JP7145997B2 - Information processing device, information processing method and information processing program - Google Patents

Description

The present invention relates to an information processing device, an information processing method, and an information processing program.

2. Description of the Related Art In recent years, with the rapid spread of the Internet, techniques related to analysis using various information on the Internet, for example, have been provided. For example, there has been proposed a technique for extracting information on needs for a target provided by a predetermined business operator based on a search query input by a user.

JP 2019-32776 A

However, it is not always possible to obtain useful information with the above-described conventional techniques. For example, in the above-described prior art, since the information on the needs for the target provided by the predetermined business operator is only extracted, the information on the latent needs for the target provided by the predetermined business operator can be visually and appropriately displayed. cannot be presented to

The present application has been made in view of the above, and an object thereof is to provide an information processing apparatus, an information processing method, and an information processing program capable of providing useful information.

The information processing apparatus according to the present application is an unspecified number of people who have searched for a keyword when the keyword is entered in the input field on the screen for map mapping of the insight keyword representing the latent needs of consumers. a display unit that displays the search volume of the input keyword as a heat map on the map on the insight keyword map mapping screen based on the location information, attribute information, and history information of the user; On the site keyword map mapping screen, when a specific area is selected on the map where the search volume of the entered keyword is displayed as a heat map, the screen is automatically split, and after splitting and a display control unit that enlarges and displays a selected area on a screen , wherein the display control unit automatically divides the screen when another area different from the area indicated by the map is selected. A map including the other selected area is displayed on one of the subsequent screens, and the other selected area is displayed in an enlarged manner on the other one of the divided screens .

According to one aspect of the embodiment, there is an effect that useful information can be obtained.

FIG. 1 is an explanatory diagram showing an outline of an information processing method according to an embodiment. FIG. 2 is a diagram illustrating a configuration example of an information processing system according to the embodiment; FIG. 3 is a diagram illustrating a configuration example of a terminal device according to the embodiment; FIG. 4 is a diagram illustrating a configuration example of an information processing apparatus according to the embodiment; FIG. 5 is a diagram showing an example of a user information database. FIG. 6 is a diagram showing an example of the history information database. FIG. 7 is a diagram showing an example of a heat map information database. FIG. 8 is a flow chart showing a processing procedure according to the embodiment. FIG. 9 is a diagram illustrating an example of a hardware configuration;

Embodiments for implementing an information processing apparatus, an information processing method, and an information processing program according to the present application (hereinafter referred to as "embodiments") will be described in detail below with reference to the drawings. The information processing apparatus, information processing method, and information processing program according to the present application are not limited to this embodiment. Also, in the following embodiments, the same parts are denoted by the same reference numerals, and overlapping descriptions are omitted.

[1. Outline of information processing method]
First, an outline of an information processing method performed by an information processing apparatus according to an embodiment will be described with reference to FIG. FIG. 1 is an explanatory diagram showing an outline of an information processing method according to an embodiment. In addition, in Fig. 1, when the search volume and attributes of keywords searched by an unspecified number of people are displayed on a map as a heat map, when an area on the map is selected, the screen is automatically divided, A case of enlarging and displaying a selected area will be described as an example.

As shown in FIG. 1 , the information processing system 1 includes a terminal device 10 and an information providing device 100 . The terminal device 10 and the information providing device 100 are communicably connected to each other by wire or wirelessly via a network N (see FIG. 2).

The terminal device 10 is a smart device such as a smartphone or tablet used by the user U, and communicates with an arbitrary server device via a wireless communication network such as 4G (Generation) or LTE (Long Term Evolution). It is a portable terminal device that can The terminal device 10 has a screen such as a liquid crystal display, which has a touch panel function. Accepts various operations. An operation performed on an area where content is displayed on the screen may be an operation on the content. In addition, the terminal device 10 may be an information processing device such as a desktop PC (Personal Computer) or a notebook PC as well as a smart device.

In the present embodiment, the terminal device 10 cooperates with the information providing device 100, and when an application for map mapping of insight keywords (hereinafter referred to as an application) is started, a program is generated via an API (Application Programming Interface) or the like. function, data, etc., from the information providing apparatus 100 and used. Then, the terminal device 10 displays a screen for map mapping of insight keywords. An insight keyword is a keyword that expresses potential needs of consumers.

In addition, the screen for map mapping of insight keywords is a heat map of the search volume (number of searches) and attributes (gender, age) of keywords (search queries) searched by an unspecified number of people (users). It is a UI (User Interface) visualized in . On this screen, the search volume of the searched person is displayed on the map in different colors for each mesh. In addition, not only the keyword but also the objects of interest (other than the keyword) of the unspecified number of people who searched for the keyword are mapped with icons, so that the characteristics of people in the area can be grasped. Furthermore, it is possible to grasp the movements and trends of people with such characteristics.

Here, the unspecified number of people who have searched for the keyword may be limited to those who have searched for the keyword within a predetermined period (for example, within the last two weeks). Also, the user U may be allowed to specify the above period. For example, the terminal device 10 may display the search volumes of keywords searched by an unspecified number of people within a period designated by the user U as a heat map. As a result, the freshness of the information that the keyword has been searched can be ensured. Also, if it is found that the keyword is being searched by an unspecified number of people, it can be inferred that the keyword is a hot keyword.

The information providing device 100 is an information processing device that cooperates with the terminal device 10 of each user U and provides API services and the like for various applications and various data to the terminal device 10 of each user U, It is implemented by a server device, a cloud system, or the like. For example, the information providing device 100 cooperates with the terminal device 10 to control screen display for map mapping of insight keywords. Alternatively, the information providing device 100 cooperates with the terminal device 10 to provide information necessary for controlling screen display for map mapping of insight keywords.

Also, the information providing device 100 may be an information processing device that provides some web service online to the terminal device 10 of each user U. FIG. For example, the information providing apparatus 100 provides web services such as Internet connection, search service, SNS (Social Networking Service), electronic commerce, electronic payment, online games, online banking, online trading, accommodation/ticket reservation, video/music distribution, and the like. service may be provided. In practice, the information providing apparatus 100 may cooperate with various servers that provide web services as described above and mediate web services.

