JP7081807B2 - Browsing status analysis device, browsing status analysis method and browsing status analysis program - Google Patents

Description

The present invention relates to a browsing status analysis device, a browsing status analysis method, and a browsing status analysis program.

In recent years, it has become common practice to sell products and services, place advertisements, and provide useful information to users on web pages. If the content of a web page is appealing and valuable to the user, the user may browse the content with interest, for example, to purchase a product or service, get the information they need, or place an advertisement. Or use.

Web page managers can earn money, for example, by selling products or using advertisements, by attracting more interested users to a web page. Also, in recent years, the number of users who use search engines to search web pages that can achieve their goals has increased rapidly. In such a search engine, web pages are evaluated and ranked from various viewpoints such as the number of accesses and staying time, and the display order of each web page in the search results is determined. In addition, some search engines in recent years determine the display order of search results by considering whether or not the content of the web page is enriched and whether or not the user can achieve the purpose by the web page. There is also something to do.

Due to the above circumstances, the web page administrator wants to know the access status of the web page by the user. In response to such a request, a technique for evaluating the access status of a web page has also been proposed (see, for example, Patent Document 1).

Japanese Unexamined Patent Publication No. 2016-167168

However, in the technique described in Patent Document 1, although the inflow and withdrawal to the web page, the staying time of the web page, and the like are taken into consideration, the movement of the user in the web page is not taken into consideration at all. Therefore, the web page administrator can understand what part of the page the user is interested in and peruse, and what part of the page the user is not interested in. Can not. Therefore, the web page administrator cannot specify which part of the page should be improved in order to make the page attractive and fulfilling to the user.

The present invention has been made in view of the above circumstances, and provides a browsing status analysis device, a browsing status analysis method, and a browsing status analysis program for easily and accurately grasping the browsing status of a page by a user. With the goal.

The above object is achieved by the following means.

The browsing status analysis device displays a part of the page as a display portion on the display unit, moves the display portion in a predetermined viewing direction, and analyzes the browsing status of the page that can be browsed. The browsing status analysis device has an acquisition unit, a calculation unit, and an output unit. The acquisition unit acquires information about the display location on the page at predetermined time intervals. The calculation unit calculates the user's browsing time at each location on the page based on the information regarding the display location acquired by the acquisition unit. The output unit outputs the browsing time at each part of the page calculated by the calculation unit as the page browsing status in association with each part of the page.

The browsing status analysis method analyzes the browsing status of a page that can be browsed by displaying a part of the page as a display portion on the display unit and moving the display portion in a predetermined viewing direction. The browsing status analysis method includes an acquisition step, a calculation step, and an output step. The acquisition step acquires information about the display location on the page at predetermined time intervals. The calculation step calculates the user's browsing time at each part of the page based on the information about the display part acquired in the acquisition step. The output step outputs the browsing time at each part of the page calculated in the calculation step as the page browsing status in association with each part of the page.

The browsing status analysis program displays a part of the page as a display location on the display unit, and the user moves the display location in a predetermined viewing direction to analyze the browsing status of the page that can be browsed. , Used to force a computer to perform processing, including calculation and output steps. The acquisition step acquires information about the display location on the page at predetermined time intervals. The calculation step calculates the user's browsing time at each part of the page based on the information about the display part acquired in the acquisition step. The output step outputs the browsing time at each part of the page calculated in the calculation step as the page browsing status in association with each part of the page.

According to the browsing situation analysis device of the present invention, information on the display location on the page is acquired at predetermined time intervals, and the user's browsing time at each location on the page is calculated based on the acquired information on the display location. The calculated browsing time at each part of the page is associated with each part of the page and output as the page browsing status. As a result, the browsing time of each part of the page by the user is visualized, so that the web page administrator can easily and accurately grasp the browsing status of which part of the page the user is interested in. Therefore, the administrator of the web page can identify which part of the page should be improved and take measures, and can more easily create a page that is more attractive to the user.

It is a figure which shows the schematic structure of the page providing system to which the browsing situation analysis apparatus which concerns on one Embodiment of this invention is applied. It is a figure which shows the example of the page provided by a page server and displayed on a user terminal. It is a block diagram which shows the schematic structure of a user terminal. It is a block diagram which shows the schematic structure of a page server. It is a block diagram which shows the schematic structure of the browsing situation analysis apparatus. It is a block diagram which shows the schematic structure of a page manager terminal. It is a figure which shows an example of the information stored in a browsing situation analysis apparatus. It is a flowchart which shows the procedure of the process executed by the browsing situation analysis apparatus which concerns on 1st Embodiment. It is a figure which shows the output example of the browsing state of a page provided by a browsing situation analysis apparatus and is displayed on a page administrator terminal. It is a figure which shows the other output example of the browsing status of the page provided by the browsing status analysis device and displayed on the page administrator terminal. It is a figure which shows the other output example of the browsing status of the page provided by the browsing status analysis device and displayed on the page administrator terminal. It is a flowchart which shows the procedure of the process executed by the browsing situation analysis apparatus which concerns on 2nd Embodiment. It is a figure which shows the output example of the browsing status of the transition destination page provided by the browsing status analysis device and displayed on the page administrator terminal.

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings. In the description of the drawings, the same elements are designated by the same reference numerals, and duplicate description will be omitted. In addition, the dimensional ratios in the drawings are exaggerated for convenience of explanation and may differ from the actual ratios.

<First Embodiment>
<Configuration of page provision system>
FIG. 1 is a diagram showing a schematic configuration of a page providing system to which a browsing status analysis device according to an embodiment of the present invention is applied. FIG. 2 is a diagram showing an example of a page provided by a page server and displayed on a user terminal.

The page providing system of the first embodiment is provided, for example, to provide a web page or the like accessed by a user using a mobile terminal such as a smartphone or various PCs (Personal Computer), and to analyze a browsing situation by the user.

