JP6699708B2 - Information processing apparatus, information processing method, and program - Google Patents

Description

  The present invention relates to an information processing device, an information processing method, and a program.

  There are many online services available for purchasing products on the Internet. For example, in Patent Document 1, the user's action stage in an online store is classified into five stages, such as a stage displaying a top page and a stage displaying a product search result page, and advertising according to the action stage. There is disclosed an online shopping management device or the like that presents the above information.

Japanese Patent No. 5269696

  However, the invention according to Patent Document 1 merely unilaterally presents information such as advertisements to the user, and has not yet actively encouraged the user to purchase the product.

  In one aspect, it is an object to provide an information processing device or the like that can appropriately promote the purchase of an electronic book.

In one aspect, the information processing apparatus is configured such that the user is interested in the user's action history indicating registration of the book in a purchase candidate list in an online store that sells the book or deletion of the book from the purchase candidate list. With a specifying unit that specifies a book having a title, an acquisition unit that acquires sales information indicating the sales status of the book, the sales information, and the time from when the book is registered in the purchase candidate list to when the book is deleted. Based on the above, based on the above, a generation unit that generates privilege information that can be used at the time of or after the purchase of the electronic book corresponding to the book specified by the specification unit, and a grant unit that grants the privilege information to the user are provided. And

  In one aspect, the purchase of electronic books can be appropriately promoted.

It is a schematic diagram which shows the structural example of a book sales system. It is a block diagram which shows the structural example of a server. It is explanatory drawing which shows an example of the record layout of goods DB, cart DB, user DB, and purchase history DB. It is explanatory drawing which shows the outline|summary of this Embodiment. It is explanatory drawing which shows an example of a notification screen. It is a flow chart which shows an example of the processing procedure of cart registration processing. It is a flow chart which shows an example of the processing procedure of coupon notification processing. 9 is a flowchart showing an example of a processing procedure of privilege notification processing according to the second embodiment. It is a functional block diagram which shows operation|movement of the server of the form mentioned above.

Hereinafter, the present invention will be described in detail with reference to the drawings showing an embodiment thereof.
(Embodiment 1)
FIG. 1 is a schematic diagram showing a configuration example of a book sales system. In the present embodiment, a book sales system that identifies an electronic book that the user is interested in from the user's behavior history in an EC (Electronic Commerce) site and adds coupon information that can be used when the electronic book is purchased will be described. To do. The book sales system includes an information processing device 1, a user terminal 2, a POS (Point of Sale) server 3, and a publisher terminal 4. Each device is communicatively connected via a network N such as the Internet.

  The information processing device 1 is an information processing device capable of various information processing and information transmission/reception, and is, for example, a server device, a personal computer, or the like. In the present embodiment, the information processing device 1 is assumed to be a server device, and is read as server 1 for simplicity. The server 1 is a server device that provides an EC site that sells electronic books, and sells electronic books to member users. In addition to electronic books, paper books may be sold on the EC site. As will be described later, the server 1 registers an electronic book in an action history of a user in an EC site, specifically, a so-called shopping cart (a purchase candidate list; hereinafter referred to as a “cart”) by the user, or an electronic book from the cart. An electronic book that the user is interested in is specified based on the history of deleting the book, and coupon information that can be used when the electronic book is purchased is given to the user.

  The server 1 may sell the electronic book not only through the EC site (Web site) but also through a dedicated application. That is, the server 1 only needs to be able to provide an online store (electronic store) that conducts electronic commerce through the network N, and the form thereof may be a website or an application.

  The user terminal 2 is a terminal device of a member user who uses the EC site provided by the server 1, and is, for example, a smartphone, a tablet terminal, a personal computer, or the like. The user terminal 2 communicates with the server 1, purchases an electronic book on the EC site, and displays the electronic book.

  The POS server 3 is a management device that manages a sales record of paper medium books in a bookstore (actual store). The POS server 3 may be a terminal device (for example, a personal computer) installed in each bookstore. The POS server 3 collects and records the sales information of books in the bookstore at the time of sale. Although not shown for simplicity, the POS server 3 in the present embodiment acquires sales records from each of a plurality of bookstores and manages the sales records of books at each bookstore. Further, there may be a plurality of POS servers 3 corresponding to the presence of a plurality of bookstores. The server 1 communicates with the POS server 3 to obtain sales information at each bookstore, specifically, inventory information indicating the inventory status of paper medium books, and based on the inventory information of paper medium books. , Generates privilege information to be given to the user.

