chart showing operations related to awarding of additional performance rewards according to Embodiment 2 of the present invention. FIG. It is a figure showing the content of the updated participation user management table which concerns on Embodiment 2 of this invention. It is a figure showing the content of the updated comment management table which concerns on Embodiment 2 of this invention. It is a flowchart showing the operation|movement which concerns on Embodiment 3 of this invention.

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below.

(1) Embodiment 1
(1.1) Schematic Configuration of Advertisement Providing System FIG. 1 is a block diagram showing the configuration of an advertisement providing system according to Embodiment 1 of the present invention. The advertisement providing system according to Embodiment 1 of the present invention includes a plurality of communication terminals 100, an advertiser server 101, and an SNS server 102, as shown in FIG. The advertiser server 101 is operated by an advertiser and provides a commercial website for products, services, etc. (hereinafter referred to as "products, etc."). The SNS server 102 provides a social networking service (SNS) website (hereinafter referred to as "SNS site"). Advertisements that advertise products of advertisers are posted on the SNS site. That is, the SNS site according to the present invention is the website of the advertiser. The advertiser server 101, the SNS server 102, and the communication terminal 100 are connected to each other via the Internet 103 by wire and/or wirelessly.

The communication terminal 100 is a communication device that is wirelessly or/and wiredly connected to the advertiser server 101 and the SNS server 102 via the Internet. Communication terminal 100 is preferably configured by a mobile phone, tablet terminal, personal computer, or the like. Although FIG. 1 shows a mobile phone, it is not limited to this. The communication terminal 100 has a wireless communication unit, a display, a keyboard, etc., and transmits and receives information to and from each server through the wireless communication unit. For example, communication terminal 100 receives information forming a website from a server via the wireless communication unit, and displays the website on the display. Thereby, a website viewer (hereinafter referred to as "user") using the communication terminal 100 can browse the website. Also, the communication terminal 100 is configured to input characters, symbols, numbers, and the like using a keyboard on registration forms, login screens, and the like on various websites.

(1.2) Configuration of Advertiser Server 101 Next, the configuration of the advertiser server 101 will be described.

The advertiser server 101 includes an advertiser site content database (DB) 104 , an advertiser site control unit 105 and a commercial transaction processing unit 106 . The advertiser site content database (DB) 104 stores content data of commercial websites operated by advertisers and data of products or services traded on the commercial websites. Specifically, the advertiser site content database 104 stores content data such as characters, symbols, numbers, images, and moving images that constitute web pages displayed on commercial websites.

The advertiser site control unit 105 controls so that the content data stored in the advertiser site content database 104 can be browsed by the user. Specifically, advertiser site control unit 105 transmits content data and the like stored in advertiser site content database 104 to communication terminal 100 based on the URL transmitted from communication terminal 100 . The commercial transaction processing unit 106 controls commercial transactions when a user purchases a product or the like on a commercial website.

The commercial transaction processing unit 106 acquires the user's information (name, address, contact information, credit number, user identifier (described later) used in the SNS site, etc.) transmitted from the user's communication terminal 100 on the product purchase web page. It is configured to perform commercial transaction processing such as product sales, software licenses, and service provision (monthly membership registration). The product may be free of charge, and if it is free of charge, it is not necessary to obtain a credit number. Preferably, these commercial transactions are conducted over a secure communication protocol such as SSL or TSL. If the completed commercial transaction process corresponds to a predetermined remuneration target process, the commercial transaction processing unit 106 transmits a result notification to the SNS server 102 via the transmission unit (not shown) of the advertiser server 101 . The remuneration target process is a process determined to give points (described later) that can be used on the SNS site when executed. A result notification indicates that a reward target process has been executed by a predetermined user. For example, the advertiser server 101 associates the identifier of the product whose advertisement is posted on the SNS site, the information indicating the commercial transaction process related to the product, and the advertisement identifier given to the advertisement of the product related to the commercial transaction process. hold a table that stores When the completed commercial transaction process is stored in the table, the commercial transaction processing unit 106 includes the advertisement identifier corresponding to the completed commercial transaction process, the user identifier used in the SNS site, and the execution time of the commercial transaction process. A result notification is sent to the SNS server 102 .

(1.3) Configuration of SNS Server 102 The SNS server 102 includes an SNS site content database 107, an SNS site control unit 108, a user information control unit 109, a user management database 110, a user identifier acquisition unit 111, a result It comprises a reward control unit 112 , a clock unit 113 , a comment management database 114 , a reward object processing management database 115 , a result reward management database 116 and an advertisement management database 117 .

The SNS site content database 107 stores content data of SNS sites. For example, the content data stored in the SNS site content database 107 is data such as characters, symbols, numbers, images, and moving images that constitute web pages included in the SNS site.

The SNS site control unit 108 controls the SNS site content database 107 and each database described later so that the user can browse the SNS site and post and display comments.

The user information control unit 109 issues a user identifier assigned to each communication terminal 100 and associates the user identifiers with each other. The user management database 110 stores user identifiers issued by the user information control unit 109 and associated user identifiers.

The user information control unit 109 is configured to assign a user identifier to a user browsing the SNS site as desired by the user. A user assigned a user identifier in this way is hereinafter referred to as a "member user". The user identifier differs for each member user, and is composed of letters, symbols, numbers, etc. for identifying the member user, and is, for example, "UID001". The user identifiers may be configured to allow the user to select the desired identifier, or the user name may be used as the user identifier.

User information control section 109 preferably transmits a new user registration form to communication terminal 100 in response to a request from communication terminal 100 . The new user registration form is configured so that the user can enter the user information (user name, name, e-mail address, etc.) and password that the user wishes to newly register. Upon receiving the user information and password transmitted from the communication terminal 100, the user information control unit 109 checks in the user management database 110 whether or not the same e-mail address as the e-mail address included in the received user information is already registered. collate based on As a result of collation, if the same e-mail address is not registered, the transmitted user information and password are stored in the user management database 110 . The user information control unit 109 assigns user identifiers with consecutive numbers in the order stored in the user management database 110 . For example, a different identifier is assigned to each user, such as "UID001" to the first user stored in the user management database 110 and "UID002" to the next user. If a terminal that uses a plurality of e-mail addresses is used as the communication terminal 100, the communication terminal 100 and the user identifier are assigned on a one-to-one basis by confirming the terminal-specific identifier in addition to the e-mail address. It is possible.