As shown in FIG. 1, the page providing system includes a user terminal 100, a page server 200, a browsing status analysis device 300, and a page administrator terminal 400, and each configuration is configured to be able to communicate with each other through a network.

The user terminal 100 is a mobile terminal such as a smartphone or tablet PC used by the user, or an information terminal such as a notebook PC or a desktop PC.

The page server 200 is a server that stores and distributes contents such as pages of a website that provides various information. The page server 200 provides, for example, a page of a website that can be viewed by the user terminal 100. As shown in FIG. 2, a part of the page 500 provided by the page server 200 is displayed on the operation display unit of the user terminal 100 as a display location. By operating the user terminal 100, the user can move the display portion of the page 500 in a predetermined viewing direction and browse the entire page 500.

The browsing status analysis device 300 acquires access information from the user terminal 100 to the page 500 provided by the page server 200 and analyzes the browsing status of the page 500 by the user. The browsing status analysis device 300 outputs the analysis result as the browsing status, and transmits the analysis result to the page administrator terminal 400, for example, in response to a request. The browsing status analysis device 300 is configured as, for example, a server.

The page administrator terminal 400 is a mobile terminal such as a smartphone or tablet PC, or an information terminal such as a notebook PC or a desktop PC, and is used by a page administrator who creates and manages pages stored in the page server 200. The page administrator terminal 400 acquires the browsing status of the page 500 from the browsing status analysis device 300 based on, for example, an instruction of the page administrator, and displays or prints the acquired browsing status so that the page administrator can check it. Or something.

Hereinafter, each configuration will be described in detail.

<User terminal 100>
FIG. 3 is a block diagram showing a schematic configuration of a user terminal.

As shown in FIG. 3, the user terminal 100 includes a CPU (Central Processing Unit) 110, a ROM (Read Only Memory) 120, a RAM (Random Access Memory) 130, a storage 140, a communication interface 150, and an operation display unit 160. Each configuration is communicably connected to each other via a bus 170.

The CPU 110 controls each of the above configurations and performs various arithmetic processes according to the programs recorded in the ROM 120 and the storage 140.

The ROM 120 stores various programs and various data.

The RAM 130 temporarily stores programs and data as a work area.

The storage 140 stores various programs including an operating system and various data. For example, the storage 140 has an application installed to access the page server 200 via the network. Further, the storage 140 may display the page 500 provided by the page server 200, send an instruction for scrolling the page 500 to the page server 200, an instruction for transitioning to another page, or the like. An application for scrolling is also installed.

The communication interface 150 is an interface for communicating with an external device such as a page server 200, and for example, a standard such as 3G or 4G for mobile phone communication or a standard such as Wi-Fi (registered trademark) is used.

The operation display unit 160 is, for example, a touch panel type display, displays various information such as the page 500 provided by the page server 200, and receives various instructions and inputs from the user.

<Page server 200>
FIG. 4 is a block diagram showing a schematic configuration of a page server.

As shown in FIG. 4, the page server 200 includes a CPU 210, a ROM 220, a RAM 230, a storage 240, a communication interface 250, an operation unit 260, and a display unit 270. Each configuration is communicably connected to each other via bus 280. Since the CPU 210, ROM 220 and RAM 230 have the same functions as the CPU 110, ROM 120 and RAM 130 of the user terminal 100, the description thereof will be omitted in order to avoid duplication of description.

The storage 240 stores various programs including an operating system and various data. A program for distributing a page of a site that provides various information on the Internet or the like is installed in the storage 240.

The communication interface 250 is an interface for communicating with other devices, and for example, standards such as Ethernet (registered trademark), FDDI, and Wi-Fi (registered trademark) are used.

The operation unit 260 includes a pointing device such as a mouse and a keyboard, and is used for performing various inputs.

The display unit 270 is, for example, a liquid crystal display and displays various information.

<Browsing status analysis device 300>
FIG. 4 is a block diagram showing a schematic configuration of a browsing status analysis device.

As shown in FIG. 4, the browsing status analysis device 300 includes a CPU 310, a ROM 320, a RAM 330, a storage 340, a communication interface 350, an operation unit 360, and a display unit 370. Each configuration is communicably connected to each other via bus 380. The ROM 320, RAM 330, communication interface 350, operation unit 360, and display unit 370 have the same functions as the ROM 220, RAM 230, communication interface 250, operation unit 260, and display unit 270 of the page server 200. The explanation is omitted for the avoidance.

The CPU 310 controls each of the above configurations and performs various arithmetic processes according to the programs recorded in the ROM 320 and the storage 340. The CPU 310 functions as an acquisition unit, a calculation unit, and an output unit.

The storage 340 stores various programs including an operating system and various data. An application for acquiring access information to the page 500 by the user terminal 100 and analyzing and outputting the browsing status of the page 500 by the user based on the acquired access information is installed in the storage 340. The access information includes the display location of the page 500 for each hour by the user terminal 100, the access route to the page 500 (which page was accessed via), the transition destination from the page 500, and each display location of the page 500. Information about the withdrawal rate from page 500 and the like is acquired. The storage 440 stores the acquired access information and information indicating the analysis result of the access information. The storage 340 constitutes a storage unit. The details of the information stored in the storage 340 will be described later.

<Page administrator terminal 400>
FIG. 6 is a block diagram showing a schematic configuration of a page administrator terminal.

As shown in FIG. 6, the page manager terminal 400 has a CPU 410, a ROM 420, a RAM 430, a storage 440, a communication interface 450, an operation unit 460, and a display unit 470. Each configuration is communicably connected to each other via bus 480. The CPU 410, ROM 420, RAM 430, storage 440, communication interface 450, operation unit 460 and display unit 470 have the same functions as the CPU 210, ROM 220, RAM 230, communication interface 250, operation unit 260 and display unit 270 of the page server 200. Therefore, the description is omitted in order to avoid duplication of the description.