  The publisher terminal 4 is a terminal device of a publisher who publishes a book, and is, for example, a personal computer, a smartphone, a tablet terminal, or the like. As will be described later, when the server 1 gives coupon information to the user, the server 1 notifies the publisher terminal 4 of the contents of the coupon information, and accepts an input from the publisher as to whether or not to approve the provision of the coupon information. When the approval is obtained from the publisher, the server 1 gives the coupon information to the user.

FIG. 2 is a block diagram showing a configuration example of the server 1. The server 1 includes a control unit 11, a main storage unit 12, a communication unit 13, and an auxiliary storage unit 14.
The control unit 11 has an arithmetic processing unit such as one or more CPUs (Central Processing Units), MPUs (Micro-Processing Units), and GPUs (Graphics Processing Units), and stores the programs P stored in the auxiliary storage unit 14. By reading and executing, various information processing, control processing, and the like are performed. The main storage unit 12 is a temporary storage area such as an SRAM (Static Random Access Memory), a DRAM (Dynamic Random Access Memory), and a flash memory, and temporarily stores data necessary for the control unit 11 to execute arithmetic processing. Remember. The communication unit 13 is a communication module for performing processing relating to communication, and transmits/receives information to/from the outside.

  The auxiliary storage unit 14 is a non-volatile storage area such as a large-capacity memory or a hard disk, and stores the program P and other data necessary for the control unit 11 to execute processing. The auxiliary storage unit 14 also stores a product DB 141, a cart DB 142, a user DB 143, and a purchase history DB 144. The product DB 141 is a database that stores information about products (books). The cart DB 142 is a database that stores the history of member members registering or deleting products in the shopping cart on the EC site. The user DB 143 is a database that stores information on member users who use the EC site. The purchase history DB 144 is a database that stores the purchase history of products purchased by the user.

  The auxiliary storage unit 14 may be an external storage device connected to the server 1. Moreover, the server 1 may be a multi-computer including a plurality of computers, or may be a virtual machine virtually constructed by software.

  Further, in the present embodiment, server 1 is not limited to the above-described configuration, and may include, for example, a reading unit that reads information stored in a portable storage medium, an input unit that receives an operation input, a display unit that displays an image, and the like. ..

  FIG. 3 is an explanatory diagram showing an example of a record layout of the product DB 141, the cart DB 142, the user DB 143, and the purchase history DB 144. The product DB 141 includes a product ID column, a genre column, a price column, and a coupon column. The product ID column stores a product ID for identifying each product (book). The genre string, the price string, and the coupon string each store the genre of the product (book), the selling price, and the coupon information in association with the product ID.

  The cart DB 142 includes a user ID column, a product ID column, a registration date/time column, and a deletion date/time column. The user ID column stores user IDs for identifying each user. The product ID column stores the product ID for identifying the product registered by the user in the cart in association with the user ID. The registration date/time column and the deletion date/time column store the date/time when the user registered the item in the cart and the date/time when the item was deleted from the cart in association with the user ID and the item ID, respectively.

  The user DB 143 includes a user ID column and a contact column. The user ID column stores user IDs for identifying each user. The contact column stores the user's contact information (for example, a mail address) in association with the user ID.

  The purchase history DB 144 includes a user ID column, a purchase date/time column, and a product ID column. The user ID column stores user IDs for identifying each user. The purchase date/time column and the product ID column respectively store the purchase date/time when the user purchased the product and the product ID of the product (electronic book) purchased by the user.

FIG. 4 is an explanatory diagram showing the outline of the present embodiment. The outline of the present embodiment will be described with reference to FIG.
The server 1 provides an EC site that sells electronic books as described above. The user terminal 2 accesses the server 1, displays a product page on which the electronic book is posted, receives an input regarding an application for purchasing the electronic book, and acquires the electronic book from the server 1 so that the electronic book can be browsed.

