JP6566645B2 - Advertisement distribution device - Google Patents

Description

  The present invention relates to an advertisement distribution device.

  Conventionally, a system for providing information from a store to a user of a portable terminal is known. For example, Patent Literature 1 describes the following system including a store wireless LAN access point and a portable terminal. First, the portable terminal stores in advance a set of a store name of an information provider, an ID included in a beacon from an access point, and a store information URL. Then, within the wireless communication range of the access point, the mobile terminal displays the store name corresponding to the ID included in the beacon from the access point, or accesses the store information URL corresponding to the ID according to the user's instruction. Or As a result, information can be easily provided to the user using a wireless LAN.

JP 2008-219550 A

  However, in the system described in Patent Document 1, store information is only displayed when the mobile terminal is located within the wireless communication range of the access point. Therefore, it has been desired to provide advertisements to users more appropriately.

  The present invention has been made to solve such problems, and a main object thereof is to provide an advertisement appropriately in accordance with the behavior of the user.

  The present invention employs the following means in order to achieve the main object described above.

The first advertisement distribution apparatus according to the present invention includes:
A beacon device that transmits a beacon signal, and a user terminal that can receive the beacon signal, an advertisement distribution device used in an advertisement system,
Receiving means for receiving position information about the position of the user terminal based on the beacon signal from the user terminal;
Advertisement information storage means capable of storing advertisement correspondence information in which advertisement provision conditions are associated with advertisement-related information including at least one of advertisements or information necessary for acquisition of advertisements;
An advertisement transmitting means for transmitting the advertisement-related information corresponding to the advertisement providing condition to the user terminal when it is determined that the user terminal satisfies the advertisement providing condition based on the received position information;
With
The advertisement providing condition is at least a condition that the user terminal has come out of a predetermined determination area determined based on a positional relationship with the beacon device.
Is.

  The first advertisement distribution device receives position information regarding the position of the user terminal based on the beacon signal from the beacon device from the user terminal. Then, when it is determined that the advertisement providing condition is satisfied based on the received position information and at least the condition that the user terminal has come out of the predetermined determination area determined based on the positional relationship with the beacon device, the advertisement Send advertisement-related information corresponding to the provision conditions to the user terminal. As described above, since the advertisement-related information is transmitted based on the fact that the user terminal has moved from the determination area to the outside of the determination area, the advertisement can be appropriately provided according to the behavior of the user.

The second advertisement distribution apparatus of the present invention is:
A beacon device that transmits a beacon signal, and a user terminal that can receive the beacon signal, an advertisement distribution device used in an advertisement system,
Receiving means for receiving position information about the position of the user terminal based on the beacon signal from the user terminal;
Advertisement information storage means capable of storing advertisement correspondence information in which advertisement provision conditions are associated with advertisement-related information including at least one of advertisements or information necessary for acquisition of advertisements;
An advertisement transmitting means for transmitting the advertisement-related information corresponding to the advertisement providing condition to the user terminal when it is determined that the user terminal satisfies the advertisement providing condition based on the received position information;
With
The advertisement providing condition is at least a condition that the user terminal is located within a predetermined determination area determined based on a positional relationship with the beacon device at a predetermined determination time.
Is.

  The second advertisement distribution device receives position information related to the position of the user terminal based on the beacon signal from the beacon device from the user terminal. Then, based on the received position information, it is determined that an advertisement providing condition that satisfies at least the condition that the user terminal is located in a predetermined determination area determined based on the positional relationship with the beacon device at a predetermined determination time is satisfied. In this case, advertisement related information corresponding to the advertisement provision condition is transmitted to the user terminal. As described above, since the advertisement-related information is transmitted based on the determination using the determination time and the determination region, it is possible to appropriately provide the advertisement according to the behavior of the user.

The third advertisement distribution apparatus of the present invention
An advertisement distribution device used in an advertisement system comprising a plurality of beacon devices that transmit beacon signals and a user terminal that can receive the beacon signals,
Receiving means for receiving position information about the position of the user terminal based on the beacon signal from the user terminal;
Advertisement information storage means capable of storing advertisement correspondence information in which advertisement provision conditions are associated with advertisement-related information including at least one of advertisements or information necessary for acquisition of advertisements;
An advertisement transmitting means for transmitting the advertisement-related information corresponding to the advertisement providing condition to the user terminal when it is determined that the user terminal satisfies the advertisement providing condition based on the received position information;
With
The advertisement providing condition is that the user terminal has passed a predetermined movement route determined by a plurality of determination areas determined based on a positional relationship with the plurality of beacon devices and an order of positions in the plurality of determination areas. At least as a condition,
Is.

  The third advertisement distribution device receives position information related to the position of the user terminal based on the beacon signal from the beacon device from the user terminal. Then, based on the received position information, the user terminal has passed a predetermined movement path determined by a plurality of determination areas determined based on a positional relationship with the plurality of beacon devices and an order of positions in the plurality of determination areas. When it is determined that the advertisement providing condition satisfying at least the condition is satisfied, the advertisement related information corresponding to the advertisement providing condition is transmitted to the user terminal. As described above, since the advertisement-related information is transmitted based on the determination on the moving route of the user terminal, the advertisement can be appropriately provided according to the behavior of the user.

  In the third advertisement distribution device, the advertisement information storage means includes a plurality of determination areas including at least one receivable determination area related to a place where the product can be received, and an order of positions in the plurality of determination areas The first advertisement providing condition that is at least a condition that the user terminal has passed the first movement route determined by the above and the first advertisement related information related to the receivable product are associated with each other, and the receivable determination area The user terminal has passed through a second movement route determined by a plurality of determination regions including at least one of them and an order in which the plurality of determination regions are located in the plurality of determination regions, and at least some of the routes differ from the first movement route A second advertisement providing condition at least as a condition, and a product that can be received and is easier to carry than an advertisement acquired based on the first advertisement related information. A second advertisement-related information relating to tell, may be are associated. This way, the user ’s device sends advertisement-related information for ads for products with different portability based on which of the multiple travel routes that go through the location where the product can be received. An advertisement can be provided appropriately according to the behavior of the.

A fourth advertisement distribution apparatus according to the present invention includes:
A beacon device for transmitting a beacon signal, a user terminal capable of receiving the beacon signal, and a stocker having a plurality of delivery boxes used for delivery of goods, an advertisement distribution device used in an advertising system,
Receiving means for receiving position information on the position of the user terminal based on the beacon signal and user identification information from the user terminal;
Management information storage means capable of storing management information in which the user identification information and usage information on the usage status of the stocker by the user are associated;
Advertisement information storage means capable of storing advertisement correspondence information in which advertisement provision conditions are associated with advertisement-related information including at least one of advertisements or information necessary for acquisition of advertisements;
Advertisement transmitting means for transmitting the advertisement-related information corresponding to the advertisement providing condition to the user terminal when it is determined that the user terminal satisfies the advertisement providing condition based on the received position information and user identification information When,
With
The advertisement providing condition is that the user terminal satisfies a predetermined position condition based on the received position information, and the use information corresponding to the received user identification information satisfies a predetermined use condition. At least as a condition,
Is.

  The fourth advertisement distribution device receives position information related to the position of the user terminal based on the beacon signal from the beacon device and user identification information from the user terminal. The advertisement is based on at least a condition that the user terminal satisfies a predetermined position condition based on the received position information and that the use information corresponding to the received user identification information satisfies the predetermined use condition. When it is determined that the provision condition is satisfied, advertisement-related information corresponding to the advertisement provision condition is transmitted to the user terminal. As described above, since the advertisement-related information is transmitted based on the determination using the position of the user and the usage status of the stocker, the advertisement can be appropriately provided according to the behavior of the user including the usage status of the stocker.

The fifth advertisement distribution apparatus of the present invention is
A beacon device that transmits a beacon signal, and a user terminal that can receive the beacon signal, an advertisement distribution device used in an advertisement system,
Receiving means for receiving position information about the position of the user terminal based on the beacon signal from the user terminal;
Advertisement information storage means capable of storing advertisement correspondence information in which advertisement provision conditions are associated with advertisement-related information including at least one of advertisements or information necessary for acquisition of advertisements;
An advertisement transmitting means for transmitting the advertisement-related information corresponding to the advertisement providing condition to the user terminal when it is determined that the user terminal satisfies the advertisement providing condition based on the received position information;
With
In the advertisement information storage means, a first advertisement providing condition determined based on the position information is associated with predetermined first advertisement related information, and the first advertisement providing condition determined based on the position information is determined. The second advertisement provision condition that can be established when the condition is not satisfied, and the second advertisement related information related to the advertisement having a larger amount of information than the advertisement acquired based on the first advertisement related information.
Is.

