JP6855169B2 - Mobile terminal and advertisement distribution system - Google Patents

Description

The present invention relates to a mobile terminal for receiving and viewing an advertisement, a vending machine operated by operating the mobile terminal, and an advertisement distribution system for distributing an advertisement.

It is known that advertisement distribution is in the form of incurring an advertisement fee when a user views it. The advertisement fee is based on the number of views of the user, and is a rational advertisement distribution method. However, for the user, the time, place, and situation (TPO) of viewing the advertisement are self-managed. In addition, there was not enough incentive for users to watch advertisements. Therefore, a sufficient number of viewers could not always be obtained. Also, as an advertisement provider, the TPO had no choice but to decide the content of the advertisement in an uncertain situation.

In this regard, Patent Document 1 discloses a discount information service system that distributes discount information of a vending machine to a mobile terminal as an advertisement and stores a discount code in the mobile terminal. However, it is premised that a discount will be given, and the profit for the person who sells the product at the vending machine is not always clear.

Japanese Unexamined Patent Publication No. 2003-323662

The present invention is a mobile terminal for receiving and viewing advertisements, which gives the user an incentive to view advertisements and can easily estimate the TPO (at least place and situation) in viewing, and a product can be produced by operating the mobile terminal. An object of the present invention is to provide a vending machine provided free of charge, and an advertisement distribution system utilizing the mobile terminal and the vending machine.

The mobile terminal of the present invention
An advertisement receiving unit that receives advertisement data from a predetermined server machine,
An advertisement viewing confirmation unit that confirms that the advertisement data has been output, and
Equipped with a vending machine communication department that sends a request for free product provision to the vending machine
The vending machine communication unit is characterized in that the request is transmitted only when the advertisement viewing confirmation unit confirms the output.

According to this feature, the user who has completed the viewing can receive the product provided free of charge by the vending machine, and the user is given an incentive to view the advertisement. In addition, the TPO (at least the location and situation) can be easily estimated as if the product is to be obtained in the vicinity of the vending machine. Advertisements are not limited to those related to products sold at vending machines, and can be arbitrarily selected.

The mobile terminal of the present invention
Equipped with a vending machine detector that reports vending machine detection
The advertisement receiving unit and the vending machine communication unit operate only when the detection is reported.

According to this feature, only users in the vicinity of the vending machine can receive and view the advertisement. The user can be sure that the product will be provided free of charge, and the advertisement provider will be able to estimate the TPO accurately.

The mobile terminal of the present invention
The vending machine detection unit performs wireless communication with the vending machine, and is characterized in that it reports the detection of the vending machine when there is a vending machine capable of performing the wireless communication. ..

According to this feature, since the vending machine is detected by wireless communication, it is considered that the detected vending machine supports communication for free provision of products (not broken down).

The mobile terminal of the present invention
The server machine transmits only advertisements whose distribution unit price is higher than the threshold unit price to the mobile terminal.
The threshold unit price is characterized in that it is higher than the unit price of the product provided by the vending machine free of charge.

According to this feature, the difference between the distribution unit price and the product unit price is the income for the advertisement distribution service provider between the advertisement provider and the user. Those who sell goods at vending machines can expect an increase in sales without discounting.

The advertisement distribution system of the present invention
Equipped with the above-mentioned mobile terminal and server
The server machine transmits only advertisements whose distribution unit price is higher than the threshold unit price to the mobile terminal.
The threshold unit price is characterized in that it is higher than the unit price of the product provided by the vending machine free of charge.

According to this feature, an advertisement distribution system that can be operated by an advertisement distribution service provider is provided.

The vending machine of the present invention
Communicate with the above-mentioned mobile terminal and
When the request is received from the mobile terminal by the communication, the product is provided free of charge.

