JP6901526B2 - Information providing device, information providing method, information providing program, and information display program - Google Patents

Description

The present invention relates to an information providing device, an information providing method, an information providing program, and an information display program.

Conventionally, there is known a technique for performing a web search using a smart device such as a smartphone or a tablet PC (Personal Computer), or an arbitrary information display device such as a desktop PC. For example, the user can browse the search results corresponding to the entered search keyword by inputting the content to be searched as a search keyword in the search window provided by the portal site or the application.

Japanese Unexamined Patent Publication No. 2013-2224112

However, although the user can browse the search results corresponding to the search keyword by inputting the search keyword in the search window, there is a problem that the input of the search keyword is troublesome and troublesome.

The present application has been made in view of the above, and an object of the present application is to provide an information providing device, an information providing method, an information providing program, and an information display program capable of reducing the trouble of searching.

The information providing device according to the present application includes a selection unit and a providing unit. The selection unit selects the first content including information for transitioning to the content indicating the search result for a predetermined search query. The providing unit is arranged in a state where the first content selected by the selection unit and a plurality of second contents including information for transitioning to the content different from the search result are arranged side by side to the information display device. provide.

According to one aspect of the embodiment, it is possible to provide an information providing device, an information providing method, an information providing program, and an information display program that can reduce the trouble of searching.

FIG. 1 is a diagram showing an example of an information providing process and an information display process according to an embodiment. FIG. 2 is a diagram showing a configuration example of an information processing system according to an embodiment. FIG. 3 is a diagram showing a configuration example of the information providing device according to the embodiment. FIG. 4 is a diagram showing an example of information included in the user information database according to the embodiment. FIG. 5 is a diagram showing an example of information included in the content database according to the embodiment. FIG. 6 is a diagram showing a configuration example of the terminal device according to the embodiment. FIG. 7 is a diagram (No. 1) for explaining the display process in the terminal device according to the embodiment. FIG. 8 is a diagram (No. 2) for explaining the display process in the terminal device according to the embodiment. FIG. 9 is a diagram (No. 3) for explaining the display process in the terminal device according to the embodiment. FIG. 10 is a flowchart showing an example of processing of the information providing device according to the embodiment. FIG. 11 is a flowchart showing an example of processing of the terminal device according to the embodiment. FIG. 12 is a diagram showing an example of the hardware configuration of the computer that executes the program.

Hereinafter, a mode for implementing the information providing device, the information providing method, the information providing program, and the information display program (hereinafter referred to as “the embodiment”) according to the present application will be described in detail with reference to the drawings. Note that this embodiment does not limit the information providing device, the information providing method, the information providing program, and the information display program according to the present application.

[1. Information provision processing and information display processing]
FIG. 1 is a diagram showing an example of an information providing process and an information display process according to an embodiment. In FIG. 1, the information providing process is executed by the information providing device 1, and the information display process is executed by the terminal device 2 which is an example of the information display device. The information providing process is a process in which the information providing device 1 selects a plurality of contents to be provided to the terminal device 2 and provides the selected plurality of contents to the terminal device 2, and the information display process is a process in the terminal device 2. This is a process of displaying the content provided by the information providing device 1.

The information providing device 1 is communicably connected to the terminal device 2 via a network, and can provide various contents to the terminal device 2. In the following, the content provided by the information providing device 1 includes the first content, the second content, and the fourth content. When the information providing device 1 functions as a search server, it may include a third content.

The first content is content including information for transitioning to the third content indicating the search result according to the user U of the terminal device 2. The third content is, for example, a theme that the user U of the terminal device 2 is interested in or a search result page obtained based on information about the theme. The second content is content that includes information for transitioning to the fourth content. The fourth content is, for example, article content such as news and blogs. Hereinafter, the fourth content will be described as being news content.

The terminal device 2 is a smart device such as a smartphone or tablet terminal, and is a mobile terminal device capable of communicating with an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). is there. A touch panel is adopted in the terminal device 2. The user U of the terminal device 2 can perform various operations by touching the display surface 80 (hereinafter, referred to as the screen 80) of the display unit 23 with a finger or a stylus. The terminal device 2 may be not only a smart device but also an information processing device such as a notebook PC (Personal Computer), a desktop PC, a mobile phone, or a PDA (Personal Digital Assistant).

When the user U performs an operation for acquiring a plurality of contents to be displayed on the screen 80 by touching the screen 80 of the terminal device 2, the terminal device 2 requests the contents from the information providing device 1. (Step S1). When the information providing device 1 receives a request for content from the terminal device 2, the information providing device 1 executes a selection process, which is a process of selecting the content to be provided to the terminal device 2 (step S2). In such a selection process, the information providing device 1 selects one or more first contents and a plurality of second contents.

For example, the information providing device 1 selects the first content based on the information about the user U. The information about the user U includes, for example, a theme that the user U is interested in or information about the theme (hereinafter referred to as user theme information), and the information providing device 1 is a user theme. Content including information for transitioning to the third content indicating the search result obtained by the search keyword based on the information can be selected as the first content.

For example, when the theme that the user U is interested in or is interested in is "drama", the information providing device 1 selects the content including the information for transitioning to the third content indicating the search result regarding the drama as the first content. can do.

Further, the information about the user U includes, for example, a search history which is a history of search keywords used by the user U in the past, a browsing history which is a history of contents which the user U has browsed in the past, and the like. .. The information providing device 1 can select as the first content content including information for transitioning to the third content indicating the search result obtained by the search keyword based on the search history and the browsing history.