  The fifth advertisement distribution device receives position information related to the position of the user terminal based on the beacon signal from the beacon device from the user terminal. And when it determines with satisfy | filling 1st advertisement provision conditions based on the received positional information, 1st advertisement related information is transmitted to a user terminal. In addition, when it is determined that the second advertisement providing condition that can be established when the first advertisement providing condition is not satisfied, the second advertisement related to the advertisement having a larger amount of information than the advertisement acquired based on the first advertisement related information. Send related information to the user terminal. In this way, advertisement-related information for advertisements with different amounts of information is sent depending on which of the different advertisement provision conditions determined based on location information is satisfied, so that advertisements are appropriately provided according to user behavior can do.

A sixth advertisement distribution apparatus according to the present invention includes:
A beacon device that transmits a beacon signal, and a user terminal that can receive the beacon signal, an advertisement distribution device used in an advertisement system,
Receiving means for receiving position information about the position of the user terminal based on the beacon signal from the user terminal;
Advertisement information storage means capable of storing advertisement correspondence information in which advertisement provision conditions are associated with advertisement-related information including at least one of advertisements or information necessary for acquisition of advertisements;
An advertisement transmitting means for transmitting the advertisement-related information corresponding to the advertisement providing condition to the user terminal when it is determined that the user terminal satisfies the advertisement providing condition based on the received position information;
With
In the advertisement information storage means, a first advertisement providing condition determined based on the position information is associated with predetermined first advertisement related information, and the first advertisement providing condition determined based on the position information is determined. The second advertisement providing condition that can be established when the condition is not satisfied and the second advertisement related information related to the advertisement later than the advertisement acquired based on the first advertisement related information are associated with each other,
Is.

  The sixth advertisement distribution device receives position information related to the position of the user terminal based on the beacon signal from the beacon device from the user terminal. And when it determines with satisfy | filling 1st advertisement provision conditions based on the received positional information, 1st advertisement related information is transmitted to a user terminal. In addition, when it is determined that the second advertisement providing condition that can be established when the first advertisement providing condition is not satisfied, the second advertisement related to the advertisement that is later than the advertisement acquired based on the first advertisement related information. Send advertising-related information to user devices. In this way, advertisement related information of advertisements with different timings is transmitted depending on which of the plurality of different advertisement provision conditions determined based on location information is satisfied, so that advertisements are appropriately provided according to user behavior be able to.

  In any one of the first to sixth advertisement delivery devices of the present invention, the beacon signal transmitted by the beacon device is used for processing related to delivery of goods in a stocker having a plurality of delivery boxes, The advertisement related information may be information related to an advertisement of a seller who delivers the product using the stocker. In this way, based on the reception of the beacon signal from the beacon device, the advertisement of the seller who uses the stocker related to the beacon device is provided to the user. Therefore, it is possible to provide an advertisement with more appropriate content according to the user's behavior.

  In addition, in each of the first to sixth advertisement distribution apparatuses of the present invention, various aspects and configurations of the above-described other advertisement distribution apparatuses of the present invention may be added.

1 is a schematic explanatory diagram of a configuration of a stocker system 1. FIG. Explanatory drawing of the information memorize | stored in the memory | storage part 63 of the parent apparatus 61. FIG. The flowchart showing an example of an advertisement alerting | reporting routine. The flowchart showing an example of an advertisement provision routine.

  Next, embodiments of the present invention will be described with reference to the drawings. FIG. 1 is a schematic explanatory diagram of a configuration of a stocker system 1 according to an embodiment of the present invention. FIG. 2 is an explanatory diagram of information stored in the storage unit 63 of the parent device 61. The stocker system 1 includes the advertisement system of the present invention. The supplier system 5, the portable terminal 21 of the recipient 20, a plurality of beacon devices 30, a plurality of stockers 40, a parent device 61, and a plurality of devices And a stocker management device 60 having a child device 70. The store PC 12, the mobile terminal 21, the parent device 61, and the plurality of child devices 70 of the supplier side system 5 are connected to a network 2 such as the Internet.

  The supplier-side system 5 is a system that sells the product 17 to the recipient 20. For example, a store 10 such as a supermarket, a store PC 12 that is a computer arranged in the store 10 and manages the supplier-side system 5, and the store 10. Internet supermarket website 15 operated by The website 15 can be accessed from, for example, the store PC 12 or the mobile terminal 21 via the network 2.

  The portable terminal 21 is a device possessed by the recipient 20 who orders and receives the product 17 and is configured as a portable computer such as a smartphone. The portable terminal 21 includes a terminal control unit 22, a storage unit 23, a communication unit 24, and a display operation unit 25. The terminal control unit 22 is configured by a CPU, a RAM, and the like, and controls the entire apparatus. The storage unit 23 stores various application programs such as a processing program 26 and various data such as a member ID 27. The processing program 26 is a program for causing the mobile terminal 21 to execute an advertisement notification routine described later. The member ID 27 is information issued in advance from the supplier side system 5 and capable of identifying the recipient 20. The communication unit 24 is connected to the network 2 wirelessly via a transmission / reception facility such as a base station (not shown), and performs bidirectional communication with other devices. The display operation unit 25 includes a touch panel and operation buttons, and displays various information to the recipient 20 and inputs various operations from the recipient 20.

  The plurality of beacon devices 30 are devices that periodically and periodically transmit a beacon signal including a beacon ID using a short-range wireless communication standard such as BLE (Bluetooth Low Energy) (Bluetooth is a registered trademark). . In the present embodiment, the stocker system 1 includes four beacon devices 30 (first to fourth beacon devices 31 to 34). Beacon ID is information which can identify the 1st-4th beacon devices 31-34, and beacon ID which mutually differs is contained in the beacon signal which the 1st-4th beacon devices 31-34 transmit. The first to fourth beacon devices 31 to 34 are arranged corresponding to the plurality of stockers 40 (first to third stockers 41 to 43). Specifically, the first and fourth beacon devices 31 and 34 are disposed in the office 35 of the recipient 20 where the first stocker 41 is disposed. The second and third beacon devices 32 and 33 are arranged in the vicinity of the corresponding second and third stockers 42 and 43 (for example, within several meters).

  The plurality of stockers 40 are used to deliver the product 17 delivered from the supplier-side system 5 to the recipient 20. In the present embodiment, the stocker system 1 includes three stockers 40 (first to third stockers 41 to 43). Each of the plurality of stockers 40 includes a plurality of (for example, 30) delivery boxes 45 that can be locked, a display operation unit 54, and readers 55 and 56. Each of the delivery boxes 45 has an internal space in which articles such as the goods 17 can be stored. The front door 46, a lock mechanism 47 that locks and unlocks the doors 46, and the articles in the delivery box 45. An article sensor 48 for detecting the presence / absence of a door and an opening / closing sensor 49 for detecting opening / closing of the door 46. The display operation unit 54 includes a touch panel arranged on the front surface of the stocker 40, displays various information to the deliverer 19 and the recipient 20 of the product 17, and various operations from the deliverer 19 and the recipient 20. Input. The reader 55 is a QR code reader that reads a QR code (registered trademark) used by the recipient 20 to unlock the delivery box 45, and is arranged near the display operation unit 54 on the front surface of the stocker 40. The reader 56 is a hand-held bar code reader that reads the bar code 18 attached to the product 17 delivered from the store 10. The stocker 40 can be used by a large number of recipients 20 and can be arranged in various places such as an office, a convenience store, a factory, a station, a school, and an apartment. In the present embodiment, the first stocker 41 is arranged in a building of the office 35 where the recipient 20 works. The second stocker 42 is disposed along a main street away from the route of public transportation such as a railroad, and the third stocker 43 is disposed within a public transportation station.

  The stocker management device 60 is a device that manages a plurality of stockers 40 and provides advertisements to the recipient 20 via the mobile terminal 21, and includes a parent device 61 and a plurality of child devices 70. It is configured as. The parent device 61 is configured as a server for the plurality of child devices 70, and includes a parent control unit 62, a storage unit 63, and a communication unit 64. The parent control unit 62 includes a CPU, a ROM, a RAM, and the like, and controls the entire apparatus. The storage unit 63 stores various data such as various application programs such as processing programs, management information 65 of the stocker 40, advertisement correspondence information 69 regarding advertisements to be provided, and position history information 90 regarding the position of the mobile terminal 21. The communication unit 64 is connected to the network 2 and performs bidirectional communication with other devices.