The storage 440 stores various programs including an operating system and various data. The storage 440 stores a program that receives an instruction from the page administrator and acquires and displays the browsing status of the page 500 from the browsing status analysis device 300.

FIG. 7 is a diagram showing an example of information stored in the browsing status analysis device.

As shown in FIG. 7, the storage 340 of the browsing status analysis device 300 contains information such as a display location, a first browsing time, a second browsing time, ..., an nth browsing time, a withdrawal rate, an arrival number, and an arrival time. Associated and remembered.

The display location is information indicating a display location which is a portion of the page 500 displayed on the user terminal 100. For example, in the case of a page scrolled up and down for browsing, the coordinate information at the top of the display locations is displayed. Is used. The coordinate information is, for example, coordinate information on a coordinate axis extending downward, which is the viewing direction of the page 500, starting from the top of the page 500. As the unit of the coordinate information, a pixel may be used, or another unit in which the pixel is converted may be used. Further, as a display location, a range having a predetermined width such as 0 to 10 pixels may be used.

In the first browsing time, each part of the page 500 is displayed after the page 500 is displayed on the operation display unit 160 of the user terminal 100 and before the display part of the page 500 is moved in the direction opposite to the viewing direction. It is the cumulative value of the time displayed on the operation display unit 160 as a place.

The second browsing time is the cumulative value of the time when each part of the page 500 is displayed as a display part on the operation display unit 160 after the display part of the page 500 is moved once in the direction opposite to the viewing direction. be.

Similarly, the n + 1 browsing time is the time when each part of the page 500 is displayed on the operation display unit 160 as a display part after the display part of the page 500 is moved n times in the direction opposite to the viewing direction. be.

The withdrawal rate is information indicating the rate at which the user terminal 100 withdraws from the page 500 at each location of the page 500. Withdrawal from the page 500 means, for example, the user terminal 100 terminates browsing of the page 500 by transitioning from the page 500 to another page, terminating the web browser application, or the like.

The number of arrivals is the number of arrival users, that is, the number of users who have reached each part of the page 500, that is, the number of users who have displayed each part of the page 500 on the user terminal 100.

The arrival time is an average value of the time required for each user terminal 100 to reach each part of the page 500, that is, to display each part after accessing the page 500.

Further, in the storage 340, in addition to the above information regarding the page 500, the above information regarding the transition destination page (transition source content), which is the page to which the user has transitioned from the page 500, is also stored. Further, the storage 340 also stores the above-mentioned information regarding the transition source page in which the user transitions to the page 500 via the page. In addition to the above information, the storage 340 may store various information used for analyzing the access status, such as the number of views of the page 500 and the number of browsing users.

It should be noted that each configuration of the page providing system may include components other than the above components, or may not include a part of the above components.

<Overview of processing in the page providing system>
FIG. 8 is a flowchart showing a procedure of processing executed in the browsing status analysis device according to the first embodiment. FIG. 9 is a diagram showing an output example of a browsing status of a page provided by a browsing status analysis device and displayed on a page administrator terminal. The process shown in the flowchart of FIG. 8 is stored as a program in the storage 340 of the browsing status analysis device 300, and is executed by the CPU 310 controlling each unit. In this process, for example, when the user operates the user terminal 100 to access the page 500 provided by the page server 200 via the network, the browsing status analysis device 300 analyzes the browsing status of the page 500 by the user. Will be executed.

First, the browsing status analysis device 300 acquires information regarding the display location of the page 500 (step S101). For example, the browsing status analysis device 300 acquires coordinate information indicating a display location of the page 500 on the user terminal 100 at a predetermined time interval such as every second.

Subsequently, the browsing status analysis device 300 determines whether or not the instruction to output the browsing status has been received (step S102).

When the instruction to output the browsing status is not received (step S102: NO), the browsing status analysis device 300 repeats the acquisition process of step S101.

When the instruction to output the browsing status is received (step S102: YES), the browsing status analysis device 300 calculates various browsing times, withdrawal rates, number of arrivals, arrival times, etc. from the information acquired in step S101. (Step S103). The various browsing times are information such as the first browsing time, the second browsing time, ..., The n + 1 browsing time, etc. at each part of the page 500. The number of arrivals is the number of users who have reached each part of the page 500. The arrival time is the time taken for each user to reach each part of the page 500.

Subsequently, the browsing status analysis device 300 visualizes and outputs the browsing status of the page 500 in association with each location of the page 500 based on the information calculated in step S103 (step S104). For example, the browsing status analysis device 300 visualizes and outputs the browsing status of the page 500 in association with each part of the page 500 by generating a screen as shown in FIG. The screen generated by the browsing status analysis device 300 is transmitted to the page administrator terminal 400 based on, for example, a request from the page administrator via the page administrator terminal 400, and is transmitted to the display unit 470 of the page administrator terminal 400. Is displayed in.

In the example shown in FIG. 9, the first browsing time, the second browsing time, and the third browsing time in each place are output as the page browsing status in association with each place of the page 500.

In the example shown in FIG. 9, the first to third browsing times at the top of the page 500, that is, the top of the page 500 is acquired when the top of the operation display unit 160 of the user terminal 100 is displayed. The first to third browsing times are displayed at a position about one-fourth to one-third of the length in the browsing direction (vertical direction) of the operation display unit 160 of the user terminal 100. The first to third browsing times at each place other than the top of the page 500 are also displayed by shifting to the lower position in the same manner as described above. This is 1/4 to 3 of the vertical length of the operation display unit 160 from the top of the operation display unit 160 when the user browses the page 500 using the user terminal 100 as shown in FIG. This is because the content displayed at a position about one-third lower is often viewed. If the shape of the user terminal 100 or the operation display unit 160 is different and the position in the operation display unit 160 that the user browses is different from the above, the first to third browsing times are adjusted according to the position that the user browses. The position where is displayed may be adjusted as appropriate.