  In this case, the user terminal 2 temporarily registers (inserts) the electronic book desired by the user as a purchase candidate in the cart (purchase candidate list) according to the operation input by the user before proceeding to the purchase application. When discarding the registered electronic book from the cart, the user terminal 2 deletes the electronic book from the cart according to the operation input by the user.

  In the present embodiment, the server 1 is presumed to be of interest to the user based on the user's behavior history within the EC site, specifically, the history of registration or deletion of the electronic book in the cart. Identify books. For example, the server 1 identifies an electronic book that has been once registered in the cart but deleted from the cart as a book of interest to the user. Alternatively, the server 1 may specify an electronic book registered in the cart and held as it is as a book of interest to the user.

  Note that, in the present embodiment, for the sake of convenience, only EC books are sold at the EC site, but as described above, paper medium books may be sold at the EC site. Along with this, the server 1 may specify a book of interest to the user not only from the history of registering or deleting the electronic book in the cart, but also from the history of registering or deleting the book of the paper medium. That is, the server 1 only needs to be able to identify the book of interest to the user from the action history of registering or deleting the book to be sold in the cart, and the book is not limited to the electronic book.

  The server 1 generates coupon information that can be used at the time of purchasing the specified electronic book and gives it to the user in order to promote the purchase of the specified electronic book. The coupon information is an electronic coupon that reduces the selling price of the electronic book. The server 1 generates coupon information of a book of interest to the user, notifies the user of the coupon information, and prompts the user to purchase an electronic book.

  Specifically, the server 1 generates coupon information in which the price reduction rate of the selling price is changed according to the sales status of the electronic book specified above or the book of the paper medium corresponding to the electronic book. More specifically, the server 1 calculates the price reduction rate based on the inventory information indicating the inventory status of the relevant book at the bookstore and the sales information of the electronic book on the EC site, and generates coupon information.

  For example, the server 1 acquires inventory information of the book from the POS server 3 that manages sales records of bookstores that sell paper medium books. Then, the server 1 subtracts the stock quantity from the purchase quantity (the arrival quantity) of the book to obtain a subtraction value so that the value increases as the stock quantity decreases, and the subtraction value is divided by the purchase quantity. A value representing the degree of sales of the book in question is calculated.

  Further, the server 1 refers to the purchase history of the electronic book of each user stored in the purchase history DB 144, and acquires the sales information of the corresponding book on the EC site. The sales information is, for example, the sales rank of the corresponding book on the EC site. The sales information may be the number of sales, the amount of sales, or the like. The server 1 subtracts the sales rank from a predetermined number (100 in FIG. 4) and divides the sales rank by a predetermined number so that the higher the sales rank is, the larger the value is.

  In addition, although the calculation is performed based on the sales (purchase history) of the electronic book in the above, when the book of the paper medium is sold at the EC site, the calculation may be performed based on the sales of the book of the paper medium. That is, the server 1 only needs to be able to calculate the price reduction rate based on the sales information of the book, and the target book is not limited to the electronic book.

  The server 1 multiplies the values calculated from the inventory information and the sales information by a predetermined constant (20% in FIG. 4) to calculate the price reduction rate. Thereby, the server 1 generates coupon information in which the price reduction rate is changed according to the sales situation of the book.

  The price reduction rate may be set to an upper limit value and a lower limit value, and the price reduction rate may be calculated within the set numerical range.

  Further, for example, the server 1 may generate coupon information by referring to not only inventory information and sales information but also other information. The other information used to generate the coupon information is, for example, the time from the registration of the target electronic book in the user's cart to the deletion thereof. For example, the server 1 determines that the degree of interest of the user is higher as the time from registration to the cart until deletion is longer, and increases the price reduction rate.

  Alternatively, the server 1 may set the price reduction rate to zero and not add the coupon information when the time from the registration to the cart until the deletion is a predetermined short time (for example, 5 minutes) or less. Thereby, the product etc. which the user mistakenly registered in the cart is excluded from the coupon target, and the coupon information can be appropriately added.

  Further, for example, the server 1 makes a table of the minimum profit rates to be secured by the sales of each electronic book and holds (stores) it in advance for each electronic book, and reduces the price reduction rate of the selling price within the limit exceeding the minimum profit rate. You may make it calculate. As a result, for example, while suppressing the price reduction rate for products (e-books) that are just after the start of sales, the price reduction rate is increased for products that have been in the market for a long period of time. Can be flexibly controlled.