Note that the information providing device 100 can acquire user information about the user U. FIG. For example, the information providing device 100 acquires information about attributes of the user U, such as the user's U gender, age, and area of residence. The information providing apparatus 100 stores and manages identification information indicating the user U (user ID, etc.) and information related to the attributes of the user U. FIG.

Further, the information providing apparatus 100 acquires various types of history information (log data) indicating actions of the user U from the terminal apparatus 10 of the user U or from various servers based on the user ID or the like. For example, the information providing device 100 acquires a location history, which is a history of the user U's location and date and time, from the terminal device 10 . The information providing apparatus 100 also acquires a search history, which is a history of search queries input by the user U, from a search server (search engine). Further, the information providing apparatus 100 acquires a viewing history, which is a history of content viewed by the user U, from the content server. In addition, the information providing apparatus 100 acquires the purchase history, which is the history of product purchases of the user U, from the electronic commerce server or the settlement server. Further, the information providing apparatus 100 may acquire the exhibition history and sales history, which are the history of the user U's exhibition in the marketplace, from the electronic commerce server or the settlement server. In addition, the information providing apparatus 100 acquires the posting history, which is the posting history of the user U, from a posting server that provides a word-of-mouth posting service or an SNS server.

In the present embodiment, the keywords searched by an unspecified number of people may be keywords included in the various types of history information (keywords that appear in the history information).

[1-1. basic action〕
For example, as shown in FIG. 1, the user U uses the terminal device 10 to input a keyword whose search volume is to be checked as a search query on a map mapping screen for insight keywords (step S1). For example, the user U uses the terminal device 10 to access a site for map mapping of insight keywords or activates an application, and cooperates with the information providing device 100 to display a screen for map mapping of insight keywords. indicate. Then, the user U uses the terminal device 10 to input a keyword to be searched into an input field (input box) on the map mapping screen for the insight keyword. For example, the input keyword is a keyword that may have been searched by an unspecified number of users using a search engine or the like, and is a word, a combination thereof, or an arbitrary character string such as a phrase.

In this embodiment, the keyword input to the input field on the map mapping screen for the insight keyword is not input for keyword search by a search engine etc., but a heat map regarding the number of people who searched for the keyword and its distribution. Input for display. However, in practice, the search may be performed based on the keyword entered in the entry field. For example, a site or application for map mapping of Insight Keywords cooperates with a search engine, etc., and the keyword entered in the input field for search is entered in the input field on the screen for Map Mapping of Insight Keywords. can be treated as a keyword.

Subsequently, the information providing apparatus 100 acquires location information and various types of information of an unspecified number of users who have searched for the keyword based on the keyword entered in the input field on the map mapping screen for the insight keyword. (step S2). For example, the information providing apparatus 100 acquires location information, attribute information, history information, and the like of an unspecified number of users who have searched for the keyword from the terminal devices 10 and/or various servers of an unspecified number of users.

Subsequently, the information providing device 100 provides the terminal device 10 with information necessary for controlling screen display for map mapping of insight keywords (step S3). Alternatively, the information providing device 100 cooperates with the terminal device 10 to provide various data and instructions (commands, etc.) for controlling the screen display for map mapping of the insight keyword. Control screen display.

Subsequently, the terminal device 10 displays the search volume of the keyword as a heat map on the map mapping screen of the insight keyword based on the information provided from the information providing device 100 (step S4). For example, the terminal device 10 cooperates with the information providing device 100, and for the keyword input in step S1, the location information and various information (attribute information, history information, etc.), the number of users who searched for the keyword and their distribution are displayed as a heat map on the map mapping screen for the insight keyword.

Subsequently, when the user U selects (clicks or designates a range, etc.) an area on the map displayed on the map mapping screen of the insight keyword, the terminal device 10 automatically divides the screen, The selected area is enlarged and displayed on the divided small screen (frame, window, etc.) (step S5). That is, the terminal device 10 automatically selects a specific area on a wide-area map in which the search volume of the input keyword is displayed as a heat map on the map mapping screen for the insight keyword. The screen is divided into two, and the selected area is enlarged and displayed on the divided small screen.

For example, when the terminal device 10 displays a wide area map in which the search volume of the input keyword is displayed as a heat map on the screen, the user U moves away from the area focused on the center of the screen. When an area (enclave) is selected, the screen is automatically split. Also, the terminal device 10 can register the area selected by the user U. FIG. At this time, it is possible to perform split registration for registering each divided screen (for each area) and batch registration for collectively registering the entire screen including the map (comparison screen). That is, it is possible to register them individually, or to register them collectively. In addition, the terminal device 10 transitions to comparison of each region displayed on the small screen after division. For example, the terminal device 10 can simultaneously register a plurality of distant areas as area information and compare them. That is, the terminal device 10 switches the operation mode to the comparison mode. In the comparison mode, it is possible to select a separate area while maintaining the same scale ratio (reduced scale) of each screen. This will give you an idea of the population differences in the selected regions.

In this embodiment, the case where the search volume and attributes of keywords searched by an unspecified number of people are displayed as a heat map on a map is explained as an example. , When examining the movement of people (flow of people) between regions, when displaying the regional population as a heat map on the map, when an area on the map is selected, the screen is automatically split and the selected You may enlarge and display an area|region. In this case, the information providing device 100 tallies up the number of users in each region based on location information of an unspecified number of users located in various regions, and provides the terminal device 10 with the tally result. The terminal device 10 displays the number of users in each area as a heat map on the map.

Further, the information providing apparatus 100 may aggregate the number of users having specific attribute information or history information and provide the terminal apparatus 10 with the aggregate result. The terminal device 10 may display the number of users having specific attribute information or history information as a heat map on the map.

[2. Configuration example of information processing system]
Next, the configuration of the information processing system 1 including the information providing device 100 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram showing a configuration example of the information processing system 1 according to the embodiment. As shown in FIG. 2, the information processing system 1 according to the embodiment includes a terminal device 10 and an information providing device 100. As shown in FIG. These various devices are communicatively connected via a network N by wire or wirelessly. The network N is, for example, a LAN (Local Area Network) or a WAN (Wide Area Network) such as the Internet.