Further, in the example shown in FIG. 9, an object (horizontal bar graph) having a size (length) corresponding to each length of the first browsing time, the second browsing time, and the third browsing time at each location of the page 500 is Each is distinguished and displayed in association with each part of the page 500. In the example of FIG. 9, the first to third browsing times are displayed, but the present invention is not limited to this, and the first to n + 1 browsing times may be appropriately displayed based on the instructions of the page administrator or the like. can.

Further, in the example shown in FIG. 9, each of the first to third browsing times at each location of the page 500 is output as a bar-shaped object extending in the horizontal direction which is the crossing direction in which the page 500 is browsed. ing.

Further, in the example shown in FIG. 9, the start points of the plurality of rod-shaped objects indicating the first to third viewing times at each location are output so as to be different in the horizontal direction which is the crossing direction.

Further, in the example shown in FIG. 9, in each place of the page 500, the position in the crossing direction (horizontal direction) of the start points of the plurality of rod-shaped objects indicating each of the first to third viewing times in each place is at each place. It is output so that they match. The position of the start point of the plurality of rod-shaped objects is not limited to the above example, and a plurality of rod-shaped objects indicating each of the first to third viewing times can be displayed from the first viewing time at each location on the page 500. In order, they may be output side by side in the crossing direction (horizontal direction) so as to be continuous and not overlap with each other.

In the example shown in FIG. 9, each of the first to third viewing times is represented by a rod-shaped object, but the form of the object is not limited to this, and is linear, rectangular, strip-shaped, circular, or It may be represented by a polygonal figure or a set of a plurality of figures. For example, when an object is represented by a set of a plurality of figures, the length of browsing time may be represented in association with the number of figures.

Further, the mode in which the browsing status analysis device 300 visualizes and outputs the browsing status in the process of step S104 is not limited to the above example, and for example, the browsing status analysis device 300 generates a screen as shown in FIG. You may.

FIG. 10 is a diagram showing another output example of the browsing status of the page provided by the browsing status analysis device and displayed on the page administrator terminal.

In the example shown in FIG. 10, unlike the example of FIG. 9, the band-shaped objects indicating each of the first to third browsing times are continuous from the first browsing time and do not overlap each other in the crossing direction ( It is output side by side in the horizontal direction). Further, in the example shown in FIG. 10, at each position of the page 500 adjacent in the vertical direction which is the viewing direction, the start points of a plurality of objects indicating each of the first to third viewing times are connected to each other, and the page 500 is connected. A strip (layered or curved graph) showing the transition (increase / decrease) of the first to third browsing times in the entire page 500 by connecting a plurality of objects indicating each of the first to third browsing times in each place. It is output as an object of.

Further, the browsing status analysis device 300 may generate a screen as shown in FIG. 11 as the browsing status of the page 500 in the process of step S104.

FIG. 11 is a diagram showing another output example of the browsing status of the page provided by the browsing status analysis device and displayed on the page administrator terminal.

In the example shown in FIG. 11, the arrival rate, the withdrawal rate, and the arrival time at each location on the page 500 are displayed in association with each location.

The vertical axis of the graph shown in FIG. 11 shows each part in the page 500 by a ratio of 0% at the top of the page 500 and 100% at the bottom of the page 500.

Further, the horizontal axis (horizontal axis of the bar graph) shown at the upper part of the graph shown in FIG. 11 indicates the arrival rate at each position on the page 500. The arrival rate is the ratio of the number of users who have reached each part of the page 500 to the number of users who have visited the page 500. For example, in the example shown in FIG. 11, about 80% of the users who visit the page 500 reach the position of 5% from the top of the page 500, but reach the position of 100% at the bottom. It can be understood that the number of users is about 10%.

Further, the horizontal axis (horizontal axis of the line graph) described at the bottom of the graph shown in FIG. 11 shows the average value of the user's arrival time at each location on the page 500. For example, in the example shown in FIG. 11, it can be seen that the page 500 is browsed from the top to the bottom in about 180 seconds on average. Since the arrival time extends in proportion to the length of the page from the top of the page 500 to about 60%, it can be seen that the page is browsed over a certain period of time. It can be seen that the arrival time does not increase so much in the parts around 60% to 90%, and the parts are browsed in a short time. It can be seen that the arrival time is increasing from 90% to the bottom, and it is browsed over time.

Further, the color density of the bar graph (graph showing the arrival rate by length) shown in FIG. 11 indicates the user withdrawal rate at each position on the page 50. In the example shown in FIG. 11, it is shown that the withdrawal rate of the user is high in the dark part of the bar graph and the withdrawal rate of the user is low in the light part of the bar graph. In the example of FIG. 11, it can be seen that the withdrawal rate is the highest at 4.5% or more at the position around 5% from the top of the page 500. The area from the top to 50% is relatively high, 3.0 to less than 4.5% or 1.5 to 3.0%, and the area from 50% to 95% is 1.5 to 3.0%. It is relatively low, less than or less than 1.5%. At the bottom, the withdrawal rate is relatively high, less than 3.0-4.5%.

As described above, according to the browsing status analysis device 300 of the present embodiment, information on the display location on the page 500 is acquired at a predetermined time interval, and each location on the page 500 is based on the acquired information on the display location. The browsing time of the user is calculated, and the calculated browsing time at each part of the page 500 is associated with each part of the page 500 and output as the browsing status of the page 500. As a result, the browsing time at each part of the page 500 by the user is visualized, so that the page administrator can easily and accurately grasp the browsing status of which part of the page 500 the user is interested in and perusing. Therefore, the page administrator can identify which part of the page 500 should be improved and take measures, and can more easily create a page that is more attractive to the user.

