JP6739790B2 - Video ad distribution server and program - Google Patents

Description

The present invention relates to a video advertisement distribution server and a program for delivering a video advertisement without impairing usability in a portable electronic device (for example, a smartphone or a tablet) having a touch display. In the present specification, “video advertisement” includes not only commercial video advertisements but also non-commercial video advertisements.

Conventionally, an advertising method (for example, listing advertisement) that displays an advertisement related to a search keyword input on a search site on the Internet is known. There is also known an interest match advertisement that displays an advertisement highly compatible with the content of a web page browsed by the user in the past (Patent Document 1).

In recent years, portable electronic devices including a touch display having a function of detecting the position of the user's finger on a liquid crystal panel or the like have been widely sold. However, since the screen area of such an electronic device is small, it is not suitable for displaying advertisements. Needs some ingenuity. For example, FIG. 5 of Patent Document 2 exemplifies a mode of displaying an advertisement in an overlay, and FIG. 6 exemplifies a mode of displaying an advertisement as an article on a timeline.

JP, 2010-27086, A JP, 2014-75006, A

Many of the conventional advertisement systems have so-called affiliate advertisements in mind, and it was important to increase the transition rate to the landing page.
However, the unintended transition to another site while reading an article of interest has been a stress on the user. There is a demand for building a website with a high repeat rate so that users do not feel stressed by advertisement.

In recent years, with the development of communication environments and hardware, distribution of moving image advertisements is increasing even on websites targeted for portable electronic devices. It is also required that video advertisements be delivered in a manner that does not cause stress to the user.

Therefore, it is an object of the present invention to provide a video advertisement distribution server and a program that allow a user to provide a video advertisement in a manner that does not cause stress.

A video advertisement distribution server of the present invention is a server for distributing a web page including a video advertisement to a user terminal having a touch display, which is accessed via the Internet,
Content distribution means that distributes a display program for a browsing page including a plurality of entry frames that are continuous in the vertical direction and are displayed with a screen width,
And a reproduction status monitoring means for counting the number of reproduction start times and/or the number of complete viewing of the video advertisement,
The finding frame includes an image display frame and an individual title portion displayed beside the image display frame,
The headline frame includes an ad frame in which a video advertisement is displayed in the image display frame,
The advertisement frame includes an enlargement operation unit that enlarges the advertisement frame,
The viewing page display program is
An area of the image display frame of the advertisement frame displayed in the touch display, the automatic reproduction means for automatically reproducing the video advertisement by detecting that it is a predetermined ratio or more,
After the automatic reproduction, when it is detected that the area of the image display frame of the advertisement frame displayed in the touch display is equal to or less than a predetermined ratio, the reproduction stop of the video advertisement is stopped. Means and
When the user taps the enlargement operation unit, the image display frame is enlarged to the screen width, and an enlargement display unit that displays an advertisement article and a reduction operation unit with a link to an advertisement page below the enlarged image display frame. When,
Reduction display means for reducing and displaying the enlarged advertisement frame to the size before enlargement when the user taps the reduction operation unit,
It is characterized by including.

In the moving image advertisement distribution server, the heights of the plurality of finding frames including the advertising frame may be the same width.
In the video advertisement distribution server, when the enlargement display unit is playing the video advertisement at the time when the user taps the enlargement operation unit, reproduction of the video advertisement after enlargement from the reproduction position at the time of tapping May be started.
In the above-mentioned moving picture advertisement distribution server, all of the advertisement frame may constitute the enlargement operation section, and/or all of the advertisement frame may constitute the reduction operation section.
In the video advertisement distribution server, it is also possible to display a button configuring the enlargement operation unit in the advertisement frame and/or display a button configuring the reduction operation unit in the advertisement frame. Good.