  As described above, the server 1 generates coupon information in which the price reduction rate is changed according to the sales situation of books. The server 1 gives the generated coupon information to the user. In this case, the server 1 inquires the publisher before receiving the coupon information to the user to obtain the approval regarding the reduction of the selling price of the electronic book.

  For example, the server 1 generates a notification mail inquiring whether the coupon information can be added and sends it to the publisher terminal 4. An example of the text of the mail is shown in the lower left of FIG. For example, the server 1 notifies the customer excellence of the user to whom the coupon information is to be added, in addition to the applicable book targeted for the coupon, the price reduction rate, the stock status in the store, and the like.

  The customer excellence is data indicating the excellence of the customer (user) who uses the EC site, and is determined according to the purchase history of the electronic book by the user. For example, the server 1 determines the customer excellence by ranking according to the frequency of purchase of the electronic book by the user, the purchase amount, and the like. For example, as shown in FIG. 4, the server 1 makes a determination in three stages of “heavy”, “middle”, and “light”. When the server 1 obtains the approval of the coupon information, the server 1 notifies the customer excellence of the target user and the number of the users, and presents it to the publisher as reference information.

  Note that, as described above, paper medium books may be sold at the EC site. Accordingly, the server 1 may determine the customer excellence not only according to the purchase history of the electronic book, but also according to the purchase history of the paper medium book.

  The publisher terminal 4 accepts an input regarding approval/disapproval from the publisher and returns it to the server 1. When approved by the publisher, the server 1 gives coupon information to the user and notifies the user of the contents of the coupon information.

  FIG. 5 is an explanatory diagram showing an example of the notification screen. FIG. 5 illustrates an example of a coupon information notification screen displayed by the user terminal 2. As shown in FIG. 5, for example, the user terminal 2 displays one or a plurality of electronic books to which coupon information is to be attached, that is, an electronic book deleted by the user from the cart on the notification screen. In addition, the user terminal 2 displays coupon information such as a selling price (list price) before price reduction, a selling price after price reduction, and a price reduction rate corresponding to each electronic book.

  Further, the user terminal 2 also displays not only coupon information such as the selling price and the price reduction rate before and after the price reduction but also inventory information indicating the stock status of the paper medium book at the bookstore, which is referred to when the coupon information is generated. For example, as shown in FIG. 5, the user terminal 2 displays a predetermined icon representing the size of the stock quantity corresponding to the electronic book. In addition to the icon, for example, the stock quantity itself may be displayed as it is. Thereby, the user can not only know the coupon information but also know how difficult it is to obtain the book of the paper medium corresponding to the electronic book, and the convenience can be improved.

  For example, the user terminal 2 accepts an input of an electronic book purchase application by an operation input on the notification screen, and notifies the server 1 of the input. The server 1 makes a predetermined payment related to the purchase of the electronic book by the notification from the user terminal 2, and transmits the data of the electronic book to the user terminal 2 so that the electronic book can be browsed.

  As described above, the book in which the user is interested is specified based on the behavior history of the user within the EC site, particularly the history of registration or deletion of the electronic book in the cart, and coupon information is added. As a result, it is possible to appropriately create an opportunity to purchase an electronic book that the user has considered purchasing or is considering purchasing, and to appropriately sell the electronic book. Further, the price reduction rate can be appropriately determined based on the stock information at the bookstore or the sales information at the EC site, and the sales promotion can be more appropriately performed.

FIG. 6 is a flowchart showing an example of a processing procedure of cart registration processing. Based on FIG. 6, processing contents when the user registers or deletes a product (electronic book) in the cart on the EC site will be described.
The user terminal 2 accesses the server 1 according to the operation input by the user and displays the product page on which the product (electronic book) is posted (step S11). The user terminal 2 performs a process of logging in to the EC site according to the operation input by the user (step S12).

  The user terminal 2 receives an operation input for registering an electronic book in a shopping cart (purchase candidate list) associated with the user ID, and notifies the server 1 (step S13). The server 1 stores the user ID that can be identified by the login in step S12, the product ID of the electronic book registered in step S13, and the registration date and time in the cart DB 142 in association with each other (step S14).