Further, the browsing status analysis device 300 browses the page 500 while the user moves the display portion of the page 500 displayed on the operation display unit 160 in a predetermined browsing direction, and then browses the page 500 in the opposite direction to the predetermined browsing direction. When moving in the opposite direction, which is the direction of The time is set as the second browsing time, and each is calculated separately. Then, the browsing status analysis device 300 distinguishes the objects having the sizes corresponding to the lengths of the first browsing time and the second browsing time in each place as the browsing status of the page 500, and puts them in each place of the page 500. Associate and output. As a result, it is possible to visualize and show the part where the user has purposely returned the page being browsed in the predetermined viewing direction and read it again, that is, the part read carefully by the user. As a result, the page administrator can more clearly grasp the browsing status of the page 500 by the user, and can utilize it for creating an attractive page.

Further, the browsing status analysis device 300 calculates the browsing time at each location based on the display location acquired after the user moves the display location n times (n is an integer of 1 or more) in the reverse direction as the n + 1 browsing time. do. Then, the browsing status analysis device 300 distinguishes objects having sizes corresponding to the respective lengths of the first browsing time to the n + 1 browsing time at each location as the browsing status of the page 500, and distinguishes each of the pages 500 from each other. Output in association with the location. This makes it possible to more effectively visualize and show the part where the user scrolls the page many times and rereads it, that is, the part where the user has read it carefully. As a result, the page administrator can more appropriately grasp the browsing status of the page 500 by the user, and can utilize it for creating an attractive page.

Further, the browsing status analysis device 300 sets each of the first browsing time to the n + 1 browsing time at each location as the browsing status of the page 500 as an object extending in the crossing direction intersecting the browsing direction of the page 500. While distinguishing, it is output in association with each part of the page 500. As a result, the first to n + 1 browsing times at each location on the page 500 are visualized so that they can be listed and intuitively grasped. Therefore, the page administrator can easily and appropriately grasp the perusal level of each part of the page 500 by the user.

Further, the browsing status analysis device 300 outputs the browsing status of the page 500 so that the start points of the plurality of objects indicating each of the first browsing time to the n + 1th browsing time are different in the crossing direction. As a result, the page administrator can separately grasp the first to n + 1 browsing times at each location of the page 500. Therefore, the page administrator can grasp the perusal degree of each part of the page 500 by the user in more detail.

Further, in the browsing status analysis device 300, as the browsing status of the page 500, the positions in the crossing direction of the start points of the plurality of objects indicating each of the first browsing time to the n + 1th browsing time match at each location. Output as follows. As a result, the page administrator can more easily grasp each of the first to n + 1 browsing times at each location of the page 500.

Further, the browsing status analysis device 300 displays a plurality of objects indicating each of the first browsing time to the n + 1th browsing time as the browsing status of the page 500 in order from the first browsing time so as not to overlap each other. Output side by side in the crossing direction. As a result, the page administrator can easily grasp each of the first to n + 1 browsing times and the total value of the first to n + 1 browsing times in each part of the page 500, and each of the pages 500 by the user. It is possible to easily and appropriately grasp the degree of perusal of a part.

Further, the browsing status analysis device 300 connects the starting points of a plurality of objects indicating each of the first browsing time to the n + 1 browsing time at each location adjacent to the browsing direction as the browsing status of the page 500, respectively. A plurality of objects indicating each of the first browsing time to the n + 1 browsing time at the location are concatenated over each location, and output as an object showing the transition of the first browsing time to the n + 1 browsing time in the entire page 500. As a result, the page administrator can easily grasp the first to n + 1 browsing times and their transitions in each part of the page 500, and more effectively grasp the perusal degree of each part of the page 500 by the user. be able to.

Further, the above object is composed of a linear, rod-shaped, rectangular, strip-shaped, circular or polygonal figure or a set of a plurality of figures. Thereby, the display mode can be flexibly changed according to the purpose and the situation, and the first to n + 1 viewing times can be effectively visualized according to the conditions.

Further, the browsing status analysis device 300 calculates the number of reached users, which is the number of users who have reached each place of the page 500, based on the acquired information about the display place on the page 500, and puts it in each place. It is associated and output as the browsing status of the page 500. As a result, the page administrator can grasp how many users have reached each part of the page 500, so that the browsing status of the page 500 can be grasped more appropriately.

Further, the browsing status analysis device 300 calculates the withdrawal rate, which is the rate at which each user leaves the page 500 at each location of the page 500, based on the acquired information regarding the display location on the page 500 for each user. It is output as the browsing status of the page 500 in association with each location. As a result, the page administrator can grasp in which part of the page 500 the user has left, so that it is possible to easily grasp the part of the page 500 that needs to be confirmed or examined and take appropriate measures. .. In addition, for example, when a link to another page is provided in a place where the withdrawal rate is high, as will be described later, by grasping the browsing status of the transition destination page that has transitioned via the link, the transition destination page You can also see if the user is serving their purpose on the page.

Further, the browsing status analysis device 300 determines the arrival time from when each user accesses the page 500 to when the page 500 is reached, based on the acquired information about the display location on the page 500 for each user. It is calculated and output as the browsing status of the page 500 in association with each location. As a result, the page administrator can grasp how long it takes for the user to reach each part of the page 500, so that the browsing status of the page 500 can be grasped more appropriately.

The screen shown in FIG. 11 may be displayed side by side with the screen shown in FIG. 9 or 10. As a result, the page administrator can more clearly grasp the browsing status of which part of the page 500 and how the user is browsing.

<Second Embodiment>
In the first embodiment described above, an example of visualizing and outputting the browsing status of the page 500 being browsed by the user has been described. However, even if the browsing status of not only the page 500 that the user is browsing but also the transition destination page that has transitioned from the page 500 and the browsing status of the transition source page that the user has transitioned to the page 500 via the page are output. good. In addition to outputting the browsing status, the browsing status may be evaluated according to a predetermined standard, and the evaluation result may be notified to the page administrator or the like. In the second embodiment, the browsing status on the transition destination page in which the user transitions from the page 500 and the browsing status on the transition source page in which the user transitions to the page 500 via the page are output, and the browsing status is determined according to a predetermined standard. An example to be evaluated will be described. In the following description of the second embodiment, the same parts as those of the first embodiment will be omitted or simplified, and the parts different from the first embodiment will be mainly described.