Further, the information providing device 1 can select as the first content the content including the information for transitioning to the third content indicating the search result of the search type based on the information about the user U. The search type is, for example, a web search, a real-time search, and the like. A web search is a search for a web page. Further, the real-time search is performed by searching the writing on the real-time web called a mini-blog or a micro-blog in real time (for example, in units of several seconds).

The information for transitioning to the third content is, for example, information for transmitting a search query using user theme information or the like as a search keyword. The information for transitioning to the third content may be the URL (Uniform Resource Locator) of the third content.

Further, the information providing device 1 selects a predetermined number of second contents from a plurality of second contents based on a predetermined condition. For example, the information providing device 1 selects a predetermined number of second contents from those having a newest submission date and time. For example, when the content specified by the user U is a list of domestic news articles, the information providing device 1 includes information for transitioning to the fourth content, which is a domestic news article, among the second contents. Select a predetermined number of contents in order from the one with the newest submission date and time.

Next, the information providing device 1 performs a providing process of providing the first content and the second content selected in step S2 to the terminal device 2 (step S3). As a result, a plurality of contents including the first content and the second content are transmitted from the information providing device 1 to the terminal device 2 (step S4). The terminal device 2 performs an acquisition process for acquiring a plurality of contents including the first content and the second content provided from the information providing device 1 (step S5).

Here, it is assumed that the plurality of contents provided by the information providing device 1 include the first content C11 and the plurality of second contents C21, C22, and C23. In this case, the terminal device 2 performs a display process of displaying a plurality of contents including the first content C11 and the second contents C21, C22, and C23 acquired from the information providing device 1 on the screen 80 of the display unit 23 (step S6). ). As a result, the screen 80 of the display unit 23 is in the first state shown in FIG. In such processing, the terminal device 2 arranges a plurality of contents including the first content C11 and the plurality of second contents C21, C22, C23 side by side in a predetermined direction (in the example shown in FIG. 1, the vertical direction in FIG. 1). It is displayed on the display unit 23 in this state.

The first content C11 and the second contents C21, C22, and C23 are displayed on the display unit 23 in a display format common to each other. The first content C11 is displayed on the terminal device 2 in a display mode in which an image related to the user theme information is arranged in the left area and a text related to the user theme information is arranged in the right area. Each of the second contents C21, C22, and C23 is displayed on the terminal device 2 in a display mode in which an image related to the news topic is arranged in the left area and the news topic is arranged in the right area. The second contents C21, C22, and C23 are displayed in a timeline format, and the first content C11 is displayed between the second contents C22 and C23.

The first content C11 is content including information for transitioning to the third content C31, which is content indicating a search result obtained by a search keyword based on the information of the user U. Further, the second contents C21, C22, and C23 include link information for transitioning to the fourth content associated with each. Hereinafter, when each of the second contents C21, C22, and C23 is shown without distinction, it may be referred to as the second content C20.

When the first content C11 is selected by the user U on the screen 80 in the first state, the terminal device 2 provides information for transitioning to the third content C31 (hereinafter, may be referred to as transition information). Based on the above, an acquisition process for acquiring the third content C31 is performed (step S7). In such processing, the terminal device 2 transmits, for example, a search query including a search keyword based on the information of the user U to a search server (not shown) based on the transition information, and the search server transfers the information of the user U to the information of the user U. Acquires the third content C31 indicating the search result by the search keyword based on.

The terminal device 2 displays the third content C31 acquired in step S7 on the screen 80 of the display unit 23 (step S8). As a result, the screen 80 of the display unit 23 is in the second state shown in FIG. Therefore, the user U can browse the content showing the search result regarding the target that the user U is interested in or is interested in without inputting the search keyword, and can reduce the time and effort of the search.

Further, since the first content C11 is arranged side by side with a plurality of second contents C20 whose transition destinations are news contents, the user U is interested in the user U without being actively aware of the use of the search. You can browse content that shows search results for the subject you are interested in. As a result, new search usage can be created, and search usage can be promoted.

When any one of the plurality of second contents C20 is selected by the user U on the screen 80 in the first state, the terminal device 2 transitions to the fourth content included in the selected second content C20. Based on the information for the purpose (for example, the URL of the fourth content), the acquisition process of acquiring the fourth content associated with the selected second content C20 from the information providing device 1 is performed. Then, the terminal device 2 displays the fourth content associated with the second content C20 on the display unit 23.

For example, when the second content C23 is selected on the screen 80 in the first state, the terminal device 2 acquires the fourth content C43 from the information providing device 1 and shows the screen 80 in the third state shown in FIG. As described above, the acquired fourth content C43 is displayed on the display unit 23. When the second content C21 is selected, the fourth content C41 (not shown) is displayed on the display unit 23, and when the second content C22 is selected, the fourth content C42 (not shown) is displayed on the display unit 23. Will be done. Hereinafter, when each of the fourth contents C41, C42, and C43 is shown without distinction, it may be referred to as the fourth content C40.

In addition, the information providing device 1 can provide the advertising content to the terminal device 2. The advertisement content is an in-feed advertisement, and the terminal device 2 can display the advertisement content on the display unit 23 in a state of being arranged side by side with the first content C11 and the second content C20. The advertising content is displayed on the display unit 23 in a display format common to the first content C11 and the second content C20.

[2. Information processing system]
FIG. 2 is a diagram showing a configuration example of an information processing system according to an embodiment. As shown in FIG. 2, the information processing system 100 according to the embodiment includes an information providing device 1, a plurality of terminal devices 2, and a search processing device 3 (an example of a search server). Each of the plurality of terminal devices 2 is used by the corresponding user U among the plurality of users U.

