JP7121963B2 - advertising system - Google Patents

Description

The present invention relates to a technology for advertising by using moving objects that move in physical space as sources of advertising information .

There is already a technique for advertising by using a moving object that moves in physical space as a source of advertising information .

Japanese Patent Laid-Open No. 2002-200002 discloses a technique of performing advertising activities using a vehicle by having an individual drive the vehicle and move the vehicle in a real space.

Specifically, according to the technique described in this document, an advertising unit (for example, a sticker for advertising products of a company that the individual has chosen) and an identification unit (for example, the individual A barcode) is attached to identify the

When the vehicle arrives at a particular facility, the vehicle's identification is read by a device located at the particular facility. As a result, it becomes clear that the vehicle has arrived at a specific facility (that the driver of the vehicle is conducting advertising activities) and who the driver of the vehicle is. Thereafter, the driver is given a coupon, discount, or the like that is valid for future product purchases as compensation for the advertising activity, that is, as a privilege.

Japanese translation of PCT publication No. 2003-514256

In contrast to the technology described in Patent Document 1, the inventor of the present invention has proposed a method in which a player tracks a target that moves unspecified in the real space in the same real space, and when the player captures the target, the player obtains a privilege in return. I proposed a chasing game called

Furthermore, as a business using the tracking game, the inventor of the present invention provides advertising information from the target to the player when the player catches the target, and in return, the advertiser of the advertising information and the tracking game. proposed a business model to profit from the sponsor companies of

Based on the above findings, the present invention aims to provide a technology for advertising by using a moving object that moves in physical space as a source of advertising information .

In order to solve the problem, according to the first aspect of the present invention, a moving object moving in a physical space is used as a source of advertisement information, and a plurality of unspecified traffic near the moving object An advertising system for advertising to people,
on the moving object,
Indiscriminately distributing first advertisement information of the same content to a plurality of unspecified passers-by located near the moving object regardless of whether or not the passerby has captured the moving object with his or her mobile terminal. a device for providing indiscriminate advertisements to
a moving object positioning unit that measures the current position of the moving object from moment to moment;
a transmission unit for transmitting moving object position information representing the measured current position of the moving object to each passerby's mobile terminal in real time;
Using a short-range wireless communication method , each passerby's portable terminal captures the moving object so that each passerby can see the moving object because the distance from the moving object is equal to or less than a reference value. Enable each passerby's mobile terminal to detect or , by an identification data reading scheme, each passerby's mobile terminal to hold or contact said moving object with said moving object. capture detectable means for enabling each passerby's mobile terminal to detect that a person has visually captured said moving object ;
The advertising system includes a management server installed in a management center and capable of communicating with each passerby's mobile terminal by a remote communication method,
to each passerby's mobile device,
a receiving unit that receives the moving object position information;
a passerby positioning unit that measures the current position of the mobile terminal as the current position of the passerby;
a display unit for displaying the measured passerby current position and the moving object current position based on the received moving object position information on the screen of the mobile terminal;
a detection unit that detects that the mobile terminal has captured the moving object in cooperation with the means for enabling capture detection of the moving object;
a transmission unit for transmitting data representing the fact of the capture to the management server;
When the management server receives the data representing the fact of the capture from the transmitting unit of the mobile terminal, the management server sends a second advertisement including content not included in the first advertisement information to the mobile terminal that has captured the moving object. An advertisement system is provided that includes a direct advertisement providing device that directly transmits data representing information without going through the moving object.
Further, according to the second aspect of the present invention, a moving object that moves in a physical space is used as a source of advertisement information, and an advertisement is sent to a plurality of unspecified passers-by near the moving object. An advertising system that performs
on the moving object,
A plurality of unspecified passers-by who are located near the moving object are provided with the same first advertisement information by using their own mobile terminals to point the moving object to the moving object because the distance from the moving object is less than a reference value. an indiscriminate advertisement providing device for indiscriminately providing advertisements regardless of whether the moving object is a passerby who has visibly captured the moving object;
a moving object positioning unit that measures the current position of the moving object from moment to moment;
a transmission unit for transmitting moving object position information representing the measured current position of the moving object to each passerby's mobile terminal in real time,
The advertising system includes a management server installed in a management center and capable of communicating with each passerby's mobile terminal by a remote communication method,
to each passerby's mobile device,
a receiving unit that receives the moving object position information;
a passerby positioning unit that measures the current position of the mobile terminal as the current position of the passerby;
a display unit for displaying the measured passerby current position and the moving object current position based on the received moving object position information on the screen of the mobile terminal;
Based on the current position of the mobile terminal measured by the passerby positioning unit and the current position of the moving object based on the received moving object position information, the mobile terminal determines the moving object based on the distance from the moving object. a detection unit for detecting that each passerby has visibly captured said moving object because it is less than or equal to a value ;
a transmission unit for transmitting data representing the fact of the capture to the management server;
When the management server receives the data representing the fact of the capture from the transmitting unit of the mobile terminal, the management server sends a second advertisement including content not included in the first advertisement information to the mobile terminal that has captured the moving object. An advertisement system is provided that includes a direct advertisement providing device that directly transmits data representing information without going through the moving object.
Further, according to an aspect of the present invention, an advertisement that uses a moving object that moves in a physical space as a source of advertisement information and advertises to a plurality of unspecified passers-by in the vicinity of the moving object. a system,
on the moving object,
Indiscriminately distributing first advertisement information having the same content to a plurality of unspecified passers-by located near the moving object regardless of whether or not the passer-by has captured the moving object with his or her mobile terminal. a device for providing indiscriminate advertisements to
Equipped with a transmitter and
The advertising system includes a management server capable of communicating with each passerby's mobile terminal,
to each passerby's mobile device,
Measure the distance between the mobile terminal and the transmitter based on the signal received from the transmitter, and detect that the mobile terminal has captured the moving object when the measured distance is within a predetermined range. a detection unit that
a transmission unit for transmitting data representing the fact of the capture to the management server;
The management server is a direct advertisement providing device that directly transmits data representing second advertisement information to the mobile terminal that has captured the moving object when receiving the data representing the fact of the capture from the transmitting unit of the mobile terminal. An advertising system is provided that includes:

According to another aspect of the present invention, a moving object moving in a physical space is used as a source of visual advertisement information, and a plurality of unspecified passers-by near the moving object are An advertising system that advertises through
on the moving object,
an advertisement display device that visually displays the advertisement information;
Equipped with a transmitter and
The advertising system includes a management server capable of communicating with each passerby's mobile terminal,
to each passerby's mobile device,
Based on the signal received from the transmitter of the moving object, the distance between the mobile terminal and the transmitter is measured, and when the measured distance is within a predetermined range, the mobile terminal captures the moving object. a detection unit that detects that
a transmission unit for transmitting data representing the fact of the capture to the management server;
When the management server receives the data representing the fact that the moving object has been captured, the management server determines a privilege to be given to the passerby of the portable terminal that has captured the moving object, and transmits the data representing the determined privilege to the passerby who has caught the moving object. An advertising system is provided for sending to captured mobile devices.