FIG. 12 is a flowchart showing a procedure of processing executed by the browsing status analysis device according to the second embodiment. FIG. 13 is a diagram showing an output example of the browsing status of the transition destination page provided by the browsing status analysis device and displayed on the page administrator terminal. The process shown in the flowchart of FIG. 12 is stored as a program in the storage 340 of the browsing status analysis device 300, and is executed by the CPU 310 controlling each unit.

As shown in FIG. 12, the browsing status analysis device 300 acquires information regarding the display location of the page 500 (step S201). In the present embodiment, the browsing status analysis device 300 also acquires information on the display location for the transition destination page and the transition source page.

Subsequently, the browsing status analysis device 300 determines whether or not the instruction to output the browsing status has been received (step S202).

When the instruction to output the browsing status is not received (step S202: NO), the browsing status analysis device 300 repeats the acquisition process of step S201.

When the instruction to output the browsing status is received (step S202: YES), the browsing status analysis device 300 receives various browsing times for the page 500, the transition destination page, and the transition source page from the information acquired in step S201. , Withdrawal rate, number of arrivals, arrival time, etc. are calculated (step S203).

Subsequently, the browsing status analysis device 300 visualizes and outputs the browsing status of the page 500 in association with each location of the page 500 based on the information calculated in step S203 (step S204).

Subsequently, the browsing status analysis device 300 evaluates each item output as the browsing status in the process of step S204 based on a preset threshold value, and outputs the evaluation result (step S205). For example, the browsing status analysis device 300 receives from the page administrator or the like in advance the setting of the threshold value for the browsing time, the withdrawal rate, the number of arrivals, or the arrival time of a predetermined portion in the page 500, and stores it in the storage 340. The browsing status analysis device 300 evaluates the browsing status of the page 500 by comparing the threshold value stored in advance with the value calculated in step S203.

More specifically, the browsing status analysis device 300 receives in advance from the page administrator or the like a value such as 3.0% as the threshold value of the withdrawal rate for a predetermined place or range in the page 500. The browsing status analysis device 300 compares the preset threshold value with the withdrawal rate calculated in step S203 as the withdrawal rate evaluation unit. For example, when the calculated withdrawal rate is higher than the threshold value, the browsing status analysis device 300 evaluates that the browsing status in the relevant part or range of the page 500 is not good, and when the calculated withdrawal rate is equal to or less than the threshold value, browsing is performed. Evaluate that the situation is good. Alternatively, the browsing status analysis device 300 evaluates that the browsing status of the page 500 is not good when there are a predetermined number or more of places or ranges in the page 500 where the withdrawal rate is equal to or less than a predetermined threshold value, and the case does not exist. In addition, it may be evaluated that the browsing status of the page 500 is good. The browsing status analysis device 300 outputs the evaluation result and notifies the page administrator and the like. The browsing status analysis device 300 may warn the page administrator or the like when it is evaluated that the browsing status is not good for a predetermined place or range of the page 500 or the page 500, for example.

Further, the browsing status analysis device 300 may accept in advance the setting of the threshold value of the browsing time for a predetermined place or range in the page 500 from the page administrator or the like. The threshold value may be, for example, a threshold value for each of the first to n + 1 browsing times, or a threshold value for the total value of any combination of the first to n + 1 browsing times. The browsing status analysis device 300 compares the threshold value with the various browsing times calculated in step S203 as the browsing time evaluation unit. The browsing status analysis device 300 evaluates that the browsing status of the page 500 is not good when the calculated browsing time is shorter than the threshold value, and browses the page 500 when the calculated browsing time is equal to or greater than the threshold value. Evaluate that the situation is good. The browsing status analysis device 300 outputs the evaluation result and notifies the page administrator and the like.

Subsequently, the browsing status analysis device 300 determines whether or not the instruction to output the browsing status of the transition destination page or the transition source page has been received (step S206). When the browsing status analysis device 300 receives an instruction to output the browsing status, the browsing status analysis device 300 displays a list of a plurality of transition destination pages and accepts selection from the page administrator or the like.

When the instruction to output the browsing status is not received (step S206: NO), the browsing status analysis device 300 waits until the instruction is received. While waiting, the acquisition and calculation processes of steps S201 and S203 may be executed.

When the instruction to output the browsing status is received (step S206: YES), the browsing status analysis device 300 generates a page as shown in FIGS. 9 to 11 for the transition destination page or the transition source page. The browsing status of is visualized and output (step S207). The browsing status analysis device 300 outputs, for example, the browsing status of the transition destination page for which the selection has been accepted in step S206. The browsing status analysis device 300 further generates a screen as shown in FIG. 13 to output the browsing status and the evaluation result of the browsing status for the transition destination page or the transition source page.

In the example shown in FIG. 13, the browsing status and the evaluation result of the browsing status are shown for the plurality of transition destination pages to which the user has transitioned from the page 500.

In the example of FIG. 13, the "trend" indicates the evaluation result of the browsing status of each page by an icon. For example, the icon of "Transition destination trend Good" indicates that the evaluation result of the browsing status of the corresponding page is good, and the icon of "Transition destination trend Bad" indicates that the evaluation result of the browsing status of the corresponding page is not good. Show that. "CV" indicates the number or ratio of the user performing a predetermined operation such as purchasing a product on the transition destination page, that is, the degree to which the user has achieved the purpose on the transition destination site. The "click rate" indicates the rate at which the user clicks a predetermined button or image on the transition destination page, and the "click count" indicates the number of clicks by the user on the transition destination page such as a predetermined button or image. "Name" indicates the name of the page set in the transition destination page, and "access information" indicates the URL or the like of the transition destination page.