In the above-mentioned video advertisement distribution server, it is detected that the enlarged advertisement frame is screened out, the display status of the relevant advertisement frame is updated from the enlarged display to the reduced display, and when the relevant advertisement frame is screened in again, the reduced display is performed. Display advertising space,
Detecting that the enlarged ad frame has been screened out, and when scrolling more than a predetermined dot in a predetermined direction is performed, the display status of the ad frame is updated from the enlarged display to the reduced display. , Display the reduced ad frame when the ad frame is screened in again, or
When it is detected that the enlarged ad frame has screened out, and if the screened state continues for a predetermined time or longer, the display status of the ad frame is updated from the enlarged display to the reduced display, and the ad frame is It may be characterized in that it further comprises automatic reduction means for displaying the reduced advertisement frame when the screen is screened in again.
In the above-mentioned video advertisement distribution server, it is provided with post-view reduction means for detecting that the video advertisement in the advertisement frame has been completely viewed and reducing the advertisement frame when the advertisement frame is enlarged. May be
In the video advertisement distribution server, the viewing page display program may be included in an application installed in the user terminal.
A user terminal having a touch display according to the present invention is characterized in that the application is installed.

The video advertisement distribution server program of the present invention is a video advertisement distribution program for a server that distributes a web page including a video advertisement to a user terminal having a touch display that is accessed via the Internet.
Content distribution means that distributes a display program of a browsing page including a plurality of entry frames displayed in a screen width, the server being continuous in the vertical direction,
To function as a playback status monitoring means for counting the number of times the video advertisement has started to be played and/or the number of times it has been completely watched,
The finding frame includes an image display frame and an individual title portion displayed beside the image display frame,
The headline frame includes an ad frame in which a video advertisement is displayed in the image display frame,
The advertisement frame includes an enlargement operation unit that enlarges the advertisement frame,
The viewing page display program is
An area of the image display frame of the advertisement frame displayed in the touch display, an automatic reproduction means for automatically reproducing the video advertisement by detecting that the area is a predetermined ratio or more,
After the automatic reproduction, when it is detected that the area of the image display frame of the advertisement frame displayed in the touch display is equal to or less than a predetermined ratio, the reproduction stop of the video advertisement is stopped. Means and
When the user taps the enlargement operation unit, the image display frame is enlarged to the screen width, and an enlargement display unit that displays an advertisement article and a reduction operation unit with a link to an advertisement page below the enlarged image display frame. When,
Reduction display means for reducing and displaying the enlarged advertisement frame to the size before enlargement when the user taps the reduction operation unit,
It is characterized by including.

ADVANTAGE OF THE INVENTION According to this invention, it becomes possible to provide the moving image advertisement distribution server and program which enable a user to provide a moving image advertisement in the mode which does not feel stress.

It is a block diagram of the video advertisement distribution system which concerns on the example of embodiment. It is a browsing page of the website concerning an example of an embodiment. It is a modification for explaining a state of being enlarged and displayed by tapping inside the advertisement frame. It is another modified example explaining a state in which the enlarged display is performed by tapping inside the advertisement frame.

<Structure>
As shown in FIG. 1, the moving image advertisement distribution system of the present invention according to the exemplary embodiment includes a content distribution server 1 and a plurality of user terminals 2.
The content distribution server 1 is constructed by installing content distribution software and database software in a server device including a control unit having a CPU, a storage unit having an HDD, and a communication unit having a LAN port. The content distribution software includes browsing page distribution means and reproduction status monitoring means.

The browsing page distribution means is a server program that distributes a browsing page display program to a user who accesses the content providing site with a Web browser, and is created by, for example, Java Servlet (registered trademark). The browsing page display program causes the user terminal 2 to display advertisement articles in a so-called native format together with contents such as blogs and feature articles. The viewing page display program is created in, for example, Javascript (registered trademark).

The reproduction status monitoring means counts the number of times the video advertisement has started to be reproduced and the number of times the video advertisement has been reproduced to the end in cooperation with the display program of the browsing page, and records the count in the database. Depending on the video advertisement, there may be a story in which the advertisement information cannot be seen without full viewing, or the billing is tied to full viewing, so it is not possible to provide a means to count the number of playback is important.
In addition, in the example of FIG. 1, the example in which the content distribution server 1 is configured by one unit has been described, but the content distribution server 1 can be realized by a plurality of servers.