Further, according to one aspect of the present invention, a moving object that moves in a physical space is used as a source of visual advertisement information, and a plurality of unspecified passers-by near the moving object are An advertising system for advertising,
on the moving object,
an advertisement display device that visually displays the advertisement information;
a moving object positioning unit that measures the current position of the moving object from moment to moment;
a transmitting unit that transmits moving object position information representing the current position of the moving object in real time to the mobile terminals of a plurality of users in a broadcasting manner;
Equipped with a transmitter and
The advertising system includes a management server capable of communicating with each passerby's mobile terminal,
to each passerby's mobile device,
a receiving unit that receives the moving object position information;
a passerby positioning unit that measures the current position of the mobile terminal as the current position of the passerby;
a display unit for displaying the measured current position of the passerby and the current position of the moving object based on the received moving object position information on the screen of the mobile terminal;
Based on the signal received from the transmitter of the moving object, the distance between the mobile terminal and the transmitter is measured, and when the measured distance is within a predetermined range, the mobile terminal captures the moving object. a detection unit that detects that
a transmission unit for transmitting data representing the fact of the capture to the management server;
When the management server receives the data representing the fact that the moving object has been captured, the management server determines a privilege to be given to the passerby of the portable terminal that has captured the moving object, and transmits the data representing the determined privilege to the passerby who has caught the moving object. An advertising system is provided for sending to captured mobile devices.

Here, in one embodiment, the mobile terminal further includes an ID acquisition unit that acquires a transmitter ID from the signal received from the transmitter,
The transmission unit of the mobile terminal transmits data representing the fact of the acquisition together with the acquired transmitter ID to the management server.

In another embodiment, the mobile terminal further includes an ID acquisition unit that acquires a transmitter ID from the signal received from the transmitter,
The transmission unit of the mobile terminal transmits data representing the fact of the acquisition together with the acquired transmitter ID to the management server;
The management server includes an advertisement information transmission unit that transmits data representing advertisement information corresponding to the received transmitter ID to the mobile terminal.

According to another aspect of the present invention, a moving object that moves in a physical space is used as a source of visual advertisement information, and a plurality of unspecified passers-by in the vicinity of the moving object An advertising system that advertises through
on the moving object,
an advertisement display device that visually displays the advertisement information;
a moving object positioning unit that measures the current position of the moving object from moment to moment;
a transmitting unit that transmits the moving object position information representing the current position of the moving object in real time to the mobile terminals of a plurality of users in a broadcasting manner;
to each passerby's mobile device,
a receiving unit that receives the moving object position information;
a passerby positioning unit that measures the current position of the mobile terminal as the current position of the passerby;
a display unit for displaying the measured current position of the passerby and the current position of the moving object based on the received moving object position information on the screen of the mobile terminal;
a detection unit that detects that the mobile terminal has captured the moving object,
An advertising system is provided in which, when the capture is detected, a predetermined privilege is awarded to the passerby using each mobile terminal that has captured the moving object.

The present invention provides the following aspects. Each aspect is divided into sections, each section is numbered, and the numbers of other sections are referred to as necessary. This is to facilitate understanding of some of the technical features that can be employed by the present invention and combinations thereof, and the technical features that can be employed by the present invention and combinations thereof are limited to the following aspects. should not be interpreted as That is, it should be construed that the technical features described in the present specification, which are not described in the following aspects, are appropriately extracted and employed as the technical features of the present invention.

Furthermore, it should be noted that stating each paragraph in a format that refers to the numbers of other paragraphs does not necessarily prevent the technical features described in each paragraph from being separated and independent from the technical features described in other paragraphs. It should be construed that the technical features described in each section can be made independent as appropriate according to their nature.

(1) It is possible for a player to play a tracking game in which a player tracks a target that moves unspecified in the real space in the same real space, and when the player catches the target, the player obtains a privilege in return. A tracking game system for
The target is equipped with a target positioning unit that measures the current position of the target and transmits target position information representing the measured current position of the target to the mobile terminal of the player in real time and in a broadcast manner,
on the mobile terminal,
a player positioning unit that measures the current position of the mobile terminal as the current position of the player;
a display unit for displaying the measured player current position and the target current position based on the target position information received from the target on the screen of the mobile terminal;
a detection unit for detecting that the mobile terminal has acquired the target; and a tracking game system equipped with.

(2) the target positioning unit includes a GPS positioning unit that measures the current position of the target;
The tracking game system according to item (1), wherein the player positioning unit includes a GPS positioning unit that measures the player's current position.

(3) the target positioning unit includes a transmitter that transmits a signal representing an identification code unique to the target in a state receivable by the mobile terminal using a short-range communication system;
The detection unit authenticates the target mounted with the transmitter from the signal received from the transmitter, measures the distance between the target and the mobile terminal, and determines that the measured distance is greater than a predetermined distance. A chase game system according to clause (1) or (2) configured to detect said capture if short.

(4) Each player's mobile terminal transmits own player's position information representing the current position of the own player to the mobile terminals of other players, and transmits other player's position information representing the current position of the other player to other players' mobile terminals. received from the terminal,
Each player's mobile terminal displays the current position of the other player on the screen together with the current position of the own player and the current position of the target based on the other player's position information received;
A chasing game according to any one of paragraphs (1) to (3), wherein if each player's mobile terminal acquires the target earlier than any other player, that player wins the prize. ·system.

(5) Further includes a direct advertisement providing device that, when a player captures any target, directly provides advertisement information pre-assigned to each target directly to the player who captured the target (1) to ( 4) A chase game system according to any of clauses.

(6) The direct advertisement providing device is mounted on a management server capable of communicating with the mobile terminal, and when receiving the capture from the mobile terminal, sends the data representing the advertisement information to the mobile phone of the player who captured the target. The tracking game system according to paragraph (5), which transmits to the terminals in a unicast manner.

(7) In addition, advertisement information mounted on each target and pre-assigned to the target may be distributed to a plurality of unspecified persons located in the vicinity of the target, regardless of whether or not the player has captured the target. A tracking game system according to any one of paragraphs (1) to (6), including an indiscriminate advertisement serving device for indiscriminately displaying to potential consumers.

(8) The chase game system according to any one of (1) to (7), wherein the reward has a value that increases according to the extent to which the chase game sponsor financially supports the chase game.

(9) The privilege includes data displaying a mascot character unique to the target, or a gift certificate, coupon or discount ticket for purchasing goods or services, or rights thereof (1) to (8) A chase game system according to any of the clauses.