  The user terminal 2 receives an operation input for deleting the electronic book from the shopping cart, and notifies the server 1 (step S15). The server 1 stores the user ID, the product ID of the electronic book, the date and time of deletion, and the like in the cart DB 142 in association with each other (step S16), and ends the series of processes.

FIG. 7 is a flowchart showing an example of the processing procedure of the coupon notification processing. Based on FIG. 7, description will be given of processing contents of giving coupon information to the user.
The server 1 reads from the cart DB 142 the behavior history of the user on the EC site, specifically, the history of registering the electronic book in the cart (purchase candidate list) or deleting the electronic book from the cart (step S31). The server 1 identifies a book that the user is interested in based on the read activity history (step S32).

  The server 1 acquires sales information indicating the sales status of the book specified in step S32 (step S33). For example, the server 1 acquires inventory information indicating the stock status of the paper medium books in the bookstore from the POS server 3 that manages the sales record of the paper medium books in the bookstore. The server 1 also refers to the purchase history DB 144 to acquire sales information of the target electronic book.

  The server 1 generates coupon information that can be used when purchasing an electronic book based on the sales information acquired in step S33 (step S34). For example, the server 1 calculates the price reduction rate of the target electronic book based on the inventory information of the bookstore acquired in step S33 and the sales information on the EC site. In addition to the inventory information and the sales information, for example, the server 1 also displays the time from the registration of the target electronic book in the cart (purchase candidate list) to the deletion, or the minimum profit rate that is predetermined for each electronic book. The price reduction rate may be calculated according to the above, and the coupon information may be generated.

  Further, the server 1 refers to the purchase history DB 144 and determines the customer excellence from the purchase history of the user to whom the coupon information is given (step S35). The customer excellence is data indicating the excellence of the customer who uses the EC site according to the purchase history such as the purchase frequency and purchase amount of the electronic book. The server 1 transmits to the publisher terminal 4 a notification asking the publisher whether or not the coupon information generated in step S34 can be added together with the determined customer excellence (step S36).

  When the notification is received from the server 1, the publisher terminal 4 displays the notification (step S37). For example, the publisher terminal 4 displays coupon information, the number of users who are coupon targets, the stock status of books on paper media corresponding to electronic books, the customer excellence of users who are coupon targets, and the like. Publisher terminal 4 accepts an input as to whether or not to approve the addition of coupon information (step S38). The publisher terminal 4 notifies the server 1 of the approval or disapproval of the input approval (step S39).

  When the notification is received from the publisher terminal 4, the server 1 determines whether or not the provision of coupon information has been approved, according to the content of the notification (step S40). When it is determined that the approval has not been granted (S40: NO), the server 1 ends the series of processes.

  When it is determined that the user is approved (S40: YES), the server 1 notifies the user terminal 2 of the coupon information given to the user and the stock information of the book of the paper medium corresponding to the electronic book which is the coupon target (step). S41). When the notification is received from the server 1, the user terminal 2 displays the notified coupon information and inventory information (step S42). Specifically, the user terminal 2 displays one or a plurality of electronic books that are coupon targets, and, corresponding to each electronic book, a coupon such as a selling price before price reduction, a selling price after price reduction, and a price reduction rate. Information and inventory information indicating the inventory status of the paper medium of the electronic book are displayed. The user terminal 2 ends the series of processes.

  Although it has been described above that coupon information that can be used when an electronic book is purchased is added, the present embodiment is not limited to this. For example, the server 1 provides the user with benefits that can be used after the purchase of the electronic book, such as campaign information that gives many points that can be used on the EC site by purchasing the electronic book, or a prize application right that can be applied by purchasing the electronic book. May be given. As described above, the server 1 only needs to be able to give the user privilege information that can be used at the time of or after the purchase of the electronic book, and the content of the privilege information is not limited to the coupon information.

  Further, in the above description, the history of registration or deletion in the cart is taken as an example of the action history referred to when the user is interested in identifying a book, but the present embodiment is not limited to this, and the electronic history is not limited to this. You may refer the browsing history etc. of the product page which published the book (product).

  Further, in the above, the coupon information is generated from the stock status of books at the bookstore, but the present embodiment is not limited to this. For example, when selling a paper medium book on an EC site, the server 1 may calculate the price reduction rate based on the stock status on the EC site. That is, the inventory information referred to when the coupon information is generated may be data indicating the inventory status of a paper medium book, and is not limited to the inventory information of the bookstore.