  Information stored in the storage unit 63 will be described with reference to FIG. The management information 65 includes a delivery storage correspondence table 67 and an article presence / absence table 68. The delivery storage correspondence table 67 identifies a plurality of stockers 40, a delivery storage number that can identify which delivery store 45 in the stocker 40, a member ID, and an order of the product 17 to the supplier side system 5. This is a table in which a slip ID for unlocking and an unlock code for unlocking the delivery box 45 are associated with each other. The article presence / absence table 68 is a table in which a plurality of stockers 40, delivery warehouse numbers, and article presence / absence indicating the presence / absence of articles in the delivery warehouse 45 are associated with each other. Note that the presence / absence of an article in the delivery box 45 is information based on detection of the presence / absence of an article by the article sensor 48, and is information acquired by the parent device 61 from the child device 70. The management information 65 includes such an inbound delivery correspondence table 67 and an article presence / absence table 68, so that the membership ID of the recipient 20 and usage information on the usage status of the stocker 40 by the recipient 20 (stocker 40 information, delivery) Information such as a warehouse number, a slip ID, and the presence / absence of an article). Although not shown, the management information 65 includes a member information table in which member IDs of a plurality of recipients 20 are associated with mail addresses of a plurality of recipients 20.

  The advertisement correspondence information 69 is a table in which a plurality of advertisement provision conditions are associated with advertisement-related information. In the present embodiment, conditions A to H are stored as advertisement providing conditions, and advertisements a to h are associated with each as advertisement related information. Conditions A to H include one or more of a position condition, a time condition, and a use condition. The position condition is a condition related to the position of the mobile terminal 21. The time condition is a condition related to a time and a time zone when the advertisement should be provided. The usage conditions are conditions relating to the usage status of the stocker 40 by the recipient 20. Note that “-” in the advertisement correspondence information 69 in FIG. 2 means that the corresponding condition is not set. Further, the determination areas X to Z included in the definition of the position condition are areas determined based on the positional relationship between the mobile terminal 21 and the plurality of beacon devices 30. More specifically, the determination areas X to Z are defined as areas where it can be determined whether the mobile terminal 21 is located inside or outside the determination area based on reception of the beacon signal by the mobile terminal 21. In the present embodiment, the determination area X is defined as an area in which at least one beacon signal of the first and fourth beacon devices 31 and 34 can be received. The determination areas Y and Z are defined as areas where the beacon signals of the second and third beacon devices 32 and 33 can be received, respectively. In the present embodiment, the determination area X is determined such that the determination area X moves out of the office 35. That is, while the mobile terminal 21 is in the office 35, it can receive the beacon signal of any of the first and fourth beacon devices 31 and 34, and when the mobile terminal 21 goes out of the entrance of the office 35, the first The positions of the first and fourth beacon devices 31 and 34 are adjusted so that the beacon signal cannot be received apart from any of the fourth beacon devices 31 and 34. The positions of the second and third beacon devices 32 and 33 are adjusted so that the determination areas Y and Z include the second and third stockers 42 and 43, respectively. As described above, the determination areas X to Z are set so as to be areas (also referred to as receivable determination areas) related to the place where the product 17 can be received (the place where the stocker 40 is installed). . The advertisements a to h are information related to advertisements of sellers (shops 10) that deliver the products 17 using the stocker 40. Each of the advertisements a to h includes advertisements of one or more products 17, and is data of advertisements of various products 17 including, for example, characters, photos, URLs of websites 15 for purchasing the products 17, and the like. .

  The conditions A to H will be specifically described below. Condition A is a condition that is satisfied when the position condition that the mobile terminal 21 has entered the determination area X is satisfied, and Condition B is that that the position condition that the mobile terminal 21 has exited from the determination area X is satisfied It is a condition that holds. The condition A is associated with an advertisement a that is an advertisement for today's bargain product, and the condition B is associated with an advertisement b that is an advertisement for bargain product on or after the next day. The condition C is a condition that is satisfied when the mobile terminal 21 satisfies the position condition that the mobile terminal 21 is located in the determination region X and the time condition that the time is the determination time T (10:00 to 11:00). is there. Condition D is a condition that is satisfied when the same position condition as condition C is satisfied and the time condition that the time is the determination time U (16:00 to 17:00) is satisfied. The condition C is associated with a simple advertisement c composed of minimum information such as a photograph, the name and price of the product 17, and the condition D is a detail in which information such as the description of the product 17 is further added to the advertisement c. The advertisement d is associated. Condition E is a condition that is satisfied when the mobile terminal 21 satisfies the position condition that the mobile terminal 21 has passed the travel route L. Condition F satisfies the position condition that the mobile terminal 21 has passed the travel route M. It is a condition that sometimes holds. Here, the movement paths L and M are movement paths determined by the plurality of determination areas X to Z and the order of being located in the plurality of determination areas X to Z. In the present embodiment, the movement route L is a route indicating that the mobile terminal 21 is located in the order of the determination region Y → the determination region X, and the movement route M is the mobile terminal in the order of the determination region Z → the determination region X. A route indicating that 21 is located. The movement paths L and M both include a common receivable determination area (determination area X). The condition E is associated with an advertisement e that is an advertisement of a relatively heavy product 17, and the condition F is associated with an advertisement f that is an advertisement of a lighter product 17 than the advertisement e. The condition G is a condition that is satisfied when the mobile terminal 21 satisfies the position condition that the mobile terminal 21 is located in the determination area X and the use condition that the recipient 20 has not ordered the product 17. The condition H is a condition that is satisfied when the same position condition as the condition G is satisfied and the use condition that the recipient 20 has already ordered the product 17 is satisfied. The condition G is associated with an advertisement g which is an advertisement for today's bargain product, and the condition H is associated with an advertisement h which is an advertisement for bargain products on and after the next day.

  The advertisements a and b are advertisements related to the same type of product 17 (for example, foods), and the advertisements g and h are also related to the same type of product 17. Further, the store PC 12 of the supplier-side system 5 manages data related to the advertisement, and transmits the changed information to the parent device 61 periodically or whenever the contents of the advertisements a to h are changed. Therefore, the contents of the advertisements a to h stored in the storage unit 63 of the parent device 61 are always updated to the latest state.

  The position history information 90 is a table used when determining success / failure of the advertisement provision condition, and is information regarding the history of the positions of the mobile terminals 21 of a plurality of recipients 20. In the location history information 90, the member ID of each recipient 20, the location information received by the parent device 61 from the portable terminal 21 of the recipient 20, and the reception date and time are associated with each other.

  The plurality of child devices 70 are configured as clients for the parent device 61. In this embodiment, the stocker management device 60 includes three slave devices 70 (first to third slave devices 71 to 73). The first slave device 71 is a device that manages the first stocker 41, and is arranged in one box-like room similar to the delivery box 45 in the first stocker 41. The first child device 71 includes a child control unit 82, a storage unit 83, and a communication unit 84. The child control unit 82 includes a CPU, a ROM, a RAM, and the like, and controls the entire apparatus. The storage unit 83 stores various data such as various application programs such as processing programs and management information 85 of the first stocker 41. The communication unit 84 is connected to the network 2 and performs bidirectional communication with other devices. The first slave device 71 outputs a display signal to the display operation unit 54 of the first stocker 41 to display information on the display operation unit 54, or inputs an operation signal from the display operation unit 54 of the first stocker 41. The QR code or the barcode 18 information read by the readers 55 and 56 of the first stocker 41 is input. Further, the first slave device 71 outputs a control signal to the lock mechanism 47 of the first stocker 41 to control locking and unlocking of the delivery box 45, and from the article sensor 48 and the opening / closing sensor 49 of the first stocker 41. Or the presence / absence of an article in the delivery box 45 or the opening / closing of the door 46 is detected. The second slave device 72 and the third slave device 73 are devices for managing the second stocker 42 and the third stocker 43, respectively, and the delivery of the second stocker 42 and the third stocker 43 is the same as the first slave device 71. It is arranged in a box-like room similar to the warehouse 45. Although illustration is omitted, the second child device 72 and the third child device 73 are similar to the first child device 71, the child control unit 82, the storage unit 83 that stores the management information 85 and the like, the communication unit 84, It has.

  The management information 85 stored in the storage unit 83 of the first slave device 71 does not include the information of the stocker 40 other than the first stocker 41 managed by the first slave device 71. A table similar to the table 68 is included. Specifically, the management information 85 includes a delivery storage correspondence table in which a delivery storage number, a member ID, a slip ID, and an unlock code that can identify the delivery storage 45 of the first stocker 41 are associated, and the first stocker 41. For each of the delivery boxes 45, an article presence / absence table in which a delivery number and an article presence / absence in the delivery box 45 are associated with each other is included. Similarly, the management information 85 stored in the storage unit 83 of the second slave device 72 and the third slave device 73 includes a delivery storage correspondence table and an article presence / absence table related to the second stocker 42 and the third stocker 43 managed by itself. It is out. When a change occurs in the information in the delivery storage correspondence table 67 of the management information 65, the parent device 61 transmits the changed information to the child device 70 that manages the corresponding stocker 40. Similarly, the child device 70 transmits the changed information to the parent device 61 when there is a change in the information in the delivery storage correspondence table and the article presence / absence table in the management information 85. For this reason, the management information 65 of the parent device 61 and the management information 85 of the plurality of child devices 70 are synchronized.

  Next, the operation of the stocker system 1 configured as described above will be described. First, an outline of the operation of the stocker system 1 from the order of the product 17 by the recipient 20 to the receipt of the product 17 will be described. First, the recipient 20 accesses the website 15 by operating the portable terminal 21 and inputs the desired product 17, his / her member ID, the stocker 40 desired to receive, etc., and places an order for the product 17. When an order is placed, the store PC 12 acquires the input information, and manages the order information by attaching a slip ID for managing the order. Further, the store PC 12 transmits the member ID, the slip ID, and the information of the stocker 40 desired to receive among the order information to the parent device 61. When the parent control unit 62 inputs such information, the parent store 62 examines a delivery store in which the delivery store number is not stored in the delivery store correspondence table 67, that is, a delivery store 45 that is not scheduled to be used, and a delivery destination stocker 40 and delivery store 45. Allocation (determination of stocker 40 and delivery warehouse 45 to be used). The delivery destination delivery storage 45 is basically determined from the delivery storage 45 provided in the stocker 40 desired to receive. Further, the parent control unit 62 determines an unlocking code for the delivery box 45. Then, the parent control unit 62 associates the member ID, the slip ID, the determined stocker 40 and the delivery storage number of the delivery storage 45, and the unlock code, and adds them to the delivery storage correspondence table 67. On the other hand, the store clerk of the store 10 arranges the product 17 and instructs the delivery person 19 to deliver the product 17 based on the ordering information stored in the store PC 12. Note that a barcode 18 indicating a slip ID is attached to the product 17. The delivery person 19 delivers the product 17 to the stocker 40 instructed to deliver. When the delivery person 19 arrives at the stocker 40, the delivery person 19 causes the reader 56 to read the barcode 18 attached to the product 17. The child control unit 82 checks the delivery warehouse number corresponding to the slip ID represented by the barcode 18 input in the delivery warehouse correspondence table of the management information 85, and unlocks the delivery warehouse 45 specified by the delivery warehouse number. The deliverer 19 delivers the product 17 into the unlocked delivery box 45, closes the door 46, and operates the display operation unit 54 to input that the delivery is completed. When the delivery completion is input, the child control unit 82 controls the lock mechanism 47 to lock the delivery storage 45. In addition, the child control unit 82 detects the presence or absence of an article in the management information 85 by detecting that the delivery box 45 to which the merchandise 17 is newly delivered has been changed from no article to having an article based on the detection signal of the article sensor 48. While updating the table, the change contents are transmitted to the parent device 61. The parent control unit 62 updates the article presence / absence table 68 of the management information 65 based on the change contents input from the child device 70. The parent control unit 62 also includes a delivery completion email in which the email address of the member ID corresponding to the delivery box 45 that has been changed to the presence of an article includes the delivered stocker 40 information, the QR code representing the unlock code, and the like. Send. The recipient 20 that has received the delivery completion mail at the mobile terminal 21 goes to the delivered stocker 40 to receive the product 17 and causes the reader 55 to read the QR code on the display screen of the display operation unit 25. The child control unit 82 checks the delivery storage number corresponding to the unlocking code represented by the QR code input in the delivery storage correspondence table of the management information 85, and unlocks the delivery storage 45 specified by the delivery storage number. Further, when the child control unit 82 detects the receipt and closing of the product 17 based on the detection signals of the article sensor 48 and the opening / closing sensor 49, the child control unit 82 locks the delivery box 45 and updates the article presence / absence table in the management information 85, The delivery correspondence table is updated (for example, deletion of information related to the delivery warehouse 45 that has been received). These updates are also reflected in the management information 65 of the parent device 61. In this stocker system 1, the recipient 20 can place an order, for example, before going to work or while in the office 35, and can receive the product 17 by the first stocker 41 when leaving the office 35 and go to receive the product 17. Save time and effort. Alternatively, if the second stocker 42 or the third stocker 43 is on the commuting route of the recipient 20, the recipient 20 can receive the product 17 during the commute.

  Next, the operation of the stocker system 1 relating to the process of providing the recipient 20 with the advertisement of the product 17 will be described. First, the operation of the mobile terminal 21 will be described. FIG. 3 is a flowchart illustrating an example of an advertisement notification routine executed by the terminal control unit 22 of the mobile terminal 21. This routine is stored in the storage unit 23 as the processing program 26, and is started when the power of the portable terminal 21 is turned on. When this routine is started, the terminal control unit 22 first determines whether or not any of the beacon signals of the plurality of beacon devices 30 has been received (step S100). When receiving the beacon signal, the terminal control unit 22 transmits the member ID 27 stored in the storage unit 23 and the beacon ID included in the received beacon signal as position information to the parent device 61 of the stocker management device 60. (Step S110). When receiving a plurality of beacon signals, for example, when receiving beacon signals from the first and fourth beacon devices 31 and 34, the terminal control unit 22 transmits a member ID and a plurality of beacon IDs. May be. When the beacon signal is not received in step S100 or after step S110, the terminal control unit 22 determines whether or not the advertisement related information is received from the stocker management device 60 (step S120). When receiving the advertisement-related information, the terminal control unit 22 notifies the recipient 20 of the advertisement included in the advertisement-related information (step S130). For example, the terminal control unit 22 displays photos, characters, URLs, and the like included in the advertisement-related information on the display operation unit 25. When the advertisement-related information is not received in step S120 or after the advertisement is notified in step S130, the terminal control unit 22 executes the processes after step S100.

  Next, the operation of the stocker management device 60 will be described. FIG. 4 is a flowchart illustrating an example of an advertisement providing routine executed by the parent control unit 62 of the parent device 61. This routine is stored in the storage unit 63 and is started when the power of the parent device 61 is turned on. When this routine is started, the parent control unit 62 first determines whether or not the beacon ID and the member ID as the position information transmitted in step S110 described above from the mobile terminal 21 have been received (step S200). When receiving the position information or the like, the parent control unit 62 stores (adds) the received member ID and position information in association with the received date and time in the position history information 90 (step S210). When the position information or the like is not received in step S200 or after step S210, the parent control unit 62 selects any one of the information stored in the storage unit 63 as the advertisement correspondence information 69 based on the information of the position history information 90. It is determined whether or not there is a mobile terminal 21 (recipient 20) that satisfies the advertisement provision conditions (conditions A to H) (step S220). When there is a mobile terminal 21 that satisfies the advertisement provision condition, the parent control unit 62 displays advertisement-related information associated with the advertisement provision condition 69 in the advertisement correspondence information 69 for the mobile terminal 21 that satisfies the advertisement provision condition. Transmit (step S230). When the parent control unit 62 transmits the advertisement provision condition, as described above, the terminal control unit 22 determines that the advertisement-related information has been received in step S120, and notifies the recipient 20 of the advertisement. When there is no mobile terminal 21 that satisfies the advertisement providing conditions in step S220, or after the advertisement-related information is transmitted in step S230, the parent control unit 62 executes the processes after step S200.