In addition, user information control section 109 associates user identifiers assigned to each user according to a request from communication terminal 100 . Here, "associating user identifiers with each other" means storing a second user identifier in the user management database 110 as user information related to a certain first user identifier. Preferably, the user information control unit 109 transmits a related user registration form when there is a related user registration request from the user's communication terminal 100 . The related user registration form is configured so that the first user can enter the user identifier (second user identifier) of the second user who wishes to be registered as a related user. The first user inputs the second user identifier using the related user registration form, and the input second user identifier is sent to the SNS server 102 . The user information control unit 109 acquires the input second user identifier and associates the second user identifier as user information about the first user. Thereby, for example, a certain member user can register a friend as a related user. Information that can be entered in the related user registration form is not limited to the user identifier, and may be a user name, email address, or a combination thereof. Further, when the second user identifier is stored in the user management database 110 as user information related to the first user identifier, the first user identifier may be stored as user information related to the second user identifier.

Note that the method of registering related users is not limited to this method. As another example, it is possible to search for users registered on the SNS site and their user information, access the page displaying the profile of the user from the search results, and apply for related users provided on the page By clicking a button, it may be possible to request the registration of related users.

FIG. 2 shows user identifiers and associated user information stored in the user management database 110 by the user information control unit 109 . Various types of information are preferably stored in the user management database 110 in the form of a user management table 200 .

User identifiers are stored in the first column 201 of the user management table 200, and user information is stored in the second and subsequent columns. The user name is stored in the second column 202, the password is stored in the third column 203, the name of each user is stored in the fourth column 204, and the mail address of each user is stored in the fifth column 205. and the sixth column 206 stores the associated user identifier. The seventh column 207 stores points owned by each user. In the user management table 200 shown in FIG. 2, for example, in association with the user identifier "UID001", the user name, password, name, e-mail address, related user identifier, and points as "Takuya", "12bcdeaa", and "Takuya Tanaka" are set. , “abcd@xxx.ne.jp”, “UID002, UID003, UID005” and “430 points” are stored. Information stored in the user management table 200 is not limited to these, and information such as birthplace, age, and address may be stored, for example.

Here, "points" refer to benefits that can be exchanged for goods, services, or cash, and benefits that can be used to receive discounts when purchasing goods or services. Points are given by the achievement reward control unit 112 when the user registers as a member user on the SNS site, or when the user performs a predetermined process such as purchasing a product or using a service on the SNS site. Products that can be exchanged with points are, for example, music data, image data, game software, and the like.

The user identifier acquisition unit 111 acquires a user identifier assigned to the user when the user browses the SNS site using the communication terminal 100 . For example, the user identifier acquisition unit 111 may cause predetermined information (user identifier, user name, or e-mail address, and password) to be input into a login form provided on the SNS site through the communication terminal 100, and transmit the information to the SNS server 102. acquires the user identifier of the user.

The user identifier acquisition unit 111 also compares the user identifier and password acquired from the communication terminal 100 with the user identifier and password stored in the user management database 110, and if they match, sends the user identifier to the SNS site control unit 108. . The SNS site control unit 108 transmits content data of a user-specific web page (hereinafter referred to as “my page”) to the communication terminal 100 based on the user identifier. As a result, my page is displayed on the display of communication terminal 100 .

The performance reward control unit 112 controls the points that can be used within the SNS site for each user identifier. The result reward control unit 112 gives predetermined points to the user in response to receiving the result notification. The clocking unit 113 clocks the time when each user commented based on the control from the SNS site control unit 108 . The clock unit 113 may clock the time such as the time when the result notification is received.

The comment management database 114 stores comments posted by users. The remuneration target process management database 115 stores information on the user when the user performs the remuneration target process. The performance reward management database 116 stores information about points given by the performance reward control unit 112 when a result notification is received. The advertisement management database 117 stores various information about advertisements advertised on the SNS site. Information stored in these databases will be described in detail along with the following operations.

(1.4) Operation of Advertisement Providing System Next, the operation of the advertisement providing system according to Embodiment 1 will be described with reference to FIGS. 3, 5, and 8. FIG. FIG. 3 illustrates the operation related to comment posting, FIG. 5 illustrates the operation related to comment display, and FIG. 8 illustrates the operation related to automatic comment posting that is executed when the reward target process is executed. Prior to this operation, the user management database 110 of the SNS server 102 will be described assuming that the user management table 200 shown in FIG. .

(1.4.1) Operation Related to Comment Posting First, FIG. 3 shows an operation when the communication terminal 100 transmits a comment to the SNS server 102 by a user's input operation. First, in step S301, the communication terminal 100 transmits a user identifier and text data including comment content (hereinafter referred to as "comment text data") to the SNS server 102 based on user's input operation. When the SNS server 102 receives the data, the SNS site control unit 108 refers to the clock unit 113 and obtains the time when the data was received as the posting time (step S302). Here, it is assumed that the user identifier is "UID001", the comment text data is "sunny, done!", and the comment posting time is "3/22 6:30". Subsequently, the SNS site control unit 108 acquires the user name of the user who posted the comment (step S303). Specifically, the SNS site control unit 108 refers to the user management database 110 and acquires the user name corresponding to the user identifier. Here, the SNS site control unit 108 acquires the user name "Takuya" associated with "UID001". Finally, in step S304, the SNS site control unit 108 stores the comment data including the user identifier, user name, comment text data, and posting time in the comment management database 114, and the operation related to comment posting ends. do.

FIG. 4 shows comment information stored in the comment management database 114 by the SNS site control unit 108 . Various types of information are preferably stored in the comment management database 114 in the form of a comment management table 400 .

The first column 401 of the comment management table 114 stores comment identifiers that uniquely identify comments, and the second column 402 stores user identifiers. The third column 403 stores user names, and the fourth column 404 stores comment text data posted by each user. The fifth column 405 stores the posted time when the comment was posted. Here, the comment sent above is stored in the line with the comment identifier "CID00125".

(1.4.2) Operation Related to Comment Display FIG. 5 shows an operation for the SNS site control unit 108 to display a comment on my page. First, in step S501, the communication terminal 100 transmits a login request to the SNS server 102 based on the user's input on the top page provided on the SNS site. A case where the login request includes a user identifier and password will be described below, but the login request may include a user name instead of the user identifier.