  As described above, according to the first embodiment, it is possible to prompt the user to purchase an electronic book that is estimated to be of interest, and to reduce the price according to the electronic book or the sales status of the electronic book. The coupon information (privilege information) that fluctuates can be given. This makes it possible to appropriately promote the sale of the electronic book.

  Further, according to the first embodiment, it is possible to give appropriate coupon information to the user by referring to the stock status of the paper medium book, which has a larger market size than the electronic book.

  Further, according to the first embodiment, by notifying the user of the privilege information given to the user and the stock status of the book of the paper medium corresponding to the electronic book, the purchase of the electronic book can be further promoted. it can.

  Further, according to the first embodiment, by obtaining the approval from the publisher before giving the coupon information, it is possible to properly operate the system.

  Further, according to the first embodiment, by notifying the publisher of the customer excellence of the user, it is possible to provide the publisher with reference information when determining approval or disapproval.

  Further, according to the first embodiment, by using the operation of registering or deleting the book in the cart (purchase candidate list) as the action history, the book of interest to the user can be appropriately specified.

  Further, according to the first embodiment, the coupon information is generated according to the time from the time the book is registered in the cart to the time the book is deleted, so that the content of the coupon information such as the price reduction rate or the coupon information is added. Whether or not to do it can be appropriately determined.

  Further, according to the first embodiment, the minimum profit rate is set for each electronic book, and the selling price is reduced to the extent that the minimum profit rate is exceeded, thereby achieving a balance between the electronic book provider side and the user side. Meanwhile, the selling price can be flexibly controlled for each individual book.

(Embodiment 2)
In the present embodiment, a form will be described in which the content of the coupon information newly proposed to the publisher is determined based on the approval or disapproval accepted in the past from the publisher. In addition, the same reference numerals will be given to the same contents as those in the first embodiment, and the description thereof will be omitted.
In the present embodiment, the server 1 inquires the publisher terminal 4 after generating the coupon information, and accepts the approval/disapproval input from the publisher terminal 4, as in the first embodiment. In the present embodiment, the server 1 stores the input approval/disapproval as an approval history in the auxiliary storage unit 14 in association with the publisher. Then, when the server 1 newly generates coupon information for a book published by the publisher and proposes it to the publisher, the server 1 generates the coupon information according to the stored approval history.

  For example, the server 1 predefines a plurality of price reduction rate calculation patterns (calculation logic) similar to those of the first embodiment, that is, coupon information generation patterns. The server 1 refers to the approval history, specifies the generation pattern used to generate the coupon information that has not been approved by the publisher, and generates the coupon information using a generation pattern different from the specified generation pattern. Thereby, the generation pattern of coupon information is optimized according to the approval history from the publisher, and appropriate coupon information can be proposed to the publisher.

FIG. 8 is a flowchart showing an example of a processing procedure of privilege notification processing according to the second embodiment.
After identifying the book that the user is interested in from the behavior history of the user on the EC site (step S32) and acquiring sales information indicating the sales status of the identified book (step S33), the server 1 executes the following processing. . The server 1 reads from the auxiliary storage unit 14 an approval history indicating whether or not the coupon information received in the past from the publisher of the book specified in step S32 can be approved (step S201). The server 1 generates coupon information based on the approval history read in step S201, in addition to the sales information acquired in step S33 (step S202). For example, the server 1 defines a plurality of price reduction rate calculation patterns, that is, a plurality of coupon information generation patterns, and selects a generation pattern different from the generation pattern used when generating the coupon information that the publisher has not approved in the past. The server 1 uses the selected generation pattern to generate coupon information from sales information. The server 1 moves the process to step S35.

  As described above, according to the second embodiment, the content of the coupon information can be appropriately changed according to the approval history from the publisher, and more appropriate coupon information can be proposed to the publisher.

(Embodiment 3)
FIG. 9 is a functional block diagram showing the operation of the server 1 having the above-described form. When the control unit 11 executes the program P, the server 1 operates as follows.
The identifying unit 91 identifies a book of interest to the user from the user's action history in an online store that sells the book. The acquisition unit 92 acquires sales information indicating the sales status of the book. The generation unit 93 generates privilege information that can be used at the time of or after the purchase of the electronic book corresponding to the book identified by the identification unit 91, based on the sales information. The giving unit 94 gives the privilege information to the user.

