JP2010250795A - Device for measurement of meticulous reading rate, client terminal, meticulous reading rate measurement system, meticulous reading rate measuring method, and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To measure a meticulous reading rate of indicating a displayed range out of a full range of a web page, in a client terminal. <P>SOLUTION: A meticulous reading rate calculating program is transmitted to the client terminal 300, to analyze a source data that is a data for displaying a web page, and to calculate a display position of each display item. A web browser of the client terminal 300 transmits read-in display position information to a meticulous reading rate measuring device 500, based on the meticulous reading rate calculating program. The meticulous reading rate measuring device 500 determines the meticulous reading rate, based on the received display position information. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a reading rate measuring device, a client terminal, a reading rate measuring system, a reading rate measuring method, and a program.

In recent years, information has been increasingly transmitted via web pages on the Internet. For example, Patent Document 1 discloses a so-called Internet shopping system that sells products via a web page.
JP 2008-111231 A

  When one web page is long, one web page cannot be displayed at a time on the client terminal. In such a case, the user of the client terminal needs to scroll the screen in order to see the entire web page. However, some users may close the web page halfway without looking at the entire web page. For this reason, it is preferable to be able to grasp at which part of the web page the user stops viewing, that is, to what extent the web page is displayed on the client terminal.

  The present invention has been made in view of the above circumstances, and an object of the present invention is to measure a reading rate that can measure a reading rate that indicates how far a web page is displayed in the entire range on a client terminal. An apparatus, a client terminal, a reading rate measurement system, a reading rate measurement method, and a program are provided.

According to the present invention, there is provided a fine reading rate measuring device for measuring a fine reading rate indicating to what extent a web page displayed in a web browser of a client terminal is displayed in the entire range of the web page,
Using the data generated by the web browser analyzing the source data, which is data for displaying the web page, the entire range data indicating the height of the entire range of the web page is acquired, and the web page The display range data indicating the height in the web page of the display area that is the area displayed by the web browser is acquired, and the read rate is calculated based on the entire range data and the display range data A transmission unit for transmitting a rate calculation program to the client terminal;
A reading rate measuring unit that receives the reading rate from the client terminal;
A precise reading rate measuring apparatus is provided.

According to the present invention, there is provided a fine reading rate measuring device for measuring a fine reading rate indicating to what extent a web page displayed in a web browser of a client terminal is displayed in the entire range of the web page,
Using the data generated by the web browser analyzing the source data, which is data for displaying the web page, the entire range data indicating the height of the entire range of the web page is acquired, and the web page A transmitting unit that transmits a read rate calculation program for acquiring display range data indicating a height in the web page of a display area that is an area displayed by the web browser to the client terminal;
From the client terminal, the full range data and the display range data are received, a fine reading rate measuring unit that calculates the fine reading rate based on the full range data and the display range data,
A precise reading rate measuring apparatus is provided.

According to the present invention, a web browser that receives source data that is data for displaying a web page from a web server, analyzes the source data, and displays the web page;
Using the data generated by analyzing the source data by the web browser, the entire range data indicating the height of the entire range of the web page is acquired, and in the area displayed by the web browser in the web page Display range data indicating the height of a certain display area in the web page is acquired as a trigger when the display area is displayed, and the read rate is calculated based on the entire range data and the display range data. A program receiving unit for receiving a program for calculating a reading rate from the reading rate measuring device;
A precise reading rate data transmitting unit for transmitting the precise reading rate calculated by the precise reading rate calculating program to the precise reading rate measuring device;
A client terminal is provided.

According to the present invention, a web browser that receives source data that is data for displaying a web page from a web server, analyzes the source data, and displays the web page;
Using the data generated by analyzing the source data by the web browser, the entire range data indicating the height of the entire range of the web page is acquired, and in the area displayed by the web browser in the web page A program receiving unit for receiving a reading rate calculation program for acquiring display range data indicating a height of the display area in the web page as a trigger when the display region is displayed;
A reading rate data transmitting unit for transmitting the entire range data and the display range data to the reading rate measuring device;
A client terminal is provided.

According to the present invention, a client terminal that displays a web page;
A fine reading rate measuring device that measures a fine reading rate indicating how far a web page displayed in the web browser of the client terminal is displayed in the entire range of the web page;
A reading rate measuring system comprising:
The client terminal is
A source receiver that receives source data, which is data for displaying the web page, from a web server;
A source storage unit for storing the source data;
The web browser for analyzing the source data and displaying the web page;
Using the data generated by analyzing the source data by the web browser, the entire range data indicating the height of the entire range of the web page is acquired, and the web browser displays any part of the web page. A program receiving unit that obtains display range data indicating whether or not, and receives a reading rate calculation program for calculating the reading rate based on the entire range data and the display range data from the reading rate measuring device;
A precise reading rate data transmitting unit for transmitting the precise reading rate calculated by the precise reading rate calculating program to the precise reading rate measuring device;
The precise reading rate measuring device comprises:
A transmitting unit that transmits the program for calculating the reading rate to the client terminal;
A fine reading rate measuring unit that receives the fine reading rate from the client terminal;
A precise reading rate measurement system is provided.

According to the present invention, a client terminal that displays a web page;
A fine reading rate measuring device that measures a fine reading rate indicating how far a web page displayed in the web browser of the client terminal is displayed in the entire range of the web page;
A reading rate measuring system comprising:
The client terminal is
A source receiver that receives source data, which is data for displaying the web page, from a web server;
A source storage unit for storing the source data;
The web browser for analyzing the source data and displaying the web page;
Using the data generated by analyzing the source data by the web browser, the entire range data indicating the height of the entire range of the web page is acquired, and in the area displayed by the web browser in the web page A program receiving unit that receives from the fine reading rate measuring device a fine reading rate calculation program that acquires display range data indicating the height of the display area in the web page;
A reading rate data transmission unit that transmits the display range data and the entire range data acquired by the reading rate calculation program to the reading rate measuring device;
The precise reading rate measuring device comprises:
A transmitting unit that transmits the program for calculating the reading rate to the client terminal;
A reading rate measuring unit that receives the display range data and the entire range data from the client terminal and calculates the reading rate;
A precise reading rate measurement system is provided.

According to the present invention, there is provided a reading rate measuring method for measuring a reading rate indicating how far a web page is displayed in the entire range in a client terminal,
The computer uses the data generated by analyzing the source data, which is data for displaying the web page, by the web browser to obtain full range data indicating the height of the full range of the web page, and A read rate calculation program for obtaining display range data indicating which part of the web page is displayed by a web browser and calculating the read rate based on the entire range data and the display range data Send it to the client device,
A fine reading rate measuring method is provided in which the computer receives the fine reading rate from the client terminal.

According to the present invention, there is provided a reading rate measuring method for measuring a reading rate indicating how far a web page is displayed in the entire range in a client terminal,
The computer uses the data generated by analyzing the source data, which is data for displaying the web page, by the web browser to obtain full range data indicating the height of the full range of the web page, and Sending to the client terminal a read rate calculation program that acquires display range data indicating which part of the web page the web browser is displaying,
There is provided a fine reading rate measuring method in which the computer acquires the whole range data and the display range data from the client terminal and calculates the fine reading rate.

According to the present invention, a computer is caused to function as a fine reading rate measuring device that measures a fine reading rate indicating how far a web page displayed by a web browser of a client terminal is displayed in the entire range of the web page. A program for
In the computer,
Using the data generated by analyzing the source data, which is data for displaying the web page, by the web browser, the entire range data indicating the height of the entire range of the web page is obtained, and the web browser The client terminal is provided with a read rate calculation program that acquires display range data indicating which part of the web page is displayed and calculates the read rate based on the entire range data and the display range data. The ability to send,
A function of receiving the reading rate from the client terminal;
A program for realizing the above is provided.