Also, the number of devices included in the information processing system 1 shown in FIG. 2 is not limited to the illustrated one. For example, only one terminal device 10 is shown in FIG. 2 for simplification of illustration, but this is only an example and is not limited, and two or more devices may be provided.

The terminal device 10 is an information processing device used by the user U. FIG. For example, the terminal device 10 may be a smart device such as a smartphone or a tablet terminal, a feature phone, a PC (Personal Computer), a PDA (Personal Digital Assistant), a game machine with a communication function, a car navigation system, a smart watch, or a head-mounted display. and other wearable devices, smart glasses, and the like.

In addition, the terminal device 10 is compatible with wireless communication networks such as LTE (Long Term Evolution), 4G (4th Generation), 5G (5th Generation: fifth generation mobile communication system), Bluetooth (registered trademark), wireless LAN (Local It is possible to communicate with the information providing apparatus 100 by connecting to the network N via short-range wireless communication such as Area Network).

The information providing device 100 is, for example, a PC, a server device, a mainframe, a workstation, or the like. Note that the information providing apparatus 100 may be realized by cloud computing.

[3. Configuration example of terminal device]
Next, the configuration of the terminal device 10 will be described using FIG. FIG. 3 is a diagram showing a configuration example of the terminal device 10. As shown in FIG. As shown in FIG. 3, the terminal device 10 includes a communication unit 11, a display unit 12, an input unit 13, a positioning unit 14, a sensor unit 20, a control unit 30 (controller), and a storage unit 40. Prepare.

(Communication unit 11)
The communication unit 11 is connected to the network N (see FIG. 2) by wire or wirelessly, and transmits and receives information to and from the information providing apparatus 100 via the network N. FIG. For example, the communication unit 11 is implemented by a NIC (Network Interface Card), an antenna, or the like.

(Display unit 12)
The display unit 12 is a display device that displays various information such as position information. For example, the display unit 12 is a liquid crystal display (LCD) or an organic EL display (Organic Electro-Luminescent Display). Also, the display unit 12 is a touch panel display, but is not limited to this. In the present embodiment, the display unit 12 displays the search volume of keywords for each region in a heat map for keywords that may have been searched by an unspecified number of users. Further, the display unit 12 displays the number of users in the area as a heat map on the map based on the location information of the unspecified number of users located in the area.

(Input unit 13)
The input unit 13 is an input device that receives various operations from the user U. Further, the input unit 13 has, for example, buttons and the like for inputting characters, numbers, and the like. Moreover, when the display unit 12 is a touch panel display, a part of the display unit 12 functions as the input unit 13 . Note that the input unit 13 may be a microphone or the like that receives voice input from the user U. FIG. The microphone may be wireless. In this embodiment, the input unit 13 receives input of keywords that may have been searched by an unspecified number of users.

(Positioning unit 14)
The positioning unit 14 receives signals (radio waves) transmitted from GPS (Global Positioning System) satellites, and based on the received signals, position information (for example, latitude and longitude). That is, the positioning unit 14 positions the position of the terminal device 10 . GPS is merely an example of GNSS (Global Navigation Satellite System).

Also, the positioning unit 14 can measure the position by various methods other than GPS. For example, the positioning unit 14 may measure the position using various communication functions of the terminal device 10 as described below as auxiliary positioning means for position correction and the like.

(Wi-Fi positioning)
For example, the positioning unit 14 measures the position of the terminal device 10 using the Wi-Fi (registered trademark) communication function of the terminal device 10 or the communication network provided by each communication company. Specifically, the positioning unit 14 performs Wi-Fi communication or the like and measures the position of the terminal device 10 by measuring the distance to a nearby base station or access point.

(beacon positioning)
The positioning unit 14 may also use the Bluetooth (registered trademark) function of the terminal device 10 to measure the position. For example, the positioning unit 14 measures the position of the terminal device 10 by connecting with a beacon transmitter connected by the Bluetooth (registered trademark) function.

(geomagnetic positioning)
Further, the positioning unit 14 positions the position of the terminal device 10 based on the geomagnetism pattern of the structure measured in advance and the geomagnetic sensor provided in the terminal device 10 .

(RFID positioning)
Further, for example, if the terminal device 10 has an RFID (Radio Frequency Identification) tag function equivalent to a contactless IC card used at station ticket gates, stores, etc., or has a function of reading an RFID tag In this case, the location used is recorded together with the information that the payment was made by the terminal device 10 . The positioning unit 14 may measure the position of the terminal device 10 by acquiring such information. Also, the position may be measured by an optical sensor provided in the terminal device 10, an infrared sensor, or the like.

The positioning unit 14 may measure the position of the terminal device 10 using one or a combination of the positioning means described above, if necessary.

(Sensor unit 20)
The sensor unit 20 includes various sensors mounted on or connected to the terminal device 10 . The connection may be wired connection or wireless connection. For example, the sensors may be detection devices other than the terminal device 10, such as wearable devices and wireless devices. In the example shown in FIG. 3, the sensor unit 20 includes an acceleration sensor 21, a gyro sensor 22, an atmospheric pressure sensor 23, an air temperature sensor 24, a sound sensor 25, an optical sensor 26, a magnetic sensor 27, and an image sensor ( camera) 28.

The sensors 21 to 28 described above are only examples and are not limited. That is, the sensor unit 20 may be configured to include a part of the sensors 21 to 28, or may include other sensors such as a humidity sensor in addition to or instead of the sensors 21 to 28. .

The acceleration sensor 21 is, for example, a three-axis acceleration sensor, and detects physical movements of the terminal device 10 such as movement direction, speed, and acceleration of the terminal device 10 . The gyro sensor 22 detects physical movements of the terminal device 10 such as inclination in three axial directions based on the angular velocity of the terminal device 10 and the like. The atmospheric pressure sensor 23 detects the atmospheric pressure around the terminal device 10, for example.

Since the terminal device 10 includes the above-described acceleration sensor 21, gyro sensor 22, barometric pressure sensor 23, etc., techniques such as pedestrian dead-reckoning (PDR: Pedestrian Dead-Reckoning) using these sensors 21 to 23, etc. , the position of the terminal device 10 can be determined. This makes it possible to acquire indoor position information that is difficult to acquire with a positioning system such as GPS.

For example, a pedometer using the acceleration sensor 21 can calculate the number of steps, walking speed, and distance walked. Further, by using the gyro sensor 22, it is possible to know the traveling direction, the direction of the line of sight, and the inclination of the body of the user U. Also, from the atmospheric pressure detected by the atmospheric pressure sensor 23, the altitude at which the terminal device 10 of the user U is present and the number of floors can be known.

The temperature sensor 24 detects the temperature around the terminal device 10, for example. The sound sensor 25 detects sounds around the terminal device 10, for example. The optical sensor 26 detects the illuminance around the terminal device 10 . The magnetic sensor 27 detects, for example, geomagnetism around the terminal device 10 . The image sensor 28 captures an image around the terminal device 10 .

The atmospheric pressure sensor 23, the temperature sensor 24, the sound sensor 25, the optical sensor 26, and the image sensor 28 described above detect the atmospheric pressure, temperature, sound, and illuminance, respectively, or capture an image of the surroundings to detect the terminal device 10. It is possible to detect the surrounding environment and situations. In addition, it is possible to improve the accuracy of the location information of the terminal device 10 based on the surrounding environment and situation of the terminal device 10 .

(control unit 30)
The control unit 30 includes, for example, a microcomputer having a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM, an input/output port, and various circuits. Also, the control unit 30 may be configured by hardware such as an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array). The control unit 30 includes a transmission unit 31 , a reception unit 32 , a processing unit 33 , a display control unit 34 and a registration unit 35 .

(Sending unit 31)
The transmission unit 31 receives, for example, various information input by the user U using the input unit 13, various information detected by the sensors 21 to 28 mounted on or connected to the terminal device 10, and information measured by the positioning unit 14. The position information of the terminal device 10 and the like can be transmitted to the information providing device 100 via the communication unit 11 .

(Receiver 32)
The receiving unit 32 can receive various information provided by the information providing apparatus 100 and requests for various information from the information providing apparatus 100 via the communication unit 11 .

(Processing unit 33)
The processing unit 33 controls the entire terminal device 10 including the display unit 12 and the like. For example, the processing unit 33 can output various types of information transmitted by the transmitting unit 31 and various types of information received by the receiving unit 32 from the information providing apparatus 100 to the display unit 12 for display.

(Display control unit 34)
The display control unit 34 cooperates with the information providing apparatus 100 to display a screen for map mapping of insight keywords. For example, the display control unit 34 displays the number of users who have searched for a predetermined keyword and their distribution as a heat map on the map mapping screen for the insight keyword. Further, when the user U performs a selection operation (specifying an area, etc.) on the map displayed on the map mapping screen of the insight keyword, the display control unit 34 automatically divides the screen and divides the screen. The selected area is enlarged and displayed on the subsequent small screen.

In addition, the display control unit 34 cooperates with the information providing device 100 to display the regional population as a heat map on a map when comparing regional populations or examining the movement of people between regions (people flow). Furthermore, when an area on the map is selected, the display control unit 34 automatically divides the screen and enlarges and displays the selected area. At this time, the display control unit 34 may display the number of users having specific attribute information or history information as a heat map on the map.

In this embodiment, when an area on the map is selected, the display control unit 34 automatically divides the screen and enlarges and displays the selected area on the divided screen. Further, when an area on the map is selected, the display control unit 34 automatically divides the screen, displays the map on one of the divided screens, and selects on the other one of the divided screens. Zoom in on the marked area.

Further, when another area different from the area indicated by the map is selected, the display control unit 34 automatically divides the screen, displays the area indicated by the previous map on one of the divided screens, and displays the divided area. Another one of the subsequent screens zooms in on the other selected region.

In addition, the display control unit 34 displays the search volume of a keyword for each region in a heat map for keywords that may have been searched by an unspecified number of users, and when an area on the map is selected , automatically divides the screen and enlarges and displays the selected area on the divided screen.

Further, when another area on the map is selected, the display control unit 34 further divides the screen, and enlarges and displays the other selected area on the divided screen.

Further, when another area is selected on the screen on which the selected area is enlarged and displayed, the display control unit 34 further divides the screen, and enlarges the other selected area on the divided screen. indicate.

(Registration unit 35)
When a plurality of remote areas are selected by the user U's operation on the displayed map, the registration unit 35 simultaneously registers the plurality of remote areas as area information. For example, the registration unit 35 simultaneously stores a plurality of remote areas in the storage unit 40 as area information. Alternatively, the registration unit 35 simultaneously transmits a plurality of remote areas as area information to the information providing apparatus 100 via the transmission unit 31 for registration.

(storage unit 40)
The storage unit 40 is realized by, for example, a semiconductor memory device such as RAM (Random Access Memory) or flash memory, or a storage device such as HDD (Hard Disk Drive), SSD (Solid State Drive), or optical disk. be. Various programs, various data, and the like are stored in the storage unit 40 .

[4. Configuration example of information processing device]
Next, the configuration of the information providing device 100 according to the embodiment will be described using FIG. FIG. 4 is a diagram showing a configuration example of the information providing device 100 according to the embodiment. As shown in FIG. 4, the information providing device 100 has a communication section 110, a storage section 120, and a control section .

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card) or the like. Also, the communication unit 110 is connected to the network N (see FIG. 2) by wire or wirelessly.

(storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or flash memory, or a storage device such as a hard disk or an optical disk. As shown in FIG. 4 , storage unit 120 has user information database 121 , history information database 122 , and heat map information database 123 .

(User information database 121)
The user information database 121 stores user information about the user U. FIG. For example, the user information database 121 stores various information such as user U attributes. FIG. 5 is a diagram showing an example of the user information database 121. As shown in FIG. In the example shown in FIG. 5, the user information database 121 has items such as "user ID (Identifier)", "age", "gender", "home", "place of work", and "interest".

“User ID” indicates identification information for identifying the user U. "Age" indicates the age of the user U identified by the user ID. Note that the “age” may be a specific age of the user U identified by the user ID, such as 35 years old. "Gender" indicates the gender of the user U identified by the user ID.

"Home" indicates location information of the home of the user U identified by the user ID. In the example shown in FIG. 5, "home" is represented by an abstract code such as "LC11", but may be latitude/longitude information or the like. Also, for example, "home" may be an area name or an address.

"Place of work" indicates location information of the place of work (school in the case of a student) of the user U identified by the user ID. In the example shown in FIG. 5, the "place of work" is illustrated as an abstract code such as "LC12", but may be latitude/longitude information or the like. Also, for example, the "place of work" may be an area name or an address.

"Interest" indicates the interest of the user U identified by the user ID. That is, "interest" indicates an object in which the user U identified by the user ID is highly interested. For example, the "interest" may be a search query (keyword) that the user U has entered into a search engine and searched for. In the example shown in FIG. 5, one "interest" is shown for each user U, but a plurality of "interests" may be shown.

For example, in the example shown in FIG. 5, the age of the user U identified by the user ID "U1" is "twenties" and the gender is "male". Also, for example, the user U identified by the user ID "U1" indicates that the home is "LC11". Also, for example, the user U identified by the user ID "U1" indicates that the place of work is "LC12". Also, for example, the user U identified by the user ID "U1" indicates that he is interested in "sports".

Here, in the example shown in FIG. 5 , abstract values such as “U1”, “LC11” and “LC12” are used, but “U1”, “LC11” and “LC12” have specific values. It is assumed that information such as character strings and numerical values is stored. Hereinafter, abstract values may also be illustrated in diagrams relating to other information.

The user information database 121 is not limited to the above, and may store various types of information depending on the purpose. For example, the user information database 121 may store various types of information regarding the user U's terminal device 10 . In addition, the user information database 121 stores user U's demographics (demographic attributes), psychographics (psychological attributes), geographics (geographical attributes), behavioral attributes (behavioral attributes), etc. Information about attributes may be stored. For example, the user information database 121 includes name, family structure, hometown (local), occupation, position, income, qualification, residence type (detached house, condominium, etc.), presence or absence of car, commuting time, commuting time, commuting time. Information such as routes, commuter pass sections (stations, lines, etc.), frequently used stations (other than the nearest station to your home or place of work), lessons (places, time zones, etc.), hobbies, interests, lifestyle, etc. may

(History information database 122)
The history information database 122 stores various types of information related to history information (log data) indicating user U's actions. FIG. 6 is a diagram showing an example of the history information database 122. As shown in FIG. In the example shown in FIG. 6, the history information database 122 has items such as "user ID", "location history", "search history", "browsing history", "purchase history", and "posting history".

“User ID” indicates identification information for identifying the user U. "Position history" indicates a position history, which is a history of the user's U position and movement. Also, "search history" indicates a search history that is a history of search queries input by the user U. FIG. "Browsing history" indicates a browsing history that is a history of contents browsed by the user U. FIG. "Purchase history" indicates the purchase history of the user U's purchases. In addition, “posting history” indicates a posting history that is a history of posts by the user U. FIG. In addition, the “posting history” may include questions about user U's property.

For example, in the example shown in FIG. 6, the user U identified by the user ID "U1" moves along the "location history #1", searches along the "search history #1", It indicates that the content was browsed according to the "Purchase history #1", the predetermined product etc. was purchased at the predetermined store etc. according to the "Purchase history #1", and the content was posted according to the "Posting history".

Here, in the example shown in FIG. 6, abstract history such as "U1", "location history #1", "search history #1", "browsing history #1", "purchase history #1", and "posting history #1" "U1", "location history #1", "search history #1", "browsing history #1", "purchase history #1" and "posting history #1" , information such as specific character strings and numerical values are stored.

Note that the history information database 122 may store various types of information, not limited to the above, depending on the purpose. For example, the history information database 122 may store the user U's usage history of a predetermined service. In addition, the history information database 122 may store the user U's store visit history, facility visit history, and the like. Also, the history information database 122 may store a history of user U's electronic payment and the like.

(Heat map information database 123)
The heat map information database 123 stores various kinds of information necessary for visualizing the search volumes and attributes of keywords searched by an unspecified number of people as a heat map on a map. FIG. 7 is a diagram showing an example of the heat map information database 123. As shown in FIG. In the example shown in FIG. 7, the heat map information database 123 has items such as "map ID", "keyword", "matrix", and "display mode".

“Map ID” indicates identification information for identifying a map whose search volume and attributes of keywords are displayed as a heat map. "Keyword" indicates a keyword to be displayed as a heat map. It should be noted that when simply comparing regional populations or investigating movement of people between regions (people flow), the item of "keyword" may be omitted. Also, "matrix" indicates rows and columns on the map where the search volume and attributes of the keywords are displayed as a heat map on the map partitioned by the matrix. That is, the matrix indicates position information on the map. Note that the "matrix" may be coordinate positions (latitude and longitude, etc.) on a map, or may be pixels of a map image. Further, "display mode" indicates a display mode (color, shade, etc.) when displayed as a heat map.

For example, in the example shown in FIG. 7, on the map identified by the map ID "map #1", the search volume and attributes of "keyword #1" are displayed as a heat map at the position of "row #11" in "display mode # 11”.

Here, in the example shown in FIG. 7, abstract values such as "map #1", "keyword #1", "matrix #11", and "display mode #11" are used. ', 'keyword #1', 'matrix #11' and 'display mode #11' store information such as specific character strings and numerical values.

The heat map information database 123 is not limited to the above, and may store various information depending on the purpose. For example, the heat map information database 123 may store information related to the period (date and time) during which the keyword was searched and changes in the heat map over time. In addition, the heat map information database 123 may store information related to areas where each user searching for a keyword is particularly concentrated. Also, the heat map information database 123 may store information on movement of each user who searched for a keyword.

(control unit 130)
Returning to FIG. 4, the description is continued. The control unit 130 is a controller, and for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), or the like controls the information providing apparatus 100. Various programs (corresponding to an example of an information processing program) stored in the internal storage device are executed by using a storage area such as a RAM as a work area. In the example illustrated in FIG. 4 , the control unit 130 has an acquisition unit 131 , a measurement unit 132 , a generation unit 133 and a provision unit 134 .

(Acquisition unit 131)
The acquisition unit 131 acquires an insight keyword that an unspecified number of users input as a search query into a search engine or the like and perform a keyword search. The acquisition unit 131 also acquires, via the communication unit 110 , the keyword that the user U has input into the input field (input box) on the map mapping screen for the insight keyword using the terminal device 10 .

The acquisition unit 131 also acquires, via the communication unit 110, user information about the user U who has searched for the insight keyword. For example, the acquisition unit 131 acquires identification information (user ID or the like) indicating the user U who searched for the insight keyword, location information of the user U, attribute information of the user U, and the like. Acquisition unit 131 then registers the user information in user information database 121 of storage unit 120 .

In addition, the acquisition unit 131 acquires various types of history information (log data) indicating actions of the user U via the communication unit 110 . The acquisition unit 131 then registers various types of history information in the history information database 122 of the storage unit 120 .

(Measurement unit 132)
The measurement unit 132 identifies the date and time (day of the week, time period, etc.) and location (region, etc.) when each user searched for the insight keyword from the location information, attribute information, history information, etc. of an unspecified number of users. and measure the number of searches for the Insights keyword by region. The measurement unit 132 then registers the measurement result in the heat map information database 123 of the storage unit 120 .

In addition, the measurement unit 132 measures the number of people in each region based on the location information of an unspecified number of users when simply comparing regional populations or investigating the movement of people (people flow) between regions. Measure changes in population and flow of people. The measurement unit 132 then registers the measurement result in the heat map information database 123 of the storage unit 120 .

(Generating unit 133)
The generation unit 133 generates information necessary for controlling screen display for map mapping of insight keywords based on the location information of each user who searched for the keyword, the estimated target of interest, and the like. . For example, the generation unit 133 generates information necessary for color-coded display in mesh units as a heat map on a map based on position information and attribute information of each user who searched for a keyword.

The insight keyword map mapping screen is a UI that visualizes the search volume (number of searches) of keywords (search queries) searched by an unspecified number of people (users) for each region. In the present embodiment, the generation unit 133 generates screen information for displaying the number of searches for keywords input by the user U for each region among keywords that may have been searched by an unspecified number of people. do.

(Providing unit 134)
The providing unit 134 provides, via the communication unit 110, information necessary for controlling screen display for map mapping of insight keywords. Alternatively, the providing unit 134 cooperates with the terminal device 10 via the communication unit 110, provides various data and instructions (commands, etc.) for controlling the screen display, and displays the screen display for map mapping of the insight keyword. Control.

[5. Processing procedure]
Next, processing procedures by the terminal device 10 and the information providing device 100 according to the embodiment will be described with reference to FIG. FIG. 8 is a flow chart showing a processing procedure according to the embodiment. The processing procedure described below is repeatedly executed by the control unit 30 of the terminal device 10 and the control unit 130 of the information providing device 100 .

As shown in FIG. 8, the measurement unit 132 of the information providing apparatus 100 measures the search volume (the number of searches) of keywords (search queries) searched by an unspecified number of people (users) for each region (step S101). ). At this time, the acquisition unit 131 of the information providing apparatus 100 acquires insight keywords that an unspecified number of users input as a search query into a search engine or the like and performs a keyword search, location information, and attribute information of each user. and history information. Then, the measurement unit 132 of the information providing apparatus 100 determines the date and time (day of the week, time period, etc.) when each user searched for the insight keyword from the location information, attribute information, history information, etc. of an unspecified number of users, Identify locations (regions, etc.) and measure the number of searches for Insights keywords in each region. Note that the measurement unit 132 constantly and continuously measures the number of searches for the insight keyword for each region.

Subsequently, the processing unit 33 of the terminal device 10 accepts the input of the keyword that the user U wants to check on the map mapping screen of the insight keyword (step S102). At this time, the processing unit 33 accesses the site for map mapping of the insight keyword or activates the application according to the operation of the user U, and the user U uses the input unit 13 of the terminal device 10 to access the insight keyword. Accepts the keyword entered in the input field (input box) on the screen for map mapping of the keyword.

Subsequently, the display control unit 34 of the terminal device 10 cooperates with the information providing device 100 to display the number of searches for the input keyword for each region on the map mapping screen of the insight keyword. is displayed as a heat map (step S103). At this time, the display control unit 34 acquires information about the number of searches for the keyword input by the user U for each region from the information providing device 100, and calculates the number of searches for the keyword for each region based on the acquired information. A heat map is displayed on the display unit 12 for comparison.

Subsequently, the display control unit 34 of the terminal device 10 determines whether or not the user U has selected (clicked or designated a range, etc.) an area on the map displayed on the screen for map mapping of the insight keyword. (Step S104). If the user U has not selected an area on the map displayed on the insight keyword map mapping screen (step S104; No), the display control unit 34 does nothing. maintain.

The display control unit 34 of the terminal device 10 automatically divides the screen when the user U selects an area on the map displayed on the screen for map mapping of the insight keyword (step S104; Yes). (Step S105).

Subsequently, the display control unit 34 of the terminal device 10 enlarges and displays the area selected by the user U on the divided small screen (frame, window, etc.) (step S106). Note that when the user U selects a plurality of remote areas on the map, the registration unit 35 of the terminal device 10 registers the plurality of remote areas as area information at the same time.

Subsequently, the display control unit 34 of the terminal device 10 determines whether or not to end the display of the screen for map mapping of the insight keyword (step S107). For example, the display control unit 34 of the terminal device 10 determines whether or not the user U has performed an operation to close the map mapping screen of the insight keyword.

At this time, if the display control unit 34 of the terminal device 10 ends the display of the insight keyword map mapping screen (step S107; Yes), the series of processes ends.

On the contrary, if the display control unit 34 of the terminal device 10 does not end the display of the insight keyword map mapping screen (step S107; No), it continues to display the insight keyword map mapping screen, It is determined whether or not input of a new keyword that the user U wants to search has been received (step S108).

At this time, the display control unit 34 of the terminal device 10 cooperates with the information providing device 100 when receiving a new input of a keyword that the user U wants to look up (step S108; Yes), and displays the newly input keyword. The number of searches for each area is displayed as a heat map on the display unit 12 of the terminal device 10 (return to step S103).

On the contrary, if the display control unit 34 of the terminal device 10 has not received an input of a new keyword that the user U wants to look up (step S108; No), the user U newly creates an insight keyword map mapping It is determined whether or not an area has been selected on the map displayed on the screen (return to step S104).

[6. Modification]
The terminal device 10 and the information providing device 100 described above may be implemented in various different forms other than the above embodiments. So, below, the modification of embodiment is demonstrated.

In the above embodiment, part or all of the processing executed by the information providing device 100 may actually be executed by the terminal device 10 . For example, the processing may be completed stand-alone (by the terminal device 10 alone). In this case, it is assumed that the terminal device 10 has the functions of the information providing device 100 in the above embodiment. In addition, in the above-described embodiment, the terminal device 10 cooperates with the information providing device 100, so from the user U's point of view, it appears that the terminal device 10 is executing the processing of the information providing device 100 as well. That is, from another point of view, it can be said that the terminal device 10 includes the information providing device 100 .

Further, in the above-described embodiment, the terminal device 10 may display a heat map on a map for each gender or age of the user who searched for the keyword. For example, the terminal device 10 may display the heat map in a display mode (color, shading, etc.) that indicates the most common gender or age group. Alternatively, the terminal device 10 may be configured to switch to a heat map display for each gender or age group by screen operation, button operation, or the like, separately from normal heat map display.

[7. effect〕
As described above, the information processing device (the terminal device 10 and the information providing device 100) according to the present application calculates the number of users in the area on the map based on the location information of an unspecified number of users located in the area. and a display control unit 34 that automatically divides the screen when an area on the map is selected and enlarges and displays the selected area on the divided screen. Prepare.

Further, when an area on the map is selected, the display control unit 34 automatically divides the screen, displays the map on one of the divided screens, and selects on the other one of the divided screens. Zoom in on the marked area.

Further, when another area different from the area indicated by the map is selected, the display control unit 34 automatically divides the screen, displays the area indicated by the previous map on one of the divided screens, and displays the divided area. Another one of the subsequent screens zooms in on the other selected region.

Further, the information processing apparatus according to the present application further includes an input unit for inputting keywords that may have been searched by an unspecified number of users. Then, the display unit 12 displays the search volume of the keywords for each region in a heat map. When an area on the map is selected, the display control unit 34 automatically divides the screen and enlarges and displays the selected area on the divided screen.

Further, when another area on the map is selected, the display control unit 34 further divides the screen, and enlarges and displays the other selected area on the divided screen.

Further, when another area is selected on the screen on which the selected area is enlarged and displayed, the display control unit 34 further divides the screen, and enlarges the other selected area on the divided screen. indicate.

Further, the information processing apparatus according to the present application further includes a registration unit 35 that registers a plurality of remote areas as area information at the same time when a plurality of remote areas are selected.

The information processing apparatus according to the present application can obtain useful information by any one or a combination of the processes described above. For example, when a map is displayed on the screen, if the user U selects an area (enclave) away from the focused area in the center of the screen, the screen is automatically split. , the selected area can be enlarged and displayed on the divided small screen. In addition, it is possible not only to view but also to register the area (divided registration and batch registration are possible). In addition, it is possible to select separate regions while maintaining the same scale ratio. You can also see the difference in the population of the selected regions.

[8. Hardware configuration]
Also, the terminal device 10 and the information providing device 100 according to the above-described embodiments are implemented by a computer 1000 configured as shown in FIG. 9, for example. The information providing apparatus 100 will be described below as an example. FIG. 9 is a diagram illustrating an example of a hardware configuration; The computer 1000 is connected to an output device 1010 and an input device 1020, and an arithmetic device 1030, a primary storage device 1040, a secondary storage device 1050, an output I/F (Interface) 1060, an input I/F 1070, and a network I/F 1080 are buses. It has a form connected by 1090.

The arithmetic device 1030 operates based on programs stored in the primary storage device 1040 and the secondary storage device 1050, programs read from the input device 1020, and the like, and executes various processes. The arithmetic unit 1030 is implemented by, for example, a CPU (Central Processing Unit), MPU (Micro Processing Unit), ASIC (Application Specific Integrated Circuit), FPGA (Field Programmable Gate Array), or the like.

The primary storage device 1040 is a memory device such as a RAM (Random Access Memory) that temporarily stores data used for various calculations by the arithmetic device 1030 . The secondary storage device 1050 is a storage device in which data used for various calculations by the arithmetic device 1030 and various databases are registered. State Drive), flash memory, or the like. The secondary storage device 1050 may be an internal storage or an external storage. Also, the secondary storage device 1050 may be a removable storage medium such as a USB memory or an SD (Secure Digital) memory card. Also, the secondary storage device 1050 may be a cloud storage (online storage), a NAS (Network Attached Storage), a file server, or the like.

The output I/F 1060 is an interface for transmitting information to be output to the output device 1010 that outputs various information such as a display, a projector, and a printer. (Digital Visual Interface), HDMI (registered trademark) (High Definition Multimedia Interface), and other standardized connectors. Also, the input I/F 1070 is an interface for receiving information from various input devices 1020 such as a mouse, keyboard, keypad, buttons, scanner, etc., and is realized by, for example, USB.

Also, the output I/F 1060 and the input I/F 1070 may be wirelessly connected to the output device 1010 and the input device 1020, respectively. That is, the output device 1010 and the input device 1020 may be wireless devices.

Also, the output device 1010 and the input device 1020 may be integrated like a touch panel. In this case, the output I/F 1060 and the input I/F 1070 may also be integrated as an input/output I/F.

Note that the input device 1020 includes, for example, optical recording media such as CDs (Compact Discs), DVDs (Digital Versatile Discs), PDs (Phase change rewritable discs), magneto-optical recording media such as MOs (Magneto-Optical discs), and tapes. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like.

Network I/F 1080 receives data from other devices via network N and sends the data to arithmetic device 1030, and also transmits data generated by arithmetic device 1030 via network N to other devices.

Arithmetic device 1030 controls output device 1010 and input device 1020 via output I/F 1060 and input I/F 1070 . For example, arithmetic device 1030 loads a program from input device 1020 or secondary storage device 1050 onto primary storage device 1040 and executes the loaded program.

For example, when the computer 1000 functions as the information providing device 100 , the arithmetic device 1030 of the computer 1000 implements the functions of the control unit 130 by executing a program loaded on the primary storage device 1040 . Further, arithmetic device 1030 of computer 1000 may load a program acquired from another device via network I/F 1080 onto primary storage device 1040 and execute the loaded program. Further, the arithmetic unit 1030 of the computer 1000 may cooperate with another device via the network I/F 1080, and call functions, data, etc. of the program from another program of the other device for use.

[9. others〕
Although the embodiments of the present application have been described above, the present invention is not limited by the contents of these embodiments. In addition, the components described above include those that can be easily assumed by those skilled in the art, those that are substantially the same, and those within the so-called equivalent range. Furthermore, the components described above can be combined as appropriate. Furthermore, various omissions, replacements, or modifications of components can be made without departing from the gist of the above-described embodiments.

Further, among the processes described in the above embodiments, all or part of the processes described as being automatically performed can be manually performed, or the processes described as being performed manually can be performed manually. All or part of this can also be done automatically by known methods. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

Also, each component of each device illustrated is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution and integration of each device is not limited to the illustrated one, and all or part of them can be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

For example, the information providing apparatus 100 described above may be implemented by a plurality of server computers, and depending on the function, may be implemented by calling an external platform or the like using an API (Application Programming Interface), network computing, or the like. can be changed flexibly.

Also, the above-described embodiments and modifications can be appropriately combined within a range that does not contradict the processing content.

Also, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit can be read as acquisition means or an acquisition circuit.

1 information processing system 10 terminal device 30 control unit 33 processing unit 34 display control unit 35 registration unit 100 information providing device 110 communication unit 120 storage unit 121 user information database 122 history information database 123 heat map information database 130 control unit 131 acquisition unit 132 measuring unit 133 generating unit 134 providing unit

Claims (8)

When a keyword is entered in the entry field on the screen for map mapping of the insight keyword that expresses the latent needs of consumers, location information and attributes of an unspecified number of users who have searched for the keyword a display unit that displays the search volume of the input keyword as a heat map on a map on the insight keyword map mapping screen based on the information and history information;
In the map mapping screen for the Insight keyword, when a specific area is selected on the map where the search volume of the input keyword is displayed as a heat map, the screen is automatically divided and divided. a display control unit that enlarges and displays the selected area on the subsequent screen;
with
The display control unit automatically divides the screen when another area different from the area indicated by the map is selected, and displays a map including the selected other area on one of the divided screens. , to zoom in on the other selected region on the other one of the split screens
An information processing device characterized by: When an area on the map is selected, the display control unit automatically divides the screen, displays the map on one of the divided screens, and selects the other one of the divided screens. 2. The information processing apparatus according to claim 1, wherein an enlarged display is made on the area that has been marked. an input unit for inputting keywords that may have been searched by an unspecified number of users;
further comprising
The display unit displays the search volume of the keyword for each region in a heat map,
3. The display control unit according to claim 1, wherein when an area on the map is selected, the display control unit automatically divides the screen and enlarges and displays the selected area on the divided screen. The information processing device described. 2. The display control unit further divides the screen when another area on the map is selected, and enlarges and displays the other selected area on the divided screen. 4. The information processing apparatus according to any one of 3 . When another area is selected on the screen on which the selected area is enlarged and displayed, the display control unit further divides the screen, and enlarges and displays the other selected area on the divided screen. The information processing apparatus according to any one of claims 1 to 4 , characterized in that: a registration unit for simultaneously registering the plurality of remote areas as area information when a plurality of remote areas are selected;
The information processing apparatus according to any one of claims 1 to 5 , further comprising: An information processing method executed by an information processing device,
When a keyword is entered in the entry field on the screen for map mapping of the insight keyword that expresses the latent needs of consumers, location information and attributes of an unspecified number of users who have searched for the keyword a display step of displaying the search volume of the input keyword as a heat map on a map on the insight keyword map mapping screen based on the information and history information;
In the map mapping screen for the Insight keyword, when a specific area is selected on the map where the search volume of the input keyword is displayed as a heat map, the screen is automatically divided and divided. a display control step of enlarging and displaying the selected area on a subsequent screen;
including
In the display control step, when another area different from the area indicated by the map is selected, the screen is automatically divided, and a map including the selected other area is displayed on one of the divided screens. , to zoom in on the other selected region on the other one of the split screens
An information processing method characterized by: When a keyword is entered in the entry field on the screen for map mapping of the insight keyword that expresses the latent needs of consumers, location information and attributes of an unspecified number of users who have searched for the keyword a display procedure for displaying the search volume of the input keyword as a heat map on the map on the insight keyword map mapping screen based on the information and history information;
In the map mapping screen for the Insight keyword, when a specific area is selected on the map where the search volume of the input keyword is displayed as a heat map, the screen is automatically divided and divided. a display control procedure for enlarging and displaying a selected area on a subsequent screen;
on the computer, and
In the display control procedure, when another area different from the area indicated by the map is selected, the screen is automatically split, and a map including the selected other area is displayed on one of the split screens. , to zoom in on the other selected region on the other one of the split screens
An information processing program characterized by:

Images