According to this feature, a vending machine capable of delivering the above-mentioned advertisement is provided. The communication can be wireless communication between the vending machine and the mobile terminal. It should be noted that the vending machine and the server machine may communicate with each other (considered to be wired), and the server machine and the mobile terminal machine may perform wireless communication to communicate via the server machine.

The advertisement distribution system of the present invention
It is characterized by being provided with the above-mentioned vending machine.

According to this feature, an advertisement distribution system is provided as a total system including a vending machine.

The vending machine of the present invention
An advertisement receiving unit that receives advertisement data from a predetermined server machine,
An advertisement viewing confirmation unit that confirms that the advertisement data has been output, and
Equipped with a free provision department that provides products free of charge
The free provision unit is characterized in that the product is provided free of charge only when the advertisement viewing confirmation unit confirms the output.

According to this feature, an advertisement distribution system can be configured without a mobile terminal.

According to the mobile terminal of the present invention, the user is given an incentive to watch an advertisement by obtaining the product free of charge. In addition, the TPO (at least the location and situation) can be easily estimated as if the product is to be obtained in the vicinity of the vending machine.

According to the advertisement distribution system of the present invention, a mobile terminal and a vending machine can be utilized and operated by an advertisement distribution service provider.

According to the vending machine of the present invention, the product can be provided free of charge by being used in the advertisement distribution system.

FIG. 1 is a diagram showing a configuration of an advertisement distribution system. (Example 1) FIG. 2 is a diagram showing processing in a mobile terminal. (Example 1) FIG. 3 is a diagram showing a configuration of an advertisement distribution system. (Example 2) FIG. 4 is a diagram showing a configuration of an advertisement distribution system. (Example 3)

Hereinafter, three examples of the present invention will be described.

FIG. 1 is a diagram showing a configuration of an advertisement distribution system. The advertisement distribution system includes a mobile terminal 1, a server 2, and a vending machine 3. However, the vending machine 3 does not necessarily have to be included in the advertisement distribution system, and may be an external device that communicates with the advertisement distribution system (mobile terminal 1 or server 2).

The mobile terminal 1 includes an advertisement receiving unit 11, an advertisement output unit 12, an advertisement viewing confirmation unit 13, a vending machine communication unit 14, and a vending machine detecting unit 15.

The advertisement receiving unit 11 receives the advertisement from the server machine 2.

The advertisement output unit 12 displays the received advertisement or the like (displays the image on the display, outputs the sound from the speaker).

The advertisement viewing confirmation unit 13 confirms that the output by the advertisement output unit 12 has been completed and has been viewed. Details will be described later.

The vending machine communication unit 14 transmits a request for free provision of products to the vending machine 3.

The vending machine detection unit 15 detects the vending machine 3 existing in the vicinity of the mobile terminal 1.

The server machine 2 includes an advertisement selection unit 21, an advertisement distribution unit 22, and advertisement data 23.

The advertisement selection unit 21 selects an advertisement to be delivered to the mobile terminal 1. Details will be described later.

The advertisement distribution unit 22 distributes the advertisement to the mobile terminal 1.

The advertisement data 23 is the data of the advertisement to be delivered.

The vending machine 3 includes a communication unit 31 and a free provision unit 32.

The communication unit 31 performs communication (data transmission / reception) with the mobile terminal 1.

The free provision unit 32 provides the product free of charge.

Hereinafter, a process of receiving an advertisement using the mobile terminal 1 and obtaining a product from the vending machine 3 free of charge will be described.

FIG. 2 is a diagram showing processing in a mobile terminal. In the mobile terminal 1, the vending machine detection unit 15 is operating. The vending machine detection unit 15 detects the vending machine (15a). The detection shall be performed by radio waves, and when transmission / reception of radio waves is established with the communication unit 31 of the vending machine 3 (for example, when the vending machine detection unit 15 can receive the radio waves emitted by the communication unit 31). It is assumed that the vending machine has been detected. The detection of the vending machine does not necessarily have to be based on the transmission and reception of radio waves. It will be described in detail in Example 2.

