JP6946483B2 - Direct mail shipping support system, direct mail shipping support method, and direct mail shipping support program - Google Patents

Description

The present invention relates to a direct mail delivery support system, a direct mail delivery support method, and a direct mail delivery support program.

As a method of supporting the delivery of direct mail, a method of introducing a product or service related to the purchase history to the customer by direct mail by referring to the purchase history of the customer in the store is known (for example, a patent document). 1).

Japanese Unexamined Patent Publication No. 2002-31285

On the other hand, in the above-mentioned shipping support method, a customer candidate who has not yet made a purchase behavior at a store in the area even though it is a frequently visited area, or a customer candidate who is a frequently visited area but is in the area other than the above. Customer candidates who are making purchases at stores are not yet recorded in the purchase history, so they are not eligible for direct mail. Also, potential customers who can get the same type of goods and services in a closer area as the stores they visit frequently, but do not even know that a store exists in that area, are also recorded in their purchase history. Because it is not, it is not considered as a recipient of direct mail.

An object of the present invention is to provide a direct mail delivery support system, a direct mail delivery support method, and a direct mail delivery support program that can promote sales of products and services by direct mail.

The direct mail delivery support system for solving the above problems associates the user's name and address with the user-specific information of the user and the input unit for inputting the direct mail delivery conditions including the conditions related to the position of the mobile communication terminal. An extraction unit that can be connected to a personal information storage unit that stores the user's personal information and a position information storage unit that stores the user-specific information of the user in association with the position history information of the mobile communication terminal used by the user. The user-specific information associated with the location history information conforming to the direct mail delivery conditions input from the input unit is extracted from the location information storage unit, and the name and address associated with the extracted user-specific information are obtained. It includes the extraction unit that extracts from the personal information storage unit, and an output unit that outputs the name and address extracted by the extraction unit as shipping destination information of direct mail. The condition related to the position of the mobile communication terminal is that when the user's mobile communication terminal has stayed in the predetermined area for the first predetermined number of times or more within a certain period of time, a direct mail for prompting the user to return to the predetermined area is sent. If the number of times is greater than the first predetermined number of times and is greater than or equal to the second predetermined number of times, the item is not subject to shipping.

According to the above configuration, the direct mail shipping address information is output based on the location history information of the mobile communication terminal used by the user. Therefore, since it is possible to send the various customer candidates described above to the direct mail delivery destination, it is possible to promote the sale of products and services by direct mail. In addition, since it is possible to extract the delivery destination of direct mail according to the number of stays at a facility located in a predetermined area, it is possible to further promote the sale of products and services by direct mail.

In the direct mail delivery support system, the condition relating to the position of the mobile communication terminal may be the time when the user's mobile communication terminal stays in a predetermined area.
According to the above-described configuration, it is possible to extract direct mail destinations according to the degree of interest in facilities located in a predetermined area, so that it is possible to further promote sales of products and services by direct mail. It also becomes.

In the direct mail delivery support system, the condition relating to the position of the mobile communication terminal may be the moving speed of the user's mobile communication terminal in a predetermined area.

According to the above configuration, it is possible to estimate the means of transportation used by the user based on the movement speed of the user's mobile communication terminal and extract the destination of the direct mail that prompts the visit to the facility related to the means of transportation. Therefore, it is possible to further promote the sale of products and services by direct mail.
In the direct mail delivery support system, the extraction unit can be connected to a payment history storage unit that stores the user specific information of the user in association with the payment history information of the user, and the direct mail delivery condition is Information on the payment history of the user may be included in the condition.

According to the above-described configuration, it is possible to extract the destination of the direct mail based on the information related to the payment history, so that it is possible to further promote the sale of products and services by the direct mail.

