JP6549772B1 - INFORMATION PROVIDING DEVICE, INFORMATION PROVIDING METHOD, INFORMATION PROVIDING PROGRAM, AND INFORMATION DISPLAY PROGRAM - Google Patents

Abstract

An information providing apparatus, an information providing method, an information providing program, and an information display program capable of reducing the time and effort of a search are provided. An information providing apparatus includes a selection unit and a providing unit. A selection part selects the 1st content containing the information for changing to the 1st content which shows the search result according to the user of an information display device. The providing unit displays the first content selected by the selecting unit and a plurality of second contents that are displayed on the information display device in a state where the first content is arranged side by side and include information for transitioning to content different from the search result. Content is provided to the information display device. [Selection] Figure 1

Description

  The present invention relates to an information providing apparatus, an information providing method, an information providing program, and an information display program.

  2. Description of the Related Art Conventionally, there is known a technology for performing a web search using a smart device such as a smartphone or a tablet PC (Personal Computer) or an arbitrary information display device such as a desktop PC. For example, the user can browse the search result corresponding to the input search keyword by inputting the content to be searched in the search window provided by the portal site or application as a search keyword.

JP, 2013-222412, A

  However, although the user can browse the search result corresponding to the search keyword by inputting the search keyword in the search window, there is a problem that it takes time and effort to input the search keyword.

  The present application is made in view of the above, and an object of the present invention is to provide an information providing device, an information providing method, an information providing program, and an information display program capable of reducing the time and effort for searching.

  An information providing apparatus according to the present application includes a selecting unit and a providing unit. The selection unit selects a first content including information for transitioning to a content indicating a search result according to a user of the information display device. The provision unit is displayed on the information display device in a state where the first content selected by the selection unit and the first content are arranged side by side, and information for transitioning to the content different from the search result. And a plurality of second contents including the information to the information display apparatus.

  According to an aspect of the embodiment, it is possible to provide an information providing device, an information providing method, an information providing program, and an information display program capable of reducing the time and effort for searching.

FIG. 1 is a diagram illustrating an example of an information providing process and an information display process according to the embodiment. FIG. 2 is a diagram illustrating an exemplary configuration of an information processing system according to the embodiment. FIG. 3 is a diagram showing an example of the configuration of the information providing apparatus according to the embodiment. FIG. 4 is a diagram showing an example of information included in the user information database according to the embodiment. FIG. 5 is a diagram showing an example of information included in the content database according to the embodiment. FIG. 6 is a diagram illustrating an exemplary configuration of a terminal device according to the embodiment. FIG. 7 is a diagram (part 1) for describing display processing in the terminal device according to the embodiment. FIG. 8 is a diagram (part 2) for explaining the display process in the terminal device according to the embodiment. FIG. 9 is a diagram (part 3) for explaining the display process in the terminal device according to the embodiment. FIG. 10 is a flowchart illustrating an example of processing of the information providing device according to the embodiment. FIG. 11 is a flowchart illustrating an example of processing of the terminal device according to the embodiment. FIG. 12 is a diagram illustrating an example of a hardware configuration of a computer that executes a program.

  Hereinafter, an information providing apparatus, an information providing method, an information providing program, and a mode (hereinafter, referred to as an “embodiment”) for implementing an information display program according to the present application will be described in detail with reference to the drawings. Note that the information providing apparatus, the information providing method, the information providing program, and the information display program according to the present application are not limited by the embodiment.

[1. Information provision processing and information display processing]
FIG. 1 is a diagram illustrating an example of an information providing process and an information display process according to the embodiment. In FIG. 1, the information providing process is performed by the information providing device 1, and the information display process is performed by the terminal device 2 which is an example of the information display device. The information providing process is a process of selecting a plurality of contents to be provided to the terminal device 2 in the information providing apparatus 1 and providing the selected plurality of contents to the terminal device 2. The information display process is performed in the terminal device 2 This is processing for displaying the content provided from the information providing device 1.

  The information providing device 1 is communicably connected to the terminal device 2 via the network, and can provide various contents to the terminal device 2. In the following, the content provided by the information providing device 1 includes the first content, the second content, and the fourth content. When the information providing device 1 functions as a search server, the third content may be included.

  The first content is content including information for transitioning to third content indicating a search result according to the user U of the terminal device 2. The third content is, for example, a search result page obtained based on a theme that the user U of the terminal device 2 is interested in or information on the theme. The second content is content including information for transitioning to the fourth content. The fourth content is, for example, article content such as news or blog. Hereinafter, the fourth content will be described as being news content.

  The terminal device 2 is a smart device such as a smartphone or a tablet terminal, and is a portable terminal device capable of communicating with any server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). is there. The terminal device 2 employs a touch panel. The user U of the terminal device 2 can perform various operations by touching the display surface 80 (hereinafter referred to as the screen 80) of the display unit 23 with a finger or a stylus. The terminal device 2 may be not only a smart device but also an information processing device such as a laptop PC (Personal Computer), a desktop PC, a mobile phone, or a PDA (Personal Digital Assistant).

  When the user U performs an operation for acquiring a plurality of contents for displaying the screen 80 by touching the screen 80 of the terminal device 2, the terminal device 2 requests the information providing device 1 for the contents. To do (step S1). When the information providing device 1 receives a request for content from the terminal device 2, the information providing device 1 executes selection processing which is processing for selecting content to be provided to the terminal device 2 (step S2). In the selection process, the information providing device 1 selects one or more first contents and a plurality of second contents.

  For example, the information providing device 1 selects the first content based on the information on the user U. The information on the user U includes, for example, a theme in which the user U is interested or interested, or information on the theme (hereinafter referred to as user theme information). A content including information for transitioning to a third content indicating a search result obtained by a search keyword based on the information can be selected as the first content.