When the SNS server 102 receives the login request, the user identifier acquisition unit 111 checks the received user identifier and password based on the user management database 110 (step S502). As a result of checking, if the acquired user identifier and password match the predetermined user identifier and password stored in the user management database 110, the user identifier acquisition unit 111 sends the user identifier to the SNS site control unit 108. Here, the matching user identifier is described as "UID001" (that is, the user name is "Takuya").

In subsequent step S503, the SNS site control unit 108 retrieves the comment data (user name, comment text data, posting time, etc.) related to the comments of the related users with the user identifier "UID001" and "UID001" from the comment management database 114. Get multiple items in order from the newest. Based on the acquired content data including the comment data, the SNS site control unit 108 constructs my page associated with the user identifier UID001, transmits it to the communication terminal 100, and completes the comment display operation (step S504).

FIG. 6 shows a table in which comment data and other content data controlled by the SNS site control unit 108 are transmitted to the communication terminal 100 and displayed as my page 600 of "Takuya" who is a member user with the user identifier "UID001". Here is an example. At the top of my page 600, there are an avatar display area 601 for displaying Takuya's avatar, photos or images, a menu area 602 for displaying menu icons for changing various settings, and an area for inputting and sending comments. A comment input form 603 and a send button 604 are provided. In addition, substantially in the center of my page 600, a comment display area 605 is provided in which comments posted by the user and related users are displayed. Further, at the bottom of my page 600, an advertisement display area 606 is provided for displaying advertisements such as products of the advertiser server. The display position is not limited to this. For example, the advertisement display area 606 may be provided at the top or left and right of my page 600 .

Each menu icon displayed in the menu area 602 is configured such that when a member user clicks, a web page corresponding to each menu is displayed. For example, if the edit profile icon is clicked, it is possible to change some or all of the user information that the user has already submitted using the new user registration form and that has been stored in the user management database 110 . Various setting icons, a comment history icon for displaying past comment history, a related user list icon for displaying a list of related users, and a related user registration icon for registering related users are also shown. The displayed menu icon is not limited to this, and for example, a password change icon, a member user search icon for searching for other member users, and the like may be displayed.

The comment input form 603 and the send button 604 are configured so that the member user can post a comment to my page using the communication terminal 100 . A comment is composed of characters, symbols, images, etc., and is an expression means for a member user to state an opinion or to explain a certain matter. When the user clicks the send button 604 after entering a comment in the comment input form 603, the comment is sent to the SNS server 102, and data related to the comment is stored in the comment management database 114 by the operation shown in FIG. .

In the advertisement display area 606 of FIG. 6, advertisement banners, text advertisements, etc. are displayed. Advertisement banners, text advertisements, etc. are associated with link information and advertisement identifiers for connecting to commercial websites provided by advertiser servers. The link information preferably consists of the address (eg, URL) of the advertiser server. Here, it is assumed that the URL of the advertiser server is http://URL001/. In the following description, the link information is the URL of the advertiser server. good. For example, link information may include the address of a web page that introduces a specific product.

In the comment display area 605 of FIG. 6, comments 607 and 608 of member user "Takuya" are displayed side by side with avatars 609 and 610 of "Takuya". The comment is displayed in combination with the member user's avatar in this way, and it can be easily determined which member user's comment. Also, on the my page of the member user “Takuya”, a comment 611 of “Nami” registered as a user related to Takuya is displayed together with Nami's avatar 612 . These comments 607, 608, and 611 are comments acquired from the comment management database 114, and the comments made at the times of 3/22 6:30, 3/21 20:30, and 3/21 18:20 are , are arranged and displayed from top to bottom in the display area 605 in order from the newest. Although only three comments are displayed in FIG. 6, the total number of comments displayed is not limited to this. Alternatively, the comments may not be displayed in chronological order from the oldest, and may be configured so that the latest comments and the past several comments are displayed.

FIG. 7 shows the My Page 700 of the member user "Nami" registered as a related user of "Takuya". A description of the same parts as in FIG. 6 is omitted. The avatar of the user "Nami" is displayed in the avatar display area 701, and the comment of the member user "Nami" and the comment of "Takuya" who is a related user of "Nami" are displayed in the comment display area 705. . Since each member user's own page displays the comments of the member user and related users, it is useful as a means for member users to communicate with each other as shown in FIGS. 6 and 7 .

In addition, in FIG. 7, only "Nami" is illustrated as a related user of "Takuya". Comments are displayed.

(1.4.3) Operation Related to Automatic Comment Posting FIG. 8 shows the operation of the advertisement providing system related to automatic comment posting. Automatic comment posting is executed when the communication terminal 100 executes the reward target process. First, in step S801, the communication terminal 100 transmits a login request to the SNS server 102 based on the user's input on the top page provided on the SNS site. A case where the login request includes a user identifier and password will be described below, but the login request may include a user name instead of the user identifier.

When the SNS server 102 receives the login request, the user identifier acquisition unit 111 checks the received user identifier and password based on the user management database 110 (step S802). As a result of checking, if the acquired user identifier and password match the predetermined user identifier and password stored in the user management database 110, the user identifier acquisition unit 111 sends the user identifier to the SNS site control unit 108. Here, the matching user identifier is described as "UID001" (that is, the user name is "Takuya"). The SNS site control unit 108 transmits the my page 600 associated with the user identifier UID001 to the communication terminal 100 (step S803).

Next, in step S 804 , communication terminal 100 connects to advertiser server 101 when member user “Takuya” clicks an advertisement banner or the like displayed in advertisement display area 606 of my page 600 . In step S805, the commercial transaction processing unit 106 communicates with the communication terminal 100 to process the commercial transaction. When the commercial transaction process is completed and the commercial transaction process corresponds to the predetermined remuneration target process, the advertiser server 101 transmits a result notification to the SNS server 102 (step S806). The result notification includes the user identifier of the user of the communication terminal 100 who executed the commercial transaction process corresponding to the remuneration target process, the advertisement identifier assigned to the advertisement of the product related to the commercial transaction process, and the execution time of the commercial transaction process. . From the result notification, the SNS server 102 can determine that the communication terminal 100 has executed the remuneration target process.