(10) The privilege has a value that increases according to the time or moving distance from the time the player discovers the target on the mobile terminal to the time the player captures the target. A chase game system according to any of the preceding claims.

(11) data readable by a reader of the mobile terminal is attached to the target;
The tracking game system according to any one of items (1) to (10), wherein the detection unit detects the capture when the reader reads the data.

(12) A program executed by a computer of a mobile terminal to implement the mobile terminal according to any one of (1) to (11).

A program in this and other paragraphs shall be construed to mean, for example, a combination of instructions executed by a computer to perform its functions and may be processed in accordance with each instruction as well as a combination of those instructions. It can also be interpreted to include, but not be limited to, files and data.

In addition, this program may achieve its intended purpose by being executed by a computer by itself, or may achieve its intended purpose by being executed by a computer together with other programs. They can, but are not limited to. In the latter case, the programs under this section may be data-based, but are not so limited.

(13) A recording medium in which the program according to (12) is computer-readable.

Various formats can be adopted for this recording medium, for example, magnetic recording media such as flexible disks, optical recording media such as CDs and CD-ROMs, magneto-optical recording media such as MOs, and non-removable storages such as ROMs. etc., but not limited to them.

(14) The tracking game system according to any one of items (1) to (11), wherein the target is a moving object that moves in physical space.

(15) Said moving objects are bicycles, automobiles, motorcycles, recreational or competition go-karts, shopping carts, strollers, pushcarts, wheelchairs or golf carts, each of which is located at a corresponding station for rent. A chase game system according to clause (14) including stored.

(16) The tracking game system according to item (15), wherein the moving object includes a rental cycle rented to a borrower.

(17) The tracking game system of (16), wherein when the rental cycle is captured by any player, the borrower of the captured rental cycle is awarded a second benefit.

(18) An advertising system that uses a moving object moving in a physical space as a source of visual advertising information to advertise to unspecified passers-by near the moving object, ,
on the moving object,
an advertisement display device that visually displays the advertisement information;
a moving object positioning unit that measures the current position of the moving object from moment to moment;
a transmitting unit that transmits the moving object position information representing the current position of the moving object in real time to the mobile terminals of a plurality of users in a broadcasting manner;
to each passerby's mobile device,
a receiving unit that receives the moving object position information;
a passerby positioning unit that measures the current position of the mobile terminal as the current position of the passerby;
a display unit for displaying the measured current position of the passerby and the current position of the moving object based on the received moving object position information on the screen of the mobile terminal;
a detection unit that detects that the mobile terminal has captured the moving object,
An advertising system wherein, when the capture is detected, a passerby using each mobile terminal that has captured the moving object is given a predetermined privilege.

This advertising system relates to a technique of advertising by using a moving object that moves in physical space as a source of visual advertising information.

Here, "moving objects that move in physical space" may be either natural objects (e.g., humans with mobility, animals, etc.) or man-made objects (e.g., industrial products with mobility). do not have. In addition, the "physical space" does not matter whether it exists on land, in the air, on the sea, in water, or in outer space.

Furthermore, this advertising system uses a method that is more likely to attract the attention of potential consumers than when advertising using mass media (advertising targets that can share the same advertising information at each moment than when using mass media). method) and by transmitting to each potential consumer via each potential consumer's mobile terminal, advertising information can be spread to multiple potential consumers with a higher degree of penetration. It was made as a task to do.

As a result, according to this advertising system, the existing communication infrastructure can be used, and advertising information can be transmitted to a plurality of potential consumers with high efficiency. can be obtained easily.

(19) The moving object is a man-made object, including a bicycle, automobile, motorcycle, recreational or competition go-kart, shopping cart, stroller, wheelbarrow, wheelchair or golf cart (18) Advertising system as described in paragraph.

(20) The advertisement display device is mounted on the moving object and includes a display object that displays the advertisement information as a still image, or a display that displays the advertisement information as a moving image (for example, a liquid crystal display). ) or the advertising system according to (19).

(21) Further, the management server is mounted on a management server capable of communicating with each mobile terminal, and when the moving object is captured by any mobile terminal, the advertisement information and/or other advertisement information is sent to the mobile terminal. The advertisement system according to any one of items (18) to (20), including an advertisement information transmission unit that directly transmits the data to be represented by a unicast method (a method of transmitting by designating a destination).

(22) A program executed by a computer of a mobile terminal to implement the mobile terminal according to any one of (18) to (21).

(23) A recording medium in which the program according to (22) is computer-readable.

FIG. 1 conceptually depicts a chase game system in accordance with an exemplary embodiment of the present invention, along with a player playing a chase game using the system.

FIGS. 2(a) to 2(c) are diagrams conceptually showing temporal changes in the image displayed on the screen of the portable terminal during execution of the chase game shown in FIG.

FIG. 3 is a diagram conceptually showing the hardware configuration of the entire system shown in FIG.

FIG. 4 is a diagram conceptually showing the hardware configuration of the target related subsystem SBT shown in FIG.

FIG. 5 is a diagram conceptually showing the hardware configuration of the transmitter shown in FIG.

FIG. 6 is a flowchart conceptually showing an example of a program (hereinafter also referred to as an "application"; the same applies to other programs) executed by the computer of the transmitter shown in FIG.

7 is a flowchart conceptually showing an example of a program executed by the processor of the GPS controller shown in FIG. 4. FIG.

FIG. 8 is a functional block diagram conceptually representing the mobile terminal shown in FIG.

FIG. 9 is a diagram conceptually representing the station data file stored in the station data memory in FIG. 8 in tabular form.

FIG. 10 is a diagram conceptually representing the bicycle data file stored in the bicycle data memory in FIG. 8 in tabular form.

FIG. 11 is a functional block diagram conceptually representing the management server shown in FIG.

FIG. 12 is a flowchart conceptually representing an example of a chase game application executed by a mobile terminal and a management server, respectively.

Several exemplary embodiments of the invention are described in detail below with reference to the drawings.

FIG. 1 conceptually depicts a chase game system (hereinafter simply "system") 10 according to an exemplary embodiment of the present invention.

The system 10 allows running a chase game. In general, the tracking game is a game in which the player tracks a target that moves unspecified in the real space in the same real space by using positioning/communication devices mounted on the target and the player respectively. is. In this chasing game, when a player catches a target, the player gets a privilege in return.

Here, the “target” is a moving object that moves in physical space, and the moving object is a natural object (for example, a human being itself having mobility, an animal, etc.) or an artificial object (for example, industrial products, etc.). In addition, the "physical space" does not matter whether it exists on land, in the air, on the sea, in water, or in outer space.

Specifically, in the tracking game, a player, who is the user of a mobile terminal 90 having a GPS positioning unit 28 (see FIG. 3), uses the mobile terminal 90 to virtualize the rental cycle 12 as a target on the screen. It is executed so as to track in the real space while tracking in the real space.