  Here, the determination as to whether or not the advertisement providing condition in step S220 is satisfied will be described in detail. The parent control unit 62 determines the success or failure of the position condition and the time condition among the advertisement providing conditions based on the position history information 90, and determines the success or failure of the use condition based on the management information 65. For example, when the parent control unit 62 does not receive any beacon IDs of the first and fourth beacon devices 31 and 34 from the mobile terminal 21, a margin is added to the beacon signal transmission cycle of the beacon device 30 for a predetermined time. If it continues for more than (time), it is determined that the mobile terminal 21 is located outside the determination region X. Then, if any one of the first and fourth beacon devices 31 and 34 is received from the portable terminal 21 thereafter, it is determined that the portable terminal 21 has entered the determination region X, and the condition A is satisfied. Is determined. Similarly, after receiving the beacon ID of any of the first and fourth beacon devices 31 and 34 from the mobile terminal 21 (= the mobile terminal 21 is located in the determination region X), the parent control unit 62 When a state where none of the beacon IDs of the first and fourth beacon devices 31 and 34 is received continues for a predetermined time, it is determined that the condition B is satisfied. The parent control unit 62 can similarly determine the position conditions of the conditions E and F (movement paths L and M) and the position conditions of the conditions G and H based on the position history information 90. For the conditions C and D, the parent control unit 62 satisfies the time condition when the mobile terminal 21 satisfies the position condition, and the time when the position condition is satisfied based on the reception date and time stored in the position history information 90 is satisfied. Is determined, it is determined that it has been established. Further, the parent control unit 62 checks which member ID is associated with the delivery receipt correspondence table 67. Then, the parent control unit 62 determines that the recipient 20 of the mobile terminal 21 corresponding to the member ID that is not associated has not ordered the product 17 and satisfies the usage condition of the condition G. Further, when there is a member ID associated with the delivery storage correspondence table 67, the parent control unit 62 has ordered the product 17 because the recipient 20 of the mobile terminal 21 corresponding to the member ID has ordered the condition G. It is determined that the usage condition is satisfied. Note that the parent control unit 62 associates the member ID with the delivery storage correspondence table 67 even once in the day even if the member ID is not associated with the delivery delivery correspondence table 67 (= ordering). May be determined to have been ordered during the same day.

  In addition, when there exists the portable terminal 21 which satisfy | filled several advertisement provision conditions by step S220, the parent control part 62 transmits all the corresponding advertisement relevant information to the portable terminal 21. FIG. For example, when the mobile terminal 21 moves in the order of the determination area Y to the determination area X, the time when the mobile terminal 21 enters the determination area X is between 10:00 and 11:00, and the recipient 20 has not ordered the product 17, The parent control unit 62 determines that all the conditions A, C, E, and G are satisfied, and transmits advertisements a, c, e, and g to the mobile terminal 21. At this time, when there is an advertisement for the same product 17 among a plurality of advertisements, only one advertisement for the overlapping product 17 may be transmitted. In addition, the parent control unit 62 does not have to perform the transmission in step S230 for the same advertisement that has already been transmitted to the mobile terminal 21. For example, when the mobile terminal 21 is continuously located in the determination region X between 10:00 and 11:00, the parent control unit 62 determines that the repetitive condition C is satisfied in step S220, but the second and subsequent conditions C If the above condition is satisfied, the same advertisement c may not be transmitted.

  Here, the correspondence between the components of the present embodiment and the components of the present invention will be clarified. The stocker management device 60 of the present embodiment corresponds to the advertisement distribution device of the present invention, the beacon device 30 corresponds to the beacon device, the mobile terminal 21 corresponds to the user terminal, and the storage unit 63 corresponds to the advertisement information storage unit. The parent control unit 62 corresponds to a receiving unit and an advertisement transmitting unit. The storage unit 63 corresponds to management information storage means.

  In the stocker system 1 of the present embodiment described in detail above, the parent control unit 62 of the parent device 61 receives position information regarding the position of the portable terminal 21 based on the beacon signal from the beacon device 30 from the portable terminal 21. Then, based on the received position information, the parent control unit 62 has advertisement providing conditions (conditions) that at least require the mobile terminal 21 to be outside the determination area X determined based on the positional relationship with the beacon device 30. When it is determined that B) is satisfied, the advertisement-related information (advertisement b) corresponding to the condition B is transmitted to the mobile terminal 21. As described above, since the advertisement-related information is transmitted based on the fact that the mobile terminal 21 has come out of the determination area and out of the determination area, the advertisement can be appropriately provided according to the behavior of the recipient 20. When the parent control unit 62 determines that the condition A is satisfied, the parent control unit 62 transmits today's advertisement a to the user terminal. On the other hand, when it is determined that the condition B that can be satisfied when the condition A is not satisfied is satisfied, the advertisement b on and after the next day related to the advertisement later than the advertisement acquired based on the advertisement a is transmitted to the mobile terminal 21. To do. As described above, the advertisement-related information of the advertisements having different timings is transmitted depending on which of the plurality of different advertisement providing conditions determined based on the position information is satisfied. Therefore, the advertisement is appropriately displayed according to the behavior of the recipient 20. Can be provided. For example, in the present embodiment, the condition A is satisfied when the recipient 20 enters the office 35, and there is a high possibility that the recipient 20 has joined the office. When the recipient 20 goes to the office, there is a high possibility that the product 17 received by the first stocker 41 will be ordered today. In such a case, since the parent control unit 62 transmits today's advertisement a to the mobile terminal 21, the parent control unit 62 can appropriately provide the advertisement according to the behavior of the recipient 20. In the present embodiment, the condition B is satisfied when the recipient 20 leaves the office 35, and there is a high possibility that the recipient 20 has left the office. When the recipient 20 leaves the company, it is highly likely that an order for the product 17 received by the first stocker 41 will be made after the next day. In such a case, since the parent control unit 62 transmits the advertisement b on and after the next day to the mobile terminal 21, the parent control unit 62 can appropriately provide the advertisement according to the behavior of the recipient 20.

  Further, the parent control unit 62 satisfies the advertisement providing conditions (conditions C and D) that at least require the user terminal to be located in the predetermined determination area at the predetermined determination time based on the received position information. If it is determined that the advertisement related information (advertisement c, d) corresponding to the conditions C, D is transmitted to the mobile terminal 21. As described above, since the advertisement-related information is transmitted based on the determination using the determination time and the determination area, the advertisement can be appropriately provided according to the behavior of the recipient 20. When the parent control unit 62 determines that the condition C is satisfied, the parent control unit 62 transmits a simple advertisement c to the mobile terminal 21. When the parent control unit 62 determines that the condition D that can be satisfied when the condition C is not satisfied, The detailed advertisement d related to the advertisement having a larger amount of information than the advertisement acquired on the basis of is transmitted to the mobile terminal 21. As described above, the advertisement-related information of the advertisement having a different information amount is transmitted depending on which of the different advertisement providing conditions determined based on the position information is satisfied. Can be provided. For example, in the present embodiment, the condition C is satisfied because the recipient 20 is working at the office 35 and is in the morning, so the recipient 20 is working and does not have much time to watch the advertisement. Probability is high. In such a case, since the parent control unit 62 transmits the simple advertisement c to the mobile terminal 21, the recipient 20 can easily grasp the contents of the advertisement in a short time. On the other hand, the condition D is satisfied when the recipient 20 is working at the office 35 and the afternoon leaving time is close, so the recipient 20 may check the advertisement on the return commuting route, for example. Is expensive. In such a case, since the parent control unit 62 transmits the detailed advertisement d to the portable terminal 21, the recipient 20 can check the contents of the product 17 in detail and consider the order.

  Further, based on the received position information, the parent control unit 62 performs a predetermined movement determined by a plurality of determination areas determined based on a positional relationship with the plurality of beacon devices 30 and an order in which the plurality of determination areas are positioned. When it is determined that the advertisement providing condition (conditions E and F) that satisfies at least the condition that the portable terminal 21 has passed the route is satisfied, the advertisement related information (advertisement e and f) corresponding to the conditions E and F is stored in the portable terminal. 21 to send. As described above, since the advertisement-related information is transmitted based on the determination on the moving route of the mobile terminal 21, the advertisement can be appropriately provided according to the recipient 20.

  In addition, the advertisement correspondence information 69 includes a plurality of determination areas X and Y including a receivable determination area (determination area X) related to a place where the product 17 can be received (the office 35 in which the first stocker 41 is installed). A condition E on at least a condition that the mobile terminal 21 has passed the movement route L determined by the order of being located in the determination areas X and Y, and an advertisement e regarding the product 17 that can be received by the first stocker 41. It is associated. Further, the advertisement correspondence information 69 is determined by the plurality of determination areas X and Z including the same receivable determination area (determination area X) as the movement path L and the order of being located in the plurality of determination areas X and Z, and the movement path L is based on the condition F, which is at least a condition that the mobile terminal 21 has passed the travel route M that is at least partially different from the route L, and an advertisement that can be received by the first stocker 41 and acquired based on the advertisement e Are associated with the advertisement f related to the advertisement of the product 17 that is easy to carry. As described above, the advertisement-related information of the advertisement of the product 17 having different portability is transmitted based on which route among the plurality of travel routes passing through the place where the mobile device 21 can receive the product 17. Thus, it is possible to appropriately provide an advertisement according to the behavior of the recipient 20.