The direct mail delivery support method that solves the above problems is an input means for inputting direct mail delivery conditions including conditions related to the position of the mobile communication terminal, and stores the user's name and address in association with the user-specific information of the user. This is an extraction means that can be connected to the personal information storage means for storing personal information and the position information storage means for storing the user-specific information of the user in association with the position history information of the mobile communication terminal used by the user. The user-specific information associated with the location history information conforming to the mail sending conditions is extracted from the location information storage unit, and the extracted name and address associated with the user-specific information are extracted from the personal information storage unit. The extraction means and an output means for outputting the name and address extracted by the extraction means as shipping address information of direct mail are included. The condition related to the position of the mobile communication terminal is that when the user's mobile communication terminal has stayed in the predetermined area for the first predetermined number of times or more within a certain period of time, a direct mail for prompting the user to return to the predetermined area is sent. If the number of times is greater than the first predetermined number of times and is greater than or equal to the second predetermined number of times, the item is not subject to shipping.

According to the method described above, the direct mail shipping address information is output based on the location history information of the mobile communication terminal used by the user. Therefore, since it is possible to send the various customer candidates described above to the direct mail delivery destination, it is possible to promote the sale of products and services by direct mail. Also, depending on the number of stays at facilities located in the designated area
Since it is possible to extract the shipping address of the direct mail, it is possible to further promote the sale of products and services by the direct mail.

The direct mail delivery support program that solves the above problems is a personal information storage means that stores a user's name and address in association with the user's user-specific information, and a mobile communication that uses the user's user-specific information. When a direct mail delivery condition including a condition related to the position of the mobile communication terminal is input by connecting to a position information storage means that stores the position history information of the terminal in association with the position history information, the direct mail delivery condition is satisfied. The extraction process of extracting the user-specific information associated with the position history information from the location information storage unit and extracting the extracted name and address associated with the user-specific information from the personal information storage unit, and the extraction. Have the computer perform output processing that outputs the name and address extracted by the processing as the shipping address information of the direct mail. The condition related to the position of the mobile communication terminal is that when the user's mobile communication terminal has stayed in the predetermined area for the first predetermined number of times or more within a certain period of time, a direct mail for prompting the user to return to the predetermined area is sent. If the number of times is greater than the first predetermined number of times and is greater than or equal to the second predetermined number of times, the item is not subject to shipping.

According to the above-mentioned program, the shipping address information of the direct mail is output based on the position history information of the mobile communication terminal used by the user. Therefore, since it is possible to send the various customer candidates described above to the direct mail delivery destination, it is possible to promote the sale of products and services by direct mail. In addition, since it is possible to extract the delivery destination of direct mail according to the number of stays at a facility located in a predetermined area, it is possible to further promote the sale of products and services by direct mail.

The block diagram which shows the structure in one Embodiment of a direct mail delivery support system. The sequence diagram which shows the flow of the information processing performed in the same embodiment.

Hereinafter, an embodiment of the direct mail delivery support system will be described with reference to FIGS. 1 and 2.

As shown in FIG. 1, the direct mail delivery support system 1 includes a plurality of mobile communication terminals 2, a server 3, and a user terminal 4. The plurality of mobile communication terminals 2 and the user terminal 4 connect to the server 3 via the network 5.

The mobile communication terminal 2 is an electronic device that is portable and can communicate with the server 3 via the network 5. The mobile communication terminal 2 is, for example, a small information processing terminal such as a smartphone, a mobile phone, a notebook or tablet computer, a glasses-type or wristwatch-type wearable terminal, or a portable game machine. The mobile communication terminal 2 transmits the position information of the mobile communication terminal 2 to the server 3. The mobile communication terminal 2 includes, for example, a GPS (Global Positioning System) receiver, receives a signal from a GPS satellite, and detects the position information of the mobile communication terminal 2. The position information is the latitude and longitude indicating the point where the mobile communication terminal 2 is located. The mobile communication terminal 2 transmits the location information to the server 3.

The server 3 accumulates and manages information about the user of the mobile communication terminal 2. The server 3 includes an acquisition unit 10 and a storage unit 20. The server 3 acquires the position information transmitted from the mobile communication terminal 2 via the acquisition unit 10 and stores it in the storage unit 20.

The storage unit 20 includes a personal information storage unit 21 and a position information storage unit 22. The personal information storage unit 21 stores the user's name and address for the user of the mobile communication terminal 2. The personal information storage unit 21 stores the user's name and address in association with the user-specific information of the user. The user-specific information is an identifier set for each user.

The position information storage unit 22 stores the user-specific information of the user in association with the position history information of the mobile communication terminal 2 used by the user. The position information storage unit 22 acquires the position information transmitted from the mobile communication terminal 2 via the acquisition unit 10. The position information storage unit 22 stores the transmitted position information as the position history information of each user by accumulating the transmitted position information in chronological order.

The server 3 is, for example, a server managed by a telecommunications carrier that provides telecommunications services to users. Further, the server 3 may be a server managed by a service provider that provides applications such as a social networking service, an electronic payment service, and a mail-order service installed on the mobile communication terminal 2.

The user terminal 4 is an electronic device capable of communicating with the server 3 via the network 5. The user terminal 4 is a desktop, notebook, or tablet computer used by the user of the direct mail delivery support system 1. The user of the direct mail delivery support system 1 is a business operator that manages the server 3. When the user receives a request from the advertiser, the user uses the direct mail delivery support system 1 to extract the direct mail delivery target.

The user terminal 4 includes an input unit 30, an extraction unit 40, and an output unit 50. The input unit 30 is a means for inputting various information. The input unit 30 includes a keyboard, a pointing device, a communication interface, and the like. The input unit 30 inputs the direct mail delivery conditions to the extraction unit 40. The direct mail delivery condition is a condition for extracting a direct mail delivery target, and includes a condition related to the position of the mobile communication terminal 2. The condition related to the position of the mobile communication terminal 2 is that the position history information has a history of being located in a predetermined area in the past. The predetermined area is an area near the location of the advertiser or an area desired by the advertiser. A predetermined area is an area surrounded by a virtual boundary set by a user on a map, and indicates a site occupied by facilities such as a store, a theme park, a housing exhibition hall, an airport, and a stadium. .. The predetermined area may be a national territory or an administrative division that subdivides the national territory.

For example, by setting the predetermined area to the city, ward, town, or village where the advertiser's store is located, even a user who has never purchased the product or service provided by the advertiser can live in the vicinity of the advertiser's store. If you are a user, you can use it as the destination for direct mail. In addition, by setting the designated area as the site of a facility of another company in the same industry of the advertiser or a facility that provides products and services related to the advertiser's business, the product or service provided by the advertiser has never been purchased. Even if it is a user, if it is a user who is interested in the products and services provided by the advertiser, it can be the destination of direct mail.

The extraction unit 40 is a means for extracting the delivery target of the direct mail. The extraction unit 40 connects to the personal information storage unit 21 and the position information storage unit 22. The extraction unit 40 extracts the direct mail delivery target based on the direct mail delivery conditions input from the input unit 30.

The extraction unit 40 extracts the user-specific information associated with the location history information conforming to the direct mail sending conditions from the location information storage unit 22, and stores the name and address associated with the extracted user-specific information in the personal information storage unit. By extracting from the part 21, the direct mail delivery target is extracted.

The output unit 50 is a means for outputting various information. The output unit 50 is composed of a display, a printer, and the like. The output unit 50 outputs the extracted direct mail delivery target to the user as direct mail delivery destination information. The direct mail shipping address information is composed of the name and address extracted by the extraction unit 40.

The user sends the direct mail based on the output destination information of the direct mail. Direct mail is sent to, for example, a user who has used the facility once for the purpose of having the user use the facility again. Direct mail includes content that encourages users to visit the facility, and includes, for example, a coupon that discounts the facility usage fee.

Next, with reference to FIG. 2, a series of processes performed in the direct mail delivery support system 1 when the direct mail delivery support system 1 outputs the delivery destination information of the direct mail will be described. The following steps S1 to S6 will be described step by step in explaining a series of flows, but each step does not have to be performed in this order, and may be performed in different orders or in parallel at the same time.

The mobile communication terminal 2 transmits the location information to the server 3 via the network 5 (step S1). The server 3 acquires the location information transmitted from the plurality of mobile communication terminals 2. The server 3 stores the user-specific information indicating the user of each mobile communication terminal 2 as the position history information of the user in association with the acquired position information (step S2).

The user of the direct mail delivery support system 1 inputs the direct mail delivery conditions from the input unit 30 of the user terminal 4 (step S3).
Subsequently, the extraction unit 40 extracts the user-specific information associated with the position history information conforming to the direct mail delivery condition from the position information storage unit 22 based on the direct mail delivery condition input from the input unit 30 (). Step S4).

Subsequently, the extraction unit 40 extracts the user's name and address associated with the extracted user-specific information from the personal information storage unit 21 (step S5).
Then, the output unit 50 outputs the name and address of the user extracted by the extraction unit 40 to the user as the shipping address information of the direct mail (step S6).

The user of the direct mail delivery support system 1 sends the direct mail according to the output direct mail delivery destination information. The above-described embodiment is carried out in accordance with the Personal Information Protection Law to the extent that consent has been obtained from each user regarding the use of personal information.
As described above, according to the above-described configuration, the direct mail delivery support system 1 can obtain the following effects.

(1) The direct mail delivery support system 1 has a personal information storage unit 21 that stores a user's name and address in association with the user's user-specific information, and a mobile communication terminal that uses the user's user-specific information. The extraction unit 40 that can be connected to the position information storage unit 22 that stores the information in association with the position history information of 2, extracts the user-specific information associated with the position history information that meets the direct mail delivery conditions, and extracts the user-specific information. The extraction unit 40 for extracting the name and address of the user associated with the extracted user-specific information is provided. Since the direct mail delivery support system 1 extracts the direct mail delivery target on the condition of the location history information, even a customer candidate who has not reached the purchasing behavior can be the direct mail delivery destination. It will be possible to promote the sale of products and services by direct mail.

The above embodiment can be modified as follows.
-In the above embodiment, the position information transmitted by the mobile communication terminal 2 to the server 3 is not limited to the latitude and longitude detected by the GPS receiver included in the mobile communication terminal 2. The location information may be information indicating the location where the mobile communication terminal 2 is located. For example, it is corrected based on the communication result with the surrounding base station installed by the telecommunications carrier and the communication result with the surrounding wireless LAN router. May be done.

-In the above embodiment, the direct mail delivery condition may be set as a predetermined period as a period for determining whether or not the user's mobile communication terminal 2 is located in a predetermined area.

-In the above embodiment, the condition relating to the position of the mobile communication terminal included in the direct mail delivery condition may be the time when the mobile communication terminal was located in the predetermined area in the past in addition to being located in the predetermined area in the past. According to the above configuration, it is possible to extract the target of direct mail delivery according to the degree of satisfaction and interest in the facility located in the predetermined area, so that it is possible to promote the sale of products and services by direct mail. It becomes.

For example, a user who has been in a predetermined area for a long time is targeted for sending a direct mail urging him / her to revisit the facility because he / she is highly satisfied with the facility located in the predetermined area.

On the other hand, a user who has been in a predetermined area for a short time is not subject to direct mail sending a reminder to return to the facility because he / she is not satisfied with the facility located in the predetermined area. Alternatively, if you are interested in a similar facility, you can send a direct mail to encourage you to visit a similar facility.

-In the above embodiment, the condition related to the position of the mobile communication terminal including the direct mail delivery condition may be the number of times of staying in a predetermined area in the past. According to the above-described configuration, it is possible to extract direct mail delivery targets according to the number of stays at a facility located in a predetermined area.

For example, a user who has visited a facility in a predetermined area more than once (first predetermined number of times) in the past is likely to visit the facility in the predetermined area in the future, and is subject to direct mail to encourage the facility to be revisited. ..

In addition, users who have visited a facility in a predetermined area 10 times (second predetermined number of times) or more in the past are likely to revisit without sending a direct mail, and are subject to direct mail sending to encourage them to return to the facility. Do not. Or, if you are interested in similar facilities, you can send direct mail to encourage you to visit similar facilities.