The vending machine is detected when the user who owns the mobile terminal 1 is in the vicinity of the vending machine 3, but by adjusting the strength of the radio wave, the vending machine 3 is detected when the user approaches the vending machine 3. It is possible to control the radio wave. For example, if the length is about 5 m, the user may notice the existence of a vending machine that provides products free of charge.

When the vending machine detection unit 15 detects the vending machine 3, the vending machine detection unit 15 stores the ID (15b). After that, the advertisement receiving unit 11 receives the advertisement. That is, the advertisement is not received until the vending machine 3 is detected, and the subsequent processing is not performed.

The advertisement output unit 12 outputs an advertisement (displays an image, outputs audio).

The advertisement viewing confirmation unit 13 confirms that the viewing of the advertisement is completed. It can be considered that the viewing of the advertisement is completed when the output of the advertisement is completed. However, when the advertisement is a still image, the output is completed when it is received and displayed, so that the viewing may be completed when the display is continued for a predetermined time thereafter. Further, even if it is output, it cannot be determined whether or not the user has watched it, so a quiz or the like for checking that the user has watched may be performed. You may also ask for a questionnaire response instead of a quiz or the like.

When the viewing of the advertisement is completed, the vending machine communication unit 14 transmits a request for free provision of the product to the vending machine having the stored ID. At this time, if the user is moving while viewing the advertisement, it may not be possible to send the request to the vending machine 3 (communication unit 31). In order to prevent this, it may be a condition that the vending machine 3 is detected by the vending machine detecting unit 15 during the operation of the vending machine communication unit 14.

In that case, it is conceivable that the user who has viewed the advertisement will be separated from the vending machine 3 and will not be able to receive the product free of charge. As a countermeasure for this, the vending machine communication unit 14 may be operated not immediately after the completion of viewing the advertisement but also at a later time zone. Since the ID of the vending machine is stored, it can be used when revisiting the vicinity of the vending machine.

The vending machine 3 that has received the request for the free provision of the product provides the product free of charge by the free provision unit 32.

Here, as for the advertisement to be delivered, the advertisement selection unit 21 selects one advertisement from the advertisement data 23 on the server machine 2, and the advertisement selected by the advertisement distribution unit 22 is delivered to the mobile terminal 1. .. Which advertisement is delivered is determined by the advertisement selection unit 21.

Who is the operator of server machine 2? By delivering the advertisement, the advertisement distribution fee is obtained from the advertisement provider, while the operator of the vending machine 3 is paid the price of the product to be provided free of charge. Then, in order for the operator of the server machine 2 not to make a loss, it is a condition that the advertisement distribution unit price is equal to or higher than the price of the product provided free of charge. Therefore, the advertisement selection unit 21 selects and distributes only advertisements having a distribution unit price equal to or higher than a predetermined threshold unit price. Here, the threshold unit price may be the unit price of the product sold by the vending machine 3, or may be the unit price obtained by adding the profit of the operator to the unit price.

The unit price of an ad will vary depending on the number of deliveries, delivery time, and other circumstances. The advertisement distribution unit 21 selects an advertisement based on the distribution unit price in consideration of such fluctuations. When there are a plurality of advertisements having a distribution unit price equal to or higher than the threshold unit price, the number of distributions may be equalized, randomly selected, or other advertisements to be distributed may be determined as appropriate. It is also possible to receive notification of the ID of the vending machine 3 from the mobile terminal 2 and select an advertisement so as to give priority to the products sold by the vending machine. That is, it is possible to know the vending machine in the vicinity of the user, estimate the TPO (at least the place and situation) in viewing the advertisement, and select the advertisement. Of course, it is also possible to estimate the TPO in advance and create advertising data according to it.

