JP7131841B2 - Program and information processing device - Google Patents

Description

The present invention relates to a program and an information processing device.

Conventionally, there have been proposed techniques for specifying a commercial area of a commercial facility and using it for marketing such as a store opening plan.

In this regard, Patent Literature 1 discloses a technique for recognizing visitors to a store using an outside camera, deriving the commercial area of the store, and proposing a store opening plan outside the derived store's commercial area.

WO2018/110164

However, with the technology described in Patent Document 1, it is not possible to investigate the behavior of users who have not visited the store where the outside camera is installed, and the users to be investigated are limited. For this reason, with the technology described in Patent Document 1, the location (area) where the store opening plan is proposed may overlap with the trade area of competing stores, and the optimal location for opening a new store cannot be proposed to the business operator. There is a problem.

The present invention has been made in view of such problems, and its object is to propose the optimum location for opening a commercial facility to a business operator without limiting the research object to users who use the commercial facility. The object of the present invention is to provide a program and an information processing device that can

In order to solve the above problems, a program according to a first aspect of the present invention is a program for proposing an area in which a commercial facility should be opened to a business operator according to the location score of each area, Searching means for searching a plurality of travel routes using a travel means from a departure point to a destination in response to a request from each user, and location scores of areas included on the plurality of travel routes thus searched. and proposal means for proposing an area in which the location score is equal to or greater than a first predetermined value as an area in which to open a store.

Further, in the second aspect of the present invention, the computer functions as additional means for adding a future schedule including purchasing behavior to the user's schedule in response to a request from each user, and the evaluation means Add points to the location score of the area containing the purchase behavior added to the schedule.

Further, in the third aspect of the present invention, the adding means adds a moving route selected by the user from among the searched plurality of moving routes to the user's schedule, and the evaluating means adds the selected moving route to the user's schedule. Add more points to the location scores of areas included on the selected travel route than to the location scores of areas included on the travel route that were not selected.

Moreover, in the fourth aspect of the present invention, the evaluation means adds more points to the location score as the land price is lower.

Moreover, in the fifth aspect of the present invention, the evaluation means adds more points to the location score in an area where there are fewer commercial facilities that compete with the certain business operator.

Further, in the sixth aspect of the present invention, the evaluation means adds more points to the location score of the area including the transfer points on the travel route than to the location score of the area including the passing points on the searched travel route. conduct.

Further, in a seventh aspect of the present invention, the proposing means proposes to the certain operator an area in which the location score is equal to or greater than a second predetermined value lower than the first predetermined value, and We propose the operation of a new means of transportation that connects the boarding and alighting points of the means of transportation.

Further, an information processing device according to an eighth aspect of the present invention is an information processing device that proposes an area in which a commercial facility should be opened to a certain business operator according to the location score of each area, wherein each user a search means for searching a plurality of travel routes using a travel means from a departure point to a destination in response to a request from the location score of an area included on the plurality of travel routes searched; evaluation means; and proposal means for proposing an area in which the location score is equal to or greater than a first predetermined value as an area in which to open a store, to the business operator.

According to the present invention, it is possible to propose an optimum location for opening a commercial facility to a business operator.

BRIEF DESCRIPTION OF THE DRAWINGS It is a block diagram which shows an example of the whole structure of a store opening area proposal system which concerns on embodiment of this invention. 2 is a block diagram showing an example of a hardware configuration of a server device shown in FIG. 1; FIG. 2 is a block diagram showing an example of a functional configuration of a server device shown in FIG. 1; FIG. 4 is a flowchart showing an example of the flow of processing performed by each functional unit shown in FIG. 3 in the store opening area proposal system according to the present embodiment; It is a figure which shows an example of the search screen which concerns on this embodiment. It is a figure which shows an example of the result screen which concerns on this embodiment. It is a figure which shows an example of the proposal screen which concerns on this embodiment.

Hereinafter, embodiments of the present invention (hereinafter referred to as "present embodiments") will be described with reference to the accompanying drawings. In order to facilitate understanding of the description, the same components and steps are denoted by the same reference numerals as much as possible in each drawing, and overlapping descriptions are omitted.

<Overall composition>
FIG. 1 is a block diagram showing an example of the overall configuration of a store opening area proposal system 1 according to an embodiment of the present invention.

As shown in FIG. 1 , the store opening area proposal system 1 includes a server device 10 and a plurality of terminal devices 12 . These devices are configured to be able to communicate with each other via a communication network NT such as the Internet or a telephone network.

The server device 10 is a device (computer) that performs various controls for proposing an area in which a commercial facility should be opened to a business operator according to the location score of each area. The server device 10 proposes locations to businesses and manages users' schedules via the terminal devices 12 .

The terminal device 12 is a device operated by a user. A user accesses the server device 10 by operating the terminal device 12 . These terminal devices 12 include, for example, a first terminal device 12A and a second terminal device 12B. Examples of the terminal device 12 include mobile phones, smart phones, tablets, personal computers, and the like.

The first terminal device 12A is a device operated by each business operator.

The second terminal device 12B is a device operated by each user.

<Hardware configuration>
FIG. 2 is a block diagram showing an example of the hardware configuration of the server device 10 shown in FIG. 1. As shown in FIG.

As shown in FIG. 2, the server device 10 includes a control device 20, a communication device 26, and a storage device . The control device 20 mainly includes a CPU (Central Processing Unit) 22 and a memory 24 .

In the control device 20, the CPU 22 functions as various functional means by executing a predetermined program stored in the memory 24, the storage device 28, or the like. The details of this functional means will be described later.

The communication device 26 is composed of a communication interface or the like for communicating with an external device. The communication device 26 transmits and receives various information to and from the terminal device 12, for example.

The storage device 28 is composed of a hard disk or the like. The storage device 28 stores various programs and information necessary for execution of processing in the control device 20 and information on processing results.

The server device 10 can be realized using an information processing device such as a dedicated or general-purpose server computer. Further, the server device 10 may be composed of a single information processing device, or may be composed of a plurality of information processing devices distributed over the communication network NT. Moreover, FIG. 2 only shows a part of the main hardware configuration of the server device 10, and the server device 10 can have other configurations that servers generally have. Also, the hardware configuration of the plurality of terminal devices 12 can have the same configuration as that of the server device 10, except that they include, for example, operation means, a display device, and the like.

<Functional configuration>
FIG. 3 is a block diagram showing an example of the functional configuration of the server device 10 shown in FIG. 1. As shown in FIG.

As shown in FIG. 3, the server device 10 includes storage means 50, search means 52, addition means 54, evaluation means 56, and proposal means 58 as functional configurations.

The storage means 50 is functional means for storing, for example, a web page 50A, route information 50B, user information 50C, a schedule 50D, area information 50E, and business operator information 50F.

The web page 50A includes a plurality of web pages such as a user's login page and a search page that allows the user to search for a travel route.

The route information 50B includes routes, departure dates and times, arrival dates and times, usage fees, and the like of means of transportation (moving services) provided by public transportation. Transportation means include trains, buses, airplanes, ships, taxis, and the like. The means of transportation include, for example, a transportation service operated regularly based on a timetable or the like, and a demand-type transportation service (on-demand transportation) operated by a user's demand.

The user information 50C includes name, gender, address, contact information (e.g., email address), login ID, password, etc. in association with identification information (user ID) for each user.

The schedule 50D is provided for each user and includes future schedules including travel routes used by the user from the departure point to the arrival point and purchasing behavior at commercial facilities. The travel route includes the departure time of the transportation means at the departure point, the arrival time of the transportation means at the arrival point, the usage fee of the transportation means, and the like. This purchasing behavior includes, in addition to the purchase of goods, receiving services such as eating and drinking, lodging, lectures, and medical treatment.

The area information 50E includes an address, land price, public transportation information, commercial facility information, location score, etc. in association with identification information (area ID) for each area. This area (region) is divided by postal code, for example. The land price is the price of land per predetermined area (for example, 1 square meter). This land price is updated periodically. Public transportation information includes identification information (boarding location ID) of boarding and alighting points (for example, stations and bus stops) of public transportation within the area. The commercial facility information includes information on commercial facilities located within the area. For example, commercial facility information includes the type of commercial facility, business scale (for example, site area and sales), and customer base (for example, gender and age group). Types of industry include, for example, restaurants and lodging, beauty, education support, medical, clothing wholesale, food and beverage wholesale, amusement, finance, insurance, real estate, goods leasing, railway, Includes road passenger transport business. Note that this business type may be a further subdivided business type. A location score includes an evaluation point for specifying an area in which a commercial facility should be opened. Note that the location score may be scored in common for all industries, or may be scored for each industry, for example.

The business operator information 50F includes a name, contact information (e.g., e-mail address), login ID, password, business type, etc., in association with identification information (business operator ID) for each business operator. Examples of business operators include businesses such as restaurants and lodging businesses, and business operators that have already decided to open new restaurants and hotels fall under this category. The type of business includes any of the types of business included in the commercial facility information of the area information 50E.

The search means 52 is a functional means for searching for a movement route using a means of transportation including public transportation. In this embodiment, the search means 52 refers to the route information 50B in response to a request from each user to search for a moving route, and searches for a plurality of moving routes using moving means from the departure point to the destination. . This travel route includes, for example, one or more public transportation (means of transportation) that the user uses from the lodging facility that is the starting point to the tourist destination that is the destination, and the point at which the user gets on and off or transfers (for example, a station or a bus stop). , including the date and time of boarding, alighting, or transfer. In addition to public transportation, examples of means of transportation include electric scooters, bicycles, pick-up services, and walking.

The adding means 54 is functional means for adding the user's schedule to the schedule 50D. In this embodiment, the adding means 54 adds a future schedule including shopping behavior at a commercial facility to the user's schedule in response to a request for adding a schedule from each user. As future plans, for example, the user will have lunch at a restaurant in A town from 12:00, stay (check in) at a hotel in B town from 15:00, and go shopping at a department store in C town from 16:00. etc.

Further, the adding unit 54 adds one moving route selected by the user from among the plurality of moving routes searched by the searching unit 52 to the user's schedule.

The evaluation means 56 is functional means for evaluating the location score of each area. In this embodiment, the evaluation unit 56 adds points to the location score of the areas included on the plurality of travel routes searched by the search unit 52 . For example, the evaluation means 56 refers to the public transportation information of the area information 50E, and assigns 5 points to the location score of the area including the points (for example, stations and bus stops) where people get on and off by public transportation on the movement route. 3 points are added to the location score of the area including the point to transfer by public transportation, and 1 point is added to the location score of the area including the point to pass by public transportation.

Also, the evaluation means 56 adds points to the location score of the area containing the purchase behavior added to the schedule. For example, the evaluation means 56 assigns 2 points to the location score of the area including town A where lunch is added to the schedule of the user, the area including town B where accommodation is performed, and the area including town C where shopping is performed. add points.

In addition, the evaluation unit 56 evaluates the area included on the selected travel route more than the location score of the area included on the travel route not selected by the user among the plurality of travel routes searched by the search unit 52. add more points to your location score. For example, the evaluation means 56 uses the search means 52 to select a first movement route (a route for changing trains at E station) and a second movement route as the movement route from the departure point C airport station to the destination D station. When (route to transfer at F station) is searched and the user selects the first travel route, 3 points are added to the area included on the first travel route and included on the second travel route. Add 2 points to the area. Note that the evaluation unit 56 may add points only to areas including stop points (for example, stop stations) on each travel route searched by the search unit 52 .

Also, the evaluation means 56 adds more points to the location score as the land price is lower. For example, the evaluation means 56 adds 5 points to the location score each time the average land price per predetermined area (1 square meter) of the area decreases by 10,000 yen from 10,000,000 yen.

Also, the evaluation unit 56 adds more points to the location score in an area where there are fewer commercial facilities that compete with a business operator. This certain company is a company that makes proposals for areas in which commercial facilities should be opened. For example, when a business operator manages an accommodation business, the evaluation means 56 refers to the commercial facility information of the area information 50E, and the fewer the number of competing accommodation facilities in each area, the higher the location score. Add a lot of points. The evaluation unit 56 may add more points to the location score as the business scale of each accommodation facility competing in each area is smaller. In addition, the evaluation means 56 may add more points to the location score as the customer base of each accommodation facility competing in each area is different.