Upon receiving the result notification, the result reward control unit 112 stores information related to the result notification in the reward target process management database 115 in step S807. FIG. 9 shows a reward object process management table 900 stored in the reward object process management database 115. As shown in FIG. The first column 901 of the remuneration target process management table 900 stores user identifiers, and the second column 902 stores advertisement identifiers. The user identifier in the first column 901 is the user identifier included in the result notification, and the advertisement identifier in the second column 902 is the advertisement identifier included in the result notification. The advertisement identifier is an identifier that is assigned to each advertisement of a product related to commercial transaction processing and uniquely identifies the advertisement. The third column 903 stores the execution time of the commercial transaction included in the result notification, and the fourth column 904 stores the status of whether or not points have been awarded to the user identified by the user identifier. Here, it is assumed that there is a result notification of an advertisement with a user identifier of "UID001" and an advertisement identifier of "AID001". Also, the execution time of the commercial transaction process is assumed to be "3/22 10:00".

Next, in step S808, the performance reward control unit 112 refers to the reward target process management database 115 and acquires a combination of a user identifier and an advertisement identifier for which the reward status has not yet been granted. Here, the user identifier “UID001” and the advertisement identifier “AID001” are acquired as a combination of the reward provision status not provided.

In subsequent step S809, the performance reward control unit 112 refers to the performance reward management database 116, and acquires the points associated with the advertisement identifier "AID001" for which the reward provision status has not yet been provided. FIG. 10 shows a performance reward management table 1000 stored in the performance reward management database 116. As shown in FIG. The first column 1001 of the performance fee management table 1000 stores advertisement identifiers, and the second column 1002 stores points. Here, the performance reward control unit 112 acquires 500 points as the points for the advertisement identifier "AID001".

Subsequently, in step S810, the achievement reward control unit 112 gives points to the user. Specifically, the performance reward control unit 112 adds the points acquired in step S809 to the points possessed by the user identifier “UID001” acquired in step S808. That is, 500 points are given to the points of the user identifier “UID001” stored in the user management database 110 . As a result, the number of points held by the user "Takuya" is 930 points.

Subsequently, the SNS site control unit 108 refers to the advertisement management database 117 and acquires information related to the advertisement identifier "AID001" (step S811). FIG. 11 shows an advertisement management table 1100 stored in the advertisement management database 117. As shown in FIG. The advertisement management table 1100 associates and stores an advertisement identifier, link information for connecting to a commercial website provided by an advertiser server, and comment text data composed of a predetermined character string. In Embodiment 1, the first column 1101 of the advertisement management table 1100 stores advertisement identifiers, and the second column 1102 stores URLs of advertiser sites as link information. The third column 1103 stores comment text data. The comment text data includes at least link information for connecting to a commercial website provided by the advertiser server. The comment text data may further include points corresponding to associated ad identifiers. That is, in step S811, the SNS site control unit 108 acquires at least comment text data corresponding to the advertisement identifier acquired in step S808, and proceeds to step S813. The information stored in the advertisement management database 117 is not limited to this, and may include the name of the advertiser, the product to be advertised, the effective period of the advertisement, and the like. You may acquire these information.

If the advertisement identifier obtained in step S808 does not exist in the advertisement management database 117, the SNS site control unit 108 ends the processing (step S812). Since the advertisement identifier "AID001" is stored in the advertisement management database 117 here, the process proceeds to step S813.

In subsequent step S813, the SNS site control unit 108 refers to the user management database 110 to acquire the user name corresponding to the user identifier acquired in step S808, and refers to the clock unit 113 to set the current time "3/22." 10:10” is acquired as the posting time. Then, in step S<b>814 , the SNS site control unit 108 stores the automatic comment data in the comment management database 114 . The automatic comment data includes the user identifier obtained in step S808, the user name and posting time obtained in step S813, and the comment text data obtained in step S811. FIG. 12 shows a comment management table 1200 in which comments are stored by the SNS site control unit 108. As shown in FIG. As shown in FIG. 12, as a comment for the user identifier “UID001”, “Takuya: I received 500 points during the campaign! . The comments stored in this manner are executed by the SNS site control unit 108 upon receipt of the result notification from the advertiser server 101. Therefore, each user can fill in the comment input form 603 provided on my page. There is no need to manually post a comment by pressing the enter and send button 604 . Therefore, from the user's point of view, the comment appears to have been automatically posted and displayed in the comment display area of the user identifier "UID001" my page and the related user's my page.

FIGS. 13 and 14 show examples in which comments created in this way are displayed on my page. FIG. 13 shows my page 1300 of "Takuya". In a comment display area 1305 of my page 1300, a comment 1307 stored in the comment management database 114 is displayed together with an avatar 1308 of Takuya. Since the created comment is newer than the comment 1309 , it is displayed above the comment 1309 in the comment display area 1310 .

FIG. 14 shows a personal page 1400 of "Nami" who is a related user of Takuya. In a comment display area 1405 of my page 1400, a created comment 1407 is displayed together with an avatar 1408 of Takuya. Since the created comment is newer than the comment 1409 , it is displayed above the comment 1409 in the comment display area 1405 . When "Nami" browses this comment, she can know the link information of the advertiser server 101 to which "Takuya" is connected and the fact that she has acquired 500 points. Also, since it is displayed in the comment display area 605 in the substantially central part of my page, the link information to the advertiser server 101 is never overlooked.

(1.5) Effect of the Advertisement Providing System According to the First Embodiment As described above, according to the advertisement providing system according to the first embodiment, the member user of the SNS receives the reward target processing on the commercial website provided by the advertiser server. When the commercial transaction processing corresponding to 1) is executed, a comment including link information to the advertiser server is created and displayed on the My Page of the user registered as a related user of the user without manual posting by the user. Therefore, it is possible to easily provide an advertisement that attracts customers without the need for the member user to fill in the advertisement by himself/herself.

More specifically, the comment text data stored in the comment management database 114 by the SNS site control unit 108 upon receipt of the result notification from the advertiser server 101 includes a link to a commercial website provided by the advertiser server. Contains link information for For example, “http://URL001/” in the comment is link information for connecting to the advertiser server 101 and can be clicked by the user using the communication terminal 100 . Therefore, the related user who viewed the comment on My Page can easily obtain the link information for connecting to the commercial website, so the comment plays a role of advertisement.

In addition, since the comment further includes information related to the points that the member user can acquire by executing the commercial transaction process that is the reward target process (for example, information indicating the number of points such as "500 points"), Member users can be given an incentive to visit the advertiser's site and process commercial transactions using the link information. Therefore, it is possible to further improve the customer attraction power of the comment as an advertisement. Furthermore, since the comment is displayed as a comment of the related user "Takuya", it is possible to recognize that the related user is using the advertiser's site, and it is possible to recognize that the related user is using the advertiser's site. Psychological barriers for related users can be reduced. Therefore, as the advertising effect of the comment, it is possible to enhance the advertising effect similar to word-of-mouth.