As described in detail above, according to the advertisement distribution system of the present embodiment, it is possible to give the user an incentive to view the advertisement by providing the product free of charge, and by being in the vicinity of the vending machine 3, TPO (at least the place). And the situation) can be easily estimated. It is possible to increase the number of advertisements delivered and improve the effectiveness of advertisements.

In this embodiment, the product (for example, beverage) is provided free of charge, but any benefit may be obtained by the user free of charge. It may be possible to acquire electronic data (for example, an electronic book) that is not an article, or it may be possible to provide a service (for example, use of karaoke).

This embodiment is based on a communication path different from that of the first embodiment. Most of the functions of the mobile terminal 1, the server 2, and the vending machine 3 are the same as those in the first embodiment. Only the differences in functions will be described in detail, and detailed description of the same parts as in the first embodiment will be omitted.

FIG. 3 is a diagram showing a configuration of an advertisement distribution system. Comparing FIG. 3 with FIG. 1, the following two points are different, and the others are the same.

(Difference 1)
The server machine 2 is provided with a sales instruction unit 24. The vending machine communication unit 14 transmits a request for free provision of products to the sales support unit 24 of the server machine 2 instead of the communication unit 31 of the vending machine 3. The sales support unit 24 transmits a request for free product provision to the communication unit 31.

(Difference 2)
The advertisement distribution unit 22 transmits the advertisement to the communication unit 31 of the vending machine 3 instead of the advertisement receiving unit 11 of the mobile terminal 1. The communication unit 31 transmits an advertisement to the advertisement receiving unit 11.

The difference 1 is that the request for the free provision of the product is made via the server machine 1. As a result, it is possible to record in the server machine 2 that there is a request for free provision of the product. The user may not view the delivered advertisement, or may not request the free product provision even if the user views the advertisement. That is, the number of advertisements delivered does not always match the number of free products offered. According to the method of this embodiment, the number of free products provided by the server machine 2 (that is, the operator) can be accurately grasped.

The difference 2 is that the advertisement is delivered via the vending machine 3. As a result, even if a problem occurs in communication (for example, WiFi) between the mobile terminal 1 and the server 2, if the mobile terminal 1 is close to the vending machine 3, the advertisement is delivered. Can be done.

Further, the advertisement can be transmitted from the server machine 2 to the vending machine 3 in advance. When there are a plurality of vending machines 3 and the unit prices of the products to be sold are different (that is, when the threshold unit price is different), grasp which vending machine is related to select an advertisement (that is, when the unit price is different). For example, it is necessary to transmit from the mobile terminal 1 to the server 2), but it can be selected in advance for each vending machine without doing so.

As described in detail above, the advertisement distribution system of the present embodiment can maintain the effect of the advertisement distribution system of the first embodiment and obtain an additional effect.

Although two differences from Example 1 have been shown, it is also possible to configure only one of them as a difference and eliminate the difference from the other to make it the same as Example 1. For example, the request for free provision of the product of the difference 1 can be made as in this embodiment, and the advertisement distribution of the difference 2 can be made the same as that of the first embodiment.

Here, the detection of the vending machine by the mobile terminal (vending machine detection unit 15) is the transmission / reception of radio waves (by wireless communication) as in the first embodiment. However, the vending machine detection unit 15 can detect the vending machine 3 by other methods. For example, the vending machine 3 may emit an ultrasonic wave having a predetermined frequency, and the vending machine detection unit 15 may detect the sound wave. Here, in order to clarify which vending machine was detected, each vending machine shall emit ultrasonic waves having a unique frequency (different from other vending machines).

In addition, a one-dimensional barcode, a two-dimensional barcode (called a QR code (registered trademark)), or an AR code marker is displayed on the vending machine, and the display is displayed by the camera provided in the mobile terminal 1. May be taken and the image taken by the vending machine detection unit 15 may be decoded. By giving each vending machine a unique code, it is possible to clarify which vending machine was detected.