The information providing device 1, the plurality of terminal devices 2, and the search processing device 3 are connected to each other via a network 4 so as to be able to communicate with each other by wire or wirelessly. The network 4 is, for example, a LAN (Local Area Network) or a WAN (Wide Area Network) such as the Internet.

[2.1. Information provider]
FIG. 3 is a diagram showing a configuration example of the information providing device according to the embodiment. As shown in FIG. 3, the information providing device 1 includes a communication unit 11, a storage unit 12, and a control unit 13.

The communication unit 11 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 11 is connected to the network 4 by wire or wirelessly, and transmits / receives information to / from the terminal device 2.

The storage unit 12 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. Further, the storage unit 12 stores the user information database 14 and the content database 15.

The user information database 14 includes information on the user U of the terminal device 2. FIG. 4 is a diagram showing an example of information included in the user information database according to the embodiment. As shown in FIG. 4, the user information database 14 contains the "terminal ID (Identifier)", "user ID", "demographic attribute", "psychographic attribute", "follow theme", and "behavior history". ”Is associated with each other.

The "terminal ID" is information of an identifier for identifying the terminal device 2. Further, the "user ID" is information of an identifier for identifying the user U. "Demographic attribute" indicates the attribute information of the user U in the demographic. Such "demographic attributes" are classified into attribute categories such as "gender" and "age" of the user U, for example. Information on the gender of the user U is set in the "gender", and information on the age of the user U is set in the "age". Although not shown, the "demographic attribute" includes various attribute categories such as the annual income, address, occupation, and educational background of the user U, for example.

The "psychographic attribute" is information indicating the user U's sense of values, lifestyle, personality, preference, and the like. Such "psychographic attributes" are classified into attribute categories such as "clothes" and "cars", for example. In the example shown in FIG. 4, "1" is set for each attribute category when the preference of the user U is relatively high, and "0" is set in other cases, but the user U is set. If you dislike it, you may set "-1". Further, a value may be set according to the degree of preference of the user U for each attribute category. Although not shown, "psychographic attributes" include various attribute categories such as economy, politics, baseball, soccer, other sports, sweets, personal computers, white goods, and furniture.

The "follow theme" is a theme set by the user U as an object of interest or interest. In the example shown in FIG. 4, for example, the follow theme of the user U of the user ID "U1" is "TV drama", and the follow theme of the user U of the user ID "U2" is "idol Z". Is. In the example shown in FIG. 4, one follow theme is set for each user U, but the user U sets a plurality of follow themes in the user information database 14 by operating the terminal device 2. Can be set.

The "behavior history" is information on the behavior history of the user U, for example, information on the content that the user U has viewed in the past (for example, information on the content that the user U has accessed), and information on the content that the user U has accessed. It includes information on searches performed in the past (for example, information on search keywords). Further, the "behavior history" includes a history of reaction information indicating the reaction of the user U to the first content. Such reaction information is information indicating whether or not the first content is selected by the user U.

The content database 15 shown in FIG. 3 includes a plurality of contents such as the first content, the second content, and the fourth content. For example, the content database 15 contains information for forming these contents, for example, an HTML (HyperText Markup Language) file or an XML (Extensible Markup Language) file that forms a web page, and text displayed on the web page. Information such as still images and moving images can be stored. When the dedicated application is implemented in the terminal device 2, the content stored in the content database 15 may be the content for the dedicated application.

FIG. 5 is a diagram showing an example of information included in the content database according to the embodiment. As shown in FIG. 5, the content database 15 includes information in which "content", "content item", "search type", and "transition method" are associated with each other.

The "content" is the data of the first content, and the content database 15 shown in FIG. 5 includes the data of the first content C11, C12, C13, C14 and the like. The first content C12 includes information for transitioning to the third content C32 (not shown), and the first content C13 includes information for transitioning to the third content C33 (not shown). Further, the first content C14 includes information for transitioning to the third content C34 (not shown). In the following, when each of the first contents C11, C12, C13, and C14 is shown without distinction, it may be described as the first content C10. Further, when each of the third contents C31, C32, C33, and C34 is shown without distinction, it may be described as the third content C30.

The "content item" is information used when selecting the first content C10. In the example shown in FIG. 5, the content item "TV drama" is associated with the first content C11, the content item "car" is associated with the first content C12, and the content item "car" is associated with the first content C13. "Actress A" is associated, and the content item "Idol Z" is associated with the first content C14.

The "search type" is information indicating the search type of the third content C30, which is the transition destination of the first content C10. In the example shown in FIG. 5, the search type of the third contents C31 and C32, which are the transition destinations of the first contents C11 and C12, is a web search, and the third contents C33, which is the transition destination of the first contents C13 and C14. The search type of C34 is real-time search.

The "transition method" is a transition method when transitioning from the first content C10 to the third content C30. The first content C10 of the transition method "search query" includes information for transmitting a search query including a search keyword, and the first content C10 of the transition method "URL" contains the URL of the third content C30. included. In the example shown in FIG. 5, the transition method to the third contents C31, C33, and C34 corresponding to the first contents C11, C13, and C14 is a search query to the search processing device 3, and corresponds to the first contents C12. The transition method to the third content C32 is the URL of the third content C32.