When "Nami", who is a related user, clicks the link information of the automatic comment 1407 displayed on My Page 1400, the communication terminal 100 of "Nami" is connected to the advertiser server 101 (step S804). Steps S805 to S813 are similarly executed. At this time, in FIG. 14, the result remuneration control unit 112 sends a predetermined remuneration to the member user "Takuya" corresponding to the automatic comment that triggered the connection of the communication terminal 100 of "Nami" to the advertiser server 101. may be configured to provide By giving a reward to the member user corresponding to the automatic comment when connecting to the advertiser server 101 of the related user in this way, the incentive for the member user to connect to the advertiser server can be further improved. Advertising can be provided more effectively.

(1.6) Modification Although the method of using the receipt of the result notification from the advertiser server 101 as a trigger for automatic comment posting has been described, the present invention is not limited to this. For example, in the above-described Embodiment 1, a case has been described in which commercial transaction processing on a commercial website is treated as remuneration-targeted processing. In this case, the following configuration may be used. First, when communication terminal 100 connects to advertiser server 101 by clicking an advertisement banner (step S804), performance reward control unit 112 acquires an advertisement identifier associated with the advertisement banner. Then, the performance reward control unit 112 may store in the reward target process management database 115 . Further, as a trigger for automatic comment posting, a result notification received from a server (ASP server) of an advertising agency other than the advertiser server 101 may be used. When the ASP server is used as an intermediary, the communication terminal 100 is once connected to the ASP server when the advertisement banner is clicked, and a session ID is given by the ASP server. Session IDs are used for tracking purposes. After that, the communication terminal 100 is connected (redirected) to the advertiser server 101 . A result notification from the advertiser server 101 is sent to the ASP server together with the session ID. When the ASP server receives the result notification and the session ID, the user is identified from the session ID, and points are given to the identified user.

Note that the comments displayed in the comment display areas 1305, 1405, etc. have been shown together with the avatars, but the present invention is not limited to this, and only the comments may be displayed.

Note that "Takuya" in the comment is one piece of user information related to the user identifier of the user who posted the comment, and as another example, the name of the user may be used. Also, "500 points" in the comment represents the number of points given when a connection request is made to the advertiser server, and other values may be used.

In the above description, points are given, but the present invention is not limited to this, and the user management database 100 may store the giving of goods, services, or cash itself. Alternatively, in the SNS site, image data or the like for decorating the avatar has exchange value, and provision of such image data may be stored in the user management database 100 .

The connection to the advertiser server in step S804 was executed by clicking the advertisement banner on the user "Takuya"'s My Page, but it is not limited to this, and is set on any page on the SNS site. The configuration may be such that the connection to the advertiser server is executed by clicking on the displayed advertisement banner.
Also, the case where link information is included in the comment text data in advance has been described, but the present invention is not limited to this. For example, the following configuration may be used. First, the advertisement management table 1100 stores comment text data containing no link information. The SNS site control unit 108 acquires both the comment text data and the link information from the advertisement management table 1100, and corrects the acquired comment text data by adding the link information. The SNS site control unit 108 then stores the corrected comment text data in the comment management database 114 .

(2) Embodiment 2
(2.1) Configuration of SNS Server 1502 A second embodiment of the present invention will be described below. FIG. 15 is a block diagram showing the configuration of Embodiment 2 of the present invention. Hereinafter, the same reference numerals are assigned to the same configurations as in the first embodiment, and the description thereof is omitted. In the advertisement providing system according to Embodiment 2, SNS server 1502 has participating user management database 1501 . In the second embodiment, the advertisement banners, text advertisements, etc. are associated with not link information for connecting to commercial websites provided by advertiser servers, but link information for connecting to intermediate pages, which will be described later. and let the user decide whether or not to perform automatic comment posting. In addition, in the second embodiment, two types of points, normal points and additional points, are prepared, and additional points are further given to the user when a predetermined condition is achieved. In addition, in the second embodiment, two types of comment text data are prepared, and different sentences are used for automatic comment submission before and after the predetermined condition is met.

Participating user management database 1501 stores user identifiers included in result notifications, and is used for managing whether or not to execute automatic comment posting for a predetermined advertisement identifier for each user identifier.

FIG. 16 shows a performance reward management table 1600 stored in the performance reward management database 116 according to the second embodiment. The first column 1601 of the performance reward management table 1600 stores advertisement identifiers, the second column 1602 stores normal points, and the third column 1603 stores additional points. The points according to the second embodiment are changed according to the number of users of the communication terminal 100 who have executed the commercial transaction process corresponding to the remuneration target process (hereinafter referred to as "the number of participating users"). When the number of participating users who have participated in the processing for reward such as membership registration reaches a certain number or more, additional points are given to each of the participating users in addition to the normal points. The performance reward management table 1600 is stored in advance during system operation.

FIG. 17 shows an advertisement management table 1700 stored in the advertisement management database 117 according to the second embodiment. The advertisement management table 1700 includes an advertisement identifier, link information for connecting to a commercial website provided by the advertiser server, start time and end time, prescribed number of participating users, number of already participating users, and a predetermined character string. Pre-achievement comment text data and post-achievement comment text data composed of are associated with each other and stored. In Embodiment 2, the advertisement identifier is stored in the first column 1701 of the advertisement management table 1700, and the URL of the advertiser's site is stored in the second column 1702 as the link information. The third column 1703 stores the start time, and the fourth column 1704 stores the end time. The period specified by the start time and end time is a time condition for awarding normal points and additional points. The fifth column 1705 stores the specified number of participating users (hereinafter referred to as "specified number of participating users") as a condition for giving additional points, and the sixth column 1706 indicates the current number of participating users. The number of participating users is stored. The seventh column 1707 stores pre-achievement comment text data, and the eighth column 1708 stores post-achievement comment text data. Pre-achievement comment text data is used for automatic comment posting before the conditions for giving additional points are met (before achievement), and post-achievement comment text data is used after the conditions for giving additional points are met (after achievement ) for automatic comment posting.