If the request for free provision of the product of the difference 1 is as in this embodiment and the advertisement distribution of the difference 2 is the same as that of the first embodiment, communication is performed between the mobile terminal 1 and the vending machine 3. There is no need to do. In this case, a method that does not rely on wireless communication (ultrasonic waves, photographing of a display object) can be utilized. However, even when communication is performed between the mobile terminal 1 and the vending machine 3, the vending machine 3 may be detected by a method that does not rely on wireless communication.

When the vending machine 3 is detected by a method that does not rely on wireless communication, it is preferable to clarify which vending machine is detected. When the product free provision request is transmitted from the server machine 2 to the vending machine 3 as in this embodiment, the information on which vending machine 3 is the destination is transmitted from the mobile terminal 1 to the server machine 2. To do.

This embodiment does not have a mobile terminal. Other points are the same as in the first embodiment, and detailed description thereof will be omitted.

FIG. 4 is a diagram showing a configuration of an advertisement distribution system. Comparing FIG. 4 with FIG. 1, a terminal corresponding portion 1a is provided in the vending machine 3 instead of the mobile terminal 1. The vending machine communication unit 14, the vending machine detection unit 15, and the communication unit 31 that communicate with the mobile terminal 1 and the vending machine 3 do not exist. The advertisement viewing confirmation unit 13 activates the free provision unit 32.

That is, the function of the mobile terminal 1 in FIG. 1 is provided to the vending machine 3, and a user who does not have the mobile terminal 1 operates the vending machine 3 to view an advertisement and receive a free product. Is made possible.

The vending machine 3 includes an output device corresponding to the advertisement output unit 12 and a device (for example, an operation button) that accepts user input for viewing the advertisement. The user can receive the product free of charge by operating the vending machine 3 and viewing the advertisement.

The mobile terminal of the present invention can acquire the product of the vending machine free of charge by receiving and viewing the advertisement, and is expected to be used by many individual users.

In the vending machine and the advertisement distribution system of the present invention, the TPO (at least the place and situation) in viewing can be easily estimated, the advertisement effect can be improved, and the number of advertisement distributions can be increased, so that many advertisements can be distributed. It may be used by a vendor.

1 Mobile terminal 1a Terminal equivalent 11 Advertisement receiving unit 12 Advertising output unit 13 Advertising viewing confirmation unit 14 Vending machine communication unit 15 Vending machine detection unit 2 Server machine 21 Advertising selection unit 22 Advertising distribution unit 23 Advertising data 24 Sales instructions Department 3 Vending Machine 31 Communication Department 32 Free Provision Department

Claims (5)

An advertisement receiving unit that receives advertisement data from a predetermined server machine,
An advertisement viewing confirmation unit that confirms that the advertisement data has been output, and
With the vending machine communication department, which sends a request for free product provision to the vending machine,
It is equipped with a vending machine detection unit that reports the detection of the vending machine.
The vending machine communication unit transmits the request only when the advertisement viewing confirmation unit confirms the output.
The mobile terminal, wherein the advertisement receiving unit and the vending machine communication unit operate only when the detection is reported. The vending machine detection unit performs wireless communication with the vending machine, and is characterized in that it reports the detection of the vending machine when there is a vending machine capable of performing the wireless communication. , The portable terminal according to claim 1. The server machine transmits only advertisements whose distribution unit price is higher than the threshold unit price to the mobile terminal.
The mobile terminal according to claim 1 or 2, wherein the threshold unit price is higher than the unit price of the product provided by the vending machine free of charge. The mobile terminal and server according to any one of claims 1 to 3 are provided.
The server machine transmits only advertisements whose distribution unit price is higher than the threshold unit price to the mobile terminal.
An advertisement distribution system characterized in that the threshold unit price is higher than the unit price of a product provided free of charge by the vending machine. It communicates with the mobile terminal,
The advertisement distribution system according to claim 4 , further comprising a vending machine that provides products free of charge when a request for free provision of products is received from the mobile terminal by the communication.

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