FIG. 2 conceptually shows a series of typical images displayed on the screen of the player's portable terminal 90 in chronological order during execution of the chase game.

Here, the phrase "a player acquires a target" means, for example, that the player approaches the target within reach or within a predetermined range closer than 1m, 2m, 3m, 4m or 5m. or to mean that the player touches the target directly with his hand or indirectly via his mobile terminal 90 .

In the mode in which the chase game is executed this time, there are a single play mode in which one player plays alone without other players, and a battle mode in which multiple players compete with each other. , it is possible to select either of these two modes.

In this embodiment, the tracking game is not played purely as a tracking game, but using targets as moving objects as sources of visual advertising information, and It is also used for the purpose of advertising to an unspecified number of passers-by. In that sense, the system 10 is also an advertising system.

Furthermore, in this embodiment, the target is a moving object driven by an individual who is not an advertiser. example) 12. When the rental cycle 12 is eventually used up, it is returned by the user to the same station from which it was rented or to a different station.

The lessee of the rental cycle 12 is informed in advance that he or she may be tracked by the player in the chase game. Therefore, the borrower of the rental cycle 12 will not experience the situation of suddenly being chased by a player and feeling terrified while driving. However, such advance notice of traceability to the borrower is not essential to the practice of the present invention.

As shown in FIG. 3, the system 10 includes a target-related subsystem SBT associated with a target, a player-related subsystem SBP associated with a player, and a management center-related subsystem SBT associated with a management center 40. SBM.

The target related subsystem SBT has a part directly related to the chase game and a part not directly related to the chase game.

The part directly related to the chase game acquires the target's position information in real time every moment and transmits the latest position information to multiple players by broadcasting method (method of sending indiscriminately without specifying the destination). configured to Specifically, the portion directly related to the chase game has a GPS positioning unit 28 and a transmitter 30, as will be detailed later.

On the other hand, the part not directly related to the chasing game has an advertisement display device 32 (see FIG. 1), in one example, is mounted on the target and displays advertisement information as a still image (for example, printed matter), or , a display (for example, a liquid crystal display) that displays advertising information as a moving image. The advertisement display device 32 is a mobile advertisement medium that moves together with the target, and is an example of the aforementioned "indiscriminate advertisement providing device".

An example of the advertisement display device 32 is, as shown in FIG. 1, an advertisement medium as a printed matter attached to the front (and/or side) of the basket 34 attached to the rental cycle 12 .

Here, referring to FIGS. 1 and 2, the basic contents of the tracking game will be explained. A target exists at an arbitrary position on the physical space at each instant. Position information of the target is broadcast from the target to multiple players every moment. In FIG. 1, the position information is a GPS positioning signal that is capable of both short-range communication and long-distance communication and is transmitted from the GPS positioning unit 28, and a transmitter signal that is capable of only short-range communication and is transmitted. 30, but it may be only GPS positioning signals.

In each player, when its own mobile terminal 90 receives the location information (only the GPS positioning signal at this stage), the mobile terminal 90 determines its own current position based on the GPS positioning signal (blacked out in the figure). ) and the current position of the target (indicated by a black circle in the drawing) are displayed on the screen of the portable terminal 90 .

After that, as shown in FIG. 2(a), the player's current position and the target's current position start to appear simultaneously on the screen of the mobile terminal 90, usually by chance. This timing is the timing when the player discovers the target in the vicinity of the player for the first time, and at the same time, the timing when the current tracking is started.

Subsequently, as shown in FIG. 2B, the player walks, rides a bicycle, or rides a car to track the unspecified moving target in the real space. to move. Meanwhile, the player continuously acquires said position information (only GPS positioning signals, again at this stage) from the target, which position information assists the player in approaching the target.

Before long, as shown in FIG. 2(c), the player directly looks at the target and actually discovers it in the real space.

When the target is further approached, the player and the mobile terminal 90 move within an effective reception area centered on the target transmitter 30 (for example, a distance range from 0 m (contact state with the transmitter 30) to 2 m). enter the Prior to entering its effective reception area, mobile terminal 90 has already begun receiving transmitter signals. This is because the transmitter 30 is assigned a range wider than the effective reception area as a receivable area (maximum reception area). When the mobile terminal 90 enters the effective reception area, it is determined that the mobile terminal 90 has captured the target.

When the chase game is run in single play mode, when the player captures the target, the player gets a reward in return. Motivated by the acquisition of the privilege, the player is expected to actively try to participate in this chasing game.

In one example, the privilege is that the mobile terminal 90 receives data from the management server 50 displaying a mascot character unique to the target, and the player displays the mascot character on the screen of the mobile terminal 90. It's about getting your rights.

In another example, the privilege is a gift certificate, coupon or discount voucher or entitlement to purchase goods or services or cash or redeemable tickets.

In yet another example, the reward has a value that increases with the time or distance traveled between the time the player discovers the target on the mobile device 90 and the time the player acquires the target.

In yet another example, the perks are of increasing value the more the chase game sponsor (or the sponsor of a business that rents rental cycles) supports the chase game financially. .

In yet another example, when a player acquires a target, the player is expected to view the advertisement display device 32 of the rental cycle 12 that is the target and obtain the advertisement information. As a result, the rental cycle 12 is expected to function as a mobile advertising medium. In this example, the advertisement display device 32 constitutes an example of the aforementioned "indiscriminate advertisement providing device".

In yet another example, upon receiving from the mobile terminal 90 that a player has acquired a target, the management server 50 unicasts data representing the advertisement information to the player's mobile terminal 90 . As a result, the player also gains the additional benefit of obtaining advertising information that is only available to players who acquire the target.

In this example, the portion of the management server 50 that individually transmits the advertisement information data in response to the capture to the mobile terminals 90 of the players who succeeded in the capture in a unicast manner is the direct advertisement providing device. ” constitutes an example of

On the other hand, when the pursuit game is executed in the battle mode, each player's mobile terminal 90 transmits the own player's position information representing the current position of the own player to the other players' mobile terminals 90, Other player position information representing the current position of the player is received from the mobile terminal 90 of the other player.

Each player's mobile terminal 90 displays the current position of the other player on the screen together with the current position of the own player and the current position of the target based on the other player's position information received. If each player captures the target with his/her mobile terminal 90 earlier than any other player, that player wins the game and obtains the benefits described above.

Next, the aforementioned target-associated subsystem SBT will be specifically described with reference to FIG.

The target related subsystem SBT has the GPS positioning section 28 as a target positioning section for measuring the current position of the target, as described above.

The GPS positioning unit 28 includes a GPS receiver 42 that receives GPS signals from a plurality of GPS satellites, a GPS controller 44 that controls the GPS receiver 42, and a target current position measured based on the received GPS signals. and a communication device 46 for transmitting a signal representing a position as a GPS positioning signal to the mobile terminal 90 of the player in real time and in a broadcast manner.

