JP6998547B2 - Guidance production system - Google Patents

Description

The present disclosure relates to a guidance effect system that guides a person's behavior by executing the effect.

Conventionally, as a lighting device, there is one described in Patent Document 1. This illuminating device includes a large number of light emitting elements, and the large number of light emitting elements are classified into a plurality of groups to be separately fed. This lighting device can change the amount and chromaticity of the irradiation light, and can irradiate light having a plurality of emission patterns. This lighting device can change the effect of the irradiation light by changing the emission pattern of the irradiation light.

Japanese Patent Publication No. 2014-527268

It is known that lighting and visual effects affect human behavior, for example, the savanna effect, that is, the effect of attracting a person to a bright place rather than a dark place. For example, it is a well-established theory that the savanna effect increases a person's willingness to go to the other side when the other side of the tunnel is bright, and less motivated to go to the other side when the other side of the tunnel is dark.

Against this background, it would be preferable if people could be guided to the display shelves of the store by directing with lighting or images, which would lead to sales of the store. However, it was proved in a laboratory test that the inducing effect was high, and when the production introduced with the expectation that the inducing effect was high was actually executed at the store in the field, the inducing effect was as expected. It may seem that it has not been obtained. However, there is no way to confirm that, and it is difficult to lead to a better production.

Therefore, an object of the present disclosure is to provide a guidance effect system that can objectively determine the degree of guidance of a person at the site and can easily perform a more preferable effect.

In order to solve the above problems, the guidance effect system according to the present disclosure can execute one or more effects using at least one of lighting and video, and one or more action guidances that induce human behavior by the effects. One or more guidance that measures the behavior of a person and quantifies it as a measured value, and one or more guidance that calculates the guidance effect value that correlates with the degree of guidance by the behavior guidance unit based on the measured value. It is equipped with an effect calculation unit.

According to the guidance effect system according to the present disclosure, the degree of guidance can be objectively determined for a person at the site, and it is easy to perform a more preferable effect.

It is a block diagram which shows the schematic structure of the guidance effect system which concerns on one Embodiment of this disclosure. It is a figure explaining the counting method of the number of people of the 1st to 3rd store entry number detection sensors. It is a schematic diagram explaining the installation place of the 1st to 3rd store entry number detection sensors. It is a schematic diagram explaining the operation of an omnidirectional camera. It is a flowchart which shows an example of the processing procedure performed by the control device in order to make a doorway lighting device perform a preferable effect. It is a flowchart which shows an example of the processing procedure performed by the control device in order to make a display shelf lighting device perform a preferable effect. It is a flowchart which shows the other example of the processing procedure performed by the control device in order to make a display shelf lighting device perform a preferable effect.

Hereinafter, embodiments according to the present disclosure will be described in detail with reference to the accompanying drawings. When a plurality of embodiments, modifications, and the like are included in the following, it is assumed from the beginning that a new embodiment is constructed by appropriately combining the characteristic portions thereof.

FIG. 1 is a block diagram showing a schematic configuration of a guidance effect system 1 according to an embodiment of the present disclosure. As shown in FIG. 1, the guidance effect system 1 includes a store entry number detection device 10 as a behavior measurement unit, an omnidirectional camera 20 as another behavior measurement unit, an entrance / exit lighting device 30 as a behavior guidance unit, and other behaviors. It includes a display shelf lighting device 40, a storage device 50, a personal computer (hereinafter referred to as a personal computer) 60, and a control device 70 as a guide unit.

The store entry number detection device 10 includes a first store entry number detection sensor 11, a second store entry number detection sensor 12, and a third store entry number detection sensor 13. Since each of the store entry detection sensors 11 to 13 is a known sensor, it will not be described in detail, but for example, it includes a thermo sensor, recognizes a floor temperature change and a solid size (person), and counts the number of people. Each store entry detection sensor 11 to 13 determines in and out within the detection range based on the difference between the temperature of the human surface within the detection range and the temperature of the floor surface, and counts the number of people. FIG. 2 is a diagram illustrating a method of counting the number of people of each store entry detection sensor 11 to 13. As shown in FIG. 2, each of the store entry number detection sensors 11 to 13 can set the detection range R and the counting line L. Each of the store entry detection sensors 11 to 13 can accurately count even when a person comes and goes as shown in FIG. 2A as long as it is within the detection range R. Further, each of the store entry detection sensors 11 to 13 does not determine that a person's U-turn is a person's passage as shown in FIG. 2B, and does not count the number of people passing by. Each store entry detection sensor 11 to 13 can store data for a predetermined period (for example, 10 days).

FIG. 3 is a schematic diagram illustrating an installation location of each store entry detection sensor 11 to 13. As shown in FIG. 3, when the passage is viewed from inside the store 16, the first entry number detection sensor 11 is located above the aisle portion R1 located on the left side of the entrance of the store 16 in the passage 15 (for example,). It is installed on the ceiling). The first store entry detection sensor 11 counts the number of people traveling in the aisle portion R1 in the direction of the store 16 indicated by the arrow A. Further, the second store entry detection sensor 12 is installed on the upper side (for example, the ceiling) of the aisle portion R2 located on the right side of the entrance of the store 16 in the passage 15 when the passage 15 is viewed from inside the store 16. Will be done. The second store entry detection sensor 12 counts the number of people traveling in the aisle portion R2 toward the store indicated by the arrow B. Further, the third store entry detection sensor 13 is installed on the upper side (ceiling) near the entrance / exit of the store. The third store entry detection sensor 13 counts the number of people who enter the store from the passage 15 indicated by the arrow C in the aisle portion R3 connecting the passage 15 and the store 16. Each store entry number detection sensor 11 to 13 outputs a signal representing the count number to the control device 70 (see FIG. 1) for a predetermined period, for example, every period within 10 days.