-In the above embodiment, the condition related to the position of the mobile communication terminal included in the direct mail delivery condition may be the moving speed in a predetermined area. According to the above-described configuration, the means of transportation used can be estimated based on the speed of movement, and a direct mail can be sent to encourage a visit to a facility related to the means of movement.

For example, if it is considered that the train is used on a daily basis based on the moving speed, a direct mail that encourages a visit to a facility located in the station yard or adjacent to the station is sent.
On the other hand, if it is considered that the car is used on a daily basis based on the moving speed, direct mail will be sent to encourage a visit to a facility located along the main road.

It is also possible to send direct mail to encourage visitors to visit related facilities, assuming that the user has a hobby that involves movement such as jogging, mountain climbing, cycling, touring, or driving.

-In the above embodiment, the direct mail delivery support system 1 may further include a payment communication terminal installed in a store or the like. A payment communication terminal is a communication device that makes a payment using a method such as a credit card, electronic money, virtual currency, a two-dimensional code, a barcode, fingerprint authentication, or face authentication. At this time, the storage unit 20 includes a payment history storage unit that stores the payment history in the user's store, and the direct mail delivery condition further includes information on the payment history in the store. According to the above-described configuration, even when a plurality of products and a plurality of services are handled in a predetermined area, it is possible to extract the shipping address of the direct mail based on the information on the payment history. It will also be possible to further promote the sale of products and services by email.

-In the above embodiment, the direct mail delivery support system 1 may include a shooting system that combines a shooting device that shoots a state in a predetermined area and a specific device that identifies a person in the shot image as a user. good. The photographing device is, for example, a surveillance camera that photographs the state of a customer in a store. The specific device is, for example, a face information storage unit that stores the user's face information in association with the user's user specific information, and the image captured by the photographing device to the face information that matches the customer's face displayed in the image. It may be composed of a face information extraction unit that extracts the associated user-specific information. Further, the specific device includes a reading device that allows the customer to present and read a recording medium such as a membership card in which user specific information is recorded, and the time when the reading device reads the recording medium in the video captured by the photographing device. It may be composed of a determination device that determines the customer who presented the recording medium as a user.

The photographing system transmits information on the trajectory of the customer identified as the user in the store and information on the product or service that the customer has viewed or picked up to the storage unit 20, and the storage unit 20 transmits the information. Remember. The direct mail delivery condition includes information on the trajectory of the customer's movement within a predetermined area by the shooting system and information on the product or service that the customer has viewed or picked up.

According to the above-described configuration, it is possible to extract the delivery destination of the direct mail based on the product or service that the user is interested in in the predetermined area, so that the sale of the product or service by the direct mail is further promoted. It is also possible to do.

-In the above embodiment, the mobile communication terminal 2 may transmit the browsing history of the web page browsed by the user using the mobile communication terminal 2 to the server 3. The storage unit 20 stores the browsing history transmitted from the mobile communication terminal 2, and the direct mail sending condition may include the browsing history of the web page as a condition. According to the above-described configuration, it is possible to extract the destination of the direct mail based on the browsing history of the web page, so that it is possible to further promote the sale of products and services by the direct mail.

-In the above embodiment, the personal information storage unit 21 stores other personal information such as the user's gender, age, place of residence, family structure, annual income, etc., and the direct mail delivery condition includes the personal information as a condition. good. According to the above-described configuration, it is possible to extract the destination of the direct mail based on the personal information of the user, so that it is possible to further promote the sale of products and services by the direct mail.

-In the above embodiment, the storage unit 20 may further include an advertiser information storage unit. The advertiser information storage unit stores information about a plurality of advertisers in association with the advertiser specific information of each advertiser. The advertiser specific information is an identifier set for each advertiser. The information about the advertiser is, for example, the name of the advertiser and the direct mail delivery conditions requested by each advertiser in the past. The information about the advertiser may further store information such as the advertiser's location, industry, capital, number of employees, and performance data. According to the above-described configuration, it is possible to send direct mail to each user in response to requests from a plurality of advertisers. It is also possible to repeatedly send direct mail requested by the same advertiser.