In the example of FIG. 13, it has been described that the browsing status of the transition destination page and the evaluation result of the browsing status are shown, but the browsing status of the transition source page and the evaluation result of the browsing status may be shown.

As described above, according to the browsing status analysis device 300 of the present embodiment, even in the transition destination page where the user has transitioned from the page 500, information on the browsing status of the transition destination page is acquired and calculated in the same manner as the page 500, and the transition is made. The list of the previous page is displayed, the selection is accepted from the user, and the browsing status of the transition destination page for which the selection is accepted is output. As a result, the page administrator can grasp not only the browsing status of the page 500 but also the browsing status of the transition destination page transitioned from the page 500, and can grasp the user's trend in more detail.

Further, the browsing status analysis device 300 acquires and calculates information on the browsing status of the transition source page in the transition source page in which the user transitions to the page 500 via the page, as in the page 500, and lists the transition source pages. Is displayed to accept the selection from the user, and the browsing status of the transition source page that accepted the selection is output. As a result, the page administrator can grasp not only the browsing status of the page 500 but also the browsing status of the transition source page to the page 500, and can grasp the user's trend in more detail.

Further, the browsing status analysis device 300 evaluates the browsing status of the page 500 based on the threshold value regarding the withdrawal rate stored in advance for each location of the page 500 and the calculated withdrawal rate at each location. As a result, the page administrator can immediately grasp whether or not the browsing status of the page 500 is good. For example, if it is evaluated that the browsing condition is not good, it is possible to prevent the user from leaving / leaking or losing by promptly improving the page.

Further, the browsing status analysis device 300 evaluates the browsing status of the page 500 based on the threshold value for the browsing time stored in advance for each location of the page 500 and the calculated browsing time at each location. As a result, the page administrator can immediately grasp whether or not the browsing status of the page 500 is good. For example, if it is evaluated that the browsing situation is not good, it is possible to increase the browsing situation of the user and increase the profit by promptly improving the page.

The present invention is not limited to the above-described embodiment, and various modifications can be made within the scope of the claims.

For example, in the above embodiment, the configurations of the user terminal 100, the page server 200, the browsing status analysis device 300, and the page administrator terminal 400 have been described as being independent devices, but the present invention is not limited thereto. For example, a plurality of configurations may be implemented by a plurality of programs installed on one device, or one configuration may be implemented by a plurality of devices.

Further, although an example in which the evaluation of the browsing status is performed using a predetermined threshold value has been described, the present invention is not limited to this. For example, the above evaluation can be performed by using various image recognition techniques, pattern matching techniques, machine learning techniques, and the like. For example, the browsing status analysis device 300 obtains the above evaluation result as an output by inputting information on the browsing status into a deep neural network learned in advance using teacher data which is a plurality of case data. You may do it.

Further, in the above-mentioned flowchart, some steps may be omitted or other steps may be added. Further, a part of each step may be executed at the same time, or one step may be divided into a plurality of steps and executed. Further, the execution order of each step may be changed.

The means and methods for performing various processes in the system according to the above-described embodiment can be realized by either a dedicated hardware circuit or a programmed computer. The program may be provided, for example, by a computer-readable recording medium such as a flexible disk and a CD-ROM, or may be provided online via a network such as the Internet. In this case, the program recorded on the computer-readable recording medium is usually transferred to and stored in a storage unit such as a hard disk. Further, the above program may be provided as a single application software, or may be incorporated into the software of the device as a function of the system.

100 user terminals,
110 CPU,
120 ROM,
130 RAM,
140 storage,
150 communication interface,
160 Operation display,
170 bus,
200 page server,
210 CPU,
220 ROM,
230 RAM,
240 storage,
250 communication interface,
260 operation unit,
270 display section,
280 bus,
300 Browsing status analysis device,
310 CPU,
320 ROM,
330 RAM,
340 storage,
350 communication interface,
360 operation unit,
370 display section,
380 bus,
400 page administrator terminal,
410 CPU,
420 ROM,
430 RAM,
440 storage,
450 communication interface,
460 operation unit,
470 display section,
480 bus.

Claims (17)