  The third embodiment is as described above, and the other points are the same as those in the first and second embodiments, and therefore, corresponding parts will be denoted by the same reference numerals and detailed description thereof will be omitted.

  The embodiments disclosed this time are to be considered as illustrative in all points and not restrictive. The scope of the present invention is shown not by the above meaning but by the scope of the claims, and is intended to include meanings equivalent to the scope of the claims and all modifications within the scope.

1 server (information processing device)
11 control unit 12 main storage unit 13 communication unit 14 auxiliary storage unit P program 141 product DB
142 cart DB
143 user DB
144 Purchase History DB
2 User terminal 3 POS server 4 Publisher terminal

Claims (10)

From the user's action history indicating the registration of the book to the purchase candidate list in the online store that sells the book or the deletion of the book from the purchase candidate list, a specifying unit that specifies the book that the user is interested in,
An acquisition unit that acquires sales information indicating the sales status of the book,
Privilege information available at the time of or after the purchase of the electronic book corresponding to the book identified by the identification unit based on the sales information and the time from the registration of the book to the purchase candidate list until the deletion. A generator that generates
An information processing device, comprising: a granting unit that grants the privilege information to the user. The sales information is inventory information indicating the stock status of the paper medium book,
The information processing apparatus according to claim 1, wherein the generation unit generates the privilege information on the electronic book corresponding to the paper medium book based on the inventory information. The information processing apparatus according to claim 2, further comprising: a notification unit that notifies the user of the privilege information to be given to the user and a stock status of a book of the paper medium. A notification unit for notifying the publisher of the book of the privilege information,
A receiving unit that receives an input from the publisher as to whether to approve the grant of the privilege information,
The information processing apparatus according to claim 1, wherein the granting unit grants the privilege information when an input for approving the grant of the privilege information is accepted. A determination unit that determines the customer excellence of the user based on the purchase history of the book in the online store by the user,
The information processing apparatus according to claim 4, wherein the notification unit notifies the privilege information and the customer excellence of the user to whom the privilege information is given. A storage unit for storing an approval history indicating approval/disapproval of approval accepted in the past from the publisher;
The information processing apparatus according to claim 4 or 5, wherein the generation unit generates the privilege information based on the approval history. A second storage unit that stores, for each of the electronic books, a minimum profit rate to be secured by selling the electronic books;
The generating unit, an information processing apparatus according to any one of claims 1 to 6, characterized in that generating the bonus information for reductions selling price of the electronic book to the extent of more than the minimum margin. From the user's action history indicating the registration of the book in the purchase candidate list in the online store that sells the book, or the deletion of the book from the purchase candidate list , identify the book that the user is interested in,
Obtaining sales information indicating the sales status of the book,
Based on the sales information and the time from the registration of the book in the purchase candidate list to the deletion, the privilege information that can be used at the time of or after the purchase of the electronic book corresponding to the specified book is generated. ,
An information processing method comprising causing a computer to execute a process of giving the privilege information to the user. From the user's action history indicating the registration of the book in the purchase candidate list in the online store that sells the book, or the deletion of the book from the purchase candidate list, the book in which the user is interested is specified,
Obtaining sales information indicating the sales status of the book,
Based on the sales information and the time from the registration of the book in the purchase candidate list to the deletion, the privilege information that can be used at or after the purchase of the electronic book corresponding to the specified book is generated. ,
A program for causing a computer to execute a process of giving the privilege information to the user. Display the page of an online store that sells books on the display,
Registering the book published on the page in the purchase candidate list or accepting an operation input to delete from the purchase candidate list,
It is privilege information that can be used at the time of or after the purchase of an electronic book corresponding to the book deleted from the purchase candidate list or registered in the purchase candidate list, and after registering the book in the purchase candidate list. Receiving a notification including the privilege information according to the time until deletion and inventory information indicating the inventory status of the book on a paper medium,
A program for causing a computer to execute a process of displaying the privilege information and the inventory information on the display unit corresponding to the electronic book.

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