1 ... Direct mail delivery support system 2 ... Mobile communication terminal 3 ... Server 4 ... User terminal 5 ... Network 10 ... Acquisition unit 20 ... Storage unit 21 ... Personal information storage unit 22 ... Location information storage unit 30 ... Input unit 40 ... Extraction Unit 50 ... Output unit

Claims (6)

An input section for entering direct mail shipping conditions, including conditions related to the location of the mobile communication terminal,
A personal information storage unit that stores the user's name and address in association with the user-specific information of the user, and a position in which the user-specific information of the user is stored in association with the position history information of the mobile communication terminal used by the user. User-specific information associated with location history information that is connectable to the information storage unit and that meets the direct mail delivery conditions input from the input unit is extracted from the location information storage unit. The extraction unit that extracts the name and address associated with the extracted user-specific information from the personal information storage unit, and the extraction unit.
It is provided with an output unit that outputs the name and address extracted by the extraction unit as direct mail shipping address information .
The condition related to the position of the mobile communication terminal is that when the user's mobile communication terminal has stayed in the predetermined area for the first predetermined number of times or more within a certain period of time, a direct mail for prompting the user to return to the predetermined area is sent. year,
A direct mail sending support system that does not target shipping when the number of times exceeds the first predetermined number of times and exceeds the second predetermined number of times. The conditions related to the position of the mobile communication terminal are
The direct mail delivery support system according to claim 1, which is the time during which the user's mobile communication terminal stays in a predetermined area. The conditions related to the position of the mobile communication terminal are
The direct mail delivery support system according to claim 1 or 2 , which is the moving speed of the user's mobile communication terminal in a predetermined area. The extraction unit can be connected to a payment history storage unit that stores the user-specific information of the user in association with the payment history information of the user.
The direct mail delivery support system according to any one of claims 1 to 3 , wherein the direct mail delivery condition includes information on the payment history of the user as a condition. An input means for inputting direct mail shipping conditions, including conditions related to the location of the mobile communication terminal,
A personal information storage means for storing a user's name and address in association with the user-specific information of the user, and a position for storing the user-specific information of the user in association with the position history information of the mobile communication terminal used by the user. The user-specific information that is an extraction means that can be connected to the information storage means and that is associated with the position history information that meets the direct mail sending conditions is extracted from the position information storage means and extracted. The extraction means for extracting the name and address associated with the personal information storage means, and the extraction means.
Look including an output means for outputting the name and address of the extraction means is extracted as the shipping address information of direct mail,
The condition related to the position of the mobile communication terminal is that when the user's mobile communication terminal has stayed in the predetermined area for the first predetermined number of times or more within a certain period of time, a direct mail for prompting the user to return to the predetermined area is sent. year,
A direct mail delivery support method that does not target shipping when the number of times is greater than the first predetermined number of times and is greater than or equal to the second predetermined number of times. A personal information storage unit that stores the user's name and address in association with the user-specific information of the user, and a position in which the user-specific information of the user is stored in association with the position history information of the mobile communication terminal used by the user. When the information storage unit is connected to and the direct mail delivery conditions including the conditions related to the position of the mobile communication terminal are input, the user-specific information associated with the position history information conforming to the direct mail delivery conditions is input. An extraction process of extracting from the location information storage unit and extracting the name and address associated with the extracted user-specific information from the personal information storage unit.
Let the computer perform the output process of outputting the name and address extracted by the extraction process as the shipping address information of the direct mail.
The condition related to the position of the mobile communication terminal is that when the user's mobile communication terminal has stayed in the predetermined area for the first predetermined number of times or more within a certain period of time, a direct mail for prompting the user to return to the predetermined area is sent. year,
A direct mail sending support program that does not target shipping when the number of times exceeds the first predetermined number of times and exceeds the second predetermined number of times.

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