Again, referring to FIG. 1, the omnidirectional camera 20 is a known omnidirectional network camera, for example, composed of WV-SFN480 of Panasonic System Networks Co., Ltd., on the upper side (for example, ceiling) of the setting area. Will be installed. The omnidirectional camera 20 includes a fisheye lens and a high-sensitivity image sensor, and monitors 360 degrees in all directions.

FIG. 4 is a schematic diagram illustrating the operation of the omnidirectional camera 20. With reference to FIG. 4, the omnidirectional camera 20 locks each person who has entered the predetermined area R4 in front of the display shelf 21, and each person sets the time from when the person enters the predetermined area R4 until when the person exits the predetermined area R4. Measure every time. Then, for each predetermined period, for example, every period within 10 days, a signal indicating the number of people who have entered the predetermined area R4 and a predetermined time among the entered persons, for example, a time of 2 minutes or more, a predetermined area. A signal representing the number of people staying in R4 is output to the control device 70. Each of the store entry detection device 10 and the omnidirectional camera 20 measures a person's behavior and quantifies it as a measured value.

With reference to FIG. 1, the doorway lighting device 30 is a lighting fixture installed on the ceiling near the doorway in the store, and is provided to illuminate the vicinity of the doorway in the store. The entrance / exit lighting device 30 includes an AC / DC converter, a DC / DC converter, a first LED (Light Emitting Diode) (not shown), a second LED (not shown), a first LED dimming unit 31, and a second LED dimming unit. 32. The AC / DC converter converts the AC power from the commercial power supply into DC power, and the DC / DC converter steps down the DC power received from the DC / DC converter and converts it into DC power of an appropriate voltage. ..

The first LED is composed of a warm color LED having a color temperature of about 2700 K, and the second LED is composed of a cold color LED having a color temperature of about 6500 K. The doorway lighting device 30 mixes (mixes) the light emitted from the first LED and the light emitted from the second LED, and irradiates the doorway of the store 16 with the mixed light.

The first LED dimming unit 31 adjusts the electric power supplied to the first LED by PWM (Pulse Width Modulation) current control. Specifically, the first LED dimming unit 31 has a switching unit composed of a transistor or the like. By controlling the on / off of the switching unit with a control signal from the control device 70 (see FIG. 1), the power supplied to the first LED is adjusted, and the illuminance of the light emitted from the first LED is adjusted.

The second LED dimming unit 32 adjusts the power supplied to the second LED by PWM current control. The second LED dimming unit 32 also has a switching unit composed of a transistor or the like. By controlling the on / off of the switching unit with the control signal from the control device 70, the electric power supplied to the second LED is adjusted, and the illuminance of the light emitted from the second LED is adjusted.

The effect of the emitted light of the entrance / exit lighting device 30 is changed by adjusting the electric power supplied to the first and second LEDs. For example, by increasing the amount of electric power supplied to the first LED that emits warm colors and decreasing the amount of electric power supplied to the second LED that emits cool colors, it is possible to produce warmth. On the contrary, by increasing the amount of electric power supplied to the second LED that emits cool colors and decreasing the amount of electric power supplied to the first LED that emits warm colors, it is possible to produce coolness.

The display shelf lighting device 40 is a lighting fixture installed on the ceiling near the display shelf in the store, and is provided to illuminate the vicinity of the display shelf in the store. The display shelf lighting device 40 includes an AC / DC converter, a DC / DC converter, a third LED (not shown), a fourth LED (not shown), a third LED dimming unit 41 (see FIG. 1), and a fourth LED dimming. It has a portion 42 (see FIG. 1). The AC / DC converter converts the AC power from the commercial power supply into DC power, and the DC / DC converter steps down the DC power received from the DC / DC converter and converts it into DC power of an appropriate voltage. ..

The third LED is composed of a warm color LED having a color temperature of about 2700 K, and the fourth LED is composed of a cold color LED having a color temperature of about 6500 K. The display shelf lighting device 40 mixes the light emitted from the third LED and the light emitted from the fourth LED, and irradiates the display shelf of the store with the mixed light.

The third LED dimming unit 41 adjusts the power supplied to the third LED by PWM current control. The third LED dimming unit 41 has a switching unit composed of a transistor or the like. By controlling the on / off of the switching unit with a control signal from the control device 70 (see FIG. 1), the power supplied to the third LED is adjusted, and the illuminance of the light emitted from the third LED is adjusted.

Further, the 4th LED dimming unit 42 also adjusts the electric power supplied to the 4th LED by PWM current control. The fourth LED dimming unit 42 also has a switching unit composed of a transistor or the like. By controlling the on / off of the switching unit with the control signal from the control device 70, the electric power supplied to the fourth LED is adjusted, and the illuminance of the light emitted from the fourth LED is adjusted.

The effect of the emitted light of the display shelf lighting device 40 is changed by adjusting the electric power supplied to the third and fourth LEDs in the same manner as the effect of the emitted light of the entrance / exit lighting device 30. For example, by increasing the amount of electric power supplied to the third LED that emits warm colors and decreasing the amount of electric power supplied to the fourth LED that emits cool colors, it is possible to produce warmth. On the contrary, by increasing the amount of electric power supplied to the fourth LED that emits cool colors and decreasing the amount of electric power supplied to the third LED that emits warm colors, it is possible to produce coolness.

If the effect of the irradiation light by the entrance / exit lighting device 30 is attractive, more people will visit the store 16, and if the effect of the irradiation light is not attractive, the person's feet will be far from the store 16. The production of the irradiation light by the entrance / exit lighting device 30 affects the movement and stay, which are human behaviors. Similarly, if the effect of the irradiation light by the display shelf lighting device 40 is attractive, more people gather in the vicinity of the display shelf 21, and if the effect of the irradiation light is unattractive, the human feet will be distracted. Move away from the display shelf 21. The production of the irradiation light by the display shelf lighting device 40 affects the movement and stay, which are human behaviors.

The storage device 50 and the control device 70 are built in the server. The storage device 50 is used to hold digital data to be processed by the control device 70, and is composed of a hard disk drive, a flash memory, a RAM disk, and the like. The storage device 50 exchanges information with the control device 70. The storage device 50 stores in advance a plurality of effect data that can be executed by the entrance / exit lighting device 30. The plurality of effect data may be any number of effect data of 2 or more, and may be, for example, 10 or more effect data. The plurality of effect data are different from each other, and each effect data is composed of a set of the illuminance of the first LED and the illuminance of the second LED. Further, the storage device 50 also stores in advance a plurality of effect data that can be executed by the display shelf lighting device 40. The plurality of effect data may be any number of effect data of 2 or more, and may be, for example, 10 or more effect data. The plurality of effect data are different from each other, and each effect data is composed of a set of the illuminance of the third LED and the illuminance of the fourth LED.

The personal computer 60 is connected to the Internet by wire or wirelessly. The personal computer 60 is installed with software for inputting some parameters for controlling the drive of the entrance / exit lighting device 30 and the display shelf lighting device 40. The input unit of the personal computer 60 is composed of, for example, a keyboard and a mouse, a touch panel, or the like. The input unit of the personal computer 60 includes a store entrance rate measurement period setting unit 61, a stay rate measurement period setting unit 62, a store entrance rate threshold value setting unit 63, and a stay rate threshold value setting unit 64. Specifically, by starting the software, the input unit can be used to set a measurement period for measuring the store entry rate, which is a measure for judging the effect of production, and the stay rate, which is a measure for judging the effect of effect, is measured. You can set the measurement period to be measured. Further, the input unit can be used to set a store entry rate threshold value as a reference for changing the effect of the entrance / exit lighting device 30, and a stay rate threshold value as a change standard for the effect of the display shelf lighting device 40. Each of the store entry rate measurement period setting unit 61 and the stay rate measurement period setting unit 62 is a measurement period setting unit, and each of the store entry rate threshold value setting unit 63 and the stay rate threshold value setting unit 64 is a threshold value setting unit. Is. The store entry rate, stay rate, store entry rate threshold value, and stay rate threshold value will be described in detail later. As for the personal computer 60, it is preferable to use a terminal installed in the store because the capital investment can be reduced. For example, the personal computer 60 may be a terminal or the like used in the store 16 to store the purchase price of the product, the postage cost, the sales of the store, and the like.

The control device 70 is preferably configured by, for example, a microcomputer. The control device 70 has a built-in timer 71 capable of measuring time. The control device 70 includes a CPU (Central Processing Unit) and an internal storage unit such as a RAM (Random Access Memory) and a ROM (Read Only Memory). The CPU reads and executes a program or the like stored in the internal storage unit or the storage device 50. The RAM temporarily stores the read program and processing data. Further, the ROM stores a control program, a predetermined threshold value, and the like. The control device 70 can be realized by software executed by a microcomputer, but a part thereof may be configured by hardware.

Next, the control by the control device 70 of the guidance effect system 1, specifically, the control capable of objectively determining the degree of guidance of a person at the site and automatically executing a preferable effect will be described. First, the control of the entrance / exit lighting device 30 by the control device 70 will be described. FIG. 5 is a flowchart showing an example of a processing procedure performed by the control device 70 in order to cause the doorway lighting device 30 to perform a preferable effect.

With reference to FIG. 5, when the entrance / exit lighting device 30 executes one of the plurality of effects, the procedure starts, and in step S1, each of the store entry number detection sensors 11 to 13 passes through the detection area. The number of people who have entered the store is counted, and the timer 71 (see FIG. 1) of the control device 70 measures the operating time of each of the store entry detection sensors 11 to 13. When step S1 is completed, in step S2, the control device 70 determines whether or not a predetermined period has elapsed since the time counting of the operating time was started or restarted. The predetermined period is a store entrance rate measurement period for measuring the store entrance rate input by the store entrance rate measurement period setting unit 61. The predetermined period can be set to, for example, a period of 3 to 60 days, but may be set to any other period. The store entry rate will be described in detail below.

If a negative determination is made in step S2, step S1 and subsequent steps are repeated. On the other hand, if an affirmative determination is made in step S2, the process proceeds to step S3, the store entry rate calculation unit 72 (see FIG. 1) of the control device 70 calculates the store entry rate, and then the process proceeds to step S4. The store entry rate is calculated as follows. Specifically, the store entry rate calculation unit 72 is the number of people who have passed through the passage portion R1 (see FIG. 3) in the arrow A direction during the predetermined period based on the signal from the first store entry number detection sensor 11. (Hereinafter referred to as the first number) is specified. Further, the store entry rate calculation unit 72 is based on the signal from the second store entry number detection sensor 12, and the number of people who have passed through the passage portion R2 (see FIG. 3) in the arrow B direction during the predetermined period (see FIG. 3). Hereinafter referred to as the second number). Further, the store entry rate calculation unit 72 calculates the sum of the first number and the second number (hereinafter, this sum is referred to as the third number), and passes through this third number through the passage 15. Identify the number of people who did.

Further, the store entry rate calculation unit 72 is based on the signal from the third store entry number detection sensor 13, and the number of people who have passed through the passage portion R3 (see FIG. 3) in the arrow C direction during the predetermined period (see FIG. 3). Hereinafter referred to as the fourth number). The store entry rate calculation unit 72 specifies the fourth number as the number of people who have entered the store 16 from the passage 15. The store entry rate calculation unit 72 calculates the rate ((fourth number) / (third number)) obtained by dividing the fourth number by the third number as the store entry rate. The store entry rate is a guidance effect value that correlates with the degree of guidance of the doorway lighting device 30 when the behavior guidance unit is the doorway lighting device 30. Further, the store entry rate calculation unit 72 is a guidance effect calculation unit that calculates the store entry rate, which is the guidance effect value, and calculates the average of the store entry rates in the above-mentioned predetermined period as the measurement period.

In step S4, based on the signal from the control device 70, the control device 70 stores the store entry rate and the effect (what number effect) of the entrance / exit lighting device 30 which is the store entry rate. do. After that, the process proceeds to step S5. In step S5, the entrance / exit side effect pass / fail determination unit 74 of the control device 70 determines whether or not the store entry rate calculated in step S3 is equal to or less than the store entry rate threshold value input by the store entry rate threshold value setting unit 63 (see FIG. 1). Is determined. The store entry rate threshold value is appropriately determined for each specification according to the traffic volume of the traffic route 15, the size of the store, and the like. If a negative determination is made in step S5, the entrance / exit side effect pass / fail determination unit 74 objectively determines that the effect of the entrance / exit lighting device 30 is attractive and satisfies the criteria. Then, the process proceeds to step S6, the effect being executed is continued, the execution time of the effect is restarted from 0, and at the same time, step S1 and the following are repeated.

On the other hand, if an affirmative determination is made in step S5, the process proceeds to step S7, and the entrance / exit lighting control unit 76 of the control device 70 switches the effect to another effect and starts a new effect. This switching is executed by changing the illuminance of the first LED and changing the illuminance of the second LED. By this switching, for example, the warm-colored illumination light is changed to the illumination light having a cooler color, and conversely, the cold-colored illumination light is changed to the illumination light with a warmer color. It will be changed to, and the production will be automatically renewed. Further, step S8 is executed at the same time as step S7, and the entrance / exit lighting control unit 76 activates the mail transmission program stored in advance in the internal storage unit or the storage device 50 of the control device 70. Then, the entrance / exit lighting control unit 76 notifies that the effect has been switched and sends an e-mail indicating which effect (what number effect) the new effect is to the mail software 67 of the personal computer 60 wirelessly or by wire. Then, after that, the control becomes a return and step S1 or less is repeated.

Next, the control of the display shelf lighting device 40 by the control device 70 will be described. FIG. 6 is a flowchart showing an example of a processing procedure performed by the control device 70 in order to cause the display shelf lighting device 40 to perform a preferable effect.

With reference to FIG. 6, when the display shelf lighting device 40 executes one of the plurality of effects, the procedure starts, and in step S11, the omnidirectional camera 20 enters the predetermined area R4. In addition to counting the number, the number of people who have stayed in the predetermined area R4 for a predetermined time, for example, 2 minutes or more, is counted among the people who have entered. Further, the timer 71 (see FIG. 1) of the control device 70 measures the operating time of the omnidirectional camera 20. When step S11 is completed, in step S12, the control device 70 determines whether or not a predetermined period has elapsed since the time counting of the operating time was started or restarted. The predetermined period is a stay rate measurement period for measuring the stay rate input by the stay rate measurement period setting unit 62 (see FIG. 1). The predetermined period can be set to, for example, a period of 3 to 60 days, but may be set to any other period. The stay rate will be described in detail below.

If a negative determination is made in step S12, step S11 and subsequent steps are repeated. On the other hand, if an affirmative determination is made in step S12, the process proceeds to step S13, the stay rate calculation unit 73 (see FIG. 1) of the control device 70 calculates the stay rate, and then the process proceeds to step S14. The stay rate is calculated as follows. Specifically, the stay rate calculation unit 73 specifies the number of people who have entered the predetermined area R4 within the predetermined period (hereinafter referred to as the fifth number) by the signal from the omnidirectional camera 20. Further, the stay rate calculation unit 73 specifies the number of people who stayed in the predetermined area R4 for a predetermined time or more within a predetermined period (hereinafter referred to as a sixth number) by the signal from the omnidirectional camera 20. The stay rate calculation unit 73 calculates the rate ((sixth number) / (fifth number)) obtained by dividing the sixth number by the fifth number as the stay rate. The stay rate is a guidance effect value that correlates with the degree of guidance of the display shelf lighting device 40 when the behavior guidance unit is the display shelf lighting device 40. Further, the stay rate calculation unit 73 is a guidance effect calculation unit that calculates the stay rate, which is the guidance effect value, and calculates the average of the stay rates in the predetermined period (measurement period).

In step S14, based on the signal from the control device 70, the control device 70 stores the stay rate and the effect (what number of effect) of the display shelf lighting device 40 which is the stay rate in association with each other. .. After that, the process proceeds to step S15. In step S15, the display shelf effect pass / fail determination unit 75 of the control device 70 determines whether or not the stay rate calculated in step S13 is equal to or less than the stay rate threshold value input by the stay rate threshold value setting unit 64 (see FIG. 1). do. The residence rate threshold value is appropriately determined for each specification according to the size of the predetermined area R4, the number of products displayed on the display shelf, and the like. If a negative determination is made in step S15, the display shelf effect pass / fail determination unit 75 objectively determines that the effect of the display shelf lighting device 40 is attractive and satisfies the criteria. Then, the process proceeds to step S16, the effect being executed is continued, the execution time of the effect is restarted from 0, and at the same time, step S11 and the following are repeated.

On the other hand, if an affirmative determination is made in step S15, the process proceeds to step S17, and the display shelf lighting control unit 77 of the control device 70 switches the effect to another effect and starts a new effect. This switching is executed by changing the illuminance of the third LED and changing the illuminance of the fourth LED. By this switching, for example, the warm-colored illumination light is changed to the illumination light having a cooler color, and conversely, the cold-colored illumination light is changed to the illumination light with a warmer color. It will be changed to, and the production will be automatically renewed. Further, step S18 is executed at the same time as step S17, and the display shelf lighting control unit 77 activates a mail transmission program stored in advance in the storage unit of the control device 70 or the storage device 50. Then, the display shelf lighting control unit 77 notifies that the effect has been switched and sends an e-mail indicating which effect (what number effect) the new effect is to the mail software 67 of the personal computer 60 wirelessly or by wire. .. Then, after that, the control becomes a return and step S11 or less is repeated.

As described above, the guidance effect system 1 can execute one or more effects using at least one of lighting and video, and includes an entrance / exit lighting device 30 and a display shelf lighting device 40 that guide human behavior by the effects. Further, the guidance effect system 1 includes a store entry number detection device 10 and an omnidirectional camera 20 that measure a person's behavior and quantify it as a measured value. Further, the guidance effect system 1 includes a store entry rate calculation unit 72 that calculates a store entry rate that correlates with the degree of guidance of the entrance / exit lighting device 30 based on the measured value quantified by the store entry number detection device 10. Further, the guidance effect system 1 includes a stay rate calculation unit 73 that calculates a stay rate that correlates with the degree of guidance of the display shelf lighting device 40 based on the measured values quantified by the omnidirectional camera 20.

According to the guidance effect system 1, the degree of guidance of the entrance / exit lighting device 30 at the site can be objectively specified based on the store entry rate calculated by the store entry rate calculation unit 72. Therefore, it is possible to objectively determine whether or not the effect of the entrance / exit lighting device 30 at the site is sufficient, and if the effect is insufficient, it is possible to lead to a better effect. Similarly, the degree of guidance of the display shelf lighting device 40 at the site can be objectively specified based on the stay rate calculated by the stay rate calculation unit 73. Therefore, it is possible to objectively determine whether or not the production by the display shelf lighting device 40 at the site is sufficient, and if the production is insufficient, it can lead to a better production.

Further, a storage device 50 may be provided in which a plurality of effect data for executing a plurality of effects are stored.

According to the above configuration, a plurality of effect candidates expected to have a high effect of attracting people can be stored in the storage device 50 in advance, and even if the effect of 1 is small, the effect is small. Can be immediately switched to other promising productions.

Further, the guidance effect system 1 may include a storage device 50 that stores the effect and the store entry rate in a linked state and stores the effect and the stay rate in a linked state.

According to the above configuration, the effect and the induction effect value are stored in a linked state. Therefore, it is possible to analyze the relationship between the effect and the induction effect value at each site, and it is possible to lead to the execution of a better effect at each site.

Further, the guidance effect system 1 may include a store entrance rate threshold setting unit 63 for setting a store entrance rate threshold value and an entrance / exit lighting control unit 76 for notifying the user when the store entrance rate is equal to or less than the threshold value. .. Further, the guidance effect system 1 may include a stay rate threshold value setting unit 64 for setting a stay rate threshold value and a display shelf lighting control unit 77 for notifying the user when the stay rate is equal to or less than the threshold value.

According to the above configuration, the notification by the entrance / exit lighting control unit 76 allows the user to recognize that the specific effect of the entrance / exit lighting device 30 does not exert a sufficient effect, and can be changed to another effect. Further, the notification by the display shelf lighting control unit 77 allows the user to recognize that the specific effect of the display shelf lighting device 40 does not exhibit a sufficient effect, and the user can change to another effect.

Further, the guidance effect system 1 may include a store entry rate measurement period setting unit 61 that sets a measurement period by the store entry number detection device 10. Further, the store entry rate calculation unit 72 may calculate the average of the store entry rates during the measurement period. Further, the guidance effect system 1 may include a stay rate measurement period setting unit 62 for setting a measurement period by the omnidirectional camera 20. In addition, the stay rate calculation unit 73 may calculate the average of the store entry rates during the measurement period.

According to the above configuration, the user can freely change the measurement period by the store entry number detection device 10 for each specification by inputting in the store entry rate measurement period setting unit 61. Further, since the store entry rate calculation unit 72 calculates the average of the store entry rates in the measurement period, it is easy to easily and accurately calculate the store entry rate in the measurement period. Further, the measurement period by the omnidirectional camera 20 can be freely changed for each specification by inputting in the stay rate measurement period setting unit 62 of the user. Further, since the stay rate calculation unit 73 calculates the average stay rate in the measurement period, it is easy to easily and accurately calculate the stay rate in the measurement period.

Further, the entrance / exit lighting device 30 may be capable of executing a plurality of effects. Then, when the entrance rate of the selected effect included in the plurality of effects and selected and executed becomes equal to or less than a predetermined threshold value, the entrance / exit lighting device 30 cancels the execution of the selected effect and executes the effect other than the selected effect. You may. Further, the display shelf lighting device 40 may be capable of executing a plurality of effects. Then, when the stay rate of the selected effects included in the plurality of effects and selected and executed becomes equal to or less than a predetermined threshold value, the display shelf lighting device 40 cancels the execution of the selected effects and executes the effects other than the selected effects. You may.

According to the above configuration, if the effect is insufficient from the beginning, or if the effect is sufficient at first, but then the effect is reduced due to tiredness or the like, the effect is automatically changed to another. Switch to the production of. Therefore, the effect of attracting people can be automatically executed continuously and for a long period of time, which can lead to the sales of the store.

Further, the entrance / exit lighting device 30 may be capable of performing a plurality of the above-mentioned effects by using lighting. Further, at least one of the illuminance, light distribution, and toning of the irradiation light used in each effect of the entrance / exit lighting device 30 is the illuminance, light distribution, and toning of the illumination light used in the other effects. It may be different from at least one of. Further, the display shelf lighting device 40 may be capable of performing a plurality of the above-mentioned effects by using lighting. Further, at least one of the illuminance, light distribution, and toning of the irradiation light used in each effect of the display shelf lighting device 40 is the illuminance, light distribution, and toning of the illumination light used in the other effects. It may be different from at least one of them.

According to the above configuration, it is possible to prepare a plurality of effects having a high effect of attracting people in advance.

In addition, the store entry rate calculation unit 72 that calculates the store entry rate based on the number of people who have invaded the store 16 as the first predetermined area, and the stay of one or more people who stayed in the predetermined area R4 as the second predetermined area. At least one of the stay rate calculation unit 73 for calculating the stay rate based on time may be provided.

According to the above configuration, the effect can be easily and accurately determined.

The present disclosure is not limited to the above-described embodiment and its modifications, and various improvements and changes can be made within the scope of the claims of the present application and the equivalent scope thereof.

For example, in the above embodiment, a case has been described in which a plurality of effects patterns are stored in the storage device 50 in advance, and an effect having a high effect effect is executed from the stored patterns of the plurality of effects based on the induction effect value.

However, as shown in FIG. 7, that is, a flowchart showing another example of the processing procedure performed by the control device 70 for causing the display shelf lighting device 40 to perform a preferable effect, the storage device 50 is preliminarily provided with a plurality of patterns of the effect. You don't have to remember it. Then, the data of the effect pattern to be executed by the display shelf lighting device 40 may be received from an external device via the Internet.

In the following, the case where the effect pattern data received via the Internet is the irradiation light data of the display shelf lighting device 40 for determining the effect effect based on the stay rate will be described with reference to FIG. 7. However, the effect pattern data received via the Internet may be the irradiation light data of the entrance / exit lighting device 30 that determines the effect effect based on the store entrance rate. Further, in this modification, the server including the control device 70 is different from the guidance effect system 1 in that the server includes a transmission unit including an antenna, a terminal, and the like and a reception unit for receiving a signal from an external device.

With reference to FIG. 7, when the display shelf lighting device 40 executes one of the plurality of effects, the procedure starts, and in step S21, the omnidirectional camera 20 enters the predetermined area R4. In addition to counting the number, the number of people who have stayed in the predetermined area R4 for a predetermined time, for example, 2 minutes or more, is counted among the people who have entered. Further, the timer 71 (see FIG. 1) of the control device 70 measures the operating time of the omnidirectional camera 20. When step S21 is completed, in step S22, the control device 70 determines whether or not a predetermined period has elapsed since the time counting of the operating time was started or restarted. The predetermined period is a stay rate measurement period for measuring the stay rate input by the stay rate measurement period setting unit 62 (see FIG. 1). The predetermined period can be set to, for example, a period of 3 to 60 days, but may be set to any other period.

If a negative determination is made in step S22, steps S21 and subsequent steps are repeated. On the other hand, if an affirmative determination is made in step S22, the process proceeds to step S23, the stay rate calculation unit 73 (see FIG. 1) of the control device 70 calculates the stay rate, and then the process proceeds to step S24. In step S24, based on the signal from the control device 70, the storage device 50 stores the stay rate and the effect (what number of effect) of the display shelf lighting device 40 which is the stay rate in association with each other. .. After that, the process proceeds to step S25. In step S25, the display shelf effect pass / fail determination unit 75 of the control device 70 determines whether or not the stay rate calculated in step S23 is equal to or less than the stay rate threshold value input by the stay rate threshold value setting unit 64 (see FIG. 1). do. If a negative determination is made in step S25, the display shelf effect pass / fail determination unit 75 objectively determines that the effect of the display shelf lighting device 40 is attractive and satisfies the criteria. Then, the process proceeds to step S26, the effect being executed is continued, the execution time of the effect is restarted from 0, and at the same time, steps S21 and the following are repeated.

On the other hand, if an affirmative determination is made in step S25, the process proceeds to step S27. In step S27, the transmitting unit wirelessly sends an e-mail indicating that the stay rate has fallen below the threshold value and the effect below the threshold value to a specific device (personal computer, information terminal, etc.) of the system sales company (or maintenance company). Send by wire. The effect below the threshold value is information on a set of the illuminance of the third LED and the illuminance of the fourth LED when the threshold value is lowered. When step S27 is completed, the process proceeds to step S28.

In step S28, the control device 70 receives data from an unspecified device of the system sales company (or maintenance company) for new production, specifically, a new set of the illuminance of the third LED and the illuminance of the fourth LED. Determine if data has been received. If a negative determination is made in step S28, the process proceeds to step S29, the effect of staying below the threshold value is continued, and then steps S28 and below are repeated. On the other hand, if an affirmative determination is made in step S28, the process proceeds to step S30, and the effect of the display shelf lighting device 40 is changed to the effect of the data received by the receiving unit. Further, step S31 is executed at the same time as step S30, and the display shelf lighting control unit 77 activates a mail transmission program stored in advance in the storage unit of the control device 70 or the storage device 50. Then, the display shelf lighting control unit 77 notifies that the effect has been switched, and at the same time, sends an e-mail indicating the data of the new effect, specifically, the information of the set of the illuminance of the third LED and the illuminance of the fourth LED of the personal computer 60. It is transmitted to the mail software 67 wirelessly or by wire. Then, after that, the control becomes a return and steps S21 and the following are repeated.

According to this modification, a receiving unit for receiving the effect data for executing the effect wirelessly or by wire from the outside is provided. Therefore, the effect that can be changed is not finite but infinite, and not only the storage work of new effect data becomes unnecessary at all, but also the effect can be freely changed according to the times, seasons, times, and the like. Further, a person who changes the production such as an employee of a system sales company (or a maintenance company) can transmit data for changing the production at the company or the like. Therefore, for example, it is not necessary to go to the site and store new production data in the storage unit existing in the site, and the labor and cost for storing the production data in the storage unit existing in the site or the like can be significantly reduced.

In the above modification, the case where the transmission unit is provided has been described, but the transmission unit may not be provided. For example, a system sales company (or a maintenance company) stores one or more production data in the internal storage unit of the control device 70. Or, it may be configured to periodically transmit data to the storage device 50. Alternatively, it has a transmission unit and stores a plurality of data in the storage unit in advance, and when the stay rate of all the data falls below the threshold value, an e-mail indicating to that effect is sent to the system sales company or the like. May be good. Then, the system sales company or the like that receives the mail may be configured to transmit one or more data to the internal storage unit of the control device 70 or the storage device 50.

Further, the case where the guidance effect system 1 continues or changes the effect of the entrance / exit lighting device 30 based on the store entrance rate and continues or changes the effect of the display shelf lighting device 40 based on the stay rate has been described. However, the guidance effect system may not control the effect of the entrance / exit lighting device, but may control only the continuation or change of the effect of the display shelf lighting device based on the stay rate. Alternatively, the guidance effect system may not control the effect of the display shelf lighting device, but may control only the continuation or change of the effect of the entrance / exit lighting device based on the store entry rate. Alternatively, the guidance effect system is a lighting device other than the entrance / exit lighting device and the display shelf lighting device, and even if the effect control of one or more lighting devices installed in the facility (the store is included in the facility) is executed. good.

Further, a case where the above (fourth number) / the above (third number) is calculated as the store entry rate has been described. However, the induction effect based on entering the store may be determined simply by the number of people who have visited the facility, and the threshold value may be the number of predetermined people. Further, a case where the above (sixth number) / the above (fifth number) is calculated as the stay rate has been described. However, as the denominator of the stay rate, the above (third number) may be used instead of the above (fifth number). Further, the induction effect based on entering the store may be determined simply by the number of people who have stayed in the predetermined area R4 for a predetermined time (for example, 2 minutes or more), and the threshold value may be the number of predetermined people. The induction effect value may be any value as long as it has a correlation with the degree of induction by the behavior induction unit.

Further, a case where the effects of the lighting devices 30 and 40 are changed by changing the illuminance of each of the two different LEDs has been described. However, the effect of the lighting devices 30 and 40 may be changed by changing the illuminance of only one LED, or may be changed by changing the illuminance of each of three or more different LEDs. In particular, it is preferable that three or more different LEDs are composed of three LEDs of the three primary colors of light, that is, a red LED, a green LED, and a blue LED. In this case, by changing the illuminance of each LED and then mixing (mixing) the light from each LED, it is possible to irradiate the light of a desired color and realize a desired toning, and to change the desired effect. Easy to do.

Further, the lighting devices 30 and 40 may be produced by the light distribution of the LED instead of the illuminance of the LED or in addition to the illuminance of the LED. That is, even if the area of the irradiation light illuminated by the LED is changed (including area expansion and area reduction) by using a motor that changes the position of the substrate on which the optical system and the LED are mounted, the effect can be changed. good.

Further, the case where the action guidance unit is the lighting devices 30 and 40 and the change of the effect is realized by changing the irradiation light of the lighting devices 30 and 40 has been described. However, the action guidance unit is a projector, and the effect may be changed by changing the image. In this case, for example, an area for projecting an image is formed in an area where attention is desired, for example, a peripheral area of a display shelf, a peripheral area of an exhibit, or the like. Then, a person may be guided by changing the image projected on the area. To give a specific example, when the guidance effect value of the sea image falls below the threshold value, the image may be changed to another image, for example, a mountain image or the like. In addition, the image may be changed based on the season and time. For example, in the evening, it may be changed to the image of the setting sun, and in the summer, it may be changed to the image of the wind chime or the image of the avalanche. In winter, you may change to an avalanche image.

Further, the change of the effect may be an effect of significantly changing the parameter controlling the effect, or may be a change of finely adjusting the parameter. For example, in the case of having a warm color LED and a cold color LED, it may be a large effect such as reversing the magnitude of the illuminance of the warm color LED and the illuminance of the cold color LED. The relationship between the illuminance of the LED and the illuminance of the cold-colored LED may not be changed, and the illuminance of the warm-colored LED and the illuminance of the cold-colored LED may be finely adjusted. Further, when the induction effect value is slightly below the threshold value, a change for finely adjusting the effect may be executed.

Further, a case where the guidance effect system 1 includes two behavior measurement units, that is, a store entry number detection device 10 and an omnidirectional camera 20 has been described. However, the guidance effect system may include only one omnidirectional camera, and may calculate the store entry rate and the stay rate based on the measurement of the omnidirectional camera. Further, the behavior measurement unit may be any device that can measure a person's behavior (movement, stay, etc.). For example, the guidance effect system is a beacon (beacon; a fixed device that emits light, radio waves, etc.). For example, a behavior measurement unit composed of an infrared sensor may be provided.

Further, the case where the guidance effect system 1 notifies the user of the change of the effect by transmitting an e-mail to the personal computer 60 of the store has been described. However, the mail may be sent to a specific information terminal, for example, a specific mobile phone or a specific tablet, in place of the store's personal computer or in addition to the store's personal computer. Alternatively, the guidance effect system may notify the user of the change in the effect by turning on a specific light or outputting a sound by a specific sound output device. Alternatively, the guidance effect system may not include a notification unit that notifies the user of the change in the effect. Further, a case where the guidance effect system 1 is used to guide a person to a store has been described. However, the guidance effect system of the present disclosure may be used to guide a person toward an exhibit or the like exhibited in a museum, a museum, an aquarium, or the like.

Further, the guidance effect system may include one or more behavior guidance units, one or more behavior measurement units, and one or more guidance effect calculation units, and may include a measurement period setting unit, a threshold value setting unit, and a notification unit. It is not necessary to have one or more of the parts. Further, the guidance effect system does not have to include a storage unit that stores the effect and the induction effect value in a linked state, and stores a plurality of effect data for executing a plurality of effects. It is not necessary to have a part. The guidance effect system may include an action guidance unit capable of performing only one effect using at least one of lighting and video. Even in this case, the guidance effect calculation unit can calculate the guidance effect value of the one effect, and can objectively determine whether or not the one effect is effective. Further, in the guidance effect system, the action guidance unit may be able to execute the plurality of the effects. Then, the storage unit may store the effect and the induction effect value in a state of being associated with each effect. Further, the guidance effect system may include an effect specifying unit that specifies an effect having excellent guidance ability based on a plurality of induction effect values calculated for each effect in the plurality of effects. In this case, it is preferable that an effect having excellent guiding ability can be easily specified.

1 Guidance effect system, 10 Store entry detection device, 20 Omnidirectional camera, 30 Entrance / exit lighting device, 40 Display shelf lighting device, 50 Storage device, 61 Store entry rate measurement period setting unit, 62 Stay rate measurement period setting unit, 63 Store entry rate threshold setting unit, 64 Stay rate threshold setting unit, 72 Store entry rate calculation unit, 73 Stay rate calculation unit, 76 Entrance / exit lighting control unit, 77 Display shelf lighting control unit.

Claims (8)

One or more action guidance units capable of performing one or more effects using at least one of lighting and video, and guiding a person's behavior by the effect, and
One or more behavior measurement units that measure the behavior of the person and quantify it as a measured value,
One or more induction effect calculation units that calculate the induction effect value that correlates with the degree of induction by the behavior induction unit based on the measured value, and
Equipped with
The behavior measuring unit including one or more behavior measuring units includes a staying time measuring unit that measures the time from when each person enters the predetermined area to when the person enters the predetermined area for each person.
The one or more guidance effect calculation units specify the number of first persons who have entered the predetermined area within a predetermined period based on the signal from the stay time measurement unit, and the predetermined time or more within the predetermined period. , Including a stay rate calculation unit that specifies the number of second people who have entered the predetermined area.
A guidance effect system in which the stay rate calculation unit constitutes a guidance effect value and calculates a stay rate, which is a rate obtained by dividing the number of the second person by the number of the first person . The guidance effect system according to claim 1, further comprising a storage unit in which a plurality of effect data for executing the plurality of effects are stored. The guidance effect system according to claim 1 or 2, further comprising a storage unit that stores the effect and the induction effect value in a linked state. A threshold value setting unit for setting a threshold value of the induction effect value, and a threshold value setting unit.
A notification unit that notifies the user when the induction effect value is equal to or less than the threshold value, and
The guidance effect system according to any one of claims 1 to 3, further comprising. It is equipped with a measurement period setting unit that sets the measurement period by the behavior measurement unit.
The guidance effect system according to any one of claims 1 to 4, wherein the guidance effect calculation unit calculates the average of the guidance effect values in the measurement period. The action guiding unit can execute the plurality of the effects, and can execute the plurality of effects.
The storage unit stores the effect and the induction effect value in a state of being associated with each effect.
The guidance effect system according to claim 3, further comprising an effect specifying unit that specifies the effect having excellent guidance ability based on the plurality of induction effect values calculated for each effect in the plurality of effects. The action guiding unit can execute the plurality of the effects, and can execute the plurality of effects.
When the induction effect value of the selection effect included in the plurality of effects and selected and executed becomes equal to or less than a predetermined threshold value, the action guidance unit cancels the execution of the selection effect and the other than the selection effect. The guidance effect system according to any one of claims 1 to 6, which executes the effect. The guidance effect system according to any one of claims 1 to 7, further comprising a receiving unit that receives effect data for executing the effect wirelessly or by wire from the outside.

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