The user terminal 2 is, for example, a computer equipped with a web browser such as a smartphone, a tablet terminal (tablet PC), a notebook computer, or a desktop computer. The type of the user terminal 2 is not particularly limited, but the user interface realized by the present invention has an advantageous effect in a portable electronic device provided with a touch display, and particularly an advantageous effect in a portable electronic device mainly operated by one hand. Play.

A web browser for displaying the browsing page is sufficient for general purpose, and includes, for example, Internet Explorer, Safari, Chrome, Android browser, and Opera. However, the web browser is not limited to a general-purpose web browser, and may include a web browser incorporated in an application (including one other than browsing only) downloaded and installed in the user terminal 2. In this case, the browsing page display program may be installed on the application side.
In the present invention, since the browsing history of the user is not used, the setting of the cookie may be invalidated.

In the following, an operation example when a content providing site (website) provided by the content distribution server 1 is accessed by a smartphone will be described. This smartphone runs a general-purpose operating system (OS) such as Android and iOS, and is equipped with a general-purpose Web browser.

FIG. 2 is a browsing page 20 of the website according to the embodiment. The browsing page 20 has a layout in which a navigation section 21 is displayed at the top and a title section 22 and an infeed frame 23 are displayed in that order below the navigation section 21.
In the title portion 22, a title (text) summarizing the contents of the finding frame 24 is displayed.
In the in-feed frame 23, a heading frame 24 for a plurality of articles (contents and advertisements) continuously displayed in the vertical direction is displayed. The number of the finding frames 24 displayed in the in-feed frame 23 varies depending on the screen resolution of the displayed terminal, but it is preferable to always display three or more finding frames 24. When the user performs a scrolling operation (for example, an operation of sliding a finger on the display), the finding frame 24 in the infeed frame 23 is scrolled.

The finding frame 24 includes an image display frame 241 that displays a reduced image of an image used in the corresponding page, and an individual title portion 242 that displays a guide message. The upper and lower heights of the finding frames 24a to 24d are all configured to have the same width, and tapping any place in each of the finding frames 24 is an enlarged display (details of the enlarged display are shown in FIG. 3). See below with reference.).
In FIG. 2, the view frames 24a to 24c display the digest of the content page, and the view frame 24d displays the digest of the moving image advertisement page. Hereinafter, the headline frame for displaying the digest of the video advertisement page may be referred to as an advertisement frame.

The image display frames 241a to 241c of the finding frames 24a to 24c are still images, but the image display frame 241d of the finding frame 24d is a moving image and is displayed by, for example, sprite drawing. Except that the moving image is automatically reproduced in the image display frame 241d, the design of the finding frames 24a to 24c and the finding frame 24d are substantially the same, and a so-called native advertisement is realized. In the past, for example, an operation for deleting the banner advertisement (for example, tapping of a close button) was required, which caused stress at the time of browsing, but in the present invention that provides a native advertisement, such stress is minimal. is there.

The individual title portions 242a to 242c of the finding frames 24a to 24c display the categories such as "blog" and "special feature" together with the individual titles of the corresponding pages so that the content types can be glanced at.
The individual title portion 242d of the heading frame 24d makes a glance at the advertisement page by displaying "[PR]XYZ company", "Ads by XYZ company", etc. together with the individual title of the corresponding page. It is possible.
In FIG. 2, two lines of text and one line of category, which is a total of three lines, are displayed in the finding frames 24a to 24d, but the specification is not limited to this. For example, a total of four to eight lines may be displayed.