  For example, when the theme the user U is interested in or interested in is the "drama", the information providing device 1 selects, as the first content, the content including the information for transitioning to the third content indicating the search result regarding the drama. can do.

  Further, the information on the user U includes, for example, a search history that is a history of search keywords that the user U has used for a search in the past, and a browsing history that is a history of contents that the user U has browsed in the past . The information providing device 1 can select, as the first content, the content including information for transitioning to the third content indicating the search result obtained by the search history or the search keyword based on the browsing history.

  Further, the information providing device 1 can select, as the first content, the content including the information for transitioning to the third content indicating the search result of the search type based on the information on the user U. The search types are, for example, web search and real time search. Web search is search of a web page. Also, real-time search is performed by searching for writing on the real-time web called, for example, mini-blog or micro-blog in real-time (for example, every few seconds).

  The information for transitioning to the third content is, for example, information for transmitting a search query having user theme information or the like as a search keyword. The information for transitioning to the third content may be a URL (Uniform Resource Locator) of the third content.

  In addition, the information providing device 1 selects a predetermined number of second contents from the plurality of second contents based on a predetermined condition. For example, the information providing device 1 selects a predetermined number of second contents from those with the latest submission date and time. For example, when the content specified by the user U is a domestic news article list, the information providing apparatus 1 includes information for transitioning to the fourth content, which is a domestic news article, of the second content. A predetermined number of contents are selected in order from the newest submission date.

  Next, the information providing device 1 performs a providing process of providing the terminal device 2 with the first content and the second content selected in step S2 (step S3). Thereby, a plurality of contents including the first content and the second content are transmitted from the information providing device 1 to the terminal device 2 (step S4). The terminal device 2 performs an acquisition process of acquiring a plurality of contents including the first content and the second content provided from the information providing device 1 (step S5).

  Here, it is assumed that the plurality of contents provided from the information providing device 1 include the first content C11 and the plurality of second contents C21, C22, and C23. In this case, the terminal device 2 performs a display process to display a plurality of contents including the first content C11 and the second contents C21, C22, and C23 acquired from the information providing device 1 on the screen 80 of the display unit 23 (step S6) ). Thereby, the screen 80 of the display unit 23 is in the first state shown in FIG. In this process, the terminal device 2 arranges a plurality of contents including the first content C11 and the plurality of second contents C21, C22, and C23 in a predetermined direction (in the example shown in FIG. 1, the vertical direction in FIG. 1). It displays on the display part 23 in the state which was carried out.

  The first content C11 and the second content C21, C22, and C23 are displayed on the display unit 23 in a display format common to each other. The first content C11 is displayed on the terminal device 2 in a display mode in which an image related to user theme information is arranged in the left area and a text related to user theme information is arranged in the right area. Each of the second contents C21, C22, and C23 is displayed on the terminal device 2 in a display mode in which the image related to the news topic is arranged in the area on the left side, and the news topic is arranged in the area on the right side. The second content C21, C22, and C23 are displayed in a timeline format, and the first content C11 is displayed between the second content C22 and C23.

  The first content C11 is a content including information for transitioning to the third content C31, which is a content indicating a search result obtained by a search keyword based on the information of the user U. The second contents C21, C22, and C23 also include link information for transitioning to the fourth contents associated with each of the second contents C21, C22, and C23. Hereinafter, in the case where each of the second contents C21, C22, and C23 is shown separately without distinction, there are cases where the second contents C20 are used.

  When the first content C11 is selected by the user U on the screen 80 in the first state, the terminal device 2 information for transitioning to the third content C31 (hereinafter sometimes referred to as information for transition) The acquisition process for acquiring the third content C31 is performed based on (step S7). In this process, the terminal device 2 transmits, for example, a search query including a search keyword based on the information of the user U to a search server (not shown) based on the information for transition to the information of the user U from the search server. The third content C31 indicating the search result by the search keyword based on the basis is acquired.

  The terminal device 2 displays the third content C31 acquired in step S7 on the screen 80 of the display unit 23 (step S8). Thereby, the screen 80 of the display unit 23 is in the second state shown in FIG. Therefore, the user U can browse the content indicating the search result on the subject that the user U is interested or interested without inputting the search keyword, and the time and effort for the search can be reduced.

  Also, since the first content C11 is arranged side by side with the plurality of second contents C20 whose transition destination is the news content, the user U is not interested in the use of the search and the user U is interested You can browse the content that shows the search result about the subject you are interested in or. Thereby, new search usage can be created, and search usage can be promoted.

  When one of the plurality of second contents C20 is selected by the user U on the screen 80 in the first state, the terminal device 2 transitions to the fourth contents included in the selected second contents C20. The acquisition processing for acquiring the fourth content associated with the selected second content C20 from the information providing device 1 is performed based on the information (for example, the URL of the fourth content). Then, the terminal device 2 displays the fourth content associated with the second content C20 on the display unit 23.

  For example, when the second content C23 is selected on the screen 80 in the first state, the terminal device 2 acquires the fourth content C43 from the information providing device 1 and displays the screen 80 in the third state illustrated in FIG. Thus, the acquired fourth content C43 is displayed on the display unit 23. When the second content C21 is selected, the fourth content C41 (not shown) is displayed on the display unit 23. When the second content C22 is selected, the fourth content C42 (not shown) is displayed on the display unit 23. Be done. Hereinafter, in the case where each of the fourth contents C41, C42, and C43 is shown separately without distinction, there are cases where the fourth contents C40 are used.