The target-associated subsystem SBT further comprises a transmitter 30, as previously described. The transmitter 30 is configured to transmit a signal representing an identification code unique to the target as a transmitter signal in a state in which it can be received by the portable terminal 90 by the short-distance communication method.

<Transmitter>

The transmitter 30 actively, locally, and permanently transmits a unique identification signal without requiring an external trigger signal unless the power supply runs short.

The transmitter 30 is generally a device that is also known as a beacon device that transmits a beacon signal as an identification signal, a radio beacon, and the like. In one example, the transmitter 30 modulates the original signal to generate an identification signal representing the corresponding station ID, and uses the generated identification signal as an IR signal, a Bluetooth (registered trademark) signal, or an NFC (near field communication) signal. Locally transmitted as a long-distance wireless communication) signal.

Next, referring to the functional block diagram of FIG. 5, the hardware configuration will be described. It is composed as the subject.

The transmitter 30 also has a replaceable disposable battery 106 as a power source. Instead of the battery 106, it is possible to adopt a rechargeable battery or adopt a commercial power source as an external power source.

The transmitter 30 further has a transmitter unit 108 that generates and transmits an identification signal representing a regular transmitter ID (an example of a "transmitter code") unique to itself.

Transmitter 108 is powered by battery 106 and controlled by controller 110 . Its controller 110 is controlled by computer 100 .

Next, the software configuration of the transmitter 30 will be described with reference to FIG. 6. The processor 100 of the transmitter 30 repeatedly executes the program conceptually represented by the flow chart in FIG.

When the program is executed each time, first, in step S1, the authorized transmitter ID corresponding to the transmitter 30 is read from the memory 102 . A regular transmitter ID corresponds to a bicycle ID unique to one rental cycle 12 on a one-to-one basis.

Next, in step S2, the remaining amount of battery 106 is estimated.

Subsequently, in step S3, a signal for modulating an original signal (for example, a carrier signal) is sent to the controller 110 so that the read regular transmitter ID and the estimated remaining battery capacity are reflected. output for The controller 110 controls the transmitter 108 so that the transmitter 108 generates an identification signal to be transmitted this time.

After that, in step S4, the generated identification signal is transmitted from transmitting section 108. FIG. Then, the process returns to step S1.

In addition, in the transmitter 30, the algorithm or procedure for generating the identification signal so as to reflect at least the ID of the transmitter ID or the bicycle ID and the remaining battery level is different from the algorithm or procedure shown in FIG. It is possible to adopt different ones.

<Software configuration of GPS controller>

FIG. 7 is a flow chart showing an example of a program executed by a processor (not shown) of the GPS controller 44 shown in FIG.

This program is executed repeatedly during operation of the target related subsystem SBT. When executing each time, first, in step S11, a GPS signal is received from the GPS receiver 42. FIG. Next, in step S12, the current position (latitude and longitude) of the target is measured based on the received GPS signal. Subsequently, in step S13, the GPS positioning signal representing the measured current position of the target is transmitted from the communication device 46. FIG.

<Setting the receiving range of the transmitter>

Two types of reception areas are assigned to the transmitter 30 . They are the aforementioned receivable area and the aforementioned effective reception area (hereinafter also referred to as "receiving range").

Both areas are generally defined by circles originating from transmitter 30 . The coverage area has a maximum reception radius (eg, approximately 50m), while the effective reception area has an effective reception radius (eg, ranging from a radius of 0m to a radius of approximately 50m or less). While the maximum reception radius is a fixed value, the effective reception radius is a variable value that can be changed by the mobile terminal 90 at any time.

The receivable area is an area where the identification signal from the transmitter 30 can reach when the power supply of the transmitter 30 is normal. Means possible area.

On the other hand, the effective reception area has an effective reception radius smaller than the maximum reception radius of the receivable area. The maximum reception radius cannot be arbitrarily set, whereas the effective reception radius can be arbitrarily set by the mobile terminal 90 .

That is, it is possible to say that the maximum reception radius means the reception limit determined by hardware, while the effective reception radius means the reception limit determined by software.

The mobile terminal 90 measures the distance to the transmitter 30 when transmitting the identification signal it receives. The range measurement may or may not exceed the effective reception radius. When the distance measurement value does not exceed the effective reception radius, the portable terminal 90 is present within the effective reception area. is within the coverage area but not within the effective reception area.

The mobile terminal 90 determines whether the distance measurement is less than or equal to a set effective reception radius by activating a tracking game application conceptually represented by a flow chart in a portion of FIG. If it is determined that the value is equal to or less than the set value, the mobile terminal 90 is currently located within the effective reception area (receiving range). It is also simply referred to as “an identification signal has been received”).

On the other hand, when the mobile terminal 90 determines that the measured distance value is greater than the set value, the mobile terminal 90 is currently located outside the effective reception area of the transmitter 30. 30 is not effectively received (hereinafter also simply referred to as "not receiving the identification signal").

That is, in this embodiment, when the mobile terminal 90 is located outside the effective reception area, the mobile terminal 90 appears to be It is handled on the software as if the identification signal has not been received.

<User's mobile device>

Schematically, the mobile terminal 90 includes a player positioning unit (GPS receiver 152) that measures its own current position as the player's current position, the measured player current position, and the GPS positioning unit 28 of the target. Display unit 136 for displaying on the screen of mobile terminal 90 the target current position based on the target position information received from and a detection unit for detecting that the target has been captured.

The detection unit authenticates (identifies) the target mounted with the transmitter 30 from the signal received from the transmitter 30, measures the distance between the target and the mobile terminal 90, and measures the distance between the target and the mobile terminal 90. It is arranged to detect said acquisition if the distance is less than a predetermined distance (effective reception distance, reception range).

Next, the hardware configuration of the user's mobile terminal 90 will be described with reference to FIG. 8, which is a functional block diagram. A computer 134 having 132 is the main component.

A user who wishes to play the aforementioned chase game can download the chase game application shown in FIG. Players participate in the chasing game by selecting either the single play mode or the battle mode.

The mobile terminal 90 further includes a display unit (for example, a liquid crystal display) 136 for displaying information on a screen (having a window whose area is finite and variable or constant), a GPS positioning unit 28, a transmitter 30 and It has a receiver 138 that receives a signal from the management server 50 and a transmitter 140 that generates a signal and transmits the signal to the management server 50 .

This mobile terminal 90 further has an input unit 150 for inputting data and commands from the user. The input unit 150 has, for example, an operation unit that can be operated by the user to input desired information (eg, commands, data, etc.) to the mobile terminal 90 . The operation unit includes a touch screen that displays icons that can be operated by the user (e.g., virtual buttons), a physical operation unit that can be operated by the user (e.g., keyboard, keypad, buttons, etc.), and voice. Sensing microphones and the like include, but are not limited to.

