JP6983739B2 - Information processing equipment, information processing methods and information processing programs - Google Patents

Description

The present invention relates to an information processing apparatus, an information processing method and an information processing program.

Conventionally, a coupon distribution system that promotes a user's purchasing motivation by distributing a coupon to a user has been known.

Japanese Unexamined Patent Publication No. 2016-1422

However, the above-mentioned conventional technique merely distributes the coupon at the timing when it is determined that the user's purchasing motivation has increased, and there is room for improvement in promoting the user to use the coupon.

The present application has been made in view of the above, and an object of the present application is to provide an information processing device, an information processing method, and an information processing program capable of encouraging users to use coupons.

The information processing apparatus according to the present application includes an acquisition unit and a determination unit. The acquisition unit acquires information about the user's context. The determination unit determines the validity period of the content to be delivered to the user according to the information regarding the context acquired by the acquisition unit.

According to one aspect of the embodiment, it is possible to provide an information processing device, an information processing method, and an information processing program capable of encouraging the user to use the coupon.

FIG. 1 is an explanatory diagram showing an example of an information processing method according to an embodiment. FIG. 2 is an explanatory diagram showing an example of the configuration of the information processing system according to the embodiment. FIG. 3 is an explanatory diagram showing an example of the configuration of the information processing apparatus according to the embodiment. FIG. 4 is an explanatory diagram showing an example of a user information storage unit according to an embodiment. FIG. 5 is a flowchart showing a process executed by the control unit of the information processing apparatus according to the embodiment. FIG. 6 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information processing apparatus according to the embodiment.

Hereinafter, an information processing apparatus, an information processing method, and an embodiment for implementing an information processing program (hereinafter referred to as “embodiments”) according to the present application will be described in detail with reference to the drawings. Note that this embodiment does not limit the information processing apparatus, information processing method, and information processing program according to the present application. In addition, each embodiment can be appropriately combined as long as the processing contents do not contradict each other. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate explanations are omitted.

[1. Information processing method]
First, the information processing method performed by the information processing apparatus 1 according to the embodiment will be described. FIG. 1 is an explanatory diagram showing an example of an information processing method according to an embodiment. Here, an information processing method to be performed when the information processing device 1 acquires information about a coupon provided from the store terminal 3 via the network N and distributes the coupon to the user terminal 2 will be described.

In the embodiment described below, an example in which a coupon is distributed will be described as an example of content distributed to a user. In the embodiment, the content delivered to the user is not limited to the coupon, and the content may be, for example, various information with a valid period, or content such as news or a video with a valid period.

As shown in FIG. 1, the user terminal 2 obtains a coupon from a store terminal 3 that provides a coupon via a network N, such as a smartphone or a tablet terminal, and the user terminal 2 is a mobile terminal that can use the coupon at the store. It is a device.

The store terminal 3 is a terminal device used by a store manager or the like, and is a terminal device capable of setting a coupon for a product in order to promote the purchase motivation of the product handled in the store. The product for which such a coupon is set (hereinafter, also referred to as a coupon target product) is appropriately determined depending on the circumstances of, for example, a store selling the product or a manufacturer of the product. For example, an information processing device such as a PC (Personal Computer), a PDA (Personal Data Assistance), or a tablet terminal is applied to the store terminal 3. Further, the store terminal 3 can be connected to the network N and communicate with the information processing device 1 by using a wireless LAN (Local Area Network), a wired LAN, or the like.

Here, the information processing apparatus 1 according to the embodiment implements the following steps in order to promote the use of the coupon set in the store terminal 3.

First, the information processing apparatus 1 acquires information regarding the user's context via the user terminal 2 or the like (step S1). The information about the user's context is, for example, information about the situation surrounding the user. Information about such contexts includes the user's attributes, the user's current position, the current time, the physical environment in which the user is located, the social environment in which the user is located, the exercise state of the user, the mood of the user, and the like.