  In addition, the information providing device 1 can provide the terminal device 2 with advertising content. The advertisement content is an in-feed advertisement, and the terminal device 2 can display the advertisement content on the display unit 23 in a state of being arranged side by side with the first content C11 and the second content C20. The advertisement content is displayed on the display unit 23 in a display format common to the first content C11 and the second content C20.

[2. Information processing system]
FIG. 2 is a diagram illustrating an exemplary configuration of an information processing system according to the embodiment. As shown in FIG. 2, the information processing system 100 according to the embodiment includes an information providing device 1, a plurality of terminal devices 2, and a search processing device 3 (an example of a search server). Each of the plurality of terminal devices 2 is used by the corresponding user U among the plurality of users U.

  The information providing device 1, the plurality of terminal devices 2, and the search processing device 3 are communicably connected to each other by wire or wireless via the network 4. The network 4 is, for example, a local area network (LAN) or a wide area network (WAN) such as the Internet.

[2.1. Information providing device]
FIG. 3 is a diagram showing an example of the configuration of the information providing apparatus according to the embodiment. As shown in FIG. 3, the information providing device 1 includes a communication unit 11, a storage unit 12, and a control unit 13.

  The communication unit 11 is realized by, for example, a network interface card (NIC). The communication unit 11 is connected to the network 4 in a wired or wireless manner, and transmits and receives information to and from the terminal device 2.

  The storage unit 12 is realized by, for example, a semiconductor memory device such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 12 also stores a user information database 14 and a content database 15.

  The user information database 14 includes information of the user U of the terminal device 2. FIG. 4 is a diagram showing an example of information included in the user information database according to the embodiment. As shown in FIG. 4, in the user information database 14, “terminal ID (Identifier)”, “user ID”, “demographic attribute”, “psychographic attribute”, “following theme”, and “action history” Contains information associated with each other.

  The “terminal ID” is information of an identifier for identifying the terminal device 2. Also, “user ID” is information of an identifier for identifying the user U. "Demographic attribute" indicates attribute information of the demographic user U. Such "demographic attributes" are classified into attribute categories such as "sex" and "age" of the user U, for example. Information of the gender of the user U is set in “sex”, and information of the age of the user U is set in “age”. Although not shown, the “demographic attribute” includes, for example, various attribute categories such as the annual income of the user U, the address, the occupation, and the educational background.

  The “psychographic attribute” is information indicating the user U's sense of values, lifestyle, character, preference and the like. Such "psychographic attributes" are classified into attribute categories such as "clothes" and "cars", for example. In the example shown in FIG. 4, “1” is set when the preference of the user U is relatively high, and “0” is set otherwise for each attribute category, but the user U is You may set "-1" when you dislike it. Moreover, the value according to the user's U preference degree may be set for every attribute division. Although not shown, "psychographic attribute" includes various attribute categories such as economy, politics, baseball, soccer, other sports, sweets, personal computers, white goods, furniture and the like.

  The “following theme” is a theme set by the user U as a subject of interest or interest. In the example shown in FIG. 4, for example, the follow theme of user U of user ID "U1" is "TV drama", and the follow theme of user U of user ID "U2" is "idol Z" It is. In the example illustrated in FIG. 4, one follow theme is set for each user U. However, the user U operates the terminal device 2 to set a plurality of follow themes in the user information database 14. It can be set.

  The “action history” is information on the action history of the user U. For example, information on content browsed by the user U in the past (for example, information on content accessed by the user U) and the user U It includes information on searches performed in the past (for example, information on search keywords). Further, the “action history” includes a history of reaction information indicating the reaction of the user U to the first content. The reaction information is information indicating whether the first content has been selected by the user U.

  The content database 15 shown in FIG. 3 includes a plurality of contents such as a first content, a second content, and a fourth content. For example, the content database 15 may use, for example, a HyperText Markup Language (HTML) file or an Extensible Markup Language (XML) file for forming a web page, and text to be displayed on the web page as information for forming such content. Information such as still images and moving images can be stored. When a dedicated application is implemented in the terminal device 2, the content stored in the content database 15 may be content for the dedicated application.

  FIG. 5 is a diagram showing an example of information included in the content database according to the embodiment. As shown in FIG. 5, the content database 15 includes information in which “content”, “content item”, “search type”, and “transition method” are associated with one another.

  The “content” is data of the first content, and the content database 15 shown in FIG. 5 includes data such as the first content C11, C12, C13, C14 and the like. The first content C12 includes information for transitioning to a third content C32 (not shown), and the first content C13 includes information for transitioning to a third content C33 (not shown). Also, the first content C14 includes information for transitioning to a third content C34 (not shown). In the following, when each of the first contents C11, C12, C13, and C14 is shown without distinction, it may be described as a first contents C10. In the case where each of the third contents C31, C32, C33, and C34 is shown without distinction, it may be described as a third contents C30.

  The “content item” is information used when selecting the first content C10. In the example shown in FIG. 5, the first content C11 is associated with the content item "TV drama", the first content C12 is associated with the content item "car", and the first content C13 is associated with the content item " The actress A ′ ′ is associated, and the first content C14 is associated with the content item “Idol Z”.

  The “search type” is information indicating the search type of the third content C30 which is the transition destination of the first content C10. In the example shown in FIG. 5, the search type of the third content C31, C32 which is the transition destination of the first content C11, C12 is web search, and the third content C33, which is the transition destination of the first content C13, C14. The search type of C34 is real time search.