This mobile terminal 90 further has a GPS (satellite positioning system) receiver 152 . As is well known, the GPS receiver 152 receives a plurality of GPS signals from a plurality of GPS satellites, and based on the GPS signals, determines the position (latitude, longitude and altitude) of the GPS receiver 152 on the earth. Measured by triangulation. That is, this portable terminal 90 has a positioning function using satellites.

As shown in FIG. 8, memory 132 has a plurality of data memories including map data memory 161 , station data memory 163 and bicycle data memory 165 .

The map data memory 161 temporarily stores map data downloaded by the user's portable terminal 90 from the management server 50 or another map database (not shown) according to the user's current location. A map (an example of a “partial map”) is displayed on the screen of the display unit 136 based on the map data. The map displayed on the screen changes from moment to moment as the user moves.

As conceptually shown in FIG. 9, the station data memory 163 can store correspondence relationships between a plurality of station IDs and a plurality of station position data downloaded from the management server 50 . A plurality of station IDs correspond to a plurality of stations 20 centrally managed by the system 10, respectively. Moreover, each of the plurality of station position data represents the latitude and longitude (latitude X, longitude Y) of the ground position of the corresponding station 20 .

Station data memory 163 temporarily stores a plurality of station position data corresponding to a plurality of stations 20 together with a plurality of corresponding station IDs.

As conceptually shown in FIG. 10, in the bicycle data memory 165 of FIG. 8, correspondence relationships between a plurality of station IDs, a plurality of bicycle IDs, a plurality of authorized transmitter IDs, and a plurality of icon data are stored in the management server. 50 can be downloaded and stored. If any one of the plurality of bicycles 12 is found by the mobile terminal 90, one corresponding bicycle ID is determined, which in turn determines one corresponding authorized transmitter ID.

Here, "icon data" is an icon (unique icon) overlaid on the map when the current position of the target (there may be more than one) found by the mobile terminal 90 is displayed on the screen. ) is data to display.

This icon is displayed on the screen as, for example, a different figure for each target. The icon is displayed on the screen, for example, as a figure reflecting the advertisement information (for example, the symbol mark of the sponsor company).

When this icon represents advertising information assigned to each target, when the mobile terminal 90 of the mobile terminals 90 finds a target, it reads the advertising information assigned to the target from the memory 132 (or The part that is downloaded from the management server 50 and displayed on the screen of the mobile terminal 90 constitutes an example of the aforementioned "direct advertisement providing device".

Here, the phrase "the mobile terminal 90 finds the target" means a state in which both the current position of the player and the current position of the target are displayed on the screen, as illustrated in FIG. or the distance between the player's current position and the target's current position is less than or equal to a threshold. be.

Here, the distance between the player's current position and the target's current position is measured, for example, by the mobile terminal 90 based on the GPS positioning signal from the GPS receiver 152 and the GPS positioning signal received from the target. It is possible.

<Management server>

Next, the hardware configuration of the management server 50 will be described with reference to FIG. 11, which is a functional block diagram. It is mainly composed of a computer 164 having

The management server 50 further includes a display unit (for example, a liquid crystal display) 166 that displays information, a reception unit 168 that receives signals from the mobile terminal 90 , and a signal that generates and transmits the signal to the mobile terminal 90 . and a clock 172 for measuring the current time.

<Chasing game sequence>

At the target, the GPS positioning unit 28 continuously broadcasts the GPS positioning signal, and in parallel, the transmitter 30 continuously broadcasts the transmitter signal.

In the portable terminal 90, first, in step 101, a login request for logging into the management server 50 is sent to the management server 50 together with a user ID and password for identifying the current user.

In response, the management server 50 receives the login request together with the user ID and password in step S201. Subsequently, management server 50 searches memory 162 for the aforementioned station data and bicycle data in step S202. Thereafter, management server 50 transmits the retrieved data to portable terminal 90 in step S203.

On the other hand, the portable terminal 90 receives the data from the management server 50 in step S102. Subsequently, the received data is stored in the memory 102 in step S103.

Subsequently, the mobile terminal 90 receives the GPS positioning signal from the GPS positioning unit 28 of the target in step S104. After that, in step S105, the mobile terminal 90 identifies the target based on the information for identifying the target in the received GPS positioning signal. The target's communicator 46 is designed to transmit the GPS positioning signal, along with the target's identification signal, to the mobile terminal 90 .

After that, in step S106, the mobile terminal 90 measures the current position (longitude and latitude) of the target based on the received GPS positioning signal. Subsequently, portable terminal 90 searches memory 102 for icon data corresponding to the identified target in step S107.

After that, in step S108, the portable terminal 90 overlay-displays the corresponding icon on the screen displaying the map at the position representing the current position of the current target based on the retrieved icon data.

Subsequently, in step S109, the mobile terminal 90 determines whether or not the mobile terminal 90 has received the transmitter signal, that is, whether or not the mobile terminal 90 is positioned within the transmitter receivable area. Assuming that it is determined that the mobile terminal 90 has not yet received the transmitter signal this time, the determination in step S109 is NO, and the process returns to step S104.

If the determination in step S109 becomes YES as a result of repeating steps S104 to S109, the mobile terminal 90 measures the distance between the mobile terminal 90 and the transmitter 30 based on the received transmitter signal in step S110. and determines whether or not the measured value is smaller than the effective reception radius (reception range).

Assuming that it is determined that the portable terminal 90 does not effectively receive the transmitter 30 this time, the determination in step S110 is NO, and the process returns to step S104.

If the determination in step S110 becomes YES as a result of repeating steps S104 to S110, the portable terminal 90 demodulates the received transmitter signal in step S111, and the demodulated transmitter signal represents decode the transmitter ID, thereby identifying the target.

The identified target should match the target identified in step S106. If there is a mismatch, the application terminates immediately because some anomaly may have occurred.

If no such abnormality occurs, the mobile terminal 90 determines that the mobile terminal 90 has captured the target in step S112, and displays the fact of the capture on the screen in step S113. do. After that, in step S114, the portable terminal 90 transmits the fact of the capture to the management server 50 together with the current transmitter ID (or target ID) and the player's user ID.

On the other hand, in step S204, the management server 50 determines a privilege to be given to the player as compensation for the capture. The memory 162 stores a correspondence relationship between the conditions and benefits achieved during the current pursuit game as a table. In this step S204, the management server 50 determines a privilege corresponding to the condition that the current player has achieved during the current chase game according to the correspondence relationship.

Subsequently, in step S205, the management server 50 stores the determined privilege in the memory 162 in association with the player. Thereafter, the management server 50 transmits data representing the determined benefit to the portable terminal 90 in step S206.