Then, when the coupon target product (for example, product # 1) is set in the store terminal 3, the information processing device 1 acquires the information regarding the set coupon from the store terminal 3 (step S2).

Next, the information processing apparatus 1 determines the validity period of the coupon set in the store terminal 3 according to the information regarding the user's context (step S3). For example, the information processing device 1 determines the validity period of the coupon according to the weather (weather, temperature, humidity, etc.) at the user's current position.

For example, in the information processing device 1, when the coupon target product is cold tea and the user is in a place with a high temperature, the validity period of the coupon is determined to be a relatively short period (for example, within 30 minutes from the time of delivery). can do.

Then, the information processing apparatus 1 distributes the coupon to the user terminal 2 within the determined validity period (step S4). For example, the information processing apparatus 1 can deliver a coupon "30 yen discount if you buy cold tea within 30 minutes from the delivery time" to the user terminal 2 based on the above-mentioned determination result.

In the example of FIG. 1, an example in which the information processing device 1 distributes a coupon to the user terminal 2 is shown, but the store terminal 3 coupons to the user terminal 2 based on the validity period determined by the information processing device 1. May be delivered.

As described above, in the embodiment, the validity period of the coupon can be optimized by determining the validity period of the coupon according to the information regarding the context of the user. Therefore, the use of the coupon is used for the user. Can be promoted.

That is, regardless of the user's context, rather than just delivering a coupon that says "buy cold tea within a month, get a 30 yen discount", depending on the user's context information, "buy cold tea within 30 minutes". Distributing a coupon of "30 yen discount" can encourage users to use the coupon.

Further, in the information processing device 1, when the coupon target product is a cold product such as shaved ice and the temperature is expected to decrease in the area where the user is located in the future, the valid period of the coupon is relatively short (for example). , Within 30 minutes from the time of delivery). As a result, it is possible to promote the use of coupons for cold products before the temperature drops in the area where the user is located.

Further, the information processing device 1 may determine the validity period of the coupon according to the mood of the user. For example, if the user is depressed, it can be presumed that the user's judgment is weak.

Therefore, in the embodiment, when the user is depressed, the judgment of the user is restored by determining the validity period of the coupon for a relatively long period (for example, from the time of delivery to the next day). You can ask them to consider using the coupon again at the stage.

In the above example, by determining the validity period of the coupon not from the time of delivery but from a time after delivery (for example, from the morning to the night of the next day), the user's judgment is more reliable. You can ask them to consider using the coupon again when they recover.

For example, if the user is depressed at the time of delivery, the coupon cannot be used at the time of delivery, but it can be estimated that the user's purchasing motivation will increase the next day to relieve stress. The validity period can be determined from 10:00 to 30 minutes the next day.

In addition, the above shows an example in which the validity period of the coupon is determined to be a relatively long period when the user's mood is depressed, but when the user's mood is depressed, the validity period of the coupon is relatively long. It may be determined within a short period of time (for example, within 30 minutes from the time of delivery).

Further, the information processing apparatus 1 may determine the validity period of the coupon according to the current position of the user. For example, the information processing apparatus 1 can change the validity period of the coupon depending on whether the user is at the office or the same user is at home.

As described above, in the embodiment, it is possible to promote the user to use the coupon by optimizing the validity period of the coupon according to the current position of the user.

Further, the information processing apparatus 1 may determine the validity period of the coupon according to the positional relationship between the position of the user and the location of the store that provided the coupon. For example, when the user is located in or near the store, the information processing apparatus 1 can determine the validity period of the coupon within a relatively short period (for example, within 30 minutes from the time of distribution). ..

On the other hand, when the user is located far from the store, the information processing apparatus 1 has a longer valid period of the coupon (for example, than when the user is located in the store or near the store). , Within 1 hour from the time of delivery).