According to the present invention, a computer is caused to function as a fine reading rate measuring device that measures a fine reading rate indicating how far a web page displayed by a web browser of a client terminal is displayed in the entire range of the web page. A program for
In the computer,
Using the data generated by analyzing the source data, which is data for displaying the web page, by the web browser, the entire range data indicating the height of the entire range of the web page is obtained, and the web browser A function of transmitting a read rate calculation program for acquiring display range data indicating which part of the web page is displayed to the client terminal;
A function of acquiring the entire range data and the display range data from the client terminal and calculating the read rate;
A program for realizing the above is provided.

According to the present invention, there is provided a program for measuring a fine reading rate indicating to what extent a web page displayed on a web browser of a client terminal is displayed in the entire range of the web page,
On the computer,
Using the data generated by analyzing the source data, which is data for displaying the web page, by the web browser, the entire range data indicating the height of the entire range of the web page is obtained, and the web browser A function of acquiring display range data indicating which part of the web page is displayed as a trigger that the display area is displayed;
A function of calculating the reading rate based on the entire range data and the display range data;
A program for realizing the above is provided.

According to the present invention, there is provided a program for measuring a fine reading rate indicating to what extent a web page displayed on a web browser of a client terminal is displayed in the entire range of the web page,
On the computer,
Using the data generated by analyzing the source data, which is data for displaying the web page, by the web browser, the entire range data indicating the height of the entire range of the web page is obtained, and the web browser A function of acquiring display range data indicating which part of the web page is displayed as a trigger that the display area is displayed;
A function of transmitting the entire range data and the display range data to a reading rate measuring device that calculates a reading rate using the entire range data and the display range data;
A program for realizing the above is provided.

  ADVANTAGE OF THE INVENTION According to this invention, the precise reading rate which shows to which range the web page currently displayed with the web browser of the client terminal was displayed among all the ranges of the said web page can be measured.

It is a block diagram which shows the structure of the precise reading rate measurement system in 1st Embodiment. It is a block diagram which shows the structure of the client terminal shown in FIG. It is a block diagram which shows the structure of the precise reading rate measuring apparatus shown in FIG. It is a block diagram which shows the other functional structure of a precise reading rate measuring device. It is a figure for demonstrating typically the function of the program for a fine reading rate calculation read by the web browser of the client terminal. It is a figure for demonstrating typically the function of the program for a fine reading rate calculation read by the web browser of the client terminal. It is a figure which shows a part of data which the browsing number memory | storage part of the precise reading rate measuring device has memorize | stored in a table format. It is a figure which shows the other part of the data which the browsing number memory | storage part of the precise reading rate measuring device has memorize | stored in a table format. It is a figure which shows the data which the page history memory | storage part has memorize | stored in a table format. An example of the graph which the graph generation part of the precise reading rate measuring device generated is shown. It is a flowchart which shows operation | movement of the precise reading rate measurement system shown in FIG. It is a flowchart which shows the detail of the update process (step S160) of the browsing number memory | storage part in FIG. It is a flowchart which shows the process which a leaving point detection part performs. It is a flowchart which shows the process which the web page display part of a precise reading rate measuring device performs. It is a figure which shows the structure of the precise reading rate measuring system which concerns on 2nd Embodiment. It is a block diagram which shows the structure of the precise reading rate measuring device in 2nd Embodiment. It is a flowchart which shows operation | movement of the precise reading rate measurement system which concerns on 3rd Embodiment. It is data which shows the data which the browsing number memory | storage part in 3rd Embodiment has memorize | stored in a table format. It is a block diagram which shows the function structure of a browsing time calculation part. It is a figure which shows the other data which the browsing number memory | storage part has memorize | stored in a table format. It is a block diagram which shows the function structure of the precise reading rate measuring device which concerns on 4th Embodiment. It is a figure which shows typically arrangement | positioning of the link display in a web page. It is a block diagram which shows the function structure of the precise reading rate measuring device which concerns on 5th Embodiment. It is a block diagram which shows the function structure of the precise reading rate measuring device which concerns on 6th Embodiment.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. In all the drawings, the same reference numerals are given to the same components, and the description will be omitted as appropriate.

  FIG. 1 is a block diagram illustrating a configuration of a reading rate measurement system according to the first embodiment. FIG. 2 is a block diagram showing the configuration of the client terminal 300 shown in FIG. 1, and FIG. 3 is a block diagram showing the configuration of the precise reading rate measuring apparatus 500 shown in FIG.

  This precise reading rate measuring system includes a client terminal 300 and a precise reading rate measuring apparatus 500. The client terminal 300 and the fine reading rate measuring device 500 are connected to each other via the Internet 10. The client terminal 300 is a terminal that displays a web page stored in the web server 100, and to what extent the web page displayed on the web browser of the client terminal 300 is displayed in the entire range of the web page. This is a device for measuring a fine reading rate indicating. In this system, source data (for example, html data) that indicates the contents of a web page and is data for displaying the web page on the client terminal 300 includes a plurality of display items.

  As illustrated in FIG. 2, the client terminal 300 includes a program receiving unit 320, a web browser 360, a read rate data transmitting unit 380, and a display unit 390. The program receiving unit 320 receives the read rate calculation program 340 from the read rate measuring apparatus 500 shown in FIG. The precise reading rate calculation program 340 obtains the entire range data indicating the height of the entire range of the web page from the web browser 360, and in the web page of the display area that is the area displayed by the web browser 360 among the web pages. Display range data indicating the height at. The display range data is acquired by using, for example, a display area displayed by the web browser 360 as a trigger.

  The web browser 360 receives web page source data from the web server 100 and displays the web page on the display unit 390. In this source data, a tag for reading the fine reading rate calculation program 340 is incorporated. Then, the web browser 360 reads the precise reading rate calculation program 340 from the web server 100 by reading this tag. Note that the web browser 360 may read the read rate calculation program 340 from the read rate measuring apparatus 500 via the program receiving unit 320 every time a tag included in the source data is read.

  The web browser 360 analyzes source data, for example, html data, and calculates how many pixels are required in the height direction for displaying each display item indicated by the html data. Then, the web browser 360 calculates total range data indicating the height of the web page by accumulating these in units of html data. The whole range data is calculated as a numerical value in units of pixels. These data are managed by the web browser 360 as a part of DOM data, for example.

  Further, the web browser 360 manages which part of the web page is displayed on the display unit 390 as a part of the DOM data with data from how many pixels to how many pixels in the entire range data. The read rate calculation program 340 acquires this data from the web browser 360 as display range data, triggered by the display area being displayed.

  Then, when the display unit 390 displays a predetermined area, the precise reading rate calculation program 340 acquires a pixel value indicating the lower limit of the area displayed on the display unit 390 from the display range data, and this pixel value Is divided by the pixel value indicated by the whole range data to calculate the fine reading rate.

  For example, when the entire web page is set to 100%, the fine reading rate is rounded down in predetermined% increments (for example, 5% increments). The precise reading rate data transmission unit 380 transmits the precise reading rate calculated by the precise reading rate calculation program 340 to the precise reading rate measuring apparatus 500. In addition, when tag identification information is given to the tag included in the source data, this tag identification information may be transmitted as terminal identification information.

  Note that the read rate calculation program 340 may transmit the display range data and the entire range data to the read rate measurement apparatus 500 via the read rate data transmission unit 380 without calculating the read rate.

  As shown in FIG. 3, the fine reading rate measuring apparatus 500 includes a fine reading rate measuring unit 520. The precise reading rate measuring unit 520 receives the precise reading rate from the client terminal 300. Note that when the display range data and the entire range data are received from the client terminal 300 instead of the accurate reading rate, the precise reading rate measurement unit 520 calculates the precise reading rate using the received display range data and the entire range data. The reading rate calculation method performed here is the same as the reading rate calculation method in the above-described reading rate calculation program 340.

  The precise reading rate measuring apparatus 500 further includes a browsing time calculation unit 600. The browsing time calculation unit 600 specifies a specific web page based on the time when the reading rate or the entire range data and the display range data are received from the client terminal 300 or the time when the reading rate calculation program 340 acquires the display range data. Calculate the viewing time of the area. The calculated browsing time is stored in a browsing number storage unit 530 described later in association with terminal identification information for identifying the client terminal 300 for each page identification information for mutually identifying web pages.

  Further, the read rate calculation program 340 of the client terminal 300 causes the web browser 360 to perform an event every time the user performs some input to the client terminal 300 via a keyboard, a mouse, or the like, and event processing is performed by the web browser 360. Operation information indicating that processing has been performed is transmitted to the read rate measuring apparatus 500 in association with page identification information. The browsing time calculation unit 600 of the fine reading rate measuring apparatus 500 receives the fine reading rate or the entire range data and the display range data from the client terminal 300 via the fine reading rate measuring unit 520, and also receives the page identification information and the operation information. To do. The browsing time calculation unit 600 determines that the user is not looking at the web browser of the client terminal 300 when a predetermined time has elapsed since the last reception of the operation information. The browsing time calculation unit 600 does not add the time from when the last operation information is received until the next operation information is received to the browsing time. The predetermined time here is set for each web page.

  Specifically, the browsing time calculation unit 600 includes a counting unit 602, a timeout determination unit 604, and a browsing time update unit 606, as shown in FIG. The precise reading rate measuring unit 520 outputs the precise reading rate to the counting unit 602 every time the precise reading rate is measured again. When the counting unit 602 receives the reading rate from the reading rate measuring unit 520, the counting unit 602 starts measuring the browsing time. When the operation information is received from the client terminal 300 via the precise reading rate measurement unit 520, the measurement value of the browsing time up to that time is output to the timeout determination unit 604, and after the measurement value is initialized, the browsing time is measured again. start. The timeout determination unit 604 reads the predetermined time from a database that stores the predetermined time in association with the page identification information. If the measured value output from the counting unit 602 exceeds the predetermined time, the timeout determination unit 604 determines that the user is not looking at the web browser of the client terminal 300, and does not update the browsing time. The process ends. In addition, when the measurement value output from the counting unit 602 is within the above-described predetermined time, the timeout determination unit 604 causes the browsing time update unit 606 to store the browsing number storage unit 530 in association with the fine reading rate received by the counting unit 602. The measured value output from the counting unit 602 is added to the stored browsing time. This process is repeated until the count unit 602 receives a new reading rate.

  The browsing time calculation unit 600 may further measure the browsing time for each page identification information. In this case, the count unit 602, the timeout determination unit 604, and the browsing time update unit 606 repeat the above-described processing until the browsing time calculation unit 600 receives new page identification information instead of a new fine reading rate. The browsing time calculation unit 600 may measure the browsing time for each page identification information and the browsing time for each reading rate in parallel.

  Further, the browsing time calculation unit 600 may be implemented in the client terminal 300. In this case, the client terminal 300 has a function of transmitting the browsing time calculated by the browsing time calculation unit 600 to the precise reading rate measuring apparatus 500. In the fine reading rate measuring apparatus 500, for example, the fine reading rate measuring unit 520 may receive the browsing time calculated by the browsing time calculating unit 600 of the client terminal 300 and store the browsing time in the browsing number storage unit 530.

  The fine reading rate measuring device 500 further includes a browsing number storage unit 530, a graph generation unit 540, a leaving point detection unit 550, a reading completion information measurement unit 560, a target achievement rate measurement unit 562, a target reading rate storage unit 564, a source acquisition unit 570, A web page display unit 580 and a page history storage unit 590 are provided.

  The browsing number storage unit 530 divides the reading rate into a plurality of ranges in a predetermined unit, and stores the number of browsings, which is the number of times the reading rate measurement unit 520 measures the reading rate included in the range for each of the plurality of ranges. To do. The information stored in the browsing number storage unit 530 is updated by the precise reading rate measurement unit 520.

  The graph generation unit 540 generates a graph visualizing the data stored in the browsing number storage unit 530 and displays it on a display device (not shown). For example, the graph generation unit 540 generates a bar graph indicating the number of browsing by the fine reading rate. Moreover, the graph production | generation part 540 produces | generates the line graph which shows the change of the browsing number in specific specific reading rate, when the browsing number in the browsing number memory | storage part 530 is memorize | stored according to a period (for example, every day or every week).

  The leaving point detection unit 550 arranges the number of browsing in the order of the range of the fine reading rate, and selects a range in which the decrease in the number of browsing is equal to or more than a reference compared to the previous range. The range selected by the leaving point detection unit 550 indicates a part of the web page indicated by the source data where there are many people who have stopped browsing the web page, that is, the leaving point of the web page. Whether or not the decrease in the number of browsing is more than the standard is the ratio of the number of browsing to the number of browsing corresponding to the beginning of the web page (that is, the initial value of the number of browsing and the number of times the top of the web page is displayed) Whether or not the calculated continuous browsing rate has a difference greater than or equal to the reference value compared to the continuous browsing rate in the range of the previous reading rate. Judgment by.

  The reading information measuring unit 560 measures the number of times the web page has been browsed to the end. Further, the reading information measuring unit 560 indicates the number of times the web page has been browsed to the end with respect to the number of views corresponding to the beginning of the web page (that is, the initial value of the number of views and the number of times the beginning of the web page is displayed). Measure the reading rate indicating the ratio. Specifically, the reading information measuring unit 560 sets the number of readings, which is the number of browsing corresponding to the 100% reading rate, as the number of times the web page has been browsed to the end.

  The target reading rate storage unit 564 stores the reading rate set as the target in association with the page identification information. The target achievement rate measuring unit 562 reads the fine reading rate stored in the target fine reading rate storage unit 564, and reads the continuous reading rate corresponding to the read fine reading rate (or the continuous reading rate in the number of unique users described later) The data is read from the storage unit 530 and displayed on a display device (not shown).

  The source acquisition unit 570 receives source data from the web server 100 and generates an analysis script using the source data. The web page display unit 580 displays a web page using an analysis script generated by analyzing the source data, and gives a display indicating a reading rate in the web page. The page history storage unit 590 stores source data or image data indicating a web page in association with the date and time when the source data was received. The source data or image data stored in the page history storage unit 590 may include a display indicating a fine reading rate.

  The fine reading rate data transmission unit 380 of the client terminal 300 transmits terminal identification information (for example, the above-described tag identification information) for mutually identifying the client terminals 300 in association with the fine reading rate or the entire range data and the display range data. There is. The terminal identification information is held in advance by, for example, the precise reading rate data transmission unit 380.

  In this case, the fine reading rate measuring unit 520 receives the terminal identification information in association with the fine reading rate or the entire range data and the display range data. The browsing number storage unit 530 further stores the terminal identification information received by the reading rate measuring unit 520 by the reading rate, specifically, by a plurality of ranges (for example, 5% units) obtained by dividing the reading rate by a predetermined unit. The number of unique users indicating the number is stored. When the same client terminal 300 displays the same web page a plurality of times, the display count of the web page is added as it is to the number of browsing, but only one unique user is added. That is, the number of unique users indicates the number of people who viewed the web page. The browsing number storage unit 530 stores, for each page identification information, the terminal identification information received by the fine reading rate measurement unit 520 and the browsing time corresponding to the terminal identification information for each fine reading rate.

  Then, the leaving point detection unit 550 arranges the number of unique users in order of the range of the reading rate, and selects the range of the reading rate in which the decrease in the number of unique users is equal to or more than the reference compared with the previous reading rate range. The method for determining whether or not the decrease in the number of unique users is equal to or greater than the standard is the same as the method for determining whether or not the decrease in the number of browsing is equal to or greater than the standard.

  The reading information measuring unit 560 measures the number of people who have browsed the web page to the end (that is, the number of client terminals 300). Specifically, the read completion information measurement unit 560 sets the number of unique users corresponding to a 100% read rate as the number of people who have browsed the web page to the end (read count). The reading information measuring unit 560 corresponds to a 100% read rate with respect to the number of unique users corresponding to the beginning of the web page (that is, the initial number of unique users and the number of people viewing the beginning of the web page). The ratio of the number of unique users (that is, the continuous browsing rate described above) is calculated as the reading completion rate.

  The precise reading rate data transmission unit 380 of the client terminal 300 may transmit page identification information for mutually identifying web pages in association with the precise reading rate. In this case, the fine reading rate measuring unit 520 receives page identification information for mutually identifying web pages in association with the fine reading rate. Each functional unit of the fine reading rate measuring apparatus 500 performs the above-described processing for each page identification information.

  FIG. 4 is a block diagram showing another functional configuration of the fine reading rate measuring apparatus 500. The fine reading rate measuring apparatus 500 includes a program storage unit 120 and a program transmission unit 140. The program storage unit 120 stores a read rate calculation program. The program transmission unit 140 transmits a program for calculating a reading rate stored in the program storage unit 120 to the client terminal 300.

  In FIG. 2, FIG. 3, and FIG. 4, the configuration of parts that are not essential is omitted. The constituent elements of the client terminal 300 shown in FIG. 2 and the constituent elements of the read rate measuring apparatus 500 shown in FIGS. 3 and 4 show functional unit blocks, not hardware unit configurations. Each component of the web server 100 and the fine reading rate measuring device 500 includes a CPU, a memory of a computer, a program that realizes the components of the figure loaded in the memory, and a storage unit such as a hard disk that stores the program. It is realized by any combination of hardware and software, centering on the network connection interface. It will be understood by those skilled in the art that there are various modifications to the implementation method and apparatus.

  FIG. 5 and FIG. 6 are diagrams for schematically explaining the function of the read rate calculation program read into the web browser 360 of the client terminal 300. In the example shown in the figure, the web page indicated by the analysis script 150 generated by the source data is long and cannot be displayed once by the web browser 360. In such a case, the user of the client terminal 300 displays web pages sequentially while scrolling the screen.

  As described above, the web browser 360 analyzes source data, for example, html data, calculates how many pixels are required in the height direction when displaying the display item for each display item indicated by the html data, The total range data (A pixel in FIGS. 5 and 6) is calculated by integrating these in units of html data.

  Further, the web browser 360 indicates which part of the web page is displayed on the display unit 390 from how many pixels (C pixel in FIG. 6) to how many pixels (B pixel in FIGS. 5 and 6) in the entire range data. It is managed with data.

  Then, the precise reading rate calculation program 340 acquires a pixel value (that is, B pixel) indicating the lower limit of the area displayed on the display unit 390 from the display range data, and this pixel value is represented by the pixel value indicated by the entire range data. Divide by (ie B / A) to calculate the reading rate.

  FIG. 7 is a diagram showing a part of data stored in the browsing number storage unit 530 of the fine reading rate measuring apparatus 500 in a table format. In the example shown in the figure, the browsing number storage unit 530 stores the URL (Uniform Resource Locator) of the web page for each web page identification number. In addition, the browsing number storage unit 530 has the number of unique users corresponding to the number of browsing, the continuous browsing rate, the number of unique users, and the number of unique users corresponding to the beginning of the web page (that is, the number of people who viewed the beginning of the web page). The ratio is memorized. The browsing number storage unit 530 stores the above information for each web page identification number. Moreover, the browsing number memory | storage part 530 may memorize | store the above-mentioned information for every period (for example, every day or every week). In the example illustrated in FIG. 7, the browsing number storage unit 530 stores the above information on a daily basis.

  The number of browsing and the number of unique users corresponding to 100% of the fine reading rate correspond to the number of readings, and the continuous browsing rate based on the number of readings corresponding to the fine reading rate of 100% and the continuous browsing rate based on the number of unique users. It corresponds to the reading rate. The reading completion information measuring unit 560 measures the number of readings and the reading completion rate by, for example, reading information stored in correspondence with a fine reading rate of 100% from the browsing number storage unit 530.

  FIG. 20 is a diagram showing other data stored in the browsing number storage unit 530 in a table format. The browsing number storage unit 530 stores, for each page identification information, the terminal identification information received by the fine reading rate measurement unit 520 and the browsing time corresponding to the terminal identification information for each fine reading rate.

  FIG. 8A is a diagram showing another part of the data stored in the browsing number storage unit 530 of the precise reading rate measuring apparatus 500 in a table format. The data shown in this figure is data for measuring the number of unique users, and for each page identification information, the terminal identification information of the client terminal 300, the maximum read rate in the client terminal 300, and the maximum read rate are obtained. The date and time (update date) assigned are associated with each other. The precise reading rate measurement unit 520 updates various types of information regarding the number of unique users shown in FIG. 7 by referring to the data shown in FIG.

  FIG. 8B is a diagram showing another part of the data stored in the browsing number storage unit 530 of the precise reading rate measuring apparatus 500 in a table format. The data shown in this figure indicates which web pages are displayed in order by the web browser 360 when the link display is clicked by the web browser 360 for each terminal identification information of the client terminal 300. In the example shown in this figure, the page identification information and its display start time are stored in the browsing number storage unit 530, but the URL of the web page may be stored instead of the page identification information.

  FIG. 9 is a diagram showing the data stored in the page history storage unit 590 in a table format. In the example shown in the figure, the page history storage unit 590 stores image data indicating a web page for each page identification information in association with the date and time when the source data that is the basis of the image data is received.

  FIG. 10 shows an example of a graph generated by the graph generation unit 540 of the fine reading rate measuring apparatus 500. This graph is a bar graph showing the ratio of the number of browsing by the precise reading rate to the initial value (or the ratio of the number of unique users to the initial value). In this figure, there is a portion where the bar graph changes rapidly. This indicates a part where there are many people who have interrupted browsing the web page, that is, a break point of the web page. Therefore, the departure point can also be grasped by looking at the graph shown in FIG.

  FIG. 11 is a flowchart showing the operation of the precise reading rate measurement system shown in FIG. First, the web browser 360 of the client terminal 300 transmits request information indicating that source data is requested to the web server 100 (step S20). When receiving the request information, the web server 100 transmits the source data to the client terminal 300 (step S40).

  When the web browser 360 of the client terminal 300 receives the source data from the web server 100, the web browser 360 reads a program for calculating a reading rate. Further, the web browser 360 analyzes the structure of the source data and calculates initial values of the entire range data and the display range data (step S60). Then, the web browser 360 partially displays the web page (step S80).

  Then, the read rate calculation program 340 calculates an initial value of the read rate (step S100), associates the calculated read rate with the page identification information and the terminal identification information, and sends the read rate via the read rate data transmission unit 380. It transmits to the measuring device 500 (step S120). Upon receiving the page identification information, the precision reading rate, and the terminal identification information, the fine reading rate measuring apparatus 500 updates the data stored in the browsing number storage unit 530 based on the received fine reading rate (step S160).

  In addition, when the program 340 for reading rate calculation transmits the whole range data and display range data to the reading rate measuring device 500 instead of the reading rate in step S120, the reading rate measuring device 500 performs the process shown in step S160. Before, calculate the reading rate.

  When the user of the client terminal 300 scrolls the screen, the display range data in the web browser 360 changes (step S180: Yes), and the process returns to step S100. Until the display of the web page is completed (including, for example, both the case where the display reaches the bottom of the display area and the case where the display is terminated after being displayed halfway in the display area) (Step S200: No), Step S100 -The process shown in step S180 is repeated.

  FIG. 12 is a flowchart showing details of the update processing (step S160) of the browsing number storage unit 530 in FIG. First, the fine reading rate measuring unit 520 recognizes the page identification information among the information received from the client terminal 300, and is the data shown in the table in FIG. 7, and the data corresponding to the recognized page identification information is displayed as the browsing number storage unit 530. (Step S162). Next, the precise reading rate measuring unit 520 updates the number of views in the data shown in FIG. 7 by increasing the number of views corresponding to the received precise reading rate by one (step S164).

  Next, the precise reading rate measurement unit 520 recognizes terminal identification information among the information received from the client terminal 300 (step S166). When the recognized terminal identification information is included in the data shown in FIG. 8, that is, when the client terminal 300 is not a new terminal (step S168: No), the fine reading rate measuring unit 520 recognizes the terminal identification information. Is read from the data shown in FIG. 8 (step S170). If the read rate received this time is larger than the read rate (S172: Yes), the read rate measuring unit 520 reduces the number of unique users corresponding to the read rate in the data shown in FIG. S174), and the number of unique users corresponding to the measured reading rate among the data shown in FIG. 7 is increased by one (step S176). The precise reading rate measuring unit 520 updates the precise reading rate and the update date corresponding to the recognized terminal identification information among the data shown in FIG. 8 (step S177). When the read rate measured this time is equal to or less than the read read rate (S172: No), the read rate measuring unit 520 ends the update processing of the browsing number storage unit 530.

  Further, when the recognized terminal identification information is not included in the data shown in FIG. 8 (step S168: Yes), the precise reading rate measuring unit 520 is a unique user corresponding to the received precise reading rate among the data shown in FIG. The number is incremented by one (step S176). Further, the terminal identification information received this time, the calculated read rate, and the update date are added to the data shown in FIG. 8 (step S177).

  Then, the precise reading rate measurement unit 520 updates the ratio of the number of browsing and the ratio of the number of unique users in the data shown in FIG. 7 (S178).

  FIG. 13 is a flowchart showing processing performed by the leaving point detection unit 550. First, the leaving point detection unit 550 reads the table shown in FIG. 7 from the browsing number storage unit 530. Then, for each range of the fine reading rate, the difference in the continuous reading rate based on the number of browsing with the previous fine reading rate range is calculated (step S300). Then, a reading rate at which the calculated difference is equal to or higher than the reference is selected as a withdrawal point (step S320). Note that the processing shown in this figure is performed when a command is input from a user of the reading rate measuring apparatus 500, for example.

  FIG. 14 is a flowchart illustrating processing performed by the web page display unit 580 of the fine reading rate measuring apparatus 500. First, when an instruction is input from the user, the web page display unit 580 transmits request information indicating that the source data is requested to the web server 100. Then, the web page display unit 580 receives source data from the web server 100 (step S400).

  Next, the web page display unit 580 detects the height of the web page indicated by the source data (step S410), and divides the detected height at a certain ratio, thereby calculating a display position of a numerical value indicating the reading rate ( Step S420). The processing performed here is the same as the processing in the web browser 360 described above, and is performed in units of pixels. The web page display unit 580 generates first image data in which a plurality of numerical values indicating the reading rate are displayed at the respective display positions, and generates second image data that is image data of the web page. (Step S430). For example, the web page display unit 580 divides the detected height in 5% increments, and 5%, 10%,... Are displayed as numerical values indicating the reading rate in each divided part. Generate image data.

  Next, the web page display unit 580 combines the first image data and the second image data (step S440), and displays the combined image data as a web page (step S450). Then, the web page display unit 580 stores the combined image data as image data of the web page in the page history storage unit 590 in association with the date and time (step S460).

  Next, the effect of the first embodiment will be described. According to the present embodiment, it is possible to measure a fine reading rate indicating to which range a web page is displayed in the entire range in the client terminal 300.

  Therefore, by looking at the graph generated by the graph generation unit 540, it is possible to recognize a portion of the web page that has a high probability of being browsed. In addition, since the leaving point detection unit 550 detects a portion of the web page that has a high probability of being browsed, the probability that the browsing of the web page is terminated also by looking at the detection result by the leaving point detection unit 550. Can recognize the high part.

  In addition, since the browsing number storage unit 530 holds both the data based on the browsing number and the data based on the number of unique users, an analysis based on either the browsing number or the number of unique users (for example, the number of readings and the number of readings) Reading rate).

  Moreover, since the web page display part 580 displays the image data which gave the precise reading rate to each part of a web page, it can confirm visually by which part browsing is highly likely to be complete | finished. .

  Moreover, the browsing time is measured for each area of the web page, and further for each web page. Therefore, it is possible to determine which region of the web page is browsed for a long time. Thereby, the arrangement position of the advertisement information on the web page can be adjusted to a position where the advertisement effect is high.

  FIG. 15 is a diagram illustrating a configuration of a precise reading rate measurement system according to the second embodiment. The present embodiment is the same as the first embodiment except that the precise reading rate measuring apparatus 500 has the function of the web server 100 in the first embodiment.

  FIG. 16 is a block diagram showing the configuration of the precise reading rate measuring apparatus 500 in the present embodiment. The precise reading rate measuring apparatus 500 has the same configuration as that of the precise reading rate measuring apparatus 500 shown in FIG. 3 except that a source transmitting unit 620 and a source storage unit 640 are provided instead of the source acquiring unit 570. The source storage unit 640 stores source data. The source transmission unit 620 transmits the source data stored in the source storage unit 640 to the client terminal 300.

  Also according to this embodiment, the same effect as that of the first embodiment can be obtained.

  FIG. 17 is a flowchart showing an operation of the precise reading rate measurement system according to the third embodiment. The precise reading rate measurement system shown in this figure is the same as the precise reading rate measurement system according to the first embodiment except for the following points.

  First, when the target web page is displayed on the client terminal 300 via a link, the read rate data transmission unit 380 of the client terminal 300 sets the reference source page identification information for specifying the link source web page, The page identification information, the display position information, and the terminal identification information are transmitted in correspondence with the precise reading rate measuring apparatus 500 (step S120).

  Then, the reading rate measuring unit 520, the browsing number storage unit 530, the graph generation unit 540, the leaving point detection unit 550, the reading completion information measuring unit 560, and the target achievement rate measuring unit 562 of the reading rate measuring device 500 are the first embodiment. The processing described in (1) is performed in the same manner as in the first embodiment, and is also performed for each reference source page identification information.

  FIG. 18 is data indicating the data stored in the browsing number storage unit 530 in the present embodiment in a table format. In the example shown in the figure, the browsing number storage unit 530 stores the data shown in FIG. 7 for each reference source page identification information.

  Also according to this embodiment, the same effect as that of the first embodiment can be obtained. In addition, various types of information based on the read rate can be analyzed for each link source web page.

  FIG. 21 is a block diagram showing a functional configuration of a precise reading rate measuring apparatus 500 according to the fourth embodiment. The precise reading rate measuring apparatus 500 according to the present embodiment has the exception that the precise reading rate measuring unit 520 functions as a link selection information receiving unit and includes a link position storage unit 710 and a selected link position specifying unit 720. The configuration is the same as that of any of the first to third embodiments. FIG. 21 illustrates an example similar to that of the first embodiment, but the browsing time calculation unit 600 illustrated in FIG. 3 is not illustrated.

  In this embodiment, as shown in FIG. 22, the web page displayed on the web browser 360 of the client terminal 300 includes a plurality of link displays 154 having the same linked web page as display items. The link position storage unit 710 illustrated in FIG. 21 stores the display position of each of the plurality of link displays 154 on the web page indicated by the page identification information, for each page identification information. For example, when the web browser 360 displays a web page and the web page is displayed at the beginning of the web page 0% and the end of the web page 100%, the link display 154 is located in what percentage of the whole. It shows that. This calculation is performed using a numerical value in units of pixels by the processing of the web browser 360 described above.

  The precise reading rate measurement unit 520 receives link selection information indicating that the link display 154 has been selected from the client terminal 300, and selects the link selection information together with the latest precise reading rate and page identification information received so far. The data is output to the position specifying unit 720. The page identification information may include a link destination URL.

The fine reading rate measurement unit 520 may receive display position information indicating the position of the selected link display 154 from the client terminal 300 together with the link selection information. In this case, the web browser 360 of the client terminal 300 specifies display position information of each of the plurality of link displays 154 by a numerical value in units of pixels. Then, the web browser 360 identifies and identifies the selected link display 154 based on the identified display position information and the numerical value in units of pixels indicated by the display position of the cursor when the link display 154 is selected. The display position information of the link display 154 is transmitted to the client terminal 300 together with the link selection information. The client terminal 300 uses the display position of the cursor when the link display 154 is selected as the display position of the link display 154 in the web page, and transmits display position information corresponding to this display position to the client terminal 300. May be.
Then, the fine reading rate measuring unit 520 outputs the display position information received together with the link selection information to the selected link position specifying unit 720.

  The selected link position specifying unit 720 determines which position based on the page identification information and the display position information received from the precise reading rate measuring unit 520 and the display position information of the link display 154 stored in the link position storage unit 710. The selected link position indicating whether the link display is selected is specified. For example, the selected link position specifying unit 720 reads the display positions of the plurality of link displays 154 corresponding to the page identification information received from the read rate measuring unit 520 from the link position storage unit 710, and reads the read positions among the read display positions. The display position closest to the display position information received from the rate measuring unit 520 is specified as the selected link position.

  The link position storage unit 710 stores the number of times selected for each display position of the link display 154. The selected link position specifying unit 720 increases the number of times corresponding to the selected link position by one.

  Note that a plurality of different web page link displays 154 may be displayed on one web page. In this case, the read rate measurement unit 520 also receives information indicating which web page link display 154 is selected. Thereby, the selection link position specific | specification part 720 can pinpoint which web page link display 154 was selected.

  Also according to the present embodiment, the same effects as those of the first to third embodiments can be obtained. Further, it is possible to determine in which area of one web page the link display 154 displayed on the web page is easily selected by the user. Thereby, it can be determined in which region the advertisement information including the link display 154 is appropriate to be posted.

  FIG. 23 is a block diagram showing a configuration of a precise reading rate measuring apparatus 500 according to the fifth embodiment. The precise reading rate measuring apparatus 500 according to the present embodiment is the first to first except that the precise reading rate measuring unit 520 functions as a target link selection information receiving unit and has a target achievement user storage unit 810. The configuration is the same as that of any of the four embodiments. FIG. 23 illustrates an example similar to that of the first embodiment, but the browsing time calculation unit 600 illustrated in FIG. 3 is not illustrated.

  In this embodiment, the web page displayed on the web browser 360 of the client terminal 300 includes a target link display. The target link display links to either a web page to be displayed or a web page linked to the web page to be displayed as described above via at least one web page. In the latter case, for example, the web page currently displayed on the web browser 360 of the client terminal 300 includes a display linked to the web page of the product purchase page. The product purchase page is linked to the settlement screen when the user selects a product. The settlement screen is linked to the product purchase screen. The web page to be displayed is a product purchase screen.

  The precise reading rate measuring unit 520 of the precise reading rate measuring apparatus 500 receives information specifying the link display selection history in association with the terminal identification information for mutually identifying the client terminals 300. Here, the information for specifying the selection history is, for example, information (URL or page identification information) for specifying at least one of a link destination or a link source web page when link display is selected in the web browser 360. . The information specifying the selection history may be transmitted each time the link display is selected, or may be transmitted collectively after the link display is selected a plurality of times. Further, the fine reading rate measuring unit 520 receives information indicating that the target link display is selected from the client terminal 300 and also receives information indicating that the web page to be displayed is displayed. The information indicating that the target link display is selected is, for example, the URL of the web page to be displayed or page identification information. In this case, the fine reading rate measurement unit 520 stores in advance the URL of the web page to be displayed or page identification information.

  When the target link display is linked to the web page linked to the web page to be displayed as described above via at least one web page, the fine reading rate measuring unit 520 receives from the client terminal 300 to be displayed. Each time the link display on the web page displayed on the web browser 360 is selected, the page identification information or URL of the web page displayed by the selected link display is received. Then, based on this page identification information or URL, it is determined whether or not a web page to be displayed has been displayed. The web page to be displayed is, for example, a product purchase screen.

  When it is determined that the client terminal 300 has displayed the web page to be displayed, the target achievement user storage unit 810 specifies the target link display selected in the client terminal 300 using the information for specifying the selection history. Then, the page identification information of the web page including the target link display is stored together with the terminal identification information. At this time, you may further memorize | store the time when the web page which should be displayed was displayed.

  According to this embodiment, the same effects as those of the first to fourth embodiments can be obtained. Moreover, the terminal identification information of the user who displayed the web page to be displayed can be specified by the terminal identification information stored in the goal achievement user storage unit 810. Thereby, for example, among the data stored in the browsing number storage unit 530 illustrated in FIG. 8B or FIG. 20, it corresponds to the terminal identification information and the page identification information stored in the goal achievement user storage unit 810. By comparing the current data with other data, it is possible to analyze the difference between the behavior of the user who displayed the web page to be displayed and the behavior of other users.

  FIG. 24 is a block diagram showing a configuration of a precise reading rate measuring apparatus 500 according to the sixth embodiment. The precise reading rate measuring apparatus 500 according to the present embodiment, except that the precise reading rate measuring unit 520 functions as an operation information receiving unit and an initial leaving user calculating unit, and has an initial leaving user storage unit 820. The configuration is the same as that of any of the first to fifth embodiments. FIG. 24 illustrates an example similar to that of the first embodiment.

  The initial leaving user storage unit 820 stores, for each page identification information, an initial leaving user number indicating the number of users who are not interested in the web page corresponding to the page identification information.