FIG. 18 shows a participating user management table 1800 stored in the participating user management database 1501. As shown in FIG. The first column 1801 of the participating user management table 1800 stores the advertisement identifier, and the second column 1802 stores the user identifier included in the result notification. A third column 1803 stores information indicating whether or not to execute automatic comment posting by the SNS site control unit 108 . In the table, "Accept" means to approve automatic comment posting, and "Reject" means to reject automatic comment posting. A fourth column 1804 stores the status of granting additional points.

(2.2) Operation of Advertisement Providing System Next, the operation of the advertisement providing system according to Embodiment 2 will be described with reference to FIGS. 19 and 21. FIG.

(2.2.1) Operation of Advertisement Providing System Relating to Granting of Regular Points and Automatic Comment Posting FIG. 19 shows operations related to granting points of the advertisement providing system according to the second embodiment. In FIG. 19, the same reference numerals are given to the parts that are the same as those in the first embodiment, and the description thereof is omitted.

In step S1904, the communication terminal 100 transmits a connection request to the intermediate page when the member user clicks on an advertisement banner or the like. At this time, an advertisement identifier related to the advertisement banner is also transmitted. Upon receiving the connection request, the SNS server 1502 transmits intermediate page data to the communication terminal 100 in order to inquire of the member user whether to execute automatic comment posting (step S1905). The intermediate page is displayed between a predetermined web page within the SNS site on which an advertisement banner, text advertisement, etc. is displayed and a predetermined web page of the commercial website provided by the advertiser server 101, so it is named the intermediate page. is doing.

In step S<b>1906 , an intermediate page is displayed on the display of communication terminal 100 . FIG. 20 shows a display example of the displayed intermediate page. The intermediate page 2000 is provided with at least a check box area 2001 and a move button 2002 to the advertiser server 101 . Link information to the advertiser server 101 is associated with the move button 2002 , and the communication terminal 100 is connected to the advertiser server 101 by clicking. A check box area 2001 is provided with a check box for whether or not to approve automatic comment posting. Also, based on the advertisement identifier, conditions for awarding points related to the advertisement are displayed. By clicking the “accept” check box and entering a check mark, it becomes a declaration of intention to approve the automatic comment posting, and by clicking the “disagree” check box and entering a check mark, automatic comment posting It is a manifestation of intention to refuse. On the intermediate page 2000 shown in FIG. 20, the check box for "accept" automatic comment posting is clicked to indicate that it is in a selected state. It should be noted that the intermediate page may be provided with only a check box for "accept".

After that, in step S1907, when the member user clicks the move button 2002 using the communication terminal 100, the communication terminal 100 transmits to the SNS server 1502 the advertisement identifier, the user identifier, and the information on whether automatic comment posting is acceptable. Next, in step S<b>1908 , the result reward control unit 112 stores the advertisement identifier, the user identifier, the automatic comment posting approval/disapproval, and the additional point provision status in the participating user management database 1501 . Here, "AID001", "UID001", and "approval" are stored as the advertisement identifier, user identifier, and comment posting approval/disapproval, respectively. In addition, since the additional points are not given at the present time, "not given" is stored. It should be noted that if the comment posting approval/disapproval is set to "disapprove" in step S1907, "reject" is stored in the comment posting approval/disapproval column. Communication terminal 100 is then connected to advertiser server 101 (step S1909). After being connected to the advertiser server 101, commercial transaction processing is performed in step S1910, and in step S1911, a result notification is transmitted from the advertiser server directly or via an ASP server (not shown) to the SNS server 1502.

Upon receiving the result notification, the result reward control unit 112 stores information related to the result notification in the reward target process management database 115 in step S1912. In the following description, it is assumed that the result notification includes the time "t1" as the execution time of the commercial transaction process.

Next, in step S1913, the performance reward control unit 112 refers to the reward target process management database 115 and acquires a combination of a user identifier and an advertisement identifier whose reward provision status has not yet been provided. Here, the user identifier “UID001” and the advertisement identifier “AID001” are acquired as a combination of the reward provision status not provided.

In subsequent step S1914, the performance reward control unit 112 refers to the performance reward management database 116, and acquires the normal points of the advertisement identifier "AID001" for which the reward provision status was not provided. Here, the performance reward control unit 112 acquires 500 points as the points for the advertisement identifier "AID001".

Subsequently, in step S1915, the achievement reward control unit 112 gives points to the user. Specifically, the result reward control unit 112 adds the points acquired in step S1914 to the points owned by the user identifier “UID001” who received the result notification. That is, 500 points are given to the points of the user identifier “UID001” stored in the user management database 110 . As a result, the number of points held by the user "Takuya" is 930 points.

Subsequently, the SNS site control unit 108 refers to the advertisement management database 117 and acquires information related to the advertisement identifier "AID001" (step S1916). Here, the SNS site control unit 108 acquires the start time and end time corresponding to the advertisement identifier acquired in step S1913, and proceeds to step S1918.

If the advertisement identifier acquired in step S1913 does not exist in the advertisement management database 117, the SNS site control unit 108 terminates the processing (step S1916). Since the advertisement identifier “AID001” is stored in the advertisement management database 117 here, the process proceeds to step S1917.

In subsequent step S1918, the SNS site control unit 108 refers to the remuneration target process management database 115 and acquires the execution time of the commercial transaction process. Here, the time "t1" is acquired. Subsequently, the SNS site control unit 108 compares the acquired execution time "t1" with the start time and end time of the information related to the advertisement identifier "AID001" acquired in step S1915 (step S1919). If "t1" is between the start time and the end time, the process proceeds to step S1920, and if it is before the start time or after the end time, the process ends. Here, it is assumed that "t1" is between the start time and the end time.

Next, in step S1920, the SNS site control unit 108 updates the information in the advertisement management database 117 and acquires comment text data. Specifically, the SNS site control unit 108 adds 1 to the number of participating users in the advertisement management table 1700 of the advertisement management database 117 and updates the table. That is, here, the number of participating users 423 of the advertisement identifier “AID001” is changed to 424 and updated. Furthermore, the SNS site control unit 108 compares the updated number of participating users with the prescribed number of participating users. As a result of the comparison, if the number of participating users is less than the prescribed number of participating users, pre-achievement comment text data in the seventh column 1707 is acquired. At this time, the portion of "(the number of prescribed participating users - the number of participating users)" in the pre-achievement comment text data is replaced with a numerical value obtained by subtracting the number of participating users from the prescribed number of participating users. If the number of participating users is greater than or equal to the prescribed number of participating users, the SNS site control unit 108 acquires post-achievement comment text data in the eighth column 1708 . Here, since the number of participating users is 424, which is less than the prescribed number of registered users of 500, the comment text data in the seventh column 1707, "I got 500 points in the campaign! Bonus points! The campaign period ends at 22:00 on May 10! Let's get points together♪ You will get http://URL001/".