  The “transition method” is a transition method when transitioning from the first content C10 to the third content C30. The first content C10 of the transition method "search query" includes information for transmitting the search query including the search keyword, and the first content C10 of the transition method "URL" has the URL of the third content C30. included. In the example shown in FIG. 5, the transition method to the third content C31, C33, C34 corresponding to the first content C11, C13, C14 is a search query to the search processing device 3 and corresponds to the first content C12 The transition method to the third content C32 is the URL of the third content C32.

  The control unit 13 is realized, for example, by a CPU (Central Processing Unit), an MPU (Micro Processing Unit) or the like, and various programs stored in the storage unit 12 are executed using the RAM as a work area. Further, the control unit 13 is realized by, for example, an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 3, the control unit 13 includes a reception unit 17, a selection unit 18, and a provision unit 19, and implements or executes the function and action of the information processing described below. The internal configuration of the control unit 13 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as the configuration performs information processing described later. Moreover, the connection relation of each processing unit included in the control unit 13 is not limited to the connection relation illustrated in FIG. 3 and may be another connection relation.

  The accepting unit 17 accepts submission of content to be distributed. For example, upon receiving content to be distributed, such as news, the reception unit 17 adds the received content to the content database 15 of the storage unit 12. Also, the receiving unit 17 receives a distribution request from the terminal device 2.

  When the reception unit 17 receives a predetermined distribution request, the selection unit 18 selects the first content C10 and the second content C20 from the plurality of contents stored in the storage unit 12 based on a predetermined condition. For example, of the information of the user U stored in the user information database 14, the selection unit 18 may use the user U of the terminal device 2 that has made a distribution request (hereinafter, may be described as a target user UT) The second content C20 can be selected based on the information of.

  For example, the selection unit 18 specifies the follow theme set for the target user UT from the user information database 14, and selects the first content C10 associated with the content item corresponding to the follow theme. Here, it is assumed that the user information database 14 is in the state shown in FIG. 4 and the content database 15 is in the state shown in FIG.

  When the target user UT is the user U specified by the user ID “U1,” the selection unit 18 specifies that the follow theme set for the target user UT is “TV drama”. Then, the selection unit 18 selects the first content C11 to which the content item "TV drama" corresponding to the follow theme "TV drama" is associated. The first content C11 is, for example, content including information for transitioning to a third content C31 indicating a search result of a television drama or information on a television drama.

  Further, when the target user UT is the user U specified by the user ID “U2”, the selection unit 18 specifies that the follow theme set for the target user UT is “idle Z”. Then, the selection unit 18 selects the first content C14 associated with the content item "idle Z" corresponding to the follow theme "idle Z". The first content C14 is, for example, content including information for transitioning to a third content C34 indicating a search result of information regarding the idle Z or the idle Z.

  In this manner, the selection unit 18 can select the first content C10 to which the third content C30 indicating the search result based on the theme the user U is interested in or the information related to the theme is a transition destination. In addition, as shown in FIG. 5, the third content C30 is a content indicating a search result of a search type according to a subject in which the user U is interested or interested, and the selection unit 18 is for the user U It is possible to select the first content C10 to which the third content C30 of the search type according to the theme of interest is a transition destination.

  In addition, the selection unit 18 can select the first content C10 based on the action history of the target user UT. For example, the selection unit 18 determines a search keyword with a high search frequency by the target user UT based on the information included in the user information database 14, and a search result based on the determined search keyword or information related to the search keyword. The third content C30 is selected.

  For example, when the search keyword with high search frequency (for example, search frequency for a predetermined period) by the target user UT is “idle Z”, the selection unit 18 associates the content item “idle Z” The first content C14 can be selected. In addition, when the search keyword with high search frequency by the target user UT is “car”, the selection unit 18 can select the first content C12 associated with the content item “car”.

  The selection unit 18 can also select the first content C10 based on the attribute information of the target user UT. For example, the selection unit 18 can select the first content C10 associated with the content item corresponding to the attribute of the target user UT. For example, when the target user UT is the user U specified by the user ID "U1" (see FIG. 4), the psychographic attribute "car" is set to "1" in the user ID "U1". ing. In this case, the selection unit 18 can select the first content C12 to which the content item "car" is associated.

  Further, the selection unit 18 can select the first content C10 using a model for each content item generated by machine learning with attribute information of each user U as a feature (feature information). Specifically, the selecting unit 18 calculates the score of each model by inputting the attribute information of the target user UT, and sets the first content C10 in which the content item corresponding to the model having a high score is set. It can be selected.

  Further, the selection unit 18 can change the provision frequency of the first content C10 to the terminal device 2 based on the action history of the target user UT. The provision frequency to the terminal device 2 is a ratio of the number of the first content C10 to the total number of the first content C10 and the second content C20 to be provided to the terminal device 2 of the target user UT. For example, it is assumed that the number of first contents C10 provided to the terminal device 2 of the target user UT is 100 and the number of second contents C20 provided to the terminal device 2 of the target user UT is 900. In this case, the total number of the first content C10 and the second content C20 provided to the terminal device 2 of the target user UT is 1000, and the frequency of provision to the terminal device 2 is 10%.

  For example, the selection unit 18 changes the provision frequency of the first content C10 to the terminal device 2 based on the reaction information indicating the past reaction of the target user UT to the first content C10 as the action history of the target user UT. can do. For example, the selection unit 18 increases the ratio of the number of first contents C10 selected by the target user UT to the number of first contents C10 provided from the information providing device 1 to the terminal device 2 of the target user UT. The provision frequency of the first content C10 to the terminal device 2 can be increased.

  In addition, the selection unit 18 can change the provision frequency of the first content C10 to the terminal device 2 based on the search history of the search processing device 3 by the target user UT. For example, the selection unit 18 can increase the provision frequency of the first content C10 to the terminal device 2 as the search frequency of the search processing device 3 by the target user UT is lower. As a result, even if the target user UT is the user U who does not use the search very much, the possibility of using the search can be increased, so that the use of the new search can be created.