A browsing status analysis device that analyzes the browsing status of a page that can be browsed by displaying a part of the page as a display location on the display unit and moving the display location in a predetermined viewing direction.
An acquisition unit that acquires information about the display location on the page at predetermined time intervals, and
A calculation unit that calculates the user's browsing time at each location on the page based on the information about the display location acquired by the acquisition unit.
An output unit that associates the browsing time at each location of the page calculated by the calculation unit with each location of the page and outputs it as the browsing status of the page.
Have,
The calculation unit browses the page while the user moves the display location of the page displayed on the display unit in the predetermined viewing direction, and then moves the display location in the direction opposite to the predetermined viewing direction. When it is moved in the reverse direction, the viewing time based on the display location acquired until the movement in the reverse direction is set as the first viewing time, and the display location acquired after moving in the reverse direction is used. Based on the above, the browsing time is set as the second browsing time, and each is calculated separately.
The output unit distinguishes objects having sizes corresponding to the lengths of the first browsing time and the second browsing time in the respective places as the browsing status of the page, and associates them with each place of the page. Browsing status analysis device that outputs . The calculation unit calculates the browsing time at each location based on the display location acquired after the user moves the display location n times (n is an integer of 1 or more) in the reverse direction as the n + 1 browsing time. ,
The output unit distinguishes objects having sizes corresponding to the respective lengths of the first browsing time to the n + 1 browsing time at each of the pages as the browsing status of the page, and distinguishes them from each other at each of the pages. The browsing status analysis device according to claim 1 , which outputs in association with. As the browsing status of the page, the output unit sets each of the first browsing time to the n + 1 browsing time at each location as the object extending in the crossing direction intersecting the browsing direction of the page. The browsing status analysis device according to claim 2 , wherein the reading status analysis device is output in association with each part of the page while being distinguished. The third aspect of claim 3 , wherein the output unit outputs the page browsing status so that the start points of the plurality of objects indicating each of the first browsing time to the n + 1 browsing time are different in the crossing direction. Browsing status analysis device. In the output unit, as the browsing status of the page, the positions of the start points of the plurality of objects indicating each of the first browsing time to the n + 1 browsing time in the crossing direction are located between the respective places. The viewing status analysis device according to claim 4 , which outputs so as to match. The output unit displays a plurality of the objects indicating each of the first browsing time to the n + 1th browsing time as the browsing status of the page, in order from the first browsing time, so as not to overlap each other. The browsing situation analysis device according to claim 4 , which outputs the objects side by side in the crossing direction. The output unit connects the start points of a plurality of objects indicating each of the first browsing time to the n + 1th browsing time at each of the locations adjacent to the browsing direction as the browsing status of the page. A transition of the first browsing time to the n + 1 browsing time in the entire page by connecting a plurality of objects indicating each of the first browsing time to the n + 1 browsing time at each of the places. The browsing situation analysis device according to claim 6 , which outputs as an object indicating. The browsing status analysis device according to any one of claims 1 to 7 , wherein the object is a linear, rod-shaped, rectangular, strip-shaped, circular or polygonal figure, or a set of a plurality of the figures. The calculation unit further calculates the number of reached users, which is the number of users who have reached each of the locations on the page, based on the information about the display location on the page for each user acquired by the acquisition unit.
The browsing status according to any one of claims 1 to 8 , wherein the output unit associates the number of reached users in each of the locations calculated by the calculation unit with each of the locations and outputs it as a browsing status of the page. Analyst. The calculation unit further increases the withdrawal rate, which is the rate at which each user leaves the page at each location on the page, based on the information about the display location on the page for each user acquired by the acquisition unit. Calculate and
The viewing status analysis according to any one of claims 1 to 9 , wherein the output unit associates the withdrawal rate at each of the locations calculated by the calculation unit with each of the locations and outputs it as a browsing status of the page. Device. The calculation unit is based on the information about the display location on the page for each user acquired by the acquisition unit, from the time each user accesses the page to the time when the location on the page is reached. Calculate the arrival time,
The browsing status analysis according to any one of claims 1 to 10 , wherein the output unit associates the arrival time at each of the locations calculated by the calculation unit with each of the locations and outputs it as a browsing status of the page. Device. The acquisition unit and the calculation unit acquire and calculate information regarding the browsing status of the transition destination page in the same way as the transition destination page in which the user transitions from the page.
The output unit is described in any one of claims 1 to 11 for displaying a list of the transition destination pages, accepting selections from the administrator, and outputting the browsing status of the transition destination pages for which the selections have been accepted. Browsing status analysis device. The acquisition unit and the calculation unit acquire and calculate information regarding the browsing status of the transition source page in the same way as the page even in the transition source page in which the user transitions to the page via the page.
The output unit is described in any one of claims 1 to 12 for displaying a list of the transition source pages, accepting selections from the administrator, and outputting the browsing status of the transition source pages for which the selections have been accepted. Browsing status analysis device. The page is based on the threshold value for the withdrawal rate for evaluating the browsing status of the page stored in advance for each part of the page and the withdrawal rate at each part of the page calculated by the calculation unit. The browsing status analysis device according to claim 10 , further comprising a withdrawal rate evaluation unit for evaluating the browsing status. The page is based on the threshold value for the browsing time for evaluating the browsing status of the page stored in advance for each part of the page and the browsing time at each part of the page calculated by the calculation unit. The browsing status analysis device according to any one of claims 1 to 14 , further comprising a browsing time evaluation unit for evaluating the browsing status. It is a browsing status analysis method that analyzes the browsing status of a page that can be browsed by displaying a part of the page as a display location on the display unit and moving the display location in a predetermined viewing direction.
An acquisition step for acquiring information about the display location on the page at predetermined time intervals, and
Based on the information about the display location acquired in the acquisition step, a calculation step for calculating the user's browsing time at each location on the page, and a calculation step.
An output step of associating the browsing time at each part of the page calculated in the calculation step with each part of the page and outputting it as a browsing status of the page.
Including
In the calculation step, after the user browses the page while moving the display portion of the page displayed on the display unit in the predetermined viewing direction, the display portion is moved in the direction opposite to the predetermined viewing direction. When it is moved in the reverse direction, the viewing time based on the display location acquired until the movement in the reverse direction is set as the first viewing time, and the display location acquired after moving in the reverse direction is used. Based on the above, the browsing time is set as the second browsing time, and each is calculated separately.
In the output step, as the browsing status of the page, an object having a size corresponding to the length of the first browsing time and the second browsing time at each place is distinguished and associated with each place of the page. Browsing status analysis method to output . A browsing status analysis program that analyzes the browsing status of pages that can be browsed by displaying a part of the page as a display location on the display unit and moving the display location in a predetermined viewing direction.
An acquisition step for acquiring information about the display location on the page at predetermined time intervals, and
Based on the information about the display location acquired in the acquisition step, a calculation step for calculating the user's browsing time at each location on the page, and a calculation step.
An output step of associating the browsing time at each part of the page calculated in the calculation step with each part of the page and outputting it as a browsing status of the page.
Including
In the calculation step, after the user browses the page while moving the display portion of the page displayed on the display unit in the predetermined viewing direction, the display portion is moved in the direction opposite to the predetermined viewing direction. When it is moved in the reverse direction, the viewing time based on the display location acquired until the movement in the reverse direction is set as the first viewing time, and the display location acquired after moving in the reverse direction is used. Based on the above, the browsing time is set as the second browsing time, and each is calculated separately.
In the output step, as the browsing status of the page, an object having a size corresponding to the length of the first browsing time and the second browsing time at each place is distinguished and associated with each place of the page. A browsing status analysis program that allows a computer to execute the output process.

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