  When the web browser 360 of the client terminal 300 displays a web page, the precise reading rate measurement unit 520 receives page identification information of the web page. Then, the fine reading rate measurement unit 520 receives operation information indicating that the web browser 360 is operated on the client terminal 300. The operation information includes information indicating that scrolling has been performed in the web browser, information indicating that the link information has been clicked, display end information indicating that the web browser 360 has finished displaying the web page, and the like. . The display end information is transmitted from the client terminal 300 when, for example, the link information is clicked on the web browser 360 to display the next web page and the display of the web page is terminated. When technically possible, the display end information is displayed when a button for closing the web browser 360 or a button for displaying the web page displayed by the web browser 360 is displayed. It may be sent. Then, when the reading rate measurement unit 520 receives the display end information, the browsing time calculation unit 600 calculates the browsing time in units of web pages below the reference value, or other than the display end information after the reference time. When no operation information is sent, the user is counted as an initial leaving user, and the initial leaving user number corresponding to the received page identification information is increased by one in the initial leaving user storage unit 820. . The case where the browsing time in the unit of the web page is equal to or less than the reference value is, for example, a case where the display of the web page is finished within 10 seconds after the web page is displayed, and whether or not operation information is received during that time Is not considered. Also, when no operation information other than the display end information is sent after the reference time, for example, an operation is performed on the web page within 10 seconds, but it is left for a while and the display of the web page is terminated as it is. This is the case. The fine reading rate measuring unit 520 receives the fine reading rate or the display range data when the beginning of the web page is displayed, and when the display end information is received after a predetermined time has elapsed, the initial withdrawal described above. The update process of the user storage unit 820 may not be performed. Here, the time calculation process for determining whether or not the predetermined time has elapsed is preferably the same as the process performed by the browsing time calculation unit 600 in the first embodiment. Further, it may be determined whether or not a predetermined time has elapsed by using the browsing time calculated by the browsing time calculation unit 600.

  Also according to this embodiment, the same effects as those of the first to fifth embodiments can be obtained. In addition, the number of users who are not interested in the web page can be grasped. Thereby, the ratio of the browsing number by the user who did not show interest in a web page among the browsing numbers of a web page is computable. Note that the initial number of leaving users may be counted in units of terminal identification information, not in units of browsing numbers. In this case, terminal identification information is stored in the initial leaving user storage unit 820, and the number of initial leaving users is specified by the number.

  As mentioned above, although embodiment of this invention was described with reference to drawings, these are the illustrations of this invention, Various structures other than the above are also employable.

DESCRIPTION OF SYMBOLS 10 Internet 100 Web server 120 Program storage part 140 Program transmission part 150 Analysis script 154 Link display 300 Client terminal 320 Program reception part 340 Reading rate calculation program 360 Web browser 380 Reading rate data transmission part 390 Display part 500 Reading rate measuring apparatus 520 Fine reading rate measurement unit 530 Number of browsing storage unit 540 Graph generation unit 550 Leave point detection unit 560 Completion information measurement unit 562 Target achievement rate measurement unit 564 Target reading rate storage unit 570 Source acquisition unit 580 Web page display unit 590 Page history storage unit 600 Browse time calculation unit 602 Count unit 604 Timeout determination unit 606 Browse time update unit 620 Source transmission unit 640 Source storage unit 710 Link location storage unit 720 Selected link location specification unit 810 Target Formed user storage unit 820 initial withdrawal user storage unit

Claims (27)