  For example, in this embodiment, the condition F is satisfied when the recipient 20 goes to the office 35 through the vicinity of the third beacon device 33 (in the determination area Z) arranged in the station of public transport. And when the recipient 20 goes to work by such a route, the recipient 20 has a high possibility of going to work using public transportation, and the possibility of the same at the time of going home is also high. At this time, the parent control unit 62 transmits a relatively light product 17, that is, an advertisement f of the product 17 that is easy to take home via public transportation to the mobile terminal 21. On the other hand, when the recipient 20 goes to the office 35 through the vicinity of the second beacon device 32 (in the determination area Y) arranged along the main street away from the public transportation route, the condition E is satisfied. And when the recipient 20 goes to work by such a route, the recipient 20 has a high possibility of going to work using a car, and the possibility of the same at the time of going home is also high. At this time, the parent control unit 62 transmits a relatively heavy product 17, that is, an advertisement e of the product 17 that is difficult to take home when using public transportation to the mobile terminal 21. In this way, the parent control unit 62 predicts the behavior of the recipient 20 (commuting means when returning home in this embodiment) by the travel route, and advertises the product 17 suitable for the expected behavior of the recipient 20. Can be provided.

  Furthermore, the parent control unit 62 confirms that the mobile terminal 21 satisfies a predetermined position condition based on the received position information, and the use information corresponding to the received member ID satisfies a predetermined use condition. , The advertisement-related information (ads g, h) corresponding to the conditions G, H is transmitted to the mobile terminal 21. As described above, the advertisement-related information is transmitted based on the determination using the location of the recipient 20 and the usage status of the stocker 40. Can be provided. For example, in the present embodiment, the condition G is satisfied when the recipient 20 goes to the office 35 and is before ordering the product 17. In such a case, the recipient 20 is likely to order the product 17 from now on. At this time, since the parent control unit 62 transmits today's advertisement g to the mobile terminal 21 corresponding to the condition G, it is possible to provide the advertisement of the product 17 suitable for the situation of the recipient 20. Further, in the present embodiment, the condition H is satisfied when the recipient 20 goes to the office 35 and the product 17 has been ordered. In such a case, it is highly likely that the recipient 20 will not order the product 17 during the same day. At this time, since the parent control unit 62 transmits the advertisement h from the next day to the portable terminal 21 in response to the condition H, the advertisement of the product 17 suitable for the situation of the recipient 20 can be provided.

  It should be noted that the present invention is not limited to the above-described embodiment, and it goes without saying that the present invention can be implemented in various modes as long as it belongs to the technical scope of the present invention.

  For example, in the above-described embodiment, the beacon device 30 is only used for the process of providing an advertisement from the stocker management device 60 to the mobile terminal 21, but is not limited thereto. For example, a beacon signal transmitted from the beacon device 30 may be used for processing related to delivery of products in the stocker 40. Examples of processing related to delivery include, for example, an unlocking process in which the recipient 20 unlocks the delivery box 45 when the product 17 is received, or a forget-to-receive notification in which the receiver 20 is notified of information related to forgetting to receive the product 17. Processing. The unlocking process may be performed as follows, for example. First, when receiving any one of the beacon signals from the beacon device 30, the mobile terminal 21 transmits the position information and the member ID to the nearest child device 70. At this time, the position information includes not only the beacon ID but also the distance information to the beacon device 30 based on the intensity of the received beacon signal (for example, information of “very close”, “close”, or “far”). Also good. Then, the child control unit 82 of the child device 70 that has received the position information or the like detects that the mobile terminal 21 is located near the stocker 40 managed by the child device 70 based on the received position information, and uses the received member ID as a member ID. When it is detected based on the management information 85 that there is a product in the corresponding delivery box 45, the corresponding delivery box 45 is unlocked. Further, the forgetting to receive notification process may be performed as follows, for example. First, the storage unit 63 of the parent device 61 stores the forgotten receipt provision condition and the stocker 40 in association with each other. For example, the position condition indicating that the mobile terminal 21 has left the determination area X is set as the forget-to-receive provision condition, and the first stocker 41 is associated with the position condition. Then, the parent control unit 62 determines that the forget-to-receive provision condition is satisfied based on the location information received from the mobile terminal 21 and the product 17 of the recipient 20 exists in the corresponding first stocker 41. Information about forgetting to receive the product 17 is transmitted to the mobile terminal 21. In this way, based on the reception of the beacon signal from the beacon device 30, the advertisement of the seller (shop 10) using the stocker 40 related to the beacon device 30 is provided to the recipient 20. Therefore, it is possible to provide an advertisement with more appropriate content according to the behavior of the recipient 20. Moreover, since the beacon apparatus 30 can be used for the process related to delivery of goods and the process which provides an advertisement, the beacon apparatus 30 can be used effectively.

  In the above-described embodiment, the advertisement-related information included in the advertisement correspondence information 69 is the advertisement data itself. However, the present invention is not limited to this, and may be information necessary for acquiring the advertisement. For example, the URL for accessing the web page on which the advertisement is posted in the website 15 may be used as the advertisement-related information. Even in this case, since the mobile terminal 21 can acquire the advertisement using the received URL, the advertisement can be provided from the stocker management device 60 to the mobile terminal 21. Further, the advertisement-related information is not limited to the advertisement of the individual product 17 but may be an advertisement of the store 10 itself.

  In the embodiment described above, the determination areas X to Z are all defined as areas where beacon signals can be received, but are not limited thereto. For example, the determination area may be defined as an area narrower than an area where the mobile terminal 21 can receive a beacon signal. For example, the distance between the beacon device 30 that transmitted the beacon signal and the mobile terminal 21 is “very close” (for example, a distance of several centimeters to several tens of centimeters), “close” (for example, a distance of several meters), or “far” (for example, It is also possible to define the region where the distance from the beacon device 30 is “very close” or “close” as the determination region. In this case, based on the strength of the beacon signal received by the terminal control unit 22, distance information indicating whether the distance from the beacon device 30 is one of the above three levels is derived, and the distance information and the beacon ID are positioned. Information may be transmitted to the stocker management device 60 as information. Then, the parent control unit 62 may determine whether or not the mobile terminal 21 satisfies the position condition based on the received position information. Moreover, you may define the determination area | region combining the conditions of the distance from the some beacon apparatus 30. FIG. For example, if three beacon devices 30 are arranged in a triangular shape when viewed from the top, and each of the distances from the three beacon devices 30 is “very close” or “close”, the region is defined as a determination region Good. An area where a beacon signal from a predetermined beacon device 30 cannot be received may be defined as a determination area.

  In the above-described embodiment, the determination times T and U are set as predetermined time zones, but the present invention is not limited thereto, and predetermined date and time, month and date, time, and the like may be used as the determination time (time condition). Further, unlike the above-described embodiment, the parent control unit 62 may transmit a request signal to the mobile terminal 21 so as to transmit the position information and the member ID. In particular, when the determination time is a time, the parent control unit 62 transmits a request signal when the predetermined time comes, and determines the advertisement providing condition based on the position information and the member ID returned in response thereto. Also good.

  In the above-described embodiment, the movement paths L and M determined in the order in which they are located in the two determination areas are exemplified, but the present invention is not limited to this. The position condition may be that the vehicle travels along a moving path determined in the order of being located in three or more determination areas. Further, “not having passed the predetermined determination area” may be included in a part of the movement route.

  In the embodiment described above, there is a receivable determination area (determination area X) that is common at the end of the movement paths L and M, but the present invention is not limited to this. As long as at least a common receivable determination area is included among a plurality of movement paths, the receivable determination area may be located at the beginning, middle, or end of the path. For example, the movement route L is set as a route indicating that the mobile terminal 21 is located in the order of the determination area X → the determination area Y, and the movement route M is set in the order of the determination area X → the determination area Z. It is good also as a path to the effect. Also in this case, since the commuting route of the recipient 20 from the next day can be predicted based on the commuting route of the recipient 20 when returning home, the advertisement of the product 17 suitable for the expected behavior of the recipient 20 is displayed. Can be provided.

  In the embodiment described above, each of the receivable determination areas (determination areas X to Z) includes the stocker 40 in the area, but is not limited thereto. The receivable determination area may be an area related to a place where the product 17 can be received. The receivable determination area only needs to include a place where it can be considered that the product 17 has been received. For example, the receivable determination area is an area including at least a part of a building in which a place where the product 17 can be received (stocker 40 in the present embodiment) is disposed, or at least in a site where the product 17 can be received. An area including a part (such as a parking lot) or an area including at least a part of a road facing a place where the product 17 can be received may be used.