An enlargement button 243 that constitutes an enlargement operation unit for enlarging the finding frame 24 is displayed at the lower right of the finding frame 24. When the enlargement button 243 is tapped, the vertical height of the finding frame 24 is enlarged. However, in the example of the embodiment, the specification is such that tapping an arbitrary place in the finding frame 24 also enlarges. On the other hand, the specification may be such that when the image display frame 241 of the moving image is tapped once, the reproduction of the moving image is stopped, and when an arbitrary place in the finding frame 24 is tapped twice, it is enlarged.
The design of the enlargement button 243 shown in FIG. 2 is merely an example, and other designs can of course be adopted. Further, the enlargement button 243 itself may not be displayed in the finding frame 24 (in this case, the entire inside of the finding frame 24 serves as a magnifying operation unit).

<Operation>
When the user accesses the browsing page 20 distributed by the content distribution server 1 by the browser of the user terminal 2, the navigation section 21, the title section 22, and the infeed frame 23 are displayed.
A plurality of finding frames 24 are displayed in the infeed frame 23. When a certain percentage or more (for example, 50% or more) of the area of the image display frame 241 of the finding frame that displays the advertisement page is displayed on the screen among the finding frames 24 (hereinafter, this state is referred to as “screen-in”). That is, the loop reproduction of the content for a predetermined number of seconds (for example, 5 seconds) from the beginning of the moving image advertisement is started. It should be noted that it is naturally possible to adopt a specification that the reproduction is performed only once instead of the loop reproduction.

When the user scrolls the screen and the area of the image display frame 241 displayed on the screen of the user terminal 2 becomes less than 50%, the loop reproduction is stopped (hereinafter, this state is referred to as “screen out”). When the screen-out image display frame 241 is again in the screen-in state, loop reproduction is started. At this time, the reproduction may be resumed from the reproduction position at the time of the screen-out, or the reproduction may be started from the beginning. When a preset time (for example, 3 seconds) has elapsed, playback is started from the beginning, and when the screen is returned to the screen-in state within the preset time, playback is performed from the playback position at the screen-out point. May be restarted.

FIG. 3 is a modified example for explaining a state in which an enlarged display is made by tapping inside the advertisement frame.
In the left diagram of FIG. 3, the advertisement frame 24 in the non-enlarged state is displayed surrounded by a dotted line. The advertisement frame 24 has an indication "Ads by NATIVETAP" indicating that it is an advertisement frame in the upper part of the individual title portion 242, and a brand name "@cosme store" in the lower part. The image display frame 241 is a mixture of substantially square, rectangular, and circular images, but is designed to fit the screen 2/3 or less (preferably half or less). In the modification, the aspect ratio of the image display frame 241 is set to 16:9, but it is not limited to this ratio and it can be set to any ratio.

In the right diagram of FIG. 3, the advertisement frame 25 at the time of enlarging is displayed surrounded by a dotted line. When the advertisement frame 24 is tapped, the horizontal width of the image display frame 251 is expanded to the screen width, and the vertical height is expanded to maintain the aspect ratio of 16:9. When the video advertisement is being played when the advertisement frame 24 is tapped, the video advertisement is played from the playback position at the time of tapping even after the enlargement. In video advertisements, it may be important to convey information other than text (for example, facial expressions of characters), but by providing a video display frame that spans the entire display area, information other than text can be transmitted at a high level. It is possible to do.

An individual title portion 252 is displayed immediately below the image display frame 251. The content displayed in the individual title section 252 may or may not match the content displayed in the individual title section 242. An advertisement article section 254 is displayed immediately below the individual title section 252. The horizontal width of the advertisement article part 254 is the screen width, and the vertical height is determined by the number of text characters described in the advertisement article part 254. However, if the vertical height of the advertisement article section 254 can be increased without limit, it is likely to give stress to the user. It is disclosed that the user's stress is reduced by setting the value or setting the same height as the vertical height of the image display frame 251 as the upper limit value.