The control unit 13 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like executing various programs stored in the storage unit 12 using the RAM as a work area. Further, the control unit 13 is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 3, the control unit 13 includes a reception unit 17, a selection unit 18, and a provision unit 19, and realizes or executes an information processing function or operation described below. The internal configuration of the control unit 13 is not limited to the configuration shown in FIG. 3, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship of each processing unit included in the control unit 13 is not limited to the connection relationship shown in FIG. 3, and may be another connection relationship.

The reception unit 17 accepts the submission of the content to be distributed. For example, when the reception unit 17 receives the content to be distributed such as news, the reception unit 17 adds the received content to the content database 15 of the storage unit 12. In addition, the reception unit 17 receives the distribution request from the terminal device 2.

When a predetermined distribution request is received by the reception unit 17, the selection unit 18 selects the first content C10 and the second content C20 from the plurality of contents stored in the storage unit 12 based on the predetermined conditions. For example, the selection unit 18 may refer to the user U of the terminal device 2 that has made the distribution request among the information of the user U stored in the user information database 14 (hereinafter, may be referred to as a target user UT). The second content C20 can be selected based on the information of.

For example, the selection unit 18 identifies the follow theme set in the target user UT from the user information database 14, and selects the first content C10 associated with the content item corresponding to the follow theme. Here, it is assumed that the user information database 14 is in the state shown in FIG. 4 and the content database 15 is in the state shown in FIG.

When the target user UT is the user U specified by the user ID "U1", the selection unit 18 specifies that the follow theme set in the target user UT is "TV drama". Then, the selection unit 18 selects the first content C11 associated with the content item "TV drama" corresponding to the follow theme "TV drama". The first content C11 is, for example, a content including information for transitioning to the third content C31 showing the search result of the TV drama or the information about the TV drama.

Further, when the target user UT is the user U specified by the user ID "U2", the selection unit 18 specifies that the follow theme set in the target user UT is "idol Z". Then, the selection unit 18 selects the first content C14 associated with the content item “idol Z” corresponding to the follow theme “idle Z”. The first content C14 is, for example, content including information for transitioning to the third content C34 showing the search result of the idle Z or the information about the idle Z.

In this way, the selection unit 18 can select the first content C10 whose transition destination is the third content C30 indicating the theme that the user U is interested in or the search result based on the information about the theme. Further, as shown in FIG. 5, the third content C30 is the content showing the search result of the search type according to the theme that the user U is interested in, and the selection unit 18 is the content that the user U is interested in or is interested in. It is possible to select the first content C10 whose transition destination is the third content C30 of the search type according to the theme of interest.

In addition, the selection unit 18 can select the first content C10 based on the action history of the target user UT. For example, the selection unit 18 determines a search keyword that is frequently searched by the target user UT based on the information contained in the user information database 14, and the determined search keyword or a search result based on the information related to the search keyword. The third content C30 indicating the above is selected.

For example, in the selection unit 18, when the search keyword having a high search frequency by the target user UT (for example, the search frequency in a predetermined period) is "idle Z", the selection unit 18 is associated with the content item "idle Z". The first content C14 can be selected. Further, when the search keyword frequently searched by the target user UT is "car", the selection unit 18 can select the first content C12 associated with the content item "car".

In addition, the selection unit 18 can also select the first content C10 based on the attribute information of the target user UT. For example, the selection unit 18 can select the first content C10 to which the content item corresponding to the attribute of the target user UT is associated. For example, when the target user UT is the user U specified by the user ID "U1" (see FIG. 4), the psychographic attribute "car" is set to "1" in the user ID "U1". ing. In this case, the selection unit 18 can select the first content C12 to which the content item "car" is associated.

Further, the selection unit 18 can select the first content C10 by using the model for each content item generated by machine learning with the attribute information of each user U as the feature information. Specifically, the selection unit 18 calculates the score of each model by inputting the attribute information of the target user UT, and sets the first content C10 in which the content items corresponding to the model having the high score are set. You can choose.

Further, the selection unit 18 can change the frequency of providing the first content C10 to the terminal device 2 based on the action history of the target user UT. The frequency of provision to the terminal device 2 is the ratio of the number of the first contents C10 to the total number of the first contents C10 and the second contents C20 provided to the terminal device 2 of the target user UT. For example, it is assumed that the number of the first contents C10 provided to the terminal device 2 of the target user UT is 100, and the number of the second contents C20 provided to the terminal device 2 of the target user UT is 900. In this case, the total number of the first content C10 and the second content C20 provided to the terminal device 2 of the target user UT is 1000, and the frequency of provision to the terminal device 2 is 10%.

For example, the selection unit 18 changes the frequency of providing the first content C10 to the terminal device 2 based on the reaction information indicating the past reaction of the target user UT to the first content C10 as the action history of the target user UT. can do. For example, in the selection unit 18, the higher the ratio of the number of the first contents C10 selected by the target user UT to the number of the first contents C10 provided from the information providing device 1 to the terminal device 2 of the target user UT, the higher the ratio. , The frequency of providing the first content C10 to the terminal device 2 can be increased.

Further, the selection unit 18 can change the frequency of providing the first content C10 to the terminal device 2 based on the search history of the target user UT in the search processing device 3. For example, the lower the search frequency of the search processing device 3 by the target user UT, the higher the frequency of providing the first content C10 to the terminal device 2. As a result, even if the target user UT is a user U who does not use the search so much, the possibility that the search is used can be increased, so that a new use of the search can be created.

The higher the search frequency of the search processing device 3 by the target user UT, the higher the frequency of providing the first content C10 to the terminal device 2 of the selection unit 18. For example, the higher the frequency of searches using the same search keyword, the higher the frequency of providing the first content C10 whose transition destination is the third content C30 indicating the search result using the search keyword. it can. For example, the higher the frequency of the search using "actress A" as the search keyword by the target user UT, the higher the frequency of selecting the first content C13, which is the content item "actress A".

Further, the selection unit 18 selects a plurality of second contents C20 to be provided from the storage unit 12 to the terminal device 2 of the target user UT based on a predetermined condition. For example, the information providing device 1 preferentially selects the second content C20 from the one with the newest submission date and time. For example, when the content specified by the target user U is the content of a domestic news article, the second content C20 including information for transitioning to the fourth content, which is a domestic news article, is included in the second content C20. Select a predetermined number or the number requested by the terminal device 2 in order from the newest manuscript date and time.

The selection unit 18 passes the selected first content C10 and second content C20 to the providing unit 19. The providing unit 19 transmits the first content C10 and the second content C20 acquired from the selection unit 18 from the communication unit 11 to the terminal device 2 via the network 4, thereby transmitting the first content C10 and the second content C20 to the terminal. Provided to device 2.

The providing unit 19 associates each content with information that specifies the arrangement position of each of the plurality of contents including the first content C10 and the second content C20 on the screen 80 of the display unit 23 of the terminal device 2. A plurality of contents are provided to the terminal device 2. When arranging a plurality of first contents C10, the providing unit 19 does not arrange the first contents C10 adjacent to each other, but positions them between different second contents C20.

[2.2. Terminal equipment]
Next, the configuration of the terminal device 2 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram showing a configuration example of the terminal device according to the embodiment. As shown in FIG. 6, the terminal device 2 includes a communication unit 21, an input unit 22, a display unit 23, a physical sensor 24, a storage unit 25, and a control unit 26.

The communication unit 21 is realized by, for example, a NIC or the like. Then, the communication unit 21 is connected to the network 4 by wire or wirelessly, and transmits / receives information to / from the information providing device 1.

The input unit 22 is an input device that receives various operations from the user U. For example, the input unit 22 is realized by a keyboard, a mouse, operation keys, or the like. The display unit 23 is a display device for displaying various types of information. For example, the display unit 23 is realized by a liquid crystal display or the like. When a touch panel is adopted for the terminal device 2, the input unit 22 and the display unit 23 are integrated.

The physical sensor 24 is a sensor that detects the physical state of the terminal device 2. For example, the physical sensor 24 is a gyro sensor that measures the inclination of the terminal device 2 in the three axial directions. The physical sensor 24 is not limited to the gyro sensor, and any sensor such as an acceleration sensor, a temperature sensor, a volume sensor, and a brightness sensor can be applied.

The storage unit 25 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk.

The control unit 26 is realized by, for example, a CPU, an MPU, or the like executing various programs stored in the storage unit 25 using the RAM as a work area. For example, this program corresponds to an application program (an example of an information display program) that causes the terminal device 2 to execute various processes related to the information display process shown in FIG. Further, the control unit 26 is realized by, for example, an integrated circuit such as an ASIC or FPGA.

As shown in FIG. 6, the control unit 26 includes an operation reception unit 27, an acquisition unit 28, and a display processing unit 29, and realizes or executes an information processing function or operation described below. The internal configuration of the control unit 26 is not limited to the configuration shown in FIG. 6, and may be another configuration as long as it is a configuration for performing information processing described later. The application program may have the functions exhibited by the operation reception unit 27, the acquisition unit 28, and the display processing unit 29 realized in the control unit 26.

The operation reception unit 27 receives the operation of the user U via the input unit 22. For example, the operation reception unit 27 receives the operation on the first content C10 performed by the user U on the input unit 22, and outputs the transition information included in the first content C10 to the acquisition unit 28. Further, the operation reception unit 27 receives the operation on the second content C20 performed by the user U on the input unit 22, and outputs the transition information included in the second content C20 to the acquisition unit 28. Further, the operation reception unit 27 outputs the contents of the operation of the user U such as the scroll operation and the tap operation received via the input unit 22 to the display processing unit 29.

The acquisition unit 28 acquires the first content C10 and the second content C20. For example, when the display of the content screen is requested by the operation of the user U, the acquisition unit 28 requests the information providing device 1 to distribute the content to be arranged on the content screen, so that the information providing device 1 to the first content Acquires C10 and the second content C20. The acquisition unit 28 stores the acquired first content C10 and second content C20 in the storage unit 25.

Further, the acquisition unit 28 accesses the search processing device 3 based on the transition information included in the first content C10, and acquires the third content C30 corresponding to the first content C10 from the search processing device 3. For example, when the transition information is information for transmitting a search query including a search keyword, the acquisition unit 28 transmits the search query to the search processing device 3 and acquires the third content C30 from the search processing device 3. .. When the transition information is the URL of the third content C30, the search processing device 3 is accessed with the URL of the third content C30 as the destination, and the third content C30 is acquired from the search processing device 3.

When the first content C10 is selected, the acquisition unit 28 can acquire the third content C30 corresponding to the first content C10, and before the first content C10 is selected, the acquisition unit 28 can acquire the third content C30 in advance. It is also possible to acquire the third content C30 corresponding to the first content C10.

Further, when the second content C20 is selected, the acquisition unit 28 accesses the information providing device 1 based on the transition information included in the second content C20, and the information providing device 1 to the second content C20 Acquires the fourth content C40 corresponding to. For example, when the transition information is the URL of the fourth content C40, the information providing device 1 is accessed with the URL of the fourth content C40 as the destination, and the fourth content C40 is acquired from the information providing device 1.