As described above, in the embodiment, by optimizing the validity period of the coupon according to the positional relationship between the position of the user and the location of the store that provided the coupon, the user located near the store and the location far from the store can be located. It is possible to promote the use of coupons for any of the located users.

The information regarding the location of the store that provided the coupon may be registered in advance in the storage unit 12 (see FIG. 3) of the information processing device 1, or may be accompanied by the information regarding the coupon set in the store terminal 3. It may be transmitted from the store terminal 3 to the information processing device 1.

Further, the information processing apparatus 1 may determine the validity period of the coupon according to the gender of the user. For example, when the user is a female, it can be estimated that the time required to go out is longer due to makeup or the like than when the user is a male.

Therefore, when the user is a female, the information processing apparatus 1 may determine the validity period of the coupon to be longer than when the user is a male. As described above, in the embodiment, by optimizing the validity period of the coupon according to the gender of the user, it is possible to encourage the user to use the coupon.

Further, in the above example, an example in which the validity period is optimized for the coupon (so-called push coupon) delivered from the information processing device 1 or the like to the user terminal 2 is shown, but the embodiment is applied to the push coupon. It is not limited to the case where it is done.

For example, the validity period of the coupon (so-called web coupon) acquired as a result of the user searching by himself / herself using the user terminal 2 or the like may be optimized. In this case, it is advisable to optimize the validity period of the coupon based on the timing when the user finds such a web coupon.

[2. Information processing system configuration]
Next, the configuration of the information processing system 100 according to the embodiment will be described with reference to FIG. FIG. 2 is an explanatory diagram showing an example of the configuration of the information processing system 100 according to the embodiment. As shown in FIG. 2, the information processing system 100 according to the embodiment includes an information processing device 1, a user terminal 2, and a store terminal 3.

The information processing device 1 is, for example, a server, and acquires information about a user's context from a user terminal 2 or the like, and acquires information about a coupon from a store terminal 3. Further, the information processing device 1 determines the validity period of the coupon set in the store terminal 3 according to the information regarding the user's context.

The user terminal 2 is a portable wireless terminal such as a smartphone or a tablet terminal. The store terminal 3 is, for example, a PC, and coupons can be set for products handled in the store.

The information processing device 1, the user terminal 2, and the store terminal 3 are connected to each other via a network (for example, the Internet) N by, for example, wireless LAN (Local Area Network) communication, WAN (Wide Area Network) communication, mobile phone communication, or the like. It is possible to communicate various information between both parties.

[3. Information processing device configuration]
Next, the configuration of the information processing apparatus 1 according to the embodiment will be described with reference to FIG. FIG. 3 is an explanatory diagram showing an example of the configuration of the information processing apparatus 1 according to the embodiment. As shown in FIG. 3, the information processing apparatus 1 includes a communication unit 11, a storage unit 12, and a control unit 13. The information processing device 1 includes an input unit (for example, a keyboard, a mouse, etc.) that receives various operations from an administrator or the like who uses the information processing device 1, and a display unit (for example, a liquid crystal display) for displaying various information. Etc.).

(About communication unit 11)
The communication unit 11 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 11 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the user terminal 2 and the store terminal 3 via the network N.

(About the storage unit 12)
The storage unit 12 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. As shown in FIG. 3, the storage unit 12 has a user information storage unit 121 and a model information storage unit 122.

(About user information storage unit 121)
The user information storage unit 121 stores information regarding the user's context acquired from the user terminal 2 or the like. FIG. 4 is an explanatory diagram showing an example of the user information storage unit 121 according to the embodiment. As shown in FIG. 4, the user ID is registered in the user information storage unit 121 in association with the age, gender, place of residence, current position, weather and mood of the area where the user ID is located, and the like.

Here, the user ID is an identifier for identifying a user. The age is information indicating the age of the user indicated by the associated user ID. The gender is information indicating the gender of the user indicated by the associated user ID.

The place of residence is information indicating the place of residence of the user indicated by the associated user ID. The current position is information indicating the current position of the user indicated by the associated user ID. Such a current position can be acquired from, for example, a user terminal 2 or the like possessed by the user indicated by the associated user ID.

The weather in the located area is information indicating the weather in which the user is located, which is indicated by the associated user ID. The weather in the area where the user is located includes not only the current weather in the area where the user is located but also the future weather in the area. Further, the weather where the user is located can be acquired from, for example, a server that provides a weather information service.

The mood is information indicating the mood of the user indicated by the associated user ID. Such mood can be acquired based on, for example, a user's search behavior, an action on the screen, an operation log, or the like.

The information regarding the user's context included in the user information storage unit 121 may include various information such as the environment surrounding the user. For example, the user information storage unit 121 may include various information such as an event, a stock price, and news of the day in addition to the above information. Further, the information regarding the context of the user may be registered in advance or may be estimated by various known estimation techniques.

(About model information storage unit 122)
The model information storage unit 122 stores information related to learning. For example, the model information storage unit 122 stores model information generated by the generation unit 132, which will be described later. For example, the model information storage unit 122 is realized by an arbitrary classifier such as SVM (Support Vector Machine) or DNN (Deep Neural Network). Here, the DNN may be a CNN (Convolutional Neural Network) or an RNN (Recurrent Neural Network). Further, the RNN may be an LSTM (Long short-term memory) or the like.

(About control unit 13)
The control unit 13 is a controller, and for example, various programs (information processing programs) stored in a storage device inside the information processing device 1 by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. (Corresponding to one example) is realized by executing RAM as a work area. Further, the control unit 13 is, for example, a controller, and is realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 3, the control unit 13 includes an acquisition unit 131, a generation unit 132, a determination unit 133, and a distribution unit 134, and realizes or executes the functions and operations of information processing described below. The internal configuration of the control unit 13 is not limited to the configuration shown in FIG. 3, and may be another configuration as long as it is a configuration for performing information processing described later.

(About acquisition unit 131)
The acquisition unit 131 acquires various types of information. For example, the acquisition unit 131 acquires information about the user's context from the user terminal 2 or the like. Then, the acquisition unit 131 registers the acquired information regarding the context of the user in the user information storage unit 121. Further, the acquisition unit 131 acquires information about the coupon set in the store terminal 3 from the store terminal 3.

(About the generator 132)
The generation unit 132 executes machine learning based on information related to the context of the user to whom the coupon has been delivered, the validity period of the coupon delivered to the user, and the presence / absence of use of the coupon, and the user. Generate a learning model for coupon lifetime optimized for the context of. The generation unit 132 stores the generated learning model information in the model information storage unit 122.

For example, the generation unit 132 can generate a learning model with the case where the coupon is used as correct answer data and the case where the coupon is not used as incorrect answer data. Further, the generation unit 132 may generate a learning model with the case where the coupon is acquired by the user as correct answer data and the case where the coupon is not acquired by the user as incorrect answer data.

Further, the generation unit 132 considers the case where the behavior of the user who received the coupon changes from the daily life and the user uses the coupon as correct answer data, and the behavior of the user who received the coupon does not change from the daily life, or the coupon is used. A learning model may be generated by using the case where the received user's behavior changes from daily life but the user does not use the coupon as incorrect answer data.

For example, the generation unit 132 can use the case where a user who does not normally use the coffee shop visits the coffee shop that provided the coupon and uses the coupon as correct answer data. Specifically, the generation unit 132 acquires the user's behavior history from the storage unit 12 in which the user's behavior history is stored, and the behavior history indicating that the user has visited the coffee shop has a predetermined frequency (for example, one month). If it is less than once), it can be determined that the user does not normally use the coffee shop.

Further, the generation unit 132 can use the case where the user who does not normally purchase the latte purchases the latte using the provided coupon as the correct answer data. Further, the generation unit 132 can use the correct answer data when a user who normally purchases coffee in a small size purchases a large size coffee using the provided coupon.

As described above, in the embodiment, the validity period of the coupon can be further optimized by using the case where the behavior of the user who received the coupon changes from the daily life and the user uses the coupon as the correct answer data.

Further, the generation unit 132 may exclude various information when the user is depressed from the target of machine learning. As described above, when the user's mood is depressed, it can be estimated that the user's judgment is weak, so the case where the coupon is used in such a situation should be regarded as the correct answer data. May be rather unreasonable.

Therefore, in the embodiment, a more appropriate learning model can be generated by excluding various information when the user is depressed from the target of machine learning.

(About decision unit 133)
The determination unit 133 determines the validity period of the coupon set in the store terminal 3 according to the information regarding the user's context. For example, the determination unit 133 uses the learning model information stored in the model information storage unit 122 to obtain information about the user's context acquired by the acquisition unit 131 and information about the coupon set in the store terminal 3. From the learning model as input information, the validity period of the coupon set in the store terminal 3 can be determined.

Further, the determination unit 133 may determine the validity period of the coupon based on a rule set by the administrator based on, for example, wisdom. Further, the determination unit 133 may determine the validity period of the coupon by the if-then rule set by simple statistical processing. Further, the determination unit 133 may determine the validity period of the coupon by combining the above-mentioned learning model, rule base, if-then rule with, for example, a strategy set by the administrator.

(About distribution unit 134)
The distribution unit 134 distributes the coupon set in the store terminal 3 to the user terminal 2 within the validity period determined by the determination unit 133.

[4. Modification example]
The information processing apparatus 1 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, another embodiment of the information processing apparatus 1 will be described below.

[4-1. Getting contextual information from another device]
In the above-described embodiment, an example is shown in which the same user terminal 2 is used as a terminal for acquiring information regarding the user's context and a terminal for distributing a coupon with an optimized validity period. However, the terminal that acquires information about the user's context and the terminal that distributes the coupon with the optimized validity period are not limited to the same terminal.

For example, by acquiring the user's search behavior, on-screen action, operation log, etc. from the PC or the like used by the user, the user's mood is acquired as information regarding the context. Then, a coupon with an optimized validity period may be delivered to the user terminal 2 according to the information regarding the context.

[4-2. Setting of coupon target products by information processing device]
In the above-described embodiment, the example in which the coupon target product is set on the store terminal 3 is shown, but the coupon target product may be set by the information processing device 1. In this case, the information processing apparatus 1 may set the coupon target product according to the information regarding the user's context. For example, the information processing apparatus 1 can set a sweet product such as sweets as a coupon target product when the user's mood is frustrated.

Further, when the distribution condition on the store side is set for the coupon using the store terminal 3 or the like, the information processing device 1 may set the coupon target product based on the set distribution condition. For example, when a predetermined sales amount or sales amount is set as a coupon distribution condition, the information processing apparatus 1 can set a product that does not reach the predetermined sales amount or sales amount as a coupon target product.

Further, when a category is given to the coupon in advance and the weather condition is set as the delivery condition, the coupon target product may be set based on the weather condition and the category. For example, when the temperature is lower than the temperature set as the delivery condition, the information processing apparatus 1 may set hot coffee included in the warm product category as a coupon target product instead of ice coffee included in the cold product category. can.

[4-3. Setting the effective location by the information processing device]
In the above-described embodiment, the example in which the information processing device 1 determines the valid period of the coupon is shown, but the information processing device 1 may determine the valid place of the coupon. In this case, the information processing apparatus 1 may determine the valid location of the coupon according to the information regarding the context of the user.

[5. Processing procedure]
Next, the process executed by the control unit 13 of the information processing apparatus 1 will be described with reference to FIG. FIG. 5 is a flowchart showing a process executed by the control unit 13 of the information processing apparatus 1 according to the embodiment.

As shown in FIG. 5, the control unit 13 first acquires information regarding the user's context via the user terminal 2 or the like (step S101). Then, when the coupon target product is set in the store terminal 3, the control unit 13 acquires the information regarding the set coupon from the store terminal 3 (step S102).

Next, the control unit 13 determines the validity period of the coupon set in the store terminal 3 according to the information regarding the user's context acquired in step S101 (step S103). Then, the control unit 13 distributes the coupon to the user terminal 2 in the determined validity period (step S104), and ends the process.

[6. Hardware configuration]
The information processing apparatus 1 in the embodiment is realized by, for example, a computer 50 having a configuration as shown in FIG. FIG. 6 is a hardware configuration diagram showing an example of a computer that realizes the function of the information processing device 1. The computer 50 includes a CPU (Central Processing Unit) 51, a RAM (Random Access Memory) 52, a ROM (Read Only Memory) 53, an HDD (Hard Disk Drive) 54, a communication interface (I / F) 55, and an input / output interface (I). It includes a / F) 56 and a media interface (I / F) 57.

The CPU 51 operates based on the program stored in the ROM 53 or the HDD 54, and controls each part. The ROM 53 stores a boot program executed by the CPU 51 when the computer 50 is started, a program depending on the hardware of the computer 50, and the like.

The HDD 54 stores a program executed by the CPU 51, data used by the program, and the like. The communication interface 55 corresponds to the communication unit 11, receives data from another device via the network N and sends the data to the CPU 51, and transmits the data generated by the CPU 51 to the other device via the network N.

The CPU 51 controls an output device such as a display or a printer, and an input device such as a keyboard or a mouse via the input / output interface 56. The CPU 51 acquires data from the input device via the input / output interface 56. Further, the CPU 51 outputs the generated data to the output device via the input / output interface 56.

The media interface 57 reads a program or data stored in the recording medium 58 and provides the program or data to the CPU 51 via the RAM 52. The CPU 51 loads the program from the recording medium 58 onto the RAM 52 via the media interface 57, and executes the loaded program. The recording medium 58 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable Disk), a magneto-optical recording medium such as MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

For example, when the computer 50 functions as the information processing apparatus 1 according to the embodiment, the CPU 51 of the computer 50 realizes the function of the control unit 13 by executing the program loaded on the RAM 52. Further, the data in the storage unit 12 is stored in the HDD 54. The CPU 51 of the computer 50 reads these programs from the recording medium 58 and executes them, but as another example, these programs may be acquired from another device via the network N.

[7. others〕
Further, among the processes described in the above-described embodiment, all or a part of the processes described as being automatically performed can be manually performed, or the processes described as being manually performed can be performed. All or part of it can be done automatically by a known method. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the information shown in the figure.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of them may be functionally or physically distributed / physically in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

Further, the above-described embodiments can be appropriately combined as long as the processing contents do not contradict each other.

[8. effect〕
As described above, the information processing apparatus 1 according to the embodiment includes an acquisition unit 131 and a determination unit 133. The acquisition unit 131 acquires information about the user's context. The determination unit 133 determines the validity period of the content to be delivered to the user according to the information regarding the context acquired by the acquisition unit 131.

As a result, the information processing device 1 can encourage the user to use the coupon.

Further, in the information processing apparatus 1 according to the embodiment, the acquisition unit 131 acquires the weather in the area where the user is located as information regarding the context.

Thereby, the information processing device 1 can promote the use of the coupon to the user or the like in a place where the temperature is high.

Further, in the information processing apparatus 1 according to the embodiment, the acquisition unit 131 acquires the user's mood as information regarding the context.

As a result, the information processing device 1 allows the depressed user to consider using the coupon again when the user's judgment is restored.

Further, in the information processing apparatus 1 according to the embodiment, the determination unit 133 determines the validity period of the content to be delivered to the user according to the positional relationship between the position of the user and the location of the store that provided the content.

As a result, the information processing device 1 can promote the use of the coupon for both the user located near the store and the user located far from the store.

Further, in the information processing apparatus 1 according to the embodiment, the determination unit 133 uses information relating to the context of the user, the validity period of the content delivered to the user, and the information in which the content is used or not. Based on the trained model, determine the validity period of the content to be delivered to the user.

As a result, the information processing apparatus 1 can deliver the coupon with the optimized validity period to the user.

Further, in the information processing apparatus 1 according to the embodiment, the determination unit 133 determines the validity period of the content to be delivered to the user based on the model learned by using the validity period of the content as the correct answer data when the content is used. decide.

As a result, the information processing apparatus 1 can deliver the coupon with the optimized validity period to the user.

Further, in the information processing apparatus 1 according to the embodiment, the determination unit 133 is based on a model in which the validity period of the content when the behavior of the user to whom the content is delivered changes from the daily life as correct data is learned. Determine the validity period of the content to be delivered to.

As a result, the information processing apparatus 1 can deliver the coupon with the optimized validity period to the user.

Further, in the information processing apparatus 1 according to the embodiment, the determination unit 133 determines the validity period of the content to be delivered to the user by combining the model and the preset strategy.

As a result, the information processing apparatus 1 can deliver the coupon with the optimized validity period to the user.

Further, in the information processing apparatus 1 according to the embodiment, the determination unit 133 determines the validity period of the content to be delivered to the user based on a preset rule base.

As a result, the information processing apparatus 1 can deliver the coupon with the optimized validity period to the user.

Further, in the information processing apparatus 1 according to the embodiment, the determination unit 133 determines the validity period of the content to be delivered to the user by combining the rule base and the preset strategy.

As a result, the information processing apparatus 1 can deliver the coupon with the optimized validity period to the user.

Further, in the information processing apparatus 1 according to the embodiment, the determination unit 133 determines the validity period of the content to be delivered to the user based on the if-then rule set in the statistical processing.

As a result, the information processing apparatus 1 can deliver the coupon with the optimized validity period to the user.

Further, in the information processing apparatus 1 according to the embodiment, the determination unit 133 determines the validity period of the content to be delivered to the user by combining the if-then rule and the preset strategy.

As a result, the information processing apparatus 1 can deliver the coupon with the optimized validity period to the user.

Further, in the information processing apparatus 1 according to the embodiment, the determination unit 133 determines the content to be distributed to the user according to the information regarding the context acquired by the acquisition unit 131.

As a result, the information processing apparatus 1 can deliver the coupon optimized for each user to the user.

Further, in the information processing apparatus 1 according to the embodiment, the determination unit 133 determines the content to be distributed to the user based on the preset distribution conditions.

As a result, the information processing device 1 can distribute the coupon according to the circumstances of the store or the like to the user.

The embodiments of the present application have been described in detail with reference to the drawings, but this is an example, and various modifications and improvements are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to carry out the present invention in other forms described above.

Further, the above-mentioned "section, module, unit" can be read as "means", "circuit" and the like. For example, the determination unit can be read as a determination means or a determination circuit.

1 Information processing device 2 User terminal 3 Store terminal 11 Communication unit 12 Storage unit 13 Control unit 100 Information processing system 121 User information storage unit 122 Model information storage unit 131 Acquisition unit 132 Generation unit 133 Decision unit 134 Distribution unit

Claims (16)

An acquisition unit that acquires information about the user's context, and
A determination unit that determines the validity period of the content to be delivered to the user according to the information regarding the context acquired by the acquisition unit.
Equipped with
The acquisition unit
An information processing device characterized in that the weather in the area where the user is located is acquired as information regarding the context. An acquisition unit that acquires information about the user's context, and
A determination unit that determines the validity period of the content to be delivered to the user according to the information regarding the context acquired by the acquisition unit.
Equipped with
The acquisition unit
Information processing apparatus you and acquires the mood of the user as information relating to the context. The decision-making part
The information processing apparatus according to claim 1 or 2 , wherein the validity period of the content to be delivered to the user is determined according to the positional relationship between the position of the user and the location of the store that provided the content. An acquisition unit that acquires information about the user's context, and
A determination unit that determines the validity period of the content to be delivered to the user according to the information regarding the context acquired by the acquisition unit.
Equipped with
The decision-making part
The validity period of the content delivered to the user based on the model learned by the information associated with the information about the user's context, the validity period of the content delivered to the user, and the presence / absence of the use of the content. information processing apparatus characterized by determining the. The decision-making part
The information processing according to claim 4 , wherein the validity period of the content to be delivered to the user is determined based on the model learned by using the validity period of the content as the correct answer data when the content is used. Device. The decision-making part
It is characterized in that the validity period of the content to be delivered to the user is determined based on the model learned by using the validity period of the content as the correct answer data when the behavior of the user to whom the content is delivered changes from daily life. The information processing apparatus according to claim 4 or 5. The decision-making part
The information processing apparatus according to any one of claims 1 to 3 , wherein the validity period of the content to be delivered to the user is determined based on a preset rule base. The decision-making part
The information processing apparatus according to any one of claims 1 to 3 , wherein the validity period of the content to be delivered to the user is determined based on the if-then rule set in the statistical processing. The decision-making part
The information processing apparatus according to any one of claims 1 to 8 , wherein the content to be delivered to the user is determined according to the information regarding the context acquired by the acquisition unit. The decision-making part
The information processing apparatus according to any one of claims 1 to 9 , wherein the content to be distributed to the user is determined based on a preset distribution condition. It is an information processing method executed by a computer.
The acquisition process to acquire information about the user's context, and
A determination step of determining the validity period of the content to be delivered to the user according to the information regarding the context acquired by the acquisition step, and a determination step.
Only including,
The acquisition process is
An information processing method characterized in that the weather in the area where the user is located is acquired as information regarding the context. It is an information processing method executed by a computer.
The acquisition process to acquire information about the user's context, and
A determination step of determining the validity period of the content to be delivered to the user according to the information regarding the context acquired by the acquisition step, and a determination step.
Including
The acquisition process is
Acquire the mood of the user as information regarding the context.
An information processing method characterized by that. It is an information processing method executed by a computer.
The acquisition process to acquire information about the user's context, and
A determination step of determining the validity period of the content to be delivered to the user according to the information regarding the context acquired by the acquisition step, and a determination step.
Including
The determination step is
The validity period of the content delivered to the user based on the model learned from the information associated with the information regarding the context of the user, the validity period of the content delivered to the user, and the presence / absence of the use of the content. To decide
An information processing method characterized by that. The acquisition procedure to acquire information about the user's context, and
A determination procedure for determining the validity period of the content to be delivered to the user according to the information regarding the context acquired by the acquisition procedure, and a determination procedure.
Let the computer run
The acquisition procedure is
An information processing program characterized in that the weather in the area where the user is located is acquired as information regarding the context. The acquisition procedure to acquire information about the user's context, and
A determination procedure for determining the validity period of the content to be delivered to the user according to the information regarding the context acquired by the acquisition procedure, and a determination procedure.
Let the computer run
The acquisition procedure is
Acquire the mood of the user as information regarding the context.
An information processing program characterized by this. The acquisition procedure to acquire information about the user's context, and
A determination procedure for determining the validity period of the content to be delivered to the user according to the information regarding the context acquired by the acquisition procedure, and a determination procedure.
Let the computer run
The decision procedure is
The validity period of the content delivered to the user based on the model learned by the information associated with the information regarding the context of the user, the validity period of the content delivered to the user, and the presence / absence of the use of the content. To decide
An information processing program characterized by this.

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