Next, in step S1921, the SNS site control unit 108 advances to S1922 if automatic comment posting is approved based on the automatic comment posting approval/disapproval information stored in the participating user management database 1501 in step S1908. On the other hand, if it is rejected, the process is completed. Next, in step S1922, the SNS site control unit 108 refers to the user management database 110 to obtain the user name corresponding to the user identifier, and refers to the clock unit 113 to obtain the current time as the posting time. Finally, in step S1923, the SNS site control unit 108 stores the automatic comment data including the user identifier, user name, posting time, and comment text data acquired in step S1919 in the comment management database 114. By storing the automatic comment data including the comment text data in the comment management database, the My Page of the user "Takuya" and its related users can be displayed with the message "I got 500 points in the campaign! If 76 more people register, an additional 300 points will be added." Bonus! The campaign period ends at 22:00 on May 10! Let's get points together♪ http://URL001/" will be displayed.

(2.2.2) Operation Related to Granting of Additional Points Next, FIG. 21 shows the operation related to granting additional points in the advertisement providing system according to the second embodiment. The operation is performed for all advertising identifiers. Although the operation for the advertising identifier "AID001" is exemplified below, it is similarly executed for other advertising identifiers. Also, the operation is periodically and repeatedly executed in the SNS server 1502 .

First, in step S<b>2101 , the performance reward control unit 112 acquires information about the advertisement identifier “AID001” stored in the advertisement management database 117 . Specifically, in step S2102, the result reward control unit 112 compares the number of participating users of the advertisement related to each advertisement identifier with the prescribed number of participating users based on the obtained information, and determines the number of participating users. is equal to or greater than the prescribed number of participating users. As a result of the comparison, if the number of participating users is greater than or equal to the prescribed number of participating users, the process proceeds to step S2103. If the number of participating users is less than the prescribed number of participating users, the process returns to step S2101 and similar processing is executed for other advertisement identifiers.

Next, in S2103, the performance reward control unit 112 refers to the participating user management database 1501 and acquires the status of granting additional points for the advertisement identifier "AID001". In subsequent step S2104, the performance reward control unit 112 determines whether or not there is a user to whom additional points have not been granted. On the other hand, if there is no user to whom additional points have not been granted, the process returns to step S2101 and similar processing is executed for other advertisement identifiers. Based on the participating user management table 1800 of the participating user management database 1501, since additional points have not been given to the users of "UID001" and "UID002" regarding AID001, the process proceeds to step S2105.

In subsequent step S2105, the performance reward control unit 112 refers to the performance reward management database 116, and acquires the additional points of the advertisement identifier "AID001" whose reward provision status was not provided. The performance reward control unit 112 acquires 300 points based on the third column 1603 of the performance reward management table 1600 as additional points for the advertisement identifier “AID001”.

Subsequently, in step S2106, the achievement reward control unit 112 gives additional points to the user. Specifically, the result reward control unit 112 adds the additional points acquired in step S2105 to the points owned by the user identifiers "UID001" and "UID002" of which the result notification was given. That is, 300 additional points are added to the points of the user identifiers "UID001" and "UID002" stored in the user management database 110, respectively.

Next, in step S2107, the achievement remuneration control unit 112 updates the remuneration grant status in the participating user management database 1501 to "granted" for the user identifier to which the additional points were granted. FIG. 22 shows the updated participating user management table 2200 . As shown in FIG. 22, the additional reward giving status in the fourth column 2204 is updated.

When step S2107 is completed, the process returns to step S2101 and the same processing is periodically repeated for each advertisement identifier.

(2.3) Effects of the Advertisement Providing System According to the Second Embodiment As described above, the advertisement providing system according to the second embodiment has the difference between the prescribed number of participating users and the number of participating users, that is, The remaining number of people until reaching the limit and additional points when the number of participating users reaches the prescribed number of participating users are described in the comments. Therefore, in addition to the same effect as word of mouth, users can quantitatively grasp the degree of attention to the advertiser's site from other users, and additional points can be obtained when certain conditions are met. As a result, the ability to attract customers can be further enhanced.

On the other hand, if the automatic comment posting is rejected based on the information stored in the participating user management database 1501, the processing ends without displaying the comment.

In this way, by inquiring whether or not to execute automatic comment posting, users can refuse automatic comment posting when they do not want to disclose information related to their own commercial transactions, and when users want to protect their privacy, Useful.

In Embodiment 2 described above, as shown in FIG. 16, advertisement identifiers, normal points, and additional points are associated and stored in performance reward management table 1600, but the present invention is not limited to this. . For example, a first advertisement identifier for normal points and a second advertisement identifier for additional points are assigned to one advertisement. Associate only the kind of points. Then, the performance reward control unit 112 acquires the points associated with the first advertisement identifier as the points to be awarded when the normal points are awarded, and the points associated with the second advertisement identifier when the additional points are awarded. You may make it acquire as a point.

(3) Embodiment 3
(3.1) Configuration of Advertisement Providing System According to Third Embodiment A third embodiment of the present invention will be described below. In the third embodiment, the communication terminal 100 connects to the advertiser server 101 without going through the SNS server 102, and executes the commercial transaction process corresponding to the remuneration target process on the commercial website provided by the advertiser server 101. A case will be described. Specifically, in the advertisement providing system according to the third embodiment, the commercial website is composed of a product purchase web page including link information to the SNS server 1502 . Since the rest of the configuration is the same as that of the first embodiment of the present invention, description thereof is omitted.

(3.2) Operation of Advertisement Providing System According to Third Embodiment The operation of the advertisement providing system according to the third embodiment will be described with reference to FIG. In step S2401, the communication terminal 100 connects to the advertiser server 101 based on the member user's input, and displays a predetermined product purchase web page. Next, commercial transaction processing unit 106 of advertiser server 101 executes commercial transaction processing with communication terminal 100 (step S2402). When the commercial transaction process is completed, advertiser server 101 transmits a login confirmation page to communication terminal 100 (step S2403). The login confirmation page, for example, has a login information input area for entering login information (user identifier, user name, email address, etc. and password) required for logging into the SNS site, and allows the user to select whether to accept or reject automatic comment posting. A check box area and a move button associated with link information to the SNS server 102 are provided. Here, it is assumed that the advertiser server 101 is the advertiser server related to the advertisement specified by the advertisement identifier "AID001".