  In the above-described embodiment, the product 17 is an advertisement related to the product 17 delivered by the stocker 40, but is not limited thereto. For example, the delivery of the product 17 may be performed without using the stocker 40 such that the recipient 20 receives the ordered product 17 at a convenience store. In this case, the “location where the product 17 can be received” is, for example, a convenience store.

  In the embodiment described above, the advertisement f is an advertisement for the product 17 that is lighter than the advertisement e. However, the advertisement f may be an advertisement related to a product that is easier to carry than the advertisement e. Products that are easy to carry include, for example, products that are small in size, products that can be carried at room temperature (products that do not require cooling with a cooling agent, etc.), physical data such as electronic data (no weight) Product etc. are mentioned.

  In the embodiment described above, the conditions E and F are satisfied when the position condition of only the movement route is satisfied. However, in addition to the movement route, the movement time of the route may be included in the position condition. For example, the position condition is established when the mobile terminal 21 passes through the movement route L and the movement time is longer than a predetermined threshold, and the position condition is satisfied when the mobile terminal 21 passes through the movement route L and the movement time is shorter than the predetermined threshold. A position condition may be set and different advertisement related information may be associated with each other. For example, when the former position condition is satisfied, an advertisement f is associated because the possibility of movement on foot or by bicycle is high, and when the latter position condition is satisfied, an advertisement e is displayed because the possibility of movement by car is high. You may associate. In this way, an advertisement can be provided more appropriately according to the behavior of the recipient 20.

  In the embodiment described above, the advertisement of the product 17 having different ease of carrying is associated with the moving route, but the present invention is not limited to this. For example, the region where the recipient 20 lives may be determined according to the travel route, and the travel route may be associated with the advertisement of the product 17 according to the region where the recipient 20 lives.

  In the above-described embodiment, the use condition is exemplified as the condition that the order has not been placed or the order has been placed, but the use condition is not limited thereto. The usage condition may be a condition that can be determined based on usage information regarding the usage status of the stocker 40 by the recipient 20. For example, when a condition regarding the determination region X is used as the position condition, one of the stockers 40 is set as the use condition, such as whether or not there is an order with the corresponding first stocker 41 as a delivery destination. You may add specified conditions. In addition, a condition as to whether or not the ordered product 17 has been received may be included in the use condition, and a condition as to whether or not the delivery of the product 17 at the stocker 40 has been used even once is included in the use condition. Also good.

  In the embodiment described above, the parent control unit 62 determines that the mobile terminal 21 is located in the determination area when the position information including the beacon ID is received once, but is not limited thereto. For example, when the position information including the beacon ID is continuously received for a predetermined time (or a predetermined number of times), the parent control unit 62 determines that the mobile terminal 21 is located within the determination area based on the position information. Also good. By doing so, it is possible to distinguish between the mobile terminal 21 that has just passed through the determination area and the mobile terminal 21 that has stayed in the determination area.

  In the above-described embodiment, the stocker management device 60 has a function of storing the management information 65 and managing the stocker 40 and a function of providing an advertisement to the mobile terminal 21, but is not limited thereto. The advertisement distribution apparatus according to the present invention may be an apparatus that provides an advertisement to the mobile terminal 21. For example, the advertisement distribution routine of FIG. For example, the advertisement distribution apparatus that executes the advertisement providing routine of FIG. 4 and stores the advertisement correspondence information 69, the position history information 90, and the like, and the stocker management apparatus that stores the management information 65 may be configured as separate apparatuses. In this case, the advertisement distribution apparatus may make an inquiry to the stocker management apparatus when determining the usage conditions.

  In the above-described embodiment, the member ID is used as the user identification information for determining the use condition. However, the user identification information is not limited to this, and may be information that can identify the recipient 20 (or the portable terminal 21). That's fine. For example, a slip ID or an unlock code may be used as user identification information. In this case, in steps S100 and S200, these user identification information may be transmitted and received instead of the member ID.

  In the above-described embodiment, the advertisement d is a detailed advertisement in which information such as the description of the product 17 is further added to the advertisement c, but is not limited thereto. The advertisement d may be an advertisement having a larger amount of information than the advertisement c. For example, the advertisement d may include more advertisements for the product 17 than the advertisement c. Note that the advertisement d and the advertisement c do not necessarily include the advertisement of the same product 17.

  The advertisement provision conditions of the advertisement correspondence information 69 may be determined in any way, not limited to the above-described embodiment. For example, the advertisement provision condition may include one or more conditions among a position condition, a time condition, and a use condition, and may define an advertisement provision condition that appropriately combines the various conditions described above. The advertisement providing condition may include at least a position condition. Conditions other than location conditions, time conditions, and usage conditions may be added to the advertisement provision conditions. Any advertisement-related information may be associated with the advertisement provision condition.

  In the embodiment described above, the advertisement providing routine is executed by the parent control unit 62. However, it is sufficient that the advertisement providing routine can be performed as the entire stocker management device 60 (advertisement distribution device). For example, the child device 70 and the parent device 61 The advertisement providing routine may be shared and executed, or the child device 70 may execute the advertisement providing routine. When the child device 70 executes the advertisement providing routine, it is only necessary to store the advertisement correspondence information 69 and the position history information 90 in the storage unit 83. In this case, the member ID or the like may be transmitted from the mobile terminal 21 to the child device 70.

  In the embodiment described above, the stocker management device 60 includes the parent device 61 and the plurality of child devices 70, but is not limited thereto. For example, the parent device 61 may exchange information with the lock mechanism 47, the article sensor 48, the open / close sensor 49, the display operation unit 54, the readers 55, 56, etc. without the plurality of child devices 70. Alternatively, the parent device 61 may not be provided, and a plurality of child devices 70 may be configured as independent stocker management devices 60. Moreover, although the subunit | mobile_unit 70 was arrange | positioned in the box-shaped one room similar to the delivery warehouse 45 among the stockers 40, it is not restricted to this. For example, the child device 70 corresponding to a location different from the stocker 40 may be arranged. One slave device 70 may manage a plurality of stockers 40.

  In the embodiment described above, the user terminal is the mobile terminal 21, but is not limited thereto. For example, the user terminal may be configured as a plurality of computers. For example, the user terminal may include a child device as a wearable terminal that can be worn by the recipient 20 and a parent device that can communicate with the child device. In this case, the parent device may not be portable. Further, the user terminal may not be portable as long as it can move. For example, the user terminal may be an in-vehicle device.

  In the embodiment described above, the store PC 12, the mobile terminal 21, the parent device 61, and the child device 70 transmit and receive information via the network 2, but the present invention is not limited to this. For example, information transmission / reception may be performed between the parent device 61 and the child device 70 through a dedicated line different from the network 2.

  In the embodiment described above, the stocker management device 60 executes the advertisement providing routine, but the mobile terminal 21 may execute the advertisement providing routine. In this case, the storage unit 23 of the mobile terminal 21 may store advertisement correspondence information, its own location history information, a processing program 26 that causes the mobile terminal 21 to execute an advertisement providing routine, and the like. Then, when receiving a beacon signal from the beacon device 30 in step S200, the terminal control unit 22 stores the reception date and time and the position information acquired based on the beacon signal in the position history information in step S210, and in step S220 the advertisement If it is determined that the provision condition is satisfied, the advertisement may be notified to the recipient 20 based on the corresponding advertisement-related information in step S230. Further, the terminal control unit 22 may make an inquiry to the stocker management device 60 when the use condition is determined in step S220. Thus, the present invention may be a program for causing a user terminal having one or more computers to execute the advertisement providing method. The advertisement providing method includes a position information acquisition step of acquiring position information related to the position of the user terminal based on the beacon signal, and when it is determined that the advertisement providing condition is satisfied based on the acquired position information. A notification step of notifying a user of the advertisement-related information corresponding to the advertisement providing condition may be included.

  Although the present invention has been described as an invention of an advertisement distribution apparatus, it may be an invention of an advertisement system including the advertisement distribution apparatus. The advertisement system may include a beacon device that transmits a beacon signal and the advertisement distribution device of the present invention.