A fine reading rate measuring device that measures a fine reading rate indicating how far a web page displayed on a web browser of a client terminal is displayed in the entire range of the web page,
Using the data generated by the web browser analyzing the source data, which is data for displaying the web page, the entire range data indicating the height of the entire range of the web page is acquired, and the web page The display range data indicating the height in the web page of the display area that is the area displayed by the web browser is acquired, and the read rate is calculated based on the entire range data and the display range data A transmission unit for transmitting a rate calculation program to the client terminal;
A reading rate measuring unit that receives the reading rate from the client terminal;
A precise reading rate measuring device. A fine reading rate measuring device that measures a fine reading rate indicating how far a web page displayed on a web browser of a client terminal is displayed in the entire range of the web page,
Using the data generated by the web browser analyzing the source data, which is data for displaying the web page, the entire range data indicating the height of the entire range of the web page is acquired, and the web page A transmitting unit that transmits a read rate calculation program for acquiring display range data indicating a height in the web page of a display area that is an area displayed by the web browser to the client terminal;
From the client terminal, the full range data and the display range data are received, a fine reading rate measuring unit that calculates the fine reading rate based on the full range data and the display range data,
A precise reading rate measuring device. In the precise reading rate measuring device according to claim 1 or 2,
Based on the time when the fine reading rate or the whole range data and the display range data are received from the client terminal, or the time when the fine reading rate calculation program acquires the display range data, the specific area of the web page A fine reading rate measuring device further comprising a browsing time calculation unit for calculating browsing time. In the precise reading rate measuring device according to any one of claims 1 to 3,
The web page includes a plurality of link displays having the same linked web page as display items included in the web page,
A link position storage unit for storing display positions of the plurality of link displays in the web page;
A link selection information receiving unit for receiving, from the client terminal, display position information indicating a position of the link display in the web page displayed by the web browser when any of the link displays is selected;
Based on the display position information received by the link selection information receiving unit and the display position stored in the link position storage unit, a selected link position indicating which position of the link display is selected is specified. A selection link position specifying unit to be
Further reading rate measuring device. In the precise reading rate measuring device according to claim 4,
The web page includes a target link display linked to either a web page to be displayed or a web page linked to the web page to be displayed via at least one web page. And
The link selection information receiving unit receives terminal identification information for mutually identifying the client terminals in association with the display position information,
From the client terminal, information specifying the link display selection history is received in association with the terminal identification information, and information indicating that the web page to be displayed is displayed in the terminal identification information. A target link selection information receiving unit that receives the associated link and specifies the target link display selected at the client terminal using the link display selection history;
A target achievement user storage unit that stores the terminal identification information received by the link selection information reception unit when the target link selection information reception unit receives the target link selection information;
Further reading rate measuring device. In the precise reading rate measuring device according to any one of claims 1 to 5,
An operation information receiving unit for receiving operation information indicating that the web browser is operated in the client terminal;
A browsing time acquisition unit for acquiring a browsing time which is a time when the web page is browsed by the web browser;
When the operation information receiving unit receives display end information indicating that the display of the web page is ended based on an input to the web browser as the operation information, the browsing time of the web page is a reference time If the operation information other than the display end information is not sent after the reference time, the user is counted as an initial departure user who is not interested in the web page. An initial leaving user number calculating unit,
Further reading rate measuring device. In the precise reading rate measuring device according to any one of claims 1 to 6,
A number-of-views storage unit that divides the fine reading rate into a plurality of ranges in a predetermined unit and stores the number of views that is the number of times the fine reading rate measurement unit measures the fine reading rate included in the range for each of the plurality of ranges. Further reading rate measuring device. In the precise reading rate measuring device according to claim 7,
An accurate reading rate measuring apparatus further comprising a leaving point detection unit that arranges the number of browsing in the order of the range and selects the range in which the decrease in the number of browsing is equal to or greater than a reference compared to the previous range. In the precise reading rate measuring device according to claim 7 or 8,
Reading information for measuring at least one of the number of readings corresponding to the range indicating the end of the web page and the reading rate that is a ratio of the number of readings to the number of readings at the beginning of the web page A reading rate measuring device with a measuring unit. In the precise reading rate measuring device according to any one of claims 1 to 9,
The precise reading rate measuring unit receives terminal identification information for mutually identifying the client terminals in association with the precise reading rate or the entire range data and the display range data,
The precise reading rate is divided into a plurality of ranges in a predetermined unit, and the precise reading is provided with a browsing number storage unit that stores the number of unique users indicating the number of the terminal identification information received by the precise reading rate measurement unit for each of the plurality of ranges. Rate measuring device. In the precise reading rate measuring device according to claim 10,
An accurate reading rate measuring device further comprising a departure point detection unit that arranges the number of unique users in the order of the ranges and selects the range in which the decrease in the number of unique users is equal to or greater than a reference compared to the previous range. In the precise reading rate measuring device according to claim 10 or 11,
Measure at least one of the number of readings that is the number of unique users corresponding to the range indicating the end of the web page and the rate of reading that is the ratio of the number of readings to the number of unique users at the beginning of the web page A fine reading rate measuring device including a reading information measuring unit. In the precise reading rate measuring device according to any one of claims 1 to 12,
A source acquisition unit for acquiring an analysis script generated using the source data;
When displaying the web page, a web page display unit that gives a display showing a reading rate in the web page using the analysis script;
A precise reading rate measuring device. In the precise reading rate measuring device according to any one of claims 1 to 13,
The fine reading rate measuring unit is a fine reading rate measuring apparatus that receives page identification information for mutually identifying the web pages in association with the fine reading rate or the entire range data and the display range data. In the precise reading rate measuring device according to any one of claims 1 to 14,
A source storage unit for storing the source data;
A source transmission unit that transmits the source data stored in the source storage unit to the client terminal to display a web page based on the source data on the web browser;
A precise reading rate measuring device. A web browser that receives source data that is data for displaying a web page from a web server, analyzes the source data, and displays the web page;
Using the data generated by analyzing the source data by the web browser, the entire range data indicating the height of the entire range of the web page is acquired, and in the area displayed by the web browser in the web page Display range data indicating the height of a certain display area in the web page is acquired as a trigger when the display area is displayed, and the read rate is calculated based on the entire range data and the display range data. A program receiving unit for receiving a program for calculating a reading rate from the reading rate measuring device;
A precise reading rate data transmitting unit for transmitting the precise reading rate calculated by the precise reading rate calculating program to the precise reading rate measuring device;
A client terminal comprising: A web browser that receives source data that is data for displaying a web page from a web server, analyzes the source data, and displays the web page;
Using the data generated by analyzing the source data by the web browser, the entire range data indicating the height of the entire range of the web page is acquired, and in the area displayed by the web browser in the web page A program receiving unit for receiving a reading rate calculation program for acquiring display range data indicating a height of the display area in the web page as a trigger when the display region is displayed;
A reading rate data transmitting unit for transmitting the entire range data and the display range data to the reading rate measuring device;
A client terminal comprising: The client terminal according to claim 16 or 17,
A browsing time calculation unit that calculates a browsing time of a specific area of the web page based on the time when the program for calculating the precise reading rate acquired the display range data from the web browser;
A browsing time transmitting unit that transmits the browsing time calculated by the browsing time calculating unit to the precise reading rate measuring device;
A client terminal further comprising: The client terminal according to claim 18, wherein
The browsing time calculation unit
Each time event processing is performed in the web browser of the client terminal, operation information indicating that the event processing has been performed is acquired,
A client terminal that does not add up to the browsing time the time from when the last operation information is acquired until the next operation information is acquired when a predetermined time has elapsed since the last acquisition of the operation information. A client device that displays a web page,
A fine reading rate measuring device that measures a fine reading rate indicating how far a web page displayed in the web browser of the client terminal is displayed in the entire range of the web page;
A reading rate measuring system comprising:
The client terminal is
A source receiver that receives source data, which is data for displaying the web page, from a web server;
A source storage unit for storing the source data;
The web browser for analyzing the source data and displaying the web page;
Using the data generated by analyzing the source data by the web browser, the entire range data indicating the height of the entire range of the web page is obtained, and the area of the web page displayed by the web browser An accurate reading rate calculation program for acquiring an accurate reading rate based on the entire range data and the display range data by acquiring display range data indicating a height of a certain display area in the web page A program receiving unit for receiving from,
A precise reading rate data transmitting unit for transmitting the precise reading rate calculated by the precise reading rate calculating program to the precise reading rate measuring device;
The precise reading rate measuring device comprises:
A transmitting unit that transmits the program for calculating the reading rate to the client terminal;
A fine reading rate measuring unit that receives the fine reading rate from the client terminal;
Reading rate measurement system with A client device that displays a web page,
A fine reading rate measuring device that measures a fine reading rate indicating how far a web page displayed in the web browser of the client terminal is displayed in the entire range of the web page;
A reading rate measuring system comprising:
The client terminal is
A source receiver that receives source data, which is data for displaying the web page, from a web server;
A source storage unit for storing the source data;
The web browser for analyzing the source data and displaying the web page;
Using the data generated by analyzing the source data by the web browser, the entire range data indicating the height of the entire range of the web page is acquired, and in the area displayed by the web browser in the web page A program receiving unit that receives from the fine reading rate measuring device a fine reading rate calculation program that acquires display range data indicating the height of the display area in the web page;
A reading rate data transmission unit that transmits the display range data and the entire range data acquired by the reading rate calculation program to the reading rate measuring device;
The precise reading rate measuring device comprises:
A transmitting unit that transmits the program for calculating the reading rate to the client terminal;
A reading rate measuring unit that receives the display range data and the entire range data from the client terminal and calculates the reading rate;
Reading rate measurement system with A reading rate measuring method for measuring a reading rate indicating a range of a web page displayed on a client terminal.
The computer uses the data generated by analyzing the source data, which is data for displaying the web page, by the web browser to obtain full range data indicating the height of the full range of the web page, and A read rate calculation program for obtaining display range data indicating which part of the web page is displayed by a web browser and calculating the read rate based on the entire range data and the display range data Send it to the client device,
A reading rate measuring method in which the computer receives the reading rate from the client terminal. A reading rate measuring method for measuring a reading rate indicating a range of a web page displayed on a client terminal.
The computer uses the data generated by analyzing the source data, which is data for displaying the web page, by the web browser to obtain full range data indicating the height of the full range of the web page, and Sending to the client terminal a read rate calculation program that acquires display range data indicating which part of the web page the web browser is displaying,
A reading rate measuring method in which the computer acquires the entire range data and the display range data from the client terminal and calculates the reading rate. A program for causing a computer to function as a reading rate measuring device that measures a reading rate indicating how far a web page displayed on a web browser of a client terminal is displayed in the entire range of the web page. ,
In the computer,
Using the data generated by analyzing the source data, which is data for displaying the web page, by the web browser, the entire range data indicating the height of the entire range of the web page is obtained, and the web browser The client terminal is provided with a read rate calculation program that acquires display range data indicating which part of the web page is displayed and calculates the read rate based on the entire range data and the display range data. The ability to send,
A function of receiving the reading rate from the client terminal;
A program that realizes A program for causing a computer to function as a reading rate measuring device that measures a reading rate indicating how far a web page displayed on a web browser of a client terminal is displayed in the entire range of the web page. ,
In the computer,
Using the data generated by analyzing the source data, which is data for displaying the web page, by the web browser, the entire range data indicating the height of the entire range of the web page is obtained, and the web browser A function of transmitting a read rate calculation program for acquiring display range data indicating which part of the web page is displayed to the client terminal;
A function of acquiring the entire range data and the display range data from the client terminal and calculating the read rate;
A program that realizes A program for measuring a reading rate indicating how far a web page displayed on a web browser of a client terminal is displayed in the entire range of the web page,
On the computer,
Using the data generated by analyzing the source data, which is data for displaying the web page, by the web browser, the entire range data indicating the height of the entire range of the web page is obtained, and the web browser A function of acquiring display range data indicating which part of the web page is displayed as a trigger that the display area is displayed;
A function of calculating the reading rate based on the entire range data and the display range data;
A program that realizes A program for measuring a reading rate indicating how far a web page displayed on a web browser of a client terminal is displayed in the entire range of the web page,
On the computer,
Using the data generated by analyzing the source data, which is data for displaying the web page, by the web browser, the entire range data indicating the height of the entire range of the web page is obtained, and the web browser A function of acquiring display range data indicating which part of the web page is displayed as a trigger that the display area is displayed;
A function of transmitting the entire range data and the display range data to a reading rate measuring device that calculates a reading rate using the entire range data and the display range data;
A program that realizes

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