  The selection unit 18 can also increase the provision frequency of the first content C10 to the terminal device 2 as the search frequency of the search processing device 3 by the target user UT is higher. For example, as the target user UT with a high search frequency using the same search keyword, the provision frequency of the first content C10 having the third content C30 indicating the search result using the search keyword as the transition destination may be increased. it can. For example, the selection frequency of the first content C13 which is the content item "actress A" can be increased as the frequency of the search by the target user UT with "actress A" as the search keyword is higher.

  In addition, the selection unit 18 selects a plurality of second contents C20 to be provided from the storage unit 12 to the terminal device 2 of the target user UT based on a predetermined condition. For example, the information providing device 1 preferentially selects the second content C20 from those with newer submission dates and times. For example, when the content designated by the target user U is the content of a news article in the country, the second content C20 including information for transitioning to the fourth content which is a news article in the country among the second content C20 is entered. A predetermined number or the number requested by the terminal device 2 is selected in order from the newest to the date and time of the draft.

  The selecting unit 18 passes the selected first content C10 and second content C20 to the providing unit 19. The providing unit 19 transmits the first content C10 and the second content C20 acquired from the selecting unit 18 from the communication unit 11 to the terminal device 2 via the network 4 to allow the first content C10 and the second content C20 to be terminals. Provided to the device 2

  In a state where information for specifying the arrangement position of each of the plurality of contents including the first content C10 and the second content C20 on the screen 80 of the display unit 23 of the terminal device 2 is associated with each content A plurality of contents are provided to the terminal device 2. Note that when arranging the plurality of first contents C10, the providing unit 19 does not arrange the first contents C10 adjacent to each other, and positions the first contents C10 between different second contents C20.

[2.2. Terminal device]
Next, the configuration of the terminal device 2 according to the embodiment will be described using FIG. FIG. 6 is a diagram illustrating an exemplary configuration of a terminal device according to the embodiment. As shown in FIG. 6, the terminal device 2 includes a communication unit 21, an input unit 22, a display unit 23, a physical sensor 24, a storage unit 25, and a control unit 26.

  The communication unit 21 is realized by, for example, a NIC. The communication unit 21 is connected to the network 4 in a wired or wireless manner, and transmits and receives information to and from the information providing device 1.

  The input unit 22 is an input device that receives various operations from the user U. For example, the input unit 22 is realized by a keyboard, a mouse, an operation key, and the like. The display unit 23 is a display device for displaying various information. For example, the display unit 23 is realized by a liquid crystal display or the like. When a touch panel is adopted for the terminal device 2, the input unit 22 and the display unit 23 are integrated.

  The physical sensor 24 is a sensor that detects the physical state of the terminal device 2. For example, the physical sensor 24 is a gyro sensor that measures the inclination of the terminal device 2 in the three axial directions. In addition, the physical sensor 24 is not limited to a gyro sensor, For example, arbitrary sensors, such as an acceleration sensor, a temperature sensor, a volume sensor, a brightness sensor, are applicable.

  The storage unit 25 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk.

  The control unit 26 is realized, for example, by the CPU, the MPU, or the like, and various programs stored in the storage unit 25 are executed using the RAM as a work area. For example, this program corresponds to an application program (an example of an information display program) that causes the terminal device 2 to execute various processes related to the information display process shown in FIG. Further, the control unit 26 is realized by, for example, an integrated circuit such as an ASIC or an FPGA.

  As shown in FIG. 6, the control unit 26 includes an operation receiving unit 27, an acquisition unit 28, and a display processing unit 29, and implements or executes the functions and actions of the information processing described below. Note that the internal configuration of the control unit 26 is not limited to the configuration shown in FIG. 6, and may be another configuration as long as the information processing described later is performed. The application program may be realized by the control unit 26 as to the functions exhibited by the operation reception unit 27, the acquisition unit 28, and the display processing unit 29.

  The operation reception unit 27 receives an operation of the user U via the input unit 22. For example, the operation reception unit 27 receives the operation on the first content C10 that the user U has performed to the input unit 22, and outputs the transition information included in the first content C10 to the acquisition unit 28. In addition, the operation receiving unit 27 receives the operation on the second content C20 performed by the user U on the input unit 22, and outputs the transition information included in the second content C20 to the acquisition unit 28. In addition, the operation receiving unit 27 outputs, to the display processing unit 29, the content of the operation of the user U, such as the scroll operation and the tap operation, received through the input unit 22.

  The acquisition unit 28 acquires the first content C10 and the second content C20. For example, when the display of the content screen is requested by the operation of the user U, the acquiring unit 28 requests the information providing device 1 to distribute the content to be arranged on the content screen, thereby the first content from the information providing device 1 C10 and the second content C20 are acquired. The acquisition unit 28 stores the acquired first content C10 and second content C20 in the storage unit 25.

  Further, the acquisition unit 28 accesses the search processing device 3 based on the transition information included in the first content C10, and acquires the third content C30 corresponding to the first content C10 from the search processing device 3. For example, when the transition information is information for transmitting a search query including a search keyword, the acquisition unit 28 transmits the search query to the search processing device 3 and acquires the third content C30 from the search processing device 3 . When the transition information is the URL of the third content C30, the search processing device 3 is accessed with the URL of the third content C30 as the destination, and the third content C30 is acquired from the search processing device 3.

  In addition, when the first content C10 is selected, the acquisition unit 28 can acquire the third content C30 corresponding to the first content C10, and before the first content C10 is selected, The third content C30 corresponding to the first content C10 can also be acquired.

  In addition, when the second content C20 is selected, the acquisition unit 28 accesses the information providing device 1 based on the transition information included in the second content C20, and the second content C20 is accessed from the information providing device 1. The fourth content C40 corresponding to is acquired. For example, when the transition information is the URL of the fourth content C40, the information providing device 1 is accessed with the URL of the fourth content C40 as a destination, and the fourth content C40 is acquired from the information providing device 1.

  In addition, when the second content C20 is selected, the acquisition unit 28 can acquire the fourth content C40 corresponding to the second content C20, and before the second content C20 is selected, The fourth content C40 corresponding to the second content C20 can also be acquired.

  The display processing unit 29 displays the first content C10 and the second content C20 stored in the storage unit 25 acquired by the acquisition unit 28 on the screen 80 of the display unit 23 in a state where they are arranged side by side. In the processing, the display processing unit 29 arranges each content at a position designated by the information providing device 1.

  7 to 9 are diagrams for explaining display processing in the terminal device according to the embodiment. In the screen 80 in the first state shown in FIG. 7, the second content C21, the second content C22, the first content C11, and the second content C23 are arranged in order from the top. In this state, the user U can change the content displayed on the screen 80 by a scroll operation on the screen 80.

  When there is a scroll operation on the screen 80 by the user U, the display processing unit 29 moves the content and changes the content to be displayed on the screen 80, for example, like the screen 80 in the second state. In the screen 80 in the second state shown in FIG. 7, the first content C11, the second content C23, the second content C24, the first content C14, and the like are arranged in order from the top.

  Further, when the first content C10 is selected, the display processing unit 29 acquires the third content C30 corresponding to the selected first content C10 from the storage unit 25 and displays the third content C30 on the screen 80 of the display unit 23. Further, when the second content C20 is selected, the display processing unit 29 acquires the fourth content C40 corresponding to the selected second content C20 from the storage unit 25 and displays the fourth content C40 on the screen 80 of the display unit 23.

  For example, when the first content C11 is selected by the operation by the user U on the screen 80 in the first state, the display processing unit 29 displays the first content C11 as in the screen 80 in the third state illustrated in FIG. The third content C31 corresponding to is displayed on the display unit 23. The third content C31 is content indicating a search result in which the search type is "TV drama" of the web search as a keyword.

  Further, when the first content C14 is selected by the operation by the user U on the screen 80 in the second state shown in FIG. 7, the display processing unit 29 like the screen 80 in the fourth state shown in FIG. The third content C34 corresponding to the first content C14 is displayed on the display unit 23. The third content C34 is a content indicating a search result in which the search type is “idle Z” of real-time search as a keyword.

  As described above, since the display processing unit 29 inserts and displays the first content C10 in the array in which the plurality of second contents C20 are arranged, the case where the user U selects the second content C20 and The first content C10 can be selected in the same sense. Then, the user U can browse the third content C30 indicating the search result according to the user U by selecting the first content C10. Therefore, it is possible to reduce the time and effort of the search, and since the user U can browse the third content C30 indicating the search result without being consciously conscious of the use of the search, the new search Usage can be created and usage of search can be promoted.

[3. Processing Flow of Information Providing Device]
Next, a procedure of information processing by the information providing device 1 according to the embodiment will be described. FIG. 10 is a flowchart illustrating an example of processing of the information providing device according to the embodiment.

  As shown in FIG. 10, the control unit 13 of the information providing device 1 receives a content distribution request from the terminal device 2 (step S10). Next, the control unit 13 selects one or more first contents C10 including transition information for transitioning to the third contents C30 indicating a search result according to the user U of the terminal device 2 that has made the distribution request. (Step S11). Further, the control unit 13 selects a plurality of second contents C20 to be provided to the user U of the terminal device 2 that has made the distribution request (step S12). Then, the control unit 13 distributes the selected first content C10 and second content C20 to the terminal device 2 that has made the distribution request (step S13), and ends the processing shown in FIG.

[4. Processing flow of terminal device]
Next, a procedure of information processing by the terminal device 2 according to the embodiment will be described. FIG. 11 is a flowchart illustrating an example of processing of the terminal device according to the embodiment.

  As shown in FIG. 11, the control unit 26 of the terminal device 2 makes a distribution request of content to the information providing device 1, and acquires a plurality of contents including the first content C10 and the second content C20 from the information providing device 1. (Step S20). Then, the control unit 26 causes the display unit 23 to display the plurality of contents acquired in step S20 in a state of being arranged side by side (step S21).

  Next, the control unit 26 determines whether any content of the plurality of contents arranged side by side on the display unit 23 is selected by the operation of the user U (step S22). When it is determined that the content is not selected (step S22: No), the control unit 26 repeats the process of step S22.

  When it is determined that the content is selected (step S22: Yes), the control unit 26 acquires the content corresponding to the selected content (step S23), and displays the acquired content on the display unit 23 (step S24). . For example, when the first content C11 is selected on the screen 80 in the first state shown in FIG. 7, the control unit 26 corresponds to the first content C11 as in the screen 80 in the third state shown in FIG. The third content C31 is displayed on the display unit 23. When the process of step S24 ends, the control unit 26 ends the process illustrated in FIG.

[5. Modified example]
In the embodiment described above, the arrangement position of the plurality of contents including the first content C10 and the second content C20 provided from the information providing device 1 is determined by the providing unit 19 of the information providing device 1, but such an example It is not limited. For example, the control unit 26 of the terminal device 2 can determine the arrangement of each content, and can also display each content based on the determined arrangement. In this case, the control unit 26 of the terminal device 2 causes the display unit 23 to display a plurality of contents including the first content C10 and the second content C20 side by side.

  In the above-described embodiment, the third content C30 is obtained with a search type set in advance for the first content C10, but the user U can also determine the third content C30. For example, the control unit 26 can transmit information indicating a search type determined by the operation of the user U to the information providing device 1. The control unit 13 of the information providing device 1 sets the information indicating the search type transmitted from the information providing device 1 in the user information database 14 in association with the user ID.

  In this case, the control unit 13 can select the first content C10 corresponding to the search type determined by the user U, and provide the first content C10 to the terminal device 2. For example, when the user U determines the search type “real-time search”, the selection unit 18 of the information providing device 1 performs a search to search the search type “real-time search” with the search keyword according to the information of the user U It is possible to select the first content C10 whose transition information is information for transmitting a query.

  In addition, the selection unit 18 of the information providing device 1 can also select the first content C10 of the search method or search type according to the physical state of the terminal device 2. The physical state of the terminal device 2 is, for example, the state in which the terminal device 2 is shaken by the user U, the state in which the terminal device 2 is moving, the ambient temperature of the terminal device 2 or the like. The control unit 26 of the terminal device 2 can transmit physical information indicating the physical state of the terminal device 2 detected by the physical sensor 24 to the information providing device 1, and the control unit 13 of the information providing device 1 can Based on the physical information acquired from the terminal device 2, it is possible to select the first content C <b> 10 associated with the search method and the search type according to the physical state of the terminal device 2.

[6. program〕
The information providing device 1 and the terminal device 2 in the above-described embodiment are realized, for example, by the computer 200 configured as shown in FIG. 12 executing a program. FIG. 12 is a diagram illustrating an example of a hardware configuration of a computer that executes a program. The computer 200 includes a CPU 201, a RAM 202, a read only memory (ROM) 203, a hard disk drive (HDD) 204, a communication interface (I / F) 205, an input / output interface (I / F) 206, and a media interface (I / F). ) 207.

  The CPU 201 operates based on a program stored in the ROM 203 or the HDD 204 to control each part. The ROM 203 stores a boot program executed by the CPU 201 when the computer 200 starts up, a program depending on the hardware of the computer 200, and the like.

  The HDD 204 stores, for example, data used by a program executed by the CPU 201. The communication interface 205 receives data from another device via the network 4 and sends it to the CPU 201, and transmits data generated by the CPU 201 to the other device via the network 4. The CPU 201 controls the display unit 23 and an output device such as a printer, and the input unit 22 such as a keyboard and a mouse or a touch panel via the input / output interface 206. The CPU 201 acquires data from an input device via the input / output interface 206. Further, the CPU 201 outputs the generated data to the output device via the input / output interface 206.

  The media interface 207 reads a program or data stored in the recording medium 208 and provides the CPU 201 via the RAM 202. The CPU 201 loads the program from the recording medium 208 via the media interface 207 onto the RAM 202, and executes the loaded program. The recording medium 208 is, for example, an optical recording medium such as a digital versatile disc (DVD) or a phase change rewritable disc (PD), a magneto-optical recording medium such as a magneto-optical disk (MO), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  When the computer 200 functions as the information providing apparatus 1 according to the above-described embodiment, the CPU 201 of the computer 200 executes the information providing program loaded on the RAM 202 to receive the reception unit 17 and the selection unit 18 illustrated in FIG. 3. , And each function of the providing unit 19 is realized. The CPU 201 of the computer 200 reads the information providing program from the recording medium 208 and executes the program, but as another example, the program may be acquired from another device via the network 4.

  In addition, when the computer 200 functions as the terminal device 2 according to the above-described embodiment, the CPU 201 of the computer 200 executes the information display program loaded on the RAM 202 to obtain the operation reception unit 27 shown in FIG. The respective functions of the unit 28 and the display processing unit 29 are realized. The CPU 201 of the computer 200 reads the information display program from the recording medium 208 and executes the program, but as another example, the program may be acquired from another device via the network 4.

[7. effect〕
As described above, the information providing device 1 according to the embodiment includes the selecting unit 18 and the providing unit 19. The selection unit 18 selects the first content C10 including information for transitioning to the third content C30 indicating the search result according to the user U of the terminal device 2 (an example of the information display device). The providing unit 19 is displayed on the terminal device 2 in a state in which the first content C10 selected by the selecting unit 18 and the first content C10 are arranged side by side, and for transitioning to the fourth content C40 different from the search result. A plurality of second content C20 including information is provided to the terminal device 2. As a result, it is possible to reduce the time and effort of the search, and since the user U can browse the third content C30 indicating the search result without being consciously conscious of the use of the search, a new search It can create the use of and promote the use of search. The fourth content C40 is, for example, an article.

  The information providing device 1 further includes a storage unit 12 that stores information on the user U. The selection unit 18 selects the first content C <b> 10 based on the information on the user U stored in the storage unit 12. Thus, it is possible to select the first content C10 for transitioning to the third content C30 suitable for the user U.

  Further, the information on the user U includes information on a theme (user theme information) in which the user U is interested or interested. The selection unit 18 selects, as the first content C10, content including information for transitioning to the third content C30 indicating a theme in which the user U is interested or interested or a search result based on information on the theme. The first content C10 can be selected for the user U to transition to the third content C30 of interest or interest.

  Further, the information for transitioning to the third content C30 is information for transmitting a search query having user theme information as a search keyword. Thereby, for example, since the user U can obtain the third content C30 indicating the search result when the first content C10 is selected, it is possible to avoid the situation that the information of the search result becomes old.

  Further, the selection unit 18 selects, as the first content C10, a content including information for transitioning to the third content C30 indicating a search result of the search type according to the information on the user U. As a result, it is possible to provide the user U with the third content C30 indicating the search result of the more appropriate search type.

  In addition, the selection unit 18 changes the provision frequency of the first content C10 to the terminal device 2 based on the action history of the user U. Thereby, the user U can be provided with an appropriate number of first contents C10.

  In addition, the action history of the user U includes reaction information indicating a past reaction of the user U to the first content C10. The selection unit 18 changes the provision frequency of the first content C10 to the terminal device 2 based on the reaction information. Thereby, the user U can be provided with an appropriate number of first contents C10.

  Further, the action history of the user U includes the search history of the search processing device 3 by the user U. The selection unit 18 changes the provision frequency of the first content C10 to the terminal device 2 based on the search history. Thereby, the user U can be provided with an appropriate number of first contents C10.

  Further, the information providing program according to the embodiment causes the computer to execute the selection procedure and the provision procedure. In the selection procedure, the first content C10 including information for transitioning to the content indicating the search result according to the user U of the terminal device 2 is selected. The providing procedure is displayed on the terminal device 2 in a state in which the first content C10 selected by the selection procedure and the first content C10 are arranged side by side, and includes a plurality of information including information for transitioning to content different from the search result. The second content C20 is provided to the terminal device 2. This can facilitate the use of the search.

  The information display program according to the embodiment causes the computer to execute an acquisition procedure and a display processing procedure. The acquisition procedure includes a plurality of first content C10 including information for transitioning to the third content C30 indicating a search result according to the user U, and a plurality including information for transitioning to the fourth content C40 different from the search result And the second content C20 of The display processing procedure causes the display unit 23 to display a plurality of contents including the first content C10 acquired by the acquisition procedure and the plurality of second contents C20 side by side. As a result, it is possible to reduce the time and effort of the search, and since the user U can browse the third content C30 indicating the search result without being consciously conscious of the use of the search, a new search It can create the use of and promote the use of search.

[8. Other]
The information providing apparatus 1 described above may be realized by a plurality of server computers, and depending on the function, an external platform etc. may be called by API (Application Programming Interface) or network computing etc. It can be changed flexibly. The arrows shown in FIG. 3 and the like additionally indicate flows of data, control, and the like, and do not mean denial of other flows or meaning limitation of directions. Also, the "section (module, unit)" described above can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition unit or an acquisition circuit.

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It is apparent to those skilled in the art that various changes or modifications can be added to the above embodiment. It is also apparent from the scope of the claims that the embodiments added with such alterations or improvements can be included in the technical scope of the present invention.

Reference Signs List 1 information provision device 2 terminal device 3 search processing device 4 network 11, 21 communication unit 12, 25 storage unit 13, 26 control unit 14 user information database 15 content database 17 reception unit 18 selection unit 19 provision unit 22 input unit 23 display Part 24 Physical sensor 27 Operation reception part 28 Acquisition part 29 Display processing part

Claims (12)

A selection unit for selecting a first content including information for transitioning to a content indicating a search result according to a user of the information display device;
The plurality of first contents displayed on the information display device in a state where the first content selected by the selection unit and the first content are arranged side by side, and including information for transitioning to the content different from the search result An information providing apparatus, comprising: a providing unit that provides the information display apparatus with the two contents. A storage unit storing information on the user;
The selection unit is
The information providing apparatus according to claim 1, wherein the first content is selected based on the information on the user stored in the storage unit. The information on the user includes information on a subject of interest or interest to the user,
The selection unit is
The information providing apparatus according to claim 2, wherein a content including information for transitioning to a content indicating a search result based on the theme or information on the theme is selected as the first content. The information providing apparatus according to claim 3, wherein the information for transitioning to the content indicating the search result is information for transmitting a search query having the theme or information on the theme as a search keyword. . The selection unit is
The content according to any one of claims 2 to 4, wherein a content including information for transitioning to a content indicating a search result of a search type according to the information on the user is selected as the first content. Information provision device. The selection unit is
The information provision device according to any one of claims 1 to 5, wherein the provision frequency of the first content to the information display device is changed based on the action history of the user. The action history of the user includes response information indicating a past response of the user to the first content,
The selection unit is
The information provision device according to claim 6, wherein the provision frequency of the first content to the information display device is changed based on the reaction information. The action history of the user includes a search history on the search server by the user,
The selection unit is
The information provision device according to claim 6 or 7, wherein the provision frequency of the first content to the information display device is changed based on the search history. The information providing apparatus according to any one of claims 1 to 8, wherein the content different from the search result is an article. It is a method of providing information that a computer executes,
A selection step of selecting a first content including information for transitioning to a content indicating a search result according to a user of the information display device;
A plurality of first contents displayed on the information display device in a state where the first content selected in the selection step and the first content are arranged side by side, and including information for transitioning to content different from the search result Providing the information display apparatus with the content, and an information providing method. A selection procedure for selecting a first content including information for transitioning to a content indicating a search result according to a user of the information display device;
A plurality of the first contents selected by the selection procedure and a plurality of information including information for transitioning to contents different from the search result, displayed on the information display device in a state where the first contents are arranged side by side (2) A program for causing a computer to execute a providing procedure for providing the information display apparatus with the contents. An acquisition procedure for acquiring a first content including information for transitioning to a content indicating a search result according to a user, and a plurality of second contents including information for transitioning to a content different from the search result; ,
Information processing program causing a computer to execute a display processing procedure to be displayed on a display unit in a state where a plurality of contents including the first content and the plurality of second contents acquired by the acquisition procedure are arranged side by side Display program.

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