In addition, the evaluation unit 56 adds more points to the location score of the area including the transfer points of the travel route searched by the search unit 52 than to the location score of the area including the transit points of the travel route. For example, when the search means 52 searches for a transfer route at L station as a transfer route from J Airport Station, which is the departure point, to K Station, which is the destination, the evaluation means 56 determines 5 points are added to the area including K station, 3 points are added to the area including L station which is a transfer point, and 1 point is added to the area including each station (for example, stop station) which is a transit point Add points.

The proposing means 58 is functional means for proposing an area in which a store should be opened to a business operator. In this embodiment, the proposal unit 58 proposes to a business operator an area in which the location score is equal to or greater than the first predetermined value as an area in which to open a store. This first predetermined value is, for example, 10000 points. For example, the proposal means 58 transmits the type of commercial facility to be opened, the name (address) of the area, the map of the area, the location score, etc. to the terminal device 12 of the business operator.

In addition, the proposing means 58 proposes an area with a location score equal to or greater than a second predetermined value lower than the first predetermined value to a certain business operator, and a new We propose the operation of various means of transportation. This second predetermined value is, for example, 8000 points. For example, the proposing means 58 assumes that there is latent demand in an area where the location score is greater than or equal to the second predetermined value and less than the first predetermined value, and that there is potential demand. ) and the operation of a shuttle bus connecting the area. In this case, for example, the evaluation means 56 provisionally calculates the location score of the area when a new means of transportation is operated, and the proposal means 58 includes the provisionally calculated location score in the proposal to be transmitted to the operator. You can do it. For example, the evaluation means 56 performs the provisional calculation based on the average value of the location score of the area and the location score of the area including the boarding/alighting point of the nearest public transportation.

<Process flow>
FIG. 4 is a flow chart showing an example of the flow of processing performed by each functional means shown in FIG. 3 in the store opening area proposal system 1 according to the present embodiment. Further, the processing of the following steps is started, for example, at the timing when the user gives an instruction to search for a moving route on the terminal device 12 . Note that the order and contents of the following steps can be changed as appropriate.

(Step SP10)
The search means 52 transmits a search screen for searching for a moving route to the terminal device 12 of the user.

FIG. 5 is a diagram showing an example of the search screen 60 according to this embodiment.

As shown in FIG. 5, the search screen 60 is provided with a condition input area 62 and a search button 64 . In the condition input area 62, columns for inputting the boarding/alighting place as the departure place, the destination as the alighting place, and the boarding/alighting date/time including the departure date/time or the arrival date/time are displayed. The search button 64 is a button for transmitting the conditions input by the user to the server device 10 .

Returning to FIG. 4, the process shifts to the process of step SP12.

(Step SP12)
When the user presses the search button on the search screen, the search means 52 refers to the route information 50B and searches for a plurality of travel routes using public transportation from the departure point to the destination. Then, the process shifts to the process of step SP14.

(Step SP14)
The search means 52 transmits a result screen indicating the search result of the movement route to the terminal device 12 of the user.

FIG. 6 is a diagram showing an example of a result screen 70 according to this embodiment.

As shown in FIG. 6, the result screen 70 is provided with a result presentation area 72, a route details button 74, and a schedule addition button 76. FIG. A result presentation area 72 displays a plurality of retrieved travel routes. The route details button 74 is a button for transitioning to a screen showing details of the movement route. Details of the travel route include, for example, travel distance for each route, names of stopping stations and passing stations, fees for each route (normal fees or discount fees), and the like. The schedule addition button 76 is a button for giving an instruction to add the corresponding travel route to the user's schedule.

Returning to FIG. 4, the process shifts to the process of step SP16.

(Step SP16)
In response to the user pressing (selecting) a schedule addition button corresponding to one travel route on the result screen, the adding unit 54 adds the one travel route to the user's schedule. Then, the process shifts to the process of step SP18.

(Step SP18)
The evaluation means 56 adds points to the location score of the areas included on the plurality of movement routes searched in step SP12. For example, the evaluation means 56 refers to the public transportation information of the area information 50E, and adds 3 points to the location score of the area including the boarding and alighting points (C airport station and D station) on the movement route. However, 2 points are added to the location score of the area including the transfer points (E station and F station), and the passing point (2 stations from C airport station to E station, E station to D station 4 stations, 4 stations from C airport station to F station, and 3 stations from F station to D station), one point is added to the location score of the area. Then, the process shifts to the process of step SP20.

(Step SP20)
The proposal means 58 refers to the location score of the area information 50E and determines whether or not the location score of the area added in step SP18 is equal to or greater than a first predetermined value (eg, 10000 points). Then, when the determination is affirmative, the process proceeds to step SP22. On the other hand, if the determination is negative, the process ends the series of processes shown in FIG.

(Step SP22)
The proposal means 58 proposes the area added in step SP18 as an area to open a store to a business operator. Specifically, the proposal unit 58 transmits a proposal screen showing the area in which the store should be opened, etc., to the terminal device 12 of the business operator.

FIG. 7 is a diagram showing an example of a proposal screen 80 according to this embodiment.

As shown in FIG. 7, the proposal screen 80 is provided with a proposal area 82 . In the proposal area 82, the business type of the commercial facility to be opened and the name (address) of the area are displayed. In addition, the name of this area is provided with a link for transitioning to a screen displaying a map of the area.

Then, the process ends the series of processes shown in FIG.

<effect>
As described above, in the present embodiment, a program that proposes an area in which a commercial facility should be opened to a certain business operator according to the location score of each area, wherein the computer, in response to a request from each user, Searching means 52 for searching for a plurality of travel routes using public transportation from a departure point to a destination; Evaluation means 56 for adding points to the location score of areas included on the searched travel routes; It functions as a proposing means 58 for proposing an area having a location score equal to or greater than the first predetermined value as an area in which to open a store.

According to this configuration, it is possible to propose an area included in a plurality of travel routes searched by each user as an area in which to open a store. It is possible to propose the optimum location to the business operator.

In addition, in this embodiment, the computer functions as adding means 54 for adding a future schedule including purchasing behavior to the user's schedule in response to a request from each user, and the evaluating means 56 adds to the schedule Add points to the location score of the area that includes the purchased behavior identified.

According to this configuration, since points are added to the location score of the area including the purchase behavior added to each user's schedule, it is possible to propose the area where each user actually conducts purchase behavior.

Further, in this embodiment, the adding means 54 adds a moving route selected by the user from among the plurality of searched moving routes to the user's schedule, and the evaluating means 56 adds the moving route not selected to the user's schedule. Add more points to the location scores of areas included on the selected travel route than to the location scores of areas included in the route.

According to this configuration, since many points are added to the location score of the area included on the movement route added to each user's schedule, it is possible to propose the area where each user actually moves (visits).

In addition, in the present embodiment, the evaluation means 56 adds more points to the location score as the land price is lower.

According to this configuration, the lower the land price, the higher the location score, so it is possible to propose an area with a low store opening cost for the business operator.

In addition, in the present embodiment, the evaluation means 56 adds more points to the location score in an area where there are fewer commercial facilities that compete with a business operator.

According to this configuration, an area with fewer competing commercial facilities has a higher location score, so it is possible to propose an area with high sales prospects after opening a store for the business operator.

Also, in this embodiment, the evaluation unit 56 adds more points to the location score of the area including the transfer points on the searched travel route than to the location score of the area including the passing points on the travel route.

According to this configuration, the location score of the transfer area is higher than the area through which each user passes. Therefore, it is possible to propose an area where the user is likely to drop by, and for the business operator, it is possible to propose an area where sales are likely to be high after the opening of the store.

Further, in this embodiment, the proposing means 58 proposes an area having a location score lower than the first predetermined value and equal to or greater than the second predetermined value to a certain business operator, and at the same time, the location score is lower than the first predetermined value and is equal to or greater than the second predetermined value. Propose the operation of a new means of transportation that connects points.

According to this configuration, in order to propose the operation of a new means of transportation connecting the area with the location score equal to or higher than the second predetermined value lower than the first predetermined value, the proposal is made in consideration of user's convenience. be able to.

<Modification>
It should be noted that the present invention is not limited to the above embodiments. In other words, the above-described embodiments are also included in the scope of the present invention as long as they have the features of the present invention, as long as they have the features of the present invention. In addition, each element included in the above embodiment and modified examples described later can be combined as long as it is technically possible, and a combination of these is also included in the scope of the present invention as long as it includes the features of the present invention.

For example, in the above-described embodiment, the evaluation unit 56 adds points to the location score of an area included on the travel route or an area including the purchase behavior added to the user's schedule. It is also possible to add points to the location score of the area including the commercial facility that is registered as a favorite on a gourmet site or the like.

Further, in the above embodiment, the proposal unit 58 has explained the case where the location score is a first predetermined value (for example, 10000 points) or more, as an area to open a store. The first predetermined value may be changed for each type. For example, the proposal unit 58 may set the first predetermined value to 5000 points, assuming that a commercial facility that deals in low-priced products is superior to competition.

DESCRIPTION OF SYMBOLS 10... Server apparatus (computer), 50... Storage means, 52... Search means, 54... Adding means, 56... Evaluation means, 58... Proposal means

Claims (8)

A program that proposes an area in which a commercial facility should be opened according to the location score of each area to a business operator,
the computer,
a search means for searching a plurality of travel routes using travel means from a departure point to a destination in response to a request from each user;
Evaluation means for adding points to location scores of areas included on the searched plurality of movement routes;
Proposal means for proposing an area in which the location score is equal to or greater than a first predetermined value to the certain business operator as an area in which to open a store;
Additional means for adding future appointments, including purchasing behavior, to the user's schedule upon request from each user;
function as
The evaluation means adds points to the location score of the area containing the purchase behavior added to the schedule,
program. A program that proposes an area in which a commercial facility should be opened according to the location score of each area to a business operator,
the computer,
a search means for searching a plurality of travel routes using travel means from a departure point to a destination in response to a request from each user;
Evaluation means for adding points to location scores of areas included on the searched plurality of movement routes;
Proposal means for proposing an area in which the location score is equal to or greater than a first predetermined value to the certain business operator as an area in which to open a store;
function as
The proposing means proposes to the certain operator an area in which the location score is equal to or greater than a second predetermined value lower than the first predetermined value, and a new area connecting the area and a boarding/alighting point of the means of transportation. Proposing the operation of various means of transportation,
program. The adding means adds a moving route selected by the user from among the plurality of searched moving routes to the user's schedule,
The evaluation means adds more points to the location scores of the areas included on the selected travel route than to the location scores of the areas included on the non-selected travel route.
3. A program according to claim 1 or 2. The evaluation means adds more points to the location score as the land price is lower,
A program according to any one of claims 1 to 3. The evaluation means adds more points to the location score as the area has fewer commercial facilities that compete with the certain business operator,
A program according to any one of claims 1 to 4. The evaluation means adds more points to the location score of the area including the transfer points of the travel route than to the location score of the area including the transit points of the searched travel route.
A program according to any one of claims 1 to 5. An information processing device that proposes an area in which a commercial facility should be opened to a business operator according to the location score of each area,
a search means for searching a plurality of travel routes using a travel means from a departure point to a destination in response to a request from each user;
Evaluation means for adding points to location scores of areas included on the searched plurality of movement routes;
a proposing means for proposing an area in which the location score is equal to or greater than a first predetermined value to the certain business operator as an area in which to open a store;
additional means for adding future schedules including purchasing behavior to the user's schedule in response to a request from each user;
with
The evaluation means adds points to the location score of the area containing the purchase behavior added to the schedule,
Information processing equipment. An information processing device that proposes an area in which a commercial facility should be opened to a business operator according to the location score of each area,
a search means for searching a plurality of travel routes using travel means from a departure point to a destination in response to a request from each user;
Evaluation means for adding points to location scores of areas included on the searched plurality of movement routes;
a proposing means for proposing an area in which the location score is equal to or greater than a first predetermined value to the certain business operator as an area in which to open a store;
with
The proposing means proposes to the certain operator an area in which the location score is equal to or greater than a second predetermined value lower than the first predetermined value, and a new area connecting the area and a boarding/alighting point of the means of transportation. Proposing the operation of various means of transportation,
Information processing equipment.

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