Subsequently, in step S2404, the communication terminal 100 connects to the SNS server 102 based on the user's click of the move button. acquires the user identifier of the communication terminal 100 that has performed It is assumed here that the user of the connected communication terminal 100 is the member user "Takuya".

If the entered login information (user identifier, user name, e-mail address, etc., and password) is correct, the process proceeds to step S807. The processing after step S807 is the same as steps S807 to S814 in the first embodiment.

(3.3) Effect of the advertisement providing system according to the third embodiment In this way, link information to the product purchase web page SNS server 102 provided by the advertiser server is provided, and the SNS site control unit 108 of the SNS server 102 automatically posts a comment triggered by connection to the SNS server 102 using the link information. As a result, even if the member user directly visits the advertiser server 101 without going through the SNS server 102 and executes commercial transaction processing, the SNS server 102 can execute automatic comment posting. Therefore, users other than users who have processed commercial transactions using the link information to the advertiser server 101 provided in the SNS site can also be targets for automatic comment posting. can be increased, and the advertising effect of the advertisement can be further enhanced.

Although the present invention has been described with reference to the drawings and examples, it should be noted that various variations and modifications will be readily apparent to those skilled in the art based on this disclosure. Therefore, it should be noted that these variations and modifications are included in the scope of the present invention. For example, functions included in each member, each means, each step, etc. can be rearranged so as not to be logically inconsistent, and multiple means, steps, etc. can be combined into one or divided. It is possible. The invention described in the scope of claims as originally filed in the original application of the present application will be additionally described below.
[1]
a user management database that associates and stores a first user identifier assigned to a first user and a second user identifier assigned to a second user;
a control unit for displaying content data on a web page specific to the second user viewable by the first user;
a receiving unit that receives a result notification including the second user identifier when the second user executes a reward target process in a predetermined service provided by an external server;
a result reward control unit that gives a first result reward to the second user in response to the receipt of the result notification by the receiving unit;
The control unit displays, as the content data, comment data including user information related to the second user identifier and link information connecting to the predetermined service when the reception unit receives the result notification. let
server.

100 Communication terminal 101 Advertiser server 102 SNS server 103 Internet 104 Advertiser site content database 105 Advertiser site control unit 106 Commercial transaction processing unit 107 SNS site content database 108 SNS site control unit 109 User information control unit 110 User management database 111 User identifier Acquisition unit 112 Performance reward control unit 113 Timing unit 114 Comment management database 115 Reward target processing management database 116 Performance reward management database 117 Advertisement management database 200 User management tables 201 to 207 1st to 7th columns 400 Comment management table 401 ~405 1st column ~ 5th column 600, 700, 1300, 1400 My page 601, 701, 1301, 1401 Avatar display area 602, 702, 1302, 1402 Menu area 603, 703, 1303, 1403 Comment input form 604 , 704, 1304, 1404 Send buttons 605, 705, 1305, 1405 Comment display areas 606, 706, 1306, 1406 Advertisement display areas 607, 708, 1311, 1307, 1309, 1407 Comments 609, 710, 1312, 1308, 1310, 1408 Avatar 900 Reward target processing management table 901 to 904 1st to 4th column 1000 Performance reward management table 1001 to 1002 1st to 2nd column 1100 Advertisement management table 1101 to 1103 1st to 4th column 3rd column 1200 Comment management table 1501 Participating user management database 1600 Performance reward management table 1601-1603 1st to 3rd columns 1700 Advertisement management table 1701 to 1708 1st to 8th columns 1800 Participating user management table 1801 to 1804 1st to 4th columns 2000 Intermediate page 2001 Check box area 2002 Link information 2200 Participating user management table 2300 Comment management table

Claims (11)

a user management database that associates and stores a first user identifier assigned to a first user and a second user identifier assigned to a second user;
a control unit for displaying the content data on a display unit provided in the first communication terminal by transmitting the content data to the first communication terminal used by the first user;
a receiving unit that receives a result notification including the second user identifier when the second user executes a reward target process in a predetermined service provided by an external server;
a result reward control unit that gives a first result reward to the second user in response to the reception of the result notification by the receiving unit;
The control unit
When the receiving unit receives the result notification, comment data including link information for connecting to the predetermined service is transmitted as the content data to the first communication terminal.
server. the link information is displayed in an advertisement display area of the page assigned to the second user;
The reward target process is executed according to the selection of the link information,
A server according to claim 1 . The achievement reward control unit further
3. The server according to claim 1, wherein a second performance reward is given to said second user when a predetermined condition is satisfied. 4. The server according to claim 3, wherein said predetermined condition is that the number of users who have executed said remuneration target processing in said predetermined service has reached a predetermined number. The predetermined condition is that the first communication terminal connects to the predetermined service based on the link information included in the comment data transmitted to the first communication terminal, and 4. The server according to claim 3, wherein the user has executed the remuneration target process in the predetermined service. 6. The server according to any one of claims 1 to 5, wherein said comment data is displayed in a comment display area of a page assigned to said second user. 7. The server according to any one of claims 1 to 6, wherein said comment data is displayed together with said second user's avatar on said first communication terminal. 8. The server according to any one of claims 1 to 7, wherein said comment data is displayed as said second user's comment on said first communication terminal. 9. The server according to any one of claims 1 to 8, wherein said comment data includes information on points obtainable when said reward target process is executed. A communication terminal connected to a server,
a communication unit that transmits a second user identifier associated with a first user identifier assigned to a first user to the server and receives content data from the server;
a display unit that displays the content data on a web page specific to the second user to which the second user identifier is assigned so that the first user can view the content data;
When the second user executes a remuneration target process in a predetermined service provided by an external server, the communication unit receives comment data including link information for connecting to the predetermined service from the server. as the content data,
communication terminal. An advertisement providing method in a communication terminal connected to a server,
transmitting to the server a second user identifier associated with the first user identifier assigned to the first user;
receiving content data from the server;
displaying the content data viewably by the first user on a web page specific to the second user assigned the second user identifier;
In the step of receiving the content data, link information for connecting to the predetermined service provided by the external server from the server when the reward target process is executed by the second user in the predetermined service provided by the external server. and comment data is received as the content data,
How we serve ads.

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