When the second content C20 is selected, the acquisition unit 28 can acquire the fourth content C40 corresponding to the second content C20, and before the second content C20 is selected, the acquisition unit 28 can acquire the fourth content C40 in advance. It is also possible to acquire the fourth content C40 corresponding to the second content C20.

The display processing unit 29 displays the first content C10 and the second content C20 stored in the storage unit 25 acquired by the acquisition unit 28 on the screen 80 of the display unit 23 in a state of being arranged side by side. In such processing, the display processing unit 29 arranges each content at a position designated by the information providing device 1.

7 to 9 are diagrams for explaining the display process in the terminal device according to the embodiment. In the screen 80 in the first state shown in FIG. 7, the second content C21, the second content C22, the first content C11, and the second content C23 are arranged side by side in order from the top. In such a state, the user U can change the content displayed on the screen 80 by scrolling to the screen 80.

When the user U scrolls to the screen 80, the display processing unit 29 moves the content and changes the content to be displayed on the screen 80, for example, the screen 80 in the second state. In the screen 80 in the second state shown in FIG. 7, the first content C11, the second content C23, the second content C24, the first content C14, and the like are arranged side by side in order from the top.

When the first content C10 is selected, the display processing unit 29 acquires the third content C30 corresponding to the selected first content C10 from the storage unit 25 and displays it on the screen 80 of the display unit 23. When the second content C20 is selected, the display processing unit 29 acquires the fourth content C40 corresponding to the selected second content C20 from the storage unit 25 and displays it on the screen 80 of the display unit 23.

For example, when the first content C11 is selected by the operation by the user U on the screen 80 in the first state, the display processing unit 29 displays the first content C11 as in the screen 80 in the third state shown in FIG. The third content C31 corresponding to is displayed on the display unit 23. The third content C31 is a content indicating a search result in which the search type is a web search "TV drama" as a keyword.

Further, when the first content C14 is selected by the operation by the user U on the screen 80 in the second state shown in FIG. 7, the display processing unit 29 is like the screen 80 in the fourth state shown in FIG. The third content C34 corresponding to the first content C14 is displayed on the display unit 23. The third content C34 is content indicating a search result in which the search type is a real-time search with "idle Z" as a keyword.

In this way, since the display processing unit 29 inserts and displays the first content C10 in the array in which the plurality of second contents C20 are arranged side by side, the user U may select the second content C20. The first content C10 can be selected with the same feeling. Then, by selecting the first content C10, the user U can browse the third content C30 showing the search result according to the user U. Therefore, the time and effort of the search can be reduced, and the user U can browse the third content C30 showing the search result without being positively aware of the use of the search, so that a new search can be performed. It can create usage and promote the use of search.

[3. Information provision device processing flow]
Next, the procedure of information processing by the information providing device 1 according to the embodiment will be described. FIG. 10 is a flowchart showing an example of processing of the information providing device according to the embodiment.

As shown in FIG. 10, the control unit 13 of the information providing device 1 receives a content distribution request from the terminal device 2 (step S10). Next, the control unit 13 selects one or more first contents C10 including transition information for transitioning to the third contents C30 showing the search results according to the user U of the terminal device 2 that has made the distribution request. (Step S11). Further, the control unit 13 selects a plurality of second contents C20 to be provided to the user U of the terminal device 2 that has made the distribution request (step S12). Then, the control unit 13 distributes the selected first content C10 and the second content C20 to the terminal device 2 that has made the distribution request (step S13), and ends the process shown in FIG.

[4. Terminal device processing flow]
Next, the procedure of information processing by the terminal device 2 according to the embodiment will be described. FIG. 11 is a flowchart showing an example of processing of the terminal device according to the embodiment.

As shown in FIG. 11, the control unit 26 of the terminal device 2 makes a content distribution request to the information providing device 1, and acquires a plurality of contents including the first content C10 and the second content C20 from the information providing device 1. (Step S20). Then, the control unit 26 displays the plurality of contents acquired in step S20 in a state of being arranged side by side on the display unit 23 (step S21).

Next, the control unit 26 determines whether or not any of the plurality of contents arranged side by side on the display unit 23 is selected by the operation of the user U (step S22). When the control unit 26 determines that the content is not selected (step S22: No), the control unit 26 repeats the process of step S22.

When the control unit 26 determines that the content has been selected (step S22: Yes), the control unit 26 acquires the content corresponding to the selected content (step S23), and displays the acquired content on the display unit 23 (step S24). .. For example, when the first content C11 is selected on the screen 80 in the first state shown in FIG. 7, the control unit 26 corresponds to the first content C11 as in the screen 80 in the third state shown in FIG. The third content C31 is displayed on the display unit 23. When the process of step S24 is completed, the control unit 26 ends the process shown in FIG.

[5. Modification example]
In the above-described embodiment, the arrangement position of the plurality of contents including the first content C10 and the second content C20 provided by the information providing device 1 is determined by the providing unit 19 of the information providing device 1, but in such an example, Not limited. For example, the control unit 26 of the terminal device 2 may determine the arrangement of each content and display each content based on the determined arrangement. In this case, the control unit 26 of the terminal device 2 displays a plurality of contents including the first content C10 and the second content C20 on the display unit 23 in a state of being arranged side by side.

In the above-described embodiment, the third content C30 is obtained by the search type preset in the first content C10, but the third content C30 can also be determined by the user U. For example, the control unit 26 can transmit information indicating the search type determined by the operation of the user U to the information providing device 1. The control unit 13 of the information providing device 1 sets the information indicating the search type transmitted from the information providing device 1 in the user information database 14 in association with the user ID.

In this case, the control unit 13 can select the first content C10 corresponding to the search type determined by the user U and provide it to the terminal device 2. For example, when the user U determines the search type "real-time search", the selection unit 18 of the information providing device 1 searches for the search type "real-time search" with a search keyword according to the information of the user U. The first content C10 whose transition information is the information for transmitting the query can be selected.

Further, the selection unit 18 of the information providing device 1 can also select the first content C10 of the search method and the search type according to the physical state of the terminal device 2. The physical state of the terminal device 2 is, for example, a state in which the terminal device 2 is shaken by the user U, a state in which the terminal device 2 is moving, an ambient temperature of the terminal device 2, and the like. The control unit 26 of the terminal device 2 can transmit physical information indicating the physical state of the terminal device 2 detected by the physical sensor 24 to the information providing device 1, and the control unit 13 of the information providing device 1 can transmit the physical information indicating the physical state of the terminal device 2. Based on the physical information acquired from the terminal device 2, the first content C10 associated with the search method and the search type according to the physical state of the terminal device 2 can be selected.

[6. program〕
The information providing device 1 and the terminal device 2 in the above-described embodiment are realized by, for example, a computer 200 having a configuration as shown in FIG. 12 executing a program. FIG. 12 is a diagram showing an example of the hardware configuration of the computer that executes the program. The computer 200 includes a CPU 201, a RAM 202, a ROM (Read Only Memory) 203, an HDD (Hard Disk Drive) 204, a communication interface (I / F) 205, an input / output interface (I / F) 206, and a media interface (I / F). ) 207.

The CPU 201 operates based on the program stored in the ROM 203 or the HDD 204, and controls each part. The ROM 203 stores a boot program executed by the CPU 201 when the computer 200 is started, a program that depends on the hardware of the computer 200, and the like.

The HDD 204 stores data and the like used by a program executed by the CPU 201. The communication interface 205 receives data from another device via the network 4 and sends it to the CPU 201, and transmits the data generated by the CPU 201 to the other device via the network 4. The CPU 201 controls an output device such as a display unit 23 and a printer, and an input unit 22 such as a keyboard and a mouse or a touch panel via the input / output interface 206. The CPU 201 acquires data from the input device via the input / output interface 206. Further, the CPU 201 outputs the generated data to the output device via the input / output interface 206.

The media interface 207 reads the program or data stored in the recording medium 208 and provides it to the CPU 201 via the RAM 202. The CPU 201 loads the program from the recording medium 208 onto the RAM 202 via the media interface 207, and executes the loaded program. The recording medium 208 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

When the computer 200 functions as the information providing device 1 according to the above-described embodiment, the CPU 201 of the computer 200 executes the information providing program loaded on the RAM 202, so that the reception unit 17 and the selection unit 18 shown in FIG. 3 are executed. , And each function of the providing unit 19. The CPU 201 of the computer 200 reads and executes the information providing program from the recording medium 208, but as another example, the program may be acquired from another device via the network 4.

Further, when the computer 200 functions as the terminal device 2 according to the above-described embodiment, the CPU 201 of the computer 200 acquires the operation reception unit 27 shown in FIG. 6 by executing the information display program loaded on the RAM 202. Each function of the unit 28 and the display processing unit 29 is realized. The CPU 201 of the computer 200 reads the information display program from the recording medium 208 and executes it, but as another example, the program may be acquired from another device via the network 4.

[7. effect〕
As described above, the information providing device 1 according to the embodiment includes a selection unit 18 and a providing unit 19. The selection unit 18 selects the first content C10 including information for transitioning to the third content C30 showing the search result according to the user U of the terminal device 2 (an example of the information display device). The providing unit 19 is displayed on the terminal device 2 in a state where the first content C10 selected by the selection unit 18 and the first content C10 are arranged side by side, and is used to transition to the fourth content C40 different from the search result. A plurality of second contents C20 including information are provided to the terminal device 2. As a result, the time and effort for searching can be reduced, and the user U can browse the third content C30 indicating the search result without being positively aware of the use of the search, so that a new search can be performed. It is possible to create the use of search and promote the use of search. The fourth content C40 is, for example, an article.

Further, the information providing device 1 includes a storage unit 12 that stores information about the user U. The selection unit 18 selects the first content C10 based on the information about the user U stored in the storage unit 12. As a result, the first content C10 for transitioning to the third content C30 suitable for the user U can be selected.

In addition, the information about the user U includes information on the theme (user theme information) that the user U is interested in or is interested in. The selection unit 18 selects as the first content C10 a theme in which the user U is interested or interested, or a content including information for transitioning to the third content C30 indicating a search result based on the information about the theme. The user U can select the first content C10 for transitioning to the third content C30 of interest or interest.

Further, the information for transitioning to the third content C30 is information for transmitting a search query using the user theme information as a search keyword. As a result, for example, the user U can obtain the third content C30 indicating the search result when the first content C10 is selected, so that it is possible to avoid a situation in which the information of the search result becomes outdated.

Further, the selection unit 18 selects the content including the information for transitioning to the third content C30 indicating the search result of the search type according to the information about the user U as the first content C10. Thereby, the third content C30 showing the search result of the more appropriate search type can be provided to the user U.