  1 stocker system, 2 network, 5 supplier side system, 10 store, 12 store PC, 15 website, 17 product, 18 bar code, 19 delivery person, 20 recipient, 21 mobile terminal, 22 terminal control unit, 23 storage Unit, 24 communication unit, 25 display operation unit, 26 processing program, 27 member ID, 30 beacon device, 31-34 first to fourth beacon device, 35 office, 40 stocker, 41-43 first to third stocker, 45 Delivery warehouse, 46 door, 47 lock mechanism, 48 article sensor, 49 open / close sensor, 54 display operation unit, 55,56 reader, 60 stocker management device, 61 parent device, 62 parent control unit, 63 storage unit, 64 communication Part, 65 management information, 67 delivery storage correspondence table, 68 article presence / absence table, 69 advertisement correspondence information, 7 0 child device, 71 to 73 first to third child device, 82 child control unit, 83 storage unit, 84 communication unit, 85 management information, 90 location history information.

Claims (8)

A beacon device that transmits a beacon signal, and a user terminal that can receive the beacon signal, an advertisement distribution device used in an advertisement system,
Receiving means for receiving position information about the position of the user terminal based on the beacon signal from the user terminal;
Advertisement information storage means capable of storing advertisement correspondence information in which advertisement provision conditions are associated with advertisement-related information including at least one of advertisements or information necessary for acquisition of advertisements;
An advertisement transmitting means for transmitting the advertisement-related information corresponding to the advertisement providing condition to the user terminal when it is determined that the user terminal satisfies the advertisement providing condition based on the received position information;
With
The advertisement providing conditions, said that the user terminal enters the predetermined determination area outside which is determined based on the positional relationship between the beacon device and at least condition,
The beacon signal transmitted by the beacon device is used for processing related to delivery of products in a stocker having a plurality of delivery boxes.
The advertisement related information is information related to an advertisement of a seller who delivers the product using the stocker.
Advertising distribution device. A beacon device that transmits a beacon signal, and a user terminal that can receive the beacon signal, an advertisement distribution device used in an advertisement system,
Receiving means for receiving position information about the position of the user terminal based on the beacon signal from the user terminal;
Advertisement information storage means capable of storing advertisement correspondence information in which advertisement provision conditions are associated with advertisement-related information including at least one of advertisements or information necessary for acquisition of advertisements;
An advertisement transmitting means for transmitting the advertisement-related information corresponding to the advertisement providing condition to the user terminal when it is determined that the user terminal satisfies the advertisement providing condition based on the received position information;
With
The advertisement providing conditions, and at least conditionally said that the user terminal is located in the predetermined determination area determined based on the positional relationship between the beacon device in a predetermined determination period,
The beacon signal transmitted by the beacon device is used for processing related to delivery of products in a stocker having a plurality of delivery boxes.
The advertisement related information is information related to an advertisement of a seller who delivers the product using the stocker.
Advertising distribution device. An advertisement distribution device used in an advertisement system comprising a plurality of beacon devices that transmit beacon signals and a user terminal that can receive the beacon signals,
Receiving means for receiving position information about the position of the user terminal based on the beacon signal from the user terminal;
Advertisement information storage means capable of storing advertisement correspondence information in which advertisement provision conditions are associated with advertisement-related information including at least one of advertisements or information necessary for acquisition of advertisements;
An advertisement transmitting means for transmitting the advertisement-related information corresponding to the advertisement providing condition to the user terminal when it is determined that the user terminal satisfies the advertisement providing condition based on the received position information;
With
The advertisement providing condition is that the user terminal has passed a predetermined movement route determined by a plurality of determination areas determined based on a positional relationship with the plurality of beacon devices and an order of positions in the plurality of determination areas. and at least conditions,
The beacon signal transmitted by the beacon device is used for processing related to delivery of products in a stocker having a plurality of delivery boxes.
The advertisement related information is information related to an advertisement of a seller who delivers the product using the stocker.
Advertising distribution device. An advertisement distribution device used in an advertisement system comprising a plurality of beacon devices that transmit beacon signals and a user terminal that can receive the beacon signals,
Receiving means for receiving position information about the position of the user terminal based on the beacon signal from the user terminal;
Advertisement information storage means capable of storing advertisement correspondence information in which advertisement provision conditions are associated with advertisement-related information including at least one of advertisements or information necessary for acquisition of advertisements;
An advertisement transmitting means for transmitting the advertisement-related information corresponding to the advertisement providing condition to the user terminal when it is determined that the user terminal satisfies the advertisement providing condition based on the received position information;
With
The advertisement providing condition is that the user terminal has passed a predetermined movement route determined by a plurality of determination areas determined based on a positional relationship with the plurality of beacon devices and an order of positions in the plurality of determination areas. and at least conditions,
In the advertisement information storage means,
It is at least that the user terminal has passed a first movement route determined by a plurality of determination areas including at least one receivable determination area related to a place where the product can be received and an order in which the plurality of determination areas are located. The first advertisement providing condition as a condition is associated with the first advertisement related information regarding the receivable product,
A second movement route that is determined by a plurality of determination regions including at least one receivable determination region and an order of being located in the plurality of determination regions, and at least a part of which is different from the first movement route; A second advertisement providing condition that is at least a condition that the terminal has passed, and a second advertisement related to an advertisement of a product that is receivable and easier to carry than an advertisement that is acquired based on the first advertisement related information Information is associated with,
Advertising distribution device. A beacon device for transmitting a beacon signal, a user terminal capable of receiving the beacon signal, and a stocker having a plurality of delivery boxes used for delivery of goods, an advertisement distribution device used in an advertising system,
Receiving means for receiving position information on the position of the user terminal based on the beacon signal and user identification information from the user terminal;
Management information storage means capable of storing management information in which the user identification information and usage information on the usage status of the stocker by the user are associated;
Advertisement information storage means capable of storing advertisement correspondence information in which advertisement provision conditions are associated with advertisement-related information including at least one of advertisements or information necessary for acquisition of advertisements;
Advertisement transmitting means for transmitting the advertisement-related information corresponding to the advertisement providing condition to the user terminal when it is determined that the user terminal satisfies the advertisement providing condition based on the received position information and user identification information When,
With
The advertisement providing condition is that the user terminal satisfies a predetermined position condition based on the received position information, and the use information corresponding to the received user identification information satisfies a predetermined use condition. At least as a condition,
Advertising distribution device. The beacon signal transmitted by the beacon device is used for processing related to delivery of products in a stocker having a plurality of delivery boxes.
The advertisement related information is information related to an advertisement of a seller who delivers the product using the stocker.
The advertisement distribution device according to claim 4 or 5 . A beacon device that transmits a beacon signal, and a user terminal that can receive the beacon signal, an advertisement distribution device used in an advertisement system,
Receiving means for receiving position information about the position of the user terminal based on the beacon signal from the user terminal;
Advertisement information storage means capable of storing advertisement correspondence information in which advertisement provision conditions are associated with advertisement-related information including at least one of advertisements or information necessary for acquisition of advertisements;
An advertisement transmitting means for transmitting the advertisement-related information corresponding to the advertisement providing condition to the user terminal when it is determined that the user terminal satisfies the advertisement providing condition based on the received position information;
With
In the advertisement information storage means, a first advertisement providing condition determined based on the position information is associated with predetermined first advertisement related information, and the first advertisement providing condition determined based on the position information is determined. the and the second advertisement-related information is associated with an information-intensive advertising than ads that obtained based on the second serving conditions and the first advertisement-related information that can be established is not satisfied,
The beacon signal transmitted by the beacon device is used for processing related to delivery of products in a stocker having a plurality of delivery boxes.
The advertisement related information is information related to an advertisement of a seller who delivers the product using the stocker.
Advertising distribution device. A beacon device that transmits a beacon signal, and a user terminal that can receive the beacon signal, an advertisement distribution device used in an advertisement system,
Receiving means for receiving position information about the position of the user terminal based on the beacon signal from the user terminal;
Advertisement information storage means capable of storing advertisement correspondence information in which advertisement provision conditions are associated with advertisement-related information including at least one of advertisements or information necessary for acquisition of advertisements;
An advertisement transmitting means for transmitting the advertisement-related information corresponding to the advertisement providing condition to the user terminal when it is determined that the user terminal satisfies the advertisement providing condition based on the received position information;
With
In the advertisement information storage means, a first advertisement providing condition determined based on the position information is associated with predetermined first advertisement related information, and the first advertisement providing condition determined based on the position information is determined. the and the second advertisement-related information is associated on when to post the ad than ads that obtained based on the second serving conditions and the first advertisement-related information that can be established is not satisfied,
The beacon signal transmitted by the beacon device is used for processing related to delivery of products in a stocker having a plurality of delivery boxes.
The advertisement related information is information related to an advertisement of a seller who delivers the product using the stocker.
Advertising distribution device.

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