When an arbitrary place in the advertisement article section 254 is tapped, a transition is made to a landing page operated by the advertisement provider. In other words, simply tapping the ad frame 24 does not start the transition to the landing page, so the user can tap the ad frame 24 without feeling stress, and if tapped by mistake. I try not to feel any stress. That is, the user reads the article in the advertisement article section 254 displayed in the enlarged advertisement frame 25, transitions to the landing page when interested in the advertisement, and reduces the advertisement frame 25 when not interested. Alternatively, it is possible to view the next heading frame 24 by screening out.

At the lower right corner of the advertisement article section 254, a reduction button 253 which constitutes a reduction operation section is displayed. When the reduction button 253 is tapped, the advertisement frame 25 is reduced to the state shown in the left diagram of FIG. The specifications may be reduced by tapping an arbitrary place in the enlarged advertisement frame, and further, the reduction button 253 itself may not be displayed in the advertisement frame 25 (in this case, all of the advertisement frame 25 is reduced). Is the reduction operation unit.)

The point that the reproduction is stopped in the screen-out state is the same as the enlarged advertisement frame 25 as the non-enlarged advertisement frame 24. Here, a specification that the advertisement frame 25 is automatically reduced by screen-out, a specification that the advertisement frame 25 is automatically reduced when a predetermined number of dots or more are scrolled after the screen-out, or a preset after screen-out is set. A specification may be adopted in which the advertisement frame 25 is automatically reduced when the time has passed. Furthermore, the specifications for automatically reducing the size of the advertisement frame 25 may be combined with the complete viewing of the video advertisement as a trigger.

FIG. 4 is another modified example for explaining a state in which the display is enlarged by tapping the inside of the advertisement frame. Immediately below the advertisement article section 254, a guide section 255 with a link to a landing page is arranged. Since the text “Click here for details” is displayed in the rounded-rectangular guide portion 255, it is estimated that the user taps the guide portion 255 after predicting the transition to the landing page (that is, unexpected You can prevent the stress caused by the transition.
The point that the advertisement frame 25 is reduced by tapping the reduction button 253 displayed in the lower right corner of the guide portion 255 is the same as in FIG.
The message in the guide unit 255 shown in FIG. 4 is merely an example, and it goes without saying that an arbitrary message such as “download here”, “check immediately”, or “call the call center” can be displayed. What is important here is to prevent the stress caused by an unexpected transition by displaying a message in which the user can predict the transition after the tap in the guide unit 255.

According to the moving image advertisement distribution system of the exemplary embodiment and the modified example described above, the user can browse the browsing page including the advertisement without feeling stress. Since this system is not intended for affiliate advertisements and is not intended to increase the transition rate to landing pages, the user's operation load for reducing advertisements and screening out is minimal ( That is, the display mode of the advertisement can be controlled by operating only the thumb. From another point of view, since the user sees the advertisement without stress, it may be used as a means of so-called cognitive advertisement.

Although the preferred embodiment of the present invention has been described above, the technical scope of the present invention is not limited to the description of the above embodiment. Various modifications and improvements can be added to the above-described embodiment, and such modifications and improvements are also included in the technical scope of the present invention.

1 Content distribution server 2 User terminal
20 Browsing page 21 Navigation part 22 Title part 23 In-feed frame 24 Finding frame 25 Advertising frame 241 (when enlarged) Image display frame 242 Individual title part 243 Enlargement button 251 Image display frame 252 Individual title part 253 Reduction button 254 Advertising article Department

Claims (10)