In one example, in this step S206, the management server 50 further transmits the advertisement information assigned to the target to the mobile terminal 90 by unicast. The advertisement information is pre-stored in memory 162 in association with the transmitter ID or target ID. As a result, in this example, the player obtains the privilege and the advertisement information assigned to the current target.

On the other hand, in step S115, the portable terminal 90 receives the data representing the privilege from the management server 50 together with the data representing the advertisement information, thereby letting the player know that the privilege has been obtained. Subsequently, in step S116, the mobile terminal 90 displays the obtained privilege on the screen together with or separately from the advertisement information received from the management server 50. FIG.

Subsequently, the portable terminal 90 transmits a logout request for requesting logout from the management server 50 to the management server 50 in step S117.

In response, the management server 50 receives the logout request in step S207. Subsequently, in step S208, the management server 50 transmits to the mobile terminal 90 an acknowledgment signal ACK indicating that reception of the logout request has been completed normally.

In response, the mobile terminal 90 receives the acknowledgment signal ACK from the management server 50 in step S118.

In this embodiment, the GPS positioning unit 28 mounted on the target continuously transmits the GPS positioning signal (first position information signal) in a broadcast manner, while the transmitter 30 mounted on the same target is the transmitter. A signal (second location information signal) is continuously transmitted in a broadcast manner.

For the mobile terminal 90, both the GPS positioning signal and the transmitter signal are common in that they are signals (positional information signals) that assist in guiding the player to the target.

However, in this embodiment, the GPS positioning signal is used as a signal for the mobile terminal 90 to continuously detect temporal changes in the distance between the player and the target, whereas the transmitter signal is , the mobile terminal 90 is used as a signal for detecting a temporal change in the distance between the player and the target in stages (for example, whether it is within the reception range) and with higher accuracy than the GPS positioning signal. .

In this sense, in the present embodiment, unlike the GPS positioning unit 28 mounted on the same target, the transmitter 30 mounted on the target outputs signals according to whether or not it is in proximity to the player. It is designed to function as a proximity switch with a changing signal.

Some of the embodiments described above can be implemented with various changes added. , or conversely, the mobile terminal 90 can be improved to perform at least part of the data processing performed by the management server 50 .

Further, in some of the above-described embodiments, when the distance between the player and the target measured by the mobile terminal 90 becomes equal to or less than the reference value based on the signal from the transmitter 30 mounted on the target. , the mobile terminal 90 determines that the player has actually acquired the target (ie, physically, in real space).

By contrast, in another example, the mobile terminal 90 has a reader (eg, an image reader) that reads data, while the target has data readable by the reader (eg, a one-dimensional barcode). , a two-dimensional barcode (such as a QR code®) at a location accessible by its reader.

In this case, the player holds the reader of the portable terminal 90 over (approaches the data so as to face the data) or touches the data attached to the target, thereby , allowing the reader to read the data.

At this time, when the portable terminal 90 determines that the reader has successfully read the data, it determines that the player has captured the target.

In this example, it is possible to employ a mode in which the data does not have a portion representing the ID of the target to which the data is assigned, or a mode in which it does.

In the latter mode, for example, when the portable terminal 90 reads the data, it identifies the ID of the target to which the data is attached, and compares the identification result with the identification result of step 105 shown in FIG. It is possible to Only when the collation is successful, the mobile terminal 90 determines that the player has captured the target.

By the way, in some of the embodiments described above, a rental cycle lent to a borrower is used as an example of a target.

In general, rental bicycles are basically used in places where there are more passers-by than other means of transportation such as automobiles and motorcycles (an example of a moving object), at a slower speed, and at a position closer to the passers-by. likely to move.

This possibility is based on the possibility that the number of passers-by who look at a rental cycle when one rental cycle moves per unit time is greater than in the case of other means of transportation, and the possibility that the rental cycle Each passerby sees the advertising signboard (advertising media, advertising information, etc.) attached to the vehicle more visually clearly and for a longer period of time than in the case of other means of transportation, and as a result, it is easy to remember the advertising signboard accurately. invites the possibility of

Therefore, it can be seen that the rental cycle can provide advertising information directly to potential consumers, and therefore has a better advertising effect than other means of transportation.

In addition, although rental cycles are sometimes operated by private companies, they may also be operated by public bodies (for example, city halls, etc.). In the latter case, the operator usually seeks to cover the operating costs of the rental cycle through the rental fees paid by the lessee of the rental cycle. However, as long as the rental is for the public interest, the rental fee cannot be set so high. Therefore, the operating body needs to compensate for the costs that cannot be covered by the revenue from the rental fees alone, out of the total operating costs, with other financial resources such as taxes.

In this case, for example, the operating body recruits sponsors for the rental cycle from private companies, etc., and asks the sponsors who have applied to provide funds. A business model is proposed that grants the right to advertise the sponsor's goods and services.

Also, rental cycles, like rental cars, are the property of the entity that operates them, not the property of an individual. Therefore, the operating entity can freely select or replace the advertising signboard to be attached to each rental cycle only for the convenience of the operating entity regardless of circumstances such as the borrower's preference of the rental cycle. As a result, in the case of rental cycles, it is easier to obtain a variety of sponsors than privately owned targets.

In short, when a rental cycle is selected as a target, it is easier to improve the economic efficiency of the rental cycle operation than when other means of transportation are selected.

However, in order to practice the present invention, the target may select other rental moving objects such as a rental car in addition to rental bicycles, and may select other moving objects not intended for rental. You can choose any moving object.

In addition, other objects that exist in nature and that move (eg, humans themselves, animals, floating objects, flowing objects, etc.) may be selected as other targets for implementing the present invention.

In this embodiment, when the player catches the target, a privilege (first privilege) is given to the player in return. At this time, the lessee (driver) of the rental cycle 12, which is the caught target, may also be given a privilege (second privilege) as compensation for being caught.

Specifically, for example, when the player catches the target, the portable terminal 90 transmits information including the bicycle ID of the rental cycle 12 caught by the player to the management server 50 .

Upon receiving the information, the management server 50 determines the relationship between the bicycle ID and the user ID unique to the lessee of the rental cycle 12 or the destination of the lessee's portable terminal 90 (eg, telephone number, email address, etc.). Then, according to what is stored in advance in the memory 162, the portable terminal 90 of the current borrower corresponding to the bicycle ID received this time is searched.

Further, the management server 50 transmits information indicating that a predetermined privilege has been granted to the borrower by unicast to the retrieved portable terminal 90 .

In this chasing game, if the rental cycle 12 is captured by the player, a benefit is given to the borrower of the rental cycle 12 in return, so that the borrower is also encouraged to actively participate in the chasing game.

Furthermore, in this example, of course, the borrower is notified in advance that there is a possibility that the borrower will be tracked by the player in this tracking game, and that if caught by the player, the borrower will be rewarded. It will be.

By the way, the chasing game system 10 described above is a combination of the game element of the chasing game and the advertising element of providing advertising information directly to potential consumers. With emphasis, this chase game system 10 can be re-captured as an advertising system 10 .

Specifically, this advertising system 10 is a moving object (not only an industrial product but also an object that exists in the natural world, such as a human being or an animal) driven by a driver regardless of whether the driver is an advertiser. Good) is used as a source of visual advertisement information to advertise to a plurality of unspecified passersby in the vicinity of the moving object.

Here, an example of the "moving object" is the aforementioned rental cycle 12, and an example of the "unspecified plurality of passers-by" is the aforementioned plurality of players.

In this advertisement system 10, an advertisement display device for visually displaying the advertisement information on the moving object, a moving object positioning unit for measuring the current position of the moving object from time to time, and a and a transmission unit that broadcasts moving object position information in real time to a plurality of mobile terminals.

Here, an example of the "advertisement display device" is the above-mentioned advertisement display device 32, and an example of the "moving object positioning unit" is the GPS receiver 42 of the above-mentioned GPS positioning unit 28. , an example of a "transmitter" is the communicator 46 described above.

In the advertising system 10, each passerby's portable terminal 90 further includes a receiving unit for receiving the moving object position information, and a passerby positioning unit for measuring the current position of the portable terminal 90 as the passerby's current position. a display unit for displaying the measured passerby current position and the moving object current position based on the received moving object position information on the screen of the mobile terminal 90; A detection unit for detecting is mounted.

Here, an example of the "receiving unit" is the aforementioned receiving unit 138, an example of the "passerby positioning unit" is the aforementioned GPS receiver 152, and an example of the "display unit" is An example of the display unit 136 described above and an example of the “detection unit” is a portion of the portable terminal 90 that executes steps S109 to S112 in FIG.

Further, in this advertising system 10, when the capture is detected, the passerby using each mobile terminal 90 that has captured the moving object is given a predetermined privilege. The awarding of the privilege is performed, for example, by the portion of the management server 50 that performs steps S204-206 in FIG.

This advertising system 10 is further provided with an advertising information transmission section installed in the management server 50 capable of communicating with the mobile terminal 90 of each passerby. When the moving object is captured by one of the mobile terminals 90, the advertisement information transmission unit directly transmits the advertisement information and/or data representing another advertisement information to the mobile terminal 90 by unicast. configured to transmit.

As described above, several embodiments of the present invention have been described in detail based on the drawings, but these are examples, and based on the knowledge of those skilled in the art, including the aspects described in the above [Summary of the Invention] column, It is possible to carry out the present invention in other forms with various modifications and improvements.

Claims (7)

An advertising system that uses a moving object that moves in a physical space as a source of advertising information to advertise to a plurality of unspecified passers-by in the vicinity of the moving object,
on the moving object,
Indiscriminately distributing first advertisement information of the same content to a plurality of unspecified passers-by located near the moving object regardless of whether or not the passerby has captured the moving object with his or her mobile terminal. a device for providing indiscriminate advertisements to
a moving object positioning unit that measures the current position of the moving object from moment to moment;
a transmission unit for transmitting moving object position information representing the measured current position of the moving object to each passerby's mobile terminal in real time;
Using a short-range wireless communication method , each passerby's portable terminal captures the moving object so that each passerby can see the moving object because the distance from the moving object is equal to or less than a reference value. Enable each passerby's mobile terminal to detect or , by an identification data reading scheme, each passerby's mobile terminal to hold or contact said moving object with said moving object. capture detectable means for enabling each passerby's mobile terminal to detect that a person has visually captured said moving object ;
The advertising system includes a management server installed in a management center and capable of communicating with each passerby's mobile terminal by a remote communication method,
to each passerby's mobile device,
a receiving unit that receives the moving object position information;
a passerby positioning unit that measures the current position of the mobile terminal as the current position of the passerby;
a display unit for displaying the measured passerby current position and the moving object current position based on the received moving object position information on the screen of the mobile terminal;
a detection unit that detects that the mobile terminal has captured the moving object in cooperation with the means for enabling capture detection of the moving object;
a transmission unit for transmitting data representing the fact of the capture to the management server;
When the management server receives the data representing the fact of the capture from the transmitting unit of the mobile terminal, the management server sends a second advertisement including content not included in the first advertisement information to the mobile terminal that has captured the moving object. An advertisement system including a direct advertisement providing device that directly transmits data representing information without going through the moving object. the capture detectable means includes a transmitter mounted on the moving object;
The mobile terminal further includes an ID acquisition unit that acquires a transmitter ID from the signal received from the transmitter,
2. The advertising system according to claim 1, wherein the transmission unit of the mobile terminal transmits data representing the fact of the capture together with the acquired transmitter ID to the management server. The direct advertisement providing device of the management server transmits, to the mobile terminal, data representing the second advertisement information having content corresponding to the transmitter ID received from the transmission unit of the mobile terminal. 3. The advertising system of claim 2, comprising a section. An advertising system that uses a moving object that moves in a physical space as a source of advertising information to advertise to a plurality of unspecified passers-by in the vicinity of the moving object,
on the moving object,
A plurality of unspecified passers-by who are located near the moving object are provided with the same first advertisement information by using their own mobile terminals to point the moving object to the moving object because the distance from the moving object is less than a reference value. an indiscriminate advertisement providing device for indiscriminately providing advertisements regardless of whether the moving object is a passerby who has visibly captured the moving object;
a moving object positioning unit that measures the current position of the moving object from moment to moment;
a transmission unit for transmitting moving object position information representing the measured current position of the moving object to each passerby's mobile terminal in real time,
The advertising system includes a management server installed in a management center and capable of communicating with each passerby's mobile terminal by a remote communication method,
to each passerby's mobile device,
a receiving unit that receives the moving object position information;
a passerby positioning unit that measures the current position of the mobile terminal as the current position of the passerby;
a display unit for displaying the measured passerby current position and the moving object current position based on the received moving object position information on the screen of the mobile terminal;
Based on the current position of the mobile terminal measured by the passerby positioning unit and the current position of the moving object based on the received moving object position information, the mobile terminal determines the moving object based on the distance from the moving object. a detection unit for detecting that each passerby has visibly captured said moving object because it is less than or equal to a value ;
a transmission unit for transmitting data representing the fact of the capture to the management server;
When the management server receives the data representing the fact of the capture from the transmitting unit of the mobile terminal, the management server sends a second advertisement including content not included in the first advertisement information to the mobile terminal that has captured the moving object. An advertisement system including a direct advertisement providing device that directly transmits data representing information without going through the moving object. A program for causing a computer to function as the mobile terminal according to any one of claims 1 to 4. A program for causing a computer to function as the management server according to any one of claims 1 to 4. 7. A recording medium on which the program according to claim 5 or 6 is computer-readable.

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