Further, the selection unit 18 changes the frequency of providing the first content C10 to the terminal device 2 based on the action history of the user U. As a result, an appropriate number of first contents C10 can be provided to the user U.

In addition, the action history of the user U includes reaction information indicating the past reaction of the user U to the first content C10. The selection unit 18 changes the frequency of providing the first content C10 to the terminal device 2 based on the reaction information. As a result, an appropriate number of first contents C10 can be provided to the user U.

Further, the action history of the user U includes the search history of the user U in the search processing device 3. The selection unit 18 changes the frequency of providing the first content C10 to the terminal device 2 based on the search history. As a result, an appropriate number of first contents C10 can be provided to the user U.

Further, the information providing program according to the embodiment causes the computer to execute the selection procedure and the providing procedure. The selection procedure selects the first content C10 that includes information for transitioning to the content indicating the search result according to the user U of the terminal device 2. The providing procedure is displayed on the terminal device 2 in a state where the first content C10 selected by the selection procedure and the first content C10 are arranged side by side, and includes a plurality of information including information for transitioning to content different from the search result. The second content C20 is provided to the terminal device 2. This can promote the use of search.

Further, the information display program according to the embodiment causes the computer to execute the acquisition procedure and the display processing procedure. The acquisition procedure includes a plurality of first contents C10 including information for transitioning to the third content C30 indicating the search result according to the user U, and a plurality of acquisition procedures including information for transitioning to the fourth content C40 different from the search result. The second content C20 of the above is acquired. In the display processing procedure, a plurality of contents including the first content C10 and the plurality of second contents C20 acquired by the acquisition procedure are arranged side by side and displayed on the display unit 23. As a result, the time and effort for searching can be reduced, and the user U can browse the third content C30 indicating the search result without being positively aware of the use of the search, so that a new search can be performed. It is possible to create the use of search and promote the use of search.

[8. Others]
The above-mentioned information providing device 1 may be realized by a plurality of server computers, and depending on the function, the information providing device 1 may be realized by calling an external platform or the like by API (Application Programming Interface) or network computing. Can be changed flexibly. Further, the arrows shown in FIG. 3 and the like supplementarily indicate the flow of data, control, and the like, and do not deny other flows or mean limiting the direction. Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition means or an acquisition circuit.

Although the present invention has been described above using the embodiments, the technical scope of the present invention is not limited to the scope described in the above embodiments. It will be apparent to those skilled in the art that various changes or improvements can be made to the above embodiments. Further, it is clear from the description of the scope of claims that the form to which such a modification or improvement is added may be included in the technical scope of the present invention.

1 Information providing device 2 Terminal device 3 Search processing device 4 Network 11 and 21 Communication unit 12, 25 Storage unit 13, 26 Control unit 14 User information database 15 Content database 17 Reception unit 18 Selection unit 19 Providing unit 22 Input unit 23 Display Unit 24 Physical sensor 27 Operation reception unit 28 Acquisition unit 29 Display processing unit

Claims (12)

A selection unit that selects the first content that contains information for transitioning to content that indicates the search results for a given search query, and
A providing unit that provides the first content selected by the selection unit and a plurality of second contents including information for transitioning to a content different from the search result to the information display device in a state of being arranged side by side. An information providing device characterized by being provided with. A storage unit for storing information about a user of the information display device is provided.
The selection unit
The information providing device according to claim 1, wherein the first content is selected based on the information about the user stored in the storage unit. The information about the user includes information on the theme that the user is interested in or is interested in.
The selection unit
The information providing device according to claim 2, wherein a content including information for transitioning to the theme or a content indicating a search result based on the information about the theme is selected as the first content. The search query is a search query using the theme or information about the theme as a search keyword.
The information providing device according to claim 3, wherein the information for transitioning to the content indicating the search result is information for transmitting the search query. The selection unit
The invention according to any one of claims 2 to 4, wherein the content including the information for transitioning to the content indicating the search result of the search type according to the information about the user is selected as the first content. Information providing device. The selection unit
The information providing device according to any one of claims 2 to 5, wherein the frequency of providing the first content to the information display device is changed based on the behavior history of the user. The behavior history of the user includes reaction information indicating the past reaction of the user to the first content.
The selection unit
The information providing device according to claim 6, wherein the frequency of providing the first content to the information display device is changed based on the reaction information. The user's action history includes the search history of the user on the search server.
The selection unit
The information providing device according to claim 6 or 7, wherein the frequency of providing the first content to the information display device is changed based on the search history. The information providing device according to any one of claims 1 to 8, wherein the content different from the search result is an article. It ’s a computer-executed method of providing information.
A selection process that selects first content that includes information for transitioning to content that indicates search results for a given search query, and
A providing step of providing the first content selected by the selection step and a plurality of second contents including information for transitioning to a content different from the search result to the information display device in a state of being arranged side by side. A method of providing information, which comprises. A selection procedure for selecting the first content that contains information for transitioning to content that indicates the search results for a given search query.
A providing procedure for providing the first content selected by the selection procedure and a plurality of second contents including information for transitioning to a content different from the search result to the information display device in a state of being arranged side by side. An information providing program characterized by having a computer execute. An acquisition procedure for acquiring a first content including information for transitioning to a content indicating a search result for a predetermined search query and a plurality of second contents including information for transitioning to a content different from the search result. ,
Information characterized by causing a computer to execute a display processing procedure for displaying a plurality of contents including the first content and the plurality of second contents acquired by the acquisition procedure on a display unit in a state of being arranged side by side. Display program.

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