In a server that delivers a web page including a video advertisement to a user terminal having a touch display accessed via the Internet,
Content distribution means that distributes a display program for a browsing page including a plurality of entry frames that are continuous in the vertical direction and are displayed with a screen width,
And a reproduction status monitoring means for counting the number of reproduction start times and/or the number of complete viewing of the video advertisement,
The finding frame includes an image display frame and an individual title portion displayed beside the image display frame,
The headline frame includes an ad frame in which a video advertisement is displayed in the image display frame,
The advertisement frame includes an enlargement operation unit that enlarges the advertisement frame,
The viewing page display program is
An area of the image display frame of the advertisement frame displayed in the touch display, the automatic reproduction means for automatically reproducing the video advertisement by detecting that it is a predetermined ratio or more,
After the automatic reproduction, when it is detected that the area of the image display frame of the advertisement frame displayed in the touch display is equal to or less than a predetermined ratio, the reproduction stop of the video advertisement is stopped. Means and
When the user taps the enlargement operation unit, the image display frame is enlarged to the screen width, and an enlargement display unit that displays an advertisement article and a reduction operation unit with a link to an advertisement page below the enlarged image display frame. When,
Reduction display means for reducing and displaying the enlarged advertisement frame to the size before enlargement when the user taps the reduction operation unit,
A video advertisement distribution server comprising: The moving image advertisement distribution server according to claim 1, wherein the plurality of headline frames including the advertisement frame have the same vertical height. The enlargement display means starts the reproduction of the enlarged video advertisement from the reproduction position at the time of the tap, when the video advertisement is being reproduced when the user taps the enlargement operation unit. The video advertisement distribution server according to claim 1 or 2. All of the advertisement space constitutes the enlargement operation unit, and/or
The video advertisement distribution server according to claim 1, wherein the entire advertisement frame constitutes the reduction operation unit. Displaying buttons constituting the enlargement operation unit in the advertisement frame, and/or
The video advertisement distribution server according to any one of claims 1 to 3, wherein a button configuring the reduction operation unit is displayed in the advertisement frame. Detecting that the enlarged ad frame has been screened out, updating the display status of the ad frame from enlarged display to reduced display, and displaying the reduced ad frame when the ad frame is screened in again.
Detecting that the enlarged ad frame has been screened out, and when scrolling more than a predetermined dot in a predetermined direction is performed, the display status of the ad frame is updated from the enlarged display to the reduced display. , Display the reduced ad frame when the ad frame is screened in again, or
When it is detected that the enlarged ad frame has screened out, and if the screened state continues for a predetermined time or longer, the display status of the ad frame is updated from the enlarged display to the reduced display, and the ad frame is 6. The moving picture advertisement distribution server according to claim 1, further comprising an automatic reduction means for displaying the reduced advertisement frame when the screen is screened in again. 7. A post-viewing reduction unit that detects that the video advertisement of the advertisement frame is completely viewed and reduces the advertisement frame when the advertisement frame is enlarged is provided. The video advertisement distribution server according to any one of 1. The video advertisement distribution server according to claim 1, wherein the browsing page display program is included in an application installed in the user terminal. A user terminal having a touch display, wherein the application according to claim 8 is installed. In a video advertisement distribution program for a server that distributes a web page including a video advertisement to a user terminal having a touch display accessed via the Internet,
Content distribution means that distributes a display program of a browsing page including a plurality of entry frames displayed in a screen width, the server being continuous in the vertical direction,
To function as a playback status monitoring means for counting the number of times the video advertisement has started to be played and/or the number of times it has been completely watched,
The finding frame includes an image display frame and an individual title portion displayed beside the image display frame,
The headline frame includes an ad frame in which a video advertisement is displayed in the image display frame,
The advertisement frame includes an enlargement operation unit that enlarges the advertisement frame,
The viewing page display program is
An area of the image display frame of the advertisement frame displayed in the touch display, an automatic reproduction means for automatically reproducing the video advertisement by detecting that the area is a predetermined ratio or more,
After the automatic reproduction, when it is detected that the area of the image display frame of the advertisement frame displayed in the touch display is equal to or less than a predetermined ratio, the reproduction stop of the video advertisement is stopped. Means and
When the user taps the enlargement operation unit, the image display frame is enlarged to the screen width, and an enlargement display unit that displays an advertisement article and a reduction operation unit with a link to an advertisement page below the enlarged image display frame. When,
Reduction display means for reducing and displaying the enlarged advertisement frame to the size before enlargement when the user taps the reduction operation unit,
A program for a video advertisement distribution server, comprising: